Rockstar Consortium US LP et al v. Google Inc

Filing 93

Additional Attachments to Main Document: 92 MOTION for Leave to File A Supplemental Brief In Response To Googles Motion To Transfer In Light Of Newly-Acquired Evidence.. (Attachments: # 1 Exhibit 31, # 2 Exhibit 32, # 3 Exhibit 33, # 4 Exhibit 34, # 5 Exhibit 35, # 6 Exhibit 36, # 7 Exhibit 37, # 8 Exhibit 38, # 9 Exhibit 39, # 10 Exhibit 40, # 11 Exhibit 41, # 12 Exhibit 42, # 13 Exhibit 43, # 14 Exhibit 44, # 15 Exhibit 45, # 16 Exhibit 46, # 17 Exhibit 47, # 18 Exhibit 48, # 19 Exhibit 49, # 20 Exhibit 50, # 21 Exhibit 51, # 22 Exhibit 52, # 23 Exhibit 53, # 24 Exhibit 54, # 25 Exhibit 55, # 26 Exhibit 56, # 27 Exhibit 57, # 28 Exhibit 58, # 29 Exhibit 59, # 30 Exhibit 60, # 31 Exhibit 61, # 32 Exhibit 62, # 33 Exhibit 63, # 34 Exhibit 64, # 35 Exhibit 65, # 36 Exhibit 66)(Bonn, Amanda)

Exhibit 40

Submit It!: Company Overview

http://submit-it.com/pressroom/sibackgrounder.htm

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Company Overview
Summary
Main

SUBMIT IT!
SERVICES
Submit-It.com
ClickTrade.com

Submit It!, Inc. is a privately-held Internet services company
headquartered in Bedford, Massachusetts. Our services are
used by Web site marketers and developers throughout the
world who are responsible for promoting Web sites on the
Internet.
Our mission is to enable organizations to announce and
promote Web sites to targeted audiences over the Internet.
Our goal is to leverage our leadership position in Web site
announcements by offering services in related Web site
promotion segments.

PositionAgent.com
DirectoryGuide.com
ListBot.com

Our business model embraces both the PC and Internet
software models. It includes free versions, platformindependent product options, value-added online content,
online support, participative referral programs and valuebased pricing.
Products and Services
Submit It! developed the first Web site announcement
service for the Internet. Introduced in February 1995, Submit
It! Free is used by thousands of individuals and organizations
every day.
The company now offers three commercial services
designed to meet the needs of both small and large
companies, as well as professional service firms such as
Web site developers and public relations agencies. They
include Submit It! Online, Submit It! Desktop and Submit It!
Consulting.
Submit It! Online, launched in July 1996, employs a Webbased interface. It provides unique management functions
such as saving announcement activity history, and includes
more than four hundred directories conveniently organized
into more than 25 categories.
In July 1997, Submit It! launched Submit It! Desktop 2.0.
Using a software-based interface, Desktop accelerates and
improves the process for announcing Web sites.
Desktop enables users to work much faster in filling out the
requisite information, since it operates off-line and does not
depend on the vagaries of the Internet. Built-in automation
removes the need to input the same information multiple
times. All information is stored locally, simplifying and
speeding updating.
Both Online and Desktop use Submit It! servers to send the
announcements, leveraging the company's industrialstrength hardware and connectivity, and reducing the load on
user resources. Desktop provides additional time savings,
especially important to service providers announcing multiple
Web sites. With one click, users can submit to all appropriate
targets. With another click, users can check on the status of
their announcements. With a final click, users can resubmit
to the targets that did not receive the original transmission.
To meet the needs of customers who want to outsource the
announcement of their sites, Submit It! Consulting Services
takes a personal, hands-on approach. First, consultants
provide individualized recommendations on how to set up a
Web sites for higher placement in search engine results.
Once these recommendations have been implemented,
Submit It! consultants undertake the entire announcement

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process, including identifying key search engines and
directories, forms inputting, tracking and reporting on results.
Our Philosophy: Quality Announcements and User
Productivity
Our prime objective is to provide quality announcements in a
timely manner to the various directories and search engines.
The way we make announcements is based on feedback
from both our customers and the directories. We take eight
steps to ensure quality and productivity:
1. We review every directory and search engine to determine if
it adds value to our customers. It would be very easy for us
to add directories that increase the number of catalogs but
do not provide sufficient value to our customers. We choose,
however, to integrate only about 30% of such requests.
2. We use the exact submission script of each directory. This
guarantees to users that their success with Submit It! is the
same as if they navigated to each directory in the service and
submitted the form by hand.
3. We provide an on-line announcement tips guide that
educates users on topics such as how to set up their Web
sites for search engine crawlers before they begin
announcing.
4. We provide a user guide that takes users step-by-step
through the service.
5. We provide direct links to each directory, enabling a user to
easily check out a directory for proper fit before announcing.
6. We integrate announcement tips particular to each directory
into the respective forms, helping users optimize their
announcements.
7. We provide methods for final check of the information before
submitting to the search engines and directories.
8. We provide filtering and matching via our IntelliMatch
technology to locate the appropriate directories and search
engines for each customer.
Technology
Submit It! Desktop software and server software is written in
C++ and the server software uses a relational database.
Customers
Submit It! has customers in more than 60 countries around
the world. It is aggressively marketing Online and Desktop
through partnerships and is developing additional services
and products that leverage the Submit It! brand and
technology.
Management
The company's senior management is composed of high
technology software executives with extensive experience in
designing, developing and marketing software products and
services. One of Submit It!'s founders is Scott Banister, who
is well known in the Internet community for creating the
original free Submit It! service while an undergraduate at the
University of Illinois in Champaign.
Sales Contact Information
23 Crosby Drive
Bedford, MA 01730
Email: [e-mail]
Phone: [phone]
Fax: [phone]

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Web: www.submit-it.com
Press Contact Information
Bob Keener
Keener Communications
Email: [e-mail]
Phone: [phone]

®1997 Submit! Inc. All Rights Reserved.
Submit It! SM , Submit It! Online SM , Submit It! Desktop SM are service
marks of Submit It!, Inc.
7/97

Press Area
Copyright 1995-1997 Submit It!, Inc. All Rights Reserved.

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