Rockstar Consortium US LP et al v. Google Inc

Filing 93

Additional Attachments to Main Document: 92 MOTION for Leave to File A Supplemental Brief In Response To Googles Motion To Transfer In Light Of Newly-Acquired Evidence.. (Attachments: # 1 Exhibit 31, # 2 Exhibit 32, # 3 Exhibit 33, # 4 Exhibit 34, # 5 Exhibit 35, # 6 Exhibit 36, # 7 Exhibit 37, # 8 Exhibit 38, # 9 Exhibit 39, # 10 Exhibit 40, # 11 Exhibit 41, # 12 Exhibit 42, # 13 Exhibit 43, # 14 Exhibit 44, # 15 Exhibit 45, # 16 Exhibit 46, # 17 Exhibit 47, # 18 Exhibit 48, # 19 Exhibit 49, # 20 Exhibit 50, # 21 Exhibit 51, # 22 Exhibit 52, # 23 Exhibit 53, # 24 Exhibit 54, # 25 Exhibit 55, # 26 Exhibit 56, # 27 Exhibit 57, # 28 Exhibit 58, # 29 Exhibit 59, # 30 Exhibit 60, # 31 Exhibit 61, # 32 Exhibit 62, # 33 Exhibit 63, # 34 Exhibit 64, # 35 Exhibit 65, # 36 Exhibit 66)(Bonn, Amanda)

Exhibit 39

Microsoft Acquires LinkExchange to Greatly Expand Small-Business Services From MSN

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Microsoft Acquires LinkExchange to Greatly Expand
Small-Business Services From MSN

Nov. 05, 1998
Acquisition Enables MSN to Reach More Customers, Offer Full Suite Of Online Marketing
Solutions for Small and Medium-Sized Businesses on the Web
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REDMOND, Wash., Nov. 5, 1998 — Microsoft Corp. today announced it has acquired
LinkExchange Inc., a leading provider of online marketing services to Web site owners and small
and medium-sized businesses. LinkExchange will become part of the MSN ™ network of
Internet products and services.
LinkExchange delivers services to help Web site owners and small businesses promote and improve
their Web sites and use electronic commerce to expand online revenues. LinkExchange's flagship
product, Banner Network, is an advertising network of more than 400,000 Web sites that reaches
more than 21 million online consumers. Small businesses and Web site owners use Banner Network
and LinkExchange's broad suite of online marketing solutions to build exposure on the Web and
extend their online customer base.
"MSN is committed to being an important ally for every small business online, and with this
acquisition MSN can bring small-business customers excellent online marketing tools," said Laura
Jennings, vice president of MSN. "We are also able to expand the MSN network to include the
hundreds of thousands of high-quality smaller sites in the LinkExchange network, which represent
the heart of the Web. Members of MSN will have easier access to these sites to do everything from
buying gourmet coffee to finding the best fishing sites in Alaska."
The addition of LinkExchange to MSN will allow members of the LinkExchange network to advertise
across the MSN network of services, which includes the MSN Expedia ™ travel service, the
MSN CarPoint ™ online automotive service and MSN MoneyCentral. In addition, each of the
small businesses and Web sites in the LinkExchange network will be included in the MSN directory
and MSN Web Search results page, giving them greater exposure to millions of online consumers.
More services and additional integration are in the planning stages and are planned to be rolled
out over the next 90 days.
"The Web is intimidating for many small-business owners; LinkExchange was founded to make it
easier for Web site owners to generate exposure and traffic for their Web sites," said Mark Bozzini,
CEO of LinkExchange. "Becoming part of the MSN network gives our customers the opportunity to
achieve this on a much broader scale with some of the most popular sites on the Internet."
"Since I became a member of LinkExchange over one year ago, the company has been so
successful in helping me find new customers that I now spend my entire marketing budget with
LinkExchange," said Deborah Edlhuber, founder of Prairie Frontier Web site,
http://www.prairiefrontier.com/ . "As a result of today's news, I look forward to reaping the rewards
of having even more resources at LinkExchange to help small businesses like me."
More than 800,000 small businesses and publishers have used LinkExchange's Web-based products
and services, which include the following:

http://www.microsoft.com/en-us/news/press/1998/nov98/linkpr.aspx

6/20/2014

Microsoft Acquires LinkExchange to Greatly Expand Small-Business Services From MSN

•

Banner Network. Web site owners build exposure with free online advertising by showing
advertisements on their site in exchange for placing ads on other network sites.

•

Express Store. Small businesses and Web site owners grow traffic by buying online ad
campaigns that fit their budgets ($50 to $1,000) on leading sites including Yahoo,
LinkExchange Network, BabyCenter, GameSpot and PC World Online.

•

Submit It!. Site owners increase online exposure by quickly and easily submitting their
Web sites to their choice of over 400 search engines.

•

ClickTrade. Small businesses create their own affiliate program to expand revenues
through referrals from other Web sites.

•

ListBot. Businesses easily develop e-mail lists to keep in touch with customers and
encourage them to return to their Web sites.

•

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Merchant Planet. Small businesses easily create an online store and accept credit cards to
sell merchandise online.

LinkExchange has 100 employees and is based in San Francisco. Financial terms of the transaction
were not disclosed.
About LinkExchange
Launched in March 1996, LinkExchange ( http://www.linkexchange.com/ ) is a leading provider of
services to Web site owners, including small businesses and publishers that are interested in taking
advantage of the enormous opportunities on the Web. Over 800,000 customers have used one or
more of LinkExchange's services to increase traffic and build online revenues. The value of the
LinkExchange advertising network is reflected by the kinds of clients it has attracted. Procter &
Gamble Co. (NYSE "PG" ), Microsoft Corp. (Nasdaq "MSFT" ), Excite Inc. (Nasdaq "XCIT" ), Universal
Studios Inc., Lee Jeans, Walt Disney Co. (NYSE "DIS" ), American Airlines, Netscape Communications
Corp. (Nasdaq "NSCP" ) and Yahoo! Inc. (Nasdaq "YHOO" ) have all advertised with LinkExchange.
LinkExchange received venture capital funding from Sequoia Capital in May 1997.
About Microsoft and MSN
MSN is the network of Internet services from Microsoft that helps people better organize the Web
around what's important to them. The network of MSN services, located on the Web at MSN.com
( http://MSN.com/ ), helps people easily stay in touch with friends and colleagues, make smart and
secure purchasing decisions, and get more done. MSN offers award-winning e-mail functionality;
personal communications services; customizable access to news; popular sites for travel, investing,
automotive services, shopping and more; an online community; a Web search engine and
directories; and top-rated Internet access.
Founded in 1975, Microsoft is the worldwide leader in software for personal computers. The
company offers a wide range of products and services for business and personal use, each
designed with the mission of making it easier and more enjoyable for people to take advantage of
the full power of personal computing every day.
Microsoft, MSN, Expedia and CarPoint are either registered trademarks or trademarks of Microsoft
Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the
Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft's corporate information
pages.

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