Luci Bags LLC v. Younique, LLC
MEMORANDUM OPINION AND ORDER - It is therefore ORDERED that Defendant Younique, LLCs Motion to Dismiss Plaintiffs Complaint Under Rule 12(b)(2) and 12(b)(3) 10 is hereby DENIED.. Signed by Judge Amos L. Mazzant, III on 1/9/2017. (baf, )
United States District Court
EASTERN DISTRICT OF TEXAS
LUCI BAGS LLC
Civil Action No. 4:16-CV-00377
MEMORANDUM OPINION AND ORDER
Pending before the Court is Defendant Younique, LLC’s Motion to Dismiss Plaintiff’s
Complaint Under Rule 12(b)(2) and 12(b)(3) (Dkt. #10). After reviewing the relevant pleadings
and motion, the Court finds that the motion should be denied.
Plaintiff Luci Bags LLC sells tote bags with a distinctive design registered with the
United States Patent and Trademark Office. The Luci tote bag design primarily consists of
distinctive zipper placement. The tote bag also has clear pouches on the exterior that provide a
place for items or advertisements.
Defendant Younique, LLC is a cosmetics company that sells its products through direct
sales. Younique’s direct sales scheme utilizes individuals throughout the United States
(“Presenters”) to sell its products. The Presenters host “Younique Parties” where Younique
products are displayed and sold to attendees. Younique advertises on its website that there are
over 400 Presenters in the state of Texas, at least nineteen of whom reside in Sherman, Texas.
In January 2015, Shelaine Maxfield, the wife of Younique’s CEO ordered several Luci
totes bags. In the summer of 2015, Younique began developing a “Welcome Back” promotion
(the “Promotion”) targeting inactive presenters. The Promotion launched in January 2016.
Younique announced the Promotion through its website, social media, and emails sent to all
active and inactive Presenters. The Promotion offered inactive Presenters the opportunity to
become active Presenters and receive a “Welcome Back Kit (the “Kit”), which contained over
$200 of Younique cosmetics, advertising cards, a catalog, and an allegedly infringing tote
created by Younique (the “Tote”). In order to receive the Kit, Presenters were required to pay
$75. In February 2016, Younique extended the Promotion to allow both active and inactive
Presenters to buy the Kit. The promotion ended in February 2016.
On June 7, 2016, Luci filed a complaint against Younique alleging false designation of
origin and false advertising, trade dress infringement, and unfair competition based on the sale
and distribution of the Tote (Dkt. #1). On November 3, 2016, Younique filed a motion to dismiss
under Rule 12(b)(2) and 12(b)(3) (Dkt. #10). On November 21, 2016, Luci filed a response
(Dkt. #12). On December 1, 2016, Younique filed a reply (Dkt. #13). On December 8, 2016,
Luci filed a sur-reply (Dkt. #14).
Federal Rule of Civil Procedure 12(b)(2) requires a court to dismiss a claim if the court
does not have personal jurisdiction over the defendant. FED. R. CIV. P. 12(b)(2). After a nonresident defendant files a motion to dismiss for lack of personal jurisdiction, the party seeking to
invoke the court’s jurisdiction must “present sufficient facts as to make out only a prima facie
case supporting jurisdiction.” Alpine View Co. v. Atlas Copco AB, 205 F.3d 208, 215 (5th Cir.
2000). When considering the motion to dismiss, the court must accept as true the plaintiff’s
uncontroverted, non-conclusory factual allegations and resolve all factual conflicts in the
plaintiff’s favor. Id.
A court conducts a two-step inquiry when a defendant challenges personal jurisdiction.
Ham v. La Cinega Music Co., 4 F.3d 413, 415 (5th Cir. 1993). First, absent a controlling federal
statute regarding service of process, the court must determine whether the forum state’s long-arm
statute confers personal jurisdiction over the defendant. Id. Second, the court establishes whether
the exercise of jurisdiction is consistent with due process under the United States Constitution.
The Texas long-arm statute confers jurisdiction to the limits of due process under the
Constitution. Command-Aire Corp. v. Ont. Mech. Sales & Serv. Inc., 963 F.2d 90, 93 (5th Cir.
1992). Therefore, the sole inquiry that remains is whether personal jurisdiction comports with
federal constitutional guarantees. Bullion v. Gillespie, 895 F.2d 213, 216 (5th Cir. 1990).
The Due Process Clause permits the exercise of personal jurisdiction over a non-resident
defendant when the defendant has established minimum contacts with the forum state “such that
maintenance of the suit does not offend traditional notions of fair play and substantial justice.”
Id. (quoting Int’l Shoe Co. v. Washington, 326 U.S. 310, 316 (1945)). Minimum contacts with a
forum state can be satisfied by contacts that give rise to either general jurisdiction or specific
jurisdiction. Wilson v. Belin, 20 F.3d 644, 647 (5th Cir. 1994).
Luci asserts that the Court has specific jurisdiction over this case. Specific jurisdiction
exists when the plaintiff alleges a cause of action that grows out of or relates to a contact
between the defendant and the forum state. Helicopteros Nacionales de Colombia, S.A. v. Hall,
466 U.S. 408, 414 n.8 (1984). The Fifth Circuit follows a three-step analysis in determining
whether a court has specific personal jurisdiction: “(1) whether the defendant has minimum
contacts with the forum state, i.e., whether it purposely directed its activities toward the forum
state or purposefully availed itself of the privileges of conducting activities there; (2) whether the
plaintiff's cause of action arises out of or results from the defendant's forum-related contacts; and
(3) whether the exercise of personal jurisdiction is fair and reasonable.” McFadin v. Gerber,
587 F.3d 753, 759 (5th Cir. 2009) (quoting Seiferth v. Helicopteros Atuneros, Inc., 472 F.3d 266,
271 (5th Cir. 2006)). “The ‘minimum contacts’ inquiry is fact intensive and no one element is
decisive; rather the touchstone is whether the defendant’s conduct shows that it ‘reasonably
anticipates being haled into court.’” Id. (quoting Luv N’ Care, Ltd. v. Insta-Mix, Inc., 438 F.3d
465, 470 (5th Cir. 2006)). Even a single act by a defendant may establish specific jurisdiction if
the act in the forum state is substantially related to the suit. See Moncrief Oil Int’l v. OAO
Gazprom, 481 F.3d 309, 311 (5th Cir. 2007).
Once a plaintiff establishes that the defendant had minimum contacts with the forum state
sufficient to permit specific jurisdiction, the burden shifts to the defendant to prove that the
exercise of jurisdiction is not fair or reasonable. McFadin, 587 F.3d at 759. In this inquiry, the
Court examines five factors: (1) the burden on the nonresident defendant; (2) the forum state's
interests; (3) the plaintiff's interest in securing relief; (4) the interest of the interstate judicial
system in the efficient administration of justice; and (5) the shared interest of the several states in
furthering fundamental social policies. Burger King v. Rudzewicz, 471 U.S. 462, 477 (1985). “It
is rare to say the assertion of jurisdiction is unfair after minimum contacts have been shown.”
McFadin, 587 F.3d at 760 (quoting Wien Air Alaska, Inc. v. Brandt, 195 F.3d 208, 215 (5th Cir.
Younique also moves for dismissal under Rule 12(b)(3) based on improper venue. Under
Rule 12(b)(3), once a defendant has objected to venue, the burden shifts to the plaintiff to
establish that venue is proper as to each defendant and each claim. Nuttall v. Juarez,
984 F. Supp. 2d 637, 642 (N.D. Tex. 2013); Emelike v. L–3 Comm. Corp., No. 3:12–CV–2470–
M, 2013 WL 1890289, at *1 (N.D. Tex. May 7, 2013). The Court accepts as true all of the
allegations in the plaintiff's complaint and resolves all factual conflicts in the plaintiff's favor.
Braspetro Oil Servs. Co. v. Modec, Inc., 240 F. App'x 612, 615 (5th Cir. 2007). The Court may
consider evidence in the record beyond the facts alleged in the complaint and its proper
attachments. Ginter ex rel. Ballard v. Belcher, Prendergast & Laporte, 536 F.3d 439, 449
(5th Cir. 2008).
Venue is governed by 28 U.S.C. § 1391(b), which provides that venue is proper in a
district: (1) “in which any defendant resides, if all defendants are residents of the State in which
the district is located;” (2) “in which a substantial part of the events or omissions giving rise to
the claim occurred, or a substantial part of property that is the subject of the action is situated;”
or (3) if there is no district in which an action may otherwise be brought, “any judicial district in
which any defendant is subject to the court's personal jurisdiction with respect to such action.”
For venue purposes, a defendant entity is deemed to reside in any judicial district where it would
be subject to the court’s personal jurisdiction with respect to the civil action in question.
28 U.S.C. § 1391(c)(2).
This is a simple case of specific jurisdiction. Younique purposefully directed contacts to
Texas when it sold Totes to inactive presenters to encourage them to regain their status and earn
royalties on the $75 sale.
Younique attempts to frame its direct-selling business as a two-step process that insulates
it from jurisdiction anywhere besides its home state. Younique argues that its Presenters are
independent contractors who operate their own businesses which in turn sell Younique products.
Younique argues that because Presenters are independent contractors, any acts by the Presenters
to participate in the Promotion and bring bags to Texas were independent acts by third-parties,
not capable of conferring jurisdiction. See Helicopteros, 466 U.S. at 417; World Wide
Volkswagen Corp. v. Woodson, 444 U.S. 286, 298 (1980). Further, Younique argues that it did
not sell any of the Totes, but rather gave them away as part of the Promotion.1 The Court
As both parties have acknowledged, the stream of commerce theory is not applicable to
this case. The stream of commerce theory is only necessary when the contacts with the forum
state are derived from the use of an intermediary to deliver the product into the forum. Moore v.
Harney Hardware, Inc., No. H-05-4054, 2006 WL 1342820, at *2 n.2 (S.D. Tex. May 15, 2006);
WhatRU Holding, LLC v. Bouncing Angels, Inc., No. 13-2745, 2014 WL 641517, at *4 n.2 (D.
Minn. Feb. 19, 2014). Younique sold the Tote directly to its Presenters located in Texas.
Therefore, stream of commerce is not applicable.
The Court finds sufficient facts to establish a prima facie case of minimum contacts with
Texas. The alleged wrong is Younique’s distribution of the Tote. Younique’s business is
predicated on Presenters selling Younique’s products to clients. In order to restore business
relationships with inactive Presenters, Younique offered a Promotion where Presenters could sell
a desirable Kit to customers. To inform Presenters of this opportunity, Younique sent emails to
all of its Presenters, hundreds of whom live in Texas.2 Younique did not prohibit Texas
Presenters from participating. The email contained a link that took Presenters to a detail page
about the Kit where the Presenters could order the Kit. Younique then sent Kits to any Presenter
who ordered them.
Younique’s argument that it did not purposefully direct any contacts toward Texas is
unavailing. While Younique may not have known which of its salespeople would respond,
Younique nevertheless sought to restore a business relationship with the Presenters who received
emails. Younique certainly knew that at least some of its 400 Presenters in Texas were selling
Profits are not required for a claim under the Lanham act. 15 U.S.C. §§ 1125(a)(1), 1114(1)(a).
According to Younique’s own website, over 400 of Younique’s Presenters live in Texas, and at least nineteen live
in Sherman, Texas.
products within Texas. Further, Younique’s email was more than passive because it provided a
link to an order form specifically for the Kit. See Mink v. AAAA Dev. LLC, 190 F.3d 333, 337
(5th Cir. 1999) (citing Zippo Mfg. Co. v. Zippo Dot Com, Inc., 952 F. Supp. 1119, 1124
(W.D. Pa. 1997)). Therefore, Younique sought to take advantage of the Texas market by
encouraging its salesforce to increase activity in Texas. See Asahi Metal Indus. Co. v. Super. Ct.
of Cal., 480 U.S. 102, 112 (1987) (holding that advertising in the forum, establishing channels
for providing regular advice to customers in the forum, or marketing through a distributor who
has agreed to serve as the sales agent in the forum state were additional contacts justifying
personal jurisdiction); McFadin, 587 F.3d at 763; Cypress Real Estate Advisors, Inc. v. Cypress
Realty Advisors, LLC, No. A09-CA-629-SS, 2009 WL 3381161, at *5–6 (W.D. Tex. 2009). If
Younique did not want to be subject to suit, it could have eliminated Texas Presenters from its
email list, excluded Texas from the Promotion, or taken other preventative measures. See
Ainsworth v. Moffett Eng’g, Ltd., 716 F.3d 174, 179 (5th Cir. 2013). Younique did not prevent
any Presenters from participating.
Further, minimum contacts may be established even if Texas was not a significant part of
Younique’s scheme. See Ainsworth, 716 F.3d at 179 (finding jurisdiction where defendants sales
in the forum only amounted to 1.55% of overall sales). For specific jurisdiction, the Court simply
asks if the transaction in question—the sale of Totes—bears a significant relationship to the
forum state so as to not offend traditional notions of fair play and substantial justice. Int’l Shoe
Co., 326 U.S. at 316. Luci cites sufficient facts to establish specific jurisdiction over Younique’s
targeted sale of the Tote to Presenters in Texas. Therefore, Younique has minimum contacts with
Having found the required minimum contacts, the burden shifts to Younique to show that
exercising personal jurisdiction offends notions of fair play and substantial justice. The
reasonableness of jurisdiction depends on several factors: (1) the burden on the nonresident
defendant; (2) the forum state's interests; (3) the plaintiff's interest in securing relief; (4) the
interest of the interstate judicial system in the efficient administration of justice; and (5) the
shared interest of the several states in furthering fundamental social policies. Burger King,
471 U.S. at 476–77. “It is rare to say the assertion of jurisdiction is unfair after minimum
contacts have been shown.” McFadin, 587 F.3d at 760 (quoting Wien Air Alaska, Inc. v. Brandt,
195 F.3d 208, 215 (5th Cir. 1999)).
Here, Texas has an interest in protecting its residents’ property rights and providing a
convenient forum to resolve their disputes. Luci has an interest in securing relief as quickly and
efficiently as possible. In addition, it is unlikely that efficient resolution of the case would be
disserved by resolution in Texas as opposed to Utah. The evidence at issue is not difficult to
transport and witnesses are distributed evenly between Texas and Utah. The generalized
difficulty in Younique’s witnesses traveling to Texas is not a burden violative of due process.
Finally, the interstate judicial system has an interest in resolving trade dress disputes. Therefore,
Younique has not met its burden to prove that jurisdiction would be unfair or unreasonable.
Lastly, Younique argues that the Court should dismiss for improper venue. Venue is
proper in either a district where Younique resides, or a district where a substantial part of the
events or omissions giving rise to the claim occurred. 28 U.S.C. § 1391(b). Luci has made a
prima face showing that personal jurisdiction exists as to Younique. Therefore, Younique is a
resident of the Eastern District of Texas. Id. § 1391(c)(2). Further, this cause of action is for the
sale of an infringing product. “The source of the cause of action for a non-infringement is the
ownership and existence of the copyright or patent.” Modern Comput. Corp. v. Ma, 862 F. Supp.
938, 947 (E.D.N.Y. 1994). Luci owns the trade dress. The Trade dress is registered in Frisco,
Texas, in the Eastern District of Texas, Sherman Division. Further, the product was sold to Texas
residents in the Eastern District. Therefore, a substantial part of events giving rise to the claim
occurred in the Sherman Division. Thus, venue is proper under either § 1391(b)(1) or (b)(2).
It is therefore ORDERED that Defendant Younique, LLC’s Motion to Dismiss
Plaintiff’s Complaint Under Rule 12(b)(2) and 12(b)(3) is hereby DENIED.
SIGNED this 9th day of January, 2017.
AMOS L. MAZZANT
UNITED STATES DISTRICT JUDGE
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