FFWCT, LLC et al v. USA Football, Inc.

Filing 130

MEMORANDUM OPINION AND ORDER. It is ORDERED that USA Football Inc.'s Motion for Summary Judgment (Dkt. # 62 ) is hereby GRANTED in part and DENIED in part. (Motion(s) 62 terminated). Signed by District Judge Amos L. Mazzant, III on 1/3/2025. (jmb)

United States District Court
EASTERN DISTRICT OF TEXAS
SHERMAN DIVISION

FFWCT, LLC; USA FLAG, LLC; and
TRAVIS BURNETT,
v.

Plaintiffs,

USA FOOTBALL, INC.,
Defendant.

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Civil Action No. 4:23-cv-465
Judge Mazzant
LEAD

MEMORANDUM OPINION AND ORDER
Pending before the Court is USA Football Inc.’s Motion for Summary Judgment (Dkt.
#62). Having considered the Motion, the relevant pleadings, and the applicable law, the Court
finds that the Motion should be GRANTED in part and DENIED in part.
BACKGROUND
This is an intellectual property dispute. At the center of this case are trademarks belonging
to USA Football that it uses in conjunction with football-related services and events. USA Football
contends that, in 2022, FFWCT, LLC, USA Flag, LLC, and Travis Burnett began using a USA
FLAG mark in conjunction with services that are confusingly similar to those offered by USA
Football. Complaint, USA Football v. FFWCT, LLC et al., No. 4:23-cv-516, (E.D. Tex. Feb. 13,

2023), ECF No. 1 at ¶ 33.1 In short, USA Football claims that the USA FLAG marks create
confusion in the marketplace given their similarity to the USA Football marks. Therefore, USA
Football seeks redress for that confusion.
First, some background on the parties. USA Football is a non-profit corporation “endowed
by the National Football League (“NFL”) and the NFL Players Association (“NFLPA”)” (Dkt.
#62 at p. 2). USA Football sanctions flag football events, fields tackle and flag football United
States National Teams for international competitions, and “operates events across all disciplines
of American football” (Dkt. #62 at p. 3). FFWCT is a Texas limited liability company that also
runs flag football tournaments (Dkt. #1 at ¶ 8). On October 8, 2019, FFWCT filed an assumed
name certificate for USA Flag (Dkt. #62 at pp. 3–4). FFWCT operates the “business side” of the
company, while USA Flag functions as the public-facing brand (Dkt. #62 at p. 4). Travis Burnett
(“Burnett”) is an individual who was involved in founding FFWCT and USA Flag and retains an
ownership interest in both (Dkt. #62 at p. 4).
USA Football and FFWCT first took the field in 2017, when Burnett and his business
partner, Charles Davis, proposed a joint operation between USA Football and Flag Football World
Championship Tour LLC (Dkt. #62 at p. 6).2 The proposed joint venture, under the name USA

1

This matter comes before the Court after it consolidated two cases for pretrial purposes (Dkt. #19), both of which
arise from the same nucleus of operative facts: 4:23-cv-516 (the “516 Action”) and 4:23-cv-465 (the “465 Action”).
Both causes of action arise from a transaction of alleged unfair competition between FFWCT and USA Football (See
Dkt. #1; 516 Action, Dkt. #1). The 516 Action was originally filed in Indiana state court on February 13, 2024 (516
Action, Dkt. #1). It was removed to the Southern District of Indiana and subsequently transferred to this Court on
June 6, 2023 (516 Action, Dkt. #32). As discussed below, through the 516 Action, USA Football asserts claims against
FFWCT and USA Flag for trademark infringement and unfair competition (516 Action, Dkt. #1). Separately, in the
465 Action, filed in this Court on May 22, 2023, FFWCT asserts causes of action against USA Football under the
Lanham Act (Dkt. #1). The 465 Action is the lead case (Dkt. #19). Accordingly, the Court will cite to it by referencing
its docket number. See, e.g., (Dkt. #[ ]). The 516 Action, being consolidated with the 465 Action, will be cited as the
“516 Action” with a corresponding docket number. See, e.g., (516 Action, Dkt. # [ ]).

2

Flag Football World Championship Tour LLC was an Indiana limited liability company that served as the predecessor
entity to FFWCT, LLC (Dkt. #62 at pp. 3, 6).

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Flag, sought to create “Flag Football’s New Governing Body” (Dkt. #62 at p. 6). USA Football
declined the proposal but entered into a two-year Confidentiality & Nondisclosure Agreement
(“NDA”) with Flag Football World Championship Tour to “evaluate potential business
opportunities” (Dkt. #62-34). The relationship continued into 2018, when the parties executed a
Consulting Services Agreement (“CSA”) (Dkt. #62-35). The CSA provided that Flag Football
World Championship Tour would assist USA Football with the creation and development of an
adult flag football program (Dkt. #62-35 at pp. 7–9). Flag Football World Championship Tour
agreed to assist USA Football in two endeavors at the end of the one-year consulting term (Dkt.
#62-35 at pp. 7–9). First, Flag Football World Championship Tour agreed to assist USA Football
in hosting a USA Football National Championship event upon request (Dkt. #62-35 at pp. 7–9).
Second, it agreed to aid USA Football in developing and launching a campaign for its 2019 Men’s
& Women’s National Team program (Dkt. #62-35 at pp. 7–9). Notably, the CSA contemplated
the production of work product and intellectual property throughout the contract term (Dkt. #6235 at ¶ 8). Under the CSA, “all right, title and interest in and to the Work Product . . . and all other
intellectual property rights” would “vest with [USA Football] and remain the sole and exclusive
property of [USA Football]” (Dkt. #62-35 at ¶ 8).
But after beginning their relationship as teammates, USA Football and Flag Football World
Championship Tour would soon become opponents. On April 21, 2020—shortly after the CSA
expired—Burnett filed an application to register the trademark USA FLAG (Application Serial
Number 88880085) (Dkt. #62-36). The application indicated that Burnett first began using the
USA FLAG mark “[a]t least as early as” May 4, 2019 (Dkt. #62-36 at p. 2). The description of
services in the USA FLAG application is virtually identical to the description of services in a USA

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Football mark that was registered on March 28, 2017 (516 Action, Dkt. #2-2 at p. 2). The only
difference in the description is Burnett’s addition of the word “flag”:
USA Football Registration No. 5,172,678
Services Description
Educational services, namely, conducting
programs, classes, seminars, conferences,
workshops and exhibitions, displays, and
interactive exhibits on football in the field of
player safety, concussion awareness and
management, coaching education, proper
equipment fitting, and proper techniques, and
the distribution of printed materials in
connection therewith in hardcopy or electronic
format on the same topics; organizing,
conducting
and
operating
football
tournaments; organizing and conducting
athletic competitions in the nature of football
games and exhibitions; entertainment services
in the nature of football games and exhibitions;
sports instruction services related to the game
of football; sports training, development, and
evaluation services related to the game of
football.

USA FLAG Application No. 88880085
Services Description
Educational services, namely, conducting
programs, classes, seminars, conferences,
workshops and exhibitions, displays, and
interactive exhibits on flag football in the field
of player safety, concussion awareness and
management, coaching education, proper
equipment fitting, and proper techniques, and
the distribution of printed materials in
connection therewith in hardcopy or electronic
format on the same topics; Organizing,
conducting and operating flag football
tournaments; Organizing and conducting
athletic competitions in the nature of flag
football games and exhibitions; Entertainment
services in the nature of flag football games
and exhibitions; Sports instruction services
related to the game of flag football; Sports
training, development, and evaluation services
related to the game of flag football.

(516 Action, Dkt. #2-2 at p. 20; Dkt. #62-36 at pp. 1–2).
After learning about the USA FLAG application, USA Football sent a cease-and-desist
letter to Burnett and FFWCT on June 23, 2020 (516 Action, Dkt. #2-4). Burnett never responded.
(Dkt. #62 at p. 8). USA Football also filed a Notice of Opposition under Opposition Proceeding
No. 91267483 with the Trademark Trial and Appeal Board (“TTAB”) (516 Action, Dkt. #2-5).
The TTAB sustained USA Football’s opposition, thereby blocking registration of Trademark
Application Serial Number 88880085 (516 Action, Dkt. #2-7).
In a Hail Mary attempt to salvage the relationship, USA Football and FFWCT entered into
a final agreement in March of 2021 under which FFWCT allowed USA Football to scout at

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FFWCT events (Dkt. #62-39). Among other things, the agreement provided that “FFWCT and
all affiliates would cease and refrain from use of the name/branding of and around ‘USA FLAG’
through the Initial Term,” which was scheduled to expire on February 28, 2022 (Dkt. #62-39 at
pp. 1–2). Just over a month after the expiration of the Initial Term, on April 17, 2022, USA Flag
filed Trademark Application Serial Number 97367238 for the mark USA FLAG (Dkt. #62-40).
The mark was to be used in connection with the “[a]rranging and conducting of sports events;
[a]rranging and conducting youth sports programs in the field of flag football; [s]port camp
services” (Dkt. #62-40 at p. 1) (emphasis in original).
On September 14, 2022, FFWCT officially announced its rebrand to USA Flag, starting
January 1, 2023. Travis Burnett, Flag Football World Championship Tour Rebrands in a Bid to
Broaden Recognition of the Sport, USA FLAG (Sept. 14, 2022), https://usaflag.org/flag-footballworld-championship-tour-rebrands-in-a-bid-to-broaden-recognition-of-the-sport/.

One

week

later, USA Football sent Burnett another cease-and-desist letter (516 Action, Dkt. #2-10). The
letter demanded that FFWCT “cease and desist any and all actual and planned usage of USA
FLAG,” because USA Football viewed the use of the name USA FLAG as “likely to cause
confusion among consumers as to the source of the goods and services provided by FFWCT” (516
Action, Dkt. #2-10 at pp. 1–2). FFWCT did not cease or desist its use of the name USA Flag. For
more, in its October 3, 2022 response to USA Football’s letter, FFWCT insisted that it does not
view the USA FOOTBALL and USA FLAG marks as sufficiently similar to support USA
Football’s allegations (516 Action, Dkt. #2-11 at p. 3).
USA Football has brought claims against FFWCT and USA Flag for trademark
infringement, unfair competition, and common law unfair competition and trademark

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infringement (516 Action, Dkt. #1 at pp. 10–14). USA Football has brought claims against Burnett
for contributory and vicarious trademark infringement and unfair competition (516 Action, Dkt. #1
at pp. 14–15). Finally, USA Football has brought claims against FFWCT, LLC, USA Flag, LLC,
and Burnett (collectively, “Flag”) for unjust enrichment, conversion, deception, and seeks treble
damages and associated costs under the Indiana Crime Victim’s Relief Act (516 Action, Dkt. #1 at
pp. 15–18). On July 14, 2023, Flag answered, asserting twenty-one affirmative defenses and seven
counterclaims (516 Action, Dkt. #40). On August 18, 2023, Flag amended its Answer to add an
eighth counterclaim (516 Action, Dkt. #48). The amended counterclaim seeks a declaratory
judgment asserting that the “USA FLAG and/or USA FLAG FOOTBALL [marks] are invalid
and/or unenforceable (at least against Defendants)” (Dkt. #24 at ¶¶ 134–38).
On May 17, 2024, Plaintiff/Cross-Defendant USA Football filed its Motion for Summary
Judgment (Dkt. #62). Through it, USA Football contends that it is entitled to summary judgment
“on all of its claims,” which include claims for trademark infringement, unfair competition, civil
conversion under Indiana law, and vicarious liability (Dkt. #62 at pp. 1, 19–30). USA Football
requests that the Court enter “summary judgment regarding USA Flag’s liability only, with
willfulness and damages to be proven at trial” (Dkt. #62 at p. 2 n.1).
On June 22, 2024, Plaintiff/Cross-Defendant Flag filed a Response (Dkt. #75). In its
Response, Flag argues that “genuine issues of several material facts,” as well as “a material legal
issue” preclude the Court from granting USA Football summary judgment (Dkt. #75 at pp. 1–2).
Namely, Flag asserts that whether Flag’s use of the USA FLAG mark creates a likelihood of
confusion with the USA Football marks constitutes a fact question (Dkt. #75 at pp. 17–27). And
according to Flag, because USA Football’s conversion and vicarious liability claims depend on the

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success of the underlying trademark infringement claim, summary judgment is also improper on
those claims (Dkt. #75 at pp. 27–28). Additionally, Flag raises twenty-four evidentiary objections
to the evidence that USA Football submitted in support of its Motion for Summary Judgment (Dkt.
#75 at pp. 4–6).
On June 29, 2024, USA Football filed a Reply in Support of its Motion for Summary
Judgment (Dkt. #79). On July 5, 2024, Flag filed a Sur-Reply (Dkt. #85). For the most part, Flag’s
Sur-Reply repeats its argument that trademark infringement should not be decided on summary
judgment and clarifies many of its objections to USA Football’s summary judgment evidence (Dkt.
#85). But in a passing footnote, for the first time, Flag submits that the Court lacks subject matter
jurisdiction over USA Football’s claim under Indiana’s conversion statute (Dkt. #85 at p. 8 n.7).
LEGAL STANDARD
The purpose of summary judgment is to isolate and dispose of factually unsupported claims
or defenses. Celotex Corp. v. Catrett, 477 U.S. 317, 323–24 (1986). Summary judgment is proper
under Rule 56(a) of the Federal Rules of Civil Procedure “if the movant shows that there is no
genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.”
FED. R. CIV. P. 56(a). A dispute about a material fact is genuine when “the evidence is such that a
reasonable jury could return a verdict for the nonmoving party.” Anderson v. Liberty Lobby Inc., 477
U.S. 242, 248 (1986). Substantive law identifies which facts are material. Id. The trial court “must
resolve all reasonable doubts in favor of the party opposing the motion for summary judgment.”
Casey Enters., Inc. v. Am. Hardware Mut. Ins. Co., 655 F.2d 598, 602 (5th Cir. 1981).
The party seeking summary judgment bears the initial burden of informing the court of its
motion and identifying “depositions, documents, electronically stored information, affidavits or

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declarations, stipulations (including those made for purposes of the motion only), admissions,
interrogatory answers, or other materials” that demonstrate the absence of a genuine issue of
material fact. FED. R. CIV. P. 56(c)(1)(A); Celotex, 477 U.S. at 323. If the movant bears the burden
of proof on a claim or defense for which it is moving for summary judgment, it must come forward
with evidence that establishes “beyond peradventure all of the essential elements of the claim or
defense.” Fontenot v. Upjohn Co., 780 F.2d 1190, 1194 (5th Cir. 1986). Where the nonmovant bears
the burden of proof, the movant may discharge the burden by showing that there is an absence of
evidence to support the nonmovant’s case. Celotex, 477 U.S. at 325; Byers v. Dall. Morning News,
Inc., 209 F.3d 419, 424 (5th Cir. 2000). Once the movant has carried its burden, the nonmovant
must “respond to the motion for summary judgment by setting forth particular facts indicating
there is a genuine issue for trial.” Byers, 209 F.3d at 424 (citing Anderson, 477 U.S. at 248–49). A
nonmovant must present affirmative evidence to defeat a properly supported motion for summary
judgment. Anderson, 477 U.S. at 257. Mere denials of material facts, unsworn allegations, or
arguments and assertions in briefs or legal memoranda will not suffice to carry this burden. Rather,
the Court requires “significant probative evidence” from the nonmovant to dismiss a request for
summary judgment. In re Mun. Bond Reporting Antitrust Litig., 672 F.2d 436, 440 (5th Cir. 1982)
(quoting Ferguson v. Nat’l Broad. Co., 584 F.2d 111, 114 (5th Cir. 1978)). The Court must consider
all of the evidence but “refrain from making any credibility determinations or weighing the
evidence.” Turner v. Baylor Richardson Med. Ctr., 476 F.3d 337, 343 (5th Cir. 2007).

8

ANALYSIS
I.

Subject Matter Jurisdiction
The Court begins, as it must, with jurisdiction. See Steel Co. v. Citizens for a Better Env't,

523 U.S. 83, 93–94 (1998). For the first time since this case was transferred to this Court from the
Southern District of Indiana more than a year ago, in a footnote, Flag submits that the Court lacks
subject matter jurisdiction over USA Football’s conversion claim arising under Indiana statute
(Dkt. #85 at p. 8 n.7). But in July of 2023, in another pleading, Flag admitted “that this Court has
subject matter jurisdiction over the asserted claims” (516 Action, Dkt. #40 at p. 2). Naturally, this
passing suggestion draws the Court’s attention. It would have been dispositive when this action
was transferred to this Court, just as it would be dispositive today, if the Court did, in fact, lack
jurisdiction. Rest assured, the Court has subject matter jurisdiction over the conversion claim.
“Federal courts are courts of limited jurisdiction, possessing only that power authorized by
Constitution and statute.” Gunn v. Minton, 568 U.S. 251, 256 (2013) (quoting Kokkonen v.
Guardian Life Ins. Co. of Am., 511 U.S. 375, 377 (1994)). This case was brought to federal court
pursuant to the Court’s power to adjudicate cases “arising under the Constitution, laws, or treaties
of the United States”—also known as the Court’s “federal question” jurisdiction (516 Action,
Dkt. #1 at ¶ 2) (citing 28 U.S.C. § 1331). To determine whether federal question jurisdiction exists,
courts apply the “well-pleaded complaint” rule. Caterpillar Inc. v. Williams, 482 U.S. 386, 392
(1987). The well-pleaded complaint rule “provides that federal jurisdiction exists only when a
federal question is presented on the face of the plaintiff’s properly pleaded complaint.” Id.; Elam
v. Kan. City S. Ry. Co., 635 F.3d 796, 803 (5th Cir. 2011).

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When a court looks to the face of the plaintiff’s well-pleaded complaint, one of two
circumstances present a federal question establishing jurisdiction under § 1331. First, “[m]ost
directly, and most often, federal jurisdiction attaches when federal law creates the cause of action
asserted.” Merrill Lynch, Pierce, Fenner & Smith Inc. v. Manning, 136 S. Ct. 1562, 1569 (2016); see
also Gunn, 568 U.S. at 257 (citing Am. Well Works Co. v. Layne & Bowler Co., 241 U.S. 257, 260
(1916)) (“Most directly, a case arises under federal law when federal law creates the cause of action
asserted.”). Therefore, if the Court finds a federal cause of action on the face of the plaintiff’s wellpleaded complaint, the Court may exercise federal question jurisdiction over that claim.
Second, even if the Court finds only state-created causes of action on the face of the
plaintiff’s well-pleaded complaint, “there is ‘a special and small category of cases in which arising
under jurisdiction still lies.’” Manning, 136 S. Ct. at 1569 (quoting Gunn, 568 U.S. at 258). To
determine whether a case falls within this special and small category, courts ask “does [the] statelaw claim necessarily raise a stated federal issue, actually disputed and substantial, which a federal
forum may entertain without disturbing any congressionally approved balance of federal and state
judicial responsibilities.” Grable & Sons Metal Prods,, Inc. v. Darue Eng’g & Mfg., 545 U.S. 308, 314
(2005). “That is, federal jurisdiction over a state law claim will lie if a federal issue is:
(1) necessarily raised, (2) actually disputed, (3) substantial, and (4) capable of resolution in federal
court without disrupting the federal-state balance approved by Congress.” Gunn, 568 U.S. at 258.
“Where all four of these requirements are met . . . jurisdiction is proper because there is a ‘serious
federal interest in claiming the advantages thought to be inherent in a federal forum,’ which can be
vindicated without disrupting Congress’s intended division of labor between state and federal
courts.” Id. (quoting Grable, 545 U.S. at 313–14).

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“Courts have an independent obligation to determine whether subject-matter jurisdiction
exists, even when no party challenges it.” Hertz Corp. v. Friend, 559 U.S. 77, 94 (2010) (citing
Arbaugh v. Y & H Corp., 546 U.S. 500, 514 (2006)); FED. R. CIV. P. 12(h)(3) (“If the court
determines at any time that it lacks subject-matter jurisdiction, the court must dismiss the
action.”). Further, parties may raise objections to subject-matter jurisdiction at any time.
Henderson v. Shinseki, 562 U.S. 428, 434 (2011).
Here, applying the well-pleaded complaint rule, it is clear that this action falls into the first
category of cases over which the Court has subject matter jurisdiction. The face of USA Football’s
Complaint pleads two claims under the Lanham Act—specifically, 15 U.S.C. §§ 1114, 1125(a)—as
well as claims arising under the laws of the State of Indiana (516 Action, Dkt. #1 at ¶ 2). USA
Football’s trademark claims are properly before the Court because federal courts have original
jurisdiction over actions arising under the Lanham Act—a federal law. 28 U.S.C. § 1338; 15 U.S.C.
§ 1121. The question, therefore, is whether the Court may exercise jurisdiction over USA
Football’s state law claims. USA Football argues that the Court may exercise supplemental
jurisdiction over its state law claims because they are “substantially related to its federal claims
such that they form part of the same case or controversy under Article III of the United States
Constitution” (516 Action, Dkt. #1 at ¶ 2). Under 28 U.S.C. § 1367,
in any civil action of which the district courts have original jurisdiction, the district
courts shall have supplemental jurisdiction over all other claims that are so related
to claims in the action within such original jurisdiction that they form part of the
same case or controversy under Article III of the United States Constitution.
In other words, if the Court has subject matter jurisdiction over one claim, it has supplemental
jurisdiction over all other claims that are part of the same case or controversy. See 28 U.S.C. § 1367.

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The Court will exercise supplemental jurisdiction over USA Football’s state law
conversion claims because they “are so related” to USA Football’s Lanham Act claims “that they
form part of the same case or controversy.” See id. In its Complaint, USA Football brings a claim
for conversion under Section 35-43-4-3 of the Indiana Code. The Code provides that “[a] person
who knowingly or intentionally exerts control over property of another person commits criminal
conversion . . . .” Id. In essence, USA Football’s conversion claim asserts that “[b]y engaging
in . . . knowing, intentional, deliberate, willful, and malicious [trademark infringement], [Flag]
ha[s] exerted unauthorized control over the USA Football Marks with the intent to deprive USA
Football of their benefit” (516 Action, Dkt. #1 at ¶ 92). Indeed, USA Football’s conversion claim
is derivative of its trademark infringement claim. Accordingly, USA Football’s conversion claim is
sufficiently related to its Lanham Act claims such that the claims form “part of the same case or
controversy.” 28 U.S.C. § 1367. Thus, the Court will exercise supplemental jurisdiction over USA
Football’s conversion claim.
II.

Summary Judgment Merits
Having resolved the looming jurisdictional question, the Court now addresses USA

Football’s Motion for Summary Judgment (Dkt. #62). As a threshold matter, in its Response, Flag
raises twenty-four objections to the evidence that USA Football submitted in support of its Motion
for Summary Judgment (Dkt. #75 at pp. 4–6). The Court does not rely on any of that evidence in
making the determinations that follow. But for the avoidance of doubt, to the extent that the Court
relied on any evidence in determining USA Football’s Motion for Summary Judgment (Dkt. #62),
Flag’s evidentiary objections (Dkt. #75 at pp. 4–6) are overruled. Cf. Turner v. Baylor Richardson
Med. Ctr., 476 F.3d 337, 343 (5th Cir. 2007) (citations omitted) (noting that at the summary

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judgment stage, the district court must consider all of the evidence in the record to determine
whether there is a dispute as to any material fact and draw all reasonable inferences in the light
most favorable to the nonmoving party); see also Maurer v. Indep. Town, 870 F.3d 380, 385 (5th Cir.
2017) (“At the summary judgment stage, evidence need not be authenticated or otherwise
presented in an admissible form,” but “need only be capable of being presented in a form that
would be admissible in evidence.”) (emphasis in original) (cleaned up).
Turning to the merits, USA Football insists that summary judgment on all of its claims “is
necessary and appropriate to alleviate the ongoing confusion and damages resulting from USA
Flag’s willful infringement” (Dkt. #62 at p. 2). Specifically, USA Football claims an entitlement
to summary judgment on: (1) its trademark infringement and unfair competition causes of action
under the Lanham Act and at common law; (2) Travis Burnett’s vicarious liability for Flag’s
alleged infringement; and (3) Flag’s purported liability under Indiana’s conversion statute (Dkt.
#62 at pp. 17–30). Relatedly, in its Response, Flag avers that USA Football does not “own[] any
common law trademarks applicable to flag football” (Dkt. #75 at pp. 6–7). Instead, Flag argues, the
USA Football trademarks at issue in this case—identified by trademark registration numbers
3182472, 3,241,236, 5,172,678, and 4615961 (Dkt. #62 at pp. 4–6) (collectively, the “USA Football
Marks”)—relate only to “football” generally, but do not cover flag football (Dkt. #75 at pp. 6–8).
The Court addresses the first three issues in turn and will assess Flag’s related argument in
conjunction with the first issue.
A.

USA Football’s Trademark Infringement and Unfair Competition Claims

The Court begins with USA Football’s claims for trademark infringement and unfair
competition under the Lanham Act and at common law (516 Action, Dkt. #1 at ¶¶ 42–64). To

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prevail on its trademark infringement claim, USA Football must establish (1) ownership in a legally
protectable mark, and (2) infringement by demonstrating a likelihood of confusion. See Bd. of
Supervisors for La. State Univ. Agric. & Mech. Coll. v. Smack Apparel Co., 550 F.3d 465, 474 (5th Cir.
2008) (citing Am. Rice, Inc. v. Producers Rice Mill, Inc., 518 F.3d 321, 329 (5th Cir. 2008)). The bulk
of USA Football’s analysis is dedicated to the second prong, likelihood of confusion (Dkt. #62 at
pp. 19–27). But the Court cannot evaluate the second prong in the analysis without first resolving
“the threshold requirement that [USA Football] must possess a protect[a]ble mark, which must
be satisfied before infringement can be actionable.” Elvis Presley Enters., Inc. v. Capece, 141 F.3d
188, 194 (5th Cir. 1998) (internal citations omitted). USA Football submits that it has carried its
burden to establish the protectability of the USA Football Marks (Dkt. #62 at pp. 19–20). USA
Football is correct.
1.

Protectability of the USA Football Marks

Section 7 of the Lanham Act—codified at 15 U.S.C. § 1057—provides:
[a] certificate of registration of a mark upon the principal register provided by this
chapter shall be prima facie evidence of the validity of the registered mark and of
the registration of the mark, of the owner’s ownership of the mark, and of the
owner’s exclusive right to use the registered mark in commerce on or in connection
with the goods or services specified in the certificate, subject to any conditions or
limitations stated in the certificate.
Accordingly, USA Football claims that its registrations warrant summary judgment on the issue of
the protectability of the USA Football Marks (Dkt. #62 at pp. 19–20). But “[t]his presumption of
validity may be rebutted by establishing that the mark is not inherently distinctive.” Amazing Spaces,
Inc. v. Metro Mini Storage, 608 F.3d 225, 237 (5th Cir. 2010) (citing Vision Ctr. v. Opticks, Inc., 596
F.2d 111, 119 (5th Cir. 1979)). In its Response, Flag attempts to do just that by introducing fact issues

14

regarding the distinctiveness (or lack thereof) of the USA Football Marks (Dkt. #75 at pp. 17–21).
The Court is unpersuaded.
Flag’s challenge to the distinctiveness of the USA Football Marks falls flat because that
argument is better handled under the likelihood of confusion analysis. While § 1057 creates a
rebuttable presumption of validity and protectability, the ability to rebut that presumption
disappears when the mark achieves incontestable status. See 15 U.S.C. § 1065. A mark becomes
incontestable if it has been registered and used in commerce for more than five years. Id.; Perry v.
H. J. Heinz Co. Brands, L.L.C., 994 F.3d 466, 471 (5th Cir. 2021). After becoming incontestable,
the mark’s federal registration “constitutes conclusive evidence of its validity, subject only to the
defenses enumerated in section 1115 of the Lanham Act . . . .” Perry, 994 F.3d at 471 (emphasis in
original). Thus, if the USA Football Marks are incontestable, they are “protected from a challenge
by a presumption of validity.” Union Nat. Bank of Tex., Laredo, Tex. v. Union Nat. Bank of Tex.,
Austin, Tex., 909 F.2d 839, 842 n.6 (5th Cir. 1990) (citing Park ’N Fly v. Dollar Park and Fly, 469
U.S. 189, 198–99 (1985)). Hence, Flag’s only avenue to challenge the protectability of the USA
Football Marks is to raise one of the defenses enumerated in 15 U.S.C. § 1115. At this juncture, Flag
has not presented evidence of any of the nine enumerated defenses (See Dkt. #75; Dkt. #85).
Instead, Flag challenges the distinctiveness of the USA Football Marks in an effort to minimize their
strength, while also conceding that the marks are incontestable (Dkt. #75 at pp. 19, 21). But the
strength of a mark is measured under the second prong of the analysis: likelihood of confusion. See
Am. Rice, Inc., 518 F.3d at 329. Thus, the Court need not address that argument here. The Court is
satisfied that the USA Football Marks are incontestable and, therefore, USA Football has

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established ownership of a legally protectable mark as a matter of law, subject to the defenses set
forth in 28 U.S.C. § 1115.
Having determined that the marks are incontestable, the Court turns to Flag’s
counterclaims.3 Flag’s First Amended Counterclaim seeks a declaratory judgment on the invalidity
of USA Football’s asserted marks (516 Action, Dkt. #48). According to Flag, USA Football’s marks
are “invalid and/or unenforceable . . . such that liability cannot be based on any of the asserted
marks” (516 Action, Dkt. #48). But once a mark becomes incontestable, “the registration shall be
conclusive evidence of the validity of the registered mark” subject to certain defenses. 15 U.S.C.
§ 1115. While Flag’s initial position appeared to raise some of the defenses enumerated in 15 U.S.C.
§ 1115, at the summary judgment stage, Flag appears to have abandoned those arguments (516
Action, Dkt. #40) (raising affirmative defenses for fraud, laches, estoppel, and acquiescence). In
fact, USA Football moved for summary judgment on that issue (Dkt. #62 at pp. 27–28). Having
successfully carried its burden to establish the incontestability of the USA Football Marks, the
summary judgment burden shifted to Flag to present evidence and identify a genuine dispute of
material fact on one of its § 1115 defenses. See Byers, 209 F.3d at 424 (citing Anderson, 477 U.S. at
248–49). Flag failed to do so (See Dkt. #75). Indeed, Flag appears to have wholly ignored USA
Football’s argument on that issue (See Dkt. #75). What’s more, Flag concedes that the USA
Football Marks “are now incontestable,” without pointing the Court to any evidence of its asserted

3

Although USA Football did not list Flag’s counterclaims in its Statement of Issues, in the body of its summary
judgment argument, USA Football “requests the Court grant summary judgment in its favor on Count I of USA
Flag’s Counterclaim” (Dkt. #62 at p. 28). Because Count I of Flag’s First Amended Counterclaim requests a
declaratory judgment of trademark invalidity and/or unenforceability (516 Action, Dkt. #48), which is inextricably
intertwined with the question of the mark’s protectability, the Court must address this argument under the first prong
of the trademark infringement analysis.

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affirmative defenses (Dkt. #75 at p. 19). Consequently, the Court will grant USA Football’s Motion
for Summary Judgment on Flag’s counterclaim.
2.

Likelihood of Confusion

Next, the Court must analyze the second element in USA Football’s trademark
infringement claim: likelihood of confusion. See Smack Apparel Co., 550 F.3d at 474 (citing Am. Rice,
Inc., 518 F.3d at 329). Flag treats as a threshold issue their position that their marks have not caused
confusion in the marketplace because “football” and “flag football” are two separate and distinct
activities (Dkt. #75 at pp. 6–8). According to Flag, the USA Football Marks—or “Tackle Marks,”
as Flag defines them—only cover the former, not the latter (Dkt. #75 at pp. 6–8).4 Even Flag’s
naming of these marks as “Tackle Marks” is a misnomer that demonstrates its confusion in the
analysis the Court now undertakes. Flag’s position is this: because the services in the USA Football
Marks relate to “football,” but do not describe the type of football covered by the registrations, they
apply only to tackle football (Dkt. #75 at p. 7). Hence, Flag’s naming of the Marks as “Tackle
Marks.” But that is not the standard.
As the Court’s sister court in the Northern District observed, “[t]rademark protection is
not limited to the goods and services specified in the registration but extends to any goods or
services which are likely to cause confusion in the market.” Source, Inc. v. SourceOne, Inc., No.
CIV.A.3:05-CV-1414-G, 2006 WL 2381594, at *4 (N.D. Tex. Aug. 16, 2006) (citing Hindu Incense
v. Meadows, 692 F.2d 1048, 1050 (6th Cir. 1982)). That view aligns with binding Fifth Circuit
precedent. Am. Foods, Inc. v. Golden Flake, Inc., 312 F.2d 619, 623 (5th Cir. 1963) (“The remedies

4

Ironically, in its Complaint in the 465 Action, it seems to the Court that Flag acknowledges that the term “football”
might encompass “flag football.” (Dkt. #1 at ¶ 34) (“USA Football is not the national governing body for football,
including flag football, in the United States.”) (emphasis added).

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of an owner of a registered trade-mark . . . are not limited to the goods specified in the [registration]
but extend to any goods on which the use of an infringing mark is likely to cause confusion or mistake
or to deceive purchasers as to the source of origin of such goods.”) (cleaned up). Instead, a factors
analysis drives the likelihood of confusion inquiry. Am. Rice, Inc., 518 F.3d 329.
Thus, Flag’s analysis is not grounded in law. Although the law does not require a court to
perform a likelihood of confusion analysis based on linguistic interpretation, nonetheless, the Court
is drawn to the novelty of Flag’s position because it is a non-starter. The Court notes that the most
reasonable construction of “football” includes, as a sub-category, “flag football.” But the Court’s
view of that issue is not the standard on summary judgment. It is the jury’s province to define the
contours of the terms “football” and “flag football” in an effort to determine whether the use of
the term “football” in the marks creates a likelihood of confusion in the marketplace. Thus, Flag’s
threshold position does not obviate the need for the Court to continue to the factors. The factors
control in the Fifth Circuit. Am. Rice, Inc., 518 F.3d 329. So too, the factors guide the Court here.
To determine whether a likelihood of confusion exists, the Fifth Circuit weighs eight factors
(sometimes referred to as “the digits of confusion”): (1) the strength of the plaintiff’s mark; (2) the
similarity of design between the marks; (3) the similarity of the products; (4) the identity of retail
outlets and purchasers; (5) the similarity of design between the marks; (6) the defendant’s intent;
(7) actual confusion; and (8) the degree of care exercised by potential purchasers. Am. Rice, Inc., 518
F.3d 329 (quoting Oreck Corp. v. U.S. Floor Sys., Inc., 803 F.2d 166, 170 (5th Cir. 1986)). No single
factor is dispositive on the likelihood of confusion in a trademark infringement claim. Conan Props.,
Inc. v. Conans Pizza, Inc., 752 F.2d 145, 150 (5th Cir. 1985). “[I]ndeed, a finding of likelihood of
confusion need not be supported by even a majority of the . . . factors.” Id.

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USA Football argues that these factors “overwhelmingly weigh in favor” of granting
summary judgment for USA Football (Dkt. #62 at p. 27). After applying the factors to the summary
judgment evidence, the Court disagrees. After all, “[l]ikelihood of confusion is a question of fact”
that should be tried to the jury. Gibson Brands, Inc. v. Armadillo Distrib. Enters., Inc., 668 F. Supp.
3d 614, 648 (E.D. Tex. 2023) (internal citations omitted), rev’d on other grounds by Gibson, Inc. v.
Armadillo Distrib. Enters., Inc., 107 F.4th 441 (5th Cir. 2024), as revised (Aug. 8, 2024). Therefore,
if USA Football is unable to carry its summary judgment burden to establish that there is a
conclusive likelihood of confusion as a matter of law, the issue should be put to the jury. Here, USA
Football has not carried that burden. Accordingly, a jury must answer this question.
The Court is not convinced that USA Football has met its burden to demonstrate that there
is no material fact issue on this prong that would entitle USA Football to judgment as a matter of
law on its trademark infringement case.
B.

Vicarious Liability

The Court now turns to USA Football’s claim that it is entitled to summary judgment on
Travis Burnett’s alleged vicarious liability (Dkt. #62 at pp. 28–29). According to USA Football,
Travis Burnett is vicariously liable for Flag’s purported infringement as the “mover and shaker
behind FFWCT and USA Flag” (Dkt. #62 at p. 29). The Court need not entertain USA Football’s
argument at this preliminary stage. Indeed, the viability of USA Football’s claim for “contributory
and vicarious trademark infringement and unfair competition against Mr. Burnett” is, of course,
contingent upon a finding that Flag infringed upon the USA Football Marks (516 Action, Dkt. #1 at
¶¶ 76–87). Because the Court has determined that USA Football has not met its summary judgment

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burden on likelihood of confusion, its request that the Court grant summary judgment on its
vicarious liability claim must also fail.
C.

Conversion

Finally, USA Football’s conversion claim. At the summary judgment stage, the Court views
this claim as possessing the same fatal flaw as USA Football’s vicarious liability claim—it
presupposes Flag’s liability for infringement on the USA Football Marks. USA Football tacitly
concedes as much in its Motion for Summary Judgment (Dkt. #62 at p. 30) (“[A] finding of liability
against Defendants for trademark infringement necessarily supports a finding of conversion under
its Indiana statute claim”). Because the Court has declined to make that finding at this stage, it must
likewise deny USA Football’s Motion for Summary Judgment on its conversion claim.
CONCLUSION
It is therefore ORDERED that USA Football Inc.’s Motion for Summary Judgment (Dkt.
#62) is hereby GRANTED in part and DENIED in part.
The Court GRANTS USA Football’s Motion for Summary Judgment to the first prong of
USA Football’s trademark infringement claim. Namely, the Court GRANTS USA Football’s
Motion for Summary Judgment and concludes that there is no genuine dispute of material fact as
to whether USA Football owns a legally protectable mark. The Court DENIES USA Football’s
Motion for Summary Judgment on the second prong of USA Football’s trademark infringement
claim—likelihood of confusion. There is a genuine dispute of material fact as to that prong.
The Court GRANTS USA Football’s Motion for Summary Judgment on Count I of Flag’s
First Amended Counterclaim (516 Action, Dkt. #48), which asserts that USA Football does not
have a valid or enforceable mark.

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The Court DENIES USA Football’s Motion for Summary Judgment on its vicarious
liability claim because a fact issue exists on the issue of infringement, a prerequisite to its vicarious

.

liability claim.
The Court DENIES USA Football’s Motion for Summary Judgment on its conversion
claim because a fact issue exists on the issue of infringement, a prerequisite to its conversion claim.
IT IS SO ORDERED.

SIGNED this 3rd day of January, 2025.

___________________________________
AMOS L. MAZZANT
UNITED STATES DISTRICT JUDGE

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