ReSea Project ApS v. Restoring Integrity to the Oceans, Inc. et al

Filing 99

MEMORANDUM OPINION AND ORDER re 83 Motion for Preliminary Injunction filed by ReSea Project ApS,. For the foregoing reasons, the Court GRANTS the Second Emergency Motion for Preliminary Injunction (ECF No. 83) and ISSUES the preliminary injunct ion set forth herein. To facilitate timely receipt of this Memorandum Opinion and Order, the Court hereby directs the Clerk of Court to email a copy of this Memorandum Opinion and Order to Defendant Kelly at the email previously used in this case.. Signed by Judge Jason K. Pulliam. (mgr)

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UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF TEXAS
SAN ANTONIO DIVISION
RESEA PROJECT APS,
Plaintiffs,
No. SA-21-CV-1132-JKP

v.
RESTORING INTEGRITY TO THE
OCEANS, INC., and KIERAN KELLY,
Defendants.

MEMORANDUM OPINION AND ORDER
Before the Court is a Second Emergency Motion for Preliminary Injunction (ECF No. 83).
Defendant Restoring Integrity to the Oceans, Inc. (“RIO”) is without counsel and is currently in
default in this case. It has filed no response to the motion. Defendant Kelly proceeds pro se and
has filed no formal response to any motion other than the motion for sanctions even though he
remains active in the case overall. See ECF No. 84. The Court previously construed the response
to the motion for sanctions as contesting the factual basis of Plaintiff’s asserted claims. See ECF
No. 87. The Court thereafter set the motion for hearing. See ECF No. 91. Having conducted an
evidentiary hearing on January 12, 2023, the Court is prepared to rule. For the reasons that follow,
the Court grants the motion and issues a preliminary injunction in this case.
I. MOTION FOR PRELIMINARY INJUNCTION
Plaintiff is a private company formed under the laws of Denmark with its principal place
of business in Denmark. See Pl.’s Verified Second Am. Compl. (“SAC”) (ECF No. 35) ¶ 1. RIO
is a Texas corporation with its principal place of business in San Antonio, Texas, and Defendant
Kelly is RIO’s founder and chief executive officer. Id. ¶¶ 2-3. Through its operative pleading,
Plaintiff asserts four claims against each defendant: (1) defamation rising to the level of defamation
per se; (2) tortious interference with existing contracts; (3) false advertising in violation of the

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Lanham Act, 15 U.S.C. § 1125(a)(1); (4) tortious interference with prospective business relations;
and (5) business disparagement. See id. ¶¶ 85-116.
Through the instant motion for preliminary injunction, Plaintiff seeks to enjoin Defendants
from “making any false or misleading statements regarding ReSea Project, its services, or its affiliates, including but not limited to” four specific categories of statements (1) dumping waste or
reclaimed plastic into the hydrosphere,1 (2) adding material to collected plastic for purpose of
increasing weight and charges to customers, (3) committing fraud against its customers, and (4)
engaging in greenwashing.2 ECF No. 83 at 30-31. Last month, the Court deferred ruling on the
motion until it could hold a hearing on the factual dispute presented by the parties.
A. Applicable Law
The Federal Rules of Civil Procedure specifically govern preliminary injunctions and temporary restraining orders. See Fed. R. Civ. P. 65. The primary difference between the two is
whether “all interested parties had an opportunity to participate, thus allowing for full presentation
of relevant facts” and this difference affects the appealability of the resulting order. Belo Broad.
Corp. v. Clark, 654 F.2d 423, 426 (5th Cir. Unit A 1981). While Fed. R. Civ. P. 65(b)(1) permits
courts to issue a TRO without notice to adverse parties in specified circumstances, Rule 65(a)(1)
precludes issuance of a preliminary injunction without notice to such parties.
“The purpose of a preliminary injunction [(or TRO)] is merely to preserve the relative positions of the parties until a trial on the merits can be held.” Univ. of Tex. v. Camenisch, 451 U.S.
390, 395 (1981). To obtain a preliminary injunction or TRO, the movant must demonstrate the
following equitable factors: “(1) a substantial likelihood of success on the merits, (2) a substantial

1

For purposes of this case, the Court understands the hydrosphere to encompass the surface waters of the earth such
as rivers, lakes, seas, and oceans.
2

As defined by Plaintiff at the hearing, greenwashing is a pejorative term used to describe a deceptive corporate
practice to present an environmentally responsible public image through misleading or deceptive publicity.

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threat of irreparable injury if the injunction is not issued, (3) the threatened injury if the injunction
is denied outweighs any harm that will result if the injunction is granted, and (4) the grant of the
injunction will not disserve the public interest.” Janvey v. Alguire, 647 F.3d 585, 595 (5th Cir.
2011) (citing Byrum v. Landreth, 566 F.3d 442, 445 (5th Cir. 2009)); accord Jackson Women’s
Health Org. v. Currier, 760 F.3d 448, 452 (5th Cir. 2014). Stated differently, a movant “seeking a
preliminary injunction must establish that he is likely to succeed on the merits, that he is likely to
suffer irreparable harm in the absence of preliminary relief, that the balance of equities tips in his
favor, and that an injunction is in the public interest.” Winter v. Natural Res. Def. Council, Inc.,
555 U.S. 7, 20 (2008). And for purposes of issuing a preliminary injunction, the irreparable injury
must occur “during the pendency of the litigation.” Justin Indus., Inc. v. Choctaw Secs., LP, 920
F.2d 262, 268 n.7 (5th Cir. 1990).
“A preliminary injunction is an extraordinary remedy and should only be granted if the
[movant has] clearly carried the burden of persuasion on all four requirements.” Nichols v. Alcatel
USA, Inc., 532 F.3d 364, 372 (5th Cir. 2008) (internal quotation marks omitted). Granting such
“injunction is to be treated as the exception rather than the rule.” Healthpoint, Ltd. v. Stratus
Pharm., Inc., 273 F. Supp. 2d 769, 777 (W.D. Tex. 2001). Courts do not award such an extraordinary remedy “as of right.” Winter, 555 U.S. at 24. Each case requires the courts to “balance the
competing claims of injury and . . . consider the effect on each party of the granting or withholding
of the requested relief.” Id. (citation omitted). Whether to grant or deny a preliminary injunction
lies within the sound discretion of the district courts. Weinberger v. Romero-Barcelo, 456 U.S.
305, 320 (1982). And when, “exercising their sound discretion, courts of equity should pay particular regard for the public consequences in employing the extraordinary remedy of injunction.”
Winter, 555 U.S. at 24 (citation omitted).
Given the limited purpose served by a preliminary injunction and “the haste that is often

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necessary if those positions are to be preserved, a preliminary injunction is customarily granted on
the basis of procedures that are less formal and evidence that is less complete than in a trial on the
merits.” Univ. of Tex., 451 U.S. at 395. Accordingly, a movant “is not required to prove his [or
her] case in full at a preliminary-injunction hearing.” Id. To show a substantial likelihood of success on the merits, a movant “must present a prima facie case, but need not prove [entitlement] to
summary judgment.” Daniels Health Scis., LLC v. Vascular Health Scis., LLC, 710 F.3d 579, 582
(5th Cir. 2013).
B. Analysis
Plaintiff argues that there is a substantial likelihood that it will prevail on its false advertising claim asserted under the Lanham Act. ECF No. 83 at 25-28. It also focused on that claim during
the hearing.
Nearly eight decades ago, “Congress enacted the Lanham Act.” POM Wonderful LLC v.
Coca-Cola Co., 573 U.S. 102, 107 (2014). While the Act (codified as 15 U.S.C. §§ 1051-1141n)
primarily concerns trademark protection, it also protects competitors from false advertising. See
id. More specifically, it “creates a cause of action for unfair competition through misleading advertising or labeling. Though in the end consumers also benefit from the Act’s proper enforcement,
the cause of action is for competitors, not consumers.” Id. Addressing “commercial advertising or
promotion,” § 43(a) of the Lanham Act provides:
Any person who . . . uses . . . any . . . false or misleading description of fact, or false
or misleading representation of fact, which . . . misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person’s goods, services, or commercial activities., shall be liable in a civil action by any person who
believes that he or she is likely to be damaged by such act.
15 U.S.C. § 1125(a)(1)(B) (format changed to reflect a single paragraph).
In general, a prima facie case of false advertising under the Lanham Act requires the plaintiff to establish five elements. IQ Prod. Co. v. Pennzoil Prod. Co., 305 F.3d 368, 375 (5th Cir.

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2002). There must be (1) a “false or misleading statement of fact” that (2) “either deceived or had
the capacity to deceive a substantial segment of potential consumers.” Id. Third, to be actionable,
any deception must be “material, in that it is likely to influence the consumer’s purchasing decision.” Id. Fourth, the goods, services, or commercial activities must be “in interstate commerce.”
Id. Fifth and finally, “as a result of the statement at issue,” there must be an injury to the plaintiff
or the plaintiff “is likely to be injured.” Id.
“The focus of the Lanham Act is on commercial interests that have been harmed by a competitor’s false advertising.” Id. (citation, internal quotation marks, and brackets omitted). “In order
to obtain monetary damages or equitable relief in the form of an injunction, a plaintiff must demonstrate that the commercial advertisement or promotion is either literally false, or that if the advertisement is not literally false, it is likely to mislead and confuse consumers.” Pizza Hut, Inc. v.
Papa John’s Int’l, Inc., 227 F.3d 489, 495 (5th Cir. 2000) (citation, internal quotation marks, and
brackets omitted). “If the statement at issue is shown to be literally false, the court must assume
that it actually misled consumers, without requiring any evidence of such deception from the plaintiff.” IQ Prod. Co., 305 F.3d at 375. In other words, for “literally false” statements, the second and
third elements are satisfied. But if the plaintiff merely shows the statement “to be misleading, the
plaintiff must also introduce evidence of the statement’s impact on consumers, referred to as materiality.” Pizza Hut, Inc., 227 F.3dat 495. Stated differently, if the plaintiff merely shows the
statement “to be misleading or ambiguous,” then “the plaintiff must demonstrate actual deception
through direct evidence of consumer reaction to the advertising or evidence of consumer surveys
or consumer reaction tests.” IQ Prod. Co., 305 F.3d at 375.
The essential question presented by a Lanham Act claim is “whether the challenged statement is one of fact . . . or one of general opinion. Pizza Hut, Inc., 227 F.3d at 495-96. The former
is actionable under the Act, whereas the latter is not. See id. “Bald assertions of superiority or

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general statements of opinion cannot form the basis of Lanham Act liability.” Id. at 496. To be
actionable, “the statements at issue must be a ‘specific and measurable claim, capable of being
proved false or of being reasonably interpreted as a statement of objective fact.’” Id. (quoting
Coastal Abstract Serv., Inc. v. First Am. Title Ins. Co., 173 F.3d 725, 731 (9th Cir. 1999)). “A
statement of fact is one that (1) admits of being adjudged true or false in a way that (2) admits of
empirical verification.” Presidio Enters., Inc. v. Warner Bros. Distrib. Corp., 784 F.2d 674, 679
(5th Cir. 1986).
Use of technology and social media may be a means to present false and actionable statements under the Lanham Act. For instance, using “a domain name and Facebook page” to make
false advertising statements is actionable under the Lanham Act. Heartbrand Holdings, Inc. v.
Whitmer, No. SA-19-CV-358-HJB, 2021 WL 1947875, at *2 (W.D. Tex. May 14, 2021). Similarly, “hashtagging a competitor’s name or product in social media posts could, in certain circumstances, deceive consumers,” and thus be actionable under the Lanham Act. Fraternity Collection,
LLC v. Fargnoli, No. 3:13-CV-664-CWR-FKB, 2015 WL 1486375, at *4 (S.D. Miss. Mar. 31,
2015).
While a “movant need not prove its case in a preliminary injunction context, a motion for
preliminary injunction should be denied when a court is required to resolve complex questions of
fact and law and/or where money damages would adequately compensate a movant.” Healthpoint,
Ltd. v. Stratus Pharms., Inc., 273 F. Supp. 2d 769, 814 (W.D. Tex. 2001). And “[t]he burden on
the party seeking a preliminary injunction is especially heavy when the relief sought would in
effect grant plaintiff a substantial part of the relief it would obtain after a trial on the merits.” Id.
(quoting GTE Corp. v. Williams, 731 F.2d 676, 679 (10th Cir. 1984)).
The parties are commercial competitors. Among other things, the Lanham Act makes one
liable for using false or misleading facts to misrepresent the nature, characteristics, or qualities of

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a competitor’s services or commercial activities. Plaintiff lists numerous examples of “literally
false and misleading statements made by Defendants.” See ECF No. 83 at 26-27. Of course, not
all listed examples need to qualify as false or misleading to show a likelihood of success. For the
most part there is no question that the listed examples qualify as statements of fact that can be
judged either as true or false through empirical verification.
By way of background information in the motion Plaintiff sets forth a lengthy dissertation
on various alleged false information on social media and other alleged wrongs by Defendants. See,
generally, id. at 2-24. And while, in general, the accuracy or falsity of the listed statements seems
to ultimately come down to whether Plaintiff added outside material to increase the weight of
collected plastic so as to overcharge customers, Plaintiff’s efforts to connect the background information to the specific listed statements leaves a bit to be desired. And, although not directly
connected to that ultimate inquiry, Plaintiff points to an independent DNV investigation, which is
summarized in a declaration provided with the SAC and relied upon in the motion for injunction.
See id. at 6-7.
In that declaration, Henrik Breck, a co-owner of Plaintiff, explains Plaintiff’s tracing system “that is backed by VeChain blockchain technology and is certified by DNV, the international
accredited registrar and classification society that is headquartered in Høvik, Norway.” ECF No.
35-1 ¶ 7. He further explains that the “certified tracing system is designed, in part, to help ensure
that plastic material collected from a given water body is not mixed with other material after the
initial bagging, up through delivery to local waste banks.” Id. ¶ 9. He identifies a September 2021
email from Defendant Kelly, see id. ¶ 11, which states: RIO “collected lots of plastic with the last
few months that was dumped into the rivers in bales and bags. Hundreds of tons of this plastic
[belongs] to ReSea. . . . Plus for some strange reason oil was added to the bags of plastic after it
was collected,” see ECF No. 35-2 (copy of email). Kelly attached three photographs to the email.

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See ECF No. 35-3 (copy of photos).
According to Breck, an internal investigation revealed “that the bags associated with the
identification numbers in Mr. Kelly’s photographs were properly delivered to the Bahasa Utama
waste bank in or around August 2021.” ECF No. 35-1 ¶¶ 13-14. Breck further avers that such “data
is accurately reflected in a report dated October 14, 2021 that was independently prepared by DNV
as part of its own onsite, semi-announced audit of ReSea Project’s operations.” Id. ¶ 14 (referring
to Ex. A-4, a sealed exhibit that has since been struck from the record by ECF No. 76).
In its motion, Plaintiff cites to ¶ 14 of Breck’s declaration to support its position that the
independent audit by DNV (1) confirmed that Plaintiff’s tracing system was in compliance with
DNV’s standards, (2) determined that the photographed bags had been properly delivered to the
waste bank, and (3) “revealed no evidence that [Plaintiff] dumped reclaimed plastic back into the
hydrosphere or added non-plastic material to bags of reclaimed plastic to increase the weight of
the bags.” ECF No. 83 at 6. But without reviewing the struck exhibit, that paragraph of the declaration does not quite go as far as Plaintiff indicates. Paragraph 14 supports the second proposition,
but standing alone, it does not support the first or third propositions. Because the Court struck the
previously sealed exhibit, see ECF No. 76, that exhibit is not properly before the Court and will
not be considered. However, with the exception of an attached cover letter, Plaintiff remedied the
evidentiary issue by providing a copy to Defendant Kelly and having the DNV report admitted at
the hearing. See Pl.’s Ex. 18.
Plaintiff’s internal investigation also revealed that Defendants had obtained bags of plastic
from a third-party after Plaintiff delivered them to the Bahasa Utama waste bank. ECF No. 35-1 ¶
16. After Defendants’ initial email allegations to Plaintiff and the subsequent investigation and
audit, Plaintiff explained to Defendants that it considered the serious allegations and revealed that
its investigation showed their purchases of plastics rather than their independent collection from

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the waterways. See ECF No. 35-8. Plaintiff also addressed the allegation of adding material to
increase the weight of bags in three ways: (1) revealing that its investigation found no evidence of
such actions; (2) its tracing system and quality control did not detect any such activity; and (3) the
suggestion that someone would add oil, fishing nets, and ropes makes no sense when there are
cheaper alternatives such as debris, dirt, and leaves, if someone was trying to cheat. See id. In
response to these explanations, Defendants denied the “false claim of purchasing plastic” and
maintained that they are “a hands on front line plastic waste recovery operation.” Id.
Plaintiff, however, provides an email confirming that Defendants had bought bags of plastic that Plaintiff had delivered. See ECF No. 35-6. It also relies on a declaration that Kelly submitted in opposition to Plaintiff’s prior motion for injunction. See ECF No. 83 at 7 (relying on ECF
No. 18-1). In that declaration, Kelly admitted to obtaining tagged bags with Plaintiff’s identification from a third-party. ECF No. 18-1 ¶¶ 6-7. But Kelly also averred that he “was informed that
[Plaintiff’s] bags were also found at an illegal dumpsite” and that his personal observation confirmed what he had been told. Id. ¶ 12.
Breck then summarizes an ongoing social media blitz of false and negative information
about Plaintiff on Defendants’ social media accounts, including statements that Plaintiff has been
illegally dumping plastic and is intentionally adding foreign material to bags of reclaimed plastics
in order to increase their weight and charges to customers. ECF No. 35-1 ¶ 19. Plaintiff also provides screenshots of various social media posts by Defendants. See ECF Nos. 35-10 through 3515.
Despite the list of twenty-one examples of what Plaintiff characterizes as “literally false
and misleading statements,” with citations to where the statements can be found in the record,
Plaintiff, within its briefing, fails to take the obvious next step to directly explain why the listed
statements are literally false. But, as discussed next, Plaintiff remedies this matter with sworn

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witness testimony at the hearing.
Plaintiff presented testimony from two sworn witnesses, its General Manager of Operations, Ann Sofie Gade, and its current Chief Executive Officer, Soren Marcussen. Through mostly
focused questioning, both witnesses provided credible testimony about Plaintiff’s operations, and
more importantly, about the truth or falsity of specific claims made by Defendants on social media.
Ms. Gade testified that Plaintiff has never claimed to recycle 100% of plastics delivered to local
waste banks. When Defendants first reached out to Plaintiff through email, Ms. Gade was confused
and alarmed by the matters alleged therein, and immediately set upon investigating the matters to
ascertain the truth of the allegations. That investigation ultimately led to the conclusion that Defendants had bought the plastic from a third-party, PT Daur, rather than having retrieved the plastic
from a location where Plaintiff might have dumped it.
Mr. Marcussen likewise testified that Plaintiff took Defendants’ initial allegations seriously, conducted its own independent investigation, reported the matter to DNV which conducted
its own investigation, and both investigations ultimately found compliance with the DNV standards for collecting and delivering recovered plastic to local waste banks. Importantly, Mr. Marcussen verified various facts set out in in the September 21, 2021 email (ECF No. 35-8) from him
to Defendant Kelly. He verified that Plaintiff’s investigation found no evidence that its collected
plastic waste had been found on dump sites. He verified that Plaintiff’s investigation instead revealed that RIO had actually purchased Plaintiff’s plastic waste from a local waste bank through a
third-party, PT Daur. He verified that Plaintiff’s investigation showed no evidence that its plastic
waste contains added oil, nets, and ropes. He too was shocked by Defendants’ initial allegations,
but adamantly denied deliberately dumping anything anywhere based upon investigations of the
allegations. He pointed out that despite many attempts to obtain information from Defendants that
might support their allegations, Defendants have provided nothing to support their allegations.

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Through pointed questioning by counsel, Mr. Marcussen also dissected the truth of statements made by Defendants in a social media post on October 7, 2021. First, he dispelled the notion
that Plaintiff is owned by a massive pharmaceutical company. He testified that the alleged owner
is neither massive nor in the pharmaceuticals industry. He testified that Plaintiff has never been
investigated for corporate fraud as Defendants state in the social media post. He testified that he
was not aware of any adding of nets or ropes to Plaintiff’s collected plastic waste. He testified that
there is no truth to the allegation of added weight or that Plaintiff has engaged in corporate greenwashing.
It is Plaintiff’s burden to show entitlement to a preliminary injunction. This entails making
a necessary showing for the four, well-established equitable factors.
1. Likelihood of Success
First, Plaintiff must show a likelihood of success. And, for its claim under the Lanham Act,
this means that Plaintiff has shown a likelihood to establish each of the five elements for such
claim set out in IQ Products Company v. Pennzoil Products Company, 305 F.3d 368 (5th Cir.
2002). The first element requires a “false or misleading statement of fact.” IQ Prod. Co., 305 F.3d
at 375. Posts on social media can qualify as advertising statements. And, through the testimony of
its witnesses, Plaintiff has shown that statements by Defendants are literally false.
For purposes of this preliminary injunction motion and based upon the evidence submitted,
the Court finds the following statements of fact literally false: (1) Plaintiff put oil or other matter
with collected plastic to make the bags heavier, (2) Plaintiff added material to collected plastic to
make it look like local fishermen dumped the plastic, (3) Plaintiff has dumped or is dumping waste
or reclaimed plastic into the hydrosphere; (4) Plaintiff has committed or is committing fraud
against its customers, and (5) Plaintiff has engaged or is engaging in corporate greenwashing. The
Court further finds as an alternative ruling that these statements are likely to mislead, confuse, or

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deceive consumers.
As to the second element, there is a presumption of consumer deception when statements
of fact are literally false. See id.; Time Warner Cable, Inc. v. DIRECTV, Inc., 497 F.3d 144, 153
(2d Cir. 2007). “If the statement at issue is shown to be literally false, the court must assume that
it actually misled consumers, without requiring any evidence of such deception from the plaintiff.”
IQ Prod. Co., 305 F.3d at 375. Based on the literal falsity of the statements, Plaintiff has satisfied
the second element. Further, as to the alternate finding that the statements are likely to mislead,
confuse, or deceive consumers, Plaintiff has presented credible testimony that the statements have
misled, confused, or deceived consumers.
To be actionable under the Lanham Act, the third element requires that any deception be
material – meaning that the false or misleading statements are likely to influence the consumer’s
purchasing decision. When statements are literally false, this element is also satisfied without any
additional showing. Nevertheless, Mr. Marcussen testified that customers know of the statements
by Defendants and that four customers have specifically delayed entering into any arrangement
with Plaintiff until this cloud over Plaintiff’s reputation has been lifted through trial. Plaintiff has
shown the deception to be material.
The fourth element requires that the goods, services, or commercial activities be in interstate commerce. Commercial activities include advertising and making disparaging statements
about competitors on social media. Defendant Kelly has not denied that he and RIO caused the
statements to enter interstate commerce by making the statements on the internet through social
media platforms. At this point in time, “it is beyond debate that the Internet and email are facilities
or means of interstate commerce.” United States v. Barlow, 568 F.3d 215, 220 (5th Cir. 2009).
Making social media posts on the internet satisfies the interstate commerce element.
The fifth and final element requires an injury or likely injury to the Plaintiff from the

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statement at issue. Plaintiff has presented evidence that it has been injured from the statements of
Defendants in the form of lost or delayed business opportunities.
In short, Plaintiff has provided credible evidence to satisfy each element of a Lanham Act
claim. Defendant Kelly provided no evidence to call into question the credibility of the witnesses
or to otherwise tip the scales against finding that Plaintiff had carried its burden on this issue.
2. Likelihood of Irreparable Harm
When a party seeks an injunction for alleged violations of the Lanham Act, such party
“shall be entitled to a rebuttable presumption of irreparable harm upon a finding of . . . likelihood
of success on the merits for a violation identified in this subsection in the case of a motion for a
preliminary injunction or temporary restraining order.” 15 U.S.C. § 1116(a). Because Plaintiff has
made the requisite showing of a likelihood of success, it is entitled to the benefit of this rebuttable
presumption regarding irreparable harm. Defendant Kelly has not rebutted that presumption. Accordingly, the Court finds that Plaintiff has shown a likelihood of irreparable injury.
3. Balancing the Equities
The balance of the equities favor Plaintiff. No one has “an equitable interest in disseminating a false advertisement.” Suzie’s Brewery Co. v. Anheuser-Busch Cos., LLC, 519 F. Supp. 3d
839, 855 (D. Or. 2021) (citing CJ Prods. LLC v. Snuggly Plushez LLC, 809 F. Supp. 2d 127, 149
(E.D.N.Y. 2011)). The equitable interests for a party subjected to false advertising thus undoubtedly favor injunctive relief.
4. Public Interest
“A TRO or preliminary injunction is in the public interest whenever a plaintiff has established a reasonable likelihood of establishing that the defendant has engaged in false advertising
in violation of the Lanham Act.” Id. at 856. This is so “because the ‘Lanham Act is itself a public
interest statute intended to protect the consuming public and competitors from false and deceiving

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statements which a company chooses to utilize in advertising its goods or services.’” Id. (quoting
U-Haul Int’l, Inc. v. Jartran, Inc., 522 F. Supp. 1238, 1242 (D. Ariz. 1981), aff’d, 681 F.2d 1159
(9th Cir. 1982)). No one can reasonably dispute that “the public has an interest in receiving accurate information and avoiding confusion in the marketplace.” See Osmose, Inc. v. Viance, LLC,
612 F.3d 1298, 1321 (11th Cir. 2010). Furthermore, the Fifth Circuit has approved a lower court
finding “that the public is served when the law is followed.” Daniels Health Scis., LLC v. Vascular
Health Scis., LLC, 710 F.3d 579, 585 (5th Cir. 2013).
5. Conclusion
Plaintiff has shown that a preliminary injunction is warranted on the facts presented in this
case. The Court thus proceeds to consider other relevant matters.
C. Bond
Having found that issuance of a preliminary injunction is warranted, the Court next considers whether to require Plaintiff to post any bond. Rule 65(c) of the Federal Rules of Civil Procedure generally prohibits the issuance of a preliminary injunction unless “the movant gives security in an amount that the court considers proper to pay the costs and damages sustained by any
party found to have been wrongfully enjoined or restrained.” Not only is the amount of security a
matter of discretion, but courts “may elect to require no security at all.’” Kaepa, Inc. v. Achilles
Corp., 76 F.3d 624, 628 (5th Cir. 1996) (citation omitted). “The party against whom a preliminary
injunction is sought bears the burden of establishing a rational basis for the amount of the proposed
bond.” M-I LLC v. FPUSA, LLC, No. SA:15-CV-406-DAE, 2015 WL 6738823, at *16 (W.D. Tex.
Nov. 4, 2015) (citing AB Electrolux v. Bermil Indus. Corp., 481 F.Supp.2d 325, 337 (S.D.N.Y.
2007)), adhered to, No. SA:15-CV-406-DAE, 2016 WL 6088344 (W.D. Tex. Oct. 17, 2016).
Plaintiff requests that the Court require no bond. ECF No. 83 at 30. Defendant Kelly has
neither argued for a bond nor made any attempt to establish a rational basis for a bond amount. He

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has made no effort to show how he might be damaged should the Court issue the requested preliminary injunction. While he has complained generally throughout this litigation that an injunction would violate his First Amendment rights, “commercial speech receives First Amendment
protection” only when “the commercial speech is not false, deceptive or misleading.” United States
v. Simpson, 741 F.3d 539, 550 (5th Cir. 2014) (citing Bolger v. Youngs Drug Prods. Corp., 463
U.S. 60, 69 (1983)). False or “misleading commercial speech receives no First Amendment protection.” Id. Kelly and RIO are commercial competitors of Plaintiff, and their disparaging statements qualify as false or misleading commercial speech. In these circumstances, the Court finds
that no bond is warranted.
D. Contents and Scope of Injunction
Rule 65(d) of the Federal Rules of Civil Procedure requires that every injunction state (A)
the reasons for its issuance and (B) “its terms specifically,” in addition to (C) describing “in reasonable detail” the conduct “restrained or required.” Courts “must narrowly tailor an injunction to
remedy the specific action which gives rise to the order.” Daniels Health Scis., LLC v. Vascular
Health Scis., LLC, 710 F.3d 579, 586 (5th Cir. 2013) (quoting John Doe # 1 v. Veneman, 380 F.3d
807, 818 (5th Cir. 2004)).
The conduct of Defendants that led to this preliminary injunction consists of commercial
activity of Defendants on social media platforms. The citizenship of Defendant Kelly is uncertain,
but he has ongoing personal contact with the United States through his company, RIO, and through
visits to his child who lives in Ohio. Despite the uncertainty of his citizenship, there is no doubt
that Defendant RIO is a corporation formed and operated under American laws. For purposes of
diversity jurisdiction and removal, the corporate defendant is” deemed to be a citizen of every
State” in which it has been incorporated, as well as “the State or foreign state where it has its
principal place of business.” 28 U.S.C. § 1332(c)(1). And, for purposes of resolving the

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preliminary injunction motion, the Court considers the corporate defendant to be a citizen of the
United States. Given the breadth of Defendants’ social media presence essentially spanning around
the globe as far as the internet permits, effective injunctive relief must likewise span beyond the
borders of the United States.
It has long been held “that Congress in prescribing standards of conduct for American citizens may project the impact of its laws beyond the territorial boundaries of the United States.”
Steele v. Bulova Watch Co., 344 U.S. 280, 282 (1952). And, as recognized by the Fifth Circuit:
No principle of international law bars the United States from governing the conduct
of its own citizens upon the high seas or even in foreign countries when the rights
of other nations are not infringed. Congress has the power to prevent unfair trade
practices in foreign commerce by citizens of the United States, although some of
the acts are done outside the territorial limits.
Am. Rice, Inc. v. Ark. Rice Growers Co-op. Ass’n, 701 F.2d 408, 416 (5th Cir. 1983) (quoting
Scotch Whisky Ass’n v. Barton Distilling Co., 489 F.2d 809, 812 (7th Cir. 1973)). Governing the
conduct of an American corporation falls within these principles. See id.
Consistent with Bulova, “certain factors are relevant in determining whether the contacts
and interests of the United States are sufficient to support the” extraterritorial reach of American
law. Id. at 414. Three factors – “the citizenship of the defendant, the effect on United States commerce, and the existence of a conflict with foreign law” – “will necessarily be the primary elements
in any balancing analysis,” but courts should not limit their “inquiry exclusively to these considerations” and an “absence of any one of these [factors] is not dispositive.” Id. With respect to the
effect on commerce, the Fifth Circuit has stated “that some effect may be sufficient.” Id. at 414
n.8.
In this case, RIO is a United States citizen, whereas Kelly’s citizenship is unknown, but he
is founder and an officer of that entity. False or misleading commercial statements made by a
United States corporation and its chief executive officer undoubtedly have some effect on United

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States commerce and violates American law. No one has identified any conflict with foreign law
that would arise by enforcing the Lanham Act against an American corporation even if such enforcement crosses the territorial boundaries of the United States. Each of the primary elements
favor the extraterritorial application of the Lanham Act, and the Court knows of no other consideration that would tip the scales of this balancing analysis in the other direction.
As the Supreme Court has concluded, when “there can be no interference with the sovereignty of another nation, the District Court in exercising its equity powers may command persons
properly before it to cease or perform acts outside its territorial jurisdiction.” Bulova, 344 U.S. at
289. By using social media platforms to make their false or misleading statements, Defendants did
not confine their commercial activities to the territorial limits of a foreign nation. The natural ripples of such statements disparaging a competitor has some effect on United States commerce.
The Court will consider all of these matters as it fashions an appropriate preliminary injunction. Another factor that it considers is set out in the next section.
E. Prior Restraint
Plaintiff seeks to enjoin Defendants from making certain statements in the future. This
necessarily involves imposing a prior restraint upon Defendants. “The term prior restraint is used
to describe administrative and judicial orders forbidding certain communications when issued in
advance of the time that such communications are to occur.” Alexander v. United States, 509 U.S.
544, 550 (1993) (citation, emphasis, and internal quotation marks omitted). Of course, not all prior
restraints are impermissible. See Collins v. Ainsworth, 382 F.3d 529, 539 (5th Cir. 2004) (discussing “First Amendment-protected expression without enacting proper safeguards”).
Courts may protect First Amendment rights in the commercial speech context by not proscribing all commercial speech, but instead limiting the injunction to false or misleading statements. See United States v. Smith, 657 F. Supp. 646, 658 (W.D. La. 1986), aff’d, 814 F.2d 1086

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(5th Cir. 1987). Such a limited injunction does not encroach upon First Amendment protected
speech. In a different context, the Fifth Circuit has noted it “has indicated that the legislature is to
be accorded considerable deference in regulation of misleading advertising even to the extent of
permitting prior restraints.” U.S. Postal Serv. v. Athena Prod., Ltd., 654 F.2d 362, 367 (5th Cir.
Unit B Aug. 1981). For these reasons, although the Court recognizes concerns regarding imposing
a prior restraint on speech, the Court finds that it may permissibly restrict the dissemination of
false and misleading commercial speech without running afoul of First Amendment protections
even when prohibiting future commercial speech.
II. PRELIMINARY INJUNCTION
Plaintiff has made a sufficient showing of the following matters to warrant the issuance of
this preliminary injunction:
(a) Plaintiff and RIO are competitors that offer similar services, i.e., removing plastic from the hydrosphere in exchange for a fee;
(b) Defendants have a substantial social media following and use their social media
accounts to advertise their business;
(c) using their social media platforms, Defendants have made literally false statements of fact and/or misleading statements about Plaintiff and its services;
(d) to obtain wide dissemination of their social media statements, Defendants use
hashtags and tag influential persons and organizations, as well as existing and potential customers of Plaintiff;
(e) the false and misleading statements of Defendants are material and harmful to
Plaintiff; and
(f) Plaintiff has been damaged by the false and misleading statements.
These matters and the entirety of this Memorandum Opinion and Order provide the required reasons for issuing this preliminary injunction.
Defendants RIO and Kelly are specifically restrained and enjoined from directly or indirectly making any false or misleading commercial statements about Plaintiff or Plaintiff’s services,

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including but not limited to statements regarding Plaintiff (1) putting oil or other matter with collected plastic to make the bags heavier, (2) adding material to collected plastic to make it look like
local fishermen dumped the plastic, (3) dumping waste or reclaimed plastic into the hydrosphere;
(4) committing fraud against its customers, and (5) engaging in corporate greenwashing.
Plaintiff has requested that the Court not require any bond for this case and the Court exercises its discretion to set the required bond at $0.00. In other words, no bond is required for this
injunction to take effect. This preliminary injunction shall be effective, immediately, and, absent
further order of the Court, will continue until a trial on the merits is completed and final judgment
rendered. In accordance with Fed. R. Civ. P. 65(d)(2), this preliminary injunction binds “only the
following who receive actual notice of it by personal service or otherwise:” (A) Defendants RIO
and Kelly; (B) their “officers, agents, servants, employees, and attorneys, and” (C) “other persons
who are in active concert or participation with anyone described in” subparagraphs (A) or (B).
III. CONCLUSION
For the foregoing reasons, the Court GRANTS the Second Emergency Motion for Preliminary Injunction (ECF No. 83) and ISSUES the preliminary injunction set forth herein. To facilitate timely receipt of this Memorandum Opinion and Order, the Court hereby directs the
Clerk of Court to email a copy of this Memorandum Opinion and Order to Defendant Kelly
at the email previously used in this case.
SIGNED this 17th day of January 2023.

JASON PULLIAM
UNITED STATES DISTRICT JUDGE

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