I/P Engine, Inc. v. AOL, Inc. et al

Filing 783

NOTICE by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation of Lodging of Demonstratives (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G, # 8 Exhibit H, # 9 Exhibit I)(Noona, Stephen)

EXHIBIT
A

PDX 2

UNITED STATES CODE

35 USC § 284 - Damages

Upon finding for the claimant the court
shall award the claimant damages adequate
to compensate for the infringement, but in
no event less than a reasonable royalty for
the use made of the invention by the
infringer, together with interest and costs
as fixed by the court.
PDX 15

Reasons for Allowance of ‘664 Patent
The U.S. Patent and Trademark Office
found patentability because:
“The prior arts . . .  do not fairly 
teach or suggest the teaching of 
information filtering through a 
combination of data from a first 
user and data from feedback by 
other users” 

PDX 25

US PATENT
6,314,420

Patent examiners at the USPTO 
examine every patent and all 
prior art submitted with it

PDX 26

Infringement = Preponderance of Evidence
More Likely Than Not

%
51

Vs.

%
49
PDX 40

Google Revenue Jump
DumbAds

SmartAds

40%
20%

JULY 2004
PDX 42

PX  

PDX 43

SmartASS
Presentation entitled “Life of a Dollar”
By: Steve Glassman
August 2, 2006

PX 183  

PDX 44

Google Revenue Jump
DumbAds

SmartAds

40%
20%

JULY 2004
PDX 45

Google Revenue Jump
DumbAds

SmartAds

20%

3.5%
IPE

JULY 2004
PDX 46

Reasonable Royalty

20%

3.5%

$493,093,718

20% increase in 
revenue as a 
result of SmartAds

Industry rate for 
search advertising 
technology

Reasonable royalty for use
of patented technology

PDX 47

Reasonable Royalty
Google AdWords Revenue 3.5% IPE Royalty

1
1

1

THE UNITED STATES OF AMERICA

ONE

L
ONE DOLLAR

1
20%
PDX 48

UNITED STATES CODE
35 USC § 282 –
Presumption of Validity; Defenses

“A patent is presumed valid” and
“The burden of establishing invalidity of a patent or
any claim thereof shall rest on the party asserting
such invalidity [Google].”

Invalidity must be proved by
clear and convincing evidence.
PDX 50