I/P Engine, Inc. v. AOL, Inc. et al
Filing
783
NOTICE by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation of Lodging of Demonstratives (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G, # 8 Exhibit H, # 9 Exhibit I)(Noona, Stephen)
EXHIBIT
C
Summary of Opinions
Google’s Adwords Infringes IPE Patents
PX 338
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PDX 057
Summary of Opinions
Google’s Adwords Infringes IPE Patents because
its “Quality Score” is based on content and collaborative data.
COLLABORATIVE
CONTENT
PX 338, pgs. 2‐3
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PDX 058
Summary of Opinions
Google’s Adwords Infringes IPE Patents
Insert Hal Varian Video – PX117
PX193
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PDX 060
Summary of Opinions
PX 229, Pg. 22
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PDX 061
Adwords Infringes the ’420 Patent
Claim 10
“Collaborative feedback data” means “data from system users with similar
interests or needs regarding what informons such users found to be relevant”
PX 338, pg. 2
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PDX 092
Adwords Infringes the ’420 Patent
Claim 10
COLLABORATIVE
CONTENT
PX 338, pg. 2
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PDX 093
US PATENT
6,314,420
Quality
Score
PX1, Fig. 6
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PDX 094
Google’s Internal Documents Prove Infringement
PX 51, pg. 7
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PDX 101
Google’s Internal Documents Prove Infringement
PX 55, pg. 3
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PDX 104
Google’s Internal Documents Prove Infringement
PX 229, Pg. 22
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PDX 105
Source Code Includes Content & Collaborative
Bartholomew
Furrow
Q. Well, assuming that they named
[“bucketized_query_expanded_creative_cosine_similarity_
no_SW_line_1_2_3”] appropriately and you are correct in
your interpretation, what is this feature attempting to get
at?
A. I would say it’s attempting to get at the textual similarity
between the query and the creative.
CONTENT
Q. What inputs does SmartAds use to train to build a model?
A. One of the inputs it uses is configuration that we have
invented for it. We configure it to learn at a certain rate, to
learn based on certain facts. The other major input is
historical data. So we give it billions of previous instances of
users seeing ads and then either clicking on them or not, to
build, to build the model.
COLLABORATIVE
Furrow dep. at 190:17‐23, 115:9‐19
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PDX 107
Use of Content & Collaborative Filtering For Search Ads
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COLLABORATIVE
CONTENT
COLLABORATIVE
CONTENT
PX 231
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PDX 108
Use of Content & Collaborative Filtering For Search Ads
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COLLABORATIVE
CONTENT
PX 302, pg. 37
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PDX 109
Use of Content & Collaborative Filtering For Search Ads
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COLLABORATIVE
CONTENT
PX 52
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PDX 110
Use of Content & Collaborative Filtering For Search Ads
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CONTENT
PX 156
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PDX 111
Use of Content & Collaborative Filtering For Search Ads
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CONTENT
PX 232
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PDX 112
Use of Content & Collaborative Filtering For Search Ads
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PX 232
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PDX 113
Use of Content & Collaborative Filtering For Search Ads
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CONTENT
PX 357
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PDX 114
Use of Content & Collaborative Filtering For Search Ads
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PX 112
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CONTENT
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PDX 115
Use of Content & Collaborative Filtering For Search Ads
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COLLABORATIVE
CONTENT
PX 21
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PDX 116
Use of Content & Collaborative Filtering For Search Ads
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CONTENT
PX 22
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PDX 117
Use of Content & Collaborative Filtering For Search Ads
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CONTENT
PX 338, pg. 2 ‐3
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PDX 119
Internal Documents Discussing “Message”
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COLLABORATIVE
PX 40
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PDX 120
Internal Documents Discussing “Message”
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COLLABORATIVE
PX 46
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PDX 121
Adwords Infringes the ’420 Patent
Claim 25
“Scanning a network” means: Looking for or examining items in a network
PX 228, pg. 1, 4
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PDX 125
Adwords Infringes the ’420 Patent
Claim 25
PX 338
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PDX 126
Adwords Infringes the ’420 Patent
Claim 25
“Collaborative feedback data” means “data from system users with similar
interests or needs regarding what informons such users found to be relevant”
PX 338, pg. 2
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PDX 127
Adwords Infringes the ’420 Patent
Claim 25
COLLABORATIVE
CONTENT
PX 338, pg. 2
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PDX 128
Adwords Infringes the ’664 Patent
Claim 1
PX 338
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PDX 133
Adwords Infringes the ’664 Patent
Claim 1
PX 338, pg. 2
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PDX 134
Adwords Infringes the ’664 Patent
Claim 1
COLLABORATIVE
CONTENT
PX 338, pg. 2
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PDX 135
Adwords Infringes the ’664 Patent
Claim 26
PX 338
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PDX 139
Adwords Infringes the ’664 Patent
Claim 26
PX 338, pg. 2
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PDX 140
Adwords Infringes the ’664 Patent
Claim 26
COLLABORATIVE
CONTENT
PX 338, pg. 2
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PDX 141
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