I/P Engine, Inc. v. AOL, Inc. et al

Filing 836

Declaration re 821 Memorandum in Support, 832 Memorandum in Support, 834 Memorandum in Support, Declaration Of Joshua L. Sohn In Support Of Defendants Renewed Motions For Judgment As A Matter Of Law On Damages, Invalidity, And Non-Infringement Or New Trial by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5, # 6 Exhibit 6, # 7 Exhibit 7)(Noona, Stephen)

EXHIBIT 6

Reasonable Royalties By Quarter
$35M

$30M

$25M

$20M

$15M

$10M

$5M

$M
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
'05 '05 '06 '06 '06 '06 '07 '07 '07 '07 '08 '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12

PDX441

Reasonable Royalty on Use of Patented Inventions
2005

2006

2007

2008

2009

2004

2010

2011

Sept. 15, 2011

First Infringement

AdWords/AdSense for Search/
Adsense for Mobile Search
AOL
IAC
Target
Gannett

Sept. 2012 

AOL Search Marketplace

$1,421,104 AOL
$4,730,545
$43,272
$2,086

TOTAL

2012

$68,653

$6,265,660 
Reasonable royalty for use
of patented technology
PDX442

Reasonable Royalty on Use of Patented
Inventions By Non‐Google Defendants

AdWords/AdSense for Search/
Adsense for Mobile Search
AOL
IAC
Target
Gannett

AOL Search Marketplace

$22,693,517 AOL
$18,917,570
$282,380
$12,348

TOTAL

$510,746

$42,416,561
Reasonable royalty for use
of patented technology
PDX443

Google Revenue Jump
DumbAds

SmartAds

20%

3.5%
IPE

Established Base of Users
ge Number of
Customer Sites

Pay-Per-Click
Advertising

Extensive Network
of Advertisers

Google Search

Hundreds of Employees
Dedicated to Research
And Development

Auction-Based
Advertising System
Extensive
Infrastructure

JULY 2004
PDX444