Viacom International, Inc. v. Youtube, Inc.

Filing 123

APPENDIX, on behalf of Appellant Black Entertainment Television, LLC, Comedy Partners, Country Music Television, Inc., Paramount Pictures Corporation and Viacom International, Inc., FILED. Service date 12/10/2010 by CM/ECF. [165093] [10-3270]

Viacom International, Inc. v. Youtube, Inc.

Doc. 123 Att. 2

A-213
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 4 of 15

P r i m a r y Criteria
~

........... w ................. _

....

~_

............. _ ..........., __ .......................................... _

...._

....................... _ _

.~._

........... _

....... ""..-. _ _ _ ............. __ · _ _ ''"' ..... _

...... _ ......

~_."

........... -..-... _

.................... _ _ ..... _

................ _ ...... ".'"

Dockets.Justia.com

A-214
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 5 of 15

S e c o n d a r y Criteria

A-215
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 6 of 15

Partner

Advance

TBD

TBO
TBD

T8D

TBD
TBD TBD

TBD
TBD
TBD

TBD
TBD

Global English Premier League
15~yr

Archive

TBD

T8D TBD

Globa!
Globa~

Globa!

TSO

TSD

A-216
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 7 of 15

Advance

-

Term

Geo

TSD TSD
TBD

TBD TBD TBD
TBD

TBO TSO
TBD TSD

TBD
TBD
TSO

TBD TBD TBO TBD

TSD
TSO

TBD
TBD

TBD TBD
(:~{~:g~~t ';:;~-:11':~::;.:)m:~:~ ;:!~,:~ ~~r~::f!·~t,!::¥

TBO

21-0007

~;

A-217
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 8 of 15

-._--_...

P o t---_._...--,-,,_..._--............__....__ _------.._._-----........__ _ _-_ _-_.... .........._... e n t i a l Targets = APLA (example)
... ...
................

......

""

Partner

Advance TBD TBD TBD TBD TBD TBD TBD

Term

Gao TBD

TBD TSD TBD
T8D

TBD

TBD TBD
TSD

TBD
T8D

TBD
TSD T8D TSD
(':l;."'>i'" c;,d;,j"",."., ,lJRRg,~i'>"'"
f;

TBD
TBD
TBD

TBD
TBD

A-218
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 9 of 15

21-0009

rvmMORANDUlVl FOR D. RUN

u.s. &

[International Deal TeamsJ

June 4, 2007

current query unequivocal1y illustrales lhalll1ere is enormous user dem,mo for premium
content.

*

Highly corrfid<mtial

Expert ., Lies

GOOoal-0306546~

A-219
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 10 of 15

o u r USL.S do, in want premium content us, on the recent a.nalysis thal bolb Shashi and Alex h<l ve tkme on query Slre<.U11 data (which dala is appended to this memo) - i1; lhal they do. The challenge is thal we either have not yel licensed the content that our users are - for

~hghly

ConfidentiaJ.

B7-pert -

Lies

G00001-03065462

A-220
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 11 of 15

21-0011

Highly confidential

Expert .. Lies

G00001-03065463

A-221
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 12 of 15

H i g h l y COl1fi.dentia.l

Expert: - L i e s

GOO001-03065464

A-222
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 13 of 15

21-0013

Query St rea.m Dala

Alex's Datn:

T analp:eOlwo ealegories of query stream dala: Firsl, "playback <.Juedes" (Le., querieH «)r those playbt!Gks thnf were reiClTtxl li-Oln search), and second, "search queries" (i.e.· querie-s Lhal gem:raled SRPs, bUl not nec.essarily playbaGks).
Of tbe Top 100 Playback Quedes:

Of "Premium" conLent queries:

Of lhe T()p 100 "Seareh" Queries:

Hi9hly Confidenti.al

Expert -

Lies

GOO001-03065465

A-223
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 14 of 15

21-0014

Of "Premium" content queries:

Shashi'.<; Data:

Just a quick update on a quick and dirLy analysis of our Lop quelies:

If we fiuther break it down into sub categories, here are some large verticals:

Highly Con:fidential

Expert - L i e s

G00001-03065466

A-224
Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 15 of 15

H i g h l y confidential

E:xpert - L i e s

GOQ001-03065467

A-225
Case 1:07-cv-03582-LLS Document 166-66 Filed 03/18/10 Page 1 of 2

To From
Cc.

[e-mail] [e-mail]

dgkinggoogle.com
[e-mail]

6cc
Received

Figueira
Date
2008-02-01

Den. Tab 66

091610

GMT

SWject

AID

Notes

Ive shared
http//docs.google. Its this not

document

with

you

called

AID Notes
6d6BzkQfbinvitecnnrdkr Docs.
at

comfgoogle.com/Dociddgrsjd
--

an

attachment

its

stored
link

online

Google

To

open

document
content
is

just click

the

above.

Summary
Music content
is

key

element

to

Voutubes
of

success.

Premium music Thus
claim
of
it

the most
that

watched
acquire
to

genre and

content content

on YouTi.be. owners
to

is

imperative content as

we

allow

as

much

possible

promote

the growth

and success

VouTube.

Audio
copyright

Fingerprinting

is

the

VouTubes
monetize

next

step

in

allowing

music Audible audio

owners 3rd
of party

to

claim and

content.

Currently
to

Magic
matching has
to

matching

service

allows

VouTube
is

conduct and

content.

However
use the

this service

imprecise
vital

YouTube

pay
its

fee

to

service.

Thus

it

is

that

YouTube
requisite that

develop

own audio

matching

service cannot

along

with

the

reference
publisher

database. data as

YouTube

monetize
report to

content

does

not

have

we
us.

have

no
with

way

to

and pay pitlishers who
only ingest

share data data
is

ownership
available well

of to label

songs

music up

label
content the

currently to

music

label

By opening
per
In

our systems

publisher

as

as

data

song

on VouTube
of

can
files

then
will

be

claimed
allow

and monetized. us to match against
the
ability

addition

ingestion of

audio

audio

portions content.

videos

thus

giving

content

owners

to

claim

more

Reporting
Collection societies report to

Owner
collection
will

need the

to

the

societies

of

views the

for

songs and

collection

societies

handle

payment and

to

publishers

EMEA

Publisher
will

Owner
information

get

on

of

views

will

be

paid

directly

Aggregator
will

Labels

Owner
by
publisher

get

reporting

information

and

of

views

Notes

Can Can

be be

multiple multiple

publishers

primary
not

publishers

secondary

publisher

data

is

optional Publishers

as they are
are content
treated

paid

as content

owners

but

currently

cannot

place

claim on

Questions Videos Should
rights

are taken have us

care

of

how
frontend

pitlishers

separate
their publisher

How
Open Case

is

UMG

giving

feed

Issues
ot

Prioritize different for multiple

payment
in

to

multiple

claimants

talk

to

Franck

publishers

different

tenitohes

DATE
DEPONENT Highly confident.al CASE
Case

ktt.O
Viacom eta.
v.

EXHIBITW

YouTuhe
et

et al.
v.

The

Football et al.

G00001014037

92

Association Nos.
A.

Premier 07-C

League
and

a.

YouTube

V-2203

07-C

V-3582 No. 9830

Ignacio

Howard

CLR RPR CSR

A-226
Case 1:07-cv-03582-LLS Document 166-66 Filed 03/18/10 Page 2 of 2

Need

from

Partner

66-0002

XML
File
Is

capabilities

Information

format

MRS.

kHz
publisher consistent

primary/secondary

throi4iout

the industry

Key

Links

Music

Label

Ingestion

of

Publisher

Information

Glossary ISIRC
International of

Standard
or

Recording

Code

international

unique

identifier

sound

music

label

ISWC
identifier

International of written

Standard

recordirs Music Work Code

international

unique

song
Author

CAE
IPI

Composer
interested

and Publisher unique
unique
publisher

publisher

identifier

party

information

identifier

Key People

YT
David Franck Frey King

PM
Tech Lead

Chastagnol

SWE Su SWE Yiling Zhao SWE Jianliang Kevin Yen 5PM Manager LeBeau 5PM Kelsey 5PM Margaret Healy Chris Maxcy SPM Director P50 Mark Yoshitake TPM
Waid Tony
Chris Justin
Li

TPM TAM TAM

LaRosa
Mm

Bonnie

Han

TAM SWE PM

Richard Mall

Tucker

Wiseman

Agenda for call What Google needs Song

can

the

label

provide

this

info

ISWC
Nanie

Publisher CAE/IPI Ownership Tenitory

and

Secondary

Publishers

number

info

How can we make
Unrelated

8w

Now

button

need Audio

ISRC

to

link

to

aniazoryitunes

etc

Highly

Confidential

G0000l-01403793

A-227
Case 1:07-cv-03582-LLS Document 166-68 Filed 03/18/10 Page 1 of 1

To From

Dad
Yi-Ling

King [e-mail] Su [e-mail]
Chastagnol

Franck Date

[e-mail]

Figueira
partners

Den. Tab 68

Received Subject

2007-04-02

211204 GMT
on
fingerprint

Re

turning

matching

for

all

content

What

about

mdS matching
at
all

orust no matching

for

music

partners

yi-ling

On Apr
Actually partners
issue.

2007

at

108
want

PM
to turn

King wrote

we

dont

on

fingerprint

matching

for

music

because we dont have clear for them licenses publisher So BBC NHL and partners like that only.
he would
reflect

Franck the

said to

take

on
of

the the

split

of

the Audio

claim

row

in

report

which

repositories

they are coming

from.

dk

Yl-Ling

Su wrote
let

Also

me know
set

if

there

is

any

partner

that

diouldnt

have

these

features

rndb

matching

match on match on

AM database AM YE database
2007
out at

On Apr
So
it

1259

PM1

Yi-Ling

Suwrote fumed on
for

turns

the

permison

wasnt

the

existing

partnersto

have

fingerprint

matching.

Im going
This

to

go manually
an FYI

turn

it

on

now

for for

all

the

partners.

is

just

yl-ling

DATE
DEPONENT CASE Highly Confidential
CaseNos. A.

EXHIB1T

Viacom

et

aL

vVuTube
etal.
V.

et

al.

The

Football et at.

Association

Premier

League
and

YouTube

G0000l015i.7864

07-CV-2203
lgnacio

07-CV-3582
No. 9830

Howard

CLR RPR CSR

A-228
Case 1:07-cv-03582-LLS Document 166-71 Filed 03/18/10 Page 1 of 2

Redacted Pursuant to Protective Order at Request of Defendants

'Adam COates' <[e-mail]> 'Sathya Smith" <[e-mail]> Cc: "David G Kirg" <:[e-mail]>, "Mark Yoshitake' <[e-mail]>·· Anthony Zameczkowskl" <[e-mail]> Bec; Aeoaived Date: 2007-G5-30 17:13:57 GMT Subject Ae: Temporary Access to CYC tools for Ugue 1

To: From:

i ~Figueira Oed. T('Ib
i ~
71
!.? ~

Adam,
David gets final say in whether we give them test access, but...
2 weeks is too leng. The best that r can suggest, the same as Canal +. is 3 business days, with a cap on the number of claims (for Canal + it was a max of 10 over 3 days) they can make. The reasons for this. even though it IS a test setup. any claims they make will have to be processed and considered as a valfd take down request. We don't want them using 100 test period to take down every piece of content they think viol ales copyright We want to minimize the number of requests, one reason being PSO has to support llis and as you know we aTe quite strained for resources. If they want to use our tools to help them montor copyright content and claim them, they will have to work with us as a partner.

cheets Sathya

On 5/30107, Adam Coates <[e-mail]> wrote:
:>

> Hi David and Mark,
:>

> I jusl had an interesting meeting with Ugue 1 who are considering jOining

Premiership dass action to sue YouTube. Anthony feels tI'Iat we ma be emporary aocess 0 1 e toOls so :> that they can experiment with them. Hopefully this access coupled with > future developments (video flngerprimirlg) might be enough to persuade them :> to not to sua.
:> the :>

:> My ask: Can we grant the french football league access to CYC on a :> temlXlrary basis (perhaps 2 week period)? :>:>

Thanks,

>

> Adam.
:>

> >
:;.

SathyaSmith Sal E !nee G

f

I
DATE: 11-\L· (fb DEPONEl\'T: .-l

lL,· .....

EXmBlTiJ

13>

CASE: Viacom. ct a!., v. YouTube. et at., Tlle football Association Premier League, et al.. v. YouTube, et ai.. Case Nos. 07·CV·2203 and 07-CV-3582 A. Ignacio Howard, eLf{, RPR, CSR No. 9830
Hi.gbJ.y Ccnfi.cl.entiaJ.
oooOO~-O:L5:L91.54

A-229
Case 1:07-cv-03582-LLS Document 166-71 Filed 03/18/10 Page 2 of 2

71-0002

Hi-golly Confidential

GOO001-0151.n55

A-230

i
i

~Figueirit

Decl. Tab

i:J

72

~ Il:'

Redacted Pursuant to Protective Order at Request of Defendants

DATE: i 1--. o~ DEPONENT-· r /I!}

p.,

K.

EXHJBlT#

CASE: Viacom, e[ aI., v. YOliTube, et at, The Football .~ssociation Premier League, et aI., v. YouTobe, et a1 .. Case Nos. 07-CV·2203 and 07-CV-3582 . A Ignacio Howard. CLR, RPR, CSR No. 9830
H i g h l y CoDfidentia..l.

GOOOO1.-01905256

A-231

Commercial Commitments

FP - Jianliang

Music labels

FP ~ ,Jianliang

Music Publishers
FP - Jian!iang

A-232

Why this matters?
@

We only monetize video watch pages when we have an active ownership claim

~

Over
- $1 CPM =

video watch pages

p~1r

day

- $10 CPM
_w

$30 CPM

A-233

Mus.icCopyrig hts
. <;t . . . ~.' . . . _

.~ .. ;:J;'~~l!~~~~~~~· . ·

Right Type

. hHeCOrdingS I ComPQsitlon$ . R~ep·.---.r""""'o"'-d~uction-'-.""-, B~;ct neg(rtiaJion ~~16orr~pulsory:~~-'-'.~
r j s t a n d a r d rate

I~abe!- Sound

~'!''''''.'

I Publisher~'

."t;i!e!:

. --'---."-'~""'~"""'''--~___-"'lL._-_~_-.~-----...---.- k
Performance

!Online on!y- sound
I exchange

C6iShibutiorl""~"'~-~'---"

'lnflerent",in ·CD~-·-·-"-"-'
negot~a1efor online
..

! . 11:-QnIJ;apiii~s-to~-"'--'

Ilicense (ASCA~\ I ElM!, SESAC)

ICompulsorYi PRO

.~~.

Isheet mustc
!

.

..

_- - - - - - - - .__........_----

__.._---_ _-..- _
...

...

.....

__ _- _.... !..__......-_.- - - _ .__... --_._._--_..._-.. ..
..

Synchronization
~

Direct negotiate

IDirect negotiation

~ L ! L........~ 1 ~,_~~~_~~ i......._..,."..._~_~---..,,_~ @ gL--_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _--'
b .. '"
<>
til til

o '-'

4

'"

'"
. ...
~"

:.":""-.-.-- .. '-

·.

-.~-..... -~-~.-.~::

.. -.".,.-----:'

-

1

A-234

Deal Parameters
Premium Videos

UGC with
Label Soundtrack
l

UGC with Song Cover

La.bel

videos license both sound recording and composition
License through label

sound recordings admin help wi pubHsher
l

No
participation

Publisher

Direct license

dlff!CU!1 to !0

A-235

Project Detail: Music
<0)

In

40,000 music pubHshers variable data standards and communication protocols. VVor!d cata~og is >50 mlUion songs.
J

us a!one~ 400~OOO activ~ CD tit!es~ millions of songs~ 15 000 labels
1

§

To achieve an actionab~e video policYt requires mappina of sound

recording and compositlon rights. Entails mapping of millions of

underlying licenses into lnteUigible entities, from diverse inputs.

* Core ctla!!enge is !abe~s manage recordings, organized around ISRC,

pubHsners manage compositions and organize around ISVVC. Neither keeps good records of the othe(s \i\'!orld.

A-236

Project Detail: Music Publishers
®

Publishers have existing data standard caned Common Viforks Registration, Complex platform but win a.ccelerate our a.cquisition of data if we adapt. Complex ownership and administration arrangements, and constant movement of catalogs between publishers.
Approximately 40% of compositions are represented by more than one

41

@

publisher. with no
$

max~mum

number of possible publishers.

International requirements - In accordance with local laws, our deals with music publishers cannot include coverage for Europe and "Japan as those r~ghts are administered by local coUectjon agencies. Thls means that the same piece of content wiH require multiple licenses and administration by geo. in most cases, labels wil! help administer publisher rights~ but some deals wi!! require direct rnanagement and direct is long term gOa! for aU.
1

$\

$

'iVe win send list of tracks we think are licensed to publisher for confifn1atkm. Takedowns will be at songwriter level. Labels cannot help administer Covers as they have no stake in the sound recording. Publishers are pushing hard for FP support for finding Covers.

$

$

~

A-237

More Detail: UMG Example
UMG com lete
UMPG overla EMIoverla Warner overla Son ATV est.
BMG

est.

5 Ma'ors total

· · · · · · ·

~~~~rtrnRE~

~

Big difference in market share between sales VB. track counts

~

Can1t prioritize what you don't know - can*t always taKtJ advantage of
approach, and promiscuous data gathering
relevance in accumulating cata!og~ that requires research driven License coverage is achieved by intersection of 3·~way dea!scape, and then ability to process

~

@

vvm require many deals ....

A-238

Plan
@

Get complete catalog staternents from aU signed labels including data for COfllposer~ publisher) submpublisher, and any other data we can get frorn thern
J

- Includes EM~s SonyBMG! UMG, WMG
~

Get conlpiete cataiog inforrnation frorn signed publishers in lndustty standard C\iVR forrnat Prioritize work by processing files as \ve receive thern

i$

A-239
Case 1:07-cv-03582-LLS Document 166-85 Filed 03/18/10 Page 1 of 2

Redacted Pursuant to Protective Order at Request of Defendants

To:
From:

copyright @youtube.com <qopyrlgHt @youtube.com> Carl Femandes · · · · · · · · · · · ·

r"i
~Figueiril

Co:
Bec:

Decl.
B5

n~b

ReOOivaq D;ate:
Subject:

2006-00-06 16;~Q;20 CST
Fwd: Video Retected: Copyright Infringement

§ t;j
[<
!ol'

Heilo,

I can1 mderstand what the FA's probfemis.. there are millions of Football goals on YouTube. I was just Hying to provJde a service for Man United fans eve.
Here.. are.several copies.of the video that other people have uploaded bttp:/IwWw.youtube.cor'n/reaults?Si3arch_query=saha+fulham &S$arch=Searoh Why are thoees:tlflphiine?

Carl

On 05/09/06" DMGACOmpiaints wrote:

YQuTube
Dear Member:

This Is to notify you that we have removed or disabled access to the following material as a result of a third-party notifiGation by FA Pr.emier League claiming th~t this material is infringing: MancheStE!.ir Uriited va Fulhti.n) (~bAL1: Sah~), http://www.YQutLibe.com/watch:?v=KhfGLMhpdOs

'Please Note; Repeat Incidents of copyright Infringement Will result In fhe deletion .of your account and ail Videos
upload~ to that account. In oroer to avoid future Strikes againSt your account; please dSlete any video:> to which you dO not own the rights, and refrain from uploading additional vid9C:!s that infri~ on the copyrights of others. For more information about YouTube's copyri~ht policy, please read the Copyright Tips gUide.

lf yoU: elect to send us a counter no1iOO, to be effective it: mUSt be a written communicatioh provided to our designatedagenf that includes. substantially the following (please consult your legal counselor see 17 U.S.C . section 51.2(g)(3}'tb Goofirm these requirements}: (AJ A
~a)
phy~Ica:1

or, electronic ~gnalure Gfti¥3 ~bscr:iber.

Identifipation <:)f'the rnateri.a1 that has l)eel1 rernbve<l.or Whic.h aCGsss has be'en disabled and the loeationat whiCh ihe material appeared before il was removed or access to it was disabled:
(C) A statement under penalty of pe~ury that lhe subscriber has a goOd faith belief that the material was removed or disabled as a result of mistake or misidentification of 1he material to be removed or disabled.
(D) The subscriber's name, address; and telephone number, and a statement that the subscriber consents to the

to

Highly·Confidential.

GObOOJ.-007073B

A-240
Case 1:07-cv-03582-LLS Document 166-85 Filed 03/18/10 Page 2 of 2

i!Jrisdlction:of federal District Court for the ju::iioialdlstrict In whlcllthe aOdr~ss is located, or If t~riberis .addresS Is. outside of the. United States, for any, judicial district in whichlhe service provider niay be found. and th~ the ,subscri~rwill ~qct:3p~ $erviGe,OfRro¢l?~fr0tr1 th(3 p.8fS(?n Who provide~ not[ficatiqn unqer subsection :(c}(1J(G) or an agent of such person .
:Such written notice should .be :sent 10 our deSignated agent as follows:

DMCA Complaints YouTube; Inc. PO·Box2053 San Mateo, GA ,94401 .Ema:il: copyright@ybLltupe:c;orIl
Please note fAat under 8001ion5.12(f), ofthe CopyoghtAct.any person who knowingly materially miStBpresents tl1a.t m:ateri,el or activitywC\s removed or dIsabled by lTli;=rtake ·or mi.$identification may be 6tJbj9Qt to ir<,,!Qilrry, ginoateJy, YO<.JTube, Inc. COPY!ight@ 2006 yotiTube, Inc.

RighlyConfidential

GOO001-0070'J314

A-241
ill

Case 1:07-cv-03582-LLS Document 166-102

Filed 03/18/10 Page 1 of 3
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10/1/2008

A-249
YouTube
Broadcast Yourself.

Case 1:07-cv-03582-LLS Document 166-104

Filed 03/18/10 Page 3 of 3

Page

of

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in

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10/1/2008

Case 1:07-cv-03582-LLS Document 166-127
Figueira 126 Den. Tab

Filed 03/18/10 Page 1 of 6

Brodc.ast

YoutseK

FAPL
Voulube

A-250

YouTube
Content
Patrick

Deal

Walker

Date

February 7th 2007

CONFIDENTIAL

FOR INTERNAL

USE ONLY

1 2 6j

Case 1:07-cv-03582-LLS Document 166-127

Filed 03/18/10 Page 2 of 6

Partner
rvii
4..

Ov

Who
Are
the
deal
with First global

They
sports

Why Do
YT
biggest

Deal
worlds

Business
description
in
it

Formed 1992
is

and

most

recognized sporting league
affiliation

football

competition
of

the premier in the UK content helping
drive

Revenues
over
football

Globally recognized brand

and usage

$2.5bn most popular
sport
rights

most
lucrative

per year the league in the

and break
following

into

world

and worlds

new markets
Prime content

APLA
with

huge
which
in

X-UKllreland
for

TV
sold at record

we
various

can

test

and geographies

A-251

$330MM
2007-2009 seasons
Already
featuring

improve advertising proven and

Size
most
of

as key programming

based

20 teams worlds on

best players

GV

YT

popular

videos/usage expansion
onto Mobile

Market
sporting league

presence
by over
billion

Supports YouTube
platforms

Worlds most watched
people

and

partnerships

followed

Keep Premier League
partner including

as collaborative
potential for

world-wide
distributed

Claim Your Content have
tool

Most widely
sports
in

use and been knowing
patient

no-sue provision
with us thus
far since

They

programme OOm-300m
are

Asia

TV

audiences of reported in China

we

are interested

in

these

rights

CONFiDENTIAL

FOR INTERNAL USE ONLY

Case 1:07-cv-03582-LLS Document 166-127

Filed 03/18/10 Page 3 of 6

Proposed

Deal

Terms

FA PremIer League

years

from

2007/2008 beginning
Sept.

Season

2007
of of

License
fee payable before negotiations entering contract
in

equal

installments

pre-payrnent

6%
sucqessful

bid

required

No ongoing revenue
share.
Pat
all

Post
license fee

recoupment

profits

go

to

licensee.

Can
bid

on
either

or both
of

Internet

Package
provides
individual

A-252

FAPL
match
highlights round every
in

reviews

archive

footage

and

themed packages
steady flow across

gameweek

608 dips per year delivered Mobile

Package
provides
clips

FAPL
in-match

match

highlights

round

reviews

and preview

packages

every

game week
clips

Approx 2128
per year

delivered

in

steady

flow

Worldwide
x-UK/lreland.

Can choose

to

bid

either

Worldwide

or by country

Exclusive license
Sub-licensing Bid reoulred

only

can

bid

wfth rights

up

to available

one partner

and syndication by

15

February

19
FOR INTERNAL USE ONLY

CONFIDENTIAL

at

Case 1:07-cv-03582-LLS Document 166-127

Filed 03/18/10 Page 4 of 6

Comps

Premiership
Television
rights

UK
years years Mobile
rights

Sky and BBC $2bn over
and Vodafone
rights

UK
$lOOm over
Television

International

$330m per year

La
Television
rights

liga

A-253

Spanish

Sogecable

and

TVE

$1 .2bn

over

years

French
Television
rights

Premiere League
Canal
$2.3bn over years

French

Bundesliga
Television
rights rights
All

German
Media

Premiere

ARD

and

ZDF

$466m over
years

years

International

Sportsman $26m over

126-QUa

C0NFIDENTAL

FOR INTERNAL

USE ONLY

Case 1:07-cv-03582-LLS Document 166-127

Filed 03/18/10 Page 5 of 6

Major Issues

Google
rights
direct

becomes premium exclusive
competition
in

owner
Partners

Potential
to

for rights with

Media/Telco press
vs. for global

Likely

be seen as bold move
the world not

Deal on license fee basis only
to sub-license/re-destribute

advance

ad rev share coverage

Responsibility
ability future
in

Google
to

monetise mobile license

A-254

Mobile license enables place
is

YT development
planned
for

But no monetisation platform sub-licensing
sub-licensing deals

mobile

Content

business

not core

Google

skills

Significant

required to drive

value

particularly

in

mobile

CONFIDENTIAL

FOR INTERNAL

USE ONLY

Case 1:07-cv-03582-LLS Document 166-127

Filed 03/18/10 Page 6 of 6

Asks

Shalt

we proceed
with preparing

bid
for

Recommendation

Yes
but potentially nly territories
bic

PC

Which packages
should
which
already

we
re
ll via

on
taken.

Recommendation
Global
in
it

x-UK/lreland

Note

NTL has
clip

rights

UK and
has approached
get

us about helping them

monitize
distribute

so

we may
as

UK
NTL

partnership

Any guidance on
bid
for roughly
in

level
$40M.M
competi

A-255

Running

models now. Aim
believe
is

wer
ive

three

years bids but not

which

is

what
roughly

we
range
of

OTT

Should
out
bid

we seek
partner
several get
parties Risk.in

Have been approached by
doing as Japan and
this
is

to

ipport nal

their bids rights

on

PC
with geographic

side.

we

less than opti

carve outs

such

China

where

extremely popular

26LGe$4fJ..y

CONFIDENTIALFOR
INTERNAL

USE ONLY

A-256
Case 1:07-cv-03582-LLS Document 166-128 Filed 03/18/10 Page 1 of 2

Redacted Pursuant to Protective Order at Request of Defendants

i ~Figueira Decl. Tab

To:

From; Cc:

"Anthony 'Z' <:[e-mail]>,"Sathya Smith" <sathya@goog~'~' "Patrick Walker" <[e-mail]'!1>
2007-02:.00 15:22:37 GMT

rlilp-------rII
i:'
!ot

!:t

!i

127

Bee:
Recefved Date:
SUbject:
fyi

Fwd: Football, soccer, Premier League

- - - - Forwarded message '.'---From: Mark Yoshitake <[e-mail]>

Date: Feb 8. 2007 1:33 AM
Subjecl: Re: Foo1ba1l, soccer, Premier League To; Patrick Walker <[e-mail]> Cc: Kevin Yen <[e-mail]>, Eric Mauskopf <mal:[e-mail]>. Ken

MOIoyama <[e-mail]>, Glern OIis Brown <[e-mail]>. Jeff Nathenson <jElffn@goCigle,com>. Richard Kuo <rKOO@goog/e.com>
Guys - checking 00 this. bvt I'm rot aware of any exisling method to pull teams. There is ftttle 'JI"slbfllty on YT systems on clicks. analytics and Slats... we ara JUSt gettiIV to core stale Irke reverua. video playbacks etc so I wotJd not expect 1tis to be sorTIething thaI Is PJSSible in the short term. I wiJIlet you. know wtat we have once I hear back. .
ttis data BOO am Checking with ergdata

-Mark
On 2IT107, Patrick Walker <[e-mail]'n> wrote:

>
> r lrtS K.evlO. Ilmrrg IS qUie entreal as there's a deadline mid > next week to put in a proposal for English Premier League rights g~1y > and we're trying to run some commercial models to gwge value based on VIdeo > usage in the categories listed below.

> Premier League spelling Is correct. > ;;;. Let lIS koow if you have further questions.
:>

> Patrick
>

> > On 2f8!07, Kevin Yen < [e-mail]>wrote:
>

»Mar1<. > > A request from the EU saJes team that

»

:> > Patrick and Jeff can jl.lTlP in with more detailsfcor lectioilS.

might OOo:me a recurring need.

> ::.-For ng terms: > > 1. soccer > :> 2. football > > 3. Premier League (sp?) >:> > :> ...what are: > :> a # searches for the above done on YT daily :> :> b. # titles with tagged with tJ-e above

> > C. # lilies with the above in the title text
. ~-"~;.~i:

..iJ,;l

HighLy

Confident~~

000001-00214966

A-257
Case 1:07-cv-03582-LLS Document 166-128 Filed 03/18/10 Page 2 of 2

> > PlUS. the above Slats on % baSis.

127-0002

../"'~.' !)

»
:>

;> ;> I have no idea of feasibility and patrickljeff can better slate the > needllmportance, bull'm just getting the ball rolling.

»
»;»

Regards.

;> ;> Kevin A. Yen ;> ;> Manager. StrategiC Partner
:>:> Call » t:US

»

Call

USl~+:1~~3;!:~~!~~

CaJl<javascripl:void(O};>

»
> >
:>

;>:>

Patrick Walker

;> Head of Video Partnerships > Europe, Middle E~ .f!< Africa

>
;>Goog/e ;> Belgrave House > 76 BuckIngham Palace. Road :> London SW1W 9QT > OffIce: GB +44 <javascrfpt:voi(l(O):> > Mobile: GB +44 <:javascrfpt:void(O);> > [e-mail] :> [e-mail]

Malk Yoshiteke, SeriorTedn:lIogy Program Manager I Conlent Partnerstips [e-mail] I t: US <javascrtpl:void{O);> · · · · Calkjavascripl:vold{O);> I c: US +1 <:javascrlj:t.:voi~a11 <javascliptvold{O);;> It; US +1 <Javascrtptvoic:f(o);;>~avascnpt:void(O);>

+1

Patrick Walker
Head of Video Partnerships Europe, MfddIe East & Africa GoogIe

lIi.gbl.y Confi.dential.

GOOOOl.-002U967

A-258

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