The Football Association Premi v. Youtube, Inc.

Filing 107

APPENDIX, Vol. 3, on behalf of Appellant Alley Music Corporation, Bourne Co., Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., Edward B. Marks Music Company, Federation Francaise De Tennis, Freddy Bienstock Music Company, Murbo Music Publishing, Inc., National Music Publishers' Association, Sin-Drome Records, Ltd., Stage Three Music (US), Inc., The Football Association Premier League Limited, The Music Force LLC, The Music Force Media Group LLC, The Rodgers & Hammerstein Organization and X-Ray Dog Music, Inc., FILED. Service date 12/10/2010 by CM/ECF. [165102] [10-3342]--[Edited 12/22/2010 by KG]

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The Football Association Premi v. Youtube, Inc. Doc. 107 Att. 2 A-213 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 4 of 15 P r i m a r y Criteria ~ ........... w ................. _ .... ~_ ............. _ ..........., __ .......................................... _ ...._ ....................... _ _ .~._ ........... _ ....... ""..-. _ _ _ ............. __ · _ _ ''"' ..... _ ...... _ ...... ~_." ........... -..-... _ .................... _ _ ..... _ ................ _ ...... ".'" Dockets.Justia.com A-214 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 5 of 15 S e c o n d a r y Criteria A-215 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 6 of 15 Partner Advance TBD TBO TBD T8D TBD TBD TBD TBD TBD TBD TBD TBD Global English Premier League 15~yr Archive TBD T8D TBD Globa! Globa~ Globa! TSO TSD A-216 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 7 of 15 Advance - Term Geo TSD TSD TBD TBD TBD TBD TBD TBO TSO TBD TSD TBD TBD TSO TBD TBD TBO TBD TSD TSO TBD TBD TBD TBD (:~{~:g~~t ';:;~-:11':~::;.:)m:~:~ ;:!~,:~ ~~r~::f!·~t,!::¥ TBO 21-0007 ~; A-217 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 8 of 15 -._--_... P o t---_._...--,-,,_..._--............__....__ _------.._._-----........__ _ _-_ _-_.... .........._... e n t i a l Targets = APLA (example) ... ... ................ ...... "" Partner Advance TBD TBD TBD TBD TBD TBD TBD Term Gao TBD TBD TSD TBD T8D TBD TBD TBD TSD TBD T8D TBD TSD T8D TSD (':l;."'>i'" c;,d;,j"",."., ,lJRRg,~i'>"'" f; TBD TBD TBD TBD TBD A-218 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 9 of 15 21-0009 rvmMORANDUlVl FOR D. RUN u.s. & [International Deal TeamsJ June 4, 2007 current query unequivocal1y illustrales lhalll1ere is enormous user dem,mo for premium content. * Highly corrfid<mtial Expert ., Lies GOOoal-0306546~ A-219 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 10 of 15 o u r USL.S do, in want premium content us, on the recent a.nalysis thal bolb Shashi and Alex h<l ve tkme on query Slre<.U11 data (which dala is appended to this memo) - i1; lhal they do. The challenge is thal we either have not yel licensed the content that our users are - for ~hghly ConfidentiaJ. B7-pert - Lies G00001-03065462 A-220 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 11 of 15 21-0011 Highly confidential Expert .. Lies G00001-03065463 A-221 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 12 of 15 H i g h l y COl1fi.dentia.l Expert: - L i e s GOO001-03065464 A-222 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 13 of 15 21-0013 Query St rea.m Dala Alex's Datn: T analp:eOlwo ealegories of query stream dala: Firsl, "playback <.Juedes" (Le., querieH «)r those playbt!Gks thnf were reiClTtxl li-Oln search), and second, "search queries" (i.e.· querie-s Lhal gem:raled SRPs, bUl not nec.essarily playbaGks). Of tbe Top 100 Playback Quedes: Of "Premium" conLent queries: Of lhe T()p 100 "Seareh" Queries: Hi9hly Confidenti.al Expert - Lies GOO001-03065465 A-223 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 14 of 15 21-0014 Of "Premium" content queries: Shashi'.<; Data: Just a quick update on a quick and dirLy analysis of our Lop quelies: If we fiuther break it down into sub categories, here are some large verticals: Highly Con:fidential Expert - L i e s G00001-03065466 A-224 Case 1:07-cv-03582-LLS Document 274-3 Filed 05/21/10 Page 15 of 15 H i g h l y confidential E:xpert - L i e s GOQ001-03065467 A-225 Case 1:07-cv-03582-LLS Document 166-66 Filed 03/18/10 Page 1 of 2 To From Cc. dgking@gocgle.com tonyH@google.com dgkinggoogle.com ctonyU@google.com 6cc Received Figueira Date 2008-02-01 Den. Tab 66 091610 GMT SWject AID Notes Ive shared http//docs.google. Its this not document with you called AID Notes 6d6BzkQfbinvitecnnrdkr Docs. at comfgoogle.com/Dociddgrsjd -- an attachment its stored link online Google To open document content is just click the above. Summary Music content is key element to Voutubes of success. Premium music Thus claim of it the most that watched acquire to genre and content content on YouTi.be. owners to is imperative content as we allow as much possible promote the growth and success VouTube. Audio copyright Fingerprinting is the VouTubes monetize next step in allowing music Audible audio owners 3rd of party to claim and content. Currently to Magic matching has to matching service allows VouTube is conduct and content. However use the this service imprecise vital YouTube pay its fee to service. Thus it is that YouTube requisite that develop own audio matching service cannot along with the reference publisher database. data as YouTube monetize report to content does not have we us. have no with way to and pay pitlishers who only ingest share data data is ownership available well of to label songs music up label content the currently to music label By opening per In our systems publisher as as data song on VouTube of can files then will be claimed allow and monetized. us to match against the ability addition ingestion of audio audio portions content. videos thus giving content owners to claim more Reporting Collection societies report to Owner collection will need the to the societies of views the for songs and collection societies handle payment and to publishers EMEA Publisher will Owner information get on of views will be paid directly Aggregator will Labels Owner by publisher get reporting information and of views Notes Can Can be be multiple multiple publishers primary not publishers secondary publisher data is optional Publishers as they are are content treated paid as content owners but currently cannot place claim on Questions Videos Should rights are taken have us care of how frontend pitlishers separate their publisher How Open Case is UMG giving feed Issues ot Prioritize different for multiple payment in to multiple claimants talk to Franck publishers different tenitohes DATE DEPONENT Highly confident.al CASE Case ktt.O Viacom eta. v. EXHIBITW YouTuhe et et al. v. The Football et al. G00001014037 92 Association Nos. A. Premier 07-C League and a. YouTube V-2203 07-C V-3582 No. 9830 Ignacio Howard CLR RPR CSR A-226 Case 1:07-cv-03582-LLS Document 166-66 Filed 03/18/10 Page 2 of 2 Need from Partner 66-0002 XML File Is capabilities Information format MRS. kHz publisher consistent primary/secondary throi4iout the industry Key Links Music Label Ingestion of Publisher Information Glossary ISIRC International of Standard or Recording Code international unique identifier sound music label ISWC identifier International of written Standard recordirs Music Work Code international unique song Author CAE IPI Composer interested and Publisher unique unique publisher publisher identifier party information identifier Key People YT David Franck Frey King PM Tech Lead Chastagnol SWE Su SWE Yiling Zhao SWE Jianliang Kevin Yen 5PM Manager LeBeau 5PM Kelsey 5PM Margaret Healy Chris Maxcy SPM Director P50 Mark Yoshitake TPM Waid Tony Chris Justin Li TPM TAM TAM LaRosa Mm Bonnie Han TAM SWE PM Richard Mall Tucker Wiseman Agenda for call What Google needs Song can the label provide this info ISWC Nanie Publisher CAE/IPI Ownership Tenitory and Secondary Publishers number info How can we make Unrelated 8w Now button need Audio ISRC to link to aniazoryitunes etc Highly Confidential G0000l-01403793 A-227 Case 1:07-cv-03582-LLS Document 166-68 Filed 03/18/10 Page 1 of 1 To From Dad Yi-Ling King cdgking@googIe.com Su yiIingsu@youtube.com Chastagnol Franck Date dcbastagnol@youtube.com Figueira partners Den. Tab 68 Received Subject 2007-04-02 211204 GMT on fingerprint Re turning matching for all content What about mdS matching at all orust no matching for music partners yi-ling On Apr Actually partners issue. 2007 at 108 want PM to turn King wrote we dont on fingerprint matching for music because we dont have clear for them licenses publisher So BBC NHL and partners like that only. he would reflect Franck the said to take on of the the split of the Audio claim row in report which repositories they are coming from. dk Yl-Ling Su wrote let Also me know set if there is any partner that diouldnt have these features rndb matching match on match on AM database AM YE database 2007 out at On Apr So it 1259 PM1 Yi-Ling Suwrote fumed on for turns the permison wasnt the existing partnersto have fingerprint matching. Im going This to go manually an FYI turn it on now for for all the partners. is just yl-ling DATE DEPONENT CASE Highly Confidential CaseNos. A. EXHIB1T Viacom et aL vVuTube etal. V. et al. The Football et at. Association Premier League and YouTube G0000l015i.7864 07-CV-2203 lgnacio 07-CV-3582 No. 9830 Howard CLR RPR CSR A-228 Case 1:07-cv-03582-LLS Document 166-71 Filed 03/18/10 Page 1 of 2 Redacted Pursuant to Protective Order at Request of Defendants 'Adam COates' <acoates@googla.com> 'Sathya Smith" <salhya@google.com> Cc: "David G Kirg" <:dgkirg@youtube.com>, "Mark Yoshitake' <myoshilake@youtube.com>·· Anthony Zameczkowskl" <antI1Dny2@Cloogle.com> Bec; Aeoaived Date: 2007-G5-30 17:13:57 GMT Subject Ae: Temporary Access to CYC tools for Ugue 1 To: From: i ~Figueira Oed. T('Ib i ~ 71 !.? ~ Adam, David gets final say in whether we give them test access, but... 2 weeks is too leng. The best that r can suggest, the same as Canal +. is 3 business days, with a cap on the number of claims (for Canal + it was a max of 10 over 3 days) they can make. The reasons for this. even though it IS a test setup. any claims they make will have to be processed and considered as a valfd take down request. We don't want them using 100 test period to take down every piece of content they think viol ales copyright We want to minimize the number of requests, one reason being PSO has to support llis and as you know we aTe quite strained for resources. If they want to use our tools to help them montor copyright content and claim them, they will have to work with us as a partner. cheets Sathya On 5/30107, Adam Coates <acoates@googfe.com> wrote: :> > Hi David and Mark, :> > I jusl had an interesting meeting with Ugue 1 who are considering jOining Premiership dass action to sue YouTube. Anthony feels tI'Iat we ma be emporary aocess 0 1 e toOls so :> that they can experiment with them. Hopefully this access coupled with > future developments (video flngerprimirlg) might be enough to persuade them :> to not to sua. :> the :> :> My ask: Can we grant the french football league access to CYC on a :> temlXlrary basis (perhaps 2 week period)? :>:> Thanks, > > Adam. :> > > :;. SathyaSmith Sal E !nee G f I DATE: 11-\L· (fb DEPONEl\'T: .-l lL,· ..... EXmBlTiJ 13> CASE: Viacom. ct a!., v. YouTube. et at., Tlle football Association Premier League, et al.. v. YouTube, et ai.. Case Nos. 07·CV·2203 and 07-CV-3582 A. Ignacio Howard, eLf{, RPR, CSR No. 9830 Hi.gbJ.y Ccnfi.cl.entiaJ. oooOO~-O:L5:L91.54 A-229 Case 1:07-cv-03582-LLS Document 166-71 Filed 03/18/10 Page 2 of 2 71-0002 Hi-golly Confidential GOO001-0151.n55 A-230 i i ~Figueirit Decl. Tab i:J 72 ~ Il:' Redacted Pursuant to Protective Order at Request of Defendants DATE: i 1--. o~ DEPONENT-· r /I!} p., K. EXHJBlT# CASE: Viacom, e[ aI., v. YOliTube, et at, The Football .~ssociation Premier League, et aI., v. YouTobe, et a1 .. Case Nos. 07-CV·2203 and 07-CV-3582 . A Ignacio Howard. CLR, RPR, CSR No. 9830 H i g h l y CoDfidentia..l. GOOOO1.-01905256 A-231 Commercial Commitments FP - Jianliang Music labels FP ~ ,Jianliang Music Publishers FP - Jian!iang A-232 Why this matters? @ We only monetize video watch pages when we have an active ownership claim ~ Over - $1 CPM = video watch pages p~1r day - $10 CPM _w $30 CPM A-233 Mus.icCopyrig hts . <;t . . . ~.' . . . _ .~ .. ;:J;'~~l!~~~~~~~· . · Right Type . hHeCOrdingS I ComPQsitlon$ . R~ep·.---.r""""'o"'-d~uction-'-.""-, B~;ct neg(rtiaJion ~~16orr~pulsory:~~-'-'.~ r j s t a n d a r d rate I~abe!- Sound ~'!''''''.' I Publisher~' ."t;i!e!: . --'---."-'~""'~"""'''--~___-"'lL._-_~_-.~-----...---.- k Performance !Online on!y- sound I exchange C6iShibutiorl""~"'~-~'---" 'lnflerent",in ·CD~-·-·-"-"-' negot~a1efor online .. ! . 11:-QnIJ;apiii~s-to~-"'--' Ilicense (ASCA~\ I ElM!, SESAC) ICompulsorYi PRO .~~. Isheet mustc ! . .. _- - - - - - - - .__........_---- __.._---_ _-..- _ ... ... ..... __ _- _.... !..__......-_.- - - _ .__... --_._._--_..._-.. .. .. Synchronization ~ Direct negotiate IDirect negotiation ~ L ! L........~ 1 ~,_~~~_~~ i......._..,."..._~_~---..,,_~ @ gL--_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _--' b .. '" <> til til o '-' 4 '" '" . ... ~" :.":""-.-.-- .. '- ·. -.~-..... -~-~.-.~:: .. -.".,.-----:' - 1 A-234 Deal Parameters Premium Videos UGC with Label Soundtrack l UGC with Song Cover La.bel videos license both sound recording and composition License through label sound recordings admin help wi pubHsher l No participation Publisher Direct license dlff!CU!1 to !0 A-235 Project Detail: Music <0) In 40,000 music pubHshers variable data standards and communication protocols. VVor!d cata~og is >50 mlUion songs. J us a!one~ 400~OOO activ~ CD tit!es~ millions of songs~ 15 000 labels 1 § To achieve an actionab~e video policYt requires mappina of sound recording and compositlon rights. Entails mapping of millions of underlying licenses into lnteUigible entities, from diverse inputs. * Core ctla!!enge is !abe~s manage recordings, organized around ISRC, pubHsners manage compositions and organize around ISVVC. Neither keeps good records of the othe(s \i\'!orld. A-236 Project Detail: Music Publishers ® Publishers have existing data standard caned Common Viforks Registration, Complex platform but win a.ccelerate our a.cquisition of data if we adapt. Complex ownership and administration arrangements, and constant movement of catalogs between publishers. Approximately 40% of compositions are represented by more than one 41 @ publisher. with no $ max~mum number of possible publishers. International requirements - In accordance with local laws, our deals with music publishers cannot include coverage for Europe and "Japan as those r~ghts are administered by local coUectjon agencies. Thls means that the same piece of content wiH require multiple licenses and administration by geo. in most cases, labels wil! help administer publisher rights~ but some deals wi!! require direct rnanagement and direct is long term gOa! for aU. 1 $\ $ 'iVe win send list of tracks we think are licensed to publisher for confifn1atkm. Takedowns will be at songwriter level. Labels cannot help administer Covers as they have no stake in the sound recording. Publishers are pushing hard for FP support for finding Covers. $ $ ~ A-237 More Detail: UMG Example UMG com lete UMPG overla EMIoverla Warner overla Son ATV est. BMG est. 5 Ma'ors total · · · · · · · ~~~~rtrnRE~ ~ Big difference in market share between sales VB. track counts ~ Can1t prioritize what you don't know - can*t always taKtJ advantage of approach, and promiscuous data gathering relevance in accumulating cata!og~ that requires research driven License coverage is achieved by intersection of 3·~way dea!scape, and then ability to process ~ @ vvm require many deals .... A-238 Plan @ Get complete catalog staternents from aU signed labels including data for COfllposer~ publisher) submpublisher, and any other data we can get frorn thern J - Includes EM~s SonyBMG! UMG, WMG ~ Get conlpiete cataiog inforrnation frorn signed publishers in lndustty standard C\iVR forrnat Prioritize work by processing files as \ve receive thern i$ A-239 Case 1:07-cv-03582-LLS Document 166-85 Filed 03/18/10 Page 1 of 2 Redacted Pursuant to Protective Order at Request of Defendants To: From: copyright @youtube.com <qopyrlgHt @youtube.com> Carl Femandes · · · · · · · · · · · · r"i ~Figueiril Co: Bec: Decl. B5 n~b ReOOivaq D;ate: Subject: 2006-00-06 16;~Q;20 CST Fwd: Video Retected: Copyright Infringement § t;j [< !ol' Heilo, I can1 mderstand what the FA's probfemis.. there are millions of Football goals on YouTube. I was just Hying to provJde a service for Man United fans eve. Here.. are.several copies.of the video that other people have uploaded bttp:/IwWw.youtube.cor'n/reaults?Si3arch_query=saha+fulham &S$arch=Searoh Why are thoees:tlflphiine? Carl On 05/09/06" DMGACOmpiaints wrote: YQuTube Dear Member: This Is to notify you that we have removed or disabled access to the following material as a result of a third-party notifiGation by FA Pr.emier League claiming th~t this material is infringing: MancheStE!.ir Uriited va Fulhti.n) (~bAL1: Sah~), http://www.YQutLibe.com/watch:?v=KhfGLMhpdOs 'Please Note; Repeat Incidents of copyright Infringement Will result In fhe deletion .of your account and ail Videos upload~ to that account. In oroer to avoid future Strikes againSt your account; please dSlete any video:> to which you dO not own the rights, and refrain from uploading additional vid9C:!s that infri~ on the copyrights of others. For more information about YouTube's copyri~ht policy, please read the Copyright Tips gUide. lf yoU: elect to send us a counter no1iOO, to be effective it: mUSt be a written communicatioh provided to our designatedagenf that includes. substantially the following (please consult your legal counselor see 17 U.S.C . section 51.2(g)(3}'tb Goofirm these requirements}: (AJ A ~a) phy~Ica:1 or, electronic ~gnalure Gfti¥3 ~bscr:iber. Identifipation <:)f'the rnateri.a1 that has l)eel1 rernbve<l.or Whic.h aCGsss has be'en disabled and the loeationat whiCh ihe material appeared before il was removed or access to it was disabled: (C) A statement under penalty of pe~ury that lhe subscriber has a goOd faith belief that the material was removed or disabled as a result of mistake or misidentification of 1he material to be removed or disabled. (D) The subscriber's name, address; and telephone number, and a statement that the subscriber consents to the to Highly·Confidential. GObOOJ.-007073B A-240 Case 1:07-cv-03582-LLS Document 166-85 Filed 03/18/10 Page 2 of 2 i!Jrisdlction:of federal District Court for the ju::iioialdlstrict In whlcllthe aOdr~ss is located, or If t~riberis .addresS Is. outside of the. United States, for any, judicial district in whichlhe service provider niay be found. and th~ the ,subscri~rwill ~qct:3p~ $erviGe,OfRro¢l?~fr0tr1 th(3 p.8fS(?n Who provide~ not[ficatiqn unqer subsection :(c}(1J(G) or an agent of such person . :Such written notice should .be :sent 10 our deSignated agent as follows: DMCA Complaints YouTube; Inc. PO·Box2053 San Mateo, GA ,94401 .Ema:il: copyright@ybLltupe:c;orIl Please note fAat under 8001ion5.12(f), ofthe CopyoghtAct.any person who knowingly materially miStBpresents tl1a.t m:ateri,el or activitywC\s removed or dIsabled by lTli;=rtake ·or mi.$identification may be 6tJbj9Qt to ir<,,!Qilrry, ginoateJy, YO<.JTube, Inc. COPY!ight@ 2006 yotiTube, Inc. RighlyConfidential GOO001-0070'J314 A-241 ill Case 1:07-cv-03582-LLS Document 166-102 Filed 03/18/10 Page 1 of 3 Sign Pije 10t Up QuickList Help Sign In Home Videos Channels Community jov.r.et 2008 FdosA 901 Searelif Den. Tab rienglish premier league 2008 video results -20 of about EFioueira Anytime. Videos Channels Sort by Relevance. Uploaded Type Ally English Premier League 2008 Chelsea Added Manchester premier-league-2008-chelsea.html goal J. 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CSR No. 9830 http //www.youtube.com/resu1tssearchqueiyeng1ishpremier-1eague2O08search ty. 10/1/2008 A-242 YouTube Broadcast Yourself Case 1:07-cv-03582-LLS Document 166-102 Filed 03/18/10 Page 2 of 3 Pages1 Page of 234567...Next TT English Premier League Racing 4io Post will Betting -Tips -Mded 1.-monlh.ago Post win the lmmjyfi4 premier video ... league tipster 2008/09 forum Views. 132 Racing 0731 More in 101-0002 Sports betting www.racingpost.co.uk P9SM english premier league 2008-2009 in pes Added From months aqiaflsia ago 2008 new teams like hull city and stoke city and aresnal west views 4054 bromwich Overpool... albion .. chelsea man utd 0802 More In pgs Everton Vs Liverpool English Premier Added days ago League 2008 -2009 Views 462 httpllpremiershipreviews.blogspot.com/2008/09/evw -vs-liverpool.htmt ... everton liverpool english 0012 More in premier league pfl Hull City vs Everton -2 Premier League Added week ago 21.09.2008 vs Everton FmnlJohonyrnamm English ... 2-2 Premier Hull City League vs Everton hull Views 2376 Highlights city 21.09.2008 premier evarton league 0040 More in Sp9 English English 2008/2009 Premier League Premier ... 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Page. of Case 1:07-cv-03582-LLS Document 166-103 Filed 03/18/10 Page 1 of 3 Sign Lip itcis NO QuickLtst0 Help Sign in Home manchester united united united Videos Channels Community 10 Figueira vs vs chelsea portsmouth starting Den. Tab 102 manchester manchester VouTul Suggesbons around 700pm POT manchester Videos Also try united vs chelsea vide rapt manchester united champions league Type All Display Channels vs rtkalcea Soreb ifttlMr yn unitS1sMi1 united no Anylinv sile nchester rrmnrhetenrniFad kink aMaLcr wcU manchester united Ufli vschelses pavwrrwo vs newcastle 1.1 msSasteCuntwflcbplseaiQga yaltflr van Der Bar Vs United Its Chelaa ago Manchester gij 2008 Added rtorr year ago awldvapuhsnto 99 years ... esthatiiunter-agssrraat vandersar .. remember rnora 0529 More in Eoepiej8lQgs Manchester final Paul United vs Chelsea Moscow Rio Added months ago 2008 Scholes. Fromadguplhffs Views Cola Lampard Rooney united ... 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Penalties 2008 subscribe 28730 send me comments sports eotipn please soccer 0454 Moisin sports Man news.sky _________ -Chelsea Post Match Brawl brawl involving staff after Added months ago com/skynewsMdeo/ United players Is .. Frcniskvnews Views 91 .478 Manchester ________ title and Chelsea showdown match more 0138 More in gs months ago DATE DEPONENT ytcEXWBI-m Manchester shootout Full United vs Chelsea Penalty Added CASg Associa011 Cdse Via01 tet et4 League and 2008 Shootout between Manchester United FrcmnyojtsSOcL Views 00443 JTher You et 4J 5s2 Ihe Ct Nos Penalty and Chelsea- AS ThE VIDEO CLEARLY SHOWS 2203 Uow 07-cy Yooj CSR No CIa 3o http//www.youtube.comlresultssearchquerymanchesterunitedvschelseasearchty... 10/1/2008 A-245 YouTube Broadcast Yourself. Page of Case 1:07-cv-03582-LLS Document 166-103 UNITED WONTHIS Filed 03/18/10 Page 2 of 3 Pages Next ISSTILLDENIED.. more 1048 More in Spoda 102-0002 United Chelsea with vs Chelsea vs Manchester goals by reserves United Fabio and 26/8/2008 reserves Darron 2-2 Added draw From Views moneh chsdevsurf ago United Gibson 56806 penalty MUFC fabio 0155 More in 8uria manchester finals united vs chelsea 2008 UEFA Added Prom months me ekeelil 3231 ago penalty of fans manchester slip united and go van der Views in the phils goes the wild when kick j.terry sar save penalty of n. anelkal more 0627 More in Drogba Cup Goal Did 1-0 Chelsea vs Manchester United Added year ago Froinfijoul ier Drogba cup Chelsea Viewe win the Cup 2007 53742 Drogba chelsea 0047 More in Manchester Menu wins 6-6 United over futbol vs Chelsea .. 5/21/08 united Added months ago Chelsea cristiano uefa manchester ronaldo lrorn.Efli Views 15.908 chelsea Champions soccer European League final 0037 More in Sports Manchester League the allot United 21-5-08 watch ant ronaldo Vs Chelsea Champions Added From months thanoobsowne 1262 ago final great of final ratetcomnient drogba thanx Views to peoples football champions no riding league soccer 0154 More in Chelsea 21/09/2008 Watch And Vs Manchester United trailer Added From week ago torres___008__ ___ ooal2__ Download United Video Match Chelsea Vs 2109.2008 Views 32755 Manchester Watch live Premier League Vs Chelsea Manchester more 0225 More in $pgria Manchester May 9th United 19th. vs Chelsea 23rd. .. 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United vs Chelsea FC Added From months renal 2301 25 ago United Manchester vs Chelsea United PC vs 21Penaltys Chelsea FC Views 1047 More in Music Add to iGoogle manchester united vs chelsea Videos Face The Candidates ________ Your Videos Account tobQx Subscriotions Help Help Safety Developer Advertsino Info VouTube Community Coowiht Apis Community YouTube On Resources Tips Hob Notices Forums Qrnp40yjniQ TestTube Terms of Press Contact Favorites PJyiists OiQfS... Guidelines Use Jobs Your Site Privece Policy YouTube Handbook 2008 Yourube LLC http //www.youmbe.Comlresultssearch querymanchesterunitedvschelseasearchty... 10/1/2008 A-247 .... YoiThbe .-BoadcMEYo.wse1f Case 1:07-cv-03582-LLS Document 166-104 Filed 03/18/10 Page 1 of 3 Sign lip Page o3 QuickListO Help Sign In Al Home english premier league Videos Channels Community advanced 2008 Videos sSrEhj I. Ta nenglish premier league 2008 video results -20 ot about 905 Videos Channels Sort by Relevancew Uploaded Anylimev Type Ally English Premier tsague 2008 Chelsea Added week ago Manchester premier-Ieague-2008-chelseahtnI goal United for Froitisoorltraffic Virevjs Salonion against Kalou 1254 Sponsored Linke Chelsea by evens Perk. This the is score .. Man D111 More in Premier Football Pet goal more toys treats orders food health ship free Qualified over $25 nPm Amazon. conVpets Show more videos recently added Testay os League Find 08 League al at Target Target Shop and Save Today wwi.Target.com english by premier league 2008 compilations Added yearago kac7 premier league fabregas... FrombJe viecw promo by 2007-200.8 english drogba english 0105 More in 12187 dPrflue I-loge selection of cristiano-rooney kaol England Yahoo. 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YouTube eta 07 et aL The Football et ml Assoctatlon Case Premter 07 League and ouTube Nos CV-2203 Howard CV-3582 No. 9830 A. lgnacio CLR RPR CSR http//wwwyoutube.com/resultssearchqueryengljshpreinjerleague2008searchty.. 10/1/2008 A-248 l o o p e v i l YcuTube Broadcast Yourself. Case 1:07-cv-03582-LLS Document 166-104 Filed 03/18/10 Page 2 of 3 Pages Page of English Racing Wio Post will Premier League Post win the .. Betting Tips Added1 month Nt ago premier video league tipster 2008/09 forum Views Racing noraitng 132 103-0002 Sports betting www.racingpost.co.uk 0731 More in 3pods english premier league 2008-2009 In pes Addel months ago 2008 new teams like Frorn.lraolsheva hull city and stoke city and west aresnal Vews 4.054 bromwich albion ... 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Case 1:07-cv-03582-LLS Document 166-104 Filed 03/18/10 Page 3 of 3 Page of More in 103-0003 Arsenal 27.09.2008 Arsenal vs Hull City vs Hull City -2 Premier League Added days ago FrorntonptonplOO views -2 vs English Hull City Premier arsenal 14450 League hull city 27.09.2008 premier Arsenal league .. 0033 More in 5pfl OLYMPIQUE LIVERPOOL crosses. ... DE MARSEILLE 16/09/2008 V2 MARSEILLE Soccer Sports Added From weeks ago apeclacularv.. CHAMPIONS 16/09/2008 Track Field LEAGUE Motor Water .. views 75145 LIVERPOOL Talk Sport Tennis more 0252 More Music translate iii Fulham 23.08.2008 vs Arsenal Premier League Added ro month ohs rnlsn ago 90 00 at c9 Pk.9R994 C9 the Jrc thflL the .mightyfoolball.com/ Fuiham 23.08.2008 english epl vs .. 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Tab Filed 03/18/10 Page 1 of 6 Brodc.ast YoutseK FAPL Voulube A-250 YouTube Content Patrick Deal Walker Date February 7th 2007 CONFIDENTIAL FOR INTERNAL USE ONLY 1 2 6j Case 1:07-cv-03582-LLS Document 166-127 Filed 03/18/10 Page 2 of 6 Partner rvii 4.. Ov Who Are the deal with First global They sports Why Do YT biggest Deal worlds Business description in it Formed 1992 is and most recognized sporting league affiliation football competition of the premier in the UK content helping drive Revenues over football Globally recognized brand and usage $2.5bn most popular sport rights most lucrative per year the league in the and break following into world and worlds new markets Prime content APLA with huge which in X-UKllreland for TV sold at record we various can test and geographies A-251 $330MM 2007-2009 seasons Already featuring improve advertising proven and Size most of as key programming based 20 teams worlds on best players GV YT popular videos/usage expansion onto Mobile Market sporting league presence by over billion Supports YouTube platforms Worlds most watched people and partnerships followed Keep Premier League partner including as collaborative potential for world-wide distributed Claim Your Content have tool Most widely sports in use and been knowing patient no-sue provision with us thus far since They programme OOm-300m are Asia TV audiences of reported in China we are interested in these rights CONFiDENTIAL FOR INTERNAL USE ONLY Case 1:07-cv-03582-LLS Document 166-127 Filed 03/18/10 Page 3 of 6 Proposed Deal Terms FA PremIer League years from 2007/2008 beginning Sept. Season 2007 of of License fee payable before negotiations entering contract in equal installments pre-payrnent 6% sucqessful bid required No ongoing revenue share. Pat all Post license fee recoupment profits go to licensee. Can bid on either or both of Internet Package provides individual A-252 FAPL match highlights round every in reviews archive footage and themed packages steady flow across gameweek 608 dips per year delivered Mobile Package provides clips FAPL in-match match highlights round reviews and preview packages every game week clips Approx 2128 per year delivered in steady flow Worldwide x-UK/lreland. Can choose to bid either Worldwide or by country Exclusive license Sub-licensing Bid reoulred only can bid wfth rights up to available one partner and syndication by 15 February 19 FOR INTERNAL USE ONLY CONFIDENTIAL at Case 1:07-cv-03582-LLS Document 166-127 Filed 03/18/10 Page 4 of 6 Comps Premiership Television rights UK years years Mobile rights Sky and BBC $2bn over and Vodafone rights UK $lOOm over Television International $330m per year La Television rights liga A-253 Spanish Sogecable and TVE $1 .2bn over years French Television rights Premiere League Canal $2.3bn over years French Bundesliga Television rights rights All German Media Premiere ARD and ZDF $466m over years years International Sportsman $26m over 126-QUa C0NFIDENTAL FOR INTERNAL USE ONLY Case 1:07-cv-03582-LLS Document 166-127 Filed 03/18/10 Page 5 of 6 Major Issues Google rights direct becomes premium exclusive competition in owner Partners Potential to for rights with Media/Telco press vs. for global Likely be seen as bold move the world not Deal on license fee basis only to sub-license/re-destribute advance ad rev share coverage Responsibility ability future in Google to monetise mobile license A-254 Mobile license enables place is YT development planned for But no monetisation platform sub-licensing sub-licensing deals mobile Content business not core Google skills Significant required to drive value particularly in mobile CONFIDENTIAL FOR INTERNAL USE ONLY Case 1:07-cv-03582-LLS Document 166-127 Filed 03/18/10 Page 6 of 6 Asks Shalt we proceed with preparing bid for Recommendation Yes but potentially nly territories bic PC Which packages should which already we re ll via on taken. Recommendation Global in it x-UK/lreland Note NTL has clip rights UK and has approached get us about helping them monitize distribute so we may as UK NTL partnership Any guidance on bid for roughly in level $40M.M competi A-255 Running models now. Aim believe is wer ive three years bids but not which is what roughly we range of OTT Should out bid we seek partner several get parties Risk.in Have been approached by doing as Japan and this is to ipport nal their bids rights on PC with geographic side. we less than opti carve outs such China where extremely popular 26LGe$4fJ..y CONFIDENTIALFOR INTERNAL USE ONLY A-256 Case 1:07-cv-03582-LLS Document 166-128 Filed 03/18/10 Page 1 of 2 Redacted Pursuant to Protective Order at Request of Defendants i ~Figueira Decl. Tab To: From; Cc: "Anthony 'Z' <:anthOnyZ@google.com>,"Sathya Smith" <sathya@goog~'~' "Patrick Walker" <Pjwalker@googIe.col'!1> 2007-02:.00 15:22:37 GMT rlilp-------rII i:' !ot !:t !i 127 Bee: Recefved Date: SUbject: fyi Fwd: Football, soccer, Premier League - - - - Forwarded message '.'---From: Mark Yoshitake <myosrulake@google.com> Date: Feb 8. 2007 1:33 AM Subjecl: Re: Foo1ba1l, soccer, Premier League To; Patrick Walker <pjwalker@google.com> Cc: Kevin Yen <kyen@youtube.com>, Eric Mauskopf <mal:.lSkopf-@google.oom>. Ken MOIoyama <kerm@google.com>, Glern OIis Brown <gbrown@google.com>. Jeff Nathenson <jElffn@goCigle,com>. Richard Kuo <rKOO@goog/e.com> Guys - checking 00 this. bvt I'm rot aware of any exisling method to pull teams. There is ftttle 'JI"slbfllty on YT systems on clicks. analytics and Slats... we ara JUSt gettiIV to core stale Irke reverua. video playbacks etc so I wotJd not expect 1tis to be sorTIething thaI Is PJSSible in the short term. I wiJIlet you. know wtat we have once I hear back. . ttis data BOO am Checking with ergdata -Mark On 2IT107, Patrick Walker <pjwalker@google.COI'n> wrote: > > r lrtS K.evlO. Ilmrrg IS qUie entreal as there's a deadline mid > next week to put in a proposal for English Premier League rights g~1y > and we're trying to run some commercial models to gwge value based on VIdeo > usage in the categories listed below. > Premier League spelling Is correct. > ;;;. Let lIS koow if you have further questions. :> > Patrick > > > On 2f8!07, Kevin Yen < kyen@youIube.com>wrote: > »Mar1<. > > A request from the EU saJes team that » :> > Patrick and Jeff can jl.lTlP in with more detailsfcor lectioilS. might OOo:me a recurring need. > ::.-For ng terms: > > 1. soccer > :> 2. football > > 3. Premier League (sp?) >:> > :> ...what are: > :> a # searches for the above done on YT daily :> :> b. # titles with tagged with tJ-e above > > C. # lilies with the above in the title text . ~-"~;.~i: ..iJ,;l HighLy Confident~~ 000001-00214966 A-257 Case 1:07-cv-03582-LLS Document 166-128 Filed 03/18/10 Page 2 of 2 > > PlUS. the above Slats on % baSis. 127-0002 ../"'~.' !) » :> ;> ;> I have no idea of feasibility and patrickljeff can better slate the > needllmportance, bull'm just getting the ball rolling. » »;» Regards. ;> ;> Kevin A. Yen ;> ;> Manager. StrategiC Partner :>:> Call » t:US » Call USl~+:1~~3;!:~~!~~ CaJl<javascripl:void(O};> » > > :> ;>:> Patrick Walker ;> Head of Video Partnerships > Europe, Middle E~ .f!< Africa > ;>Goog/e ;> Belgrave House > 76 BuckIngham Palace. Road :> London SW1W 9QT > OffIce: GB +44 <javascrfpt:voi(l(O):> > Mobile: GB +44 <:javascrfpt:void(O);> > pjwalker@google.oom :> pjwalker@youtube.com Malk Yoshiteke, SeriorTedn:lIogy Program Manager I Conlent Partnerstips myoshltake@googIe.oom I t: US <javascrtpl:void{O);> · · · · Calkjavascripl:vold{O);> I c: US +1 <:javascrlj:t.:voi~a11 <javascliptvold{O);;> It; US +1 <Javascrtptvoic:f(o);;>~avascnpt:void(O);> +1 Patrick Walker Head of Video Partnerships Europe, MfddIe East & Africa GoogIe lIi.gbl.y Confi.dential. GOOOOl.-002U967 A-258 ..Q Redacted Pursuant to Protective Order at Request of I- I'Q U CI.I N Q :I- lD ~ Defendants I'Q ~10l1)(lf cr~la4 = en u:: 'Qj W .0 <0 ..... N r-J ::: 0 >C C :=1 0 ......., t ct1 .-) CJ ~ E 0 :::l 0 Cl. $ ..c UJ -> r llighJ.y Conf:ident:ia.1. :Expert Ads r Li.cs G'OOOOl-- 021:L~938 A-259 H i g h l y Con:fidentiaJ. Expert ~ Ads, Lies G00001-02111939 A-260 o o o ('I) CD ~ :J en Q) ~ ..0 :::J as .4,> c :l a: ~ ~. (/) 'I) I0 0 CJ :::J. - >Expert Ads, Lies Highly Con£identi~_ GOO001-02111940 "< a o ~ i-' "', ~ ~ "', 2008 Gross Margin g< ., rI' "', ~ l'J >8 Ii) A-261 r+ ~ );' P, t~ r 1-" [) til I , Rev. f----------ll ' § o ... Direct Music Rev., & Costs Indirect Rev. &< Costs 162-0004 I o ;;. Kl I-' i-' 1.0' M!> I-' A-262 N CD a a a to -OJ !ctS c .f!l tn (..) ~ 0 ~ .. cr: ...... (.) Q) Q) >- U) CJ) =e C. ~ 0 '(!j 0 0 m 0 en tb 0 ~ C\I a: '(;) :3 <U >- 0: :E. +oJ U. Q). ~ b High1y Confidential Expert ... Ads, Lies (100001-02111.942 ",. ::z:: '§Music Fiev'enuG Music Costs. '< f-i 2008 - 200;9 Total Margin, by 'Country Indirect Revenue & Costs Musio N'On Music· o (') "', cos\IV alch GrO$$ ~ Musio cos· COS, Non 1ndil'llct N~t ",. m rt' Search 1\ Olliei o Country Page Publisliing Rev. Label Partner Rev. Net Relio1. Mi.Jsic Partner· Net Rev. 2· Rev. 3 ~ Signed { Garmany Publishing ", N.ltherlands Agreements US LJ~ i t<.l Austra!ia, .Brazil China France Hong Kong India A-263 Ii rt ~ Unsigned Pubfishing Agreements r:: Cl to Japan I{orea. Mexico NeW Zealand Singapore Taiwan I(eland Israel Italy Poland Portu9al Russia Spain Turkey Noles: 1) 162-0006 8 o o 2) i-' o I 3) Revenue neLof. direct coot'! atllibu!able to MU$ic and its -associated licensing aglflernents Includes revenUe~ for non m~l!>.lc pwlner conte.nl'(content whic.h contains r:nu~ic but music is, noUhe primary foclIs);, anr,l exp!'lns9$for pa,rtner paymemts .,ssoci?ted' with Iicel1sii1g i3greemen1f) and l"(1onetiz(ng the watch pages. Indirect Net Revenues reflect reVemJ6S which, are jeopardized i1agreernen! is not loe.ached with music publisbsis ~;) I-' i-' i-' J,O' LV Hi> A-264 en .· ·· -- c o -- ·· -I-' N --' +- ~ Q.) ~ o C Highly Confidential Expert - Ads, Lies G(){)OOl-Q2111944 '§. :,,-: x "< a f-' Global Music: Publishing Coverage 0 ~ ~ ". Ii' i:l ". ~ ($1\11 i) US APLA Au.tr.lla' BRAZIL CHINA HONG KONG INDIA JAPAN ME)(IQO NewZe~lanp t::l SINGAFORE K'Glea i A-265 rt ~ r~IWAr~ EMEA FRANCE ~ - ~ERMANY IRELAND ISRAEL 0 r:: ITALY til NETHERLANDS POLANP PORTUGAL RUSSIA SPAI" TURKEv UK 8 162-0008 0' o = Not currently maneiizingsite Monetizing non-music contentonly; Publishing agreement not signed, = Monetizing music & non-music content; Publishing agreement signed I I\) I-' "" o "" "" (0' M!» 1)1 A-266 162-0009 -- H i g h 1 y Confidential Expert -Ads, Lies GO0001-02111946 :t: \C.l ~ "'" o ~ "'. ~ o Music Deal Landscape -Each individually aggregates:> 10% 6f market -Require revenue guarantys rt i:l "'" ~ ·t:~ch individually aggregates> 100/0 of market. -Require revenue guarantys . " t;J A-267 i t"! rt ~ I-Each aggregate,s for an entire co'untrylregion -We can't monetlze on "'any'" VT watch pages with music (e.g., movies, tv,. music videos) without Ilcenses from the societies -Require revenue guerantys b! f'. o til -Highly fragmented -No one organization aggregates> 1% of market 162-0010 § i-' o o ,,) I i-' i-' i-' ol\> -..J \0' II: ",. ~ ~ ",. ~ o Q YT Music: Key Assumptions .., Proportion Watch/SearCh 9/0 MoneUzabl e Watch. page: content ",. rt ~ ~ .. -%,Watoh/Search & Other Page Views · Revenue i Search Video Ads Search Display Ads Watch In-video Ads Watch Display Ads t<J · Rate Card (CPM) A-268 ti rt ~ 'Yo. Sell. Througl1 Search (blend) % Sell. Through Watch (blend) n ~ to .. Watch (blended) Search & Other (blended) Sell Throug.h (Direct Sells)1 '. ECPM on monetizable music, content g 162-0011 I-> o t;:i 1 o !\) I-' I-> ~ Hi> \0' co ;:c: ",. ~ '§. a o ",. ~ YT Key Assumptio'ns: Calc:ulating Watc:h P:age Revenue ",. m r1' (Inmn) ~ Page Views Tcil81 ,'lJBiorelaied vieViS ~'. WetCI1:relatoo VlelVc: % 3,"~rch relalad views: MGne:izabie watch vieWS/lm,,1 vi~v;~; Mcne:it.:t>I~· watch views Rate Card i t::I Slsrq1 Video Ads S"",,,I'] Displ"y i\ds Wetch psge Displai' W.tth P~ge 1i):vida9 A-269 Ii rt Selii!1ru % seH Ihru ·se~HC") % selltl,ru mo"efizal:)!e wat<;n ~ ~ ECPM on monGliz"ble music coni.:nl Watd) Segrdl n tQ GrOBS revenU9 Watth pilge rsvsnue Seardl ravenue Other page r~ver~a %wl\tcl1 %~earch Q,r? !!lthe,r ECPM oh all music contenl WatC!-) Ss"dl Other SearcH & .other 8 162-0012 I-' o Q N I-' I-' I-' o I (0' Hi> \0 ! Music Reven.ue Music CoSts :fJ·: x 20:0'8 Total Margin, b'y Country Iridirect.Revenue: &. Costs M~Jsic Q fJ.· ~ cosWatqh Nqn Music § Gro$$ fJ· rt cos. COS-Non rndite.c.t t-Jet, ~ Signed Publishing { Agreements Australia Brazil China 'France t::l Hong Kong India i A-270 Ii Japan rt Unsi(1ned Korea Mexico New Zeala.nd; ~ Puhlishing Agreements :Sj~apol'e ~ o to Taiwan Ireland Isr.ael. Italy Pol.and Portugal Russia Spain Turkey Notes: g 1) 162-0013 o o· 2) """ o I 3) Revenue net of direct costs aHributable to Music and its associated licensing agrE)Smeots· Includes r:evenueS fQr non ITw~ic p~rtner conte.nt:(content WhlGJl cont;;lins mU$ic bll.t m.usJc is not th<! primtlry focus);, and expE:>nse~ for'partner payments associated' with IiQensihg agreements and rl1.of1etizlng the wa~ch pages. Indirect Net Revenues·r:eflect revenues: which. ,are jeopardized ifagleernent is not reached witb music publishers i\} i-' i-' i-' \0 Lr! o 'I' II: fo'. '§. ~ Mus'ie Reve.nue Music c.csts. 20:09 Total Margin, b:y Country topired Revenue & C:ost.s Non Music Net Re....' o cosWatch o ~ fo', GrpS'$! Music COS - Music Re\l. ~ In dlrecf: Net Net. Rev;2 Search & Otlier r1' fo'. ~ COllntry Publishing Page Label Partner Rev: COS -Non MusicPartiler Rev.3 Signed { Germany Netherlands p. ~I ..bl.is.flin 9 . Agreements .. UK US Australia t;j i Brazil China ,Franoe HongK(mg India rj A-271 rt Japan UnSigned ~ Publishing Agreements l'l ~ tQ Korea Mexico New ZealM.d Singapqre Taiwan 'Ireland Israel Italy Poland PqrtUgal HUBsie Spain Turkey 8 162-0014 o o· I Notes: 1) RevenUB nEit of direct costs aliciblltable ttl M~sic and its associated licensing agreernsl)ts, 2) InctLldE'.s ~venUe$ for non rnLls(c; p~rtner contemt:(content Whie'!1 contains r.nll~ic but musjc is not the primMY focus);, and eXPense.;; fOI'PalinerpaYIl1\11nts flssociated'witflli~ensing agreements and mOnetiz[ng the wa~Gh pages, 3) Indirecl Net Revenues.r:efled revenues whioh ,are jeopardized i(agreement is rmt r9.ached witb music publishers t\l 1-' "" o "" "" (0. lJ1 "" 1-'- I%: I I-(l ~ ·GI,obal Musi'c P&L ('l 0 t:t 1"-. g; t-h ID (i" ($ iii mnj: 1-'- ~ Revenue RV r~[.Jion US APLA (.Japan) .EME"; G'oss rev. 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