LegalZoom.com Inc v. Rocket Lawyer Incorporated

Filing 61

DECLARATION of Hong-An Vu In Support of MOTION for Summary Judgment as to AND/OR ADJUDICATION; MEMORANDUM OF POINTS AND AUTHORITIES IN SUPPORT THEREOF (REDACTED) 60 filed by Defendant Rocket Lawyer Incorporated. (Attachments: # 1 Exhibit A, # 2 Exhibit B (PART1), # 3 Exhibit B (PART 2), # 4 Exhibits C-E and M-O)(Vu, Hong-An)

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you get charged $99
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there was a customer help line
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» might try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» for another opinion
Q14c Why did you not choose to take the free trial<< insert >>?
» i'm not in a hurry, so can search more on this
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» help availabe from the company
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Narx
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -797-

SURVEY 14-0603, CASE ID 2781
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
» Technology
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 65 or older
S5 Please indicate the state in which you reside.
» Oregon
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.completecase.com
» www.uslegalforms.com
Q3a Why did you select this company? www.rocketlawyer.com
» Used them before for a power of attorney. Included all states. Free. Legally binding.
Q3a Why did you select this company? www.completecase.com
EXHIBIT B -798-

» Simple. Direct.
Q3a Why did you select this company? www.uslegalforms.com
» Legal forms available to download. Simple.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» You can get the exact form you need. Questions are easy and direct. When the form is filled out you can print
it. You can have a free trial, or sign up and pay if you are going to have a lot of legal documents you need. You
can easily cancel. Very easy process.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 30 days free. You can cancel at anytime before the 30 days are up and pay nothing.
QC11a How would you describe the free trial offer to a friend?
» Works great - very easy. No hidden surprises.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30 days.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call, Chat, Email.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Look at the other sites to compare what they are offering.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Because it provides me with what I need and it is free - no hidden surprises.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
EXHIBIT B -799-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» American Greeting, Join Me
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -800-

SURVEY 14-0603, CASE ID 2816
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -801exploring further based on what you see?

» www.legalzoom.com
» www.bizfilings.com
» www.incforfree.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Talked about learning about incorporation
Q3b Anything else? www.legalzoom.com
» protection of assets
Q3a Why did you select this company? www.bizfilings.com
» fast & affordable
Q3a Why did you select this company? www.incforfree.com
» free
Q3a Why did you select this company? www.mycorporation.com
» lists both incorporation & LLC
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not interested in california
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» wanted to know its location
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems to cover everythng needed to incorporate
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
EXHIBIT B -802-

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» billed a monthly fee
Q12c Anything else?
» have to cancel in 7 days
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email or call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» probably not buy. didn't like automatic monthly fee
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» don't want to select first site looked at
Q14b2 Any other reasons?
» didn't like continuing monthly fee
Q14c Why did you not choose to take the free trial<< insert >>?
» not sure
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -803-

SURVEY 14-0603, CASE ID 2844
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.incforfree.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Seemed comprehensive
EXHIBIT B -804-

Q3a Why did you select this company? www.bizfilings.com
» Seemed comprehensive and not to one state
Q3a Why did you select this company? www.incforfree.com
» Liked the free part
Q3a Why did you select this company? www.mycorporation.com
» Seemed comprehensive and not to one state, can do online
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Seems like it may not be respectable with "zoom" in the name
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» CA state - I live in MN
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It was for CA, I believe
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» There is a cost to file the paperwork, but then a continued fee after that which I don't understand.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» One portion said you would be billed $39.95 each month after the trial period, but the last page I thought said
EXHIBIT B -805$59.95.

Q12c Anything else?
» The trial period was 7 days long
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can chat live with someone or call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Probably look at another option since I don't want an ongoing fee.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» If I just want to incorporate, I don't want to pay for continuing legal fees.
Q14c Why did you not choose to take the free trial<< insert >>?
» I will need help incorporating, but I don't know that I will need continuing ongoing legal advice
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Recommendations from colleagues 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -806-

SURVEY 14-0603, CASE ID 2859
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» New Jersey
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
EXHIBIT B -807-

» Look more like a list or how to and also not state specific
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Looks easy to use, screen by screen guide for a legal documents
QC8 Anything else?
» Liked the free trial offer
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Print document and use site free for a week
QC11a How would you describe the free trial offer to a friend?
» looks good
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» one week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» yes
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» look into Rocketlawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» free trial seems like a no lose, try and before paying
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
EXHIBIT B -808» Advertisement

» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix, Amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -809-

SURVEY 14-0603, CASE ID 2866
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» Real estate contract
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
EXHIBIT B -810-

» www.incfile.com
» www.incforfree.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Name
Q3a Why did you select this company? www.legalzoom.com
» Recognize from commercial
Q3a Why did you select this company? www.rocketlawyer.com
» "Free"
Q3a Why did you select this company? www.incfile.com
» "$49"
Q3a Why did you select this company? www.incforfree.com
» "Free"
Q3a Why did you select this company? www.mycorporation.com
» "$69"
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seemed very easy to use, just fill in blanks
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» 800#
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Trial offer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
EXHIBIT B -811Q14b1 What made you decide to << insert >>?

» Need to compare
Q14c Why did you not choose to take the free trial<< insert >>?
» Need to compare
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -812-

SURVEY 14-0603, CASE ID 2869
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» South Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.mycorporation.com
EXHIBIT B -813-

Q3a Why did you select this company? www.incorporate.com
» It showed what I wanted
Q3b Anything else? www.incorporate.com
» No
Q3a Why did you select this company? www.legalzoom.com
» Again, showed what I was looking for
Q3b Anything else? www.legalzoom.com
» seen commercials on TV
Q3a Why did you select this company? www.mycorporation.com
» Showed what I wanted
Q3b Anything else? www.mycorporation.com
» None
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» nothing is free
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» nothing is free
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» only remember the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Do-it-yourself. Help provided if needed, payment, delivery of tax ID, other optional material.
QB8 Anything else?
» The website was more professional than I thought-don't like the name Rocket Lawyer
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
EXHIBIT B -814-

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would consider it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» want other personal experiences
Q14c Why did you not choose to take the free trial<< insert >>?
» not sure-you get what you pay for
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» explanation of different incorporation methods
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -815-

SURVEY 14-0603, CASE ID 2882
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
EXHIBIT B -816-

» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.totallegal.com
Q3a Why did you select this company? www.legalcontracts.com
» website seems legitimate
Q3b Anything else? www.legalcontracts.com
» n/a
Q3a Why did you select this company? www.totallegal.com
» website seems legitimate
Q3b Anything else? www.totallegal.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» very gimmicky
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» does not sound very professional
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» a website that is very easy to use and create a lease agreement
QC8 Anything else?
» there's a monthly/annual fee for membership
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall. EXHIBIT B -817-

» it is only for one week
QC11a How would you describe the free trial offer to a friend?
» if you only need lease agreement assistance once and want to get a feel for what it should look like, try the
free trial
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» option to switch to monthly
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» save site for future reference
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» enjoyed the simplicity and would like to try it out
Q14b2 Any other reasons?
» n/a
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -818-

SURVEY 14-0603, CASE ID 2901
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
EXHIBIT B -819-

» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» accurate and affordable! Also, in any state
Q3b Anything else? www.incorporate.com
» phone # included
Q3a Why did you select this company? www.legalzoom.com
» to "learn"
Q3b Anything else? www.legalzoom.com
» protecting personal assets info
Q3a Why did you select this company? www.bizfilings.com
» fast and affordable
Q3a Why did you select this company? www.incfile.com
» a phone # is included, and for "minutes and bylaws" info
Q3a Why did you select this company? www.mycorporation.com
» "packages"...would browse these
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it is in CA... I am not
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» I am not in CA
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» I don't
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it is simple to complete
QB8 Anything else?
» is a free one month trial
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
EXHIBIT B -820-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» then you pay $39?? monthly
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» a toll free #
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would try it!
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» seems simple and fair
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -821-

SURVEY 14-0603, CASE ID 2902
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Technology
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» It seem closest to what I wanted
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Rocket sounds juvenile
Q4b Please tell us why you did not << initially >> select www.officeconsultants.com?
EXHIBIT B -822» I didn't want forms

Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» The website looks easy to use and professional
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» One week for free
QC11a How would you describe the free trial offer to a friend?
» One week for free
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Your credit card or nabk account is charged?
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Probably an email address or phone number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» check out their website
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It suits my short terms needs
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
EXHIBIT B -823Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?

» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Sensa
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -824-

SURVEY 14-0603, CASE ID 2903
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Louisiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
EXHIBIT B -825» www.bizfilings.com

» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» It seems to be an informative website.
Q3b Anything else? www.legalzoom.com
» Doesn't present as a sales push.
Q3a Why did you select this company? www.bizfilings.com
» Looks like it will be informative regarding necessary business filings and reports.
Q3a Why did you select this company? www.mycorporation.com
» Immediately noticed that it has the option of an LLC not just a Corporation.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» sounds like a gimmick offering something for free
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» just not even thinking about a CA company incorporation. I would have to research more about why to
incorporate in CA vs other states.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is misleading. The offer says "Free" but you are committing to a monthly subscription plus additional fees.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are automatically charged $59.95 monthly.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -826» I think there may have been a number to call.

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Still not go through Rocket Lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I would research for incorporation requirements and possible register online through a service or on my own,
but not through a "free" trial offer.
Q14c Why did you not choose to take the free trial<< insert >>?
» Most times I have found that "free" trial offers are difficult to cancel and almost impossible to stop the billing
and then receive credit for them.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» don't remember specifics
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» I don't know

EXHIBIT B -827-

SURVEY 14-0603, CASE ID 2955
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» Tv ads
Q3b Anything else? www.legalzoom.com
» No
EXHIBIT B -828-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Top search find
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» Didn't look that far
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Same type ad, different name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» They can Handle all aspects of incorporation filings
QB8 Anything else?
» No
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You will have to pay the fee
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Phone or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -829» Might consider them as a top contender

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I like personal referrals
Q14c Why did you not choose to take the free trial<< insert >>?
» I'm cheap
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -830-

SURVEY 14-0603, CASE ID 3010
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
» Landlord/tenant matters
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.buyerpricer.com
» www.rocketlawyer.com
» www.jsbusinessproducts.btobsource.com
» www.officeconsultants.com
Q3a Why did you select this company? www.buyerpricer.com
» free
Q3b Anything else? www.buyerpricer.com
» simple
Q3a Why did you select this company? www.rocketlawyer.com
EXHIBIT B -831» free forms

Q3b Anything else? www.rocketlawyer.com
» dito
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» simple
Q3a Why did you select this company? www.officeconsultants.com
» free
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free trial different packages
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» a weeks free trial
QC11a How would you describe the free trial offer to a friend?
» free weeks trial
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» a week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» not sure
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» not sure
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» choice
Q14c Why did you not choose to take the free trial<< insert >>?
» one week free trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -832» Price 2

» Brand name 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -833-

SURVEY 14-0603, CASE ID 3049
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.officeconsultants.com
Q3a Why did you select this company? www.officeconsultants.com
» Description indicated free and downloadable forms available.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
Q4b Please tell us why you did not << initially >> select www.buyerpricer.com?
» Primarily the name of website did not appeal to me.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Name of website did not give me high confidence. Also, based on description, led me to beleive was online
contract versus downloadable.
EXHIBIT B -834-

Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Free trial is available followed by monthly and annual payment plans to access the site and resources.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I beleive a one week free trial offer to use the services on the website including document creation and
download.
QC11a How would you describe the free trial offer to a friend?
» One week trial offer to use the services of the site including completion and downloading of documents such
as a bill of sale.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Moves to a paid plan but do not recall the timeframe or billing schedule of the paid plan.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online or via phone
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Most likely review offer more closely as, when needed, would be for a one time event and not a recurring need
i would have. Would look for downloadable form elsewhere that was free with no committment/trial offer
attached.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Buy the form (without the free trial)
Q14b1 What made you decide to << insert >>?
» My legal needs are intermittent and paying a monthly or annual fee would not make economic sense.
Q14c Why did you not choose to take the free trial<< insert >>?
» I would have no intent to move forward with a paid subscription. The free trial type of offers are a hassle to
unwind if you truly do not intend to use the service ongoing.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -835» Price 1

» Customer reviews 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Credit monitoring services, amazon prime, american express travel, netflix
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -836-

SURVEY 14-0603, CASE ID 3070
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.incorporate.com
» location in the results
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -837-

» familiar with legal zoom through its advertising
Q3a Why did you select this company? www.rocketlawyer.com
» description of 5 minutes to complete
Q3a Why did you select this company? www.incfile.com
» description of $49 price point
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» quick and easy process with multiple add-on options
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» not sure but i would assume charges would begin
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» phone or web
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» consider rocket lawyer as an option
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» my normal practice of decision making, i normally review a few options
Q14c Why did you not choose to take the free trial<< insert >>?
» a wrong decision even for something that is free can have consequences
EXHIBIT B -838-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» fitness tracking websites
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -839-

SURVEY 14-0603, CASE ID 3115
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -840-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incfile.com
» www.incforfree.com
» www.delawareinc.com
» www.calfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» It had the information clearly posted in it's subject
Q3a Why did you select this company? www.legalzoom.com
» Again, it had the service clearly posted
Q3a Why did you select this company? www.rocketlawyer.com
» Because it says it is free
Q3b Anything else? www.rocketlawyer.com
» Free also makes me a little hesitant. Free also tells me that there will either be hidden fees or that I'll lose
customer service, if i need it. Nothing is truly free.
Q3a Why did you select this company? www.bizfilings.com
» Because it's clear.
Q3a Why did you select this company? www.incfile.com
» Again, the service is clearly labeled.
Q3a Why did you select this company? www.incforfree.com
» same as before.
Q3a Why did you select this company? www.delawareinc.com
» same as before.
Q3a Why did you select this company? www.calfilings.com
» Same as before.
Q3a Why did you select this company? www.mycorporation.com
» See previous.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was pretty much free, with some offers for other products sprinkled in. The only costs that were a
EXHIBIT B -841requirement were state filing fees.

Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Calling customer support.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» complete the filing.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» to get more information.
Q14c Why did you not choose to take the free trial<< insert >>?
» because free trials usually include on-going payments that are hard to cancel.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit monitoring.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -842-

SURVEY 14-0603, CASE ID 3129
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.directincorpoation.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
EXHIBIT B -843-

» Seems legit
Q3a Why did you select this company? www.legalzoom.com
» I like the name
Q3a Why did you select this company? www.rocketlawyer.com
» I like the name
Q3a Why did you select this company? www.directincorpoation.com
» It's direct
Q3a Why did you select this company? www.mycorporation.com
» Seems interested in me.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» $90 fee
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact them.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Look into it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» This survey
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -844-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -845-

SURVEY 14-0603, CASE ID 3183
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Estate planning
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.lawdepot.com
Q3a Why did you select this company? www.3stepdivorce.com
» it was number 1
Q3b Anything else? www.3stepdivorce.com
EXHIBIT B -846-

» it was number 2
Q3a Why did you select this company? www.lawdepot.com
» they are top company for these services
Q3b Anything else? www.lawdepot.com
» they are second top company in the search results for these services
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.uslegalforms.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» i dont like their service
Q4b Please tell us why you did not << initially >> select www.divorcewriter.com?
» i have never heard about them
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» very information rich
QC8 Anything else?
» easy to navigate and easy to use
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» free trial for 30 days
QC11a How would you describe the free trial offer to a friend?
» good service to avail
QC11b Anything else?
» good service to avail
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you have to start paying
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» its through chat
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
EXHIBIT B -847Rocket Lawyer website, what are you likely to do?

» do it myself
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» i want to try but not pay upfront
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Brand name 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -848-

SURVEY 14-0603, CASE ID 3187
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
EXHIBIT B -849» I am or would be the primary decision maker

S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
» www.completecase.com
» www.uslegalforms.com
Q3a Why did you select this company? www.lawdepot.com
» Free - use as much as possible before engaging lawyer
Q3a Why did you select this company? www.completecase.com
» Lets me explore options
Q3a Why did you select this company? www.uslegalforms.com
» Resource site for forms
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Duplicative of the one's I already picked
Q4b Please tell us why you did not << initially >> select www.divorcewriter.com?
» Not in Mass....
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Simple; easy
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 1 month (but still had to provide a credit card)
EXHIBIT B -850-

QC11a How would you describe the free trial offer to a friend?
» 1 free month
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Start being billed
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact info was provided
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» look at site again
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» Not needed for my purpose and hate providing cc# for free trials...
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 1
» Personal experience on the website 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» not specifically but numerous
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -851-

SURVEY 14-0603, CASE ID 3260
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 1 - Definitely will not
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» nope
Q3b Anything else? www.incorporate.com
» nope
EXHIBIT B -852-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» nope
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» nope
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» nipe
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» nope
QB8 Anything else?
» nope
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» na
Q12c Anything else?
» na
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -853» na

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» na
Q13c Anything else?
» na
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» na
Q14b2 Any other reasons?
» na
Q14c Why did you not choose to take the free trial<< insert >>?
» na
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» na
Q15c Anything else?
» na
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -854-

SURVEY 14-0603, CASE ID 3271
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
» Technology
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Didn't have to --- I already knew of a name and just went directly to the site
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.3stepdivorce.com
» Gain knowledge of divorce process. Hopefully find someone who can help me find cheapest divorce
agreement.
Q3a Why did you select this company? www.rocketlawyer.com
EXHIBIT B -855-

» It stated "3 easy steps"
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It seemed fair
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» For one week
QC11a How would you describe the free trial offer to a friend?
» One week free and various prices charged for various time periods
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Prices charged thereafter
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online chats or call
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Chat online or call
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("Chat or call")
Q14b1 What made you decide to << insert >>?
» Prefer talking to live person
Q14c Why did you not choose to take the free trial<< insert >>?
» To clarify if I understood it right, I would want to talk to live person
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
EXHIBIT B -856» Brand name

Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -857-

SURVEY 14-0603, CASE ID 3274
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» Cost
Q3b Anything else? www.rocketlawyer.com
» Free
Q3a Why did you select this company? www.incfile.com
» Cost
EXHIBIT B -858-

Q3b Anything else? www.incfile.com
» Low Cost
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» know legalzoom
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» don't know the web site
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Navigation of the site seemed very easy
QB8 Anything else?
» Friendly web site
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» One Week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online service
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Incorporate
Q13c Anything else?
» Seemed user friendly
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -859» Pay for incorporation services (without free trial - $99.95)

Q14b1 What made you decide to << insert >>?
» You eventually will have to pay
Q14c Why did you not choose to take the free trial<< insert >>?
» Nothing is free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Ease of use
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Personal experience on the website 2
» Ease of use 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Wills
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -860-

SURVEY 14-0603, CASE ID 3299
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 65 or older
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -861exploring further based on what you see?

» www.legalcontracts.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalcontracts.com
» The word free caught my attention.
Q3b Anything else? www.legalcontracts.com
» Print immediately also.
Q3a Why did you select this company? www.rocketlawyer.com
» Free caught my attention.
Q3b Anything else? www.rocketlawyer.com
» I have used rocket lawyer before.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It is good for a free week of service.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» A weeks free trial.
QC11a How would you describe the free trial offer to a friend?
» You could used their services for a week Free.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Your then charged a monthly fee.
Q12c Anything else?
» You also have an option to extend for a year.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Ask them online.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Try it for the free week.
Q13c Anything else?
» If I think I would use it often probably sign up.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
EXHIBIT B -862» To see if it would suit my needs.

Q14b2 Any other reasons?
» Would minimize my cost until I knew I liked it.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» access to a lawyer for review
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Opportunity to try the service for free 1
» access to a lawyer for review 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Luminosity, Rocket Lawyer, games
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -863-

SURVEY 14-0603, CASE ID 3303
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
EXHIBIT B -864-

» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of Legal Zoom - I think they advertise on TV.
Q3a Why did you select this company? www.rocketlawyer.com
» I have also heard of Rocket Lawyer - not sure how, though.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The pricing was confusing. I didn't understand what the "free" offer was that billed you $39.95/mo afterward.
What do you get for that? And what is the term? It is just until you pay off the $90 incorporation fee? Or is it
ongoing, but includes other legal services. I found this very unclear.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a customer service phone # to call on each page.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Ask more questions about what the Rocket Lawyer monthly fee includes/is for and check out some other
services.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I like to comparative shop. And I wasn't sure about the Rocket Lawyer pricing.
Q14c Why did you not choose to take the free trial<< insert >>?
» I need more help choosing a company name - your info said it couldn't be something already in use, but how
do I find that out? That is actually something I would pay for help with.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -865-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix, Hulu Plus
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -866-

SURVEY 14-0603, CASE ID 3305
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
EXHIBIT B -867-

» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
Q3a Why did you select this company? www.incorporate.com
» Because it seemed most dignified and it mentioned small businesses.
Q3b Anything else? www.incorporate.com
» It didn't look cheap.
Q3a Why did you select this company? www.legalzoom.com
» I've heard of it.
Q3b Anything else? www.legalzoom.com
» It seems more established. Not just set up to get your $49.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Sounds cheesy and incorporating my business is too important for unknown people at some internet company
to do it in 5 minutes. Not trustworthy. Rocket Lawyer does not inspire confidence.
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» I'm not in Delaware, and I'm not trying to hide anything. Delaware is known for shady companies incorporating
there for reasons unknown to me.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It advertised some of the cheapest services. I think it was specific to California.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» $90 for California in 3 to 5 weeks. $500 for e filing in 3 days. $40 for a "company seal" and fancy notebook.
Some kind of trial offer and monthly fee, but why would you need a monthly fee?
QB8 Anything else?
» Monthly fee not mandatory.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
EXHIBIT B -868» I don't know

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You can end it.
Q12c Anything else?
» Otherwise there is a fee, but I don't know what.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call. Webchat.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Compare it to other companies.
Q13c Anything else?
» Read the About Us and FAQ sections to try and figure out what this company is. Does it require a law license,
for instance?
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» The decision is too important to leave up to an Internet company. What if something goes wrong? Who is
responsible?
Q14b2 Any other reasons?
» I don't understand what the trial period is for. All I would do is incorporate my company and then assume my
relationship with the incorporator is finished. Does this mean my company is out of compliance if I don't continue
to do something? Would rather pay a lawyer and do it right.
Q14c Why did you not choose to take the free trial<< insert >>?
» Trial for what? See previous answer.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Ancestry.com
EXHIBIT B -869Q15d Did you ever decide to enroll in any free trial programs that were offered?

» Yes

EXHIBIT B -870-

SURVEY 14-0603, CASE ID 3332
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Kentucky
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.mycorporation.com
EXHIBIT B -871-

Q3a Why did you select this company? www.legalzoom.com
» Radio spots influenced decision
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» The word "free"
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.mycorporation.com
» Radio spots influenced decision
Q3b Anything else? www.mycorporation.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» easy, fast and costs $90.00
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Pay the $90.00 or nothing happens
Q12c Anything else?
» no
EXHIBIT B -872-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» do not remember
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I might give them a try
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» It was only $99.95
Q14b2 Any other reasons?
» no
Q14c Why did you not choose to take the free trial<< insert >>?
» I feel it would not be done correctly
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -873-

SURVEY 14-0603, CASE ID 3485
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Connecticut
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -874available?

» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.ezlandlorrdforms.com
» Sounds less confusing
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I recognized the EZ Landlord forms company
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» Doesn't sound specific enough to my needs
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Seems pretty thorough
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I do not recall
QC11a How would you describe the free trial offer to a friend?
» Can get forms free
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call them?
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Check other competitor prices
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It's free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
EXHIBIT B -875-

» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -876-

SURVEY 14-0603, CASE ID 3521
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -877» www.rocketlawyer.com

Q3a Why did you select this company? www.rocketlawyer.com
» I'd be curious how they defined "free".
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» The ad just didn't attract my attention. Nothing stuck out.
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Didn't attract my attention. It seemed middle of the road.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» As I suspected, it's not free, only the trial membership is free and there are lots of other things that have to be
paid for.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You start to pay.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call their customer service number.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I feel that the ad was misleading but the service seems straightforward and legitimate. I would look at other
services and compare all options.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
EXHIBIT B -878-

» I want to know what all the other options available to me are. Since this really isn't free, I want to compare
what is out there.
Q14c Why did you not choose to take the free trial<< insert >>?
» Because it's for a limited time and I still have to pay fees.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No, but they're all never truly free.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -879-

SURVEY 14-0603, CASE ID 3552
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
EXHIBIT B -880» www.rocketlawyer.com

» www.delawareinc.com
» www.directincorpoation.com
» www.calfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» From description looks like it has helpful information to reference.
Q3b Anything else? www.legalzoom.com
» I believe that i've heard about this firm before.
Q3a Why did you select this company? www.rocketlawyer.com
» Inexpensive option if you know what you want.
Q3a Why did you select this company? www.delawareinc.com
» Make it sound like there is a simple process to follow, if you already know what you want.
Q3a Why did you select this company? www.directincorpoation.com
» Looks like there may be good reference information regarding the different corporation types.
Q3b Anything else? www.directincorpoation.com
» Name check sounds important too.
Q3a Why did you select this company? www.calfilings.com
» Sounds like there is a simple process to follow.
Q3a Why did you select this company? www.mycorporation.com
» Online option sounds interesting.
Q3b Anything else? www.mycorporation.com
» Not expensive
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It's a fairly flexible offer for incorporation documents with a subscription service and a free one week trial
option. I'm confused about why the last page had a $59.95/mo charge after the free period and the $39.95/mo
offer stated in an earlier page. What's the difference? The offer includes an option to just file the incorporation
papers without signing up for a subscription presumably after the free period no services are available without
the subscription. No mention was made of ad hoc service availability. Questions in my mind are what kind and
amount of services are offered for $40 or $60/mo.? I have no idea what kind of services may be required after
the first week or how that matches with what may be included in the subscription.
QB8 Anything else?
» I still have a lot of questions.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
EXHIBIT B -881-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» The number to call with questions was on every page.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'd probably do more online research regarding different types of incorporation. If that was available on the
Rocket Lawyer site I'd start there otherwise I'd go to another site.
Q13c Anything else?
» When I felt I had done my homework and had any questions gathered I would call the Rocket Lawyer line to
get them answered.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» As answered previously I'd want to educate myself first as much as possible before committing to a specific
service.
Q14c Why did you not choose to take the free trial<< insert >>?
» I didn't understand there to be free incorporation processing with the trial offer. Perhaps I didn't read it critically
enough or discarded that as unbelievable.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Clear understanding of scope of services offered
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Clear understanding of scope of services offered 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» phone services, cable TV,
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -882-

SURVEY 14-0603, CASE ID 3597
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -883available?

» Used an internet search engine
» Asked colleagues
» Other specify: ("asked librarian")
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» I am familar with Legal Zoom and like it. It is easy to use and fairly comprehensive.
Q3b Anything else? www.legalzoom.com
» It is written for people like me not in legalize. It offers a lot of free forms and information
Q3a Why did you select this company? www.rocketlawyer.com
» I have heard of Rocket Lawyer and want to know more about them.
Q3a Why did you select this company? www.mycorporation.com
» I want to know the difference in corporation types and LLC.
Q3b Anything else? www.mycorporation.com
» It sounds easy with a variey of choices
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is free for the trial but many of the added features cost extra
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -884» Yes

Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There is a number to call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would compare it to other legal services websites
Q13c Anything else?
» I would also ask colleagues and read reviews of online legal services
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I like to compare many options.
Q14b2 Any other reasons?
» I always do my research and look at many sources of information
Q14c Why did you not choose to take the free trial<< insert >>?
» I want to explore other options before I decide on one service. The free trial will incur charges if I don't
remember to cancel it and even with the free trial there are fees.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» research and reviews in newspaper, journals
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» research and reviews in newspaper, journals 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I don't recall specific company
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -885-

SURVEY 14-0603, CASE ID 3647
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
» www.uslegalforms.com
Q3a Why did you select this company? www.lawdepot.com
» Provided a lgood shell document
Q3b Anything else? www.lawdepot.com
EXHIBIT B -886-

» No
Q3a Why did you select this company? www.uslegalforms.com
» Having the right forms is a huge help in understanding the process
Q3b Anything else? www.uslegalforms.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Title
Q4b Please tell us why you did not << initially >> select www.divorcewriter.com?
» Wrong state
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» I like that it asks the correct questions to start a legal process ...divorce..step by steps good
QC8 Anything else?
» No
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» To file the the initial transaction...if it then goes to a laser and costs additionA I would just see someone in
person locally
QC11a How would you describe the free trial offer to a friend?
» Not to use it
QC11b Anything else?
» No
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Have to speak to someone
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Not use
Q13c Anything else?
» No
EXHIBIT B -887-

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» Only got you a shell
Q14b2 Any other reasons?
» No
Q14c Why did you not choose to take the free trial<< insert >>?
» Was not really free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -888-

SURVEY 14-0603, CASE ID 3700
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.lawdepot.com
» www.uslegalforms.com
Q3a Why did you select this company? www.3stepdivorce.com
» 3 easy steps
Q3b Anything else? www.3stepdivorce.com
» no
Q3a Why did you select this company? www.lawdepot.com
» the idea would be to avoid as many legal fees as possible so this looked easy and inexpensive, worthy of
investigating further
EXHIBIT B -889-

Q3b Anything else? www.lawdepot.com
» no
Q3a Why did you select this company? www.uslegalforms.com
» same as mentioned before....the idea is to avoid legal fees and mutually agree on divorce as cheaply as
possible
Q3b Anything else? www.uslegalforms.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.completecase.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» seems cheesy but I'd probably look if I hads the time, just not my first choice. Again, this is all simple
perception on the "grab you immediately in a few words" capability
Q4b Please tell us why you did not << initially >> select www.com?pletecase.com?
» not sure but I'd investigate
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» seems reputable enough
QC8 Anything else?
» I'd check with friends or an attorney friend before proceding
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» can't recall, looked at 14 sites
QC11a How would you describe the free trial offer to a friend?
» simple..free trial offer
QC11b Anything else?
» nothing else needs to be said
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» website
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» check further
EXHIBIT B -890-

Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» reassurance factor
Q14b2 Any other reasons?
» n/a
Q14c Why did you not choose to take the free trial<< insert >>?
» I probably would have if it excluded me from a massive amount of junk email
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 1
» Personal experience on the website 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» free credit check
Q15c Anything else?
» can not recall but certainly others
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -891-

SURVEY 14-0603, CASE ID 3704
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» West Virginia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
EXHIBIT B -892» Incorporation/forming a business or organization

» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» Heard advertisements before
Q3b Anything else? www.legalzoom.com
» Not really
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Did not look informative or stand out
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» Did not look interesting or informative
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Just the name. It sounded interesting
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Don't remember
QB8 Anything else?
EXHIBIT B -893» Don't remember. All looked the same after a few minutes

Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Don't remember
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Don't remember
Q13c Anything else?
» Don't remember
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Don't remember
Q14b2 Any other reasons?
» Don't remember
Q14c Why did you not choose to take the free trial<< insert >>?
» Did not look like it would help or was worth the trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Advertisement 2
» Customer reviews 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Don't remember
Q15c Anything else?
» Don't remember
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -894-

SURVEY 14-0603, CASE ID 3705
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Connecticut
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
EXHIBIT B -895-

» www.rocketlawyer.com
» www.completecase.com
Q3a Why did you select this company? www.lawdepot.com
» Looks like it would be easy to find answers
Q3a Why did you select this company? www.rocketlawyer.com
» They seem to have answers to all areas
Q3a Why did you select this company? www.completecase.com
» Their tag line of being featured on TV shows
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» You can create legal documents for free for one week. Then you will be charged for the service. Your
documents will be stored even if you cancel the plan.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Free for one week - then you are automatically charged on your credit card
QC11a How would you describe the free trial offer to a friend?
» free for one week
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» They charge your credit card
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» go to the website serbice agreement
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» See a lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» To see if it is as easy as described
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
EXHIBIT B -896important.

» Customer reviews 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Angie's list
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -897-

SURVEY 14-0603, CASE ID 3795
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Hawaii
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
» www.totallegal.com
» www.lawdepot.com
Q3a Why did you select this company? www.biztree.com
» One of the first non advertised
Q3a Why did you select this company? www.totallegal.com
EXHIBIT B -898-

» Second choice, same reason
Q3a Why did you select this company? www.lawdepot.com
» Third choice same reason
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
» same as above
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» This seems like more of a paid adverised site
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» 3 options, free trial
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» one month
QC11a How would you describe the free trial offer to a friend?
» don't know
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» telephone number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» may try using free trial offer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» maybe better services or offers
Q14c Why did you not choose to take the free trial<< insert >>?
» its free
EXHIBIT B -899-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» user friendly
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Recommendations from colleagues 1
» user friendly 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -900-

SURVEY 14-0603, CASE ID 3836
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» 10 minutes
Q3a Why did you select this company? www.incfile.com
» $49
EXHIBIT B -901-

Q3a Why did you select this company? www.incforfree.com
» Free
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» no real offers
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Do not live in California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» looks as I its for California
QB8 Anything else?
» its more money for them to et you a federal ID
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Look elsewhere
Q13c Anything else?
» look for cheaper services
Q14a Which if any of the following options best describe what you are likely to do after having seenEXHIBIT B >>?
<< insert -902-

» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» looking for cheaper service
Q14b2 Any other reasons?
» do some on my own
Q14c Why did you not choose to take the free trial<< insert >>?
» nothing is ever really free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Proactive facial cream
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -903-

SURVEY 14-0603, CASE ID 3856
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incfile.com
» www.delawareinc.com
» www.mycorporation.com
EXHIBIT B -904-

Q3a Why did you select this company? www.legalzoom.com
» Towards the top of the page
Q3b Anything else? www.legalzoom.com
» None
Q3a Why did you select this company? www.incfile.com
» Looks legitimate not free so maybe not a scam
Q3b Anything else? www.incfile.com
» Also has a phone number
Q3a Why did you select this company? www.delawareinc.com
» Because it had Delaware in the name. I am aware that forming a business is Delaware is common like the the
credit companies.
Q3b Anything else? www.delawareinc.com
» none
Q3a Why did you select this company? www.mycorporation.com
» Charged a fee maybe not a scam
Q3b Anything else? www.mycorporation.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Sounds like a scam with "Rocket" in the name
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Not interested in the high taxes and cost of doing business in California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Fast
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» They have many options such a registering for a tax id code, selling you a seal machine with stock certificates
etc.
QB8 Anything else?
» They do as much for a fee as you want them to or they can keep it basic and just file the paper work for you
with the state.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
EXHIBIT B -905reviewed include a free Incorporation offer?

» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You will be charged 39.95 after the first week
Q12c Anything else?
» Can cancel at any time
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Log onto to the website and start filling out the website.
Q13c Anything else?
» I would also need to make sure I had all the information needed to complete it.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Need to see if Rocketlawyer is legit and uses the same steps as other sites and is competitively priced.
Q14b2 Any other reasons?
» I would also check with my state and see if the fees were less if I did it directly through my state
Q14c Why did you not choose to take the free trial<< insert >>?
» Needed more information to proceed
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Legitimate company
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Recommendations from colleagues 2
» Legitimate company 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Amazon Prime Audible Netflix
Q15c Anything else?
» BMG Music
Q15d Did you ever decide to enroll in any free trial programs that were offered?
EXHIBIT B -906» Yes

SURVEY 14-0603, CASE ID 3871
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» Media company such as radio, newspaper, TV, etc.
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Virginia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» Have heard/seen their commercials, seem to be a good starting point
Q3a Why did you select this company? www.incforfree.com
» Be able to do it quickly, been around for a while
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
EXHIBIT B -907-

Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Felt my other choices would achieve what I wanted to do
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» Same as above
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Just the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems to be simple to do
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Look into it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To see what the best deals are
Q14c Why did you not choose to take the free trial<< insert >>?
» Not sure
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -908-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -909-

SURVEY 14-0603, CASE ID 3878
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 55-64
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
EXHIBIT B -910-

Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» it was listed first
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» no reason
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» sounded like there was a catch (no fee)
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» seems like there was a lot of steps involved
QB8 Anything else?
» I knew there had to be some fees involved
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -911» Yes

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» it expires
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» phone number listed
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing
Q13c Anything else?
» I will go with my first choice
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» to compare
Q14c Why did you not choose to take the free trial<< insert >>?
» unfamiliar with site
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» security software for computer
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -912-

SURVEY 14-0603, CASE ID 3920
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
EXHIBIT B -913-

Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.smallbiz.com
Q3a Why did you select this company? www.legalzoom.com
» I have friends that have used the service and were happy with it.
Q3a Why did you select this company? www.rocketlawyer.com
» It was one of the first ones that came up and the name is catchy
Q3a Why did you select this company? www.smallbiz.com
» It is California specific and that tells me that they might be more relevant to what I am searching for
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It says that it is free other than the CA filing fees
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» either on line or by chatting with a representaitve
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» try their services
Q14a Which if any of the following options best describe what you are likely to do after having seenEXHIBIT B >>?
<< insert -914-

» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» would like to try beofre I buy
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» who are the legal professionals behind it
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» legalzoom
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -915-

SURVEY 14-0603, CASE ID 3955
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Technology
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
EXHIBIT B -916-

Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» Looks legitimate and not cheap
Q3b Anything else? www.incorporate.com
» Good description. Mentions sm business
Q3a Why did you select this company? www.bizfilings.com
» Looks like it is there to educate as well as help incorporate
Q3b Anything else? www.bizfilings.com
» I liked the opportunity to compare options
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Sounds cheap. Like they wouldnt do a thorough job
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name is cheesy and it focuses on CA state
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» I only remember the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» You just fill in your information and personal choices and they do the 'work' for you. You can also either pay
just the fees or sign up for a trial offer.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
EXHIBIT B -917-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You will be charged a monthly fee
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can email or call a toll free number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would explore this group if i were ready to move ahead
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» I am not at that stage yet
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I don't recall
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -918-

SURVEY 14-0603, CASE ID 3957
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
EXHIBIT B -919-

» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» 10 minutes Fast, Easy any state
Q3a Why did you select this company? www.legalzoom.com
» legalzoom
Q3a Why did you select this company? www.rocketlawyer.com
» Free
Q3a Why did you select this company? www.bizfilings.com
» online fast
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» step by step instructions
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» see other options
Q14c Why did you not choose to take the free trial<< insert >>?
» check other options
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -920-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -921-

SURVEY 14-0603, CASE ID 4044
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -922available?

» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.bizfilings.com
Q3a Why did you select this company? www.legalzoom.com
» I've heard of legal zoom.. I think they have a large selection of services/products available.
Q3a Why did you select this company? www.bizfilings.com
» it sounds like a good option. i like that they say that it is affordable
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.smallbiz.com
» www.directincorpoation.com
» www.calfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Because it seems specific to california. and i do not want to incorporate in california.
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» Because it seems specific to california. and i do not want to incorporate in california.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it sounds like a simple and streamlined way to incorporate. walks you through the process
QB8 Anything else?
» it is easy
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
EXHIBIT B -923Q12c What happens after the free trial period?

» then there would be monthly fees
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» phone or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i would try out rocket lawyer. id start the process of incorporating my business. i would check out ongoing fees
after a trial period.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» it seems like a good site, and helps walk through the process
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -924-

SURVEY 14-0603, CASE ID 4047
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Alabama
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -925-

» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Because it says "in any state"
Q3a Why did you select this company? www.legalzoom.com
» Because it says "in any State"
Q3a Why did you select this company? www.mycorporation.com
» don't know
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Because it is for California
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» Because it is for California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Just the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I saw that it is going to cost more than it seems.
QB8 Anything else?
» It is for any state
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
EXHIBIT B -926QB10b2 Do you know if this state fee applies...

» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» not sure
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» read all of the fine print, and maybe look at other sites
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Because the costs seem to be rather sneaky
Q14c Why did you not choose to take the free trial<< insert >>?
» because I'm not sure of hidden costs
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Credit monitoring Sirius XM satellite radio
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -927-

SURVEY 14-0603, CASE ID 4139
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
Q3a Why did you select this company? www.incfile.com
» it was cheap
Q3b Anything else? www.incfile.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
EXHIBIT B -928-

» no reason
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» they dont show their price
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» not much
QB8 Anything else?
» they can do it
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» i don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» think about it
Q13c Anything else?
» i just did
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» just thought i should
EXHIBIT B -929Q14b2 Any other reasons?

» ditto
Q14c Why did you not choose to take the free trial<< insert >>?
» not sure
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» time required
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -930-

SURVEY 14-0603, CASE ID 4174
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» South Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of this company before.
EXHIBIT B -931-

Q3b Anything else? www.legalzoom.com
» No.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» California was visible, I'm not looking for services in CA>
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» Looks to be open to any state.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Nothing unusual. Typical ad.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Easy to setup.
QB8 Anything else?
» Also looks to be quick.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a live individual you can talk to. She was on the right side of the webpage.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Use them as an option.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("Research more closely.")
Q14b1 What made you decide to << insert >>?
EXHIBIT B -932» Site does look interesting.

Q14b2 Any other reasons?
» Quick, easy to use.
Q14c Why did you not choose to take the free trial<< insert >>?
» Need more research, fine print reading.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -933-

SURVEY 14-0603, CASE ID 4190
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 65 or older
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.incfile.com
Q3a Why did you select this company? www.incorporate.com
» I will start a small business and do not need legal advise or assistance for larger type companies. I want
something specific for a small company
Q3a Why did you select this company? www.incfile.com
» Help to incorporate and provide assistance with other documents needed to start a new small company.
EXHIBIT B -934-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Thought the others might be a better option, but I have nothing against LegalZoom and may end up using
them.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I will incorporate in a state other than CA
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Can assist in setting up a corporation and provide information on different types of corporations.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Detailed but very easy to incorporate.
QB8 Anything else?
» Step-by-step process makes this legal procedures less intimidating.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You will be monthly for the newsletter.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» They have online support.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
EXHIBIT B -935Google ad and have gone through the Rocket Lawyer website, what are you likely to do?

» Very likely.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» To see if anyone has experience with this online legal service. Support is very important once the corporation
goes live.
Q14c Why did you not choose to take the free trial<< insert >>?
» Needed to be reassured that this is the right online company to use.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -936-

SURVEY 14-0603, CASE ID 4204
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.bizfilings.com
» www.delawareinc.com
» www.calfilings.com
» www.mycorporation.com
EXHIBIT B -937-

Q3a Why did you select this company? www.bizfilings.com
» I would start here to learn more about what I need to do. I would hope this site would provide me the basics of
incorporation.
Q3a Why did you select this company? www.delawareinc.com
» Additional research...learning.
Q3a Why did you select this company? www.calfilings.com
» Research. Learning. Too soon the make a final decision. Just need good informational sites to build my
knowledge. What gooes in CA doesn't necessarily apply to my state, so I don't know how much time I would
spend here.
Q3a Why did you select this company? www.mycorporation.com
» Research again to determine what is required.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Just missed it. It appears to offer basic info on the topic.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Probably wouldn't visit this site unless I wanted to do a comparison of state processes.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» $90 unless I have a discount code. There were other fee option for additional services.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a contact number provided during the process.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Would want to review further to make sure I did not miss anything. It seemed like a very simple short process.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
EXHIBIT B -938-

» I would want to know about other offers before making my final decision. I never make a decision based on
one vendor or provider.
Q14c Why did you not choose to take the free trial<< insert >>?
» I did not recall a free trial offer.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Service and support
» Validity of outcome. Is result a legal outcome in all states?
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Service and support 2
» Validity of outcome. Is result a legal outcome in all states? 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Pharmaceutical companies Vacuum companies Many of the kitchen gadget mannufacturers
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -939-

SURVEY 14-0603, CASE ID 5276
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Like the name
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -940-

» used them before
Q3a Why did you select this company? www.rocketlawyer.com
» liked the name
Q3a Why did you select this company? www.mycorporation.com
» really liked the name
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» good introductory offer, seems very straight forward
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» fees are incurred monthly
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» contact rocket lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» early stages of starting compnay and not sure I need anything else
Q14c Why did you not choose to take the free trial<< insert >>?
» looking for something simple without any committments
EXHIBIT B -941-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» none
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -942-

SURVEY 14-0603, CASE ID 5302
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» like the ad
Q3b Anything else? www.legalzoom.com
» nope
Q3a Why did you select this company? www.incforfree.com
» free to incorporate
Q3b Anything else? www.incforfree.com
» no
EXHIBIT B -943-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» free
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» so like a good choice
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» not sure
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it easy to get around site and it has everyhing you need.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» google site
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» not sure ask questions about incorporation
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» to check out site
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -944-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 1
» Customer reviews 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -945-

SURVEY 14-0603, CASE ID 5418
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
S5 Please indicate the state in which you reside.
» New Jersey
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» Recognize name
Q3b Anything else? www.legalzoom.com
» Have seen commercials advertising
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Referred to CA and would not be a state I would choose yo incorporate
Q4b Please tell us why you did not << initially >> select www.incfile.com?
EXHIBIT B -946-

» Fee is noted in the tag line
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Process appears simple housekeepers are required after trial period with no description of what fees are
required for monthky
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 7 days
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Customer service
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Would need to review fine print as to fees. Would way this against other costs and may find it less costly in
long term to go to an attorney locally, face to face
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Ongoing costs monthly after trial period
Q14c Why did you not choose to take the free trial<< insert >>?
» 7 days is insufficient time to assure the filings and paper work are completed correctly
EXHIBIT B -947-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Credit agencies
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -948-

SURVEY 14-0603, CASE ID 5425
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.legalzoom.com
» I've heard of Legalzoom. I have done some research on this company.
Q3a Why did you select this company? www.rocketlawyer.com
» I have heard of this company in the past. Not sure where. But, the name is familiar.
Q3a Why did you select this company? www.incfile.com
EXHIBIT B -949-

» I believe the price caught my attention.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I noticed initially the ad said file for free, but it's not really free. And the point of the site is to upsell.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You will be charged $39.95 per month.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» No clue
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Keep looking. I don't like to be lured in by the word 'free' only to find out free doesn't really apply.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» At least Legal Zoom is honest and upfront with pricing. I'd probably use Legal Zoom.
Q14c Why did you not choose to take the free trial<< insert >>?
» The free trial is not what I was looking for, and it don't know what I would receive for the monthly fee once the
free trial ended.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -950-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix Sirius Lumosity Gamefly Spotify Amazon Prime Hulu Plus
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -951-

SURVEY 14-0603, CASE ID 5448
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» It was one of the first to advertise heavily via mass media.
Q3b Anything else? www.legalzoom.com
» high profile spokesperson.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
EXHIBIT B -952-

Q4b Please tell us why you did not << initially >> select www.incorporate.com?
» I have never heard of it.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I have never heard of it.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Very simple to navigate through the process
QB8 Anything else?
» seems very professional
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» go to the contact us or help section
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» probably go to an actual attorney
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
EXHIBIT B -953» reputation

Q14b2 Any other reasons?
» n/a
Q14c Why did you not choose to take the free trial<< insert >>?
» validity of the offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I don't recall
Q15c Anything else?
» N/A
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -954-

SURVEY 14-0603, CASE ID 5471
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -955» www.incorporate.com

» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» the description describes my need
Q3b Anything else? www.incorporate.com
» includes "LLC" in the title which is what I'm most interested in
Q3a Why did you select this company? www.legalzoom.com
» familiar with LegalZoom and trust them. it's a good brand.
Q3a Why did you select this company? www.rocketlawyer.com
» the word "Free" grabbed my attention
Q3a Why did you select this company? www.incfile.com
» low price -- $49 and the word "Free"
Q3a Why did you select this company? www.incforfree.com
» the word "Free"
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Easy to set up
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» rocket lawyer is a good option
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -956» Continue searching on other online legal service sites

Q14b1 What made you decide to << insert >>?
» need to compare with legalzoom and another vendor
Q14b2 Any other reasons?
» want to review at least 3 vendors
Q14c Why did you not choose to take the free trial<< insert >>?
» not explained well enough
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» don't remember
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -957-

SURVEY 14-0603, CASE ID 5474
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.delawareinc.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Seemed respectable, established.
Q3a Why did you select this company? www.legalzoom.com
» Seemed focused and fast & easy to complete.
EXHIBIT B -958-

Q3a Why did you select this company? www.bizfilings.com
» Seems like respectable company.
Q3a Why did you select this company? www.delawareinc.com
» Deleware is good state to incorporate so I thought this website might be helpful and good.
Q3a Why did you select this company? www.mycorporation.com
» Seemed like a good company.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Name suggests to fast and not something that would be well thought out.
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Not located in CA and not sure about company.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Just the name "rocket" makes me think fast, but not necessarily good.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems very complete and easy to navigate, step by step.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Ends or need to pay for completed service.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» By contacting provider.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -959» Investigate Rocket Lawyer website more on my own.

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Not quite ready to start business and incorporate.
Q14c Why did you not choose to take the free trial<< insert >>?
» Not ready to start business.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Brand name 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» subscription services
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -960-

SURVEY 14-0603, CASE ID 5476
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
EXHIBIT B -961-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» see ad on tv. seems reliable
Q3b Anything else? www.legalzoom.com
» na
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» name seems weird and not professional
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» na
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» 90 dollars to start
QB8 Anything else?
» website seems pretty straightforward with exact costs. like that
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
EXHIBIT
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers? B -962-

» 1800 number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» at least browse the webpage.
Q13c Anything else?
» decide between rocket and legal zoom
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» when I am ready to use, then whats the point of waiting
Q14b2 Any other reasons?
» na
Q14c Why did you not choose to take the free trial<< insert >>?
» prefer the entire process all together
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» cant remember. freeinc
Q15c Anything else?
» na
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -963-

SURVEY 14-0603, CASE ID 5480
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.calfilings.com
Q3a Why did you select this company? www.incorporate.com
» This is exactly what I'm looking for.
Q3a Why did you select this company? www.legalzoom.com
» I've seen legalzoom advertised so I would assume they are legit
Q3a Why did you select this company? www.calfilings.com
» this is exactly what I would be interested in investigating
EXHIBIT B -964-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» cheezy name
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» don't like the come-on price
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» cheezy name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» come on price
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email or phone
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» probably not
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
EXHIBIT B -965» asking people I trust

Q14c Why did you not choose to take the free trial<< insert >>?
» no such thing as 'free'
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -966-

SURVEY 14-0603, CASE ID 5486
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -967» Clearest title

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not looking for free services
Q4b Please tell us why you did not << initially >> select www.mycorporation.com?
» Looks more like spam
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Too much information & screens. Need better summary of all data and offerings.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Not sure
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'll review it as an option.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» Like to get references.
Q14c Why did you not choose to take the free trial<< insert >>?
» Wary of free trials
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -968-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Brand name 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -969-

SURVEY 14-0603, CASE ID 5508
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
» Technology
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» By line seems to offer information even if I don't select the service.
Q3a Why did you select this company? www.legalzoom.com
» Have heard of this company in the business news.
EXHIBIT B -970-

Q3a Why did you select this company? www.mycorporation.com
» Offers information to compare against other sites chosen earlier.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Do not want to incorporate in California.
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» Do not want to incorporate in California.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It was listed for two results.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is a package that includes fees and services.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» 888 number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Research and compare similar services
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
EXHIBIT B -971» Need a comparison

Q14c Why did you not choose to take the free trial<< insert >>?
» Free trials can turn into obligations and charges.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -972-

SURVEY 14-0603, CASE ID 5535
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Missouri
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» I don't know
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.bizfilings.com
Q3a Why did you select this company? www.rocketlawyer.com
» I used rocket lawyer once in the past.
Q3a Why did you select this company? www.bizfilings.com
» I like the description that included different types of corporations
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» The description didn't catch my eye
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
EXHIBIT B -973-

» I don't live in CA
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is a very comprehensive process
QB8 Anything else?
» not sure why it has CA in the description on google. Would ensure that people know it is for any state
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Charged $99.99
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I think there was a phone number to call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would use Rocket Lawyer as a good starting point
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» It may be worth it to pay if I need other advice
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
EXHIBIT B -974-

» Brand name 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» not sure
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -975-

SURVEY 14-0603, CASE ID 5536
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incforfree.com
Q3a Why did you select this company? www.incforfree.com
» Free
Q3b Anything else? www.incforfree.com
EXHIBIT B -976-

» Incorporate Now
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I have head a commercial
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Dont' really have a reason why I did not select it
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The word Rocket
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The cost is 90 dollars
QB8 Anything else?
» Fast processing was offered
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email or online chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Keep searching but have Rocket Lawyer as one of my possibilities
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
EXHIBIT B -977Q14b1 What made you decide to << insert >>?

» I don't buy the first thing I see
Q14c Why did you not choose to take the free trial<< insert >>?
» It may not offer everything I need in the free trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Customer reviews
» Brand name
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -978-

SURVEY 14-0603, CASE ID 5559
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» New Jersey
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» Used them in the past
Q3b Anything else? www.legalzoom.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.incorporate.com?
» Knowledge of LegalZoom
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -979-

» I do not have much need for California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» incorporation, forms
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» They handle all types of formations
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Telephone number for additional information
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Contact an attorney with whom I do business already
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» No reason
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Easse of use
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
EXHIBIT B -980-

» Personal experience on the website 3
» Easse of use 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -981-

SURVEY 14-0603, CASE ID 5562
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S5 Please indicate the state in which you reside.
» Kansas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.incorporate.com
» Was the first listed.
Q3a Why did you select this company? www.legalzoom.com
» I have heard of LeaglZoom and would like to explore their services.
Q3a Why did you select this company? www.rocketlawyer.com
» I was interested in the "Free" option.
EXHIBIT B -982-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It seemed easy to navigate and we clear on what was needed to set up an Incorporated business. I also
noticed the clarity of cost, however the information listed seemed very expensive.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I was not clear to me.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» By contacting the company.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would be interested in checking it out.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Want to compare my options.
Q14c Why did you not choose to take the free trial<< insert >>?
» I would just decide to make the choice and move forward.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -983-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Go Daddy Wix Adobe
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -984-

SURVEY 14-0603, CASE ID 5578
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» Short and to the point
Q3b Anything else? www.rocketlawyer.com
» Eye catching
Q3a Why did you select this company? www.incfile.com
» Short and to the point
Q3b Anything else? www.incfile.com
EXHIBIT B -985-

» Condensed
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.calfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Seemed to plain
Q4b Please tell us why you did not << initially >> select www.mycorporation.com?
» Seem to plain
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seemed to be a very fair on
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you drop off the incorporation papers at the state's office
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Your card will be charged
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call a toll free number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go with rocket lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» I want all the benefits now
Q14c Why did you not choose to take the free trial<< insert >>?
» Dont trust free trials
EXHIBIT B -986-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Brand name 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» legal zoom, rocket lawyer
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -987-

SURVEY 14-0603, CASE ID 5590
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of Legal Zoom from an ad
EXHIBIT B -988Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?

» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Rocket lawyer just sounds like a guy in his mom's basement
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» I don't live in California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Sounded cheesy
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The website looked a whole lot better than the google ad made it out. The website looked credible, but the ad
was not.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You have to pay $90 for the incorporation fees
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Email, chat, call their number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Check out their website some more and look for reviews on their services.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I always want to get reviews of a service before I try them out.
Q14c Why did you not choose to take the free trial<< insert >>?
EXHIBIT B -989» Don't want to give away my information without doing further research

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Security
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Security 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Spotify, Blog Reader service
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -990-

SURVEY 14-0603, CASE ID 5593
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Utah
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.bizfilings.com
Q3a Why did you select this company? www.bizfilings.com
» I have used them before and have been satisfied with the results.
EXHIBIT B -991Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?

» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Did not catch my eye and was not the first selection on the search.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Did not catch my eye and was not the first selection on the search.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was for a corporation in CA that has a trial period and then a $40/month charge.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Switches to a $40/month fee
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contacting online support or calling.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Nothing at this time.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I want all my options.
EXHIBIT B -992Q14c Why did you not choose to take the free trial<< insert >>?

» Not interested in a monthly fee.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I cannot recall the companies at this time.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -993-

SURVEY 14-0603, CASE ID 5605
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
EXHIBIT B -994» Asked friends/family

» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
Q3a Why did you select this company? www.incfile.com
» Pricing and ease of use.
Q3b Anything else? www.incfile.com
» Not always a fan of paid ads, would rather find a company that is in the normal part of Google search because
they are used more often.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Have heard radio advertising for them.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The free aspect
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Information about California and the name.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» They make it as easy as possible with all of the information about incorporation, as well as tax ID and filing
services.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
EXHIBIT B -995» ...if you incorporate through any online legal services company

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact 800 number, email or talk to someone immediately.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would consider them.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To see what other services are out there and the fact that the name does not necessarily make me think that
this is a company where I would be more than just a number.
Q14c Why did you not choose to take the free trial<< insert >>?
» The free part lends itself to a paid component later.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Ease of contact regarding issue
» Legitimacy of the company
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Personal experience on the website 3
» Ease of contact regarding issue 2
» Legitimacy of the company 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Video Blocks, Amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -996-

SURVEY 14-0603, CASE ID 5610
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» Because it was for any State and it could be done online.
Q3b Anything else? www.incorporate.com
» It said you could do it in only 10 minutes.
Q3a Why did you select this company? www.legalzoom.com
» This is the only one I have personally heard of, I hear a lot about it on the radio.
EXHIBIT B -997-

Q3b Anything else? www.legalzoom.com
» Nothing else.
Q3a Why did you select this company? www.rocketlawyer.com
» Was curious about it being free.
Q3b Anything else? www.rocketlawyer.com
» Nothing else.
Q3a Why did you select this company? www.incfile.com
» The price was low and the free one made me think I may need to find one that would be cost effective.
Sometimes there will be an offer for free and then they get you with other hidden fees. This seemed like
something I could afford.
Q3b Anything else? www.incfile.com
» Nothing else.
Q3a Why did you select this company? www.incforfree.com
» Another chance at free caught my eye.
Q3b Anything else? www.incforfree.com
» Nothing else.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» All of the pages were very clear and easy to understand. I felt like they covered everything you would need to
know. The forms seemed to be easy to fill out in very little time.
QB8 Anything else?
» There was an option for a trial period so you were not locked into anything long time.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -998» Yes

Q12c What happens after the free trial period?
» I am not sure, I did not spend as much time looking at that as maybe I should have.
Q12c Anything else?
» Nothing else.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call them on the phone or email them.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Give them a try if and when I need their services.
Q13c Anything else?
» Nothing else.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» It would give me a chance to try it and see if it is really what I want and if they really are worth the money in
the end.
Q14b2 Any other reasons?
» Nothing else.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Quick and easy.
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Opportunity to try the service for free 1
» Quick and easy. 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Not at the moment.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -999-

SURVEY 14-0603, CASE ID 5612
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Virginia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» familar with ad
EXHIBIT B -1000Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?

» www.incorporate.com
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» unknown
Q4b Please tell us why you did not << initially >> select www.mycorporation.com?
» cost
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it is no different from other lawyer type websites
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» using the contact option
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» keep searching
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» more choice
Q14c Why did you not choose to take the free trial<< insert >>?
» free trail offers are a pain to stop once started
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -1001-

» Price 1
» Customer reviews 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1002-

SURVEY 14-0603, CASE ID 5618
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Arkansas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1003» Google

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.incorporate.com
» It had an 800 number and the description is that it is affordable-.
Q3b Anything else? www.incorporate.com
» no
Q3a Why did you select this company? www.legalzoom.com
» I have heard of Zegal Zoom
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» An 800 number
Q3b Anything else? www.rocketlawyer.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It would be helpful
QB8 Anything else?
» No
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There is an 800 number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
EXHIBIT B -1004Google ad and have gone through the Rocket Lawyer website, what are you likely to do?

» Maybe Q13c Anything else?
» No
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Free trial give me options. Try before you buy.
Q14b2 Any other reasons?
» No
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Personal experience on the website 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix
Q15c Anything else?
» No
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1005-

SURVEY 14-0603, CASE ID 5638
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Arkansas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
EXHIBIT B -1006» Used an internet search engine

» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard about LegalZoom from advertising.
Q3b Anything else? www.legalzoom.com
» Brief and to the point caption
Q3a Why did you select this company? www.rocketlawyer.com
» I have read about RocketLawyer and a friend said that it was a good resource.
Q3b Anything else? www.rocketlawyer.com
» free service
Q3a Why did you select this company? www.bizfilings.com
» I like the name bizfilings.com
Q3b Anything else? www.bizfilings.com
» N/A
Q3a Why did you select this company? www.incfile.com
» Included something about minutes and bylaws
Q3b Anything else? www.incfile.com
» N/A
Q3a Why did you select this company? www.mycorporation.com
» Because I am considering an LLC.
Q3b Anything else? www.mycorporation.com
» Brief and to the point caption.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
EXHIBIT B -1007-

» The process seems quick and easy. The fees aren't as high as I thought they'd be. The website is easy to
navigate. You have the option of calling and talking to someone if you need help.
QB8 Anything else?
» N/A
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» If you choose to continue beyond the trial period (one week), your credit or debit card will be automatically
billed for the plan that you choose. If you decide not to continue your free trial, you have to end the trial before
the one week trial period. All documents you create during the trial period will still be available.
Q12c Anything else?
» N/A
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call the toll free number provided.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Do the free trial with RocketLawyer.
Q13c Anything else?
» If I like the services provided, I'd probably continue after the one week trial period.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» There's no risk to trying RocketLawyer through the free trial. I can always cancel if it doesn't give me the
services that I need.
Q14b2 Any other reasons?
» N/A
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Ease of use
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
EXHIBIT B -1008» Yes

Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Sirius radio, XM radio, OnStar, HBO
Q15c Anything else?
» N/A
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1009-

SURVEY 14-0603, CASE ID 5640
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1010» Yahoo

» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incforfree.com
» www.delawareinc.com
» www.calfilings.com
Q3a Why did you select this company? www.incorporate.com
» seems to provide general info I would need
Q3b Anything else? www.incorporate.com
» none
Q3a Why did you select this company? www.legalzoom.com
» seems to provide info I would need
Q3a Why did you select this company? www.rocketlawyer.com
» seems to provide info I would need
Q3a Why did you select this company? www.bizfilings.com
» seems to provide info I would need
Q3a Why did you select this company? www.incforfree.com
» seems to provide info I would need
Q3a Why did you select this company? www.delawareinc.com
» seems to provide info I would need
Q3a Why did you select this company? www.calfilings.com
» seems to provide info I would need
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» seems to provide info I would need
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
EXHIBIT B -1011QB10b1 Do you know if this state fee applies...

» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» seems to provide info I would need
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» seems to provide info I would need
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» seems to provide info I would need
Q14c Why did you not choose to take the free trial<< insert >>?
» seems to provide info I would need
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Advertisement 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1012-

SURVEY 14-0603, CASE ID 5644
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.bizfilings.com
EXHIBIT B -1013» www.mycorporation.com

Q3a Why did you select this company? www.legalzoom.com
» The description was well written, sound, and it wasn't just concerned with getting the incorporation processed,
rather it was protecting your personal assets from corporate liability.
Q3b Anything else? www.legalzoom.com
» Also, it wasn't selling a service directly, it says "Learn about...". When making a decision like this, you don't
want to just hit 'buy' on some screen and be done with it - you want to make an informed decision.
Q3a Why did you select this company? www.bizfilings.com
» Honestly, it was the website's name that drew me. That's all.
Q3a Why did you select this company? www.mycorporation.com
» I liked that they said there were different packages to incorporate. This makes me think that maybe I could add
additional services, such as personal asset protection or other items (corporate note templates, etc.) on.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Honestly, because the website has the stupidest name ever.
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» It seems like an impulse filing. I don't want to rush starting a business. I don't care how fast the process is.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The name. It sounds very unprofessional and fake.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» That there are different options you can choose and a free trial offer.
QB8 Anything else?
» That you have the option to call and get help.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
EXHIBIT B -1014» I don't know

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a phone number listed that you could call with questions.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Not use them.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» It seemed like the "free trial" and fees were a gimmick. Those are usually free for now, but then have hidden
charges. I am skeptical.
Q14c Why did you not choose to take the free trial<< insert >>?
» Because nothing is free. There is always a hidden cost.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Clarity of chages
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
» Personal experience on the website 3
» Clarity of chages 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Bow Flex, Vacuums, Dating Services
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1015-

SURVEY 14-0603, CASE ID 5648
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
EXHIBIT B -1016-

» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» As a starting point-wish to form an LLC which it states
Q3a Why did you select this company? www.legalzoom.com
» Have seen ads for Legal Zoom-provides some "legitimacy"
Q3a Why did you select this company? www.bizfilings.com
» Simple incorporation
Q3a Why did you select this company? www.incforfree.com
» Obviously "free" implies -creates curiosty
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Too "cute" a name. Never heard of them.
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» Lost interest after so many choices
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Works similar to TurboTax Easy to complete Instructions are clear and concise
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» There is a $99.00 FEE CHOICE
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there is a CHAT OPTION
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
EXHIBIT B -1017Google ad and have gone through the Rocket Lawyer website, what are you likely to do?

» Do additional research
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» To see if anyone or reviews back up testimonials
Q14c Why did you not choose to take the free trial<< insert >>?
» Could possibly go back and use the free trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Accrediting agencies like BBB
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 1
» Accrediting agencies like BBB 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Security, malware services
Q15c Anything else?
» Don't recall any specific but oftentimes "free" is not really "free"-just a teaser to keep you interested. Especially
true with online security offers
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1018-

SURVEY 14-0603, CASE ID 5654
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Other specify: ("dogpile.com")
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Because of the ads I have viewed on TV.
Q3b Anything else? www.legalzoom.com
» Shapiro has some credibility.
Q3a Why did you select this company? www.mycorporation.com
EXHIBIT B -1019-

» The verbiage seems a bit more professional.
Q3b Anything else? www.mycorporation.com
» The $69 fee lends credibility to the ad.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Becuase I do not live or plan to work in California. Plus the name "rocket lawyer" is cheesy.
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» Nothing specific. It doesn't appear to be cheesy nor does it appear to be super legitimate.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Not much besides the cheesy name.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I find it all to be suspect. As we all know, "free" is never free.
QB8 Anything else?
» I noticed the logos from various media outlets, but it never said why they were there. Is the company endorsed
by those media? Does the company simply advertise in those media? Has the company been mentioned by
those media?
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
EXHIBIT B -1020» You will be automatically billed a certain amount every month for a "legal plan".

Q12c Anything else?
» This is the point where I would have navigated away from that site.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» By calling one of the company's specialists to answer questions.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Do it myself.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» There is always a trick. The "free trial period" is just a ruse for becoming comitted to a monthly payment.
Q14c Why did you not choose to take the free trial<< insert >>?
» Because I saw through that sham.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Advertisement
» Personal experience on the website
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1021-

SURVEY 14-0603, CASE ID 5655
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» it indicates it applies to any state
Q3a Why did you select this company? www.legalzoom.com
» I've seen may ads for this company on TV
Q3a Why did you select this company? www.bizfilings.com
» It looked as if it would apply to me
Q3a Why did you select this company? www.incfile.com
» it appears to offer incorporation, with a bylaws template
EXHIBIT B -1022-

Q3a Why did you select this company? www.mycorporation.com
» it looked like it would fit my needs
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it seems to apply to CA and that is not where I would want to incorporate a business
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» nothing in the world is free
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» not much other than the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Based on the google listing I believed it to be for CA only, but found it includes any state. The incorporation is
free but there are fees which do not seem unreasonalbe
QB8 Anything else?
» It appears to be comprehensive and complete
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» not sure
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would give the site a try
EXHIBIT B >>?
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert-1023-

» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» it doesn't make sense to spend time with a trial
Q14c Why did you not choose to take the free trial<< insert >>?
» I would just like to get the process complete and focus on other things
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1024-

SURVEY 14-0603, CASE ID 5656
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
EXHIBIT B -1025Q3a Why did you select this company? www.incorporate.com

» Easy to find
Q3b Anything else? www.incorporate.com
» Terms used: fast, easy, accurate, affordable
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» No reason
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» RocketLawyer sounds like a cartoon
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» $99
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» internet phone
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'd at least use this site for comparative purposes
EXHIBIT B -1026Q13c Anything else?

» No
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To see of others had additional benefits
Q14b2 Any other reasons?
» I'd check the State's web site to see if I could incorporate for free
Q14c Why did you not choose to take the free trial<< insert >>?
» Free trials have been problematic in the past (automatic charges that take way too much time to stop - not
worth it to me)
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Guarantee of Satisfaction
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Guarantee of Satisfaction 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Pro active Beauty products Netflix
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1027-

SURVEY 14-0603, CASE ID 5669
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Other specify: ("Chrome")
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incforfree.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Fast easy affordable
Q3a Why did you select this company? www.legalzoom.com
» Heard the name LegalZoom before
Q3a Why did you select this company? www.bizfilings.com
» Fast and affordable
Q3a Why did you select this company? www.incforfree.com
» Free
EXHIBIT B -1028-

Q3a Why did you select this company? www.mycorporation.com
» Easy LLC
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» CA
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» RocketLawyer charges $99.95 for their services, $60 to obtain a tax ID and $90 for a Incorporation Kit. They
appear to be specific to California
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» They provided an 800 or 888 number to call on just about every page
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Choose a site other than RocketLawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I would be forming my business in a state outside of California
Q14c Why did you not choose to take the free trial<< insert >>?
» Not in California
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
EXHIBIT B -1029» Better Business Bureau Rating

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Better Business Bureau Rating 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Cannot remember. It has been several years
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1030-

SURVEY 14-0603, CASE ID 5682
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Looks professional and directed to small businesses
Q3b Anything else? www.incorporate.com
» N/A
Q3a Why did you select this company? www.legalzoom.com
» I have seen advertising and know others who have used it. They have brand recognition and seem to be
professional.
EXHIBIT B -1031-

Q3b Anything else? www.legalzoom.com
» N/A
Q3a Why did you select this company? www.mycorporation.com
» Simple explanation - professional name and description
Q3b Anything else? www.mycorporation.com
» N/A
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Name seems like a scam - not professional.
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» DOn't like name - hate Biz term
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» the name and description talking about how fast it can be done
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» You can pay the flat fee or do a free trial for access to site
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I think it was 3 weeks - not sure what happens after
EXHIBIT B -1032-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Not sure I would use this site..While the site seems easy to use, I am turned off the by the rocket/fast/ pitch - I
am thoughtful business owner who follows a process and this seems like a timeshare pitch instead of a legal
services pitch.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» Not interested yet so maybe a recommendation would change my mind
Q14c Why did you not choose to take the free trial<< insert >>?
» Don't have a positive image of the company. I think of the saying that you can get things good, fast and cheap
but can only get 2 of the 3 - I feel with Rocketlawyer I would get fast and cheap but not good.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Recommendation from lawyer or paralegal
» Recommendation from realtor or mortgage broker
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 1
» Personal experience on the website 2
» Recommendation from lawyer or paralegal 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix Webconferencing companies email marketing companies recipe sites
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1033-

SURVEY 14-0603, CASE ID 5687
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Technology
S5 Please indicate the state in which you reside.
» Utah
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.rocketlawyer.com
» The no fee verbiage makes me want to at least take a look.
Q3b Anything else? www.rocketlawyer.com
» RocketLawyer is a catchy name
EXHIBIT B -1034-

Q3a Why did you select this company? www.incfile.com
» The low price mentioned as well as the fact they will do the minutes and bylaws for free. Nothing's free, but
this makes me want to explore it further
Q3a Why did you select this company? www.mycorporation.com
» Name of the website, mycorporation is catchy, also the fact they mention LLC formation too.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Missed them in the list. Legalzoom advertises pretty heavily and I would check them out due to name
recognition
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Focused on california, not interested in me.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Bait and switch. They advertise free but to get the free offer you have to pay 40 dollars a month. Nice touch
that they offer the seal kit and stock certs. Nice touch that they do the tax ID work and other extras. But after the
40 a month screen I was put off
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You get hit 40 bucks a month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online customer service
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Shop around harder and see if rocket lawyer's pricing is competitive
EXHIBIT B -1035-

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I don't have expertise and would try to learn more about what other online companies offer for incorporation
Q14c Why did you not choose to take the free trial<< insert >>?
» Cancelling "free" offers attached to credit cards is a pain, and it seems in the past it was hard to do.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Recommendations from colleagues 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit report checking, online news source access
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1036-

SURVEY 14-0603, CASE ID 5692
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
EXHIBIT B -1037Q3a Why did you select this company? www.legalzoom.com

» Potential information
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Cost
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» Cost involved
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Unsure
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Concise info
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online help
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» May try it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -1038» Take the free trial (includes free processing)

Q14b1 What made you decide to << insert >>?
» Free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1039-

SURVEY 14-0603, CASE ID 5698
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1040» Google

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» legal zoom is a name ive seen and heard
Q3b Anything else? www.legalzoom.com
» offered advice
Q3a Why did you select this company? www.incforfree.com
» free incorporation
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.incorporate.com?
» liked it ok but though the free was better 4 me
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» rocket lawyer did sound real
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» nothing much but the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» looked easy to do very good info available
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» clicking on the advice link?
EXHIBIT B -1041-

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» id look into using the service
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» no cost trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1042-

SURVEY 14-0603, CASE ID 5713
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1043» Bing

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» The title was simple and direct. It wasn't luring me in with a dollar value. I would at least look at the sight to
see if it would address a lot of questions I had at the time. I would also cross reference with another sight.
Q3a Why did you select this company? www.legalzoom.com
» I have looked at the LegalZoom.com sight on a couple of occasions. Although I have not used it, I found it
helpful for reference. It is a name that I've also heard through advertising.
Q3a Why did you select this company? www.mycorporation.com
» As stated on another, the title was direct and to the point without the "draw" of a dollar value right up front.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The No Fees - many experiences I've had reflect the saying "You get what you pay for".
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» The word California.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» There were a couple of brief testimony statements (specialty ketchup, and Farmyard Darlings). The price to
start/ trial was $0, filing fees $90+ depending on, monthly fees $39.95, can cancel anytime. On each page was
information to call or email if there were any questions. There was a chat button. Although the title on the search
page indicated CA, filing for any state could be completed.
QB8 Anything else?
» At the bottom were business periodical names/logos that appeared as endorsements.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -1044» Yes

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Monthly billing for $39.95. Can cancel at any time.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call the number or email.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'm probably very unlikely to use Rocket Lawyer. I would have no personal connection. I'm not comfortable
getting answers for personal legal information through a phone center feel. If I had trouble, I have no confidence
that I would get service.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» As just stated, the call center feel for contact is very uninviting. I'd rather be able to review the forms for which
I'm providing information to be completed on my behalf. I'd prefer to ask questions through the process and
have time to think about it. The monthly fee/ subscription is very disappointing. I don't think I would get my
money's worth.
Q14c Why did you not choose to take the free trial<< insert >>?
» For all the reasons just stated, I have no confidence that this would serve me in any capacity.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Vitamins and supplements. Personal care products.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1045-

SURVEY 14-0603, CASE ID 5716
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1046» www.incforfree.com

Q3a Why did you select this company? www.incforfree.com
» cause u made me do one
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» same
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not interested in incorporation NOW
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» its simple
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call tele
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» try it if I need it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
EXHIBIT B -1047» to compare and verify a good decision

Q14c Why did you not choose to take the free trial<< insert >>?
» no0t needed right now
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Personal experience on the website 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» pimliar language
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1048-

SURVEY 14-0603, CASE ID 5729
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Technology
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.legalzoom.com
» I've seen the TV adds
EXHIBIT B -1049-

Q3a Why did you select this company? www.rocketlawyer.com
» The free, but knowing nothing is for free, I would see what they suggest
Q3a Why did you select this company? www.incfile.com
» seems like a good price to check out
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.incforfree.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It's easy, the fees seem higher than the other websites
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» not sure
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» check it out for my state
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Yours is the only one that I looked at, so why just go with you. Not a good business start if I don't see what
else is out there
Q14c Why did you not choose to take the free trial<< insert >>?
» still looking to see if someone else has a better offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» review other site to compaire
EXHIBIT B -1050-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» review other site to compaire 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» I don't know

EXHIBIT B -1051-

SURVEY 14-0603, CASE ID 5745
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» New Jersey
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
EXHIBIT B -1052-

Q3a Why did you select this company? www.incorporate.com
» they appear to cator to the small business owner
Q3a Why did you select this company? www.legalzoom.com
» heavy advertising on radio and TV
Q3a Why did you select this company? www.bizfilings.com
» they appear to cator to small businesses
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» leary about free stuff
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» did not attract my attention
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they provide detailed info and sounds like a good resource
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» they have toll free numbers to call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would call them with a list of questions and then possible start my free trial
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
EXHIBIT B -1053» I would like to hear from people about the experience that had when siging up and using the service

Q14c Why did you not choose to take the free trial<< insert >>?
» not ready to pull the trigger without a little more research
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1054-

SURVEY 14-0603, CASE ID 5754
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Technology
S5 Please indicate the state in which you reside.
» Iowa
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» I don't know
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» I like the sound of "free."
Q3b Anything else? www.rocketlawyer.com
» I would have to research the benefits and drawbacks of a California corporation.
Q3a Why did you select this company? www.incfile.com
» $49 seems like a reasonable price, and because they are paid to provide this service, as a consumer I should
be able to expect a degree of quality vs. one of the free sites.
Q3b Anything else? www.incfile.com
EXHIBIT B -1055-

» There was no mention of the state of incorporation, so it's possible I could incorporate in my home state or a
state whose corporations enjoy benefits that California corporations may not.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.legalzoom.com
» www.delawareinc.com
» www.smallbiz.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I dunno. LegalZoom is one of those companies that took the market over before anyone knew there was a
market. Sometimes I have a tendency to think that companies like that grabbed the market because they
weren't busy enough with the law services that they should have been offering.
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» I tend to ignore the ads on the side panel.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems reasonably accurate.
QB8 Anything else?
» It was unclear about the trial offer and the processing fees. It seemed that the trial offer included fees, but
those didn't appear in the payment screens. Their page also assumed that the user understands the differences
between LLC, S-Corp, C-Corp, etc.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» A monthly fee of nearly $40 will be charged.
Q12c Anything else?
» The time limit was a week. You can cancel anytime.
EXHIBIT B -1056-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There were phone numbers all over, and there was a picture of a cute girl on the middle right of nearly every
page to start a chat with.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I may continue my research for incorporating. My business is more likely to be a sole-proprietorship, but I
would consider incorporating.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» I am sure I'll have other legal issues I'll need help with, such as trademarks and/or servicemarks, sales tax
issues, and the like.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Personal experience on the website 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» quoting systems meeting systems (GoToMeeting, etc.)
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1057-

SURVEY 14-0603, CASE ID 5755
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1058-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
Q3a Why did you select this company? www.incorporate.com
» I have heard of this company.
Q3b Anything else? www.incorporate.com
» No.
Q3a Why did you select this company? www.legalzoom.com
» i have heard of this company.
Q3b Anything else? www.legalzoom.com
» i have looked at their website.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I do not think it would be free.
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» I have not heard of this company.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It said free. I do not think it would be free.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» As I suspected, it is not free. The headline is misleading.
QB8 Anything else?
» I would not use Rocket Lawyer.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
EXHIBIT B -1059QB10b2 Do you know if this state fee applies...

» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Monthly fee.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or email.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Use another service.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I want to compare final prices from at least 3 services.
Q14c Why did you not choose to take the free trial<< insert >>?
» A one week free trial is bogus.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Amazon Prime
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1060-

SURVEY 14-0603, CASE ID 5763
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1061» www.legalzoom.com

» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
» name is familiar
Q3b Anything else? www.legalzoom.com
» its free
Q3a Why did you select this company? www.rocketlawyer.com
» free
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» $69 free trail available
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» live chat and an email address contact info
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would contact Rocket Lawyer. I thought the website was easy to use and had an appealing feel to it. I also
liked that you have Live Chat available
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» I would need more infoprmation. Nothing is really free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
EXHIBIT
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >> B -1062-

» Customer reviews
» Opportunity to try free service
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Opportunity to try the service for free 2
» Customer reviews 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» magazines,
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1063-

SURVEY 14-0603, CASE ID 5767
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.bizfilings.com
Q3a Why did you select this company? www.bizfilings.com
» had a good appeal to me
Q3b Anything else? www.bizfilings.com
» very catchy ad
EXHIBIT B -1064-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I have heard of legalzoom
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» sounds fake
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they are there to help
QB8 Anything else?
» thats all
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» they provide it for you
Q12c Anything else?
» very easy
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1065» maybe

Q13c Anything else?
» thats all
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» worth it
Q14b2 Any other reasons?
» needs to be done
Q14c Why did you not choose to take the free trial<< insert >>?
» sounds good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1066-

SURVEY 14-0603, CASE ID 5782
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» I don't know
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» my interest in a small business.
Q3b Anything else? www.incorporate.com
» seems like this company will provide me with information I need to explore the operation of a small business
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» to get information as to whether to incorporate or not.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Free incorporate
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
EXHIBIT B -1067-

» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It offers a free trial, it offers all of the information needed. the cost is minimal.
QB8 Anything else?
» very informative
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you can cancel
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» phone call or written letter
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» start the process of getting my business up and running
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("think about what I want to do")
Q14b1 What made you decide to << insert >>?
» do further research to decide it this is something I really want to do.
Q14c Why did you not choose to take the free trial<< insert >>?
» Want to do further research
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
EXHIBIT B -1068» No additional factors apply

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1069-

SURVEY 14-0603, CASE ID 5797
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Indiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» Appears to have the info I need based on the description
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» No specific reason. I would have eventually looked at this website. I would look at many websites.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -1070-

» I would have looked at it, also. I would have just gone down the list in the order they were listed.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Very easy to follow and understand
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Option to continue
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact info on website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Use Rocket lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Like what I saw and like the free trial offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» Opportunity to try the service for free 1
EXHIBIT B -1071-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1072-

SURVEY 14-0603, CASE ID 5809
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Alabama
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -1073exploring further based on what you see?

» www.incorporate.com
» www.legalzoom.com
» www.delawareinc.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» The site was used often. Appears to offer all types of business organizations. Did not broadcast as their major
selling point
Q3b Anything else? www.incorporate.com
» They have a domain name that suggests they got an early start on online business formation
Q3a Why did you select this company? www.legalzoom.com
» I've used LegalZoom before. They have good products and their website is easy to use.
Q3b Anything else? www.legalzoom.com
» There is a teaching component to their product offerings
Q3a Why did you select this company? www.delawareinc.com
» The idea of forming a Delaware Corporation is attractive due to the volume of case law
Q3b Anything else? www.delawareinc.com
» They have been in business for a long time and appear to value their customers time
Q3a Why did you select this company? www.mycorporation.com
» They offer an opportunity to review all their products and their price seems reasonable
Q3b Anything else? www.mycorporation.com
» Mostly added for additional option
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Have tried before and they were not one of my optimal choices
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Liked the other options more. They appear to be focused in California companies
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Free of charge incorporation services
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It's a California corporate former. It's not free nor will it take 5 minutes to form. The steps match my experience
in terms of setting up an LLC
EXHIBIT B -1074-

QB8 Anything else?
» The fast file option costs $500.00 and an online credit card purchase is required
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there are two toll free numbers [phone] [phone]
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Use another site or service
Q13c Anything else?
» N/A
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Rocket Lawyer was never a first option. Their advertisement was not realistic
Q14b2 Any other reasons?
» Like the other options significantly more
Q14c Why did you not choose to take the free trial<< insert >>?
» Trials nearly always end up being permanenet
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Ease of site use
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Recommendations from colleagues 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Not really. Mostly legal form companies that offer forms that are hard to work with and download but, for a fee
camn be more easily accessed
Q15c Anything else?
» N/A
Q15d Did you ever decide to enroll in any free trial programs that were offered?
EXHIBIT B -1075-

» No

EXHIBIT B -1076-

SURVEY 14-0603, CASE ID 5817
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» West Virginia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
EXHIBIT B -1077» Computer or Laptop

Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incfile.com
Q3a Why did you select this company? www.incorporate.com
» I have heard of this company before
Q3b Anything else? www.incorporate.com
» nope
Q3a Why did you select this company? www.legalzoom.com
» I have heard of this company before and possibly seen commercials
Q3b Anything else? www.legalzoom.com
» nope
Q3a Why did you select this company? www.bizfilings.com
» It seemed like it explained your options in case you didn't need to incorporate and maybe just wanted to be a
llc
Q3b Anything else? www.bizfilings.com
» nope
Q3a Why did you select this company? www.incfile.com
» $49
Q3b Anything else? www.incfile.com
» nope
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» because its advertising seems CA based
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» You get what you pay for and free seems like a sketchy venture when shopping for legal aid
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
EXHIBIT B -1078-

» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is to expensive for the crap you are pushing. $500 rush file????? $60 to get a Tax ID which you can do for
free. What a rip off!!!!!
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» After a week you're billed a high ass rate of $50 a month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Cal the toll free number or email the rip off company
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Choose another site
Q13c Anything else?
» Tell everyone I know how big of a rip off this place is. I mean a company seal is $40 lmao
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Because this site is a rip off
Q14c Why did you not choose to take the free trial<< insert >>?
» Oh I don't know how about $50 a month after ONE WEEK!!!
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
EXHIBIT B -1079» Yes

Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» n/a
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1080-

SURVEY 14-0603, CASE ID 5829
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
EXHIBIT B -1081-

Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» looks like what i want
Q3a Why did you select this company? www.legalzoom.com
» looks like what i want
Q3a Why did you select this company? www.bizfilings.com
» like to know the definition
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it is free
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» it is california
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it is 90.00dollars
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
EXHIBIT B -1082» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers

QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» chat room
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» might
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("do it myself")
Q14b1 What made you decide to << insert >>?
» cheaper
Q14c Why did you not choose to take the free trial<< insert >>?
» it probably not free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1083-

SURVEY 14-0603, CASE ID 5848
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Louisiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1084» Google

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
» It has a great reputation
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» It was a new company that showed me some templates
Q3b Anything else? www.rocketlawyer.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It has the information that you need to help you file your articles of incorporation.
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you drop off the incorporation papers at the state's office
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1085» I don't know

Q13c Anything else?
» none
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» none
Q14b2 Any other reasons?
» none
Q14c Why did you not choose to take the free trial<< insert >>?
» dumb
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» nothing
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Advertisement 3
» Brand name 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1086-

SURVEY 14-0603, CASE ID 5866
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» At top
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -1087-

» Heard of them
Q3a Why did you select this company? www.rocketlawyer.com
» Next on list
Q3a Why did you select this company? www.bizfilings.com
» Heard of them
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Not really free and try to up sell me more
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 2 weeks
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Check it out further
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» See if something better
Q14c Why did you not choose to take the free trial<< insert >>?
» Like to see all options out there first
EXHIBIT B -1088-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Always "free" trials of things out there
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1089-

SURVEY 14-0603, CASE ID 5869
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» I have experience using Legal Zoom and would use them. I do not know the other organizations and would be
concerned about their competence.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Have never used them but have heard of them. To use them would require more time to research. Therefore
they are not my first choice.
EXHIBIT B -1090Q4b Please tell us why you did not << initially >> select www.directincorporation.com?

» It says it is for California Corporations. I am not in California.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The Rocket Lawyer web site is very easy to use and intuitive. IT is essentially identical to my experience with
LegalZoom. I ignore all Ads on google searches preferring to look at the google search results themselves.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Don't know. My recollection is the free offer was for one week. I assume after the free trial one would be
required to pay.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't know but assume I would call customer service using the number on the web site.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Go to Legal Zoom first. If fro some reason I didn't want to use them I would consider using Rocket Lawyer.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("Wait until I have a need for service.")
Q14b1 What made you decide to << insert >>?
» I don't need the service now.
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't need the service now.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Personal experience on the website 1
EXHIBIT B -1091-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Almost everyone on the net offers free trials. I view them as a way to get my credit card number. Nothing in life
is free.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1092-

SURVEY 14-0603, CASE ID 5891
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1093» Google

» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» sounds formal/serious. includes information
Q3a Why did you select this company? www.legalzoom.com
» have seen this service advertised. Celebrity lawyer as founder/endorser
Q3a Why did you select this company? www.bizfilings.com
» Good questions. allows you to compare difference types of incorporation and what would be right for me.
would provide answers to questions
Q3a Why did you select this company? www.mycorporation.com
» Makes it easy; has pre-bundled services that you can look at and determine what would be the best; fees
sound reasonable
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» too informal; incorporation is serious - not something you would hand over to someone who refers to themself
as rocket lawyer
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» focus on fees vs. informtion
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» has 631 followers on google
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» advertised as "free" - only state filing fees, yet on many pages there are add-on fees that can add up. Seems
like you need to know what you are doing to use this site. If you already know what you want, it seems fast
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
EXHIBIT B -1094-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30 days
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» chat line
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would not necessarily use this site. I would need to to more research
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I would want to go to the ones that offered more information about the types of incorporation, look at bundles
of services that I could compare
Q14c Why did you not choose to take the free trial<< insert >>?
» free trials are not really "free". Once you sign up, you forget and then get charged or you feel like you're
"stuck" with that service. I would only do a free trial if I was reasonably sure that was the service I wanted to use.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» availability of information
» guarantees
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 3
» availability of information 1
» guarantees 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit score companies magazine subscriptions
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1095-

SURVEY 14-0603, CASE ID 5920
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» Well known and respected company. Can't go wrong. But there are fees.
Q3a Why did you select this company? www.rocketlawyer.com
» NO FEES. That really got my attention. "Rocket" meaning 'fast' also pulled me this result.
EXHIBIT B -1096-

Q3a Why did you select this company? www.incforfree.com
» The free part of-course. Also speed like the "in minutes" part of the result is good.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incfile.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I think it was 99.99 for processing. That's about the same as the top business legal sites, but I notice there
was a monthly charge on top of that. That does not sit well to me.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» After the trial, you are charged $39.95 per month.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» They have live chat, phone number, and email. I also noticed a FAQ although it's very short.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'm not so sure about Rocket Lawyer. A trial is one thing I've always despised.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» The trial. I hate being locked to something because of a trial.
Q14c Why did you not choose to take the free trial<< insert >>?
» I've never liked trials. I feel locked when I get into a trial. Free processing is great, but it seems it's at a hefty
cost.
EXHIBIT B -1097-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1098-

SURVEY 14-0603, CASE ID 5921
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Alabama
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
EXHIBIT B -1099» www.incforfree.com

Q3a Why did you select this company? www.legalzoom.com
» I;ve heard of Legal Zoom before and recognized the name-that is the only reason I picked it.
Q3b Anything else? www.legalzoom.com
» I like the line about protecting personal assets.
Q3a Why did you select this company? www.rocketlawyer.com
» No fees
Q3b Anything else? www.rocketlawyer.com
» No fees
Q3a Why did you select this company? www.incforfree.com
» for free
Q3b Anything else? www.incforfree.com
» for free
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» You only have to pay the state taxes
QB8 Anything else?
» nothing else
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1100» keep it in mind for the future

Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» I'm not ready to incorporate just yet-it's something that may happen in the next year
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» job posting companies
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1101-

SURVEY 14-0603, CASE ID 5944
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» pricing
Q3b Anything else? www.incorporate.com
» n/a
Q3a Why did you select this company? www.legalzoom.com
» heard of them before
Q3b Anything else? www.legalzoom.com
» n/a
EXHIBIT B -1102-

Q3a Why did you select this company? www.rocketlawyer.com
» free i like that price
Q3b Anything else? www.rocketlawyer.com
» n/a
Q3a Why did you select this company? www.incfile.com
» inexpensive i like that too
Q3b Anything else? www.incfile.com
» n/a
Q3a Why did you select this company? www.incforfree.com
» pricing
Q3b Anything else? www.incforfree.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it was very nice offer
QB8 Anything else?
» n.a
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
EXHIBIT B -1103Google ad and have gone through the Rocket Lawyer website, what are you likely to do?

» i would use rocket lawyer seem fair
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» seems like a quick and nice way to file for a business
Q14b2 Any other reasons?
» n.a
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1104-

SURVEY 14-0603, CASE ID 5953
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Missouri
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
EXHIBIT B -1105-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» looked like basic info not specific to a state
Q3b Anything else? www.incorporate.com
» cant think of anything
Q3a Why did you select this company? www.mycorporation.com
» also not specific to a state
Q3b Anything else? www.mycorporation.com
» cant think of anything
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» dont know
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» for Calif
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» step by step and seems easy
QB8 Anything else?
» cant think of anything
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
EXHIBIT B -1106Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?

» can get help online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» compare several sites again
Q13c Anything else?
» look for free offers
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» my sister and friend are attorneys
Q14b2 Any other reasons?
» go slow and compare
Q14c Why did you not choose to take the free trial<< insert >>?
» careful
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Personal experience on the website 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» skincare,weight loss, investment services
Q15c Anything else?
» none
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1107-

SURVEY 14-0603, CASE ID 5954
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» familiar with this organization based on advertisements on television and radio.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» have not heard of this organization before
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» have not heard of this organization before
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
EXHIBIT B -1108-

» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» ease of navigation of the website. availability of live person to chat with.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you can extend or cancel
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact website or 800 number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» would consider using Rocket Lawyer for future needs
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» selected wrong option, would take free trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -1109-

» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1110-

SURVEY 14-0603, CASE ID 6023
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
Q3a Why did you select this company? www.incfile.com
» It stated price and what else you will get with the purchase
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
EXHIBIT B -1111-

» It's ok and maybe I'll click on the link.... but doesn't really say a lot about what is offered.... or what states is it
for.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it says CA and I live in IL.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I did not like that I had to go several screens to find out a price. Also I didn't like the upsale for "additional"
material.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30 days then charged $39 per month.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there was a customer service number listed.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go on to another web site.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» don't like "free trial" periods that bill you in a specific amount of time.
Q14c Why did you not choose to take the free trial<< insert >>?
» If I forget to cancel I will be billed. Also, my credit card information may reside within a company that I decide
not to use.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
EXHIBIT B -1112-

» upfront costs
» safety of data
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» safety of data 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» don't recall the names
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1113-

SURVEY 14-0603, CASE ID 6041
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1114» Google

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» May have info I am looking for
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» May if others don't work
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Is it efficient
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems complete and easy to use
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email?
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» signup
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
EXHIBIT B -1115Q14b1 What made you decide to << insert >>?

» Try it out first
Q14b2 Any other reasons?
» no
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
» Personal experience on the website 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Stock news letters
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1116-

SURVEY 14-0603, CASE ID 6057
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» They looked the most legitimate. The name helps. The website is incorporate.com. they either spent a large
sum for it or have been around awhile.
Q3a Why did you select this company? www.mycorporation.com
» I selected them because they gave a clear price up front. No reeling me in then giving a huge estimate at the
end.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Zoom? Really? Who can trust a lawyer who names their site legalzoom?
EXHIBIT B -1117Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?

» It looks like it might be a person teaching others how to do it for free. I like free.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It made me angry. They said free then tried to rope me into a subscription plan that'll probably be a pain to
cancel.
QB8 Anything else?
» They tried to sell me extra leather goods? I didn't go there for a briefcase, it was to start a business!
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You get charged $40 per month.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I saw outsourced tech support, but I doubt they're very helpful
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Not sign up with rocket lawyer. As soon as they tried to low ball me, I'd have closed out of it.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Because I began looking with a mission. To incorporate for the least amount possible. Obviously not them, but
I'll find someone eventually
Q14c Why did you not choose to take the free trial<< insert >>?
» Because its a lie. Its not actually free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» how honest they seem.
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
EXHIBIT B -1118» Customer reviews 3

» how honest they seem. 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Audible.com
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1119-

SURVEY 14-0603, CASE ID 6065
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» The website appears to involve incorporation
Q3b Anything else? www.incorporate.com
» No
Q3a Why did you select this company? www.legalzoom.com
» Looks like it is or the everyday person
EXHIBIT B -1120-

Q3b Anything else? www.legalzoom.com
» Tackles the subject matter
Q3a Why did you select this company? www.rocketlawyer.com
» Free - would check that out
Q3b Anything else? www.rocketlawyer.com
» No
Q3a Why did you select this company? www.bizfilings.com
» More ino regarding incorporation
Q3b Anything else? www.bizfilings.com
» No
Q3a Why did you select this company? www.incforfree.com
» Free
Q3b Anything else? www.incforfree.com
» Just oing lots of research
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Lots of decisions - looked very simple
QB8 Anything else?
» I liked the 800# on each screen for customer service
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was an 800# noted on each page
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1121» Call the state & check out filing fees

Q13c Anything else?
» Check out feedback regarding this company
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To make sure they are competitive & legitimate
Q14b2 Any other reasons?
» Due diligence !
Q14c Why did you not choose to take the free trial<< insert >>?
» May still I it - I don't make decisions without research
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Research other companies too
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
» Research other companies too 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Hosiery companies
Q15c Anything else?
» Can't remember
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1122-

SURVEY 14-0603, CASE ID 6071
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1123» www.bizfilings.com

» www.incforfree.com
Q3a Why did you select this company? www.bizfilings.com
» did not mention price
Q3a Why did you select this company? www.incforfree.com
» free
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» price
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» have looked at site before
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» was on site last week
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» has a full offer includes articles and application for ein
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 90 day free trail, then charge on credit card
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1124-

» call, chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go back and use it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» need an incorporation where the secretary of state services for that state are not available
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
» Brand name
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1125-

SURVEY 14-0603, CASE ID 6076
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Oklahoma
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» Wills
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
EXHIBIT B -1126-

» Gives details such as a phone number
Q3b Anything else? www.incorporate.com
» Any state LLC
Q3a Why did you select this company? www.legalzoom.com
» Have heard of LegalZoom
Q3a Why did you select this company? www.bizfilings.com
» Have heard of bizfilings
Q3a Why did you select this company? www.incfile.com
» Price and phone number shown
Q3a Why did you select this company? www.incforfree.com
» Long-term business and phone number shown
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» California in the description
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» California in the description
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Just that it existed Seem to get them with every search so easy to ignore for the most part
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Easy to use interview process Good appearance
QB8 Anything else?
» Real time assistance available
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
EXHIBIT B -1127-

» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Cancel any time
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact Rocket Lawyer
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Consider Rocket Lawyer along with several other services
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Have not done enough searching to rule out others and am not ready to commit to one
Q14c Why did you not choose to take the free trial<< insert >>?
» Do not know what other offers available in the market
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Appearance of legitimacy
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Opportunity to try the service for free 3
» Appearance of legitimacy 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Consumer Reports Amazon Mom
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1128-

SURVEY 14-0603, CASE ID 6079
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.mycorporation.com
EXHIBIT B -1129-

Q3a Why did you select this company? www.incorporate.com
» sounds like they would make it easy
Q3b Anything else? www.incorporate.com
» fast only 10 minutes
Q3a Why did you select this company? www.legalzoom.com
» I have used legal zoom in the past. they are a name that i know
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» they are free but i now see only in CA so i would not click any further
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.incfile.com
» inexpensive
Q3b Anything else? www.incfile.com
» no
Q3a Why did you select this company? www.mycorporation.com
» sound professional
Q3b Anything else? www.mycorporation.com
» inexpensive
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» there are a lot of extra charges by signing up you are agreeing to a monthly fee there is chat available they
have a UK office there are a lot of forms available it looks quick and easy
QB8 Anything else?
» they do not seem trust worthy to me because of the all the little extras and the monthly fee
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
EXHIBIT B -1130» ...if you incorporate through any online legal services company

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you are charged 59.99 a month
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» chat, email, toll free #
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would not use this one because of all the extra fees
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» their fees
Q14b2 Any other reasons?
» no
Q14c Why did you not choose to take the free trial<< insert >>?
» too expensive
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» web host buying clubs or services beauty supplies vitamins supplements skin care
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1131-

SURVEY 14-0603, CASE ID 6081
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
S5 Please indicate the state in which you reside.
» Washington (state)
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incforfree.com
» www.delawareinc.com
Q3a Why did you select this company? www.incorporate.com
» The name
Q3a Why did you select this company? www.legalzoom.com
» The name
Q3a Why did you select this company? www.rocketlawyer.com
EXHIBIT B -1132-

» "Free"
Q3a Why did you select this company? www.bizfilings.com
» The name
Q3a Why did you select this company? www.incforfree.com
» "Free"
Q3a Why did you select this company? www.delawareinc.com
» Delaware
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I don't feel this is a real professional site. I would not use it.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't know. This site was not as professional as I would like to use.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I like to compare a number of programs so I may review this again but I would certainly look at several others
before I made my decision.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I like to compare several options before making a decision.
Q14c Why did you not choose to take the free trial<< insert >>?
» I wouldn't do it because I'd eventually have to pay for it.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
EXHIBIT
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >> B -1133-

» Review many options
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Brand name 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1134-

SURVEY 14-0603, CASE ID 6088
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
» Some Other type of legal service
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
EXHIBIT B -1135» www.incforfree.com

» www.delawareinc.com
» www.smallbiz.com
Q3a Why did you select this company? www.incfile.com
» Price and time of incorporation
Q3a Why did you select this company? www.incforfree.com
» Free no or low cost
Q3a Why did you select this company? www.delawareinc.com
» Online can be done from with out going anywhere else
Q3a Why did you select this company? www.smallbiz.com
» California - home of residence and cost
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.directincorporation.com
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» At First Glance the caption did not capture my eye
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» At First Glance the caption did not capture my eye. Location in the drop down.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» There are associated options for the client to mee their needs including rush filing and on going support
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1136-

» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I-877 number or through the online chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» After this I will visit the site and compare it to other sites
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» processing fees included
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Ancestry.com
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1137-

SURVEY 14-0603, CASE ID 6094
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» South Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -1138exploring further based on what you see?

» www.legalzoom.com
» www.rocketlawyer.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» I've used it before
Q3b Anything else? www.legalzoom.com
» it has a good reputation and it's not very expensive to get exactly what you need. also, I used this website for
estate planning documents and was happy.
Q3a Why did you select this company? www.rocketlawyer.com
» looked interesting because it says "free"
Q3b Anything else? www.rocketlawyer.com
» none
Q3a Why did you select this company? www.incforfree.com
» free
Q3b Anything else? www.incforfree.com
» says you can form a company in minutes so it's likely not complicated
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incfile.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» screens are easy to read and understand and it doesn't ask you for information that you wouldn't already
know.
QB8 Anything else?
» I don't like the fees structure. with the free trial offer, you will be billed $39.95 per month after the trial period if
you don't cancel...I really hate that type of marketing. The fees can add up to a lot if you choose all of the
options, but it's nice to be able to use the options if you want and you can pick and choose which options rather
than just a bundle for one price.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -1139-

» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you are automatically charged $39.95 per month if you don't cancel
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the toll free number or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» choose another site that would less expensive
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I don't like the way they charge you a monthly fee if you don't cancel the free trial.
Q14b2 Any other reasons?
» there seemed to be lots of different fees that will add up
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't like that I "have" to cancel or I'll be charged a monthly amount
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Recommendations from colleagues 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1140-

SURVEY 14-0603, CASE ID 6123
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1141» www.legalzoom.com

» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» It specified the learning aspect instead of the buying aspect. Level one research would be geared towards
understanding the requirements prior to exploring purchase options.
Q3b Anything else? www.legalzoom.com
» The name was not state specific and the description did not specify free or a low ball price. I do not want an
incorporation that is on clearance.
Q3a Why did you select this company? www.mycorporation.com
» This is specific to an individual forming a corporation, although there is a price it is a "starting" price indicatiing
that the product can be personalized or customized.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name sounds shady and not "serious" enough for legal advice or documents
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» The name implies that it is specific to Deleware
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» I believe it was incorporate cheap and in under ten minutes
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» There were a lot of embedded costs, although the process was easy the free offer was for a trial and there
were a lot of additional costs buried
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
EXHIBIT B -1142-

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» unclear
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» unclear
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» continue researching for competitive offers
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I like to research my options fully
Q14c Why did you not choose to take the free trial<< insert >>?
» Free trials are seldom free and I want to explore all of my options
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1143-

SURVEY 14-0603, CASE ID 6127
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Ask
EXHIBIT B -1144-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» its free
Q3b Anything else? www.rocketlawyer.com
» not expensive
Q3a Why did you select this company? www.incfile.com
» not expensive
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.calfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» heard about them on tv
Q4b Please tell us why you did not << initially >> select www.mycorporation.com?
» don't know
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» clear and to the point. Easy to set up
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» dont remember
EXHIBIT B -1145Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?

» call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go to website to sign up
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» its free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» books from amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1146-

SURVEY 14-0603, CASE ID 6142
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of legal zoom.
Q3b Anything else? www.legalzoom.com
EXHIBIT B -1147» They have a marketing presence on national TV.

Q3a Why did you select this company? www.rocketlawyer.com
» I have heard of Rocket Lawyer
Q3b Anything else? www.rocketlawyer.com
» "For Free" is a key phrase.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was not free as advertised.
QB8 Anything else?
» It is a subscription service and additional fees will be incurred in the future.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You will be billed $59.95
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I do not recall the direction provided.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Not use Rocket Lawyer
Q13c Anything else?
» Continue my search elsewhere
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
EXHIBIT B -1148» I do not like the bait and switch offer.

Q14c Why did you not choose to take the free trial<< insert >>?
» It ends with fees being incurred and a subscription I do not really need and do not want the hassle of canceling
and then continuously receive marketing solicitations after the fact.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» BBB endorsement
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 1
» Personal experience on the website 3
» BBB endorsement 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1149-

SURVEY 14-0603, CASE ID 6148
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Colorado
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.directincorpoation.com
Q3a Why did you select this company? www.directincorpoation.com
» HAD CHOICES....INCORPORATE OR SETUP AN LLC
Q3b Anything else? www.directincorpoation.com
» NOPE
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» DOESN'T OFFER CHOICES
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» DOESN'T OFFER CHOICES
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website? B -1150EXHIBIT

» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» COVERS STATE FILING FEES
QB8 Anything else?
» RUSH SERVICE IS AVAILABLE
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» GET BILLED $39.95/MONTH
Q12c Anything else?
» NOPE
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» CALL TOLL FREE NUMBER
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» NOTHING
Q13c Anything else?
» NOPE
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("SEE MY ATTORNEY")
Q14b1 What made you decide to << insert >>?
» NOT ENOUGH INFO....WOULD HAVE TO CALL
Q14b2 Any other reasons?
» NO
EXHIBIT B -1151Q14c Why did you not choose to take the free trial<< insert >>?

» NOTHING IF FREE!
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1152-

SURVEY 14-0603, CASE ID 6151
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
EXHIBIT B -1153Q1b Which search engine did you use to look for online legal services?

» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.delawareinc.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» I'm familiar with Legal Zoom, probably based on advertising that I've heard . . . so I would check it out.
Q3b Anything else? www.legalzoom.com
» I'd also do research on other sites, and do searches related to benefits of incorporating in my home state
versus other states, and what structure of incorporation would work best for my personal circumstances.
Q3a Why did you select this company? www.rocketlawyer.com
» I've used Rocket Lawyer, and have had good experiences with the site.
Q3b Anything else? www.rocketlawyer.com
» I think they also offer free access to certain documents which can then be customized.
Q3a Why did you select this company? www.incfile.com
» I like to do research, so I would certainly investigate what they have to offer.
Q3a Why did you select this company? www.delawareinc.com
» "Deleware" caught my eye, and I know that many organizations incorporate in DE for financial and tax
reasons.
Q3a Why did you select this company? www.mycorporation.com
» SImply for research and looking at total cost/benefit.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» forms for incorporation are provided free of charge, and RL submits all info for the user. Assume that the state
filing fee is $90 and RL doesn't up charge the user.
QB8 Anything else?
» the intro page was very engaging, but then it just looked like TurboTax after that. since people don't
incorporate every day, I would think that there would be more potential for interaction, and selling add-on
services.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
EXHIBIT B -1154state for Incorporation with the free trial offer?

» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I think you have to opt out, or you'll be charged a monthly or annual fee.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» not sure
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Personally, I would still research other sites.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Doubt that RL is the only site offering free incorporation.
Q14c Why did you not choose to take the free trial<< insert >>?
» I still might, but I like to do research.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» turbo tax
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1155-

SURVEY 14-0603, CASE ID 6152
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
EXHIBIT B -1156» www.legalzoom.com

» www.rocketlawyer.com
» www.incforfree.com
» www.delawareinc.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» A provider of incorporation and start up services to small businesses. That is exactly what I am looking for.
Q3a Why did you select this company? www.legalzoom.com
» I have seen commercials for Legal Zoom on tv and liked them.
Q3a Why did you select this company? www.rocketlawyer.com
» It's free, worth a look
Q3a Why did you select this company? www.incforfree.com
» It's free, worth a look
Q3a Why did you select this company? www.delawareinc.com
» Not as likely to look at this but thought I would try it
Q3a Why did you select this company? www.mycorporation.com
» Sounds professional and worth a look
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It has added features such as filing for a FEIN, the cost was $90, it seemed pretty easy to use.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Must pay for the service
EXHIBIT B -1157-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can call, or chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would definitely consider Rocket Lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I don't want to make a decision without looking at at least a few different options
Q14c Why did you not choose to take the free trial<< insert >>?
» I thought I did choose to
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix, Hulu, Yidio,
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1158-

SURVEY 14-0603, CASE ID 6183
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Indiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» This is the only company that I have actually heard of and seen commercials for.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I feel like it won't be free and this is just a play to get me to look at the sight.
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» I'm not in California.
EXHIBIT B -1159-

QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Its free to get this set up, and you get a free week trial, but there is a cost associated with filing.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» $99 to file the papers
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact them or search the site
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would not use it. It doesn't seem like there is enough support to answer questions.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Use a site that I recognize as being adverstised through different medium.
Q14c Why did you not choose to take the free trial<< insert >>?
» I thought it said that it was only free for a week, but to file the papers it would cost $99
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1160-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Music, movies, games
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1161-

SURVEY 14-0603, CASE ID 6191
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Colorado
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Estate planning
» Some Other type of legal service
EXHIBIT B -1162-

S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.delawareinc.com
» www.directincorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Looks reputable
Q3a Why did you select this company? www.delawareinc.com
» Not sure
Q3a Why did you select this company? www.directincorporation.com
» Not sure
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.incfile.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Have heard of them before
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» Not sure
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» can't remember
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
EXHIBIT B -1163-

» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Not sure
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you must pay
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact the company
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» not sure
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» seems reputable
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 3
» Personal experience on the website 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1164-

SURVEY 14-0603, CASE ID 6246
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S5 Please indicate the state in which you reside.
» Oklahoma
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of and used legal zoom before for personal issues.
Q3a Why did you select this company? www.mycorporation.com
» Have not heard of theis but would choose for a comparison.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -1165-

» Don't live in California.
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» Concerned about low cost accuracy.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was simple to follow. Brief - straight forwards and user friendly. Not cluttered with excessive unnecessary
add ins.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You are given a phone number to call during the major steps of the process.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Looks like a solid comparison sight to use before making a final decision.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Comparison
Q14c Why did you not choose to take the free trial<< insert >>?
» Still would compare first
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
EXHIBIT
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >> B -1166-

» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» There are to many.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1167-

SURVEY 14-0603, CASE ID 6309
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Arizona
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1168-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.calfilings.com
Q3a Why did you select this company? www.calfilings.com
» State specific, years of experience.
Q3b Anything else? www.calfilings.com
» Number of companies formed.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» It was too broad.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Nothing is free.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It was free.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is free for the basics. It costs more to have it rushed. There are also add ons, such as certificates and
binders.
QB8 Anything else?
» Takes you through step by step
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
EXHIBIT B -1169Q12a Do you recall if the free trial offer has a time limit?

» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There's an 800 number.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Not use it. I hate free trials. They always catch you.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» Free trials always have a catch.
Q14c Why did you not choose to take the free trial<< insert >>?
» Nothing is free.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1170-

SURVEY 14-0603, CASE ID 6315
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Oklahoma
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Because they offer information in helping the person make the right decision for themselves.
Q3a Why did you select this company? www.bizfilings.com
» They offer to educate people and help them get the knowledge they need.
Q3a Why did you select this company? www.mycorporation.com
» They offer packages that can help out people starting.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1171-

» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Not enough given information.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Not enough given information.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It seems reasonable.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call the toll free number.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Check more into the company.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» Because personal input from others is important.
Q14c Why did you not choose to take the free trial<< insert >>?
» I want to learn more first.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
EXHIBIT B -1172-

» Recommendations from colleagues 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1173-

SURVEY 14-0603, CASE ID 6317
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Kentucky
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
EXHIBIT B -1174-

Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked colleagues
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.lawdepot.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.3stepdivorce.com
» 3 STEPS
Q3b Anything else? www.3stepdivorce.com
» NO
Q3a Why did you select this company? www.lawdepot.com
» FREE
Q3b Anything else? www.lawdepot.com
» NO
Q3a Why did you select this company? www.rocketlawyer.com
» FREE
Q3b Anything else? www.rocketlawyer.com
» FREE
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» BETTER TO TAKE THE ONE YEAR PLAN
QC8 Anything else?
» NO
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 1 WEEK FREE TRIAL
QC11a How would you describe the free trial offer to a friend?
» FREE FOR ONE WEEK
QC11b Anything else?
» NO
EXHIBIT B -1175-

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» BILLING STARTS
Q12c Anything else?
» NO
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» CUSTOMER SERVICE
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» CHOOSE ROCKET LAWYER
Q13c Anything else?
» NO
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» BETTER PRICE
Q14b2 Any other reasons?
» WORTH IT
Q14c Why did you not choose to take the free trial<< insert >>?
» I TRUST THEM
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» NONE
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» AMAZON PRIME
Q15c Anything else?
» NO
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1176-

SURVEY 14-0603, CASE ID 6319
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» seems credible
EXHIBIT B -1177-

Q3b Anything else? www.legalzoom.com
» heard other people used it
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» didn't seem trustworthy
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» seemed shady
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» fast help with legal questions
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» seems comprehensive
QB8 Anything else?
» answers all questions
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online or phone
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» contact them and begin the process
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
EXHIBIT B -1178» seems helpful

Q14b2 Any other reasons?
» useful
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Advertisement 1
» Customer reviews 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1179-

SURVEY 14-0603, CASE ID 6324
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
EXHIBIT B -1180» Asked colleagues

Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» they are reputable
Q3b Anything else? www.legalzoom.com
» None
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» i am not sure if they are a valid company or not
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» Felt like they are shady
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» incorporate using this
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it seems appealimg kn that you can do it yourself
QB8 Anything else?
» None
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1181» Call the toll free number

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» complete the search
Q13c Anything else?
» None
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» respectable company
Q14b2 Any other reasons?
» None
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1182-

SURVEY 14-0603, CASE ID 6327
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» i thought it might be good
Q3b Anything else? www.rocketlawyer.com
» no
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
EXHIBIT B -1183» Yes, I have reviewed this page (Page 5)

» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it is ok
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ask internet
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» look at website
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» its free
Q14b2 Any other reasons?
» no
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1184-

SURVEY 14-0603, CASE ID 6330
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
» Some Other type of legal service
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Landlord/tenant matters
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked colleagues
» Spoke to a lawyer
EXHIBIT B -1185-

Q1b Which search engine did you use to look for online legal services?
» Yahoo
» Bing
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.divorcewriter.com
Q3a Why did you select this company? www.3stepdivorce.com
» divorce in 3 easy steps sounds simple
Q3b Anything else? www.3stepdivorce.com
» cost
Q3a Why did you select this company? www.divorcewriter.com
» price 100% guarentee
Q3b Anything else? www.divorcewriter.com
» 3 step process
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» because I want a lawyer to do it not me
Q4b Please tell us why you did not << initially >> select www.com?pletecase.com?
» I don't know how to do it myself
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» a do it yourself lawyer reasonable prices
QC8 Anything else?
» shows you step by step how to do it
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 30 day free trial
QC11a How would you describe the free trial offer to a friend?
» id tell friend that I found a low cost lawyer site
QC11b Anything else?
» you can do it yourself
EXHIBIT B -1186Q12a Do you recall if the free trial offer has a time limit?

» Yes
Q12c What happens after the free trial period?
» charges after
Q12c Anything else?
» cost after 30 day trial
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ask or call the 1800 number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» purchase the help
Q13c Anything else?
» ask about the site
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» cost to see if it works
Q14b2 Any other reasons?
» cheaper for me to see if it helps
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» record
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» record
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» netflix
Q15c Anything else?
» legal aid
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1187-

SURVEY 14-0603, CASE ID 6331
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Oregon
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1188-

» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
» www.rocketlawyer.com
» www.uslegalforms.com
Q3a Why did you select this company? www.lawdepot.com
» I just seems like a quick and easy way to get a divorce
Q3b Anything else? www.lawdepot.com
» Nope
Q3a Why did you select this company? www.rocketlawyer.com
» If it truly is free, than that is awesome! Also seems to be quick and easy
Q3b Anything else? www.rocketlawyer.com
» Nope
Q3a Why did you select this company? www.uslegalforms.com
» Just another option to look at. Want to make sure all my options are open.
Q3b Anything else? www.uslegalforms.com
» Nope
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» You can have a free trial, and then $19.99 for a month, a 90-day deal that's a little less per month, or a annual
contract that is $9.99 per month, which is their best offer.
QC8 Anything else?
» nope
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Free trial for 14 days, and then $19.99 a month after that.
QC11a How would you describe the free trial offer to a friend?
» You can do what you need to do with your legal papers for 14 days free, but then it's $20 a month after.
QC11b Anything else?
» If you are planning on having legal paperwork throughout the year, or know it will take a while to get everything
done, I would suggest going for the annual plan.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
EXHIBIT B -1189-

» You are charged $19.99 a month after.
Q12c Anything else?
» Nope
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» They have on-line chat help, a phone or email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Finish the paperwork, sign up for an annual membership, and file the papers.
Q13c Anything else?
» Nope.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» Knowing that I am going to be using legal paperwork for other avenues throughout the year, I chose that plan.
Q14b2 Any other reasons?
» Nope
Q14c Why did you not choose to take the free trial<< insert >>?
» I will be using it throughout the year, and it was a better deal getting an annual membership
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No
Q15c Anything else?
» No
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1190-

SURVEY 14-0603, CASE ID 6339
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Some other level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -1191available?

» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
Q3a Why did you select this company? www.biztree.com
» free
Q3b Anything else? www.biztree.com
» na
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» idk
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» seems promising
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» deceiving
QC8 Anything else?
» na
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» free week trial
QC11a How would you describe the free trial offer to a friend?
» full acess but costs money after trial
QC11b Anything else?
» na
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» costs
EXHIBIT B -1192Q12c Anything else?

» na
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» try it
Q13c Anything else?
» na
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» look for something free
Q14b2 Any other reasons?
» na
Q14c Why did you not choose to take the free trial<< insert >>?
» want free, not trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» netflix
Q15c Anything else?
» na
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1193-

SURVEY 14-0603, CASE ID 6346
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.rocketlawyer.com
» www.incfile.com
» www.delawareinc.com
EXHIBIT B -1194-

Q3a Why did you select this company? www.incorporate.com
» Straightforward, non-fancy name. Reference to small businesses.
Q3a Why did you select this company? www.rocketlawyer.com
» Implied speediness and lack of cost.
Q3b Anything else? www.rocketlawyer.com
» The name itself, Rocket Lawyer, implies fast turnaround, which is good.
Q3a Why did you select this company? www.incfile.com
» The upfront mention of a price, and the fact that the price is reasonable.
Q3b Anything else? www.incfile.com
» Free minutes and Bylaws.
Q3a Why did you select this company? www.delawareinc.com
» The word "Now", as well as that the URL ends with "Same_Day_Filing". These imply fast, no-nonsense
service.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.smallbiz.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Looks more like a reference site than a site where for someone who would actually do the filing.
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Didn't stand out at all from the other listings. (Looked like a possible duplicate)
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Looks very easy to follow and understand. Trial offer waives added fees, but a reoccurring monthly amount
ends up due starting in the second month, unless you cancel or downgrade.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1195» Yes

Q12c What happens after the free trial period?
» A monthly reoccurring amount becomes due (around $35 or so) unless you downgrade to a free account or
cancel.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a phone number listed on each page, next to a girl with brown hair, to call for assistance.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Seriously consider actually using that site, or at least exploring it further.
Q13c Anything else?
» I may be motivated to research Rocket Lawyer online as well.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Looks very straightforward, and a good deal.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Simplicity
» Nothing hidden (fees, terms)
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1196-

SURVEY 14-0603, CASE ID 6347
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Some other level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
EXHIBIT B -1197-

» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.officeconsultants.com
Q3a Why did you select this company? www.legalcontracts.com
» this website says,easy to use.
Q3b Anything else? www.legalcontracts.com
» none
Q3a Why did you select this company? www.officeconsultants.com
» it is free.
Q3b Anything else? www.officeconsultants.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» none
Q4b Please tell us why you did not << initially >> select www.jsbusinessproducts.btobsource.com?
» this website name is too long.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Rocket lawyer provides citizens with the right documentation to tackle some of the most common legal
problems.
QC8 Anything else?
» none
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it provides one week free trial offer.
QC11a How would you describe the free trial offer to a friend?
» it is good. let customers learn this.
QC11b Anything else?
» none
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1198-

» Yes
Q12c What happens after the free trial period?
» They have 1 month trial after the free trial period.
Q12c Anything else?
» none
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can call servies.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» i like to chat with serve.
Q13c Anything else?
» email to them.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» i have to learn more information.
Q14b2 Any other reasons?
» none
Q14c Why did you not choose to take the free trial<< insert >>?
» i need to know other company.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1199-

SURVEY 14-0603, CASE ID 6348
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used a phone book
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.buyerpricer.com
Q3a Why did you select this company? www.buyerpricer.com
» ok
Q3b Anything else? www.buyerpricer.com
» odd astuff
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.officeconsultants.com
EXHIBIT B -1200-

Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
»b
Q4b Please tell us why you did not << initially >> select www.jsbusinessproducts.btobsource.com?
» ok
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» funny
QC8 Anything else?
» things
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» good
QC11a How would you describe the free trial offer to a friend?
» fun
QC11b Anything else?
» sweet
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» no
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» oo
Q13c Anything else?
» ooo
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
»f
Q14b2 Any other reasons?
» ff
Q14c Why did you not choose to take the free trial<< insert >>?
EXHIBIT B -1201» dd

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 1
» Customer reviews 3
» Brand name 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
»a
Q15c Anything else?
» dd
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1202-

SURVEY 14-0603, CASE ID 6351
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
Q3a Why did you select this company? www.biztree.com
» On the top of search list
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.totallegal.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» They did not sound professional
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» Was my second option
EXHIBIT B -1203-

Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Very easy to navigate and use Organized Customizable
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Limited time offer allows you to make lease agreements for free and customize your account. Chatting with
live person available
QC11a How would you describe the free trial offer to a friend?
» An easy to use service to make lease agreements
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Must pay for services to continue to use
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact them directly online via messages or chats
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Keep it in mind for future reference when I need it
Q13c Anything else?
» Refer a friend to the website if he is on the look out for such a service
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Meets my needs
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Opportunity to try the service for free 2
EXHIBIT B -1204-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1205-

SURVEY 14-0603, CASE ID 6364
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incfile.com
» na
Q3b Anything else? www.incfile.com
» na
Q3a Why did you select this company? www.mycorporation.com
» na
Q3b Anything else? www.mycorporation.com
EXHIBIT B -1206-

» na
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» na
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» na
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» na
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» na
QB8 Anything else?
» na
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» na
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1207» na

Q13c Anything else?
» na
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» na
Q14b2 Any other reasons?
» na
Q14c Why did you not choose to take the free trial<< insert >>?
» na
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» na
Q15c Anything else?
» na
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1208-

SURVEY 14-0603, CASE ID 6367
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» Media company such as radio, newspaper, TV, etc.
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.uslegalforms.com
Q3a Why did you select this company? www.uslegalforms.com
» Because it gives me more than 1 options bout what im looking for
EXHIBIT B -1209-

Q3b Anything else? www.uslegalforms.com
» also it specifies exactly what it does.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.3stepdivorce.com
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» This does not display enough options
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It does not explain enough
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It offers cheap ways to agree to divorce
QC8 Anything else?
» it shows me what to do
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact the website
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Sign up
Q13c Anything else?
» read the steps
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» Becuse i needed n attorney
Q14c Why did you not choose to take the free trial<< insert >>?
» Becuse i think its a scam
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
EXHIBIT B -1210important.

» Advertisement 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Recommendations from colleagues
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1211-

SURVEY 14-0603, CASE ID 6371
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Colorado
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
Q3a Why did you select this company? www.lawdepot.com
» great examples of services
Q3b Anything else? www.lawdepot.com
» prices
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.completecase.com
EXHIBIT B -1212Q4b Please tell us why you did not << initially >> select www.3stepdivorce.com?

» too many obstacles
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» no service support
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» the offer is based on circumstance
QC8 Anything else?
» free motivation
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» free trial offer if your case is received
QC11a How would you describe the free trial offer to a friend?
» great offer
QC11b Anything else?
» special bonus
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the toll free number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» seek advice
Q13c Anything else?
» recruit attorneys
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» price
Q14b2 Any other reasons?
» free testing of service
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» service
EXHIBIT B -1213-

» attorneys
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Advertisement 2
» Brand name 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit score
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1214-

SURVEY 14-0603, CASE ID 6378
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Utah
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Some Other type of legal service
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» it states all states and its free
Q3b Anything else? www.rocketlawyer.com
» it also has a lot of followers
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
EXHIBIT B -1215-

» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it asks if you already filed papers
QC8 Anything else?
» it allows you to pay securely offers free trial and has ways to follow
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I dont remember
QC11a How would you describe the free trial offer to a friend?
» I just saw where you signed up didnt look at the other details
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Im not sure
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would sign up for the free trial
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» to see if they can help me in my situation before i spend money
Q14b2 Any other reasons?
» no
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
EXHIBIT B -1216online legal services company.

» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» many business offer free trials to try their services
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1217-

SURVEY 14-0603, CASE ID 6385
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
EXHIBIT B -1218-

» Used an internet search engine
» Used a phone book
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.smallbiz.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» LLC & Incorporation
Q3b Anything else? www.incorporate.com
» No
Q3a Why did you select this company? www.legalzoom.com
» Incorporation Services
Q3a Why did you select this company? www.smallbiz.com
» $31 state fees
Q3a Why did you select this company? www.mycorporation.com
» Filing services
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Did not see this form of the ad
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» Same as above
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is a cheap but full incorporation information.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
EXHIBIT B -1219» I don't know

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are charged unless you unsubscribe
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Through the contact page or through phone
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Contact Rocket Lawyer, or request information through their webpage.
Q13c Anything else?
» Possibly sign up for the free trial
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Can take a free test run and determine if it is the service for me.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» LegalZoom, Match.com, Zoosk, Beezid.com
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1220-

SURVEY 14-0603, CASE ID 6387
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
EXHIBIT B -1221Q3a Why did you select this company? www.legalzoom.com

» Because of the reputation.
Q3a Why did you select this company? www.mycorporation.com
» I picked another that looked legitimate for a comparison to Legal Zoom.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It didn't sound like a great name for legal advice.
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» I am not in the state of Delaware
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» That it was at the top of the page and there was an ad.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The website, Rocket Lawyer, was offering to take the information that you fill in and they file the paperwork for
your LLC. They charge a nominal fee of $90 for state fees.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There is a phone number.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1222» Check out Rocket Lawyer further.

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Just to get some other sites for comparison.
Q14c Why did you not choose to take the free trial<< insert >>?
» Still deciding regarding the incorporation.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1223-

SURVEY 14-0603, CASE ID 6391
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.directincorporation.com
Q3a Why did you select this company? www.incorporate.com
» meets my needs
Q3b Anything else? www.incorporate.com
» no
Q3a Why did you select this company? www.bizfilings.com
» apparent expertise
Q3b Anything else? www.bizfilings.com
» no
Q3a Why did you select this company? www.directincorporation.com
EXHIBIT B -1224-

» Ca experience
Q3b Anything else? www.directincorporation.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» looks capable
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» name too kimicky
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» low cost
QB8 Anything else?
» fast service
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» e mnail or call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» get more info
Q13c Anything else?
» do a background check
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -1225» Continue searching on other online legal service sites

Q14b1 What made you decide to << insert >>?
» better to play safe
Q14b2 Any other reasons?
» always careful when using the internet
Q14c Why did you not choose to take the free trial<< insert >>?
» don't know guess you get what you pay for
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» credabilirty
» honesty
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» computer products
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1226-

SURVEY 14-0603, CASE ID 6392
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Idaho
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1227-

» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» seemed most basic
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.bizfilings.com
» www.incforfree.com
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» only asked for my first choice
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» only asked for my first choice
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» is a place where you can get an attorney not just legal info,.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» this is way to many questions when you are not able to pull the information back up
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» find something else
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -1228» Decide not to buy an online legal service

Q14b1 What made you decide to << insert >>?
» not looking to purchase anything just get information
Q14b2 Any other reasons?
» information is free
Q14c Why did you not choose to take the free trial<< insert >>?
» not interested in getting suckered into anything
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1229-

SURVEY 14-0603, CASE ID 6399
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
EXHIBIT B -1230-

» www.buyerpricer.com
» www.jsbusinessproducts.btobsource.com
» www.officeconsultants.com
Q3a Why did you select this company? www.legalcontracts.com
» The website name and the options seemed trustworthy.
Q3b Anything else? www.legalcontracts.com
» None.
Q3a Why did you select this company? www.buyerpricer.com
» The word "free" and "printable" seemed convenient.
Q3b Anything else? www.buyerpricer.com
» None.
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» I liked the idea of free UPS ground shipping.
Q3b Anything else? www.jsbusinessproducts.btobsource.com
» It seems legitimate.
Q3a Why did you select this company? www.officeconsultants.com
» I liked the sound of "printable" and "free".
Q3b Anything else? www.officeconsultants.com
» None.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It seemed least specific. That's it.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It makes the process simple with step-by-step instructions. It didn't seem intimidating and user-friendly.
QC8 Anything else?
» After reviewing the instructions, I can say that it might be something I'll use in the future.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1231» If available, I could refer to an FAQ or contact customer service.

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I'll consider using Rocket Lawyer in the future, but not before examining other websites.
Q13c Anything else?
» That's all.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I'd like to explore my options. I won't settle for something without comparing it with other choices.
Q14b2 Any other reasons?
» I'm still on the fence about the bill in the first place.
Q14c Why did you not choose to take the free trial<< insert >>?
» I'm naturally suspicious of free trials.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1232-

SURVEY 14-0603, CASE ID 6401
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1233-

» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» it looks all encompassing
Q3b Anything else? www.incorporate.com
» no nothing else at this time.
Q3a Why did you select this company? www.legalzoom.com
» looks to cover it all
Q3b Anything else? www.legalzoom.com
» not yet thank you
Q3a Why did you select this company? www.bizfilings.com
» i have heard they are good
Q3b Anything else? www.bizfilings.com
» nothing at this time
Q3a Why did you select this company? www.mycorporation.com
» just wanted to check it out as i am not familiar with it
Q3b Anything else? www.mycorporation.com
» not right now
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not compelling
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» not interested
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it is straight forward but i am not interested in their offer
EXHIBIT B -1234-

QB8 Anything else?
» i think legal zoom is better
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i am very likely to go to leag zoom
Q13c Anything else?
» no nothing else
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("go to legal zoom")
Q14b1 What made you decide to << insert >>?
» familiarity
Q14b2 Any other reasons?
» nothing else
Q14c Why did you not choose to take the free trial<< insert >>?
» i did not want to use them
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» legal zoom
Q15c Anything else?
» nothing
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1235-

SURVEY 14-0603, CASE ID 6404
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.officeconsultants.com
Q3a Why did you select this company? www.officeconsultants.com
» Free Download
Q3b Anything else? www.officeconsultants.com
» I nomally jump around to different websites to find the best one also
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1236-

» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.buyerpricer.com?
» "find Results" made me nervous
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» didn't say free
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» I like the website set up until the end with you have to pay...the free trial...idk there
QC8 Anything else?
» Seemed to be VERY pacific on the bill of sale
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Don't recall
QC11a How would you describe the free trial offer to a friend?
» Tell my friend that it is a nice website but it costs money to use...but there is a free trial
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online help
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» As long as there is no credit card info exchanged I'd try it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» If I need a Bill of Sale form and I like the website set up I will use it
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» no credit card up front
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Opportunity to try the service for free 3
» no credit card up front 1
EXHIBIT B -1237-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Adobe
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1238-

SURVEY 14-0603, CASE ID 6411
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Missouri
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» Looks legit
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.lawdepot.com
EXHIBIT B -1239-

Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The other website was at the top of the search engine
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» Read more after my first selection
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Very informative and looks easy to go threw
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» One weeks free usage
QC11a How would you describe the free trial offer to a friend?
» Wouldn't complain, simple to do
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Don't remember
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call the number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Make sure I have and use the right information for a lease agreement
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("use if i ever have any leagal lease problems")
Q14b1 What made you decide to << insert >>?
» I currently don't have any legal issues
Q14c Why did you not choose to take the free trial<< insert >>?
» Don't need a free trial if I'm not having legal lease issues
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
EXHIBIT B -1240» Opportunity to try the service for free 1

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Free coupons trail
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1241-

SURVEY 14-0603, CASE ID 6415
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1242-

» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incforfree.com
» www.delawareinc.com
Q3a Why did you select this company? www.legalzoom.com
» Shows information
Q3a Why did you select this company? www.incforfree.com
» It's free
Q3a Why did you select this company? www.delawareinc.com
» Convinient
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.incfile.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Fast and easy
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» Experience
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Trustworthy
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
EXHIBIT B -1243Q12c What happens after the free trial period?

» Fee charged
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Email a representative
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Search wich would be more convinient
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» To see how it works out
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» None
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1244-

SURVEY 14-0603, CASE ID 6427
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» right words
Q3b Anything else? www.incorporate.com
» llc stand out
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» didn't jump out
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» de is tax free
EXHIBIT B -1245-

QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» de is tax free
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» easy step by step
QB8 Anything else?
» easy
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you start paying
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» try it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I always research all major decisions
EXHIBIT B -1246Q14c Why did you not choose to take the free trial<< insert >>?

» more research time
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1247-

SURVEY 14-0603, CASE ID 6464
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Delaware
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Some other level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
EXHIBIT B -1248» Incorporation/forming a business or organization

» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
» www.lawdepot.com
Q3a Why did you select this company? www.biztree.com
» Recognizable
Q3b Anything else? www.biztree.com
» No
Q3a Why did you select this company? www.lawdepot.com
» Looks like quality company
Q3b Anything else? www.lawdepot.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
» www.totallegal.com
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
» Doesn't seem like a company of choice
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
EXHIBIT B -1249-

» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Easy to understand
QC8 Anything else?
» None
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Free quote
QC11a How would you describe the free trial offer to a friend?
» N/A
QC11b Anything else?
» N/A
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» phone, email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» None
Q13c Anything else?
» None
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» To test company
Q14b2 Any other reasons?
» None
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Brand name 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
EXHIBIT B -1250» Equity Lines

Q15c Anything else?
» N/A
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1251-

SURVEY 14-0603, CASE ID 6499
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Estate planning
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.buyerpricer.com
Q3a Why did you select this company? www.buyerpricer.com
» soundsconvincing
Q3b Anything else? www.buyerpricer.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
EXHIBIT B -1252-

» didnt seem good
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» sounded weird
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» lost now
QC8 Anything else?
» couldnt find anything
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» icant recallthe details
QC11a How would you describe the free trial offer to a friend?
» dont know
QC11b Anything else?
» n/a
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» no
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» idk
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Buy the form (without the free trial)
Q14b1 What made you decide to << insert >>?
» easyer
Q14b2 Any other reasons?
» nope
Q14c Why did you not choose to take the free trial<< insert >>?
» just seemed easyer
EXHIBIT B -1253-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» none
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1254-

SURVEY 14-0603, CASE ID 6504
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
» Some Other type of legal service
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
» Landlord/tenant matters
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1255-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalcontracts.com
» I selected this one because the description on the search results fits exactly what I'm looking for.
Q3a Why did you select this company? www.rocketlawyer.com
» I selected this one because it always helps to pick multiple options, so I can do a side by side comparison.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» I can tell that they are a thorough, formal, and friendly place That they know what they're doing. That I can
trust and rely on them.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it was a two month trial period.
QC11a How would you describe the free trial offer to a friend?
» Fair and efficient, giving you plenty of time to review their services and decide if you wish to keep using them.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» The trial is terminated, and the user can either buy full services or discontinue services.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» By chatting directly with a lawyer or following help links on the website.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would review my other options before making my decision.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» That's how I always go about these things.
Q14c Why did you not choose to take the free trial<< insert >>?
» because I already have more than enough things filling my inbox.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Necessity
EXHIBIT B -1256-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Personal experience on the website 2
» Opportunity to try the service for free 3
» Necessity 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» more than I care to list.
Q15c Anything else?
» some examples are Hulu, imvu, and Cappex.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1257-

SURVEY 14-0603, CASE ID 6535
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.buyerpricer.com
Q3a Why did you select this company? www.buyerpricer.com
» It seems simple
Q3b Anything else? www.buyerpricer.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I'm not sure
Q4b Please tell us why you did not << initially >> select www.jsbusinessproducts.btobsource.com?
» I'm not sure
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
EXHIBIT B -1258» Yes, I have reviewed this page (Page 1)

» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It allows you to draft your own bill of sales
QC8 Anything else?
» No
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I'm not sure
QC11a How would you describe the free trial offer to a friend?
» I'm not sure
QC11b Anything else?
» I'm not sure
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You have to pay
Q12c Anything else?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I'm not sure
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Create a bill of sales draft
Q13c Anything else?
» No
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in a monthly plan (access to all forms and help from attorneys for $17.95 per month, includes attorney
review of forms after 90 days)
Q14b1 What made you decide to << insert >>?
» Because I wanted to
Q14b2 Any other reasons?
» No
Q14c Why did you not choose to take the free trial<< insert >>?
» I'm not sure
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Price
EXHIBIT B -1259-

» Advertisement
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Advertisement 2
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
» Personal experience on the website
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Tide
Q15c Anything else?
» No
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1260-

SURVEY 14-0603, CASE ID 6543
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
Q3a Why did you select this company? www.incorporate.com
» web address appears to be a true site (not a complex or unrelated address)
Q3b Anything else? www.incorporate.com
» does not say that it is free which seems unreal like other sites
Q3a Why did you select this company? www.legalzoom.com
» recognize legalzoom name from other activities and advertising in the past
Q3b Anything else? www.legalzoom.com
» the fact that it does not proclaim to be free makes it appear a legitimate site
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1261-

» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» no interest in incorporating in California (high taxes) and "rocket" and "free" do not sound business-like
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» CA sounds like it is for California?
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The trial option seems to be pointless as it is only one week
QB8 Anything else?
» Seems to be uncertain about when the incorporation will occur and does not investigate if existing
corporations might exist with same name
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Your credit card is billed and the processing begins
Q12c Anything else?
» It seems pointless to even bother with it
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the 1800 number that shows on the screen
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1262» would investigate but would compare it to others

Q13c Anything else?
» would look for reviews of site online
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» Still not familiar with the site and a great site does not mean it is a great company
Q14b2 Any other reasons?
» See if anybody has been fully through the process with it
Q14c Why did you not choose to take the free trial<< insert >>?
» Seems too short and without any point since it is only 1 week
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» How long it has been in existence
» Whether web site runs smooth without any slowness
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Iams pet food, Internet payment service, Advance auto parts, IHOP free meal, Chili's free appetizer,
Geneology service
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1263-

SURVEY 14-0603, CASE ID 6550
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
EXHIBIT B -1264-

» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» To evaluate content and compare with other offerors.
Q3b Anything else? www.incorporate.com
» Most of the sites displayed were for incorporation in California - I don't live in Cal. Another was for
incorporating in Delaware. That left only three options.
Q3a Why did you select this company? www.legalzoom.com
» I have heard of LegalZoom on the radio and was curious what the company offers.
Q3b Anything else? www.legalzoom.com
» The topic of learning about incorporation is interesting and protecting personal assets from company liabiities
is something I want to know more about.
Q3a Why did you select this company? www.bizfilings.com
» More for curiosity. There's little information provided that would gain my attention.
Q3b Anything else? www.bizfilings.com
» Since most other links were for California incorporation, this was one that appears to be nationwide.
Q3a Why did you select this company? www.mycorporation.com
» I don't know whether incorporating or forming an LLC is the right move. The topic sentence identifies this
immediately.
Q3b Anything else? www.mycorporation.com
» Having a set of predefined packages may be helpful.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Primarily because I don't live in California. Also, including "Rocket" in the name seems a bit cheesy.
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» Thought about this one and almost selected it. I would like to have seen more descriptive text. First thing is a
phone number - I'm on the computer - nothing attention grabbing.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» I remember the "\CA-Incorporate" in the URL. I'm not interested in incorporating in Calif, so I passed it by. The
name is a bit cheesy, but memorable.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The website was more organized than I would have expected from the text returned by the Google search.
The step-by-step process is intuitive. However, some states require a brief description of the business offerings,
EXHIBIT B -1265-

which I did not see, possibly because the selected state does not require. The site collected information
regarding basic business domain (music) and points of contact. It offered other services, such as obtaining a
Tax ID and packaging an incorporation kit.
QB8 Anything else?
» I did see the "ask a lawyer" link near the top of the page. It was unclear whether this is a free service and
whether the legal advice has any caveats.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Free trial for one month (a $99) value. After, cancel or continue.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would compare the Texas Secretary of State requiremetns for starting a SB with the offering of Rocket
Lawyer.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I have no experience starting a business, getting opinions from people I know and trust.
Q14b2 Any other reasons?
» When considering a hotel, I like reviewing customer comments.
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't know whether I would incorporate or form an LLC.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Personal information security
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 1
» Opportunity to try the service for free 2
» Personal information security 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know
EXHIBIT B -1266-

SURVEY 14-0603, CASE ID 6581
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1267-

» www.completecase.com
» www.uslegalforms.com
Q3a Why did you select this company? www.completecase.com
» The site doesn't sound like a scam.
Q3b Anything else? www.completecase.com
» The name is interesting.
Q3a Why did you select this company? www.uslegalforms.com
» It sounds like a legal website that won't scam me.
Q3b Anything else? www.uslegalforms.com
» I could easily mistake it for a government site if it had .gov somewhere.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.lawdepot.com
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» Law Depot sounds like Home Depot and I'm not trying to build my case with lumber.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Rocket lawyer doesn't sound like a real site. If I clicked it I feel like I'd get malware from it.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» The site is very easy to follow with many easy steps and I could apparently get my divorce papers settled in 14
ridiculous steps.
QC8 Anything else?
» That's it. The picture of the two men at the end were ugly.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» It was a week of free trial in which they sent you your papers. Nothing else about it stuck out besides I could
sign up for it with my facebook account.
QC11a How would you describe the free trial offer to a friend?
» If you needed one week to get papers, get rocket lawyer to divorce your man.
QC11b Anything else?
» Don't forget to laugh at the two ugly men at the end.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
EXHIBIT B -1268-

» Nothing. You could sign up for the payment plan or leave the site forever and get spam.
Q12c Anything else?
» Get more spam from two ugly men.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I'd assume I'd send them an email inquiry.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I'll probably look for rocket lawyer since that's the only site I know of for divorce forms now.
Q13c Anything else?
» I could get forms from ugly people.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I want to make sure if it's a legitimate practice they are conducting.
Q14b2 Any other reasons?
» No I stated everything.
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't need a divorce right now.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Safe website claim
» Privacy guaranteed
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Safe website claim 1
» Privacy guaranteed 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Pet grooming Nails Bar soap
Q15c Anything else?
» Walmart Modcloth Wendys
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1269-

SURVEY 14-0603, CASE ID 6582
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
EXHIBIT B -1270» Asked colleagues

» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.mycorporation.com
Q3a Why did you select this company? www.mycorporation.com
» good
Q3b Anything else? www.mycorporation.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» good stuff
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» n/a
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» it was easy
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» good
QB8 Anything else?
» n/a
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
EXHIBIT B -1271services companies

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» good
Q12c Anything else?
» n/a
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» stuff
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» wonderful
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» good
Q14b2 Any other reasons?
» b/a
Q14c Why did you not choose to take the free trial<< insert >>?
» good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» good
Q15c Anything else?
» n/a
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1272-

SURVEY 14-0603, CASE ID 6583
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
EXHIBIT B -1273-

» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.divorcewriter.com
Q3a Why did you select this company? www.divorcewriter.com
» Seen it before
Q3b Anything else? www.divorcewriter.com
» Heard ofbit
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.completecase.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Sounds like a powerful site
Q4b Please tell us why you did not << initially >> select www.com?pletecase.com?
» Heard it was a scam
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» That they offer many of the same things as all the other sites
QC8 Anything else?
» They seem to pride their self on being one of the better sites
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall. EXHIBIT B -1274-

» Free consultation
QC11a How would you describe the free trial offer to a friend?
» Offer is good for achieving results
QC11b Anything else?
» Cheap
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call office
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Choose a cheaper choice
Q13c Anything else?
» Make a better selection
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» Cause they usually know better
Q14b2 Any other reasons?
» And tell the truth
Q14c Why did you not choose to take the free trial<< insert >>?
» Insufficient funds
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Not really
Q15c Anything else?
» Insuficent funds
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1275-

SURVEY 14-0603, CASE ID 6584
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» AOL
EXHIBIT B -1276-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» The name speaks for itself and is what i would be looking to start a business.
Q3b Anything else? www.incorporate.com
» This website says it can incorporate in any state online
Q3a Why did you select this company? www.legalzoom.com
» I have heard good things about legal zoom
Q3b Anything else? www.legalzoom.com
» I would be able to use services online
Q3a Why did you select this company? www.mycorporation.com
» The reason i choose this site what because i have seen advertisements for
Q3b Anything else? www.mycorporation.com
» Prices from 69
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I had choose companies in which i had seen or heard from before, i don't know enough about this company
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» I wasn't sure of this companies reputation
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» zero fee for incorporating a company
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I remember i could pay 500 dollars for express 3 day shipping to enroll, they have multiple services through
their website
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
EXHIBIT B -1277state for Incorporation with the free trial offer?

» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you drop off the incorporation papers at the state's office
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I can look related information through their website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would be more interested in learning more information on Rocket lawyers website
Q13c Anything else?
» Look at more information regarding business type plan
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» I'm not sure how far away i'm from starting my own business, finances, etc
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Business planning
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Recommendations from colleagues 1
» Business planning 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1278-

SURVEY 14-0603, CASE ID 6595
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» na
Q3b Anything else? www.rocketlawyer.com
» na
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
EXHIBIT B -1279-

» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» na
QC8 Anything else?
» na
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» na
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» na
Q13c Anything else?
» na
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» na
Q14b2 Any other reasons?
» na
Q14c Why did you not choose to take the free trial<< insert >>?
» na
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know
EXHIBIT B -1280-

SURVEY 14-0603, CASE ID 6597
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Montana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.officeconsultants.com
Q3a Why did you select this company? www.officeconsultants.com
» it is easy to understand and i love the fact that I can down load the program
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It didn't grab my attention like the others it didn't pop out at me
Q4b Please tell us why you did not << initially >> select www.jsbusinessproducts.btobsource.com?
EXHIBIT B -1281» It didn't grab my attention like the others it didn't pop out at me

Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» that he is straight forward with his responces
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» don't remember
QC11a How would you describe the free trial offer to a friend?
» check it out
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you have to pay
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» chat with a rep
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» get it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» it popped out at me
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Brand name 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
EXHIBIT B -1282-

SURVEY 14-0603, CASE ID 6600
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Food Brands or Products
» Healthcare
» Technology
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
Q3a Why did you select this company? www.lawdepot.com
» Because it looks promising.
Q3b Anything else? www.lawdepot.com
EXHIBIT B -1283-

» It was suggested by a friend.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.totallegal.com
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
» It says free. Sometimes free things are too good to be true.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Good things take longer
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It actually looks like it is really fast and reliable. Um, I think that the whole free trial thing is a really good idea.
You can really customize everything to your standards
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» One week, then charged 17.99
QC11a How would you describe the free trial offer to a friend?
» Maybe it would be worth it, if you're looking for something quick and easy to try
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are charged a monthly fee
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call/email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Try it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Might be worth the try and it let's be look for what I need
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1284-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Personal experience on the website 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Avon Inc
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1285-

SURVEY 14-0603, CASE ID 6604
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1286-

» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.divorcewriter.com
Q3a Why did you select this company? www.rocketlawyer.com
» they just sound real and trustworthy
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.divorcewriter.com
» unsure
Q3b Anything else? www.divorcewriter.com
» no
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» they seem to be a bit repetitive but very thorough
QC8 Anything else?
» nothing
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» unsure I just know I saw free trial I think it was to the left
QC11a How would you describe the free trial offer to a friend?
» unsure.
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contacting customer service
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» contact a live person
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» i want to talk to a real person
Q14b2 Any other reasons?
EXHIBIT B -1287-

» I dont feel comfortable using my credit card online
Q14c Why did you not choose to take the free trial<< insert >>?
» not worth it
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1288-

SURVEY 14-0603, CASE ID 6606
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.uslegalforms.com
Q3a Why did you select this company? www.rocketlawyer.com
» It sounded legit.
Q3a Why did you select this company? www.uslegalforms.com
» It would be good to get an idea of what this would entail.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
EXHIBIT B -1289-

» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It sounds pretty straightforward.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't know.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Don't know
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't know
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1290-

SURVEY 14-0603, CASE ID 6619
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Arkansas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 1 - Definitely will not
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.lawdepot.com
» www.rocketlawyer.com
EXHIBIT B -1291-

» www.completecase.com
Q3a Why did you select this company? www.3stepdivorce.com
» I picked this company because it struck me as easy and quick to complete.
Q3a Why did you select this company? www.lawdepot.com
» I picked this company because it seemed easy and also fit into the average budget.
Q3a Why did you select this company? www.rocketlawyer.com
» I picked this company because it seemed easy to use, quick, and great for a tight budget.
Q3a Why did you select this company? www.completecase.com
» I picked this company because it seemed easy for someone to use instead of having to jump through a bunch
of hoops to find a lawyer/judge to oversee it.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» The Rocket Lawyer offer seems very easy and quick. The fact that it can be used to create several different
documents is very reassuring.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» The offer had something to do with a $19.95 monthly fee being withdrawn after a month or so.
QC11a How would you describe the free trial offer to a friend?
» N/A
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Rocket Lawyer proceeds to withdrawl $19.95 per month from the person in question's credit/debit card.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» A person with questions about the website Rocket Lawyer can call the number listed on the site, to get
assistance with any problems or concerns they may have about navigating the many options the website has to
offer.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» N/A
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» I chose not to take the free trial at Rocket Lawyer because I am currently not looking for a divorce lawyer, nor
am I expecting my spouse is looking currently for one either.
EXHIBIT B -1292-

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I don't recall.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1293-

SURVEY 14-0603, CASE ID 6620
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Food Brands or Products
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» drug recalls and credit resolution tools
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
EXHIBIT B -1294-

» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Very much advertised on TV
Q3b Anything else? www.legalzoom.com
» Read about the site once.
Q3a Why did you select this company? www.mycorporation.com
» Remembered seeing something like that name in a magazine.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Do not live in the state it is in.
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» Unfamiliar with it
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems that it is very much what I am looking for and easy to use.I like that it is listed with well respected
companies that I am familiar with and use frequently.
QB8 Anything else?
» Price is fair to use the site.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Credit card is charged.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1295» Click on a link.

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Do the trial and see if is for me.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» All of the company listings and trusted news sources that have associated with it.
Q14b2 Any other reasons?
» Page format looks easy to fill out.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» reviews from trusted sources
» recommendations from BBB
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» reviews from trusted sources 3
» recommendations from BBB 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Norton antivirus software and ansestory.com
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1296-

SURVEY 14-0603, CASE ID 6624
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
EXHIBIT B -1297to go about obtaining those services?

» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.totallegal.com
Q3a Why did you select this company? www.legalcontracts.com
» good
Q3b Anything else? www.legalcontracts.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» good
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.totallegal.com
» good
Q3b Anything else? www.totallegal.com
» no
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» good
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
EXHIBIT B -1298-

QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» consult
QC11a How would you describe the free trial offer to a friend?
» good
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» free
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» no
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» good
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» good
Q14b2 Any other reasons?
» no
Q14c Why did you not choose to take the free trial<< insert >>?
» ok
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Brand name 3
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» yes
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» I don't know

EXHIBIT B -1299-

SURVEY 14-0603, CASE ID 6625
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.uslegalforms.com
Q3a Why did you select this company? www.uslegalforms.com
» It seemed more reputable.
Q3b Anything else? www.uslegalforms.com
» No.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.lawdepot.com
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» It did not seem as reputable, but it was free.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -1300» The name.

Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It seems very good.
QC8 Anything else?
» No.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» It was free.
QC11a How would you describe the free trial offer to a friend?
» It seems great.
QC11b Anything else?
» Check it out.
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Look at the website.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Check out the website.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It seemed good.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Reputation
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Reputation 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
EXHIBIT B -1301online legal services company.

» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1302-

SURVEY 14-0603, CASE ID 6630
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» New Jersey
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.incforfree.com
» www.calfilings.com
EXHIBIT B -1303-

Q3a Why did you select this company? www.incorporate.com
» It says it is fast and accurate
Q3b Anything else? www.incorporate.com
» It has an official web address
Q3a Why did you select this company? www.legalzoom.com
» It seems very professional
Q3b Anything else? www.legalzoom.com
» No
Q3a Why did you select this company? www.incforfree.com
» It is free and the process seems quick
Q3b Anything else? www.incforfree.com
» The company has been around for a long time
Q3a Why did you select this company? www.calfilings.com
» It has been in business for over 35 years
Q3b Anything else? www.calfilings.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I do not feel like dealing with a lawyer at the moment
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» It did not stand out to me
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It said the use was free
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The offer claimed it was free but there were many additional things that required payment
QB8 Anything else?
» No
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
EXHIBIT B -1304-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» After the trial period you must pay
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can call the number listed on the website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would most likely research more to determine if it is really necessary to pay for all of the extra options listed
on the website
Q13c Anything else?
» I would shop around to see if i could find a cheaper incorporation website
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Rocket lawyer asked payment for much more than the trial offer
Q14c Why did you not choose to take the free trial<< insert >>?
» It only lasts 7 days and there are many other things you must pay for
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I cannot recall
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1305-

SURVEY 14-0603, CASE ID 6631
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» Seems familiar and says you can talk to a lawyer.
Q3b Anything else? www.rocketlawyer.com
» Appears to be focused on the renter not the landlord.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
EXHIBIT B -1306» Yes, I have reviewed this page (Page 2)

» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» they have lease forms and explanations of them.
QC8 Anything else?
» no nothing else.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Just remember there was an offer.
QC11a How would you describe the free trial offer to a friend?
» Go to rocketlawyer.com and check-it out.
QC11b Anything else?
» no nothing else.
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I do not recall.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Email a completed form and questions to rocket lawyer.
Q13c Anything else?
» no nothing else.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» To get different perspectives on rocket lawyer and or similar services.
Q14b2 Any other reasons?
» To get other pros and cons I did not think of.
Q14c Why did you not choose to take the free trial<< insert >>?
» I want to do more research first.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
EXHIBIT B -1307-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix MS office 365 Norton Antivirus
Q15c Anything else?
» A lot of games. MMOs, etc.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1308-

SURVEY 14-0603, CASE ID 6634
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
EXHIBIT B -1309-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.rocketlawyer.com
» www.completecase.com
» www.uslegalforms.com
Q3a Why did you select this company? www.3stepdivorce.com
» no lawyer needed
Q3b Anything else? www.3stepdivorce.com
» 100% garuntee
Q3a Why did you select this company? www.rocketlawyer.com
» legally binding
Q3b Anything else? www.rocketlawyer.com
» free divorce agreement
Q3a Why did you select this company? www.completecase.com
» do it yourself
Q3b Anything else? www.completecase.com
» featured on cnn,usa today and nbc
Q3a Why did you select this company? www.uslegalforms.com
» state specific
Q3b Anything else? www.uslegalforms.com
» divorce done by a form
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it will help you and your spouse enter into a binding divorce agreement
QC8 Anything else?
» you can save and review or fix any data you have previously entered into a form
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» separation agreement form and free account
QC11a How would you describe the free trial offer to a friend?
» probally not what you would need being you would need asset assements
Q12a Do you recall if the free trial offer has a time limit?
» Yes
EXHIBIT B -1310Q12c What happens after the free trial period?

» 17.95 per month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contacting them via web or phone
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» look into it as a posibility
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» would like to know opinions on the online divorce forms
Q14c Why did you not choose to take the free trial<< insert >>?
» would need more representation
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» lawyer.com
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1311-

SURVEY 14-0603, CASE ID 6646
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
Q3a Why did you select this company? www.3stepdivorce.com
» easy
EXHIBIT B -1312-

Q3b Anything else? www.3stepdivorce.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.completecase.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» better
Q4b Please tell us why you did not << initially >> select www.divorcewriter.com?
» easy
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» isgood
QC8 Anything else?
» easy
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» try it easy
QC11a How would you describe the free trial offer to a friend?
» try it easy
QC11b Anything else?
» easy
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» iseasy
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» isgood
Q13c Anything else?
» try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in a monthly plan (access to all forms and help from attorneys for $17.95 per month, includes attorney
review of forms after 90 days)
Q14b1 What made you decide to << insert >>?
EXHIBIT B -1313-

» isgood
Q14b2 Any other reasons?
» easy
Q14c Why did you not choose to take the free trial<< insert >>?
» getting too it
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» isgood
» easy
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 3
» easy 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» isgood
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1314-

SURVEY 14-0603, CASE ID 6648
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
» www.biztree.com
» www.totallegal.com
Q3a Why did you select this company? www.legalcontracts.com
» The world legal in the URL makes them seem trustworthy and you can't beat free.
Q3b Anything else? www.legalcontracts.com
» N/A
Q3a Why did you select this company? www.rocketlawyer.com
» Free and "Print Forms in 5 Minutes" are both appealing words/phrases.
Q3b Anything else? www.rocketlawyer.com
EXHIBIT B -1315» N/A

Q3a Why did you select this company? www.ezlandlorrdforms.com
» The "ez" part of the URL implies that getting the forms will be easy.
Q3b Anything else? www.ezlandlorrdforms.com
» N/A
Q3a Why did you select this company? www.biztree.com
» "Download & Print in Minutes!" is a great line to draw people in. No one wants to spend hours trying to track
down forms.
Q3b Anything else? www.biztree.com
» N/A
Q3a Why did you select this company? www.totallegal.com
» The URL "totallegal.com" is reassuring and they claim the lease agreements are free.
Q3b Anything else? www.totallegal.com
» N/A
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» $20 a month for unlimited legal documentation is a great deal especially considering how easy the site makes
filling the forms out by walking you through them step-by-step.
QC8 Anything else?
» N/A
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I believe they were offering a free week.
QC11a How would you describe the free trial offer to a friend?
» A free week of select legal documentation
QC11b Anything else?
» N/A
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You're charged $20 for the next month of unlimited service.
Q12c Anything else?
» N/A
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I remember there being a live chat button on the site, one could try that.
EXHIBIT B -1316-

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» At the very least, I would give the free trial a shot.
Q13c Anything else?
» N/A
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» The site seemed to make filling out the forms easy with their step-by-step process.
Q14b2 Any other reasons?
» I felt their per month fee was reasonable for what they offer.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» legalzoom.com
Q15c Anything else?
» Outside of the legal realm, I constantly see and hear about free trial periods for Netflix, free audiobooks from
Audible, free business cards from a printer, etc.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1317-

SURVEY 14-0603, CASE ID 6650
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
EXHIBIT B -1318-

» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
» www.rocketlawyer.com
» www.divorcewriter.com
Q3a Why did you select this company? www.lawdepot.com
» Looks legit 100%.
Q3b Anything else? www.lawdepot.com
» Checked the website and it is legal.
Q3a Why did you select this company? www.rocketlawyer.com
» Site shows 865 followers on Google+
Q3b Anything else? www.rocketlawyer.com
» Site is 100% legit.
Q3a Why did you select this company? www.divorcewriter.com
» Site has a 100% Guarantee.
Q3b Anything else? www.divorcewriter.com
» All forms are uploaded on website.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Website is a very extensive repository full of legal documents.
QC8 Anything else?
» Site is very user friendly.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact a rep.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1319-

» Look for moreinformation.
Q13c Anything else?
» Definitely will find more information.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» Uprfront cost that allows for less payment reminders
Q14b2 Any other reasons?
» none
Q14c Why did you not choose to take the free trial<< insert >>?
» Want more information.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1320-

SURVEY 14-0603, CASE ID 6657
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Food Brands or Products
» Healthcare
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Idaho
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.completecase.com
Q3a Why did you select this company? www.rocketlawyer.com
» good name
Q3b Anything else? www.rocketlawyer.com
» nope
Q3a Why did you select this company? www.completecase.com
» good name
Q3b Anything else? www.completecase.com
EXHIBIT B -1321» nope

Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» i dont really know
QC8 Anything else?
» dont know
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» dont know
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» this servey
Q13c Anything else?
» sucks dick
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» get better
Q14b2 Any other reasons?
» serveys
Q14c Why did you not choose to take the free trial<< insert >>?
» because its shit
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
EXHIBIT B -1322-

SURVEY 14-0603, CASE ID 6658
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» Media company such as radio, newspaper, TV, etc.
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.ezlandlorrdforms.com
» www.biztree.com
» www.totallegal.com
» www.lawdepot.com
Q3a Why did you select this company? www.legalcontracts.com
» It seems trust worthy.
EXHIBIT B -1323Q3b Anything else? www.legalcontracts.com

» Might explain what exactly I need.
Q3a Why did you select this company? www.ezlandlorrdforms.com
» It seems like it would be easy to understand based on its name.
Q3a Why did you select this company? www.biztree.com
» Seems like it would be easy to understand and use based on its name.
Q3a Why did you select this company? www.totallegal.com
» Seems legitimate.
Q3b Anything else? www.totallegal.com
» Hopefully easy to use as well.
Q3a Why did you select this company? www.lawdepot.com
» Seems informational.
Q3b Anything else? www.lawdepot.com
» Get enough information from this website to possibly use there or elsewhere.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name of the title just didn't seem to sit well with me. Rocket sounds like a science term relating to space.
Doesn't seem to relate well with what I need. But I guess I do get the point. Just from a first glance, I didn't take
it too seriously.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It is pretty good. I would probably just stick with the Free Trial. I think it provides a very streamlined process in
creating a legal document. If renting is something I do often, I would probably pay beyond the trial.
QC8 Anything else?
» On second thought, this might be a company I would choose now I've seen a tour of the process.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I believe it was a one-week free trial to take advantage of all that the web app offered. And then it would, I
believe, be automatically renewed after the trial is over.
QC11a How would you describe the free trial offer to a friend?
» Probably
QC11b Anything else?
» I would recommend it, but I would also make sure to let them know to stop the trial if they don't intend to stay
EXHIBIT B -1324long term.

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Automatically renews, I believe.
Q12c Anything else?
» It didn't say it, but I would assume you can opt out from renewing.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't believe I know the answer to this question. I would imagine there is a help desk and phone number to
call. I don't believe I saw anything about 24/7 phone or chat services.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I know better what to look for in other companies. I probably would take advantage of the free trial.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It is really easy to use and pretty effective. Puts all the information right where they belong. Helps the process
not be too cumbersome -- the way it's spread out.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Price
» Opportunity to try the service for free
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Personal experience on the website 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Pimsleur Method
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1325-

SURVEY 14-0603, CASE ID 6659
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Connecticut
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.uslegalforms.com
Q3a Why did you select this company? www.uslegalforms.com
» They looked and sounded more official than the rest.
Q3b Anything else? www.uslegalforms.com
» They sounded more formal and official and their website url looked normal and didn't have any weird numbers
or anything in it.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
EXHIBIT B -1326-

» It just didn't look right. The url looked weird, I trust urls more if they are just www.lawdepot.com instead of
onlineforms.lawdepot.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The website url seemed weird and too long. It just put me off.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» They offer a free trial membership for one week, then $19.95 per month afterwards. They allow you to build
documents, save print and share them, and then sign them.
QC8 Anything else?
» They have easy and useful templates to allow you to get most of the work out of the way easily and quickly so
all you have to do is a few signatures.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» They offered a 1-week free trial and after that ran out you would be charged $19.95 per month.
QC11a How would you describe the free trial offer to a friend?
» I would tell them it was 1-week and then $19.95 after that
QC11b Anything else?
» Nothing else
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» They charge $19.95 per month after it runs out.
Q12c Anything else?
» Nothing else
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can call them 6am-6pm Monday-Friday or email them.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Print the pages out and sign them.
Q13c Anything else?
» Then deliver those to my lawyer to read them over.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
EXHIBIT B -1327Q14b1 What made you decide to << insert >>?

» It seemed like it was a quick and easy way to get it done.
Q14b2 Any other reasons?
» Free trials are always nice ways to test things out that you might like but don't want to commit to quite yet.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I cannot recall at this time
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1328-

SURVEY 14-0603, CASE ID 6664
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.rocketlawyer.com
» Because they have 861 followers on google+
EXHIBIT B -1329-

Q3b Anything else? www.rocketlawyer.com
» also because it say "ask a lawyer a quesion"
Q3a Why did you select this company? www.ezlandlorrdforms.com
» because they have 420 followers on google+
Q3b Anything else? www.ezlandlorrdforms.com
» Free lease builder
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» They will help walk you through the lease building process.
QC8 Anything else?
» they are very thorough and cheap
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» one week free, with credit card info, after one week it is 19.95 a month
QC11a How would you describe the free trial offer to a friend?
» A great option to draw up and print off a lease for free. just cancel before the week is up
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are charged 19.95 a month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» emaling or calling the company
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» use their website to make a lease
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» I like to try things before I buy them
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -1330» Customer reviews 1

» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1331-

SURVEY 14-0603, CASE ID 6665
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» South Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Some other level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.uslegalforms.com
Q3a Why did you select this company? www.uslegalforms.com
EXHIBIT B -1332-

» It was a less busy add - to the point
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name was weird
Q4b Please tell us why you did not << initially >> select www.com?pletecase.com?
» Just seemed shady
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Just seems to easy. I don't like having to enter payment info for free trials. If it was legit however, it seems
easy
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 1 month then you pay
QC11a How would you describe the free trial offer to a friend?
» Same way
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Then you are charged $19.99 I think
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't remember
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Still not use them....the name just turns me off
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Just the name, it's gives a bad, cheap sounding business
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't want to give my bank/credit card info
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Website name
EXHIBIT B -1333-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No, sorry
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1334-

SURVEY 14-0603, CASE ID 6670
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Appealing
Q3b Anything else? www.incorporate.com
» none
Q3a Why did you select this company? www.mycorporation.com
» Reasonable
EXHIBIT B -1335-

Q3b Anything else? www.mycorporation.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Not interested.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I'm not located in California.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Great website. Reasonable fees.
QB8 Anything else?
» Nice layout.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You pay a certain fee based on your state
Q12c Anything else?
» automatically deducted
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Sign up
Q13c Anything else?
EXHIBIT B -1336» speak with customer service

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Looks interesting
Q14b2 Any other reasons?
» Nice offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1337-

SURVEY 14-0603, CASE ID 6682
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
Q3a Why did you select this company? www.lawdepot.com
» seems like the best choice for me
Q3b Anything else? www.lawdepot.com
» no
EXHIBIT B -1338-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.divorcewriter.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» they were a good company
Q4b Please tell us why you did not << initially >> select www.uslegalforms.com?
» price to much
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free divorce lawyer
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» cant really remember
QC11a How would you describe the free trial offer to a friend?
» would direct them to the site
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» then there's a fee
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contacting the web site
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» search the web
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in a monthly plan (access to all forms and help from attorneys for $17.95 per month, includes attorney
review of forms after 90 days)
Q14b1 What made you decide to << insert >>?
» dont understand
Q14c Why did you not choose to take the free trial<< insert >>?
» don't know
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1339-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1340-

SURVEY 14-0603, CASE ID 6683
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Alabama
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.buyerpricer.com
» www.rocketlawyer.com
» www.officeconsultants.com
Q3a Why did you select this company? www.buyerpricer.com
» first one listed
Q3a Why did you select this company? www.rocketlawyer.com
» thought it would be free
Q3a Why did you select this company? www.officeconsultants.com
» thought it would be free
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
EXHIBIT B -1341» Yes, I have reviewed this page (Page 3)

» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Looked like the standard free trial then charged for the service setup. Looked clear and simple to use.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Free for a time, then you pay for the service
QC11a How would you describe the free trial offer to a friend?
» Standard free then pay offer
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» your charged a fee, monthly/yearly etc
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» help button on right side to talk to a rep
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would consider using the site
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» was what I was looking for without costing
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Credit report companies
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No
EXHIBIT B -1342-

SURVEY 14-0603, CASE ID 6686
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Some Other type of legal service
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.uslegalforms.com
Q3a Why did you select this company? www.rocketlawyer.com
» Have heard of them.
EXHIBIT B -1343-

Q3b Anything else? www.rocketlawyer.com
» No
Q3a Why did you select this company? www.uslegalforms.com
» Specific to states
Q3b Anything else? www.uslegalforms.com
» No
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Nothing
QC8 Anything else?
» Nothing
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» It allowed me to speak to them free
QC11a How would you describe the free trial offer to a friend?
» It was simple & easy
QC11b Anything else?
» Nothing
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Speak to them on phone
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Hire them
Q13c Anything else?
» Nothing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Because its my right
Q14b2 Any other reasons?
» Nothing
Q14c Why did you not choose to take the free trial<< insert >>?
EXHIBIT B -1344» I did but in the form of conversation on the phone

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» reputable
» trustworthy
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» reputable 1
» trustworthy 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Credit scores
Q15c Anything else?
» Nothing
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1345-

SURVEY 14-0603, CASE ID 6688
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Kentucky
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» They are easy to use, created online, and I can print immediately.
Q3b Anything else? www.legalcontracts.com
» N/A
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.officeconsultants.com
Q4b Please tell us why you did not << initially >> select www.buyerpricer.com?
EXHIBIT B -1346-

» I did not see the listing.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» They do not look that promising.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» They offer a free bill of state documental draft.
QC8 Anything else?
» N/A
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» It was simple to use and they walked you through the process.
QC11a How would you describe the free trial offer to a friend?
» They were easy to use.
QC11b Anything else?
» N/A
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a number located on the right side, where you could contact them.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Use the website for my Bill of Sale Form.
Q13c Anything else?
» N/A
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It was easy and simple to use.
Q14b2 Any other reasons?
» N/A
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1347-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1348-

SURVEY 14-0603, CASE ID 6697
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
EXHIBIT B -1349-

» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
» www.totallegal.com
» www.lawdepot.com
Q3a Why did you select this company? www.biztree.com
» I'm aware of this company through my brother.
Q3b Anything else? www.biztree.com
» My brother recommends Biztree.com
Q3a Why did you select this company? www.totallegal.com
» I'm familiar with this company from internet ads.
Q3b Anything else? www.totallegal.com
» I would look this company over before using it.
Q3a Why did you select this company? www.lawdepot.com
» The name lawdepot.com caught my attention.
Q3b Anything else? www.lawdepot.com
» I would look lawdepot over before choosing a company to use.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
» I'm not familiar with it.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I'm not familiar with it.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Free 7 day trial, Looks like a very complete rental agreement.
EXHIBIT B -1350-

QC8 Anything else?
» Even includes lead based paint legality prior to 1978.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 7 days
QC11a How would you describe the free trial offer to a friend?
» Great way to try the website out.
QC11b Anything else?
» Great way to try the website out.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I believe it went to 17.95 per month.
Q12c Anything else?
» There was a 2nd option as well, but I don't recall the monetary issues.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There was a phone number for customer service.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Use Rocket Lawyer's free trial and go from there.
Q13c Anything else?
» Use Rocket Lawyer's free trial and go from there.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» I like the looks of your rental forms.
Q14b2 Any other reasons?
» I like the looks of your rental forms.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» free trial
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Personal experience on the website 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1351-

SURVEY 14-0603, CASE ID 6699
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Some other level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
» www.smallbiz.com
Q3a Why did you select this company? www.incfile.com
» It had the price right there.
Q3b Anything else? www.incfile.com
» it had a lot of info before you hit the link.
EXHIBIT B -1352-

Q3a Why did you select this company? www.smallbiz.com
» it was local to me and it had the price in it
Q3b Anything else? www.smallbiz.com
» nothing
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» no info like price.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not sure why i did not pick this one.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» zero fees
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it looked easy to do and would be fast.
QB8 Anything else?
» can't think of anything
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» they had a online chat.
EXHIBIT B -1353-

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» would look at rocket lawyer first.
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» it would be the cheap way to go
Q14b2 Any other reasons?
» faster.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1354-

SURVEY 14-0603, CASE ID 6701
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Prefer not to answer
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.ezlandlorrdforms.com
» first one I saw
Q3b Anything else? www.ezlandlorrdforms.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» looked good
Q4b Please tell us why you did not << initially >> select www.totallegal.com?
EXHIBIT B -1355» looked good

Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» not sure
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» not sure
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» not sure
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» just wanted too
Q14b2 Any other reasons?
» no
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Advertisement 2
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
EXHIBIT B services?
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or -1356-

» I don't know

EXHIBIT B -1357-

SURVEY 14-0603, CASE ID 6704
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
EXHIBIT B -1358-

» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.jsbusinessproducts.btobsource.com
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» It seems more legit
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
» They actually have the word "legal" in their title
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I find it hard to believe that it the bill of sale could be free and legit
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It seems they have annual membership, plus fees for the actual documents printed out
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» You get a free trial offer, but i was confused about what this includes
QC11a How would you describe the free trial offer to a friend?
» Free trial offer that may or may not include services or printed documents as needed
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» It had a number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Well since they have a free trial offer, i'd definitely give it a try because i would have nothing to lose
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
EXHIBIT B -1359-

Q14b1 What made you decide to << insert >>?
» Because, i could make sure everything is legit without risking anything
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1360-

SURVEY 14-0603, CASE ID 6706
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
» www.totallegal.com
» www.lawdepot.com
Q3a Why did you select this company? www.biztree.com
EXHIBIT B -1361-

» Because the first few hi-lighted options don't usually have much information in then.
Q3b Anything else? www.biztree.com
» They looked like they are more informative.
Q3a Why did you select this company? www.totallegal.com
» It looks the most informative.
Q3b Anything else? www.totallegal.com
» It looks like it has more information in it.
Q3a Why did you select this company? www.lawdepot.com
» It looks like it would have something in it I would need or like to know.
Q3b Anything else? www.lawdepot.com
» The domain says a lot for a web page.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Cause it looks like one of them spam sites.
Q4b Please tell us why you did not << initially >> select www.ezlandlorrdforms.com?
» Looks to spammy.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It is a site to show you how a landlord lease agreement is set up and walks you through the whole process.
QC8 Anything else?
» It's mainly for new and unexperienced land lords.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» If you like the product you can keep it if not you can discontinue service anytime during the free trail.
QC11a How would you describe the free trial offer to a friend?
» It's a win win situation. You can't lose.
QC11b Anything else?
» Great tool for landlords to have.
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1362» Call or email.

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Go to lease agreement form site and sign up for service.
Q13c Anything else?
» Knowing is power, and now I know about said site.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Great tool to have.
Q14b2 Any other reasons?
» Nothing to lose.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Account set up
» Detailed description of what there services are.
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Opportunity to try the service for free 1
» Account set up 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Pimsuels language.
Q15c Anything else?
» Net flix, Hulu
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1363-

SURVEY 14-0603, CASE ID 6709
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Retired
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.lawdepot.com
» for the legal forms i would need
Q3b Anything else? www.lawdepot.com
» it is free
Q3a Why did you select this company? www.rocketlawyer.com
» its free you can print and download what you need
EXHIBIT B -1364-

Q3b Anything else? www.rocketlawyer.com
» would be able to help with custody of my children
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» they answer any question you may have you can save your information and come back to it later
QC8 Anything else?
» they file it for you on line e signuter
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it was free for 7 days
QC11a How would you describe the free trial offer to a friend?
» it has every thing you need they will help you by answering questions
QC11b Anything else?
» its easy to use
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you can buy a 90 day
Q12c Anything else?
» the cost is only about 18 dollars
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» sending a email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» i would look up all the information i would need
Q13c Anything else?
» ask any question i would have
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» i would be able to get all the forms i would need for free
Q14b2 Any other reasons?
» get to ask questions
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >> B -1365EXHIBIT

» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1366-

SURVEY 14-0603, CASE ID 6715
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» New Hampshire
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.3stepdivorce.com
» www.completecase.com
Q3a Why did you select this company? www.3stepdivorce.com
» i like the quoted price and the ease of accessing the information.
Q3a Why did you select this company? www.completecase.com
» simple offering to my needs.
Q3b Anything else? www.completecase.com
» i like that it listed references.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.uslegalforms.com
EXHIBIT B -1367Q4b Please tell us why you did not << initially >> select www.lawdepot.com?

» didn't contain enough information.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» seems too good to be real.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» the forms are clear and easy to use. everything is clearly set up for the consumer.
QC8 Anything else?
» this is a pay service that you will be subscribing to in one form or another according to three offerings.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» one week free trial followed by a subscription fee.
QC11a How would you describe the free trial offer to a friend?
» i would say that the free trial is short , you get to see what is offered but be aware that a fee begins at the end
of that initial week.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» a fee begins at a set price and is charged monthly.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there is a chat option.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» i would be more likely to use a one fee type service rather than a subscription service.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» i want the best ,most reasonable prices .
Q14c Why did you not choose to take the free trial<< insert >>?
» because it leads to a subscription.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» one time usage
EXHIBIT B -1368-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» gaming
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1369-

SURVEY 14-0603, CASE ID 6717
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» I don't know
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.ezlandlorrdforms.com
» www.lawdepot.com
Q3a Why did you select this company? www.ezlandlorrdforms.com
» offered free trial
Q3a Why did you select this company? www.lawdepot.com
» seemed official
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
» www.rocketlawyer.com
EXHIBIT B -1370Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?

» free trial
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» free trial
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free trial period for 1 week, offered a turbotax like version of writing up legal documents for property services
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 7 days
QC11a How would you describe the free trial offer to a friend?
» a trial to navigate through their website to see how easy and automated their program is
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» monthly charge of 19.95
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» don't know, i believe lawyers can be reached online via chat.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» would try out the trial period to see if it was for me
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» only way to know for sure how good the service is.
Q14c Why did you not choose to take the free trial<< insert >>?
» not interested in services yet, will keep it in mind
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Personal experience on the website 3
EXHIBIT B -1371-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Gamefly, Netflix, Hulu
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1372-

SURVEY 14-0603, CASE ID 6722
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Minnesota
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1373-

» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» LLC
Q3a Why did you select this company? www.bizfilings.com
» LLC
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» unsure
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» in CA
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» cost
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» THe consultation
QB8 Anything else?
» cost
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
EXHIBIT B -1374Q12c What happens after the free trial period?

» renewal cost necessary
Q12c Anything else?
» nothing
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online questions
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» consultation with legal
Q13c Anything else?
» nothing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» question legal advice not local
Q14c Why did you not choose to take the free trial<< insert >>?
» unsure on duration of advice needed
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1375-

SURVEY 14-0603, CASE ID 6724
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Nevada
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.biztree.com
Q3a Why did you select this company? www.rocketlawyer.com
» i thought that they sounded reputable
Q3b Anything else? www.rocketlawyer.com
» and i could print forms in 5 minutes
Q3a Why did you select this company? www.biztree.com
» i have used company before
Q3b Anything else? www.biztree.com
» print in minutes
EXHIBIT B -1376Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.

» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» you can try for 1 week for free or 1 month 9.99
QC8 Anything else?
» there was a year offer but dont remember because could not afford
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» try for 1 week for free
QC11a How would you describe the free trial offer to a friend?
» try for 1 week for free
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you get charged a monthly fee of 9.99
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call or check website
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» purchase and print
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» so i can get form i need now
Q14b2 Any other reasons?
» free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
EXHIBIT B -1377important.

» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit check time life books testostrone enhancer
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1378-

SURVEY 14-0603, CASE ID 6729
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Missouri
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.incfile.com
» www.incforfree.com
EXHIBIT B -1379-

» www.calfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» its what they do
Q3b Anything else? www.incorporate.com
» no
Q3a Why did you select this company? www.legalzoom.com
» commercials
Q3b Anything else? www.legalzoom.com
» protection
Q3a Why did you select this company? www.incfile.com
» price
Q3b Anything else? www.incfile.com
» registered agent
Q3a Why did you select this company? www.incforfree.com
» in minutes
Q3b Anything else? www.incforfree.com
» 60,000 plus
Q3a Why did you select this company? www.calfilings.com
» 35 yrs
Q3b Anything else? www.calfilings.com
» 200,000 formed
Q3a Why did you select this company? www.mycorporation.com
» price
Q3b Anything else? www.mycorporation.com
» makes it easy
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» only in cali
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» no interest in name
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» based in cali
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
EXHIBIT B -1380» Yes, I have reviewed this page (Page 11)

» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» easy to get started free trial
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» dont know
Q12c Anything else?
» its over
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ask a lawyer
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» review it
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» see other offers and read reviews
Q14b2 Any other reasons?
» best option for me
Q14c Why did you not choose to take the free trial<< insert >>?
» free isn't always the option
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Brand name 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» freebies women get it free turbo tax
EXHIBIT B -1381-

Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1382-

SURVEY 14-0603, CASE ID 6730
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Alabama
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.delawareinc.com
Q3a Why did you select this company? www.delawareinc.com
EXHIBIT B -1383-

» For one, I couldn't not select at least one. Secondly, it has "delaware" in the title and I hear that incorporating
in delaware has advantages, so hopefully this co. would be based in delaware.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» didn't notice it.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Seemed like a scam somehow.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» it had the phone number listed.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The site offers on-phone help, is free (outside of fees).
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you will be billed $40 monthly.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the phone number listed.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1384-

» double check how difficult it is to do on my own (without online help), make sure there are no better online
options. following that, maybe use Rocket Lawyer to incorporate.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» seems prudent.
Q14c Why did you not choose to take the free trial<< insert >>?
» I could take it at any time -- might be better options.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» business card makers, video streaming services, cloud storage co's.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1385-

SURVEY 14-0603, CASE ID 6733
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1386-

» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.lawdepot.com
» It's exactly what I would like and need. I need to divide my assets equally without anyone getting hurt.
Q3a Why did you select this company? www.rocketlawyer.com
» I'm hoping to end my divorce as soon as possible. The less time it takes, the less of a pain it is.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It's a pretty good one but if I want a true divorce the last thing I need is a free trial. I'm looking to get divorced
for sure. This isn't about wasting time.
QC8 Anything else?
» Also maybe a few more guarantees that this document will be able to be used effectively and accurately within
a reasonable amount of time.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I don't really recall but I just know that I don't want to hear anything about a free trial when I'm looking to get
divorced. I'm already in a frustrated and tired state of mind. I want to get right to business.
QC11a How would you describe the free trial offer to a friend?
» I wouldn't.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I believe it's a week a long.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or live chat.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I'd think twice before using this website. I might search a face to face consultant.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
EXHIBIT B -1387» I don't want a trial. I want to get work done.

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1388-

SURVEY 14-0603, CASE ID 6735
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Missouri
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» just do
Q3b Anything else? www.rocketlawyer.com
» none
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
EXHIBIT B -1389-

» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» do it yourself
QC8 Anything else?
» none
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» na
QC11a How would you describe the free trial offer to a friend?
» free trial
QC11b Anything else?
» none
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» na
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» no
Q13c Anything else?
» na
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» no need
Q14b2 Any other reasons?
» need a person
Q14c Why did you not choose to take the free trial<< insert >>?
» no need
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
EXHIBIT B -1390» Customer reviews 3

» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1391-

SURVEY 14-0603, CASE ID 6740
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
EXHIBIT B -1392Q3a Why did you select this company? www.legalzoom.com

» They've been around for a while and I have used their resources before.
Q3b Anything else? www.legalzoom.com
» Good experience withthem in the past
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» looks cheao
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» looks too cheap.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Free option as a trial but costs to actually incorporate, expedite, and file for a tax id number. Walks you
through an interview process to determine what you need.
QB8 Anything else?
» Nothing
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30 day free trial
Q12c Anything else?
EXHIBIT B -1393» no

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online or via tollfree number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go through the interview process with rocket lawyer and pay the necessary fees
Q13c Anything else?
» none.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» to have time to explore my options further before committing
Q14b2 Any other reasons?
» to have time to check out other customer reviews
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» free trial
» price
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1394-

SURVEY 14-0603, CASE ID 6743
Image Set
» DIVORCE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Rhode Island
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» I don't know
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.completecase.com
» www.divorcewriter.com
Q3a Why did you select this company? www.completecase.com
» im a DIY kind of person and it would be a learning tool
Q3a Why did you select this company? www.divorcewriter.com
» price
EXHIBIT B -1395Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?

» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» nothing is free
Q4b Please tell us why you did not << initially >> select www.uslegalforms.com?
» didnt sound good
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» its a basic DIY site that allows for you to pick and choose what documents you would liek to create and helps
you make them legal
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» free 90 day trial offer to create as many leagal docs as needed
QC11a How would you describe the free trial offer to a friend?
» ok
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» charged
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» live help button
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» use free trial
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» only needed for 1 document
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -1396» Price 3

» Customer reviews 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1397-

SURVEY 14-0603, CASE ID 6751
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Estate planning
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.calfilings.com
Q3a Why did you select this company? www.legalzoom.com
» cheap
EXHIBIT B -1398-

Q3b Anything else? www.legalzoom.com
» legit
Q3a Why did you select this company? www.rocketlawyer.com
» good
Q3b Anything else? www.rocketlawyer.com
» info
Q3a Why did you select this company? www.calfilings.com
» good
Q3b Anything else? www.calfilings.com
» info
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.incforfree.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» legit
QB8 Anything else?
» important
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» good
Q12c Anything else?
» nice
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1399-

» no
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» interpret
Q13c Anything else?
» legit
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» ads
Q14b2 Any other reasons?
» nice
Q14c Why did you not choose to take the free trial<< insert >>?
» good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1400-

SURVEY 14-0603, CASE ID 6755
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.lawdepot.com
Q3a Why did you select this company? www.legalcontracts.com
» It looked like the most legitimate and professional.
Q3a Why did you select this company? www.lawdepot.com
» Seemed more legitimate than most of the others
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
EXHIBIT B -1401Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?

» Again it was in the name. It just seemed like the website would be less serious
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» To me the name seemed too relaxed and unprofessional.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It seemed simple and easy, even for people who have never made a lease agreement before. It seemed
better than I previously thought.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» You could get a free trial by entering in some of your information. It seemed easy
QC11a How would you describe the free trial offer to a friend?
» If they need legal consult, I think a free trial would be a good start. I'd tell them that all they need to do is to
provide some info
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't remember if there was contact information available
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would try to contact them to find out more about their services
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I would want to see other people's opinion on the fact
Q14c Why did you not choose to take the free trial<< insert >>?
» I am usually skeptical of free offers
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» simplicity
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
EXHIBIT B -1402» Recommendations from colleagues 1

» simplicity 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1403-

SURVEY 14-0603, CASE ID 6757
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Virginia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incforfree.com
Q3a Why did you select this company? www.incforfree.com
» its free and seems quick
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» no reason, i dont know anything about any of them
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -1404-

» see above, imossible decision, it sjust research
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they will do the legal work, it costs, yo u can pay for it online, a flawless process
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» toll free number probably
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing yet, but i would contact them if i needed them
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» im not sure i am starting a business yet
Q14c Why did you not choose to take the free trial<< insert >>?
» dont remember seeing free trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
EXHIBIT B -1405-

» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1406-

SURVEY 14-0603, CASE ID 6758
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Nebraska
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.buyerpricer.com
Q3a Why did you select this company? www.legalcontracts.com
» good performance
EXHIBIT B -1407-

Q3b Anything else? www.legalcontracts.com
» accessible and nice design
Q3a Why did you select this company? www.buyerpricer.com
» best servieces
Q3b Anything else? www.buyerpricer.com
» affordable
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» unknown to me
Q4b Please tell us why you did not << initially >> select www.officeconsultants.com?
» need more information
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» very attractive web site and good performance
QC8 Anything else?
» easy to register
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 7 days free trial
QC11a How would you describe the free trial offer to a friend?
» by calling them
QC11b Anything else?
» email them the website address
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» get useful information
Q12c Anything else?
» help my life
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email the company
EXHIBIT B -1408-

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» compare them by visiting
Q13c Anything else?
» websites provide useful information
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» good performance
Q14b2 Any other reasons?
» nice design
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1409-

SURVEY 14-0603, CASE ID 6766
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Louisiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.lawdepot.com
EXHIBIT B -1410-

» www.completecase.com
Q3a Why did you select this company? www.lawdepot.com
» it looks straight up
Q3b Anything else? www.lawdepot.com
» no
Q3a Why did you select this company? www.completecase.com
» straght up an gives more info
Q3b Anything else? www.completecase.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not good site
Q4b Please tell us why you did not << initially >> select www.divorcewriter.com?
» not good site
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» not good site
QC8 Anything else?
» not good site
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it lets u try it for 30 days
QC11a How would you describe the free trial offer to a friend?
» no
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» no
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
EXHIBIT B -1411Rocket Lawyer website, what are you likely to do?

» not good site
Q13c Anything else?
» not good site
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» not good site
Q14b2 Any other reasons?
» not good site
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 1
» Brand name 3
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» not good site
Q15c Anything else?
» not good site
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1412-

SURVEY 14-0603, CASE ID 6769
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
EXHIBIT B -1413-

Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.legalcontracts.com
» The declare their services as free in the title. Free is always good.
Q3b Anything else? www.legalcontracts.com
» They also state that they will save you time and money. Life is busy, so any time saving is great.
Q3a Why did you select this company? www.rocketlawyer.com
» They claim to be cheap and fast.
Q3b Anything else? www.rocketlawyer.com
» Nothing else.
Q3a Why did you select this company? www.ezlandlorrdforms.com
» They seem cheap and based on their name of "EZLandlordForms", probably easy to understand as well.
Q3b Anything else? www.ezlandlorrdforms.com
» No, nothing else.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» They offer professional legal help both in-person or online, a place to safely and securely store documents, an
easy digital way to authorize your documents, and a one month free trial.
QC8 Anything else?
» They are endorsed by such famous publications as the Wall Street Journal, and the New York Times.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» They offered a one month free trial. That is then followed up by a $19.99/month charge for all subsequent
months.
QC11a How would you describe the free trial offer to a friend?
» Hey dude, you should try out Rocket Lawyer for your lease agreement. They give you a free month to use all
their professional advice, a way to authorize your documents, and a secure place to store them!
QC11b Anything else?
» Nothing else.
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1414» Yes

Q12c What happens after the free trial period?
» After one free month, you are charged $19.99 for all subsequent months.
Q12c Anything else?
» Nothing else.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can chat live with a professional lawyer online, or in-person.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would fill out a form, and call Rocket Lawyer to set up an appointment.
Q13c Anything else?
» No.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» I don't think I will need legal help for the long term so the free trial seems to be the best fit.
Q14b2 Any other reasons?
» No.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Professional endorsements
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1415-

SURVEY 14-0603, CASE ID 6780
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» Media company such as radio, newspaper, TV, etc.
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -1416available?

» Used an internet search engine
» Used a phone book
» Spoke to a lawyer
» Other specify: ("professor of law")
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.bizfilings.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» number of followers on google Phone number for help and frankly free is always better
Q3a Why did you select this company? www.bizfilings.com
» I've heard of bizfilings before or think i do.It sounds vaguely trustworthy as well for some reason
Q3a Why did you select this company? www.incfile.com
» the 49$ price tag caught my eye.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» it didnt pop out at me till i noticed the legalzoom.com and who hasnt heard of legalzoom? the commercials
were all over for a year or two.
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» seems sketchy, low information on the display and this is probably not relevant but i distrust the 80's
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» well the google add should clarify the fact that its recognized by such things as forbes. Other than that i found
the entire process to be streamlined and easy. I would most definitely use this in the future.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
EXHIBIT B -1417QB10b2 Do you know if this state fee applies...

» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact numbers on the site,also the contact us lnk at the bottom of the page
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i Would likely use this site after a brief review of one or two other sites.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("scan a few other sites then probably use the free trail from rocket lawyer")
Q14b1 What made you decide to << insert >>?
» Basic bargain hunting instinct. and it's dumb to not shop around.
Q14c Why did you not choose to take the free trial<< insert >>?
» Cheaper is better,especially if it is for the same services.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» a forbes recommendation.
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» a forbes recommendation. 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» just dumb and pointless stuff like dating services.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1418-

SURVEY 14-0603, CASE ID 6787
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» great
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» good
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -1419-

» great
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» good
QB8 Anything else?
» great
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» pay
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ask online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» might do it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» check other deals
Q14c Why did you not choose to take the free trial<< insert >>?
» check it out
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» price
EXHIBIT B -1420-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1421-

SURVEY 14-0603, CASE ID 6788
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» New Hampshire
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» i like that they have 861 followers on google+
Q3b Anything else? www.rocketlawyer.com
EXHIBIT B -1422-

» its free
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» i like how the setup is
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» free for a month
QC11a How would you describe the free trial offer to a friend?
» id tell them free leasing for a month
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» then you have to pay
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» by contacting them
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» try finding other options
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» i want to see what other options i have
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
EXHIBIT B -1423» No

SURVEY 14-0603, CASE ID 6789
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -1424available?

» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.jsbusinessproducts.btobsource.com
Q3a Why did you select this company? www.rocketlawyer.com
» They seem to be more trusted company.
Q3b Anything else? www.rocketlawyer.com
» None
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» They seem to be interesting
Q3b Anything else? www.jsbusinessproducts.btobsource.com
» none
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Offer to Lease is your first step to securing a commercial space. It sets the foundation for the real lease
agreement and ensures you and the landlord are on the same page.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Chat with us option.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» research the offers a bit more.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To determine if the price is worth it.
Q14c Why did you not choose to take the free trial<< insert >>?
» Not sure if I want it.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1425-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1426-

SURVEY 14-0603, CASE ID 6801
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.smallbiz.com
Q3a Why did you select this company? www.incorporate.com
» Seem to offer what I'm looking for
EXHIBIT B -1427-

Q3a Why did you select this company? www.legalzoom.com
» Someone else mention it
Q3a Why did you select this company? www.smallbiz.com
» Helpfull
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Is in california
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» Looks real
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Not credible
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Once you look in to it it's ok but I guess the name is not appealing to me
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Give them a call
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -1428» Ask other people about the service

Q14b1 What made you decide to << insert >>?
» See if they have heard of it
Q14c Why did you not choose to take the free trial<< insert >>?
» Not ready yet
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1429-

SURVEY 14-0603, CASE ID 6807
Image Set
» DIVORCE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Family law
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.uslegalforms.com
Q3a Why did you select this company? www.uslegalforms.com
» Didnt use Free in its name. Seemed the most legitament.
Q3b Anything else? www.uslegalforms.com
» The URL looked safe.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.3stepdivorce.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It had free in its title and a Google+ plus
Q4b Please tell us why you did not << initially >> select www.com?pletecase.com?
EXHIBIT work on
» Doing it yourself seemed unreasonable if I am seeking assistance I wouldnt want the bulk of theB -1430- me.

Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Has a lot of printable forms which is inconvient. The Orange CSS background is kind of distracting on the
white. Good font.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Contact their email.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Use Rocket Lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Just to check all my available options.
Q14c Why did you not choose to take the free trial<< insert >>?
» Free trials seem to have strings attached. Unclear.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 2
» Customer reviews 1
» Brand name 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
EXHIBIT B -1431-

SURVEY 14-0603, CASE ID 6810
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Massachusetts
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 1 - Definitely will not
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» just cuase
Q3b Anything else? www.rocketlawyer.com
» no
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
EXHIBIT B -1432-

» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it was ok
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» no
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» na
Q13c Anything else?
» na
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» i dont need it
Q14b2 Any other reasons?
» n/a
Q14c Why did you not choose to take the free trial<< insert >>?
» i dont want it
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Brand name 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
EXHIBIT B -1433-

SURVEY 14-0603, CASE ID 6819
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Healthcare
» Technology
S5 Please indicate the state in which you reside.
» Nevada
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Other specify: ("Duckduckgo")
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.mycorporation.com
EXHIBIT B -1434-

Q3a Why did you select this company? www.legalzoom.com
» I know of the brand Legal Zoom. I have also been to their website before.
Q3a Why did you select this company? www.rocketlawyer.com
» I have looked at RocketLawyer before.
Q3b Anything else? www.rocketlawyer.com
» No.
Q3a Why did you select this company? www.mycorporation.com
» I was not familiar with the company, but I appreciated that they were not advertising to incorporate for free. I
realize there are fees for incorporation, so I appreciated that they listed a starting price, as opposed to 'free'
offers.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» That 'free' only applied to Rocket Lawyer's fees if I signed up for a $40 a month subscription. The money for
Rocket Lawyer was based on the upsell of a number of features that I may or may not have needed. The
choices of LLC, Subchapter S, or C Corp, were not explained. The need for seals and records were not
explained. The choices for expedited service were not explained. The Federal ID was also not explained.
QB8 Anything else?
» The positive side was that the website led through the process in a logical fashion, with the option for speaking
to a customer service agent promptly listed on each page.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are billed $39.95 per month.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
EXHIBIT B -1435» I would call customer service, but I don't recall a specific mention of what to do.

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would check other websites to determine if their total price is different than other companies' total price, and
how the total price reflects my incorporation needs.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I would like to check prices to determine if the total fees for incorporation would vary with other legal service
sites for my exact needs.
Q14c Why did you not choose to take the free trial<< insert >>?
» I already have an attorney that I use for the other services I assume to be included under the free trial.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» I don't recall the particular services.b
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1436-

SURVEY 14-0603, CASE ID 6843
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
Q3a Why did you select this company? www.incorporate.com
» heard the name before
Q3a Why did you select this company? www.legalzoom.com
» friend used them
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» never heard of them
EXHIBIT B -1437-

Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» I am not in Calif
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» nada
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» You lied. Search result said FREE but its only free if you pay $40/month. That is NOT free.
QB8 Anything else?
» I would not use a company that posted such a deceptive ad.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» dunno, I wrote you off for lying
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» find another company. This one is dishonest.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» you suck
Q14c Why did you not choose to take the free trial<< insert >>?
» not free, you suck
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1438-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Recommendations from colleagues 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Advertisement
» Customer reviews
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1439-

SURVEY 14-0603, CASE ID 6858
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of LegalZoom before
Q3a Why did you select this company? www.rocketlawyer.com
» I first selected it because incorporating for free was interesting, but now I see it is for CA only, so will pass
Q3a Why did you select this company? www.incfile.com
» I like a link that outlines fees up front
EXHIBIT B -1440-

Q3a Why did you select this company? www.mycorporation.com
» Outlines fees and outlines my specific type of org (LLC) i
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The Google ad needs to make it clear this is not just for California, as this would have stopped me from
selecting it, when in fact it is a very nice site/process.
QB8 Anything else?
» Should not advertise "Free" when there are clearly fees involved.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Not sure...I immediately saw that it was not really free, which was a turnoff
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Look for another site that did not do a bait and switch for a "free" offer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Felt the link in Google was misleading, so would look for a different company that was more upfront
Q14c Why did you not choose to take the free trial<< insert >>?
» I did not
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
EXHIBIT B -1441» No additional factors apply

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 1
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Web hosting, online subscription
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1442-

SURVEY 14-0603, CASE ID 6886
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1443» www.incorporate.com

» www.rocketlawyer.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Seemed more professional
Q3b Anything else? www.incorporate.com
» specific to my need
Q3a Why did you select this company? www.rocketlawyer.com
» Free
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.incfile.com
» low fee
Q3b Anything else? www.incfile.com
» no
Q3a Why did you select this company? www.mycorporation.com
» llc
Q3b Anything else? www.mycorporation.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
» www.smallbiz.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» do not like legal zoom
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» California???????????
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» this survey is way too long
QB8 Anything else?
» and boring
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
EXHIBIT B -1444-

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» 1-800-bite me
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» end tyhis survey
Q13c Anything else?
» never go online again for lawyers
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» this survey
Q14b2 Any other reasons?
» is boring
Q14c Why did you not choose to take the free trial<< insert >>?
» who cares
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1445-

SURVEY 14-0603, CASE ID 6921
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Utah
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -1446exploring further based on what you see?

» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard an ad
Q3b Anything else? www.legalzoom.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Terrible name
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» Never heard of it
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Bad name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Seems easy
QB8 Anything else?
» And cheap
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online
EXHIBIT B -1447-

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Email for info
Q13c Anything else?
» Nothing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I have never heard of then
Q14b2 Any other reasons?
» Name lacks confidence
Q14c Why did you not choose to take the free trial<< insert >>?
» Don't feel trust for company
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Weight loss
Q15c Anything else?
» Vitamins
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1448-

SURVEY 14-0603, CASE ID 6941
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Georgia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» looks to have the most detailed description
Q3a Why did you select this company? www.mycorporation.com
» good web address name
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
EXHIBIT B -1449-

» leery of anything advertised for free
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» not familiar with the name
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It looks like it is very detailed and an efficient way to file the incorporation documents
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the 888 number or ask online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i might give it a try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» seems like a great deal
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
EXHIBIT B -1450-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1451-

SURVEY 14-0603, CASE ID 6960
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Colorado
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» va compensation
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.jsbusinessproducts.btobsource.com
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» i selected that site to get other people opinions on what sites are good
Q3b Anything else? www.jsbusinessproducts.btobsource.com
» no
EXHIBIT B -1452Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?

» www.legalcontracts.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» you are ablll to print bill of sales from it
Q4b Please tell us why you did not << initially >> select www.officeconsultants.com?
» the first one grabbed my attention more
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It looks easy to use and navigate through. I like the option of saving your work and going back to it at a later
time..
QC8 Anything else?
» The membership fees are at a good price. I like the option of a free trial to check it out.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» the free trial was for 1 week.
QC11a How would you describe the free trial offer to a friend?
» i would recomend for them to try it out for a week to ensure they like it.
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you will automatically sign up for amonth unless you canceal it.
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» the have a tool to talk to someone there
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» i would sign up for the trial to ensure it has what i need
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
EXHIBIT B -1453-

Q14b1 What made you decide to << insert >>?
» I like to ensure that the site is the right fit for me.
Q14b2 Any other reasons?
» no
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1454-

SURVEY 14-0603, CASE ID 6964
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» Media company such as radio, newspaper, TV, etc.
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Food Brands or Products
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1455-

» www.buyerpricer.com
Q3a Why did you select this company? www.buyerpricer.com
» there ok
Q3b Anything else? www.buyerpricer.com
» i think this is good 2 go on
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» ok
Q4b Please tell us why you did not << initially >> select www.officeconsultants.com?
» ok
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» there ok they are
QC8 Anything else?
» there ok
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» ok
QC11a How would you describe the free trial offer to a friend?
» ok
QC11b Anything else?
» ok
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ok
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» ok
Q13c Anything else?
» ok
EXHIBIT B >>?
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert-1456-

» Enroll in a monthly plan (access to all forms and help from attorneys for $17.95 per month, includes attorney
review of forms after 90 days)
Q14b1 What made you decide to << insert >>?
» ok
Q14b2 Any other reasons?
» ok
Q14c Why did you not choose to take the free trial<< insert >>?
» dont know
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Brand name 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1457-

SURVEY 14-0603, CASE ID 6967
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Indiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -1458exploring further based on what you see?

» www.smallbiz.com
Q3a Why did you select this company? www.smallbiz.com
» It seemed legitimate.
Q3b Anything else? www.smallbiz.com
» It seemed legitimate.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» It seemed legitimate.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It seemed legitimate.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It seemed legitimate.
QB8 Anything else?
» It seemed legitimate.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» It seemed legitimate.
Q12c Anything else?
EXHIBIT B -1459-

» It seemed legitimate.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» It seemed legitimate.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» It seemed legitimate.
Q13c Anything else?
» It seemed legitimate.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» It seemed legitimate.
Q14b2 Any other reasons?
» It seemed legitimate.
Q14c Why did you not choose to take the free trial<< insert >>?
» It seemed legitimate.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» It seemed legitimate.
Q15c Anything else?
» It seemed legitimate.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1460-

SURVEY 14-0603, CASE ID 6971
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
Q3a Why did you select this company? www.incorporate.com
» it was the top search item
Q3a Why did you select this company? www.legalzoom.com
» I have heard of this company and know people who have used it
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» have never heard of them
EXHIBIT B -1461-

Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» never heard of them
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» I just remember seeing the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the number on the screen
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would check out the top couple results for info and advice and also speak to colleagues about how they went
about it.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» due diligence
Q14c Why did you not choose to take the free trial<< insert >>?
» my experience with free trials are smoke in mirrors and there are elevated costs after the trial is over or the
company makes the "contract" nearly impossible to get out of. They are legal companies.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1462-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» freecreditreport.com
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1463-

SURVEY 14-0603, CASE ID 6973
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
EXHIBIT B -1464-

Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» top of list
Q3b Anything else? www.incorporate.com
» sounds professional
Q3a Why did you select this company? www.legalzoom.com
» protaect assets
Q3b Anything else? www.legalzoom.com
» none
Q3a Why did you select this company? www.rocketlawyer.com
» free
Q3b Anything else? www.rocketlawyer.com
» none
Q3a Why did you select this company? www.bizfilings.com
» incorporation
Q3b Anything else? www.bizfilings.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incfile.com
» www.calfilings.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» 99dollars gyarenteed
QB8 Anything else?
» its a great firm
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
EXHIBIT B -1465state for Incorporation with the free trial offer?

» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call or online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» great reviews
Q13c Anything else?
» none
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» if if like it its great
Q14b2 Any other reasons?
» nothing
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Advertisement 2
» Customer reviews 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
» Personal experience on the website
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1466-

SURVEY 14-0603, CASE ID 6983
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Maine
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
EXHIBIT B -1467to go about obtaining those services?

» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.incorporate.com
» Because of their name-incorporate
Q3b Anything else? www.incorporate.com
» N/A
Q3a Why did you select this company? www.legalzoom.com
» I am familiar with their website and advertisements
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» i have visited their website before to learn more about rental properties
Q3b Anything else? www.rocketlawyer.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Free
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -1468» Yes

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you are billed 39.95/month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» website or call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would talk it over with my partners and do a cost/benefit analysis to see if it was worth the money
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» to compare prices and services
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't know if I can cancel it or if I am stuck with it
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» amazon prime, netflix
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1469-

SURVEY 14-0603, CASE ID 6988
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.incorporate.com
» seemed to be able to answer a lot of my questions
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -1470-

» I have heard a lot of good things about LegaZoom.com
Q3a Why did you select this company? www.rocketlawyer.com
» Because it states "Incorporate in CA in 5 minutes and that is the state I live in.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Very easy, explained information as you went through the process.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You pay $39.99 every month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» can contact them or chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I will compare it to LegalZoom
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» It seems easy and its free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1471-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1472-

SURVEY 14-0603, CASE ID 7002
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Illinois
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1473-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.bizfilings.com
» www.incfile.com
Q3a Why did you select this company? www.bizfilings.com
» I've heard of bizfilings before. At least I think I have.
Q3b Anything else? www.bizfilings.com
» It's in the spot that I would normally click on things on google. Everyone knows the first one or two are less
relevant and pay to be there.
Q3a Why did you select this company? www.incfile.com
» It's in the right position. first or second slot that isn't paid for
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» didn't see it. legal zoom is probably actually where I would go first. Mostly because I've heard of them and they
advertise a ton.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» rocket lawyer doesn't sound that official. sounds like one word away from being like a cruise company travel
agent
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The website looks great. The ad, most likely because of placement didn't attract my attention.
QB8 Anything else?
» The name sucks.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
EXHIBIT B -1474-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» go to the website.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» If i needed those services, I would go through the website after doing some research. As I said, the website
looks great, the ad could have better placement, and the name sounds cheesy.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("do some research and buy services if i felt it was a good fit.")
Q14b1 What made you decide to << insert >>?
» the other choices didn't apply to me.
Q14c Why did you not choose to take the free trial<< insert >>?
» cuz this is all hypothetical. Also, how do I trial incorporate? Once i'm incorporated, i'm incorporated.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 3
» Recommendations from colleagues 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1475-

SURVEY 14-0603, CASE ID 7007
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1476-

» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.incfile.com
Q3a Why did you select this company? www.incorporate.com
» Offers services in any state
Q3b Anything else? www.incorporate.com
» Simple overview
Q3a Why did you select this company? www.legalzoom.com
» Heard of Legalzoom before
Q3b Anything else? www.legalzoom.com
» Plain and simple
Q3a Why did you select this company? www.incfile.com
» The price seems reasonable
Q3b Anything else? www.incfile.com
» Plain and simple
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Rocket doesn't click with me
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» Only in California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The "Rocket" stood out
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» You tell them about your situation and give them the information and they will submit the paperwork for you.
QB8 Anything else?
» Says that it's free, but noticed charges with each additional thing you would like done.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
EXHIBIT B -1477-

» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can call them or contact them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Maybe, will have to look into it some more
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Would like to compare to other services
Q14c Why did you not choose to take the free trial<< insert >>?
» Have to see what other offers are out there
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Personal experience on the website
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» XM Radio
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1478-

SURVEY 14-0603, CASE ID 7009
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Oklahoma
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» Employment Law
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» I have seen their commercials and they look like a reputable company.
Q3b Anything else? www.legalzoom.com
» Many of the other searches had to do with California, and I don't live in California.
EXHIBIT B -1479-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» California is mentioned. I don't live there. Also, I've never heard of this company.
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» Never heard of this company.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It seems reasonably priced, and had all the details that other firms/sites might offer.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or e-mail the company.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would try to find someone I know who had used the site previously.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» The price is right.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
EXHIBIT B -1480-

» Price 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1481-

SURVEY 14-0603, CASE ID 7010
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Technology
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Wisconsin
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» good reputation
Q3b Anything else? www.legalzoom.com
» have heard the name
EXHIBIT B -1482-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» cheesy name
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» It looks like it is only for California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» just the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was $90
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you get charged full amount
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call customer service number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing
Q13c Anything else?
EXHIBIT B -1483» want to look at other companies

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» want to see if it is what I need
Q14b2 Any other reasons?
» cannot be charged if I cancel
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» reputation
» ease of use of website
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» stamps.com, efax
Q15c Anything else?
» none
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1484-

SURVEY 14-0603, CASE ID 7027
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Connecticut
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incforfree.com
Q3a Why did you select this company? www.rocketlawyer.com
» it says "for free"
Q3a Why did you select this company? www.incforfree.com
» it says "for free"
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1485-

» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» have heard of legal zoom
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» i dont live in delaware
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it is not free. you register with site.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» calling the number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» click on free trial offer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» cheaper than other sites
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» informative
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
EXHIBIT B -1486-

» Opportunity to try the service for free 3
» informative 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1487-

SURVEY 14-0603, CASE ID 7036
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1488-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» they offer a free service
Q3a Why did you select this company? www.legalzoom.com
» I've heard about this company before
Q3a Why did you select this company? www.rocketlawyer.com
» I've heard about this company before
Q3a Why did you select this company? www.bizfilings.com
» Don't know
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Don't know
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You have to pay $90
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call the company
EXHIBIT B -1489-

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I might use the Rocket Lawyer for my needs
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Don't know
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1490-

SURVEY 14-0603, CASE ID 7046
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S5 Please indicate the state in which you reside.
» Maryland
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1491-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.mycorporation.com
Q3a Why did you select this company? www.rocketlawyer.com
» i have heard of rocket lawyer.
Q3b Anything else? www.rocketlawyer.com
» use of the word lawyer helps.
Q3a Why did you select this company? www.mycorporation.com
» Very clear about forming an LLC.
Q3b Anything else? www.mycorporation.com
» Price included.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» legal zoom sounds too trendy.
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» the name doesn't tell me enough.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Clear about what information is needed and the procedure to follow.
QB8 Anything else?
» The cost of each step.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You have the option to purchase for $90.
Q12c Anything else?
» you have one week to decide.
EXHIBIT B -1492Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?

» there is a contact listed on every page to call for questions.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'd check this out more carefully
Q13c Anything else?
» Do a search on google about any problems people encountered with the site.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I always compare sites.
Q14b2 Any other reasons?
» I'm a careful consumer.
Q14c Why did you not choose to take the free trial<< insert >>?
» I have to list a lot of personal info. I don't want to do that unless I am proceeding.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» online ratings
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Personal experience on the website 3
» online ratings 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» real estate searches
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1493-

SURVEY 14-0603, CASE ID 7048
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
EXHIBIT B -1494exploring further based on what you see?

» www.legalzoom.com
» www.incfile.com
Q3a Why did you select this company? www.legalzoom.com
» reputation
Q3a Why did you select this company? www.incfile.com
» price
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.incorporate.com?
» fast and easy
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» its in ca
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» na
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» very easy and cost effectivwe
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1495» give it a try

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» need to complete more research
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1496-

SURVEY 14-0603, CASE ID 7060
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.totallegal.com
Q3a Why did you select this company? www.legalcontracts.com
EXHIBIT B -1497-

» Seems like a more serious url. The fact that it mentioned answering questions leads me to think there is some
customization involved.
Q3a Why did you select this company? www.rocketlawyer.com
» 861 followers seems like a positive sign about a company.
Q3b Anything else? www.rocketlawyer.com
» The mention of editing before printing was appealing.
Q3a Why did you select this company? www.totallegal.com
» Forms for every state is a positive attribute.
Q3b Anything else? www.totallegal.com
» Preparing online prior to printing is desirable.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It seems like a reasonable offer, I 'd like to see more of the document itself and also to actually see the
document populated with the information from the answers as they're provided.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» A couple of weeks.
QC11a How would you describe the free trial offer to a friend?
» I'd say that you can sign up for a free trial for a period of a couple of weeks. Then decide to pay for continued
services.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You can pay to stay on either by month or by year.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there was a button to click for contacting them.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I'd probably use the read only version to print one and fill it out by hand.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To see if I could find a form that I could use right away without having to pay fees.
Q14c Why did you not choose to take the free trial<< insert >>?
» I prefer not to sign up for things if I don't have to. It adds more emails to my inbox and I don't know who they're
EXHIBIT B -1498sharing my information with.

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» availability of the information for free from other sources.
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» availability of the information for free from other sources. 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» background searches
Q15c Anything else?
» credit reporting
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1499-

SURVEY 14-0603, CASE ID 7061
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Nevada
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incfile.com
» www.incforfree.com
» www.mycorporation.com
EXHIBIT B -1500-

Q3a Why did you select this company? www.legalzoom.com
» Have seen there ads before
Q3b Anything else? www.legalzoom.com
» none
Q3a Why did you select this company? www.incfile.com
» price
Q3b Anything else? www.incfile.com
» none
Q3a Why did you select this company? www.incforfree.com
» free forms
Q3b Anything else? www.incforfree.com
» none
Q3a Why did you select this company? www.mycorporation.com
» Packages starting @ $69.
Q3b Anything else? www.mycorporation.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I do not live or work in California
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» the name indicates the state of Delaware and is not the state I would need serves in.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» is deceiving
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
EXHIBIT B -1501-

QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you will be charged a fee if you don't cancel
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call the phone number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» keep looking at other websites for pricing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» The fees
Q14c Why did you not choose to take the free trial<< insert >>?
» there "Free" trial is too short of a time
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Price
» Customer Reviews both good and bad
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Price 3
» Customer Reviews both good and bad 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit reports that are not free
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1502-

SURVEY 14-0603, CASE ID 7062
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» it looks more appealing and general
Q3b Anything else? www.incorporate.com
» looks like a wider search engine
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I missed seeing it I have looked at legal zoom before
EXHIBIT B -1503-

Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» first I saw
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» 90 dollar option a free trail period and lots of other options
QB8 Anything else?
» toll free number, great reviews
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» than you have to pay for the complete service
Q12c Anything else?
» I believe it was $125.00
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» website and toll free number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Check into it more closely
Q13c Anything else?
» explore it and get a feel for it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
EXHIBIT B -1504» Take the free trial (includes free processing)

Q14b1 What made you decide to << insert >>?
» Just to get a feel for it and see if it is what I need
Q14b2 Any other reasons?
» Free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» no hidden cost
» no obligations
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» no hidden cost
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» computer manufacture
Q15c Anything else?
» Electronics company
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1505-

SURVEY 14-0603, CASE ID 7068
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.delawareinc.com
» www.calfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.delawareinc.com
» no ;loud does not seem agressive
Q3b Anything else? www.delawareinc.com
» was not FIRST I Liked that
Q3a Why did you select this company? www.calfilings.com
» in the crowd
Q3b Anything else? www.calfilings.com
» not first few anmes
EXHIBIT B -1506-

Q3a Why did you select this company? www.mycorporation.com
» appears large but not aggressive
Q3b Anything else? www.mycorporation.com
» not in nthe first positions
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» i know of legalzomm and would not recommend it ot an enemy. to many generic sotries the mcdonalds of law
HANDEL THE RADIO LAWYER PIMPS IT AND HE IS NOT VERY REPUTABEL FROM WHAT OTHER
LAWYERS OR MEMBERS OF THE BAR STATE.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» LIKE THE NAME ROCKET THAT IT !
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It truned me off don't want an ad with a oreintal woman with an unwashed face she look like she needed to
wake up . made a coffe and i normally like everyone but she didd not portray trust or professioanlism as a
woman m lawyer. i want some who looks like my perception of a lawyer she failed . and if she was to be
repesenting a client you could hyave done better!
QB8 Anything else?
» does the word tacky ring a bell with your graphic artist
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» do not remember so truined fof by tacky ad was not reaaly going to use that frim
Q12c Anything else?
» cheest ad left bad taste in my mouth for that company woulod use them mif it were free/. john Arbuclke you
only get waht you pay for and often has no real value!
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» would never try free rtrail it bis a scam or con. everyone must make profit and nfreree trails are to lure you in
EXHIBIT B -1507just be forthright upfront no bait or bait and switch

QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» woukld not go to web site told you previously dissapoonited
Q13c Anything else?
» TACKy is as TACKY DOES!
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Other specify: ("talk with lawyer I know regarding the issues")
Q14b1 What made you decide to << insert >>?
» tacky ad
Q14b2 Any other reasons?
» it was very cheesey
Q14c Why did you not choose to take the free trial<< insert >>?
» free is not worth it in th e long run YOU GET WAHT YOU PAY FOR! and nothing is nothing. je ne sais quoi
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Customer reviews
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» magizne it sucked then could not bget rolloing stome to canacl for 4 years on my cc card
Q15c Anything else?
» free offers are a sucker play and not worth the long range time and energy lost to undo it. PAY the Damn price
and be done with it. the exceptions are bonus miles and credit cards bonus but you pay for them in being a loyal
customer. so they reaaly areen't free
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1508-

SURVEY 14-0603, CASE ID 7087
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Owner/Proprietor
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incfile.com
Q3a Why did you select this company? www.incfile.com
» Almost nothing is free. This site advertises a basic fee which I prefer to the "bait-and-switch" approach of most
"free" sites. It also specifies an offer of "free" minutes and bylaws.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» It is vague as to price. Again, nothing is free.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It appears to specialize in California incorporations.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
EXHIBIT B -1509-

QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Appeared to be offering California incorporations.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» The site only charges state fees for a non-hurried application for incorporation.
QB8 Anything else?
» They appear to hope to sell corporate seals, minute books and rush service at a more profitable rate of
compensation.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» an 800 number is offered for contact.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Explore the site and compare it to other similar sites.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» Nothing is free on the internet.
Q14c Why did you not choose to take the free trial<< insert >>?
» "free services" imply no legal recourse in the event that the work is bungled.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Time required to complete the filing.
» Legality of the offer
EXHIBIT B -1510-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Brand name 3
» Legality of the offer 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
» Recommendations from colleagues
» Personal experience on the website
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Reverse Look up
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1511-

SURVEY 14-0603, CASE ID 7096
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» Media company such as radio, newspaper, TV, etc.
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Is says "Learn about incorporation and how it can PROTECT..." it seems more engaging. IT doesn't look
cheap either.
Q3a Why did you select this company? www.mycorporation.com
» I chose this because it states it has packages to browse from. This makes me feel like I have a choice.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1512-

» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It again says California.
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» It says the state name to which I do not reside.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The name stuck out to me.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Rocket Lawyer makes it pretty fast to be incorporated. They lay everything out and all you have to do is fill in
the box. It's very guided. They also had testimonials which helped in decision making. The price was laid out
and they had a trial period which you could choose if you were unsure.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are charged the $99 I believe.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Calling the phone number they listed.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would check it out. I would most likely do the trial offer and see how I like it. Then if it met my standards I
would purchase it.
EXHIBIT B -1513-

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» The offer for the trail was good enough in itself. I want to try something out before I invest in it.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1514-

SURVEY 14-0603, CASE ID 7104
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.ezlandlorrdforms.com
EXHIBIT B -1515-

Q3a Why did you select this company? www.legalcontracts.com
» seems relevant
Q3a Why did you select this company? www.ezlandlorrdforms.com
» particularly about rental forms
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» hope I already got what I need from other sites
Q4b Please tell us why you did not << initially >> select www.totallegal.com?
» hope I already got what I need from other sites
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» there's a free trial for one month, or pay a monthly fee
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» for one month
QC11a How would you describe the free trial offer to a friend?
» free one month trial, then a monthly fee
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» there's a monthly fee
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact them
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» use the free trial
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» use the form then cancel the trial
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1516-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
» Personal experience on the website 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» amazon prime
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» I don't know

EXHIBIT B -1517-

SURVEY 14-0603, CASE ID 7110
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Healthcare
S5 Please indicate the state in which you reside.
» Kansas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -1518-

» I have heard of this company before.
Q3b Anything else? www.legalzoom.com
» I would trust it first.
Q3a Why did you select this company? www.rocketlawyer.com
» This is the company I used before.
Q3b Anything else? www.rocketlawyer.com
» I am familiar with how the site works.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incfile.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is easy and free except for state fees.
QB8 Anything else?
» It is a little more expensive than I had thought however.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you will be billed 39.99 /mo.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there is a number to call on the website.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would sign up for the free trial week.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
EXHIBIT B -1519Q14b1 What made you decide to << insert >>?

» it seems like the best deal to get the ball rolling.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Online credit monitoring and online fraud protection
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1520-

SURVEY 14-0603, CASE ID 7117
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Food Brands or Products
» Healthcare
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Retired
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
EXHIBIT B -1521-

Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» it looked like it had the information i needed all in one
Q3b Anything else? www.legalcontracts.com
» looked rite
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.officeconsultants.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» have used it before
Q4b Please tell us why you did not << initially >> select www.officeconsultants.com?
» never used but might try
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» wow it has alot and sounds real good enjoyed going over this ..
QC8 Anything else?
» has all important things you need
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it was free if payed for week trial
QC11a How would you describe the free trial offer to a friend?
» thats its free if pay for week trial and sounds great and has all important things you need
QC11b Anything else?
» sounds good willing to try it
Q12a Do you recall if the free trial offer has a time limit?
» Yes
EXHIBIT B -1522-

Q12c What happens after the free trial period?
» you have to pay for it if wanta use it ..
Q12c Anything else?
» sounds great gonna try it
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» they have a live chat you can use
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» gonna try it
Q13c Anything else?
» sounds great ,willing to try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in a monthly plan (access to all forms and help from attorneys for $17.95 per month, includes attorney
review of forms after 90 days)
Q14b1 What made you decide to << insert >>?
» sounds great and willing to try
Q14b2 Any other reasons?
» like that includes attorney
Q14c Why did you not choose to take the free trial<< insert >>?
» cause need something and willing to try and after free need to pay
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Brand name 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» credit
Q15c Anything else?
» cant remeber
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1523-

SURVEY 14-0603, CASE ID 7126
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Arkansas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
» Ask
EXHIBIT B -1524-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
» www.biztree.com
» www.totallegal.com
» www.lawdepot.com
Q3a Why did you select this company? www.legalcontracts.com
» Easy to use and can print a lease agreement online.
Q3b Anything else? www.legalcontracts.com
» It will help me to answer questions about lease agreements. It will help me save time and money.
Q3a Why did you select this company? www.rocketlawyer.com
» I can print forms in 5 minutes. I can ask questions to a lawyer.
Q3b Anything else? www.rocketlawyer.com
» I can edit, print, download, can get an eviction notice, and I can ask questions to a lawyer. I can print forms in
5 minutes and I can get an eviction notice. I can also get a free lease agreement.
Q3a Why did you select this company? www.ezlandlorrdforms.com
» It's easy and I can get Residential lease, fire lease agreement, and rental/lease agreement.
Q3b Anything else? www.ezlandlorrdforms.com
» I can do residential lease, free lease agreement, rental forms/lease forms and it's easy online forms.
Q3a Why did you select this company? www.biztree.com
» Can download and print.
Q3b Anything else? www.biztree.com
» I can download and print in minutes. I can get a lease agreement template.
Q3a Why did you select this company? www.totallegal.com
» It's simple, I can prepare online, and print.
Q3b Anything else? www.totallegal.com
» I can prepare forms for every state, can print online, and it's very simple.
Q3a Why did you select this company? www.lawdepot.com
» I can create a residential tenancy between a landlord and tenant.
Q3b Anything else? www.lawdepot.com
» I can do residential/lease agreement between landlord and tenant.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It printed out a lease agreement.
EXHIBIT B -1525-

QC8 Anything else?
» How the landlord on the lease, how payments can be made by cash, check, cashier's check, and etc. What
you have to do before signing the agreement to the landlord.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» To make a lease and how the payments can be made for the landlord on payments.
QC11a How would you describe the free trial offer to a friend?
» It made a lease agreement quick.
QC11b Anything else?
» It was a helpful tool. It walked you through everything on the lease.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You have to make payment.
Q12c Anything else?
» It gave you a form to fill out with name, address, email and how you can make your payment with a credit
card/debit and it will send conformation to your email after you filled out the application.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can type up the name of the website to go too. It will send conformation to your email and that's how you
can get the email address if you have any questions.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Make a form for a landlord lease agreement.
Q13c Anything else?
» Make sure I have a printed form that is a landlord agreement and everything is complete on that form.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» The cost but will still look around for other lease agreements.
Q14b2 Any other reasons?
» I would still look for another lawyer but the price is reasonable and it would not cost me that much and it would
give me the same as the lease agreement that is more expensive sometimes.
Q14c Why did you not choose to take the free trial<< insert >>?
» I would take the free trial but after a month they could charge more or I rather just pay and get the service that
I need without hidden charges.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
EXHIBIT B -1526Q15b Do you recall some of the businesses that offered these free trials? Please list them.

» Computers, Mechanics, and a free trial for contacts.
Q15c Anything else?
» I had a free trial to try Google chrome, try a free trial on how to fix cars, and a free trial on getting contacts
when going to the doctors appointment for my eyes.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1527-

SURVEY 14-0603, CASE ID 7135
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S5 Please indicate the state in which you reside.
» Arizona
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard good things about them
Q3a Why did you select this company? www.rocketlawyer.com
» quick and free
Q3a Why did you select this company? www.incfile.com
EXHIBIT B -1528-

» cheap
Q3a Why did you select this company? www.incforfree.com
» 60,000 plus companies formed
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it's a free trial offer you still end up paying for filing and such
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you are billed $40
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email or 1-800 number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» search for other offers
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» to find the best deal possible
Q14c Why did you not choose to take the free trial<< insert >>?
» I want to see more options out there
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
EXHIBIT B -1529» No additional factors apply

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1530-

SURVEY 14-0603, CASE ID 7136
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» social security lawyer
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» iPad or Tablet
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
EXHIBIT B -1531-

» Online options fast
Q3b Anything else? www.incorporate.com
» Easy accurate&affordable
Q3a Why did you select this company? www.bizfilings.com
» Online access
Q3b Anything else? www.bizfilings.com
» Fast&affordable
Q3a Why did you select this company? www.mycorporation.com
» Makes it easy to incorporate a businessor an llc online
Q3b Anything else? www.mycorporation.com
» Browse through our packages starting at $69
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Too protect my assets
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I didn't want a lawyer in califorina
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» No fees 0
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It said it was free
QB8 Anything else?
» Easy too complete
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1532-

» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Consider them
Q13c Anything else?
» Keep them in mind
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» So I have a list of options
Q14b2 Any other reasons?
» So I can decid who l want
Q14c Why did you not choose to take the free trial<< insert >>?
» It is a good deal
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Personal experience on the website 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Purina cat food snickers candy bar
Q15c Anything else?
» Cats pride liter
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1533-

SURVEY 14-0603, CASE ID 7137
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Vermont
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
» Some Other type of legal service
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.legalcontracts.com
» not sure honestly
Q3b Anything else? www.legalcontracts.com
» no
Q3a Why did you select this company? www.ezlandlorrdforms.com
» again i am not sure luck of the draw
EXHIBIT B -1534Q3b Anything else? www.ezlandlorrdforms.com

» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.lawdepot.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» again not sure cant pick them all
Q4b Please tell us why you did not << initially >> select www.totallegal.com?
» not sure
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it has a free trial
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 7 day free trial
QC11a How would you describe the free trial offer to a friend?
» offering a free 7 day trial of their online law form site
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» get charged
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» i might try it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» I don't know
Q14c Why did you not choose to take the free trial<< insert >>?
» i might just not right now
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1535-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» gamefly
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1536-

SURVEY 14-0603, CASE ID 7148
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Texas
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Other specify: ("saw an ad on tv")
EXHIBIT B -1537-

Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
» Other specify: ("swagbucks")
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» It is available for all states and seems quick and easy. It also claims to be accurate and affordable.
Q3b Anything else? www.incorporate.com
» It appeared to be respectable and not a fly-by-night type company.
Q3a Why did you select this company? www.legalzoom.com
» I've seen them advertised on television so I was familiar with the name.
Q3b Anything else? www.legalzoom.com
» This one seemed to have additional information about incorporation and protecting my assets.
Q3a Why did you select this company? www.rocketlawyer.com
» This was free.
Q3b Anything else? www.rocketlawyer.com
» I liked the name when I saw it although now that I read about it more, it seems to just be California
incorporation so that might not work.
Q3a Why did you select this company? www.bizfilings.com
» It claims to be fast and affordable.
Q3b Anything else? www.bizfilings.com
» No, nothing else on this one.
Q3a Why did you select this company? www.incfile.com
» It only charges $49, which is very affordable.
Q3b Anything else? www.incfile.com
» It has incorporation packages available, which could be interesting and helpful.
Q3a Why did you select this company? www.mycorporation.com
» The incorporation packages start at $69, which is affordable.
Q3b Anything else? www.mycorporation.com
» It looked official and businesslike.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
EXHIBIT B -1538-

» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It walks you thru the questions about what type of company you want to incorporate, what state you are in,
who the people involved are, what the charges are, if you need a tax id and so on. Also has a chat option should
you have questions.
QB8 Anything else?
» It is recommended by Forbes, The Wall Street Journal and The New York Times.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I can't recall however, if I recall correctly, the free trial offer was for one week.
Q12c Anything else?
» I don't recall anything else.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There is an 800 number available for chat and where you can call if you have any questions.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would most likely do more searches to see what others' experiences have been with Rocket Lawyer.
Q13c Anything else?
» I would probably contact them directly with any additional questions I had before completing the online offer.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» I would want some additional information about incorporation in general and Rocket Lawyer specifically.
Q14b2 Any other reasons?
» I like to get other people's input before I make a big decision.
Q14c Why did you not choose to take the free trial<< insert >>?
» I would be concerned that it would lock me into something before I was fully prepared to do so.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» How secure is the site
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
EXHIBIT B -1539-

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Credit check offers, certain over the counter medications such as diet drugs
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» I don't know

EXHIBIT B -1540-

SURVEY 14-0603, CASE ID 7157
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.jsbusinessproducts.btobsource.com
Q3a Why did you select this company? www.legalcontracts.com
EXHIBIT B -1541-

» stood out the most, legalcontracts.com in the listing
Q3a Why did you select this company? www.rocketlawyer.com
» says legally binding
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» says custom imprinting
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» OFFERS A FREE ONE WEEK TRIAL
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» ONE WEEK
QC11a How would you describe the free trial offer to a friend?
» THE USUAL TYPE OF COME ON
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» NOT SURE
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» TOLL FREE NUMBER LIVE CHAT
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» probably look elsewhere to see if i could find a place with no catches
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» don't want the trial
Q14c Why did you not choose to take the free trial<< insert >>?
» too much hassle
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
EXHIBIT B -1542» Recommendations from colleagues 3

» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» can't recall specifics
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1543-

SURVEY 14-0603, CASE ID 7164
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Utah
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Bill of Sale
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» Yes
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
EXHIBIT B -1544available?

» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalcontracts.com
» it sounds like it would satisfy my requirements
Q3b Anything else? www.legalcontracts.com
» I like the easy to understand ad
Q3a Why did you select this company? www.rocketlawyer.com
» easy to understand and has a cool name
Q3b Anything else? www.rocketlawyer.com
» it sounds like they would expedite my request
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it looks very easy to use and satisfies my requirements
QC8 Anything else?
» I like how the step by step process is very thorough
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it was a one week free trial offer to try their services
QC11a How would you describe the free trial offer to a friend?
» I would state how easy the website is to use
QC11b Anything else?
» I would recommend this service to my friends
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» it was a no obligation offer
Q12c Anything else?
EXHIBIT B -1545» If I continue the service, it only costs $9.95 for an annual membership

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I would use the available chat function
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I will visit the website and probably sign up.
Q13c Anything else?
» I think Rocket Lawyer will serve my needs
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It is a free no obligation trial
Q14b2 Any other reasons?
» I am interested in trying the services offered
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» easy to use
» thorough
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Opportunity to try the service for free 3
» easy to use 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1546-

SURVEY 14-0603, CASE ID 7173
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalcontracts.com
» free and easy to use
Q3b Anything else? www.legalcontracts.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» free print in 5 minutes
Q3b Anything else? www.rocketlawyer.com
EXHIBIT B -1547» 861 followers

Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free for one week
QC8 Anything else?
» 19.99 a month 17.99 annually
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» free for one week
QC11a How would you describe the free trial offer to a friend?
» print free legal documents for one week
QC11b Anything else?
» nothing
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» cost 19.99 a month
Q12c Anything else?
» not sure
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email by phone
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» actually go to the rocket lawyer website
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» worried about getting billed weven if i do not want to continue with them
Q14b2 Any other reasons?
» no
Q14c Why did you not choose to take the free trial<< insert >>?
» worried about recurring charges
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >> B -1548EXHIBIT

» fraud
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» fraud 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» gamefly
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1549-

SURVEY 14-0603, CASE ID 7188
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» New York
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Family law
» Landlord/tenant matters
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
EXHIBIT B -1550-

Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.totallegal.com
Q3a Why did you select this company? www.totallegal.com
» it seemed like the most professional
Q3b Anything else? www.totallegal.com
» iit was clear and easy to use
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.lawdepot.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it wasnt as clear
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» it wasnt as clear
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» they offer free trial membership they offer essential documents they have a lawyer available to chat with if you
have any questions
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 1 week free
QC11a How would you describe the free trial offer to a friend?
» one week free 39.95 a month after
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» one week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» speak to the chat in the right corner
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1551-

» i will try rocket
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» it is offered
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» chat for assistance
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Personal experience on the website 1
» chat for assistance 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» book clubs movie clubs
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1552-

SURVEY 14-0603, CASE ID 7190
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Oregon
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
EXHIBIT B -1553» Spoke to a lawyer

Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.rocketlawyer.com
» www.calfilings.com
Q3a Why did you select this company? www.incorporate.com
» top spot and it has a phone number as well
Q3b Anything else? www.incorporate.com
» catch phrase
Q3a Why did you select this company? www.rocketlawyer.com
» again top search with a contact number
Q3b Anything else? www.rocketlawyer.com
» no fees ??
Q3a Why did you select this company? www.calfilings.com
» 35 yrs experience
Q3b Anything else? www.calfilings.com
» as above
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incfile.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» no contact number and very little information
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» no contact number and very little inforamation
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it covers everything, looks easy to use has everything you need to do easy follow steps and seems reasonably
priced
QB8 Anything else?
» easy to read and follow
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
EXHIBIT B -1554QB10b1 Do you know if this state fee applies...

» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» they have a online chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» sign up and talk to them
Q13c Anything else?
» follow the step by step instructions
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» it cant hurt
Q14b2 Any other reasons?
» i liked the site seemed very user friendly
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Personal experience on the website
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Personal experience on the website 2
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» google on line
Q15c Anything else?
» had a free consult chat
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1555-

SURVEY 14-0603, CASE ID 7194
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» I am gonna rent.
Q3b Anything else? www.legalcontracts.com
EXHIBIT B -1556-

» looks like a good company so far.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» prints forms in five minutes.
Q4b Please tell us why you did not << initially >> select www.totallegal.com?
» didnt look good
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It looks like a good one.
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» dont know
QC11a How would you describe the free trial offer to a friend?
» a free trial
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» the website
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» go to the other website
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» just researching other sites
Q14b2 Any other reasons?
» no
EXHIBIT B -1557Q14c Why did you not choose to take the free trial<< insert >>?

» I will
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» lease agreements
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 3
» Opportunity to try the service for free 1
» lease agreements 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Sears
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1558-

SURVEY 14-0603, CASE ID 7196
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
EXHIBIT B -1559Q1b Which search engine did you use to look for online legal services?

» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.biztree.com
» www.totallegal.com
» www.lawdepot.com
Q3a Why did you select this company? www.biztree.com
» It was the first that was not an ad
Q3b Anything else? www.biztree.com
» no
Q3a Why did you select this company? www.totallegal.com
» it said free
Q3b Anything else? www.totallegal.com
» no
Q3a Why did you select this company? www.lawdepot.com
» it was the only other one on the page
Q3b Anything else? www.lawdepot.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it was an ad
Q4b Please tell us why you did not << initially >> select www.ezlandlorrdforms.com?
» it was an ad
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free trial offer
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
EXHIBIT B -1560» i am not sure

QC11a How would you describe the free trial offer to a friend?
» they have a free trial offer for online legal services
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» on the website you can email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» check out their free trial
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It looked like a good service
Q14b2 Any other reasons?
» no
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» creditscore.com freecreditreport.com audiobooks.com
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1561-

SURVEY 14-0603, CASE ID 7206
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Virginia
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» for free it says
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1562-

» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» dont know anything about any of them just pcked one
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» just didnt
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» its a trial offer, pay state fees
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» toll free number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing just yet, no decisions have been made
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» just havent made a decision
Q14c Why did you not choose to take the free trial<< insert >>?
» not enough info
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
EXHIBIT B -1563-

Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1564-

SURVEY 14-0603, CASE ID 7207
Image Set
» LEASE AGREEMENT TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Arizona
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked colleagues
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» At top
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» sounds cheesy
EXHIBIT B -1565-

Q4b Please tell us why you did not << initially >> select www.totallegal.com?
» seemed fishy
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Not sure
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Check web site again
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» try another
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» trust
Q14c Why did you not choose to take the free trial<< insert >>?
» sceptical
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1566-

SURVEY 14-0603, CASE ID 7208
Image Set
» BILL OF SALE TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Bill of Sale
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» Free
Q3b Anything else? www.legalcontracts.com
» None
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.buyerpricer.com?
» Free
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Free
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
EXHIBIT B -1567» Yes, I have reviewed this page (Page 1)

» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Not free
QC8 Anything else?
» None
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Free trial with credit card info.
QC11a How would you describe the free trial offer to a friend?
» Not Good
QC11b Anything else?
» No
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» No
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Not sure
Q13c Anything else?
» Not sure
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» To find something better
Q14b2 Any other reasons?
» None
Q14c Why did you not choose to take the free trial<< insert >>?
» Not Sure
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
EXHIBIT B -1568» Brand name 3

Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1569-

SURVEY 14-0603, CASE ID 7226
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Food Brands or Products
» Technology
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Entry Level
S8b Do you have any aspirations or plans to start your own company/business?
» No
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Landlord/tenant matters
» Estate planning
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1570-

» www.lawdepot.com
Q3a Why did you select this company? www.lawdepot.com
» It looked the least like a scam.
Q3b Anything else? www.lawdepot.com
» I plan to read the information they have on that site before looking to purchase.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I don't click the highlighted/sponsored links.
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» I don't click the highlighted/sponsored links.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» I would not sign up, because I believe the information needed to complete this Lease is available for free
online. If I needed to speak with an actual attorney for assistance, I might pay for the site.
QC8 Anything else?
» The monthly services and free trial may be tricky to cancel.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» You get 1 month free with access to your document and then pay 19.99 per month after. This is more than the
other two options.
QC11a How would you describe the free trial offer to a friend?
» It's a scam.
QC11b Anything else?
» Nope.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» The monthy fee starts.
Q12c Anything else?
» nope.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» unknown.
EXHIBIT B -1571-

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Go somewhere else.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» The complicated "free" pay options.
Q14b2 Any other reasons?
» The information will be free online elsewhere.
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't want to get stuck paying for a service I don't want or need.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Price
» Colleagues
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 3
» Price 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» No specifics
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1572-

SURVEY 14-0603, CASE ID 7228
Image Set
» LEASE AGREEMENT CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Ohio
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
EXHIBIT B -1573» Didn't have to --- I already knew of a name and just went directly to the site

Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.lawdepot.com
Q3a Why did you select this company? www.rocketlawyer.com
» I have heard of them
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.lawdepot.com
» I have heard of it
Q3b Anything else? www.lawdepot.com
» no
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Free trial for one week
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» one week
QC11a How would you describe the free trial offer to a friend?
» one week free trial
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» costs every month
Q12c Anything else?
» none
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact them
EXHIBIT B -1574-

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» continue searching
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Buy the form (without the free trial)
Q14b1 What made you decide to << insert >>?
» free would be good, but I do not want to have to cancel
Q14b2 Any other reasons?
» none
Q14c Why did you not choose to take the free trial<< insert >>?
» to hard to cancel
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1575-

SURVEY 14-0603, CASE ID 7243
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Some Other type of legal service
S10b Please tell us the specific type of online legal service company or companies you have looked for online.
» bankruptcy
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
Q3a Why did you select this company? www.incorporate.com
EXHIBIT B -1576-

» It's the first one on the list.
Q3b Anything else? www.incorporate.com
» No, that's pretty much it.
Q3a Why did you select this company? www.legalzoom.com
» I've heard of them before.
Q3b Anything else? www.legalzoom.com
» No
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It sounds like a dumb name.
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» Sounds like a scam
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» Nothing in particular...just that it was there.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Nothing much... it was an ad. I generally ignore ads.
QB8 Anything else?
» nothing
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1577-

» Yes
Q12c What happens after the free trial period?
» don't know... most likely you have to pay an idiotically large amount of money.
Q12c Anything else?
» don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Ask. There were ways to contact the company on the web site.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing
Q13c Anything else?
» nothing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» compare prices
Q14b2 Any other reasons?
» nothing
Q14c Why did you not choose to take the free trial<< insert >>?
» Not ready to use right now and want to shop around more
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1578-

SURVEY 14-0603, CASE ID 7250
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Idaho
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» I selected this page because I would like to do a lot of research about what it means and how it is done before
my next step. This company includes information that would be helpful to me.
EXHIBIT B -1579-

Q3a Why did you select this company? www.legalzoom.com
» I selected this company because it offers advise on how to protect your personal assets. Also more or different
information than the first page offered.
Q3a Why did you select this company? www.bizfilings.com
» This company has more information and offers a different view of incorporation.
Q3b Anything else? www.bizfilings.com
» I think it is important to get as many different views on starting a business as possible. Knowledge is power.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It seems to offer California residents this offer but I am not in that state.
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» Iam not from Delaware. Iam sure paperwork would be different from my area of residence.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» That if offered a low price for an offer from them.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Rocket Lawyer will do all the filing for you for and you only have to pay the state fees owed.
QB8 Anything else?
» Rocket Lawyer does offer you a business file for a fee but it is optional
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1580» No

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You can contact them but I can not remember how
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» After reviewing more options I might return to Rocket Lawyer and go through them
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Ask other people about the service
Q14b1 What made you decide to << insert >>?
» Because this is a big step and I want to be as informed as possible before committing myself
Q14c Why did you not choose to take the free trial<< insert >>?
» Need more research but plan to return
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Personal experience on the website 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» none that I took advantage of
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1581-

SURVEY 14-0603, CASE ID 7251
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Nevada
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» starter
EXHIBIT B -1582-

Q3b Anything else? www.rocketlawyer.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» price
Q4b Please tell us why you did not << initially >> select www.delawareinc.com?
» price
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» rocket
QB8 Anything else?
» lawyers
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» trial
Q12c Anything else?
» peroid
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» answers
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» google
Q13c Anything else?
» lawyers
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
EXHIBIT B -1583» online

Q14b2 Any other reasons?
» service
Q14c Why did you not choose to take the free trial<< insert >>?
» free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1584-

SURVEY 14-0603, CASE ID 7253
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.rocketlawyer.com
» Its free
Q3a Why did you select this company? www.incfile.com
» Cheap price
Q3a Why did you select this company? www.incforfree.com
» Its free
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
EXHIBIT B -1585-

» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» There wasn't anything that really caught my attention with this link.
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» There wasn't anything that really caught my attention with this link.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» nothing
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I don't know
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Try it for free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
EXHIBIT B -1586-

» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1587-

SURVEY 14-0603, CASE ID 7287
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Kentucky
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
» Ask
EXHIBIT B -1588-

Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.buyerpricer.com
Q3a Why did you select this company? www.legalcontracts.com
» no
Q3b Anything else? www.legalcontracts.com
» no
Q3a Why did you select this company? www.buyerpricer.com
» n/a
Q3b Anything else? www.buyerpricer.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» n/a
Q4b Please tell us why you did not << initially >> select www.jsbusinessproducts.btobsource.com?
» n/a
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» n/a
QC8 Anything else?
» n/a
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» n/a
QC11a How would you describe the free trial offer to a friend?
» none
QC11b Anything else?
» none
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» n/a
EXHIBIT B -1589Q12c Anything else?

» n/a
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» n/a
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» n/a
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» n/a
Q14b2 Any other reasons?
» n/a
Q14c Why did you not choose to take the free trial<< insert >>?
» none
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Brand name 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» none
Q15c Anything else?
» none
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1590-

SURVEY 14-0603, CASE ID 7292
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» California
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Some other level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
EXHIBIT B -1591-

» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.incfile.com
Q3a Why did you select this company? www.incorporate.com
» looks has a good reputation
Q3b Anything else? www.incorporate.com
» good company
Q3a Why did you select this company? www.incfile.com
» looks good business
Q3b Anything else? www.incfile.com
» diffirent
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
» www.calfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» probably good company
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» good business
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» looks great
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» awesome
QB8 Anything else?
» really good
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
EXHIBIT B -1592QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?

» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you will pay
Q12c Anything else?
» pay
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» search
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» search and sign up
Q13c Anything else?
» join
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» just try
Q14b2 Any other reasons?
» pay as soon its good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» to friends and family
» other people
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Advertisement 1
» Customer reviews 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1593-

SURVEY 14-0603, CASE ID 7309
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Nevada
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed part-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
EXHIBIT B -1594-

» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.buyerpricer.com
» www.jsbusinessproducts.btobsource.com
» www.officeconsultants.com
Q3a Why did you select this company? www.legalcontracts.com
» fits very well
Q3b Anything else? www.legalcontracts.com
» try their company
Q3a Why did you select this company? www.buyerpricer.com
» fits somewhat
Q3b Anything else? www.buyerpricer.com
» try their company
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» not sure
Q3b Anything else? www.jsbusinessproducts.btobsource.com
» not sure
Q3a Why did you select this company? www.officeconsultants.com
» not sure about this
Q3b Anything else? www.officeconsultants.com
» not sure about this
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not sure about this
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
EXHIBIT B -1595-

» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» fits somewhat
QC8 Anything else?
» nothing
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ok I will try
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» fits somewhat
Q13c Anything else?
» try their company
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» fits somewhat
Q14b2 Any other reasons?
» try their company
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Recommendations from colleagues
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» yes
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1596-

SURVEY 14-0603, CASE ID 7313
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Louisiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Intermediate level
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
EXHIBIT B -1597-

» Google
» Yahoo
» Bing
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.jsbusinessproducts.btobsource.com
» www.officeconsultants.com
Q3a Why did you select this company? www.legalcontracts.com
» its a good company
Q3b Anything else? www.legalcontracts.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» its good
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» its good
Q3b Anything else? www.jsbusinessproducts.btobsource.com
» no
Q3a Why did you select this company? www.officeconsultants.com
» its very good
Q3b Anything else? www.officeconsultants.com
» no nothing else
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» they have very good offers
QC8 Anything else?
» no
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» a good lawyer for 45 percent off
EXHIBIT B -1598QC11a How would you describe the free trial offer to a friend?

» please try the free offer
QC11b Anything else?
» no
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you have to pay a fee
Q12c Anything else?
» nothing else
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» nothing
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» everything
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Decide not to buy an online legal service
Q14b1 What made you decide to << insert >>?
» it has a better selection
Q14b2 Any other reasons?
» no
Q14c Why did you not choose to take the free trial<< insert >>?
» I have tried the free trail before
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 3
» Customer reviews 2
» Brand name 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Recommendations from colleagues
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» no
Q15c Anything else?
» no
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1599-

SURVEY 14-0603, CASE ID 7326
Image Set
» BILL OF SALE CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Executive
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Bill of Sale
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
EXHIBIT B -1600-

» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» I noticed it was a paid advertisement to Google and that it was from LegalContracts.com which means they
should have more knowledge than the others.
Q3b Anything else? www.legalcontracts.com
» Nothing else.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.buyerpricer.com?
» Sounds fake as well or more like a phishing company.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name sounds fake.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It has a trial and at $17.95 a month is pretty sweet but best of all was the prepaid annual fee which Rocked.
QC8 Anything else?
» It seems this service might just shake up the industry because it is VERY reasonably priced and looks
knowledgeable as well.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» One month free trial.
QC11a How would you describe the free trial offer to a friend?
» Try it and don't look back because when it is over just buy the yearly subscription.
QC11b Anything else?
» Nothing else.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I forgot.
Q12c Anything else?
» Nothing.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» The print was too small to read and it became blurry when I enlarged it so I don't know.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
EXHIBIT B -1601-

» Investigate their website closer.
Q13c Anything else?
» Nothing else.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» It is so cost effective why not? For a small business who needs these types of services when they spring up
$9.99 is a killer deal.
Q14b2 Any other reasons?
» None that I can think of.
Q14c Why did you not choose to take the free trial<< insert >>?
» Oh, I would choose to take the free trial but then go directly to the annual prepaid subscription.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

EXHIBIT B -1602-

SURVEY 14-0603, CASE ID 7434
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Michigan
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
» Landlord/tenant matters
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
EXHIBIT B -1603» Incorporation/forming a business or organization

» Family law
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» They are a well known reputable company
Q3b Anything else? www.legalzoom.com
» I never heard of the other companies
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Sound like a real company
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» Never heard of them
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was easy to use and understand. The process was quick and seamless
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -1604» Yes

Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» They have online chat
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Additional research before I make any decision
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I want to make sure I have throughly researched everything
Q14c Why did you not choose to take the free trial<< insert >>?
» Wanted to wait
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Brand name 3
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Personal experience on the website
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1605-

SURVEY 14-0603, CASE ID 7440
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Delaware
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Landlord/tenant matters from one of these online legal companies
you were looking at?
» Yes
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used a phone book
» Asked friends/family
» Asked colleagues
EXHIBIT B -1606-

Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» great ad forr visual
Q3b Anything else? www.legalzoom.com
» asset is clear
Q3a Why did you select this company? www.incforfree.com
» good contact numebr
Q3b Anything else? www.incforfree.com
» leters bug
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» free is goo
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» good visual
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they are one of best in idustry
QB8 Anything else?
» they have up front free ates
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you drop off the incorporation papers at the state's office
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
EXHIBIT B -1607» Yes

Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» if you get approved they will charge after
Q12c Anything else?
» charge after
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» none
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i woul use them
Q13c Anything else?
» noneing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» i like free trials
Q14b2 Any other reasons?
» none
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» none
Q15c Anything else?
» none
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

EXHIBIT B -1608-

SURVEY 14-0603, CASE ID 7448
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 18-24
S5 Please indicate the state in which you reside.
» Missouri
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Temporarily unemployed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 3 - May or may not
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Landlord/tenant matters
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.mycorporation.com
Q3a Why did you select this company? www.mycorporation.com
» I don't know.
Q3b Anything else? www.mycorporation.com
» I don't know.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.rocketlawyer.com
EXHIBIT B -1609-

» www.bizfilings.com
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I don't know.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I don't know.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I don't know.
QB8 Anything else?
» I don't know.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I don't know.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I don't know.
Q13c Anything else?
» I don't know.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» I don't know.
Q14b2 Any other reasons?
» I don't know.
Q14c Why did you not choose to take the free trial<< insert >>?
» I don't know.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
EXHIBIT
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >> B -1610-

» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1611-

SURVEY 14-0603, CASE ID 7453
Image Set
» INCORPORATION CONTROL
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Pennsylvania
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Self employed
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Family law
» Some Other type of legal service
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Family law
» Estate planning
» Some Other type of legal service
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1612-

» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» Because I can Incorporate Online and it says it's fast and easy.
Q3a Why did you select this company? www.rocketlawyer.com
» It states that I can Incorporate online for Free and that is a big plus for me.
Q3a Why did you select this company? www.bizfilings.com
» Because it states that I can incorporate online probably for an online business.
Q3a Why did you select this company? www.incfile.com
» This is a pretty inexpensive way to get incorporate online for only $49.
Q3a Why did you select this company? www.incforfree.com
» This is another company that states that I can incorporate my business for free now.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I'm not interested in looking into Legalzoom because I didn't hear anything good about it.
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» This looks like it's for businesses in California and I don't live in California so I wouldn't look into this website.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was a good website for incorporation of a business but the price is a little to expensive for me especially
when there's another website that says they can incorporate a business for only $42.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
EXHIBIT B -1613» ...only if you incorporate through this particular online legal services company

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I can contact the website and the rocket lawyers to get any answers that I need.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I'll probably go with the other online website to incorporate that charges only $42 or one that is free because
Rocket Lawyer is $90.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Continue searching on other online legal service sites
Q14b1 What made you decide to << insert >>?
» Because Rocket Lawyer is to expensive for me and there was another online lawyer website that charges only
$42 which is alot cheaper then Rocket Lawyer.
Q14c Why did you not choose to take the free trial<< insert >>?
» Because at the end of the free trial it costs about $90 and it's too expensive for me right now.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Dating services.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

EXHIBIT B -1614-

SURVEY 14-0603, CASE ID 7455
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» New Jersey
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Upper Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Estate planning
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S10c Did you actually purchase online legal services for Estate planning from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
EXHIBIT B -1615-

» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.incfile.com
» www.delawareinc.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» reflects site for small business start up
Q3b Anything else? www.incorporate.com
» nome
Q3a Why did you select this company? www.bizfilings.com
» gives details on different types of incorporation
Q3b Anything else? www.bizfilings.com
» no
Q3a Why did you select this company? www.incfile.com
» get free registered agent
Q3b Anything else? www.incfile.com
» none
Q3a Why did you select this company? www.delawareinc.com
» same day filing looks interesting and captive
Q3b Anything else? www.delawareinc.com
» none
Q3a Why did you select this company? www.mycorporation.com
» easy to do online
Q3b Anything else? www.mycorporation.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» not interested
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not interested
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» just looked the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
EXHIBIT B -1616» Yes, I have reviewed this page (Page 8)

» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» easy form fill up,easy site to navigate
QB8 Anything else?
» none
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» I don't know
Q12a Do you recall if the free trial offer has a time limit?
» I don't know
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» website just give your question
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» like to navigate it
Q13c Anything else?
» none
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» easy and gives you chance to try
Q14b2 Any other reasons?
» none
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
EXHIBIT B -1617-

SURVEY 14-0603, CASE ID 7460
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» Personal Care
» Food Brands or Products
» Healthcare
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 35-44
S5 Please indicate the state in which you reside.
» Tennessee
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Homemaker
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 2 - Probably will not
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I share or would share this responsibility with others
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» one thing it is free
Q3b Anything else? www.rocketlawyer.com
» #2 they have a phone number to contact some one
EXHIBIT B -1618-

Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
Q4b Please tell us why you did not << initially >> select www.incorporate.com?
» because they have 30 years experience
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» not enough info
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they make easy
QB8 Anything else?
» I like this
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you can cancel after one week
Q12c Anything else?
» na
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would sign up
Q13c Anything else?
» it would be easy
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» because it sounds good
Q14b2 Any other reasons?
EXHIBIT B -1619» na

Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» very helpful
» na
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» very helpful 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» na
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1620-

SURVEY 14-0603, CASE ID 7461
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None, I haven't taken a market research survey in the past 3 months
S3 Please record your gender below.
» Female
S4 Which of the following categories includes your age?
» 25-34
S5 Please indicate the state in which you reside.
» Louisiana
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Student
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
» Family law
» Bill of Sale
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» Yes
S10c Did you actually purchase online legal services for Family law from one of these online legal companies you were
looking at?
» No
S10c Did you actually purchase online legal services for Bill of Sale from one of these online legal companies you were
looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 5 - Definitely will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
EXHIBIT B -1621» Asked colleagues

Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» It seems legit when it comes to providing the services that i will be looking for.
Q3b Anything else? www.legalzoom.com
» there is nothing else
Q3a Why did you select this company? www.bizfilings.com
» It seems legit when it comes to providing the services that i will be looking for.
Q3b Anything else? www.bizfilings.com
» there is nothing else
Q3a Why did you select this company? www.mycorporation.com
» This website seems legit for the services i need
Q3b Anything else? www.mycorporation.com
» there is nothing else
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» because it is specific to California
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» It is specific for California residents
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Rocket Lawyer helps with legalizing business names and information for anyone that wants to start a company
QB8 Anything else?
» there is nothing else
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
EXHIBIT B -1622-

» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact the customer service number on the website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i would go through rocket lawyer because it seems legit and like they have a great customer service team that
is willing to help you at all times
Q13c Anything else?
» there is nothing life
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» i would want to try it before commiting to it
Q14b2 Any other reasons?
» there is nothing else
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1623-

SURVEY 14-0603, CASE ID 7468
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» Florida
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Retired
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
» Estate planning
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.calfilings.com
Q3a Why did you select this company? www.incorporate.com
» made sence
Q3b Anything else? www.incorporate.com
» fit the search
EXHIBIT B -1624-

Q3a Why did you select this company? www.bizfilings.com
» it stood out
Q3b Anything else? www.bizfilings.com
» could provide the needed info
Q3a Why did you select this company? www.calfilings.com
» the how to get started
Q3b Anything else? www.calfilings.com
» made sense
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.delawareinc.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» detailed site
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» low cost option
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» great reasonable offer
QB8 Anything else?
» great custemer service
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
EXHIBIT B -1625-

» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call on the tele
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» try the free offer
Q13c Anything else?
» get as much help as possible
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» sounds like a smart way to begin
Q14b2 Any other reasons?
» its free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» price
» try free
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Opportunity to try the service for free 1
» price 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1626-

SURVEY 14-0603, CASE ID 7470
Image Set
» INCORPORATION TEST
S1 Do you or does anyone else in your household work for any of the following types of companies?
» None of the above
S2a In the past three months have you taken part in any of the following types of market research surveys?
» None of the above
S3 Please record your gender below.
» Male
S4 Which of the following categories includes your age?
» 45-54
S5 Please indicate the state in which you reside.
» North Carolina
S6 Before you continue, please read the following confidentiality and non-disclosure statement and answer the question that
follows. I recognize and fully understand that the survey content is of confidential nature. Therefore, I agree that both
during and after the study, I will not disclose any of the information discussed in the interview. Also, I will not identify the
nature of the product in this survey.Do you agree or disagree?
» I Agree
S7 Which of the following best describes your employment status?
» Employed full-time
S8a Which of the following best describes your position with your company?
» Middle Management
S8b Do you have any aspirations or plans to start your own company/business?
» Yes
S9 Over the past few years, have you looked on the internet for online legal services?
» Yes
S10a What specific legal services have you looked for online?
» Incorporation/forming a business or organization
S10c Did you actually purchase online legal services for Incorporation/forming a business or organization from one of these
online legal companies you were looking at?
» No
S11a On a scale of 1 to 5, where 1 means 'Definitely will Not' and 5 means 'Definitely will', how likely will you be to look
for online legal services within the next 6 months?
» 4 - Probably will
S11b Specifically, what types of online legal services will you be looking for?
» Incorporation/forming a business or organization
S12 In the event you were in need of online legal services, which of the following describes your role in determining how
to go about obtaining those services?
» I am or would be the primary decision maker
S13a Please tell us what kind of device you are taking this survey on.
» Computer or Laptop
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
EXHIBIT B -1627-

» Have seen ads on TV for this company and think it might be ligit
Q3b Anything else? www.legalzoom.com
» nothing
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Just to see the information they have
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» Because it has CA in the title
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It said something about the CA laws.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Very easy and would look in to the for my own
QB8 Anything else?
» none
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Just ask one of the lawyers on the wedsite
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Go for the free deal that is offered
Q13c Anything else?
» nothing
EXHIBIT B -1628Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?

» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» It's is a win win thing
Q14b2 Any other reasons?
» nothing
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

EXHIBIT B -1629-

APPENDIX

J

APPENDIX

J

EXHIBIT B -1630-

Appendix J. Supporting Tables – Incorporation Service
Incorporation Service Supporting Data Tables:
 Table 1S. Reasons for not Selecting Rocket Lawyer or Legal Zoom (Q4b)
 Table 2S. Recall of the message of the Rocket Lawyer Search Ad (Q5b)
 Table 3S. Recall of the "Free Incorporation" Offer in the Rocket Lawyer Search Ad and Website
(QB9)
 Table 4S. Incorporation - Perceptions of the Conditions for the State Fees (QB10b-1, b-2)
 Table 5S. Second Most Important Factors Affecting the use of an Online Legal Company (Q14e)
 Table 6S. Third Most Important Factors Affecting the use of an Online Legal Company (Q14e)
 Table 7S. Least Important Features (Q14f)
 Figure 1S. Decision Tree (Chose Legal Zoom not Rocket Lawyer)
 Table 8S. Understanding Among LegalZoom Respondents Who Either Accepted the Rocket
Lawyer Free Trial or Bought Other Services at Level 5
 Figure 2S. Decision Tree (Did not Choose Rocket Lawyer Because CA Specific Issue)
 Table 9S. Understanding Among Respondents Who Did Not Initially Chose Rocket Lawyer’s Ad
Because it Was California Specific Who Accepted the Free Trial or Bought Other Legal Services at
Level 5

-1-

EXHIBIT B -1631-

Incorporation Service
Table 1S:
Reasons for not Selecting Rocket Lawyer or Legal Zoom (Q4b)
Incorporation Service
Selection of Rocket
Selection of Legal
Lawyer
Zoom
Test
Control
Test
Control
(State Fee (No State (State Fee (No State
Disclosure)
Fee
Disclosure)
Fee
Disclosure)
Disclosure
)
(n=57)
(n=58)
(n=24)
(n=22)
#
#
#
#

Base: Brands Not Chosen at Q2/Q4

Data is represented in Absolute Numbers
Positive/Neutral Comments (Net)
Negative Comments (Grand-Net)

5
51

Don't Like the Name (Net)
Don't Trust It (Net)
Visual Impact (Net)
Cost Related (Net)
Insufficient Content (Net)
Miscellaneous
Doesn't apply to/mention my state/Says it's for
California/Delaware
Not familiar with them/Never heard of them
(Just) not interested n/s
Had already picked enough/didn't need any more picks
Have had bad experiences/heard bad things about
them
Not interested in doing it fast/sounds like impulse
buying
Other Miscellaneous Negative mentions
No reason
Don't know

1
53

5
16

6
13

13
8
3
2
2

18
7
3
2
2

2
0
7
1
2

3
0
3
1
3

20

18

0

0

3
1
1

4
1
0

1
2
0

1
0
0

1

0

1

1

1

0

0

0

1
0
0

3
2
1

0
1
2

1
2
0

Conclusion1: There is no significant difference between the test and control groups for the reasons
for not selecting Rocket Lawyer or LegalZoom.

1

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

-2-

EXHIBIT B -1632-

Incorporation Service
Table 2S:
Incorporation Service - Recall of the message of the Rocket Lawyer Search Ad (QB5b)
Incorporation Service
Test
Control

24
9
7
2
8
2
3
3
0

5
3
3
1
1
3
2
1
1
3
0

Data is represented in Absolute Numbers
Positive/Neutral Comments (Grand-Net)
Just Recall Name (Net)
(Just) recall the name
Has the word Rocket in name
Cost Related (Net)
It's inexpensive
It's free
No fees
Other Cost Related mentions
Miscellaneous
It's for California/based in California
It's fast
Helps with incorporation
Looks good/great (general)
It's easy
Other mentions
Negative Comments (Net)
Don't like the name/Name is cheesy
Recall the name sounded unprofessional/childish
Nothing (really)
No answer

(No State Fee
Disclosure in ad)

27
11
11
0
5
3
1
0
1

Base: Respondents who noticed RL ad at Q2/Q4

(State Fee Disclosure
in ad)

2
3
5
0
0
4
5
4
1
7
2

(n=32)
#

(n=37)
#

Conclusion2: There is no significant difference between the test and control groups with respect to
recalling the message of the Rocket Lawyer search ad.

2

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

-3-

EXHIBIT B -1633-

Incorporation Service
Table 3S:
Recall of the "Free Incorporation" Offer in the Rocket Lawyer Search Ad and Website (QB9)
Test

Incorporation Service

(State Fee Disclosure in ad)

Yes
No
Don't Know

%
(n=104)
57.7
15.4
26.9

Control

(No State Fee Disclosure in ad)

%
(n=103)
72.8
12.6
14.6

Conclusion3: Compared to the Control group, significantly fewer respondents in the Test group
recalled a "Free Incorporation" offer.

3

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

-4-

EXHIBIT B -1634-

Incorporation Service
Table 4S:
Incorporation - Perceptions of the Conditions for the State Fees (QB10b-1, b-2)
Test

Incorporation Service
Control

(State Fee Disclosure in ad)

%
(n=73)

Base: Respondents aware of State Fees at
QB10a

Q10b-1: State Fees Applies v1
To all businesses regardless how you file
Only if you incorporate online
Only if you drop off the incorporation
papers at the state’s office
Only if you mail in your incorporation
papers
Don’t Know
Q10b-2: State Fees Applies v2
Only if you incorporate through this
particular online legal services company
If you incorporate through this and some
other online legal services companies but
not all online legal services companies
If you incorporate through any online legal
services company
Don’t Know

(No State Fee Disclosure in
ad)

%
(n=71)

53.4
13.7
2.7

45.1
2.8
2.8

2.7

5.6

27.4

43.7

9.6

5.6

11.0

14.1

43.8

38.0

35.6

42.3

Conclusion4: There is no significant differences between the test and control groups with respect
to the conditions for the state fees

4

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

-5-

EXHIBIT B -1635-

Incorporation Service
Table 5S:
Second Most Important Feature (Q14e)
Incorporation Service
Test
Control

(State Fee Disclosure in ad)

Price
Customer reviews
Recommendations from colleagues
Opportunity to try the service for free
Personal experience on the website
Other (Net)*
Brand name
Advertisement

%
(n=104)
26.0
17.3
15.4
13.5
9.6
8.6
7.7
1.9

(No State Fee Disclosure in ad)

%
(n=103)
16.5
29.1
14.6
15.5
7.8

3.8

11.7
1.0

Conclusion: Advertising is the least important factor and there is no significant difference between
the test and control groups.

*The Other listed features included:
Clarity of changes.
The ability to get forms directly for government
for free.
Availability of the information for free from
other sources.
Order listed on yahoo.
Privacy guaranteed.
Whether web site runs smooth without any
slowness.
Fake ad for free trial.
Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.

One time usage.
No obligations.
Lease agreements.
Business planning.
Restrictions on site.
To friends and family.
State specific statutes.
Range of services and products.
Personal experience on the website.
Time required to complete the filing.
Face to face when handling personal matters.
Explanation of different incorporation methods.
How does the company stand behind their
product.

.

-6-

EXHIBIT B -1636-

Incorporation Service
Table 6S:
Third Most Important Feature (Q14e)
Test

Incorporation Service

(State Fee Disclosure in ad)

Price
Customer reviews
Recommendations from colleagues
Opportunity to try the service for free
Personal experience on the website
Brand name
Other (Net)*
Advertisement

%
(n=104)
18.3
18.3
17.3
17.3
12.5
9.6
3.8
2.9

Control

(No State Fee Disclosure in ad)

%
(n=103)
22.3
20.4
15.5
11.7
12.6
10.7

3.9
2.9

Conclusion: Advertising is the least important factor and there is no significant difference between
the test and control groups.

*The Other listed features included:
Clarity of changes.
The ability to get forms directly for government
for free.
Availability of the information for free from
other sources.
Order listed on yahoo.
Privacy guaranteed.
Whether web site runs smooth without any
slowness.
Fake ad for free trial.
Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.

One time usage.
No obligations.
Lease agreements.
Business planning.
Restrictions on site.
To friends and family.
State specific statutes.
Range of services and products.
Personal experience on the website.
Time required to complete the filing.
Face to face when handling personal matters.
Explanation of different incorporation methods.
How does the company stand behind their
product.

-7-

EXHIBIT B -1637-

Incorporation Service
Table 7S:
Least Important Features (Q14f)
Incorporation Service

Based to those not mentioned as
Important Features

Test

(State Fee Disclosure in ad)

Advertisement
Brand Name
Opportunity to try the service for free
Personal experience on the website
Recommended from Colleagues
Price
Customer Reviews
Other (Net)*

%
(n=96)
56.3
(n=81)
46.9
(n=58)
39.7
(n=68)
17.6
(n=48)
16.7
(n=38)
13.2
(n=46)
13.0
(n=98)
1.0

Control

(No State Fee Disclosure in ad)

%
(n=97)
68.0
(n=77)
36.4
(n=64)
35.9
(n=73)
16.4
(n=47)
12.8
(n=39)
15.4
(n=36)
27.8
(n=83)
1.2

Conclusion: Advertising is the least important factor and there is no significant difference between
the test and control groups.

*The Other listed features included:
Clarity of changes.
The ability to get forms directly for government
for free.
Availability of the information for free from
other sources.
Order listed on yahoo.
Privacy guaranteed.
Whether web site runs smooth without any
slowness.
Fake ad for free trial.
Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.
One time usage.
No obligations.
Lease agreements.
Business planning.
Restrictions on site.

To friends and family.
State specific statutes.
Range of services and products.
Personal experience on the website.
Time required to complete the filing.
Face to face when handling personal matters.
Explanation of different incorporation methods.
How does the company stand behind their
product.

-8-

EXHIBIT B -1638-

Incorporation Service

Figure 1S:
Decision Tree (Chose Legal Zoom not Rocket Lawyer)5

Conclusions6: The online legal services population is quite heterogenous as demonstrated by the
tree. The only consumer segment who could have been deceived are the consumers in the 5th
level of the tree and they include 292 out of 10,000 i.e. less than 3%. But it is important to note that
there are no significant differences between the test and control groups and in fact, directionally,
there are more respondents in the test group (the modified stimuli responding to LegalZoom’s
suggestions) than the control group (the current RLI stimuli) in this segment. Thus, there is no
harmed population.
5

The “n=” is the base number of respondents on which the percentage calculations are based.
The Total Universe of 100% is representative by a sample of 10,000 to illustrate the size of the consumer segment.
6

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

-9-

EXHIBIT B -1639-

INCORPORATION SERVICE
Table 8s: Understanding Among LegalZoom Respondents Who Either Accepted the Rocket Lawyer
Free Trial or Bought Other Services at Level 5
Classifications:
No understanding – did not understand state fee or time limit on free trial
Low understanding – did not understand either the state fee or the free trial time limit
Some Understanding – understood state fees, understood free trial time limit
High Understanding – understood state fees, understood free trial time limit, understood that either the
length of time limit or the need to cancel7
CHOSE LEGALZOOM – This includes all respondents who qualifies for level 5
Accepted Free Trial
Test
Control
ID
Conclusion
ID
Conclusion
7470
No understanding – does not recall
6324
No understanding – user was not
state fees and does not understand
aware of state fees or free trial time
time limit
limit
2069
Low understanding – understood state 7010
Some understanding – respondent
fees, but was not aware of the time
stated that no state fees applied, but
limit. This respondent does have
in the open ended responses,
experience with free trials, but
demonstrated awareness of charge
responses do not demonstrate
of $90. User was also aware of time
knowledge of time limit or charge
limit and charge after free trial period.
User had experience with free trials
before
7461
Low understanding – understood state 7096
Some/high understanding –
fees, but did not know that free trial
Respondent understood that there
had a time limit
were state fees and that free trial had
a time limit. Respondent was aware
of the charge post free trial, but it is
unclear whether respondent thinks
the charge is the state fee or the plan
charge
7468
Low understanding – understood state
fees, but did not know that free trial
had a time limit. This user liked that
the service was “free”
6670
Low/some understanding – user
thinks that with the free offer, no state
fees apply and that the fees apply
only after the free trial ends. The user
has high understanding of the free
trial – that there is a time limit and
automatic charge
6740
Some/high understanding –
understands state fees and add on
options that require payment, and that
free trial has a time limit.

7

Based on Level 4, no respondents with the highest level of understanding (Yes category at Level 4) were analyzed at Level 5.
This analysis is based on the responses provided at Level 4 and 5 of the tree within the context of all other responses to the
questionnaire.

- 10 -

EXHIBIT B -1640-

INCORPORATION SERVICE
Table 8s (Cont’): Understanding Among LegalZoom Respondents Who Either Accepted the Rocket
Lawyer Free Trial or Bought Other Services at Level 5
Other Business to Rocket Lawyer
Test
ID
Conclusion
5476
Some understanding – understood
state fees, but did not know of time
limit. Respondent purchased
processing because user was ready
to commit, even though prior
statement said respondent would
compare Rocket Lawyer and
LegalZoom to decide which to use
5767
Some understanding – understood
state fees and free trial, seems to be
aware that the service continues but
response to 12c is unclear
6582
Some understanding – understood
state fees and understood the free
trial time limit, but not awareness of
charge after free trial. User saw value
in purchasing processing instead of
enrolling in free trial

Control
ID
Conclusion
5655
Some understanding – understood
state fee and that the RLI service
was free, understood time limit, but
was not aware about what happens
after. Respondent paid for the
incorporation service because did not
see value in free trial
6309

Low understanding – understood
state fees but was not aware of time
limit. Respondent is skeptical
stating, “I hate free trials”

Conclusion: There are no significant differences between the test and control groups with respect
to those who have provided Rocket Lawyer with business, directionally, more test respondents
who demonstrate some level of confusion accepted the free trial or provided Rocket Lawyer with
other business. There does not appear to be a difference between the level of understanding
between the Test and Control.
The only consumers who may have been confused by Rocket Lawyer’s free offer as offered in the
control stimuli are those at the 5th level. The percentage of those who accepted the free trial that
was confused was less than 3%. But, because there is no significant difference between the test
and control groups and directionally, the population at issue is greater in the test than the control,
there is no harmed population. If Rocket Lawyer had advertised according to LegalZoom’s
proposed standards, there would have been no significant difference in the number of consumers
who were confused about some aspect of the offer and also accepted the free trial.
Less than 2% of respondents who provided other business to Rocket Lawyer in the Control group
were confused by the offer. But, because there is no significant difference between the test and
control groups and directionally, the population at issue is greater in the test than the control, there
is no harmed population. In addition, there is no harmed population because these users did not
see value in the free trial and were thus not misled.

- 11 -

EXHIBIT B -1641-

Incorporation Service

Figure 2S:
Decision Tree (Did not Choose Rocket Lawyer Because CA Specific Issue)8

Conclusions9: The online legal services population is quite heterogenous as demonstrated by the
tree. The only consumer segment who could have been deceived are the consumers in the 5th level
of the tree and they include 97 out of 10,000 i.e. less than 1%. But it is important to note that there
are no significant differences between the test and control groups and in fact, directionally, there
are more respondents in the test group (the modified stimuli responding to LegalZoom’s
suggestions) than the control group (the disputed stimuli) in this segment. Thus, there is no
harmed population.
8

The “n=” is the base number of respondents on which the percentage calculations are based.
The Total Universe of 100% is representative by a sample of 10,000 to illustrate the size of the consumer segment.
9
The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

- 12 -

EXHIBIT B -1642-

INCORPORATION SERVICE
Table 9S: Understanding Among Respondents Who Did Not Initially Chose Rocket Lawyer’s Ad
Because it Was California Specific Who Accepted the Free Trial or Bought Other Legal Services at
Level 5
Classifications:
No understanding – did not understand state fee or time limit on free trial
Low understanding – did not understand either the state fee or the free trial time limit
Some Understanding – understood state fees, understood free trial time limit
High Understanding – understood state fees, understood free trial time limit, understood that either the
length of time limit or the need to cancel10
NO RL DUE TO CA AD – This includes all respondents who qualifies for level 5
Accepted Free Trial
Test
Control
ID
Conclusion
ID
Conclusion
6670
Low/some understanding – user
7096
Some/high understanding –
thinks that with the free offer, no state
Respondent understood that there
fees apply and that the fees apply
were state fees and that free trial had
only after the free trial ends. The user
a time limit. Respondent was aware
has high understanding of the free
of the charge post free trial, but it is
trial – that there is a time limit and
unclear whether respondent thinks
automatic charge
the charge is the state fee or the plan
charge
7461
Low understanding – understood state
fees, but did not know that free trial
had a time limit
Other Business to Rocket Lawyer
Test
ID
Conclusion

Control
ID
Conclusion
5655
Some understanding – understood
state fee and that the RLI service
was free, understood time limit, but
was not aware about what happens
after. Respondent paid for the
incorporation service because did not
see value in free trial

Conclusion: Although there are no significant differences between the test and control groups with
respect to those who have provided Rocket Lawyer with business, directionally, more test
respondents who demonstrate some level of confusion accepted the free trial or provided Rocket
Lawyer with other business. The test group has also demonstrated that the level of understanding
of the free trial may be lower than the level of understanding of those in the control group. All
control respondents knew to pay state fees, where as a third of the test respondents did not know
that they had to pay state fees. Otherwise the level of understanding is similar between the Test
and Control.
The only consumers who may have been confused by Rocket Lawyer’s free offer as offered in the
control stimuli are those at the 5th level. The percentage of those who accepted the free trial that
was confused was less than 1%. But, because there is no significant difference between the test

10

Based on Level 4, no respondents with the highest level of understanding (Yes category at Level 4) were analyzed at Level 5.
This analysis is based on the responses provided at Level 4 and 5 of the tree within the context of all other responses to the
questionnaire.

- 13 -

EXHIBIT B -1643-

INCORPORATION SERVICE
Table 9S (Con’t): Understanding Among Respondents Who Did Not Initially Chose Rocket Lawyer’s
Ad Because it Was California Specific Who Accepted the Free Trial or Bought Other Legal Services
at Level 5
and control groups and directionally, the population at issue is greater in the test than the control,
there is no harmed population. If Rocket Lawyer had advertised according to LegalZoom’s
proposed standards, there would have been no significant difference in the number of consumers
who were confused about some aspect of the offer and also accepted the free trial.
Less than 1% of respondents who provided other business to Rocket Lawyer in the Control group
demonstrated some confusion about the free trial. Although there was no significant difference
between the test and control groups, directionally, more respondents who displayed some
confusion over the free trial provided other business to Rocket Lawyer. However, the respondent
ultimately saw no value in the free trial, thus, there is no harm.

- 14 -

EXHIBIT B -1644-

Appendix J. Supporting Tables – Other Legal Services
Other Legal Services’ Supporting Data Tables:
 Table 1S. Reasons for selection of Rocket Lawyer or Legal Zoom After Exposure to its Search Ad
(Q3a/b)
 Table 2S. Reasons for not Selecting Rocket Lawyer or Legal Zoom (Q4b)
 Table 3S. Perception of the Incorporation Offer Based on Both the Rocket Lawyer Search Ad and
Website (QC7 & 8)
 Table 4S. Consumer Services - Recall of a “Free Trial” Offer on the Rocket Lawyer Website (QC9)
 Table 5S. Second Most Important Factors Affecting the use of an Online Legal Company (Q14e)
 Table 6S. Third Most Important Factors Affecting the use of an Online Legal Company (Q14e)
 Table 7S. Least Important Features (Q14f)
 Figure 1S. Decision Tree (Chose Legal Zoom not Rocket Lawyer)
 Table 8S. Understanding Among LegalZoom Respondents Who Accepted the Free Trial or Bought
Other Legal Services at Level 5

- 15 -

EXHIBIT B -1645-

Other Legal Services
Table 1S:
Reasons for selection of Rocket Lawyer or Legal Zoom After Exposure to its Search Ad (Q3a/b)

Base: Respondents who noticed RL ad at
Q2

Data is represented in Absolute Numbers
Positive/Neutral Comments (Grand-Net)
Free (Net)
Fast Service (Net)
Features of Service (Net)
Easy to Use (Net)
Looks Professional/Reliable (Net)
Familiarity (Net)
How Search Engine Has It Listed (Net)
Offers Needed Service (Net)
To Accomplish Specific Task (Net)
Cost (Net)
Location Related (Net)
Other Reasons (Net)
Negative Comments (Net)
Don't know
No answer

Selection of Rocket
Lawyer
Test
Control
(Red Box)
(Original
Format)
(n=36)
(n=50)

#

34
14
10
9
8
6
4
2
1
1
1
0
8
1
1
1

#

47
16
9
9
15
2
4
1
1
6
1
1
15
0
0
3

Selection of Legal Zoom
Test
(Red Box)
(n=21)

Control
(Original
Format)
(n=20)

#

#

21
0
0
1
0
5
8
3
4
0
0
1
7
0
0
0

19
2
0
0
0
3
12
3
1
0
1
0
5
1
1
0

Conclusion11: There is no significant difference between the test and control groups in the
selection of Rocket Lawyer or LegalZoom after exposure to the Rocket Lawyer search ad.

11

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

- 16 -

EXHIBIT B -1646-

Other Legal Services
Table 2S:
Reasons for not Selecting Rocket Lawyer or Legal Zoom (Q4b)
Other Legal Services
Selection of
Selection of
Rocket Lawyer
Legal Zoom
Test
Control
Test
Control
(Red
(Original (Red (Original
Box)
Format)
Box)
Format)
(n=56)
(n=37)
(n=5)
(n=5)

Base: Brands Not Chosen at Q2/4

Data is represented in Absolute Numbers

#

Positive/Neutral Comments (Net)
Negative Comments (Grand-Net)
Don't Like the Name (Net)
Don't Trust It (Net)
Visual Impact (Net)
Cost Related (Net)
Insufficient Content (Net)
Miscellaneous
It's a paid ad
Not familiar with them/Never heard of them
Had already picked enough/didn't need any more picks
Have had bad experiences/heard bad things about them
(Just) not interested n/s
Didn't sound like it met my needs/didn't have what I'm looking for
Wasn't clear/was difficult to understand
Doesn't apply to/mention my state/Says it's for California/Delaware
Prefer another site/Liked another better
Not interested in doing it fast/sounds like impulse buying
Other Miscellaneous Negative mentions
No reason
Don't know
No answer

5
43
23
3
3
1
0

#

2
33
15
6
1
0
3

#

#

5
2
2
2
1
1
1
0
0
0
3
4
2
0

1
3
1
0
0
0
1
0
2
0
1
0
1
0

0
0
0
0
0
0
0
0
0
0
0
0
0
4

1
0
0
0
0
0
0
0
1
0
0
0
0
3

0
1
1
0
0
0
0

0
2
0
0
0
0
0

Conclusion12: There is no difference between the test and control groups for the reasons for not
selecting Rocket Lawyer or LegalZoom at the search engine advertisement stage.

12

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

- 17 -

EXHIBIT B -1647-

Other Legal Services

Table 3S:
Perception of the “Free Trial” Offer Based on the Rocket Lawyer Website (QC7 & 8)
Other Legal Services
Test
Control
(Red Box)
(Original
Format)
%
%
(n=108)
(n=107)
Positive/Neutral Comments (Grand-Net)
82.4
90.7
Mentioned Free Trial (Net)
39.8
35.5
Free access to documents/printing during free trial (sub-net)
10.2
4.7
Other mentioned free trial (subnet)
35.2
33.6
Fast/Easy To Use (Net)
32.4
41.1
Happens After Trial Period (Net)
27.8
26.2
Various Payment Options (subnet)
13.0
10.3
You're Charged/Credit Card is Charged (subnet)
10.2
10.3
Specific Amount You Will Be Charged (subnet)
7.4
9.3
Other Happens After Trial (subnet)
3.7
3.7
Good for specific (legal) uses (Net)
15.7
14.0
Other Service Features (Net)
13.9
25.2
Other Cost Related (Net)
4.6
11.2
Good/Reasonable Cost (subnet)
4.6
11.2
Availability of Documents and Printing (without Mentioning free Trial) (Net)
6.5
6.5
Time Period Without Mentioning Free Trial (Net)
0.9
0.0
It's good/nice (general)
4.6
10.3
Legal assistance available/(Local) lawyer available to help review contracts
4.6
6.5
Has online help/chat assistance/800# help
3.7
5.6
Trial offer (no mention of free)
0.9
2.8
Nice, appealing layout
0.9
1.9
Reliable
0.9
0.9
Trustworthy
0.9
0.0
Worth a try/could try it out
0.0
1.9
Good reviews/ recommended by reputable publications
0.0
1.9
Other Miscellaneous mentions
1.9
1.9
Negative Comments (Net)
25.0
15.9
Security/Trust Issues (subnet)
7.4
5.6
Cost-Related (subnet)
6.5
4.7
It's not (really) free
6.5
3.7
Have to remember to cancel or you get charged
0
0.9
Offer is Lacking Information/Confusing (subnet)
4.6
3.7
Would Not Recommend (subnet)
0.9
1.9
Other Negative Mentions (subnet)
10.2
5.6
None/Nothing
0.0
1.9
Don't know/ No Answer
1.9
0.9
13
Conclusion : There are no significant differences between the test or control groups. Thus,
whether Rocket Lawyer revises the format of the free trial disclosures does not have any impact on
respondents’ perception of the free trial offer.
13

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

- 18 -

EXHIBIT B -1648-

Other Legal Services
Table 4S:
Consumer Services - Recall of a “Free Trial” Offer on the Rocket Lawyer Website (QC9)

Yes
No
Don't Know

Test
(Red Box)
%
(n=108)
91.7
3.7
4.6

Other Legal Services

Control
(Original Format)
%
(n=107)
87.9
5.6
6.5

Conclusion14: The vast majority of consumers recalled the “Free Trial” but there is no significant
difference between the Test and Control groups regarding the recall of a “Free Trial” offer on the
Rocket Lawyer website. Thus, whether Rocket Lawyer revises the format of its free trial
disclosures or not, there is no impact on respondents’ recall of the free trial.

14

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

- 19 -

EXHIBIT B -1649-

Other Legal Services
Table 5S:
Second Most Important Feature (Q14e)
Other Legal Services
Test
Control
(Red Box)
(Original Format)
%
%
(n=108)
(n=107)
20.4
23.4
19.4
18.7
15.7
14.0
13.0
15.0

Price
Customer reviews
Personal experience on the website
Recommendations from colleagues
Other (Net)*
Opportunity to try the service for free
Brand name
Advertisement

9.3

10.2
8.3
3.7

4.6

14.0
8.4
1.9

Conclusion: Advertising is the least important factor and there is no significant difference between
the test and control groups.
*The Other listed features included:
Clarity of changes.
The ability to get forms directly for government
for free.
Availability of the information for free from
other sources.
Order listed on yahoo.
Privacy guaranteed.
Whether web site runs smooth without any
slowness.
Fake ad for free trial.
Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.

One time usage.
No obligations.
Lease agreements.
Business planning.
Restrictions on site.
To friends and family.
State specific statutes.
Range of services and products.
Personal experience on the website.
Time required to complete the filing.
Face to face when handling personal matters.
Explanation of different incorporation methods.
How does the company stand behind their
product.

.

- 20 -

EXHIBIT B -1650-

Other Legal Services
Table 6S:
Third Most Important Feature (Q14e)
Other Legal Services
Test
Control
(Red Box)
(Original Format)
%
%
(n=108)
(n=107)
28.7
17.8
15.7
15.0
14.8
26.2
13.9
10.3
12.0
9.3
7.4
12.1
7.5
5.6
0.0
3.7

Customer reviews
Opportunity to try the service for free
Price
Personal experience on the website
Brand name
Recommendations from colleagues
Other (Net)*
Advertisement

Conclusion: Advertising is the least important factor and there is no significant difference between
the test and control groups.

*The Other listed features included:
Clarity of changes.
The ability to get forms directly for government
for free.
Availability of the information for free from
other sources.
Order listed on yahoo.
Privacy guaranteed.
Whether web site runs smooth without any
slowness.
Fake ad for free trial.
Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.
One time usage.
No obligations.
Lease agreements.
Business planning.
Restrictions on site.

To friends and family.
State specific statutes.
Range of services and products.
Personal experience on the website.
Time required to complete the filing.
Face to face when handling personal matters.
Explanation of different incorporation methods.
How does the company stand behind their
product.

- 21 -

EXHIBIT B -1651-

Other Legal Services
Table 7S:
Least Important Features (Q14f)
Other Legal Services

Based to those not mentioned as Important
Features

Test
(Red Box)
%
(n=101)
60.4
(n=84)
59.5
(n=41)
19.5
(n=58)
17.2
(n=63)
11.1
(n=72)
25.0
(n=36)
8.3
(n=104)
0.0

Advertisement
Brand Name
Customer Reviews
Opportunity to try the service for free
Personal experience on the website
Recommended from Colleagues
Price
Other (Net)*

Control
(Original Format)
%
(n=101)
59.4
(n=81)
48.1
(n=51)
21.6
(n=56)
30.4
(n=68)
16.2
(n=61)
24.6
(n=35)
8.6
(n=85)
2.4

Conclusion: Advertising is the least important factor and there is no significant difference between
the test and control groups.

*The Other listed features included:
Clarity of changes.
The ability to get forms directly for government
for free.
Availability of the information for free from
other sources.
Order listed on yahoo.
Privacy guaranteed.
Whether web site runs smooth without any
slowness.
Fake ad for free trial.

Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.
One time usage.
No obligations.
Lease agreements.
Business planning.

22
EXHIBIT B -1652-

Other Legal Services

Figure 1S:
Decision Tree (Chose Legal Zoom not Rocket Lawyer)15

Conclusion16: The online legal services consumer population is quite heterogeous as demonstrated
by the tree. The only consumer segment who could have been deceived are the consumers in the
5th level of the tree and they include 188 out of 10,000 i.e. less than 2%. But it is important to note
that there are no significant differences between the test and control groups. Thus, there is no
harmed population.

15

The “n=” is the base number of respondents on which the percentage calculations are based.
The Total Universe of 100% is representative by a sample of 10,000 to illustrate the size of the consumer segment.
16

The results of the statistical test of the difference between the test and control groups are included in Appendix M – statistical analysis.

23

EXHIBIT B -1653-

OTHER LEGAL SERVICES
Table 8S: Understanding Among LegalZoom Respondents Who Accepted the Free Trial or Bought
Other Legal Services at Level 5
Classifications:
No/Low understanding – did not understand free trial
Some Understanding – understood free trial time limit
High Understanding – understood free trial time limit, understood that either the length of time limit or the
need to cancel17
CHOSE LEGALZOOM – This includes all respondents who qualifies for level
Accepted Free Trial
Test
Control
ID
Conclusion
ID
Conclusion
2149
Low understanding – does not recall
2130
High understanding – understood
time limit or details about free trial
time limit, aware of charge after free
offer
trial period, knew of length of time
period, but not necessarily automatic
charge
2591
Low/Some understanding –
2416
Some understanding – understood
understood time limit, but thought free
time limit and that trial period was for
offer was just for one form and does
one week, but does not show
not appear to understanding the need
awareness of charge
to cancel
Other Business to Rocket Lawyer
Test
ID
Conclusion
2377
High understanding – understood time
limit, length of term and thought
cancellation was easy. But ultimately
decided to purchase a monthly plan

Control
ID
Conclusion

Conclusion: There are no significant differences between the test and control groups with respect
to those who have provided Rocket Lawyer with business, and the level of understanding may be
lower in the test group than the control group.
The only consumers who may have been confused by Rocket Lawyer’s free offer as offered in the
control stimuli are those at the 5th level. The percentage of those who accepted the free trial that
was confused was less than 2%. But, because there is no significant difference between the test
and control groups, there is no harmed population. If Rocket Lawyer had advertised according to
LegalZoom’s proposed standards, there would have be no significant difference in the number of
consumers who were confused about some aspect of the offer and also accepted the free trial.
There is no harm for those who have chosen to provide Rocket Lawyer with other business as
there is no significant difference between the test and control, and directionally, the test is larger
than the control.

17

Based on Level 4, no respondents with the highest level of understanding (Yes category at Level 4) were analyzed at Level 5.
This analysis is based on the responses provided at Level 4 and 5 of the tree within the context of all other responses to the
questionnaire.

24

EXHIBIT B -1654-

Supporting Verbatims – Incorporation Service
Gen Pop
The verbatim responses of the respondents in Level 5 who accepted the free offer or bought other
products from RLI

25
EXHIBIT B -1655-

Incorporation Service - TEST
Answered ‘Yes’ at Level 5

26
EXHIBIT B -1656-

SURVEY 14-0603, CASE ID 2193
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Other specify: ("Start Page")
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.incfile.com
» www.smallbiz.com
Q3a Why did you select this company? www.legalzoom.com
» Have heard advertisements, name recognition.
Q3b Anything else? www.legalzoom.com
» Teaching aspect, not telling you.
Q3a Why did you select this company? www.incfile.com
» Price upfront.
Q3a Why did you select this company? www.smallbiz.com
» State specific.
Q3b Anything else? www.smallbiz.com
» Price upfront
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
» www.calfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Previous experience, not impressed.
Q4b Please tell us why you did not << initially >> select www.mycorporation.com?
» State specific but higher price.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» pretty straight forward

27
EXHIBIT B -1657-

QB8 Anything else?
» easier to use than expected
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» billed $39 unless canceled
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» ask
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» try the service
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» easy and fast
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Music down loader, Legal Zoom
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

28
EXHIBIT B -1658-

SURVEY 14-0603, CASE ID 2326
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incfile.com
» www.incforfree.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» part of learning how to set up
Q3b Anything else? www.incorporate.com
» Used as one of many for research
Q3a Why did you select this company? www.legalzoom.com
» Used as one of many for research
Q3a Why did you select this company? www.bizfilings.com
» Used as one of many for research
Q3a Why did you select this company? www.incfile.com
» Used as one of many for research
Q3a Why did you select this company? www.incforfree.com
» Used as one of many for research
Q3a Why did you select this company? www.mycorporation.com
» Used as one of many for research
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Name does not look as professional as others
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» Looks specific to Calif.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)

29
EXHIBIT B -1659-

» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Easy to follow, help available on each page, short money
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Pay fee if you want to continue
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email, phone
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would use an on-line process
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» For questions that may come up during or after incorporation
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Personal experience on the website 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» LinkedIn upgrade
Q15d Did you ever decide to enroll in any free trial programs that were offered? » Yes

30
EXHIBIT B -1660-

SURVEY 14-0603, CASE ID 2564
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
» www.incfile.com
Q3a Why did you select this company? www.incorporate.com
» xxx
Q3a Why did you select this company? www.legalzoom.com
» xxx
Q3a Why did you select this company? www.rocketlawyer.com
» xxx
Q3a Why did you select this company? www.bizfilings.com
» xxx
Q3a Why did you select this company? www.incfile.com
» xxx
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» good
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?

31
EXHIBIT B -1661-

» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» xxx
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» take it
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» xxx
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 2
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

32
EXHIBIT B -1662-

SURVEY 14-0603, CASE ID 5797
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
Q3a Why did you select this company? www.incorporate.com
» Appears to have the info I need based on the description
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» No specific reason. I would have eventually looked at this website. I would look at many websites.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I would have looked at it, also. I would have just gone down the list in the order they were listed.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Very easy to follow and understand
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...

33
EXHIBIT B -1663-

» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Option to continue
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact info on website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Use Rocket lawyer
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Like what I saw and like the free trial offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

34
EXHIBIT B -1664-

SURVEY 14-0603, CASE ID 5944
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» pricing
Q3b Anything else? www.incorporate.com
» n/a
Q3a Why did you select this company? www.legalzoom.com
» heard of them before
Q3b Anything else? www.legalzoom.com
» n/a
Q3a Why did you select this company? www.rocketlawyer.com
» free i like that price
Q3b Anything else? www.rocketlawyer.com
» n/a
Q3a Why did you select this company? www.incfile.com
» inexpensive i like that too
Q3b Anything else? www.incfile.com
» n/a
Q3a Why did you select this company? www.incforfree.com
» pricing
Q3b Anything else? www.incforfree.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)

35
EXHIBIT B -1665-

» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it was very nice offer
QB8 Anything else?
» n.a
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i would use rocket lawyer seem fair
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» seems like a quick and nice way to file for a business
Q14b2 Any other reasons?
» n.a
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement

36

EXHIBIT B -1666-

» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
SURVEY 14-0603, CASE ID 6973
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» top of list
Q3b Anything else? www.incorporate.com
» sounds professional
Q3a Why did you select this company? www.legalzoom.com
» protaect assets
Q3b Anything else? www.legalzoom.com
» none
Q3a Why did you select this company? www.rocketlawyer.com
» free
Q3b Anything else? www.rocketlawyer.com
» none
Q3a Why did you select this company? www.bizfilings.com
» incorporation
Q3b Anything else? www.bizfilings.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incfile.com
» www.calfilings.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)

37
EXHIBIT B -1667-

» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» 99dollars gyarenteed
QB8 Anything else?
» its a great firm
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call or online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» great reviews
Q13c Anything else?
» none
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» if if like it its great
Q14b2 Any other reasons?
» nothing
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Advertisement 2
» Customer reviews 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.

38
EXHIBIT B -1668-

» Recommendations from colleagues
» Personal experience on the website
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

39
EXHIBIT B -1669-

SURVEY 14-0603, CASE ID 7460
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» one thing it is free
Q3b Anything else? www.rocketlawyer.com
» #2 they have a phone number to contact some one
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
Q4b Please tell us why you did not << initially >> select www.incorporate.com?
» because they have 30 years experience
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» not enough info
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they make easy
QB8 Anything else?
» I like this
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?

40
EXHIBIT B -1670-

» Yes
Q12c What happens after the free trial period?
» you can cancel after one week
Q12c Anything else?
» na
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would sign up
Q13c Anything else?
» it would be easy
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» because it sounds good
Q14b2 Any other reasons?
» na
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» very helpful
» na
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» very helpful 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» na
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

41
EXHIBIT B -1671-

Incorporation Service - TEST
Bought Other Legal Services at
Level 5

42
EXHIBIT B -1672-

SURVEY 14-0603, CASE ID 2488
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.legalzoom.com
» I KNOW THE NAME AND HAVE PURCHASED FROM THEM IN THE PAST
Q3a Why did you select this company? www.rocketlawyer.com
» IT SAID FREE
Q3a Why did you select this company? www.incfile.com
» THE COST WAS LOW
Q3a Why did you select this company? www.incforfree.com
» IT SAID FREE
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.smallbiz.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» PAY STATE FILING FEES THE REST IS FREE
QB8 Anything else?
» OPTIONAL TRIAL ON LEGAL SERVICES
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes

43
EXHIBIT B -1673-

QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» CALL
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» LET ROCKET LAWYER PROCEESS THE APPLICATION WITH THE STATE
Q13c Anything else?
» THEY ASUMED MOST PEOPLE WOULD KNOW WHAT KIND OF LEGAL ENTITY THEY WANTED TO SET
UP. SHOULD HAVE AN OPTION THAT EXPLAINS THE CHOICES. MOST PEOPLE DONT KNOW A
SUBCHAPER S FROM AN LLC (TRICK QUESTION THEY CAN BE THE SAME)
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» DO NOT NEED THE EXTRA SERVICES. ALSO I THINK IT HAD 2 DIFFERENT PRICES IN ONE PLACE
39.95 AND 59.95. ALSO IN ONE PLACE THE INCORPORATION SERVICES WAS 99.99 AND THE INVOICE
AT THE END WAS 90
Q14c Why did you not choose to take the free trial<< insert >>?
» GOOD DEAL GOOD PRICE
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Personal experience on the website 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» ADOBE SOFTWARE QUICKBOOKS ONLINE AMAZON PRIME HULU PLUS
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes
SURVEY 14-0603, CASE ID 3274
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?

44
EXHIBIT B -1674-

» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» Cost
Q3b Anything else? www.rocketlawyer.com
» Free
Q3a Why did you select this company? www.incfile.com
» Cost
Q3b Anything else? www.incfile.com
» Low Cost
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» know legalzoom
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» don't know the web site
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Navigation of the site seemed very easy
QB8 Anything else?
» Friendly web site
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...

45
EXHIBIT B -1675-

» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» One Week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Online service
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Incorporate
Q13c Anything else?
» Seemed user friendly
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» You eventually will have to pay
Q14c Why did you not choose to take the free trial<< insert >>?
» Nothing is free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Ease of use
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Personal experience on the website 2
» Ease of use 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Wills
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

46
EXHIBIT B -1676-

Incorporation Service CONTROL
Answered ‘Yes’ at Level 5

47
EXHIBIT B -1677-

SURVEY 14-0603, CASE ID 2647
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of the LegalZoom name before.
Q3b Anything else? www.legalzoom.com
» n/a
Q3a Why did you select this company? www.rocketlawyer.com
» I have used RocketLawyer in the past.
Q3b Anything else? www.rocketlawyer.com
» N/A
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.mycorporation.com
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» I like that you had a number you could call at any time.
QB8 Anything else?
» I was a little confused as to if it was free or if I only need to sign up for the free trial period.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers

48
EXHIBIT B -1678-

QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» It was for one week, but I can not remember what happens after the week.
Q12c Anything else?
» n/a
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the number listed
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» The references seemed good and was endorsed by the Wall Street Journal, so I think I would use the site.
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» I am cheap.
Q14b2 Any other reasons?
» I did not see the advantage of joining.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» NetGear
Q15c Anything else?
» n/a
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

49
EXHIBIT B -1679-

SURVEY 14-0603, CASE ID 5610
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.rocketlawyer.com
» www.incfile.com
» www.incforfree.com
Q3a Why did you select this company? www.incorporate.com
» Because it was for any State and it could be done online.
Q3b Anything else? www.incorporate.com
» It said you could do it in only 10 minutes.
Q3a Why did you select this company? www.legalzoom.com
» This is the only one I have personally heard of, I hear a lot about it on the radio.
Q3b Anything else? www.legalzoom.com
» Nothing else.
Q3a Why did you select this company? www.rocketlawyer.com
» Was curious about it being free.
Q3b Anything else? www.rocketlawyer.com
» Nothing else.
Q3a Why did you select this company? www.incfile.com
» The price was low and the free one made me think I may need to find one that would be cost effective.
Sometimes there will be an offer for free and then they get you with other hidden fees. This seemed like
something I could afford.
Q3b Anything else? www.incfile.com
» Nothing else.
Q3a Why did you select this company? www.incforfree.com
» Another chance at free caught my eye.
Q3b Anything else? www.incforfree.com
» Nothing else.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)

50

EXHIBIT B -1680-

» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» All of the pages were very clear and easy to understand. I felt like they covered everything you would need to
know. The forms seemed to be easy to fill out in very little time.
QB8 Anything else?
» There was an option for a trial period so you were not locked into anything long time.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I am not sure, I did not spend as much time looking at that as maybe I should have.
Q12c Anything else?
» Nothing else.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call them on the phone or email them.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Give them a try if and when I need their services.
Q13c Anything else?
» Nothing else.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» It would give me a chance to try it and see if it is really what I want and if they really are worth the money in
the end.
Q14b2 Any other reasons?
» Nothing else.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Quick and easy.
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2

51

EXHIBIT B -1681-

» Opportunity to try the service for free 1
» Quick and easy. 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Not at the moment.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

52
EXHIBIT B -1682-

SURVEY 14-0603, CASE ID 6127
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.incfile.com
Q3a Why did you select this company? www.rocketlawyer.com
» its free
Q3b Anything else? www.rocketlawyer.com
» not expensive
Q3a Why did you select this company? www.incfile.com
» not expensive
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.calfilings.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» heard about them on tv
Q4b Please tell us why you did not << initially >> select www.mycorporation.com?
» don't know
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» clear and to the point. Easy to set up
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes

53
EXHIBIT B -1683-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» dont remember
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go to website to sign up
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» its free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Advertisement 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» books from amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

54
EXHIBIT B -1684-

SURVEY 14-0603, CASE ID 6941
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» looks to have the most detailed description
Q3a Why did you select this company? www.mycorporation.com
» good web address name
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» leery of anything advertised for free
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» not familiar with the name
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It looks like it is very detailed and an efficient way to file the incorporation documents
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company

55
EXHIBIT B -1685-

QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call the 888 number or ask online
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i might give it a try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» seems like a great deal
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

56
EXHIBIT B -1686-

Incorporation Service CONTROL
Answered Bought Other Legal
Services at Level 5

57
EXHIBIT B -1687-

SURVEY 14-0603, CASE ID 3332
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Radio spots influenced decision
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.rocketlawyer.com
» The word "free"
Q3b Anything else? www.rocketlawyer.com
» no
Q3a Why did you select this company? www.mycorporation.com
» Radio spots influenced decision
Q3b Anything else? www.mycorporation.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» easy, fast and costs $90.00
QB8 Anything else?
» no

58
EXHIBIT B -1688-

Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» Pay the $90.00 or nothing happens
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» do not remember
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I might give them a try
Q13c Anything else?
» no
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» It was only $99.95
Q14b2 Any other reasons?
» no
Q14c Why did you not choose to take the free trial<< insert >>?
» I feel it would not be done correctly
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

59
EXHIBIT B -1689-

Supporting Verbatims – Incorporation Service
Chose Legal Zoom
The verbatim responses of the respondents in Level 5 who accepted the free offer or bought other
products from RLI

60
EXHIBIT B -1690-

Incorporation Service - TEST
Answered ‘Yes’ at Level 5

61
EXHIBIT B -1691-

SURVEY 14-0603, CASE ID 2069
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
Q3a Why did you select this company? www.incorporate.com
» The company name is descriptive of what I would seek
Q3a Why did you select this company? www.legalzoom.com
» recognize the name from commercials and article
Q3a Why did you select this company? www.bizfilings.com
» recognize the name from advertising
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.delawareinc.com
» www.mycorporation.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» Not interested in incorporating in CA
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)

62
EXHIBIT B -1692-

QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Incorporate your business in CA
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» i dont know
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» sign up through the web site
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» try before you by theory
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» do not recall
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

63
EXHIBIT B -1693-

SURVEY 14-0603, CASE ID 6670
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Appealing
Q3b Anything else? www.incorporate.com
» none
Q3a Why did you select this company? www.mycorporation.com
» Reasonable
Q3b Anything else? www.mycorporation.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Not interested.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I'm not located in California.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Great website. Reasonable fees.
QB8 Anything else?

64
EXHIBIT B -1694-

» Nice layout.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You pay a certain fee based on your state
Q12c Anything else?
» automatically deducted
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Sign up
Q13c Anything else?
» speak with customer service
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Looks interesting
Q14b2 Any other reasons?
» Nice offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

65
EXHIBIT B -1695-

SURVEY 14-0603, CASE ID 6740
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» They've been around for a while and I have used their resources before.
Q3b Anything else? www.legalzoom.com
» Good experience withthem in the past
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» looks cheao
Q4b Please tell us why you did not << initially >> select www.incfile.com?
» looks too cheap.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Free option as a trial but costs to actually incorporate, expedite, and file for a tax id number. Walks you
through an interview process to determine what you need.
QB8 Anything else?
» Nothing

66
EXHIBIT B -1696-

Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30 day free trial
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» online or via tollfree number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» go through the interview process with rocket lawyer and pay the necessary fees
Q13c Anything else?
» none.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» to have time to explore my options further before committing
Q14b2 Any other reasons?
» to have time to check out other customer reviews
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» free trial
» price
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

67
EXHIBIT B -1697-

SURVEY 14-0603, CASE ID 7461
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» It seems legit when it comes to providing the services that i will be looking for.
Q3b Anything else? www.legalzoom.com
» there is nothing else
Q3a Why did you select this company? www.bizfilings.com
» It seems legit when it comes to providing the services that i will be looking for.
Q3b Anything else? www.bizfilings.com
» there is nothing else
Q3a Why did you select this company? www.mycorporation.com
» This website seems legit for the services i need
Q3b Anything else? www.mycorporation.com
» there is nothing else
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» because it is specific to California
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» It is specific for California residents
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)

68
EXHIBIT B -1698-

» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Rocket Lawyer helps with legalizing business names and information for anyone that wants to start a company
QB8 Anything else?
» there is nothing else
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact the customer service number on the website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i would go through rocket lawyer because it seems legit and like they have a great customer service team that
is willing to help you at all times
Q13c Anything else?
» there is nothing life
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» i would want to try it before commiting to it
Q14b2 Any other reasons?
» there is nothing else
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.

69
EXHIBIT B -1699-

» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

70
EXHIBIT B -1700-

SURVEY 14-0603, CASE ID 7468
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.bizfilings.com
» www.calfilings.com
Q3a Why did you select this company? www.incorporate.com
» made sence
Q3b Anything else? www.incorporate.com
» fit the search
Q3a Why did you select this company? www.bizfilings.com
» it stood out
Q3b Anything else? www.bizfilings.com
» could provide the needed info
Q3a Why did you select this company? www.calfilings.com
» the how to get started
Q3b Anything else? www.calfilings.com
» made sense
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
» www.delawareinc.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» detailed site
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» low cost option
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)

71
EXHIBIT B -1701-

» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» great reasonable offer
QB8 Anything else?
» great custemer service
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call on the tele
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» try the free offer
Q13c Anything else?
» get as much help as possible
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» sounds like a smart way to begin
Q14b2 Any other reasons?
» its free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» price
» try free
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Opportunity to try the service for free 1
» price 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.

72
EXHIBIT B -1702-

» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

73
EXHIBIT B -1703-

SURVEY 14-0603, CASE ID 7470
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» Have seen ads on TV for this company and think it might be ligit
Q3b Anything else? www.legalzoom.com
» nothing
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Just to see the information they have
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» Because it has CA in the title
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It said something about the CA laws.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Very easy and would look in to the for my own
QB8 Anything else?
» none
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?

74

EXHIBIT B -1704-

» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Just ask one of the lawyers on the wedsite
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Go for the free deal that is offered
Q13c Anything else?
» nothing
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» It's is a win win thing
Q14b2 Any other reasons?
» nothing
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

75
EXHIBIT B -1705-

Incorporation Service - TEST
Bought Other Legal Services at
Level 5

76
EXHIBIT B -1706-

SURVEY 14-0603, CASE ID 5476
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» see ad on tv. seems reliable
Q3b Anything else? www.legalzoom.com
» na
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.bizfilings.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» name seems weird and not professional
Q4b Please tell us why you did not << initially >> select www.bizfilings.com?
» na
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» 90 dollars to start
QB8 Anything else?
» website seems pretty straightforward with exact costs. like that
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes

77
EXHIBIT B -1707-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you incorporate online
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» 1800 number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» at least browse the webpage.
Q13c Anything else?
» decide between rocket and legal zoom
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» when I am ready to use, then whats the point of waiting
Q14b2 Any other reasons?
» na
Q14c Why did you not choose to take the free trial<< insert >>?
» prefer the entire process all together
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Brand name 2
» Recommendations from colleagues 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» cant remember. freeinc
Q15c Anything else?
» na
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

78
EXHIBIT B -1708-

SURVEY 14-0603, CASE ID 5767
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.bizfilings.com
Q3a Why did you select this company? www.bizfilings.com
» had a good appeal to me
Q3b Anything else? www.bizfilings.com
» very catchy ad
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» I have heard of legalzoom
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» sounds fake
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» they are there to help
QB8 Anything else?

79
EXHIBIT B -1709-

» thats all
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...only if you incorporate through this particular online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» they provide it for you
Q12c Anything else?
» very easy
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call them
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» maybe
Q13c Anything else?
» thats all
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» worth it
Q14b2 Any other reasons?
» needs to be done
Q14c Why did you not choose to take the free trial<< insert >>?
» sounds good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

80
EXHIBIT B -1710-

SURVEY 14-0603, CASE ID 6582
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.mycorporation.com
Q3a Why did you select this company? www.mycorporation.com
» good
Q3b Anything else? www.mycorporation.com
» n/a
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» good stuff
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» n/a
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» it was easy
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» good
QB8 Anything else?
» n/a

81
EXHIBIT B -1711-

Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» good
Q12c Anything else?
» n/a
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» stuff
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» wonderful
Q13c Anything else?
» n/a
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» good
Q14b2 Any other reasons?
» b/a
Q14c Why did you not choose to take the free trial<< insert >>?
» good
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?

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EXHIBIT B -1712-

» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» good
Q15c Anything else?
» n/a
Q15d Did you ever decide to enroll in any free trial programs that were offered? » Yes

83
EXHIBIT B -1713-

Incorporation Service CONTROL
Answered ‘Yes’ at Level 5

84
EXHIBIT B -1714-

SURVEY 14-0603, CASE ID 6324
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» they are reputable
Q3b Anything else? www.legalzoom.com
» None
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» i am not sure if they are a valid company or not
Q4b Please tell us why you did not << initially >> select www.directincorpoation.com?
» Felt like they are shady
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» incorporate using this
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» it seems appealimg kn that you can do it yourself
QB8 Anything else?
» None
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?

85

EXHIBIT B -1715-

» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call the toll free number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» complete the search
Q13c Anything else?
» None
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» respectable company
Q14b2 Any other reasons?
» None
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

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EXHIBIT B -1716-

SURVEY 14-0603, CASE ID 7010
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Spoke to a lawyer
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» good reputation
Q3b Anything else? www.legalzoom.com
» have heard the name
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incforfree.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» cheesy name
Q4b Please tell us why you did not << initially >> select www.calfilings.com?
» It looks like it is only for California
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» just the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It was $90
QB8 Anything else?
» no
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» No

87

EXHIBIT B -1717-

QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» you get charged full amount
Q12c Anything else?
» no
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» call customer service number
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» nothing
Q13c Anything else?
» want to look at other companies
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» want to see if it is what I need
Q14b2 Any other reasons?
» cannot be charged if I cancel
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» reputation
» ease of use of website
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Brand name 2
» Recommendations from colleagues 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» stamps.com, efax
Q15c Anything else?
» none
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

88
EXHIBIT B -1718-

SURVEY 14-0603, CASE ID 7096
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Is says "Learn about incorporation and how it can PROTECT..." it seems more engaging. IT doesn't look
cheap either.
Q3a Why did you select this company? www.mycorporation.com
» I chose this because it states it has packages to browse from. This makes me feel like I have a choice.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It again says California.
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» It says the state name to which I do not reside.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The name stuck out to me.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?

89
EXHIBIT B -1719-

» Rocket Lawyer makes it pretty fast to be incorporated. They lay everything out and all you have to do is fill in
the box. It's very guided. They also had testimonials which helped in decision making. The price was laid out
and they had a trial period which you could choose if you were unsure.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are charged the $99 I believe.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Calling the phone number they listed.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would check it out. I would most likely do the trial offer and see how I like it. Then if it met my standards I
would purchase it.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» The offer for the trail was good enough in itself. I want to try something out before I invest in it.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

90
EXHIBIT B -1720-

Incorporation Service CONTROL
Bought Other Legal Services at
Level 5

91
EXHIBIT B -1721-

SURVEY 14-0603, CASE ID 5655
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» it indicates it applies to any state
Q3a Why did you select this company? www.legalzoom.com
» I've seen may ads for this company on TV
Q3a Why did you select this company? www.bizfilings.com
» It looked as if it would apply to me
Q3a Why did you select this company? www.incfile.com
» it appears to offer incorporation, with a bylaws template
Q3a Why did you select this company? www.mycorporation.com
» it looked like it would fit my needs
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it seems to apply to CA and that is not where I would want to incorporate a business
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» nothing in the world is free
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» not much other than the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)

92
EXHIBIT B -1722-

» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Based on the google listing I believed it to be for CA only, but found it includes any state. The incorporation is
free but there are fees which do not seem unreasonalbe
QB8 Anything else?
» It appears to be comprehensive and complete
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» not sure
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would give the site a try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» it doesn't make sense to spend time with a trial
Q14c Why did you not choose to take the free trial<< insert >>?
» I would just like to get the process complete and focus on other things
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

93
EXHIBIT B -1723-

SURVEY 14-0603, CASE ID 6309
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.calfilings.com
Q3a Why did you select this company? www.calfilings.com
» State specific, years of experience.
Q3b Anything else? www.calfilings.com
» Number of companies formed.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» It was too broad.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Nothing is free.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» It was free.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» It is free for the basics. It costs more to have it rushed. There are also add ons, such as certificates and
binders.
QB8 Anything else?
» Takes you through step by step
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?

94
EXHIBIT B -1724-

» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...to all businesses that you want to incorporate regardless of how you chose to file your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through any online legal services company
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There's an 800 number.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Not use it. I hate free trials. They always catch you.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» Free trials always have a catch.
Q14c Why did you not choose to take the free trial<< insert >>?
» Nothing is free.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 3
» Recommendations from colleagues 1
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

Supporting Verbatims – Incorporation Service
CA Specific Issue
The verbatim responses of the respondents in Level 5 who accepted the free offer or bought other
products from RLI

95
EXHIBIT B -1725-

96
EXHIBIT B -1726-

Incorporation Service - TEST
Answered ‘Yes’ at Level 5

97
EXHIBIT B -1727-

SURVEY 14-0603, CASE ID 6670
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» Appealing
Q3b Anything else? www.incorporate.com
» none
Q3a Why did you select this company? www.mycorporation.com
» Reasonable
Q3b Anything else? www.mycorporation.com
» none
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.legalzoom.com?
» Not interested.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I'm not located in California.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» I don't know
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Great website. Reasonable fees.
QB8 Anything else?

98
EXHIBIT B -1728-

» Nice layout.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You pay a certain fee based on your state
Q12c Anything else?
» automatically deducted
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or email
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» Sign up
Q13c Anything else?
» speak with customer service
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» Looks interesting
Q14b2 Any other reasons?
» Nice offer
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No
SURVEY 14-0603, CASE ID 7461
Image Set
» INCORPORATION TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine

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EXHIBIT B -1729-

» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.bizfilings.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» It seems legit when it comes to providing the services that i will be looking for.
Q3b Anything else? www.legalzoom.com
» there is nothing else
Q3a Why did you select this company? www.bizfilings.com
» It seems legit when it comes to providing the services that i will be looking for.
Q3b Anything else? www.bizfilings.com
» there is nothing else
Q3a Why did you select this company? www.mycorporation.com
» This website seems legit for the services i need
Q3b Anything else? www.mycorporation.com
» there is nothing else
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.incorporate.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» because it is specific to California
Q4b Please tell us why you did not << initially >> select www.directincorporation.com?
» It is specific for California residents
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» No
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?

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EXHIBIT B -1730-

» Rocket Lawyer helps with legalizing business names and information for anyone that wants to start a company
QB8 Anything else?
» there is nothing else
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» ...only if you mail in your incorporation papers
QB10b2 Do you know if this state fee applies...
» ...if you incorporate through this and some other online legal services companies but not all online legal
services companies
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact the customer service number on the website
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» i would go through rocket lawyer because it seems legit and like they have a great customer service team that
is willing to help you at all times
Q13c Anything else?
» there is nothing life
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» i would want to try it before commiting to it
Q14b2 Any other reasons?
» there is nothing else
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 3
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

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EXHIBIT B -1731-

Incorporation Service CONTROL
Answered ‘Yes’ at Level 5

102
EXHIBIT B -1732-

SURVEY 14-0603, CASE ID 7096
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.mycorporation.com
Q3a Why did you select this company? www.legalzoom.com
» Is says "Learn about incorporation and how it can PROTECT..." it seems more engaging. IT doesn't look
cheap either.
Q3a Why did you select this company? www.mycorporation.com
» I chose this because it states it has packages to browse from. This makes me feel like I have a choice.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It again says California.
Q4b Please tell us why you did not << initially >> select www.smallbiz.com?
» It says the state name to which I do not reside.
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» The name stuck out to me.
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?

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EXHIBIT B -1733-

» Rocket Lawyer makes it pretty fast to be incorporated. They lay everything out and all you have to do is fill in
the box. It's very guided. They also had testimonials which helped in decision making. The price was laid out
and they had a trial period which you could choose if you were unsure.
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» I don't know
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» Yes
QB10b1 Do you know if this state fee applies...
» I don't know
QB10b2 Do you know if this state fee applies...
» I don't know
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You are charged the $99 I believe.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Calling the phone number they listed.
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would check it out. I would most likely do the trial offer and see how I like it. Then if it met my standards I
would purchase it.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes free processing)
Q14b1 What made you decide to << insert >>?
» The offer for the trail was good enough in itself. I want to try something out before I invest in it.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

104
EXHIBIT B -1734-

Incorporation Service CONTROL
Bought Other Legal Services at
Level 5

105
EXHIBIT B -1735-

SURVEY 14-0603, CASE ID 5655
Image Set
» INCORPORATION CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Asked friends/family
» Asked colleagues
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.incorporate.com
» www.legalzoom.com
» www.bizfilings.com
» www.incfile.com
» www.mycorporation.com
Q3a Why did you select this company? www.incorporate.com
» it indicates it applies to any state
Q3a Why did you select this company? www.legalzoom.com
» I've seen may ads for this company on TV
Q3a Why did you select this company? www.bizfilings.com
» It looked as if it would apply to me
Q3a Why did you select this company? www.incfile.com
» it appears to offer incorporation, with a bylaws template
Q3a Why did you select this company? www.mycorporation.com
» it looked like it would fit my needs
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» it seems to apply to CA and that is not where I would want to incorporate a business
Q4b Please tell us why you did not << initially >> select www.incforfree.com?
» nothing in the world is free
QB5a Thinking back to the Google search page, did you notice an ad for Rocket Lawyer?
» Yes
QB5b Thinking back to the Google search page, please tell us what you recall about the Rocket Lawyer ad.
» not much other than the name
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)

106
EXHIBIT B -1736-

» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
QB7 Now reflecting on the Google ad for Rocket Lawyer and the Rocket Lawyer website you reviewed, what can you tell
me about the Incorporation offer?
» Based on the google listing I believed it to be for CA only, but found it includes any state. The incorporation is
free but there are fees which do not seem unreasonalbe
QB8 Anything else?
» It appears to be comprehensive and complete
Q9 You may have already mentioned this, but did the Google ad for Rocket Lawyer and the Rocket Lawyer website you
reviewed include a free Incorporation offer?
» Yes
QB10a Now reflecting on the Google ad and the Rocket Lawyer website, do you recall if you had to pay state fees to the
state for Incorporation with the free trial offer?
» No
QB11 Reflecting back on the Rocket Lawyer website you viewed, do you recall a free trial offer?
» Yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» not sure
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» you can call
QB13b Assuming you were interested in online legal services for Incorporation, and now that you have reviewed the
Google ad and have gone through the Rocket Lawyer website, what are you likely to do?
» I would give the site a try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Pay for incorporation services (without free trial - $99.95)
Q14b1 What made you decide to << insert >>?
» it doesn't make sense to spend time with a trial
Q14c Why did you not choose to take the free trial<< insert >>?
» I would just like to get the process complete and focus on other things
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

107
EXHIBIT B -1737-

108
EXHIBIT B -1738-

Supporting Verbatims – Other Legal Services
Gen Pop
The verbatim responses of the respondents in Level 5 who accepted the free offer or bought other
products from RLI

109
EXHIBIT B -1739-

Other Legal Services - TEST
Answered ‘Yes’ at Level 5

110
EXHIBIT B -1740-

SURVEY 14-0603, CASE ID 2143
Image Set
» LEASE AGREEMENT TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.legalcontracts.com
» Their listing was free
Q3b Anything else? www.legalcontracts.com
» Seemed quick
Q3a Why did you select this company? www.rocketlawyer.com
» Free and quick
Q3b Anything else? www.rocketlawyer.com
» Have followers
Q3a Why did you select this company? www.ezlandlorrdforms.com
» Again would be free and easy to do and quick
Q3b Anything else? www.ezlandlorrdforms.com
» Comprehensive
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» The free trial is for a week then you will have to pay for it. They will review contracts after a 90 day
commitment.
QC8 Anything else?
» There are two price breaks one for $9.99 and one for 417.99
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?

111
EXHIBIT B -1741-

» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» It was for one week then it would require a monthly commitment.
QC11a How would you describe the free trial offer to a friend?
» Easy to sign up. Very precise questions and detailed help to answer them. Try it out and see what you think
for 7 days, but then there would be a charge. it is not that expensive.
QC11b Anything else?
» Service is reasonable after the trial period.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You have a choice of two different options.
Q12c Anything else?
» One is $9.99 and one is $17.99
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Toll free number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would be interested as it initially is free so I can try it out and the site is self explanatory.
Q13c Anything else?
» It is a well thought out site with much detail.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It lets me try the service out without giving them money to begin with.
Q14b2 Any other reasons?
» I liked the site as it was very detailed.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Set up of site
» Ease of using the site
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

112
EXHIBIT B -1742-

SURVEY 14-0603, CASE ID 2161
Image Set
» DIVORCE TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Used a phone book
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.completecase.com
» www.divorcewriter.com
» www.uslegalforms.com
Q3a Why did you select this company? www.rocketlawyer.com
» Free
Q3b Anything else? www.rocketlawyer.com
» 865 followers
Q3a Why did you select this company? www.completecase.com
» Do It Yourself
Q3b Anything else? www.completecase.com
» Featured on CNN...
Q3a Why did you select this company? www.divorcewriter.com
» $149
Q3b Anything else? www.divorcewriter.com
» 100% Guarantee
Q3a Why did you select this company? www.uslegalforms.com
» The title
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Chat available, Free Trial Membership and Payment Options
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?

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» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Free trial offer when you use their services
QC11a How would you describe the free trial offer to a friend?
» Maybe
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call toll free
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» call or chat
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» The ease displayed on the website
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Customer reviews 3
» Personal experience on the website 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» nothing
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

114
EXHIBIT B -1744-

SURVEY 14-0603, CASE ID 2252
Image Set
» BILL OF SALE TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» AOL
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» Unsure
Q3b Anything else? www.rocketlawyer.com
» No
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Can be free
QC8 Anything else?
» No
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» No
QC11a How would you describe the free trial offer to a friend?
» Unsure
QC11b Anything else?
» No
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» See website

115
EXHIBIT B -1745-

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Use it
Q13c Anything else?
» No
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Ease
Q14b2 Any other reasons?
» No
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Recommendations from colleagues 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

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EXHIBIT B -1746-

SURVEY 14-0603, CASE ID 2339
Image Set
» POWER OF ATTORNEY TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Didn't have to --- I already knew of a name and just went directly to the site
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalzoom.com
» Have heard their ads on the radio
Q3a Why did you select this company? www.rocketlawyer.com
» free - print forms in 5 minutes makes it seem very easy to do
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free form but service will cost after one week free trial. Other options are $9.99 per month but payable in one
payment or $19.99 per month afterwards with initial review of document/s and then review of them.
QC8 Anything else?
» Very thorough breakdown on what the form covers and does not cover about the service.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» No payment for one week during free trial
QC11a How would you describe the free trial offer to a friend?
» Complete the form, form reviewed by service and no need to pay upfront for the form/service
QC11b Anything else?
» Other options are monthly payment aor lower rate with all payment upfront
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?

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EXHIBIT B -1747-

» either cancel or make payment - choice of options
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» There is a toll-free number listed
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would go on-line to contact them
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» would like to try it and see if I thought it was of value
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Brand name 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Personal experience on the website
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

118
EXHIBIT B -1748-

SURVEY 14-0603, CASE ID 2393
Image Set
» DIVORCE TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Yahoo
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» free
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» they provide the document you fill it out and they go over it
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 90 days
QC11a How would you describe the free trial offer to a friend?
» yes
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 90 days
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» 1800 number or online
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» contact a lawyer in person
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)

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EXHIBIT B -1749-

Q14b1 What made you decide to << insert >>?
» just to check it out
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» free trial
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 1
» Opportunity to try the service for free 3
» free trial 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

120
EXHIBIT B -1750-

SURVEY 14-0603, CASE ID 2859
Image Set
» DIVORCE TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
Q3a Why did you select this company? www.rocketlawyer.com
» Look more like a list or how to and also not state specific
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Looks easy to use, screen by screen guide for a legal documents
QC8 Anything else?
» Liked the free trial offer
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Print document and use site free for a week
QC11a How would you describe the free trial offer to a friend?
» looks good
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» one week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» yes
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» look into Rocketlawyer

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EXHIBIT B -1751-

Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» free trial seems like a no lose, try and before paying
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Netflix, Amazon
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

122
EXHIBIT B -1752-

SURVEY 14-0603, CASE ID 3485
Image Set
» LEASE AGREEMENT TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.ezlandlorrdforms.com
Q3a Why did you select this company? www.ezlandlorrdforms.com
» Sounds less confusing
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I recognized the EZ Landlord forms company
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» Doesn't sound specific enough to my needs
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Seems pretty thorough
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I do not recall
QC11a How would you describe the free trial offer to a friend?
» Can get forms free
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call them?

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EXHIBIT B -1753-

QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Check other competitor prices
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It's free
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Personal experience on the website 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
» Opportunity to try the service for free
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

124
EXHIBIT B -1754-

SURVEY 14-0603, CASE ID 6704
Image Set
» BILL OF SALE TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
» AOL
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.jsbusinessproducts.btobsource.com
Q3a Why did you select this company? www.jsbusinessproducts.btobsource.com
» It seems more legit
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.legalcontracts.com?
» They actually have the word "legal" in their title
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» I find it hard to believe that it the bill of sale could be free and legit
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It seems they have annual membership, plus fees for the actual documents printed out
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» You get a free trial offer, but i was confused about what this includes
QC11a How would you describe the free trial offer to a friend?

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EXHIBIT B -1755-

» Free trial offer that may or may not include services or printed documents as needed
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» It had a number
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Well since they have a free trial offer, i'd definitely give it a try because i would have nothing to lose
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Because, i could make sure everything is legit without risking anything
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 1
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

126
EXHIBIT B -1756-

Other Legal Services - CONTROL
Answered ‘Yes’ at Level 5

127
EXHIBIT B -1757-

SURVEY 14-0603, CASE ID 1924
Image Set
» LEASE AGREEMENT CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
» Yahoo
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.ezlandlorrdforms.com
» www.lawdepot.com
Q3a Why did you select this company? www.legalcontracts.com
» Nothing specific but the title came across to me as though it's not a company but a service.
Q3b Anything else? www.legalcontracts.com
» Nope
Q3a Why did you select this company? www.ezlandlorrdforms.com
» Again, this site lookls like a place to get forms and not necessarily a company trying to sell something.
Q3b Anything else? www.ezlandlorrdforms.com
» Nothing
Q3a Why did you select this company? www.lawdepot.com
» The site looks like a place to get info about rental leases and sample contracts.
Q3b Anything else? www.lawdepot.com
» Nothing
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» It stated free lease agreement month, which is an oportunity that I would be interested in.
Q4b Please tell us why you did not << initially >> select www.biztree.com?
» Sounds like the Amazon of lease info.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)

128
EXHIBIT B -1758-

» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Looked very complete, detailing the typical areas of concern with respect to renting a property. The lead paint
page was interesting as well as the payment option and maintenance pages.
QC8 Anything else?
» Nothing
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Don't recall the specifics.
QC11a How would you describe the free trial offer to a friend?
» A free trial is available so the process can be evaluated first before making a committment.
QC11b Anything else?
» Nothing.
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I do not recall.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Go to the Rocket Lawyer websire and start the process of gethering lease information. This step will be more
involved than the review I did for this survey.
Q13c Anything else?
» Nothing.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» First, it's free.
Q14b2 Any other reasons?
» They appear to be speciallists in this type of legal activity.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Recommendations from colleagues 2
» Opportunity to try the service for free 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.

129
EXHIBIT B -1759-

» Car maintenance products, but I don't recall the exact product.
Q15c Anything else?
» Nothing.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

130
EXHIBIT B -1760-

SURVEY 14-0603, CASE ID 2131
Image Set
» BILL OF SALE CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
» Asked colleagues
» Spoke to a lawyer
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalcontracts.com
» Seemed focused enough to meet my needs.
Q3a Why did you select this company? www.rocketlawyer.com
» eSign capability.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» The step-by-step is critical, especially for a non-lawyer. The fact that the form is configurable by jurisdiction is
great. I also liked the option to preview.
QC8 Anything else?
» Trial membership is a good offering. Was not sure if there was a way to opt out of future correspondence (i.e.
sales emails).
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Trial account. Unsure of commitment after trail period.
QC11a How would you describe the free trial offer to a friend?
» Access to forms without long-term commitment.
Q12a Do you recall if the free trial offer has a time limit?
» No

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EXHIBIT B -1761-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Website and phone number.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Review site for other Legal form options available.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Forms seemed easy to use and configurable. Overall UI was good and easy to use.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Quality of examples
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 1
» Opportunity to try the service for free 2
» Quality of examples 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» Many. Music subscription. Job search websites.
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

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EXHIBIT B -1762-

SURVEY 14-0603, CASE ID 2279
Image Set
» POWER OF ATTORNEY CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.lawdepot.com
» www.totallegal.com
» www.rocketlawyer.com
» www.uniformpowerofattorney.com
Q3a Why did you select this company? www.legalzoom.com
» I have heard of Legalzoom.
Q3b Anything else? www.legalzoom.com
» No
Q3a Why did you select this company? www.lawdepot.com
» Looked like a possibility for free forms.
Q3b Anything else? www.lawdepot.com
» No.
Q3a Why did you select this company? www.totallegal.com
» I just like to check several sources.
Q3b Anything else? www.totallegal.com
» No.
Q3a Why did you select this company? www.rocketlawyer.com
» It said it also included wills.
Q3b Anything else? www.rocketlawyer.com
» No.
Q3a Why did you select this company? www.uniformpowerofattorney.com
» It mentioned no hidden fee.
Q3b Anything else? www.uniformpowerofattorney.com
» No.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)

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EXHIBIT B -1763-

» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Free for one time use. $14.99 for a month. $9.99 for year.
QC8 Anything else?
» No.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» Don't recall specifically. I think you could get one form.
QC11a How would you describe the free trial offer to a friend?
» I would just mention that there was some kind of free trial.
QC11b Anything else?
» NO.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I don't remember.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Don't remember.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Re-read the information.
Q13c Anything else?
» No.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» I probably would not need any more forms. I wouldn't want to pay for something I wouldn't use.
Q14b2 Any other reasons?
» No.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 2
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» iPhone apps. Genealogy sites.

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EXHIBIT B -1764-

Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

135
EXHIBIT B -1765-

SURVEY 14-0603, CASE ID 2781
Image Set
» DIVORCE CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.rocketlawyer.com
» www.completecase.com
» www.uslegalforms.com
Q3a Why did you select this company? www.rocketlawyer.com
» Used them before for a power of attorney. Included all states. Free. Legally binding.
Q3a Why did you select this company? www.completecase.com
» Simple. Direct.
Q3a Why did you select this company? www.uslegalforms.com
» Legal forms available to download. Simple.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» You can get the exact form you need. Questions are easy and direct. When the form is filled out you can print
it. You can have a free trial, or sign up and pay if you are going to have a lot of legal documents you need. You
can easily cancel. Very easy process.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 30 days free. You can cancel at anytime before the 30 days are up and pay nothing.
QC11a How would you describe the free trial offer to a friend?
» Works great - very easy. No hidden surprises.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» 30 days.

136

EXHIBIT B -1766-

Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call, Chat, Email.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Look at the other sites to compare what they are offering.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Because it provides me with what I need and it is free - no hidden surprises.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Personal experience on the website 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» American Greeting, Join Me
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

137
EXHIBIT B -1767-

SURVEY 14-0603, CASE ID 7164
Image Set
» BILL OF SALE CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
» www.rocketlawyer.com
Q3a Why did you select this company? www.legalcontracts.com
» it sounds like it would satisfy my requirements
Q3b Anything else? www.legalcontracts.com
» I like the easy to understand ad
Q3a Why did you select this company? www.rocketlawyer.com
» easy to understand and has a cool name
Q3b Anything else? www.rocketlawyer.com
» it sounds like they would expedite my request
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» it looks very easy to use and satisfies my requirements
QC8 Anything else?
» I like how the step by step process is very thorough
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» it was a one week free trial offer to try their services
QC11a How would you describe the free trial offer to a friend?
» I would state how easy the website is to use

138
EXHIBIT B -1768-

QC11b Anything else?
» I would recommend this service to my friends
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» it was a no obligation offer
Q12c Anything else?
» If I continue the service, it only costs $9.95 for an annual membership
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» I would use the available chat function
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I will visit the website and probably sign up.
Q13c Anything else?
» I think Rocket Lawyer will serve my needs
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It is a free no obligation trial
Q14b2 Any other reasons?
» I am interested in trying the services offered
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» easy to use
» thorough
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Opportunity to try the service for free 3
» easy to use 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

139
EXHIBIT B -1769-

Other Legal Services - CONTROL
Bought Other Legal Services at
Level 5

140
EXHIBIT B -1770-

SURVEY 14-0603, CASE ID 7326
Image Set
» BILL OF SALE CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
» Bing
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalcontracts.com
Q3a Why did you select this company? www.legalcontracts.com
» I noticed it was a paid advertisement to Google and that it was from LegalContracts.com which means they
should have more knowledge than the others.
Q3b Anything else? www.legalcontracts.com
» Nothing else.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.rocketlawyer.com
Q4b Please tell us why you did not << initially >> select www.buyerpricer.com?
» Sounds fake as well or more like a phishing company.
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name sounds fake.
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» It has a trial and at $17.95 a month is pretty sweet but best of all was the prepaid annual fee which Rocked.
QC8 Anything else?
» It seems this service might just shake up the industry because it is VERY reasonably priced and looks
knowledgeable as well.
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» One month free trial.

141

EXHIBIT B -1771-

QC11a How would you describe the free trial offer to a friend?
» Try it and don't look back because when it is over just buy the yearly subscription.
QC11b Anything else?
» Nothing else.
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» I forgot.
Q12c Anything else?
» Nothing.
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» The print was too small to read and it became blurry when I enlarged it so I don't know.
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Investigate their website closer.
Q13c Anything else?
» Nothing else.
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in an annual plan (access to all forms and attorney services immediately for $9.99 a month when
prepaying for one year)
Q14b1 What made you decide to << insert >>?
» It is so cost effective why not? For a small business who needs these types of services when they spring up
$9.99 is a killer deal.
Q14b2 Any other reasons?
» None that I can think of.
Q14c Why did you not choose to take the free trial<< insert >>?
» Oh, I would choose to take the free trial but then go directly to the annual prepaid subscription.
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Personal experience on the website 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» I don't know

142
EXHIBIT B -1772-

Supporting Verbatims – Other Legal Services
Chose Legal Zoom
The verbatim responses of the respondents in Level 5 who accepted the free offer or bought other
products from RLI

143
EXHIBIT B -1773-

Other Legal Services - TEST
Answered ‘Yes’ at Level 5

144
EXHIBIT B -1774-

SURVEY 14-0603, CASE ID 2149
Image Set
» POWER OF ATTORNEY TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked colleagues
Q1b Which search engine did you use to look for online legal services?
» Google
» Ask
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.uniformpowerofattorney.com
Q3a Why did you select this company? www.uniformpowerofattorney.com
» Like the idea of download
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.legalzoom.com
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» uncomfortable with anything advertising "free" prominently
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» The name did not interest me
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» very easy to read and walk through
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» do not remember
QC11a How would you describe the free trial offer to a friend?
» do not know
Q12a Do you recall if the free trial offer has a time limit?

145
EXHIBIT B -1775-

» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» there was a contact number listed
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would give it a try
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» not sure
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Customer reviews 2
» Recommendations from colleagues 1
» Personal experience on the website 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Price
» Brand name
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» ancestry.com amazon prime
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» Yes

146
EXHIBIT B -1776-

SURVEY 14-0603, CASE ID 2591
Image Set
» POWER OF ATTORNEY TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.lawdepot.com
Q3a Why did you select this company? www.legalzoom.com
» Has legal in the name
Q3b Anything else? www.legalzoom.com
» no
Q3a Why did you select this company? www.lawdepot.com
» Advertises free - has some explanation of form
Q3b Anything else? www.lawdepot.com
» no
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.totallegal.com?
» No explanation, idea of cost
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Don't like/trust the name - rocket lawyer
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» Free for one form, other options for enrollment
QC8 Anything else?
» Step by step questions to help complete form

147
EXHIBIT B -1777-

QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» One form free
QC11a How would you describe the free trial offer to a friend?
» Get your power of attorney form completed free on-line.
Q12a Do you recall if the free trial offer has a time limit?
» No
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» Call or email
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» Complete the form and enroll for the trial period
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» Don't want to be tied into a contract - might not need legal services again for some time
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Easy directions
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Opportunity to try the service for free 1
» Easy directions 3
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Customer reviews
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

148
EXHIBIT B -1778-

Other Legal Services - TEST
Answered Bought Other Legal
services at Level 5

149
EXHIBIT B -1779-

SURVEY 14-0603, CASE ID 2377
Image Set
» POWER OF ATTORNEY TEST
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» Have heard about it before.
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» www.lawdepot.com
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» second choice
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Sounds cheesy
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» easy to appoint a power of attorney
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» 1 week
QC11a How would you describe the free trial offer to a friend?
» 1 week free
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?

150
EXHIBIT B -1780-

» 1 week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» contact them
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» don't need a power of attorney
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Enroll in a monthly plan (access to all forms and help from attorneys for $17.95 per month, includes attorney
review of forms after 90 days)
Q14b1 What made you decide to << insert >>?
» easy to cancel
Q14c Why did you not choose to take the free trial<< insert >>?
» need for a little while
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» No additional factors apply
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 3
» Customer reviews 1
» Opportunity to try the service for free 2
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Brand name
» Recommendations from colleagues
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

151
EXHIBIT B -1781-

Other Legal Services - CONTROL
Answered ‘Yes’ at Level 5

152
EXHIBIT B -1782-

SURVEY 14-0603, CASE ID 2130
Image Set
» POWER OF ATTORNEY CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» I don't know
Q1c Have you considered using Google or other search engines to look for online legal services?
» Yes
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
» www.lawdepot.com
» www.uniformpowerofattorney.com
Q3a Why did you select this company? www.legalzoom.com
» I knew it by name and had seen the TV ads
Q3a Why did you select this company? www.lawdepot.com
» It appeared to simply deal just with the forms. It seemed direct
Q3a Why did you select this company? www.uniformpowerofattorney.com
» The words "Immediate download" and "just fill in the blanks", "State specific" It also seemed very direct and
simple
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.totallegal.com?
» I should have. I didn't see some of the text. It also sounds simple and most importantly, FREE
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» Not sure
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» They offer you a free trial offer and then monthly rates. There other screens ask & answer questions so you
can complete your form

153
EXHIBIT B -1783-

QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» I'm sorry, I can't remember it all but I thought it was one week free trial period
QC11a How would you describe the free trial offer to a friend?
» Free trial offer (one week?) that allows you access to creating documents and answers questions regarding
same
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» You can move to a monthly payment plan which I believe had an offer of $17.99 a month
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» You're allowed access to their site and can ask online questions to their attorneys
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» I would use the free trial period and create the document. i believe the document is free, as well
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» It would allow me to create the POA that I would need at no cost and with legal assistance
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» Range of services and products
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Customer reviews 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» No

154
EXHIBIT B -1784-

SURVEY 14-0603, CASE ID 2416
Image Set
» POWER OF ATTORNEY CONTROL
Q1a When you were interested in looking for online legal services, how did you go about finding what services are
available?
» Used an internet search engine
» Asked friends/family
Q1b Which search engine did you use to look for online legal services?
» Google
Q2 After looking at the search results, please indicate which of the following companies would you be interested in
exploring further based on what you see?
» www.legalzoom.com
Q3a Why did you select this company? www.legalzoom.com
» first listed
Q3b Anything else? www.legalzoom.com
» nope
Q4a Which, if any, other companies that you did not originally select would you be interested in exploring further?
» None
Q4b Please tell us why you did not << initially >> select www.lawdepot.com?
» not first
Q4b Please tell us why you did not << initially >> select www.rocketlawyer.com?
» not first
Q5c Even though you did not previously choose Rocket Lawyer, are you willing to explore their website?
» Yes
Q6a Did you get the information you need from this page to help you make a decision? If not, please review the page again.
» Yes, I have reviewed this page (Page 1)
» Yes, I have reviewed this page (Page 2)
» Yes, I have reviewed this page (Page 3)
» Yes, I have reviewed this page (Page 4)
» Yes, I have reviewed this page (Page 5)
» Yes, I have reviewed this page (Page 6)
» Yes, I have reviewed this page (Page 7)
» Yes, I have reviewed this page (Page 8)
» Yes, I have reviewed this page (Page 9)
» Yes, I have reviewed this page (Page 10)
» Yes, I have reviewed this page (Page 11)
» Yes, I have reviewed this page (Page 12)
» Yes, I have reviewed this page (Page 13)
» Yes, I have reviewed this page (Page 14)
QC7 Now reflecting on the Rocket Lawyer website you reviewed, what can you tell me about Rocket Lawyer's offer?
» free for one week
QC8 Anything else?
» very professional
QC9a You may have already mentioned this, but did the Rocket Lawyer website you reviewed include a free trial offer?
» Yes
QC10 What was their free trial offer? Please list all the details about this offer that you can recall.
» one week

155
EXHIBIT B -1785-

QC11a How would you describe the free trial offer to a friend?
» one week trail period
QC11b Anything else?
» nope
Q12a Do you recall if the free trial offer has a time limit?
» Yes
Q12c What happens after the free trial period?
» one week
Q12c Anything else?
» one week
Q13a If you sign up for the free trial offer and have any questions, how can you go about getting answers?
» look them up
QC13b Assuming you were interested in online legal services for a << insert >> form, now that you have gone through the
Rocket Lawyer website, what are you likely to do?
» try it
Q13c Anything else?
» nope
Q14a Which if any of the following options best describe what you are likely to do after having seen << insert >>?
» Take the free trial (includes access to all Rocket Lawyer forms)
Q14b1 What made you decide to << insert >>?
» I want to test it
Q14d Below are some factors that may be relevant to whether you will decide to use an online legal services company.
Please review the list and add any factors that are relevant to you that may be missing. << insert factors >>
» nope
» nope
Q14e Out of the list below, please rank the three most important factors that affect whether you will use an online legal
services company, with 1 being the most important, 2 being the second most important and 3 being the third most
important.
» Price 2
» Recommendations from colleagues 3
» Opportunity to try the service for free 1
Q14f Out of the remaining factors, please select any factors that are not important to you in deciding whether to use an
online legal services company.
» Advertisement
Q15a Finally, other than today, have you ever encountered any online offers for a free trial of products and/or services?
» Yes
Q15b Do you recall some of the businesses that offered these free trials? Please list them.
» newspaper sites
Q15d Did you ever decide to enroll in any free trial programs that were offered?
» No

156
EXHIBIT B -1786-

APPENDIX

K

APPENDIX

K

EXHIBIT B -1787-

Code for q3ab: Why would you be interested in exploring (company) further based on what you saw?
Positive/Neutral Comments (Net)
Free (Net)
a1 It’s free/it says “free” (n/s) (159)
a2 Free forms/documents (16)
a3 Free agreements/contracts (9)
a4 Free incorporation (6)
a5 Free trial (3)
a6 Free minutes and bylaws (2)
a7 Other Free mentions (list) (5)
Cost (Net)
b1 Good/Low price/The cost (80)
b2 Like specific price point (e.g. $49, $69 etc.) (17)
b3 No hidden fees (8)
b4 Listed the price/showed the price (11)
b6 Other Cost mentions (list) (3)
Offers Needed Service (Net)
c1 Seemed (most) relevant to my interest/to what I needed (73)
c2 Can get forms/templates (no mention of them being free) (30)
c3 Like/Interested in these services (general) (3)
Fast Service (Net)
d1 It is fast/immediate n/s (51)
d2 Only takes 5/10 minutes (23)
Easy to Use (Net)
e1 It’s easy/simply (general) (64)
e2 Can do it online/easy access (29)
e3 Can print (the forms) (27)
e4 It’s do it yourself (14)
e5 Can download (the forms) (12)
e6 Easy to understand (12)
e7 3 easy steps (8)
e8 Can edit (the forms)s (6)
e9 Don’t need a lawyer/can do without a lawyer (4)
To Accomplish Specific Task (Net)
f1 Interested in Incorporation (38)
f2 Interested in LLC (18)
f3 Interested in lease, rental agreement/eviction notice (18)
f4 Interested in divorce/custody (11)
f5 Interested in personal assets protection (11)
f6 Other specific task mentions (list) (6)
Location Related (Net)
g1 It’s state specific/has state specific forms (23)
g2 It’s for California/California Company (13)
g3 Not state specific/nationwide/applies to any state (12)
g4 Incorporation in Delaware has business advantages (5)

1
EXHIBIT B -1788-

Code for q3ab: Why would you be interested in exploring (company) further based on what you saw? (cont.)
Looks Professional/Reliable (Net)
h1 Looks/sounds legitimate/credible (46)
h2 Been around a long time/Established/lots of experience (25)
h3 Looks reputable (19)
h4 Looks/sounds professional (18)
h5 Has “Law”/“Legal” in the name (10)
h6 Not stating “free” makes it seem (more) legit/credible (6)
h7 Featured on famous sites/on CNN etc. (6)
h8 Looks reliable (5)
h9 Lawyer drafted (5)
i1 Looks/sounds official (5)
i2 Seems trustworthy/safe/ reassuring (5)
i3 Have formed lots of companies/60K companies (5)
i4 “State” in name makes it seem credible (4)
Familiarity (Net)
j1 Familiar with the name/have heard the name (90)
j2 Have seen ads for them (54)
j3 Have used them before (23)
j4 Have seen their website before (4)
j5 Recommended by a friend/ relative (4)
j6 Other Familiarity mentions (list) (2)
How Search Engine Has It Listed (Net)
k1 On the list (n/s) (5)
k2 At/near top of the list (44)
k3 Not a paid ad/Not highlighted (10)
k4 Other how search engine lists (list) (6)
Features of Service (Net)
l1 Forms for all states (21)
l2 Has lots of options/choices (general) (13)
l3 Option to ask questions (no mention lawyer) (8)
l4 Can ask lawyer a question (8)
l5 Has e-sign capability (4)
l6 You answer questions to make it specific (4)
l7 Allows (document) customization (4)
l8 Has 100% guarantee (4)
l9 Offers minutes/bylaws (4)
m1 Other Features (list) (11)

2
EXHIBIT B -1789-

Code for q3ab: Why would you be interested in exploring (company) further based on what you saw? (cont.)
Other Reasons (Net)
n1 Sounds good/interesting/caught my attention n/s (34)
n2 It has a lot of information/is informative (48)
n3 Like the name/Name sounds good (40)
n4 Would use as research/part of my research (29)
n5 To the point/Straightforward (23)
n6 They provide a phone number (18)
n7 Want more information (general) (15)
n8 It’s complete/comprehensive/covers everything (14)
n9 Have lots of followers (14)
o1 Visually appealing/Catchy looking (18)
o2 Good for/aimed at small business (9)
o3 Helpful (9)
o4 Liked the phrase “Are All These Forms Legal” (5)
o5 Is legally binding (4)
o6 Other mentions (list) (17)
o7 Don’t know (13)
o8 No answer (17)
Negative Comments (Net)
o9 All negative mentions (list) (1)

3
EXHIBIT B -1790-

Code for q4b: Why didn't initially select (company)
Positive/Neutral Comments (Net)*
a1 It’s good/ok (general) (15)
a2 Have heard of them/have seen ads for them (10)
a3 Would have been my next/second choice (7)
a4 Sounds like they are knowledgeable (4)
a6 It’s fast/easy/convenient (5)
a7 Sounds legitimate (4)
a8 Like the name (3)
a9 Like the free aspect (4)
a5 Other Positive mentions (21)
Negative Comments (Net)
Don’t Like the Name (Net)
b1 The name/Don’t like the name n/s (30)
b2 Name is gimmicky/strange/weird/hokey (26)
b3 Name doesn’t sound professional (17)
b4 Sounds cheesy (12)
b5 Sounds like a scam/trick (11)
b6 Name doesn’t sound trustworthy (9)
b7 Doesn’t sound serious (7)
b8 Sounds cheap (3)
b9 Doesn’t sound reliable (2)
c1 Other Name mentions (list) (8)
Cost Related (Net)
c2 More expensive/too expensive (13)
c3 It’s not free/doesn’t say free (5)
c4 Other Cost related mentions (list) (6)
Visual Impact (Net)
c5 Didn’t catch my attention/didn’t notice it/didn’t look that far down (36)
c6 It’s not the first one listed/not high up on the list (13)
c7 Don’t like the (look of) site/too plain (5)
Insufficient Content (Net)
c8 Not enough information (25)
c9 Too few choices/options (3)
Don’t Trust It (Net)
d1 It says free/I don’t trust/believe free offers (38)
d2 Concerned about accuracy/quality of the service (4)
d3 Concerned it isn’t legitimate (3)
d4 Seems/Looks dishonest/not trustworthy (2)
Miscellaneous
d5 (Just) not interested n/s (11)
d6 Doesn’t apply to/mention my state/Says it’s for California/Delaware (82)
d7 Not familiar with them/Never heard of them (32)
d8 It’s a paid ad (17)
d9 Had already picked enough/didn’t need any more picks (10)
e1 Prefer another site/Liked another better (8)
e2 Have had bad experiences/heard bad things about them (7)
e3 Didn’t sound like it met my needs/didn’t have what I’m looking for (4)
e4 Wasn’t clear/was difficult to understand (4)
e5 Not interested in doing it fast/sounds like impulse buying (3)
e6 Don’t like the do it yourself approach (2)
e7 Other Miscellaneous Negative mentions (list) (18)
e8 No reason (16)
e9 Don't know (18)

4
EXHIBIT B -1791-

f1 No answer (15)

*These comments seem to be unresponsive and misunderstood the question. I believe they are telling us why, now that they have
looked some more, they have decided to reconsider rather than why they didn’t make the selection in the first place.

5
EXHIBIT B -1792-

Code for q5b: Recall of Rocket Lawyer Ad
Positive/Neutral Comments (Net)
Just Recall Name (Net)
A1 (Just) recall the name (18)
A2 Has the word Rocket in name (2)
Cost Related (Net)
A3 It’s inexpensive (5)
A4 No fees (3)
A5 It’s free (2)
A6 Other Cost Related mentions (list) (1)
Miscellaneous
A7 Looks good/great (general) (1)
A8 It’s for California/based in California (7)
A9 It’s fast (6)
B1 It’s easy (1)
B2 Helps with incorporation (8)
B3 Other mentions(list) (6)
Negative Comments (Net)
B4 Don’t like the name/Name is cheesy (5)
B5 Recall the name sounded unprofessional/childish (2)
B6 Nothing (really) (10)
B7 No answer (2)

6
EXHIBIT B -1793-

Code for Qs. 7/8/9b/10ab – Describe RL Offer
Positive/Neutral Comments (Net)
Mentioned Free Trial (Net)
Free access to documents/printing during free trial (subnet)
a1 Free access to create documents/forms (39)
a2 Free access to create one document (8)
a3 Allowed to retain documents created (during free trial) (8)
a4 Free access to print documents (3)
Other mentioned free trial (subnet)
a5 Free trial for a week (120)
a6 Free trial (81)
a7 Free trial for a month (32)
a8 It's free/it said "free" (23)
a9 Free trial for 2 weeks (8)
b1 Free trial for a time period/limited time period (6)
b2 Other Free Trial mentions (7)
Time Period Without Mentioning Free Trial (Net)
b3 One week (24)
b4 One month (9)
b5 A short time n/s (4)
b6 Other Mentioned Time Period But Not Free Trial (2)
Happens After Trial Period (Net)
You’re Charged/Credit Card is Charged (subnet)
b7 You’re charged/you have to pay n/s (26)
b8 You are charged monthly (no mention of price) (20)
b9 You are charged if you don’t cancel/You can cancel or start paying (13)
c1 Your credit card is charged/they start billing your credit card (9)
Specific Amount You Will Be Charged (subnet)
c2 Pay $19.95/$20 per month (23)
c3 Pay $39.95/$40 per month (10)
c4 Pay $17.95/$18 per month (7)
c5 Pay $19.95/$20 n/s (7)
c6 Pay $9.99 per month (6)
c7 Other Specific Amounts Charged After Trial
Various Payment Options (subnet)
c8 Can choose monthly or annual service (15)
c9 Different payment options (23)
d1 You can pay more for additional features/information/services (17)
Other Happens After Trial (subnet)
d2 It’s a subscription, membership/ requires a subscription, membership n/s (11)
d3 You can cancel at any time (11)
d4 Other Happens After Trial Period (1)

7
EXHIBIT B -1794-

Code for Qs. 7/8/9b/10ab – Describe RL Offer (cont.)
Other Cost Related (Net)
Specific Amount Charged for Selected Services (subnet)
d5 Costs $90 (21)
d6 Costs $60 (4)
d7 Costs $500 (4)
d8 Costs $99/$99.95 (3)
Good/Reasonable Cost (subnet)
d9 It’s a fair/reasonable offer (23)
e1 Good cost/price (20)
e2 Other Cost (6)
Good for specific (legal) uses (Net)
e3 Incorporation/forming a business or organization (20)
e4 Landlord/tenant issues (20)
e5 Estate planning (13)
e6 Delivery of tax ID number (10)
e7 Family law (9)
e8 Offers E-signature (4)
e9 Bill of sale (2)
f1 Other specific (legal) uses (list) (4)
Fast/Easy To Use (Net)
f2 It’s easy/simple to use (116)
f3 Guides you through step-by-step using (simple) instructions/(key) questions (90)
f4 Clear/straightforward/concise (18)
f5 It’s fast (19)
f6 Offers rush filing (8)
Other Service Features (Net)
f7 Would work well/effectively (14)
f8 It’s comprehensive/complete/has everything (44)
f9 Helpful (7)
g1 Informative (13)
g2 Professional (6)
g3 Ability to customize (4)
g4 Ability to store documents (securely) in a central location for easy retrieval (5)
Availability of Documents and Printing (without Mentioning free Trial)
g5 Access to create documents/forms (no mention of free) (13)
g6 Forms are available for every state (no mention of free) (8)
g7 Access to print documents (no mention of free) (7)
g8 Access to create one document (no mention of free) (4)

8
EXHIBIT B -1795-

Code for Qs. 7/8/9b/10ab – Describe RL Offer (cont.)
Miscellaneous
g9 It’s good/nice (general) (48)
h1 Has online help/chat assistance/800# help (30)
h2 Worth a try/could try it out (27)
h3 Legal assistance available/(Local) lawyer available to help review contracts (21)
h4 Trial offer (no mention of free) (16)
h5 Nice, appealing layout (9)
h6 Good reviews/ recommended by reputable publications (6)
h7 Use it once/Tell them to use it one time (4)
h8 Reliable (2)
h9 Trustworthy (2)
i1 Other Miscellaneous mentions (list) (16)

Negative Comments (Net)
Would Not Recommend (subnet)
i2 Would say don’t do it/don’t use it (15)
i3 Don’t like free trials (6)
i4 Don’t like prepaid legal (2)
Cost-Related (subnet)
i5 It’s not (really) free (32)
i6 Need to pay state fees/there are fees, costs to file (during the trial) (23)
i7 Too expensive (8)
i8 Don’t like extra/ hidden fees/costs (7)
i9 Have to remember to cancel or you get charged (6)
Security/Trust Issues (subnet)
j1 You have to give them your credit card information (39)
j2 It’s a scam/trick/joke (14)
j3 Not trustworthy (4)
k9 It’s deceiving (3)
Offer is Lacking Information/Confusing (subnet)
j4 Need more information about membership/services/prices (18)
j5 Find some terms of membership/services/prices confusing (19)
Other Negative Mentions (subnet)
k8 It’s not good (n/s) Just not interested
j6 Don’t like company name/Rocket Lawyer name (4)
j7 Creating documents/using site seems (too) complex (9)
j8 Similar to other sites such as TurboTax and Legal Zoom (6)
j9 Google search description/ads are confusing/not appealing (13)
k1 If you decline membership after trial, your created document is read-only (8)
k2 Other Negative Comments (list) (28)

z7 None/Nothing (11)
z8 Don’t know (38)
z9 No answer (18)

9
EXHIBIT B -1796-

Code for q12bc: What happens after trial period
You Are Charged/Billed/Must Pay (Net)
Charged Amount Per Time Period (Subnet)
a1 Pay $9.99 per month (1)
a2 Pay $17.95 per month (4)
a3 Pay $19.95 per month (15)
a4 Pay $39.99 per month (16)
a5 Other mention both amount and time period (list) (7)
Charged Amount – No Mention of Frequency (Subnet)
a6 Pay $19.95 (4)
a7 Pay $39.99 (4)
a8 Pay $99 (4)
a9 Other mention amount – not time period (list) (5)
Charged Per Time Period – No Mention of Amount (Subnet)
b1 You are charged monthly (no mention of amount) (22)
b2 Can choose monthly or annual service (6)
b3 Other mentions of Time Period but not Amount (list) (2)
Other Charged/Billed/Must Pay Mentions (Subnet)
b4 You’re charged/you have to pay n/s (44)
b5 Your credit card is charged/they start billing your credit card (20)
b6 You are charged if you don’t cancel/You can cancel or start paying (17)
b7 Auto-debit starts/you are automatically charged (6)
b8 There are different payment options /3 payment plans to choose from (3)
b9 You are charged or it stops/is over (1)
c1 Other Charged/Billed/Must Pay Mentions (list) (7)
Length of Trial Mentions (Net)
c2 One week (21)
c3 One month (9)
c4 90 days (2)
c5 Other length of Trial mentions (list) (4)
Miscellaneous
c6 You can cancel at any time (6)
c7 You can cancel or continue n/s (4)
c8 Then you are required to sign up (1)
c9 Other mentions (list) (13)
d1 Nothing (1)
d2 Don't know (21)
d3 No answer (2)

10
EXHIBIT B -1797-

Code for q13a: How get answers about trial
Phone (Net)
A1 Call/By phone n/s (78)
A4 Call/By phone to the free/800# (50)
A5 Call the number listed/the number shown (50)
Online (Net)
A7 Online n/s (29)
A2 Online chat (66)
A6 Use the website/at the website n/s (38)
B3 Use the link/There was a link (5)
B5 They have an FAQ list (3)
Other Mentions
A3 Email (57)
A8 Contact them n/s (22)
A9 Contact customer service (16)
B4 Call a lawyer (3)
B1 They have a help line/help button (11)
B2 You can talk to their lawyers (7)
B6 Other mentions (list) (21)
B7 None/Nothing (4)
B8 Don’t know (57)
B9 No answer (16)

11
EXHIBIT B -1798-

Code for q13bc: After viewing RL site, what are you likely to do?
Positive/Neutral Comments (Net)
Would Try It (Net)
a1 Sign up for trail offer (33)
a2 Would try it n/s (23)
a3 Would use them (general) (18)
a4 Sign up n/s (15)
a5 Would file/complete the form/fill in the form (13)
a6 Order the forms/Print the forms (9)
a7 Sounds good/ok (general) (4)
a8 Would go through the (interview) process (4)
a9 Would get the read-only version (2)
b1 Like that it has chat feature (2)
b2 Other Would Try mentions (list) (14)
Would Consider It (Net)
b3 Look into it/research them further (59)
b4 Look at other sites/compare it to others (45)
b5 Might use them/would consider using them (43)
b6 Contact them (20)
b7 Save for reference/look again when I’m ready (8)
b8 Talk to friends/colleagues to see if they knew about them (4)
b9 Would go to their website (6)
c1 Talk to a lawyer about it (5)
c2 Very likely to try them/use them (4)
c3 Other Would Consider mentions (list) (3)
Miscellaneous
d3 Would keep looking/continue researching (22)
d4 Cancel after trail period (2)
d5 Other Positive/Neutral mentions (list) (9)
Negative Comments (Net)
Would Not Be Interested/Wouldn’t Use (Net)
c4 Go somewhere else/use a different service (30)
c5 Wouldn't use it (11)
c6 Would use an actual attorney/lawyer (4)
c7 Wouldn’t use because I don’t like to give credit card info (4)
c8 Wouldn’t use because it’s misleading (3)
c9 Create my own/do it myself (3)
d1 Would look for a cheaper service (3)
d2 Other Would Not Be Interested mentions (list) (18)
d6 Nothing (13)
d7 Don't know (11)
d8 No answer (15)

12
EXHIBIT B -1799-

Code for q14b-1/2: Reasons would take the free trial (Among those answering #1,#2)
Positive/Neutral Comments (Net)
Inexpensive (Net)
A1 It’s free (34)
A2 Good deal/not expensive (8)
A3 Nothing to lose/No risk involved/Not charged if cancel (8)
A4 Other Inexpensive mentions (list) (3)
Convenient (Net)
A5 Easy to use (20)
A6 Fast (5)
A7 Other Convenient mentions (list) (1)
Useful (Net)
A8 It’s what I’m looking for/the kind of service I need (11)
A9 Want to use the forms/get the forms (9)
B1 Get to ask questions/get legal assistance (5)
Miscellaneous Positive Mentions
B2 Sounds good (general) (8)
B3 To try it out (general)/See if I like it/If it’s useful (27)
B4 Like to try (things) before joining/buying (16)
B5 Don’t need for more than trial/would use it once and cancel (7)
B6 It’s visually appealing/looks nice/popped out at me (7)
B7 Looks reputable/respectable (3)
B8 Other Positive mentions (list) (11)
Negative Comments (Net)
C1 All Negative comments (list)
C2 Don’t know (2)
Code for q14b-1/2: Reasons would take the free trial (Among those answering #3)
Positive/Neutral Comments (Net)
D1 To compare/to see what else is out there/review more options (50)
D2 Want to do more research (general)/Get more information (12)
D4 That’s (just) how I am/how I do things n/s (4)
D0 Other Positive mentions (list) (4)
Negative Comments (Net)
D5 To see if I can find something cheaper (13)
D7 Don’t like free trials/suspicious of free trial offers (10)
D8 It’s not free/have to pay for this (8)
D3 This offer is dishonest/a rip off/misleading (8)
D9 Don’t want to give my credit card information (5)
E1 To see if I can find something better (5)
E2 Don’t like the fees (5)
E3 To see if I can find a better deal (3)
E4 Don’t like the name (3)
E5 Don ‘t need it yet/Not ready to decide yet
E6 Only want one form/document/need too small for this service (2)
D6 Other Negative Mentions (list) (9)
E8 Don’t know (3)
E7 No answer (5)
Code for q14b-1/2: Reasons would take the free trial (Among those answering #4)
Positive/Neutral Comments (Net)
F1 (Just) to check it out/get more information (general) (11)
F2 Want to hear about others’ experience with it (8)

13
EXHIBIT B -1800-

F3 Get a more honest/trustworthy review (8)
F4 Prefer/Want personal input/personal referral (3)
F5 They would know better/have more expertise than I do (3)
F6 Would consider if recommended by others (2)
F7 Want to see/hear reviews (2)
F9 Other positive mentions (list) (9)
Negative Comments (Net)
F0 All Negative Comments (list)

14
EXHIBIT B -1801-

Code for q14b-1/2: Reasons would take the free trial (Among those answering #5)
Positive/Neutral Comments (Net)
H9 All Positive Comments (1)
Negative Comments (Net)
H1 Too comprehensive/have a limited need/only need one thing (3)
H2 Don’t trust them/sounds shady (4)
H3 Concerned about security/safety on internet (2)
H5 Too expensive/Can’t afford it (2)
H6 Concerned that it wouldn’t be accurate/fully binding (2)
H8 Other Negative comments (list) (7)
H0 No answer (3)
Code for q14b-1/2: Reasons would take the free trial (Among those answering #6)
Positive/Neutral Comments (Net)
I1 It’s good/worth it (general) (2)
I2 Going to get it anyway/no point in waiting (4)
I3 Don’t want other services/just want to incorporate (3)
I5 Other Positive Comments (list) (2)
Negative Comments (Net)
I6 There’s always a catch/nothing is free (3)
Code for q14b-1/2: Reasons would take the free trial (Among those answering #7)
Positive/Neutral Comments (Net)
J5 Was able to fill out the form (2)
J9 It’s easier to buy the form
Negative Comments (Net)
J1 Too comprehensive/have a limited need/only need one thing (2)
J3 Don’t like free trials (1)
J4 Don’t want to have to remember to cancel it (2)
Code for q14b-1/2: Reasons would take the free trial (Among those answering #8,#9)
Positive/Neutral Comments (Net)
K1 It’s good/I want it n/s (2)
K2 I need an attorney (2)
K3 Good price/not expensive (6)
K4 It’s easy to use (2)
K5 It’s easy to cancel (1)
K6 Appropriate length of time/would need it for that long (3)
K7 Fewer payment reminders (1)
Negative Comments (Net)
K8 Don’t understand it (1)
K9 No answer (1)
Code for q14b-1/2: Reasons would take the free trial (Among those answering #10)
Positive/Neutral Comments (Net)
L1 Want to do more research/look into other sites (4)
L2 Good price (2)
L4 Other Positive mentions (list) (2)
Negative Comments (Net)
L5 Not needed/Don’t have legal issues now (5)
L7 Other Negative mentions (list) (5)

15
EXHIBIT B -1802-

16
EXHIBIT B -1803-

Code for q14c: Reasons didn't choose free trial
Positive/Neutral Comments (Net)
d5 Positive comments (list) (misunderstood question?) (13)
Negative Comments (Net)
Cost Related (Net)
a1 It’s not (really) free (general) / Nothing in life is free (19)
a2 Not clear how you stop the charges/how you cancel it/may be hard to cancel (12)
a3 Have to pay for it after the trial/End up paying anyway (12)
a4 Concerned may get charged even though it says free (5)
a5 Too expensive (5)
a6 Don’t want to be locked in/stuck in paying for the service (3)
a7 There are fees even with the free trial (2)
a8 Other Cost Related mentions (list) (4)
Limited Need for Service (Net)
a9 Not needed/don’t need the service now/not ready for it yet (30)
b1 Didn’t mention the kind of service I need (2)
b2 Only need it for a short/limited time (1)
b3 Other Limited Need mentions (list) (1)
Skeptical About Offer (Net)
b4 Am leery of free trials/don’t like to use free trial offers (13)
b5 Don’t trust free trials (6)
b6 There is always a catch/a trap on these kinds of things (5)
b7 Don’t believe the offer/it’s not credible (general) (4)
b8 You get what you pay for (3)
Need More Information/Research Before Deciding (Net)
b9 Need to compare with others (general) (26)
c1 Need more information/want to do more research (23)
c2 Other Need More Information mentions (list) (5)
Miscellaneous
c3 Don ‘t like it/don’t want it (general) (8)
c4 Don’t’ want to give my credit card information (22)
c5 Don’t want to have to (remember to) cancel (9)
c6 Trial term too short/One week isn’t long enough (9)
c7 Would rather (just) go ahead and get it/not bother with the trial period (7)
c8 Results in my getting (more/lots of) emails/solicitations (4)
c9 Concerned the quality of the work may not be valid/hold up in court (4)
d1 May try later/Just not now/Will wait a while (3)
d2 Too much trouble/hassle/not easy to do (3)
d3 Didn’t see/notice that there was a free trial (2)
d4 Other mentions (list) (18)
d6 Nothing (2)
d7 Don't know (15)
d8 No answer (8)

17
EXHIBIT B -1804-

Code for q14d: Other Factors
Cost Related (Net)
a1 Price/Cost (9)
a2 Free trial (6)
a3 No (hidden) fees (2)
a4 Other Cost mentions (list) (3)
Evaluations of Others (Net)
a5 Recommendations (8)
a6 Customer reviews (8)
a7 Good reputation (5)
a8 Endorsements (4)
a9 BBB Rating (4)
b1 Are they approved/certified (2)
b2 Other Evaluations mentions (list) (1)
Security (Net)
b3 Security (general) (8)
b4 No credit card requirement (4)
b5 Other Security mentions (list) (1)
Website Quality (Net)
b6 Looks/Feel of website/Website quality (5)
b7 Clarity/fullness of description of the services (3)
b8 How informative site is (2)
b9 Availability of online help/chat line (2)
c1 Other Website Quality mentions (list) (1)
Legitimacy (Net)
c2 Legally accurate/legally binding (6)
c3 Honesty/Trust (4)
c4 Are they legitimate/credible (4)
c5 History/their record/how much experience they have (3)
c6 Other Legitimacy mentions (list) (1)
Miscellaneous
c7 Ease of use (15)
c8 Quality of the service (general) (3)
c9 Support quality (3)
d1 Guarantees (2)
d2 The name of the site (2)
d3 Whether I need it (2)
d4 Access to lawyers (2)
d5 Need to review others also (3)
d6 Other mentions (list) (18)
d7 Nothing (8)
d8 No answer (3)

18
EXHIBIT B -1805-

Code for q15bc: Businesses that offer free trials
Legal Service (Net)
a1 Legal Zoom (7)
a2 Rocket Lawyer (2)
a3 Other Legal Services mentions (list) (5)
Entertainment Services (Net)
a4 Netflix (27)
a5 Books/Magazines (12)
a6 Music/Radio sites (10)
a7 Hulu (10)
a8 Games (9)
a9 Movies n/s (3)
b1 Audible.com (3)
b2 Other Entertainment Services (list) (4)
Computer/Software Services (Net)
b3 Computer/Software services (4)
b4 Adobe (3)
b5 Antivirus software (3)
b6 Other Computer/Software Services (list) (8)
Shopping Services (Net)
b7 Amazon/Amazon Prime (21)
b8 Shoprunner (1)
b9 Consumer Reports (1)
Health Related (Net)
c1 Health/Fitness/Energy supplement sites (12)
c2 Other Health Related mentions (list) (1)
Miscellaneous
c3 Credit Score sites (24)
c4 Genealogy sites (ancestry.com, archives.com) (10)
c5 Cosmetics/Personal care items (9)
c6 Phones/Phone Apps (5)
c7 Travel companies (3)
c8 Dating services (3)
c9 Pet services (3)
d1 Linked In (2)
d2 Angie’s List (2)
d3 HR/Employment services (2)
d4 Lots of companies do (n/s) (5)
d5 Other mentions (list) (66)
d6 Nothing (23)
d7 Don't know (35)
d8 No answer (19)

19
EXHIBIT B -1806-

Code for Qs. S10b-1/S11c (Note - Base Includes Terms and DQs)
a1 Employment law (18)
a2 Real Estate law (6)
a3 Will (6)
a4 Medical (5)
a5 Social Security issues (5)
a6 Insurance (5)
a7 Immigration (5)
a8 Disability (5)
a9 Criminal law (5)
b1 Bankruptcy (4)
b2 Legal Zoom n/s (3)
b3 Intellectual property (3)
b4 Family law (3)
b5 Custody (3)
b6 Patent law (3)
b7 Juvenile law (3)
b8 Trademark (3)
b9 Personal injury (2)
c1 Lemon laws (2)
c2 Foreclosure (2)
c3 Discrimination (2)
c4 Corporate Governance (2)
c5 Contracts (2)
c6 Labor law (2)
c7 Harassment (2)
c8 Other (61)
c9 Don't know/No answer (8)

20
EXHIBIT B -1807-

ALL OTHER LISTS:
Code for q3ab: Why would you be interested in exploring (company) further based on what you saw?
Q#
Q3a.49
Q3a.73
Q3a.53
Q3a.25
Q3a.48
Q3a.8
Q3a.34
Q3a.22

A/O Code
a7
a7
a7
a7
a7

ID#
6404
2180
6399
2474
2126

Response
Free Download.
Free Power of Attorney.
Free UPS ground shipping.
You can view drafts for free.
Not free (assumed positive - coder).

b6
b6
b6

6385
3700
6123

$31 state fees.
The idea is to avoid legal fees.
There is a price it is a "starting" price indicating that the product can be personalized.

Q3a.2
f6
6094
Estate planning.
Q3a.10
f6
7468
The how to get started.
Q3a.75
f6
2279
It said it also included wills.
Q3a.3
f6
6983
To learn more about rental properties.
Q3a.28
f6
2474
Best site to find the NAME of specific documents. (probe) This site is not free. I just use it to find the form
then I go to another site for more information or to print one.
Q3a.13
Q3a.14

j6
j6

2278
5638

Got good feedback.
I have read about rocketlawyer.

Q3a.18
k4
7068
Q3a.22
k4
7068
Q3a.50
k4
2608
Q3a.60
k4
7196
Q3a.21
k4
7068
Q3a.15
k4
7002
relevant and pay to be there.

Was not FIRST I Liked that.
Not in the first positions.
Shaded at the top of the list.
It was the only other one on the page.
In the crowd (probe) not first few names.
In the spot that I would normally click on things on google. Everyone knows the first one or two are less

Q3a.11
Q3a.5
Q3a.48
Q3a.5
Q3a.22
Q3a.54
Q3a.7
Q3a.34
Q3a.15
Q3a.5
Q3a.11

m1
m1
m1
m1
m1
m1
m1
m1
m1
m1
m1

6385
6729
7157
7455
2901
2608
7455
2173
2903
6023
6315

Filing services.
Registered agent.
Says custom imprinting.
Get free registered agent.
"Packages”. Would browse these.
Office consultants sounds knowledgeable.
Same day filing looks interesting and captive.
Will get access to tools and not a sales pitch.
Regarding necessary business filings and reports.
It stated what else you will get with the purchase.
They offer packages that can help out people starting.

Q3a.14
Q3a.76
Q3a.7
Q3a.2
Q3a.2
Q3a.1
Q3a.17
Q3a.12
Q3a.15
Q3a.17
Q3a.4
Q3a.22
Q3a.18
Q3a.60
Q3a.4
Q3a.48
Q3a.1

o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6
o6

7251
2258
6081
5486
6729
6729
2233
6392
6071
5716
5829
7068
7068
2745
5535
6960
2196

Starter.
Uniformity.
Delaware n/s.
Clearest title.
Protection n/s.
It’s what they do.
Now (probe) 60000.
Seemed most basic.
Did not mention price.
Cause u made me do one.
Like to know the definition.
Appears large but not aggressive.
No ;loud does not seem aggressive.
Because of the type of forms I need.
I like the description that included different types of corporations.
I selected that site to get other people opinions on what sites are good.
I guess based on their address! (probe) it just looked based on the address that it would be the place.

21
EXHIBIT B -1808-

Q3a.58

o9

2127

I wouldn't trust a free form as much.

22
EXHIBIT B -1809-

Code for q4b: Why didn't initially select (company)
Q4b.25
Q4b.20
Q4b.2
Q4b.3
Q4b.28
Q4b.3
Q4b.13
Q4b.25
Q4b.2
Q4b.30
Q4b.25
Q4b.32
Q4b.4
Q4b.64
Q4b.3
Q4b.1
Q4b.69
Q4b.47
Q4b.2
Q4b.2
Q4b.14

a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5
a5

6646
7440
7468
6041
2364
7468
7136
2024
6041
2188
6583
3700
4174
1924
7470
7460
2380
6960
5782
1881
6057

Better.
Good visual.
Detailed site.
Is it efficient.
Forms available.
Low cost option.
Too protect my assets.
To review the agreement.
May if others don't work.
Potential to ask questions.
Sounds like a powerful site.
Not sure but I'd investigate.
Looks to be open to any state.
Sounds like the Amazon of lease info.
Just to see the information they have.
Because they have 30 years’ experience.
They advertise you can download the forms.
You are able to print bill of sales from it.
To get information as to whether to incorporate or not.
Well-known company that has been around for many years.
It looks like it might be a person teaching others how to do it for free. I like free.

Q4b.13
Q4b.48
Q4b.16
Q4b.14
Q4b.71
Q4b.24
Q4b.70
Q4b.3
quality.

c1
c1
c1
c1
c1
c1
c1
c1

7046
6347
7046
6387
2067
6581
2575
2184

Legal zoom sounds too trendy.
This website name is too long.
The name doesn't tell me enough.
It didn't sound like a great name for legal advice.
Would never remember that address, too long if I needed to go into again.
Law Depot sounds like Home Depot and I'm not trying to build my case with lumber.
I did not select because of the name "rocket lawyer" which I found unappealing and a sort of braggart.
I didn't like the sound of the name rocketlawyer. Sounds like they would just do a rush job & maybe not

Q4b.3
Q4b.27
Q4b.3
Q4b.5
Q4b.14
Q4b.70

c4
c4
c4
c4
c4
c4

6427
2024
4139
5480
3878
2420

De is tax free.
Cost to see the agreement.
They don’t show their price.
Don't like the come-on price.
Sounded like there was a catch (no fee).
Free is associated with the form not with any advice.

Q4b.13
e7
3836
No real offers.
Q4b.14
e7
6401
Not compelling.
Q4b.3
e7
2955
Top search find.
Q4b.25
e7
2299
Lawyers involved.
Q4b.31
e7
6371
No service support.
Q4b.29
e7
6371
Too many obstacles.
Q4b.33
e7
1957
Sounds too automated.
Q4b.46
e7
6404
"find Results" made me nervous.
Q4b.70
e7
2333
Not impressed by Google followers.
Q4b.31
e7
6330
Because I want a lawyer to do it not me.
Q4b.6
e7
6780
Probably not relevant but i distrust the 80's.
Q4b.14
e7
6757
See above, impossible decision, it is just research.
Q4b.14
e7
6630
I do not feel like dealing with a lawyer at the moment.
Q4b.59
e7
2001
Free as the selling point is not the most important to me and that is the lead text.
Q4b.3
e7
4204
Probably wouldn't visit this site unless I wanted to do a comparison of state processes.
Q4b.2
e7
6346
Looks more like a reference site than a site where for someone who would actually do the filing.
Q4b.13
e7
5754
I don’t know. Legalzoom is one of those companies that took the market over before anyone knew there
was a market. Sometimes I have a tendency to think that companies like that grabbed the market because they weren't busy enough with the law
services that they should have been offering.

23
EXHIBIT B -1810-

Code for q5b: Recall of Rocket Lawyer Ad
QB5b.1

a6

6427

De is tax free.

QB5b.1
QB5b.1
QB5b.1
QB5b.1
QB5b.1
QB5b.1

b3
b3
b3
b3
b3
b3

6801
6071
5891
5508
6730
6387

Not credible.
Was on site last week.
Has 631 followers on google.
It was listed for two results.
It had the phone number listed.
That it was at the top of the page and there was an ad.

24
EXHIBIT B -1811-

Code for Qs. 7/8/9b/10ab – Describe RL Offer
QC9d.1
QC9d.1
QC9d.1
QC9a.1
QC9d.1
QB9a.1
QC9d.1
QC9d.1

b2
b2
b2
b2
b2
b2
b2
b2

6464
6583
2420
6682
6743
5763
6504
2299

Free quote.
Free consultation.
10 days free trial.
Free divorce lawyer.
Free 90 day trial offer.
$69 free trail available.
It was a two month trial period.
One week free I think it was a week or was it a month. Sorry. Memory bad.

QC9d.1
QC9d.1
QC9d.1

b6
b6
b6

2393
7060
2163

90 days.
A couple of weeks.
It give a specific time period.

QC9a.1
QC9a.1
QC9a.1

c7
c7
c7

2279
2279
2143

$9.99 for year.
$14.99 for a month.
There are two price breaks one for $9.99 and one for 417.99.

QB9a.1
QC9a.1
QB9a.1
QC9d.1
QC9a.1
QB9a.1
QC9a.1

e2
e2
e2
e2
e2
e2
e2

5480
6378
6722
7313
6317
5921
6331

Come on price.
Allows you to pay securely.
The consultation (probe) cost.
A good lawyer for 45 percent off.
BETTER TO TAKE THE ONE YEAR PLAN.
You only have to pay the state taxes.
90-day deal that's a little less per month.

QB9a.1
QB9a.1
QB9a.1

f1
f1
f1

6152
7087
3856

Added features such as filing for a FEIN.
Hope to sell corporate seals, minute books.
Selling you a seal machine with stock certificates.

QC10a.1
QC9d.1
QC9d.1
QC9a.1
QC10a.1
QC9a.1
QC10a.1
QB9a.1
QC9a.1
QB9a.1
QC10a.1
QB9a.1
QC9d.1
QB9a.1
QC9a.1

i1
i1
i1
i1
i1
i1
i1
i1
i1
i1
i1
i1
i1
i1
i1

2161
6624
1921
2079
2258
2471
6348
6973
6348
6751
2221
7440
6581
6967
6371

Maybe.
Consult.
No obligation.
No risk offer.
Standard stuff.
Fill in the blank.
Fun (probe) sweet.
It’s a great firm.
Funny (probe) things.
Legit (probe) important.
No long term commitment.
They are one of best in industry.
I could sign up for it with my Facebook account.
It seemed legitimate. (probe) It seemed legitimate.
The offer is based on circumstance (probe) free motivation.

QC10a.1
QC10a.1
QC10a.1
QC10a.1
QC10a.1
QC9a.1
QC9a.1
QC9a.1
QC9a.1
QB9a.1
QC10a.1
QC9a.1
QC9a.1
QB9a.1
QC9a.1

k2
k2
k2
k2
k2
k2
k2
k2
k2
k2
k2
k2
k2
k2
k2

2510
1956
2257
2188
2290
2428
2290
1893
1920
5612
2126
2406
6807
6081
7226

Could not.
Too short.
I wouldn't.
Limited in use.
Don't even think about it.
Easy doesn’t always mean better.
They are thorough, but a rip off.
They didn't appear to be reliable.
Not relevant to me (probe) not relevant to me.
It is no different from other lawyer type websites.
Come on (probe) how naive to they think people are?.
I would not have a need to have a multiple month membership.
The Orange CSS background is kind of distracting on the white.
I don't feel this is a real professional site. I would not use it.
The information needed to complete this Lease is available for free online.

25
EXHIBIT B -1812-

QB9a.1
k2
2233
QB9a.1
k2
6057
QC9a.1
k2
6583
being one of the better sites.

Did not offer LLC, S-corp definitions, pay by credit, offer elite services for speed and TIN.
They tried to sell me extra leather goods? I didn't go there for a briefcase, it was to start a business!.
That they offer many of the same things as all the other sites (probe) They seem to pride their self on

26
EXHIBIT B -1813-

Code for q12bc: What happens after trial period
Q12c.1
a5
2903
Charged $59.95 monthly.
Q12c.1
a5
6079
You are charged 59.99 a month.
Q12c.1
a5
5817
You're billed a high ass rate of $50 a month.
Q12c.1
a5
6346
A monthly reoccurring amount becomes due (around $35 or so) unless you downgrade to a free account
or cancel.
Q12c.1
a5
2844
One portion said you would be billed $39.95 each month after the trial period, but the last page I thought
said $59.95.
Q12c.1
a5
2299
I did not look that far, I believe it was something to do with going up to $9 a month or was it a year. Sorry
again not the best at retaining information when I only look at something once. I should have thought harder.
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1

a9
a9
a9
a9
a9
a9

2750
6183
6142
2352
3332
7046

You get charged $99.
$99 to file the papers.
You will be billed $59.95.
You will be charged about $20.
Pay the $90.00 or nothing happens.
You have the option to purchase for $90.

Q12c.1
Q12c.1

b3
b3

6709
6347

You can buy a 90 day.
They have 1 month trial after the free trial period.

Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1

c1
c1
c1
c1
c1
c1
c1

2643
1882
7010
6670
7440
5590
7243

Fees.
Purchase membership.
You get charged full amount.
You pay a certain fee based on your state.
If you get approved they will charge after.
You have to pay $90 for the incorporation fees.
Don't know. Most likely you have to pay an idiotically large amount of money.

Q12c.1
Q12c.1
Q12c.1
Q12c.1

c5
c5
c5
c5

2503
5866
2364
5682

14 days.
2 weeks.
A few days.
I think it was 3 weeks - not sure what happens after.

Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1
Q12c.1

c9
c9
c9
c9
c9
c9
c9
c9
c9
c9
c9
c9
c9

6582
6624
6751
7251
3878
1897
5797
6967
6758
5767
7164
6658
5638

Good.
Free.
Good.
Trial.
It expires.
Subscription.
Option to continue.
It seemed legitimate.
Get useful information.
They provide it for you.
It was a no obligation offer.
Automatically renews, I believe.
All documents you create during the trial period will still be available.

27
EXHIBIT B -1814-

Code for q13a: How get answers about trial
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1
Q13.1

b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6
b6

6385
5782
2420
6964
2595
6582
2230
7292
6646
7251
5302
2416
6327
7309
6650
5656
6967
3647
5640
2221
6057

Contact page.
Written letter.
Clicking on an advisory screen.
Ok.
Agent.
Stuff.
Holler.
Search.
Is easy.
Answers.
Google site.
Look them up.
Ask internet.
Ok I will try.
Contact a rep.
Internet phone.
It seemed legitimate.
Have to speak to someone.
Seems to provide info I would need.
Read fine print or dig deeper into website.
I saw outsourced tech support, but I doubt they're very helpful.

28
EXHIBIT B -1815-

Code for q13bc: After viewing RL site, what are you likely to do?
QC6b1.1
QB6b1.1
QC6b1.1
QC6b1.1
QB6b1.1
QC6b1.1
QC6b1.1
QB6b1.1
QB6b1.1
QC6b1.1
QB6b1.1
QC6b1.1
QC6b1.1
QC6b1.1

b2
b2
b2
b2
b2
b2
b2
b2
b2
b2
b2
b2
b2
b2

6724
6740
6535
6664
3274
6688
6330
5535
2488
6404
2647
6411
2434
2089

Purchase and print.
Pay the necessary fees.
Create a bill of sales draft.
Use their website to make a lease.
Incorporate (probe) Seemed user friendly.
Use the website for my Bill of Sale Form.
Purchase the help (probe) ask about the site.
I would use Rocket Lawyer as a good starting point.
Let rocket lawyer process the application with the state.
As long as there is no credit card info exchanged I'd try it.
References seemed good and was endorsed by the Wall Street Journal.
Make sure I have and use the right information for a lease agreement.
The ease with which the site moved from page to page. The instructions were clear and easy to follow.
Buy the $17.95 offer as I have just one rental house. If I had more, I might purchase the one year plan.

QC6b1.1 c3
6351
Refer a friend to the website.
QC6b1.1 c3
2632
Like the form a lot. (probe) don't like prepaid legal and didn't know that was leading to at the end.
QC6b1.1 c3
2016
I would want a specific charge for the one document I produced and needed and probably not want to
pay an ongoing monthly charge. I probably would not have a need for other documents. Or I would come back to the site for future document on
an a la carte basis. As needed.

QC6b1.1 d2
2377
Don't need a power of attorney.
QC6b1.1 d2
6657
This survey (probe) sucks dick.
QC6b1.1 d2
2349
Look for forms I can complete myself.
QB6b1.1 d2
6094
Choose another site that would less expensive.
QB6b1.1 d2
2816
Probably not buy. Didn't like automatic monthly fee.
QB6b1.1 d2
6309
Not use it. I hate free trials. They always catch you.
QB6b1.1 d2
6079
I would not use this one because of all the extra fees.
QC6b1.1 d2
2180
I would still go through legalzoom as I get a discount.
QB6b1.1 d2
5817
Tell everyone I know how big of a rip off this place is.
QC6b1.1 d2
6583
Choose a cheaper choice (probe) Make a better selection.
QC6b1.1 d2
2368
Me personally, it would not help me, as I need the POA for my partner.
QB6b1.1 d2
5920
I'm not so sure about Rocket Lawyer. A trial is one thing I’ve always despised.
QB6b1.1 d2
6183
I would not use it. It doesn't seem like there is enough support to answer questions.
QB6b1.1 d2
5713
Not comfortable getting answers for personal legal information through a phone center.
QC6b1.1 d2
6715
I would be more likely to use a one fee type service rather than a subscription service.
QB6b1.1 d2
7068
Would not go to web site told you previously disappointed (probe) tacky is as TACKY DOES!.
QC6b1.1 d2
2286
Not sign up with them because I do not want to use my Facebook or Google+ accounts for this. I would
prefer setting up an account with this company specifically. I don't trust those companies with my data.
QB6b1.1 d2
5682
Not sure I would use this site. While the site seems easy to use, I am turned off the by the rocket/fast/
pitch - I am thoughtful business owner who follows a process and this seems like a timeshare pitch instead of a legal services pitch.

QB6b1.1
QC6b1.1
QB6b1.1
QB6b1.1
QB6b1.1
QB6b1.1
QC6b1.1
QB6b1.1
QB6b1.1

d5
d5
d5
d5
d5
d5
d5
d5
d5

2233
7313
6973
6722
6751
5640
6371
5302
6967

LLC.
Everything.
Great reviews.
Consultation with legal.
Interpret (probe) legit.
Seems to provide info I would need.
Seek advice (probe) recruit attorneys.
Not sure ask questions about incorporation.
It seemed legitimate. (probe) It seemed legitimate.

29
EXHIBIT B -1816-

Code for q14b-1/2: Reasons would take the free trial (Among those answering #1,#2)
Q8a.1
Q8a.1
Q8a.1

a4
a4
a4

6088
6648
2647

Processing fees included.
Their per month fee was reasonable.
I am cheap. (probe) I did not see the advantage of joining.

Q8a.1

a7

2131

Forms seemed configurable.

Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1

b8
b8
b8
b8
b8
b8
b8
b8
b8
b8
b8

3129
7188
2003
7470
1924
6704
2180
2143
2030
5754
6071

This survey.
It is offered.
To see what's available.
It's is a win win thing.
They appear to be specialists.
Could make sure everything is legit.
Worth looking at the finished document.
I liked the site as it was very detailed.
To see if it is as complete as it sounds.
I am sure I’ll have other legal issues I’ll need help with.
Need an incorporation where the secretary of state services for that state are not available.

Code for q14b-1/2: Reasons would take the free trial (Among those answering #3)
Q8a.1
Q8a.1
Q8a.1
Q8a.1

d0
d0
d0
d0

6730
7251
5640
2368

Q8a.1
d6
1942
Q8a.1
d6
6686
Q8a.1
d6
3856
Q8a.1
d6
2420
Q8a.1
d6
5669
Q8a.1
d6
6391
Q8a.1
d6
6183
Q8a.1
d6
2095
Q8a.1
d6
5809
options significantly more.

Seems prudent.
Online (probe) service.
Seems to provide info I would need.
To see what action I need to know about when the person I am caring for is terminal.
I've only seen one.
Because it’s my right.
See if Rocketlawyer is legit.
Nothing about the document legal in my state.
I would be forming my business in a state outside of California.
Better to play safe (probe) always careful when using the internet.
Use a site that I recognize as being advertised through different medium.
Looking for something that "felt" right. I wasn't comfortable with the approach taken at this website.
Rocket Lawyer was never a first option. Their advertisement was not realistic (probe) Like the other

Code for q14b-1/2: Reasons would take the free trial (Among those answering #4)
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1

f9
f9
f9
f9
f9
f9
f9
f9
f9

6624
5448
6751
3700
2278
6801
6722
6967
6634

Good.
Reputation.
Ads (probe) nice.
Reassurance factor.
Verify what I’ve been told.
See if they have heard of it.
Question legal advice not local.
It seemed legitimate. (probe) It seemed legitimate.
Would like to know opinions on the online divorce forms.

Code for q14b-1/2: Reasons would take the free trial (Among those answering #5)
Q8a.1
h8
3647
Only got you a shell.
Q8a.1
h8
6657
Get better (probe) surveys.
Q8a.1
h8
6886
This survey (probe) is boring.
Q8a.1
h8
2497
Not really free - you don't really get anything.
Q8a.1
h8
6392
Not looking to purchase anything just get information (probe) information is free.
Q8a.1
h8
2290
If this exemplifies what the online services are like, I will go to a real person in an office.
Q8a.1
h8
5713
I'd rather be able to review the forms for which I'm providing information to be completed on my behalf.
I'd prefer to ask questions through the process and have time to think about it.

Code for q14b-1/2: Reasons would take the free trial (Among those answering #6)
Q8a.1
Q8a.1

i5
i5

3332
2184

Only $99.95.
Liked how easy it is to use

Code for q14b-1/2: Reasons would take the free trial (Among those answering #10)
Q8a.1

l4

6401

Familiarity.

30
EXHIBIT B -1817-

Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1
Q8a.1

l4
l7
l7
l7
l7
l7

4174
3271
1922
6148
7068
7002

Site does look interesting. (probe) Quick, easy to use.
Prefer talking to live person.
There will probably be a catch.
NOT ENOUGH INFO.WOULD HAVE TO CALL.
Tacky ad (probe) it was very cheesy.
The other choices didn't apply to me.

31
EXHIBIT B -1818-

Code for q14c: Reasons didn't choose free trial
Q8c.1
Q8c.1
Q8c.1
Q8c.1

a8
a8
a8
a8

2955
6604
4047
6780

I'm cheap.
Not worth it.
Because I'm not sure of hidden costs.
Cheaper is better, especially if it is for the same services.

Q8c.1

b3

2595

Just needed one service.

Q8c.1
c2
6634
Would need more representation.
Q8c.1
c2
6722
Unsure on duration of advice needed.
Q8c.1
c2
5536
It may not offer everything I need in the free trial.
Q8c.1
c2
4190
Needed to be reassured that this is the right online company to use.
Q8c.1
c2
3303
I need more help choosing a company name - your info said it couldn't be something already in use, but
how do I find that out? That is actually something I would pay for help with.
Q8c.1
d4
1881
Q8c.1
d4
2278
Q8c.1
d4
2607
Q8c.1
d4
6858
Q8c.1
d4
5669
Q8c.1
d4
3010
Q8c.1
d4
2407
Q8c.1
d4
6152
Q8c.1
d4
7313
Q8c.1
d4
3305
Q8c.1
d4
5954
Q8c.1
d4
2257
Q8c.1
d4
6686
Q8c.1
d4
2632
Q8c.1
d4
7326
Q8c.1
d4
7002
Q8c.1
d4
2184
website I was pretty sure that I liked it.

Fear.
Verify!.
Too short.
I did not.
Not in California.
One week free trial.
Need service right away.
I thought I did choose to.
I have tried the free trail before.
Trial for what? See previous answer.
Selected wrong option, would take free trial.
Would rather use / trust my own personal attorney.
I did but in the form of conversation on the phone.
Seemed like old prepaid legal people trying to sell a few years back.
Oh, I would choose to take the free trial but then go directly to the annual prepaid subscription.
Cuz this is all hypothetical. Also, how do I trial incorporate? Once I’m incorporated, I’m incorporated.
Because if I liked the trial I would wind up purchasing the product and since I liked the ease of the

Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1
Q8c.1

Ok.
Good.
Good.
I will.
Sounds good.
I TRUST THEM.
It is a good deal.
See if it's for me.
GOOD DEAL GOOD PRICE.
It seemed legitimate.
That is what I would have chosen.
Seems to provide info I would need.
Could possibly go back and use the free trial.

d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5

6624
6582
6751
7194
5767
6317
7136
2546
2488
6967
2386
5640
5648

32
EXHIBIT B -1819-

Code for q14d: Other Factors
Q14d.1
Q14d.1
Q14d.1

a4
a4
a4

5644
2236
7060

Clarity of changes.
The ability to get forms directly for government for free.
Availability of the information for free from other sources.

Q14d.2

b2

2607

Order listed on yahoo.

Q14d.2

b5

6581

Privacy guaranteed.

Q14d.2

c1

6543

Whether web site runs smooth without any slowness.

Q14d.1

c6

2126

Fake ad for free trial.

Q14d.1
Q14d.2
Q14d.1
Q14d.2
Q14d.1
Q14d.1
Q14d.2
Q14d.1
Q14d.1
Q14d.1
Q14d.1
Q14d.2
Q14d.1
Q14d.1
Q14d.1
Q14d.1
Q14d.1
Q14d.1

d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6
d6

6646
7164
7460
6535
6706
6715
7062
7194
6584
2587
7292
2474
2130
7190
7087
1947
2869
2001

Is good.
Thorough.
Very helpful.
Advertisement.
Account set up.
One time usage.
No obligations.
Lease agreements.
Business planning.
Restrictions on site.
To friends and family.
State specific statutes.
Range of services and products.
Personal experience on the website.
Time required to complete the filing.
Face to face when handling personal matters.
Explanation of different incorporation methods.
How does the company stand behind their product.

33
EXHIBIT B -1820-

Code for q15bc: Businesses that offer free trials
Q15b.1
a3
3274
Q15b.1
a3
6330
Q15b.1
a3
6634
Q15b.1
a3
1971
Q15b.1
a3
5809
for a fee can be more easily accessed.

Wills.
Legal aid.
Lawyer.com.
Ezlegalforms.
Not really. Mostly legal form companies that offer forms that are hard to work with and download but,

Q15b.1
Q15b.1
Q15b.1
Q15b.1

b2
b2
b2
b2

5638
2474
1957
7196

HBO.
Direct TV.
Dish network.
Audiobooks.com.

Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1

b6
b6
b6
b6
b6
b6

2647
6730
2474
6858
7190
7062

Netgear.
Cloud storage co's.
Who's spying on you" website.
Web hosting, online subscription.
Google on line (probe) had a free consult chat.
Computer manufacture (probe) Electronics company.

Q15b.1

c2

6921

Weight loss (probe) Vitamins.

Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1
Q15b.1

d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5
d5

7309
2607
2159
2750
6535
6582
6631
2510
2902
6152
6646
2053
2481
2726
2089
2348
5644
1909
1994
6151
3552
3299
6464
5562
2503
6658
7087
7453
6504
6581
5716
7010
7110
2474
2081
6385
6706
6041
5687

Yes.
AOL.
Zoom.
Narx.
Tide.
Good.
Mmos.
Avast.
Sensa.
Yidio.
Is good.
Ask.co,.
Various.
E cards.
CVS Tide.
Cabela's.
Bow Flex.
NY times.
Tax help.
Turbo tax.
Cable TV,.
Luminosity.
Equity Lines.
Go Daddy Wix.
Buying service.
Pimsleur Method.
Reverse Look up.
Dating services.
Imvu and Cappex.
Modcloth Wendys.
Pimliar language.
Stamps.com, efax.
Fraud protection.
American Express.
Linked In premium.
Zoosk, Beezid.com.
Pimsuels language.
Stock news letters.
News source access.

34
EXHIBIT B -1821-

Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
Q15b.1
d5
in life is free.

2497
7060
5590
2131
2701
5953
7046
6730
5474
2040
2587
5476
2781
2173
2014
6648
6766
6729
6543
6065
6967
5754
4204
1924
5682
7126
2126
5869

Auto payment needed.
Background searches.
Blog Reader service.
Job search websites.
Experian transunion.
Investment services.
Real estate searches.
Business card makers.
Subscription services.
LinkedIn, The Ladders.
Military History sites.
Can’t remember. Freeinc.
American Greeting, Join Me.
Web Search (People Search).
Businesses that offer printing.
Free business cards from a printer.
Not good site (probe) not good site.
Freebies women get it free turbo tax.
IHOP free meal, Chili's free appetizer.
Hosiery companies (probe) Can't remember.
It seemed legitimate. (probe) It seemed legitimate.
Quoting systems meeting systems (GoToMeeting, etc.).
Vacuum companies Many of the kitchen gadget manufacturers.
Car maintenance products, but I don't recall the exact product.
Web conferencing companies email marketing companies recipe sites.
Free trial on how to fix cars, and a free trial on getting contacts.
No (probe) most are come-ons and not really free. Require action to cancel service.
Almost everyone on the net offers free trials. I view them as a way to get my credit card number. Nothing

35
EXHIBIT B -1822-

Code for Qs. S10b-1/S11c (Note - Base Includes Terms and DQs)
S11c.1
S11c.1
S10b1.1
S11c.1
S11c.1
S11c.1
S11c.1
S11c.1
S10b1.1
S11c.1
S10b1.1
S10b1.1
S11c.1
S11c.1
S11c.1
S11c.1
S10b1.1
S11c.1
S11c.1
S11c.1
S11c.1
S11c.1
S11c.1
S10b1.1
S10b1.1
S10b1.1
S10b1.1
S11c.1
S11c.1
S11c.1
S11c.1
S10b1.1
S11c.1
S11c.1
S11c.1
S10b1.1
S11c.1
S10b1.1
S11c.1
S10b1.1
S10b1.1
S11c.1
S10b1.1
S10b1.1
S11c.1
S10b1.1
S11c.1
S11c.1
S11c.1
S10b1.1
S11c.1
S10b1.1
S11c.1
S10b1.1
S11c.1
S11c.1
S11c.1
S11c.1
S10b1.1
S11c.1

c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8
c8

6028 TERM
6337 DQ
2519 TERM
2460 TERM
3187 COMP
6435 TERM
5888 TERM
7116 TERM
5790 TERM
7183 TERM
2209 TERM
6014 DQ
2327 TERM
2848 TERM
5600 TERM
6990 DQ
7026 TERM
2378 TERM
2560 TERM
5896 TERM
1905 COMP
5445 TERM
5677 TERM
6116 DQ
6960 COMP
5613 TERM
2265 TERM
5352 TERM
5812 TERM
5409 TERM
6629 TERM
1993 TERM
1993 TERM
5749 TERM
7476 TERM
2155 TERM
2155 TERM
2124 TERM
6479 TERM
2044 TERM
2037 TERM
5720 TERM
6965 TERM
6316 TERM
5666 TERM
7183 TERM
2089 COMP
2382 TERM
5326 DQ
6745 TERM
5632 TERM
6620 COMP
2127 COMP
6770 TERM
6770 TERM
6965 TERM
7488 TERM
6141 DQ
2474 COMP
7219 TERM

Cft.
Legal.
Pension.
Adoption.
Tax help.
Finances.
Nonprofit.
Sink hole.
Non-profit.
Litigation.
Termination.
Credit debt.
Just browsing.
Filing a lien.
State website.
Land contract.
Sue some body.
Elder care/law.
CORPORATE LOAN.
Property sales.
Conservatorship.
Consumer rights.
Debt collection.
Promissory note.
VA compensation.
Home Owners Asso.
Product liability.
International law.
Help with the IRS.
Small claims court.
For accident lawyer.
Judgment collections.
Judgment collections.
Fitness/ Health laws.
Drug related charges.
Community association.
Community association.
Partnership agreements.
Firearms legal defense.
Accident injury lawsuit.
Poor construction lawyer.
Issuing credit to customers.
Lexis, Westlaw, Findlaw, LII.
Military discharge information.
Business Law- LLC, JV, S-chapter.
Litigation against credit card co.
Assistance in changing a state law.
Setting up a trust for home purchase.
Land and equipment lease or purchase.
How to take care of Mineral Royalties.
Profit sharing guide lines for company.
Drug recalls and credit resolution tools.
Reviews and emphasized areas of expertise.
Condominium purchase and association rights.
Condominium purchase and association rights.
Lexis, Westlaw, Findlaw, Bloomberg Law, LII.
Ones that deal with military retirement benefits.
Website Terms of Service / Privacy Terms & Statements.
Legal forms regarding POA, etc. of a deceased family member.
Registering business name nationally, instead of in my state.

36
EXHIBIT B -1823-

S11c.1

c8

5532 TERM

Information regarding rules and regulations of starting a Day Care.

37
EXHIBIT B -1824-

Flag Coding for Decision Trees

11921

Column

item 3
item 3
item 3

1
2
3

Yes
No
Skeptical Yes

11922

Column

item 4
item 4
item 4

1
2
3

Yes
No
Ambiguous

11924

Column

California 1

Yes

EXHIBIT B -1825-

APPENDIX

L

APPENDIX

L

EXHIBIT B -1826-

EXHIBIT B -1827-

Page 1
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Cells
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

CELL 1 - BUSINESS INCORPORATION TEST

76
18.0

76
35.8

-

76
36.7

76
73.1

-

-

-

-

CELL 2 - BUSINESS INCORPORATION CONTROL

78
18.5

-

78
37.1

78
37.7

-

78
75.7

-

-

-

CELL 3 - CONSUMER INCORPORATION TEST

28
6.6

28
13.2

-

28
13.5

28
26.9

-

-

-

-

CELL 4 - CONSUMER INCORPORATION CONTROL

25
5.9

-

25
11.9

25
12.1

-

25
24.3

-

-

-

CELL 5 - CONSUMER TEST

108
25.6

108
50.9

-

-

-

-

108
50.2

108
100.0

-

CELL 6 - CONSUMER CONTROL

107
25.4

-

107
51.0

-

-

-

107
49.8

-

107
100.0

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Sigma

EXHIBIT B -1828-

Page 2
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Services
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

INCORPORATION

207
49.1

104
49.1

103
49.0

207
100.0

104
100.0

103
100.0

-

-

-

DIVORCE

57
13.5

28
13.2

29
13.8

-

-

-

57
26.5

28
25.9

29
27.1

BILL OF SALE

51
12.1

24
11.3

27
12.9

-

-

-

51
23.7

24
22.2

27
25.2

LEASE AGREEMENT

55
13.0

29
13.7

26
12.4

-

-

-

55
25.6

29
26.9

26
24.3

POWER OF ATTORNEY

52
12.3

27
12.7

25
11.9

-

-

-

52
24.2

27
25.0

25
23.4

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Sigma

EXHIBIT B -1829-

Page 3
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Q.1a Online Legal Services Search Method
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

371
87.9

184
86.8

187
89.0

182
87.9

90
86.5

92
89.3

189
87.9

94
87.0

95
88.8

31
7.3

16
7.5

15
7.1

14
6.8

7
6.7

7
6.8

17
7.9

9
8.3

8
7.5

Asked friends/family

149
35.3

74
34.9

75
35.7

75
36.2

39
37.5

36
35.0

74
34.4

35
32.4

39
36.4

Asked colleagues

108
25.6

47
22.2

61
29.0

60
29.0

26
25.0

34
33.0

48
22.3

21
19.4

27
25.2

Spoke to a lawyer

62
14.7

31
14.6

31
14.8

31
15.0

19
18.3

12
11.7

31
14.4

12
11.1

19
17.8

Other specify:

7
1.7

2
0.9

5
2.4

3
1.4

1
1.0

2
1.9

4
1.9

1
0.9

3
2.8

Didn't have to --- I already knew of a name and
just went directly to the site

6
1.4

4
1.9

2
1.0

1
0.5

-

1
1.0

5
2.3

4
3.7

1
0.9

I don't know

7
1.7

4
1.9

3
1.4

3
1.4

2
1.9

1
1.0

4
1.9

2
1.9

2
1.9

Mean number of services selected
Std. Err.

1.78
0.05

1.74
0.07

1.82
0.07

1.80
0.07

1.78
0.10

1.81
0.09

1.76
0.07

1.69
0.09

1.84
0.11

Std. Dev.

0.99

0.93

1.04

0.95

0.96

0.94

1.02

0.90

1.13

Used an internet search engine
Used a phone book

EXHIBIT B -1830-

Page 4
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 4
Q.1b Internet Search Engine Used to Search for Online Legal Services
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Search Engine Users

371
100.0

184
100.0

187
100.0

182
100.0

90
100.0

92
100.0

189
100.0

94
100.0

95
100.0

Google

336
90.6

163
88.6

173
92.5

164
90.1

82
91.1

82
89.1

172
91.0

81
86.2

91
95.8

Yahoo

65
17.5

36
19.6

29
15.5

30
16.5

20
22.2

10
10.9

35
18.5

16
17.0

19
20.0

Bing

72
19.4

34
18.5

38
20.3

34
18.7

17
18.9

17
18.5

38
20.1

17
18.1

21
22.1

AOL

19
5.1

9
4.9

10
5.3

6
3.3

3
3.3

3
3.3

13
6.9

6
6.4

7
7.4

Ask

18
4.9

7
3.8

11
5.9

6
3.3

2
2.2

4
4.3

12
6.3

5
5.3

7
7.4

Other specify:

6
1.6

2
1.1

4
2.1

5
2.7

1
1.1

4
4.3

1
0.5

1
1.1

-

Mean number of services selected
Std. Err.

1.39
0.04

1.36
0.06

1.42
0.06

1.35
0.05

1.39
0.08

1.30
0.07

1.43
0.06

1.34
0.08

1.53
0.09

Std. Dev.

0.76

0.75

0.77

0.68

0.73

0.62

0.83

0.77

0.89

EXHIBIT B -1831-

Page 5
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 5
Q.1c Internet Search Engine Consideration
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Non Internet Search Engine Users

51
100.0

28
100.0

23
100.0

25
100.0

14
100.0

11
100.0

26
100.0

14
100.0

12
100.0

Yes

51
100.0

28
100.0

23
100.0

25
100.0

14
100.0

11
100.0

26
100.0

14
100.0

12
100.0

No

-

-

-

-

-

-

-

-

-

I don't know

-

-

-

-

-

-

-

-

-

51
100.0

28
100.0

23
100.0

25
100.0

14
100.0

11
100.0

26
100.0

14
100.0

12
100.0

Sigma

EXHIBIT B -1832-

Page 6
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 6
Q.2 Online Legal Services Companies Chosen Initially (Net of Test and Control)
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Incorporation Test and Control www.incorporate.com

95
22.5

55
25.9

40
19.0

95
45.9

55
52.9

40
38.8

-

-

-

Incorporation Test and Control - www.legalzoom.com

137
32.5

67
31.6

70
33.3

137
66.2

67
64.4

70
68.0

-

-

-

Incorporation Test and Control www.rocketlawyer.com

72
17.1

37
17.5

35
16.7

72
34.8

37
35.6

35
34.0

-

-

-

Incorporation Test and Control www.bizfilings.com

53
12.6

29
13.7

24
11.4

53
25.6

29
27.9

24
23.3

-

-

-

Incorporation Test and Control - www.incfile.com

54
12.8

28
13.2

26
12.4

54
26.1

28
26.9

26
25.2

-

-

-

Incorporation Test and Control www.incforfree.com

43
10.2

21
9.9

22
10.5

43
20.8

21
20.2

22
21.4

-

-

-

Incorporation Test and Control www.delawareinc.com

20
4.7

10
4.7

10
4.8

20
9.7

10
9.6

10
9.7

-

-

-

Incorporation Test and Control - www.smallbiz.com

7
1.7

5
2.4

2
1.0

7
3.4

5
4.8

2
1.9

-

-

-

Incorporation Test and Control www.directincorporation.com

6
1.4

3
1.4

3
1.4

6
2.9

3
2.9

3
2.9

-

-

-

Incorporation Test and Control www.calfilings.com

17
4.0

6
2.8

11
5.2

17
8.2

6
5.8

11
10.7

-

-

-

Incorporation Test and Control www.mycorporation.com

66
15.6

26
12.3

40
19.0

66
31.9

26
25.0

40
38.8

-

-

-

Divorce Test and Control - www.3stepdivorce.com

11
2.6

7
3.3

4
1.9

-

-

-

11
5.1

7
6.5

4
3.7

Divorce Test and Control - www.lawdepot.com

23
5.5

11
5.2

12
5.7

-

-

-

23
10.7

11
10.2

12
11.2

EXHIBIT B -1833-

Page 7
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 6
Q.2 Online Legal Services Companies Chosen Initially (Net of Test and Control)
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Divorce Test and Control - www.rocketlawyer.com

24
5.7

10
4.7

14
6.7

-

-

-

24
11.2

10
9.3

14
13.1

Divorce Test and Control - www.completecase.com

22
5.2

12
5.7

10
4.8

-

-

-

22
10.2

12
11.1

10
9.3

Divorce Test and Control - www.divorcewriter.com

7
1.7

5
2.4

2
1.0

-

-

-

7
3.3

5
4.6

2
1.9

Divorce Test and Control - www.uslegalforms.com

29
6.9

14
6.6

15
7.1

-

-

-

29
13.5

14
13.0

15
14.0

Bill Of Sale Test and Control www.legalcontracts.com

28
6.6

12
5.7

16
7.6

-

-

-

28
13.0

12
11.1

16
15.0

Bill Of Sale Test and Control www.buyerpricer.com

15
3.6

4
1.9

11
5.2

-

-

-

15
7.0

4
3.7

11
10.3

Bill Of Sale Test and Control www.rocketlawyer.com

18
4.3

7
3.3

11
5.2

-

-

-

18
8.4

7
6.5

11
10.3

Bill Of Sale Test and Control www.jsbusinessproducts.btobsource.com

14
3.3

7
3.3

7
3.3

-

-

-

14
6.5

7
6.5

7
6.5

Bill Of Sale Test and Control www.officeconsultants.com

15
3.6

5
2.4

10
4.8

-

-

-

15
7.0

5
4.6

10
9.3

Lease Agreement Test and Control www.legalcontracts.com

26
6.2

11
5.2

15
7.1

-

-

-

26
12.1

11
10.2

15
14.0

Lease Agreement Test and Control www.rocketlawyer.com

25
5.9

11
5.2

14
6.7

-

-

-

25
11.6

11
10.2

14
13.1

Lease Agreement Test and Control www.ezlandlorrdforms.com

21
5.0

9
4.2

12
5.7

-

-

-

21
9.8

9
8.3

12
11.2

Lease Agreement Test and Control - www.biztree.com

15
3.6

8
3.8

7
3.3

-

-

-

15
7.0

8
7.4

7
6.5

EXHIBIT B -1834-

Page 8
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 6
Q.2 Online Legal Services Companies Chosen Initially (Net of Test and Control)
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Lease Agreement Test and Control www.totallegal.com

20
4.7

11
5.2

9
4.3

-

-

-

20
9.3

11
10.2

9
8.4

Lease Agreement Test and Control www.lawdepot.com

22
5.2

9
4.2

13
6.2

-

-

-

22
10.2

9
8.3

13
12.1

Power Of Attorney Test and Control www.legalzoom.com

41
9.7

21
9.9

20
9.5

-

-

-

41
19.1

21
19.4

20
18.7

Power Of Attorney Test and Control www.lawdepot.com

24
5.7

15
7.1

9
4.3

-

-

-

24
11.2

15
13.9

9
8.4

Power Of Attorney Test and Control www.totallegal.com

16
3.8

10
4.7

6
2.9

-

-

-

16
7.4

10
9.3

6
5.6

Power Of Attorney Test and Control www.rocketlawyer.com

19
4.5

8
3.8

11
5.2

-

-

-

19
8.8

8
7.4

11
10.3

Power Of Attorney Test and Control www.uniformpowerofattorney.com

18
4.3

11
5.2

7
3.3

-

-

-

18
8.4

11
10.2

7
6.5

Mean Number of responses
Std. Err.

2.42
0.07

2.38
0.10

2.47
0.10

2.75
0.11

2.76
0.15

2.75
0.16

2.11
0.08

2.02
0.11

2.20
0.12

Std. Dev.

1.42

1.39

1.45

1.57

1.52

1.63

1.18

1.14

1.21

EXHIBIT B -1835-

Page 9
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

152
96.2

70
95.9

82
96.5

71
98.6

36
97.3

35
100.0

81
94.2

34
94.4

47
94.0

73
46.2

39
53.4

34
40.0

43
59.7

25
67.6

18
51.4

30
34.9

14
38.9

16
32.0

65
41.1

36
49.3

29
34.1

40
55.6

25
67.6

15
42.9

25
29.1

11
30.6

14
28.0

Free forms/documents

5
3.2

2
2.7

3
3.5

1
1.4

-

1
2.9

4
4.7

2
5.6

2
4.0

Free agreements/contracts

3
1.9

2
2.7

1
1.2

-

-

-

3
3.5

2
5.6

1
2.0

Free incorporation

2
1.3

-

2
2.4

2
2.8

-

2
5.7

-

-

-

Free trial

-

-

-

-

-

-

-

-

-

Free minutes and bylaws

-

-

-

-

-

-

-

-

-

1
0.6

1
1.4

-

-

-

-

1
1.2

1
2.8

-

6
3.8

2
2.7

4
4.7

4
5.6

1
2.7

3
8.6

2
2.3

1
2.8

1
2.0

5
3.2

2
2.7

3
3.5

3
4.2

1
2.7

2
5.7

2
2.3

1
2.8

1
2.0

-

-

-

-

-

-

-

-

-

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

Positive/Neutral Comments (Grand-Net)
Free (Net)
It's free/it says "free"

Other Free mentions
Cost (Net)
Good/Low price/The cost
Like specific price point (e.g. $49, $69 etc.)
No hidden fees

EXHIBIT B -1836-

Page 10
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

Listed the price/showed the price

-

-

-

-

-

-

-

-

-

Other Cost mentions

-

-

-

-

-

-

-

-

-

5
3.2

3
4.1

2
2.4

3
4.2

2
5.4

1
2.9

2
2.3

1
2.8

1
2.0

Seemed (most) relevant to my interest/to what
I needed

4
2.5

2
2.7

2
2.4

2
2.8

1
2.7

1
2.9

2
2.3

1
2.8

1
2.0

Can get forms/templates (no mention of them
being free)

1
0.6

1
1.4

-

1
1.4

1
2.7

-

-

-

-

Like/Interested in these services (general)

-

-

-

-

-

-

-

-

-

23
14.6

14
19.2

9
10.6

4
5.6

4
10.8

-

19
22.1

10
27.8

9
18.0

It is fast/immediate n/s

8
5.1

5
6.8

3
3.5

2
2.8

2
5.4

-

6
7.0

3
8.3

3
6.0

Only takes 5/10 minutes

15
9.5

9
12.3

6
7.1

2
2.8

2
5.4

-

13
15.1

7
19.4

6
12.0

24
15.2

8
11.0

16
18.8

1
1.4

-

1
2.9

23
26.7

8
22.2

15
30.0

It's easy/simply (general)

6
3.8

1
1.4

5
5.9

-

-

-

6
7.0

1
2.8

5
10.0

Can do it online/easy access

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

Can print (the forms)

10
6.3

6
8.2

4
4.7

-

-

-

10
11.6

6
16.7

4
8.0

Offers Needed Service (Net)

Fast Service (Net)

Easy to Use (Net)

EXHIBIT B -1837-

Page 11
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

2
1.3

-

2
2.4

-

-

-

2
2.3

-

2
4.0

-

-

-

-

-

-

-

-

-

Easy to understand

1
0.6

-

1
1.2

-

-

-

1
1.2

-

1
2.0

3 easy steps

1
0.6

1
1.4

-

-

-

-

1
1.2

1
2.8

-

Can edit (the forms)s

5
3.2

-

5
5.9

-

-

-

5
5.8

-

5
10.0

-

-

-

-

-

-

-

-

-

9
5.7

3
4.1

6
7.1

2
2.8

2
5.4

-

7
8.1

1
2.8

6
12.0

1
0.6

1
1.4

-

1
1.4

1
2.7

-

-

-

-

-

-

-

-

-

-

-

-

-

Interested in lease, rental agreement/eviction
notice

3
1.9

1
1.4

2
2.4

-

-

-

3
3.5

1
2.8

2
4.0

Interested in divorce/custody

3
1.9

-

3
3.5

-

-

-

3
3.5

-

3
6.0

-

-

-

-

-

-

-

-

-

2
1.3

1
1.4

1
1.2

1
1.4

1
2.7

-

1
1.2

-

1
2.0

It's do it yourself
Can download (the forms)

Don't need a lawyer/can do without a lawyer
To Accomplish Specific Task (Net)
Interested in Incorporation
Interested in LLC

Interested in personal assets protection
Other specific task mentions

EXHIBIT B -1838-

Page 12
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

5
3.2

1
1.4

4
4.7

4
5.6

1
2.7

3
8.6

1
1.2

-

1
2.0

-

-

-

-

-

-

-

-

-

It's for California/California Company

4
2.5

1
1.4

3
3.5

4
5.6

1
2.7

3
8.6

-

-

-

Not state specific/nationwide/applies to any
state

1
0.6

-

1
1.2

-

-

-

1
1.2

-

1
2.0

-

-

-

-

-

-

-

-

-

9
5.7

6
8.2

3
3.5

1
1.4

-

1
2.9

8
9.3

6
16.7

2
4.0

Looks/sounds legitimate/credible

4
2.5

2
2.7

2
2.4

-

-

-

4
4.7

2
5.6

2
4.0

Been around a long time/Established/lots of
experience

1
0.6

-

1
1.2

-

-

-

1
1.2

-

1
2.0

Looks reputable

3
1.9

3
4.1

-

-

-

-

3
3.5

3
8.3

-

-

-

-

-

-

-

-

-

-

2
1.3

1
1.4

1
1.2

1
1.4

-

1
2.9

1
1.2

1
2.8

-

Not stating "free" makes it seem (more) legit/
credible

-

-

-

-

-

-

-

-

-

Featured on famous sites/on CNN etc.

-

-

-

-

-

-

-

-

-

Location Related (Net)
It's state specific/has state specific forms

Incorporation in Delaware has business
advantages
Looks Professional/Reliable (Net)

Looks/sounds professional
Has "Law"/"Legal" in the name

EXHIBIT B -1839-

Page 13
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

Looks reliable

-

-

-

-

-

-

-

-

-

Lawyer drafted

-

-

-

-

-

-

-

-

-

Looks/sounds official

-

-

-

-

-

-

-

-

-

Seems trustworthy/safe/reassuring

-

-

-

-

-

-

-

-

-

Have formed lots of companies/60K companies

-

-

-

-

-

-

-

-

-

"State" in name makes it seem credible

-

-

-

-

-

-

-

-

-

22
13.9

9
12.3

13
15.3

14
19.4

5
13.5

9
25.7

8
9.3

4
11.1

4
8.0

Familiar with the name/have heard the name

10
6.3

4
5.5

6
7.1

6
8.3

2
5.4

4
11.4

4
4.7

2
5.6

2
4.0

Have seen ads for them

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

Have used them before

8
5.1

4
5.5

4
4.7

4
5.6

2
5.4

2
5.7

4
4.7

2
5.6

2
4.0

Have seen their website before

3
1.9

2
2.7

1
1.2

3
4.2

2
5.4

1
2.9

-

-

-

Recommended by a friend/relative

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

Other Familiarity mentions

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

Familiarity (Net)

EXHIBIT B -1840-

Page 14
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

6
3.8

3
4.1

3
3.5

3
4.2

1
2.7

2
5.7

3
3.5

2
5.6

1
2.0

On the list

1
0.6

1
1.4

-

-

-

-

1
1.2

1
2.8

-

At/near top of the list

5
3.2

2
2.7

3
3.5

3
4.2

1
2.7

2
5.7

2
2.3

1
2.8

1
2.0

Not a paid ad/Not highlighted

-

-

-

-

-

-

-

-

-

Other how search engine lists

-

-

-

-

-

-

-

-

-

19
12.0

9
12.3

10
11.8

1
1.4

-

1
2.9

18
20.9

9
25.0

9
18.0

Forms for all states

5
3.2

1
1.4

4
4.7

-

-

-

5
5.8

1
2.8

4
8.0

Has lots of options/choices (general)

2
1.3

1
1.4

1
1.2

-

-

-

2
2.3

1
2.8

1
2.0

Option to ask questions (no mention lawyer)

1
0.6

1
1.4

-

-

-

-

1
1.2

1
2.8

-

Can ask lawyer a question

7
4.4

4
5.5

3
3.5

-

-

-

7
8.1

4
11.1

3
6.0

Has e-sign capability

4
2.5

2
2.7

2
2.4

-

-

-

4
4.7

2
5.6

2
4.0

-

-

-

-

-

-

-

-

-

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

How Search Engine Has It Listed (Net)

Features of Service (Net)

You answer questions to make it specific
Allows (document) customization

EXHIBIT B -1841-

Page 15
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

Has 100% guarantee

-

-

-

-

-

-

-

-

-

Offers minutes/bylaws

-

-

-

-

-

-

-

-

-

Other Features

-

-

-

-

-

-

-

-

-

42
26.6

16
21.9

26
30.6

19
26.4

8
21.6

11
31.4

23
26.7

8
22.2

15
30.0

Sounds good/interesting/caught my attention n/
s

5
3.2

1
1.4

4
4.7

2
2.8

-

2
5.7

3
3.5

1
2.8

2
4.0

It has a lot of information/is informative

2
1.3

1
1.4

1
1.2

1
1.4

-

1
2.9

1
1.2

1
2.8

-

Like the name/Name sounds good

10
6.3

3
4.1

7
8.2

7
9.7

3
8.1

4
11.4

3
3.5

-

3
6.0

Would use as research/part of my research

1
0.6

-

1
1.2

-

-

-

1
1.2

-

1
2.0

To the point/Straightforward

1
0.6

1
1.4

-

1
1.4

1
2.7

-

-

-

-

They provide a phone number

6
3.8

3
4.1

3
3.5

6
8.3

3
8.1

3
8.6

-

-

-

Want more information (general)

3
1.9

1
1.4

2
2.4

3
4.2

1
2.7

2
5.7

-

-

-

It's complete/comprehensive/covers everything

2
1.3

1
1.4

1
1.2

-

-

-

2
2.3

1
2.8

1
2.0

Have lots of followers

10
6.3

4
5.5

6
7.1

1
1.4

1
2.7

-

9
10.5

3
8.3

6
12.0

Other Reasons (Net)

EXHIBIT B -1842-

Page 16
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 7
Q.3a/b Why Select Compamy in Google Search - Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Rocket Lawyer

158
100.0

73
100.0

85
100.0

72
100.0

37
100.0

35
100.0

86
100.0

36
100.0

50
100.0

2
1.3

1
1.4

1
1.2

1
1.4

1
2.7

-

1
1.2

-

1
2.0

Good for/aimed at small business

-

-

-

-

-

-

-

-

-

Helpful

-

-

-

-

-

-

-

-

-

Liked the phrase "Are All These Forms Legal"

-

-

-

-

-

-

-

-

-

Is legally binding

4
2.5

2
2.7

2
2.4

-

-

-

4
4.7

2
5.6

2
4.0

Other mentions

1
0.6

-

1
1.2

1
1.4

-

1
2.9

-

-

-

Negative Comments (Net)

6
3.8

3
4.1

3
3.5

1
1.4

1
2.7

-

5
5.8

2
5.6

3
6.0

All negative mentions

-

-

-

-

-

-

-

-

-

Don't know

1
0.6

1
1.4

-

-

-

-

1
1.2

1
2.8

-

No answer

5
3.2

2
2.7

3
3.5

1
1.4

1
2.7

-

4
4.7

1
2.8

3
6.0

Visually appealing/Catchy looking

EXHIBIT B -1843-

Page 17
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

176
98.9

87
98.9

89
98.9

136
99.3

66
98.5

70
100.0

40
97.6

21
100.0

19
95.0

6
3.4

2
2.3

4
4.4

4
2.9

2
3.0

2
2.9

2
4.9

-

2
10.0

It's free/it says "free"

3
1.7

2
2.3

1
1.1

3
2.2

2
3.0

1
1.4

-

-

-

Free forms/documents

3
1.7

-

3
3.3

1
0.7

-

1
1.4

2
4.9

-

2
10.0

Free agreements/contracts

-

-

-

-

-

-

-

-

-

Free incorporation

-

-

-

-

-

-

-

-

-

Free trial

-

-

-

-

-

-

-

-

-

Free minutes and bylaws

-

-

-

-

-

-

-

-

-

Other Free mentions

-

-

-

-

-

-

-

-

-

3
1.7

1
1.1

2
2.2

2
1.5

1
1.5

1
1.4

1
2.4

-

1
5.0

3
1.7

1
1.1

2
2.2

2
1.5

1
1.5

1
1.4

1
2.4

-

1
5.0

Like specific price point (e.g. $49, $69 etc.)

-

-

-

-

-

-

-

-

-

No hidden fees

-

-

-

-

-

-

-

-

-

Positive/Neutral Comments (Grand-Net)
Free (Net)

Cost (Net)
Good/Low price/The cost

EXHIBIT B -1844-

Page 18
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

Listed the price/showed the price

-

-

-

-

-

-

-

-

-

Other Cost mentions

-

-

-

-

-

-

-

-

-

11
6.2

9
10.2

2
2.2

6
4.4

5
7.5

1
1.4

5
12.2

4
19.0

1
5.0

Seemed (most) relevant to my interest/to what
I needed

10
5.6

8
9.1

2
2.2

6
4.4

5
7.5

1
1.4

4
9.8

3
14.3

1
5.0

Can get forms/templates (no mention of them
being free)

1
0.6

1
1.1

-

-

-

-

1
2.4

1
4.8

-

Like/Interested in these services (general)

-

-

-

-

-

-

-

-

-

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

-

-

-

-

-

-

-

-

-

5
2.8

3
3.4

2
2.2

5
3.6

3
4.5

2
2.9

-

-

-

It's easy/simply (general)

3
1.7

2
2.3

1
1.1

3
2.2

2
3.0

1
1.4

-

-

-

Can do it online/easy access

1
0.6

-

1
1.1

1
0.7

-

1
1.4

-

-

-

-

-

-

-

-

-

-

-

-

Offers Needed Service (Net)

Fast Service (Net)
It is fast/immediate n/s
Only takes 5/10 minutes
Easy to Use (Net)

Can print (the forms)

EXHIBIT B -1845-

Page 19
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

It's do it yourself

-

-

-

-

-

-

-

-

-

Can download (the forms)

-

-

-

-

-

-

-

-

-

2
1.1

1
1.1

1
1.1

2
1.5

1
1.5

1
1.4

-

-

-

3 easy steps

-

-

-

-

-

-

-

-

-

Can edit (the forms)s

-

-

-

-

-

-

-

-

-

Don't need a lawyer/can do without a lawyer

-

-

-

-

-

-

-

-

-

14
7.9

4
4.5

10
11.1

14
10.2

4
6.0

10
14.3

-

-

-

6
3.4

1
1.1

5
5.6

6
4.4

1
1.5

5
7.1

-

-

-

-

-

-

-

-

-

-

-

-

1
0.6

-

1
1.1

1
0.7

-

1
1.4

-

-

-

-

-

-

-

-

-

-

-

-

Interested in personal assets protection

9
5.1

2
2.3

7
7.8

9
6.6

2
3.0

7
10.0

-

-

-

Other specific task mentions

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

Easy to understand

To Accomplish Specific Task (Net)
Interested in Incorporation
Interested in LLC
Interested in lease, rental agreement/eviction
notice
Interested in divorce/custody

EXHIBIT B -1846-

Page 20
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

2
1.1

1
1.1

1
1.1

1
0.7

-

1
1.4

1
2.4

1
4.8

-

1
0.6

1
1.1

-

-

-

-

1
2.4

1
4.8

-

-

-

-

-

-

-

-

-

-

1
0.6

-

1
1.1

1
0.7

-

1
1.4

-

-

-

-

-

-

-

-

-

-

-

-

33
18.5

18
20.5

15
16.7

25
18.2

13
19.4

12
17.1

8
19.5

5
23.8

3
15.0

Looks/sounds legitimate/credible

9
5.1

5
5.7

4
4.4

7
5.1

4
6.0

3
4.3

2
4.9

1
4.8

1
5.0

Been around a long time/Established/lots of
experience

8
4.5

4
4.5

4
4.4

6
4.4

3
4.5

3
4.3

2
4.9

1
4.8

1
5.0

Looks reputable

9
5.1

4
4.5

5
5.6

9
6.6

4
6.0

5
7.1

-

-

-

Looks/sounds professional

3
1.7

1
1.1

2
2.2

3
2.2

1
1.5

2
2.9

-

-

-

Has "Law"/"Legal" in the name

3
1.7

3
3.4

-

-

-

-

3
7.3

3
14.3

-

Not stating "free" makes it seem (more) legit/
credible

1
0.6

-

1
1.1

1
0.7

-

1
1.4

-

-

-

-

-

-

-

-

-

-

-

-

Location Related (Net)
It's state specific/has state specific forms
It's for California/California Company
Not state specific/nationwide/applies to any
state
Incorporation in Delaware has business
advantages
Looks Professional/Reliable (Net)

Featured on famous sites/on CNN etc.

EXHIBIT B -1847-

Page 21
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

Looks reliable

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

Lawyer drafted

-

-

-

-

-

-

-

-

-

Looks/sounds official

-

-

-

-

-

-

-

-

-

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

-

-

-

-

-

-

-

-

-

1
0.6

-

1
1.1

-

-

-

1
2.4

-

1
5.0

114
64.0

59
67.0

55
61.1

94
68.6

51
76.1

43
61.4

20
48.8

8
38.1

12
60.0

Familiar with the name/have heard the name

64
36.0

29
33.0

35
38.9

50
36.5

23
34.3

27
38.6

14
34.1

6
28.6

8
40.0

Have seen ads for them

49
27.5

28
31.8

21
23.3

45
32.8

27
40.3

18
25.7

4
9.8

1
4.8

3
15.0

Have used them before

12
6.7

8
9.1

4
4.4

11
8.0

8
11.9

3
4.3

1
2.4

-

1
5.0

Have seen their website before

1
0.6

-

1
1.1

1
0.7

-

1
1.4

-

-

-

Recommended by a friend/relative

1
0.6

1
1.1

-

-

-

-

1
2.4

1
4.8

-

Other Familiarity mentions

1
0.6

-

1
1.1

1
0.7

-

1
1.4

-

-

-

Seems trustworthy/safe/reassuring
Have formed lots of companies/60K companies
"State" in name makes it seem credible
Familiarity (Net)

EXHIBIT B -1848-

Page 22
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

8
4.5

3
3.4

5
5.6

2
1.5

-

2
2.9

6
14.6

3
14.3

3
15.0

On the list

1
0.6

1
1.1

-

-

-

-

1
2.4

1
4.8

-

At/near top of the list

7
3.9

2
2.3

5
5.6

2
1.5

-

2
2.9

5
12.2

2
9.5

3
15.0

Not a paid ad/Not highlighted

-

-

-

-

-

-

-

-

-

Other how search engine lists

-

-

-

-

-

-

-

-

-

5
2.8

3
3.4

2
2.2

4
2.9

2
3.0

2
2.9

1
2.4

1
4.8

-

Forms for all states

2
1.1

1
1.1

1
1.1

1
0.7

-

1
1.4

1
2.4

1
4.8

-

Has lots of options/choices (general)

2
1.1

1
1.1

1
1.1

2
1.5

1
1.5

1
1.4

-

-

-

Option to ask questions (no mention lawyer)

-

-

-

-

-

-

-

-

-

Can ask lawyer a question

-

-

-

-

-

-

-

-

-

Has e-sign capability

-

-

-

-

-

-

-

-

-

You answer questions to make it specific

-

-

-

-

-

-

-

-

-

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

How Search Engine Has It Listed (Net)

Features of Service (Net)

Allows (document) customization

EXHIBIT B -1849-

Page 23
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

Has 100% guarantee

-

-

-

-

-

-

-

-

-

Offers minutes/bylaws

-

-

-

-

-

-

-

-

-

Other Features

-

-

-

-

-

-

-

-

-

40
22.5

14
15.9

26
28.9

28
20.4

7
10.4

21
30.0

12
29.3

7
33.3

5
25.0

Sounds good/interesting/caught my attention n/
s

3
1.7

-

3
3.3

3
2.2

-

3
4.3

-

-

-

It has a lot of information/is informative

13
7.3

4
4.5

9
10.0

9
6.6

1
1.5

8
11.4

4
9.8

3
14.3

1
5.0

Like the name/Name sounds good

3
1.7

1
1.1

2
2.2

3
2.2

1
1.5

2
2.9

-

-

-

Would use as research/part of my research

6
3.4

1
1.1

5
5.6

6
4.4

1
1.5

5
7.1

-

-

-

To the point/Straightforward

4
2.2

1
1.1

3
3.3

4
2.9

1
1.5

3
4.3

-

-

-

They provide a phone number

1
0.6

1
1.1

-

-

-

-

1
2.4

1
4.8

-

Want more information (general)

2
1.1

-

2
2.2

2
1.5

-

2
2.9

-

-

-

It's complete/comprehensive/covers everything

3
1.7

1
1.1

2
2.2

3
2.2

1
1.5

2
2.9

-

-

-

Have lots of followers

2
1.1

1
1.1

1
1.1

-

-

-

2
4.9

1
4.8

1
5.0

Other Reasons (Net)

EXHIBIT B -1850-

Page 24
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 8
Q.3a/b Why Select Compamy in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Considered Lagal Zoom

178
100.0

88
100.0

90
100.0

137
100.0

67
100.0

70
100.0

41
100.0

21
100.0

20
100.0

3
1.7

2
2.3

1
1.1

1
0.7

-

1
1.4

2
4.9

2
9.5

-

-

-

-

-

-

-

-

-

-

Helpful

2
1.1

-

2
2.2

2
1.5

-

2
2.9

-

-

-

Liked the phrase "Are All These Forms Legal"

5
2.8

1
1.1

4
4.4

-

-

-

5
12.2

1
4.8

4
20.0

-

-

-

-

-

-

-

-

-

2
1.1

2
2.3

-

2
1.5

2
3.0

-

-

-

-

Negative Comments (Net)

2
1.1

1
1.1

1
1.1

1
0.7

1
1.5

-

1
2.4

-

1
5.0

All negative mentions

-

-

-

-

-

-

-

-

-

Don't know

1
0.6

-

1
1.1

-

-

-

1
2.4

-

1
5.0

No answer

1
0.6

1
1.1

-

1
0.7

1
1.5

-

-

-

-

Visually appealing/Catchy looking
Good for/aimed at small business

Is legally binding
Other mentions

EXHIBIT B -1851-

Page 25
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 9
Q.4a Online Legal Services Companies not initially chosen but would be interested in
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.incorporate.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control - www.legalzoom.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.rocketlawyer.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.bizfilings.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control - www.incfile.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.incforfree.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.delawareinc.com

327
100.0

157
100.0

170
100.0

112
100.0

49
100.0

63
100.0

215
100.0

108
100.0

107
100.0

28
8.6

16
10.2

12
7.1

28
25.0

16
32.7

12
19.0

-

-

-

285
100.0

145
100.0

140
100.0

70
100.0

37
100.0

33
100.0

215
100.0

108
100.0

107
100.0

24
8.4

13
9.0

11
7.9

24
34.3

13
35.1

11
33.3

-

-

-

350
100.0

175
100.0

175
100.0

135
100.0

67
100.0

68
100.0

215
100.0

108
100.0

107
100.0

20
5.7

10
5.7

10
5.7

20
14.8

10
14.9

10
14.7

-

-

-

369
100.0

183
100.0

186
100.0

154
100.0

75
100.0

79
100.0

215
100.0

108
100.0

107
100.0

18
4.9

8
4.4

10
5.4

18
11.7

8
10.7

10
12.7

-

-

-

368
100.0

184
100.0

184
100.0

153
100.0

76
100.0

77
100.0

215
100.0

108
100.0

107
100.0

10
2.7

7
3.8

3
1.6

10
6.5

7
9.2

3
3.9

-

-

-

379
100.0

191
100.0

188
100.0

164
100.0

83
100.0

81
100.0

215
100.0

108
100.0

107
100.0

17
4.5

5
2.6

12
6.4

17
10.4

5
6.0

12
14.8

-

-

-

402
100.0

202
100.0

200
100.0

187
100.0

94
100.0

93
100.0

215
100.0

108
100.0

107
100.0

10
2.5

8
4.0

2
1.0

10
5.3

8
8.5

2
2.2

-

-

-

EXHIBIT B -1852-

Page 26
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 9
Q.4a Online Legal Services Companies not initially chosen but would be interested in
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Online Legal Services NOT Chosen at Q2

415
100.0

207
100.0

208
100.0

200
100.0

99
100.0

101
100.0

215
100.0

108
100.0

107
100.0

6
1.4

4
1.9

2
1.0

6
3.0

4
4.0

2
2.0

-

-

-

416
100.0

209
100.0

207
100.0

201
100.0

101
100.0

100
100.0

215
100.0

108
100.0

107
100.0

2
0.5

1
0.5

1
0.5

2
1.0

1
1.0

1
1.0

-

-

-

405
100.0

206
100.0

199
100.0

190
100.0

98
100.0

92
100.0

215
100.0

108
100.0

107
100.0

6
1.5

4
1.9

2
1.0

6
3.2

4
4.1

2
2.2

-

-

-

356
100.0

186
100.0

170
100.0

141
100.0

78
100.0

63
100.0

215
100.0

108
100.0

107
100.0

18
5.1

11
5.9

7
4.1

18
12.8

11
14.1

7
11.1

-

-

-

411
100.0

205
100.0

206
100.0

207
100.0

104
100.0

103
100.0

204
100.0

101
100.0

103
100.0

2
0.5

1
0.5

1
0.5

-

-

-

2
1.0

1
1.0

1
1.0

Base:Online Legal Services NOT Chosen at Q2

399
100.0

201
100.0

198
100.0

207
100.0

104
100.0

103
100.0

192
100.0

97
100.0

95
100.0

Divorce Test and Control - www.lawdepot.com

4
1.0

4
2.0

-

-

-

-

4
2.1

4
4.1

-

Base:Online Legal Services NOT Chosen at Q2

398
100.0

202
100.0

196
100.0

207
100.0

104
100.0

103
100.0

191
100.0

98
100.0

93
100.0

9
2.3

4
2.0

5
2.6

-

-

-

9
4.7

4
4.1

5
5.4

Incorporation Test and Control - www.smallbiz.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.directincorporation.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.calfilings.com
Base:Online Legal Services NOT Chosen at Q2
Incorporation Test and Control www.mycorporation.com
Base:Online Legal Services NOT Chosen at Q2
Divorce Test and Control - www.3stepdivorce.com

Divorce Test and Control - www.rocketlawyer.com

EXHIBIT B -1853-

Page 27
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 9
Q.4a Online Legal Services Companies not initially chosen but would be interested in
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Online Legal Services NOT Chosen at Q2
Divorce Test and Control - www.completecase.com
Base:Online Legal Services NOT Chosen at Q2
Divorce Test and Control - www.divorcewriter.com
Base:Online Legal Services NOT Chosen at Q2
Divorce Test and Control - www.uslegalforms.com
Base:Online Legal Services NOT Chosen at Q2
Bill Of Sale Test and Control www.legalcontracts.com
Base:Online Legal Services NOT Chosen at Q2
Bill Of Sale Test and Control www.buyerpricer.com
Base:Online Legal Services NOT Chosen at Q2
Bill Of Sale Test and Control www.rocketlawyer.com
Base:Online Legal Services NOT Chosen at Q2
Bill Of Sale Test and Control www.jsbusinessproducts.btobsource.com

400
100.0

200
100.0

200
100.0

207
100.0

104
100.0

103
100.0

193
100.0

96
100.0

97
100.0

6
1.5

3
1.5

3
1.5

-

-

-

6
3.1

3
3.1

3
3.1

415
100.0

207
100.0

208
100.0

207
100.0

104
100.0

103
100.0

208
100.0

103
100.0

105
100.0

2
0.5

-

2
1.0

-

-

-

2
1.0

-

2
1.9

393
100.0

198
100.0

195
100.0

207
100.0

104
100.0

103
100.0

186
100.0

94
100.0

92
100.0

2
0.5

1
0.5

1
0.5

-

-

-

2
1.1

1
1.1

1
1.1

394
100.0

200
100.0

194
100.0

207
100.0

104
100.0

103
100.0

187
100.0

96
100.0

91
100.0

3
0.8

2
1.0

1
0.5

-

-

-

3
1.6

2
2.1

1
1.1

407
100.0

208
100.0

199
100.0

207
100.0

104
100.0

103
100.0

200
100.0

104
100.0

96
100.0

2
0.5

1
0.5

1
0.5

-

-

-

2
1.0

1
1.0

1
1.0

404
100.0

205
100.0

199
100.0

207
100.0

104
100.0

103
100.0

197
100.0

101
100.0

96
100.0

12
3.0

4
2.0

8
4.0

-

-

-

12
6.1

4
4.0

8
8.3

408
100.0

205
100.0

203
100.0

207
100.0

104
100.0

103
100.0

201
100.0

101
100.0

100
100.0

3
0.7

2
1.0

1
0.5

-

-

-

3
1.5

2
2.0

1
1.0

EXHIBIT B -1854-

Page 28
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 9
Q.4a Online Legal Services Companies not initially chosen but would be interested in
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Online Legal Services NOT Chosen at Q2
Bill Of Sale Test and Control www.officeconsultants.com
Base:Online Legal Services NOT Chosen at Q2
Lease Agreement Test and Control www.legalcontracts.com
Base:Online Legal Services NOT Chosen at Q2
Lease Agreement Test and Control www.rocketlawyer.com
Base:Online Legal Services NOT Chosen at Q2
Lease Agreement Test and Control www.ezlandlorrdforms.com
Base:Online Legal Services NOT Chosen at Q2
Lease Agreement Test and Control - www.biztree.com
Base:Online Legal Services NOT Chosen at Q2
Lease Agreement Test and Control www.totallegal.com
Base:Online Legal Services NOT Chosen at Q2
Lease Agreement Test and Control www.lawdepot.com

407
100.0

207
100.0

200
100.0

207
100.0

104
100.0

103
100.0

200
100.0

103
100.0

97
100.0

5
1.2

4
1.9

1
0.5

-

-

-

5
2.5

4
3.9

1
1.0

396
100.0

201
100.0

195
100.0

207
100.0

104
100.0

103
100.0

189
100.0

97
100.0

92
100.0

6
1.5

4
2.0

2
1.0

-

-

-

6
3.2

4
4.1

2
2.2

397
100.0

201
100.0

196
100.0

207
100.0

104
100.0

103
100.0

190
100.0

97
100.0

93
100.0

10
2.5

6
3.0

4
2.0

-

-

-

10
5.3

6
6.2

4
4.3

401
100.0

203
100.0

198
100.0

207
100.0

104
100.0

103
100.0

194
100.0

99
100.0

95
100.0

3
0.7

1
0.5

2
1.0

-

-

-

3
1.5

1
1.0

2
2.1

407
100.0

204
100.0

203
100.0

207
100.0

104
100.0

103
100.0

200
100.0

100
100.0

100
100.0

-

-

-

-

-

-

-

-

-

402
100.0

201
100.0

201
100.0

207
100.0

104
100.0

103
100.0

195
100.0

97
100.0

98
100.0

3
0.7

1
0.5

2
1.0

-

-

-

3
1.5

1
1.0

2
2.0

400
100.0

203
100.0

197
100.0

207
100.0

104
100.0

103
100.0

193
100.0

99
100.0

94
100.0

4
1.0

2
1.0

2
1.0

-

-

-

4
2.1

2
2.0

2
2.1

EXHIBIT B -1855-

Page 29
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 9
Q.4a Online Legal Services Companies not initially chosen but would be interested in
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Online Legal Services NOT Chosen at Q2
Power Of Attorney Test and Control www.legalzoom.com
Base:Online Legal Services NOT Chosen at Q2
Power Of Attorney Test and Control www.lawdepot.com
Base:Online Legal Services NOT Chosen at Q2
Power Of Attorney Test and Control www.totallegal.com
Base:Online Legal Services NOT Chosen at Q2
Power Of Attorney Test and Control www.rocketlawyer.com
Base:Online Legal Services NOT Chosen at Q2
Power Of Attorney Test and Control www.uniformpowerofattorney.com
None

381
100.0

191
100.0

190
100.0

207
100.0

104
100.0

103
100.0

174
100.0

87
100.0

87
100.0

1
0.3

1
0.5

-

-

-

-

1
0.6

1
1.1

-

398
100.0

197
100.0

201
100.0

207
100.0

104
100.0

103
100.0

191
100.0

93
100.0

98
100.0

5
1.3

5
2.5

-

-

-

-

5
2.6

5
5.4

-

406
100.0

202
100.0

204
100.0

207
100.0

104
100.0

103
100.0

199
100.0

98
100.0

101
100.0

9
2.2

5
2.5

4
2.0

-

-

-

9
4.5

5
5.1

4
4.0

403
100.0

204
100.0

199
100.0

207
100.0

104
100.0

103
100.0

196
100.0

100
100.0

96
100.0

5
1.2

2
1.0

3
1.5

-

-

-

5
2.6

2
2.0

3
3.1

404
100.0

201
100.0

203
100.0

207
100.0

104
100.0

103
100.0

197
100.0

97
100.0

100
100.0

2
0.5

2
1.0

-

-

-

-

2
1.0

2
2.1

-

135
32.0

61
28.8

74
35.2

88
42.5

37
35.6

51
49.5

47
21.9

24
22.2

23
21.5

EXHIBIT B -1856-

Page 30
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 10
Q.4b Why Not Select Company in Google Search - Rocket Laywer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Rocket Laywer

208
100.0

113
100.0

95
100.0

115
100.0

57
100.0

58
100.0

93
100.0

56
100.0

37
100.0

13
6.3

10
8.8

3
3.2

6
5.2

5
8.8

1
1.7

7
7.5

5
8.9

2
5.4

It's good/ok (general)

4
1.9

3
2.7

1
1.1

1
0.9

1
1.8

-

3
3.2

2
3.6

1
2.7

Have heard of them/have seen ads for them

1
0.5

1
0.9

-

1
0.9

1
1.8

-

-

-

-

Would have been my next/second choice

1
0.5

-

1
1.1

-

-

-

1
1.1

-

1
2.7

Sounds like they are knowledgeable

-

-

-

-

-

-

-

-

-

It's fast/easy/convenient

-

-

-

-

-

-

-

-

-

1
0.5

-

1
1.1

1
0.9

-

1
1.7

-

-

-

Like the name

-

-

-

-

-

-

-

-

-

Like the free aspect

-

-

-

-

-

-

-

-

-

6
2.9

6
5.3

-

3
2.6

3
5.3

-

3
3.2

3
5.4

-

Negative Comments (Grand-Net)

180
86.5

94
83.2

86
90.5

104
90.4

51
89.5

53
91.4

76
81.7

43
76.8

33
89.2

Don't Like the Name (Net)

69
33.2

36
31.9

33
34.7

31
27.0

13
22.8

18
31.0

38
40.9

23
41.1

15
40.5

17
8.2

12
10.6

5
5.3

5
4.3

2
3.5

3
5.2

12
12.9

10
17.9

2
5.4

Positive/Neutral Comments (Net)

Sounds legitimate

Other Positive mentions

The name/Don't like the name n/s

EXHIBIT B -1857-

Page 31
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 10
Q.4b Why Not Select Company in Google Search - Rocket Laywer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Rocket Laywer

208
100.0

113
100.0

95
100.0

115
100.0

57
100.0

58
100.0

93
100.0

56
100.0

37
100.0

Name is gimmicky/strange/weird/hokey

18
8.7

9
8.0

9
9.5

9
7.8

3
5.3

6
10.3

9
9.7

6
10.7

3
8.1

Name doesn't sound professional

10
4.8

5
4.4

5
5.3

7
6.1

4
7.0

3
5.2

3
3.2

1
1.8

2
5.4

Sounds cheesy

10
4.8

4
3.5

6
6.3

6
5.2

3
5.3

3
5.2

4
4.3

1
1.8

3
8.1

Sounds like a scam/trick

5
2.4

3
2.7

2
2.1

3
2.6

1
1.8

2
3.4

2
2.2

2
3.6

-

Name doesn't sound trustworthy

4
1.9

3
2.7

1
1.1

1
0.9

1
1.8

-

3
3.2

2
3.6

1
2.7

Doesn't sound serious

6
2.9

2
1.8

4
4.2

2
1.7

1
1.8

1
1.7

4
4.3

1
1.8

3
8.1

Sounds cheap

1
0.5

1
0.9

-

1
0.9

1
1.8

-

-

-

-

Doesn't sound reliable

1
0.5

-

1
1.1

-

-

-

1
1.1

-

1
2.7

Other Name mentions

3
1.4

2
1.8

1
1.1

2
1.7

1
1.8

1
1.7

1
1.1

1
1.8

-

5
2.4

3
2.7

2
2.1

4
3.5

2
3.5

2
3.4

1
1.1

1
1.8

-

1
0.5

-

1
1.1

1
0.9

-

1
1.7

-

-

-

-

-

-

-

-

-

-

-

-

4
1.9

3
2.7

1
1.1

3
2.6

2
3.5

1
1.7

1
1.1

1
1.8

-

Cost Related (Net)
More expensive/too expensive
It's not free/doesn't say free
Other Cost related mentions

EXHIBIT B -1858-

Page 32
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 10
Q.4b Why Not Select Company in Google Search - Rocket Laywer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Rocket Laywer

208
100.0

113
100.0

95
100.0

115
100.0

57
100.0

58
100.0

93
100.0

56
100.0

37
100.0

10
4.8

6
5.3

4
4.2

6
5.2

3
5.3

3
5.2

4
4.3

3
5.4

1
2.7

Didn't catch my attention/didn't notice it/
didn't look that far down

6
2.9

4
3.5

2
2.1

5
4.3

3
5.3

2
3.4

1
1.1

1
1.8

-

It's not the first one listed/not high up on
the list

5
2.4

3
2.7

2
2.1

3
2.6

2
3.5

1
1.7

2
2.2

1
1.8

1
2.7

Don't like the (look of) site/too plain

1
0.5

1
0.9

-

-

-

-

1
1.1

1
1.8

-

Insufficient Content (Net)

7
3.4

2
1.8

5
5.3

4
3.5

2
3.5

2
3.4

3
3.2

-

3
8.1

Not enough information

6
2.9

2
1.8

4
4.2

3
2.6

2
3.5

1
1.7

3
3.2

-

3
8.1

Too few choices/options

1
0.5

-

1
1.1

1
0.9

-

1
1.7

-

-

-

24
11.5

11
9.7

13
13.7

15
13.0

8
14.0

7
12.1

9
9.7

3
5.4

6
16.2

It says free/I don't trust/believe free offers

18
8.7

9
8.0

9
9.5

12
10.4

6
10.5

6
10.3

6
6.5

3
5.4

3
8.1

Concerned about accuracy/quality of the
service

3
1.4

1
0.9

2
2.1

1
0.9

1
1.8

-

2
2.2

-

2
5.4

Concerned it isn't legitimate

2
1.0

-

2
2.1

1
0.9

-

1
1.7

1
1.1

-

1
2.7

Seems/Looks dishonest/not trustworthy

1
0.5

1
0.9

-

1
0.9

1
1.8

-

-

-

-

3
1.4

2
1.8

1
1.1

2
1.7

1
1.8

1
1.7

1
1.1

1
1.8

-

Visual Impact (Net)

Don't Trust It (Net)

Miscellaneous
(Just) not interested n/s

EXHIBIT B -1859-

Page 33
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 10
Q.4b Why Not Select Company in Google Search - Rocket Laywer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Rocket Laywer

208
100.0

113
100.0

95
100.0

115
100.0

57
100.0

58
100.0

93
100.0

56
100.0

37
100.0

38
18.3

20
17.7

18
18.9

38
33.0

20
35.1

18
31.0

-

-

-

Not familiar with them/Never heard of them

12
5.8

5
4.4

7
7.4

7
6.1

3
5.3

4
6.9

5
5.4

2
3.6

3
8.1

It's a paid ad

6
2.9

5
4.4

1
1.1

-

-

-

6
6.5

5
8.9

1
2.7

Had already picked enough/didn't need any more
picks

4
1.9

3
2.7

1
1.1

1
0.9

1
1.8

-

3
3.2

2
3.6

1
2.7

Prefer another site/Liked another better

2
1.0

-

2
2.1

-

-

-

2
2.2

-

2
5.4

Have had bad experiences/heard bad things
about them

3
1.4

3
2.7

-

1
0.9

1
1.8

-

2
2.2

2
3.6

-

Didn't sound like it met my needs/didn't have
what I'm looking for

1
0.5

1
0.9

-

-

-

-

1
1.1

1
1.8

-

Wasn't clear/was difficult to understand

2
1.0

1
0.9

1
1.1

-

-

-

2
2.2

1
1.8

1
2.7

Not interested in doing it fast/sounds like
impulse buying

1
0.5

1
0.9

-

1
0.9

1
1.8

-

-

-

-

-

-

-

-

-

-

-

-

-

8
3.8

4
3.5

4
4.2

4
3.5

1
1.8

3
5.2

4
4.3

3
5.4

1
2.7

No reason

6
2.9

4
3.5

2
2.1

2
1.7

-

2
3.4

4
4.3

4
7.1

-

Don't know

4
1.9

2
1.8

2
2.1

1
0.9

-

1
1.7

3
3.2

2
3.6

1
2.7

Doesn't apply to/mention my state/Says it's
for California/Delaware

Don't like the do it yourself approach
Other Miscellaneous Negative mentions

EXHIBIT B -1860-

Page 34
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 10
Q.4b Why Not Select Company in Google Search - Rocket Laywer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Rocket Laywer
No answer

208
100.0

113
100.0

95
100.0

115
100.0

57
100.0

58
100.0

93
100.0

56
100.0

37
100.0

5
2.4

3
2.7

2
2.1

2
1.7

1
1.8

1
1.7

3
3.2

2
3.6

1
2.7

EXHIBIT B -1861-

Page 35
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 11
Q.4b Why Not Select Company in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Legal Zoom

56
100.0

29
100.0

27
100.0

46
100.0

24
100.0

22
100.0

10
100.0

5
100.0

5
100.0

11
19.6

5
17.2

6
22.2

11
23.9

5
20.8

6
27.3

-

-

-

It's good/ok (general)

2
3.6

2
6.9

-

2
4.3

2
8.3

-

-

-

-

Have heard of them/have seen ads for them

2
3.6

-

2
7.4

2
4.3

-

2
9.1

-

-

-

Would have been my next/second choice

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

Sounds like they are knowledgeable

2
3.6

1
3.4

1
3.7

2
4.3

1
4.2

1
4.5

-

-

-

-

-

-

-

-

-

-

-

-

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

Like the name

-

-

-

-

-

-

-

-

-

Like the free aspect

-

-

-

-

-

-

-

-

-

3
5.4

2
6.9

1
3.7

3
6.5

2
8.3

1
4.5

-

-

-

Negative Comments (Grand-Net)

32
57.1

17
58.6

15
55.6

29
63.0

16
66.7

13
59.1

3
30.0

1
20.0

2
40.0

Don't Like the Name (Net)

6
10.7

3
10.3

3
11.1

5
10.9

2
8.3

3
13.6

1
10.0

1
20.0

-

-

-

-

-

-

-

-

-

-

Positive/Neutral Comments (Net)

It's fast/easy/convenient
Sounds legitimate

Other Positive mentions

The name/Don't like the name n/s

EXHIBIT B -1862-

Page 36
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 11
Q.4b Why Not Select Company in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Legal Zoom

56
100.0

29
100.0

27
100.0

46
100.0

24
100.0

22
100.0

10
100.0

5
100.0

5
100.0

Name is gimmicky/strange/weird/hokey

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

Name doesn't sound professional

1
1.8

1
3.4

-

1
2.2

1
4.2

-

-

-

-

Sounds cheesy

-

-

-

-

-

-

-

-

-

Sounds like a scam/trick

-

-

-

-

-

-

-

-

-

Name doesn't sound trustworthy

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

Doesn't sound serious

1
1.8

1
3.4

-

-

-

-

1
10.0

1
20.0

-

Sounds cheap

1
1.8

1
3.4

-

1
2.2

1
4.2

-

-

-

-

-

-

-

-

-

-

-

-

-

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

2
3.6

1
3.4

1
3.7

2
4.3

1
4.2

1
4.5

-

-

-

2
3.6

1
3.4

1
3.7

2
4.3

1
4.2

1
4.5

-

-

-

It's not free/doesn't say free

-

-

-

-

-

-

-

-

-

Other Cost related mentions

-

-

-

-

-

-

-

-

-

Doesn't sound reliable
Other Name mentions
Cost Related (Net)
More expensive/too expensive

EXHIBIT B -1863-

Page 37
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 11
Q.4b Why Not Select Company in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Legal Zoom

56
100.0

29
100.0

27
100.0

46
100.0

24
100.0

22
100.0

10
100.0

5
100.0

5
100.0

10
17.9

7
24.1

3
11.1

10
21.7

7
29.2

3
13.6

-

-

-

9
16.1

6
20.7

3
11.1

9
19.6

6
25.0

3
13.6

-

-

-

It's not the first one listed/not high up on
the list

1
1.8

1
3.4

-

1
2.2

1
4.2

-

-

-

-

Don't like the (look of) site/too plain

1
1.8

1
3.4

-

1
2.2

1
4.2

-

-

-

-

Insufficient Content (Net)

5
8.9

2
6.9

3
11.1

5
10.9

2
8.3

3
13.6

-

-

-

Not enough information

4
7.1

2
6.9

2
7.4

4
8.7

2
8.3

2
9.1

-

-

-

Too few choices/options

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

-

-

-

-

-

-

-

-

-

It says free/I don't trust/believe free offers

-

-

-

-

-

-

-

-

-

Concerned about accuracy/quality of the
service

-

-

-

-

-

-

-

-

-

Concerned it isn't legitimate

-

-

-

-

-

-

-

-

-

Seems/Looks dishonest/not trustworthy

-

-

-

-

-

-

-

-

-

2
3.6

2
6.9

-

2
4.3

2
8.3

-

-

-

-

Visual Impact (Net)
Didn't catch my attention/didn't notice it/
didn't look that far down

Don't Trust It (Net)

Miscellaneous
(Just) not interested n/s

EXHIBIT B -1864-

Page 38
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 11
Q.4b Why Not Select Company in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Legal Zoom

56
100.0

29
100.0

27
100.0

46
100.0

24
100.0

22
100.0

10
100.0

5
100.0

5
100.0

-

-

-

-

-

-

-

-

-

Not familiar with them/Never heard of them

2
3.6

1
3.4

1
3.7

2
4.3

1
4.2

1
4.5

-

-

-

It's a paid ad

1
1.8

-

1
3.7

-

-

-

1
10.0

-

1
20.0

-

-

-

-

-

-

-

-

-

Prefer another site/Liked another better

1
1.8

-

1
3.7

-

-

-

1
10.0

-

1
20.0

Have had bad experiences/heard bad things
about them

2
3.6

1
3.4

1
3.7

2
4.3

1
4.2

1
4.5

-

-

-

Didn't sound like it met my needs/didn't have
what I'm looking for

-

-

-

-

-

-

-

-

-

Wasn't clear/was difficult to understand

-

-

-

-

-

-

-

-

-

Not interested in doing it fast/sounds like
impulse buying

-

-

-

-

-

-

-

-

-

Don't like the do it yourself approach

-

-

-

-

-

-

-

-

-

1
1.8

-

1
3.7

1
2.2

-

1
4.5

-

-

-

No reason

3
5.4

1
3.4

2
7.4

3
6.5

1
4.2

2
9.1

-

-

-

Don't know

2
3.6

2
6.9

-

2
4.3

2
8.3

-

-

-

-

Doesn't apply to/mention my state/Says it's
for California/Delaware

Had already picked enough/didn't need any more
picks

Other Miscellaneous Negative mentions

EXHIBIT B -1865-

Page 39
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 11
Q.4b Why Not Select Company in Google Search - Legal Zoom
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did Not Consider Legal Zoom
No answer

56
100.0

29
100.0

27
100.0

46
100.0

24
100.0

22
100.0

10
100.0

5
100.0

5
100.0

8
14.3

4
13.8

4
14.8

1
2.2

-

1
4.5

7
70.0

4
80.0

3
60.0

EXHIBIT B -1866-

Page 40
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 12
Q.B5a Incorporation Service:Awareness of Google ad for Rocket Lawyer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorparation Service:Did Not Consider Rocket
Lawyer

115
100.0

57
100.0

58
100.0

115
100.0

57
100.0

58
100.0

-

-

-

Yes

69
60.0

32
56.1

37
63.8

69
60.0

32
56.1

37
63.8

-

-

-

No

37
32.2

19
33.3

18
31.0

37
32.2

19
33.3

18
31.0

-

-

-

9
7.8

6
10.5

3
5.2

9
7.8

6
10.5

3
5.2

-

-

-

115
100.0

57
100.0

58
100.0

115
100.0

57
100.0

58
100.0

-

-

-

I don't know
Sigma

EXHIBIT B -1867-

Page 41
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 13
Q.B5b What recalled in Rocket Lawyer Google Ad
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Recall Rocket Lawyer Ad

69
100.0

32
100.0

37
100.0

69
100.0

32
100.0

37
100.0

-

-

-

51
73.9

27
84.4

24
64.9

51
73.9

27
84.4

24
64.9

-

-

-

20
29.0

11
34.4

9
24.3

20
29.0

11
34.4

9
24.3

-

-

-

18
26.1

11
34.4

7
18.9

18
26.1

11
34.4

7
18.9

-

-

-

2
2.9

-

2
5.4

2
2.9

-

2
5.4

-

-

-

Cost Related (Net)

13
18.8

5
15.6

8
21.6

13
18.8

5
15.6

8
21.6

-

-

-

It's inexpensive

5
7.2

3
9.4

2
5.4

5
7.2

3
9.4

2
5.4

-

-

-

No fees

3
4.3

-

3
8.1

3
4.3

-

3
8.1

-

-

-

It's free

4
5.8

1
3.1

3
8.1

4
5.8

1
3.1

3
8.1

-

-

-

Other Cost Related mentions

1
1.4

1
3.1

-

1
1.4

1
3.1

-

-

-

-

1
1.4

1
3.1

-

1
1.4

1
3.1

-

-

-

-

7
10.1

5
15.6

2
5.4

7
10.1

5
15.6

2
5.4

-

-

-

It's fast

6
8.7

3
9.4

3
8.1

6
8.7

3
9.4

3
8.1

-

-

-

It's easy

1
1.4

1
3.1

-

1
1.4

1
3.1

-

-

-

-

Positive/Neutral Comments (Grand-Net)
Just Recall Name (Net)
(Just) recall the name
Has the word Rocket in name

Miscellaneous
Looks good/great (general)
It's for California/based in California

EXHIBIT B -1868-

Page 42
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 13
Q.B5b What recalled in Rocket Lawyer Google Ad
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Recall Rocket Lawyer Ad

69
100.0

32
100.0

37
100.0

69
100.0

32
100.0

37
100.0

-

-

-

Helps with incorporation

8
11.6

3
9.4

5
13.5

8
11.6

3
9.4

5
13.5

-

-

-

Other mentions

7
10.1

3
9.4

4
10.8

7
10.1

3
9.4

4
10.8

-

-

-

7
10.1

2
6.3

5
13.5

7
10.1

2
6.3

5
13.5

-

-

-

Don't like the name/Name is cheesy

5
7.2

1
3.1

4
10.8

5
7.2

1
3.1

4
10.8

-

-

-

Recall the name sounded unprofessional/childish

2
2.9

1
3.1

1
2.7

2
2.9

1
3.1

1
2.7

-

-

-

10
14.5

3
9.4

7
18.9

10
14.5

3
9.4

7
18.9

-

-

-

2
2.9

-

2
5.4

2
2.9

-

2
5.4

-

-

-

Negative Comments (Net)

Nothing (really)
No answer

EXHIBIT B -1869-

Page 43
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

179
86.5

90
86.5

89
86.4

179
86.5

90
86.5

89
86.4

-

-

-

28
13.5

13
12.5

15
14.6

28
13.5

13
12.5

15
14.6

-

-

-

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

Free access to create one document

-

-

-

-

-

-

-

-

-

Allowed to retain documents created (during
free trial)

-

-

-

-

-

-

-

-

-

Free access to print documents

-

-

-

-

-

-

-

-

-

27
13.0

13
12.5

14
13.6

27
13.0

13
12.5

14
13.6

-

-

-

Free trial for a week

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

Free trial

13
6.3

9
8.7

4
3.9

13
6.3

9
8.7

4
3.9

-

-

-

Free trial for a month

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

It's free/it said "free"

10
4.8

4
3.8

6
5.8

10
4.8

4
3.8

6
5.8

-

-

-

-

-

-

-

-

-

-

-

-

Positive/Neutral Comments (Grand-Net)
Mentioned Free Trial (Net)
Free access to documents/printing during free
trial (sub-net)
Free access to create documents/forms

Other mentioned free trial (subnet)

Free trial for 2 weeks

EXHIBIT B -1870-

Page 44
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Free trial for a time period/limited time
period

2
1.0

-

2
1.9

2
1.0

-

2
1.9

-

-

-

Other Free Trial mentions

1
0.5

1
1.0

-

1
0.5

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

-

One week

-

-

-

-

-

-

-

-

-

One month

-

-

-

-

-

-

-

-

-

A short time n/s

-

-

-

-

-

-

-

-

-

Other Mentioned Time Period But Not Free Trial

-

-

-

-

-

-

-

-

-

35
16.9

15
14.4

20
19.4

35
16.9

15
14.4

20
19.4

-

-

-

9
4.3

5
4.8

4
3.9

9
4.3

5
4.8

4
3.9

-

-

-

You're charged/you have to pay n/s

3
1.4

2
1.9

1
1.0

3
1.4

2
1.9

1
1.0

-

-

-

You are charged monthly (no mention of
price)

5
2.4

2
1.9

3
2.9

5
2.4

2
1.9

3
2.9

-

-

-

You are charged if you don't cancel/You can
cancel or start paying

2
1.0

2
1.9

-

2
1.0

2
1.9

-

-

-

-

-

-

-

-

-

-

-

-

-

Time Period Without Mentioning Free Trial (Net)

Happens After Trial Period (Net)
You're Charged/Credit Card is Charged (subnet)

Your credit card is charged/they start
billing your credit card

EXHIBIT B -1871-

Page 45
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

8
3.9

3
2.9

5
4.9

8
3.9

3
2.9

5
4.9

-

-

-

Pay $19.95/$20 per month

-

-

-

-

-

-

-

-

-

Pay $39.95/$40 per month

8
3.9

3
2.9

5
4.9

8
3.9

3
2.9

5
4.9

-

-

-

Pay $17.95/$18 per month

-

-

-

-

-

-

-

-

-

Pay $19.95/$20 n/s

-

-

-

-

-

-

-

-

-

Pay $9.99 per month

-

-

-

-

-

-

-

-

-

Other Specific Amounts Charged After Trial

-

-

-

-

-

-

-

-

-

20
9.7

10
9.6

10
9.7

20
9.7

10
9.6

10
9.7

-

-

-

-

-

-

-

-

-

-

-

-

Different payment options

6
2.9

2
1.9

4
3.9

6
2.9

2
1.9

4
3.9

-

-

-

You can pay more for additional features/
information/services

15
7.2

8
7.7

7
6.8

15
7.2

8
7.7

7
6.8

-

-

-

6
2.9

2
1.9

4
3.9

6
2.9

2
1.9

4
3.9

-

-

-

4
1.9

1
1.0

3
2.9

4
1.9

1
1.0

3
2.9

-

-

-

Specific Amount You Will Be Charged (subnet)

Various Payment Options (subnet)
Can choose monthly or annual service

Other Happens After Trial (subnet)
It's a subscription, membership/requires a
subscription, membership n/s

EXHIBIT B -1872-

Page 46
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

2
1.0

1
1.0

1
1.0

2
1.0

1
1.0

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

47
22.7

23
22.1

24
23.3

47
22.7

23
22.1

24
23.3

-

-

-

27
13.0

9
8.7

18
17.5

27
13.0

9
8.7

18
17.5

-

-

-

Costs $90

21
10.1

6
5.8

15
14.6

21
10.1

6
5.8

15
14.6

-

-

-

Costs $60

3
1.4

1
1.0

2
1.9

3
1.4

1
1.0

2
1.9

-

-

-

Costs $500

4
1.9

3
2.9

1
1.0

4
1.9

3
2.9

1
1.0

-

-

-

Costs $99/$99.95

3
1.4

1
1.0

2
1.9

3
1.4

1
1.0

2
1.9

-

-

-

21
10.1

14
13.5

7
6.8

21
10.1

14
13.5

7
6.8

-

-

-

It's a fair/reasonable offer

7
3.4

5
4.8

2
1.9

7
3.4

5
4.8

2
1.9

-

-

-

Good cost/price

11
5.3

7
6.7

4
3.9

11
5.3

7
6.7

4
3.9

-

-

-

Other Cost

3
1.4

2
1.9

1
1.0

3
1.4

2
1.9

1
1.0

-

-

-

28
13.5

14
13.5

14
13.6

28
13.5

14
13.5

14
13.6

-

-

-

You can cancel at any time
Other Happens After Trial Period
Other Cost Related (Net)
Specific Amount Charged for Selected Services
(subnet)

Good/Reasonable Cost (subnet)

Good for specific (legal) uses (Net)

EXHIBIT B -1873-

Page 47
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

19
9.2

8
7.7

11
10.7

19
9.2

8
7.7

11
10.7

-

-

-

Landlord/tenant issues

-

-

-

-

-

-

-

-

-

Estate planning

-

-

-

-

-

-

-

-

-

10
4.8

3
2.9

7
6.8

10
4.8

3
2.9

7
6.8

-

-

-

-

-

-

-

-

-

-

-

-

1
0.5

1
1.0

-

1
0.5

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

-

4
1.9

2
1.9

2
1.9

4
1.9

2
1.9

2
1.9

-

-

-

88
42.5

48
46.2

40
38.8

88
42.5

48
46.2

40
38.8

-

-

-

It's easy/simple to use

51
24.6

31
29.8

20
19.4

51
24.6

31
29.8

20
19.4

-

-

-

Guides you through step-by-step using (simple)
instructions/questions

40
19.3

19
18.3

21
20.4

40
19.3

19
18.3

21
20.4

-

-

-

Clear/straightforward/concise

13
6.3

5
4.8

8
7.8

13
6.3

5
4.8

8
7.8

-

-

-

It's fast

12
5.8

4
3.8

8
7.8

12
5.8

4
3.8

8
7.8

-

-

-

Incorporation/forming a business or
organization

Delivery of tax ID number
Family law
Offers E-signature
Bill of sale
Other specific (legal) uses
Fast/Easy To Use (Net)

EXHIBIT B -1874-

Page 48
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

8
3.9

5
4.8

3
2.9

8
3.9

5
4.8

3
2.9

-

-

-

33
15.9

13
12.5

20
19.4

33
15.9

13
12.5

20
19.4

-

-

-

2
1.0

-

2
1.9

2
1.0

-

2
1.9

-

-

-

23
11.1

9
8.7

14
13.6

23
11.1

9
8.7

14
13.6

-

-

-

Helpful

2
1.0

1
1.0

1
1.0

2
1.0

1
1.0

1
1.0

-

-

-

Informative

7
3.4

3
2.9

4
3.9

7
3.4

3
2.9

4
3.9

-

-

-

Professional

2
1.0

2
1.9

-

2
1.0

2
1.9

-

-

-

-

Ability to customize

-

-

-

-

-

-

-

-

-

Ability to store documents (securely) in a
central location for easy retrieval

-

-

-

-

-

-

-

-

-

5
2.4

1
1.0

4
3.9

5
2.4

1
1.0

4
3.9

-

-

-

Access to create documents/forms (no mention
of free)

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

Forms are available for every state (no
mention of free)

4
1.9

1
1.0

3
2.9

4
1.9

1
1.0

3
2.9

-

-

-

-

-

-

-

-

-

-

-

-

Offers rush filing
Other Service Features (Net)
Would work well/effectively
It's comprehensive/complete/has everything

Availability of Documents and Printing (without
Mentioning free Trial) (Net)

Access to print documents (no mention of free)

EXHIBIT B -1875-

Page 49
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

-

-

-

-

-

-

-

-

-

16
7.7

10
9.6

6
5.8

16
7.7

10
9.6

6
5.8

-

-

-

Has online help/chat assistance/800# help

15
7.2

4
3.8

11
10.7

15
7.2

4
3.8

11
10.7

-

-

-

Worth a try/could try it out

3
1.4

3
2.9

-

3
1.4

3
2.9

-

-

-

-

Legal assistance available/(Local) lawyer
available to help review contracts

4
1.9

-

4
3.9

4
1.9

-

4
3.9

-

-

-

Trial offer (no mention of free)

7
3.4

4
3.8

3
2.9

7
3.4

4
3.8

3
2.9

-

-

-

Nice, appealing layout

6
2.9

2
1.9

4
3.9

6
2.9

2
1.9

4
3.9

-

-

-

Good reviews/ recommended by reputable
publications

4
1.9

2
1.9

2
1.9

4
1.9

2
1.9

2
1.9

-

-

-

Use it once/Tell them to use it one time

-

-

-

-

-

-

-

-

-

Reliable

-

-

-

-

-

-

-

-

-

Trustworthy

1
0.5

1
1.0

-

1
0.5

1
1.0

-

-

-

-

Other Miscellaneous mentions

5
2.4

1
1.0

4
3.9

5
2.4

1
1.0

4
3.9

-

-

-

71
34.3

31
29.8

40
38.8

71
34.3

31
29.8

40
38.8

-

-

-

Access to create one document (no mention of
free)
Miscellaneous
It's good/nice (general)

Negative Comments (Net)

EXHIBIT B -1876-

Page 50
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

5
2.4

-

5
4.9

5
2.4

-

5
4.9

-

-

-

Would say don't do it/don't use it

4
1.9

-

4
3.9

4
1.9

-

4
3.9

-

-

-

Don't like free trials

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

46
22.2

20
19.2

26
25.2

46
22.2

20
19.2

26
25.2

-

-

-

15
7.2

4
3.8

11
10.7

15
7.2

4
3.8

11
10.7

-

-

-

22
10.6

12
11.5

10
9.7

22
10.6

12
11.5

10
9.7

-

-

-

Too expensive

7
3.4

4
3.8

3
2.9

7
3.4

4
3.8

3
2.9

-

-

-

Don't like extra/ hidden fees/costs

7
3.4

3
2.9

4
3.9

7
3.4

3
2.9

4
3.9

-

-

-

Have to remember to cancel or you get charged

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

11
5.3

4
3.8

7
6.8

11
5.3

4
3.8

7
6.8

-

-

-

You have to give them your credit card
information

3
1.4

2
1.9

1
1.0

3
1.4

2
1.9

1
1.0

-

-

-

It's a scam/trick/joke

5
2.4

1
1.0

4
3.9

5
2.4

1
1.0

4
3.9

-

-

-

Would Not Recommend (subnet)

Don't like prepaid legal
Cost-Related (subnet)
It's not (really) free
Need to pay state fees/there are fees, costs
to file (during the trial)

Security/Trust Issues (subnet)

EXHIBIT B -1877-

Page 51
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Not trustworthy

2
1.0

-

2
1.9

2
1.0

-

2
1.9

-

-

-

It's deceiving

2
1.0

1
1.0

1
1.0

2
1.0

1
1.0

1
1.0

-

-

-

17
8.2

5
4.8

12
11.7

17
8.2

5
4.8

12
11.7

-

-

-

Need more information about membership/
services/prices

8
3.9

2
1.9

6
5.8

8
3.9

2
1.9

6
5.8

-

-

-

Find some terms of membership/services/prices
confusing

13
6.3

3
2.9

10
9.7

13
6.3

3
2.9

10
9.7

-

-

-

24
11.6

9
8.7

15
14.6

24
11.6

9
8.7

15
14.6

-

-

-

-

-

-

-

-

-

-

-

-

Don't like company name/Rocket Lawyer name

3
1.4

2
1.9

1
1.0

3
1.4

2
1.9

1
1.0

-

-

-

Creating documents/using site seems

5
2.4

4
3.8

1
1.0

5
2.4

4
3.8

1
1.0

-

-

-

Similar to other sites such as TurboTax and
Legal Zoom

4
1.9

1
1.0

3
2.9

4
1.9

1
1.0

3
2.9

-

-

-

Google search description/ads are confusing/
not appealing

11
5.3

3
2.9

8
7.8

11
5.3

3
2.9

8
7.8

-

-

-

-

-

-

-

-

-

-

-

-

4
1.9

1
1.0

3
2.9

4
1.9

1
1.0

3
2.9

-

-

-

Offer is Lacking Information/Confusing (subnet)

Other Negative Mentions (subnet)
It's not good

Just not interested

complex

If you decline membership after trial, your
created document is read-only
Other Negative Comments

EXHIBIT B -1878-

Page 52
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 14
Q.B7/B8 Incorporation Service: About Incorporation Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

None/Nothing

6
2.9

5
4.8

1
1.0

6
2.9

5
4.8

1
1.0

-

-

-

Don't Know/No Answer (Net)

5
2.4

3
2.9

2
1.9

5
2.4

3
2.9

2
1.9

-

-

-

Don't know

4
1.9

3
2.9

1
1.0

4
1.9

3
2.9

1
1.0

-

-

-

No answer

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

EXHIBIT B -1879-

Page 53
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 15
Q.B9 Incorporation Service: Free Incorporation
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Yes

135
65.2

60
57.7

75
72.8

135
65.2

60
57.7

75
72.8

-

-

-

No

29
14.0

16
15.4

13
12.6

29
14.0

16
15.4

13
12.6

-

-

-

I don't know

43
20.8

28
26.9

15
14.6

43
20.8

28
26.9

15
14.6

-

-

-

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Sigma

EXHIBIT B -1880-

Page 54
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 16
Q.B10a Incorporation Service: State Fees with free trial offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Yes

144
69.6

73
70.2

71
68.9

144
69.6

73
70.2

71
68.9

-

-

-

No

29
14.0

14
13.5

15
14.6

29
14.0

14
13.5

15
14.6

-

-

-

Don't know

34
16.4

17
16.3

17
16.5

34
16.4

17
16.3

17
16.5

-

-

-

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Sigma

EXHIBIT B -1881-

Page 55
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 17
Q.B10a Incorporation Service: State Fees with free trial offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service - Total Answering

173
100.0

87
100.0

86
100.0

173
100.0

87
100.0

86
100.0

-

-

-

Yes

144
83.2

73
83.9

71
82.6

144
83.2

73
83.9

71
82.6

-

-

-

No

29
16.8

14
16.1

15
17.4

29
16.8

14
16.1

15
17.4

-

-

-

-

-

-

-

-

-

-

-

-

173
100.0

87
100.0

86
100.0

173
100.0

87
100.0

86
100.0

-

-

-

Don't know
Sigma

EXHIBIT B -1882-

Page 56
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 18
Q.10b-1 Incorporation Service:How State Feed Apply v1
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Incorporation Service and State Fees
with free trial offer

144
100.0

73
100.0

71
100.0

144
100.0

73
100.0

71
100.0

-

-

-

71
49.3

39
53.4

32
45.1

71
49.3

39
53.4

32
45.1

-

-

-

Only if you incorporate online

12
8.3

10
13.7

2
2.8

12
8.3

10
13.7

2
2.8

-

-

-

Only if you drop off the incorporation papers at
the state's office

4
2.8

2
2.7

2
2.8

4
2.8

2
2.7

2
2.8

-

-

-

Only if you mail in your incorporation papers

6
4.2

2
2.7

4
5.6

6
4.2

2
2.7

4
5.6

-

-

-

51
35.4

20
27.4

31
43.7

51
35.4

20
27.4

31
43.7

-

-

-

144
100.0

73
100.0

71
100.0

144
100.0

73
100.0

71
100.0

-

-

-

To all businesses that you want to incorporate
regardless of how you chose to file your
incorporation papers

I don't know
Sigma

EXHIBIT B -1883-

Page 57
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 19
Q.B10b-2 Incorporation Service:How State Feed Apply v2
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Incorporation Service and State Fees
with free trial offer

144
100.0

73
100.0

71
100.0

144
100.0

73
100.0

71
100.0

-

-

-

Only if you incorporate through this particular
online legal services company

11
7.6

7
9.6

4
5.6

11
7.6

7
9.6

4
5.6

-

-

-

If you incorporate through this and some other
online legal services companies but not all online
legal services companies

18
12.5

8
11.0

10
14.1

18
12.5

8
11.0

10
14.1

-

-

-

If you incorporate through any online legal
services company

59
41.0

32
43.8

27
38.0

59
41.0

32
43.8

27
38.0

-

-

-

I don't know

56
38.9

26
35.6

30
42.3

56
38.9

26
35.6

30
42.3

-

-

-

144
100.0

73
100.0

71
100.0

144
100.0

73
100.0

71
100.0

-

-

-

Sigma

EXHIBIT B -1884-

Page 58
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

186
86.5

89
82.4

97
90.7

-

-

-

186
86.5

89
82.4

97
90.7

81
37.7

43
39.8

38
35.5

-

-

-

81
37.7

43
39.8

38
35.5

16
7.4

11
10.2

5
4.7

-

-

-

16
7.4

11
10.2

5
4.7

Free access to create documents/forms

9
4.2

6
5.6

3
2.8

-

-

-

9
4.2

6
5.6

3
2.8

Free access to create one document

4
1.9

3
2.8

1
0.9

-

-

-

4
1.9

3
2.8

1
0.9

Allowed to retain documents created (during
free trial)

5
2.3

3
2.8

2
1.9

-

-

-

5
2.3

3
2.8

2
1.9

-

-

-

-

-

-

-

-

-

74
34.4

38
35.2

36
33.6

-

-

-

74
34.4

38
35.2

36
33.6

Free trial for a week

29
13.5

18
16.7

11
10.3

-

-

-

29
13.5

18
16.7

11
10.3

Free trial

35
16.3

17
15.7

18
16.8

-

-

-

35
16.3

17
15.7

18
16.8

Free trial for a month

5
2.3

-

5
4.7

-

-

-

5
2.3

-

5
4.7

It's free/it said "free"

3
1.4

3
2.8

-

-

-

-

3
1.4

3
2.8

-

-

-

-

-

-

-

-

-

-

Positive/Neutral Comments (Grand-Net)
Mentioned Free Trial (Net)
Free access to documents/printing during free
trial (sub-net)

Free access to print documents
Other mentioned free trial (subnet)

Free trial for 2 weeks

EXHIBIT B -1885-

Page 59
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

Free trial for a time period/limited time
period

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

Other Free Trial mentions

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

One month

-

-

-

-

-

-

-

-

-

A short time n/s

-

-

-

-

-

-

-

-

-

Other Mentioned Time Period But Not Free Trial

-

-

-

-

-

-

-

-

-

58
27.0

30
27.8

28
26.2

-

-

-

58
27.0

30
27.8

28
26.2

22
10.2

11
10.2

11
10.3

-

-

-

22
10.2

11
10.2

11
10.3

You're charged/you have to pay n/s

11
5.1

7
6.5

4
3.7

-

-

-

11
5.1

7
6.5

4
3.7

You are charged monthly (no mention of
price)

6
2.8

3
2.8

3
2.8

-

-

-

6
2.8

3
2.8

3
2.8

You are charged if you don't cancel/You can
cancel or start paying

3
1.4

-

3
2.8

-

-

-

3
1.4

-

3
2.8

Your credit card is charged/they start
billing your credit card

3
1.4

1
0.9

2
1.9

-

-

-

3
1.4

1
0.9

2
1.9

Time Period Without Mentioning Free Trial (Net)
One week

Happens After Trial Period (Net)
You're Charged/Credit Card is Charged (subnet)

EXHIBIT B -1886-

Page 60
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

18
8.4

8
7.4

10
9.3

-

-

-

18
8.4

8
7.4

10
9.3

Pay $19.95/$20 per month

9
4.2

3
2.8

6
5.6

-

-

-

9
4.2

3
2.8

6
5.6

Pay $39.95/$40 per month

-

-

-

-

-

-

-

-

-

Pay $17.95/$18 per month

5
2.3

3
2.8

2
1.9

-

-

-

5
2.3

3
2.8

2
1.9

Pay $19.95/$20 n/s

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Pay $9.99 per month

5
2.3

3
2.8

2
1.9

-

-

-

5
2.3

3
2.8

2
1.9

Other Specific Amounts Charged After Trial

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

25
11.6

14
13.0

11
10.3

-

-

-

25
11.6

14
13.0

11
10.3

Can choose monthly or annual service

11
5.1

7
6.5

4
3.7

-

-

-

11
5.1

7
6.5

4
3.7

Different payment options

14
6.5

7
6.5

7
6.5

-

-

-

14
6.5

7
6.5

7
6.5

You can pay more for additional features/
information/services

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

8
3.7

4
3.7

4
3.7

-

-

-

8
3.7

4
3.7

4
3.7

4
1.9

2
1.9

2
1.9

-

-

-

4
1.9

2
1.9

2
1.9

Specific Amount You Will Be Charged (subnet)

Various Payment Options (subnet)

Other Happens After Trial (subnet)
It's a subscription, membership/requires a
subscription, membership n/s

EXHIBIT B -1887-

Page 61
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

You can cancel at any time

3
1.4

2
1.9

1
0.9

-

-

-

3
1.4

2
1.9

1
0.9

Other Happens After Trial Period

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

17
7.9

5
4.6

12
11.2

-

-

-

17
7.9

5
4.6

12
11.2

-

-

-

-

-

-

-

-

-

Costs $90

-

-

-

-

-

-

-

-

-

Costs $60

-

-

-

-

-

-

-

-

-

Costs $500

-

-

-

-

-

-

-

-

-

Costs $99/$99.95

-

-

-

-

-

-

-

-

-

17
7.9

5
4.6

12
11.2

-

-

-

17
7.9

5
4.6

12
11.2

It's a fair/reasonable offer

9
4.2

3
2.8

6
5.6

-

-

-

9
4.2

3
2.8

6
5.6

Good cost/price

6
2.8

2
1.9

4
3.7

-

-

-

6
2.8

2
1.9

4
3.7

Other Cost

3
1.4

-

3
2.8

-

-

-

3
1.4

-

3
2.8

32
14.9

17
15.7

15
14.0

-

-

-

32
14.9

17
15.7

15
14.0

Other Cost Related (Net)
Specific Amount Charged for Selected Services
(subnet)

Good/Reasonable Cost (subnet)

Good for specific (legal) uses (Net)

EXHIBIT B -1888-

Page 62
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

-

-

-

-

-

-

-

-

-

Landlord/tenant issues

12
5.6

6
5.6

6
5.6

-

-

-

12
5.6

6
5.6

6
5.6

Estate planning

9
4.2

6
5.6

3
2.8

-

-

-

9
4.2

6
5.6

3
2.8

-

-

-

-

-

-

-

-

-

Family law

6
2.8

2
1.9

4
3.7

-

-

-

6
2.8

2
1.9

4
3.7

Offers E-signature

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Bill of sale

3
1.4

2
1.9

1
0.9

-

-

-

3
1.4

2
1.9

1
0.9

-

-

-

-

-

-

-

-

-

79
36.7

35
32.4

44
41.1

-

-

-

79
36.7

35
32.4

44
41.1

It's easy/simple to use

46
21.4

22
20.4

24
22.4

-

-

-

46
21.4

22
20.4

24
22.4

Guides you through step-by-step using (simple)
instructions/questions

43
20.0

18
16.7

25
23.4

-

-

-

43
20.0

18
16.7

25
23.4

Clear/straightforward/concise

5
2.3

-

5
4.7

-

-

-

5
2.3

-

5
4.7

It's fast

5
2.3

2
1.9

3
2.8

-

-

-

5
2.3

2
1.9

3
2.8

Incorporation/forming a business or
organization

Delivery of tax ID number

Other specific (legal) uses
Fast/Easy To Use (Net)

EXHIBIT B -1889-

Page 63
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

-

-

-

-

-

-

-

-

-

42
19.5

15
13.9

27
25.2

-

-

-

42
19.5

15
13.9

27
25.2

Would work well/effectively

9
4.2

2
1.9

7
6.5

-

-

-

9
4.2

2
1.9

7
6.5

It's comprehensive/complete/has everything

19
8.8

10
9.3

9
8.4

-

-

-

19
8.8

10
9.3

9
8.4

Helpful

3
1.4

2
1.9

1
0.9

-

-

-

3
1.4

2
1.9

1
0.9

Informative

4
1.9

2
1.9

2
1.9

-

-

-

4
1.9

2
1.9

2
1.9

Professional

4
1.9

-

4
3.7

-

-

-

4
1.9

-

4
3.7

Ability to customize

3
1.4

1
0.9

2
1.9

-

-

-

3
1.4

1
0.9

2
1.9

Ability to store documents (securely) in a
central location for easy retrieval

4
1.9

-

4
3.7

-

-

-

4
1.9

-

4
3.7

14
6.5

7
6.5

7
6.5

-

-

-

14
6.5

7
6.5

7
6.5

Access to create documents/forms (no mention
of free)

7
3.3

3
2.8

4
3.7

-

-

-

7
3.3

3
2.8

4
3.7

Forms are available for every state (no
mention of free)

3
1.4

2
1.9

1
0.9

-

-

-

3
1.4

2
1.9

1
0.9

Access to print documents (no mention of free)

5
2.3

2
1.9

3
2.8

-

-

-

5
2.3

2
1.9

3
2.8

Offers rush filing
Other Service Features (Net)

Availability of Documents and Printing (without
Mentioning free Trial) (Net)

EXHIBIT B -1890-

Page 64
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

16
7.4

5
4.6

11
10.3

-

-

-

16
7.4

5
4.6

11
10.3

Has online help/chat assistance/800# help

10
4.7

4
3.7

6
5.6

-

-

-

10
4.7

4
3.7

6
5.6

Worth a try/could try it out

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

Legal assistance available/(Local) lawyer
available to help review contracts

12
5.6

5
4.6

7
6.5

-

-

-

12
5.6

5
4.6

7
6.5

Trial offer (no mention of free)

4
1.9

1
0.9

3
2.8

-

-

-

4
1.9

1
0.9

3
2.8

Nice, appealing layout

3
1.4

1
0.9

2
1.9

-

-

-

3
1.4

1
0.9

2
1.9

Good reviews/ recommended by reputable
publications

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

-

-

-

-

-

-

-

-

-

Reliable

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Trustworthy

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

Other Miscellaneous mentions

4
1.9

2
1.9

2
1.9

-

-

-

4
1.9

2
1.9

2
1.9

44
20.5

27
25.0

17
15.9

-

-

-

44
20.5

27
25.0

17
15.9

Access to create one document (no mention of
free)
Miscellaneous
It's good/nice (general)

Use it once/Tell them to use it one time

Negative Comments (Net)

EXHIBIT B -1891-

Page 65
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

3
1.4

1
0.9

2
1.9

-

-

-

3
1.4

1
0.9

2
1.9

Would say don't do it/don't use it

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Don't like free trials

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

-

-

-

-

-

-

-

-

-

12
5.6

7
6.5

5
4.7

-

-

-

12
5.6

7
6.5

5
4.7

11
5.1

7
6.5

4
3.7

-

-

-

11
5.1

7
6.5

4
3.7

Need to pay state fees/there are fees, costs
to file (during the trial)

-

-

-

-

-

-

-

-

-

Too expensive

-

-

-

-

-

-

-

-

-

Don't like extra/ hidden fees/costs

-

-

-

-

-

-

-

-

-

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

14
6.5

8
7.4

6
5.6

-

-

-

14
6.5

8
7.4

6
5.6

You have to give them your credit card
information

12
5.6

6
5.6

6
5.6

-

-

-

12
5.6

6
5.6

6
5.6

It's a scam/trick/joke

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Would Not Recommend (subnet)

Don't like prepaid legal
Cost-Related (subnet)
It's not (really) free

Have to remember to cancel or you get charged
Security/Trust Issues (subnet)

EXHIBIT B -1892-

Page 66
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

Not trustworthy

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

It's deceiving

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

9
4.2

5
4.6

4
3.7

-

-

-

9
4.2

5
4.6

4
3.7

Need more information about membership/
services/prices

6
2.8

3
2.8

3
2.8

-

-

-

6
2.8

3
2.8

3
2.8

Find some terms of membership/services/prices
confusing

4
1.9

3
2.8

1
0.9

-

-

-

4
1.9

3
2.8

1
0.9

17
7.9

11
10.2

6
5.6

-

-

-

17
7.9

11
10.2

6
5.6

-

-

-

-

-

-

-

-

-

Don't like company name/Rocket Lawyer name

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

Creating documents/using site seems

4
1.9

3
2.8

1
0.9

-

-

-

4
1.9

3
2.8

1
0.9

Similar to other sites such as TurboTax and
Legal Zoom

2
0.9

2
1.9

-

-

-

-

2
0.9

2
1.9

-

Google search description/ads are confusing/
not appealing

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

If you decline membership after trial, your
created document is read-only

2
0.9

2
1.9

-

-

-

-

2
0.9

2
1.9

-

Other Negative Comments

8
3.7

4
3.7

4
3.7

-

-

-

8
3.7

4
3.7

4
3.7

Offer is Lacking Information/Confusing (subnet)

Other Negative Mentions (subnet)
It's not good

Just not interested

complex

EXHIBIT B -1893-

Page 67
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 20
Q.C7/C8 Consumer Only:Rocket Lawyer's Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

None/Nothing

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

Don't Know/No Answer (Net)

9
4.2

5
4.6

4
3.7

-

-

-

9
4.2

5
4.6

4
3.7

Don't know

3
1.4

2
1.9

1
0.9

-

-

-

3
1.4

2
1.9

1
0.9

No answer

6
2.8

3
2.8

3
2.8

-

-

-

6
2.8

3
2.8

3
2.8

EXHIBIT B -1894-

Page 68
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 21
Q.C9a Consumer Only: Free Trial Offer (From RL Website)
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Consumer Ressspondents

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

193
89.8

99
91.7

94
87.9

-

-

-

193
89.8

99
91.7

94
87.9

No

10
4.7

4
3.7

6
5.6

-

-

-

10
4.7

4
3.7

6
5.6

I don't know

12
5.6

5
4.6

7
6.5

-

-

-

12
5.6

5
4.6

7
6.5

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

Yes

Sigma

EXHIBIT B -1895-

Page 69
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

175
90.7

92
92.9

83
88.3

-

-

-

175
90.7

92
92.9

83
88.3

139
72.0

73
73.7

66
70.2

-

-

-

139
72.0

73
73.7

66
70.2

31
16.1

18
18.2

13
13.8

-

-

-

31
16.1

18
18.2

13
13.8

Free access to create documents/forms

19
9.8

9
9.1

10
10.6

-

-

-

19
9.8

9
9.1

10
10.6

Free access to create one document

9
4.7

8
8.1

1
1.1

-

-

-

9
4.7

8
8.1

1
1.1

Allowed to retain documents created (during
free trial)

3
1.6

2
2.0

1
1.1

-

-

-

3
1.6

2
2.0

1
1.1

Free access to print documents

3
1.6

1
1.0

2
2.1

-

-

-

3
1.6

1
1.0

2
2.1

133
68.9

68
68.7

65
69.1

-

-

-

133
68.9

68
68.7

65
69.1

Free trial for a week

66
34.2

35
35.4

31
33.0

-

-

-

66
34.2

35
35.4

31
33.0

Free trial

31
16.1

21
21.2

10
10.6

-

-

-

31
16.1

21
21.2

10
10.6

Free trial for a month

21
10.9

8
8.1

13
13.8

-

-

-

21
10.9

8
8.1

13
13.8

It's free/it said "free"

10
5.2

4
4.0

6
6.4

-

-

-

10
5.2

4
4.0

6
6.4

Free trial for 2 weeks

4
2.1

1
1.0

3
3.2

-

-

-

4
2.1

1
1.0

3
3.2

Positive/Neutral Comments (Grand-Net)
Mentioned Free Trial (Net)
Free access to documents/printing during free
trial (sub-net)

Other mentioned free trial (subnet)

EXHIBIT B -1896-

Page 70
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

Free trial for a time period/limited time
period

3
1.6

1
1.0

2
2.1

-

-

-

3
1.6

1
1.0

2
2.1

Other Free Trial mentions

6
3.1

4
4.0

2
2.1

-

-

-

6
3.1

4
4.0

2
2.1

40
20.7

24
24.2

16
17.0

-

-

-

40
20.7

24
24.2

16
17.0

24
12.4

18
18.2

6
6.4

-

-

-

24
12.4

18
18.2

6
6.4

One month

9
4.7

3
3.0

6
6.4

-

-

-

9
4.7

3
3.0

6
6.4

A short time n/s

4
2.1

2
2.0

2
2.1

-

-

-

4
2.1

2
2.0

2
2.1

Other Mentioned Time Period But Not Free Trial

3
1.6

1
1.0

2
2.1

-

-

-

3
1.6

1
1.0

2
2.1

54
28.0

23
23.2

31
33.0

-

-

-

54
28.0

23
23.2

31
33.0

28
14.5

12
12.1

16
17.0

-

-

-

28
14.5

12
12.1

16
17.0

You're charged/you have to pay n/s

11
5.7

5
5.1

6
6.4

-

-

-

11
5.7

5
5.1

6
6.4

You are charged monthly (no mention of
price)

9
4.7

5
5.1

4
4.3

-

-

-

9
4.7

5
5.1

4
4.3

You are charged if you don't cancel/You can
cancel or start paying

8
4.1

5
5.1

3
3.2

-

-

-

8
4.1

5
5.1

3
3.2

Your credit card is charged/they start
billing your credit card

5
2.6

-

5
5.3

-

-

-

5
2.6

-

5
5.3

Time Period Without Mentioning Free Trial (Net)
One week

Happens After Trial Period (Net)
You're Charged/Credit Card is Charged (subnet)

EXHIBIT B -1897-

Page 71
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

18
9.3

6
6.1

12
12.8

-

-

-

18
9.3

6
6.1

12
12.8

Pay $19.95/$20 per month

12
6.2

3
3.0

9
9.6

-

-

-

12
6.2

3
3.0

9
9.6

Pay $39.95/$40 per month

1
0.5

1
1.0

-

-

-

-

1
0.5

1
1.0

-

Pay $17.95/$18 per month

2
1.0

-

2
2.1

-

-

-

2
1.0

-

2
2.1

Pay $19.95/$20 n/s

5
2.6

3
3.0

2
2.1

-

-

-

5
2.6

3
3.0

2
2.1

Pay $9.99 per month

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

-

-

-

-

-

-

-

-

-

7
3.6

3
3.0

4
4.3

-

-

-

7
3.6

3
3.0

4
4.3

Can choose monthly or annual service

4
2.1

2
2.0

2
2.1

-

-

-

4
2.1

2
2.0

2
2.1

Different payment options

3
1.6

1
1.0

2
2.1

-

-

-

3
1.6

1
1.0

2
2.1

-

-

-

-

-

-

-

-

-

9
4.7

5
5.1

4
4.3

-

-

-

9
4.7

5
5.1

4
4.3

3
1.6

3
3.0

-

-

-

-

3
1.6

3
3.0

-

Specific Amount You Will Be Charged (subnet)

Other Specific Amounts Charged After Trial
Various Payment Options (subnet)

You can pay more for additional features/
information/services
Other Happens After Trial (subnet)
It's a subscription, membership/requires a
subscription, membership n/s

EXHIBIT B -1898-

Page 72
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

6
3.1

2
2.0

4
4.3

-

-

-

6
3.1

2
2.0

4
4.3

-

-

-

-

-

-

-

-

-

10
5.2

6
6.1

4
4.3

-

-

-

10
5.2

6
6.1

4
4.3

-

-

-

-

-

-

-

-

-

Costs $90

-

-

-

-

-

-

-

-

-

Costs $60

-

-

-

-

-

-

-

-

-

Costs $500

-

-

-

-

-

-

-

-

-

Costs $99/$99.95

-

-

-

-

-

-

-

-

-

10
5.2

6
6.1

4
4.3

-

-

-

10
5.2

6
6.1

4
4.3

It's a fair/reasonable offer

6
3.1

4
4.0

2
2.1

-

-

-

6
3.1

4
4.0

2
2.1

Good cost/price

3
1.6

2
2.0

1
1.1

-

-

-

3
1.6

2
2.0

1
1.1

Other Cost

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

14
7.3

7
7.1

7
7.4

-

-

-

14
7.3

7
7.1

7
7.4

You can cancel at any time
Other Happens After Trial Period
Other Cost Related (Net)
Specific Amount Charged for Selected Services
(subnet)

Good/Reasonable Cost (subnet)

Good for specific (legal) uses (Net)

EXHIBIT B -1899-

Page 73
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

Incorporation/forming a business or
organization

-

-

-

-

-

-

-

-

-

Landlord/tenant issues

6
3.1

3
3.0

3
3.2

-

-

-

6
3.1

3
3.0

3
3.2

Estate planning

4
2.1

2
2.0

2
2.1

-

-

-

4
2.1

2
2.0

2
2.1

-

-

-

-

-

-

-

-

-

Family law

3
1.6

2
2.0

1
1.1

-

-

-

3
1.6

2
2.0

1
1.1

Offers E-signature

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

Bill of sale

-

-

-

-

-

-

-

-

-

Other specific (legal) uses

-

-

-

-

-

-

-

-

-

18
9.3

8
8.1

10
10.6

-

-

-

18
9.3

8
8.1

10
10.6

It's easy/simple to use

15
7.8

6
6.1

9
9.6

-

-

-

15
7.8

6
6.1

9
9.6

Guides you through step-by-step using (simple)
instructions/questions

7
3.6

4
4.0

3
3.2

-

-

-

7
3.6

4
4.0

3
3.2

-

-

-

-

-

-

-

-

-

2
1.0

-

2
2.1

-

-

-

2
1.0

-

2
2.1

Delivery of tax ID number

Fast/Easy To Use (Net)

Clear/straightforward/concise
It's fast

EXHIBIT B -1900-

Page 74
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

-

-

-

-

-

-

-

-

-

10
5.2

5
5.1

5
5.3

-

-

-

10
5.2

5
5.1

5
5.3

Would work well/effectively

3
1.6

3
3.0

-

-

-

-

3
1.6

3
3.0

-

It's comprehensive/complete/has everything

2
1.0

1
1.0

1
1.1

-

-

-

2
1.0

1
1.0

1
1.1

Helpful

2
1.0

-

2
2.1

-

-

-

2
1.0

-

2
2.1

Informative

2
1.0

-

2
2.1

-

-

-

2
1.0

-

2
2.1

-

-

-

-

-

-

-

-

-

Ability to customize

1
0.5

1
1.0

-

-

-

-

1
0.5

1
1.0

-

Ability to store documents (securely) in a
central location for easy retrieval

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

11
5.7

6
6.1

5
5.3

-

-

-

11
5.7

6
6.1

5
5.3

Access to create documents/forms (no mention
of free)

5
2.6

2
2.0

3
3.2

-

-

-

5
2.6

2
2.0

3
3.2

Forms are available for every state (no
mention of free)

1
0.5

1
1.0

-

-

-

-

1
0.5

1
1.0

-

Access to print documents (no mention of free)

2
1.0

2
2.0

-

-

-

-

2
1.0

2
2.0

-

Offers rush filing
Other Service Features (Net)

Professional

Availability of Documents and Printing (without
Mentioning free Trial) (Net)

EXHIBIT B -1901-

Page 75
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

3
1.6

1
1.0

2
2.1

-

-

-

3
1.6

1
1.0

2
2.1

15
7.8

9
9.1

6
6.4

-

-

-

15
7.8

9
9.1

6
6.4

5
2.6

2
2.0

3
3.2

-

-

-

5
2.6

2
2.0

3
3.2

21
10.9

9
9.1

12
12.8

-

-

-

21
10.9

9
9.1

12
12.8

Legal assistance available/(Local) lawyer
available to help review contracts

4
2.1

1
1.0

3
3.2

-

-

-

4
2.1

1
1.0

3
3.2

Trial offer (no mention of free)

5
2.6

4
4.0

1
1.1

-

-

-

5
2.6

4
4.0

1
1.1

Nice, appealing layout

-

-

-

-

-

-

-

-

-

Good reviews/ recommended by reputable
publications

-

-

-

-

-

-

-

-

-

4
2.1

4
4.0

-

-

-

-

4
2.1

4
4.0

-

Reliable

-

-

-

-

-

-

-

-

-

Trustworthy

-

-

-

-

-

-

-

-

-

7
3.6

4
4.0

3
3.2

-

-

-

7
3.6

4
4.0

3
3.2

50
25.9

28
28.3

22
23.4

-

-

-

50
25.9

28
28.3

22
23.4

Access to create one document (no mention of
free)
Miscellaneous
It's good/nice (general)
Has online help/chat assistance/800# help
Worth a try/could try it out

Use it once/Tell them to use it one time

Other Miscellaneous mentions
Negative Comments (Net)

EXHIBIT B -1902-

Page 76
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

11
5.7

4
4.0

7
7.4

-

-

-

11
5.7

4
4.0

7
7.4

Would say don't do it/don't use it

9
4.7

4
4.0

5
5.3

-

-

-

9
4.7

4
4.0

5
5.3

Don't like free trials

4
2.1

-

4
4.3

-

-

-

4
2.1

-

4
4.3

Don't like prepaid legal

1
0.5

1
1.0

-

-

-

-

1
0.5

1
1.0

-

11
5.7

5
5.1

6
6.4

-

-

-

11
5.7

5
5.1

6
6.4

It's not (really) free

6
3.1

3
3.0

3
3.2

-

-

-

6
3.1

3
3.0

3
3.2

Need to pay state fees/there are fees, costs
to file (during the trial)

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

Too expensive

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

-

-

-

-

-

-

-

-

-

4
2.1

2
2.0

2
2.1

-

-

-

4
2.1

2
2.0

2
2.1

27
14.0

14
14.1

13
13.8

-

-

-

27
14.0

14
14.1

13
13.8

21
10.9

12
12.1

9
9.6

-

-

-

21
10.9

12
12.1

9
9.6

9
4.7

4
4.0

5
5.3

-

-

-

9
4.7

4
4.0

5
5.3

Would Not Recommend (subnet)

Cost-Related (subnet)

Don't like extra/ hidden fees/costs
Have to remember to cancel or you get charged
Security/Trust Issues (subnet)
You have to give them your credit card
information
It's a scam/trick/joke

EXHIBIT B -1903-

Page 77
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

1
0.5

-

1
1.1

-

-

-

1
0.5

-

1
1.1

-

-

-

-

-

-

-

-

-

4
2.1

3
3.0

1
1.1

-

-

-

4
2.1

3
3.0

1
1.1

Need more information about membership/
services/prices

3
1.6

2
2.0

1
1.1

-

-

-

3
1.6

2
2.0

1
1.1

Find some terms of membership/services/prices
confusing

1
0.5

1
1.0

-

-

-

-

1
0.5

1
1.0

-

14
7.3

10
10.1

4
4.3

-

-

-

14
7.3

10
10.1

4
4.3

4
2.1

4
4.0

-

-

-

-

4
2.1

4
4.0

-

Don't like company name/Rocket Lawyer name

-

-

-

-

-

-

-

-

-

Creating documents/using site seems

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Google search description/ads are confusing/
not appealing

1
0.5

1
1.0

-

-

-

-

1
0.5

1
1.0

-

If you decline membership after trial, your
created document is read-only

5
2.6

4
4.0

1
1.1

-

-

-

5
2.6

4
4.0

1
1.1

Other Negative Comments

6
3.1

3
3.0

3
3.2

-

-

-

6
3.1

3
3.0

3
3.2

Not trustworthy
It's deceiving
Offer is Lacking Information/Confusing (subnet)

Other Negative Mentions (subnet)
It's not good

Just not interested

complex

Similar to other sites such as TurboTax and
Legal Zoom

EXHIBIT B -1904-

Page 78
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 22
Q.C10/C11a/b Consumer Only: Details of Free Trial Offer/Describe the Free Trial Offer to a Friend
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Website include a free trial offer
None/Nothing
Don't Know/No Answer (Net)
Don't know
No answer

193
100.0

99
100.0

94
100.0

-

-

-

193
100.0

99
100.0

94
100.0

3
1.6

2
2.0

1
1.1

-

-

-

3
1.6

2
2.0

1
1.1

31
16.1

15
15.2

16
17.0

-

-

-

31
16.1

15
15.2

16
17.0

23
11.9

12
12.1

11
11.7

-

-

-

23
11.9

12
12.1

11
11.7

8
4.1

3
3.0

5
5.3

-

-

-

8
4.1

3
3.0

5
5.3

EXHIBIT B -1905-

Page 79
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 23
Q.B11 Incorporation Service:Free Trial Offer (From RL Website)
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

Yes

162
78.3

79
76.0

83
80.6

162
78.3

79
76.0

83
80.6

-

-

-

No

25
12.1

12
11.5

13
12.6

25
12.1

12
11.5

13
12.6

-

-

-

20
9.7

13
12.5

7
6.8

20
9.7

13
12.5

7
6.8

-

-

-

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

I don't know
Sigma

EXHIBIT B -1906-

Page 80
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 24
Q.12a Free Offer Time Limit
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Aware or not sure Offer Time Limit

387
100.0

196
100.0

191
100.0

182
100.0

92
100.0

90
100.0

205
100.0

104
100.0

101
100.0

Yes

245
63.3

124
63.3

121
63.4

108
59.3

54
58.7

54
60.0

137
66.8

70
67.3

67
66.3

No

65
16.8

39
19.9

26
13.6

36
19.8

22
23.9

14
15.6

29
14.1

17
16.3

12
11.9

I don't know

77
19.9

33
16.8

44
23.0

38
20.9

16
17.4

22
24.4

39
19.0

17
16.3

22
21.8

387
100.0

196
100.0

191
100.0

182
100.0

92
100.0

90
100.0

205
100.0

104
100.0

101
100.0

Sigma

EXHIBIT B -1907-

Page 81
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 25
Q.12b/12c What Happens after the free trial period
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Aware of Free Offer Time Limit

245
100.0

124
100.0

121
100.0

108
100.0

54
100.0

54
100.0

137
100.0

70
100.0

67
100.0

172
70.2

85
68.5

87
71.9

74
68.5

39
72.2

35
64.8

98
71.5

46
65.7

52
77.6

44
18.0

19
15.3

25
20.7

21
19.4

8
14.8

13
24.1

23
16.8

11
15.7

12
17.9

Pay $9.99 per month

1
0.4

1
0.8

-

-

-

-

1
0.7

1
1.4

-

Pay $17.95 per month

4
1.6

3
2.4

1
0.8

-

-

-

4
2.9

3
4.3

1
1.5

Pay $19.95 per month

17
6.9

6
4.8

11
9.1

-

-

-

17
12.4

6
8.6

11
16.4

Pay $39.99 per month

16
6.5

5
4.0

11
9.1

16
14.8

5
9.3

11
20.4

-

-

-

Other mention both amount and time period

6
2.4

4
3.2

2
1.7

5
4.6

3
5.6

2
3.7

1
0.7

1
1.4

-

18
7.3

8
6.5

10
8.3

13
12.0

7
13.0

6
11.1

5
3.6

1
1.4

4
6.0

Pay $19.95

4
1.6

-

4
3.3

-

-

-

4
2.9

-

4
6.0

Pay $39.99

4
1.6

3
2.4

1
0.8

4
3.7

3
5.6

1
1.9

-

-

-

Pay $99

4
1.6

2
1.6

2
1.7

4
3.7

2
3.7

2
3.7

-

-

-

Other mention amount - not time period

6
2.4

3
2.4

3
2.5

5
4.6

2
3.7

3
5.6

1
0.7

1
1.4

-

30
12.2

14
11.3

16
13.2

9
8.3

4
7.4

5
9.3

21
15.3

10
14.3

11
16.4

You Are Charged/Billed/Must Pay (Net)
Charged Amount Per Time Period (Subnet)

Charged Amount - No Mention of Frequency
(Subnet)

Charged Per Time Period - No Mention of Amount
(Subnet)

EXHIBIT B -1908-

Page 82
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 25
Q.12b/12c What Happens after the free trial period
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Aware of Free Offer Time Limit

245
100.0

124
100.0

121
100.0

108
100.0

54
100.0

54
100.0

137
100.0

70
100.0

67
100.0

You are charged monthly (no mention of amount)

22
9.0

10
8.1

12
9.9

8
7.4

4
7.4

4
7.4

14
10.2

6
8.6

8
11.9

Can choose monthly or annual service

6
2.4

3
2.4

3
2.5

1
0.9

-

1
1.9

5
3.6

3
4.3

2
3.0

Other mentions of Time Period but not Amount

2
0.8

1
0.8

1
0.8

-

-

-

2
1.5

1
1.4

1
1.5

93
38.0

52
41.9

41
33.9

36
33.3

22
40.7

14
25.9

57
41.6

30
42.9

27
40.3

44
18.0

29
23.4

15
12.4

16
14.8

14
25.9

2
3.7

28
20.4

15
21.4

13
19.4

Your credit card is charged/they start billing
your credit card

20
8.2

10
8.1

10
8.3

4
3.7

2
3.7

2
3.7

16
11.7

8
11.4

8
11.9

You are charged if you don't cancel/You can
cancel or start paying

17
6.9

8
6.5

9
7.4

8
7.4

4
7.4

4
7.4

9
6.6

4
5.7

5
7.5

Auto-debit starts/you are automatically
charged

6
2.4

3
2.4

3
2.5

4
3.7

1
1.9

3
5.6

2
1.5

2
2.9

-

There are different payment options/3 payment
plans to choose from

3
1.2

2
1.6

1
0.8

-

-

-

3
2.2

2
2.9

1
1.5

You are charged or it stops/is over

1
0.4

-

1
0.8

1
0.9

-

1
1.9

-

-

-

Other Charged/Billed/Must Pay Mentions

7
2.9

3
2.4

4
3.3

5
4.6

2
3.7

3
5.6

2
1.5

1
1.4

1
1.5

36
14.7

23
18.5

13
10.7

15
13.9

10
18.5

5
9.3

21
15.3

13
18.6

8
11.9

21
8.6

13
10.5

8
6.6

8
7.4

5
9.3

3
5.6

13
9.5

8
11.4

5
7.5

Other Charged/Billed/Must Pay Mentions (Subnet)
You're charged/you have to pay n/s

Length of Trial Mentions (Net)
One week

EXHIBIT B -1909-

Page 83
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 25
Q.12b/12c What Happens after the free trial period
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Aware of Free Offer Time Limit

245
100.0

124
100.0

121
100.0

108
100.0

54
100.0

54
100.0

137
100.0

70
100.0

67
100.0

15
6.1

10
8.1

5
4.1

7
6.5

5
9.3

2
3.7

8
5.8

5
7.1

3
4.5

One month

9
3.7

6
4.8

3
2.5

4
3.7

4
7.4

-

5
3.6

2
2.9

3
4.5

90 days

2
0.8

1
0.8

1
0.8

1
0.9

-

1
1.9

1
0.7

1
1.4

-

Other length of Trial mentions

4
1.6

3
2.4

1
0.8

2
1.9

1
1.9

1
1.9

2
1.5

2
2.9

-

6
2.4

3
2.4

3
2.5

5
4.6

3
5.6

2
3.7

1
0.7

-

1
1.5

You can cancel or continue n/s

4
1.6

2
1.6

2
1.7

2
1.9

-

2
3.7

2
1.5

2
2.9

-

Then you are required to sign up

1
0.4

1
0.8

-

-

-

-

1
0.7

1
1.4

-

Other mentions

13
5.3

5
4.0

8
6.6

8
7.4

3
5.6

5
9.3

5
3.6

2
2.9

3
4.5

Nothing

1
0.4

1
0.8

-

-

-

-

1
0.7

1
1.4

-

Don't know

21
8.6

10
8.1

11
9.1

11
10.2

3
5.6

8
14.8

10
7.3

7
10.0

3
4.5

No answer

2
0.8

-

2
1.7

1
0.9

-

1
1.9

1
0.7

-

1
1.5

Other Lengths of Trial (Sub-Net)

Miscellaneous
You can cancel at any time

EXHIBIT B -1910-

Page 84
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 26
Q.13a What to do when have questions about Free Trial Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

178
42.2

99
46.7

79
37.6

113
54.6

59
56.7

54
52.4

65
30.2

40
37.0

25
23.4

Call/By phone n/s

78
18.5

44
20.8

34
16.2

44
21.3

26
25.0

18
17.5

34
15.8

18
16.7

16
15.0

Call/By phone to the free/800#

50
11.8

28
13.2

22
10.5

38
18.4

20
19.2

18
17.5

12
5.6

8
7.4

4
3.7

Call the number listed/the number shown

50
11.8

27
12.7

23
11.0

31
15.0

13
12.5

18
17.5

19
8.8

14
13.0

5
4.7

Online (Net)

138
32.7

77
36.3

61
29.0

55
26.6

30
28.8

25
24.3

83
38.6

47
43.5

36
33.6

Online n/s

29
6.9

16
7.5

13
6.2

16
7.7

11
10.6

5
4.9

13
6.0

5
4.6

8
7.5

66
15.6

35
16.5

31
14.8

25
12.1

12
11.5

13
12.6

41
19.1

23
21.3

18
16.8

Use the website/at the website n/s

38
9.0

23
10.8

15
7.1

12
5.8

6
5.8

6
5.8

26
12.1

17
15.7

9
8.4

Use the link/There was a link

5
1.2

3
1.4

2
1.0

3
1.4

2
1.9

1
1.0

2
0.9

1
0.9

1
0.9

They have an FAQ list

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

136
32.2

63
29.7

73
34.8

69
33.3

38
36.5

31
30.1

67
31.2

25
23.1

42
39.3

10
2.4

4
1.9

6
2.9

3
1.4

2
1.9

1
1.0

7
3.3

2
1.9

5
4.7

3
0.7

1
0.5

2
1.0

1
0.5

1
1.0

-

2
0.9

-

2
1.9

Phone (Net)

Online chat

Other (Net)
Contact a Lawyer (Sub-Net)
Call a lawyer

EXHIBIT B -1911-

Page 85
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 26
Q.13a What to do when have questions about Free Trial Offer
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

7
1.7

3
1.4

4
1.9

2
1.0

1
1.0

1
1.0

5
2.3

2
1.9

3
2.8

57
13.5

27
12.7

30
14.3

31
15.0

18
17.3

13
12.6

26
12.1

9
8.3

17
15.9

Contact them n/s

22
5.2

11
5.2

11
5.2

11
5.3

6
5.8

5
4.9

11
5.1

5
4.6

6
5.6

Contact customer service

16
3.8

10
4.7

6
2.9

11
5.3

7
6.7

4
3.9

5
2.3

3
2.8

2
1.9

They have a help line/help button

11
2.6

4
1.9

7
3.3

3
1.4

1
1.0

2
1.9

8
3.7

3
2.8

5
4.7

Other mentions

21
5.0

8
3.8

13
6.2

10
4.8

4
3.8

6
5.8

11
5.1

4
3.7

7
6.5

Don't know (Net)

77
18.2

28
13.2

49
23.3

31
15.0

10
9.6

21
20.4

46
21.4

18
16.7

28
26.2

4
0.9

1
0.5

3
1.4

1
0.5

-

1
1.0

3
1.4

1
0.9

2
1.9

57
13.5

18
8.5

39
18.6

26
12.6

9
8.7

17
16.5

31
14.4

9
8.3

22
20.6

16
3.8

9
4.2

7
3.3

4
1.9

1
1.0

3
2.9

12
5.6

8
7.4

4
3.7

You can talk to their lawyers
Email

None/Nothing
Don't know
No answer

EXHIBIT B -1912-

Page 86
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 27
Q.B13b/c Incorporation:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

158
76.3

84
80.8

74
71.8

158
76.3

84
80.8

74
71.8

-

-

-

45
21.7

28
26.9

17
16.5

45
21.7

28
26.9

17
16.5

-

-

-

Sign up for trail offer

8
3.9

5
4.8

3
2.9

8
3.9

5
4.8

3
2.9

-

-

-

Would try it n/s

10
4.8

4
3.8

6
5.8

10
4.8

4
3.8

6
5.8

-

-

-

Would use them (general)

9
4.3

6
5.8

3
2.9

9
4.3

6
5.8

3
2.9

-

-

-

Sign up n/s

7
3.4

5
4.8

2
1.9

7
3.4

5
4.8

2
1.9

-

-

-

Would file/complete the form/fill in the form

3
1.4

1
1.0

2
1.9

3
1.4

1
1.0

2
1.9

-

-

-

-

-

-

-

-

-

-

-

-

Sounds good/ok (general)

2
1.0

2
1.9

-

2
1.0

2
1.9

-

-

-

-

Would go through the (interview) process

2
1.0

1
1.0

1
1.0

2
1.0

1
1.0

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

Like that it has chat feature

1
0.5

1
1.0

-

1
0.5

1
1.0

-

-

-

-

Other Would Try mentions

5
2.4

4
3.8

1
1.0

5
2.4

4
3.8

1
1.0

-

-

-

Positive/Neutral Comments (Grand-Net)
Would Try It (Net)

Order the forms/Print the forms

Would get the read-only version

EXHIBIT B -1913-

Page 87
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 27
Q.B13b/c Incorporation:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

101
48.8

55
52.9

46
44.7

101
48.8

55
52.9

46
44.7

-

-

-

Look into it/research them further

37
17.9

18
17.3

19
18.4

37
17.9

18
17.3

19
18.4

-

-

-

Look at other sites/compare it to others

28
13.5

14
13.5

14
13.6

28
13.5

14
13.5

14
13.6

-

-

-

Might use them/would consider using them

30
14.5

18
17.3

12
11.7

30
14.5

18
17.3

12
11.7

-

-

-

Contact them

12
5.8

8
7.7

4
3.9

12
5.8

8
7.7

4
3.9

-

-

-

Save for reference/look again when I'm ready

5
2.4

-

5
4.9

5
2.4

-

5
4.9

-

-

-

Talk to friends/colleagues to see if they knew
about them

3
1.4

3
2.9

-

3
1.4

3
2.9

-

-

-

-

Would go to their website

-

-

-

-

-

-

-

-

-

Talk to a lawyer about it

-

-

-

-

-

-

-

-

-

3
1.4

2
1.9

1
1.0

3
1.4

2
1.9

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

15
7.2

3
2.9

12
11.7

15
7.2

3
2.9

12
11.7

-

-

-

-

-

-

-

-

-

-

-

-

Would Consider It (Net)

Very likely to try them/use them
Other Would Consider mentions
Miscellaneous
Would keep looking/continue researching
Cancel after trail period

EXHIBIT B -1914-

Page 88
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 27
Q.B13b/c Incorporation:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

7
3.4

2
1.9

5
4.9

7
3.4

2
1.9

5
4.9

-

-

-

35
16.9

14
13.5

21
20.4

35
16.9

14
13.5

21
20.4

-

-

-

35
16.9

14
13.5

21
20.4

35
16.9

14
13.5

21
20.4

-

-

-

Go somewhere else/use a different service

15
7.2

8
7.7

7
6.8

15
7.2

8
7.7

7
6.8

-

-

-

Wouldn't use it

5
2.4

3
2.9

2
1.9

5
2.4

3
2.9

2
1.9

-

-

-

Would use an actual attorney/lawyer

2
1.0

1
1.0

1
1.0

2
1.0

1
1.0

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

Wouldn't use because it's misleading

3
1.4

-

3
2.9

3
1.4

-

3
2.9

-

-

-

Create my own/do it myself

1
0.5

-

1
1.0

1
0.5

-

1
1.0

-

-

-

Would look for a cheaper service

2
1.0

-

2
1.9

2
1.0

-

2
1.9

-

-

-

Other Would Not Be Interested mentions

10
4.8

4
3.8

6
5.8

10
4.8

4
3.8

6
5.8

-

-

-

Nothing

8
3.9

3
2.9

5
4.9

8
3.9

3
2.9

5
4.9

-

-

-

Don't know

5
2.4

4
3.8

1
1.0

5
2.4

4
3.8

1
1.0

-

-

-

Other Positive/Neutral mentions
Negative Comments (Grand-Net)
Would Not Be Interested/Wouldn't Use (Net)

Wouldn't use because I don't like to give
credit card info

EXHIBIT B -1915-

Page 89
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 27
Q.B13b/c Incorporation:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Incorporation Service
No answer

207
100.0

104
100.0

103
100.0

207
100.0

104
100.0

103
100.0

-

-

-

3
1.4

-

3
2.9

3
1.4

-

3
2.9

-

-

-

EXHIBIT B -1916-

Page 90
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 28
Q.C13b/c Consumer Only:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Consumer Service

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

158
73.5

81
75.0

77
72.0

-

-

-

158
73.5

81
75.0

77
72.0

85
39.5

44
40.7

41
38.3

-

-

-

85
39.5

44
40.7

41
38.3

25
11.6

14
13.0

11
10.3

-

-

-

25
11.6

14
13.0

11
10.3

Would try it n/s

13
6.0

8
7.4

5
4.7

-

-

-

13
6.0

8
7.4

5
4.7

Would use them (general)

9
4.2

5
4.6

4
3.7

-

-

-

9
4.2

5
4.6

4
3.7

Sign up n/s

8
3.7

6
5.6

2
1.9

-

-

-

8
3.7

6
5.6

2
1.9

Would file/complete the form/fill in the form

10
4.7

4
3.7

6
5.6

-

-

-

10
4.7

4
3.7

6
5.6

Order the forms/Print the forms

9
4.2

5
4.6

4
3.7

-

-

-

9
4.2

5
4.6

4
3.7

Sounds good/ok (general)

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Would go through the (interview) process

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

Would get the read-only version

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

Like that it has chat feature

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

Other Would Try mentions

9
4.2

4
3.7

5
4.7

-

-

-

9
4.2

4
3.7

5
4.7

Positive/Neutral Comments (Grand-Net)
Would Try It (Net)
Sign up for trail offer

EXHIBIT B -1917-

Page 91
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 28
Q.C13b/c Consumer Only:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Consumer Service

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

70
32.6

35
32.4

35
32.7

-

-

-

70
32.6

35
32.4

35
32.7

22
10.2

8
7.4

14
13.1

-

-

-

22
10.2

8
7.4

14
13.1

Look at other sites/compare it to others

17
7.9

8
7.4

9
8.4

-

-

-

17
7.9

8
7.4

9
8.4

Might use them/would consider using them

13
6.0

6
5.6

7
6.5

-

-

-

13
6.0

6
5.6

7
6.5

Contact them

8
3.7

5
4.6

3
2.8

-

-

-

8
3.7

5
4.6

3
2.8

Save for reference/look again when I'm ready

3
1.4

2
1.9

1
0.9

-

-

-

3
1.4

2
1.9

1
0.9

Talk to friends/colleagues to see if they knew
about them

1
0.5

-

1
0.9

-

-

-

1
0.5

-

1
0.9

Would go to their website

6
2.8

2
1.9

4
3.7

-

-

-

6
2.8

2
1.9

4
3.7

Talk to a lawyer about it

5
2.3

3
2.8

2
1.9

-

-

-

5
2.3

3
2.8

2
1.9

Very likely to try them/use them

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

Other Would Consider mentions

3
1.4

3
2.8

-

-

-

-

3
1.4

3
2.8

-

7
3.3

3
2.8

4
3.7

-

-

-

7
3.3

3
2.8

4
3.7

2
0.9

1
0.9

1
0.9

-

-

-

2
0.9

1
0.9

1
0.9

Would Consider It (Net)
Look into it/research them further

Miscellaneous
Would keep looking/continue researching
Cancel after trail period

EXHIBIT B -1918-

Page 92
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 28
Q.C13b/c Consumer Only:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Consumer Service

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

37
17.2

18
16.7

19
17.8

-

-

-

37
17.2

18
16.7

19
17.8

37
17.2

18
16.7

19
17.8

-

-

-

37
17.2

18
16.7

19
17.8

Go somewhere else/use a different service

15
7.0

8
7.4

7
6.5

-

-

-

15
7.0

8
7.4

7
6.5

Wouldn't use it

6
2.8

2
1.9

4
3.7

-

-

-

6
2.8

2
1.9

4
3.7

Would use an actual attorney/lawyer

2
0.9

-

2
1.9

-

-

-

2
0.9

-

2
1.9

Wouldn't use because I don't like to give
credit card info

4
1.9

1
0.9

3
2.8

-

-

-

4
1.9

1
0.9

3
2.8

-

-

-

-

-

-

-

-

-

Create my own/do it myself

2
0.9

2
1.9

-

-

-

-

2
0.9

2
1.9

-

Would look for a cheaper service

1
0.5

1
0.9

-

-

-

-

1
0.5

1
0.9

-

Other Would Not Be Interested mentions

8
3.7

4
3.7

4
3.7

-

-

-

8
3.7

4
3.7

4
3.7

Nothing

5
2.3

-

5
4.7

-

-

-

5
2.3

-

5
4.7

Don't know

6
2.8

4
3.7

2
1.9

-

-

-

6
2.8

4
3.7

2
1.9

Other Positive/Neutral mentions
Negative Comments (Grand-Net)
Would Not Be Interested/Wouldn't Use (Net)

Wouldn't use because it's misleading

EXHIBIT B -1919-

Page 93
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 28
Q.C13b/c Consumer Only:How are going to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Consumer Service
No answer

215
100.0

108
100.0

107
100.0

-

-

-

215
100.0

108
100.0

107
100.0

12
5.6

6
5.6

6
5.6

-

-

-

12
5.6

6
5.6

6
5.6

EXHIBIT B -1920-

Page 94
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 29
Q.14a Decision of how to proceed after seeing website
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Take the free trial (includes free processing)

53
12.6

29
13.7

24
11.4

53
25.6

29
27.9

24
23.3

-

-

-

Take the free trial (includes access to all Rocket
Lawyer forms)

86
20.4

45
21.2

41
19.5

-

-

-

86
40.0

45
41.7

41
38.3

Continue searching on other online legal service
sites

136
32.2

66
31.1

70
33.3

85
41.1

38
36.5

47
45.6

51
23.7

28
25.9

23
21.5

Ask other people about the service

44
10.4

26
12.3

18
8.6

29
14.0

15
14.4

14
13.6

15
7.0

11
10.2

4
3.7

Decide not to buy an online legal service

23
5.5

9
4.2

14
6.7

6
2.9

3
2.9

3
2.9

17
7.9

6
5.6

11
10.3

Pay for incorporation services (without free trial
- $99.95)

14
3.3

10
4.7

4
1.9

14
6.8

10
9.6

4
3.9

-

-

-

Buy the form (without the free trial)

6
1.4

3
1.4

3
1.4

-

-

-

6
2.8

3
2.8

3
2.8

Enroll in a monthly plan (access to all forms and
help from attorneys for $17.95 per month, includes
attorney review of forms after 90 days)

8
1.9

4
1.9

4
1.9

-

-

-

8
3.7

4
3.7

4
3.7

Enroll in an annual plan (access to all forms and
attorney services immediately for $9.99 a month
when prepaying for one year)

10
2.4

2
0.9

8
3.8

-

-

-

10
4.7

2
1.9

8
7.5

Other specify:

18
4.3

9
4.2

9
4.3

10
4.8

5
4.8

5
4.9

8
3.7

4
3.7

4
3.7

I don't know

24
5.7

9
4.2

15
7.1

10
4.8

4
3.8

6
5.8

14
6.5

5
4.6

9
8.4

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Sigma

EXHIBIT B -1921-

Page 95
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 30
Q.14b-1/2 Why Decided how to proceed after seeing website - Take the "Free Trial"
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Decision made after seeing website - Take the
"Free Trial"

139
100.0

74
100.0

65
100.0

53
100.0

29
100.0

24
100.0

86
100.0

45
100.0

41
100.0

136
97.8

71
95.9

65
100.0

52
98.1

28
96.6

24
100.0

84
97.7

43
95.6

41
100.0

51
36.7

23
31.1

28
43.1

21
39.6

9
31.0

12
50.0

30
34.9

14
31.1

16
39.0

34
24.5

15
20.3

19
29.2

11
20.8

5
17.2

6
25.0

23
26.7

10
22.2

13
31.7

Good deal/not expensive

8
5.8

3
4.1

5
7.7

6
11.3

3
10.3

3
12.5

2
2.3

-

2
4.9

Nothing to lose/No risk involved

6
4.3

4
5.4

2
3.1

-

-

-

6
7.0

4
8.9

2
4.9

Not charged if cancel

2
1.4

-

2
3.1

2
3.8

-

2
8.3

-

-

-

Other Inexpensive mentions

2
1.4

1
1.4

1
1.5

2
3.8

1
3.4

1
4.2

-

-

-

23
16.5

15
20.3

8
12.3

9
17.0

6
20.7

3
12.5

14
16.3

9
20.0

5
12.2

20
14.4

13
17.6

7
10.8

7
13.2

5
17.2

2
8.3

13
15.1

8
17.8

5
12.2

5
3.6

4
5.4

1
1.5

3
5.7

2
6.9

1
4.2

2
2.3

2
4.4

-

-

-

-

-

-

-

-

-

-

23
16.5

11
14.9

12
18.5

2
3.8

1
3.4

1
4.2

21
24.4

10
22.2

11
26.8

11
7.9

3
4.1

8
12.3

1
1.9

-

1
4.2

10
11.6

3
6.7

7
17.1

Positive/Neutral Comments (Net)
Inexpensive (Net)
It's free

Convenient (Net)
Easy to use
Fast
Other Convenient mentions
Useful (Net)
It's what I'm looking for/the kind of service
I need

EXHIBIT B -1922-

Page 96
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 30
Q.14b-1/2 Why Decided how to proceed after seeing website - Take the "Free Trial"
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Decision made after seeing website - Take the
"Free Trial"

139
100.0

74
100.0

65
100.0

53
100.0

29
100.0

24
100.0

86
100.0

45
100.0

41
100.0

Want to use the forms/get the forms

9
6.5

6
8.1

3
4.6

-

-

-

9
10.5

6
13.3

3
7.3

Get to ask questions/get legal assistance

5
3.6

2
2.7

3
4.6

1
1.9

1
3.4

-

4
4.7

1
2.2

3
7.3

8
5.8

7
9.5

1
1.5

5
9.4

4
13.8

1
4.2

3
3.5

3
6.7

-

To try it out (general)/See if I like it/If
it's useful

27
19.4

15
20.3

12
18.5

8
15.1

5
17.2

3
12.5

19
22.1

10
22.2

9
22.0

Like to try (things) before joining/buying

16
11.5

10
13.5

6
9.2

7
13.2

4
13.8

3
12.5

9
10.5

6
13.3

3
7.3

Don't need for more than trial/would use it
once and cancel

7
5.0

2
2.7

5
7.7

-

-

-

7
8.1

2
4.4

5
12.2

It's visually appealing/looks nice/popped out
at me

7
5.0

1
1.4

6
9.2

1
1.9

-

1
4.2

6
7.0

1
2.2

5
12.2

Looks reputable/respectable

3
2.2

2
2.7

1
1.5

3
5.7

2
6.9

1
4.2

-

-

-

Other Positive mentions

13
9.4

5
6.8

8
12.3

4
7.5

1
3.4

3
12.5

9
10.5

4
8.9

5
12.2

Negative Comments (Net)

1
0.7

1
1.4

-

-

-

-

1
1.2

1
2.2

-

All Negative comments

1
0.7

1
1.4

-

-

-

-

1
1.2

1
2.2

-

2
1.4

2
2.7

-

1
1.9

1
3.4

-

1
1.2

1
2.2

-

Miscellaneous Positive Mentions
Sounds good (general)

Don't know

EXHIBIT B -1923-

Page 97
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 31
Q.14c Why did not choose 'Free Trial'
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

283
100.0

138
100.0

145
100.0

154
100.0

75
100.0

79
100.0

129
100.0

63
100.0

66
100.0

13
4.6

7
5.1

6
4.1

9
5.8

4
5.3

5
6.3

4
3.1

3
4.8

1
1.5

13
4.6

7
5.1

6
4.1

9
5.8

4
5.3

5
6.3

4
3.1

3
4.8

1
1.5

245
86.6

123
89.1

122
84.1

134
87.0

68
90.7

66
83.5

111
86.0

55
87.3

56
84.8

30
10.6

14
10.1

16
11.0

18
11.7

9
12.0

9
11.4

12
9.3

5
7.9

7
10.6

It's not (really) free (general)/Nothing in
life is free

19
6.7

7
5.1

12
8.3

10
6.5

4
5.3

6
7.6

9
7.0

3
4.8

6
9.1

Not clear how you stop the charges/how you
cancel it/may be hard to cancel

12
4.2

8
5.8

4
2.8

8
5.2

5
6.7

3
3.8

4
3.1

3
4.8

1
1.5

22
7.8

10
7.2

12
8.3

12
7.8

6
8.0

6
7.6

10
7.8

4
6.3

6
9.1

Have to pay for it after the trial/End up
paying anyway

12
4.2

5
3.6

7
4.8

5
3.2

3
4.0

2
2.5

7
5.4

2
3.2

5
7.6

Concerned may get charged even though it says
free

5
1.8

2
1.4

3
2.1

3
1.9

1
1.3

2
2.5

2
1.6

1
1.6

1
1.5

Too expensive

5
1.8

3
2.2

2
1.4

4
2.6

2
2.7

2
2.5

1
0.8

1
1.6

-

9
3.2

5
3.6

4
2.8

7
4.5

4
5.3

3
3.8

2
1.6

1
1.6

1
1.5

Don't want to be locked in/stuck in paying for
the service

3
1.1

1
0.7

2
1.4

2
1.3

1
1.3

1
1.3

1
0.8

-

1
1.5

There are fees even with the free trial

2
0.7

1
0.7

1
0.7

2
1.3

1
1.3

1
1.3

-

-

-

Positive/Neutral Comments (Net)
Positive comments(misunderstood question?)
Negative Comments (Grand-Net)
Cost Related (Net)

Would Not Choose RL Services (Net)

Would Not Choose RL 'Free Trial' But will Pay
for Services (Net)

EXHIBIT B -1924-

Page 98
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 31
Q.14c Why did not choose 'Free Trial'
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

283
100.0

138
100.0

145
100.0

154
100.0

75
100.0

79
100.0

129
100.0

63
100.0

66
100.0

4
1.4

3
2.2

1
0.7

3
1.9

2
2.7

1
1.3

1
0.8

1
1.6

-

34
12.0

19
13.8

15
10.3

16
10.4

9
12.0

7
8.9

18
14.0

10
15.9

8
12.1

Not needed/don't need the service now/not
ready for it yet

30
10.6

15
10.9

15
10.3

15
9.7

8
10.7

7
8.9

15
11.6

7
11.1

8
12.1

Didn't mention the kind of service I need

2
0.7

2
1.4

-

1
0.6

1
1.3

-

1
0.8

1
1.6

-

Only need it for a short/limited time

1
0.4

1
0.7

-

-

-

-

1
0.8

1
1.6

-

Other Limited Need mentions

1
0.4

1
0.7

-

-

-

-

1
0.8

1
1.6

-

32
11.3

16
11.6

16
11.0

20
13.0

9
12.0

11
13.9

12
9.3

7
11.1

5
7.6

Am leery of free trials/don't like to use free
trial offers

14
4.9

8
5.8

6
4.1

9
5.8

4
5.3

5
6.3

5
3.9

4
6.3

1
1.5

Don't trust free trials

6
2.1

2
1.4

4
2.8

4
2.6

2
2.7

2
2.5

2
1.6

-

2
3.0

There is always a catch/a trap on these kinds
of things

5
1.8

2
1.4

3
2.1

1
0.6

-

1
1.3

4
3.1

2
3.2

2
3.0

Don't believe the offer/it's not credible
(general)

4
1.4

2
1.4

2
1.4

3
1.9

1
1.3

2
2.5

1
0.8

1
1.6

-

You get what you pay for

3
1.1

2
1.4

1
0.7

3
1.9

2
2.7

1
1.3

-

-

-

54
19.1

31
22.5

23
15.9

36
23.4

18
24.0

18
22.8

18
14.0

13
20.6

5
7.6

Other Cost Related mentions
Limited Need for Service (Net)

Skeptical About Offer (Net)

Need More Information/Research Before Deciding
(Net)

EXHIBIT B -1925-

Page 99
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 31
Q.14c Why did not choose 'Free Trial'
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

283
100.0

138
100.0

145
100.0

154
100.0

75
100.0

79
100.0

129
100.0

63
100.0

66
100.0

Need to compare with others (general)

26
9.2

12
8.7

14
9.7

14
9.1

5
6.7

9
11.4

12
9.3

7
11.1

5
7.6

Need more information/want to do moreresearch

23
8.1

16
11.6

7
4.8

18
11.7

11
14.7

7
8.9

5
3.9

5
7.9

-

Other Need More Information mentions

5
1.8

3
2.2

2
1.4

4
2.6

2
2.7

2
2.5

1
0.8

1
1.6

-

8
2.8

3
2.2

5
3.4

4
2.6

2
2.7

2
2.5

4
3.1

1
1.6

3
4.5

Don't want to give my credit card information

22
7.8

10
7.2

12
8.3

4
2.6

2
2.7

2
2.5

18
14.0

8
12.7

10
15.2

Don't want to have to (remember to) cancel

9
3.2

4
2.9

5
3.4

4
2.6

1
1.3

3
3.8

5
3.9

3
4.8

2
3.0

Trial term too short/One week isn't long
enough

9
3.2

6
4.3

3
2.1

7
4.5

5
6.7

2
2.5

2
1.6

1
1.6

1
1.5

Would rather (just) go ahead and get it/not
bother with the trial period

7
2.5

3
2.2

4
2.8

4
2.6

3
4.0

1
1.3

3
2.3

-

3
4.5

Results in my getting (more/lots of) emails/
solicitations

4
1.4

2
1.4

2
1.4

1
0.6

1
1.3

-

3
2.3

1
1.6

2
3.0

Concerned the quality of the work may not be
valid/hold up in court

4
1.4

2
1.4

2
1.4

4
2.6

2
2.7

2
2.5

-

-

-

May try later/Just not now/Will wait a while

3
1.1

1
0.7

2
1.4

1
0.6

-

1
1.3

2
1.6

1
1.6

1
1.5

Too much trouble/hassle/not easy to do

3
1.1

3
2.2

-

1
0.6

1
1.3

-

2
1.6

2
3.2

-

Didn't see/notice that there was a free trial

2
0.7

1
0.7

1
0.7

2
1.3

1
1.3

1
1.3

-

-

-

Miscellaneous
Don't like it/don't want it (general)

EXHIBIT B -1926-

Page 100
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 31
Q.14c Why did not choose 'Free Trial'
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

283
100.0

138
100.0

145
100.0

154
100.0

75
100.0

79
100.0

129
100.0

63
100.0

66
100.0

17
6.0

6
4.3

11
7.6

9
5.8

4
5.3

5
6.3

8
6.2

2
3.2

6
9.1

Nothing

2
0.7

-

2
1.4

1
0.6

-

1
1.3

1
0.8

-

1
1.5

Don't know

15
5.3

4
2.9

11
7.6

8
5.2

3
4.0

5
6.3

7
5.4

1
1.6

6
9.1

No answer

8
2.8

4
2.9

4
2.8

2
1.3

-

2
2.5

6
4.7

4
6.3

2
3.0

Other mentions

EXHIBIT B -1927-

Page 101
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 32
Q.14c Why did not choose 'Free Trial' but will Pay For Services
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

39
100.0

20
100.0

19
100.0

22
100.0

12
100.0

10
100.0

17
100.0

8
100.0

9
100.0

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

39
100.0

20
100.0

19
100.0

22
100.0

12
100.0

10
100.0

17
100.0

8
100.0

9
100.0

-

-

-

-

-

-

-

-

-

It's not (really) free (general)/Nothing in
life is free

-

-

-

-

-

-

-

-

-

Not clear how you stop the charges/how you
cancel it/may be hard to cancel

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Have to pay for it after the trial/End up
paying anyway

-

-

-

-

-

-

-

-

-

Concerned may get charged even though it says
free

-

-

-

-

-

-

-

-

-

Too expensive

-

-

-

-

-

-

-

-

-

9
23.1

5
25.0

4
21.1

7
31.8

4
33.3

3
30.0

2
11.8

1
12.5

1
11.1

Don't want to be locked in/stuck in paying for
the service

3
7.7

1
5.0

2
10.5

2
9.1

1
8.3

1
10.0

1
5.9

-

1
11.1

There are fees even with the free trial

2
5.1

1
5.0

1
5.3

2
9.1

1
8.3

1
10.0

-

-

-

Positive/Neutral Comments (Net)
Positive comments(misunderstood question?)
Negative Comments (Grand-Net)
Cost Related (Net)

Would Not Choose RL Services (Net)

Would Not Choose RL 'Free Trial' But will Pay
for Services (Net)

EXHIBIT B -1928-

Page 102
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 32
Q.14c Why did not choose 'Free Trial' but will Pay For Services
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

39
100.0

20
100.0

19
100.0

22
100.0

12
100.0

10
100.0

17
100.0

8
100.0

9
100.0

4
10.3

3
15.0

1
5.3

3
13.6

2
16.7

1
10.0

1
5.9

1
12.5

-

30
76.9

15
75.0

15
78.9

15
68.2

8
66.7

7
70.0

15
88.2

7
87.5

8
88.9

Not needed/don't need the service now/not
ready for it yet

30
76.9

15
75.0

15
78.9

15
68.2

8
66.7

7
70.0

15
88.2

7
87.5

8
88.9

Didn't mention the kind of service I need

-

-

-

-

-

-

-

-

-

Only need it for a short/limited time

-

-

-

-

-

-

-

-

-

Other Limited Need mentions

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Am leery of free trials/don't like to use free
trial offers

-

-

-

-

-

-

-

-

-

Don't trust free trials

-

-

-

-

-

-

-

-

-

There is always a catch/a trap on these kinds
of things

-

-

-

-

-

-

-

-

-

Don't believe the offer/it's not credible
(general)

-

-

-

-

-

-

-

-

-

You get what you pay for

-

-

-

-

-

-

-

-

-

3
7.7

2
10.0

1
5.3

3
13.6

2
16.7

1
10.0

-

-

-

Other Cost Related mentions
Limited Need for Service (Net)

Skeptical About Offer (Net)

Need More Information/Research Before Deciding
(Net)

EXHIBIT B -1929-

Page 103
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 32
Q.14c Why did not choose 'Free Trial' but will Pay For Services
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

39
100.0

20
100.0

19
100.0

22
100.0

12
100.0

10
100.0

17
100.0

8
100.0

9
100.0

Need to compare with others (general)

2
5.1

1
5.0

1
5.3

2
9.1

1
8.3

1
10.0

-

-

-

Need more information/want to do moreresearch

1
2.6

1
5.0

-

1
4.5

1
8.3

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Don't want to give my credit card information

1
2.6

1
5.0

-

-

-

-

1
5.9

1
12.5

-

Don't want to have to (remember to) cancel

2
5.1

-

2
10.5

2
9.1

-

2
20.0

-

-

-

Trial term too short/One week isn't long
enough

1
2.6

1
5.0

-

1
4.5

1
8.3

-

-

-

-

Would rather (just) go ahead and get it/not
bother with the trial period

-

-

-

-

-

-

-

-

-

Results in my getting (more/lots of) emails/
solicitations

-

-

-

-

-

-

-

-

-

Concerned the quality of the work may not be
valid/hold up in court

-

-

-

-

-

-

-

-

-

May try later/Just not now/Will wait a while

-

-

-

-

-

-

-

-

-

Too much trouble/hassle/not easy to do

-

-

-

-

-

-

-

-

-

Didn't see/notice that there was a free trial

-

-

-

-

-

-

-

-

-

Other Need More Information mentions
Miscellaneous
Don't like it/don't want it (general)

EXHIBIT B -1930-

Page 104
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 32
Q.14c Why did not choose 'Free Trial' but will Pay For Services
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Did not choose 'Free Trial'

39
100.0

20
100.0

19
100.0

22
100.0

12
100.0

10
100.0

17
100.0

8
100.0

9
100.0

-

-

-

-

-

-

-

-

-

Nothing

-

-

-

-

-

-

-

-

-

Don't know

-

-

-

-

-

-

-

-

-

No answer

-

-

-

-

-

-

-

-

-

Other mentions

EXHIBIT B -1931-

Page 105
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 33
Q.14e Top Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

97
23.0

54
25.5

43
20.5

44
21.3

20
19.2

24
23.3

53
24.7

34
31.5

19
17.8

8
1.9

6
2.8

2
1.0

5
2.4

3
2.9

2
1.9

3
1.4

3
2.8

-

69
16.4

36
17.0

33
15.7

37
17.9

21
20.2

16
15.5

32
14.9

15
13.9

17
15.9

17
4.0

7
3.3

10
4.8

8
3.9

5
4.8

3
2.9

9
4.2

2
1.9

7
6.5

Recommendations from colleagues

78
18.5

36
17.0

42
20.0

47
22.7

22
21.2

25
24.3

31
14.4

14
13.0

17
15.9

Personal experience on the website

48
11.4

26
12.3

22
10.5

22
10.6

13
12.5

9
8.7

26
12.1

13
12.0

13
12.1

Opportunity to try the service for free

67
15.9

36
17.0

31
14.8

25
12.1

14
13.5

11
10.7

42
19.5

22
20.4

20
18.7

38
9.0

11
5.2

27
12.9

19
9.2

6
5.8

13
12.6

19
8.8

5
4.6

14
13.1

5
1.2

1
0.5

4
1.9

2
1.0

1
1.0

1
1.0

3
1.4

-

3
2.8

Price/Cost

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

Free trial

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

-

3
0.7

-

3
1.4

1
0.5

-

1
1.0

2
0.9

-

2
1.9

Price
Advertisement
Customer reviews
Brand name

Others (Grand Net)
Cost Related (Net)

No (hidden) fees
Other Cost mentions

EXHIBIT B -1932-

Page 106
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 33
Q.14e Top Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

7
1.7

2
0.9

5
2.4

2
1.0

1
1.0

1
1.0

5
2.3

1
0.9

4
3.7

Recommendations

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

Customer reviews

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Good reputation

2
0.5

-

2
1.0

-

-

-

2
0.9

-

2
1.9

Endorsements

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

BBB Rating

1
0.2

-

1
0.5

1
0.5

-

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

7
1.7

3
1.4

4
1.9

1
0.5

-

1
1.0

6
2.8

3
2.8

3
2.8

Security (general)

4
0.9

1
0.5

3
1.4

1
0.5

-

1
1.0

3
1.4

1
0.9

2
1.9

No credit card requirement

3
0.7

2
0.9

1
0.5

-

-

-

3
1.4

2
1.9

1
0.9

Other Security mentions

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

4
0.9

2
0.9

2
1.0

3
1.4

1
1.0

2
1.9

1
0.5

1
0.9

-

Evaluations of Others (Net)

Are they approved/certified
Other Evaluations mentions
Security (Net)

Website Quality (Net)

EXHIBIT B -1933-

Page 107
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 33
Q.14e Top Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Looks/Feel of website/Website quality

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

Clarity/fullness of description of the
services

1
0.2

-

1
0.5

1
0.5

-

1
1.0

-

-

-

How informative site is

2
0.5

1
0.5

1
0.5

2
1.0

1
1.0

1
1.0

-

-

-

Availability of online help/chat line

-

-

-

-

-

-

-

-

-

Other Website Quality mentions

-

-

-

-

-

-

-

-

-

10
2.4

2
0.9

8
3.8

6
2.9

2
1.9

4
3.9

4
1.9

-

4
3.7

Legally accurate/legally binding

4
0.9

2
0.9

2
1.0

2
1.0

2
1.9

-

2
0.9

-

2
1.9

Honesty/Trust

3
0.7

-

3
1.4

1
0.5

-

1
1.0

2
0.9

-

2
1.9

Are they legitimate/credible

3
0.7

-

3
1.4

3
1.4

-

3
2.9

-

-

-

History/their record/how much experience they
have

-

-

-

-

-

-

-

-

-

Other Legitimacy mentions

-

-

-

-

-

-

-

-

-

3
0.7

-

3
1.4

1
0.5

-

1
1.0

2
0.9

-

2
1.9

1
0.2

-

1
0.5

1
0.5

-

1
1.0

-

-

-

Legitimacy (Net)

Miscellaneous
Ease of use
Quality of the service (general)

EXHIBIT B -1934-

Page 108
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 33
Q.14e Top Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Support quality

2
0.5

1
0.5

1
0.5

2
1.0

1
1.0

1
1.0

-

-

-

Guarantees

2
0.5

1
0.5

1
0.5

2
1.0

1
1.0

1
1.0

-

-

-

-

-

-

-

-

-

-

-

-

Whether I need it

2
0.5

1
0.5

1
0.5

-

-

-

2
0.9

1
0.9

1
0.9

Access to lawyers

-

-

-

-

-

-

-

-

-

Need to review others also

2
0.5

2
0.9

-

2
1.0

2
1.9

-

-

-

-

Other mentions

4
0.9

1
0.5

3
1.4

2
1.0

1
1.0

1
1.0

2
0.9

-

2
1.9

Nothing

-

-

-

-

-

-

-

-

-

No answer

-

-

-

-

-

-

-

-

-

The name of the site

EXHIBIT B -1935-

Page 109
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 34
Q.14e Second Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

91
21.6

49
23.1

42
20.0

44
21.3

27
26.0

17
16.5

47
21.9

22
20.4

25
23.4

9
2.1

6
2.8

3
1.4

3
1.4

2
1.9

1
1.0

6
2.8

4
3.7

2
1.9

89
21.1

39
18.4

50
23.8

48
23.2

18
17.3

30
29.1

41
19.1

21
19.4

20
18.7

38
9.0

17
8.0

21
10.0

20
9.7

8
7.7

12
11.7

18
8.4

9
8.3

9
8.4

Recommendations from colleagues

61
14.5

30
14.2

31
14.8

31
15.0

16
15.4

15
14.6

30
14.0

14
13.0

16
15.0

Personal experience on the website

50
11.8

27
12.7

23
11.0

18
8.7

10
9.6

8
7.8

32
14.9

17
15.7

15
14.0

Opportunity to try the service for free

56
13.3

25
11.8

31
14.8

30
14.5

14
13.5

16
15.5

26
12.1

11
10.2

15
14.0

28
6.6

19
9.0

9
4.3

13
6.3

9
8.7

4
3.9

15
7.0

10
9.3

5
4.7

5
1.2

4
1.9

1
0.5

3
1.4

3
2.9

-

2
0.9

1
0.9

1
0.9

Price/Cost

4
0.9

3
1.4

1
0.5

3
1.4

3
2.9

-

1
0.5

-

1
0.9

Free trial

2
0.5

2
0.9

-

1
0.5

1
1.0

-

1
0.5

1
0.9

-

No (hidden) fees

-

-

-

-

-

-

-

-

-

Other Cost mentions

-

-

-

-

-

-

-

-

-

Price
Advertisement
Customer reviews
Brand name

Others (Grand Net)
Cost Related (Net)

EXHIBIT B -1936-

Page 110
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 34
Q.14e Second Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

11
2.6

6
2.8

5
2.4

6
2.9

4
3.8

2
1.9

5
2.3

2
1.9

3
2.8

Recommendations

2
0.5

1
0.5

1
0.5

1
0.5

1
1.0

-

1
0.5

-

1
0.9

Customer reviews

3
0.7

2
0.9

1
0.5

3
1.4

2
1.9

1
1.0

-

-

-

Good reputation

2
0.5

1
0.5

1
0.5

-

-

-

2
0.9

1
0.9

1
0.9

Endorsements

1
0.2

-

1
0.5

1
0.5

-

1
1.0

-

-

-

BBB Rating

2
0.5

2
0.9

-

2
1.0

2
1.9

-

-

-

-

Are they approved/certified

2
0.5

1
0.5

1
0.5

-

-

-

2
0.9

1
0.9

1
0.9

-

-

-

-

-

-

-

-

-

3
0.7

2
0.9

1
0.5

1
0.5

1
1.0

-

2
0.9

1
0.9

1
0.9

Security (general)

2
0.5

2
0.9

-

1
0.5

1
1.0

-

1
0.5

1
0.9

-

No credit card requirement

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

Other Security mentions

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

4
0.9

4
1.9

-

1
0.5

1
1.0

-

3
1.4

3
2.8

-

Evaluations of Others (Net)

Other Evaluations mentions
Security (Net)

Website Quality (Net)

EXHIBIT B -1937-

Page 111
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 34
Q.14e Second Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Looks/Feel of website/Website quality

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

Clarity/fullness of description of the
services

2
0.5

2
0.9

-

-

-

-

2
0.9

2
1.9

-

How informative site is

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Availability of online help/chat line

-

-

-

-

-

-

-

-

-

Other Website Quality mentions

-

-

-

-

-

-

-

-

-

5
1.2

1
0.5

4
1.9

2
1.0

1
1.0

1
1.0

3
1.4

-

3
2.8

Legally accurate/legally binding

2
0.5

1
0.5

1
0.5

1
0.5

1
1.0

-

1
0.5

-

1
0.9

Honesty/Trust

2
0.5

-

2
1.0

-

-

-

2
0.9

-

2
1.9

Are they legitimate/credible

1
0.2

-

1
0.5

1
0.5

-

1
1.0

-

-

-

History/their record/how much experience they
have

-

-

-

-

-

-

-

-

-

Other Legitimacy mentions

-

-

-

-

-

-

-

-

-

4
0.9

3
1.4

1
0.5

-

-

-

4
1.9

3
2.8

1
0.9

-

-

-

-

-

-

-

-

-

Legitimacy (Net)

Miscellaneous
Ease of use
Quality of the service (general)

EXHIBIT B -1938-

Page 112
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 34
Q.14e Second Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Support quality

2
0.5

1
0.5

1
0.5

2
1.0

1
1.0

1
1.0

-

-

-

Guarantees

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

The name of the site

-

-

-

-

-

-

-

-

-

Whether I need it

-

-

-

-

-

-

-

-

-

Access to lawyers

-

-

-

-

-

-

-

-

-

Need to review others also

-

-

-

-

-

-

-

-

-

6
1.4

5
2.4

1
0.5

2
1.0

1
1.0

1
1.0

4
1.9

4
3.7

-

-

-

-

-

-

-

-

-

-

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Other mentions
Nothing
No answer

EXHIBIT B -1939-

Page 113
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 35
Q.14e Third Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

86
20.4

35
16.5

51
24.3

42
20.3

19
18.3

23
22.3

44
20.5

16
14.8

28
26.2

10
2.4

3
1.4

7
3.3

6
2.9

3
2.9

3
2.9

4
1.9

-

4
3.7

Customer reviews

90
21.3

50
23.6

40
19.0

40
19.3

19
18.3

21
20.4

50
23.3

31
28.7

19
17.8

Brand name

44
10.4

23
10.8

21
10.0

21
10.1

10
9.6

11
10.7

23
10.7

13
12.0

10
9.3

Recommendations from colleagues

55
13.0

26
12.3

29
13.8

34
16.4

18
17.3

16
15.5

21
9.8

8
7.4

13
12.1

Personal experience on the website

52
12.3

28
13.2

24
11.4

26
12.6

13
12.5

13
12.6

26
12.1

15
13.9

11
10.3

Opportunity to try the service for free

63
14.9

35
16.5

28
13.3

30
14.5

18
17.3

12
11.7

33
15.3

17
15.7

16
15.0

22
5.2

12
5.7

10
4.8

8
3.9

4
3.8

4
3.9

14
6.5

8
7.4

6
5.6

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Price/Cost

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Free trial

-

-

-

-

-

-

-

-

-

No (hidden) fees

-

-

-

-

-

-

-

-

-

Other Cost mentions

-

-

-

-

-

-

-

-

-

Price
Advertisement

Others (Grand Net)
Cost Related (Net)

EXHIBIT B -1940-

Page 114
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 35
Q.14e Third Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

8
1.9

5
2.4

3
1.4

5
2.4

3
2.9

2
1.9

3
1.4

2
1.9

1
0.9

Recommendations

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Customer reviews

4
0.9

2
0.9

2
1.0

3
1.4

2
1.9

1
1.0

1
0.5

-

1
0.9

-

-

-

-

-

-

-

-

-

Endorsements

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

BBB Rating

2
0.5

1
0.5

1
0.5

2
1.0

1
1.0

1
1.0

-

-

-

Are they approved/certified

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

-

-

-

-

-

-

-

-

-

2
0.5

-

2
1.0

1
0.5

-

1
1.0

1
0.5

-

1
0.9

Security (general)

1
0.2

-

1
0.5

1
0.5

-

1
1.0

-

-

-

No credit card requirement

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

-

-

-

-

-

-

-

-

-

3
0.7

3
1.4

-

-

-

-

3
1.4

3
2.8

-

Evaluations of Others (Net)

Good reputation

Other Evaluations mentions
Security (Net)

Other Security mentions
Website Quality (Net)

EXHIBIT B -1941-

Page 115
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 35
Q.14e Third Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

2
0.5

2
0.9

-

-

-

-

2
0.9

2
1.9

-

Clarity/fullness of description of the
services

-

-

-

-

-

-

-

-

-

How informative site is

-

-

-

-

-

-

-

-

-

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

-

-

-

-

-

-

-

-

-

2
0.5

-

2
1.0

-

-

-

2
0.9

-

2
1.9

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

Honesty/Trust

-

-

-

-

-

-

-

-

-

Are they legitimate/credible

-

-

-

-

-

-

-

-

-

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

-

-

-

-

-

-

-

-

-

5
1.2

3
1.4

2
1.0

2
1.0

1
1.0

1
1.0

3
1.4

2
1.9

1
0.9

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

Looks/Feel of website/Website quality

Availability of online help/chat line
Other Website Quality mentions
Legitimacy (Net)
Legally accurate/legally binding

History/their record/how much experience they
have
Other Legitimacy mentions
Miscellaneous
Ease of use
Quality of the service (general)

EXHIBIT B -1942-

Page 116
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 35
Q.14e Third Most Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

Guarantees

-

-

-

-

-

-

-

-

-

The name of the site

-

-

-

-

-

-

-

-

-

Whether I need it

-

-

-

-

-

-

-

-

-

Access to lawyers

1
0.2

-

1
0.5

-

-

-

1
0.5

-

1
0.9

-

-

-

-

-

-

-

-

-

2
0.5

2
0.9

-

-

-

-

2
0.9

2
1.9

-

Nothing

-

-

-

-

-

-

-

-

-

No answer

-

-

-

-

-

-

-

-

-

Support quality

Need to review others also
Other mentions

EXHIBIT B -1943-

Page 117
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 36
Q.14f Least Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Non Top Factors when deciding to use Online
Legal Service
Price

Base:Non Top Factors when deciding to use Online
Legal Service
Advertisement

Base:Non Top Factors when deciding to use Online
Legal Service
Customer reviews

Base:Non Top Factors when deciding to use Online
Legal Service
Brand name

Base:Non Top Factors when deciding to use Online
Legal Service
Recommendations from colleagues

Base:Non Top Factors when deciding to use Online
Legal Service
Personal experience on the website

148
100.0

74
100.0

74
100.0

77
100.0

38
100.0

39
100.0

71
100.0

36
100.0

35
100.0

17
11.5

8
10.8

9
12.2

11
14.3

5
13.2

6
15.4

6
8.5

3
8.3

3
8.6

395
100.0

197
100.0

198
100.0

193
100.0

96
100.0

97
100.0

202
100.0

101
100.0

101
100.0

241
61.0

115
58.4

126
63.6

120
62.2

54
56.3

66
68.0

121
59.9

61
60.4

60
59.4

174
100.0

87
100.0

87
100.0

82
100.0

46
100.0

36
100.0

92
100.0

41
100.0

51
100.0

35
20.1

14
16.1

21
24.1

16
19.5

6
13.0

10
27.8

19
20.7

8
19.5

11
21.6

323
100.0

165
100.0

158
100.0

158
100.0

81
100.0

77
100.0

165
100.0

84
100.0

81
100.0

155
48.0

88
53.3

67
42.4

66
41.8

38
46.9

28
36.4

89
53.9

50
59.5

39
48.1

228
100.0

120
100.0

108
100.0

95
100.0

48
100.0

47
100.0

133
100.0

72
100.0

61
100.0

47
20.6

26
21.7

21
19.4

14
14.7

8
16.7

6
12.8

33
24.8

18
25.0

15
24.6

272
100.0

131
100.0

141
100.0

141
100.0

68
100.0

73
100.0

131
100.0

63
100.0

68
100.0

42
15.4

19
14.5

23
16.3

24
17.0

12
17.6

12
16.4

18
13.7

7
11.1

11
16.2

EXHIBIT B -1944-

Page 118
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 36
Q.14f Least Important Factors when deciding to use Online Legal Service
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Non Top Factors when deciding to use Online
Legal Service

236
100.0

116
100.0

120
100.0

122
100.0

58
100.0

64
100.0

114
100.0

58
100.0

56
100.0

73
30.9

33
28.4

40
33.3

46
37.7

23
39.7

23
35.9

27
23.7

10
17.2

17
30.4

348
100.0

180
100.0

168
100.0

174
100.0

91
100.0

83
100.0

174
100.0

89
100.0

85
100.0

3
0.9

-

3
1.8

1
0.6

-

1
1.2

2
1.1

-

2
2.4

408
100.0

202
100.0

206
100.0

200
100.0

98
100.0

102
100.0

208
100.0

104
100.0

104
100.0

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

411
100.0

205
100.0

206
100.0

202
100.0

100
100.0

102
100.0

209
100.0

105
100.0

104
100.0

Other 1

3
0.7

-

3
1.5

1
0.5

-

1
1.0

2
1.0

-

2
1.9

Other 2

1
0.2

1
0.5

-

1
0.5

1
1.0

-

-

-

-

Opportunity to try the service for free

Base:Non Top Factors when deciding to use Online
Legal Service
Other 1

Base:Non Top Factors when deciding to use Online
Legal Service
Other 2
Base:Non Top Factors when deciding to use Online
Legal Service

EXHIBIT B -1945-

Page 119
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 37
Q.15a Encountered Free Trial Offer Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Yes

253
60.0

120
56.6

133
63.3

123
59.4

59
56.7

64
62.1

130
60.5

61
56.5

69
64.5

No

142
33.6

83
39.2

59
28.1

71
34.3

41
39.4

30
29.1

71
33.0

42
38.9

29
27.1

27
6.4

9
4.2

18
8.6

13
6.3

4
3.8

9
8.7

14
6.5

5
4.6

9
8.4

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

I don't know
Sigma

EXHIBIT B -1946-

Page 120
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

13
5.1

8
6.7

5
3.8

7
5.7

6
10.2

1
1.6

6
4.6

2
3.3

4
5.8

Legal Zoom

7
2.8

4
3.3

3
2.3

5
4.1

4
6.8

1
1.6

2
1.5

-

2
2.9

Rocket Lawyer

2
0.8

1
0.8

1
0.8

1
0.8

1
1.7

-

1
0.8

-

1
1.4

Other Legal Services mentions

5
2.0

4
3.3

1
0.8

2
1.6

2
3.4

-

3
2.3

2
3.3

1
1.4

57
22.5

28
23.3

29
21.8

26
21.1

11
18.6

15
23.4

31
23.8

17
27.9

14
20.3

27
10.7

15
12.5

12
9.0

12
9.8

5
8.5

7
10.9

15
11.5

10
16.4

5
7.2

Books/Magazines

12
4.7

7
5.8

5
3.8

4
3.3

3
5.1

1
1.6

8
6.2

4
6.6

4
5.8

Music/Radio sites

10
4.0

2
1.7

8
6.0

8
6.5

2
3.4

6
9.4

2
1.5

-

2
2.9

Hulu

10
4.0

7
5.8

3
2.3

5
4.1

3
5.1

2
3.1

5
3.8

4
6.6

1
1.4

Games

9
3.6

4
3.3

5
3.8

2
1.6

1
1.7

1
1.6

7
5.4

3
4.9

4
5.8

Movies n/s

3
1.2

2
1.7

1
0.8

2
1.6

1
1.7

1
1.6

1
0.8

1
1.6

-

Audible.com

3
1.2

-

3
2.3

2
1.6

-

2
3.1

1
0.8

-

1
1.4

Other Entertainment Services

4
1.6

1
0.8

3
2.3

2
1.6

-

2
3.1

2
1.5

1
1.6

1
1.4

Legal Service (Net)

Entertainment Services (Net)
Netflix

EXHIBIT B -1947-

Page 121
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

17
6.7

7
5.8

10
7.5

11
8.9

4
6.8

7
10.9

6
4.6

3
4.9

3
4.3

Computer/Software services

4
1.6

1
0.8

3
2.3

3
2.4

1
1.7

2
3.1

1
0.8

-

1
1.4

Adobe

3
1.2

3
2.5

-

2
1.6

2
3.4

-

1
0.8

1
1.6

-

Antivirus software

3
1.2

2
1.7

1
0.8

1
0.8

1
1.7

-

2
1.5

1
1.6

1
1.4

Other Computer/Software Services

8
3.2

2
1.7

6
4.5

5
4.1

-

5
7.8

3
2.3

2
3.3

1
1.4

Shopping Services (Net)

21
8.3

9
7.5

12
9.0

13
10.6

5
8.5

8
12.5

8
6.2

4
6.6

4
5.8

Amazon/Amazon Prime

21
8.3

9
7.5

12
9.0

13
10.6

5
8.5

8
12.5

8
6.2

4
6.6

4
5.8

Shoprunner

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Consumer Reports

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Health Related (Net)

13
5.1

8
6.7

5
3.8

7
5.7

4
6.8

3
4.7

6
4.6

4
6.6

2
2.9

Health/Fitness/Energy supplement sites

12
4.7

8
6.7

4
3.0

6
4.9

4
6.8

2
3.1

6
4.6

4
6.6

2
2.9

Other Health Related mentions

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

24
9.5

12
10.0

12
9.0

10
8.1

6
10.2

4
6.3

14
10.8

6
9.8

8
11.6

Computer/Software Services (Net)

Miscellaneous
Credit Score sites

EXHIBIT B -1948-

Page 122
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

Genealogy sites (ancestry.com, archives.com)

10
4.0

6
5.0

4
3.0

4
3.3

3
5.1

1
1.6

6
4.6

3
4.9

3
4.3

Cosmetics/Personal care items

9
3.6

2
1.7

7
5.3

5
4.1

1
1.7

4
6.3

4
3.1

1
1.6

3
4.3

Phones/Phone Apps

5
2.0

2
1.7

3
2.3

1
0.8

-

1
1.6

4
3.1

2
3.3

2
2.9

Travel companies

3
1.2

1
0.8

2
1.5

-

-

-

3
2.3

1
1.6

2
2.9

Dating services

3
1.2

2
1.7

1
0.8

3
2.4

2
3.4

1
1.6

-

-

-

Pet services

3
1.2

1
0.8

2
1.5

2
1.6

-

2
3.1

1
0.8

1
1.6

-

Linked In

2
0.8

1
0.8

1
0.8

1
0.8

1
1.7

-

1
0.8

-

1
1.4

Angie's List

2
0.8

-

2
1.5

1
0.8

-

1
1.6

1
0.8

-

1
1.4

HR/Employment services

2
0.8

-

2
1.5

1
0.8

-

1
1.6

1
0.8

-

1
1.4

Lots of companies do

5
2.0

2
1.7

3
2.3

1
0.8

-

1
1.6

4
3.1

2
3.3

2
2.9

66
26.1

28
23.3

38
28.6

31
25.2

15
25.4

16
25.0

35
26.9

13
21.3

22
31.9

23
9.1

9
7.5

14
10.5

7
5.7

3
5.1

4
6.3

16
12.3

6
9.8

10
14.5

35
13.8

24
20.0

11
8.3

17
13.8

11
18.6

6
9.4

18
13.8

13
21.3

5
7.2

Other mentions
Nothing
Don't know

EXHIBIT B -1949-

Page 123
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

No answer

19
7.5

9
7.5

10
7.5

10
8.1

5
8.5

5
7.8

9
6.9

4
6.6

5
7.2

Yes.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

AOL.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Zoom.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Narx.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Tide.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Good.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Mmos.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Avast.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Sensa.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Yidio.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Is good.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Ask.co,.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

EXHIBIT B -1950-

Page 124
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

Various.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

E cards.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

CVS Tide.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Cabela's.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Bow Flex.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

NY times.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Tax help.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Turbo tax.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Cable TV,.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Luminosity.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Equity Lines.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Go Daddy Wix.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Buying service.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

EXHIBIT B -1951-

Page 125
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

Pimsleur Method.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Reverse Look up.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Dating services.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Imvu and Cappex.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Modcloth Wendys.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Pimliar language.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Stamps.com, efax.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Fraud protection.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

American Express.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Linked In premium.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Zoosk, Beezid.com.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Pimsuels language.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Stock news letters.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

EXHIBIT B -1952-

Page 126
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

News source access.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Auto payment needed.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Background searches.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Blog Reader service.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Job search websites.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Experian transunion.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Investment services.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Real estate searches.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Business card makers.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Subscription services.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

LinkedIn, The Ladders.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Military History sites.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Can't remember. Freeinc.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

EXHIBIT B -1953-

Page 127
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

American Greeting, Join Me.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Web Search (People Search).

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Businesses that offer printing.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Free business cards from a printer.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Not good site (probe) not good site.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Freebies women get it free turbo tax.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

IHOP free meal, Chili's free appetizer.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Hosiery companies (probe) Can't remember.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

It seemed legitimate. (probe) It seemed
legitimate.

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Quoting systems meeting systems (GoToMeeting,
etc.).

1
0.4

-

1
0.8

1
0.8

-

1
1.6

-

-

-

Vacuum companies Many of the kitchen gadget
manufacturers.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

Car maintenance products, but I don't recall the
exact product.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

Web conferencing companies email marketing
companies recipe sites.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

EXHIBIT B -1954-

Page 128
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 38
Q.15b/c Names of business that offer Free Trials
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

Free trial on how to fix cars, and a free trial on
getting contacts.

1
0.4

-

1
0.8

-

-

-

1
0.8

-

1
1.4

No (probe) most are come-ons and not really free.
Require action to cancel service.

1
0.4

1
0.8

-

-

-

-

1
0.8

1
1.6

-

Almost everyone on the net offers free trials. I
view them as a way to get my credit card number.
Nothing in life is free.

1
0.4

1
0.8

-

1
0.8

1
1.7

-

-

-

-

EXHIBIT B -1955-

Page 129
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 39
Q.15d Enrollment of Online Free Trial Offers
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Encountered Free Trial Offers online

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

Yes

120
47.4

59
49.2

61
45.9

61
49.6

28
47.5

33
51.6

59
45.4

31
50.8

28
40.6

No

124
49.0

58
48.3

66
49.6

58
47.2

29
49.2

29
45.3

66
50.8

29
47.5

37
53.6

9
3.6

3
2.5

6
4.5

4
3.3

2
3.4

2
3.1

5
3.8

1
1.6

4
5.8

253
100.0

120
100.0

133
100.0

123
100.0

59
100.0

64
100.0

130
100.0

61
100.0

69
100.0

I don't know
Sigma

EXHIBIT B -1956-

Page 130
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 40
Scr Q.3 Gender
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Consumer Panel

172
100.0

88
100.0

84
100.0

53
100.0

28
100.0

25
100.0

119
100.0

60
100.0

59
100.0

Male

92
53.5

48
54.5

44
52.4

27
50.9

15
53.6

12
48.0

65
54.6

33
55.0

32
54.2

Female

80
46.5

40
45.5

40
47.6

26
49.1

13
46.4

13
52.0

54
45.4

27
45.0

27
45.8

172
100.0

88
100.0

84
100.0

53
100.0

28
100.0

25
100.0

119
100.0

60
100.0

59
100.0

Sigma

EXHIBIT B -1957-

Page 131
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 41
Scr Q.4 Age
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Consumer Panel

172
100.0

88
100.0

84
100.0

53
100.0

28
100.0

25
100.0

119
100.0

60
100.0

59
100.0

65
37.8

35
39.8

30
35.7

19
35.8

11
39.3

8
32.0

46
38.7

24
40.0

22
37.3

18-24

29
16.9

14
15.9

15
17.9

7
13.2

2
7.1

5
20.0

22
18.5

12
20.0

10
16.9

25-34

36
20.9

21
23.9

15
17.9

12
22.6

9
32.1

3
12.0

24
20.2

12
20.0

12
20.3

97
56.4

46
52.3

51
60.7

34
64.2

17
60.7

17
68.0

63
52.9

29
48.3

34
57.6

35-44

50
29.1

24
27.3

26
31.0

18
34.0

10
35.7

8
32.0

32
26.9

14
23.3

18
30.5

45-54

38
22.1

19
21.6

19
22.6

16
30.2

7
25.0

9
36.0

22
18.5

12
20.0

10
16.9

55-64

9
5.2

3
3.4

6
7.1

-

-

-

9
7.6

3
5.0

6
10.2

10
5.8

7
8.0

3
3.6

-

-

-

10
8.4

7
11.7

3
5.1

Sigma

172
100.0

88
100.0

84
100.0

53
100.0

28
100.0

25
100.0

119
100.0

60
100.0

59
100.0

Mean
Std. Err.

39.32
1.01

39.44
1.47

39.19
1.40

37.81
1.35

37.46
1.69

38.20
2.19

39.99
1.33

40.36
2.00

39.61
1.78

Std. Dev.

13.29

13.77

12.86

9.85

8.96

10.93

14.56

15.50

13.65

Median

39.10

38.65

39.52

39.07

37.90

40.53

39.12

39.19

39.07

18-34 (Net)

35-64 (Net)

65 or older (70)

EXHIBIT B -1958-

Page 132
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 42
Scr Q.5 Region
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Northeast

70
16.6

35
16.5

35
16.7

23
11.1

11
10.6

12
11.7

47
21.9

24
22.2

23
21.5

Midwest

110
26.1

52
24.5

58
27.6

63
30.4

30
28.8

33
32.0

47
21.9

22
20.4

25
23.4

South

157
37.2

81
38.2

76
36.2

88
42.5

46
44.2

42
40.8

69
32.1

35
32.4

34
31.8

West

85
20.1

44
20.8

41
19.5

33
15.9

17
16.3

16
15.5

52
24.2

27
25.0

25
23.4

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Sigma

EXHIBIT B -1959-

Page 133
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 43
Scr Q.7 Employment Status
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

337
79.9

173
81.6

164
78.1

171
82.6

89
85.6

82
79.6

166
77.2

84
77.8

82
76.6

Employed full-time

309
73.2

160
75.5

149
71.0

162
78.3

85
81.7

77
74.8

147
68.4

75
69.4

72
67.3

Employed part-time

28
6.6

13
6.1

15
7.1

9
4.3

4
3.8

5
4.9

19
8.8

9
8.3

10
9.3

84
19.9

38
17.9

46
21.9

36
17.4

15
14.4

21
20.4

48
22.3

23
21.3

25
23.4

Self employed

22
5.2

5
2.4

17
8.1

12
5.8

4
3.8

8
7.8

10
4.7

1
0.9

9
8.4

Retired

18
4.3

13
6.1

5
2.4

2
1.0

1
1.0

1
1.0

16
7.4

12
11.1

4
3.7

Temporarily unemployed

17
4.0

6
2.8

11
5.2

10
4.8

4
3.8

6
5.8

7
3.3

2
1.9

5
4.7

Homemaker

13
3.1

7
3.3

6
2.9

7
3.4

4
3.8

3
2.9

6
2.8

3
2.8

3
2.8

Student

14
3.3

7
3.3

7
3.3

5
2.4

2
1.9

3
2.9

9
4.2

5
4.6

4
3.7

1
0.2

1
0.5

-

-

-

-

1
0.5

1
0.9

-

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Employed (Net)

Not Employed (Net)

Prefer not to answer
Sigma

EXHIBIT B -1960-

Page 134
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 44
Scr Q.8a Position with Company
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Employed full-time/part-time

337
100.0

173
100.0

164
100.0

171
100.0

89
100.0

82
100.0

166
100.0

84
100.0

82
100.0

Owner/Proprietor

35
10.4

20
11.6

15
9.1

21
12.3

12
13.5

9
11.0

14
8.4

8
9.5

6
7.3

Owner/Proprietor (Net)

302
89.6

153
88.4

149
90.9

150
87.7

77
86.5

73
89.0

152
91.6

76
90.5

76
92.7

Executive

40
11.9

18
10.4

22
13.4

23
13.5

11
12.4

12
14.6

17
10.2

7
8.3

10
12.2

Upper Management

68
20.2

34
19.7

34
20.7

39
22.8

16
18.0

23
28.0

29
17.5

18
21.4

11
13.4

Middle Management

129
38.3

66
38.2

63
38.4

69
40.4

39
43.8

30
36.6

60
36.1

27
32.1

33
40.2

Intermediate level

45
13.4

27
15.6

18
11.0

13
7.6

8
9.0

5
6.1

32
19.3

19
22.6

13
15.9

Entry Level

8
2.4

2
1.2

6
3.7

3
1.8

1
1.1

2
2.4

5
3.0

1
1.2

4
4.9

Some other level

12
3.6

6
3.5

6
3.7

3
1.8

2
2.2

1
1.2

9
5.4

4
4.8

5
6.1

337
100.0

173
100.0

164
100.0

171
100.0

89
100.0

82
100.0

166
100.0

84
100.0

82
100.0

Sigma

EXHIBIT B -1961-

Page 135
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 45
Scr Q.8b Aspirations of owning a company/business
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Not a current Owner/Proprietor

387
100.0

192
100.0

195
100.0

186
100.0

92
100.0

94
100.0

201
100.0

100
100.0

101
100.0

Yes

276
71.3

134
69.8

142
72.8

186
100.0

92
100.0

94
100.0

90
44.8

42
42.0

48
47.5

No

111
28.7

58
30.2

53
27.2

-

-

-

111
55.2

58
58.0

53
52.5

387
100.0

192
100.0

195
100.0

186
100.0

92
100.0

94
100.0

201
100.0

100
100.0

101
100.0

Sigma

EXHIBIT B -1962-

Page 136
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 46
Scr Q.9 Looked for Online Legal Service in the Past
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Yes

262
62.1

129
60.8

133
63.3

136
65.7

65
62.5

71
68.9

126
58.6

64
59.3

62
57.9

No

150
35.5

78
36.8

72
34.3

68
32.9

37
35.6

31
30.1

82
38.1

41
38.0

41
38.3

10
2.4

5
2.4

5
2.4

3
1.4

2
1.9

1
1.0

7
3.3

3
2.8

4
3.7

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

I don't know
Sigma

EXHIBIT B -1963-

Page 137
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 47
Scr Q.10a Online Legal Service Looked for
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Online Legal Service

262
100.0

129
100.0

133
100.0

136
100.0

65
100.0

71
100.0

126
100.0

64
100.0

62
100.0

Incorporation/forming a business or organization

151
57.6

71
55.0

80
60.2

115
84.6

53
81.5

62
87.3

36
28.6

18
28.1

18
29.0

Family law

90
34.4

47
36.4

43
32.3

34
25.0

20
30.8

14
19.7

56
44.4

27
42.2

29
46.8

Bill of sale

58
22.1

32
24.8

26
19.5

27
19.9

16
24.6

11
15.5

31
24.6

16
25.0

15
24.2

Landlord/tenant matters

83
31.7

47
36.4

36
27.1

35
25.7

18
27.7

17
23.9

48
38.1

29
45.3

19
30.6

Estate planning

118
45.0

56
43.4

62
46.6

57
41.9

25
38.5

32
45.1

61
48.4

31
48.4

30
48.4

Some Other type of legal service

41
15.6

19
14.7

22
16.5

27
19.9

12
18.5

15
21.1

14
11.1

7
10.9

7
11.3

Mean number of items selected
Std. Err.

2.06
0.06

2.11
0.10

2.02
0.08

2.17
0.09

2.22
0.15

2.13
0.11

1.95
0.09

2.00
0.13

1.90
0.12

Std. Dev.

1.05

1.15

0.95

1.09

1.24

0.92

1.00

1.04

0.97

EXHIBIT B -1964-

Page 138
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 48
Scr Q.10b Specific Type of Online Legal Service Looked for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Some Other Online Legal Service

41
100.0

19
100.0

22
100.0

27
100.0

12
100.0

15
100.0

14
100.0

7
100.0

7
100.0

Employment law

1
2.4

1
5.3

-

1
3.7

1
8.3

-

-

-

-

Real Estate law

1
2.4

1
5.3

-

1
3.7

1
8.3

-

-

-

-

Will

1
2.4

-

1
4.5

1
3.7

-

1
6.7

-

-

-

-

-

-

-

-

-

-

-

-

1
2.4

-

1
4.5

1
3.7

-

1
6.7

-

-

-

Insurance

-

-

-

-

-

-

-

-

-

Immigration

-

-

-

-

-

-

-

-

-

Disability

-

-

-

-

-

-

-

-

-

Criminal law

-

-

-

-

-

-

-

-

-

1
2.4

1
5.3

-

1
3.7

1
8.3

-

-

-

-

Legal Zoom n/s

-

-

-

-

-

-

-

-

-

Intellectual property

-

-

-

-

-

-

-

-

-

Family law

-

-

-

-

-

-

-

-

-

Medical
Social Security issues

Bankruptcy

EXHIBIT B -1965-

Page 139
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 48
Scr Q.10b Specific Type of Online Legal Service Looked for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Some Other Online Legal Service

41
100.0

19
100.0

22
100.0

27
100.0

12
100.0

15
100.0

14
100.0

7
100.0

7
100.0

-

-

-

-

-

-

-

-

-

1
2.4

-

1
4.5

-

-

-

1
7.1

-

1
14.3

Juvenile law

-

-

-

-

-

-

-

-

-

Trademark

-

-

-

-

-

-

-

-

-

Personal injury

-

-

-

-

-

-

-

-

-

Lemon laws

-

-

-

-

-

-

-

-

-

Foreclosure

-

-

-

-

-

-

-

-

-

Discrimination

-

-

-

-

-

-

-

-

-

Corporate Governance

-

-

-

-

-

-

-

-

-

Contracts

-

-

-

-

-

-

-

-

-

Labor law

-

-

-

-

-

-

-

-

-

Harassment

-

-

-

-

-

-

-

-

-

3
7.3

3
15.8

-

1
3.7

1
8.3

-

2
14.3

2
28.6

-

Custody
Patent law

Other

EXHIBIT B -1966-

Page 140
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 48
Scr Q.10b Specific Type of Online Legal Service Looked for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Some Other Online Legal Service

41
100.0

19
100.0

22
100.0

27
100.0

12
100.0

15
100.0

14
100.0

7
100.0

7
100.0

Don't know/No answer

-

-

-

-

-

-

-

-

-

I don't know/don't remember

-

-

-

-

-

-

-

-

-

EXHIBIT B -1967-

Page 141
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 49
Scr Q.10c Actually Purchase online Legal Service Looked for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Yes

96
22.7

53
25.0

43
20.5

48
23.2

28
26.9

20
19.4

48
22.3

25
23.1

23
21.5

No

326
77.3

159
75.0

167
79.5

159
76.8

76
73.1

83
80.6

167
77.7

83
76.9

84
78.5

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Sigma

EXHIBIT B -1968-

Page 142
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 50
Scr Q.10c Actually Purchase online Legal Service Looked for Online - Incorporation/forming a business or organization
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Online Legal Service Incorporation/forming a business or organization

151
100.0

71
100.0

80
100.0

115
100.0

53
100.0

62
100.0

36
100.0

18
100.0

18
100.0

Yes

48
31.8

31
43.7

17
21.3

30
26.1

20
37.7

10
16.1

18
50.0

11
61.1

7
38.9

No

103
68.2

40
56.3

63
78.8

85
73.9

33
62.3

52
83.9

18
50.0

7
38.9

11
61.1

151
100.0

71
100.0

80
100.0

115
100.0

53
100.0

62
100.0

36
100.0

18
100.0

18
100.0

Sigma

EXHIBIT B -1969-

Page 143
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 51
Scr Q.10c Actually Purchase online Legal Service Looked for Online - Divorce
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Online Legal Service - Divorce

90
100.0

47
100.0

43
100.0

34
100.0

20
100.0

14
100.0

56
100.0

27
100.0

29
100.0

Yes

26
28.9

13
27.7

13
30.2

8
23.5

6
30.0

2
14.3

18
32.1

7
25.9

11
37.9

No

64
71.1

34
72.3

30
69.8

26
76.5

14
70.0

12
85.7

38
67.9

20
74.1

18
62.1

90
100.0

47
100.0

43
100.0

34
100.0

20
100.0

14
100.0

56
100.0

27
100.0

29
100.0

Sigma

EXHIBIT B -1970-

Page 144
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 52
Scr Q.10c Actually Purchase online Legal Service Looked for Online - Bill of Sale
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Online Legal Service - Bill of
Sale

58
100.0

32
100.0

26
100.0

27
100.0

16
100.0

11
100.0

31
100.0

16
100.0

15
100.0

Yes

23
39.7

14
43.8

9
34.6

10
37.0

6
37.5

4
36.4

13
41.9

8
50.0

5
33.3

No

35
60.3

18
56.3

17
65.4

17
63.0

10
62.5

7
63.6

18
58.1

8
50.0

10
66.7

58
100.0

32
100.0

26
100.0

27
100.0

16
100.0

11
100.0

31
100.0

16
100.0

15
100.0

Sigma

EXHIBIT B -1971-

Page 145
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 53
Scr Q.10c Actually Purchase online Legal Service Looked for Online - Lease Agreement
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Online Legal Service - Lease
Agreement

83
100.0

47
100.0

36
100.0

35
100.0

18
100.0

17
100.0

48
100.0

29
100.0

19
100.0

Yes

16
19.3

10
21.3

6
16.7

7
20.0

4
22.2

3
17.6

9
18.8

6
20.7

3
15.8

No

67
80.7

37
78.7

30
83.3

28
80.0

14
77.8

14
82.4

39
81.3

23
79.3

16
84.2

83
100.0

47
100.0

36
100.0

35
100.0

18
100.0

17
100.0

48
100.0

29
100.0

19
100.0

Sigma

EXHIBIT B -1972-

Page 146
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 54
Scr Q.10c Actually Purchase online Legal Service Looked for Online - Power of Attorney
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Online Legal Service - Power of
Attorney

118
100.0

56
100.0

62
100.0

57
100.0

25
100.0

32
100.0

61
100.0

31
100.0

30
100.0

Yes

33
28.0

15
26.8

18
29.0

17
29.8

8
32.0

9
28.1

16
26.2

7
22.6

9
30.0

No

85
72.0

41
73.2

44
71.0

40
70.2

17
68.0

23
71.9

45
73.8

24
77.4

21
70.0

118
100.0

56
100.0

62
100.0

57
100.0

25
100.0

32
100.0

61
100.0

31
100.0

30
100.0

Sigma

EXHIBIT B -1973-

Page 147
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 55
Scr Q.11a Willingness to Look for Online Legal Sergvice Looked in Next 6 Months
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Total Respondents

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

398
94.3

202
95.3

196
93.3

200
96.6

101
97.1

99
96.1

198
92.1

101
93.5

97
90.7

Top 2 Box (Sub-Net)

222
52.6

111
52.4

111
52.9

129
62.3

61
58.7

68
66.0

93
43.3

50
46.3

43
40.2

Definitely will 5

57
13.5

29
13.7

28
13.3

29
14.0

16
15.4

13
12.6

28
13.0

13
12.0

15
14.0

Probably will 4

165
39.1

82
38.7

83
39.5

100
48.3

45
43.3

55
53.4

65
30.2

37
34.3

28
26.2

May or may not 3

176
41.7

91
42.9

85
40.5

71
34.3

40
38.5

31
30.1

105
48.8

51
47.2

54
50.5

Bottom 2 Box (Net)

24
5.7

10
4.7

14
6.7

7
3.4

3
2.9

4
3.9

17
7.9

7
6.5

10
9.3

Probably will not 2

20
4.7

9
4.2

11
5.2

6
2.9

3
2.9

3
2.9

14
6.5

6
5.6

8
7.5

Definitely will Not 1

4
0.9

1
0.5

3
1.4

1
0.5

-

1
1.0

3
1.4

1
0.9

2
1.9

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Top 3 Box (Net)

Sigma

EXHIBIT B -1974-

Page 148
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 56
Scr Q.11b Which Online Legal Service Will Look for in Next 6 Months
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Will Look for Online Legal Service in Next 6
Months

398
100.0

202
100.0

196
100.0

200
100.0

101
100.0

99
100.0

198
100.0

101
100.0

97
100.0

Incorporation/forming a business or organization

203
51.0

100
49.5

103
52.6

167
83.5

83
82.2

84
84.8

36
18.2

17
16.8

19
19.6

Family law

98
24.6

44
21.8

54
27.6

31
15.5

15
14.9

16
16.2

67
33.8

29
28.7

38
39.2

Bill of Sale

82
20.6

46
22.8

36
18.4

29
14.5

19
18.8

10
10.1

53
26.8

27
26.7

26
26.8

Landlord/Tenant Matters

90
22.6

49
24.3

41
20.9

33
16.5

21
20.8

12
12.1

57
28.8

28
27.7

29
29.9

Estate planning

190
47.7

98
48.5

92
46.9

85
42.5

41
40.6

44
44.4

105
53.0

57
56.4

48
49.5

Some Other type of legal service

48
12.1

16
7.9

32
16.3

30
15.0

10
9.9

20
20.2

18
9.1

6
5.9

12
12.4

Mean number of items selected
Std. Err.

1.79
0.05

1.75
0.07

1.83
0.07

1.88
0.07

1.87
0.09

1.88
0.09

1.70
0.07

1.62
0.09

1.77
0.11

Std. Dev.

0.96

0.95

0.98

0.93

0.95

0.92

0.99

0.94

1.04

EXHIBIT B -1975-

Page 149
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 57
Scr Q.11c Specific Type of Online Legal Service Looking for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Some Other Online Legal Service

48
100.0

16
100.0

32
100.0

30
100.0

10
100.0

20
100.0

18
100.0

6
100.0

12
100.0

-

-

-

-

-

-

-

-

-

1
2.1

1
6.3

-

1
3.3

1
10.0

-

-

-

-

Will

-

-

-

-

-

-

-

-

-

Medical

-

-

-

-

-

-

-

-

-

Social Security issues

-

-

-

-

-

-

-

-

-

Insurance

-

-

-

-

-

-

-

-

-

Immigration

-

-

-

-

-

-

-

-

-

Disability

-

-

-

-

-

-

-

-

-

Criminal law

-

-

-

-

-

-

-

-

-

Bankruptcy

-

-

-

-

-

-

-

-

-

Legal Zoom n/s

-

-

-

-

-

-

-

-

-

2
4.2

1
6.3

1
3.1

2
6.7

1
10.0

1
5.0

-

-

-

-

-

-

-

-

-

-

-

-

Employment law
Real Estate law

Intellectual property
Family law

EXHIBIT B -1976-

Page 150
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 57
Scr Q.11c Specific Type of Online Legal Service Looking for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Some Other Online Legal Service

48
100.0

16
100.0

32
100.0

30
100.0

10
100.0

20
100.0

18
100.0

6
100.0

12
100.0

Custody

-

-

-

-

-

-

-

-

-

Patent law

-

-

-

-

-

-

-

-

-

Juvenile law

-

-

-

-

-

-

-

-

-

Trademark

-

-

-

-

-

-

-

-

-

1
2.1

-

1
3.1

-

-

-

1
5.6

-

1
8.3

Lemon laws

-

-

-

-

-

-

-

-

-

Foreclosure

-

-

-

-

-

-

-

-

-

Discrimination

-

-

-

-

-

-

-

-

-

Corporate Governance

-

-

-

-

-

-

-

-

-

Contracts

-

-

-

-

-

-

-

-

-

Labor law

-

-

-

-

-

-

-

-

-

Harassment

-

-

-

-

-

-

-

-

-

4
8.3

2
12.5

2
6.3

-

-

-

4
22.2

2
33.3

2
16.7

Personal injury

Other

EXHIBIT B -1977-

Page 151
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 57
Scr Q.11c Specific Type of Online Legal Service Looking for Online
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Looked for Some Other Online Legal Service
Don't know/No answer
I don't know/don't remember

48
100.0

16
100.0

32
100.0

30
100.0

10
100.0

20
100.0

18
100.0

6
100.0

12
100.0

-

-

-

-

-

-

-

-

-

2
4.2

1
6.3

1
3.1

1
3.3

-

1
5.0

1
5.6

1
16.7

-

EXHIBIT B -1978-

Page 152
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 58
Scr Q.12 Decision Maker Role
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Base:Interested in "Incorporation"

258
100.0

129
100.0

129
100.0

207
100.0

104
100.0

103
100.0

51
100.0

25
100.0

26
100.0

I am or would be the primary decision maker

206
79.8

105
81.4

101
78.3

165
79.7

83
79.8

82
79.6

41
80.4

22
88.0

19
73.1

I share or would share this responsibility with
others

52
20.2

24
18.6

28
21.7

42
20.3

21
20.2

21
20.4

10
19.6

3
12.0

7
26.9

-

-

-

-

-

-

-

-

-

258
100.0

129
100.0

129
100.0

207
100.0

104
100.0

103
100.0

51
100.0

25
100.0

26
100.0

Someone else is or would be the primary decision
maker
Sigma

EXHIBIT B -1979-

Page 153
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 59
BANNER X BANNER
Total All
Total Incorporation
Total Consumer
Services
Service
Service
------------------------- ------------------------- ------------------------Test
Test
Test
And
And
And
Control Test
Control
Control Test
Control
Control Test
Control
-------- ------- ------- -------- ------- ------- -------- ------- ------Total All Services - Test and Control

422
100.0

212
100.0

210
100.0

207
100.0

104
100.0

103
100.0

215
100.0

108
100.0

107
100.0

Total All Services - Test

212
50.2

212
100.0

-

104
50.2

104
100.0

-

108
50.2

108
100.0

-

Total All Services - Control

210
49.8

-

210
100.0

103
49.8

-

103
100.0

107
49.8

-

107
100.0

Total Incorporation - Test and Control

207
49.1

104
49.1

103
49.0

207
100.0

104
100.0

103
100.0

-

-

-

Total Incorporation - Test

104
24.6

104
49.1

-

104
50.2

104
100.0

-

-

-

-

Total Incorporation - Control

103
24.4

-

103
49.0

103
49.8

-

103
100.0

-

-

-

Total Consumer Services - Test and Control

215
50.9

108
50.9

107
51.0

-

-

-

215
100.0

108
100.0

107
100.0

Total Consumer Services - Test

108
25.6

108
50.9

-

-

-

-

108
50.2

108
100.0

-

Total Consumer Services - Control

107
25.4

-

107
51.0

-

-

-

107
49.8

-

107
100.0

EXHIBIT B -1980-

EXHIBIT B -1981-

Page 1
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Consumer Services
Not Choose Rocket Lawyer - Gen Pop (Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 1
Chose Rocket Lawyer after seeing advertisement
Base:Total Consumer Services

215
100.0

108
100.0

107
100.0

Yes

122
56.7

52
48.1

70
65.4

No

93
43.3

56
51.9

37
34.6

122
100.0

52
100.0

70
100.0

108
88.5

47
90.4

61
87.1

No

8
6.6

3
5.8

5
7.1

Don't know

6
4.9

2
3.8

4
5.7

108
100.0

47
100.0

61
100.0

Yes

85
78.7

36
76.6

49
80.3

No

23
21.3

11
23.4

12
19.7

Level 2
Recall the free trial offer on website
Base:Yes RL Q2,Q4
Yes

Level 3
Perceived the free offer as valuable
Base:Yes RL Q2,Q4, Yes QC9a

EXHIBIT B -1982-

Page 2
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Consumer Services
Not Choose Rocket Lawyer - Gen Pop (Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 4
Understood the offer (time limit...)
Base:Yes RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/C11

85
100.0

36
100.0

49
100.0

31
36.5

17
47.2

14
28.6

10
11.8

6
16.7

4
8.2

8
9.4

4
11.1

4
8.2

Yes time limit (Punch 1) at 12a BUT 'Ambiguous'
at 12bc

13
15.3

7
19.4

6
12.2

Yes time limit (Punch 1) at 12a AND 'Yes' at 12bc

39
45.9

14
38.9

25
51.0

Don't know at Q.12a

15
17.6

5
13.9

10
20.4

31
100.0

17
100.0

14
100.0

14
45.2

8
47.1

6
42.9

13
41.9

8
47.1

5
35.7

Understanding (Net)
No time limit (Punch 2) at 12a
Yes time limit (Punch 1) at 12a BUT 'No' at 12bc

Level 5
Accepted the free trial offer
Base:Yes RL
C11,No time
BUT 'No' at
'Ambiguous'

Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
limit at 12a OR Yes time limit at 12a
12bc OR Yes time limit at 12a BUT
at 12bc

Accepted the Free Trial Offer or Bought Products
from RL (Net)
Yes (Punch 2)

EXHIBIT B -1983-

Page 3
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Consumer Services
Not Choose Rocket Lawyer - Gen Pop (Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:Yes RL
C11,No time
BUT 'No' at
'Ambiguous'

Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
limit at 12a OR Yes time limit at 12a
12bc OR Yes time limit at 12a BUT
at 12bc

No but pay for RL (Punch 6-9)
No RL (Punch 3-5)
Other/Don't know

31
100.0

17
100.0

14
100.0

1
3.2

-

1
7.1

14
45.2

8
47.1

6
42.9

3
9.7

1
5.9

2
14.3

Level 6
Accepted the offer for reasons consistent with Plaintiff's complaint (Yes Q14a)
Base:Yes RL
C11,No time
BUT 'No' at
'Ambiguous'
Select free

Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
limit at 12a OR Yes time limit at 12a
12bc OR Yes time limit at 12a BUT
at 12bc,
trial or pay for services at Q.14a

14
100.0

8
100.0

6
100.0

Yes

8
57.1

4
50.0

4
66.7

No

6
42.9

4
50.0

2
33.3

EXHIBIT B -1984-

Page 4
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Consumer Service
Did Not Choose Rocket Lawyer - Chose LZ (Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 1
Chose Rocket Lawyer after seeing advertisement
Base:Total Consumer Services

215
100.0

108
100.0

107
100.0

Yes Rocket Lawyer

122
56.7

52
48.1

70
65.4

No Rocket Lawyer but Chose Legal Zoom

23
10.7

15
13.9

8
7.5

Chose other companies

70
32.6

41
38.0

29
27.1

23
100.0

15
100.0

8
100.0

22
95.7

14
93.3

8
100.0

-

-

-

1
4.3

1
6.7

-

22
100.0

14
100.0

8
100.0

20
90.9

13
92.9

7
87.5

Level 2
Recall the free trial offer on website
Base:No RL Q2,Q4
Yes
No
Don't know

Level 3
Perceived the free offer as valuable
Base:No RL Q2,Q4, Yes QC9a
Yes

EXHIBIT B -1985-

Page 5
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Consumer Service
Did Not Choose Rocket Lawyer - Chose LZ (Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:No RL Q2,Q4, Yes QC9a

22
100.0

14
100.0

8
100.0

2
9.1

1
7.1

1
12.5

20
100.0

13
100.0

7
100.0

7
35.0

5
38.5

2
28.6

2
10.0

2
15.4

-

1
5.0

1
7.7

-

Yes time limit (Punch 1) at 12a BUT 'Ambiguous'
at 12bc

4
20.0

2
15.4

2
28.6

Yes time limit (Punch 1) at 12a AND 'Yes' at 12bc

9
45.0

5
38.5

4
57.1

Don't know at Q.12a

4
20.0

3
23.1

1
14.3

7
100.0

5
100.0

2
100.0

No

Level 4
Understood the offer (time limit...)
Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/C11
Understanding (Net)
No time limit (Punch 2) at 12a
Yes time limit (Punch 1) at 12a BUT 'No' at 12bc

Level 5
Accepted the free trial offer
Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
C11,No time limit at 12a OR Yes time limit at 12a
BUT 'No' at 12bc OR Yes time limit at 12a BUT
'Ambiguous' at 12bc

EXHIBIT B -1986-

Page 6
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Consumer Service
Did Not Choose Rocket Lawyer - Chose LZ (Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
C11,No time limit at 12a OR Yes time limit at 12a
BUT 'No' at 12bc OR Yes time limit at 12a BUT
'Ambiguous' at 12bc

7
100.0

5
100.0

2
100.0

5
71.4

3
60.0

2
100.0

Yes (Punch 2)

4
57.1

2
40.0

2
100.0

No but pay for RL (Punch 6-9)

1
14.3

1
20.0

-

2
28.6

2
40.0

-

-

-

-

Accepted the Free Trial Offer or Bought Products
from RL (Net)

No RL (Punch 3-5)
Other/Don't know

Level 6
Accepted the offer for reasons consistent with Plaintiff's complaint (Yes Q14a)
Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
C11,No time limit at 12a OR Yes time limit at 12a
BUT 'No' at 12bc OR Yes time limit at 12a BUT
'Ambiguous' at 12bc,
Select free trial or pay for services at Q.14a

5
100.0

3
100.0

2
100.0

Yes

1
20.0

-

1
50.0

No

4
80.0

3
100.0

1
50.0

EXHIBIT B -1987-

Page 7
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Consumer Services
California Specific Issue(Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 1
Chose Rocket Lawyer after seeing advertisement
Base:Total Consumer Services

215
100.0

108
100.0

107
100.0

122
56.7

52
48.1

70
65.4

-

-

-

93
43.3

56
51.9

37
34.6

Base:No RL Q2,Q4

-

-

-

Yes

-

-

-

No

-

-

-

Don't know

-

-

-

Base:No RL Q2,Q4, Yes QC9a

-

-

-

Yes

-

-

-

Yes
No Rocket Lawyer because California Specific
No Rocket Lawyer

Level 2
Recall the free trial offer on website

Level 3
Perceived the free offer as valuable

EXHIBIT B -1988-

Page 8
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Consumer Services
California Specific Issue(Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:No RL Q2,Q4, Yes QC9a

-

-

-

No

-

-

-

Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/C11

-

-

-

Understanding (Net)

-

-

-

No time limit (Punch 2) at 12a

-

-

-

Yes time limit (Punch 1) at 12a BUT 'No' at 12bc

-

-

-

Don't know at Q.12a

-

-

-

Yes time limit (Punch 1) at 12a AND 'Yes' at 12bc

-

-

-

Don't know at Q.12a

-

-

-

-

-

-

Level 4
Understood the offer (time limit...)

Level 5
Accepted the free trial offer
Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
C11,No time limit at 12a OR Yes time limit at 12a
BUT 'No' at 12bc OR Yes time limit at 12a BUT
'Ambiguous' at 12bc

EXHIBIT B -1989-

Page 9
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Consumer Services
California Specific Issue(Including Q12a)
Total Consumer
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
C11,No time limit at 12a OR Yes time limit at 12a
BUT 'No' at 12bc OR Yes time limit at 12a BUT
'Ambiguous' at 12bc

-

-

-

Accepted the Free Trial Offer or Bought Products
from RL (Net)

-

-

-

Yes (Punch 2)

-

-

-

No but pay for RL (Punch 6-9)

-

-

-

No RL (Punch 3-5)

-

-

-

Other/Don't know

-

-

-

Level 6
Accepted the offer for reasons consistent with Plaintiff's complaint (Yes Q14a)
Base:No RL Q2,Q4, Yes QC9a, Yes QC7/8 OR QC10/
C11,No time limit at 12a OR Yes time limit at 12a
BUT 'No' at 12bc OR Yes time limit at 12a BUT
'Ambiguous' at 12bc,
Select free trial or pay for services at Q.14a

-

-

-

Yes

-

-

-

No

-

-

-

EXHIBIT B -1990-

EXHIBIT B -1991-

Page 1
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Incorporation Services
Did Not Choose Rocket Lawyer - Gen Pop (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 1
Chose Rocket Lawyer after seeing advertisement
Base:Total Services

207
100.0

104
100.0

103
100.0

Yes

92
44.4

47
45.2

45
43.7

No

115
55.6

57
54.8

58
56.3

92
100.0

47
100.0

45
100.0

77
83.7

38
80.9

39
86.7

No

5
5.4

3
6.4

2
4.4

Don't Know

6
6.5

3
6.4

3
6.7

No/DK

4
4.3

3
6.4

1
2.2

77
100.0

38
100.0

39
100.0

65
84.4

35
92.1

30
76.9

Level 2
Recall the free trial offer on website
Base:Yes RL Q2,Q4,
Yes

Level 3
Perceived the free offer as valuable
Base:Yes RL Q2,Q4, Yes at QB9 or QB11
Yes

EXHIBIT B -1992-

Page 2
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Incorporation Services
Did Not Choose Rocket Lawyer - Gen Pop (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:Yes RL Q2,Q4, Yes at QB9 or QB11

77
100.0

38
100.0

39
100.0

12
15.6

3
7.9

9
23.1

65
100.0

35
100.0

30
100.0

28
43.1

15
42.9

13
43.3

1
1.5

-

1
3.3

15
23.1

10
28.6

5
16.7

Understood state fees/some understanding of
offer

5
7.7

1
2.9

4
13.3

Understood state fees/high understanding of
offer

7
10.8

4
11.4

3
10.0

Understood state fees/highest understanding of
offer

20
30.8

14
40.0

6
20.0

No/DK at Q.12a or QB10 or QB11

17
26.2

6
17.1

11
36.7

28
100.0

15
100.0

13
100.0

No

Level 4
Understood the offer (time limit...)
Base:Yes RL Q2,Q4, Yes at QB9 or QB11, Yes at QB7/
8
Understanding (Net)
No
Understood one of the offers

Level 5
Accepted the free trial offer
Base:Yes RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Unstanding at QB10/12abc

EXHIBIT B -1993-

Page 3
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 1
Incorporation Services
Did Not Choose Rocket Lawyer - Gen Pop (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:Yes RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Unstanding at QB10/12abc

28
100.0

15
100.0

13
100.0

Accepted the Free Trial Offer or Bought Products
from RL (Net)

14
50.0

9
60.0

5
38.5

Yes (Punch 1)

11
39.3

7
46.7

4
30.8

No but pay for RL (Punch 6-9)

3
10.7

2
13.3

1
7.7

13
46.4

5
33.3

8
61.5

1
3.6

1
6.7

-

No RL (Punch 3-5)
Other or DK

Level 6
Accepted the offer for reasons consistent with Plaintiff's complaint (Yes at Q14a)
Base:Yes RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Understanding at QB10/12abc,
Select free trial or pay for services at Q.14a

14
100.0

9
100.0

5
100.0

Yes

4
28.6

1
11.1

3
60.0

No

10
71.4

8
88.9

2
40.0

-

-

-

Don't know

EXHIBIT B -1994-

Page 4
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Incorporation Services
Chose Legal Zoom but NOT Rocket Lawyer (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 1
Chose Rocket Lawyer after seeing advertisement
Base:Total Incorporation

207
100.0

104
100.0

103
100.0

Yes Rocket Lawyer

92
44.4

47
45.2

45
43.7

No Rocket Lawyer but Chose Legal Zoom

90
43.5

44
42.3

46
44.7

Chose other companies

25
12.1

13
12.5

12
11.7

90
100.0

44
100.0

46
100.0

77
85.6

36
81.8

41
89.1

No

4
4.4

2
4.5

2
4.3

Don't Know

5
5.6

5
11.4

-

No/DK

4
4.4

1
2.3

3
6.5

77
100.0

36
100.0

41
100.0

Level 2
Recall the free trial offer on website
Base:No RL Q2,Q4,
Yes

Level 3
Perceived the free offer as valuable
Base:No RL Q2,Q4, Yes at QB9 or QB11

EXHIBIT B -1995-

Page 5
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Incorporation Services
Chose Legal Zoom but NOT Rocket Lawyer (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:No RL Q2,Q4, Yes at QB9 or QB11

77
100.0

36
100.0

41
100.0

Yes

64
83.1

31
86.1

33
80.5

No

13
16.9

5
13.9

8
19.5

64
100.0

31
100.0

33
100.0

34
53.1

19
61.3

15
45.5

3
4.7

1
3.2

2
6.1

18
28.1

11
35.5

7
21.2

Understood state fees/some understanding of
offer

4
6.3

2
6.5

2
6.1

Understood state fees/high understanding of
offer

9
14.1

5
16.1

4
12.1

Understood state fees/highest understanding of
offer

12
18.8

5
16.1

7
21.2

No/DK at Q.12a or QB10 or QB11

18
28.1

7
22.6

11
33.3

Level 4
Understood the offer (time limit...)
Base:No RL Q2,Q4, Yes at QB9 or QB11, Yes at QB7/8
Understanding (Net)
No
Understood one of the offers

EXHIBIT B -1996-

Page 6
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 2
Incorporation Services
Chose Legal Zoom but NOT Rocket Lawyer (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 5
Accepted the free trial offer
Base:No RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Understanding at QB10/12abc

34
100.0

19
100.0

15
100.0

14
41.2

9
47.4

5
33.3

Yes (Punch 1)

9
26.5

6
31.6

3
20.0

No but pay for RL (Punch 6-9)

5
14.7

3
15.8

2
13.3

18
52.9

9
47.4

9
60.0

2
5.9

1
5.3

1
6.7

Accepted the Free Trial Offer or Bought Products
from RL (Net)

No RL (Punch 3-5)
Other or DK

Level 6
Accepted the offer for reasons consistent with Plaintiff's complaint (Yes at Q14a)
Base:No RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Understanding at QB10/12abc,
Select free trial or pay for services at Q.14a
Yes
No
Don't know

14
100.0

9
100.0

5
100.0

1
7.1

1
11.1

-

13
92.9

8
88.9

5
100.0

-

-

-

EXHIBIT B -1997-

Page 7
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Incorpration Services
California Specific Issue (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 1
Chose Rocket Lawyer after seeing advertisement
Base:Total Incorpration Services

207
100.0

104
100.0

103
100.0

Yes

89
43.0

45
43.3

44
42.7

No Rocket Lawyer because California Specific

41
19.8

22
21.2

19
18.4

No Rocket Lawyer

77
37.2

37
35.6

40
38.8

41
100.0

22
100.0

19
100.0

33
80.5

18
81.8

15
78.9

No

4
9.8

2
9.1

2
10.5

Don't Know

1
2.4

1
4.5

-

No/DK

3
7.3

1
4.5

2
10.5

33
100.0

18
100.0

15
100.0

Level 2
Recall the free trial offer on website
Base:No RL Q2,Q4,
Yes

Level 3
Perceived the free offer as valuable
Base:No RL Q2,Q4, Yes at QB9 or QB11

EXHIBIT B -1998-

Page 8
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Incorpration Services
California Specific Issue (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Base:No RL Q2,Q4, Yes at QB9 or QB11

33
100.0

18
100.0

15
100.0

Yes

27
81.8

15
83.3

12
80.0

No

6
18.2

3
16.7

3
20.0

27
100.0

15
100.0

12
100.0

12
44.4

5
33.3

7
58.3

2
7.4

-

2
16.7

5
18.5

4
26.7

1
8.3

Understood state fees/some understanding of
offer

1
3.7

-

1
8.3

Understood state fees/high understanding of
offer

4
14.8

1
6.7

3
25.0

Understood state fees/highest understanding of
offer

8
29.6

5
33.3

3
25.0

No/DK at Q.12a or QB10 or QB11

7
25.9

5
33.3

2
16.7

Level 4
Understood the offer (time limit...)
Base:No RL Q2,Q4, Yes at QB9 or QB11, Yes at QB7/8
Understanding (Net)
No
Understood one of the offers

EXHIBIT B -1999-

Page 9
Radius Global Market Research
Online Legal Services Study
Job #14-0603
Table 3
Incorpration Services
California Specific Issue (Including Q12a)
Total Incorporation
Service
------------------------Test
And
Control Test
Control
-------- ------- ------Level 5
Accepted the free trial offer
Base:No RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Understanding at QB10/12abc
Accepted the Free Trial Offer or Bought Products
from RL (Net)
Yes (Punch 1)
No but pay for RL (Punch 6-9)
No RL (Punch 3-5)
Other or DK

12
100.0

5
100.0

7
100.0

4
33.3

2
40.0

2
28.6

3
25.0

2
40.0

1
14.3

1
8.3

-

1
14.3

8
66.7

3
60.0

5
71.4

-

-

-

Level 6
Accepted the offer for reasons consistent with Plaintiff's complaint (Yes at Q14a)
Base:No RL Q2,Q4, Yes at QB9,B11, Yes at QB7/8,
Understanding at QB10/12abc,
Select free trial or pay for services at Q.14a
Yes
No
Don't know

4
100.0

2
100.0

2
100.0

-

-

-

4
100.0

2
100.0

2
100.0

-

-

-

EXHIBIT B -2000-

APPENDIX

M

APPENDIX

M

EXHIBIT B -2001-

Results for the Consumer Perception of Rocket Lawyer’s Advertisement
Incorporation Service

Table 1

Rocket Lawyer
Legal Zoom

Test<Control
.6505
.3480

Test>Control
.4621
.7532

Test≠ Control
.8842
.6599

Rocket Lawyer
Legal Zoom

Test<Control
.6094
.6587

Test>Control
.5813
.5379

Test≠ Control
1.000
1.000

Test>Control
1.000
1.000
1.000
1.000

Test≠ Control
1.000
1.000
1.000
1.000

Test>Control
.8480
.4743

Test≠ Control
.4495
.8434

Table 2

Table 3

Rocket Lawyer +comments
Legal Zoom +comments
Rocket Lawyer -comments
Legal Zoom -comments

Test<Control
.5139
.4891
1.000
1.000

Table 4

Aware
Not Aware

Test<Control
.2588
.6784

EXHIBIT B -2002-

Table 5

Positive (Neutral)
Fast/Easy To Use
Other Cost Related
Good/Reasonable
Good/cost Price
Fair/Reasonable
Other Cost
Happens After Trial
Other Happens After
Good for Specific Uses
Mention Free Trial
Other Mention Free
Other Service Features
Docs and Printing
Trial Offer (no fees)
Negative Comments
Cost-related
Pay State Fees
Not Really Free
Too Expensive
Dislike Extra Fees
Remember to Cancel

Test<Control
.5911
.8861
.4849
.9666
.8900
.9391
.8750
.2199
.3369
.5695
.4089
.4892
.1210
.1814
.7735
.1109
.1914
.7425
.0505
.7735
.4946
.5000

Test>Control
.5695
.1777
.6440
.0867
.2743
.2265
.5036
.8738
.8963
.5911
.7377
.6697
.9398
.9710
.5054
.9352
.8865
.4205
.9862
.5054
.7814
1.000

Test≠ Control
1.000
.3259
.8694
.1661
.5376
.4451
1.000
.3596
.4451
1.000
.6895
.8394
.1888
.2119
1.000
.1894
.3199
.8222
.0656
1.000
.7212
1.000

EXHIBIT B -2003-

Table 6-8

Table 6 Yes
Table 7 Yes
Table 8 Yes

Test<Control
.6361
.2621
.4888

Test>Control
.4816
.8350
.6292

Test≠ Control
.8807
.5009
.8810

Table 9

Charged After Trial
One Week Trial
Other Length of Trial

Test<Control
.8128
.8649
.6911

Test>Control
.3286
.3579
.6911

Test≠ Control
.6572
.7159
1.000

Test<Control
.7767
.8165
.8709
.0234*

Test>Control
.3149
.2785
.2018
.9915

Test≠ Control
.5778
.5297
.3770
.0333*

Test>Control
.0889
.9974
.9355

Test≠ Control
.1438
.0167*
.1991

Test<Control
.8198
.1173
.6449
.6540
.9743

Test>Control
.2757
.9294
.5113
.6631
.0852

Test≠ Control
.5247
.2050
1.000
1.000
.1646

Test<Control

Test>Control

Test≠ Control

Table 10

Phone Net
Online Net
Other Net
Don’t Know Net

Table 11

Would Consider Try
Would Keep Researching
Would Not be Interested

Test<Control
.9532
.0138*
.1232

Table 12

Take the Free Trial
Continue Searching
Ask Other People
Decide Not to Buy
Pay Incorporation

Table 13

EXHIBIT B -2004-

Positive/Neutral
Cost
It is Free
Good Deal
Not Charged if Cancel
Other Inexpensive

.5472
.1307
.3605
.5696
.2003
.7054

1.000
.9544
.8492
.7525
1.000
.7997

1.000
.2590
.5175
1.000
.2003
1.000

Test<Control
.5328
.9410
.7118
.9496
.2578

Test>Control
.7261
.1412
.4278
.2002
.8247

Test≠ Control
1.000
.2338
.8506
.2671
.4799

Table 14 and 16

Positive/Neutral
Negative
Cost Related
Trial Time Too Short
Table 16 Yes

Figure 1.1, 2.1 and 3.1Test versus Control Only need to test Yes: Note—Small Sample Size

1.1 Accepted Free Trial
1.1 Bought other products
1.1 No
2.1 Accepted Free Trial
2.1 Bought other products
2.1 No
3.1 Accepted Free Trial
3.1 Bought Other Products
3.1 No

Test<Control
.8942
.8611
.1330
.8840
.7493
.3502
.9545
.5833
.5758

Test>Control
.3200
.5566
.9702
.3228
.6164
.8596
.3636
1.000
.8485

Test≠ Control
.4601
1.000
.2545
.4801
1.000
.5096
.5227
1.000
1.000

EXHIBIT B -2005-

Other Legal Services
Table 1

Rocket Lawyer Divorce
Rocket Lawyer Bill of Sale
Rocket Lawyer Lease
Rocket Lawyer Power Att.
Legal Zoom

Test<Control
.2505
.2242
.3266
.3084
.6231

Test>Control
.8660
.8951
.8092
.8369
.5133

Test≠ Control
.3953
.3369
.5311
.4822
1.000

Rocket Lawyer Divorce
Rocket Lawyer Bill of Sale
Rocket Lawyer Lease
Rocket Lawyer Power Att.
Legal Zoom

Test<Control
.4671
.1626
.8169
.4807
1.000

Test>Control
.7767
.9442
.4003
.8282
.5000

Test≠ Control
.7425
.2420
.7478
.6780
1.000

Table 2

EXHIBIT B -2006-

Table 3

Positive (Neutral)
Mention Free Trial
Time Without Mention
Happens After Trial
Fast Easy to Use
Good for Specific Uses
Docs and Printing
Other Costs
Good Reasonable Costs
Other Service Features
Trial Offer
Negative Features
Cost-related
Not Really Free
Cancel or Charged
State Fees
Too Expensive

Test<Control
.9125
.7598
.9218
.0889
.3582
.5690
.7012
.8126
.8126
.5934
.9662
.8257
.4640
.6339
.6697
.4870
.4870

Test>Control
.1955
.3501
.1447
.9525
.8045
.6474
.5360
.4066
.4066
.6584
.2008
.2716
.7605
.6829
.7087
1.000
1.000

Test≠ Control
.3261
.6321
.2864
.1503
.6243
1.000
1.000
.7482
.7482
1.000
.3693
.5117
.7629
1.000
1.000
.4870
.4870

Test<Control
.6164

Test>Control
.5002

Test≠ Control
1.000

Tables 4

Table 4 Yes

EXHIBIT B -2007-

Table 5

Charged After Trial
One Week Trial
Other Length of Trial

Test<Control
.2492
.8608
.8481

Test>Control
.8615
.3098
.3839

Test≠ Control
.4188
.5628
.7188

Test<Control
.9903
.9483
.0080*
.0625

Test>Control
.0207*
.0889
.9966
.9692

Test≠ Control
.0374*
.1617
.0125*
.0985

Test>Control
.3632
.7811
.6525

Test≠ Control
.6453
.7214
.8584

Test<Control
.7390
.8222
.9847
.1519
.6342

Test>Control
.3588
.2733
.0548
.9388
.6445

Test≠ Control
.6768
.5219
.1056
.2176
1.000

Test<Control
.2709
.2937
.2270
.8761
.2244

Test>Control
1.000
.8402
.8919
.3837
1.000

Test≠ Control
.4952
.5010
.3413
.6783
.2244

Table 6

Phone Net
Online Net
Other Net
Don’t Know Net

Table 7

Would Consider Try
Would Keep Researching
Would Not be Interested

Test<Control
.7450
.4948
.4875

Table 8

Take the Free Trial
Continue Searching
Ask Other People
Decide Not to Buy
Pay Incorporation

Table 9

Positive/Neutral
Cost
It is Free
Nothing to Lose
Good Deal

Table 10 and 12

EXHIBIT B -2008-

Test<Control
.9459
.9410
.7434
.7634
.1444

Positive/Neutral
Negative
Cost Related
Trial Time Too Short
Table 12 Yes

Test>Control
.2922
.1412
.4420
.7402
.9099

Test≠ Control
.3576
.2338
.8012
1.000
.2651

Figure 1.1 and 2.1 Test versus Control Only need to test Yes: Note—Small Sample Size
Test<Control
Test>Control
1.1 Accepted Free Trial
.8418
.3942
1.1 Bought other products
.4516
1.000
1.1 No
.7238
.5515
2.1 Accepted Free Trial
.2857
1.000
2.1 Bought other products
1.000
.7413
2.1 No
1.000
.4762
** Samples of size 2 are too small to provide any information

Test≠ Control
.7168
.4516
1.000
.4286
1.000
1.000

Supplement Incorporation Services
Table 1S

Rocket Lawyer Positive
Rocket Lawyer Negative
Zoom Positive
Zoom Negative

Test<Control
.9871
.4877
.4336
.7987

Test>Control
.0992
.7460
.8041
.4104

Test≠ Control
.1136
.7618
.7343
.7610

Test<Control
.9842
.8817
.3742
.2789

Test>Control
.0575
.2571
.8270
.9215

Test≠ Control
.0988
.4298
.5562
.4374

Test<Control
.0161*

Test>Control
.9926

Test≠ Control
.0285*

Table 2S

Positive
Just Recall Name
Cost Related
Negative Comments

Table 3S

Yes

EXHIBIT B -2009-

Table 4S

To all Businesses
This and other on-line
Don’t know

Test<Control
.8789
.3765
.2593

Test>Control
.2017
.7933
.8384

Test≠ Control
.3237
.6213
.4946

Test<Control
.7011
1.000
1.000
.4878

Test>Control
.6535
.4186
.4878
1.000

Test≠ Control
1.000
.4186
.4878
.4878

Test<Control
.8487
.1057
1.000
.5000

Test>Control
.4198
.9666
1.000
.9167

Test≠ Control
.6988
.1736
1.000
1.000

Supplement Other Legal Services
Table 1S

Rocket Lawyer Positive
Rocket Lawyer Negative
Zoom Positive
Zoom Negative

Table 2S

Rocket Lawyer Positive
Rocket Lawyer Negative
Zoom Positive
Zoom Negative

Table 3S

Positive (Neutral)
Mention Free Trial
Fast Easy to Use
Happens After Trial
Good for Specific Uses
Other Service Features
Other Costs
Good Reasonable Costs
Docs and Printing
Trial Offer
Negative Comments
Cost-related
Not Really Free

Test<Control
.0576
.7856
.1182
.6624
.7073
.0267*
.0612
.8126
.6013
.3072
.9664
.8086
.8898

Test>Control
.9763
.3051
.9289
.4554
.4354
.9887
.9807
.4066
.6153
.9404
.0682
..3904
.2743

Test≠ Control
.1092
.5741
.2046
.8781
.8484
.0401*
.0824
.7482
1.000
.3691
.1278
.7679
.5380

EXHIBIT B -2010-

Cancel or Charged

.4977

1.000

.4977

Table 4S

Yes

Test<Control
.8747

Test>Control
.2429

Test≠ Control
.3780

EXHIBIT B -2011-

Statistical Appendix

There are multiple tests that are of the same form. We have test and control and Yes
(Success) or No (Failure). Since the sample sizes could be small or proportions near the
extremes of 0 or 1 the Fisher Exact test is recommended.
Note that we have a large number of tests. If we reject a null hypothesis when the p-value
is 0.05 we should have about 5% of the tests to be significant if nothing is going on. This
seems to be consistent with the results.

Description of the Computation of the P-values Using Fisher Exact
The standard test for differences in proportions for the probabilities of “success” in the
Test versus Control uses the normal distribution. This test is only approximate. This
approximation loses accuracy, specifically when the counts in any of the four cells in the
table below is small (conventionally taken to be less than five). For this reason we use
the exact test, referred to in the statistical literature as “Fisher’s Exact Test”.
Formally, the data can be viewed as a 2 by 2 table as indicated below:
Success
Failure
Total

Test
x
T-x
T

Control
S-x
C+x-S
C

Total
S
F
N

where N = Total sample size
S = Number of successes
F = Number of failures = N-S
T = Number of test cases
C = Number of controls = N-T
In Fisher’s exact test, we assume that S and T are fixed and the question is whether the
number of successes in the sample is unlikely when the prevalences of success and failure
are the same in the Test and Control (null hypothesis).
The basis for this test is the hypergeometric distribution. The probability that the number
of successful Test cases is x is:
P(x) =

The number of samples in which there are x successful Test cases
-----------------------------------------------------------------------------The total number of samples

assuming a random sample of T draws in a population of size N without replacement,
where each item in the population is either a success (there are S successes) or a failure
(there are F failures).

EXHIBIT B -2012-

To compute a P-value we need to add up P(x) as x varies from 0 to the observed number
of successful Test cases. This is one-sided test. We add up P(x) for the smallest and
largest x values to produce the P-value in the two sided case whose aim is to see if the
prevalences are different.
We used Fisher’s exact test to avoid the approximation, as some of the counts are small.

EXHIBIT B -2013-