O'Bannon, Jr. v. National Collegiate Athletic Association et al

Filing 240

MOTION to Admit Exhibits filed by Edward C. O'Bannon, Jr.. Motion Hearing set for 6/25/2014 01:00 PM in Courtroom 2, 4th Floor, Oakland before Hon. Claudia Wilken. Responses due by 6/24/2014. Replies due by 6/25/2014. (Attachments: #1 Proposed Order, #2 Exhibit A, #3 Exhibit B, #4 Exhibit C, #5 Exhibit D, #6 Exhibit E, #7 Exhibit F, #8 Exhibit G, #9 Exhibit H, #10 Exhibit I, #11 Exhibit J, #12 Exhibit K, #13 Exhibit L, #14 Exhibit M, #15 Exhibit N, #16 Exhibit O)(Bojedla, Swathi) (Filed on 6/23/2014)

Exhibit A

Examples of Possible Related-Party Transactions
Revenues under-valued
Concessions
• Western Kentucky University, George Mason
University
Sports Camps
• University of Arizona
Licensing
Merchandise (book store)
Parking

Expenses over-valued
GIA
Food (40% of listed cost)
Books (80% of wholesale)
Room (may be very low cost if not excess
demand)
Tuition (no out-of-pocket cost unless blocks
full-paying non-athlete student)
Gold-plating (use it or lose it)

, University of Georgia

Revenues not listed
Athletic donations directly to tuition
Marketing arm of University
Applicants (Flutie Effect…double digit % increases)
Enrollment
Freshmen quality (increase in GPA & SAT)
Retention/Graduation (few studies, but positive effects)
Higher tuition (capacity-constrained schools)
Diversity
Donations (total donations up)
Media coverage (WKU 90%, Northwestern 70%., 87%
of BCS schools’ coverage is sports; 38% of elite nonfootball schools’ coverage is sports Recent: USF 56%,
St. Mary’s $9MM in Sweet 16 coverage, Butler claims
over $600MM; TAMU claims over $37MM)

Expenses not listed
Cleaning & security for events
Capital costs
Student services and compliance costs for
‘specific athletic related work’ (Registrar
office, Admissions, Financial Aid, & Data
Services)

Source: Exhibit 10 to Rascher's April 24, 2013 Class Certification report

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