O'Bannon, Jr. v. National Collegiate Athletic Association et al

Filing 240

MOTION to Admit Exhibits filed by Edward C. O'Bannon, Jr.. Motion Hearing set for 6/25/2014 01:00 PM in Courtroom 2, 4th Floor, Oakland before Hon. Claudia Wilken. Responses due by 6/24/2014. Replies due by 6/25/2014. (Attachments: #1 Proposed Order, #2 Exhibit A, #3 Exhibit B, #4 Exhibit C, #5 Exhibit D, #6 Exhibit E, #7 Exhibit F, #8 Exhibit G, #9 Exhibit H, #10 Exhibit I, #11 Exhibit J, #12 Exhibit K, #13 Exhibit L, #14 Exhibit M, #15 Exhibit N, #16 Exhibit O)(Bojedla, Swathi) (Filed on 6/23/2014)

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Exhibit A Examples of Possible Related-Party Transactions Revenues under-valued Concessions • Western Kentucky University, George Mason University Sports Camps • University of Arizona Licensing Merchandise (book store) Parking Expenses over-valued GIA Food (40% of listed cost) Books (80% of wholesale) Room (may be very low cost if not excess demand) Tuition (no out-of-pocket cost unless blocks full-paying non-athlete student) Gold-plating (use it or lose it) , University of Georgia Revenues not listed Athletic donations directly to tuition Marketing arm of University Applicants (Flutie Effect…double digit % increases) Enrollment Freshmen quality (increase in GPA & SAT) Retention/Graduation (few studies, but positive effects) Higher tuition (capacity-constrained schools) Diversity Donations (total donations up) Media coverage (WKU 90%, Northwestern 70%., 87% of BCS schools’ coverage is sports; 38% of elite nonfootball schools’ coverage is sports Recent: USF 56%, St. Mary’s $9MM in Sweet 16 coverage, Butler claims over $600MM; TAMU claims over $37MM) Expenses not listed Cleaning & security for events Capital costs Student services and compliance costs for ‘specific athletic related work’ (Registrar office, Admissions, Financial Aid, & Data Services) Source: Exhibit 10 to Rascher's April 24, 2013 Class Certification report 2564-1 RASCHER_DEMO _10 RASCHER_DEMO_10

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