Apple Inc. v. Amazon.Com, Inc.

Filing 29

Declaration of Martin R. Glick in Support of 28 Opposition/Response to Motion to Shorten Time to Hear Motion for Preliminary Injunction filed byAmazon Digital Services, Inc., Amazon.Com, Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3)(Related document(s) 28 ) (Glick, Martin) (Filed on 4/18/2011)

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Androinica » Amazon's own Android app store now confirmed

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News

Amazon's own Android app store now confirmed
October 8, 2010 I by Lars Aronsson
Android, Android OS

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A few weeks ago a rumor started that Amazon.com was going to build its own Android app store, just
like Verizon, and that rumor has now been confirmed to be true via a document Amazon sent out to
potential developers. It's still unclear what the new Android exclusive application store will be called
and when it will arrive, but Engadget suggests that Amazon will have its new digital endeavor ready
for the holiday season.
Amazon — America's largest online retailer, will apparently require software to be run through a
"App Packaging Tool" before it can be submitted to the store. According to Amazon, it will "ensure
that the apps will install properly on customers' devices and... enable the digital rights management
(DRM) policies outlined in the developer agreement." DRM is optional, and developers may freely
decide whether to enable it or not. Developers can also submit demo videos that will be displayed
next to their apps – a welcome feature that the Android Market currently does not have.
Amazon won't allow "offensive content" to be published in its store, and the company will have final
say on the matter, thus leaving the door open for some iOS App Store censorship. What do you think
about yet another app market for Android? Is it a nice addition that will benefit the Android
ecosystem, or are multiple app stores just one more way of fragmenting the platform?

http://androinica.com/2010/10/amazons-own-android-app-store-now-confirmed/

4/15/2011

Androinica » Amazon's own Android app store now confirmed

Page 5 of 15

amaion d igital services,inc,
App
The Amazon.com app store will help custOmerS find, discover, buy, download, and install Android
mobile applications for smartphones and other connected devices. By Contributing apps to the
Arnazon.com app store, you gain . exposure to Amazon's large online traffic base and proven
discovery and merchandising features.

This guide is intended kr developers who will be uploading their application to the Amazon.com
app store.
Rvc.iuirvd

Uploading apps to the Amazen.com app store assumes you are familiar with the following:
• Creating screenshots in the PNG, TIFF, }PEG, or GIF format:
• Eclipse for installing an Amazon App Packaging Tool
Application Suo.nlAs.ton and Appr,)vall Ps. Over v.rw:

You've already taken the first steps towards listing your app in Amazon.confs app store - you
joined the program. Now you need to prepare and upload your appacation files for review by
Amazon.
The two phases to the submission process for your application are:
Phase 1 - what yoir will complete now: Prepare and submit the marketing and
promotional information for your app to our FTP
Phase 2 - to be completed in a few weeks: Finalize your app using an Eclipse plug-in
that we are creating, and submit the app to our FTP; we will send you an email
notification with directions on how to finalize your app
This packet provides you with step-by-step instructions for preparing and submitting the
marketing and promotional information for your app.
After you complete both phases in the submission process, and once Amazon tests and approves
your app and verifies that we have all the information necessary to market your app effectively,
your app will be eligible for inclusion in the store,
Preparing and submitting your marketing and promotional materials can be done in four simple
steps. Let's dive in!

Via [Engadget]

amazon, Amazon app store, Amazon.com , android market, appstore, market, Verizon app store

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http://androinica.com/2010/10/amazons-own-android-app-store-now-confirmed/

4/15/2011