Apple Inc. v. Amazon.Com, Inc.

Filing 40

EXHIBITS re 39 Declaration in Support, Continuation of Exhibits filed byAmazon Digital Services, Inc., Amazon.Com, Inc.. (Attachments: # 1 Exhibit 13a, # 2 Exhibit 13b, # 3 Exhibit 13c, # 4 Exhibit 13d, # 5 Exhibit 13e, # 6 Exhibit 14, # 7 Exhibit 15, # 8 Exhibit 16, # 9 Exhibit 17)(Related document(s) 39 ) (Givan, Sarah) (Filed on 6/1/2011)

Verizon To Launch App Store Next Monday - Wonder if they'll help offer Google Voice?... Page 5 of 5

wildcat man

what would attract app developers to Verizon
directly?

join:2007-11-03
Kansas City, MO

I don't get it. Why would a developer sell through VZ vs. the
Android market? Just another outlet? Will VZ somehow make it
easier to find my app vs. Google, the search leader? There is an
app store I can access from my online page. Those apps, although
shown, aren't available for my BB Tour. BTW, many of them
resemble the advertisements in Vegas - a lot of smut, mixed in
with a little Disney (no kidding, try for yourself through the "apps
and tools" section of myverizonwireless.com
Maybe there's a Vodaphone angle here that I'm missing. So now I
can get (or in my current case, can't get) Slovakian babes as
opposed to simply Latina ones?
permalink • 2010-03-25 14:49:26 Print •

creply

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Verizon Sets March 29 for App Store Debut (Phone Scoop)

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Today Verizon Wireless announced that it will open its own mobile application
storefront on Monday, March 29. The store will offer Verizon customers access to
games, applications and other services that can be downloaded directly to their
handsets and billed to their Verizon Wireless account. Verizon customers using
smartphone platforms such as Android, BlackBerry, webOS and Windows Mobile
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3/27/2011

App sales to start in Palm App store

Page 1 of 2

Thursday, 25 March 2010 02:56

App sales to start in Palm Apastore
Written by David Stellmack
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Should arrive next week say sources
Palm will finally be adding pay applications to their App Catalog. Our sources tell us that Palm is letting
developers know that they will be able to start selling Apps beginning March 31st. Applications will be able to
be purchased worldwide once the applications go on sale.

International application sales is one area where Palm is looking to have an advantage over other application
stores because of the easy approval process for international sales. Tell Palm that you want the app to be
available for sale internationally and then resubmit it, and it will in turn be rushed though the approval
process. As far as International sales go, Canada, UK, Ireland, Germany, Mexico, and Spin will be the first to
get International app sales.
The news is good for Palm, who can use the income generated from the app sales; in addition, it addresses
the perception that the WebOS platform does not have any applications. Our sources tell us that Palm has a
stockpile of apps that are ready to go for sale as soon as the switch is thrown. If this is true, it could be a very
big day for Palm and could help get the company back on the right track once again.

Last modified on Thursday, 25 March 2010 10:24

Published in Mobiles
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Page 99

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Intel creates Linux version of its app store for netbooks VentureBeat

Page 1 of 4

VentureBeat

Intel creates Linux version of its app store for netbooks
March 25, 2010 I Dean Takahashi
View Comments

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Encouraged by early results on Windows, Intel
said today it will add a beta test version of popular Intel AppUp Center for Linux.
The Intel AppUp Center has a wide range of apps for netbooks, which often don't have the horsepower to run most PC
applications. These apps are tuned to run without a lot of bells and whistles. That's why they can run on any netbook, adding
very little cost.
To help the market take off, Intel introduced a Windows version of its app store at the Consumer Electronics Show in January.
----Now it will add an Intel AppUpCenter beta for Mobilin version 2.1.
Intel is also making the existing AppUp Center available in 27 European cities on March 31.
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RIM's BlackBerry Mobile App Store Revamp: Better Late Than Never: Mobile Tecimolo... Page 1 of 7

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By Kevin C. Tofel Jun. 16, 2010, 1:05pm PT 2 Comments
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Research In Motion has unveiled the latest version of its mobile
software store, BlackBerry App World 2.0, which will support carrier billing for application
purchases and enable developers to use QR barcode links for their software titles (and thus make it
easier for customers to find applications). Along with the new storefront, RIM will also reportedly
implement a singular BlackBerry ID to track purchases and allow for easy software and data transfer
from one BlackBerry device to another.
When RIM launched the initial App World in March of 2009, Om declared it to be "good enough."
But by modernizing its BlackBerry App World, RIM is following a proven model when it comes to
mobile software — if you remove clunkiness and make it easy to find, purchase and transfer data,
customers will buy more software and services. The sales cycle doesn't end with consumers, though;
improving a mobile pau_stoa also helps bring developers to a platform. Given the right tools, support
and financial incentives, programmers are more apt to create compelling software titles for a device.
Without such support, a handset vendor runs the risk of developers leaving for other platforms,
creating a downward sales spiral.
Page 102

http://gigaom.com/mobile/rims-blackberry-mobile-app-store-revamp-better-late-than-never/ 3/27/2011

RIM's BlackBerry Mobile App Store Revamp: Better Late Than Never: Mobile Technolo... Page 2 of 7

Handset makers still need to create desirable hardware, but making smart software available in a
simple-to-use and effective mobile store is a key ingredient in the recipe for smartphone success. This
is especially true for RIM, as noted in a recent Giga0M Pro report (subscription required).
Unfortunately, it's taken the company until now to figure this out; in the meantime, nimble rivals have
perfected the model — and in Apple's case, used it to generate a billion dollars in revenue for
developers. And the clock doesn't stop ticking with RIM's unveiling today as it hasn't yet announced
the launch date for the new store. Tick-tock, RIM. Tick-tock.
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Brian S Hall Wednesday, June 16 2010
Behind the curve but having carrier billing is nice. I like having apps and other services I get on
my smartphone to be paid for on my monthly bill. I'm sure the carriers like this model, too.

Page 103

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Androinica » Amazon's own Android app store now confirmed

Page 4 of 15

News

Amazon's own Android app store now confirmed
October 8, 2010 I by Lars Aronsson
Android, Android OS

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A few weeks ago a rumor started that Amazon.com was going to build its own Android aoo store, just
like Verizon, and that rumor has now been confirmed to be true via a document Amazon sent out to
potential developers. It's still unclear what the new Android exclusive application store will be called
and when it will arrive, but Engadget suggests that Amazon will have its new digital endeavor ready
for the holiday season.
Amazon — America's largest online retailer, will apparently require software to be run through a
"App Packaging Tool" before it can be submitted to the store. According to Amazon, it will "ensure
that the apps will install properly on customers' devices and... enable the digital rights management
(DRM) policies outlined in the developer agreement." DRM is optional, and developers may freely
decide whether to enable it or not. Developers can also submit demo videos that will be displayed
next to their apps – a welcome feature that the Android Market currently does not have.
Amazon won't allow "offensive content" to be published in its store, and the company will have final
say on the matter, thus leaving the door open for some iOS App Store censorship. What do you think
about yet another app market for Android? Is it a nice addition that will benefit the Android
ecosystem, or are multiple app stores just one more way of fragmenting the platform?

Page 104

http://androinica.com/2010/10/amazons-own-android-app-store-now-confirmed/

3/27/2011

Androinica » Amazon's own Android app store now confirmed

Page 5 of 15

amaiondigitalservices.inc.
App Store Overview:
The Amazori.Lom ap Store will help Customers Mid, discover, buy, downlOad, and Install Android
mobile applications ror Sinartphones anti other connected devices. By contributing apps to the
Amazon.com aPpstore, you gain exposure to Amazon's large online traffic base and proven
discovery and merc andlsing features.
Audience:

This guide is intended for dev&prswho will be upiodirig their opplication to the A
app Store.
Required Knowledge and Skills:
Uploading apps to the Amazon.com apoi_store assumes you are familiar with the following:
• Creating screenshots In the PNG, 11FF, 3PEG, or GIF format
• Eclipse for Installing an Amazon App Packaging Tool
Application Submission a nd Approval Process Overview:

You've already taken the first steps towards listing your app in Amazon.com's app store - you
joined the program, Now you need to prepare and upload your application fileTilirTiView by
Amazon.
The two phases to the submission process for your application are:
Phase 1 - what you will complete now: Prepare and submit the marketing and
promotional information for your app to our FTP
Phase 2 - to be completed in a few weeks: Finalize your app using an Eclipse plug-in
that we are creating, and submit the app to our FTP; we will send you an email
notification with directions on how to finalize your app
This packet provides you with step-by-step instructions for preparing and submitting the
marketing and promotional information for your app.
After you complete both phases in the submission process, and once Amazon tests and approves
your app and verifies that we have all the information necessary to market your app effectively,
your app will be eligible for inclusion In the store.
Preparing and submitting your marketing and promotional materials can be done in four simple
steps. Let's dive In!

Via [Engadget]

amazon, Amazon app store, Arnazon.com , android market, appstore, market, Verizon app store

Related Posts

Rumor: Verizon may be tempting developers to join the V Cast App Store for Android

Verizon confirms V Cast Android App store coming soon to Froyo

Page 105

http://androinica.com/2010/10/amazons-own-android-app-store-now-confirmed/

3/27/2011

Mozilla Beats Google with Open Web App Store Preview I News & Opinion I PCMag.com Page 6 of 9

October 20, 2010 11:11am EST

2 Comments

Mozilla Beats Google with Open Web App Store
Preview

rj

By Sara Yin

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Mozilla has released the prototype and documentation for an open Web apps store, which will let users
install apps via the Web browser. "
Open Web Apps will feature a directory of paid and free Web apps where you can search for, download
and install apps onto a special dashboard within your mobile phone or Web browser. The dashboard lets
you view, delete, and organize your apps.
Apps can built in HTML, CSS, or JavaScript, which means interoperability between browsers, mobile
phones, and operating systems. According to Mozilla's blog, such openness will force developers to
"compete on customer service, price, policies, app discoverability, ratings, reviews and other attributes."
"Many of us now use Web apps for tasks we used to have dedicated desktop software for. A couple
examples of where this migration is happening include checking e-mail, talking to our friends, listening to
music and even playing games," Mozilla said in a blog post.
"Because our behavior is changing, it only makes sense that the tools we use on the computer where
these behaviours are expressed change as well," the company said.
Google is prepping a similar Web store for its Chrome browser. The company Google first provided a
preview of the Chrome Web store at is Google I/0 developer conference in May; days later, Mozilla then
announced plans for its own Web app store.
Google released a developer preview for the Chrome apps store in August. Days before, there were
rumors that Google would release the app store sometime in October, but no announcement have been
11,16,6.11

made.
Developers can find technical information and source code on Mozilla's site.

Page 106

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3/27/2011

Lexmark Tries to Catch App Fever - WSJ.com

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By IAN SHERR
Lexmark International Inc. is seeking software developers to create applications for some of its
business printers, a move the company hopes will increase competition with industry leader
Hewlett-Packard Co.

We know there's
more to meeting demand
than adding bandwidth.

Lexmark plans to open an app store and release specialized tools that allow developers to create
apps for four of its printer

have touchscreens and Internet connections. The company

says the goal is to expand the capabilities of its devices in the same way other companies have
expanded the functionality of cellphones and cars by adding apps.
"Content for printers has largely been limited to the world that you see on a PC," said Todd
Hamblin, a Lexmark marketing executive. "Now, they're going directly to the Internet without a
computer."
Lexmark already offers about 60 apps, developed by the company and its partners, for download
to its printers. One example, is an app from Triplt.com , that will print a travel itinerary directly
from the printer. Another, called "Scan to Box" will scan and send documents to Box.net —a file

Most Popular in Tech

server on the web—without the use of a computer.
AT&T Deal May Face 'Steep Climb' at FCC
Those apps were downloaded about 100,000 times last year, said Mr. Hamblin. The new third-

Clearwire CEO Expresses Concerns With AT&T Deal

party apps will be written in Adobe Systems Inc.'s Flash technology, he added.

RIM Stirs Investor Doubts
Lexmark's app store comes as many companies try to adopt a model honed by Apple Inc. with
its iPhoneM5r1 devices. Introduced in 2008, Apple's app store now sports a catalog of more
than 300,000 apps which have been downloaded a total of more than 7 billion times. Ford Motor

Baby's First App Download
Money Rushes Into Social Start-Ups

Co., Google Inc. and Intel Corp. are among the companies that have invited developers to write
programs to be used in conjunction with their products.
Gartner analyst Pete Basiliere said Lexmark and H-P are striving to keep their customers using
their products in a market full of nearly identical products. "From a manufacturer's perspective,
they're facing declining printing volume overall," he said.
Lexmark's app store also brings it in line with H-P, which has rapidly added capabilities for its

Now Available on
the iPact52.
Get it Now

THE von srREEr JUNE.
tute
tn the know

printers to access the Internet and print out information without a computer. One H-P printer has
a detachable touchscreen tablet running Google's Android mobile operating system that can surf
the web and manage the printer at the same time.
H-P is also focusing on services apps, such as printing photos from the company's Snapfish
online photo service, an H-P spokeswoman added.
Lexmark said it doesn't yet have a revenue-sharing model for outside developers, but Mr.
Hamblin said it would likely be similar to the model adopted by Apple and others for their app
stores. Apple keeps 30% of app sales and gives 70% of the revenue derived to developers.
moRE iN TECH

rqj Email WI Printer Fhendly
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FT.com / Technology - Acer set to launch app store next year

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Acer set to launch app store next year

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By Robin Kwong in Taipei
Published: October 29 2010 20:06 I Last updated: October 29 2010 20:06

Acer, the world's second-biggest PC maker, plans to launch an application Oore next year
in a move that highlights the growing importance of software and internet services to the
traditionally hardware-focused PC industry.

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Acer's "Next Generation Store" will be available on all its devices, from PCs to smartphones
and tablets, and also across different operating systems including Google's Android, Window's
Phone 7 and Intel and Nokia's MeeGo, according to Gianfranco Land, Acer chief executive.
Mr Land said Acer's offering would be an improvement to existing application stores, such as
those from Apple or Google, because it would recommend programs and applications based
on the consumer's profile and usage history. He did not, however, elaborate on how Acer's
store would differ in this regard from Apple's, which already offers recommendations based on
previous purchases.
"Today one of the problems is that on Apple and Android phones you get thousands of content
[from their application stores] but you don't know which one is the one you want," he said.
The move represents a fresh push by the Taiwanese computer maker to expand its reach
beyond traditional desktop and notebook PCs into new product categories such as
smartphones, tablets and internet-enabled televisions, where consumers place greater
importance on services and content than on hardware specifications.
"Hardware without software is not going to fly," Mr Land said, but added that he didn't think
"the number one goal is to make money from" running an application store. He acknowledged
that there had already been a proliferation of application stores in recent months, but said
Acer's would have a unique advantage in emerging markets because the company would
localise the service to a range of emerging market countries. "We will be the first one and the
only one with this capability," he said.
Acer also remained bullish about the overall PC market in spite of worries about weakening
conditions.

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Acer reported a 24 per cent increase in after-tax profits in the first quarter compared with a
year ago, to $137m, even as revenues remained flat at $5.35bn. The company expects its
shipments of notebook and netbook PCs to rise 20-25 per cent next year.
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Nokia Woos Developers to Juice Up App Store - Great Speculations - Buys, holds, and h... Page 1 of 3

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Nokia Woos Developers to Juice
Up App Store,
Nov

2 2010 - 1:26 pin I 1,575 sueweI

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1 5 comments

joisiiv1tv TREFIS TEAM

Nokia's success depends in part on retaining share within the

fast growing smartphone market. Consumer preferences for
smartphones are influenced by the availability and quality of
smartphone apps. By making it easier for app developers to
create new apps for Nokia's Ovi app store, Nokia is trying to
counter the success of competing apps stores such as that of
Apple and Google's Android.

sulta n(

Nokia's Ovi App Store

Ovi is the application store provided by Nokia in the area of
games, maps, media, messaging and music. These
applications are developed by developers and downloaded by
consumers. Developers and the applications that they provide
play a very important role in a mobile phone's success. The Ovi store has

0

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around 2.7 million app downloads per day E l l, significantly less than the
200 per second (17 million per day) for Apple's app store [21

.

Nokia's Ovi app store was criticized by developers for having poor search
capabilities,777visioning of new applications and a cumbersome
user interface. Furthermore, Nokia has multiple mobile phone platforms
meaning that developers currently have to code different applications for
different platforms.

FISHER INvEglifENTS"'

Nokia's Multiple Mobile Platforms

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Nokia Woos Developers to Juice Up App Store - Great Speculations - Buys, holds, and h... Page 2 of 3
MiNiMS0.1

Nokia currently offers two different operating system platforms as part of the
developer ecosystem. These platforms are the Series 40 and Symbian, which are
used for feature phones and smartphones respectively. Symbian also has
different versions with Symbian 3 currently being used for the development of
its smartphones. Symbian 4 is expected to be released in 2011. Another
operating system named MeeGo is also under development and Nokia plans to
release it in 2011.

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Advantages of having a single unified platform

Nokia now plans to have a single platform based on the Qt framework for native
application development and HTML 5 for web-based development. Qt is a
commonly used application framework used by developers to develop
application software. The advantages of having a single framework are two fold:
1. Developers developing applications on the Nokia app store will save
time by focusing on developing applications on a ;1717717form. Once

the developer is able to create the application in Qt, it can easily then be
deployed to Nokia devices on both the Symbian and MeeGo platforms.
This will help Nokia enhance the popularity of its Ovi store and increase
the availability of apps on its app store.

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2. Nokia mobile phone users will experience the software improvements
much faster. For example, if a customer's Nokia phone is based on the

Symbian 3 platform, he won't have to wait for the Symbian 4 to arrive
in the market to experience the software related improvements. A single
platform will ensure that the improvements that Nokia plans for
Symbian 4 will be introduced on the Symbian 3 phones as and when
available.

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Can these efforts result in Nokia market share gains?

Nokia has consistently lost market share to high end smartphone players like
Apple and RIM, and low end mobile phone players like Samsung in the past. Its
market share in emerging markets (India, China and Brazil) declined from 44%
in 2007 to 40% in 2009 [23 . We expect Nokia's market share to decline to 34%
by the end of Trefis forecast period.

7 rico ago

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Nokia Mobile Phone Market Share in Emerging
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The Food Crisis Of 2011

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If the above efforts help the company improve its software platform, it could
become more popular amongst developers and consumers, thereby benefiting
Nokia's mobile phone sales. There could be an upside of 8% to the $12.43 Trefis
price estimate for Nokia's stock if its market share remains constant over the
Trefis forecast period, instead of the decline as we forecast.
You can see the complete $12.43 Trefis Price estimate for Nokia's stock
here.

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Nokia Woos Developers to Juice Up App Store - Great Speculations - Buys, holds, and h... Page 3 of 3

With iPhone 5 On Verizon,
Higher Stock Price For
Qualcomin On The Horizon

Notes:

1. According to the company's press release for Q3 2010 results [El]
2. Mentioned by Apple in September 1st 2010 music event, as reported by
macnn.com [El]
3. According to the SEC filings. Estimated by calculating the mobile
phones units sold in emerging markets [0]
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Verizon's Android App Store: Everything There Is To Know - PCWorld

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TODAY @ PCWORLD

Verizon's Android App Store: Everything
There Is To Know By JR Raphael, PCWorld Nov 4, 2010 3:27 PM

Android users are about to get a new place to shop.
Verizon Wireless will officially open the doors to its Android V Cast Apps

store next week, the carrier has confirmed. The V Cast Apps store will
initially launch on the HTC Droid Incredible; a software update will deliver
access along with a handful of general improvements to the phone. Other
Verizon Android devices will soon follow suit.
So what's Verizon's Android app store really all about, and what'll it mean
for you? I spoke with someone from Verizon to get the full scoop.

Verizon's Android App Store and the Android Market
First of all, Verizon's V Cast Apps store won't override Google's main Android Market. The V Cast Apps
store will simply be a second option built into devices; Google's Android Market and Verizon's new store
will be equally accessible.
"We look at as a complementary store to the other stores that are out there," Verizon Wireless
spokesperson Debi Lewis explains.
Verizon actually launched a similar version of its store on BlackBerry phones earlier this year; the
configuration on that platform is pretty much the same.

Page 113

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