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EXHIBITS re 39 Declaration in Support, Continuation of Exhibits filed byAmazon Digital Services, Inc., Amazon.Com, Inc.. (Attachments: # 1 22a, # 2 22b, # 3 22c, # 4 22d, # 5 22e, # 6 22f, # 7 22g, # 8 23, # 9 24)(Related document(s) 39 ) (Givan, Sarah) (Filed on 6/1/2011)

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HTC said to be working on its own app store, would make a lot of Sense Engadget

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HTC said to be working on its own
app store, would make a lot of Sense
By Vlad Savoy posted Nov 8th

2010 7:28AM

Keen readers of the Financial Times will have been greeted this morning by a nice little bit of insider
information regarding HTCs future software plans. We already knew the phone maker was keen to play a
more active role in the softer parts of the smartphone experience it offers, but two new sources have
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HTC said to be working on its own app store, would make a lot of Sense -- Engadget

Page 2 of 13

come forward with word that HTC is actively hiring new staff in preparation for setting up its very own
Ann StOrP T11P T-ITC,Serigp.enrn, cloud service that recently launched with the Desire HD and Desire Z
ooks like the first step toward that goal, with its HTC Hub area already acting
t -- it wouldn't be terribly difficult to include an extra section in it for HTC's
hat's not to say that this would be an Android exclusive thing, however, as
:on of ten apps on Microsoft's Windows Phone 7 platform and it would seem
n organized repository where it could sort through all its wares.
184
P.

android, app store, apps, AppStore, ft, htc, htc hub, htc sense, HtcHub, HteSense, htcsense.com , hub, leak,
mobile software, MobileSoftware, plans, rumor, rumors, sqftware, speculation, taiwan, windows phone 7,
WindowsPhone7, wp7

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engaga

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non Liii L.1

Gangster4o2lo 4 months ago in reply to engaga
Android = Fragmentation King...

REPORT

+ 120

Thousands of Handsets, Millions of Versions and Billions of Stores.... That's Android
@Vic Mackey: Having choices sounds good to me too. But the problem here is I have to

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Page 3 of 13

visit 3 - 4 different stores to find a single app. Carrier Store, Manufacturer Store, Google
Store, 3rd Party Store.... Then again Inside and Outside US store...so many stores it's all
messed up.
Give me single interface through which I can navigate to different 'stores' compare apps
and select the best one that suites me.
I cannot 'Clean' install Android version of my choice on handset of my choice (Say
Samsung GalaxyS), in a PC world, I can install any flavors of Windows or any of the Linux
distros without much of a trouble. Why cant I do that with Android handset?
Why do I have to wait first for manufacturer to release the 'flavor' fragment and then carrier
to release the 'crippler' fragment.... and then only i am able to install the 'choice'???

in

Vic Mackey

4 months ago in reply to Gangster4o2lo

Sounds good to me. You know, actually having choices.

REPORT

+ 102

@Gangster40210 You're just stupid, huh?

Seakip Services

4 months ago in reply to Vic Mackey

I like how there are more stores than devices the most.

Vic Mackey

4 months ago in reply to Seakip Services

I like how terribly wrong you are.

Tom Petrie 4 months ago in reply to Vic Mackey
I think it would be nice to be able to download all the Widgets HTC offers on all
Android phones.

muhaidib 4 months ago in reply to Tom Petrie
Steve said it, fragmentation is really bad, just one store will do thank you

Tes 4 months ago in reply to Torn Petrie
Isn't that up to HTC? They go to the trouble of creating software to
differentiate their platform from others and you think it would be a good

REPORT

+ 20

REPORT

+ 49

REPORT

+ 20

REPORT

+ 36

REPORT

+ 14

strategy to then give that to everyone else? What company do you run, I'm
interested in your business and profitability techniques.

Guest 4 months ago in reply to Tom Petrie
Oh No, that would not happen

REPORT

+ 5

You will buy a HTC device preloaded with HTC store outside of US, then you
will buy that inside of US with verizon appstore, then you will buy that on

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Page 4 of 13

another carrier with Amazon app store, then you will see all of them have
••••s•roprowirwrilei.
lags and drain battery and you will go to XDA to load xda apps, then you will
see you are your phone's bitch and you will become crazy running in streets
naked, probably next year you will have an iOS or WP7 device.
though HTC appstore is a good thing for WP7, because it will be just an
addition to WP7 marketplace, and like what LG is doing that will make the
platform competetive and OEM different from another one.

Guest 4 months ago in reply to Tom .Petrie
Google wanted to be free and open, now they have lost control on their
platform. Every company is messing up android. Android is a fragmented
garbage

li

REPORT

+ 25

tad6o4 4 months ago in reply to Tom Petrie
@muhaidib
I can't tell if you're being serious or not.

Tom Petrie 4 months ago in reply to Tom Petrie
All I said is that I thought it would be nice(for me or other consumers). Not
that I own a business and that if I owned HTC that I think this would be a
good strategy, just that it would be nice. Sorry to make you upset...

is

Slyonei

4 months- ago in reply to Torn Petrie

Google - Advertisers are the main customers, fragmentation is welcome.
Apple, MS - Users are the main customers, fragmentation is unwelcome.

Necromaniac 4 months ago in reply to Torn Petrie
" Blah blah blah. HTC market on Android is a terrible idea. But it's an
amazing idea on WP7."
Your colors are showing, chap.

Guest 4 months ago in reply to Vic Mackey
Verizon, Amazon, Vodafone, and now HTC are doing their own android
appstore, this is gonna be a mess for developers. Android will just become
more and more fragmented by the day, that's the sad truth.

le

Vic Mackey

REPORT

+ 32

4 months ago in reply to Guest

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Page 5 of 13

More markets doesn't equal fragmentation lol. Software versions do and
even then you people seem to forget an app that is made for 1 version for
android also works on a similar version. Such as 2.1 and 2.2. For example
when I got 2.2 on my Nexus One ALL my apps worked, even the apps that
supposedly didn't support 2.2 since 2.2 wasn't as popular as it is now. Sad
truth is you don't even know what you are talking about.

Guest 4 nionths ago in reply to Guest
I'm assuming your speaking as a Developer, yes? Because if you aren't then
I don't think you should be speaking about it. More stores means more
opportunities to sell.

Li

Andrew Wood

4 months ago in reply to Guest

I agree. And @vic mackey, how do more markets not equal fragmentation
(101?)? It's going to be that much harder for either devs to get their software
to the entire android userbase. And even then it won't work on all phones
(the Nexus one is famous for being more accepting of software than most
android phones.
So glad to be out of the android mess. Don't have time to trawl multiple
stores and see if software is going to work on my phone or not...

tad6o4 4 months ago in reply to Guest
I know, I know. I absolutely hate the fact that I have to decide between
Krogers, Walmart, Meijers, and IGA when I go grocery shopping. Man food

REPORT

+ 41

is such a fragmented mess. It's an absolute nightmare for cooks everywhere.

brandroid 4 months ago in reply to Guest
How is it a mess for developers? People said the same thing when Amazon
announced their plans for an app store, where they would partner directly

REPORT

+3

with devs to bring quality and exclusive titles to their store - in other words,
their need to compete means Android users get access to titles they might
not otherwise be able to. I fail to see how this is a bad thing.
All an HTC App Store means is HTC will make extra paid apps available to

s

*41$010001041 10110

users as an extra Incentive to purchase their products. Again, where is the
bad here?
If all you care about is being able to scour a single store of apps, then
maybe Apple's monopoly on distribution suits you. Most quality/useful apps I
download are things I learn about online, so I really don't care if I have to
open up a different store to download them. Do you think the world would
better if Best Buy was the only place you could buy a computer?

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HTC said to be working on its own app store, would make a lot of Sense -- Engadget

CleverBoy

4 months ago in reply to Guest

@tad604 "I know, I know. I absolutely hate the fact that I have to decide
between Krogers, Walmart, Meijers, and IGA when I go grocery shopping.
Man food is such a fragmented mess. It's an absolute nightmare for cooks
everywhere."

Page 6 of 13

REPORT

+ 3

If cooks had to manage relationships and pay for placement with all the
stores their food appeared in, yes... then yes, it'd be a fragmented
relationship with food. Of course, what am I saying... you DO have to drive
over to different food stores for different products and different pricing. That's
why Amazon (as usual) forbids any dev giving them a higher priced listing.
We'll see how this all turns out with Android, but... there's no doubt, these
other "markets" won't have Google apps in them, but you can be sure they'll
get other app exclusives. You see that Amazon Kindle commercial with that
charming song in it? That's an exclusive Amazon Mp3 player song. Just
extrapolate that out for customers.

dupel23 4 months Igo in reply to Guest
more stores = more competition = better rates for developers. You know
these stores take a cut of what the apps sell for right? If there is just one

REPORT

+ 2

stores it has a monopoly and can get away with taking a bigger cut.

tk772 4 nionths ago in reply to Guest

REPORT

+ 3

@tad604
Actually it can be quite annoying sometimes. "I need more of X"... head over
to the A&P and find out it was Stop n' Shop that carried it. Or have a list of
items that I need but it will require me to go to both stores.
Now, the Android store "fragmentation" may be less annoying (the two
stores are miles apart, the two android stores will be two URL's or App's
apart). But one question is how will updating of apps work?
If someone has apps from 5 different app stores, how do they update all
their apps? Will they have to log into each store and check for updates? Will
they have to have 5 app store updater background tasks running? Will an
app downloaded from one store be able to be updated via another store?
(what if a developer decides to pull their app from one store, the store you
bought the app from)

Slyonei

4 months ago in reply to Guest

@tk772

REPORT

+3

And when it's time to purchase another phone, will all of these previously
purchased apps from different stores be compatible and easily transferable
to your new "Android" device? I would hate for app compatibility to be the
deciding factor when purchasing a new device. But I could see this playing
out they way things are going. Google could easily step in and set some
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Page 7 of 13

rules but theyre keeping away. Just wait till Sprint and other carriers decide
to follow Verizon with their own Android stores. Let's not forget the other
crop of manufacturers that's not selling phones like Archos but have their
own specialized app stores for Android tablets.

Andrew Wood

4 months ago in reply to Guest

REPORT

http://jonathanbuys.com/11-07-.. . and most tellingly
What I did not find on the HTC was the actual Angry Birds game from Rovio.
I knew that it was released, thanks to Dan Benjamin mentioning it on The
Talkshow, so I checked on the Samsung. Sure enough, the Samsung search
returned 53 results, and the HTC only 51, and the Samsung included the
official game. I wonder how many people buy one of those ripoffs on the
HTC when they can't find the real game, knowing that it is supposedly
available for "Android".
@tad604, Imagine if Walmart sold bread, Krogers sold butter, and IGA sold
milk. You wouldn't go to any of them. You'd just go to a proper supermarket.

Vic Mackey

4 months ago in reply to Vic Mackey

REPORT

+5

@Andrew Wood
More markets simply means the consumer will have more places to get apps.
The same as buying software online or in a store. Android Market is preloaded
on all Android devices to obviously that will be the most go-to market so devs
will not have a problem reaching the entire Android user base. As far as "the
Nexus one is famous for being more accepting of software than most android
phones" that statement holds no water and makes no sense.

LOU at the last part of your comment.

Bharat Arimilli 4 months ago in reply to Vic Mackey
But you forgot that buying software online will work on all Windows
machines (for the most part). Phones are more intimate and getting soo
complicated on one is frustrating.

Vic Mackey

4 months ago in reply to Vic Mackey

REPORT
+

REPORT
+

@Bharat Arimilli

1

And you forgot that isn't an issue. Even now with 1.5, 1.6, 2.1, 2.2 nearly all
apps are compatible with each other. The most major cases of
incompatibility occurs on 1.5 and 1.6. None of this is frustrating at all unless
you're stupid.

Andrew Wood

4 months ago in reply to Vic Mackey

REPORT

Oh I get it. You're one of those people that thinks that unless you spend half
your life managing your phone, you're an 'idiot'. I just want my tech to help
me, not to be spuriously open or an intellectual challenge. Having to trawl

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Page 2 of 11

come forward with word that HTC is actively hiring new staff in preparation for setting up its very own
app store. The HTCSense.com cloud service that recently launched with the Desire HD and Desire Z
Android models in Europe looks like the first step toward that goal, with its HTC Hub area already acting
as an app discovery assistant -- it wouldn't be terribly difficult to include an extra section in it for HTC's
own application offerings. That's not to say that this would be an Android exclusive thing, however, as
HTC already boasts a selection of ten apps on Microsoft's Windows Phone 7 platform and it would seem
quite logical that it'd want an organized repository where it could sort through all its wares.
VIA Recombu
SOURCE Financial Times

0

184

android, app store, apps, AppStore,ft, htc, htc hub, htc sense, HtcHub, IitcSenSe, htcsense.com , hub, leak,
mobile software, MobileSoftware, plans, rumor, rumors, sqftware, speculation, taiwan, windows phone 7,
WindowsPhone7, wp7

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RIM preparing to bring BBM to iOS and Android, change everything again? 23 days ago
Google spikes 21 malicious apps with big download counts from the Market 24 days ago
Amazon Appstore for Android launching this month? 25 days ago
Amazon Android Appstore is live, offering free Angry Birds Rio 4 days ago
Amazon Launches Appstore for Android, Apple Files Lawsuit 5 days ago
Apple sues Amazon over 'App Store' 5 days ago

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reply to d range

Tes is an Android fanboy who will attack anyone making a non-positive
comment about Android. You've done a good job defending your position but
as you can see... no amount of logic, sense or sincerity is enough for these
fools.

freeset 4 months ago in reply to Vic Mackey

REPORT
+1

REPORT

i have ipod touch and iphones from 2-3 years ago and i still can have the latest
updates and can play 2 months old good games on 1g ipod touch on 3.0 . so stop

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Page 8 of 11

lsnt disk space being freed up if PPCcode is removed? You're saying it like
they were lying when they claimed freed up disk space.

Michael Robson 4 months ago in reply to darkcrayon
and they can all run iPhone apps. getting a HD app is just an optional benefit.

brandroid 4 months ago in reply to Gangster4o2lo

REPORT
+1

REPORT

Lawl.
What do you call being able to go to a number of different retailers to purchase a
television? Or having a number of vendors from whom you can buy groceries? I'll give
you a clue - it starts with a "c" and ends in "ompetition". If fragmentation = competition,
then by all means bring it on. Anyone who believes Apple's monopoly on iPhone/iPad
application distribution is a good thing is an idiot.

shoman24u 4 months ago in reply to Gangster4o2lo

REPORT

I don't know where you are getting all these 'markets' from. There is only one market
app on Android phones. I think you should really own one before putting in your $0.02.
Not being able to put what you want on your phone isn't a new thing. It just seems like
all these excuses about fragmentation, carrier bloat, and in your case all these different
markets (that btw I don't see?) are some kind of way to say that a certain other phone is
better.
Though, I will say. Considering how many millions of Galaxy S phones are being sold
it's unacceptable by Samsung to be the last player in the game to update to Froyo.

Exaflop 4 months ago in reply to Gangster4o2lo

REPORT

If only there were just one store in my city as well. Why do we need so many stores to
buy different things at? Give me just one store where I can get everything from coffee,
meals, to medicines, to car parts, to computer parts, to... well.. I don't want any choices.
I just want one store, with one set of policies, deciding for me what I have access to.
Thank you.
Signed,
Sheep

Paul Lawbaugh 4 months ago in reply to Gangster4o2m

REPORT

@gangster 40210 "Android = Fragmentation King..."
Do you claim that OSX is fragmented because you can install apps from outside of an
app store?
Also, lots of stores for Android have been announced, I haven't seen any yet. I'm not

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Page 9 of 11

wishing ill on them but I'm willing to bet that all of these fall on their faces. As a
developer of mobile apps, I'm going to put my app on the store that provides the best
exposure and gives me the most profit. Seriously, why would I ever consider a Verizon
or HTC market? The only thing you will find on there are apps made by themselves in
which case, makes sense to me. Why pay Google 30% to roll out their own apps for
their own devices. Where is the fragmentation in that?

freeset 4 months ago in reply to engaga

REPORT

how many appstores android have now...wait ...lets ask steve jobs.

Nicholas Peterson 4 months ago
HTC really should have bought Palm, I just don't understand why they didn't...

'

NI

Vygantas Lipskas 4 months ago in reply to Nicholas Peterson
Because HTC is not ran by G.W.Bush

Calvin Williams 4 months ago in reply to Vygantas Lipskas
I .hope palm doesnt do well. You know its gonna be impossible for 7 major os's to all

REPORT

+ 5

REPORT

+ 2

REPORT
+

1

have apps.
Android
Apple
Blackberry
Symbian/Meego
WebOS
Windows 7 phone
Thats a lot for companies to keep up with. I cant see blackberry, webos or
symbian/meego fitting in. They have too small of the app market share and most app
developers wont make apps for such a small market.

III

Michael Lorenzo

4 months ago in reply to Calvin Williams

SHUT YOUR RACIST MOUTH!!!!

CubamusPrime 4 months ago in reply to Calvin Williams

REPORT

+ 2

REPORT

More OS means more money to make. Look at the developer of Angry Bird. They are
doing so much money on multiple platforms.

im

SuperPC 4 months ago in reply to Nicholas Peterson

REPORT

they did tried to do just that. HP just offered a better price.

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HTC said to be working on its own app store, would make a lot of Sense -- Engadget

Page 10 of 11

(Edited by a moderator)

dethrnaShine 4 months ago in reply to Nicholas Peterson
HP was the best choice I believe. HTC would still be selling wp7 and android phones and
everything would be similar. Now we will have a new hardware design. And HP has a lot of
money. I hope HP is coming with great devices.

REPORT

+ 3

Come on HP.

Daniel Bambi Balmbra 4 months ago
http://i240.photobucketcom/al..,

REPORT

+ 3

made me chuckle anyway, don't ever change Engadget
Attached files

tATo 4 months ago

REPORT

If there will be more Android markets, lets hope that Google will introduce a service
where we can access every store from one single place. Like Google Shopping. If not,
the fragmentation will kill this platform sooner than we might think.

Sodiq Awokoya 4 months ugo in reply to tNo
I believe HTC is the main culprit behind Fragmentation. HTC SENSE IS NO MORE THAN
A RESOURCE HOG ROM. I have my EVO now without HTC sense build, instead replaced

REPORT

+ 1

it with CM6 ROM(PURE 2.2 ANDROID)

fledge 4 months ag6
That headline is genius!

REPORT

+ 3

I chuckled.

Joseph Le Brech 4 months ago
Only a multiplatform app store would make sense tho.

AKBladel3 4 months ago in reply to Joseph Le Brech

REPORT

+ 8

REPORT

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HTC said to be working on its own app store, would make a lot of Sense -- Engadget

Page 11 of 11

This comment right here makes a lot of sense.
AKBladel 3

Fosuhene Gyeabour Jr 4 months ago
And soon they will have their own OS.. someone put a leash on HTC before that
happens

REPORT
+1

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Could Best Buy Launch its Own App Store As
Well?
by Kevin Krause on October 11th, 2010 at 8:26 am

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Now that it is all but confirmed that Amazon will be pitching their own Android app store to the
masses other companies have taken notice, and in response to questioning from the Wall Street

2,930 people like Phandroid.

Journal Best Buy CEO Brian Dunn said the big box store is open to the idea of entering the mobile
apps space. His statement was later clarified by CTO Robert Stephens who confirmed that while
Best Buy was indeed considering the new venture it couldn't be called anything more than
conceptual at this point. He also noted that Google has been a partner of the company, implying

Toxidab

Jaiel

Jason

Josh

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ta.

that they would be sure to be involved in either aiding or stopping any forward movement with the
idea.
We have long been familiar with the idea of carrier-centric app stores with Android. For the most

1..ou Ann

Ricpberto

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Robert

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part they have been relegated to places that had no support for paid apps, but Amazon's move will
mark the first third party not related to a manufacturer or wireless provider to move into the app
retail space. The move sets a precedent that Best Buy is already looking into, and we should
expect to see at least a few more tertiary market places emerge over the coming months.

Upcoming Phones

[via AndroidCommunity]

Featured Phones

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Could Best Buy Launch its Own App Store As Well'?

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Own App Store

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Cool McDude

wOOt I love best buy. Free phone fridays every friday in October ^2 Best Buy mobile for life! The
employees know everything!
5 months ago

Like Reply

Storml4K aka Phil

So the thing rm not getting about everybody wanting to open anzpoltwais how they think they
are going to get developers to their store. I get the feeling this is all being done with a "build it
and they will come" mentality. If they aren't providing a better solution they won't pick up many
devs. And to be honest theres not much wrong with the App Market that sending people through
AppBrain won't fix. Google should just buy up AppBrain anyway.
5 months ago

Like Reply

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3/29/2011

Could Best Buy Launch its Own App Store As Well?

Page 3 of 5

Raon

Ok and then, in like 3 month, all Best buys phones will be preloaded with BestBuy Appstore,
vorgorsa
without the Android Market. Have fun american consumers.
5 months ago

Like Reply

larrythebarry

Great, one more place to send an .apk to when you're putting out an update for your app.

Opening up all these stores just seems like a way to make sure that you end up with an out-ofdate version of whatever app you're looking for.
5 months ago

Like Reply

lamNotDumbLikeYou

Roan - Your a full blown idiot. No one would "replace the android market with something like the
amazon market or even the purposed bby market.
Visw AH
Ge smart or get out :1
5 months ago

like Reply

rohdawg

. what lanythebarry said^

So now developers will have to update their apps on multiple platforms? Sounds like bad news.
5 months ago

Like Reply

THAT WOULD SUCK LIKE BEST BUY ITSELF.
5 months ago

Like Reply

alik. Hendrix
Yeah, I honestly don't see a need for 5000 app stores.
5 months ago

1

'Like Reply

Curt

I'd prefer a single Market where I can find everything.
5 months ago

Like Reply

Raon
"Roan — Your a full blown idiot. No one would "replace" the android market with something like
the amazon market or even the purposed bby market.Ge smart or get out"
You are.

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3/29/2011

Could Best Buy Launch its Own App Store As Well?

Page 4 of 5

Why Best buy would place on "his" smartphone a store that is far more complete and bigger than
his own? Who would go and buy app ( because it's all about that, you know?) on a lesser store if
the Android Market is available?
And Mme Michu doesn't even know about Android Market, so don't sell me the argument that
consumer won't buy BestBuy smartphone if they pull out the AndroMarket.
5 months ago

Like Reply

Jeff
"I'd prefer a single Market where I can find everything."

THIS.
5 months ago

Like Reply

I will never support anything but the Android Market and stock Android.
5 months ago

Like Reply

. Mark Kauffman

Death of Android? Long live the iPhone! One market to rule them all.
5 months ago

Like Reply

@Mark:

I'm apprehensive about these various markets, but I think it'll depend on if Best Buy has any
requirements that the Amazon market will have. Otherwise, it might be little more than a reskin of
the Android market, maybe with some categories and "hot deals."

The proposal of Verizon's own market is more of a problem IMO. Amazon might have a certain
exclusivity for its market, but it's not exclusive to particular carriers, as Verizon's obviously would
be. Having multiple markets for apps is not an inherent problem: People are already used to
different mortar-and-brick stores,
5 months ago

Like Reply

bby fan

i would say this i just a rumor. knowing BBM.. the last thing we would want to do is compete
against a ally. the android market in my opnion is going to be un matched my any duplicate
attempts. 'tho i do like android markett i phone runs soo much smother than any phone available
right now
5 months ago

Like Reply

Joe B

I agree with the comments above. Even as a Best Buy employee the last thing I want to do is
have to check several app stores to find an app.

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3/29/2011

Could Best Buy Launch its Own App Store As Well?

Page 5 of 5

@PAX Maybe if you didn't yell everywhere you went you'd get better service,
5 months ago

Like Reply

DannyB
I don't see a need for more than one app store any more than I see a need for my city to have
•
asersarms.
more than one gas station or grocery store.

The last thing I want to do is worry about which grocery store has diet coke, taco chips and
salsa. Even worse I don't want to be bothered worrying about which gas station sells gasoline.

VVhy would we want multiple app stores competing for developers? If Apple has taught us
411111111.01.N.

anything it is that developers are a disposable resource but a necessary evil. Evil people who
make it possible for others to jailbreak their devices are (gasp!) developers. If Microsoft has
taught us anything it is that there should never be any competition. On that thought, Android
needs to follow Apple's lead on having the ONE true device made by only ONE company and
sold on ONE network.
5 months ago

Like Reply

And I should add .. on only ONE app store,
5 months ago

Like Reply

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Page 468

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3/29/2011

Podio Is Like A Yammer With Its Own App Store And App Builder

Page 1 of 3

TechCrunch
Podio Is Like A Yammer With Its Own App
StoyeAnd App Builder
Alexia Tsotsis
Mar 24, 2011
Like a souped up Yammer with its own App store attached, Danish online workspace Podio
launches to the public today after two years of being in beta. In the same space as Box.net and
37Signals, Podio aims to be a complete work platform for enterprise — sort of like all inclusive
web-based Intranet for companies.
Founded by Anders Pollas, Jon Froda and Kasper Hultin, the Danish startup took up Tommy
Ahlers (who is best known for selling ZYB to Vodafone in 2008) as a CEO and investor in August,
all in all raking in $4.5M in funding.
The principle behind Podio is that all work tasks, from expense reports to hiring, happen within
the app — And unlike the more social networking focused collaboration platforms, on Podio, you
don't follow users but Spaces. To create a new Space on Podio, click on New Space, name the
Space (TechCrunch, for example) and invite users. Each Space comes with baseline fields for
Activity, Contacts, Calendar and Tasks and an Add App link at the top left.
Your profile on Podio allows you to see your Frequently Used Spaces, Contacts and Calendar on
the right, with an activity stream of all actions on the left. To visit a space you click on its name
and you can view all actions in the activity stream, including inline files as well custom widgets
that you add with the Add Widget button.
While it's somewhat unwieldy from a design standpoint (It will take you a long time to figure out
where every thing is on Podio) Podio's killer app in a sense is its Add App button at the top
navigation bar. What differentiates Podio from the rest of the contenders in the space is this
option, which leads to a Podio App store (for a more detailed explanation of why the App Store is
a boon, check out Stowe Boyd's analysis here).
In the Podio App store, users can add App bundles for specific workflow purposes like a CRM
Management tool, Project Management tool or individual Apps like like Candidates, an app to
manage job candidates, Twitter, an app to monitor tweets and Bugs, an app for internal bug
reporting.
If one of the 200 Apps in the store or a modified version doesn't fulfill your workflow need, Podio
allows workers to custom build their own apps, mixing and matching modules like a status box,
fields for notes, and fields to upload images.
Page 469

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Podio Is Like A Yammer With Its Own App Store And App Builder

Page 2 of 3

Already scooping up clients like Greenpeace, InMobi and Rebate Networks, Podio has hit the
ground running in terms of appealing to users; "Instead of using a cumbersome combination of
Yammer, Box.net and SharePoint, we just use Podio - and get all those functionalities in one
place"InMobi Biz Dev VP Amit Gupta raves. Jeez.
The service will monetize on a freemium, and is currently free for companies with 10 and under
users. The premium prixing begins at 99.99 a month for up to 25 users. Podio itself currently has
20,000 users, 8,000 organizations registered, and more than 10,000 seats sold on the system so
far. iPhone and Android Apps are also available and an Air App is in the works for those that
prefer desktop clients.

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Podio Is Like A Yammer With Its Own App Store And App Builder

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