Apple Inc. v. Amazon.Com, Inc.

Filing 43

EXHIBITS re 39 Declaration in Support, Continuation of Exhibits filed byAmazon Digital Services, Inc., Amazon.Com, Inc.. (Attachments: # 1 25a, # 2 25b, # 3 26, # 4 27a, # 5 27b, # 6 27c, # 7 27d, # 8 27e)(Related document(s) 39 ) (Givan, Sarah) (Filed on 6/1/2011)

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store-and-forward the future; about to happeni he did nat ya know when ii-os in store for him,. Set (or lay or put) store by (or on) consider (something) to be:of a particulrir degree of importance or value: many people set much store by privacy stormible acU stoner n, -orztorN Middle English: shortening of Old French estore (noun), estorer (verb), from Latin instaunzre 'renew'', compare with RESTOFIE.. store-and-for.ward fra4 [atiribj Thiecorninunicallom relating to or denoting a data network in which messages are routed to one or more intermediate stations where they may be stored before, being fbrwarded to their destinations. store-bought *.adli. bought ready-made from 11 store; not homemade. storeafront I 'st6r 1frant I .101. 1 the facade. of a store. 2 a room or set :of rooms facing rLe street on the , ground floor of a comniercial building, typically used . a store: [as adj.] a bright stay-el-rant eatewv, storeehouse I 'stOrpows I n. a building used for storing goods. N a large supply of something: an awn-not:as stare-DERIVATIVE s house of facts. store.keeper I 'stOr,kep3rI 1 a person who owns or runs a store. 2 a person responsible for stored gc store+roolll isti5r,rni12 ; items are stored. 0.1 B x tt o rp2ecIp ratio2n3 Eu He rs aa cie Page 586 Merriam-Webster MerriamWebster Unabridge d COLLEGIATE° DIcrioNARY The word you've entered isn't in the Collegiate Dictionary with Audio Pronunciations. Click on a spelling suggestion below or try again using the search box at the top of this page. Suggestions for drug store: 1. drugstore 2. dragster 3. drugstores 4. doorstop 5. dragsters 6. derogatory 7. doorstops 8. draw straws 9. dorsal root 10. derogates Spelling help powered by Franklin Electronic Publishers Home tly Account Contact Us Privacy Policy Site Help Merrlam-Webs -lu-tiers Declaration — EXHIBIT 2 - Page 24 Page 587 Merriam-Webster tnabridged COLLEGIATE° DICTIONARY The word you've entered isn't in the Collegiate Dictionary with Audio Pronunciations. Click on a spelling suggestion below or try again using the search box at the top of this page. Suggestions for drug store: 1. drugstore 2. dragster 3. drugstores 4. doorstop 5. dragsters 6. derogatory 7. doorstops 8. draw straws 9. dorsal root 10. derogates Spelling help powered by Franklin Electronic Publishers Home M Account Contact Us Priva Pol Site Hel 1 riarn-V blButters Declaration EXHIBIT 2 - Page 25 Page 588 ss • SIM," WM/ ••s•••••••s•ss••• •VNIMO•re. •IIIMINO,•••• Collegiate Dictionary 111=1M3 sea rch Merriam-Webster nabricigecl COLLEGIATE" DICTIONARY The word you've entered isn't in the Collegiate Dictionary with Audio Pronunciations. Click on a spelling suggestion below or try again using the search box at the top of this page Suggestions for hardware store: 1. heart-warmers 2, heartbreakers 3. heart-warmer handworkers 5. wear the trousers 6. hero-worshiper 7. hero-worshipers 8. weird sisters 9, hammer dulcimer 10. hell or high water Spelling help powered by Franklin Electronic Publishers Home My Account Contact Us 2011 Merriam-Webster Incorporated Privacy Policy Site Hell, Merriam Webster Online - Butters Declaration EXHIBIT 2 - Page 26 Page 589 Collegiate Dictionary Merriam-Webster riabri COLLEGIATE° DICTIONARY The word you've entered istA In the Collegiate Dictionary with Audio Pronunciations. Click on a spelling suggestion below or try again using the search box at the top of this page. Suggestions for candy store: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. cannister candytuft cannisters creditors candidates candidest condottiere Kurdistan candytufts can-do-ism Spelling help powered by Franklin Electronic Publishers Home tiv Account Contact Us 2011 Z.1Prnani-Webster Incorpo=ated Privacv Policy Site Hell) Merrlam Webster Online - Butters PecleratIon EXHIBIT 2 - Page 27 Page 590 Merriam--Webster Unabridged http:i/unabridged.merriam-webster.com/cgi-binfunabridgedNa=toy+store&x-364=1 ISM MOO. Oxford EngL..nced Search Popular Databases Duke nonlibraryv Duke Libraries - Dictionarie Merriam-Webster Unabridged search Merriam-Webster Merriam- nabriciged Webster THE UNABRIDGED DIC11ONARY The word you've entered isn't in the Unabridged Dictionary. Cfick on a spelling suggestion below or try again using the search box at the top of this page. Suggestions for toy store: 1. 3. 5. 7. 9. 11. 13. 15. 17. 19. toaster two-star two-seater toston toetoes toitois totos tutus two-spot toe-outs Soelanct .Home - „My Account ..........,Contact_Us 2. toastier 4. two-suiter 6. two-story 8. tosto 10. tussur 12. too-toos 14. tussurs 16. toatoas 18. toasters 20. two-storied ed by Fcanicliii Electronic Puntisbers Pnuacv Policy 5.1te HelpS Marriarntitliebsthrtinline_. Butters Declaration EXHIBIT 2 - Page 28 Page 591 r Merriam-Webster Unabridged + I httpFunabridged.merriam-webster.com/cgi-biniunabridged?va--computer+store&x=3C HEE Oxford Engl...nced Search Popular Databases Duke nonlibrary. Duke Libraries - Dictionaries Merriam-Webster MerriamWcbster Unabrid e THE UNABRIDGED DICTIONARY The word you've entered isn't in the Unabridged Dictionary. Cbck on a spelling suggestion below or try again using the search box at the top of this page. Suggestions for computer store: 1. 3. 5. 7. 9. 11. 13. 15. 17. 19. computators computerists computerphobes computereses computerized compatriots computerphobe cryptometers computerization combat orders 2. 4. 6. 8. 10. 12. 14. 16. 18. 20. compotators computerist competitors computerizes computerphobia chemoautotrophq commemorators cryptomerous chemoautotrophies come to terms S:).,2fLrq np vwoefed p, Fraakin Etedreric Publishers Home Ply Account Contact Us Privacy Pohcy Site Help Marrlem-Webster Online Butters Declaration EXHIBIT 2 - Page 29 Page 592 MerriamWebster COLLEGIATE° DICTIONARY The word you've entered isn't in the Collegiate Dictionary with Audio Pronunciations. Click on a spelling suggestion below or try again using the search box at the top of this page. Suggestions for stationery store: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. stationmasters stationmaster states' righter stationary bike statutory rape stage director stations of the cross secessionists staghorn sumac cytogeneticist Spelling help powered by Franklin Electronic Publishers Home My Account Contact Us Privacy Policy Site HOD Merriam-Webster Online Butters Declaration EXHIBIT 2 - Page_30 Page 593 de ine:App Store - Loogle S'arch ) (*) Most Vslted Appk Apple Product infor.., - I \VAPP Slare http://www.google.corn/searcohlen&client-lirefox-a&hs..oRU&ris.arg.mozilla:en-US:on - S'AildOediae ,....0 Apple Customer Sup .. Apple Software Lind... Apple Hot News g defineApp Store - Coogfe.,Search ,wettieviem*--rt,- _ _.................._... Crocg a .Mac yac.com Emal iCa. de contacting Apple Macoirectory ....._ Sign In Web Images Videos Maps News Shopping &nail more - Got,ste -defin;:App'Store Search Advanced Search Preferences Web Related phrases: Mines app store iphone/ipod touch app store apple aro store Definitions of App Store on the Web: • The App Store is a service for the !Phone. iPod Touch and iPad created by Apple Inc. which allows users to b-owse and download applications from the iTunes Store that were developed with the Phone SDK and published through Apple. en.wikipedia.ord/wikhApp Store Find definitions of App Store in: Chinese (Simplified) Chinese (Traditional) English French German Italian Korean Russian Spanish all languages Butters Declaration EXHIBIT S - Page 31 Page 594 App Store http://en.wikipedia.org/wiki/AppStore App Store March 27, 2011 Apple App Store WI .2- • '..". ,914 ....... I, iirtif S 10 GE !Ilk a U Cif a !VP on 1-1:7_ IQ i3; Developer(s) Apple Inc. Initial release July 10, 2008 Stable release iOS (Apple) 4.3.1 Operating system iOS and Mac OS X Platform iPhone, iPod Touch, iPad, iTunes, Mac OS X Type Software update, Digital distribution License Proprietary Website flumes/ DJ The Apple App Store is an Apple app for app download on Apple's app capable Devices (the iPhone, iPod Touch, iPad and Mac) offered by Apple Inc., which allows users to browse and download applications from the iTunes Store that were developed with the iOS SDK or Mac SDK and published through Apple. Depending on the application, they are available either for free or at a cost. The applications can be downloaded directly to a target device, or downloaded onto a PC or Mac via iTufies. 30% of revenues from the store go instantly to Apple, and 70% go to the seller of the app. 121 The App Store opened on July 10, 2008 via an update to iTunes. On July 11, the iPhone 30 was launched and came pre-loaded with iOS 2.0.1 with App Store support; new iOS 2.0.1 firmware for iPhone and iPod Touch was also made available via iTunes. 131 As of October 20, 2010, there are at least 300,000 third-party apps officially available on the App Store. 141 As of January 18, 2011, the App Store had over 9.9 billion downloads, which was announced via the company's "10 Billion App Countdown". 151 At 10:26 AM GMT on Saturday, January 22, 2011,161 the 10 billionth app was downloaded from Apple App Store. The median revenue per application is estimated to be $700, although on data no more publicly available. [71 The average price of non-frec application is estimated between $3.5 and $4. 181 191 the distribution of price follows a power law distribution (the Zipf—Mandelbrot law): "Although prices can be freely chosen, most sellers price their application at multiple of $5 (minus 1 cent)". 191 After the success of Apple's App Store, and the launch of similar services by its competitors, the term "app store" has [In] [11] [12J [13] been used to refer to any similar service for mobile devices. However, Apple claims ''App Store" as a trademark. 1 "1 The term "app" has become a popular buzzword; in January 2011, "app" was awarded the honor of being 2010's "Word of the Year" by the American Dialect Society. 115i On October 20, 2010, Apple announced the Mac App Store which was eventually launched on January 7, 2011. It is similar to the one for iOS devices, only it has applications designed for Mac computers." The Mac App Store is only accessible by using Mac OS X Snow Leopard or the upcoming Mac OS X Lion. The App Store is accessible from the iPhone, iPod Touch and iPad via an iOS application by the same name. It is also the only way to directly download native applications onto an iOS device without voiding the warranty. Web Butters Declaration EXHIBIT 2 - Page 32 Page 595 App Store applications can be installed on these devices, bypassing the App Store entirely, but they tend to have less functionality. The store is also accessible through iTunes, and then on any operating system for which iTunes is provided (Mac OS X and Windows 1171 ). In February 2011, Apple announced its new subscription based service which will allow publishers to set the length and price of a subscription. Previously, new magazine or news releases would be sold on a per release basis. Thc new service allows publishers to sell their content through their apps allowing users to receive the new content over specified period of time. More interestingly is that Apple will allow publishers not only to sell from iTunes where revenue will be shared (70% for the publisher, 30% for Apple), but they are also allowing publishers to distribute their subscriptions directly from their websites where no revenue will be shared with Apple. 118] iPhone SDK The Software Development Kit for iPhonc OS was announced at the iPhone Software Roadmap event on March 6, 2008, The SDK allows developers running Mac OS X 103.4 or higher on an Intel Mac to create applications using Xcode that will natively run on the iPhone, iPod Touch and iPad. A beta version was released after the event and a final version was released in July 2008 alongside the iPhone 3G. E191 This major Roadmap event (coupled with a large distribution program for 3rd-party developers), later became known as the iPhone Developer Program, which currently offers two distribution tracks for 3rd-party developers: Standard, and Enterprise. 1201 Applications distributed through the standard program can be sold exclusively through the iTunes Store on Mac and Windows, or on the App Store on the iPhone, iPod Touch, and iPad. 1201 Developers who publish their applications on the App Store will receive 70% of sales revenue, and will not have to pay any distribution costs for the application. However, an annual fee is required to use the iPhone SDK and upload applications to the store.L 191 246 New Wn4Pt., d d rrnaas 14Rewind 44Rewind 2010 2010 AotTfentt, In Apps Top Patd Apps , 1.4Re NyEa NEW. YOU , 2010 Top Prft Apply Inc. iBooks PEE > 20F.,0 Halinsp Time Mc. k? Real Simple Recip... a $rforr > 28 Ratinos T. ilt of I s Al OW Whited Cotegnnn Inc C * (71. fle tun ?ft Soaren topemen App Store running on lOS 4.2.1 Applications developed through the enterprise program, officially the "i0S Enterprise Developer Program" (iDEP), are exclusively for institutional use and do not get published on the App Store. This allows corporations, non-profits and government agencies to develop proprietary "in-house" applications not for public release. t2.1 The enterprise program was updated September 14, 2010, to allow any organization with a DUNS number to join. Prior to this date, only organizations with 500 or more employees could join the enterprise program. To run an application on the iPhone, the application needs to be signed. This signed certificate is only granted by Apple after the developer has first developed the software through either the US$99/year Standard package or the US$299/year Enterprise package with the iPhone SDK. 1191 Number of launched applications On July 10, 2008, Apple CEO Steve Jobs told USA Today that the App Store contained 500 third-party applications for the iPhone and the iPod Touch, and of these 25% were free. 1211 These third party applications range from business to game applications, entertainment to educational applications, and many more applications available for free or for sale. On July 11, 2008 the store opened, allowing users to buy applications and transfer them to an iPhone or iPod Touch with the iPhone 2.0 software update, which became available through iTunes on the same day. Ten million applications were downloaded the first weekend. 1221 Butters Declaration EXHIBIT 2 - Page 33 Page 596 App Store On January 16, 2009, Apple announced on its wcbsite that 500 million applications had been downloaded.1 231 The billionth application was downloaded on April 23, 2009. 1241 Unlike the apps that come standard on the iPhone (such as the YouTube app, which Apple added through an iOS software upgrade months before the launch of the App Store), apps downloaded from the App Store can be removed by the user at a future date. Revenue Share Global Mobile Applications Store Revenue in Millions of US Dollars Google Android Market Nokla CM Store IN Blackberry App World * Apple App Store 2010 2009 re! 015 Screen 1hep5i Milestones I^ ).- •V/////*/*///r/V/V/V/V///: ,"1"/ e App Store application availability has increased in line with downloads over time. Butters Declaration EXHIBIT 2 - Page 34 Page 597 App Store 4 Available apps Downloads to date July 11, 20081251 500 0 July 14, 2008 1221 800 September 9, 2008 1261 , 3," 55,000,000 October 22, 20081271 7,500 200,000,000 January 16, 2009E231 - 15,000 500,000,000 March 17, 2009 1281 25,000 800,000,000 April 23, 20091241 35,000 1,000,000,000 50,000 1,000,000,000+ 55,000 1,000,000,000+ 65,000 1,500,000,000 75,000 .---... 1,800,000,000 Date 10,000,000 .... -.....a June 8, 2009 1291 July 11, 2009 July 14, 2009 -1 [30.1 September 9, 2009 September 28, 2009 E3111321 86`°00 November 4, 2009 January 5. 2010 [331 [341 [351 [361 2,000.000,000 ' 100,000 120,000 , 2,000,000,000+ 3,000,000,000+ ,... 3,000,000,000+ March 20, 20101371 150,000~ April 8, 20101381 185,000+ 4,000,000,000+ April 29, 20101391 200,000+ 4,500,000,000+ June 7, 2010(401 " 225,000+ 5,000,000,000+ September I, 2010 1 250,000+ 6,500,000,000+ October 20, 2010141 300,000+ 7,000,000,000+ (4) ' ' 400,000+ 9,000,000,000+ [411 400,000+ 10,000,000,000+ Jan 16, 2011 Jan 22, 2011 Most popular apps In April 2009, Apple announced the apps which had the most number of downloads since the store was launched. Among paid apps, the Crash Bandicoot Nitro Kart 3D, by Activision Publishing, was number I. Among free apps, Facebook was number I, and Google Earth was number 2. 1421 Application ratings -- Apple rates applications worldwide based on their content, and determines what age group each is appropriate for. According to the iPhone OS 3.0 launch event, the iPhone will allow blocking of objectionable apps in the iPhone's settings. The following are the ratings that Apple has detailed: Butters Declaration EXHIBIT 2 - Page 35 Page 598 App Store 5 Description Rating Contains no objectionable material. 9+ May contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and infrequent or mild mature, suggestive, or horror-themed content which may not be suitable for children under thc age of 9. 12+ May also contain infrequent mild language, frequent or intense cartoon, fantasy or realistic violence, and mild or infrequent mature or suggestive themes, and simulated gambling which may not be suitable for children under the age of 12. 17+ May also contain frequent and intense mature, horror, and suggestive themes; plus strong sexual content, nudity, strong language, alcohol, tobacco, and drugs which may not be suitable for children under the age of 17. Consumers must be at least 17 years old to purchase apps with this rating. Whenever an app of this rating is requested for download, a message will appear, verifying if a user is 17 or older, and asking to confirm the purchase for this reason, Approval (and rejections) of apps Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Applications may still be distributed "ad-hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhoncs, although Apple may withdraw the ability for authors to do this at a later date. Non-disclosure agreements have always forbidden developers from publishing the content of their rejection notices, but Apple has now started labeling their rejection letters with Non-Disclosure (NDA) warning THE INFORMATION CONTAINED IN THIS MESSAGE IS UNDER NON-DISCLOSURE. Apple later changed the NDA citing that "it has created too much of a burden on developers" but they did not reverse the decision to forbid publication of rejection notices. Some applications are not available outside the US App Store at the request of the developer. Since so many developers have published rejection emails Apple now most often call submittcrs to verbally tell them their rejection notice. In addition, Apple has removed software licensed under the GPL from the App Store after complaints from one of the program's developers, claiming that the App Store's terms of service are inconsistent with the GPL. Enterprise App Stores Because Apple's App Store is for consumers, companies are unable to distribute in-house apps on the App Store. Under Apple's iOS Developer Enterprise Program companies can publish in-house apps using an Enterprise App Store1-43J with systems such as Apperian EASE. 1441 Apps published with Apple's iOS Developer Enterprise Program arc still subject to Apple's control via the controversial kill switch, 145J where Apple can revoke a publisher's digital certificate and thereby "kill" the app on user devices. However, there is no evidence that this has been done in the enterprise environment. Similar services for other devices Following the popularity of the App Store, competitors developed their own software stores. Palm Inc. published an application store similar to the App Store for Palm devices 1461 and announced the App Catalog for webOS on the Palm Pre that was released on June 6, 2009. Another platform, Android Market is used in conjunction with Google's Android operating system. Microsoft has released Windows Marketplace for Mobile, an applitation stoTe for theii Windows Mobile platform. 1471 Nokia has released The "Ovi Store" 1481 (which replaced its earlier "Download!" application) for its S60 and S40 based mobile devices. Samsung has created Samsung Apps, primarily to cater for its own Bada OS, but also with support for certain other Samsung devices. RIM also launched its application store BlackBerry App World. 1491 The Nintendo DSi is able to connect to an online store called the "DSi Shop", along with Sony's PlayStation Portable (PSP) being able to connect to PlayStation Store to download games, etc. Butters Declaration EXHIBIT 2 - Page 36 Page 599 App Store References [1] http://www.apple.comlitunes/ [2] "Analyst: There's a great future in iPhone apps" (http://venturebeat.com/2008/06/11/analyst-thees-a-great-future-in-iphone-apps/), Venture Beat, June 11, 2008. [3] "Apple Introduces the New iPhone 30" (http://www.apple.com/pr/library/2008/06/09iphonc.html) . Apple. 2008436-09.. Retrieved 2009-09-16. [4] Apple Special Event, October 20, 2010 [5] "10 Billion App Countdown" (http://www.apple.com/itunes/1.0-billion-app-countdown/) Apple 2011-01-14. [6] 10:26 AM GMT on Saturday. January 22, 2011 (http://www.settebitfip =10452) setteB.IT 2011-01-22. 17,1 "Full Analysis of iPhone Economics - it is bad news. And then it gets worse" (http://communities-dominate.blogs.com/brands/2010/06/ fuft-analysis-of-iphone-economics-its-bad-news-and-then-it-gets-worse.html). Communities Dominate Brands. 2010-06-22.. [8] "Distimo Report November 2010 (http://www.distimo.com/publications) . 2010-11-30.. [9] "Distribution of prices on the Apple App Store" (http://innumero.wordpress ,com/2011/02116/ distribution-of-price-on-the-apple-application-store/). 2011-02-23.. [101 Carew, Sinead (22 April 2009). "In app store war, BlackBerry, Google hold own" (http://www.reuters ,com/article/technologyNews/ idUSTRE53L5DK20090422). Reuters.. Retrieved 23 June 2009. [1 1 J Furchgott, Roy (29 May 2009). "Nokia's App Store Launches With a Hiccup" (humligadgetwise.blogs.nytimes.com/2009/05/29/ nokias-app-store-launches-with-a-hiccup/). The New York Times.. Retrieved 23 June 2009. 112j Ganapati, Priya (4 March 2009). "BlackBerry App Store Gets a Name" (http://www.wireci.com/gadgetlab/2009/03/blackberry-app/) . Wired. . Retrieved 23 June 2009. [13] Shies, Maggie (2009-07-20). "Technology I Apps 'to be as big as internee" (http://news ,bbc.co.uk/2/hi/technology/8157043.stm) . BBC News.. Retrieved 2009-12-02. [14] "Apple files for MacRuby, App Store & Finder trademarks" (http://www.macnn.comlblogs/2008/07/22/ apple-files-for-macruby-app-store-finder-trademarks.html). MacNN. 22 July 2008. ; Retrieved 27 Aug 2009. [15] " Linguists vote 'app' Word of the Year" (http://www.google.com/hostednews/aplarticle/ ALeqM5g0_3DHeXRb-b1CJCbGjRCUKlvVgQ?doeld=1635c27d508b451396e873660a279cd6.). The Associated Press. 2011-01-07. Retrieved 2011-01-27. I16.1 Apple unveils new MacBook Airs, previews Lion I Beyond Binary - CNET News (hup://news.cnet.com/8301-1386(_3-20020208-56. html) [17] February 2011 "iTunes Download site" (http://www.apple.com/itunes/downloadlaccessdate=26) . February 2011. [18] "Apple rolls out subscription service" (http://www.theglobeandmail.com/news/technology/tech-news/ apple-rolls-out-subscription-service/article1907736/). Globe&Mail newspaper. 15 February 2011„ Retrieved 15 February 2011. 1191 Apple Inc. (2008-03-06). "Apple Announces iPhone 2.0 Software Beta" (http://www.apple.com/pr/library/2008/03/06iphone.html). Apple.com .. Retrieved 2009-12-02. [201 Apple Inc.. "iPhone Developer Program - Enterprise Distribution" (http://developer.apple.com/iphone/program/distribute.html). Developer.apple.com .. Retrieved 2009-12-02. 1211 "Jobs: A•pp Store launching with 500 iPhone applications, 25% free" (http://www.engadget.corn/2008/07/10/ jobs-app-store-launching-with-500-iphone-applications-25-free/). Engadget. 2008-07-10.. Retrieved 2010-06-05. [22] "iPhone App Store Downloads Top 10 Million in First Weekend" (http://www.apple.com/prftibrary/2008/07/14appstore.hunl) . Press Release. Apple Inc., 2008-07-14.. Retrieved 2008-11-10. [23] "iPhone. Am) Store breezes past 500 million downloads" (http://www.theregistenco.uk/2009/01/16/half_billion_iphone_apps/) . The Register. 2009-01-16.. Retrieved 2009-01-24. [24] "Apple's Revolutionary App Store Downloads Top One Billion in Just Nine Months" (http://www.apple.com/ca/press/2009_04/ app_store.html). Apple Inc.. 24 April 2009.. Retrieved 3 May 2009. [25] "iPhone 3G on Sale Tomorrow" (http://www.apple.com/pr/library/2008/07/10iphone.html) . Press Release. Apple Inc., 2008-07-10.. Retrieved 2009-01-17. [26] "App Store Downloads Top 100 Million Worldwide" (http://www.apple.corn/pr/library/2008/09/09appstore.html) . Press Release. Apple Inc.. 2008-09-09, . Retrieved 2008-11-10. [27] "Apple Reports Fourth Quarter Results" (http://www.apple.com/prftibrary/2008110/2Iresults.hunl) . Press Release. Apple Inc.. 2008-10-21.. Retrieved 2009-01-17. [28] "Apple Opens Up More Ways To Get Paid On The iPhone, Adds Key New Features. Apps Hit 800 Million Downloads." (http:// techerunch.corn/2009/03/17/phone-apps-hit-800-million-downloads), Press Release, TechCrunch. 2008-10 21. Retrieved 2009-01-17. [29] "TechCrunch.com " (http://www.techcrunch.com/2009/06/08/40-million-iphones-and-ipod-touches-and-50000-apps/) . TechCrunch. 2009-06-08.. Retrieved 2009-06-08. [301 June, Laura (2009-07-14). "Apple's App Store crosses the 1.5 billion download mark" (http://www.engadget.com/2009/07/141 apples-app-store-crosses-the-1-5-billion-download-mark/). Engadget.. Retrieved 2009-07-25. [311 "Apple's App Store Downloads Top Two Billion" (hup://www.apple.com/pr/library/2009/09/28appstore.html) . Apple Inc.. 2009-09-28.. Retrieved 2009-09-28. Butters Declaration EXHIBIT 2 - Page 37 Page 600 App Store [321 "Appleinsider.com " (http://www.appleinsider.com/articles/09/09/28/apple_announces_app_store_downloads_top_2_billion.html), Appleinsider. 2009-09-28.. Retrieved 2009-09-28, [33] "Apple Announces Over I 00,000 Apps Available on the App Store" (http://www.macrumors.com/2009/11/04/ apple-announces-over-100000-apps-available-on-the-app-store/). Mac Rumors. 2009-11-04. , Retrieved 2009-12-02. [34] Apple Computer, Inc. (2009-11-04). "Apple Announces Over 100,000 Apps Now Available on the App Store" (http://www.apple.com/ pr/library/2009/11/04appstore.html). Apple.com .. Retrieved 2009-12-02. [35] Apple Announces 3 Billion App Store Downloads - Mac Rumors (http://www.macrumors.com/2010/01/05/ apple-announces-3-billion-app-store-downloads/) [36] Apple's App Store Downloads Top Three Billion (http://www.apple.com/pr/library/2010/01/05appstore.hunl) [37] Apple - iPad - Apps for iPad (http://www ,apple.com/ipad/app.store/) [38,1 Eric Slivka (April 8, 2010). "Apple's iPhone OS 4.0 Media Event: 'Sneak Peek Into the Future"' (http:llwww.macrumors.com/20101041 08/apples-iphone-os.4.0-rnedia-event-sneak-peek-into-the-future/). MacRwnors. . Retrieved April 8, 2010. 139] Thoughts on Flash (http://www.apple.com/hotnews/thoughts-on-flash/) [40] Applelnsider I Apple says App Store has made developers over billion (http://www.appleinsider.com/articles/10/06/07/ apple_says_app_store_has_made_developers_over l_billion.html) 141] "App Store hits 10 billion downloads" (http://www.macrumors.com/20l1/01/22/app-store-hits-ten-billion-downloads/) . Mac Rwnors. January 22, 2011.. Retrieved January 22, 2011. [42] Apple's most popular apps ever, announced April 2009 I Mobile Web Go (http://www.mobilewebgo.com/ apples-most-popular-apps-ever-announced-april-2009) [43] "Emerging Tech: Alternatives to Apple App Store, For Enterprises" (http://www.cio.comIarticle/638175/ Emerging_Tech_Alternatives_to_Apple_App_Storeior_Enterprises). cio.com . 2011-11-19.. [44] "Enterprise App Services Environment" (http://www.apperian.comlease ). apperian.com .. [45] "Apple iPhone Kill Switch: Can ClOs Trust Apple?" (http://advice.cio.com/tom_kaneshige/14415/ apple_iphone_kill_switch_can_cios_trust_apple). cio.com . 2011-11-15.. [46] "The Palm Software Store has gone mobile" (http://appstore.pocketgear.com/palm/) . Appstore.pocketgear.com 2009-01-31., Retrieved 2009-12-02. [47] "Microsoft Reveals New Windows Phones With Marketplace and My Phone Services" (http://www.microsoft.com/presspass/press/ 2009/feb09/02-16MWCPR.mspx). Press Release. Microsoft. 2009-02-16., Retrieved 2009-02-27. [48] "Ovi Store" (http://store.ovi.com/) . Store.ovi,com. Retrieved 2009-12-02. [49) "RIM store crowned BlackBerry App World" (http://news.com.com/8301-17938_105-10188400-1.htmi) . CNet. 2009-03-04.. Retrieved 2009-03-08. External links • The App Store on iTunes (http://www.itunes.com/appstord) (requires iTunes) • App Store Downloads (http://itunes.apple.comIen/genre/mobile-software-applications/id36?mt=8) (iTunes not needed) • Official website on Apple.com (http://www.apple.com/iphone/appstorel) • Official iPhone developer site (http://developer.apple.com/iphone/program/) Butters Declaration EXHIBIT 2 - Page 38 Page 601 Article Sources and Contributors 8 Article Sources and Contributors App Store Source: hap://en.wikipeclio.org/w/indcx.php?oldid=421034065 Contributors: -nothingman-. A1016neo. AMKI 211, AcronPayton. AhshabeXa.Airplancguru, AlamoI9711, Alastairmogford, Ale jrb, A1ck2407, Alea890, Almerrickan, Amodio, Anderssl. Andreasmpem, Andres. Annabanona, Anonymous Dissident. Anionov86. Arthena. Ashtachan. Mama. Bdfortm. Beautiful so ur. Bencey. Bernstein2291. BigDanDaMan. Bility. Billytrousers. Bingobangobongoboo, !Mak, Bitbit, Blanehardb. Bo% Bobbob142142. Bonadea, Bones998. Brianreading. Brokuc. CulumCook234. Cander0000. Curtin91. Cellomaster1000, al num Chamberlain2007, Chowbok. Coldrg. CompilcdMonkey, Crohnic, Csaag. Csrnith1994, Cyzor. DAJF, Da-Bomb77766, DanicIDPeterson. Darblosdremblat. Darkyeffeca, Dearer, Debresscr. Destin. Drnarquerd. DucksIceper. E2cernon, EarthFurst, Ehe123, Enriquchcredia. EoffreyGcy. Epastore. ExpadRights, Eraserhead I. Escout EvIlywert, Exavicr24, Fanboy5713, Fastily. Fcnrir-of-the-Shadows, Fornandopeg. Fetchcoinms, Ffgemcra, Forever Dusk, Fourthords. heap, Frijolc, Frastrem, FunkyCantac. OTRa. Gadfium. Gory King, Glone23, Gogo Dodo. Gregor13. Guy Hanis. Gyrfcrret, Hae13, ttahrh, 11asco9999. Hollis, Hcrvegirod. Harho5. Hoshic, Hunnenkocnig. HuskyMoon. 14usond, IBoy2G. Icanan444k. !phoneme:sta., Iridescent, Isaac Sanolnacov. Islander, 'smashed. Iveeatenallthopics, 141amben...1LaTondre, Jacob Hod 6. Jaizovic,Jokeok, James Foster, JamcsI212007. Javier032. Jgern5, lintlam707. Johnnyfuga. Johnsuol. Jojhutton. Jonjcsbuzz. Jtabernik, Des, Kanunh.nakul, KathrynLybarger, KayakerSS. Kevinmon, Kjinho213. Knilsilooc, Kozuch, LedgendGamer., Ledreppchn1231, Lemming64, Lush51, Liujieng. Majkul, Mario777Zelda, Martio451, Masterlockstfu12. Matthew Dcsjardins. Mealtime, Mcaghannf, Malmo. Michael Devore. Mild Bill Hiccup. Minironc93, Minna Soca no Shim, Misterdisereet, Mogziece, Mono, Mpalermo14, Mps. Mugsywwiii. Mushroom. Mutchy126. MySchizoBuddy. NFH, Natswamy. NekoFever, NerdySeienceDude. Njuuton. Noclador. Norramic. Nesingn, Notioninmotion, Nricardo. Orpheus. Otaithecavemen,Ouimetnick. PCrew00. Padinc, Pauerbach08. Pcworld. Pengkeu, Philip Trueman, Photographerguy. Piamfootbal, Ponydepression. PovIhp. Prillen. Psantom, Qwertythecal, RCX, Random832, Randoman4I 2. Rapjul, RarorICE, Remotecheesc123456, Retronco. Richmond% Rjwilmsi, Rudigcreggcrs, Rwwww. Samlohnston. ScanMooncy, Secret Saturdays, Scvcnationarmy17, SharkD. Silverblaster. Sladen, Srojg. Specalight89. Stcalth500. SOB mc98. Sontag. Supersoccerstar, Superuserofriot, T bear43, T.1 Spyke. TTS51207. Tabletop. Talhaji. Tav2244, Tazanya. ToxasAndroid, Tharguyllint. Thc Thing That Should Not Be. Thennfromspace. Thumperward, TuxyQ, Twcnty79, UR31125. Unkownkid123. Untitledmind72, Vcelloho. WperSnake151, Vishal Singhal, WObbo, Wakeels, Willsmith. Witty lama. Wnt. X!. Xor2k. Yeajonge. Yerpo. Yoshimitzu29, Zarino, Zrnarffy, Zocyhabyl. Zollerniia. oc en.429 anonymous edits Image Sources, Licenses and Contributors FilerAppSture icon.png Source: Imp://en.wikipedmorg/wrinclex.php?firlc=File:AppStoreJcompng License: unknown Contributors: Armbrust, Beautiful so ur. Brianreading, Courcelles. Kevin ehen2003. Sven Mangum's!. 1 anonymous edits File:Apple Storejpg Source: harflen.wikipedia.org/w/index.php?title.File:Apple_Storejpg Licen.ne: unknown Cmuritnuors; Bility, Calmer Waters. lngorAlliaosului. Jakororn. Sampsonitey. Stealth500. 2 anonymous edits File:App Store 2.2.png Source: http://en.wikipcdia.org/wrindmphp?titlerdlle:App_Storc...2.2.png License: unknown Contribuors:70A, Gyrferret, Islander. N. Harmonik, NerdySeienceDude, Oddball 163. 1 anonymous edits File:Global Mobile Applications Store Revenue.svg Source: hap://en.wikipedia.org/w/indea.phpltific.File:Global_Mobile_Applications_Stom_Revenue.svg License', Creative Counnon Attribution-Sharealike 3.0 Contributors, Uscr.MySchizoBuddy ImagmAppleAppStoreStatistics.png Snores, hap://en.wikipedia.orglwrindcx.php?title.FilmApplcAppStomStatistics.png LitTave GNU Fme Documentation License Contriburom User:W3bbo License Crcative Common, A Wilmion.Sham Alike JD Unponed laINIcrcasisccornonons.00/lucenses/b}../.1.0/ Butters Declaration EXHIBIT 2 - Page 39 Page 602

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