"The Apple iPod iTunes Anti-Trust Litigation"

Filing 241

Expert Report of Michelle M. Burtis filed by Apple Inc.. (Attachments: # 1 Signature Page (Declarations/Stipulations), # 2 Exhibit A, # 3 Exhibit B, # 4 Exhibit C, # 5 Exhibit D-F)(Mittelstaedt, Robert) (Filed on 8/31/2009) Modified on 9/1/2009 (cv, COURT STAFF).

"The Apple iPod iTunes Anti-Trust Litigation"

Doc. 241 Att. 4

Case5:05-cv-00037-JW Document241-5

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8/31/09 Burtis Report: Exhibit D

Dockets.Justia.com

Case5:05-cv-00037-JW Document241-5

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iPod Demand Factors in the "During" Period
·
USB connectivity

· · ·

Color screen Increased screen resolution Photo display

·

Dock

·

Accessories

·

Video playback

· ·

Multiple colors

·
Click wheel

Small enough to wear

Case5:05-cv-00037-JW Document241-5

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iPod Demand Factors in the "During" Period
·
Accelerometer

·

WiFi

· ·
Touch screen

VoiceOver (iPod shuffle)

· ·
App Store applications

Transportation integration

Case5:05-cv-00037-JW Document241-5

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8/31/09 Burtis Report: Exhibit E

Case5:05-cv-00037-JW Document241-5

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iPod Prices: October 2001 to January 2004
$499 10 GB 20 GB 30 GB 40 GB

$399 5GB 10 GB 15 GB 20 GB

$349 10 GB 20 GB

$299 5GB 10 GB 15 GB

$249 10 GB 10 GB

Mini 4GB

$199 5GB

October 2001

March 2002

July 2002

April 2003

September 2003

January 2004

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8/31/09 Burtis Report: Exhibit F

Case5:05-cv-00037-JW Document241-5
iPod Price Availability
Q4 2001 Q1 2002 Q2 2002 Q3 2002 Q4 2002 Q1 2003 Q2 2003 Q3 2003 Q4 2003 Q1 2004

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Q2 2004 Q3 2004 Q4 2004 Q1 2005 Q2 2005 Q3 2005 Q4 2005 Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009

iPod iPod 5GB 1st Gen iPod 10GB 1st Gen iPod 10GB 2nd Gen iPod 20GB 2nd Gen iPod 10GB 3rd Gen iPod 15GB 3rd Gen iPod 20GB 3rd Gen iPod 30GB 3rdGen iPod 40GB 3rd Gen iPod 20GB 4th Gen iPod 40GB 4th Gen iPod photo iPod Photo 20GB iPod Photo 30GB iPod Photo 40GB iPod Photo 60GB iPod video/classic iPod 30GB 5th Gen iPod 60GB 5th Gen iPod 80GB 5th Gen iPod 80GB 6th Gen/classic iPod 120GB 6th Gen/classic iPod 160GB 6th Gen/classic iPod Mini iPod mini 4GB 1st Gen iPod mini 4GB 2nd Gen iPod mini 6GB 2nd Gen iPod nano iPod nano 1GB iPod nano 2GB iPod nano 4GB iPod nano 2GB 2nd Gen iPod nano 4GB 2nd Gen iPod nano 8GB 2nd Gen iPod nano 4GB 3rd Gen iPod nano 8GB 3rd Gen iPod nano 8GB 4th Gen iPod nano 16GB 4th Gen iPod shuffle iPod shuffle 512MB iPod shuffle 1GB iPod shuffle 1GB 2nd Gen iPod shuffle 2GB 2nd Gen iPod shuffle 4GB 3rd Gen iPod touch iPod touch 8GB iPod touch 16GB iPod touch 32 GB iPod touch 8GB 2nd Gen iPod touch 16GB 2nd Gen iPod touch 32 GB 2nd Gen