CLRB Hanson Industries, LLC et al v. Google Inc.

Filing 81

Declaration of Michele F. Raphael in Support of 80 MOTION for Partial Summary Judgment filed byCLRB Hanson Industries, LLC, Howard Stern. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D# 5 Exhibit E# 6 Exhibit F# 7 Exhibit G# 8 Exhibit H# 9 Exhibit I, Part 1 of 3# 10 Exhibit Part 2 of 3# 11 Exhibit I, Part 3 of 3# 12 Exhibit J, Part 1 of 7# 13 Exhibit J, Part 2 of 7# 14 Exhibit J, Part 3 of 7# 15 Exhibit J, Part 4 of 7# 16 Exhibit J, Part 5 of 7# 17 Exhibit J, Part 6 of 7# 18 Exhibit J, Part 7 of 7)(Related document(s) 80 ) (Raphael, Michele) (Filed on 9/29/2006)

CLRB Hanson Industries, LLC et al v. Google Inc.

Doc. 81 Att. 15

Case 5:05-cv-03649-JW

Document 81-16

Filed 09/29/2006

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Exhibit J
(Part 4 of 7)

Dockets.Justia.com

3oogle AdWords CaseCenter Help 5:05-cv-03649-JW

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tabs of this powerful tool, which allows you to build extensive, relevant keyword lists from one easy, simple interface. Generate keyword lists, review traffic estimations for existing and new keywords, and add keywords directly into your Ad Groups from the same page. To access this tool from within your Ad Group, click Keyword Toolabove the keyword table for the Ad Group you wish to edit. Or, try our standlalsne tool.
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Can I aet k e w o r d traffic estimates without creating or editing an ad7

Yes, you can. Here's how t o use our standalone keyword traffic estimator: Log in to your AdWords account.

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Click Tools on the Campaign Management tab. Click Traffic Estimator. 1. Enter your keywords: In the field provided, enter your keywords so that each word or phrase appears on its own line.

2 Choose a currency: Select your currency. Enter a specific maximum cost-per-click (CPC) for your estimates, or let us suggest .
a value. Our suggested value should deliver your ads at the top position a majority of the time.
3.
4.

Choose your target language(s): Select which language@) you'd like to target. Choose your target countries: Select which countries you'd like to target.

Click Continue when you are finished.

Why do some generated site-related keywords appear irrelevant?

It's possible to submit a URL for a particular ad and receive results unrelated to your initial ad content. For example, you may have created an s ad for 'tennis shoes' and received keyword results that include 'sports apparel.' This i far enough removed that it may prove irrelevant t o users searching for 'tennis shoes' in particular. The list below addresses some reasons for why you may have received results that appear irrelevant to your keyword search.

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Our automated system review of your webpage will include additional search statistics beyond those apparent to users who visit your webpage. If you have a lot of text advertisements for sports apparel at the bottom of the page, though the main product list on your page focuses on 'tennis shoes,' you would find keyword variations based on these text ads within your keyword results. If you opted t o include pages linked from the initial URL you provided, our system also reviewed pages with content that may not have been directly related to the initial page you submitted. Try unselecting the checkbox for this option when you submit your URL. The primary content of the webpage URL you submitted is not related to the content of your ad. Therefore, if your ad refers to 'tennis shoes,' and the webpage you submit includes far more references t o 'boots, sandals, and high-heeled shoes,' your keyword results may not include keyword variations relevant to your ad.
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Google AdWords Help5:05-cv-03649-JW Case Center

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'Inactive keywords' have been assigned the keyword status of 'inactive for search' and have stopped showing your ads on search results because their Q.uaIHby..S-~~yg maximum cost-per-click (CPC) are too low. and 'Zero impression keywords' are keywords that have generated no impressions for your ads over a period of time. To learn more about how to improve the performance of keywords that are failing to generate impressions, read Iwhab..d.~..8.d.~~~I.f..wm9r(..k.eyw.~.1.d.s.

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Does the -,--..,.-.Keyword Tool take my country and language settings into account