Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 61

Declaration of GRANT L. KIM IN SUPPORT OF APPLES OPPOSITION TO SAMSUNGS MOTION TO COMPEL EXPEDITED DISCOVERY filed byApple Inc.. (Attachments: #1 Exhibit Ex 1, #2 Exhibit Ex 2, #3 Exhibit Ex 3, #4 Exhibit Ex 4, #5 Exhibit Ex 5, #6 Exhibit Ex 6, #7 Exhibit Ex 7, #8 Exhibit Ex 8, #9 Exhibit Ex 9, #10 Exhibit Ex 10, #11 Exhibit Ex 11, #12 Exhibit Ex 12, #13 Exhibit Ex 13, #14 Exhibit Ex 14, #15 Exhibit Ex 15, #16 Exhibit Ex 16, #17 Exhibit Ex 17, #18 Exhibit Ex 18, #19 Exhibit Ex 19, #20 Exhibit Ex 20, #21 Exhibit Ex 21, #22 Exhibit Ex 22, #23 Exhibit Ex 23, #24 Exhibit Ex 24, #25 Exhibit Ex 25, #26 Exhibit Ex 26, #27 Exhibit Ex 27, #28 Exhibit Ex 28, #29 Exhibit Ex 29, #30 Exhibit Ex 30)(Bartlett, Jason) (Filed on 6/7/2011)

Exhibit 17

Why Steve Jobs' keynotes matter - Apple 2.0 - Fortune Tech

Apple 2.0

Why Steve Jobs'
keynotes matter

Page 1 of 7

lackluster performance lately had been that
these software advances -- and not a new
iPhone -- were all that Apple was planning to
showcase at WWDC.

No, the four words that set the Street's hardened
hearts aflutter -- and Apple's share price
soaring nearly 2% in early morning trading -were "Steve Jobs" and "keynote address." [The
stock closed at $347.83, up $10.42 (3.09%) for
the day.]

They are the reason Apple's shares leaped
out of the box at the opening bell Tuesday.
The news here is that Jobs, who is on medical
leave, is well enough to give the keynote and
that he feels what Apple is introducing is
important enough to be given the Steve Jobs
imprimatur.

What makes a Jobsian keynote different from
any other presentation by any other CEO?

It helps that he generally delivers the goods in
terms of new products with real impact. But he
also works hard to deliver them with some
drama and flair. Insiders say he prepares his
product introductions as if they were Broadway
shows. The format is deceptively simple: a setup,
Jobs at Macworld 2007

Advertisement

The key words in the press release Apple (AAPL)
issued Tuesday morning were not OS X Lion, iOS
5, or iCloud -- the three components of what the
company is billing as the "next generation
software."

As important as the operating systems and
services to be unveiled next week at Apple's
annual Worldwide Developers Conference may
be, they had already been telegraphed to
investors and baked into Apple's share price. In
fact, one of the reasons given for the stock's

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6/7/2011

Why Steve Jobs' keynotes matter - Apple 2.0 - Fortune Tech

Page 2 of 7

a twist, and a big reveal. It's actually surprising
that no other high-tech luminary seems to have
mastered the form.

To give you a feel for what's involved, check out
the first 4:47 minutes of one of Jobs' signature
performances: the January 2007 Macworld
keynote at which he introduced the iPhone.

Next week's keynote begins Monday June 6 at 10
a.m. PDT (1 p.m. EDT). We'll be there to live blog
it, the gods of Wi-Fi permitting.

Below: the text of Apple's press release.

Posted in: Apple, Apple Worldwide Developers
Conference, iCloud, iOS, iPhone, Keynote, Mac
OS X Lion, Macworld, Mobile, Steve Jobs, WWDC

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6/7/2011

Why Steve Jobs' keynotes matter - Apple 2.0 - Fortune Tech

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iCloud: What the analysts say
The sell-side analysts liked the show. The market, not so much.
Source: Apple Inc.

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6/7/2011

Why Steve Jobs' keynotes matter - Apple 2.0 - Fortune Tech

Page 4 of 7

With one exception (ahem, J.M.P.'s Alex Gauna), the analysts who follow Apple (AAPL) seemed to
understand what the traders who drove Apple's shares down Monday $5.40 (1.57%) to $338.04 did not: The
hundreds of improvements in its software ecosystem -- big and small -- that Apple announced Monday could,
in the long run, sell more devices, convert more MORE
Philip Elmer-DeWitt - Jun 7, 2011 8:18 AM ET
Posted in: Apple, Deutsche Bank, iCloud, iOS, iPad, iPhone, iTunes, Mobile, MobileMe, PCs, Piper Jaffray,
RBC, Steve Jobs, Susquehanna, Tablets
•

Apple offers music pirates permanent amnesty for $24.99
Steve Jobs' master plan to draw a generation raised on stolen music into the iTunes store
Image: Apple Inc. Click to enlarge.

Of the 5,364 items in my iTunes music library, 143 are songs I purchased on Apple's (AAPL) iTunes store.
The vast majority were ripped from my old CD collection. A few were obtained by other means.
My children have even larger digital music collections that they store on iTunes and MORE
Philip Elmer-DeWitt - Jun 7, 2011 7:16 AM ET
Posted in: Digital Rights Management, iCloud, iTunes, iTunes in the Cloud, iTunes Match, iTunes Store,
Microsoft, Music, Music library, Steve Jobs, Windows 7, WWDC
•

Does Mason want to get out of Groupon?
By Kevin Kelleher, contributor
Troubling financials and an offering letter full of mixed messages should make investors wary about buying
into Groupon's IPO.
Groupon founder Andrew Mason

FORTUNE --- Dear Potential Groupon Shareholder,
I'm writing this letter to provide some insight into the Groupon IPO that was omitted from the cheery, twee
"Letter from Andrew D. Mason" that prefaced the prospectus filed by the group-buying startup.
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Jun 6, 2011 11:35 AM ET
Posted in: Andrew Mason, Credit Suisse, Goldman Sachs, Google, Groupon, Initial public offering, Morgan
Stanley, Wall Street
•

Live from San Francisco: Steve Jobs unveils the iCloud
Apple cuts the cord that connected its mobile devices to Macs and PCs
Steve Jobs on stage. Photo: PED

12:00 p.m. PDT (3 p.m EDT) Jobs thanks the crowd for coming and hopes they have a great week.
In summary, Apple on Monday introduced three major new products: iCloud, iOS 5 and Mac OS X Lion.
The most important was the one Steve Jobs chose to personally unveil: iCloud, a service that automatically
MORE
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Why Steve Jobs' keynotes matter - Apple 2.0 - Fortune Tech

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Philip Elmer-DeWitt - Jun 6, 2011 10:09 AM ET
Posted in: Apple, iCloud, iOS, iPad, iPhone, iTunes, Mac OS X Lion, Mobile, Moscone West, PCs, Steve
Jobs, Tablets
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FORTUNE -- You don't have to try very hard to spot Angry Birds in their natural habitat -- online -- because
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Since launching as an iPhone app in December 2009, the franchise has been downloaded 200 million times -double the number reported just MORE
JP Mangalindan, Writer-Reporter - Jun 3, 2011 12:33 PM ET
Posted in: Angry Birds, Apple, Apple Inc., Barnes & Noble, Google, iPhone, Microsoft, Nokia, Rovio, Rovio
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In Quebec, an economic plan for an environmental mutation
As the polar ice caps recede, Canada plans Asian shipping routes and sustainable developments for its
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FORTUNE -- Climate change is reshaping our world from pole to pole. But one result of global warming
could alter the face of commerce in North America and Asia forever: the opening, thanks to the melting polar
ice caps, of a new maritime shipping route through the Arctic ocean. The route would connect MORE
Shelley DuBois, reporter - Jun 3, 2011 11:04 AM ET
Posted in: Canada, climate change, Jean Charest, Nord-du-Québec, Pew Charitable Trusts, Quebec,
Sustainable Development

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Today in Tech: more Apple iCloud details
Fortune's curated selection of the day's most newsworthy tech stories from all over the Web. Sign up to get the
newsletter delivered to you every day.
* The L.A. Times is reporting new details on Apple's iCloud service, which will likely be announced this
Monday at the company's annual Worldwide Developers Conference (WWDC). The cloud-based service,
which will at the very least allow users to stream music to computer browsers and iOS devices, may MORE
JP Mangalindan, Writer-Reporter - Jun 3, 2011 10:04 AM ET
Posted in: Apple, Apple Worldwide Developers Conference, Criticism of Facebook, iCloud, iOS, Mark
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Stephen Elop's mission impossible
Stephen Elop is sure he can turn Nokia around, but if succeeds it will be an entirely different Nokia.
FORTUNE -- Nokia chief executive officer Stephen Elop is a man on a mission. Despite the Finnish
phonemaker's rough week (it issued a profit warning on Tuesday, which sent shares tumbling), the newish
CEO recently made the rounds at a couple of confabs in Southern California to pitch his turnaround plan for
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6/7/2011

Why Steve Jobs' keynotes matter - Apple 2.0 - Fortune Tech

Page 6 of 7

Michal Lev-Ram, writer - Jun 2, 2011 6:47 PM ET
Posted in: Android, Apple, Google, Intel Corporation, iPhone, Microsoft, Nokia, Stephen Elop, Windows
Phone 7
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