Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 648

Declaration of Cyndi Wheeler in Support of #602 Administrative Motion to File Under Seal re Samsung's January 10, 2012 Filings filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Proposed Order)(Related document(s) #602 ) (Hung, Richard) (Filed on 1/18/2012)

EXHIBIT 17
REDACTED VERSION

Subject: Fwd: Motorola's Q: Lovely Phone; Ugly Software (Pogue)
Date: Thu, 08 Jun 2006 14:40:15 +0000

REDACTED

June 8, 2006
David Pogue
Motorola's Q: Lovely Phone; Ugly Software
IN the beginning, there were yin and yang, blessings and curses, two sides
of every coin. And now there's the Motorola Q.
It's a greatly anticipated, long-delayed cellphone with a tiny keyboard that
lets you tap out e-mail and text messages with your thumbs. The Q offers two
huge advantages over the popular BlackBerry and Treo smartphones: in
Motorola's words, "price point and form factor."
The price point (that is, price) for this Verizon Wireless phone is $200.
That's half what you'd pay for the Treo 700, and $100 less than the latest
BlackBerry. This deal is for new Verizon customers, after rebate and with a
two-year contract; still, it reflects Motorola's intention to make the Q a
hit beyond the metropolitan-white collar-financial district crowd. (Other
carriers will get the Q later in the year.)
As for the Q's shape (or "form factor," for you executives out there):
Clearly, Motorola has learned from the chart-topping success of its Razr
cellphone: thin is in. The Q is an eye-catching, extremely thin slab. At
0.45 inch thick, it's thinner than a closed Razr phone, thinner than a
BlackBerry, and only two-hundredths of an inch thicker than the video iPod.
This hardware design, by the way, is the bright side of this particular
coin: the Q's hardware positively clobbers everything else out there.

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You have never seen so spectacular a screen. It's a triumph of brightness
and clarity. Its extra width makes it feel much more spacious than the Treo
700P's, despite having lower resolution (the Q's is 320 by 240 pixels).
It's not a touch screen like the Treo's. Instead, you scroll through the
on-screen options using a thumbwheel on the side, as on a BlackBerry. That's
not necessarily a bad thing; it lets you navigate most screens with only one
hand.
THE Q's faintly illuminated keyboard is superbly sculptured and — for a
Munchkin keyboard — generously spaced. Of course, it's so wide and
comfortable only because the Q itself is so broad. At 2.5 inches wide, it's
partway between a Treo (2.3 inches) and a traditional BlackBerry (2.9).
Holding this sharp-edged device up to your head for a call isn't especially
comfortable; you feel as if you're talking into a piece of bathroom tile.
But the 1.3-megapixel camera is so good, recipients may not realize the
photos came from a phone. (The digital zoom, the bright L.E.D. "flash" and
the control over white balance and brightness don't hurt.)
Battery life is four hours of talk time, eight days of standby. Call quality
is excellent; ringers are loud, clear and varied. Stereo nano-speakers on
the back do reasonable justice to your MP3 files, although music can stutter
when you're doing other things on the device. (Motorola's clever $80 stereo
Bluetooth wireless headphones let you start and stop your music and even
place calls without ever touching the phone, although the sound quality
isn't great.)
Videos look deliciously clear on this little screen — at least they do once
you wipe off the grease; not since the iPod has a gizmo's shine been so
easily marred. The 60 megabytes of free memory means you won't be loading up
the "Lord of the Rings" trilogy anytime soon, unless you expand the storage
with Mini SD memory cards.
Perhaps juiciest of all, the Q joins the few, proud phones that can use
Verizon's high-speed cellular network; it's called EV-DO by engineers, and
BroadbandAccess by Verizon. In 180 big cities and their suburbs, it gets
your Q onto the Web at download speeds approaching a cable modem's.
BroadbandAccess ain't cheap; a typical plan costs $110 a month for 1,350
minutes of talking and unlimited high-speed Internet, which doesn't quite
gel with the Q's own for-the-masses pricing. But it's an absolute joy when
you need a quick dose of Mapquest to get directions, Dilbert to kill some
time or Google to settle an argument.
Unfortunately, unlike the Treo 700P, the Q can't share its high-speed
cellular connection with your laptop so that you can get online from
wherever you happen to be. Nor can the Q display the videos and TV shows
that usually come with Verizon's BroadbandAccess service.
Over all, though, the Q's hardware is a smash hit. And now, the software.
This phone runs Microsoft's Windows Mobile for Smartphones operating system.
It looks great and — this is the key advantage — effortlessly synchronizes

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your address book, calendar and e-mail collection with Microsoft Outlook on
your Windows PC.
It can also get your e-mail as often as every 15 minutes — or in real time,
if you install Verizon's Windows e-mail redirector program on a PC that you
leave running. Corporations can set up similar "push" e-mail systems.
Unfortunately, this software's designers must believe that you bill by the
hour; getting anything done on this phone requires more steps than the
Empire State Building.
Example 1: After you take a picture with the camera, what options would you
want to be immediately available? Maybe Save, Send and Delete? Not on this
phone. These options are all hiding in menus; activating Send, for example,
requires four more button presses. (On the Treo: one.)
Example 2: What if you want to edit an entry in your address book? Hey — it
could happen. You can't just highlight a name, open the menu, and choose
Edit; there's no Edit command. Instead, Microsoft wants you to open that
address book "card" first and then open the menu. Total steps: four. (Treo:
two.)
Example 3 (this one is really annoying): Q comes with about 25 preinstalled
programs: Tasks, Voice Notes, Internet Explorer, Solitaire and so on. You
get to them by pressing a button labeled Start, a riff on the familiar
Windows Start menu.
If only it really were a menu! Instead, you see jumbo icons. Only six of
them fit on the screen at once (three across, two rows). If you want a
program on the last row, you have to scroll seven times, pausing each time
to make sure you haven't overshot, by pressing the down-arrow key (or
turning the notched thumbwheel).
Why no list-view option? Better yet, why can't you type the first letter of
the program you want, as on the Treo? On the Q, that whole alphabet keyboard
just sits there, wasted.
Example 4: To reschedule an appointment, you exit Week or Month view (where
only gray blocks appear); scroll to the appointment's name in a list; press
Enter; press Edit; scroll to the Starting Time box; switch the keyboard into
number-typing mode; type a new number; click Done. (On the Treo, you just
drag the appointment to a new time slot.)
Examples 5, 6, 7: The Q phone doesn't auto-capitalize names you enter in the
address book, auto-format phone numbers with parentheses and dashes, or put
apostrophes into words like "cant," "dont" and "Im." Why has Moto/Microsoft
deliberately ignored the accumulated wisdom of rivals?
If you're torn between the Q and the Treo or BlackBerry, though, here's the
biggest software difference: the Q is just a viewer, not a true palmtop. It
can open Word, PowerPoint and Excel documents, but can't create or edit
them.
In fact, crazy as this may sound, the Q doesn't even offer Copy and Paste

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commands. You can't grab a paragraph from a Web page and e-mail it to
someone, as you can on the Treo or BlackBerry.
Maybe Motorola thought that this dumbing down would help make the Q the
BlackBerry for the masses. But average Joes are people, too. Why is it O.K.
to waste their time?
A few efficiency touches do rear their lovely heads here and there. Single
letters are underlined in menus, as in Windows programs; you can invoke a
command by pressing one keyboard key. Voice dialing works well and so does
the feature that offers to complete words as you type them. And the
dedicated Back button ensures that you never get lost in the software.
Over all, though, there's a considerable gulf between the superiority of the
Q's hardware and the limitations of its software. Are you willing to jump
through so many button-pressing hoops, and pay such high Internet fees, to
get the Q's $200 price and gorgeous looks? Depends on how much you like
double-edged swords, roller coaster rides and clouds with silver linings.
E-mail: [e-mail]
Copyright 2006 The New York Times Company
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