Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 935

Declaration in Support of #934 Administrative Motion to File Under Seal filed bySamsung Electronics America, Inc.(a New York corporation), Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC(a Delaware limited liability company). (Attachments: #1 Exhibit A, #2 Exhibit B, #3 Exhibit C, #4 Exhibit D, #5 Exhibit E, #6 Exhibit F, #7 Exhibit G, #8 Exhibit H, #9 Exhibit I, #10 Exhibit J, #11 Exhibit K, #12 Exhibit L, #13 Exhibit M, #14 Exhibit N, #15 Exhibit O, #16 Exhibit P, #17 Exhibit Q, #18 Exhibit R, #19 Exhibit S, #20 Exhibit T, #21 Exhibit U, #22 Exhibit V, #23 Exhibit W, #24 Exhibit X)(Related document(s) #934 ) (Maroulis, Victoria) (Filed on 5/17/2012)

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EXHIBIT I 1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 NORTHERN DISTRICT OF CALIFORNIA 10 SAN JOSE DIVISION 11 12 APPLE INC., a California corporation, 13 14 15 16 17 18 19 Plaintiff, Case No. 11-cv-01846-LHK EXPERT REPORT OF SUSAN KARE v. SAMSUNG ELECTRONICS CO., LTD., A Korean business entity; SAMSUNG ELECTRONICS AMERICA, INC., a New York corporation; SAMSUNG TELECOMMUNICATIONS AMERICA, LLC, a Delaware limited liability company, Defendants. 20 21 22 **CONFIDENTIAL – CONTAINS MATERIAL DESIGNATED AS HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY PURSUANT TO A PROTECTIVE ORDER** 23 24 25 26 27 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 1 2 3 4 44. The user interface graphics of the iPhone 3GS and iPhone 4—the shape, arrangement and spacing of the icons—is consistent with the original iPhone, but there are some small changes. (See Figures 5 and 6, above.) The iPhone 3GS screen has the same size and resolution as the original iPhone,9 but the 3.5 inch (diagonal) screen of the iPhone 4 has a higher 5 6 resolution of 940 x 640, for a pixel density of 326 pixels per inch.10 Rather than a gray gradient- 7 patterned background for the bottom portion of the screen, there is a rectangular, reflective 8 surface that creates a virtual shelf, which serves as a base for the row of icons. The background is 9 not black, but rather has a gray gradient with scattered water droplets. The anti-aliased text below 10 the icons is white with a drop shadow. As in the D’334 patent, there is a row of dots between the 11 top and bottom portion of the screen. These dots provide an indicator of which “page” of icons is 12 13 displayed. When the second page is viewed, the second dot becomes white, and the first dot 14 becomes gray.11 (Exhibits 4, 5.) Otherwise, the above description of the iPhone’s appearance 15 applies equally to the user interface graphics of these phones. 16 17 18 45. The icon layouts depicted in Figures 1 through 6 are not the only ways to solve the design problem of how to represent a set of icons on a touch screen device. Even restricted to the choice of using icon images (as opposed to words in a menu), a grid of rectangular icons with 19 rounded corners is not the only way to show and arrange them in a vertical space. For example, 20 21 the icons could be presented as irregular shapes on a background, as shown in the Xperia arc S 22 and Xperia neo V phones, both by Sony Ericsson. (Exhibits 6, 7.) Or, icons could be presented 23 within or on top of other shapes, as in the Blackberry Storm 2 (Exhibit 8), which displays icons— 24 designed with a strong, light-colored outline—in a grid but with each appearing on a black 25 9 26 27 28 http://www.apple.com/iphone/iphone-3gs/specs.html http://www.apple.com/channel/iphone/iphone-4/tour/specs.html. As discussed in footnote 20 below, the proportional size of the icons in the iPhone 4 is unchanged from the iPhone and iPhone 3GS. 11 The iPhone shown above in Figure 4(a) does not display a series of dots because there is no second page of applications. However, any of the applications shown could be moved off to a second page, which would cause the dots to appear, as in Figure 4(b). 10 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 15 1 rectangle that almost completely fills the space between the icons and has a gradient to add 2 dimension. The Xperia arc S and Storm 2 are shown in Figures 7 and 8, below. Another 3 alternative would have been to divide the screen using a visible grid. Also, any uniform color, 4 bands of color, gradient, or background texture might have been employed. 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Figure 7 Sony Xperia arc S 19 20 46. Figure 8 Blackberry Storm 2 Exhibit 9 is a collection of images depicting a variety of visually distinctive, 21 alternative approaches to showing a set of icons on a phone screen. As these examples 22 23 demonstrate, user interface graphics for phones need not display icons in a 4 x 4 or 4 x 5 grid, nor 24 do they need to feature icons shaped like those in the Design Patents and the iPhone Devices. In 25 fact, the icons can be displayed without using a regular grid of rows and columns at all, as shown 26 in Exhibit 10. (See figures 9 and 10, below.) 27 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 16 1 2 3 4 5 6 7 8 9 10 11 12 13 Figure 9 Figure 10 14 15 47. Two alternative approaches depicted in Exhibits 11 and 12, applications screens of 16 the Blackberry Torch 9850 and the Nokia N9, are particularly relevant examples because they are 17 visually distinctive from the iPhone but display roughly the same number of elements in a touch 18 screen space comparable to that of the iPhone Devices. 19 20 21 22 23 24 25 26 27 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Figure 11 Blackberry Torch 9850 16 48. 17 First, the Blackberry Torch 9850 shown in Figure 11 (see Exhibit 11) has an 800 x 18 480, 3.7 inch (diagonal) screen with a pixel density of approximately 253 pixels per inch.12 As 19 shown in Figure 11, the applications screen of the Blackberry Torch 9850 shows a grid of up to 20 20 icons (four columns, five rows) on a dark background. Other than the presence of a grid of 21 icons, most of the graphical features of the applications screen distinguish its appearance from 22 23 that of the iPhone Devices and the Design Patents. 49. 24 At the top of the screen, above the icon grid, are two horizontal bands that occupy 25 approximately 17 percent of the available screen—a significant portion of the screen real estate. 26 The bands are on a background of dark reds and contain variable information such as date, time, 27 28 12 http://us.blackberry.com/smartphones/blackberry-torch-9850-9860/#!phone-specifications EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 18 1 signal strength and battery charge, as well as indicators relating to sounds and alerts (speaker 2 icon) and the presence of messages (letter icon). 3 50. Immediately above the grid of icons, there is a horizontal band that indicates the 4 categories of applications currently being shown in the grid. This band has a blue highlight with 5 6 faded edges when it is “selected” (see figure 11, above), but otherwise it appears along with the 7 grid of icons as a translucent overlay on top of the background. The icons appear to be stylized 8 illustrations; many suggest everyday objects (e.g., wrench, envelope, alarm clock, camera, 9 folders), but others are more abstract (e.g., Social Feeds, Backup Assistant). There is no pattern 10 of rectangular shapes or rounded corners for the icons; most are various irregular shapes, so even 11 though the icons are laid out in a grid, they do not read as uniform button-shaped icons. Because 12 13 the icons have different dimensions and border shapes, left and right edges and top and bottom 14 edges of adjacent icons are not precisely aligned. The icons are labeled below with upper and 15 lower case sans serif, anti-aliased, pale gray/blue text. When there is a highlight to indicate a 16 glossy finish (e.g., BlackBerry Messenger, Text Messages, Instant Messaging, Applications, 17 Games, App World) the light area runs diagonally from the upper left to lower right, and fills the 18 upper right portion of the icons. Unlike the iPhone Devices and the Design Patents, there is no 19 area on the screen for a separate group of omnipresent icons. The result of all of these elements is 20 21 22 an overall visual impression that is clearly different from that of the iPhone and the Design Patents. 23 24 25 26 27 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 19 1 2 3 4 5 6 7 8 9 10 11 12 13 Figure 12 Nokia N9 14 51. 15 Second, the Nokia N9 shown in Figure 12 has a 854 x 480, 3.9 inch (diagonal) 16 screen.13 (See Exhibit 12.) As shown in Figure 12, this device utilizes icons displayed within 17 uniform, extremely rounded rectangles that approach being read as circular. Most of the icon 18 images are minimal and symbolic, with few colors and details against a dominant background 19 color with a slight gradient. Most of the icon images read as flat symbols, although there are 20 subtle, shadowed dimensional effects. There is a fairly limited background color set: green, blue, 21 22 gray, white, magenta, and yellow. The overall visual impression of this interface is clearly 23 distinct from that of the iPhone Devices and the Design Patents, and it can display more icons on 24 the screen than the iPhone Devices can. All the rounded buttons are grouped together on one 25 continuous pane, rather than on separate “pages” as on the iPhone Devices, so that a row of icons 26 may only partially be on the screen as the user scrolls up or down. Also, unlike the iPhone 27 28 13 http://europe.nokia.com/find-products/devices/nokia-n9/specifications EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 20 1 Devices and the Design Patents, there is no area on the screen for a separate group of omnipresent 2 icons. 3 4 5 6 7 8 9 10 11 12 13 14 15 Figure 13 “Meizu M8” 16 17 18 19 52. Finally, the image shown in Figure 13 represents another alternative design concept for interface graphics of a phone screen.14 (See Exhibit 13.) The dimensions of the image are 675 x 450 pixels, giving it an aspect ratio of 1:1.5, the same as the iPhone Devices. 20 The dark gray background has a subtle highlight and narrow vertical stripes, and it is darker at the 21 22 edges and corners. It shows sixteen icons in a 4 x 4 grid, each within approximately 80 x 80 23 pixels, anti-aliased directly against the background (no rectangular button “containers”) and (with 24 the exception of the SMS icon) all rendered in a similar dimensional style with detail and 25 highlights. The icons generally show gray, black, and white, and primary colors (red, yellow, and 26 27 28 14 This graphic was obtained from http://www.loopycellphones.com/tag/meizu/. It is identified as a screenshot for an upcoming phone called “Meizu M8.” EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 21 1 blue), though there are some other accent colors. Several of the icons reference “throwback” 2 technology: an LP record, a cassette, film with sprockets, and a physical calculator. Each is set 3 off with a thin, dark shadow against the background. At the bottom of the screen, a rounded 4 rectangular panel “floats” against the background. It separates three gray gradient, unlabeled 5 6 icons from the others. There is no row of dots. The overall visual impression of this interface is 7 clearly distinct from that of the iPhone and the Design Patents, yet it displays approximately the 8 same number of icons on the screen—sixteen in the grid and three distinct icons in the separate 9 panel along bottom of screen—as the iPhone and the Design Patents. 10 3. Design of Specific iPhone Device Icons 11 53. The five icons described below—the icons for Camera, Photos, Contacts, Phone 12 and iTunes—are specific solutions employed by the iPhone Devices for particular button images. 13 14 They also represent a variety of types of approaches (e.g., photorealistic vs. stylized symbol). 15 This suggests that the consistent use of the rounded rectangular buttons in a grid enabled a fair 16 amount of stylistic freedom regarding the icons themselves while preserving the overall 17 distinctive visual impression of the iPhone Devices. 18 Camera. This image15 is a photorealistic view of a generic camera lens as a 19 symbol for the Camera application. It suggests a lens built into a physical 20 camera (as opposed to an interchangeable lens) and is surrounded by a gray 21 metallic gradient, indicating a non-specific camera body. An unseen light 22 23 source creates reflected highlights, contributing to the precise, 3D quality of 24 the glass lens, which appears to recede into the button. 25 26 27 28 15 I have been informed that this image is the subject of U.S. Trademark Reg. No. 3,983,841. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 22 1 Photos. This image appears to be a realistic illustration or photograph of a 2 single sunflower matted against a blue sky background as a symbol for the 3 Photos application (used for viewing photos on the device). The flower 4 evokes a photograph but is an apparently arbitrary choice for a category often 5 6 represented by iconic vacation scenes (e.g., beaches, dogs, or mountain 7 landscapes). It symbolizes photos, but it does not suggest a literal 8 representation of a printed photo or typical digital photo aspect ratio. It 9 seems to be a generic photograph—without a reference to any particular 10 11 camera or photographic end product. The sunflower is a non-controversial subject that is not specific, such as a photo of a particular, identifiable person 12 13 or place, and the blue sky both provides contrast against black and is a 14 general symbol of optimism. It also echoes the sunny day image on the 15 Weather icon. The icon is the subject of U.S. Trademark Reg. No. 16 3,866,200. (Dkt. 75-25.) 17 Contacts. This image is a cropped view of a tabbed, spiral-bound notebook. 18 The tabs protrude beyond the cover, and the debossed silhouette of a 19 person’s head and shoulders appears in the center. It is a combination of a 20 21 realistic or literal object and an idealized view of an object. It is realistic or 22 literal in that it is a recognizable physical object, with highlights to indicate 23 the metal of the wire binding. It is an idealized view in that the tabs are 24 visible beyond the cover, unlike those in most closed address books, and are 25 relatively large and few, and the silhouette on the cover is filled with a 26 gradient to appear three-dimensional rather than printed. The latter element 27 in particular is a curious, non-realistic detail among other more “book-like” 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 23 1 graphic details. The icon is the subject of U.S. Trademark Reg. No. 2 3,886,197. (Dkt. 75-28.) 3 Phone. This image is a silhouette of a telephone handset resembling those 4 from classic Bell telephones designed by Henry Dreyfuss in the 1950s 5 (though he designed many similar handsets from 1938-198216). It is a 6 “retro” shape that is a nod to the era before cell phones. It is shown at a 45 7 iPhone 8 degree angle, facing right and in an upward position, set on a primary green 9 background. The characteristic arc of light causes the top part of the icon to 10 be brighter. This phone icon contrasts with the camera icon—it is a flat retro 11 12 13 shape of an entire object, whereas the camera lens is a highly detailed part of iPhone 3GS/ iPhone 4 a device that suggests contemporary consumer electronics. In the iPhone 14 3GS and iPhone 4 that I examined (running iOS version 5.0.1), the Phone 15 icon has a texture of subtle, dark green with lighter green diagonal stripes 16 that run from the lower left to upper right. The overall texture appears to be 17 filled with a gradient, so the texture becomes very faint as it merges with the 18 bright, lighter green in the lower part of the icon. The diagonal stripes are 19 approximately 2 pixels across, but they are anti-aliased so their edges blend 20 with the background. There is more contrast (darker green texture) in a 21 22 horizontal band across the center of the icon. There is also a pale gray 23 gradient on the silhouette, but it reads as a solid color, and there also appears 24 to be a slight drop shadow. The phone in the iPhone icon is white and has no 25 drop shadow. The iPhone 3GS/iPhone 4 version of the icon appears in U.S. 26 Trademark Reg. No. 3,886,196. (Dkt. 75-23.) 27 16 28 See http://imprint.printmag.com/animation/saying-goodbye-to-an-old-friend-the-hardwired-attbell-systemwesternelectric-telephone/. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 24 1 iTunes. This image could be interpreted as an updated, stylized version of 2 the “iTunes Eighth Notes + CD” depicted in U.S. Trademark Reg. No. 3 2,935,038. (Dkt. 75-30.) It is presented as the silhouette of a pair of eighth 4 notes within a thick circular border. The round border could be seen as an 5 abstract reminder of LPs and CDs. The notes are an unmistakable symbol 6 7 for music, and they are the same basic notes used in the original iTunes logo 8 (see Figure 19, below). The background is violet, with a subtle starburst 9 tone-on-tone pattern that might suggest sound emanating from the image. 10 The icon is the subject of pending U.S. Trademark Application Serial No. 11 85/041,463. (Dkt. 75-29.) 12 13 54. Each of the icons described above represents one particular graphic option for each 14 concept. There is a wide range of alternatives: both different ways to render those particular 15 choices, and different options altogether. In Exhibit 14 and in the following figures, I have 16 gathered a sampling of varying approaches to those icons to demonstrate that there is a variety of 17 valid solutions to these design problems. It is not difficult to find a range of graphic options that 18 could have been used instead. 19 20 21 22 23 24 25 Figure 14 Camera. A camera icon is fairly straightforward in that a camera is an easy 26 noun to represent visually. However, a camera lens could be used by itself, or 27 28 a camera body could be shown. The amount of detail shown to indicate a lens EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 25 1 is completely variable. In fact, very little visual information is needed to make 2 a shape recognizable as a camera; a horizontal rectangle with a circular outline 3 for a lens and a stylized viewfinder or flash is sufficient. Also, the lens need 4 not be dominant; colors and angles can be varied; and a shutter can also 5 6 symbolize a camera or the act of taking photographs. 7 8 9 10 11 Figure 15 12 13 Phone. The phone icons on the iPhone Devices are not self-referential—they 14 do not look like an iPhone Device. They exhibit a classic silhouette, but they 15 are actually a bit discordant because they resemble a vintage, if generic, phone 16 handset, not a mobile phone. Other possible images might have included a 17 stylized cell phone, a more recent phone or receiver, a phone keypad, or a hand 18 holding a cell phone. The receiver could also be at a different angle, or vertical 19 20 (as is common on phone booths). 21 22 23 24 25 Figure 16 26 27 28 Photos. If the symbol for a user’s photos is a sample photographic image, the possibilities are limitless. It makes sense to avoid a person, because there is no EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 26 1 one typical person, but any kind of landscape, animal, or other easily 2 recognizable image from nature could be representative: a palm tree with the 3 ocean behind it, mountains, a bird, a starry sky with crescent moon, a blue sky 4 with clouds, a dog, etc. Most of these images work across cultures and evoke 5 typical subjects for a wide range of photographers. Besides a sunflower, any 6 easily recognizable flower or plant could work as an icon image. 7 8 9 10 11 12 Figure 17 13 14 iTunes. Music-related applications can be represented by a wide range of 15 symbols.17 A single musical note, instrument, headphones, or treble clef are all 16 simple shapes that are easy to recognize and associate with music. An image 17 incorporating a play button is also an option. Not being tied to a particular 18 type of music storage (e.g., disc or device) is advantageous for icon longevity. 19 20 21 22 23 24 Figure 18 25 Contacts. To represent Contacts, Apple uses a cropped illustration of a tabbed 26 notebook with wire-o binding containing a silhouette of a person’s head and 27 28 17 This discussion applies equally to the iTunes Eighth Note and CD icon described below. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 27 1 shoulders. There are small indications of letters of the alphabet on the tabs. 2 Many options that could work as Contacts icons feature the “@” sign, as 3 shorthand for contacting someone via email. Even the “@” sign alone is used 4 in some icons, although it also adorns many book images. Stylized groups of 5 people, and other styles of tabbed notebooks abound. 6 7 55. Looking at the collection of icons portrayed in the iPhone Devices, the D’305 8 patent, and the D’334 patent as a group, the main unifying graphical feature is the rounded 9 rectangular button shape against black, or, for the iPhone 3GS and iPhone 4, the alternative 10 11 background depicted in Figures 5 and 6 above. In part because the style of the icons themselves varies, the container shape is an essential element of the overall visual impression created by the 12 13 icon arrangement. There are images that read either as illustrations, photographs, or iconic 14 symbols. The Phone icon and iTunes icon are pale, near-monochromatic symbols – simplified 15 light gray or white shapes each centered on a distinctive bright-colored gradient background. The 16 Camera icon, in contrast, is a cropped view of a camera lens, rendered in a photorealistic style 17 with many details and realistic highlights, receding into what appears to be a brushed aluminum 18 camera body. The Contacts icon is a cropped view of an illustrated, tabbed notebook, and the 19 Photos icon shows a photographic image of a single deep yellow sunflower with two green 20 21 22 leaves, matted against blue sky. 56. It would have been possible, if desired, to design all the icons of the iPhone 23 Devices using a single, consistent stylistic approach. For example, the camera lens is detailed and 24 “modern” while the phone is stylized, “retro,” and detail-free. It would have been possible 25 instead to create a simplified camera icon to “match” the style of the Phone icon. As designed, 26 while there is a variety of different graphic styles for the icons—the simple (e.g., chat bubble for 27 Text/Messages) versus the detailed (e.g., sunflower for Photos), the literal (e.g., camera lens for 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 28 1 Camera) versus the metaphorical (e.g., gears for Settings)—the consistent rounded rectangular 2 shape of the icons and their layout on the screen unifies them in producing their overall visual 3 appearance as a group. 4 4. Design of the iTunes Eighth Notes + CD Icon 5 57. 6 This icon (see Figure 19, below) combines a background image (optical disc) with 7 a pair of eighth notes that appear to be in the foreground because they overlap the outline of the 8 disc. The eighth note at left is slightly lower, so the bar that connects them angles up to the right. 9 The disc appears as concentric circles—not exactly circular, but condensed at a slight angle. The 10 disc is easily recognizable as an audio CD due to the size and location of the two inner circles and 11 the fact that it is paired with musical notes. This icon is registered in U.S. Trademark 12 Registration No. 2,935,038. (Dkt. 75-30.) 13 14 15 16 17 18 Figure 19 19 B. Similarity Between Apple Designs and Samsung Icons and User Interface Graphics 58. 20 I have been asked to examine Samsung Phones and opine on the design— 21 22 23 including with respect to layout and icon design—of the “applications screens” that are accessible 24 via a button displayed on the phones’ default home screens.18 The phones I have analyzed are: 25 Captivate 26 27 28 18 The iPhone Devices, in contrast, do not have a “home screen” that is separate from the screens showing a grid of icons as in Figures 4 through 6. With respect to the iPhone Devices, “home screen” and “applications screen” are synonymous. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 29 1 Continuum 2 Droid Charge 3 Epic 4G 4 Fascinate 5 6 Galaxy S 4G 7 Galaxy S i9000 8 Gem 9 Indulge 10 Infuse 4G 11 12 Mesmerize 13 Galaxy S Showcase (i500) 14 Vibrant 15 16 59. Photographs of the applications screens of each of the Samsung Phones are contained in Exhibits 15 through 27. I have examined each of the phones themselves. I have also 17 18 examined screen capture images of the applications screens of the Droid Charge, Fascinate, 19 Mesmerize, and Galaxy S i9000 (the only four phones from which I could obtain screen capture 20 images created using the phones’ built-in operating system). (Exhibits 28, 29, 30, 31.) 21 1. Similarities Between the Icon Layouts of the Samsung Phones and the iPhone Devices 22 60. 23 The aspect ratios of the Samsung screens are either the same (1:1.5) or similar 24 (1:1.67) to that of the iPhone Devices (1:1.5).19 The screens have black backgrounds, with 25 battery, time, signal strength, and other status information in a band across the top. In the Droid 26 19 27 28 The aspect ratio for each phone was calculated using the resolution available from specifications printed on the device packaging or available on Samsung’s website (http://www.samsung.com). I also confirmed the screen resolutions (800 x 480, for a ratio of 1:1.67) of the Droid Charge, Fascinate, Mesmerize, and Galaxy S i9000 by using Adobe Photoshop to examine screen shots taken by the devices themselves. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 30 1 Charge, Fascinate, Mesmerize, and Galaxy S i9000, this row is 36 pixels tall, or 4.5 percent of the 2 800 pixel screen height. For the other Samsung Phones, the row of status information appears to 3 be the same or substantially the same height. For all but three of the Samsung Phones, the row of 4 status information is a slightly lighter shade of gray against the apparently black background of 5 6 the rest of the screen (the Continuum, Mesmerize, and Galaxy S Showcase (i500) have a lighter 7 gray or blue bar). The iPhone Devices also have a row in which signal strength, time, and battery 8 are displayed in the same manner as shown in the D’305 and D’334 patents. The row is 20 pixels 9 tall in the iPhone and iPhone 3GS (4.17 percent of the 480 pixel screen height) and 40 pixels tall 10 11 in the iPhone 4 (4.17 percent of the 960 pixel screen height). For both the iPhone Devices and the Samsung Phones, the narrow row of status information uses a small area of the display and does 12 13 14 not significantly affect the overall visual impression of the screen. 61. The Samsung Phones use the same basic layout as the iPhone Devices: icons 15 arranged in a grid of four rows and four columns in the top portion of the screen, and at the 16 bottom of the screen there is a panel that holds four key icons, with the Phone icon anchoring the 17 left-hand side. (Exhibits 15-31.) The panel sets off those four icons, which do not change as 18 different pages of icons are viewed, and has a gradient to create the appearance of a separate area. 19 The icons in this area generally have a dominant rectangular shape with rounded corners. All of 20 21 the icons in the top portion of the screen appear on rectangles with rounded corners, each labeled 22 below with light gray or white, sans-serif, anti-aliased upper and lower case type, and each set 23 apart from each other with horizontal and vertical bands of black background color. As on the 24 iPhone, the colorful rounded rectangles contrast with the black of the background, especially 25 some with jewel-like tones of green, blue, and magenta. The rounded rectangular icons are, 26 proportionally, approximately the same size as the icons on the iPhone. On the Droid Charge, 27 Fascinate, Mesmerize, and Galaxy S i9000, the icons are 84 x 84 pixels, which equals 10.5 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 31 1 percent of the 800 pixel screen height and 17.5 percent of the 480 pixel width; the iPhone’s 57 x 2 57 pixel icons are 11.9 percent of the screen height and 17.8 percent of the screen width.20 There 3 is also a row of dots that indicates which “page” of applications icons is currently being 4 displayed. 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Figure 20 (See Exhibit 27) Vibrant Applications Screen (Page 1 of Applications) 19 Figure 21 (See Exhibit18) Epic 4G Applications Screen (Page 1 of Applications) 20 2. Similarity Between Apple Icons and Samsung Icons 21 22 23 24 62. Exhibit 32 shows the Samsung icons for Contacts, Camera, Gallery, Music/Music Player, and Phone next to the corresponding Apple icons appearing in the iPhone Devices, the D’305 patent, the D’334 patent, and various trademark registrations and applications. At a 25 glance, a number of overall similarities between these pairs of icons are evident and—more 26 27 20 28 The proportional size of the iPhone 3GS and iPhone 4 icons (measured without including the drop shadow) are exactly the same as on the iPhone: 114 x 114 pixels out of 960 x 640 (11.9 percent of height; 17.8 percent of width). EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 32 1 notably—the stylistic differences between the individual icons are consistent from pair to pair21: 2 Address Book (Apple) vs. Contacts (Samsung):. 3 4 5 6 7 Apple 8 9 Samsung Figure 22 These icons share a similar head and shoulders silhouette in a square book-like 10 format with a ring binding on the left edge. The bindings are not identical, but 11 they both are drawn to appear to be metal rings that pierce the book cover. Both 12 book cover silhouettes (which appear to be the head and shoulders of a person with 13 14 short hair) have a similar amount of dimension, though Samsung’s is embossed 15 and Apple’s is debossed. There is a slight lighting effect from the top. Because of 16 these similarities, both icons contribute similarly to the overall visual impression 17 of the screens in which they appear on the respective phones. This analysis applies 18 to the Contacts icon appearing in each of the Samsung Phones I examined. 19 20 21 22 23 24 25 26 27 21 28 Except where indicated, the Samsung icons in the comparisons below are taken from the screen capture images shown in Ex. 29. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 33 1 Camera (Apple) vs. Camera (Samsung): 2 3 4 5 6 Apple 7 Samsung Figure 23 8 Samsung’s camera icon uses a graphic style similar to that of the camera icon 9 common to the D’305 patent, D’334 patent, and the iPhone Devices. Both camera 10 icons share what reads as a brushed aluminum-finish, with the emphasis on a 11 highly detailed, dimensional lens with reflected light, and what appears to be 12 13 concentric circles of lens housing. Color is used in the illustration of both lenses, 14 and blue appears as the predominant accent color in each. Although one image is 15 cropped and one shows a whole camera, the dominant feature in both is the round, 16 embedded lens with glossy highlights. There are other graphic style options for a 17 camera icon, but these two particular camera icons make a similar visual 18 impression, as they appear “realistic,” particularly when surrounded by other 19 styles of icon images on the respective phones. This analysis applies to the 20 21 Camera icon appearing in each of the Samsung Phones I examined, although it 22 applies to a lesser extent to the Camera icon in the Galaxy S 4G and Vibrant, 23 which uses a consistent graphical style but has a black camera with a less 24 prominent lens. 25 26 27 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 34 1 Photos (Apple) vs. Gallery (Samsung): 2 3 4 5 6 Apple 7 Samsung Figure 24 8 Both of these icons represent the user’s photograph collection, and both use a 9 photographic image of a yellow flower with many long petals that appear textured 10 with ridges and appear to narrow at the tips, like the petals of a sunflower. The 11 whole flower appears in Apple’s icon. The Samsung image is cropped and 12 13 zoomed-in, but the yellow petals and green leaves looks similar to those in Apple’s 14 icon and could suggest the same type of flower to the user. The similarity between 15 the two icons is enhanced by the appearance of a nearly identical curved reflection 16 of a light source that creates a shiny, arc-shaped effect in the top half of each icon. 17 There is a striking similarity of subject choice along with color and petal shape. 18 Even though the Samsung icon includes round rectangles to suggest picture 19 frames, and a play button, the green of the play button keeps the coloring 20 21 consistent with Apple’s icon. Because of these similarities, both icons contribute 22 similarly to the overall visual impression of the screens in which they appear on 23 the respective phones. The similarities between these designs also could cause 24 users to see them as coming from the same company or source, or representing the 25 26 same brand. This is especially the case because each icon uses the same distinctive subject to represent photos, even though, as discussed above, a yellow 27 28 flower is not a symbol predominantly or historically associated with photos (e.g., EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 35 1 beaches with palm trees and mountains). This analysis applies to the Gallery icon 2 appearing in each of the Samsung Phones I examined except for the Droid Charge. 3 4 Phone (Apple) vs. Phone (Samsung): 5 6 7 8 9 Apple Samsung Figure 25 10 11 The icons for Phone occupy the bottom left corner of the display in the Samsung 12 Phones, the D’334 and D’305 patents, and the iPhone Devices. As explained in 13 Paragraph 53, there are two slightly different Apple Phone icons: the iPhone has 14 the same Phone icon as in the D’334 and D’305 patent, whereas the iPhone 3GS 15 and iPhone 4 have the slightly different icon shown in U.S. Trademark Reg. 16 No. 3,886,196. All three icons (Samsung’s Phone icon and Apple’s two slightly 17 18 different icons) feature a stylized handset silhouette similar to a classic 1950s-style 19 desktop phone. The Samsung Phone icon closely resembles both of the Apple 20 icons: 21 22 o Regarding the iPhone 3GS/iPhone 4 Phone icon, both it and the Samsung 23 icon appear light gray with shading towards white. Each slants diagonally 24 from upper left to lower right across a green rounded rectangle with a 25 gradient, and each faces the upper right. Both icons show a classic desk 26 phone receiver. The receivers are not precisely identical, but they both 27 evoke the same real-world classic phone, without a cord. The background 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 36 1 is not an identical shade of green, but the greens are similar, and the pale 2 gray gradient palette against the green (with a slight, edge-defining drop 3 shadow) creates a similar amount of contrast. Because of the similarities 4 between these designs, I would expect that users might see them as coming 5 6 from the same company or source, or representing the same brand. Also, 7 both icons contribute similarly to the overall visual impression of the 8 screens in which they appear on the respective phones, in particular 9 because they appear in the same location on the screen. This analysis 10 applies to the Phone icon appearing in each of the Samsung phones I 11 examined. 12 13 o Regarding the iPhone/D’334/D’305 Phone icon, it shows a classic desk 14 phone receiver in white, anti-aliased against a green background. It slants 15 from the upper left to lower right and faces the upper right corner of its 16 rounded rectangular background. The lightest shades of green are in the 17 top half, where there is a highlight, and the darker shades of green are in 18 the lower half. The Samsung Phone icon is similar; it also shows a pale, 19 retro-style receiver that slants diagonally and faces the upper right. It is 20 21 also shown on a rounded rectangular background element with shading that 22 is brightest toward the top and darker below. Neither receiver has any 23 indication of a cord; they are symbols as opposed to “realistic” 24 illustrations. Both icons contribute similarly to the overall visual 25 impression of the screens in which they appear on the respective screens, in 26 particular because they appear in the same location on the screen. This 27 analysis applies to the Phone icon appearing in each of the Samsung 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 37 1 Phones I examined. 2 iTunes (Apple) vs. Music/Music Player (Samsung): 3 4 5 6 7 8 Samsung22 Apple 9 Figure 26 10 o Regarding the iTunes Eighth Notes + CD icon (U.S. Trademark Reg. 11 12 No. 2,935,038; far left in Figure 26), the Samsung Music/Music Player 13 icon—which appears in two slightly different versions, one with light blue 14 eighth notes and one with red eighth notes—closely resembles the Apple 15 icon. Both feature an image of a compact disc with a pair of eighth notes 16 as an overlay. In each, the pair of notes shows the higher note on the right, 17 and the bar that connects the notes slopes up slightly to the right. In each 18 icon, the notes appear to be in the foreground (as opposed to being printed 19 20 on the disc) because part of the notes overlap the round border of the disc, 21 and the vertical line of the left note crosses the center portion of the disc. 22 Considering the fact that, as explained above in paragraph 54, there is a 23 wide range of alternative icons available for symbolizing music, the 24 similarities between these designs might cause a user to see them as 25 coming from the same company or source, or representing the same brand. 26 27 22 28 The Music Player icon with red eighth notes appears in the Captivate, Epic 4G, Galaxy S 4G, Galaxy S i9000, Infuse 4G, and Vibrant. The example shown here and below is from a photograph of the Captivate (Exhibit 15). EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 38 1 This analysis applies to the Music/Music Player icon appearing in each of 2 the Samsung Phones I examined. 3 4 5 6 7 8 Apple Samsung 9 Figure 27 10 o Regarding the iTunes icon (U.S. Trademark Application Serial No. 11 85/041,463, far left in Figure 27), it shares several elements with the 12 13 Samsung Music Player icon. First, it appears on a purple background with 14 what appears to be a magenta radial gradient. Both have darker areas at the 15 left and right. Both share a circular element combined with a pair of eighth 16 notes, and both pairs of eighth notes have a slightly higher note on the 17 right, which causes the horizontal bar that connects them to slope upward 18 toward the right. Because of these similarities, both icons contribute 19 20 similarly to the overall visual impression of the screens in which they 21 appear on the respective phones. This analysis applies to the Music/Music 22 Player icon appearing in each of the Samsung Phones I examined. 23 24 63. Figure 28 shows the Samsung icons for the Gmail (or Google Mail),23 Email,24 and Talk applications as well as the iTunes, App Store, and Messages icons from the iPhone 4: 25 26 27 28 23 The Gmail icon appears in this form on all of the Samsung Phones except for the Gem, which shows the Gmail icon with an orange background. 24 The Email icon appears in this form on all the Samsung Phones except for the Galaxy S 4G, Gem, Indulge, and Vibrant. For some of the screens shown in Exhibits 15 through 31, the icon is not displayed in this form, because it appears without the green background when moved to the row of icons at the bottom of the screen. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 39 1 2 3 4 5 6 7 8 9 10 Figure 2825 11 Although the icons for Email (Samsung) and Messages (Apple) represent different subjects, they 12 13 share a similar green gradient with a diagonal texture behind pale gray icons. This use of similar backgrounds contributes to the overall visual similarity between the applications screens of the 14 15 Samsung Phones, the iPhone 3GS, and iPhone 4. Similarly, the icon for Gmail (Samsung) 16 obviously represents a different subject than the iTunes (Apple) icon, but they share a very similar 17 magenta radial gradient background, visible behind a pale image. This use of similar 18 backgrounds contributes to the overall visual similarity between the applications screens of the 19 Samsung Phones and iPhone Devices. A similar resemblance between backgrounds exists 20 between the App Store icon and the blue backgrounds appearing in various Samsung icons, such 21 as Skype mobile, Settings, and Talk. (See Exhibits 15 through 31.) For example, the App Store 22 23 icon (Apple) and the Talk icon (Samsung) shown in Figure 28 share a similar blue tonal striped 24 background. Although both are not radial gradients, they have similarly colored bands, similar 25 lighter blues at the bottom and darker areas at the sides. The use of a grid of square icons that 26 have rounded corners and share similarly textured and shaped jewel-toned backgrounds with 27 28 25 These images are taken from screen capture images of the iPhone 4 (Exhibit 5) and Fascinate (Exhibit 29). EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 40 1 equivalently detailed imagery evokes a particular overall graphical style and contributes to the 2 overall visual similarity between the applications screens of the Samsung Phones and the iPhone 3 Devices. The similarities with respect to the patterns and textures in the backgrounds of the 4 iTunes and App Store icons also apply to the D’334 patent, although not with respect to the 5 6 particular colors.26 64. 7 As mentioned above, many icons in the D’305 patent, the D’334 patent, and the 8 iPhone Devices show a curved reflection of a light source that creates a shiny, arc-shaped effect 9 in the upper half of the icon. A nearly identical effect is present in numerous Samsung icons, 10 including: Clock (all except Gem), Gallery (all except Droid Charge), Places (e.g., Epic 4G, 11 Indulge), Navigation (e.g., Epic 4G, Galaxy S i9000). This similarity further contributes to the 12 13 overall visual similarity between the applications screens of the Samsung Phones and the iPhone 14 Devices, the D’305 patent, and the D’334 patent. The impact is well demonstrated by the Clock 15 icon common to the iPhone, the D’305 patent, and D’334 patent when compared with the Clock 16 icon on the Samsung Phones. Both are compositions that feature a round wall clock. The 17 Samsung clock appears on a blue-gray gradient background and shows four numerals. The Apple 18 clock appears on a black to gray background and has twelve numerals and a second hand. 19 However, the basic commonality of the form factor, plus the distinctive highlight (common to 20 21 many Apple icons), contributes to the similar appearance of these icons: 22 23 24 25 iPhone Clock Samsung Clock Figure 29 26 27 26 28 As noted in footnote 4, the D’334 patent does not incorporate color. The comparison to the D’334 patent here is only with respect to the appearance of the design shown in the patent (see Figure 3; APLNDC00030421-425). EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 41 1 3. Overall Visual Impression of Samsung Applications Screens Versus the Overall Visual Impression of the Design Patents 2 3 65. The applications screens of the Samsung Phones address the same design problem 4 addressed by the iPhone Devices and the Design Patents: how to present a set of application icons 5 on a touch screen device. As demonstrated above in Paragraphs 45 through 52, there are 6 numerous alternative ways to achieve that design goal. Also as demonstrated above in 7 Paragraphs 45 through 52, those alternatives need not produce the same overall visual 8 appearance. 9 10 66. As demonstrated in Sections V.B.1 and V.B.2, the icons in the applications screens 11 displayed by the Samsung Phones use varying graphic styles in a similar fashion as do the icons 12 used by the iPhone Devices and contained in the D’305 and D’334 patents. As with the iPhone 13 Devices, the D’305 patent, and the D’334 patent, the consistent use of rounded, square-shaped 14 icons in a grid layout unifies the icons in producing an overall visual appearance as a group. The 15 result of the similarities demonstrated in Sections V.B.1 and V.B.2 is that that overall visual 16 appearance is substantially the same as the overall visual appearance of the designs depicted in 17 18 the D’305 patent and the D’334 patent. This opinion is unaffected by the fact that the design 19 shown in the D’305 patent has only three rows in the top portion of the screen, as the overall 20 visual appearance of that design is still substantially the same as that of the Samsung Phones, 21 which, in any event, can be configured so that the applications screens only show three rows in 22 the top portion. (E.g., Exhibit 33.) 23 67. For the same reasons described above, the applications screens of the Samsung 24 25 Phones also have substantially the same visual impression as the design shown in the D’790 26 patent. The overall visual impression of the Samsung Phones’ applications screens is created 27 mostly by the appearance of a variety of icon images presented on a grid of rounded rectangular 28 shapes. Relative to the size of the display screen, the size and spacing of the rounded rectangles EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 42 1 in the top portion of the Samsung Phones closely resemble the size and spacing of the rounded 2 rectangles in the D’790 patent. Although the default configuration (which, as noted above, can be 3 modified by the user) of the Samsung Phones has a fourth row in the top portion of the screen, 4 and the bottom row of icons is not uniformly rectangular like the icons in the top portion, the 5 6 overall visual impression is still substantially the same as that shown in the D’790 patent. 4. Overall Visual Impression of Samsung Applications Screens Versus the Overall Visual Impression of the iPhone Devices 7 8 68. I have been informed that Apple has asserted trade dress claims concerning the 9 10 11 Samsung Phones. I have also been informed that certain aspects of the iPhone Devices’ interface graphics are relevant to the asserted trade dress claims, including: 12 a grid of brightly colored, square icons that have rounded corners having the same 13 pixel radius;27 14 a row of dots; and 15 16 a separate area at the bottom of the screen containing four square icons (with the 17 same rounded corners mentioned above) that remain unchanged when the user 18 views additional pages of icons. 19 20 69. I have been informed that there are additional factors at issue regarding Apple’s 21 22 trade dress claims that do not concern the icons and interface graphics of the iPhone Devices. As 23 explained above, however, I have only been asked to opine on the design of icons and interface 24 graphics and the overall visual impression they create. I have not been asked to evaluate 25 hardware designs or the visual impression they create. 26 70. As explained in Sections V.B.1 and V.B.2, the applications screens of Samsung 27 27 28 I have been informed that “evenly rounded corners” (the term used in the Amended Complaint (Dkt. 75)) means corners having the same pixel radius. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 43 1 Phones display a grid of brightly colored, square icons that have rounded corners. Each corner of 2 the square icons appears to have the same pixel radius. Also, each of the Samsung Phones 3 displays a row of dots that indicates which page of the applications screens is currently displayed. 4 Finally, each of the Samsung Phones has a separate area at the bottom of the screen containing 5 6 7 8 9 10 11 four icons that do not change when the user views additional pages of icons. The icons in this area generally have a dominant rectangular shape with rounded corners. 71. The bottom row of icons in the Samsung Phones does not have uniformly square icons. However, the similarities between the Samsung Phones and iPhone Devices, discussed above in Sections V.B.1 and V.B.2, results in the applications screens of the Samsung Phones and the iPhone Devices producing the same overall visual impression. The similarities are such that 12 13 14 15 they appear to represent the same general design approach, and users could see the designs as coming from the same company or source, or representing the same brand. C. The Similarities Between the Samsung Phones and the iPhone Devices Support the Possibility that Samsung Used the iPhone Devices as a Guide in Designing Icons and User Interface Graphics for the Samsung Phones 72. I have been informed that the iPhone Devices were released to the public as 16 17 18 19 follows: the iPhone was released on June 29, 2007; the iPhone 3G was released on July 11, 2008; 20 the iPhone 3GS was released on June 19, 2009; and the iPhone 4 was released on June 24, 2010. 21 22 23 73. I have been informed that the Vibrant was the earliest of the Samsung Phones to be released, with a release date of approximately July 2010. 74. As explained above, there is a wide range of alternatives for the design of the 24 25 Samsung Phones’ user interface graphics, including many options for the individual icons, 26 general icon style, and overall appearance of the applications screens. Also as explained above, 27 many design decisions are required in order to arrive at final designs for icons and user interface 28 graphics. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 44 1 2 3 75. Given the breadth of options for the design of individual icons and the overall visual appearance of a graphical interface, I would expect that Apple’s and Samsung’s respective decisions regarding icon and layout design would result in design identities that vary between the 4 Samsung Phones and the iPhone Devices. In other words, I would expect that independently 5 6 7 8 9 10 11 designed user interface graphics would result in screens with different overall appearances, such as the screens shown in Exhibits 9 through 13. 76. However, as described above in Section V.B, there are a number of striking similarities between the applications screen icons and layout of the iPhone Devices and Samsung Phones. The pattern of similarities supports the possibility that the iPhone Devices’ screen graphics influenced and served as a guide for the design of the applications screens of Samsung 12 13 14 Phones. 77. I have been asked to opine as to whether my impressions above are consistent with 15 certain documents obtained by Apple from Samsung in this litigation and provided to me. The 16 documents that I have reviewed are consistent with my opinions (1) that there are many 17 alternative designs, both individual and overall, that Samsung could have chosen for the Samsung 18 Phones; (2) that there were many alternatives for the overall visual appearance of the interface 19 graphics for its applications screens; and (3) that the pattern of graphical similarities between the 20 21 applications screens of the Samsung Phones and iPhone devices, as explained in paragraphs 60 22 through 71 above, supports the possibility that Samsung used the iPhone as a guide when 23 designing the Samsung Phones’ applications screens. 24 1. Samsung Documents Corroborate the Existence of Alternative Icon Designs 25 26 78. Samsung documents are consistent with my opinion, explained in paragraphs 54 27 through 56 above, that there are many icon design options that do not closely resemble particular 28 iPhone icons or the general style of the iPhone user interface graphics. EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 45 1 79. For example, a document titled “2009 GUI Archetype: Summary” explores a 2 variety of icons for contacts/phonebook and music applications. (SAMNDCA10272033- 3 10272067.28) Although the image quality is poor, certain features can be made out, and higher 4 quality images appear in another document, SAMNDCA10272186-225 at SAMNDCA102722145 6 218 (see Figure 30, below). First, the document displays six different contacts, or phonebook 7 icons, including an open notebook displaying a mobile phone, what may be a business card or 8 stylized “Rolodex” card, and an icon of two stylized head-and-shoulders figures. 9 (SAMNDCA10272056.) The document also depicts various possible music icons, including 10 11 icons depicting isolated musical notes, notes in front of a speaker, and a set of headphones. (SAMNDCA10272060.) These icons are just a subset of a substantial range of alternative icons 12 13 that are not visually similar to the icons on the iPhone Devices. 14 15 16 17 Figure 30 18 19 80. As another example, an April 2008 document titled “Competitor Analysis: Design & Layout” presents a variety of icon designs, including a row of design alternatives for 20 21 “Pictures.” (SAMNDCA00228887-933 at SAMNDCA00228900.) Most feature a folder motif, 22 and none of the other icons for “Pictures” resembles Apple’s sunflower image, and the document 23 notes that Apple’s icon for “Photos” “would be difficult for some users (non-Apple users) to 24 understand immediately.” (SAMNDCA00228905.) That comment is consistent with my opinion 25 that the use of an apparent sunflower for a photographs application is an arbitrary choice among a 26 27 28 28 For this document and other documents, I have reviewed certified translations of portions of the document. Those translations have been included in Apple’s Appendix of Certified Translations in Support of Opening Expert Reports (“Translations App’x”). EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 46 1 vast number of alternatives. 2 3 81. Another example is a November 26, 2007 document titled “Moria,: Advanced UX Strategy for 2009.”29 It describes a user interface theme, including an “icon archetype.” 4 (SAMNDCA00204884-5031 at 00205008-5018.) Using a camera icon as an example, the 5 6 document shows stylistic options for icon design that are very different from any of the icons 7 used in the iPhone Devices, including the camera. (See Figure 31, below.) The icons shown at 8 pages SAMNDCA00205008 through SAMNDCA00205018 represent many stylistic treatments 9 based on several outlined camera shapes. The iconic images range from flat and simple, to 10 11 debossed, to modeled 3D images. They range from monochromatic to colorful, and some of the most detailed incorporate patterned textures (e.g., wood grain and floral). These are stylistic 12 13 14 options that do not mirror the styles of icons used on the iPhone Devices or depicted in the D’305 and D’334 patents. 15 16 17 18 19 20 21 22 23 24 25 Figure 31 26 82. Another document (SAMNDCA10202899-983) dated October 23, 2008 appears to 27 28 29 I have been informed that “UX” is shorthand for “User Experience.” EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 47 1 2 3 VIII. EXHIBITS TO BE USED 93. I anticipate using as exhibits during trial certain documents and things referenced or cited in this report or accompanying this report. I also anticipate using other demonstrative 4 exhibits or things at trial. 5 6 7 8 Dated: March 22, 2012 SUSAN KARE 9 10 11 12 sf-3098252 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 EXPERT REPORT OF SUSAN KARE Case No. 11 cv-01846-LHK 52 Exhibit 10 http://linuxbird.deviantart.com/art/Mockup-MeeGo-handset-260376988 http://www.warungdigital.com/wp-content/uploads/2011/05/kddi-infobar-a01-android.jpg http://www.portablegadgets.net/index.php?id=300 http://www.hpsblog.com/2011/02/personalize-your-phone-screen-with.html http://www.geeky-gadgets.com/wp-content/uploads/2009/02/windows-mobile-6-5.jpg

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