E.K.D. et al v. Facebook, Inc.

Filing 14

EXHIBIT by Facebook, Inc.. Exhibit to 12 Motion to Dismiss for Failure to State a Claim Declaration of Matthew D. Brown. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G, # 8 Exhibit H, # 9 Exhibit I, # 10 Exhibit J)(Brown, Matthew)

EXHIBIT C

What are "Friends of connections"? - Facebook Help Center | Facebook

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What are "Friends of connections"?
"Friends of connections" targeting allows you to target the friends of users already
connected to your onsite content. Connections are fans of your Page, users who
have RSVP’d "Yes" or "Maybe" to your Event, members of your Group, and users
who have interacted with your Application.
In addition to harnessing the social graph by targeting your connections’ friends,
every "Friends of connection" targeted ad promoting a Page or Event includes social
content about a friend’s interaction with your business, amplifying the relevancy of
your ad. Let’s take a look at an example. Annie likes the Etsy Page. When Etsy
wants to promote their Facebook Page, they can choose to target an ad to Annie’s
friends by selecting the "Friends of connection" filter. Annie’s friends will receive the
Etsy ad with the following sentence: "Annie likes this Page." Annie’s friends are
naturally more interested because Annie’s interaction with Etsy is showcased directly
in the ad. This social context isn't currently available for Application and Group ads.
To take advantage of this targeting capability, simply look for the "Friends of
Connection" check box under the "Connections on Facebook" section of the ad
creation interface. You could also select "Advanced connection targeting" within the
"Connections" field of the ad creation page to more manually input the names for
onsite content you admin. As you begin to type the name of your Page, Application,
Group or Event in the field, the names of eligible content that you manage on
Facebook will appear in the type-ahead. You must be an admin of the Page,
Application, Group or Event. It's not currently possible to target users who have
connections with Facebook content for which you are not an admin.
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