Netquote Inc. v. Byrd

Filing 171

Netquote Inc. v. Byrd

Doc. 171 Att. 1

EXHIBIT "A"

Dockets.Justia.com

Mostchoice Click Fraud Damages without AOL Data 01
Clicks 88 2 1 1 10 43 8 4 1 5 11 1 2 2 0 1 27 1 1 2 10 1 1 1 12 1 3 63 7 1 1 17 8 46 34 266 729 184 5 5 1 75 6 4822 1 1 33 28 3 7 1 16 14 1 ExcessLds 3 2 SumClick CPC 88 5 3 1 10 43 8 4 1 6 11 1 2 2 1 1 27 1 1 2 10 1 1 1 12 1 4 63 7 1 1 17 8 46 107 1707 729 184 5 10 1 75 13 4822 1 1 33 28 3 7 1 16 14 1 Cost 3.08 0.93 1.25 1.25 1 2.07 0.8 0.87 0.6 0.5 1.57 1.25 0.7 1.11 1.5 1.25 1.25 1.25 1.25 1.25 1.05 9.21 6.64 1.24 3.32 2.73 2.11 3.4 1.78 1.41 1.72 0.3 0.3 3.18 0.5 0.48 0.25 0.26 0.35 2.6 1.77 1.16 2.07 0.25 0.24 5.56 0.3 0.32 6.8 1.19 1.19 0.3 0.29 0.57 271.04 4.65 3.75 1.25 10 89.01 6.4 3.48 0.6 3 17.27 1.25 1.4 2.22 1.5 1.25 33.75 1.25 1.25 2.5 10.5 9.21 6.64 1.24 39.84 2.73 8.44 214.2 12.46 1.41 1.72 5.1 2.4 146.28 53.5 819.36 182.25 47.84 1.75 26 1.77 87 26.91 1205.5 0.24 5.56 9.9 8.96 20.4 8.33 1.19 4.8 4.06 0.57

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1

1

73 1441

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Mostchoice Click Fraud Damages without AOL Data 02
11 2 266 172 1 1 52 39 240 2 1 1 63 34 33 11 8 3 3 40 55 36 2 7 7 16 7 2 17 2 3 5 4 1 4 1 3 2 7 2 34 43 80 5 0 2 17 11 5 3 2 18 9 1 14 11 2 266 172 1 1 52 39 240 2 22 5 63 34 57 11 10 3 4 135 55 36 62 7 7 16 7 2 17 2 3 5 4 1 4 1 3 2 7 2 34 43 473 5 7 2 17 11 5 3 2 18 9 1 14 3.28 3.5 0.25 0.32 5.25 0.66 0.27 0.27 5.3 5.25 1.25 0.38 2.5 1.17 2.91 0.79 1.33 1.58 1.97 2.49 0.25 1.71 0.38 2.39 1.27 3.51 1.98 1.25 1.72 4.45 1.11 0.4 1.15 2.94 0.42 1.17 3.78 2.63 0.76 4.33 0.86 3.46 5.19 2.25 1.25 2.25 2.25 2.25 1.5 1.5 1.5 3.73 1.5 1.5 1.5 36.08 7 66.5 55.04 5.25 0.66 14.04 10.53 1272 10.5 27.5 1.9 157.5 39.78 165.87 8.69 13.3 4.74 7.88 336.15 13.75 61.56 23.56 16.73 8.89 56.16 13.86 2.5 29.24 8.9 3.33 2 4.6 2.94 1.68 1.17 11.34 5.26 5.32 8.66 29.24 148.78 2454.87 11.25 8.75 4.5 38.25 24.75 7.5 4.5 3 67.14 13.5 1.5 21

21 4

24 2 1 95

60

393 7

Mostchoice Click Fraud Damages without AOL Data 03
1 2 1 4 358 0 2 1 0 0 5 1 2 2 1 0 1 11 1 48 3 0 8469 1 2 1 4 388 1 2 1 3 1 5 1 5 2 1 1 1 40 8 48 3 12 1.5 1.5 1.5 6.82 3.53 2 2.64 2.18 2.5 0.92 3.83 0.92 3.45 3.09 2.06 2.25 1.99 1.41 1.11 5.42 12.21 1.25 1.5 3 1.5 27.28 1369.64 2 5.28 2.18 7.5 0.92 19.15 0.92 17.25 6.18 2.06 2.25 1.99 56.4 8.88 260.16 36.63 15 $ 10,643.44

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1 29 7

12

Mostchoice Click Fraud Damages without AOL Data 04
Methodology: 1) I P address 64.12.116.7 is an AOL cache proxy address that on 0 9 - 2 7 - 2 0 0 6 was assigned to the cache proxy of MostChoice insurance pages, p r i m a r i l y health. AOL users who request a health insurance page from a M o s t c h o i c e . c o m server are assigned this IP address. 2) O n 9-27-2006 IP address 64.12.116.7 requested several Insurance p a g e s . The only other request from this IP address on this day was: http://www.mostchoice.com/better-than-netquote-leads.cfm. 3) I t has been admitted by netquote that they use IP address 216.150.195.4. 4) T h e vast majority of requests from IP address 216.150.195.4 have u s e d User-Agents enabled with the following runtime version of .Net: "NET C L R 1.1.4322' 5) N e t q u o t e uses a .Net webserver and related systems. 6) T h e User-Agent used to make both the insurance and the netquote page r e q u e s t s was: "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1; S V 1 ; .NET CLR 1.1.4322)." 7) T h i s user agent uses the same runtime version as the IP address a d m i t t e d by Netquote. 8) T h i s user agent represents a very small portion of user agents used t o make requests to mostchoice webservers. 9) I t is highly likely that the same user who requested at least one of t h e insurance pages requested the netquote page. 10) T h e netquote insurance page is a very low volume page. To date, 90+ p e r c e n t of all users accessing this page are parties, or related, to the l a w s u i t . To date, there is no known insurance agent that has accessed the b e t t e r - t h a n - n e t q u o t e - l e a d s . c f m webpage. 11) N e t q u o t e Employees have testified that they input health i n s u r a n c e forms on the mostchoice website. 12) I n an email between Netquote employees, said employees discussed the d i f f i c u l t i e s of tracking AOL cache proxies, even when Mostchoice was using J u n o , and not AOL. This indicates an existing knowledge of how to submit f o r m s without being tracked. It further indicates that this was an activity t h e y were familiar with. 13) I t is highly likely that Netquote and/or netquote employees use AOL. 14) I t is highly likely that it was a netquote employee that requested t h e better-than-netquote-leads.cfm page which would reveal that netquote e m p l o y e e s are in the practice of using the AOL service and AOL cache proxies t o hide their requests. 15) I t is highly likely that netquote employees use IP addresses other t h a n those provided by netquote. To date, it has been discovered that John M a r o s i and Xin Zhou both have networks registered in their own names that w e r e not provided by Netquote. Further, John Marosi runs a consulting c o m p a n y , which was not revealed by Netquote. 16) I t is highly likely that any request to the b e t t e r - t h a n - n e t q u o t e - l e a d s . c f m page made with the same version of .net is l i k e l y a netquote employee. 17) I t is highly likely that any request made to any page using an IP a d d r e s s that requested the better-than-netquote-leads.cfm page and using the s a m e version of .Net is a netquote employee and therefore is click-fraud.