Mobile Transformation LLC v. Pocket Gems Inc.

Filing 1

COMPLAINT filed with Jury Demand against Pocket Gems Inc. - Magistrate Consent Notice to Pltf. ( Filing fee $ 350, receipt number 311-1163002.) - filed by Mobile Transformation LLC. (Attachments: # 1 Exhibit A, # 2 Civil Cover Sheet)(dmp, )

EXHIBIT A

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US006351736Bl

United States Patent

(10)

Weisberg et al.

(12)

(45)

(54)

SYSTEM AND METHOD FOR DISPLAYING
ADVERTISEMENTS WITH PLAYED DATA

(76)

Inventors: Tomer Weisberg, Topaz 24, Caesarea;
Etay Baz, Amal 32, Haifa; Assaf Ben
Harush, Dulchin 25, Haifa; Lior
Cohen, Shtam Benovember 16, Haifa,
all of (IL)

( *)

Notice:

(21)

Appl. No.: 09/389,356

(22)

Filed:

(51)
(52)

Int. CI?
U.S. Cl.

(58)

Subject to any disclaimer, the term of this
patent is extended or adjusted under 35
U.S.c. 154(b) by 0 days.

Sep. 3, 1999

G06F 17/60
705/14; 705/1; 705/26;
705/27; 345/333
705/1, 14,50,
Field of Search
705/51, 54, 34, 10, 26, 27; 709/238; 707/11,
13,100,101
References Cited

(56)

U.S. PATENT DOCUMENTS
5,740,549
5,793,364
5,890,242
5,838,790
5,848,397
5,959,623
6,014,502
6,073,105
6,098,106
6,119,098
6,157,946

A
A
A
A
A
A
A
A
A
A
A

4/1998 Reilly et al.
* 8/1998 Bolanos et al.
9/1998 Shaw et al.
11/1998 McAuliffe et al.
* 12/1998 Marsh et al.
* 9/1999 Van Hoff et al.
1/2000 Moraes
* 6/2000 Sutcliffe et al.
* 8/2000 Philyaw et al.
* 9/2000 Guyot et al.
12/2000 Itakura et al.

345/327

705/14
345/333

... 705/1
709/238
705/14

Patent No.:
US 6,351,736 Bl
Date of Patent:
Feb. 26,2002

FOREIGN PATENT DOCUMENTS
EP

0817414

OTHER PUBLICATIONS
Larry Lange, Internet a nickel-and-dime affair, 1995, PP
1-2.*
Marlatt Andrew, Equipping Sites with content and commerce, Feb. 15, 1999, PP 1-2.*
Bradley Oscar, Network and National spot advertising support of commercial television, PP 1-2.*
Bryan John, RightFAX suits heterogeneous networks. Sep.
1995, PP 1.*
Leonard Milt, Interactive TV blends, Aug. 20, 1992, PP
1-2.*
Nov. 28, 2000, Foreign Search Report from PCT/USOO/
23775.
* cited by examiner

Primary Examiner~ric W. Stamber
Assistant Examiner-Mussie Tesfamariam
ABSTRACT

(57)

A method and a system for playing a first type of data, such
as audio stream data, for the user while simultaneously
displaying an advertisement in the form of a second type of
data, such as video data. The system and method enable
advertisements to be displayed while music is being played
from an audio file by the computer of the user, thereby
providing an alternative revenue source for the owner of the
rights to the audio data. Furthermore, since the advertisement is in a data format, preferably video data, which is
different from that of the audio music file, the display of such
an advertisement does not interfere with the enjoyment of
the music or other audio data being played.
66 Claims, 2 Drawing Sheets

/

user comouter (12)
sound card (14) Hspeaker (16)
audio display module (18)

l~iSPlay screen
(22)

I
I

* 7/1998

I

32

server (30)

~IO
video card
(24)

Ivideo display module (26)
I~dvertisement management
module (28)

I

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