Priceplay.com Inc. v. Facebook Inc.

Filing 1

COMPLAINT FOR PATENT INFRINGEMENT - filed with Jury Demand against Facebook Inc. Magistrate Consent Notice to Pltf. ( Filing fee $ 400, receipt number 0311-1503008.) filed by Priceplay.com Inc.. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Civil Cover Sheet)(mdb)

EXHIBIT C

Why do I generally pay less for a click than what I bid? | Facebook Help Center | Facebook

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Desktop Help

Facebook Ads

Creating ads

English (US)

User Guide to the Ads Create Tool

Why do I generally pay less for a click than what I bid?

Ad Basics

The amount you enter in the bid box is the maximum you’ll ever pay for a bid, but you’ll often pay less.
What you pay for a click depends on how many people are competing to show ads to the same target
audience as you. At any time there are many ads that could be shown to the same audience and we’ll
automatically calculate the minimum amount that you need to pay to have your ad shown. You will only be
charged for that amount, which will sometimes be less than your CPC bid.

Ad Objectives
Ad Images
Ad Preview and Edit

When deciding what to bid, use the suggested bid amount as a guide and enter what the maximum value of a
click is for you to increase the likelihood that you don’t miss out on clicks or impressions that you otherwise
would have received.

Ad Audiences
Ad Set Cost & Budgeting

Last edited about 2 weeks ago

Ad Set Bidding

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http://www.facebook.com/help/150612021676307[04/22/2014 03:00:55 PM]

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