Blaszkowski et al v. Mars Inc. et al

Filing 260

AMENDED COMPLAINT Second Amended Class Action Complaint, filed by All Plaintiffs. (Attachments: # 1 Exhibits 1-30# 2 Exhibits 31-35)(MacIvor, Catherine)

Blaszkowrs i-et al v. Mars Inc.Mars Mask Tell me about et al

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

D c 260 ageo1. of 1 Att. 1 Page 1 of 50

ome > About us > Tell me about Mars

P

Home A bout us What do we do? Careers at Mars Mars Directory V isit country site

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Exhibit 1

Dockets.Justia.com

Mars Petcare || Welcome! Case 1:07-cv-21221-CMA
HOME

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 2 of 50

About / History / Principles / Vision / Employment / Careers @ Mars

Mars Petcare U.S. is an innovative and progressive company. The company continues to be a market leader and innovator in pet care, meeting and exceeding changing market demands for higher quality product formulations and demanding product quality. Headquartered in Nashville, TN, Mars Petcare is a leading manufacturer of dry pet food and pet snacks and treats in the U.S. Mars Petcare markets and manufactures brands and store brands and has the #1 dog food in the world, PEDIGREE®. Mars Petcare recognizes that teamwork makes the company strong and that people make the business happen. In all of the company's business dealings, Mars Petcare adheres to the Mars Five Principles of quality, responsibility, mutuality, efficiency and freedom. It is these principles that have enabled Mars Petcare to produce some of the world's leading pet care products. Mars Petcare has multiple plants for higher capacity and logistics efficiency in meeting our customer needs. With the national recognition of the Waltham Center for Pet Nutrition, Mars also established a scientific authority that unifies the research and development expertise of pet care worldwide, and has a leading reputation among pet owners, breeders, veterinarians and academics. Mars Petcare strives to create an environment that offers unlimited opportunities for our associates and a culture that promotes individual growth and team success.

News & PR Pet Care Industry Products Vision

Copyright © 2007 Mars Petcare | Terms of Use

Exhibit 2

http://www.marspetcare.com/about.htm

PG.com - Purpose, Values and Principles Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 2 Page 3 of 50

June 6, 2007

Choose a Category Choose by Brand

We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Learn more about our values and principles. Would you like to see this page in a printer friendly format?

P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

Company Help
Business Customers:
Make Selection

Integrity
z z z z

Leadership
z

Ownership
z

Professional Services:
Make Selection

Download a Report:
Make Selection

z

We always try to do the right thing. We are honest and straightforward with each other. We operate within the letter and spirit of the law. We uphold the values and principles of P&G in every action and decision. We are data-based and intellectually honest in advocating proposals, including recognizing risks.

z z

z

We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results. We have a clear vision of where we are going. We focus our resources to achieve leadership objectives and strategies. We develop the capability to deliver our strategies and eliminate organizational barriers.

z

We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness. We all act like owners, treating the Company's assets as our own and behaving with the Company's long-term success in mind.

Passion for Winning
z z z

Trust
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We are determined to be the best at doing what matters most. We have a healthy dissatisfaction with the status quo. We have a compelling desire to improve and to win in the marketplace.

z

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We respect our P&G colleagues, customers and consumers, and treat them as we want to be treated. We have confidence in each other's capabilities and intentions. We believe that people work best when there is a foundation of trust. Back to Top

We Are Strategically Focused in Our Work

We Value Personal Mastery
z

Exhibit 3

z

We operate against clearly

We believe it is the responsibility of all individuals

PG.com - Purpose, Values and Principles Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007
z

Page 2 of 2 Page 4 of 50

z

articulated and aligned objectives and strategies. We only do work and only ask for work that adds value to the business. We simplify, standardize and streamline our current work whenever possible.

z

to continually develop themselves and others. We encourage and expect outstanding technical mastery and executional excellence.

We Seek to Be the Best
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Innovation Is the Cornerstone of Our Success We Show Respect for All Individuals
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We believe that all individuals can and want to contribute to their fullest potential. We value differences. We inspire and enable people to achieve high expectations, standards and challenging goals. We are honest with people about their performance.

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We place great value on big, new consumer innovations. We challenge convention and reinvent the way we do business to better win in the marketplace.

z

We strive to be the best in all areas of strategic importance to the Company. We benchmark our performance rigorously versus the very best internally and externally. We learn from both our successes and our failures.

Mutual Interdependency Is a Way of Life
z

We Are Externally Focused
z

The Interests of the Company and the Individual Are Inseparable
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We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together. We encourage stock ownership and ownership behavior.

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We develop superior understanding of consumers and their needs. We create and deliver products, packaging and concepts that build winning brand equities. We develop close, mutually productive relationships with our customers and our suppliers. We are good corporate citizens.

z z

We work together with confidence and trust across business units, functions, categories and geographies. We take pride in results from reapplying others' ideas. We build superior relationships with all the parties who contribute to fulfilling our Corporate Purpose, including our customers, suppliers, universities and governments.

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©2007 Procter & Gamble. All claims valid only in the U.S. Terms and Conditions Privacy Statement P&G Links Site Help Site Map Contact Us P&G Everyday Solutions: Register Modify Profile Unsubscribe P&G Global Operations

Iams and Eukanuba Pet food Products from Iams Company Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007
search

Page 1 of 1 Page 5 of 50

The Iams Company
Dear Dog & Cat Lovers: Welcome to Iams on the Web. We're pet lovers just like you...with a particular passion for dog and cat nutrition. We know what an incredible difference good nutrition makes in keeping pets happy and healthy. You'll quickly find lots of relevant information about your pet's health and nutrition, Iams® and Eukanuba® products,and easy access to our Consumer Care associates. Thank you for making us part of your pet's long, healthy life. Enjoy your visit!

Iams.com is a special site for caring pet owners just like you. You can find helpful advice, quick answers, nutritional updates­everything you need to help your best friend enjoy a long, healthy life.

Every breed is unique. Eukanuba helps bring out the best in each one with customized nutrition. at Eukanuba.com

The Iams Company - 7250 Poe Avenue - Dayton, Ohio 45414 Phone: [phone] Copyright© 2005 The Iams Company. All rights reserved worldwide. Copyright (c) 1995-2005 The Iams Company. All rights reserved worldwide.

Iams Company News: Privacy Statement
By using the information contained in this site, you are bound to the terms in our Legal

Statement.

Exhibit 4

Colgate Toothpaste | Toothbrush | Dental Care | Home & Personal Care | Pet Nutrition Page 1 of 2 Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007 Page 6 of 50

Visit us around the world:
Welcome to the world of Colgate-Palmolive. Every day millions of people like you trust our products to care for themselves and the ones they love.

Our Company

Careers

For Investors

For Dental Professionals

Contact Us

Special Offers Search Colgate.com Find types of products

Oral Care
Trusted Oral Care products and expert information to keep your smile bright, beautiful and healthy.

Personal Care
Your source for quality personal care products from brands you know and trust.

Home Care
Dependable, time-tested products for the care and keeping of your home.

Pet Nutrition
Nutritionally complete, great tasting pet food to help keep your pet healthy and happy.

Products
Colgate Total® Toothpaste Colgate MaxFresh® Toothpaste Colgate® Motion® Toothbrush Colgate 360°® Toothbrush

Products
Softsoap® BRAND Speed Stick® Lady Speed Stick® Irish Spring®

Products
Pal molive ® Murphy Oil Soap® A j a x® Suavitel®

Products
Hill's® Science Diet® Hill's® Prescription Diet®

Information
Colgate Oral Care Center Medical Conditions and Oral Health Check-ups and Dental Procedures Counterfeit Toothpaste

Information
Softsoap® Articles Softsoap® Know Your Naturals Quiz Share a Softsoap® Ecard

Information
Palmolive Recipes Murphy® Oil Soap Wood and Furniture Care Suavitel® Laundry Tips and Information

Information
Puppy Care Kitten Care Pet Feeding Guide Nutrition Basics

Exhibit 5

http://www.colgate.com/app/Colgate/US/HomePage.cvsp

11/15/2007

Colgate Toothpaste | Toothbrush | Dental Care | Home & Personal Care | Pet Nutrition Page 2 of 2 Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007 Page 7 of 50

Colgate Oral Care Center
Visit our oral health care library with articles written by experts and explore interactive guides to help you learn more about dental care. Dental Health Basics Dental Health at Any Age Tooth Whitening & Cosmetic Dentistry

Our Company
For over 200 years, caring, global teamwork and continuous improvement have been and continue to be part of everything we do at Colgate-Palmolive. Living Our Values Governance Global Diversity

For Children
Enjoy fun and games in Kids World and search our product listing to find the right product for your child. Colgate Kids World Children's Products Lather Up for Good Health

Community Programs
Take a look at our celebrated programs making a difference in over 200 countries around the world. Give Kids a Smile® Bright Smiles, Bright Futures® Save the World from CavitiesTM

Colgate SmileTalkTM E-newsletter
Receive coupons, samples and valuable health information via e-mail. Sign up for our e-newsletter

Dental Care Professionals
Search oral health news, professional library, and sample offers for dentists, hygienists and students. Colgate Professional

Home | Legal Policies | Privacy Policies | Colgate Products | Colgate.com Site Map | Contact Us
© 2007 Colgate-Palmolive Company. All rights reserved. You are viewing the United States site.

http://www.colgate.com/app/Colgate/US/HomePage.cvsp

11/15/2007

Maintaining Healthy Lifestyle - About Del Monte Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 8 of 50

A Family of Brands
We make the foods that nourish and enrich families, including the center of many families -- pets. Just a glance at our products reveals familiar brands you know and trust. You probably even have many of our brands in your pantry right now. » Our Brand Family

We're on a Mission
Del Monte is committed to enriching the lives of today's family-everyone in the family, including pets -- by providing nourishing, great tasting and easy-to-use products that meet the needs of everyone in your home. » Our Mission & Vision

A Spirited History
From our origins in the Gold Rush days to our unique vision today, Del Monte has a rich and vibrant history of nourishing and enriching lives at every meal, every table, every day. Click below to explore Del Monte's history.

Click circles and arrows below to explore Del Monte history

Exhibit 6

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 9 of 50

Exhibit 7

ase 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 10 of 50

C

ase 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 11 of 50

C

ase 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 12 of 50

C

ase 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 13 of 50

C

ase 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 14 of 50

C

Pet Food Brands: Nestle Purina Brand Pet Foods | Purina.com Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007
Home Programs & Events Our Company

Page 1 of 2 Page 15 of 50

¬

¬

Purina Brand Pet Food
For more than 75 years, Purina® brands have been advancing the science of pet nutrition, utilizing cutting-edge technology and research so that you can give your dog or cat what they need to be healthy and happy. Find a selection of Purina® brand pet food.
Roll your cursor over a brand for a brief description or click to learn more.

Select a Brand

AKC Recognized Breeds Search for a Pet to Adopt

Exhibit 8

http://www.purina.com/products/brands.aspx

Pet Food Brands: Nestle Purina Brand Pet Foods | Purina.com Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007
Home | International Sites | Programs & Events | Our Company Products | Dog Care | Cat Care | Downloads | Coupons & Offers Sign Up For Email | How Can We Help? | Sitemap Add Purina RSS Feeds

Page 2 of 2 Page 16 of 50

All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Linking Policy | Privacy Policy | Terms & Conditions

¬

http://www.purina.com/products/brands.aspx

Nutro Products - Company Information Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 17 of 50

At Nutro Products we have more than 80 years of experience creating great-tasting, nutritious pet foods. We understand that your pets aren't just companions--they're important members of your family. That's why we've created premium pet foods made from quality ingredients for every life stage. Use these links to learn more About Us, our Donation program, International Distributors, or to view Press Releases. Please Contact Us if you need more information on our pet foods. And please let us know how we are doing. We love to hear customer comments, success stories, and feedback. Thank you for choosing Nutro Products for your pet!

Nutro Products, Inc. 445 Wilson Way City of Industry, CA 91744 Customer Service & Product Information: 800.833.5330

Dogs

| Cats | Where to Buy | Promotions | Press Releases | Information | Site Map | Contact Us
Copyright ©2007 Nutro Products, Inc. All rights reserved. Privacy policy.

Exhibit 9

http://www.nutroproducts.com/company.shtml

The Healthiest Pet Foods in the World ­ Natural & Organic Pet Food ­ Natura Pet Products Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007
Enter e-mail...

Page 1 of 1 Page 18 of 50

Learn about the community.

Natura Brands

Product Search

Tools & Resources

Pet Community

Where to Buy

About Us

Home

Natura Sites:

About Us
Philosophy Manufacturing News Contact Us

How Natura Pet Products is Different
No pet food company in the world makes natural pet foods like Natura. We use only ingredients you'd eat yourself: quality meats, whole grains, fresh fruits and vegetables, and complete vitamin and mineral supplements. For us humans, a diet of natural, wholesome food is essential to living a long healthy life. We believe this fundamental principle is true for your pet, too. All of our human grade dog and cat foods are carefully cooked and tested to ensure consistent nutrient quality and enjoyable texture and taste. All of the ingredients used in our pet foods are tested to make sure they are hormone, antibiotic and pesticide-free. And we never add artificial ingredients, chemical additives, by-products or fillers of any kind. For questions on our organic dog food, healthy dog and cat food, and gourmet dog treats, please contact us today.

©2007 Natura Pet Products, Inc. Terms of Use

Privacy Policy

Site Map

Exhibit 10

http://www.naturapet.com/about-natura/

Premium Dry Dog Food with Beneful® Healthy Harvest® to Keep Your Dog Happy and Health... Page 1 of 1 Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007 Page 19 of 50

HOME FOOD for DOGS Beneful® Dry Beneful® Original Healthy Weight Healthy Radiance® Healthy Harvest® Healthy Growth for Puppies Beneful® Prepared MealsTM Simmered Beef Entrée Simmered Chicken Medley Savory Lamb & Rice Stew Beef Stew Roasted Chicken Recipe BENEFUL® SCRAPBOOKS DOG'S LIFE PUPPY'S LIFE Linoleic Acid to help promote a thick glossy coat. Premium dry dog food pieces contain iron for healthy blood. Antioxidant-rich nutrition accented with vegetables and apples to help support a healthy immune system. Enriched with calcium for healthy teeth and strong bones. Moist, chewy chunks including real protein from soy for active muscles. Crunchy barley packed with carbohydrates for energy.

Healthy Harvest® maximizes your dog's health and happiness with our premium dry dog food, featuring soy and other real, wholesome ingredients.

Where to Buy

SEARCH Enter Keywords

Ingredients & Nutrition Information

Read Leisure Time for Two

Terms and Conditions | Privacy Policy | Linking Policy | Purina.com | How Can We Help? | Site Map All trademarks and other intellectual property on this site are owned by Societé des Produits Nestlé S.A., Vevey, Switzerland

Exhibit 11

http://www.beneful.com/Dog-Food/Healthy-Harvest/Default.aspx

The Good Life Recipe Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 20 of 50

We don't believe people are pet owners. People own TVs, cars and vacation homes. But they don't own pets. They have a relationship with their pets. They enjoy bonds that are sometimes stronger than family. So it's not surprising that people want to provide their pets with the healthiest and best tasting food. That's where The Goodlife RecipeTM pet food comes in. We use the best ingredients in the right balance to create great food and snacks for cats and dogs. Because we believe, pets that eat well are pets that live well. And when your pet is living well, you're living well.

Exhibit 17 Exhibit 12

|

|

|

|

The Goodlife Recipe Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 21 of 50

Every bag of The Goodlife RecipeTM food for cats or dogs is a perfect blend of six tasty ingredient groups like real chicken, beef or salmon, healthy vegetables and hearty whole grains - created with our nutritionally balanced "pet food pyramid" as a guide. It's our way of giving your pets all the enjoyable taste and essential nutrients they need without any of the artificial additives they don't. And who wouldn't love that?

|

|

|

|

18 Exhibit 13

Pedigree.com - Dry Products Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 22 of 50

DRY
Not only does PEDIGREE® Brand Dry Food For Dogs provide your dog with a balanced diet of vitamins, minerals, essential fatty acids, fiber and protein, it's a delicious foundation to your dog's overall diet. It's also helpful in preventing the accumulation of dental tartar and plaque. And dry food has the added benefit of being very convenient for you.

Dry For Puppies PUPPY PEDIGREE Healthy Maturity® has an easier-tocrunch kibble because dogs over six often have more sensitive teeth and gums. It provides essential nutrients such as antioxidants, key minerals, and Omega Fatty Acids to promote healthy joints and keep older dogs healthy and active. For Adult Dogs CHICKEN, RICE & VEGETABLES SMALL BREED LARGE BREED PEDIGREE COMPLETE NUTRITIONTM LAMB & RICE PEDIGREE PERFORMANCETM WEIGHT LOSS WEIGHT MAINTENANCE For Senior Dogs PEDIGREE HEALTHY MATURITY® For Overweight Dogs WEIGHT LOSS WEIGHT MAINTENANCE Obesity can lead to joint damage, respiratory difficulties, heat and exercise intolerance, diabetes mellitus and circulatory problems.

19 Exhibit 14

Contact us

FAQs

My Profile

Legal

Site Owner

Newsroom

Privacy

Site map

Other Countries

Pedigree.com - Dry Nutrition for Adult Dogs Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 3 Page 23 of 50

Dry Nutrition for Adult Dogs

PEDIGREE WITH CHICKEN, RICE & VEGETABLESTM Food For Dogs - Dry
New, improved PEDIGREE WITH CHICKEN, RICE & VEGETABLESTM Food For Dogs (formerly PEDIGREE COMPLETE NUTRITION® Meaty Chunks With Rice & Vegetables) offers a way for dogs to get the healthy benefits of real vegetables and real chicken in a tasty balanced meal owners can feel good about feeding every day. It's made up of five different components to offer a variety of flavors and textures that dogs love.
z PEDIGREE WITH CHICKEN, RICE &

z z z

z z

z z z z

z

VEGETABLESTM Food For Dogs now contains a new and improved patented PEDIGREE HEALTHY NUGGETSTM with Meaty Centers kibble. Improvements include a golden yellow shell, 25% more cream fill and meaty center. Made with real chicken, a high quality protein source Made with healthy real vegetables that dogs love Higher guaranteed levels of protein than BENEFUL® Original (Based on guaranteed analysis: PEDIGREE WITH CHICKEN RICE & VEGETABLESTM: 26% protein, BENEFUL® Original: 25% protein) Nutritionally complete and balanced for both puppies and adult dogs Contains patented HEALTHY NUGGETSTM pocket kibbles that have a dual texture- crispy outside with a soft, creamy inner Contains the Advanced Antioxidant Recipe with guaranteed levels of vitamins E & C Highly digestible ingredients so nutrients are easily absorbed Improved taste that dogs love Select sizes available with the SLIDE RITE® Zipper for easy opening and resealing between feedings No artificial flavors or fillers

Nutrition Statement:
Overall health Balanced protein and fat levels to help older dogs stay fit and lean Strong teeth & bones The right balance of calcium and phosphorus for strong teeth and bones Healthy skin & coat Omega Fatty Acids and all the essential nutrition required for the healthiest skin and shiniest coat Strong muscles
PEDIGREE WITH CHICKEN RICE & VEGETABLESTM Food For Dogs is formulated to meet the nutritional levels established by the AAFCO dog food nutrient profiles for growth and maintenance.

INGREDIENTS
Ground Whole Corn, Meat and Bone Meal, Corn Gluten Meal, Chicken By-product Meal, Animal Fat (preserved with BHA/BHT), Natural Poultry Flavor, Wheat Flour, Chicken, Rice, Dried Whole Peas, Wheat Mill Run, Dried Beet Pulp, Wheat Gluten Salt Carrot

Exhibit 20 15

Pedigree.com - Dry Nutrition for Adult Dogs Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 2 of 3 Page 24 of 50

High quality proteins which provide amino acids for strong, healthy muscles Healthy digestion Highly disgestible ingredients so nutrients are easily absorbed

RECOMMENDED DAILY FEEDING GUIDE FOR ADULT DOGS* WEIGHT OF DOG Up To 10 lbs. 10 to 25 lbs. 25 to 50 lbs. 50 to 75 lbs. 75 to 150 lbs. 2 3 CUPS PER DAY+ 1/3 to 1 1 to 2
1/4 1/2 1/4 1/2 3/4

to 3 to 4

Moisture max. Linoleic Acid, min. Calcium, min. Phosphorus, min. Vitamin E, min. Vitamin C, min. Moisture Pro tein Fat % % %

12. 0% 1.7% 1.0% 0.8% 225 IU/kg 70 mg/kg 8.15 27. 55 14. 14 2.0 8 2. 0 9 1.80 1. 2 1

4

3/4

to 8

1 cup = 8 oz. measuring cup, 1 can = 13.2 oz, 1 pouch = 5.3 oz. An individual dog's requirements may differ from this guide. Puppies can be fed up to 1-1/2 times the highest amount listed in their category. MIXING WITH CANNED? Replace 1-1/4 cups for each can of PEDIGREE® TRADITIONAL GROUND DINNER® Food For Adult Dogs. MIXING WITH POUCHES? Replace 1/3 cup for each pouch of PEDIGREE® LITTLE CHAMPIONS® Food For Adult Dogs. TYPICAL ANALYSIS: Nutrients Per 100g Typical Nutrient Analysis "As Is" per 1000 kcal 27. 3 77. 36

TYPICAL ANALYSIS

Crude Fiber % Linoleic Acid % Calcium Vi tamin E Vi tamin C % Phosphorus %

IU/kg 272.00 m g/ kg 82. 40

Crude Protein, g Crude Fat, g Crude Fiber, g Ash, g Minerals Calcium, g Copper, mg Ma g n esi um, g Phosphorus, g Potass ium, g Sodium, g Zinc, mg

14. 3 1.9 10. 5

40. 52 5.3 8 29. 75

1.5 6 1.4 6 0.1 2 1.3 8 0.7 9 0.6 1 20. 80

4.4 3 4.1 4 .03 5 3.9 2 2.2 3 1.7 2 58. 94

Pedigree.com - Dry Nutrition for Adult Dogs Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 3 of 3 Page 25 of 50

Vitamins Vitamin A, IU Vitamin E, IU 822 27. 4 232 9 77. 64

Iams OriginalTM with Chicken Case 1:07-cv-21221-CMA Document 260-2
Sign In Register Site Map Help

Entered on FLSD Docket 11/29/2007

Page 1 of 2 Page 26 of 50

Contact Iams® Pet Care and Nutrition Center

Iams OriginalTM with Chicken
Recommended For | Product Information | Calories | Ingredients Guaranteed Analysis | Product Availability Recommended For Normally active adult cats - 1 year and older. Product Information Helps Maintain Urinary Tract Health Iams research confirms the effectiveness of Iams Original Cat Food in reducing urinary pH while providing low dietary magnesium for urinary tract health. The wholesome protein sources in Iams naturally provide essential nutrients and amino acids for clear eyes and a strong heart. Enhanced with vitaminrich fish oils for overall health, Iams Original is made with a patented carbohydrate system that helps provide energy for activity throughout the day. Our patented fiber source helps maintain colon health, for a long and healthy life. Iams Daily Dental Care. As your cat chews, Iams Daily Dental Care helps slow tartar build-up by up to 40%. Calories Nutrient per 8 oz cup: 443 kcal

Get info tailored to your cat's needs, news and valuable tips to help you enjoy more healthy years with your best friend.

SIGN UP
View sample newsletter

Ingredients Chicken, Chicken By-Product Meal, Corn Grits, Corn Meal, Chicken Fat (preserved with Mixed Tocopherols, a source of Vitamin E, and Citric Acid), Fish Meal (source of fish oil), Dried Beet Pulp (sugar removed), Natural Chicken Flavor, Dried Egg Product, Sodium Bisulfate, Potassium Chloride, DL-Methionine, Brewers Dried Yeast, Choline Chloride, Vitamins [Vitamin E Supplement, Niacin, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Pyridoxine Hydrochloride (source of vitamin B6), Vitamin B12 Supplement, Riboflavin Supplement (source of vitamin B2), Inositol, Vitamin D3 Supplement, Folic Acid], Calcium Carbonate, Minerals [Zinc Oxide, Manganese Sulfate, Copper Sulfate, Potassium Iodide, Cobalt Carbonate], Salt, Rosemary Extract.

"I checked out your website and e-mailed your Customer Service department with several questions. I was fortunate enough to be connected with Karla....Not only did Karla respond to me in an intelligent fashion (the details of ash content and its role in feline health being somewhat scientific), but she also did so very courteously and cheerfully....If Karla is the kind of person Iams employs, then Iams is the kind of company I like to do business with.....now that Iams can be found in my supermarket, well..I'm an extra happy camper. - Sincerely, Janice Allentown, PA"
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Guaranteed Analysis Nutrient Crude Protein not less than (percent) 32.0%

Exhibit 16

Iams OriginalTM with Chicken Case 1:07-cv-21221-CMA Document 260-2
Crude Fat not less than Crude Fiber not more than Moisture not more than Ash not more than Magnesium not more than Taurine not less than

Entered on FLSD Docket 11/29/2007
21.0% 3.0% 10.0% 7.0% 0.10% 0.15% 2.30%* 0.23%*

Page 2 of 2 Page 27 of 50

Omega-6 Fatty Acid not less than Omega-3 Fatty Acids not less than

* Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profile. Iams OriginalTM with Chicken Cat Food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for Maintena nce. Manufactured under U.S. Patent No. 5,616,569 and 6,093,418; other U.S. and foreign patents pending.

Feeding Guidelines Weight (lbs) 4 8 12 16 22 Weight Maintenance (cups/day) 1/4 1/3 - 1/2 2/3 - 3/4 3/4 - 1 1/4 1 1/4 - 1 1/2

These guideline amounts are a starting point and your pet may need more food depending on age, activity and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your pet per day to get the actual portion size per feeding.

Product Availability 24 oz Bag 4 lbs Bag 8 lbs Bag 20 lbs Bag

Do you buy special treats for your pet? Yes No See Results

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Copyright© 2007 The Iams Company, Dayton, Ohio 45414. All rights reserved worldwide.

Iams News:
By using the information contained in this site, you are bound by the terms in our

Legal statement.

Hill's Pet Nutrition ® Home Page Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 2 Page 28 of 50

NEWS UPDATES
May 1, 2007 --- Update Message to North American Consumers About Vegetable Proteins. April 18, 2007 --Update: Hill's products not affected by rice protein concentrate recall.
View All News Updates

A Letter To Pet Owners. An important message from Hill's Pet Nutrition regarding your pet.

The Leaders in Pet Nutrition and Innovation
Welcome to Hill's Pet Nutrition, your pet nutrition and information source. As the makers of Science Diet® and Prescription Diet® pet foods, our mission is to help enrich and lengthen the special relationships between people and their pets. We will do this by providing the best, leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals, and other key pet professionals worldwide. And with a simple visit inside, you'll see our commitment to this mission for yourself. Help Us Save 1 Million Lives - This year we are committed to saving the lives of 1 million pets. You can help us by sharing your own pet adoption story to inspire more adoptions.

Bad behavior may be your cat's way of saying something's wrong. - That's where NEW Hill's® Prescription Diet® c/d® Multicare comes in. It contains safe salt levels, provides the daily nutrition your cat requires, and satisfies the most finicky eaters. Learn more and register for a chance to receive a free Drinkwell® The Original Pet Fountain®.

Let the truth shine through - Know the truth with our exclusive Shine Meter to see how the precise balance of high quality ingredients in Hill s® Science Diet® Lamb Meal & Rice Recipe Adult promotes the health of your dog. Learn more about Hill's and see why it is a company you can trust.

Take the Hill's PetFitTMChallenge at the new PetFit.com! - Discover how simple it is to adopt a healthy LightStyle that makes a real difference for your pet. You'll find an array of expert insights on fitness and nutrition to help achieve optimal weight. Plus, take advantage of the NEW PetFitTMWeightTracker - a

Exhibit 17

Hill's Pet Nutrition ® Home Page Case 1:07-cv-21221-CMA Document 260-2

Entered on FLSD Docket 11/29/2007

Page 2 of 2 Page 29 of 50

powerful tool that tracks your success for faster, easier weight loss!

Free Continuing Education for Veterinary Clinics and Staff - Hill's Pet Nutrition is partnering with ACT to bring you this special opportunity.

A credit card as rewarding as your relationship with your pet - Hill's Pet Nutrition partners with Bank of America® to offer the PetRewardsTM Visa® card program, benefiting pets and their owners.

© 2007 Hill's Pet Nutrition, Inc. ®/TM Trademarks owned by Hill's Pet Nutrition, Inc. As used herein, ®/TM denotes trademark status in the U.S. only; trademarks in other geographies may be different. Your use of the information on this site is subject to the terms of our Legal Statement. Contact Us Legal Statement Job Opportunities

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w/d® Feline Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 1 of 2 Page 30 of 50

NEWS UPDATES
May 1, 2007 --- Update Message to North American Consumers About Vegetable Proteins. April 18, 2007 --Update: Hill's products not affected by rice protein concentrate recall.
View All News Updates

w/d® Feline
For Weight Control and the Nutritional Management of Fiber Responsive Diseases Excess weight, diabetes and digestive troubles can cause real problems for your cat. Feeding the right food can help your pet live a healthier lifestyle. Prescription Diet® w/d® Feline cat food, with its fiber rich formula, may be useful as a nutritional aid for cats with fiber responsive diseases such as diabetes mellitus, colitis, diarrhea, constipation, and to help manage overweight cats, including those with struvite urolithiasis. The nutritional formulation of Prescription Diet® w/d® may also be useful for pets with a variety of conditions.

Daily Feeding Guide
These ranges are a starting point only. Your pet may need less or more food to maintain proper weight. Adjust as needed. If you are unsure, or if you are not using w/d® Feline for obesity prevention, ask your veterinarian. With your veterinarian's approval, mix increasing amounts of your pet's new food with decreasing amounts of the old food over a 7-day period. w/d® Feline is available in canned and dry. Supplementation with other foods is unnecessary and may decrease the effectiveness of the food. When using with Feline w/d® canned, decrease the amount of dry food to avoid overfeeding. Adult maintenance
Weight of Cat 5 lb (2,3 kg) 10 lb (4,5 kg) 15 lb (6,8 kg) Amount per Day 1/2 cup (45 g) - 5/8 cup (55 g) 3/4 cup (65 g) - 1 1/8 cups (100 g) 1 cup (90 g) - 1 1/2 cups (130 g)

Obese prone
Weight of Cat 5 lb (2,3 kg) 10 lb (4,5 kg) 15 lb (6,8 kg) Amount per Day 3/8 cup (35 g) - 1/2 cup (45 g) 2/3 cup (60 g) - 7/8 cup (75 g) 7/8 cup (75 g) - 1 1/4 cups (110 g)

Product Characteristics
Carnitine High

Exhibit 18

http://www.hillspet.com/zSkin_2/products/product_details.jsp?PRODUCT%3C%3Eprd_id=8455244417604...

w/d® Feline Case 1:07-cv-21221-CMA
Calories Fat Fiber Magnesium Sodium

Document 260-2
Low Low Increased Low Reduced

Entered on FLSD Docket 11/29/2007

Page 2 of 2 Page 31 of 50

Added Antioxidants Target Urine pH

Help reduce free radical damage to counteract oxidative stress Normal Acid (6.2 - 6.4)*

*Urine pH of individual cats may vary due to complicating factors such as time of feeding before urine collection, type of urine collection, individual animal variation, and test methodology.

Metabolizable Energy¹ (Caloric Content)
Dry 3227 kcal/kg (281 kcal/per cup ² )
¹Measurement of Usable Energy in a food, which differs substantially from gross caloric content. ² An eight fluid oz. measuring cup of w/d® Feline contains 3.1 oz. by weight.

Average Nutrient Contents
Nutrient Nutrient Guarantee % 34.0 min 7.5 min As Fed1 % 35.9 9.0 34.4 9.0 max 7.0 Dry Matter2 % 39.0 9.8 37.4 7.6 As Fed, Caloric Basis3 g/100 kcal 11.1 2.8 10.7 2.2 mg/100 kcal3 Calcium Phosphorus Sodium Potassium Magnesium Taurine Carnitine 0.075 max 0.10 min 300 ppm min 0.70 min 0.60 min 0.91 0.71 0.28 0.77 0.054 0.20 459 ppm 0.99 0.77 0.30 0.84 0.059 0.22 499 ppm 282 220 87 239 17 62 14

Protein Fat Carbohydrate (NFE) Crude Fiber

¹Differs from label guarantees which are either maximums or minimums. ²The nutrient in the product after moisture is removed. It is used to make direct comparisons of nutrient profiles of products with differing moisture contents. ³Nutrient intake for every 100 kilocalories consumed.

Ingredients
Chicken By-Product Meal, Corn Gluten Meal, Brewers Rice, Rice Flour, Powdered Cellulose, Chicken Liver Flavor, Soybean Oil, Calcium Sulfate, Potassium Sulfate, Choline Chloride, Iodized Salt, Potassium Chloride, Vitamin E Supplement, vitamins (L-Ascorbyl2-Polyphosphate (source of vitamin C), Vitamin E Supplement, Niacin, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Riboflavin, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), Taurine, preserved with BHT, BHA and Ethoxyquin, minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), L-Carnitine, Dicalcium Phosphate, Beta-Carotene.
© 2007 Hill's Pet Nutrition, Inc. ®/TM Trademarks owned by Hill's Pet Nutrition, Inc. As used herein, ®/TM denotes trademark status in the U.S. only; trademarks in other geographies may be different. Your use of the information on this site is subject to the terms of our Legal Statement. Contact Us Legal Statement Job Opportunities United States English Change Language

http://www.hillspet.com/zSkin_2/products/product_details.jsp?PRODUCT%3C%3Eprd_id=8455244417604...

FDA REQUESTS THAT ETHOXYQUIN LEVELS BE REDUCED IN DOG FOODS Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 32 of 50

FDA Home Page | CVM Home Page | CVM A-Z Index | Contact CVM | Site Map

CVM Update
<<Back

August 14, 1997 FDA REQUESTS THAT ETHOXYQUIN LEVELS BE REDUCED IN DOG FOODS In letters dated July 31, 1997, to manufacturers of ethoxyquin and trade associations for the pet food industry, FDA's Center for Veterinary Medicine (CVM) requested that the maximum level for ethoxyquin in complete dog foods be voluntarily lowered to 75 parts per million (ppm). Under the current food additive regulations, ethoxyquin is allowed at levels up to 150 ppm in complete dog foods (Title 21, Part 573.380 of the Code of Federal Regulations). However, after recently completing a scientific review of a voluntarily-submitted study from the Monsanto company, CVM has reason to believe that the 150 ppm level may not provide an adequate margin of safety in lactating female dogs and possibly puppies. The results from this study show that ethoxyquin levels above the current tolerance in dog foods produced no adverse reproductive effects. There was, however, an increase in a dark, reddish-brown pigment in the liver of female dogs immediately after completing a 6-week lactation. The liver pigment was identified as protoporphyrin IX, a normal intermediate in the synthesis of heme. This pigment was also associated with elevations in liver-related enzymes in the serum of a few animals. During lactation, the female dogs consumed two to three times more food as a percentage of body weight than they did at maintenance, and this increased food consumption likely contributed to the increased pigment deposition in the liver and in the elevated serum enzymes. The increased pigment deposition and serum enzymes in lactating female dogs may be reversible when food consumption returns to maintenance, but it still constitutes a finding that must be further investigated. The Pet Food Institute has undertaken a study designed to show that ethoxyquin is an effective antioxidant at levels between 30 and 60 ppm in a complete dog food. FDA is closely monitoring the progress of this study. If new information becomes available that questions the safety of ethoxyquin at 75 ppm in dog food, or shows it to be an effective antioxidant at levels below 75 ppm, CVM will consider further action. Further information on this subject is available from FDA/CVM's Division of Animal Feeds, 7500 Standish Place, HFV-220, Rockville, MD 20855 or by calling [phone].

Issued by: FDA, Center for Veterinary Medicine, Office of Management and Communications, HFV-12 7519 Standish Place, Rockville, MD 20855 Telephone: [phone] FAX: [phone] Internet Web Site: http://www.fda.gov/cvm

CVM A-Z Index | Contact CVM | About CVM | Site Map FDA Home Page | Search FDA Site | FDA A-Z Index | Contact FDA | Privacy | Accessibility | HHS Home Page

Exhibit 33 Exhibit 19

Quality Dry Cat Food from 9Lives Page 1 of 1 Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007 Page 33 of 50 9Lives is not affected by the national voluntary pet products recall.

REAL NOURISHMENT FOR A HEALTHY, HAPPY CAT With dry food that not only tastes good, but is good for your cat, the 9Lives® brand really cares about your cat's health. Our dry varieties are formulated to meet your cat's special nutritional needs while providing great taste. With new 9Lives Daily EssentialsTM healthy cat food, you can be confident you are giving your cat essential whole body health from the real meat she craves. 9Lives Daily EssentialsTM cat food is a savory blend of delicious pieces made with real meat and fish for a wholesome flavor your cat will actually look forward to.

Urinary Tract Health Everyday nutrients that your cat needs, in a special formula that helps to maintain your adult cat's urinary tract health.

9Lives Daily EssentialsTM Cat Food Essential whole body health delivered by a savory blend of delicious pieces made with real meat and fish.

Tender Cuts Meaty pieces made with real turkey that look like they were carved right off the bone.

Exhibit 37 Exhibit 20

9Lives Dry Cat Food Flavors and Varieties Page 1 of 1 Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007 Page 34 of 50 9Lives is not affected by the national voluntary pet products recall.

TENDER CUTS Now you can be confident you are giving your cat the real meat she craves, while also providing the essential nutrition she needs. 9Lives® Tender Cuts contains delicious tender meaty pieces made with real turkey, that look like they were carved right off the bone. It also contains a blend of great tasting crunchy kibbles. Plus, each piece contributes essential nutrients to provide 100% complete and balanced cat nutrition. Find 9Lives® healthy cat food at a store near you Ingredients Corn, poultry by-product meal, soybean meal, beef & bone meal, corn gluten meal, animal fat (preserved with BHA), animal digest, wheat, wheat gluten, salt, water sufficient for processing, caramel color, glycerine, choline chloride, vitamins (vitamin E supplement, niacin supplement, vitamin A supplement, d-calcium pantothenate, thiamine mononitrate, riboflavin supplement, pyridoxine hydrochloride, menadione sodium bisulfite complex, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement), ground wheat flour, titanium dioxide*, natural and artifical flavor (source of roast flavor), taurine, potassium chloride, minerals (ferrous sulfate, zinc oxide, manganous oxide, copper sulfate, calcium iodate, sodium selenite), yellow 5*, dried cooked turkey, dlmethonine, yellow 6*, BHA (preservative), sodium bisulfate, potassium sorbate (preservative), red 40*, sorbic acid, and sodium carbonate *Artificial color. 9Lives® Tender Cuts cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages. Nutritional Information Crude Protein Min 31.00% Crude Fat Min 9.00% Crude Fiber Max 3.00% Moisture Max 12.00% Calcium Min 1.00% Phosphorus Min 0.80% Iron Min 180 mg/kg Selenium Min 0.400 mg/kg Vitamin A Min 10000 IU/kg Vitamin E Min 100 IU/kg Taurine Min 0.10% Feeding Guidelines Kitten (under 1 Cups/Day year)a 1-3 lb. 1/4 - 3/4c. a(moistened with water in 3-4 small feedings per day) Greater than 3 lb.a 3/4c. plus 1/4c. for each lb. over 3 lb. Adult Cat (over 1 Cups/Day year) 5-9 lb. 1/2 - 1 c. 10 -14 lb. 1 - 1&1/3 c. Pregnant and Feed 2-4 times the Nursing Cats adult requirement per day. A single morning serving will allow your cat to nibble freely throughout th d Th i i h ld b

Exhibit 21

9Lives Dry Cat Food Flavors and Varieties Page 1 of 1 Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007 Page 35 of 50 9Lives is not affected by the national voluntary pet products recall.

URINARY TRACT HEALTH Now you can be confident you are managing your cat's urinary tract health while also providing a great tasting meal your cat will actually look forward to. 9Lives® Urinary Tract Health features the 9Lives Plus Care® formula, a special formula designed to lower urinary tract pH and help maintain your adult cat's urinary tract health. Plus, it provides the essential everyday nutrients that your cat needs to stay healthy and active. And since every kibble is designed with your cat's taste buds in mind, your cat will enjoy every savory bite. Find 9Lives® healthy cat food at a store near you Ingredients Ground yellow corn, corn gluten meal, poultry by-product meal, ground wheat, animal digest, poultry fat (preserved with BHA), meat and bone meal, phosphoric acid, calcium carbonate, salt, potassium chloride, yeast culture, titanium dioxide*, tuna meal, choline chloride, taurine, lysine, minerals (ferrous sulfate, zinc oxide, manganous oxide, copper sulfate, calcium iodate, sodium selenite), egg product, dl-methionine, vitamins (vitamin E supplement, niacin supplement, d-calcium pantothenate, thiamine mononitrate, riboflavin supplement, vitamin A supplement, pyridoxine hydrochloride, menadione sodium bisulfite complex, folic acid, biotin, vitamin B12 supplement, vitamin D3 supplement), zinc oxide. caramel color, yellow 5*, yellow 6*, BHA (used as a preservative), red 40*, natural and artificial flavor (source of grilled flavor), thiamine mononitrate. *Artificial color. Animal Feeding test using AAFCO procedures substantiate that 9Lives Urinary Tract Health provides complete and balanced nutrition for maintenance. Nutritional Information Crude Protein Crude Fat Crude Fiber Moisture Calcium Phosphorus Magnesium Selenium Vitamin A Vitamin E Taurine Feeding Guidelines Adult Cat (over 1 year) 3-6 lb. 6-9 lb. 9 -12 lb. Greater than 12 lb.

A single morning serving will allow your cat to nibble freely throughout the day. The serving size should be adjusted This product is formulated to provide complete nutrition for based on your cat's age and activity level. your adult cat while helping to maintain your cat's urinary tract health by reducing urinary pH. You should avoid mixingWater is essential to good cat health. Always provide your

Min 31.00% Min 9.00% Max 3.00% Max 12.00% Min 1.00% Min 0.80% Max 0.12% Min 0.475 mg/kg Min 5000 IU/kg Min 50 IU/kg Min 0.10%

Cups/Day 1/4 - 2/3c. 2/3 - 1 c. 1 - 1&1/3 c. 1&1/3 c. plus 1/3 c. for each additional 3 lb. over 12 lb.

Mixing may prevent 9Lives Plus Care formula from effectively reducing urinary pH. Additionally, this product is not recommended for pregnant or nursing cats or kittens less than one year of age.

Exhibit 22 38

Quality Dog Food Ingredients with Beneful® Original | Beneful.com Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007

Page 1 of 1 Page 36 of 50

A perfect balance of healthful ingredients, quality nutrition and superb taste for pure contentment for dogs
Moist, chewy chunks made with real beef are rich in quality protein to help build strong muscles. Enriched with calcium for healthy teeth and strong bones. Omega fatty acids, along with antioxidants like Vitamin E and selenium, help support a healthy immune system. Crunchy corn packed with carbohydrates for energy and linoleic acid for a shiny coat. Contains iron for healthy blood.

Contains vegetables with Vitamin A and other quality vitamins, minerals, and nutrients.

Crude Protein (Min) Crude Fat (Min) Crude Fiber (Max) Moisture (Max) Linoleic Acid (Min)

25.0% 10.0% 4.0% 14.0% 1.5%

Calcium (Ca) (Min) Iron (Fe) (Min) Selenium (Se) (Min) Vitamin A (Min) Vitamin E (Min)

1.1% 200 mg/kg 0.2 mg/kg 10,000 IU/kg 100 IU/kg

CALORIE CONTENT Metabolizable Energy (ME) 3689 kcal/kg 1674 kcal/lb 360 kcal/cup

Manufactured by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA Animal feeding tests using Association of American Feed Control Officials (AAFCO) procedures substantiate that Beneful® dog food provides complete and balanced nutrition for all life stages.

Ground yellow corn, chicken byproduct meal, corn gluten meal, whole wheat flour, beef tallow preserved with mixed-tocopherols (source of Vitamin E), rice flour, beef, soy flour, sugar, sorbitol, tricalcium phosphate, water, animal digest, salt, phosphoric acid, potassium chloride, dicalcium phosphate, sorbic acid (a preservative), L-Lysine monohydrochloride, dried peas, dried carrots, calcium carbonate, calcium propionate (a preservative), choline chloride, vitamin supplements (E, A, B-12, D3), added color (Yellow 5, Red 40, Yellow 6, Blue 2), DL-Methionine, zinc sulfate, glyceryl monostearate, ferrous sulfate, niacin, manganese sulfate, calcium pantothenate, riboflavin supplement, biotin, thiamine mononitrate, garlic oil, copper sulfate, pyridoxine hydrochloride, folic acid, menadione sodium bisulfite complex (source of Vitamin K activity), calcium iodate, sodium selenite. F-4090

Terms and Conditions¬¬¬¬¬Privacy Policy¬¬¬¬¬Linking Policy¬¬¬¬¬Purina.com¬¬¬¬¬How Can We Help? All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland

Exhibit 23 40

Natural Choice Complete Care Indoor Adult Dry Cat Food Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007

Page 1 of 4 Page 37 of 50

Benefits of Natural Choice Complete Care Indoor Adult:
For cats 1 to 6 years Scientifically formulated for the unique needs of indoor cats Guaranteed* to improve skin & coat for less shedding, fewer hairballs Advanced antioxidants for a healthy immune system Formulated to reduce litter box and in-home odor Natural ingredients with vitamins & minerals Recommended by veterinarians

Natural Choice Complete Care Product Center
Click on the links below to learn more about this product.

Indoor Cats Have Special Nutritional Needs.
Indoor temperature, lighting and reduced opportunity for exercise can affect the health of your cat's skin and coat, muscle and bone condition and may cause weight gain. If your adult cat lives indoors most of the time, then feeding Natural Choice Complete Care Indoor Adult Formula can improve your cat's overall health and well-being. Natural Choice Complete Care Indoor Adult is not just another cat food. Based on the latest scientific and nutritional research, our Indoor Adult formula is guaranteed to improve your indoor cat's skin and coat, reduce shedding, minimize hairballs, build strong muscles and bones and help limit excess weight gain*. It's formulated with unique ingredients like chicken meal, rice, sunflower oil, oat fiber and soy protein concentrate, which are especially important for indoor cats.

Try these other products!

Healthy Growth for Indoor Cats
Guaranteed to Improve Skin & Coat* A blend of nutrients, including high levels of linoleic acid, a healthy fatty acid proven essential for healthy skin and shiny coat, plus arachidonic acid (ARA), zinc and alpha-linolenic acid to help nourish the skin and make your kitten's coat shinier and more lustrous. Less Shedding, Fewer Hairballs Healthy skin and coat helps minimize flaking and shedding which means there is less hair swallowed during self-grooming for reduced hairball formation. Plus, FiberClean, a special blend of rice and oat fiber, helps to pass any hair that is swallowed gently through the digestive system and into the litter box. With less swallowed hair irritating your cat's stomach, fewer hairballs are expelled. Formulated to Reduce Litter Box Odor Contains OdorCheckTM System, an innovative blend of ingredients that effectively reduce litter box odor for a fresh home environment. Helps make living with kittens more enjoyable. Helps Cats Utilize Fat & Increases Energy Our special WeightCareTM System with L-Carnitine helps indoor cats convert fat to energy and build lean muscle mass to offset your indoor cat's reduced activity and exercise levels. The result is increased energy and strong muscles for your indoor cat's overall health.

Exhibit 42 Exhibit 24

Natural Choice Complete Care Indoor Adult Dry Cat Food Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007
Nourishes Bones & Joints Our exclusive BoneCareTM System helps develop strong bones and joints with calcium, phosphorus and manganese. Vitamin D enriched for better calcium absorption. Natural Ingredients with Vitamins & Minerals Made with an exclusive blend of the finest natural ingredients with vitamins and minerals, Natural Choice Complete Care provides optimal nutrition for your indoor cat. Fortified with iron to supply oxygen-rich red blood cells for stamina and energy and naturally preserved with Vitamin E to ensure freshness. Advanced DentalCareTM System Unique shape and texture helps scrub away plaque and tartar for healthy gums and teeth. Easy To Digest for Sensitive Stomachs Made with rice, the most digestible and gentle cereal grain--No ground corn. Made with high quality chicken protein for healthy digestion. Advanced Antioxidants for a Healthy Immune System A special blend of vitamins C, E, Beta-Carotene and Tocotrienols to help support the immune system for a long, healthy life. Antioxidants are known to help slow cellular damage from aging. Nourishes Brain, Vision & Heart Contains DHA and arachidonic acid (ARA) ­ nutrients essential for brain, vision and heart function to help keep cats alert. Taurine fortified for a healthy heart and good vision. Great Taste Guaranteed* With an ideally sized and shaped kibble for your kitten's mouth and added B vitamins for healthy appetite and metabolism, Natural Choice Complete Care Indoor Adult helps you make sure your kitten eats enough for proper nutrition and good health.
*or your money back

Page 2 of 4 Page 38 of 50

Feeding Guidelines
When you introduce Natural Choice Complete Care Indoor Adult Formula to your cat, it is always a good idea to mix it first with the old food for the first few days. Free choice feeding is recommended, and daily portions may vary according to your cat's age, weight and activity level. Place the total recommended amount in your cat's dish at the same time every day. This way your cat will nibble throughout the day, satisfying the natural instinct to eat smaller, more frequent meals. To realize all of the benefits that Natural Choice Complete Care Indoor has to offer, you should make it your cat's only source of nutrition. A supply of fresh drinking water should be provided at all times. See your veterinarian regularly.

Suggested Amounts To Feed Per Day (in cups)
Weight of Cat (lbs.) 3­5 5 ­ 10 10 ­ 15 15 - 20 Amount to Feed 1/4­ 3/8 cup 3/8 ­ 3/4 cup 3/4 ­ 1 1/4 cups 1 1/4 ­ 1 5/8 cups

Use a standard 8 oz. measuring cup. A standard 8 oz. measuring cup holds 3.74 oz. of

Natural Choice Complete Care Indoor Adult Formula. Nutritional Adequacy Statement Animal feeding tests using the AAFCO¹ procedures substantiate that Nutro Natural Choice Complete Care Indoor Adult Formula provides complete and balanced nutrition for adult cat maintenance. ¹Association of American Feed Control Officials.

Ingredients
Chicken Meal, Ground Rice, Corn Gluten Meal, Rice Flour, Poultry Fat (preserved with mixed Tocopherols, a source of Vitamin E), Sunflower Oil (preserved with mixed Tocopherols, a source of Vitamin E), Flaxseed, Tomato Pomace, Brewers Dried Yeast, Natural Flavors, Dried Plain Beet Pulp, Dried Vegetable Fiber (carrots, celery, beets, parsley, lettuce,

Natural Choice Complete Care Indoor Adult Dry Cat Food Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007
watercress and spinach), Potassium Chloride, Menhaden Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Oat Fiber, Soy Protein Concentrate, Cranberry Powder, Choline Chloride, DLMethionine, Taurine, Dried Egg Product, Zinc Sulfate, Ferrous Sulfate, Vitamin E Supplement, L-Carnitine, Inositol, Dried Bacillus Licheniformis Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract, Dried Chicory Root, Yucca Schidigera Extract, Niacin, Copper Sulfate, Ascorbic Acid (source of Vitamin C), Manganous Oxide, Riboflavin Supplement (source of Vitamin B2), Beta-Carotene, Vitamin A Supplement, Calcium Iodate, Calcium Pantothenate, Vitamin B12 Supplement, Biotin, Pyridoxine Hydrochloride (source of Vitamin B6), Thiamine Mononitrate (source of Vitamin B1), Vitamin D3 Supplement, Menadione Sodium Bisulfite Complex (source of Vitamin K activity), Folic Acid, Sodium Selenite. Nutro supports the safe, ethical and humane treatment of all animals.

Page 3 of 4 Page 39 of 50

Guaranteed Analysis
Crude Protein (minimum) Crude Fat (minimum) Crude Fiber (maximum) Moisture (maximum) Ash (maximum) Linoleic Acid (minimum) Arachidonic Acid (ARA) (minimum) Calcium (minimum) Phosphorus (minimum) Magnesium (maximum) Iron (minimum) Manganese (minimum) Zinc (minimum) Vitamin D (minimum) Vitamin E (minimum) Taurine (minimum) Alpha-Linolenic Acid (minimum)** Ascorbic Acid (minimum)** Beta-Carotene (minimum)** Docosahexaenoic Acid (DHA) (minimum)** L-Carnitine (minimum)** Total Bacillus Species (minimum)** (Bacillus licheniformis, Bacillus subtilis) 33.00% 14.00% 4.00% 10.00% 7.25% 4.00% 0.05% 0.90% 0.80% 0.085% 200 mg/kg 35 mg/kg 250 mg/kg 1,200 IU/kg 250 IU/kg 0.20% 0.70% 50 mg/kg 3.2 mg/kg 0.06% 150 mg/kg 565 million CFU /lb

**Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles. Colony Forming Units

Package Sizes: 4 lb. 8 lb. 20 lb.

Kibble

Natural Choice Complete Care Indoor Adult Dry Cat Food Case 1:07-cv-21221-CMA Document 260-2 Entered on FLSD Docket 11/29/2007

Page 4 of 4 Page 40 of 50

This is the approximate size and color of the kibble.

Dogs

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Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 41 of 50

Exhibit 25

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 42 of 50

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 43 of 50

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 44 of 50

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 45 of 50

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 46 of 50

Exhibit 26

Exhibit 27

Exhibit 28

Case 1:07-cv-21221-CMA

Document 260-2

Entered on FLSD Docket 11/29/2007

Page 49 of 50

Exhibit 29

Exhibit 30