Disney Enterprises, Inc. et al v. Hotfile Corp. et al

Filing 320

NOTICE by Hotfile Corp. re 318 MOTION for Partial Summary Judgment PUBLICLY FILED VERSION (Attachments: # 1 Exhibit A, # 2 Exhibit, # 3 Exhibit, # 4 Exhibit, # 5 Exhibit, # 6 Exhibit, # 7 Exhibit, # 8 Exhibit, # 9 Exhibit, # 10 Exhibit, # 11 Exhibit, # 12 Exhibit, # 13 Exhibit, # 14 Exhibit, # 15 Exhibit, # 16 Exhibit, # 17 Errata, # 18 Exhibit, # 19 Exhibit, # 20 Exhibit, # 21 Exhibit, # 22 Exhibit)(Munn, Janet)

EXHIBIT 19

CONTACT

Jean Sexton

Spiraigroup for Vobile
[phone]
[e-mail]

Vobile
Powering the internet Video Economy

Vobile vCloud9 Helps File-Hosting Services Easily Comply with International Copyright
Law; Opens New Opportunities for Monetization for Content Owners and Publishers

Santa Clara, CA --September26, 2011 Vobile, creator of the world's most trusted
multimedia content monitoring and protection technology, today introduced vCloud9TM,
a new Software-As-A-Service solution that helps cloud-based file hosting services
identify and manage unauthorized content that has been uploaded to their sites.

Copyrighted content contained within cloud-based cyberlockers is very difficult to find.
On cyberlockers, the vast majority of unauthorized content such as copyrighted movies
or TV shows - is saved as compressed files to allow easier file downloading; however,
file compression "hides" the true content, which - until now - has made it impossible to
identify.
Vobile's VDNA® technology, the de facto content identification technology for the
world's leading content owners, including major movie studios, television networks,
record labels, and sports leagues, forms the foundation of vCloud9. When vCloud9 finds
new content, it matches the content to Vobile's VDNA Database (VDDB®), the world's
largest registry of copyrighted audiovisual content. If a match is found, business rules
set by the content owner are automatically triggered; the rules range from serving ads
against the uploaded content to removing the material.
Because vCloud9 can specifically identify content contained within compressed files,
vCould9 helps file-hosting services comply with international copyright law and provides
content owners with a tool to manage the distribution and monetization of their
content over the Web.

"Vobile vCloud9 offers an important new tool for website operators offering legitimate
cloud-based storage services to be able to discover unauthorized content online and
ensure copyright compliance, thereby protecting the rights of content owners and the
creative community," said Kevin Suh, Senior Vice President, Content Protection, Internet
for Motion Picture Association of America (MPAA).
"Vobile vCloud9 is a revolutionary tool that could mark a turning point in the fight
against online piracy. Movies, and other creative content, can be uploaded, stored
anonymously and distributed via cyber-locker websites anywhere in the world and
rights holders like us are powerless to stop them. Vobile vCloud9 will not only allow us

t;
I

I!

/2/.zz./Ij

to find ¡Ilegal copies of our content online, but ¡t will offer us the option of monetizing
that content. lt's a huge technological breakthrough and finally gives us an effective
way to leverage interest in our film in a positive way. Both the audience and content
creators will be the beneficiaries in this," said independent film producer and anti-piracy
advocate Ellen Seidler.
"As traditional content distribution channels continue to face new challenges, industry
support for our new vCloud9 service underscores our success in ensuring fair use and
proper monetization of copyrighted material as it is distributed and stored throughout
the Web," said Yangbin Wang, Vobile CEO.
File-hosting services, content publishers and content owners interested in vCloud9 are
invited to visit the Vobile site at www.vobileinc.com, email [e-mail] or call
408-217-5000.
About Vo bile

Vobile is the leading provider of video content identification and management services.
Its core VDNA technology enables fully automated identification, tracking and
management of any video and audio content with high performance, accuracy and
scalability. Vobile operates the VDNA Database (VDDB), which is the most
comprehensive database of authorized video fingerprints, metadata and business rules
from major movie studios, television networks and record labels. Founded in 2005, the
company is headquartered in Santa Clara, California, with additional offices
in China, Japan and Singapore. For more information, please
visit http://www.vobileinc.com.
Vobile, vCloud9, VDNA, VDDB, the Vobile and VDNA logos are registered trademarks or
trademarks of Vobile, Inc.