Weather Underground, Incorporated v. Navigation Catalyst Systems, Incorporated et al
Filing
205
RESPONSE to 189 MOTION for Partial Summary Judgment filed by Weather Underground, Incorporated. (Attachments: # 1 Index of Exhibits, # 2 Exhibit A, # 3 Exhibit B, # 4 Exhibit C, # 5 Exhibit D, # 6 Exhibit E, # 7 Exhibit F, # 8 Exhibit G, # 9 Exhibit H, # 10 Exhibit I, (Schaefer, Enrico) Modified on 8/17/2011 (DWor). [EXHIBITS D THROUGH I ARE SEALED PURSUANT TO 208 ]
Confidential - Under Seal
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THE WEATHER UNDERGROUND, INC., )
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1
)
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UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF MICHIGAN
a Michigan Corporation,
Plaintiff,
vs.
)
)
)
) Case No. 2:09-CV-10756
NAVIGATION CATALYST SYSTEMS,
INC., a Delaware corporation;
)
) Volume I
)
BASIC FUSION, INC., a Delaware )
corporation; CONNEXUS CORP., a )
Delaware corporation; and
)
corporation,
)
FIRSTLOOK, INC., a Delaware
Defendants.
)
)
)
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_______________________________)
Reported by:
Linda D. White
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NDS Job No.:
142760
- CONFIDENTIAL - UNDER SEAL DEPOSITION OF ARTHUR V. SHAW
Los Angeles, California
Wednesday, June 8, 2011
CSR No. 12009
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09:31:47
1
A.
Yes, CEO.
09:31:59
2
Q.
When was NetBlue created relative to your
3
affiliation with the company?
4
your affiliation?
I assume prior to
09:32:09
5
A.
Prior, yes.
09:32:11
6
Q.
How long had it been around?
09:32:16
7
A.
I don't know.
09:32:25
8
Q.
So it was a relatively new company?
09:32:28
9
A.
Yes.
09:32:31
10
Q.
And when you became affiliated with
I can estimate 18 months.
11
NetBlue, what was it doing?
12
did NetBlue do?
What kind of business
09:32:39
13
A.
Online marketing.
09:32:45
14
Q.
And when you joined NetBlue in 2005, did
15
it have any other subsidiary companies that it was
16
affiliated with?
09:33:01
17
A.
Did NetBlue have subsidiaries?
09:33:03
18
Q.
Correct.
09:33:04
19
A.
I don't recall.
09:33:14
20
Q.
When you joined NetBlue in 2005, was it
21
involved in the acquisition and monetization of high
22
traffic domain names?
09:33:32
23
A.
I'm not sure I understand the question.
09:33:34
24
Q.
All right.
25
We'll come back, because we're
going -- I want to discuss what eventually Connexus
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
Confidential - Under Seal
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and Traffic Marketplace and Firstlook and Basic
2
Fusion and Navigation Catalyst all did, and what
3
their business model was.
4
easier to circle back.
09:33:57
5
A.
Okay.
09:33:58
6
Q.
All right.
7
09:34:12
8
9
09:34:18
16
10
And so it's probably
Sure.
At some point did NetBlue have
subsidiary companies underneath it?
A.
I don't recall the legal structure of
NetBlue.
Q.
Do you recall when you joined NetBlue,
11
whether Navigation Catalyst was affiliated with
12
NetBlue?
13
under your watch?
Or is that something that was created
09:34:27
14
A.
No.
09:34:30
15
Q.
I'm sorry.
09:34:30
16
A.
Not --
09:34:31
17
Q.
It was a poor -- it was a poor question,
18
because I asked you two questions --
09:34:33
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A.
Two questions --
09:34:34
20
Q.
-- at one time.
09:34:35
21
A.
Navigation Catalyst was not part of
22
09:34:47
23
24
09:34:59
25
NetBlue.
Q.
Was Navigation Catalyst a company that was
created while you were at NetBlue?
A.
I don't know when Navigation Catalyst was
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
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09:35:02
created.
2
3
17
Q.
Were you involved in the formation or
creation of Navigation Catalyst?
09:35:06
4
A.
No.
09:35:16
5
Q.
At some point did Navigation Catalyst
6
7
09:35:32
become a -- an affiliated subsidiary of NetBlue or
NetBlue Vendare, Media or Connexus?
8
9
09:35:41
A.
The best of my knowledge,
Navigation Catalyst was started by Vendare.
10
11
Yes to.
Q.
So when NetBlue merged, you inherited
Navigation Catalyst?
09:35:46
12
A.
Correct.
09:35:57
13
Q.
All right.
14
Are you familiar with Basic
Fusion, the company?
09:36:03
15
A.
Yes.
09:36:04
16
Q.
And what did Basic Fusion do or what do
17
they do?
09:36:17
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A.
Well, I'm --
09:36:24
19
Q.
How would you personally describe what
20
09:36:30
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09:36:40
they do?
A.
I'm not sure I have clarity on what was in
the Basic Fusion versus Navigation Catalyst.
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MR. CLARK:
24
Okay.
25
And Will doesn't get to testify.
///
That's a fair answer.
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09:36:46
BY MR. CLARK:
2
Q.
18
So your comment was is that you're having
3
difficulty distinguishing which company performed
4
what function?
09:36:54
5
A.
Correct.
09:36:58
6
Q.
Okay.
7
Was Basic Fusion a Vendare Media
company, do you recall?
Did they bring that to --
09:37:06
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A.
Yes, I believe so.
09:37:07
9
Q.
-- NetBlue?
09:37:08
10
A.
I believe so.
11
09:37:18
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13
They bought that to the
combination of Vendare NetBlue.
Q.
All right.
What about a company called
Firstlook, are you familiar with Firstlook?
09:37:22
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A.
Yes.
09:37:23
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Q.
And how would you describe what Firstlook
16
09:37:29
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09:37:52
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does as a company?
A.
Firstlook owns domains.
And monetizes
traffic.
Q.
All right.
And was Firstlook a Vendare
20
21
I say "you," NetBlue, in the merger or is that
22
09:38:02
company that you inherited in the merger?
something that NetBlue created?
23
24
09:38:08
25
A.
Inherited under a different name.
And when
It was
renamed Firstlook.
Q.
All right.
What was it when the companies
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
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09:38:12
merged?
2
A.
3
09:38:40
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I believe it was called New.net.
And,
yes, it was inherit -- it was from the Vendare side.
4
Q.
When NetBlue and Vendare merged companies,
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6
09:38:52
what was the name of the survivor company of that
merger?
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A.
8
09:39:05
Vendare NetBlue.
9
10
I believe the parent company was called
Q.
Can you describe in general terms what the
merger entailed?
11
Was it a stock transfer where one company
12
offered stock to the other in exchange for as a --
13
and resulted in the merger of the companies, or was
14
it a purchase acquisition?
15
it?
How would you describe
09:39:44
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A.
I don't recall.
09:39:46
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Q.
Were you involved in the discussions or
18
negotiations concerning that merger?
09:39:53
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A.
Yes, I was.
09:39:53
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Q.
All right.
And from the NetBlue
21
perspective, what was attractive about what Vendare
22
was doing at the time of the merger that interested
23
your company?
09:40:08
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A.
It was a breath of online businesses.
09:40:21
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Q.
And what did Vendare do in general terms?
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09:40:27
2
If you could -- if you would list those for me.
A.
20
There was a business called Traffic
3
Marketplace, which was predominantly a display
4
business.
09:40:39
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Q.
Advertising display?
09:40:40
6
A.
Yeah.
Display is the picture that shows
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8
09:40:53
up on a website, generally speaking.
New.net business.
9
10
Q.
There was the
There was an affiliate business.
Now, the New.net, that was what eventually
became Firstlook?
09:40:59
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A.
Correct.
09:41:00
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Q.
And you referenced that they own and
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monetize a domain names or sites?
09:41:09
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A.
Correct.
09:41:13
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Q.
Can you tell me a little bit more about
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09:41:22
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the New.net/Firstlook business model, what was that?
A.
The business was the registration of
18
19
domain.
20
09:41:57
domains.
essentially the primary sole source of the revenue.
21
22
Q.
A process of optimization around the
And a Yahoo feed, which was the --
All right.
The Yahoo feed would result in
the monetization aspect of the -- of the model?
09:42:03
23
A.
Correct.
09:42:10
24
Q.
All right.
25
And that model came to NetBlue
intact from Vendare; is that correct?
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
Confidential - Under Seal
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09:42:20
1
A.
Correct.
09:42:23
2
Q.
Did you indicate that that was a --
3
shortly after you became CEO in '05, that that
4
merger took place or did it take place?
09:42:30
5
A.
Middle of 2006.
09:42:32
6
Q.
2006.
When you inherited the -- we'll
7
just call it the Firstlook, I guess, business model,
8
just so we can keep it straight.
9
Did you -- do you also inherit the systems
10
that were in place for selecting and acquiring the
11
domains that were being monetized?
09:43:07
12
A.
Yes.
09:43:07
13
Q.
Did you inherit -- and when I say "you,"
14
of course I mean NetBlue.
15
16
Did you inherit employees that went along
with that process?
09:43:22
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A.
Yes.
09:43:31
18
Q.
Was Chris Pirrone a part of NetBlue at the
19
time of that merger?
20
correctly?
Am I saying the name
09:43:45
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A.
Pirrone.
09:43:45
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Q.
Pirrone.
09:43:46
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A.
I believe not.
09:43:51
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Q.
And did NetBlue Vendare Media hire Chris
25
at some later time?
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09:43:56
1
A.
Yes.
09:43:57
2
Q.
Do you know approximately when?
3
09:44:07
4
In
relationship to the merger.
A.
Six months to a year after the merger.
5
6
at the merger, he was there for a few months.
7
09:44:24
There was an existing general counsel from Vendare
then Chris -- and then I recruited Chris.
8
9
Q.
And
Were you familiar with Chris from some
other employment?
09:44:27
10
A.
No.
09:44:39
11
Q.
When the merger took place between Vendare
12
and NetBlue, did you inherit with the merger?
13
again, did NetBlue inherit any lawsuits that claimed
14
trademark infringement from the registration of the
15
domain and monetization of the domain names, do you
16
recall?
09:45:05
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A.
I don't recall.
09:45:12
18
Q.
All right.
19
Marketplace.
You indicated that they were the
20
display side.
Tell me a little bit about what
21
Traffic Marketplace did when you acquired it.
09:45:28
22
A.
And,
Let's talk about Traffic
At the time of acquisition Traffic
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Marketplace would work with brand advertisers and
24
display their ads on the Internet -- across the
25
Internet, across sites on the Internet.
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Confidential - Under Seal
09:45:52
1
Q.
In the five years or so since the
2
acquisition, has Traffic Marketplace's basic
3
09:46:03
business model changed at all?
4
5
09:46:14
23
6
A.
That part hasn't changed.
How we do that
has changed significant.
Q.
At the time of the merger between NetBlue
7
8
09:46:26
and Vendare, what was NetBlue's primary business at
that time?
9
A.
It was -- it was delivering cost
10
performance -- cost per performance advertising.
11
advertisers would pay when someone would perform an
12
action.
09:46:45
13
Q.
Such as what?
09:46:46
14
A.
Such as sign up for Netflix.
09:46:55
15
Q.
And explain to me a little bit more about
16
17
NetBlue would set up and own or was that something
18
09:47:11
how that would work.
So
different?
19
A.
Was that a website that
It was both a website that NetBlue would
20
21
have a direct relationship with the advertiser, like
22
Netflix, they wouldn't.
23
up on their site.
24
09:47:32
have and people who would have websites, we would
up, they would get paid.
25
Q.
But they could put that ad
And so -- and if someone signed
I see.
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Confidential - Under Seal
09:47:33
1
2
09:47:36
A.
with the client.
3
4
Because we had a direct relationship often
24
Q.
So it wasn't necessarily paper click, they
actually had to sign up?
09:47:40
5
A.
For something, yes.
09:47:41
6
Q.
In order for the revenue to generate?
09:47:44
7
A.
Generally speaking, correct.
09:47:52
8
Q.
And was it when you acquired Firstlook and
9
its business model that you began incorporating, for
10
instance, a pure paper click revenue side business
11
model into NetBlue or NetBlue Vendare?
09:48:16
12
A.
I'm not sure the question.
09:48:19
13
Q.
Well --
09:48:20
14
A.
Is it the First -- sorry.
09:48:21
15
Q.
You described the Firstlook business model
16
in general terms and indicated it involved the
17
registration of domains.
09:48:29
18
A.
Correct.
09:48:29
19
Q.
Which were generally, as I understand it,
20
21
09:48:40
higher traffic domain so that people would go to
them.
22
23
Yes, or is that a misunderstanding?
A.
We would purchase domains.
I don't know
how you would define higher traffic.
09:48:50
24
Q.
09:48:50
25
THE REPORTER:
All right.
Are you saying higher, hiring
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09:48:50
25
traffic?
2
THE WITNESS:
3
Higher, H-I-G-H-E-R.
The NetBlue model was not predominantly a
4
cost per click model.
5
BY MR. CLARK:
09:48:58
6
Q.
All right.
09:48:59
7
A.
That's the --
09:49:00
8
Q.
How would you describe it, in terms of the
9
nomenclature?
09:49:04
10
A.
Cost per action.
09:49:06
11
Q.
Cost per action.
09:49:11
12
A.
So -- so generally speaking, there's a
And --
13
14
someone to see your ad, that's what Traffic
15
Marketplace did.
16
someone does something, and there's a cost per
17
click, which was what the Firstlook model was based
18
09:49:36
cost per impression, where you tend to pay for
on.
19
Q.
All right.
I think I understand.
All right.
20
21
It's a cost per action where
You indicated that you -- you
were the CEO of the merged Vendare NetBlue merger?
09:49:50
22
A.
Correct.
09:49:51
23
Q.
Did Vendare's CEO play a role in the new
24
09:49:57
25
company at all?
A.
No.
There was an acting CEO when the
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09:50:14
merger occurred, who had been a board member, who
26
went back to becoming a board member.
3
4
Q.
And you indicated that Vendare NetBlue
eventually became Connexus?
09:50:19
5
A.
Correct.
09:50:20
6
Q.
By way of a name change?
09:50:22
7
A.
Correct.
09:50:22
8
Q.
All right.
9
Was that -- was that in '07?
Does that sound about right?
09:50:29
10
A.
That sounds about right.
09:50:32
11
Q.
I won't hold you to it.
12
I just remember
--
09:50:35
13
A.
It's a good estimate.
09:50:36
14
Q.
-- looking at documentation that rings
15
familiar.
16
All right.
Let's say in 2007, when the
17
18
09:50:54
name change occurred -- and, by the way, why did the
name change occur?
19
A.
We thought the name Connexus, which sounds
20
21
09:51:08
like connection, Connexus, was a more powerful name
than a name that was a combination of prior names.
22
23
09:51:13
24
25
Q.
All right.
Did it have anything to do
with branding then?
A.
Yes.
It was -- we thought was a better
corporate brand.
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09:51:16
1
2
Q.
All right.
In '07, what companies were
underneath the Connexus umbrella, if you will?
3
We talked about Firstlook, Basic Fusion,
4
Traffic Marketplace.
5
you inherited Navigation Catalyst as well; is that
6
09:51:47
correct?
7
8
09:51:53
27
9
A.
Now, you also indicated that
I believe the Basic Fusion and Navigation
Catalyst were under Firstlook.
Q.
Okay.
Did there ever come a point in time
10
where Basic Fusion and Navigation Catalyst were not
11
a subsidiary of Firstlook?
09:52:15
12
A.
I don't know the legal structure.
09:52:24
13
Q.
What was the function or business model of
14
09:52:41
15
16
09:52:46
17
Navigation Catalyst, if you know?
A.
I don't know the distinction between Basic
Fusion and Navigation Catalyst.
Q.
All right.
So in terms of the function of
18
each one of those entities, you're not sure which
19
one does what?
09:52:54
20
A.
Correct.
09:52:55
21
Q.
Okay.
22
Are there two functions that you're
aware of that -- that those two businesses would do?
09:53:08
23
A.
There are multiple functions --
09:53:10
24
Q.
Okay.
09:53:11
25
A.
-- in Firstlook.
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
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09:53:18
1
2
Q.
All right.
Is one of the functions that
28
Firstlook does is the registration of domain names?
09:53:23
3
A.
Yes.
09:53:24
4
Q.
Okay.
5
09:53:33
09:53:38
Navigation Catalyst, if you know?
6
7
A.
I believe so.
I don't know.
I guess I
should say, I'm not sure.
8
9
Is that also a function of
Q.
Okay.
And that's a fair answer.
If
you're not sure, you don't know.
09:53:42
10
A.
Of the legal structure, correct.
09:53:44
11
Q.
All right.
It's an acceptable answer.
All right.
Tell me a little bit about
12
13
Basic Fusion.
14
do?
What did -- as a company, what did it
What was it responsible for?
09:54:03
15
A.
Same answer.
09:54:07
16
Q.
Not -- not quite certain?
09:54:08
17
A.
Not clear what existed within Basic Fusion
18
09:54:16
19
separate from Navigation Catalyst.
Q.
As the CEO of the combined enterprise
20
NetBlue and Vendare, was it important to you to have
21
an entity that held and registered the domain names?
09:54:42
22
MR. DELGADO:
09:54:47
23
MR. CLARK:
24
09:54:50
25
Objection.
Vague and ambiguous.
You can go ahead and answer if you
understand the question.
THE WITNESS:
I'm not going to answer, if he
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09:54:52
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3
09:54:55
4
29
wants to object.
MR. DELGADO:
No, no, no.
You should answer,
unless I instruct you not to answer.
MR. CLARK:
From time to time -- and I should
5
6
and myself, if Will's asking the questions or
7
09:55:06
have said this in the ground rules, Mr. Shaw, Will
happens to -- might object to a question.
8
9
THE WITNESS:
I should still answer it
and someone will decide later?
10
09:55:09
Right.
BY MR. CLARK:
11
Q.
Yeah.
And usually -- and usually it as to
12
13
the question, you can go ahead and answer.
14
Mr. Delgado instructs you not to answer, it would be
15
because of privilege or confidentiality or some
16
other objection.
17
answer, based upon the instruction of your own
18
09:55:30
form, the form of the question.
counsel.
19
A.
If you understand
And then, in fact, you would not
As part of the Firstlook entity we had an
20
entity that would register names.
21
09:55:43
Firstlook business I should say.
22
23
09:55:52
If
24
25
Q.
All right.
As part of the
Why have an entity that would
simply register names, do you know?
A.
I'm not familiar with the why behind the
legal structure.
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
Confidential - Under Seal
09:56:06
1
Q.
All right.
Let's go back and take a look
2
at Exhibit 285.
3
inaccuracies relative to your biography.
4
indicates up at the top that you're serving as the
5
co-chief executive officer of Epic Advertising, Inc.
6
30
Alternate name is Epic Media Group.
7
8
I think we went over some of the
It also
To your knowledge, is there a company
called Epic Advertising, Inc., an entity?
09:56:47
9
A.
I believe there is.
09:56:49
10
Q.
Do you know?
11
12
I'm not trying to trick you -- I haven't been able
13
to find it, which doesn't mean it doesn't exist, it
14
just means that I haven't been able to locate the
15
09:57:09
And the reason I ask you the question --
registration for that entity.
16
17
A.
So Epic Advertising, Inc. I believe was
the company that acquired Connexus.
09:57:25
18
Q.
All right.
09:57:27
19
A.
And I became co CEO.
First I became CEO
20
and then I became chairman and co CEO of the
21
combined companies.
09:57:41
22
Q.
All right.
09:57:42
23
A.
Which we named, for branding purposes,
24
09:57:47
25
Let's --
Epic Media Group.
Q.
All right.
And as I understand it, the
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2
10:10:54
and put him under Mark as well, for streamlining the
40
process of operations.
3
4
Q.
I see.
Did it have anything do with the
pending discussions with Epic?
10:11:12
5
A.
I don't believe so.
10:11:26
6
Q.
When you were employed with Connexus, did
7
you receive a paycheck?
10:11:35
8
A.
Yes.
10:11:35
9
Q.
All right.
10
Which company?
Who issued the paycheck?
Was it Connexus?
10:11:43
11
A.
I believe so.
10:11:45
12
Q.
You say "I believe so," are you uncertain?
10:11:49
13
A.
I'm not 100 percent sure.
10:11:51
14
Q.
If it -- if --
10:11:53
15
A.
But I believe it was Connexus.
10:11:55
16
Q.
All right.
Were there other entities
17
under the Connexus umbrella that would have issued
18
paychecks to employees of Connexus and any one of
19
those subsidiaries other than Connexus, do you know?
10:12:09
20
A.
I don't know that.
10:12:20
21
Q.
So you're not sure what the accounting
22
23
10:12:31
side was with respect to payroll issues, with
respect to yourself first off; is that correct?
24
25
A.
I'm not positive.
paid by Connexus.
My belief is that I was
That's -- that's my
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1
THE WITNESS:
2
10:16:05
BY MR. CLARK:
3
Q.
(Witness complies.)
43
Dated June 13th, 2008.
It indicates, by
4
way of the resolution, that Arthur Shaw is elected
5
as the sole director of Navigation Catalyst Systems,
6
Inc.
Is that accurate?
10:16:37
7
A.
I believe that that's what that indicates.
10:16:39
8
Q.
All right.
9
This is as of 2008, but do you
believe that the business structure was as is since
10
the acquisition of Navigation Catalyst Systems?
11
Were you the sole director of that company during
12
your tenure with Connexus?
10:17:03
13
A.
I don't know that.
10:17:11
14
Q.
Okay.
10:17:13
15
A.
I believe Chris Pirrone would know this
16
Who would know, do you know?
and other issues of legal structure.
10:17:21
17
Q.
All right.
10:17:22
18
A.
And corporate structure.
10:17:23
19
Q.
So back in 2008, as general counsel, would
20
Chris have been responsible for, for instance,
21
drafting these documents, or what that be something
22
outside counsel would do?
10:17:34
23
A.
10:17:41
24
MR. CLARK:
25
I believe Chris would do that.
All right.
Let's mark and label
this as 289.
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10:17:55
2
3
(Whereupon Exhibit 289 was marked for identification)
THE VIDEOGRAPHER:
5
(A break was taken)
THE VIDEOGRAPHER:
6
Q.
We
BY MR. CLARK:
8
The time is 10:30 a.m.
are on the record.
7
10:30:36
We are
off the record.
4
10:30:30
Time is 10:17 a.m.
44
9
Very good.
I think when we left we were
looking at Deposition Exhibit 289.
And, Mr. Shaw,
10
you want to take a look at that document for just a
11
minute, and we'll ask you some questions about it.
10:30:50
12
A.
(Witness complies.)
10:31:46
13
Q.
All right.
Okay.
And it purports to be a
14
written consent again from Navigation Catalyst
15
Systems.
16
involves this time the election of officers as
17
opposed to the election of you as the director of
18
Navigation Catalyst.
19
And it says, as of April 9th, 2007, and it
And it appears as though the resolution
20
provides, insofar as corporate officers are
21
concerned, that you would be the chief executive
22
officer and president, and Chris Pirrone the vice
23
president and secretary of Navigation Catalyst
24
Systems, Inc.
25
Do you recall that?
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1
2
A.
I don't recall it, but that is my
45
signature.
10:32:38
3
Q.
All right.
10:32:39
4
A.
I'm confident I signed this.
10:32:41
5
Q.
All right.
And my question to you is
6
this:
7
System -- Systems, Inc., at least as of 2007/2008
8
time frame, were set up to where you were the
9
director, and then you were the chief executive
It appears as though Navigation Catalyst
10
officer and president, and Chris Pirrone vice
11
president and secretary with respect to officers.
12
And I'm wondering, were the other Connexus
13
companies set up the same way in terms of
14
directorship and officers?
10:33:24
15
A.
I don't know.
10:33:25
16
Q.
All right.
10:33:27
17
A.
Similarly, I didn't recall this, but I --
18
10:33:35
19
that is my signature.
Q.
All right.
So you -- in terms of
20
Firstlook, Traffic Marketplace, those other
21
companies, you don't -- you're not sure whether it's
22
set up in a similar fashion for officers and
23
directors?
10:33:48
24
A.
Correct.
10:33:51
25
Q.
Now, what about Connexus, the parent
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company?
2
correct?
You're the chief executive officer there,
10:34:02
3
MR. DELGADO:
10:34:05
4
MR. CLARK:
10:34:06
5
THE WITNESS:
6
10:34:07
46
Q.
Were.
Were.
Yes, I was.
BY MR. CLARK:
7
Did you say you were or you are?
8
All right.
And let's talk about premerger
acquisition, Epic now.
10:34:13
9
A.
Okay.
10:34:14
10
Q.
Same time frame, 2007/2008.
11
You were also on the board, correct?
10:34:21
12
A.
Correct.
10:34:22
13
Q.
And you've testified that you were not --
14
you didn't hold a position on the board other than
15
board member; is that correct?
10:34:42
16
A.
17
10:34:31
board member.
18
Q.
Or did you?
19
I was CEO of the company Connexus and
Who composed the Connexus board of
directors in that time frame, say, 2008?
10:34:49
20
A.
I believe there were seven folks.
10:34:54
21
Q.
You remember their names?
10:34:55
22
A.
Yes.
Myself, Linda Levinschien, Deven
23
24
10:35:34
Parekh, Marcia Goodstein, Fred Harmon, Mark Flynn,
and Bill Gross.
25
Q.
That's seven.
Was the board the same in
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a -- also a Connexus board intact after the Epic
2
49
Advertising deal, correct or incorrect?
10:39:09
3
A.
There was a board of --
10:39:12
4
Q.
Directors?
10:39:12
5
A.
-- Epic Media Group.
10:39:14
6
Q.
I see.
All right.
Let me ask you this
7
question, while we're on the topic:
8
board of directors after the -- after the Epic
9
Advertising deal in place with Connexus?
10
10:39:42
11
12
10:39:47
13
Or, I'm
sorry -MR. DELGADO:
Objection to the extent it calls
for speculation.
THE WITNESS:
14
10:39:49
Was there a
BY MR. CLARK:
15
Q.
Can you repeat the question.
16
Sure.
After the deal, was there -- was
there a Connexus board of directors?
10:39:58
17
MR. DELGADO:
Same objection.
10:40:04
18
THE WITNESS:
I don't know.
19
10:40:16
BY MR. CLARK:
20
Q.
21
You remained the CEO of Connexus after the
Epic Advertising deal, correct?
10:40:25
22
A.
I became CEO of Epic Media Group.
10:40:30
23
Q.
Co CEO?
10:40:31
24
A.
Co -- I became CEO.
10:40:34
25
Q.
Okay.
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10:45:40
2
(Whereupon Exhibit 290 was marked for identification)
THE WITNESS:
3
10:46:15
BY MR. CLARK:
5
Q.
I have 289.
Excuse me.
4
Do you have 289?
53
All right.
Take a look at that, Mr. Shaw.
6
It's entitled, A Memorandum of Understanding between
7
Azoogle, Inc., dba, Epic Advertising and Connexus
8
Corporation, dated January 2010.
9
the document that proposed conceptually the deal.
10
And I'll ask you a couple of questions about that.
11
12
All right.
And it looks like
Your signature's on that
document, correct?
10:50:07
13
A.
Yes, it is.
10:50:08
14
Q.
And it's entitled A Memorandum of
15
Understanding.
10:50:11
16
A.
Yes.
10:50:12
17
Q.
And describe for me what this document is
18
10:50:21
19
or your understanding of what the document is.
A.
It -- it basically by agreeing to the
20
consideration points that I referenced before.
21
Again, the three being most important, the preferred
22
ratio, the preference amount, and the common ratio.
23
It essentially then put us into a period
24
of essentially exclusive due diligence without
25
shopping for another deal.
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10:50:52
1
Q.
All right.
10:50:52
2
A.
And it also set, essentially, that the
3
4
10:51:02
Epic side would have a majority of the board of
directors.
5
Q.
All right.
And it looks like the -- the
6
points that you've referenced, in terms of ratios,
7
it didn't change a whole lot between the Memorandum
8
of Understanding and the actual deal; is that
9
accurate or not?
10:51:14
10
A.
I think that's correct.
10:51:22
11
Q.
What is your understanding of how the deal
12
actually was consummated?
13
This Memorandum of Understanding, for
14
15
that the companies might form a new company, and
16
each have the stock ratios that you've indicated.
17
Was that what happened?
18
10:51:53
instance, references the fact that it's possible
deal structure, do you know?
19
A.
Or was this a different
My understanding is that the Epic lawyers
20
21
as the structure, and wrote the documents, which
22
were then distributed to the Connexus lawyers for
23
10:52:25
reviewed legal structures and chose the acquisition
review.
24
Q.
25
All right.
Ultimately, Mr. Shaw, did you
receive Epic stock as a result of the transaction?
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2
waiting for someone to come looking, we thought
3
10:59:40
purchases.
59
scale would be helpful.
4
Q.
So to create our own destiny, without
Now, we talked about the fact that the
5
resultant company was going to have four Epic board
6
seats and three Connexus board seats.
7
fact, happen?
10:59:58
8
A.
Yes.
10:59:58
9
Q.
All right.
11:00:02
10
A.
Yes.
11:00:03
11
Q.
Who were the Connexus board members that
12
Did that, in
Who -- right after the merger?
sat on the Epic board of directors?
11:00:09
13
A.
Myself, Deven Parekh and Marcia Goodstein.
11:00:21
14
Q.
Are you still on the board?
11:00:23
15
A.
I am not.
11:00:24
16
Q.
Who replaced you, Art, do you know?
11:00:26
17
A.
I don't believe anyone has.
11:00:28
18
Q.
What about Deven and Marcia?
11:00:30
19
A.
I believe they're still on the board.
11:00:39
20
Q.
Did the Epic board have seven board member
21
11:00:49
22
seats prior to the deal, do you know?
A.
I don't recall the number.
I do recall
23
they had more board members that ended up on the
24
post transaction board.
25
board members prior to the transaction.
They had more than four
I don't
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1
Q.
All right.
61
So after the merger,
2
3
11:02:57
immediately after the -- the deal, you remained the
CEO of Connexus or no?
4
5
A.
I don't know.
I know I became the CEO.
I
believe I became the CEO of Epic Media Group.
11:03:07
6
Q.
As -- as the deal concluded?
11:03:09
7
A.
Yes.
8
I don't know if I remained CEO of a
unit called Connexus or not.
Q.
subsidiaries?
11
that you were on a board and officers of those
12
11:03:27
9
10
11:03:18
subsidiaries?
13
A.
14
11:03:38
15
Would that hold true of any Connexus
Yes.
Assuming that the document suggests
I don't know how those changed, from
a legal standpoint, as a result of the transaction.
Q.
After the transaction, do you recall
16
attending any board meetings for Connexus or any of
17
the subsidiaries?
11:03:45
18
A.
Board meetings?
11:03:47
19
Q.
Board meetings.
11:03:48
20
A.
No, I don't recall doing that.
11:03:53
21
Q.
What happened, then, on the date of
22
closing to Don Mathis, who was the former CEO, and
23
is now the current CEO of Epic Media Group?
24
25
Your testimony was, is that you became the
CEO for a period of time, and you became the co CEO
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1
Q.
Were there any Connexus employees after
2
11:15:08
the deal was done or did they all become Epic
3
70
employees or some other company?
4
A.
I don't know.
I believe they were paid --
5
the Connexus employees were paid by Connexus through
6
the end of the year, at least.
11:15:19
7
Q.
Of -- of 2010?
11:15:21
8
A.
Yes.
11:15:27
9
Q.
And -- and do you know thereafter, did
10
11:15:36
11
12
11:15:40
13
they become employees of Epic or no?
A.
I don't know the legal structure of the
employees.
Q.
All right.
Do you know whether your
14
paycheck, January 1st of '11, came from a different
15
source or no?
11:15:54
16
A.
I can find out.
11:15:58
17
Q.
Just wondered if you knew if you sat -- as
18
you sat here.
11:16:11
19
A.
I don't know for sure.
11:16:12
20
Q.
Okay.
21
questions to flush that out a little bit.
22
23
Let me see if we can ask some more
Did Connexus maintain any bank accounts
after the -- after the deal?
11:16:26
24
A.
Yes, I believe so.
11:16:27
25
Q.
Okay.
Did it maintain any bank accounts
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11:16:34
2
71
after the first of this year 2011?
A.
3
I don't know.
No, I don't know.
Yes, I believe we maintained -- to the
4
5
11:16:49
best of my knowledge, we maintain -- Connexus
maintains separate bank accounts.
6
Q.
Okay.
That was going to be one of my
7
questions on the accounting side.
8
take a look at that here in just a minute.
9
follow up the other line of questioning.
10
And maybe we'll
Let's
When you became a director of Epic --
11:17:07
11
A.
Correct.
11:17:08
12
Q.
Did you attend some board meetings after
13
the merger?
11:17:11
14
A.
I did.
11:17:11
15
Q.
All right.
And you didn't -- you didn't,
16
as I understand it, attend any board meetings for
17
Connexus after the merger or the deal, whatever you
18
want to call it?
11:17:24
19
A.
Correct.
11:17:38
20
Q.
And you indicated you didn't -- you don't
21
22
11:17:48
know whether you retained the CEO title at Connexus
after the deal; is that correct?
23
24
11:17:59
25
A.
Correct.
What I do know, as I said, is I
became CEO of Epic Media Group.
Q.
Right.
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1
2
11:18:06
3
A.
My holdings in the subsidiary companies, I
72
don't know the structure of that.
Q.
Sure.
And what I'm trying to get a
4
conceptual framework around is, after the deal, you
5
would be at an Epic board meeting, for instance.
6
And you would be reviewing the performance of the
7
different subsidiary companies.
8
terms of Connexus, you know, would you sit there and
9
review the Connexus numbers and point at somebody,
And, you know, in
10
and say, this is the guy who needs to step it up, or
11
he's doing a great job or --
11:18:42
12
A.
So we would --
11:18:43
13
Q.
Structure wise, I'm trying to get my brain
14
11:18:49
15
16
11:18:54
17
18
about how that whole thing worked.
A.
So to the question how did -- what would I
review at a board meeting?
Q.
Well, if you were attending Epic
Advertising board meetings after the transaction --
11:18:59
19
A.
Epic Media Group.
11:19:01
20
Q.
Epic Media Group.
11:19:02
21
A.
Yeah.
11:19:03
22
Q.
And you were reviewing performance of
23
24
11:19:15
subsidiaries like Connexus or Basic Fusion or
whatever, and I assume that stuff went on?
25
A.
So what we would do is, we would review
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business units with the knowledge that Firstlook as
2
a business unit was a Connexus business unit.
3
Traffic Marketplace was a Connexus unit.
4
balance sheets we would review as separate balance
5
sheets, Connexus.
6
business unit, called Epic Direct, and the Epic
7
Advertising.
8
picture.
73
The
And then we would review the Epic
And then we would show a consolidated
And that was the process.
11:20:01
9
Q.
Okay.
11:20:02
10
A.
And it was a business unit discussion,
So the --
11
12
they had existed before.
13
11:20:16
which tied to our knowledge of the businesses as
legal structure of that.
14
Q.
But I can't speak to the
Who's the guy who was accountable for
15
16
11:20:21
Connexus, if it wasn't you?
don't know.
17
A.
18
Maybe it was you.
I
Well, there was a guy accountable for
Traffic Marketplace.
11:20:25
19
Q.
Okay.
11:20:26
20
A.
And there was a guy accountable for
21
Firstlook.
11:20:29
22
Q.
Seth Jacoby?
11:20:31
23
A.
And there's a guy accountable for Epic
24
11:20:40
25
Direct but, yeah.
Q.
All right.
Seth Jacoby was the president
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in -- since the merger concerning the issue of
2
80
holdback?
11:38:21
3
A.
Any discussions?
11:38:23
4
Q.
Let me rephrase the question.
5
It's very
general.
11:38:25
6
A.
Yeah.
11:38:25
7
Q.
Have you been involved in any
8
conversations or discussions with anyone at either
9
Epic or Connexus or associated with those companies,
10
since the plan of merger, that involved whether or
11
not the -- the stock shares were -- were or were not
12
going to be released in terms of, hey, you guys
13
misrepresented something concerning your company and
14
we're going to holdback some stock?
11:38:54
15
A.
Not to my knowledge.
11:38:57
16
Q.
Those -- those issues, to your knowledge,
17
haven't been raised, at least as far as you know?
11:39:04
18
A.
Correct.
11:39:06
19
Q.
All right.
20
When you were in the process
of --
11:39:11
21
A.
Or not to me.
11:39:12
22
Q.
Not to you, right.
23
24
11:39:17
25
If they were discussed, you don't have any
knowledge of it?
A.
Correct.
About whether or not the stock
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11:39:22
2
81
would actually be moved.
Q.
Correct.
Or whether there were any issues
3
4
11:39:40
that may prevent the stock from -- from being moved,
that you were involved in?
5
6
11:39:46
7
A.
I -- I don't remember all the -- I don't
recall, I guess is the clearest.
Q.
All right.
When you were doing the
8
negotiations, after you signed the Letter of
9
Understanding, saying everybody wants to go forward
10
11
were doing your due diligence, so to speak, and they
12
were doing their due diligence, was there
13
information requested by Epic concerning pending
14
11:40:15
with the deal provided everything checks out, you
lawsuits?
15
A.
In the due diligence, was there
16
17
11:40:23
information requested by Epic about lawsuits?
I believe there was.
18
19
Q.
All right.
Yes,
Did it matter to you that Epic
had -- may have had lawsuits pending?
11:40:34
20
A.
Yes, it did.
11:40:35
21
Q.
Okay.
On your end, the Connexus end, what
22
23
11:40:50
did you guys do to investigate pending litigation
that they -- they had ongoing at the time?
24
25
A.
Chris basically looked at their lawsuits
and met with their general counsel.
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1
Q.
Okay.
Did they do the same thing with
2
respect to any lawsuits that you may have had going
3
82
on -- ongoing at the time?
11:41:10
4
A.
I believe so.
11:41:11
5
Q.
Okay.
6
And would Chris have been involved
in that -- those disclosures?
11:41:17
7
A.
Yes.
11:41:17
8
Q.
And due diligence?
11:41:18
9
A.
Yes.
11:41:21
10
Q.
Were you directly involved?
11:41:25
11
A.
On legal issues?
11:41:27
12
Q.
Correct.
11:41:28
13
A.
I don't recall being directly involved.
11:41:35
14
Q.
At the time that the deal was signed in
15
16
and I don't want you to disclose any amounts -- have
17
11:41:56
March of 2009, did Connexus -- I'm not asking you,
a reserve on the Weather Underground lawsuit?
18
19
MR. DELGADO:
Can I get that read back.
(The requested testimony was read back)
11:42:15
20
MR. CLARK:
11:42:17
21
MR. DELGADO:
A loss reserve.
I'm going to object to the date.
22
I think you're off on a year.
23
want to rephrase your question.
11:42:24
24
MR. CLARK:
11:42:24
25
MR. DELGADO:
I don't know if you
I will.
Okay.
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Confidential - Under Seal
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11:42:24
BY MR. CLARK:
2
Q.
83
So we got -- we got -- we got March of
3
2010 as the date.
4
discussions at the time that this deal was signed in
5
March of 2010, or was there a loss -- was there a
6
loss reserve put on the Weather Underground lawsuit
7
or not?
11:42:50
8
A.
I don't believe so.
11:43:05
9
Q.
During the due diligence, did Epic ask you
10
Were there -- were there any
There may or may not have been.
to put one on?
A loss reserve on the case?
11:43:12
11
A.
I do not believe so.
11:43:24
12
Q.
As of the time that you left in March of
13
this year, which entity, if you know, was paying the
14
legal fees associated with the Weather Underground
15
lawsuit?
11:43:43
16
A.
I don't know that for sure.
11:44:13
17
Q.
As you sit here today, do you know whether
18
there has been a loss reserve placed on the Weather
19
Underground lawsuit?
11:45:27
20
A.
21
11:44:23
placed.
22
I do not know that there has been one
MR. CLARK:
Let's have this one marked and
23
24
11:45:46
labeled.
not going to -- back this.
25
I don't have a third copy of this.
MR. DELGADO:
I'm
Okay.
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Confidential - Under Seal
90
11:55:13
1
A.
Correct.
11:55:20
2
Q.
Now, am I correct, Connexus itself was a
3
4
didn't really have any ongoing business on its own;
5
11:55:35
parent company and it really wasn't a unit and
is that accurate?
6
A.
From a descriptive point of view, Connexus
7
was a -- yes, three with Matchpoint, two without
8
Matchpoint business lines.
9
Connexus level.
The corporate was at the
11:55:48
10
Q.
Right.
11:55:49
11
A.
One legal team under Chris.
One HR team,
12
which became under Chris as he -- but separate
13
technologies in the groups.
14
separate businesses within the two.
Separate sales,
11:56:03
15
Q.
Right.
11:56:03
16
A.
So there was no sale staff for business
17
18
line, separate from those three and then two
19
11:56:14
line that reported into Connexus with a revenue
businesses.
20
Q.
So am I correct, that there probably
21
22
reporting to Don, it would simply be the units, or
23
11:56:26
wouldn't be an operating unit committee of Connexus
do you know?
24
A.
25
I don't believe there is one but -- I
believe it would be a collection of the folks on
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91
that page.
11:56:38
2
Q.
A collection of the folks?
11:56:40
3
A.
Who are on his page reporting to Don.
11:56:45
4
Q.
In the prior page that we looked at?
11:56:47
5
A.
Correct.
11:56:48
6
Q.
I understand.
7
Okay.
The next page is a page entitled
8
"Immediate Cost Reductions."
9
folks didn't make the cut relative to the
And it looks like some
10
11
11:57:16
combination of the companies.
correct, is that what we're looking at?
12
A.
Is that -- am I
We're looking at three, two founders from
13
the Epic side, and the chair from Epic side, who
14
were making salary that were no longer going to be
15
making salary, or the founders case, as much salary
16
as they had before.
17
One director of distribution that wasn't
18
19
from the Connexus side, as we consolidated the
20
11:57:56
replaced.
corporate staff units.
21
22
Q.
And then we're looking at corporate staff
All right.
Is Sandeep still with the
company?
11:57:59
23
A.
No, he's not.
11:58:01
24
Q.
He was the controller.
25
Did he find a spot
with another company prior to the merger?
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
Confidential - Under Seal
11:58:07
1
A.
No.
11:58:09
2
Q.
Mark Lambert.
11:58:10
3
A.
Who was the CFO.
92
That was Mark Lambert.
Sandeep worked for Mark
4
5
be here, and we gave him a package after he stayed
6
11:58:25
and Sandeep stayed, and we told Sandeep, you won't
for some time.
7
Q.
Okay.
So.
Let's go to the next page under
8
Finance and Accounting.
9
are projected cost savings, I presume?
Future cost savings.
These
11:58:37
10
A.
Correct.
11:58:38
11
Q.
Let's take a look at those and see what
12
they say.
13
Connexus NOLs, and I assume that's Net Operating
14
Loss?
Finance and accounting:
11:58:49
15
A.
Yes.
11:58:49
16
Q.
All right.
Deployment of
17
11:58:55
18
Tell me what the deployment of
the Connexus NOLs were?
A.
So Connexus over time had losses that were
19
not able to be used, to the best of my
20
understanding, against income.
21
the combined entity had income, that was once a
22
worthless asset to Connexus, is now potentially an
23
asset to be leveraged and save tax over time
24
appropriately, as they could be deployed.
25
there's a lot of finance rules what can and can't be
To the extent that
Which
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2
And as is appropriate, that would be what was once
3
11:59:36
done.
93
not worth something, is now worth something.
4
So we have to put it through that process.
Q.
All right.
Were these prior carryover
5
losses from Connexus that could now be used for the
6
benefit of the Epic entity?
11:59:47
7
A.
Correct.
11:59:48
8
Q.
Okay.
11:59:49
9
A.
I believe so.
11:59:55
10
Q.
All right.
And it says, the next -- next
11
one is, "One audit, one tax firm expected by end of
12
year."
13
And I think you already -- you touched on
14
15
12:00:15
that.
and the Epic folks assumed that role?
16
You moved out the Connexus accounting folks
A.
Yeah.
So the Epic systems became the
17
18
were still Connexus systems.
19
that is now.
20
12:00:36
finance and accounting systems over time.
the audit firm.
21
Q.
There
I don't know where
The Epic audit firm became over time
Sure.
We only need one tax firm so, yes.
One valuation.
And I think that
22
dovetails back into the question of Connexus when --
23
obviously when it was its own entity and its own
24
parent company, had a consolidated financial
25
statement.
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2
says, "Financials combined."
3
12:29:49
of -- all of those items are projections, but it
108
What's going to happen there?
4
A.
What's that mean?
We -- my sense was, I'll have to go back
5
in time a year.
6
were presenting it as Epic legacy and Connexus
7
legacy.
8
Media Group, which would include both of those.
9
My sense was that meant was, we
We were now going to present it as Epic
So it would say Firstlook, Epic Direct,
10
and Traffic Marketplace, as units going to an Epic
11
revenue line, consolidated -- Epic consolidated
12
expense line.
13
be one.
12:30:30
14
Q.
All right.
12:30:32
15
A.
That's my sense.
As opposed to two pages, it would now
I think, I believe it
16
did not mean balance sheets combined.
17
remain separate, but the presentations of the P & L
18
would be one P & L now called consolidated Epic
19
Media Group as opposed to --
12:30:49
20
THE REPORTER:
12:30:53
21
THE WITNESS:
12:30:54
22
THE REPORTER:
Epic Group?
12:30:54
23
THE WITNESS:
Media Group.
I think those
24
12:30:57
Q.
Consolidated?
Consolidated -- sorry.
I'm sorry.
BY MR. CLARK:
25
Now called what?
All right.
Let's look at slide number 11.
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12:31:01
1
A.
(Witness complies.)
12:31:06
2
Q.
And that looks like the second quarter
3
2010 financials, Epic Media Group total.
4
Group total, Page 11.
5
second quarter revenue totals.
6
and also margin totals, it has Epic Direct, TMP,
7
which is Traffic Marketplace, Firstlook, and then
8
the same categories under gross margin.
9
And my question is:
10
12:31:55
11
12
Epic Media
And it has first quarter and
And under revenue
It doesn't say
Connexus, how come?
A.
We didn't use the labels Epic Advertising,
we used Epic Direct.
12:31:59
13
Q.
All right.
12:32:00
14
A.
And we didn't use Connexus because it
15
didn't have a revenue line.
16
prior.
17
Marketplace and Firstlook.
18
As we talked about
The revenue lines for Connexus were Traffic
So you could say Connexus with those two
19
points or you could just list those two, as those
20
were the operating revenue units of Connexus.
12:32:23
21
Q.
All right.
12:32:34
22
A.
(Witness complies.)
23
Do you mind if I just leaf through this
24
12:32:39
Let's look at Page 19.
real quick --
25
Q.
Sure.
Network Deposition Services, Inc. • networkdepo.com • 866-NET-DEPO
Confidential - Under Seal
12:35:11
1
Q.
Okay.
All right.
We talked about the
2
loss carryovers of Connexus being able to be
3
utilized by Epic, I guess.
12:35:48
A.
entity.
6
Q.
7
12:35:37
4
5
12:35:34
to Page 38.
8
A.
9
12:36:31
12:36:45
Yes.
By the combined consolidated
All right.
Let's -- let's move on
(Witness complies.)
MR. CLARK:
Let's go ahead and mark the next
one.
12
13
Correct.
Just give me a second.
10
11
12:36:45
THE WITNESS:
Okay.
(Whereupon Exhibit 295 was marked for identification)
14
MR. CLARK:
Mr. Shaw, before I ask you the
15
question about this page, I want to ask you a quick
16
question about what we've marked and labeled as
17
Exhibit 295.
12:36:52
18
THE WITNESS:
12:36:53
19
MR. CLARK:
Okay.
It's entitled Minutes of a Meeting
20
of the Board of Directors of Connexus, June 30th of
21
12:37:00
2008.
22
THE WITNESS:
23
12:37:00
112
BY MR. CLARK:
24
Q.
Okay.
25
And it was really just a small part of
this document that I want to look at.
On the first
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