Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 210

DECLARATION of William M. Hohengarten (Part Six) Ex. 112 - Part 1 in Support re: 176 MOTION for Partial Summary Judgment /Viacom's Notice of Motion for Partial Summary Judgment on Liability and Inapplicability of the Digital Millennium Copyright Act Safe Harbor Defense.. Document filed by Country Music Television, Inc., Paramount Pictures Corporation, Viacom International, Inc., Black Entertainment Television, LLC, Comedy Partners. (Attachments: # 1 Exhibit 112 - Part 2, # 2 Exhibit 112 - Part 3, # 3 Exhibit 112 - Part 4, # 4 Exhibit 113, # 5 Exhibit 114, # 6 Exhibit 115, # 7 Exhibit 116, # 8 Exhibit 117, # 9 Exhibit 118, # 10 Exhibit 119, # 11 Exhibit 120, # 12 Exhibit 121, # 13 Exhibit 122, # 14 Exhibit 123, # 15 Exhibit 124, # 16 Exhibit 125, # 17 Exhibit 126, # 18 Exhibit 127, # 19 Exhibit 128, # 20 Exhibit 129, # 21 Exhibit 130, # 22 Exhibit 131, # 23 Exhibit 132, # 24 Exhibit 133, # 25 Exhibit 134 - Part 1, # 26 Exhibit 134 - Part 2, # 27 Exhibit 134 - Part 3, # 28 Exhibit 134 - Part 4)(Kohlmann, Susan)

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Highly Confidential

Expert - Ads, Lies

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Product Baselines - FULL SITE ROADBLOCKS

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* Note these impressions are US only across the entire site, and represent a running average.

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PVA

6,500,000

$15

$97,000

$12

$78,000

Standard Ad Units 728x90, 160x600

120,000,000

$8

$960,000

$5

$600,000

Source: DoubleClick 2006

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Standard Ad Units 728x90, 160x600

5,000,000
$8

$40,000

$5

$25,000

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Source: DoubleCliek 2006

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Premiums should be added for Roadblock + additional targeting (Day part, Geo, etc)

A "One Day Full Site" Roadblock per week = Potential high earnings in 2007 @ $55 Million

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