Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 373

DECLARATION of ANDREW H. SCHAPIRO in Support re: 177 MOTION for Summary Judgment Regarding Applicability of the DMCA and on Plaintiffs' Inducement Claims.. Document filed by Youtube, Inc., Youtube, LLC, Google, Inc.. (Attachments: # 1 Exhibit 43 - 55, # 2 Exhibit 56 - 62, # 3 Exhibit 63 - 64, # 4 Exhibit 65 - 72, # 5 Exhibit 73 Part 1, # 6 Exhibit 73 Part 2)(Schapiro, Andrew)

Schapiro Exhibit 43

Schapiro Exhibit 44

Schapiro Exhibit 45

Schapiro Exhibit 46

1

UN IT ED ST ATE S D IS TRI CT CO UR T FO R THE S OUT HER N DIS TR ICT O F N EW YO RK

TH E FOO TB ALL AS SO CIA TI ON PR EMI ER ) LE AG UE LI MIT ED an d B OU RNE C O., ) et a l., o n b eha lf of t hem se lve s ) an d all o the rs si mil ar ly si tua ted ,) ) ) Pl ai nti ff s, ) ) -v s)N O. 07 -CV -21 03 ) YO UT UBE , INC ., YO UTU BE , L LC an d ) GO OG LE, I NC. , ) ) De fe nda nt s. ) __ __ ___ __ ___ ___ __ ___ __ ___ __ ___ ___ _) VI AC OM IN TER NAT IO NAL I NC. , et al. ,) ) Pl ai nti ff s, ) ) -v s)N O. 07 -CV -35 82 ) YO UT UBE , INC ., YO UTU BE , L LC an d ) GO OG LE, I NC. , ) ) De fe nda nt s. ) __ __ ___ __ ___ ___ __ ___ __ ___ __ ___ ___ _) VI DE OTA PE D D EPO SI TIO N OF CH RIS TOP HE R M AX CY SA N FRA NC ISC O, CA LIF OR NIA TH UR SDA Y, JA NUA RY 14 , 201 0 JO B NO. 1 854 9

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J AN UA R Y 14 , 2 01 0 V ID EO T AP ED DE PO S IT IO N O F CH R IS TO P HE R M AX CY , h el d a t th e o ff i ce s o f WI LS O N, S O NS IN I , G OO DR I CH & RO SA T I, O ne Ma rk e t Pl a za , S pe ar S tr ee t T ow e r, S u it e 33 0 0, S a n Fr a nc is c o, C al if o rn ia , p ur s ua nt t o n ot i ce , b ef or e D IA N E S. M AR TI N , CS R L ic e ns e No . 6 46 4 .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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A P P E A R A N C E S:

FO R T HE PLA INT IFF S V IAC OM INT ERN ATI ONA L, IN C.: JE NNE R & BL OCK , L LP BY : SCO TT B. WIL KEN S, ESQ . 10 99 New Yo rk Ave nue , N W Su ite 90 0 Wa shi ngt on, D. C. 2 000 1 (2 02) 63 9-6 000 sw ilk ens @je nne r.c om

FO R T HE CLA SS PLA INT IFF S: BE RNS TEI N, LIT OWI TZ, BE RGE R & GR OSS MAN BY : BEN JAM IN GAL DST ON, ES Q. 12 481 Hi gh Blu ff Dri ve Su ite 30 0 Sa n D ieg o, Cal ifo rni a 92 130 -35 82 (8 58) 72 0-3 188 be ng@ blb gla w.c om

FO R T HE CLA SS PLA INT IFF S: BE RNS TEI N, LIT OWI TZ, BE RGE R & GR OSS MAN BY : LAU REN A. Mc MIL LEN , E SQ. 12 85 Ave nue of th e A mer ica s Ne w Y ork , N ew Yor k 10 019 (2 12) 55 4-1 593 la ure nm@ blb gla w.c om

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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FO R TH E DE FE ND ANT S YO UT UB E, I NC. , AN D GO OG LE , INC .: WI LS ON , SO NS IN I, GO OD RI CH & R OSA TI BY : D AV ID H . KRA ME R, E SQ . 65 0 Pa ge M il l Roa d Pa lo A lt o, C al ifo rn ia 9 43 04 (6 50 ) 49 3- 93 00 dk ra me r@ ws gr .c om

GO OG LE BY : A DA M L. B ARE A, E SQ . 16 00 A mp hi th ea tre P ar kw ay Mo un ta in V ie w, Ca li fo rn ia (6 50 ) 21 4- 48 79 ad am ba re a@ go og le. co m

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DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

51 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:12:51 11:12:52 11:12:55 11:12:59 11:13:05 11:13:05 11:13:08 11:13:08 11:13:10 11:13:12 11:13:14 11:13:16 11:13:18 11:13:18 11:13:18 11:13:26 11:13:31 11:13:35 11:13:35 11:13:37 11:13:39 11:13:42 11:13:46 11:13:50 11:13:54
s co pe . T HE W IT N ES S: I c a n' t re c al l th e e xa c t da te in n ow ? B Y MR . W IL KE N S: Q Y es . O k ay . Tu rn in g f ir s t to V i ac om , w he n w as Y ou c an an sw e r if yo u ca n a ns we r . M R. W IL K EN S: W el l, yo u l et h im te st i fy a bo u t

t ha t th e re w e re s uc h o ff e rs m ad e a s a 3 0( b) ( 6) w it ne ss . It ' s to ta l ly a p pr op ri a te t o c on ti n ue a s a

3 0( b) (6 ) w it n es s an d a ns w er i nf o rm at i on - - a ns we r q ue st io n s ab o ut t he ci rc u ms ta nc e s in wh ic h t ho se of fe rs w er e ma d e. M R. K RA M ER : t o an sw e r. Sc ot t, I di d n' t in s tr uc t h im n o t

I j us t o bj ec t ed t ha t i t' s b ey on d t he sc op e;

t ha t it ca ll s f or sp ec ul a ti on , a nd i t l ac ks fo un d at io n. H e ca n a ns we r t he qu es ti o n. T HE W IT N ES S: C an yo u re p ea t th e q ue s ti on

V ia co m o ff er e d au di o f in g er pr in t in g r eg ar dl e ss o f w he th er Vi ac o m wo ul d e nt e r in to a li c en si ng de al wi th Y ou Tu be ? M R. K RA M ER : Sa me ob je ct i on s; b e yo nd th e

w hi ch w e f ir s t di sc u ss ed au di o i de nt i fi ca ti o n t ec hn ol o gi es wi th V i ac om . We o b vi ou s ly , an d y ou ha ve

t hi s in yo ur do cu me n ta ti o n, b eg a n di s cu ss io n s wi t h V ia co m i n 20 0 6.

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:13:56 11:14:02 11:14:06 11:14:10 11:14:14 11:14:14 11:14:16 11:14:18 11:14:20 11:14:20 11:14:26 11:14:32 11:14:40 11:14:43 11:14:46 11:14:47 11:14:47 11:14:52 11:14:54 11:14:57 11:15:00 11:15:00 11:15:03 11:15:05 11:15:06
I c an te ll y o u th a t we h a d an d I h ad sp ec i fi c c on ve rs a ti on s w it h V ia co m a bo ut pr ov i di ng a u di o i de nt if i ca ti o n te ch n ol og y t o th e m ou t si de o f a p ar tn er s hi p a gr ee me n t in ea rl y 2 00 7. B Y MR . W IL KE N S: Q A nd w ho di d y ou h av e t ho s e co nv e rs at i on s wi t h? M R. K RA M ER : T HE W IT N ES S: B Y MR . W IL KE N S: Q I s it y o ur t e st im on y t ha t y ou o f fe re d t o Be yo nd th e s co pe . A da m C ah an .

p ro vi de -- Y o uT ub e o ff er e d to p r ov id e V ia co m w it h a ud io f in ge rp r in ti n g te ch n ol og y i n ea r ly 2 0 07 e ve n i f V ia co m w ou ld n o t li c en se i t s co n te nt t o Y ou T ub e? M R. K RA M ER : T HE W IT N ES S: B Y MR . W IL KE N S: Q A nd w as an yb o dy e ls e p re s en t du r in g t he se - Ob je ct i on . Be yo nd th e s co pe .

T ha t i s co r re ct .

d ur in g t he c o nv er sa t io n y ou h ad wi th Mr . Ca h an ? M R. K RA M ER : T HE W IT N ES S: B Y MR . W IL KE N S: Q W as t hi s d ur i ng t he ti me pe ri od wh en li ce ns i ng Ob je ct i on . Be yo nd th e s co pe .

I d o n' t re c al l.

n eg ot ia t io ns we re s t il l o ng oi ng be tw e en Y ou T ub e a nd V ia co m? M R. K RA M ER : Ob je ct i on . Be yo nd th e s co pe .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:15:08 11:15:10 11:15:17 11:15:20 11:15:22 11:15:24 11:15:24 11:15:28 11:15:31 11:15:35 11:15:38 11:15:39 11:15:41 11:15:44 11:15:48 11:15:52 11:15:58 11:16:02 11:16:04 11:16:12 11:16:17 11:16:19 11:16:19 11:16:26 11:16:27
T HE W IT N ES S: T hi s w as d u ri ng t h e pe r io d of

t he n eg o ti at i on s, a n d af t er n eg o ti at i on s ce a se d o r wh en n eg ot ia t io ns -- a ft e r th e y ha d c ea se d a nd i t w as cl ea r t ha t th e re w o ul d be no c o mm er ci a l ag r ee me nt wi th V ia co m. B Y MR . W IL KE N S: Q S o ju st to b e c le ar , t he co nv er s at io n y ou 'r e

t es ti fy i ng a b ou t wi t h -- th at y o u ha d w it h M r. C a ha n a bo ut p r ov id i ng V ia c om w i th a ud i o fi n ge rp ri n ti ng t ec hn ol o gy o c cu rr ed af te r t he n e go ti a ti on s h ad b r ok en d ow n? M R. K RA M ER : Ju st a se co n d. I 'l l ob j ec t o n

t he g ro u nd s t ha t it mi sc h ar ac te r iz es th e pr i or t es ti mo n y to th e ex t en t i t re fe r s to a co nv e rs at i on . T HE W IT N ES S: I t h in k wh a t I s ai d wa s t ha t w e

h ad o ff e re d t hi s te c hn ol o gy t o M r. C a ha n an d V ia c om d ur in g o ur n e go ti at i on s, an d ma d e th e m aw ar e o f t he f ac t th a t we we re go in g t o be im pl em e nt in g t hi s t ec hn ol o gy , a nd a ft e r th e n eg ot i at io n s ce as e d, w e c on ti nu e d to of fe r e xp li c it ly t h is t e ch no lo g y wi t h no r eq ui re m en t o f a co m me rc i al a gr e em en t . B Y MR . W IL KE N S: Q A nd d id yo u m ak e th i s of f er t o a ny on e o th er

t ha n Mr . C ah a n? M R. K RA M ER : Ob je ct i on . Ca ll s f or

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

54 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:16:28 11:16:33 11:16:36 11:16:41 11:16:48 11:16:50 11:16:50 11:16:54 11:16:55 11:16:56 11:16:58 11:16:59 11:16:59 11:17:02 11:17:06 11:17:10 11:17:11 11:17:12 11:17:14 11:17:16 11:17:24 11:17:28 11:17:33 11:17:33 11:17:39
s pe cu la t io n; it 's b e yo nd th e sc o pe . T HE W IT N ES S: N o, I di dn ' t. "Y ou " i s va g ue . M r. C ah a n wa s m y

p ri ma ry co nt a ct a t V ia co m , an d h e an d I h ad be en n eg ot ia t in g a nd i n d ir ec t c on ta c t fo r m an y m on th s , so h e wa s t he a p pr op ri a te p e rs on t o m ak e t hi s o ff er to . B Y MR . W IL KE N S: Q A nd y ou ca n' t r ec al l w he n t he c o nv er s at io n

t oo k pl a ce ? M R. K RA M ER : Ob je ct i on . Va gu e;

m is ch ar a ct er i ze s th e t es t im on y. T HE W IT N ES S: B Y MR . W IL KE N S: Q T he c on v er sa t io n yo u h ad wi th h i m af t er t he W hi ch co nv e rs at io n ?

n eg ot ia t io ns br ok e d ow n w he n yo u t es t if ie d t ha t y ou c on ti nu e d to of fe r A ud ib l e Ma gi c f in g er pr in t in g t ec hn ol o gy ? M R. K RA M ER : Ob je ct i on . Be yo nd th e s co pe ;

m is ch ar a ct er i ze s th e t es t im on y. T HE W IT N ES S: I r e ca ll h a vi ng a co nv e rs at io n

w it h Mr . C ah a n in ea rl y F eb ru ar y w he r e I re a ff ir m ed o ur c om mi tm e nt t o p ro vi d in g a ud io i d en ti f ic at io n t oo l s to V ia co m e ve n t ho ug h t he n e go ti at i on s h ad b ro k en d o wn . B Y MR . W IL KE N S: Q A nd d id yo u c om mu ni c at e t ha t co m mi tm e nt t o

M r. C ah a n in wr it in g ?

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

55 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:17:42 11:17:48 11:18:03 11:18:06 11:18:06 11:18:06 11:18:14 11:18:16 11:18:19 11:18:21 11:18:22 11:18:23 11:18:25 11:18:27 11:28:24 11:29:11 11:29:12 11:29:12 11:29:16 11:29:20 11:29:24 11:29:29 11:29:31 11:29:32 11:29:36
r ec or d. B Y MR . W IL KE N S: Q M r. M ax c y, d o y ou r e ca ll be fo re we t o ok a r ec or d. ( Re ce ss ta ke n .) T HE V ID E OG RA P HE R: T he t i me i s 1 1: 28 . On th e f in e. M R. K RA M ER : Ok ay . T he t i me i s 1 1: 17 . Of f t he M R. K RA M ER : T HE W IT N ES S: Ob je ct i on . Be yo nd th e s co pe . I b el i ev e I m ay

I d o n' t re c al l.

h av e se n t hi m a n e -m ai l.

I k n ow t ha t o bv i ou sl y I s po ke

w it h hi m o n t he p h on e nu m er ou s t im es ab ou t i t, a n d w he th er I ac t ua ll y s en t h im a n e -m ai l o r no t I c a n' t r ec al l. I t h in k I m ay h a ve . M R. K RA M ER : Sc ot t, wh en yo u ge t t o a

c on ve ni e nt s t op pi ng po in t , if w e c ou l d ta ke a br e ak . M R. W IL K EN S: W e c an t ak e a b r ea k no w . T h at 's

T HE V ID E OG RA P HE R:

b re ak t h at y o u te st i fi ed ab ou t a g en e ra l po l ic y a t G oo gl e a nd Y o uT ub e t o ma k e co nt e nt i d en ti fi c at io n t ec hn ol o gi es av ai la b le t o a ll c o nt en t o wn er s r eg a rd le ss o f wh et h er t h ey h ad a co n te nt d e al w i th Y ou T ub e? A Q Y es . I s th at po li c y do cu m en te d a ny wh e re ? M R. K RA M ER : Th e t er m "d o cu me nt e d" i s v ag ue .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

56 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:29:38 11:29:41 11:29:42 11:29:42 11:29:46 11:29:50 11:29:51 11:29:57 11:29:59 11:30:08 11:30:18 11:30:26 11:30:30 11:30:35 11:30:44 11:30:50 11:30:54 11:30:59 11:31:03 11:31:12 11:31:17 11:31:22 11:31:28 11:31:34 11:31:37
T HE W IT N ES S: d oc um en t ed ? B Y MR . W IL KE N S: Q A re t he r e an y p hy si c al p a pe r do c um en t s or C an yo u be mo re sp ec if i c ab ou t

e le ct ro n ic d o cu me nt s t ha t m em or i al iz e t he p o li cy yo u t es ti fi e d ab o ut ? A Q A Y es , I b el ie v e so . W ha t do c um en t s ar e t ho se ? I r ec al l s om e ti me i n e ar l y 20 07 , m ay b e in t h e

F eb ru ar y t im e f ra me , a n u mb er o f e -m a il s wi t h Yo u Tu be e xe cu ti v es , m ys el f i nc lu d ed , Ch a d Hu r le y, c o -f ou n de r of t he c om p an y, Om id K o rd es t an i, w h o at th e ti m e wa s - - I t hi nk h i s ti t le w as EV P o r SV P o f bu s in es s d ev el o pm en t a t Go og l e, w h er e we di sc u ss ed t h e po l ic y to ma ke ou r c on te nt id en t if ic at i on s y st em , i nc lu d in g au d io i de nt if i ca ti o n to ol s , to ma ke t h os e a va il ab l e to al l c on te nt ow ne r s, r eg a rd le s s of c o mm er c ia l pa r tn er s hi p. I a ls o r ec al l r ig ht ar ou n d in t h at s a me e xc ha ng e d is c us si ng ho w w e ha d m ad e a n of fe r t o V ia co m t o ut il i ze a u di o id e nt if i ca ti on te ch n ol og ie s , an d , in f ac t, t h e fa c t th at Vi ac o m wo ul d b e t he v er y f ir s t c om pa ny to u t il iz e t he se to ol s, th e a ud io i de nt if i ca ti o n to ol s m or e s pe ci f ic al l y. Q S o an d w it h r eg ar d t o th e o ff er to V i ac om y o u

j us t te s ti fi e d ab ou t , wa s t ha t a ls o c ap tu re d i n a n

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

57 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:31:43 11:31:45 11:31:49 11:31:52 11:31:54 11:31:55 11:31:58 11:32:02 11:32:07 11:32:11 11:32:14 11:32:20 11:32:25 11:32:32 11:32:36 11:32:42 11:32:44 11:32:48 11:32:50 11:32:50 11:32:53 11:32:56 11:32:59 11:33:03 11:33:03
e -m ai l? A Q Y es . A nd d o y ou h a ve t he e- ma i ls t ha t y ou ju st

t es ti fi e d ab o ut i n y ou r p os se ss i on ? M R. K RA M ER : s pe cu la t io n. T HE W IT N ES S: I 'm no t su r e. I 'v e mi g ra te d Ob je ct i on . Ca ll s f or

e -m ai l s ys te m s a nu m be r o f ti me s , bu t I d o r ec al l t he c ha in o f e -m a il s di s cu ss i ng t hi s p ol i cy a nd th at au di o i de nt if i ca ti o n te ch n ol og y s ho ul d b e a va il ab l e to p ar tn er s a nd no n- pa r tn er s a li ke , t ha t w e ha d m ad e a n o ff er t o V ia c om i n a nd a r ou nd t h e Fe b ru ar y t im e f ra me t o Mr . C ah an to u t il iz e t he se t o ol s, an d th a t we ha d -t ha t Vi a co m w ou ld a c tu al l y be t h e fi r st c om p an y t o u ti li ze th es e t oo ls , e ve n a he ad of t h e co mp a ni es th at i ni ti al l y he l pe d us bu il d t he s y st em , w hi ch is W a rn er M us ic G r ou p a nd a co up le of t he ot he r r ec or d l ab e ls . S o th at ' s wh a t I r ec al l. B Y MR . W IL KE N S: Q W he n is th e l as t ti m e yo u s aw t h es e e -m ai ls ? M R. K RA M ER : Ob je ct i on . In st ru c ti on no t to

a ns we r t o th e e xt en t i t d is cl os e s co m mu ni ca t io ns wi th c ou ns el an d c ou ns el ' s wo r k pr od u ct . B Y MR . W IL KE N S: Q W he n is th e l as t ti m e yo u s aw t h es e e -m ai ls ?

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

80 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:06:06 13:06:08 13:06:10 13:06:12 13:06:12 13:06:12 13:06:16 13:06:20 13:06:23 13:06:26 13:06:29 13:06:32 13:06:34 13:06:39 13:06:44 13:06:51 13:06:54 13:06:57 13:06:59 13:07:03 13:07:06 13:07:08 13:07:11 13:07:13 13:07:15
a lr ea dy . B Y MR . W IL KE N S: Q A nd j us t f or cl ar if i ca ti o n is t h at c o rr ec t, M R. K RA M ER : Ob je ct i on . Be yo nd th e s co pe ;

i t' s as k ed a n d an sw e re d. T HE W IT N ES S: I t h in k I' v e an sw e re d t ha t

t ha t it wa s i n Fe b ru ar y o f '0 7 a ft er ne go ti a ti on s h ad b ro ke n d ow n, wa s it pa rt of a cl ai m- y ou r- co n te nt to ol t ha t au d io f i ng er pr i nt in g w as o f fe re d ? M R. K RA M ER : Ob je ct i on . Be yo nd th e s co pe ;

a sk ed a n d an s we re d, an d t he q ue s ti on is v ag u e. T HE W IT N ES S: A s I t hi nk I' ve al re ad y a ns we r ed

t hi s, t h at t h e cl ai m -y ou r -c on te n t to o l wa s i nc or po r at in g a ud io fi ng e rp ri nt i ng , a nd t ha t w as pa rt o f th e o ff er th at we m ad e t o M r. C ah a n af t er t he n eg ot ia t io ns br ok e d ow n. M R. W IL K EN S: O ka y. I h a ve - - I 'l l j us t n ot e

f or t he re co r d fo r n ow I do n' t h av e a ny f u rt he r q ue st io n s, p e nd in g w he th e r Mr . K ra me r h as r e di re c t, a nd I o bv io u sl y n ot e fo r t he re co rd th e v ar io us i ns tr uc t io ns no t to an sw e r an d t he d i sa gr ee m en t t ha t we h av e ab o ut t h e sc op e o f t hi s de p os it i on . B ut w it h t ha t I 'l l t ur n t hi ng s o ve r t o th e c la ss p l ai nt i ff s. T HE V ID E OG RA P HE R: T he t i me i s 1 :0 6. O ff th e

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

81 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:07:20 13:07:20 13:07:45 13:07:47 13:07:48 13:07:48 13:07:48 13:07:51 13:07:55 13:07:59 13:08:00 13:08:03 13:08:10 13:08:10 13:08:12 13:08:15 13:08:17 13:08:21 13:08:22 13:08:24 13:08:26 13:08:29 13:08:32 13:08:33 13:08:33
a ns we r? B Y MR . G AL DS T ON : Q I b el ie v e th e q ue st i on i s a ns we r ab le in i ts B Y MR . G AL DS T ON : Q M r. M ax c y, I in tr od u ce d m ys el f t hi s m or ni ng , r ec or d. E XA MI NA T IO N r ec or d. ( Di sc us s io n o ff t he re co r d. ) T HE V ID E OG RA P HE R: T he t i me i s 1 :0 6. O n t he

b ut I 'l l t el l y ou fo r yo u r ow n b en ef i t th at I' m B en ja mi n G al d st on a n d I r ep re se n t th e c la ss pl ai n ti ff s i n th e c la ss ac ti on . I j us t h av e a f ew fo ll ow u p qu es t io ns fo r yo u . S ir , be t we en 20 06 a n d th e p re se n t ha s Y ou Tu b e a s a m at te r o f po l ic y ma d e an y f ea tu r es a va i la bl e t o c on te nt pa rt n er s bu t n ot to n on - co nt e nt p ar t ne rs , o th er t ha n th e b an n er t es t im on y y ou p r ov id e d? M R. K RA M ER : Ob je ct i on . Th at c o ve rs a

t re me nd o us a m ou nt o f w ha t w e co v er ed th is m o rn in g . Y ou m ea n p ut t in g as i de w h at h e t es ti f ie d to p re vi ou s ly ? M R. G AL D ST ON : T HE W IT N ES S: Co rr e ct . T ha t' s a p r et ty b r oa d q ue st io n .

D o yo u h av e s pe ci fi c a re a s yo u' d l ik e m e to

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

82 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:08:35 13:08:38 13:08:39 13:08:42 13:08:46 13:08:50 13:08:53 13:08:53 13:08:56 13:08:59 13:09:02 13:09:05 13:09:13 13:09:14 13:09:17 13:09:19 13:09:27 13:09:36 13:09:42 13:09:46 13:09:50 13:09:54 13:10:00 13:10:02 13:10:05
c ur re nt fo rm . Is th er e s om et hi n g in pa rt ic u la r a bo ut

t he q ue s ti on th at - A I t hi nk it 's fa ir ly ab so l ut e. Y ou 'r e s ay in g

a ny f ea t ur es .

I' m j us t t ry in g t o fi g ur e ou t h ow to

h el p an s we r t ha t qu e st io n f or y o ur b e ne fi t. I s th er e a ny t hi ng y o u wa n t me t o c ov e r s pe ci fi c al ly ? Q W el l, s i r, I do n' t k no w a ll o f t he f e at ur es

t ha t Yo u Tu be ha s of f er ed to c on t en t p ar tn er s o r n on -c on t en t p ar tn er s b et w ee n 20 0 6 an d t he p r es en t , so I n ee d to st ar t w it h t hi s g en er al qu es t io n, w h et he r t he re a re a ny fe at u re s ot h er t h an t he te st i mo ny y o u pr o vi de d t hu s fa r t ha t Y ou Tu b e pr o vi de d t o co n te nt p a rt ne r s th at i t di d n ot p r ov id e t o no n -c on te n t pa r tn er s a s a m at te r o f po li c y? A I b el ie v e my te st im o ny t h is m or n in g d is cu ss e d

m on et iz a ti on , s up po r t, a n d pr om o ti on a l ca pa b il it i es . T o my kn ow le d ge I do n' t b el ie ve th er e 's a ny th in g o ut s id e of th os e t hr ee ca te g or ie s t ha t w e w ou ld - - t ha t w e h av e pr o vi de d, no t t ha t I r ec al l . m ea n ob v io us l y I do a lo t o f t hi ng s a t Yo u Tu be s o - Q S ur e. W el l, be tw ee n 2 00 6 a nd t h e pr e se nt h a s I

Y ou Tu be as a ma tt er of p o li cy m a de a n y co nt e nt v er if ic a ti on te ch no l og ie s o r to o ls a v ai la bl e t o c on te nt p ar tn er s t ha t i t ha s n ot ma de a v ai la b le t o n on -c o nt en t

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

83 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:10:09 13:10:10 13:10:11 13:10:15 13:10:30 13:10:33 13:10:38 13:10:44 13:10:50 13:10:56 13:11:02 13:11:06 13:11:10 13:11:12 13:11:17 13:11:19 13:11:24 13:11:24 13:11:28 13:11:30 13:11:33 13:11:38 13:11:41 13:11:42 13:11:43
v ag ue . T HE W IT N ES S: I 'm th in ki n g. p ar tn er s ? M R. K RA M ER : Ob je ct i on t o t he q u es ti o n as

T he p ol i ci es th at w e 'v e h ad i n p la ce , a s I s ai d, s i nc e e ar ly o n w er e t o pr o vi de ou r co n te nt i de nt if i ca ti o n te ch n ol og i es t o a ny c o py ri gh t h ol d er . a ls o te s ti fi e d to t h e fa c t th at in 2 0 06 a nd ea rl y 2 00 7 w e we re de ve l op in g a ud io fi ng er p ri nt i ng t ec h no lo g ie s u si ng A u di bl e M ag ic as o u r pa rt n er , b ut t ha t p ro d uc t t oo k so m e ti m e to ro ll o u t, a nd we w e re t e st in g t ha t p ro du ct wi th a ha nd f ul o f p ar tn e rs a t t he t i me , i nc lu di n g Wa r ne r Mu s ic , w ho l it e ra ll y w er e h el pi n g us a rc hi te c t th a t sy st e m. W e th en ro ll e d th at ou t w he n th e s ys t em w as v ia bl e t o pa r tn er s a nd n o n- pa rt n er s a li ke . B Y MR . G AL DS T ON : Q O ka y. S o is it f ai r t o s ay t he n t ha t b et we e n I

2 00 6 an d t he pr es en t , th a t to t h e ex t en t Yo u Tu be ha s h ad t ec h no lo g ie s or to ol s t ha t i t co n si de rs ge ne r al ly v ia bl e, it h a s ma de th os e t oo ls an d t ec hn ol o gi es e qu al ly av ai l ab le t o p ar t ne rs a s t o n on -p ar t ne rs ? M R. K RA M ER : b ac k, p l ea se ? ( Re co rd re ad by t he co ur t r ep or t er a s f ol lo w s: Ha ng on . C a n I h av e th a t on e

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

84 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:11:43 13:11:43 13:11:43 13:11:43 13:11:43 13:11:43 13:12:01 13:12:03 13:12:07 13:12:09 13:12:10 13:12:12 13:12:15 13:12:17 13:12:17 13:12:21 13:12:23 13:12:28 13:12:32 13:12:37 13:12:40 13:12:44 13:12:47 13:12:47 13:12:48
q ue st io n . " Q: S o is i t f ai r t o sa y t he n t ha t b et we e n

2 00 6 an d t he pr es en t , th a t to t h e ex t en t Y ou Tu be ha s h ad t ec h no lo g ie s or to ol s t ha t i t c on si de r s ge n er al ly vi ab l e, i t h as m a de t ho s e t oo ls a n d te c hn ol og i es e q ua ll y a va il a bl e to p ar tn er s a s t o no n- p ar tn e rs ?" ) M R. K RA M ER : So t h at q ue s ti on i s b ey o nd t he

s co pe ; i t ca l ls f or sp ec u la ti on . Y ou c an an sw e r th e q ue st i on i f y ou c a n an sw e r t he q ue s ti on . T HE W IT N ES S: S o I j us t - - I j us t wa n t to ma ke

s ur e I' m c le a r on wh ic h t ec hn ol o gi es an d wh i ch t o ol s y ou 'r e r ef er r in g to . B Y MR . G AL DS T ON : Q S ur e. L et 's se e if we c a n be m o re p r ec is e,

a nd I do w an t t o c la ri fy th at I' m sp e ak in g a s a m at te r o f po li c y, a n d I w an t to kn ow wh et he r i t' s a f ai r s ta te me n t th a t be tw e en 2 0 06 t o t he p r es en t t o th e e xt en t Y ou Tu b e ha s h ad c o nt en t v er if i ca ti on t ec hn ol o gi es th at i t d ee m s vi ab l e, t h at a s a m at t er o f p ol ic y Y ou Tu b e ha s m ad e t ho se s a me t e ch no lo g ie s e qu al ly a va il ab l e to pa rt ne r s as it h as to n o n- co nt e nt p ar tn er s ? M R. K RA M ER : I' ll ob je ct to t he fo rm of t h e

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

85 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:12:57 13:13:00 13:13:08 13:13:09 13:13:15 13:13:20 13:13:22 13:13:25 13:13:30 13:13:35 13:13:35 13:13:36 13:13:40 13:13:41 13:13:43 13:13:47 13:13:50 13:13:52 13:13:55 13:13:55 13:13:57 13:13:57 13:14:05 13:14:12 13:14:16
T HE W IT N ES S: S o i t is o u r ge n er al p o li cy , a s

I 'v e sa i d be f or e, t h at t h e to ol s b e a va il ab l e to al l c op yr ig h t ho l de rs . Ob vi o us ly t h es e t oo ls a n d

t ec hn ol o gi es ta ke t i me t o d ev el o p, t e st a nd ro ll ou t so I 'm s ur e t he r e' s be e n si t ua ti on s a s w e' re t e st in g a nd r ol li ng ou t t he se t o ol s w he re w e 'r e w or ki ng wi th p ar tn er s w he r e we h a ve a fo rm al re la t io ns hi p a nd t he y' re he lp i ng u s t o bu i ld t he sy st e m, b ut ag ai n , on ce t he s ys t em w o rk s, w e r ol l i t ou t t o e ve ry bo d y. B Y MR . G AL DS T ON : Q A c or re ct . Q O ka y. A nd w h en y ou sa y i t' s "o u r ge n er al E qu al ly ? T o my k n ow le d ge I b e li ev e t ha t i s -- th at i s

p ol ic y, " b et w ee n 20 0 6 an d t he p r es en t w as t h at g e ne ra l p ol ic y m em or i al iz ed an yw h er e at Yo uT u be ? M R. K RA M ER : As ke d a nd a n sw er ed , I t h in k. A nd

i t' s be y on d t he s co p e, I th in k, bu t g o ah ea d . B Y MR . G AL DS T ON : Q a bo ut . A W el l, I -- I ca n te l l yo u t ha t i n ea r ly 2 00 7 O th er t h an t h e e- ma i ls t h at y ou ' ve t e st if ie d

t he re w a s ob v io us ly a lo t o f co n ve rs a ti on b a ck a n d f or th , a nd l a te 2 00 6 a s w el l, i n 2 00 6 , ab ou t h ow we w ou ld r o ll t h es e to o ls o u t, a nd th er e w er e s om e I t hi nk

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

86 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:14:21 13:14:23 13:14:28 13:14:33 13:14:37 13:14:41 13:14:48 13:14:48 13:14:49 13:14:52 13:14:55 13:14:59 13:15:07 13:15:14 13:15:18 13:15:20 13:15:22 13:15:26 13:15:30 13:15:35 13:15:39 13:15:43 13:15:46 13:15:50 13:15:54
v ar io us op in i on s on wh et h er i t w ou ld be m or e a pp ro pr i at e a nd f or go od re as on s t o u ti li ze th es e t oo ls j us t fo r p ar t ne rs , r ea so n s fo r m ea ni n g ho w w ou ld yo u k no w wh o t hi s c om pa n y is , w ha t k in d o f re co u rs e w ou ld y ou h av e i f t he c o mp an y u se d th e se v e ry p ow e rf ul to ol s i na pp ro p ri at e ly ? H av in g s ai d t ha t, t h er e i s a lo t o f d eb at e t ha t oc c ur s a t Go og l e. w or ks . I t' s th e w ay ou r c ul tu re

Pe op l e de ba t e th i ng s ba c k an d f or th . B ut h av i ng s a id a ll th at , t he r e al it y i s th a t

t he p ol i cy w a s to ha ve t h es e to o ls a v ai la bl e t o a ll p ar tn er s , an d , in f a ct , I t hi nk -- I re ca ll a mo r e s pe ci fi c e xa m pl e of th is th at m a y he l p yo u i n wh i ch E ri c Sc h mi dt in e ar l y 20 0 7 -- t h e re a so n wh y - - I 'l l t el l yo u w hy I re c al l th i s. I n ea rl y 2 00 7 E ri c S ch mi d t ac tu a ll y m ad e a p ub li c s ta te m en t ab o ut t h is s ay i ng t h at w e w ou ld be r ol li ng ou t a ud io i d en ti f ic at io n t ec h no lo gi e s as pa rt o f ou r p or tf o li o of co py r ig ht i d en ti f ic at io n t oo l s, a nd t ha t th e se t e ch no lo g ie s w er e ha r d to de ve lo p s o w e we re w or ki ng -- w o rk in g h ar d t o ge t t ha t t o ro ll ou t, an d t ha t th e t oo l s wo ul d b e a va il ab l e to ev er yb o dy , p ar tn er s a nd no n- pa r tn er s , an d t he r e as on w h y I r ec al l t ha t is be ca u se I su bs eq u en tl y g ot a so me wh a t ne r vo us o r pa ni c ke d p ho ne c a ll f r om V an c e, a n d I ca n n ev e r

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

87 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:16:00 13:16:02 13:16:04 13:16:09 13:16:12 13:16:15 13:16:18 13:16:21 13:16:25 13:16:28 13:16:30 13:16:33 13:16:33 13:16:38 13:16:46 13:16:48 13:16:50 13:16:52 13:16:54 13:17:00 13:17:00 13:17:02 13:17:07 13:17:13 13:17:20
w el l. T HE W IT N ES S: t o a s pe ci fi c d oc um e nt . Y ea h, I th i nk - - I c an ' t po i nt I ca n t el l y ou t h at t he p ro no un c e hi s l as t n am e c or re ct l y. Q A I ke zo ye ? I ke zo ye at A u di bl e M ag ic af te r M r. S c hm id t

m ad e th a t an n ou nc em e nt p u bl ic ly sa yi n g, " Ge e z, C h ri s, w ha t' s t hi s m ea n fo r o ur re la ti o ns hi p a nd t h e lo a d th at t hi s wi l l pl a ce o n A ud ib l e' s sy s te ms ? " S o I d on 't k n ow a n y ot he r b et te r w ay to d es cr ib e i t e xc ep t h av in g o ur C E O pu b li cl y s ta te th at t hi s is ou r p ol ic y a nd t h is w ou l d be ou r p ra ct ic e . Q O ka y. A nd I ap pr ec i at e t he i nf o rm at i on , bu t

m y qu es t io n i s a l it tl e m or e sp e ci fi c , an d I w an t t o be p re ci se . O th er t h an t h e pu bl i c ex p re ss io n t ha t y ou r ef er re d t o w he re M r . Sc h mi dt m a de s o me d is c us si o n an d y ou r pr i or t e st im on y , is th er e a d oc u me nt a t Y ou T ub e t ha t me m or ia l iz es t h e ge n er al p o li cy th at y o u' ve t es ti fi e d ab o ut ? M R. K RA M ER : I' ll ob je ct as b ey o nd t h e sc op e . C al ls f o r sp ec u la ti o n as

Y ou c an an sw e r.

i nd iv id u al s r es po ns i bl e f or s et t in g t ha t po l ic y w er e m ys el f, Da vi d E un , Z ah av a h Le vi n e, a n d ob vi o us ly we c om mu ni c at ed th at t o M r. Sc hm id t , or I sh ou l d sa y

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

88 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:17:24 13:17:26 13:17:26 13:17:28 13:17:32 13:17:34 13:17:37 13:17:41 13:17:47 13:17:49 13:17:49 13:17:51 13:17:54 13:17:57 13:18:01 13:18:04 13:18:04 13:18:07 13:18:08 13:18:10 13:18:12 13:18:14 13:18:16 13:18:19 13:18:21

D r. S ch mi dt . M R. K RA ME R: T HE W IT NE SS : Yo u s ho ul d. I sh ou ld b ec au s e he m ay r ea d

t hi s, a nd s o I a po lo gi ze , Dr . S ch mi dt - - an d M r. K or de st an i. S o we c om mu ni ca t ed t ha t, b ut we w er e th e bo d y r es po ns ib le f or de ve lo pi ng a n d im pl em en ti ng th at p ol ic y. f or ma l -B Y MR . GA LD ST ON : Q Th at 's h e lp fu l. A s a me mb er o f t he b od y re sp o ns ib le f or d ev el op in g an d f or ma li zi ng t h e po li cy , ca n y ou t el l me w he th er t he re i s a ny m em or ia l iz at io n or d oc u me nt s pe ci fi ca ll y ex p re ss in g th at po li cy ? A I -M R. K RA ME R: c al ls f or s pe cu l at io n. Y ou c an a ns we r. M R. G AL DS TO N: I d is ag re e wi t h th at . H e ju s t Ob j ec ti on . B ey o nd t he s co pe ; So I do n' t kn ow w he t he r th er e wa s a m or e

t es ti fi ed h e wa s a m em be r of th e bo dy t ha t w as r es po ns ib le f or de ve lo pi ng a n d im pl em en ti ng th e p ol ic y. So w ho be tt er t o as k ? M R. K RA ME R: It ' s so me on e el s e wh o wa s a

p ar ti ci pa nt i n t ha t gr ou p th a t se nd s an e -m a il s ay in g

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

Schapiro Exhibit 47

1

UN IT ED S TA TE S DIS TR IC T CO UR T FO R TH E SO UT HE RN DI ST RI CT O F NEW Y OR K

VI AC OM I NT ER NA TIO NA L, I NC ., C OME DY PA RT NE RS , CO UN TRY M US IC . TE LE VI SI ON , IN C., P AR AM OU NT PI CT UR ES C OR PO RAT IO N, a nd B LA CK EN TE RT AI NM EN T TEL EV IS IO N, L LC ,

) ) ) ) ) ) Pl ai nt if fs , ) ) vs . ) N O. 0 7- CV -21 03 ) YO UT UB E, I NC ., YO UT UB E, L LC , ) an d GO OG LE , IN C., ) ) De fe nd an ts . ) __ __ __ __ __ __ __ ___ __ __ __ __ __ __ ___ __ _) ) TH E FO OT BA LL A SSO CI AT IO N PR EM IER ) LE AG UE L IM IT ED , B OU RN E CO ., e t a l. ,) on b eh al f of t hem se lv es a nd a ll ) ot he rs s im il ar ly si tu at ed , ) ) Pl ai nt if fs , ) vs . ) N O. 0 7- CV -35 82 ) YO UT UB E, I NC ., YO UT UB E, L LC , and ) GO OG LE , IN C. , ) ) De fe nd an ts . ) __ __ __ __ __ __ __ ___ __ __ __ __ __ __ ___ __ _) VI DE OT AP ED D EP OSI TI ON O F MA TT HEW L IU SA N FR AN CI SC O, CA LI FO RN IA FR ID AY , NO VE MB ER 13 , 20 09 JO B NO . 17 82 6

2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

N OV EM BE R 13 , 20 0 9 9 :0 5 a. m.

V ID EO TA PE D DE PO S IT IO N OF M AT T HE W LI U, S HE AR MA N & ST ER L IN G, 5 25 M ar k et S tr ee t, S an F ra nc is co , C al if or ni a, p u rs ua nt t o no ti c e, b ef or e AN DR EA M . I GN AC IO H OW A RD , CL R, C CR R, RP R, C SR L ic en se N o. 98 30 .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

A P P E A R A N C E S:

FO R THE P LAI NTI FF S V IA COM I NTE RNA TI ONA L INC .: JE NN ER & BLO CK, L LP By : MI CH AEL DE SA NCT IS , E sq . SA RA H A . MAG UIR E, Es q. 10 99 Ne w Yor k A ve nue , NW, S uit e 9 00 Wa sh ing to n, D.C ., 20 00 1 (2 02 ) 6 37 -63 57 sm ag uir e@ jen ner .c om

FO R THE L EAD PL AI NTI FF S A ND PR OSP EC TIV E CLA SS : BE RN STE IN LI TOW IT Z B ER GER & GR OSS MA NN LL P By : BE NJ AMI N G LA DST ON , E sq .

12 48 1 H ig h B luf f Dri ve , S ui te 300 Sa n Die go , C ali fo rni a 921 30 -31 88 (8 58 ) 7 20 -31 88 b eng @b lbg la w.c om

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

APPEARANCES

( Co nt in ue d. )

F OR T HE D EF EN DA NT S YO U TU BE , IN C. , YO UT UB E, LL C an d G OO GL E, I NC .: M AY ER B RO WN , LL P B y: JO HN M AN CI NI , Es q . B RI AN W IL LE N, E sq . 1 67 5 Br oa dw ay N ew Y or k, N ew Y or k 10 0 19 ( 21 2) 5 06 -2 14 6 b wi ll en @m ay er .c om

A LS O PR ES EN T: A DA M L. B AR EA , Li ti ga t io n Co un se l, G oo gl e K EL LY T RU EL OV E, C on su l ta nt K EN R EE SE R, V id eo gr ap h er .

- -- oO o- --

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 10:20:20 10:20:23 10:20:26 10:20:27 10:20:35 10:20:41 10:20:41 10:20:42 10:20:45 10:20:48 10:20:50 10:20:51 10:20:52 10:20:57 10:20:57 10:21:05 10:21:07 10:21:10 10:21:12 10:21:27 10:21:35 10:21:37 10:21:39 10:21:41

L IU , MA TT HE W p ro je ct s in t he Sa nt a Mo ni ca of fi ce . Q A Q O ka y. Do yo u kn ow w hy i t 's c al le d Fa t C at ?

I d o no t k no w. O ka y. Ca n y ou l oo k to t h e po rt io n of th e

e -m ai l th at s ta r ts " On 7 /3 1/ 0 7, M at th ew L iu wr ot e. " D o yo u se e th at ? A Q k no w, W hy i s th at ? M R. M AN CI NI : i ts el f. T HE W IT NE SS : 2 00 7, . M S. M AG UI RE : A . Q O ka y. Go i ng d ow n a fe w l in es , wh at d o es i t Q. Wh at k in d o f op po rt un it y? Y e ah , at t hi s t im e in A ug us t o f O b je ct io n; d oc u me nt s pe ak s fo r I d o se e t ha t. I n th e fi r st p ar ag ra ph , y ou s ay , "A s y ou "

W e sa w it as a n

m ea n th at , qu ot e , "i mp ro vi ng ta rg et in g (a nd c on se qu en tl y pe r fo rm an ce )" ? M R. M AN CI NI : M S. M AG UI RE : S o rr y. Wh er e i s th at ?

I t 's - - it 's t h e se co nd

s en te nc e th at b e gi ns " No w th a t we a re v er y c lo se t o

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

54 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 10:21:43 10:21:43 10:21:44 10:21:45 10:21:46 10:21:50 10:21:53 10:21:57 10:21:59 10:22:02 10:22:05 10:22:07 10:22:07 10:22:15 10:22:17 10:22:18 10:22:19 10:22:23 10:22:26 10:22:27 10:22:29 10:22:44 10:22:47 10:22:54

L IU , MA TT HE W h av in g fu nc ti on a l un it s in D o ub le cl ic k. " M R. M AN CI NI : s en te nc e? M S. M AG UI RE : U h -h uh . O h , in t he m id d le o f th at

T he n it s ay s "t h e br un t of f u tu re w or k wi ll b e in i mp ro vi ng ta rg et in g (a n d co ns eq ue nt ly p er fo rm an ce ) to ma ke t he P VA a mo re v ia bl e u ni t. " Q W ha t do es th at m ea n, t ha t " im pr ov in g

t ar ge ti ng ( an d c on se qu en tl y p er fo rm an ce ) wi l l ma ke t he P VA a m or e vi ab l e un it "? M R. M AN CI NI : i ts el f. T HE W IT NE SS : Y e ah , I -- w ha t - - wh at i s t he I s i t ta rg et in g o r -O b je ct io n; d oc u me nt s pe ak s fo r

p ar t yo u' re a sk i ng a bo ut ? M S. M AG UI RE :

I ' m -- I 'm j us t n ot - - I do n 't

u nd er st an d wh at th at m ea ns . Q W ha t do es -- w hy w ou ld i m pr ov in g ta rg et i ng - -

h ow d oe s im pr ov i ng t ar ge ti ng im pr ov e pe rf or m an ce ? M R. M AN CI NI : T HE W IT NE SS : O b je ct io n to f o rm . S o l et m e re ph r as e th at b et te r .

W ha t we 'r e sa yi n g is - - wh at I me an t by t hi s o r wh at I b el ie v e I me an t by th is s ta te me nt at t hi s t im e is t ha t ad v er ti se rs w ou l d ta rg et v er ti c al s, a nd i f th os e ve rt ic a ls w er e -- i f k ey wo rd s we re -- i f

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

55 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 10:23:00 10:23:07 10:23:10 10:23:16 10:23:24 10:23:28 10:23:39 10:23:44 10:23:49 10:23:50 10:23:55 10:24:00 10:24:05 10:24:10 10:24:15 10:24:17 10:24:17 10:24:24 10:24:27 10:24:31 10:24:34 10:24:46 10:24:49 10:24:54

L IU , MA TT HE W s ea rc h qu er ie s, ex cu se m e, w e re m ap pe d to t h os e v er ti ca ls a t a h ig he r qu al it y , ag ai n, a t ec h ni ca l t er m, t he n we w o ul d -- s or ry . No t we . T h at 's - - th en

t he a d se rv er t h at w as s er vi n g th es e ad s on be ha lf o f a dv er ti se rs t ha t w er e ta rg et i ng t he se v er ti c al s an d w or ki ng w it h Yo u Tu be w ou ld b e d el iv er ed t o p ag es w he re t he s ea rc h qu er y w as m or e re l ev an t -- a ga in , a n i nd us tr y te rm - - r el ev an t is a wa y to d es cr i be - r el ev an ce s pe ak s f or i ts el f. S o th e se ar ch P V As w ou ld b e d el iv er ed t o p ag es w he re t he se ar ch q ue ri e s -- s or ry . I ' m go in g

b ac k an d fo rt h - - wo ul d be d e li ve re d to p ag e s th at w er e mo re r el ev a nt ; an d if t h ey w er e mo re r e le va nt , u se rs w ou ld b e m or e in cl in ed to c li ck o n th e u ni t an d w at ch t he v id eo , a nd I b el ie v e th at 's w ha t w e we re t al ki ng a bo ut w h en w e sa id " p er fo rm an ce ." M S. M AG UI RE : Q O k ay .

W ha t do y o u me an b y "m ak e t he P VA a m o re

v ia bl e un it "? A t ha t. Q S ee t he n e xt s en te nc e th a t sa ys " Th at I d on 't a c tu al ly r em em be r w ha t I me an t b y

t ra ns la te s di re c tl y to m or e b uy s an d mo re $ " ? A Y es , I se e t ha t.

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

56 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 10:24:55 10:24:58 10:24:59 10:25:05 10:25:06 10:25:07 10:25:07 10:25:10 10:25:15 10:25:15 10:25:15 10:25:17 10:25:19 10:25:20 10:25:21 10:25:23 10:25:24 10:25:24 10:25:27 10:25:29 10:25:36 10:25:39 10:25:42 10:25:46

L IU , MA TT HE W Q D oe s th at me an t ha t tr an s la te s to m or e m on ey ? M R. M AN CI NI : i ts el f. T HE W IT NE SS : i n th is c as e. M S. M AG UI RE : Q T h an k yo u. Y e ah , a do ll ar si gn m ea ns m on e y O b je ct io n; d oc u me nt s pe ak s fo r

W hy d oe s i mp ro vi ng t ar ge t in g, w hi ch w e t al ke d

a bo ut e ar li er , i mp ro vi ng t ar g et in g an d co ns e qu en tl y p er fo rm an ce , tr a ns la te s di re c tl y to m or e bu y s an d mo re m on ey ? M R. M AN CI NI : O bj ec ti on t o fo r m. T HE W IT NE SS : Y e ah , so t ha t' s n ot e xa ct ly h o w O b je ct io n; l ac k s fo un da ti on .

I w ou ld p hr as e t ha t ag ai n. M S. M AG UI RE : T HE W IT NE SS : O k ay . T h is i s ki nd o f a n

o ve rs im pl if ic at i on w ha t we 'v e s ai d he re . M S. M AG UI RE : T HE W IT NE SS : O k ay . B u t th er e' s a v ar ie ty o f

r ea so ns w hy a dv e rt is er s us e d if fe re nt p ub li s he rs o f Y ou Tu be , wh ic h Y ou Tu be i s on e p ub li sh er . O t he r

e xa mp le s ar e My S pa ce o r Fa ce b oo k or a ny o th e r bl og s it es , bu t ad ve r ti se rs h av e c er ta in o bj ec ti v es a nd m an y di ff er en t a dv er ti se rs h a ve d if fe re nt o b je ct iv es ,

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W i t. M S. M AG UI RE : A Q Q. H ow wo ul d yo u de sc ri be i t ?

H ow w ou ld I d es cr i be - H ow d oe s th e -- I gu es s ho w do t he e c on om ic s Th e -- an a dv er ti se r wi sh in g t o

o f th is w or k?

p ur ch as e a PV A sl ot , w ha t do t he y pa y fo r? M R. M AN CI NI : O bj ec ti on t o fo rm . s pe cu la ti on . T HE W IT NE SS : Y ea h, I ' m no t su re w ha t yo u O bj ec ti o n; c om po un d qu es ti on . O b je ct io n; i t ca ll s fo r

m ea n by " ec on om ic m od e l" a nd w ha t yo u me an by w ha t t he y pa y fo r? M S. M AG UI RE : Q. W he n a n ad ve rt is er t ar ge t s

a v er ti ca l, d o th ey p a y fo r a ve rt ic al ? M R. M AN CI NI : c al ls f or s pe cu la ti on . T HE W IT NE SS : I 'm n ot ex ac tl y su re w ha t yo u O bj ec ti o n to f or m. Ob je ct io n ;

m ea n by t he q ue st io n, bu t an a dv er ti se r do e s no t pa y f or v er ti ca ls . V er ti c al s ar e a ta rg et in g c ri te ri a.

A dv er ti se rs , in t he c a se o f th e se ar ch P VA , p ay f or s ho wi ng i mp re s si on s of t he ir s ea rc h P VA . M S. M AG UI RE : Q I s ee .

S o ar e th e im pr es s io ns t ie d to t he v er t ic al s? M R. M AN CI NI : O bj ec ti o n to f or m.

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W T HE W IT NE SS : t ha t. M S. M AG UI RE : Q. I s i t co rr ec t th at a n I 'm n ot su re w ha t yo u me an b y

a dv er ti se r -- a m I co r re ct ly s ta ti ng w ha t y ou j us t t ol d me , th at a n ad ve r ti se r se le ct s ve rt ic a ls t ha t t he y wi sh t o ta rg et t h ei r ad s ag ai ns t? a cc ur at e? M R. M AN CI NI : t es ti mo ny . O bj ec ti o n; m is ch ar ac te ri ze s Is th at

O bj ec ti on to f or m. T he w ay I wo ul d st at e it i s

T HE W IT NE SS :

t ha t an a dv er ti se r pa y s to s ho w im pr es si on s o f th ei r s ea rc h PV A. Th er e' s a p ri ce a ss oc ia te d wi t h th at .

T he y ca n ch oo se

M S. M AG UI RE : Q

O ka y.

A nd a n ad ve rt is er ca n ch oo se t o ta rg et --

t he y ca n ch oo se t he ir ta rg et in g cr it er ia t o i nc lu de

?

Ju st p ic ki n g a nu mb er . O bj ec ti o n to f or m. A n ad ve r ti se r ca n

M R. M AN CI NI : T HE W IT NE SS :

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W M S. M AG UI RE : T HE W IT NE SS : O ka y. A nd t he ad ve rt is er c an a ls o

t ar ge t ot he r th in gs a s w el l, l ik e ge og ra ph y , d em og ra ph ic s. M S. M AG UI RE : Q S ur e.

I s it m or e ex pe ns i ve t o ta rg et m ul ti pl e

c ri te ri a, o r is i t al l b as ed o n th e im pr es s io n? M R. M AN CI NI : O bj ec ti on t o fo rm . T HE W IT NE SS : T ha t' s n ot h ow I w ou ld d es cr i be I f it w as O bj ec ti o n; l ac ks f ou nd at io n.

i t, b ut w e di d ha ve a pr ic in g st ru ct ur e. u nt ar ge te d, i t wo ul d b e on e pr ic e. w ha t th at p ri ce i s.

I do n' t r em em be r

I f yo u wa nt ed t o us e v er ti ca l

t ar ge ti ng , th er e wo ul d b e di ff er en t pr ic es if i t wa s f ir st l ev el v er ti ca l, se co nd l ev el v er ti ca l, th ir d l ev el v er ti ca l, a nd t h er e we re a ls o di ff er e nt p ri ce s i f yo u wa nt ed t o do d e mo gr ap hi c an d ge og ra p hi c t ar ge ti ng . M S. M AG UI RE : Q t im es . A Q A O ka y.

Y ou m en ti on ed d em o gr ap hi c ta rg et in g a f ew H av e yo u he ar d o f a to ol c al le d Gi n su ? I h av e he ar d of t h e te rm c al le d Gi ns u. W ha t is G in su ? I a ct ua ll y ne ve r w or ke d on G in su a nd d o n' t

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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LI U, M AT TH EW Q Wh at i s ke yw ord t ar ge ti ng ? MR . WI LL EN : MS . MA GU IR E: O bj ect io n to t he f orm . Q. H ow d oe s a pe rs on us in g

Pr om ot ed V id eo t arg et t he k ey wo rds ? A So - MR . WI LL EN : sp ec ul at io n. TH E WI TN ES S: I -- I wo ul dn 't - - o ka y. O bj ect io n; c al ls f or

An a dv er ti se r ma y d ec id e th at t her e ar e ke yw or ds h e or s he is i nt er es te d i n sh ow in g th e Pr om ot ed V id eo s aga in st . On Y ou Tu be 's s ea rch r es ul ts a nd /or o th er pa rt s of t he s it e, an d th e ad ve rti si ng s ys te ms , ta ke - - oh , th is is g oi ng t o be re al ly - - ca n yo u cl ar if y th e qu es tio n? Ke yw or d ta rg et in g, ag ai n, i s a tra de t er m th at 's - - I ne ed a li tt le b it m ore c on te xt t o an swe r th is q ue st io n. MS . MA GU IR E: Q Ok ay. Ok ay .

Mr . Li u, y ou id en ti fi ed k ey wor d ta rg et in g as

on e of t he t yp es of t ar ge ti ng t hat 's a va il ab le o n pr om ot ed v id eo s. A Q Ye s, t ha t' s cor re ct . I' m ju st a sk ing w ha t th at m ean s, w ha t th at

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W i s. M R. W IL LE N: T HE W IT NE SS : Ob j ec ti on t o th e f or m; c om po un d . S o l et m e cl ar i fy a l it tl e bi t .

S o Pr om ot ed V id e os a ll ow s ad v er ti se rs t o s pe ci fy k ey wo rd s t ha t th ey 'r e i nt er es te d in ha vi ng t he ir p ro mo te d v id eo s sh ow u p a ga in st . M S. M AG UI RE : T HE W IT NE SS : O k ay . T h e -- t he re 's no g ua ra nt ee

t ha t -- f ir st o f f, t he re 's m a ny l oc at io ns t h at t ak e in t he se i np ut s, a n d th er e' s al s o no g ua ra nt ee th at t ho se P ro mo te d Vi de os wi ll e ve r sh o w on a ny o f th o se l oc at io ns , bu t i t' s a cr it er i a th at t he a dv e rt is er i s b as ic al ly e xp re s si ng t ha t on Yo uT ub e' s se ar c h pa ge s, I w ou ld l ik e th e o pp or tu ni ty t o s ho w my P ro mo t ed V id eo s a nd /o r on o th er pa rt s of Y ou T ub e, I w ou ld l i ke m y P ro mo te d Vi de os to s ho w wh en th e ke yw or ds I ' ve t ar ge te d ar e re l at ed t o th e c on te nt o f th os e p ag es . M S. M AG UI RE : Q O k ay . O ka y.

A nd t hi s i s di st in ct f ro m a v er ti ca l

t ar ge ti ng w hi ch we w er e di sc u ss in g ea rl ie r i n th e c on te xt o f PV As ? M R. W IL LE N: T HE W IT NE SS : t ec hn ic al t er m t ha n -Ob j ec ti on t o th e f or m. T h is i s a co mp l et el y di ff er en t

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W M S. M AG UI RE : T HE W IT NE SS : M S. M AG UI RE : Q O ka y. - - ve rt i ca l ta rg et in g. O ka y.

A re a dv er ti se rs l i mi te d in a ny w ay a s t o wh at

k ey wo rd s th ey c an s el e ct ? M R. W IL LE N: s pe cu la ti on ; va gu e. T HE W IT NE SS : t ha t qu es ti on ? M S. M AG UI RE : k ey wo rd t he y wa nt ? T HE W IT NE SS : M R. W IL LE N: T HE W IT NE SS : a k ey wo rd . M S. M AG UI RE : Q O ka y. A n ad ve r ti se r -Ob je ct io n t o th e fo rm . - - an a d ve rt is er c an n ev er b u y C an a n a dv er ti se r bu y an y C an y ou be m or e sp ec if ic w it h Ob je ct io n t o th e fo rm ; ca ll s f or

W ha t' s -- w ha t' s - - ho w sh ou ld I - - ho w

s ho ul d I sa y it ? A H ow s ho ul d I sa y w ha t? Li ke w ha t ar e y ou

a sk in g me ? Q I f it 's i nc or re ct to s ay a n ad ve rt is er bu ys a

k ey wo rd , wh at i s it t h at t he y' re d oi ng i ns t ea d of b uy in g a ke yw or d? M R. W IL LE N: Ob je ct io n t o th e fo rm .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W T HE W IT NE SS : A n a dv er ti se r d oe s a lo t of

t hi ng s wh en w or k in g wi th u s o n Pr om ot ed V id e os . A ga in , th ey a re ta rg et in g -- th ey 'r e se le ct i ng k ey wo rd s th at a r e in te re st in g t o th em . M S. M AG UI RE : T HE W IT NE SS : O k ay . A n d th ey a re - - t he y' re

b as ic al ly s ay in g t ha t wh en a se ar ch p ag e, l e t' s sa y, h as t ha t ke yw or d s ho w up , th e y wo ul d li ke t h e o pp or tu ni ty f or th e ad t o -- or s or ry - - th e P ro mo te d V id eo t o po te nt i al ly s ho w up on t ha t pa ge . M S. M AG UI RE : T HE W IT NE SS : O k ay . T h at 's t he p ri m ar y ex am pl e.

T he re 's o th er e x am pl es o f ot h er p ag es w he re - - wh er e t he s ys te ms a r e ta ki ng t he a d ve rt is er i np ut a s to w ha t k ey wo rd s th e y' re i nt er es te d i n an d s ee in g if t he re is a - - if t h os e Pr om ot ed V i de os a re r el ev an t, a nd t h at 's a t ra de te rm t ha t I ca n g o in to m or e de ta il i f y ou w an t me t o , to t ho se o th e r pa ge s. T he a dv er ti se r n ev er b uy s a k ey wo rd . t ar ge t ke yw or ds th at t he y' re in te re st ed i n. d is ti nc ti on t he r e. M S. M AG UI RE : t ha t. Q Y ou s ay i f t he P ro mo te d V id eo s ar e re l ev an t, O k ay . O ka y. I u nd er st an d T he y T he re 's a

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

131 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:25:46 13:25:48 13:25:50 13:25:52 13:25:58 13:26:05 13:26:14 13:26:20 13:26:29 13:26:32 13:26:35 13:26:37 13:26:44 13:26:46 13:26:50 13:26:53 13:26:55 13:26:56 13:26:59 13:27:01 13:27:01 13:27:02 13:27:08 13:27:14

L IU , MA TT HE W t ha t' s a tr ad e w or d th at y ou ca n go i nt o. C an y ou g o in to th at , pl ea se ? M R. W IL LE N: T HE W IT NE SS : Ob j ec ti on t o th e f or m. S o i n th e wo rl d o f ad ve rt is in g ,

" re le va nt " ha s v er y sp ec if ic me an in gs , bu t w ha t I' m t ry in g to d es cr i be i s th at o n t ha t pa ge , th e re i s so me s or t of p ag e co n te nt , an d th e P ro mo te d Vi de o , th e c on te nt o f th at Pr om ot ed V id e o is r el ev an t, an d us in g m or e la ym an 's t e rm s, t hi s is no t a te ch ni ca l d ef in it io n, s om e wh at r el at ed to t he c on te nt on t ha t p ag e. M S. M AG UI RE : Q. Di d yo u sa y t he P ro mo te d

V id eo i s, i n la y ma n' s te rm s, re la te d to t he co nt en t on t he p ag e? Is th at w he re t he li nk i s? Ho l d on .

M R. W IL LE N:

O bj ec ti on t o th e e xt en t it m i sc ha ra ct er iz es t he p ri or t es ti m on y. T HE W IT NE SS : A r e yo u as ki ng to c la ri fy - -

w ha t -- w ha t ar e y ou a sk in g? M S. M AG UI RE : Q. Ye ah , I' m a sk in g if t ha t' s

i na cc ur at e; i s t ha t wh at - - i s th at w ha t yo u s ai d? D id y ou s ay t ha t t he P ro mo te d V id eo i s re l - r el at ed i n la ym a n' s te rm s to th e co nt en t of th e pa ge ? A L et m e ad d a l it tl e mo re de ta il .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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L IU , MA TT HE W W ha t I me an b y t ha t -- " re la t ed " is s ti ll n o t t he b es t wo rd . T he - - a mo re ac cu ra te w ay o f d es cr ib in g th i s i s th at t he G oo g le A d sy st em s l oo k at t he c o nt en t of t he p ag e wh er e w e ma y po te nt i al ly b e sh ow in g P ro mo te d V id eo s. M S. M AG UI RE : T HE W IT NE SS : O k ay . I t h as s om e un d er st an di ng o f

w ha t th at c on te n t mi gh t be . M S. M AG UI RE : T HE W IT NE SS : O k ay . I t a ls o un de rs t an ds w ha t

k ey wo rd s an d/ or pl ac em en t th e a dv er ti se r ha s c ho se n as t ar ge ts , an d fr o m th er e th e a d sy st em s ha ve ce rt ai n d et er mi na ti on s a s to w he th er or n ot t he P ro m ot ed V id eo s ho ul d sh ow o n t ha t pa ge b as e d on w ha t th e a d sy st em a lg or it hm ic al ly th in ks r el ev a nt , an d re le va n t be in g w ha t I de sc ri be d a s re la te d. I t' s re al ly a ve ry

c om pl ex s et o f c ri te ri a th at ' s wi th in t he a d s ys te ms . M S. M AG UI RE : t ha t. Q T he k ey wo r ds , is - - is t h er e a me nu o f O k ay . I t hi nk I un de rs ta nd

k ey wo rd s th at p e op le c ho os e f ro m, o r ar e th e y -- d o -d oe s a us er s pe s - - an a dv er t is er , ex cu se m e , sp ec if y a ny k ey wo rd t he y t hi nk o f?

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

133 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 13:28:36 13:28:38 13:28:40 13:28:41 13:28:42 13:28:43 13:28:49 13:28:52 13:28:53 13:28:58 13:29:00 13:29:04 13:29:04 13:29:10 13:29:15 13:29:17 13:29:37 13:29:50 13:29:56 13:29:59 13:30:02 13:30:06 13:30:10 13:30:20

L IU , MA TT HE W M R. W IL LE N: Ob je ct io n t o th e fo rm ; va gu e a s

t o ti me ; am on g ot he r t hi ng s it 's v ag ue a s t o. T HE W IT NE SS : Y ea h.

Y ou m ea n to da y? M S. M AG UI RE : T HE W IT NE SS : Y ea h. A dv er ti s er s -- a dv er ti se rs c o me

u p wi th t he k ey wo rd s t ha t th ey 'r e in te re st e d in t ar ge ti ng . M S. M AG UI RE : A Q. T he m se lv es ?

A dv er ti se rs c om e u p wi th i t th em se lv es .

T he re a re c as es w he re th ey w or k wi th G oo gl e t ea ms - Q A O ka y. - - to h el p -- h el p d et er mi ne w ha t th os e

k ey wo rd l is ts a re a nd wh et he r or n ot t he - u lt im at el y, t ho ug h, t h e ad ve rt is er i s ma ki ng th e d ec is io n as t o wh at k e yw or ds t o ta rg et . Q C an a n ad ve rt is er ch oo se a ny w or d? So ca n --

l et m e th in k ab ou t ho w t o as k th is . D oe s th e ke yw or d ha ve to b e so me ho w re la te d t o th e vi de o th at I 'm tr yi ng t o pr om ot e in la ym en 's t er ms u si ng t he w or d " re la te d" ? M R. W IL LE N: T HE W IT NE SS : t he v id eo "? Ob je ct io n t o th e fo rm ; va gu e. W ha t do yo u me an b y "r el at ed to

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

Schapiro Exhibit 48

1
U NI TE D S TA T ES D I ST RI CT CO UR T F OR T H E SO U TH ER N D IS TR I CT O F N EW YO RK A TT OR N EY S E YE S O NL Y V IA CO M I NT E RN AT I ON AL I N C. , C OM ED Y P AR TN E RS , C OU NT R Y MU SI C T EL EV I SI ON , I NC . , PA RA M OU NT P IC TU R ES C O RP OR A TI ON , a nd B L AC K E NT ER T AI NM E NT T E LE VI SI O N, L L C, P la in t if fs , v s. Y OU TU B E, I N C. , Y OU TU BE , L LC , a nd G O OG LE , I NC . , D ef en d an ts . _ __ __ _ __ __ _ __ __ _ __ __ __ _ __ __ _ __ __ _ _ T HE F O OT BA L L AS S OC IA TI O N PR E MI ER L EA GU E L IM I TE D, BO UR NE CO ., et a l . o n be h al f o f th e ms el ve s a nd al l o th er s s im i la rl y s it ua t ed , P la in t if fs , v s. Y OU TU B E, I N C. , Y OU TU BE LL C, an d G OO GL E , IN C ., D ef en d an ts . _ __ __ _ __ __ _ __ __ _ __ __ __ _ __ __ _ __ __ _ _ ) ) ) ) ) ) ) C as e N o 1: 0 7C V0 2 10 3 ) ) ) ) ) ) ) ) ) ) C as e N o. 0 7 CV 03 5 82 ) ) ) )

D ep os i ti on of V A RU N KA C HO LI A P al o A lt o, Ca li f or ni a F ri da y , Ja n ua ry 8, 2 01 0

J OB N O . 18 5 44

VARUN KACHOLIA - ATTORNEYS EYES ONLY 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
V ID EO T AP ED DE P OS IT I ON O F V AR U N KA C HO LI A , h el d a t th e o f fi ce s o f W il so n S on s in i G oo d ri ch & R os a ti , 6 01 So ut h C al i fo rn i a Av e nu e, Pa l o Al t o, C al if o rn ia , p u rs ua n t to N ot i ce b e fo re Pe p pi na Ra yn a J an ua r y 8, 20 1 0 9 :3 5 a .m .

T ho mp s on , C er t if ie d S ho r th an d R ep o rt er of th e S ta te o f Ca l if or n ia .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

VARUN KACHOLIA - ATTORNEYS EYES ONLY 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

A P P E A R A N C E S. FO R TH E VI AC OM PL AI NT IF FS : JE NN ER & B LO CK , L LP By : S AR AH M AG UIR E, E SQ . AL LI SO N CR OW E, ES Q. 10 09 N ew Y or k Ave nu e, N W Su it e 90 0 Wa sh in gt on , DC 2 00 01 20 2. 63 9. 60 00 SM ag ui re @j en ne r.c om FO R TH E CL AS S PLA IN TI FF S: BE RN ST EI N LI TO WIT Z BE RG ER & G ROS SM AN By : BE NJ AM IN G ALD ST ON , ES Q. 12 48 1 Hi gh B lu ff Dr iv e Su it e 30 0 Sa n Di eg o, C al ifo rn ia 92 13 0 85 8. 72 0. 31 88 be ng @b lb gl aw .c om

FO R TH E DE FE ND ANT S GO OG LE /Y OU TUB E: WI LS ON , SO NS IN I, GO OD RI CH & R OSA TI By : M IC HA EL H . R UB IN , ES Q. 65 0 Pa ge M il l Roa d Pa lo A lt o, C al ifo rn ia 94 30 4 65 0. 49 3. 93 00 mr ub in @w sg r. co m AL SO P RE SE NT : WI LL IA M TR UE LO VE AR MA ND O CA RR AS CO, V id eo gr ap he r

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

VARUN KACHOLIA - ATTORNEYS EYES ONLY 171 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:00:00 16:00:00
Q A p ar al le l . Q V e ry g oo d , th a t' s he l pf ul . S im il ar l y, o n t he r i gh t- h an d si d e oc c as io na l ly y ou s ee ad ve r ti se me n ts t h at a re re tu r ne d in re sp o ns e to a q ue ry . An d I 'd as k th e s am e q ue st i on : Is t he r e so m e M R. G AL D ST ON : S o t he re ' s -T h ey d o n ot c o ns ul t e ac h o th er . Th ey wo rk i n (N od s h ea d )

f un ct io n al c o nn ec ti o n be t we en t h e se a rc h fu n ct io n al it y a nd t he ad ve r ti si ng th at ' s re tu r ne d? A I t 's - - d o yo u m ea n a dv er t is in g w hi ch is n ot

P ro mo te d V id e os ? Q A Q C o rr ec t. W h at k in d o f a dv er ti s in g? W e ll , I c an s h ow y ou an e x am pl e i f th a t wo ul d

b e he lp f ul . A Q S u re . O k ay . M R. R UB I N: t he d ep o si ti o n. M R. G AL D ST ON : Si r, I' ll ha nd y o u wh a t' s be e n A ga in , t hi s i s be yo n d th e s co pe of

p re vi ou s ly m a rk ed i n t he de po si t io n o f Su si e R yd e r E xh ib it 13 . ( Pl ai nt i ff s' Ex hi bi t 1 5 m ar ke d f or i de nt if i ca ti o n)

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

VARUN KACHOLIA - ATTORNEYS EYES ONLY 172 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:00:00
Q

16:00:00

M R. G A LD ST O N:

I f yo u w ou ld ju st ta ke a mo m en t

t o lo o k at th at , I w i ll r ep r es en t t o y ou t h at m y q ue st i on s w il l o nl y co n ce rn th e a dv er t is em e nt o n t he r ig ht - ha nd si de . M R. R U BI N: A re yo u d on e wi t h 14 ? I a m d on e wi t h 14 , r ig h t.

M R. G A LD ST O N: M R. R U BI N:

A nd 4? C or re ct . S i r, w ha t i s y ou r q ue st i on h e re ?

M R. G A LD ST O N: T HE W I TN ES S : M R. G A LD ST O N:

I t 's r e al ly th e s am e qu e st io n t ha t I w a s as k in g

a bo ut th e p ro mo t ed v id e os . W he n t he u s er i n pu ts a te rm , i n t hi s c as e E ng li s h Pr e mi er Le ag ue 20 08 , i s t he re fu nc t io na l c on ne c ti on be tw e en t he se ar c h en g in e t ec hn o lo gy an d t he f un ct i on al i ty t h at d is p la ys ad ve r ti si n g on th e r ig ht - ha nd si de ? M R. R U BI N: o f th e d ep o si ti o n. O bj e ct io n, va gu e , ou t si de th e s co pe I' m g oi n g to al lo w t he wi tn e ss t o

a ns we r t o e st ab l is h th a t. T HE W I TN ES S : O k ay . O u r ad v er ti s in g s ys te m i s

a c om p le te l y se p ar at e s ys te m . M R. G A LD ST O N: T HE W I TN ES S : O ka y. I t r un s i nd ep e nd en t o f s ea rc h .

A nd s e ar ch ru ns in de pe n de nt to a d ve rt i si ng .

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

VARUN KACHOLIA - ATTORNEYS EYES ONLY 173 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:00:00 16:00:00
M R. G A LD ST O N: O ka y. W ha t I 'm t r yi ng to

u nd er s ta nd is i f w it hi n t he se ar c h fu n ct io n al it y i s t he re a co m po ne n t wh en a us e r in p ut s a t er m l ik e " En gl i sh P r em ie r L ea gu e 2 00 8 " wh e re t h e se a rc h f un ct i on al i ty s a ys l et ' s go ca pt u re s o me p r om ot e d vi d eo s t ha t a re r e le va n t or re sp on s iv e t o th e se s e ar ch te rm s a nd p u t th e m on th e r ig ht -h a nd s i de m a rg in of t h e s cr ee n . M R. R U BI N: O bj e ct io n, as ke d a nd an sw e re d w it h T he w i tn es s t es t if ie d t ha t

r es pe c t to pr io r e xh ib i t.

t ha t w as n o t th e c as e , an d I 'm n o t go i ng t o a ll o w hi m t o a ns we r t ha t q ue s ti on a g ai n. I t' s w el l o ut si d e th e s co pe of t h e de p os it i on . M r. K a ch ol i a is he re to t es t if y a bo ut se le c ti ng an d r an ki n g vi d eo s i n re sp o ns e t o se a rc h q ue ri e s. t es ti f ie d - M R. G A LD ST O N: f ou nd a ti on a l qu e st io n. M R. R U BI N: L et me f i ni sh . I f th er e 's n o f ou n da ti o ns t o b e I' m j us t g et t in g a y es or M ic ha el , i t' s r ea l ly a H e' s

M R. G A LD ST O N:

l ai d, it 's be yo n d th e s co pe . n o. M R. R U BI N:

L et me f i ni sh t h e ob j ec ti o n.

H e' s t es ti f ie d w it h re s pe ct to a pr io r e xh i bi t t ha t y ou a r e no w w er e v is it i ng t h at t h e ot h er s y st em is

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

VARUN KACHOLIA - ATTORNEYS EYES ONLY 174 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Q

16:00:00

s ep ar a te , a nd h e j us t t es ti f ie d t ha t t hi s s ys te m i s s ep ar a te . M R. G A LD ST O N: M R. R U BI N: O ka y. H e a lr ea d y -- he a l re ad y - -

O ka y .

y ou a l re ad y e st a bl is he d - - y ou a l re ad y e st ab l is he d t ha t t he f o un da t io n d id n' t e xi s t an d y ou h av e g on e f ur th e r. M R. G A LD ST O N: I d on 't be li e ve I ha ve . Bu t I 'd

l ik e t he w i tn es s t o a ns we r t he q u es ti o n as op po s ed t o y ou r t es ti m on y. M R. R U BI N: H e d id . He a lr e ad y d id a n d yo u a re

a sk in g t he qu es t io n ag a in . M R. G A LD ST O N: T HE W I TN ES S : N o, i t' s a d i ff er e nt q u es ti o n. Y o u ha ve as ke d t he sa me qu es t io n

16:00:00

f iv e t im es no w.

Y ou kn ow , Y ou c a n as k h er to r e pe at th e

s am e t hi ng fo r y ou . M R. G A LD ST O N: I nd ul ge me o n t hi s o ne la st

q ue st i on , a nd w e 'l l pu t t he do cu m en t a wa y. T HE W I TN ES S : M R. G A LD ST O N: S u re . S ur e. P l ea se as k i t ag a in .

W h en a us er in pu t s a se a rc h t er m l ik e " En gl i sh

P re mi e r Le a gu e 2 00 8" d o es t h e se a rc h f un ct i on al i ty h a ve a ny f u nc ti o na li t y th at de te r mi ne s w he t he r, fo r e xa mp l e, a p ro m ot ed vi de o i s d is pl ay e d on th e r ig ht - ha nd si de v er su s a n a dv er t is em en t ?

DAVID FELDMAN WORLD