Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 376

DECLARATION of ANDREW H. SCHAPIRO in Support re: 177 MOTION for Summary Judgment Regarding Applicability of the DMCA and on Plaintiffs' Inducement Claims.. Document filed by Youtube, Inc., Youtube, LLC, Google, Inc.. (Attachments: # 1 Exhibit 96 - 109, # 2 Exhibit 110 Part 1, # 3 Exhibit 110 Part 2, # 4 Exhibit 110 Part 3, # 5 Exhibit 110 Part 4)(Schapiro, Andrew)

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Schapiro Exhibit 96 Schapiro Exhibit 97 Schapiro Exhibit 98 Schapiro Exhibit 99 Schapiro Exhibit 100 Schapiro Exhibit 101 Schapiro Exhibit 102 Schapiro Exhibit 103 Schapiro Exhibit 104 Schapiro Exhibit 105 1 U N I T E D S T A T E S D I S T R I CT C O U R T F O R T H E S O U T H E R N D I S T RI C T O F N E W Y O R K VIACOM INTERNATIONAL, INC., COMEDY P A R T N E R S , C O U N T R Y M U SI C T E L E V I S I O N , I N C . , P A RA M O U N T PICTURES CORPORATION, and BLACK E N T E R T A I N M E N T T E L E V I SI O N , L L C , ) ) ) ) ) ) Plaintiffs, ) ) vs. ) ) NO. 07-CV-2103 ) Y O U T U B E , I N C . , Y O U T U BE , L L C , ) and GOOGLE, INC., ) ) Defendants. ) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ ) ) T H E F O O T B A L L A S S O C I A TI O N P R E M I E R ) L E A G U E L I M I T E D , B O U R NE C O . , e t a l . , ) o n b e h a l f o f t h e m s e l v es a n d a l l ) o t h e r s s i m i l a r l y s i t ua t e d , ) ) Plaintiffs, ) vs. ) ) NO. 07-CV-3582 ) Y O U T U B E , I N C . , Y O U T U BE , L L C , a n d ) GOOGLE, INC., ) ) Defendants. ) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ ) VIDEOTAPED DEPOSITION OF MICHELENA HALLIE NEW YORK, NEW YORK T H U R S D A Y , D E C E M B E R 1 0, 2 0 0 9 JOB NO. 18264 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 A P P E A R A N C E S: F O R T H E P L A I N T I F F S V I A C O M I N T ER N A T I O N A L , INC.: JENNER & BLOCK 1099 New York Avenue, NW, Suite 900 Washington, D.C. 2000 (202) 639-6000 BY: SCOTT WILKENS, ESQ. Swilkens@jenner.com FOR DEFENDANTS, GOOGLE: W I L S O N S O N S I N I G O O D R I C H & R O S AT I 650 Page Mill Road Palo Alto, CA 94304-1050 BY: MAURA L. REES, ESQ. Mrees@wsgr.com ALSO PRESENT: Carlos King, Videographer DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 FEDERAL STIPULATIONS IT IS HEREBY STIPULATED AND A G R E E D b y a n d b e t w e e n t h e a t t o rn e y s f o r t h e r e s p e c t i v e p a r t i e s h e r e i n, t h a t f i l i n g a n d s e a l i n g b e a n d t h e sa m e a r e hereby waived. IT IS FURTHER STIPULATED AND A G R E E D t h a t a l l o b j e c t i o n s , e xc e p t a s t o the form of the question, shall be r e s e r v e d t o t h e t i m e o f t h e t r ia l . IT IS FURTHER STIPULATED AND A G R E E D t h a t t h e w i t h i n d e p o s i ti o n m a y b e sworn to and signed before any officer a u t h o r i z e d t o a d m i n i s t e r a n o at h , w i t h the same force and effect as if signed and sworn to before the Court. DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 58 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:58:31 11:58:16 11:57:55 11:55:27 MICHELENA HALLIE the witness clearly, even with the red water bottle there? THE VIDEOGRAPHER: MR. WILKENS: to check. Thanks. Exhibit 11. Yes. I just wanted MS. REES: (Whereupon, the a f o r e m e n t i o n e d d o c u m e n t s , B a yT S P 003927252 through '253, were marked as Defendant's Exhibit Hallie-11 for identification as of this date by the Reporter.) THE WITNESS: Q. Okay. Exhibit 11 begins with the B a t e s n u m b e r B a y T S P 0 0 3 9 2 7 2 5 2. Can you identify Exhibit 11? A. It appears to be an E-mail c h a i n b e t w e e n m e a n d v a r i o u s m em b e r s o f B a y T S P , p r i m a r i l y M a r k I s h i k aw a . Q. If you look towards the middle of the first page of the e x h i b i t , t h e r e i s a n E - m a i l f r om y o u t o M a r k I s h i k a w a , c c ' d t o s o m e o t he r people, in which you say, "But as I DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 59 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:00:05 11:59:37 11:59:17 11:59:02 11:58:44 MICHELENA HALLIE said, I don't want planning the meeting t o d e l a y m o v i n g f o r w a r d o n b r o ad e n i n g the program, since I am getting a lot of pressure here for a proposal that we can implement ASAP." From whom were you getting the pressure that you referred to in this E-mail? A. Q. I don't remember. Do you have an idea of who y o u b e l i e v e i t i s l i k e l y t h a t yo u w e r e g e t t i n g p r e s s u r e f r o m , b a s e d on t h e people that you were generally dealing w i t h o n t h e s e i s s u e s i n t h i s t im e f r a m e ? MR. WILKENS: the form. A. My vague recollection is Objection to t h a t i t w o u l d h a v e b e e n , p o s s i bl y , A d a m and Mike Fricklas. Q. At the top of the page, the very first E-mail on the page, from you to Mark Ishikawa, in the middle of the E - m a i l , y o u s a y , " A n d I d o t h i nk m o s t p e o p l e w i l l b e p r i m a r i l y i n t e re s t e d i n DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 60 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:01:25 12:01:11 12:00:56 12:00:39 12:00:19 MICHELENA HALLIE the metrics information. T h o ug h f o r t h e I S P s i t e s l i k e Y o u T u b e , G o og l e , Y a h o o a n d M y S p a c e , m y a s s u m p t io n i s w e w i l l w a n t t o b e t a k i n g d o w n a t le a s t some of our material as well." What did you mean when you r e f e r r e d t o m e t r i c s i n f o r m a t io n ? A. M y g e n e r a l r e c o l l e c t i o n is that we wanted to get a better u n d e r s t a n d i n g o f t h e i n f r i n g em e n t p r o b l e m t h a t M T V N h a d a c r o s s t he Internet. S o , m y a s s u m p t i o n w as t h a t that was how I used the phrase, "metrics information." Q. When you say, a better u n d e r s t a n d i n g o f t h e i n f r i n g em e n t problem as being related to the way t h a t y o u u s e d t h e p h r a s e , " m e t ri c s i n f o r m a t i o n , " d o e s t h a t m e a n th a t V i a c o m w a s i n t e r e s t e d i n f i n d in g o u t , for example, how many clips of its c o n t e n t w e r e b e i n g f o u n d o n a si t e l i k e YouTube? A. I r e c a l l t h a t w e d i d n ' t f ee l DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 61 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:02:50 12:02:35 12:02:15 12:01:55 12:01:39 MICHELENA HALLIE w e h a d e n o u g h i n f o r m a t i o n o n h ow a n d w h e r e o u r p r o p e r t i e s w e r e b e i ng infringed on the Internet. And that we d e c i d e d t h a t a g o o d w a y t o , a t le a s t , s t a r t g a t h e r i n g t h a t i n f o r m a ti o n w a s t h r o u g h a t r a c k i n g p r o c e s s t h at B a y T S P seemed equipped to provide for us. Q. What types of information w o u l d B a y T S P p r o v i d e t h r o u g h th a t tracking process? A. What type -- which of our shows were most vulnerable to i n f r i n g e m e n t ; w h i c h s i t e s , p ee r - t o - p e e r s e r v i c e s o r o t h e r s e r v i c e s o n th e Internet, were most rampant in posting the infringing content. Q. D i d t h e m e t r i c s i n f o r m a t io n you were talking about include things l i k e n u m b e r o f v i e w s o f a p o t e nt i a l l y infringing clip? A. it did. Y e s , m y r e c o l l e c t i o n i s t ha t O h , v i e w s , I a m n o t s u re . I am not sure. I k n o w t h a t i t i n cl u d e d the number of pieces uploaded, but I am DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 62 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:05:00 12:04:43 12:04:21 12:04:07 MICHELENA HALLIE not sure if it included views. MS. REES: Exhibit 12. (Whereupon, the a f o r e m e n t i o n e d d o c u m e n t , B a y TS P 003733345, was marked as Defendant's Exhibit Hallie-12 for identification as of this date by the Reporter.) THE WITNESS: Q. A. Okay. C a n y o u i d e n t i f y E x h i b i t 12 ? I t a p p e a r s t o b e a n E - m a i l, i n i t i a l l y f r o m C i n d y M o r a l e s to D e a n a A r i z a l a , a t B a y T S P , a n d t h e n D ea n a Arizala to Mark Ishikawa. Q. A n d i n t h e E - m a i l f r o m C i nd y M o r a l e s , a t t h e b o t t o m o f t h e pa g e , s h e s a y s , " W e w o u l d l i k e t o h a v e a ll c l i p s that are two and a half minutes or g r e a t e r r e m o v e d o f f o f Y o u T u b e, e x c e p t for The Daily Show and Colbert Report. F o r t h e s e t w o t i t l e s , w e a r e r eq u e s t i n g that you remove clips that are five minutes or longer." Do you know why there was a DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 161 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 15:51:09 15:50:58 15:50:46 15:50:33 15:50:19 MICHELENA HALLIE marked as Defendant's Exhibit Hallie-45 for identification as of this date by the Reporter.) A. Q. A. Okay. C a n y o u i d e n t i f y E x h i b i t 45 ? It appears to be an E-mail c h a i n b e t w e e n m e , v a r i o u s p e o pl e a t BayTSP, and then, ultimately, including Cindy Morales. Q. And in the very middle of t h e f i r s t p a g e , t h e r e i s a n E - ma i l f r o m y o u r e s p o n d i n g t o a q u e s t i o n f ro m Courtney Nieman. W e l l , f i r s t Co u r t n e y N i e m a n ' s q u e s t i o n a t t h e b o t t om o f t h e page, it says, "A question came up from the group of people that are approving/declining the video clips. W h a t a b o u t c o m m e r c i a l s / t r a i l er s / p r o m o s , s h o u l d t h e s e b e a p p r o v e d o r d e cl i n e d . " And your response is "If t h e r e a r e c o m m e r c i a l s / t r a i l e rs / p r o m o s for programs on the list, they should b e t a k e n d o w n , u n l e s s i t i s f r om t h e a d d r e s s e s t h a t C i n d y s e n t t o y ou t h a t DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 162 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 15:52:33 15:52:24 15:52:07 15:51:41 15:51:19 MICHELENA HALLIE a r e c l i p s t h a t w e u p l o a d e d o u r se l v e s . " And it looks, at the very t o p , y o u a r e a s k i n g C i n d y i f s he h a s the, "White List." First of all, what is the White List? A. I am assuming from this, t h a t i t i s t h e l i s t o f c l i p s t h at M T V N authorized to be uploaded. Q. compiled? A. People within MTVN were And how was the White List directed to send any user names or other identifying information to Cindy Morales and/or Warren Solow's group, depending on the time. Q. And in your E-mail in the middle of the page that starts, "If t h e r e a r e c o m m e r c i a l s / t r a i l e rs / p r o m o s , " y o u r i n s t r u c t i o n i s , " t h e y s h ou l d b e taken down unless they are from the addresses Cindy sent to you." So was the policy, at that time, that clips that appeared to be DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 163 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 15:58:18 15:58:11 15:53:15 15:53:04 15:52:45 MICHELENA HALLIE c o m m e r c i a l s , t r a i l e r s o r p r o mo s s h o u l d b e t a k e n d o w n i f t h e y w e r e n o t up l o a d e d b y V i a c o m o r s o m e o n e a f f i l i a t ed w i t h Viacom? A. correct. That would appear to be I f w e h a d n ' t a u t h o r i ze d t h e i r u p l o a d , t h e y s h o u l d b e t a k e n d ow n . MR. WILKENS: Can we take another, really quick, break? MS. REES: Sure. Thanks. The time MR. WILKENS: THE VIDEOGRAPHER: is 3:53 p.m. and we are off the record. (Whereupon, a recess was held.) THE VIDEOGRAPHER: The time is 3:58 p.m. and we are back on the record. BY MS. REES: MS. REES: Exhibit 46. (Whereupon, the aforementioned documents, VIA 1 1 7 8 8 0 9 6 a n d V I A 1 1 7 8 7 0 9 6 , w e re DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 166 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:03:14 16:03:01 16:02:48 16:02:30 16:01:52 MICHELENA HALLIE J a n u a r y ' 0 7 t h a n i t b e c a m e i n Ap r i l o f '07. Q. And do you have any r e c o l l e c t i o n o f w h e t h e r t h a t 's h o w t h e p o l i c y e v o l v e d , a t l e a s t b e t w ee n t h e s e two dates? A. Q. I don't. D i d t h e d i f f e r e n c e i n p o l ic y a b o u t w h e t h e r t o t a k e d o w n o r l ea v e u p c o m m e r c i a l s a n d a d v e r t i s i n g cl i p s f o r M T V N p r o g r a m m i n g , d i d i t h a v e to d o with the fact that January 2007 was b e f o r e t h e m a s s t a k e d o w n a n d V ia c o m w a n t e d t o t a k e d o w n a s m a n y c l ip s a s p o s s i b l e , w h e r e a s A p r i l 2 0 0 7 wa s a f t e r the mass takedown and there was no longer that goal? MR. WILKENS: the form. A. the case. I don't recall that being I recall all of these Objection to d e c i s i o n s , a s I t h i n k t h e d o c u me n t s will back up, were evolving in part of a legal analysis. DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 167 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:05:08 16:04:49 16:04:26 16:04:13 16:03:49 MICHELENA HALLIE MS. REES: Exhibit 47. (Whereupon, the a f o r e m e n t i o n e d d o c u m e n t , B a y TS P 004295197, was marked as Defendant's Exhibit Hallie-47 for identification as of this date by the Reporter.) A. Q. A. Okay. C a n y o u i d e n t i f y E x h i b i t 47 ? It is an E-mail from Courtney Nieman to Travis Hill with c o p i e s t o v a r i o u s p e o p l e , i n c lu d i n g m e . Q. And is this the list of a c c o u n t n a m e s t h a t w a s d e s c r i be d i n a p r e v i o u s E - m a i l a s t h e W h i t e L is t ? A. It -- judging from the t i m i n g , t h a t E - m a i l t h a t y o u a re r e f e r r i n g t o w a s J a n u a r y 3 r d a nd t h i s i s J a n u a r y 3 1 s t , s o i t i s p o s s ib l e t h a t it is. Q. A n d t h i s w a s - - t h e p u r p o se o f g i v i n g t h i s l i s t t o B a y T S P wa s s o t h a t B a y T S P w o u l d k n o w n o t t o ta k e d o w n v i d e o s t h a t V i a c o m h a d p o s t e d to DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 168 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:06:15 16:05:59 16:05:52 16:05:41 16:05:19 MICHELENA HALLIE Y o u T u b e u n d e r t h e a c c o u n t n a m es l i s t e d in Exhibit 47? A. Well, that they not take d o w n c l i p s t h a t V i a c o m h a d a u t ho r i z e d to be posted. I d o n ' t k n o w i f it w a s V i a c o m i t s e l f o r a g e n t s o f V i a co m . Q. I n t h e e a r l y 2 0 0 7 t i m e f r a me , w e r e y o u f a m i l i a r w i t h a m a r k e ti n g f i r m t h a t V i a c o m w a s u s i n g c a l l e d F an s c a p e ? A. I have heard of Fanscape. I d o n ' t r e m e m b e r w h e n I f i r s t h e ar d o f it. Q. D o y o u k n o w w h y F a n s c a p e is B e c a u s e F a n sc a p e w a s not on this list? p o s t i n g v i d e o s o n b e h a l f o f V i ac o m a t this time, right? MR. WILKENS: Objection to the form of the question. A. I don't recall. I recall I don't hearing the name, Fanscape. even remember in what context. Q. Looking at this list now, is i t y o u r b e l i e f t h a t t h i s l i s t is i n c o m p l e t e , t h a t e v e n a s o f J a nu a r y 3 1 , DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 169 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:10:57 16:10:39 16:10:10 16:06:56 16:06:24 MICHELENA HALLIE 2 0 0 7 , t h e r e a r e q u i t e a f e w m o re a u t h o r i z e d c l i p s t h a t a p p e a r on t h i s list? A. I don't know. MS. REES: Exhibit 48. (Whereupon, the aforementioned documents, VIA 1 6 6 6 9 2 9 4 t h r o u g h ' 2 9 8 , w e r e m ar k e d a s D e f e n d a n t ' s E x h i b i t H a l l i e- 4 8 f o r i d e n t i f i c a t i o n a s o f t h i s da t e by the Reporter.) A. Q. A. Okay. C a n y o u i d e n t i f y E x h i b i t 48 ? It is an E-mail chain that s t a r t s b e t w e e n t h e v a r i o u s p e op l e , a p p a r e n t l y , o f P a r a m o u n t P i c tu r e s . T h e n A l P e r r y f o r w a r d s i t t o M ar k M o r r i l , S c o t t M a r t i n a n d m y s e lf , copying Rebecca Prentice. I r es p o n d a n d M i k e F r i c k l a s a p p e a r s t o r es p o n d . Q. In the second page, there appears to be a question from P a r a m o u n t ; " C a n y o u c l a r i f y P ar a m o u n t ' s p o s i t i o n o n d e a l i n g w i t h Y o u T ub e a t a DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 170 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16:11:56 16:11:46 16:11:27 16:11:15 16:11:08 MICHELENA HALLIE local level? A r e w e a b l e t o w o rk w i t h t h e m i f w e a r e u s i n g o u r o w n a p pr o v e d m a t e r i a l o r i s t h i s a b l a n k e t ru l i n g t h a t w e s h o u l d n o t b e d e a l i n g wi t h YouTube at all?" And then the request is forwarded a couple of times and some of it is redacted. O n t h e f i r s t p ag e i n t h e m i d d l e o f t h e p a g e , t h e p o rt i o n o f y o u r r e s p o n s e t h a t i s n o t r e d a ct e d i s , " A s o f n o w , w e a r e p o s t i n g c l i ps a n d p r o v i d i n g I P a d d r e s s e s t o B a y so t h e y know not to take them down." So, first of all, as I think y o u t e s t i f i e d b e f o r e , a l t h o u gh t e l l m e i f I a m w r o n g , V i a c o m d i d n o t h av e a n y p o l i c y o f , y o u k n o w , f o r e x a m p le , a f t e r t h e m a s s t a k e d o w n i n F e b r u a r y of 2 0 0 7 , o f t e l l i n g i t s e m p l o y e e s t o s t op putting clips on YouTube? That was not a p o l i c y t h a t V i a c o m a d o p t e d , ri g h t ? MR. WILKENS: Objection to the form of the question. A. T h e r e w a s a p o l i c y r e g a r d in g DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 (212)705-8585 Schapiro Exhibit 106 Schapiro Exhibit 107 Schapiro Exhibit 108 Schapiro Exhibit 109 Subject: From: To: Cc: RE: GooTube going sideways? Robinson, Carole -:EX:/O=VIACOM/OU=MTVUSA/CN=RECIPIENTS/CN= ROBINSOC;: Hurvitz, Lauren Date: Tue, 19 Dec 2005 03:40:20 +0000 I just can't believe we are going down this bad legal strategy road. It truly bums me out. Feels like we're not in charge, right? From: Hurvitz, Lauren Sent: Monday, December 18, 2005 10:34 PM To: Robinson, Carole Subject: RE: GooTube going sideways? If we pull our content down and sue youtube with no alternative I bet Jon Stewart and Colbert wil have a fit. From: Robinson, Carole Sent: Mon 12/18/2005 10:33 PM To: Hurvitz, Lauren Subject: RE: GooTube going sideways? LaurDid you read what I sent her for the meeting? C From: Hurvitz, Lauren Sent: Monday, December 18, 2005 10:03 PM To: Robinson, Carole; McGrath, Judy Subject: RE: GooTube going sideways? Very tough position. If we take our content out of the market place we will suffer consumer, press and talent backlash for sure. From: Robinson, Carole Sent: Mon 12/18/20059:42 PM To: McGrath, Judy; Hurvitz, Lauren Subject: RE: GooTube going sideways? I like that he's all over it but I hate that he has to be. Wish we were in a different place. Do you know the timing on when this plays out? Would be good to discuss tomorrow morning, too. Highly Confidential VIA 10197825 -----Original Message----From: McGrath, Judy Sent: Monday, December 18, 2005 9:20 PM To: Robinson, Carole; Hurvitz, Lauren Subject: Fw: GooTube going sideways? Yeesh. Sent from my BlackBerry Wireless Handheld ----- Original Message ----From: Salmi, Mika To: McGrath, Judy Cc: Cahan, Adam Sent: Mon Dec 18 21:02:35 2006 Subject: GooTube going sideways? Hi Judy Adam (copied) has told me that the deal with GooTube has hit an impasse and that there is a good chance that we may ask GooTube to pull down all our content over 30 seconds (9,000 clips?). If this is the case, then we may need an alternative for consumers to find and watch our video than what we currently offer. Otherwise, we risk being raked over the coals by consumers and the press. The key site for us is Comedy Central. Here are our options: 1. Post everything to iFilm and make it clear that this is where to go. * easy to do as it is already happening for the most part * confusing consumer message to send then from one aggregator (youtube) to another (ifilm) when we really should send them to the brand or show site anmd develop a relationship * overall direction of ifilm is clear. 2. Use the RealityDigital test site http://Comedycentral.realitydigital.com -: http://comedycentral.realitydigital.com/;: Username: comedycentral Password: comedycentrall00 * limited features but it is simple and it works * can run in parallel with the full CC.com site and just be for video * clunky site (created in a week), doesn't work with our current systems, and not our best effort * CC folks haven't approved it though they've seen it and thought it was okay, not great 3. Use Tagworld to create "open" platform for all mtvn sites * in progress, with initial show site being built for late january (Showbiz Show) * show site will be proof for all the rest of mtvn to use it * will work with all current mtvn systems so will be easy to use in current workflow * it would be a sprint to get it done by jan 2nd for all of ComedyCentral content #3 is our preference but the plan for that was to start rolling stuff out throughout Q1. This rushed timetable of legal action against YouTube is not great in terms of building the best product and consumer experience. I would prefer for us to start the legal action once we have an alternative ready (late Ql). Highly Confidential VIA 10197826 So, I just want you to know the story. The first decision is whether we want to offer an alternative if legal action begins. Then, we need to decide what is that alternative (choices 1-3 above). We also need all the ComedyCentral folks on board and engaged in this. And again, my preference is for us to have more time to develop an alternative - rushing will not serve us welL. Please tell me if you need more info. Mika Highly Confidential VIA 10197827

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