The Football Association Premier League Limited et al v. Youtube, Inc. et al

Filing 264

DECLARATION of Andrew H. Schapiro, Group 7, Exhibit 215, Part 1 in Opposition re: 158 MOTION for Partial Summary Judgment dismissing with prejudice Defendants' First Defense asserted in Defendants' Answer to the Second Amended Class Action Complaint... Document filed by Google, Inc., Youtube, Inc., Youtube, LLC. (Attachments: # 1 Exhibit 215, Part 2, # 2 Exhibit 215, Part 3, # 3 Exhibit 215, Part 4, # 4 Exhibit 215, Part 5, # 5 Exhibit 216 - 222, # 6 Exhibit 223 - 237)(Schapiro, Andrew)

Schapiro Exhibit 216

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YouTube at a Glance

· Founded February 2005

· Site motto: "Broadcast Yourself' -- Features and usage

- Users can instantly upload, watch, tag and share videos,

- Getting to comprehensive - search millions of videos uploaded by community members

- Personalize the experience by subscribing to member videos, saving favorites, and creating

playlists, Developing a persona on YouTube

- Embed YouTube videos on websites using video implants or APls - Users can make their posted videos public or private

- Ability to watch and share videos from mobile phones or PDAs

· Headquarters: San Mateo, CA

· Management:

- Chad Hurley - CEO & co-founder - prior Paypal - Steve Chen - CTO & co-founder - Prior Paypal

- Sales and bus dev. mostly x-Yahoo! (Chris Maxcy)

· Investors:

- YouTube announced its first round of funding in November 2005 for $3.5 million from venturecapital firm Sequoia CapitaL

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- In April 2006, YouTube received an additional $8 million in a second round of funding from

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- Users currently upload -70K videos per day and invest in tagging, cataloging and

sharing their videos

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Consumption of "branded" content on YT is low

- There are no movie trailers in the top 30, nor are there any clips from popular TV

shows - Only four of the top 30 most watched videos of all time on YouTube are music

videos, one of which is in German

.

In fact, in the "branded area," Ifilm does significantly more streams than YouTube, even though Ifilm is much smaller from a user base perspective

o Pirates of the Caribbean 2 trailers consumption on YT = 250k; consumption on IFILM = 1m

o Even the much-discussed SNL "Lazy Sunday" sketch and its myriad spoofs have been seen more times on IFILM than on YouTube

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Net-net, YouTube is much closer to video search than VOO

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In video, YouTube is a clear leader with 20M uniques (NetRatings) growing 100% month-on-month

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YouTube has a massive global reach:

A top 10 site in 8 countries, a top 20 site in 18 countries, and a top 50 site in 49 countries

Alexa ranks the site 19th in the world; Implies 4% global audience reach

Approximately 80% of traffic is non-US

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. MTVN's primary demos are strongly represented on YouTube:

o P12 - 34 = 39°Jl of YouTube's audience and 67°Jl of the site's page views

o P18-49 = 59°Jl of YouTube audience and 53% of page views

· MTVN I YouTube unduplicated audience would be 35MM uniques - an

active reach of 230/0

o ::40% of the unique audience on each MTV.com, CMT.com, Gametrailers, iFilm, and The-N.com are also on YouTube

o By comparison, only 9°Jl of YouTube's uniques overlap with MTV.com representing a significant opportunity to grow our audiences

· The potential competitive threat of a combined MySpace I YouTube

would reach 51 MM unduplicated uniques

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However, YouTube's Advertising Business is in its Infancy
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As Video Consumption Moves to the Web,

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YouTube has Emerged As a First Choice Asset

for the Company

· YouTube is the dominant platform for consumers as they migrate to

using video to express themselves

- It is quickly becoming a "video social network" - There is currently no other asset that approaches this position

· YouTube would be a transformative acquisition for MTV Networks / Viacom in the internet space; we would:

- Immediately become the leading global deliverer of video online,

with dominance in almost every country

- Own the world's largest repository of digital video that is relevant

to our audiences

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.: Consumer Leadershi(l: While YouTube is Number One, the Space is Competitive, Meaning

its Position Cannot Be Taken for Granted

· A range of companies - including the portals, the social networks and

pure-play start-ups are aggressively pursuing this space, creating alternatives for consumers
likely

· Therefore, YouTube must focus not only on continuing to attract new

consumers, but maintaining existing ones -- The key here wil

be to increase "switching costs"

- Today, YouTube has a "limited audience lock-in"
· Unlike MySpace, there is less investment in personal profiles and personalities · YouTube will have to focus on adding features which make it harder to move

- With limited switching costs audiences are likely to migrate to

other sources should the site's appeal be diminished - ad integration will be a particularly sensitive issue
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the Branded and Ad Network Spaces as Well as Creating A New "Ad Sense-Like" Product

ii Advertising: Success Will Require Tapping

· YouTube's traffic is fragile with respect to attempts to monetize it through traditional "inserted" video advertising.

· Audience tolerance for pre and post-roll video advertising wil be low compared to websites that are used predominantly for the consumption of professional programming that is not available elsewhere (e.g. IFILM, Overdrive)

· The model we have built assumes three revenue generation models,

two of which already exist and are well understood, one of which is

new and therefore untested. · The proposed monetization mechanisms are: - Branded Premium Advertising & Sponsorships

- Cost per View / "Video Ad Sense" Model

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- Run Of Site / Advertising Network
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The Markets We Know - Branded and Ad

Networks

· "Branded" revenue will be generated from key real estate, and wil likely

be in the form of auctioned premium advertising and sponsorships

Paid Placement - home page based sponsored video (i.e. one block where film studios bid for placement of their trailers)

- Premium Content - over time the use of ad supported premium

clips/content in a separate section (i.e., Movie of the week, first looks, releases, film trailers, etc).

- That said, there is some concerns surrounding generation of
. Likely lack of ability to drive traffic to home page and other destinations within the site,
. Most popular and therefore valuable content - such as huge movie
releases (trailers, etc.) - wil

significant revenue from entertainment advertisers (e.g. studios) include:

likely be available freely anyway.

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· In addition, we assume the use of advertising networks for yield management - initially domestically and over time internationally
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The "Video Ad Sense-Like" Opportunity

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Users have so much freedom of choice for the consumption of media that marketers can no longer assume they can "buy time" within it.

.

Advertisers are becoming obliged to offer compelling content and services. Google's advertising model made this clear, whereby advertisers not only bid for the privilege of real estate but advertising that does not make good use of available real estate is penalized.

.

We propose a revenue model for YouTube that treats advertising and content as nearequals, as in Google's "natural vs. sponsored" search results. Cost per view paid video advertising would appear throughout the YouTube site, alongside the programming.

.

Advertisers would bid for keyword-space, and could ultimately upload their own creative.

.

Audiences would be receptive to the advertisers' content because it would never be forced upon them but offered more as a service or as additional content to them, and advertising content that doesn't perform (is not watched) would be automatically discounted and would ultimately disappear.

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3) Evolve the content model to fully

incorporate "branded content

· Today, YouTube incorporates some branded content · However, the experience is not maximized and the

business model is not fully defined

· On a going forward basis, YouTube needs to evolve to

deal with both of these issues

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4) Maintain "Technology Companï: status
KEY SUCCESS FACTORS

. Ability to hire and retain technical talent: requires significant technical talent to

develop targeted advertising and search related competencies. E.g., developing cost per play models that match categories of video to advertisers. As a corporately owned company it will be more challenging to

incentivize new hires

. Ongoing investment in infrastructure: YouTube is at an early stage of infrastructure development and will require ongoing investments in storage/caching, and servers to maintain speed and effectiveness

. Investment in innovation: As a platform, YouTube requires ongoing

investment in innovation to maintain the relevance of its searches and

~ sharing technology

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Viacom I YouTube - Sources of Value

Added

. Provide users with fame on television i.e., The crowd decides, we put it on

air - best of appears weekly on Comedy Central and MTVN, provides additional incentive for users to upload, vote and promote themselves on

YouTube

. Brandsl editorial fit enables us to both source talent, innovative content for

consumption across platforms. We are one of the few providers willing to put edgier content on TV. Ie. User generated music video, user generated ads on television

. Video content - breadth and depth can power YouTube to the next level of

relevance. By providing all of our clip based video in raw form - i.e. non branded editorial experience- simple search and obtain. We can push YouTube to become a more comprehensive destination and source for broader syndication

. Promotion - fit with our target audience and demo. We can reinforce and

drive traffic/ promotion between YouTube and other MTVN sites

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. User Registration information - Breadth of user information will increase
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our ability to target advertising to the user base across the MTVN network

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Financial Model

· We currently are in the midst of finalizing out operating

projections

- Advertising revenue

- Video storage and delivery costs - General company management costs

. In addition, the Viacom M&A team is on board and waiting to overlay the requisite financial items

. We anticipate having something for you to review later

day

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Summary and Next Steps

· Integrate your input

· Refine operating model

· Build valuation model

. Socialize the opportunity with other key members of the Viacom management team

. Depending on the outcome of these steps, potentially

engage with the controlling VC this week

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Schapiro Exhibit 217

1

UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK VIACOM INTERNATIONAL INC., COMEDY PARTNERS, COUNTRY MUSIC TELEVISION, INC., PARAMOUNT PICTURES CORPORATION, and BLACK ENTERTAINMENT TELEVISION LLC, ) ) ) ) ) ) Plaintiffs, ) vs. ) YOUTUBE, INC., YOUTUBE, LLC, ) and GOOGLE, INC., ) ) Defendants. ) ___________________________________) THE FOOTBALL ASSOCIATION PREMIER ) LEAGUE LIMITED, BOURNE CO., et al.,) on behalf of themselves and all ) others similarly situated, ) ) Plaintiffs, ) vs. ) YOUTUBE, INC., YOUTUBE, LLC, and ) GOOGLE, INC., ) ) Defendants. ) __________________________________)

Case No. 1:07CV02103

Case No. 07CV3582

VIDEOTAPED DEPOSITION OF JUDY McGRATH New York, New York Wednesday, July 29th, 2009 REPORTED BY: ERICA RUGGIERI, CSR, RPR JOB NO: 17161

2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

July 29, 2009 8:09 a.m.

VIDEOTAPED DEPOSITION OF JUDY M c G R A T H , h e l d a t t h e o f f i c e s o f W il s o n Sonsini, Goodrich & Rosati, 1301 Avenue of the Americas, New York, New York, pursuant to notice, before before Erica L. R u g g i e r i , R e g i s t e r e d P r o f e s s i o n al R e p o r t e r a n d N o t a r y P u b l i c o f t h e S t a t e o f Ne w York.

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

APPEARANCES FOR THE PLAINTIFFS: JENNER & BLOCK, LLP BY: SUSAN KOHLMANN, ESQ.

1099 New York Avenue, NW Washington, DC 20001 [phone] [e-mail]

FOR THE DEFENDANTS: MAYER BROWN, LLP BY: JOHN P. MANCINI, ESQ. 1675 Broadway New York, New York [phone] [e-mail] 10019

FOR THE DEFENDANTS WILSON SONSINI GOODRICH & ROSATI PC BY: DAVID H. KRAMER, ESQ. MICHAEL H. RUBIN, ESQ. 650 Page Mill ROad Palo Alto, California 94304 [e-mail]

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

A P P E A R A N C E S: (Cont'd)

ALSO PRESENT: MICHELINA HALLEY, MTV Networks ANDRA SHAPIRO, MTV Networks CARLOS KING, Videographer

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

133 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:29:50 12:29:30 12:29:20 12:28:49 12:28:31

McGRATH o p e r a t i n g w i t h r e s p e c t f o r c o p y r ig h t owners. Q. A. Well -Things like that. (McGrath Exhibit 11, e-mail t h r e a d , s u b j e c t , R e g a r d i n g Y o u T ub e , marked for identification, as of this date.) Q. E x h i b i t 1 1 , M s . M c G r a t h , i s an

e - m a i l t h r e a d , t h e l a s t f e w m e s s ag e s o f w h i c h a r e b e t w e e n y o u a n d W a d e D a vi s , o n J u l y 5 t h a n d J u l y 6 t h , w i t h t h e s u bj e c t , Regarding YouTube. You, yourself, were writing to t h e h e a d o f m e r g e r s a n d a c q u i s i t io n f o r a l l o f V i a c o m o n J u l y 6 , 2 0 0 6 , s a y in g , a l l caps, "I want to own YouTube." Do you see that? A. Q. caps? A. caps. Q. W h y d o y o u t y p i c a l l y p u t t h i ng s I d o n ' t k n o w w h y I p u t i t i n a ll Uh-hum. Why did you put that in all

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

134 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:30:59 12:30:26 12:30:16 12:30:05 12:29:58

McGRATH in all caps, Ms. McGrath? MS. KOHLMANN: A. Objection.

I would put it in all caps so

t h a t i t w o u l d s t a n d o u t , a n d t h e r ea d e r would read it. Q. A. Q. For emphasis, right? Right. You put the phrase, "I want to

o w n Y o u T u b e " i n a l l c a p s , i n c o m m un i c a t i n g with Viacom's head of mergers and a c q u i s i t i o n s t o c o n v e y t o h i m y o ur s t r o n g o p i n i o n t h a t V i a c o m s h o u l d a c q u i re YouTube, right? MS. KOHLMANN: You can answer. A. I emphasized that I wanted to Objection.

own YouTube, yes. Q. You had a strong view that

V i a c o m s h o u l d a c q u i r e Y o u T u b e , d id y o u not? A. I b e l i e v e d t h a t o w n i n g Y o u T ub e

i n t h e v i d e o s p a c e , i f t h e d e a l m a de s e n s e , w o u l d b e a v e r y g o o d a c q u i si t i o n for Viacom.

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

135 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:32:14 12:31:53 12:31:44 12:31:29 12:31:06

McGRATH Q. In fact, you thought it was

c r i t i c a l f o r V i a c o m t o o w n Y o u T u be , d i d n ' t you? A. Q. I said I think it's critical. And you meant it, right? MS. KOHLMANN: A. Objection.

Again, language in an e-mail is

not the kind of language you would use in a p r e s e n t a t i o n f o r a n a c q u i s i t i o n. So in

t a l k i n g t o W a d e D a v i s , I s a i d I t h in k i t ' s c r i t i c a l , a n d I w o u l d n o t l i k e t o se e i t go to a competitor. Q. You don't say things that are

u n t r u e , j u s t b e c a u s e y o u a r e c o m mu n i c a t i n g t h r o u g h e - m a i l r a t h e r t h a n a f o r ma l presentation, do you? MS. KOHLMANN: A. Q. Objection.

I said I think it's critical. A n d y o u t h o u g h t i t w a s c r i t i ca l

to acquire YouTube, correct? MS. KOHLMANN: and answered. A. I thought it was critical at Objection. Asked

this point in time to own YouTube,

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

136 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:33:13 12:33:01 12:32:50 12:32:37 12:32:26

McGRATH according to this e-mail. Q. And according to your

recollection, right? A. yes. Q. Y o u t h o u g h t i t w a s c r i t i c a l fo r A c c o r d i n g t o m y r e c o l l e c t i o n,

V i a c o m t o o w n Y o u T u b e , e v e n t h o u gh y o u w e r e f u l l y a w a r e a t t h i s p o i n t t h at s o m e m e d i a i n t e r e s t s h a d e x p r e s s e d c o py r i g h t concerns about YouTube, correct? MS. KOHLMANN: A. Objection.

I w o u l d n e v e r s a y t o o w n Y o u T ub e

w i t h - - u n d e r a n y c i r c u m s t a n c e , wi t h n o condition. Q. M s . M c G r a t h , i n y o u r e - m a i l to

M r . D a v i s y o u d o n ' t l a y o u t c o n d i ti o n s o n owning YouTube, do you? MS. KOHLMANN: A. deck. Q. In your message to Mr. Davis, Objection.

I suggested I'm sending him a

w h e n y o u s a y " I w a n t t o o w n Y o u T u b e, " i n a l l c a p s , " I t h i n k i t ' s c r i t i c a l ," y o u d o n ' t l a y o u t c o n d i t i o n s f o r V i a co m t o

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

137 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:34:12 12:33:52 12:33:39 12:33:30 12:33:20

McGRATH acquire YouTube, do you? MS. KOHLMANN: A. Well, I -MS. KOHLMANN: You can answer. A. I s u g g e s t o n e p o t e n t i a l i s s ue , -- objection. Well --

buying it with a partner to keep it below the line -Q. A. Q. What does that mean? - - w h i c h s u g g e s t s a c o s t i s s ue . What does that mean, "even if we

h a v e t o b u y i t w i t h a p a r t n e r t o k ee p i t below the line"? A. T h a t i s a w a y t o s h a r e t h e r i sk

and reward of an acquisition with someone else. Q. line"? A. That means if it's -- it's not What does it mean, "below the

c o n s o l i d a t e d o n t o o u r c o m p a n y ' s P& L completely. I t ' s a s e p a r a t e c o m pa n y o r

j o i n t v e n t u r e , s o m e t h i n g l i k e t h at . Q. Your message has roughly 15

e x c l a m a t i o n p o i n t s a f t e r t h e s e n te n c e " I

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

138 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:34:55 12:34:49 12:34:40 12:34:28 12:34:19

McGRATH want to own YouTube. I think it's

c r i t i c a l a n d i f i t g o e s t o a c o m p e ti t o r . " Do you see that? A. Q. Uh-hum. T h a t w a s y o u r w a y o f e m p h a s i zi n g

i n t h e s t r o n g e s t p o s s i b l e t e r m s th a t y o u w a n t e d t o o w n Y o u T u b e a n d t h a t i t wa s critical, correct? MS. KOHLMANN: A. Q. Objection.

I'd like to take a break. A c t u a l l y , c a n y o u a n s w e r t h at

question first? A. No. THE WITNESS: I'd like to just

take a break for a minute. Q. A. It's typically -I believe I have answered it I d o n ' t k n o w w h a t yo u a r e

like 15 times. asking me. Q.

Well, I asked the question

whether, with -A. critical. Q. With 15 exclamation points? I said I thought it was

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

139 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 12:35:22 12:35:11 12:35:00

McGRATH A. YouTube. Q. And my question, then, was And a good idea to acquire

w h e t h e r , i n l i g h t o f t h e 1 5 e x c l a ma t i o n points at the end of the sentence, you w e r e s t a t i n g t h o s e p o i n t s i n t h e st r o n g e s t possible terms to Mr. Davis? MS. KOHLMANN: and answered. A. I s a i d " I t h i n k i t ' s c r i t i c a l" Objection. Asked

to Mr. Davis. MS. KOHLMANN: a break. MR. KRAMER: Sure. The time is Why don't we take

THE VIDEOGRAPHER:

1 2 : 3 5 p . m . , a n d w e a r e o f f t h e r e c or d . (Whereupon, there is a recess in the proceedings.)

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

140 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 01:23:44 01:23:33 01:23:04 01:22:52 01:22:49

McGRATH AFTERNOON (Time noted: SESSION 1:23 p.m.) The time is

THE VIDEOGRAPHER:

1:23 p.m., and we are back on the record. JUDY McGRATH, resumed.

EXAMINATION BY (Cont'd) MR. KRAMER: Q. Ms. McGrath, back on Exhibit 11

w e w e r e t a l k i n g a b o u t y o u r c o m m e nt t o M r . D a v i s t h a t y o u t h o u g h t a n a c q ui s i t i o n o f Y o u T u b e w a s c r i t i c a l f o r V i a c om . Why was it critical for Viacom to own YouTube? A. At the time we were -- we

believed we were -- that video was an important space on-line. W e h a d ve r y

p u b l i c l y b e e n k i n d o f p i l l o r i e d fo r n o t acquiring MySpace. A n d i t f e l t l ik e

a c q u i r i n g a c o m p a n y w i t h t h i s s k il l , a s o p p o s e d t o t r y i n g t o b u i l d o n e , w ou l d b e a better way to go, if we were going to get into the space on-line. Q. You say in your message to

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

187 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 02:18:12 02:17:59 02:17:35 02:17:27 02:17:06

McGRATH Q. A. Does that description --- some of which is used by

f e w e r p e o p l e , a s o p p o s e d t o m o s t pe o p l e . Q. D o e s t h a t d e s c r i p t i o n i n t h is

presentation comport with your u n d e r s t a n d i n g o f t h e Y o u T u b e s e r vi c e around this time? MS. KOHLMANN: form of the question. A. Could you restate or reframe Object to the

that question. Q. Sure. Does that description of

Y o u T u b e o n t h e t i t l e o f t h i s p a g e co m p o r t w i t h y o u r u n d e r s t a n d i n g o f t h e Y ou T u b e service at around this time, July 2006? A. Q. A. I'm not sure. Why are you unsure? I'm not sure what I thought in

2 0 0 6 , s p e c i f i c a l l y , a b o u t Y o u T u be . I didn't write this document. Q. B u t y o u m a y h a v e w e l l p r e s e n te d

i t t o t h e V i a c o m s e n i o r e x e c u t i v es , r i g h t ? MS. KOHLMANN: A. Objection.

I'm not sure I presented this

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

188 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 02:19:45 02:19:12 02:18:51 02:18:39 02:18:21

McGRATH document. MR. KRAMER: marked as 18. (McGrath Exhibit 18, July 9, 2006 e-mail from Mr. Harrison to M s . M c G r a t h , M r . W o l f a n d M r . C a h an , with attachments, marked for identification, as of this date.) Q. A. Q. Ms. McGrath? Yes. Exhibit 18 is an e-mail from Let's have this one

M r . H a r r i s o n t o y o u , t h e d a y b e f o re Exhibit 17. It's July 9, 2006. I t' s t o T he

you and Mr. Wolf and Mr. Cahan.

s u b j e c t i s B e a g l e P r o j e c t F o r D i sc u s s i o n . If you could turn, please, to t h e f o u r t h p a g e o f E x h i b i t 1 8 , b e ar i n g Bates number VIA02046014, with a slide e n t i t l e d " K e y R i s k s a n d O b s e r v a t io n s . " You recall, I should ask first, h a v i n g r e c e i v e d t h i s d o c u m e n t , r ig h t ? A. document. Q. Let me just ask you, back on I d o n ' t r e c a l l t h i s p a r t i c u la r

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

189 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 02:20:59 02:20:37 02:20:24 02:20:18 02:20:06

McGRATH E x h i b i t 1 7 , t h e n , t h e s e c o n d b u l le t p o i n t of the Project Beagle discussion with Judy McGrath and Michael Wolf document on this p a g e s a y s , " C o n s u m p t i o n o f b r a n d ed c o n t e n t on YouTube is low." It's the same page we were looking at. MS. KOHLMANN: you on? MR. KRAMER: Q. 17. Which exhibit are

Y o u a r e o p e n t o i t r i g h t t h e r e,

that one right in your left hand. A. Q. This one? Correct, that page. T h e s e c on d

b u l l e t p o i n t d o w n s a y s , " C o n s u m p ti o n o f b r a n d e d c o n t e n t o n Y o u T u b e i s l o w. " Do you see that? A. Q. I see it. W h a t i s y o u r u n d e r s t a n d i n g of

"branded content"? A. Content with some brand

recognition. Q. M o v i e s , t e l e v i s i o n s h o w s , t ha t

kind of thing?

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

190 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 02:21:49 02:21:35 02:21:24 02:21:15 02:21:06

McGRATH A. Q. (Witness nods.) S o t h e p e o p l e w h o y o u h a d a s k ed

to work up a report on a YouTube acquisition, who Mr. Wolf labeled the best m i n d s o f M T V N , r e p o r t e d t o y o u t h at consumption of branded content on YouTube is low. Do you see that? A. Q. I see that. Do you have any reason to

b e l i e v e t h a t w a s u n t r u e a t t h e t i me ? A. Q. No. Do you have any reason to

b e l i e v e t h a t t h e r e w e r e n o m o v i e tr a i l e r s i n t h e t o p 3 0 o f m o s t w a t c h e d v i d e os o n YouTube? A. Q. Do I have reason to believe? D o y o u h a v e a n y r e a s o n t o d o u bt

that there were no movie trailers in the t o p 3 0 v i d e o s o n Y o u T u b e , a t t h e t im e t h i s p r e s e n t a t i o n w a s p r e p a r e d f o r y o u? MS. KOHLMANN: A. Objection.

I'm going to go to the one

that's sent to me.

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

191 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 02:22:49 02:22:43 02:22:31 02:22:21 02:22:10

McGRATH Q. Okay. Same page, page 4.

VIA0204014. A. Q. 04 -In this version of the

p r e s e n t a t i o n , s e c o n d b u l l e t p o i nt i s t h e s a m e a s t h e o n e w e w e r e j u s t l o o k i ng a t i n E x h i b i t 1 7 , w h i c h s a y s t h e s a m e t hi n g . " C o n s u m p t i o n o f b r a n d e d c o n t e n t on Y o u T u b e is relatively low." Do you see that? A. Q. I see it. It's slightly different. T he

word "relatively" is there. the one that's Exhibit 17.

It's not in

But under the subbullet point it s a y s , " T h e r e a r e n o m o v i e t r a i l e rs i n t h e top 30." Do you see that? A. Q. I see it. Do you have any reason to

b e l i e v e t h a t w a s n ' t t r u e a t t h e t im e ? A. Q. No. Do you have any reason to

b e l i e v e t h a t t h e r e w e r e c l i p s f r om p o p u l a r

DAVID FELDMAN WORLDWIDE, INC. 450 7th Avenue - Ste 2803, New York, NY 10123 [phone]

Schapiro Exhibit 218

Schapiro Exhibit 219

Schapiro Exhibit 220

From: Date: To:

"heather gilette" -:[e-mail]:Mon, 17 Apr 200612:19:52 -0700 -:donn [e-mail]:YouTube Content Verification Tool

Subject:

login and instructions...

Dear Donna,

Thank you for signing up for our content verification tool! I have created an account for you.

The username is: tle1b

The password is:_
The password and email address for this content verification account can be changed by you at anytime. Simply login to the account and click on the 'my profie' link in the navigation bar. Once on this page, click on the 'edit' link next to the 'hello, I'm tlelb'. On this next page you wil see fields for email address and password that can be

changed.

Also, attached is a short tuorial so you have everything you need to get started!
Thank you again!

Heather Gilette
Copyright Agent
YouTube, Inc.
List of attachments: Instructions for the CVT.doc

Instructions for the YouTube Content Verification Tool
In order to use the tool, you must have cookies, JavaScript, and popup windows enabled for youtube.com in your web browser.

1) First, go to http://www.youtube.com and click "Log In" in the upper-right-hand

corner of the page.
2) Enter the username and password provided to you by YouTube.
You should now be logged in and see your username in the upper-right-hand

corner.

3) Next, enter one or more keywords into the text box at the top of the page and
click the "Search" button.

Videos related to your search will be displayed in an index listing. To the immediate left of each video's listing is a small white square checkbox.

4) Select the checkbox next to each video you wish to report.
If you wish to report the majority of videos on a page, it may be quicker to click the "Check All" link at the top of the results and then deselect only the videos you do not wish to include.
If there are many results, they will be displayed on several Results pages. You can switch between these pages by clicking the numbers at the bottom of the search results, or clicking the word "Next."

5) When you are finished checking off videos throughout the various pages of results, click the "Add to List" button at the bottom of the page. This will add all of the checkmarks across all of the pages to your list.
You will then see a new pop-up window listing the Video 10 and Video Title for each of the videos you selected.

6) Select any videos listed that you do not wish to report and click the "Remove from List" button. When you are done reviewing the list, check all of the videos you wish to report and click the "Flag Videos" button at the bottom of the list.
A confirmation message will be displayed, and you will receive an email receipt with the list of videos you flagged. You may now close the pop-up window. At this point, you may choose to return to searching for videos on the YouTube site. If you continue selecting videos where you left off, without starting a new search, all of your check marks from the previous search will persist and be added to your list again. To clear these check marks, simply click the "Search" button and start a new search.

Schapiro Exhibit 221

1

UNITED STATES DISTRICT COURT F O R T H E S O U T H E R N D I S T RI C T O F N E W Y O R K

VIACOM INTERNATIONAL, INC., COMEDY P A R T N E R S , C O U N T R Y M U S IC . T E L E V I S I O N , I N C . , P A R AM O U N T PICTURES CORPORATION, and BLACK E N T E R T A I N M E N T T E L E V I S IO N , L L C ,

) ) ) ) ) ) Plaintiffs, ) ) vs. ) NO. 07-CV-2103 ) Y O U T U B E , I N C . , Y O U T U B E, L L C , ) and GOOGLE, INC., ) ) Defendants. ) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ ) ) T H E F O O T B A L L A S S O C I A T IO N P R E M I E R ) LEAGUE LIMITED, BOURNE CO., et al.,) o n b e h a l f o f t h e m s e l v es a n d a l l ) o t h e r s s i m i l a r l y s i t u at e d , ) ) Plaintiffs, ) vs. ) NO. 07-CV-3582 ) Y O U T U B E , I N C . , Y O U T U B E, L L C , a n d ) GOOGLE, INC., ) ) Defendants. ) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ ) VIDEOTAPED DEPOSITION OF WARREN SOLOW NEW YORK, NEW YORK DECEMBER 18TH, 2009 JOB NO. 18304

2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

VIDEOTAPED DEPOSITION OF WARREN S O L O W , h e l d a t t h e o f f i c e s o f W i l so n , S o n s i n i , G o o d r i c h & R o s a t i , P C , 13 0 1 A v e n u e o f t h e A m e r i c a s N e w Y o r k , Ne w York, pursuant to notice, before M a u r e e n R a t t o , R e g i s t e r e d P r o f e ss i o n a l Reporter and Notary Public of the State o f N e w Y o r k o n D e c e m b e r 1 8 , 2 0 0 9 , at 10:10 a.m.

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

APPEARANCES

FOR THE PLAINTIFFS: JENNER & BLOCK, LLP BY: SUSAN J. KOHLMANN, ESQ. 9 1 9 T h i r d A v e n u e , N e w Y o r k , N Y 1 0 02 2 [phone] [e-mail]

FOR THE DEFENDANTS: W I L S O N , S O N S I N I , G O O D R I C H & R O S A TI BY: MICHAEL H. RUBIN, ESQ.

6 5 0 P a g e M i l l R o a d , P a l o A l t o , C A 94 3 0 4 650-849-3311 [e-mail]

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 09:52:16 09:27:27 09:27:05 09:25:06

VIDEOGRAPHER:

This is DVD No. 1

of the video deposition of Warren Solow i n t h e m a t t e r o f V i a c o m I n t e r n a t io n a l Inc., et al, versus The Football A s s o c i a t i o n P r e m i e r L e a g u e L i m i te d , e t al versus YouTube, Inc., et al. This deposition is being held at 1 3 0 1 A v e n u e o f t h e A m e r i c a s , N e w Yo r k , New York on December 18, 2009 at approximately 9:51 a.m. My name is Manuel Abreu from the f i r m o f D a v i d F e l d m a n W o r l d w i d e an d I am the legal video specialist. T he

court reporter is Maureen Ratto, in association with David Feldman Worldwide. Will counsel please introduce themselves? MR. RUBIN: Michael Rubin from

W i l s o n , S o n s i n i , G o o d r i c h & R o s a ti f o r defendants YouTube and Google. MS. KOHLMANN: Susan Kohlmann,

Jenner & Block for the Viacom plaintiffs. ***

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

58 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:23:45 11:23:22 11:23:12 11:23:05 11:22:16

a n d o t h e r t h a n r e v i e w i n g t h e b i n de r o f 2 4 - i s h d o c u m e n t s t h a t w a s p r o v i d ed t o y o u , d i d y o u r e v i e w a n y o t h e r m a t er i a l s i n c o n n e c t i o n w i t h y o u r p r e p a r a t io n f o r today's deposition? A. Q. No. Did you access any systems in

c o n n e c t i o n w i t h t o d a y ' s d e p o s i t io n ? A. No. MS. KOHLMANN: object. THE WITNESS: MS. KOHLMANN: Q. Sorry. It's okay. I'm going to

Did you access any systems at

BayTSP in connection with your p r e p a r a t i o n f o r t o d a y ' s d e p o s i t io n ? A. Q. No. But you have the ability to do

so, don't you? MS. KOHLMANN: A. Q. Not personally. You don't have a log-in and Objection.

password to any system at BayTSP? A. it. If I do, I no longer remember

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

59 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:26:25 11:25:43 11:25:22 11:25:06 11:24:47

Q.

When did Viacom first begin

sending DMCA takedown notices to YouTube? A. I ' m n o t a w a r e o f t h e d a t e o f th e

first notice sent to YouTube. Q. Did Viacom hire any third

p a r t i e s t o a s s i s t i n l o c a t - - - s t ri k e that. Did Viacom hire any third p a r t i e s t o a s s i s t i n l o c a t i n g c o nt e n t on YouTube? MS. KOHLMANN: form. A. Q. Yes. W h i c h t h i r d p a r t i e s d i d V i a co m Objection as to

hire to assist in locating Viacom content on YouTube? A. Q. A. Q. A. Q. BayTSP. Any others? Auditude. Any others? Staffing agencies. C a n y o u i d e n t i f y t h e n a m e o f an y

staffing agencies that were hired for that purpose?

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

60 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:28:21 11:28:05 11:27:45 11:27:14 11:26:49

A. Q.

Not as I sit here now. W h e n d i d V i a c o m h i r e B a y T S P to

assist in locating Viacom content on YouTube? A. I'm not sure of the exact day

t h a t - - t h a t t h a t e n g a g e m e n t b e g an . Q. W h e n d i d V i a c o m h i r e A u d i t u de t o

assist in locating Viacom content on YouTube? A. Q. In 2007. By October of 2006 Viacom was

working with BayTSP to locate and send D M C A t a k e d o w n n o t i c e s r e g a r d i n g Vi a c o m content that had been located on YouTube, right? MS. KOHLMANN: form. A. You can answer. By October of 2006 Viacom had Objection as to

h i r e d B a y T S P t o m o n i t o r a n d s e n d ou t takedown notices. Q. S o t h e a n s w e r t o m y q u e s t i o n is

yes, right? A. Q. Yes. Several Viacom entities work

w i t h B a y T S P t o l o c a t e t h e i r c o n t en t o n

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

64 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:32:50 11:32:39 11:32:29 11:32:15 11:32:04

that they would be, but we want to a v o i d a n y c l a i m t h a t t h e y m i g h t b e. t h i n k t h e m o s t r e a s o n a b l e a p p r o a ch i s t o m o v e e x p e d i t i o u s l y t h r o u g h t h is . a r e , o f c o u r s e , w i l l i n g t o d i s c u ss a n y t h i n g w i t h y o u a s w e a l w a y s a r e. But I don't think it's going to be a significant concern. MS. KOHLMANN: Okay. Well, as I We I

s a i d , I w i l l a l l o w M r . S o l o w t o t e st i f y g e n e r a l l y b u t i f i t g o e s t o o m u c h -into too much depth and beyond the s c o p e o f t h e n u m b e r 5 o f t h e 3 0 ( b )( 6 ) , I ' m g o i n g t o h a v e t o d i s c u s s i t a g ai n . You can answer. A. Would you mind repeating the

question? Q. Be more than happy to. You

c a n ' t r e c a l l i t a f t e r t h a t c o l l o qu y ? A. Q. I don't want to attempt to. I think I'll just ask the

question again. It's my tes- -- it's my r e c o l l e c t i o n o f y o u r t e s t i m o n y , an d p l e a s e c o r r e c t m e i f I ' m w r o n g , t ha t

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

65 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:34:42 11:34:20 11:33:43 11:33:30 11:33:09

you indicated that the individual or individuals at MTV who -- who were r e s p o n s i b l e f o r d i r e c t i n g B a y T S P' s activities changed over time. right? A. The primary point of contact Is that

between Viacom and -- and BayTSP c h a n g e d o v e r t i m e , i n s o m e i n s t a nc e s . Q. Is there a distinction with

regard to the BayTSP Viacom r e l a t i o n s h i p b e t w e e n p r i m a r y p o in t o f c o n t a c t a n d t h e i n d i v i d u a l a t V i ac o m o r M T V N w h o d i r e c t e d B a y T S P ' s a c t i v it i e s ? MS. KOHLMANN: form. A. You can answer. The person who articulated Objection as to

direction to BayTSP changed over time, a s d i d t h e , p o t e n t i a l l y t h e m a k e up o f the people who had input into the s p e c i f i c a t i o n s t h a t w e r e p r o v i d ed t o - to Bay. Q. At the beginning of the

r e l a t i o n s h i p w i t h B a y T S P w h o a t Vi a c o m had input into the specifications that were provided to BayTSP?

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

66 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:36:38 11:36:16 11:35:56 11:35:42 11:35:10

A.

P r i m a r i l y m e m b e r s o f t h e l e ga l

department. Q. please? A. I d o n ' t h a v e d i r e c t k n o w l e d ge , C a n y o u i d e n t i f y t h e m b y n a m e,

s p e c i f i c k n o w l e d g e , w h o t h o s e p e op l e would be at a point in time. Q. In October of 2006 who were

those people? A. I h e s i t a t e b e c a u s e t h e r e w o ul d

be some level of assumption in my answer. Q. Was Michelena Hallie one of

those people? A. Q. people? A. C a n y o u , a g a i n , d e f i n e w h a t on e Yes. W a s C i n d y M o r a l e s o n e o f t h o se

o f t h o s e p e o p l e a r e , t h e d e f i n i t io n o f that? Q. Someone at Viacom or MTVN who

w a s p r o v i d i n g s p e c i f i c a t i o n s t o Ba y T S P ? A. I d o n ' t b e l i e v e C i n d y w o u l d ha v e

been one of those people. Q. Was Adam Cahan one of those

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

67 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:37:37 11:37:27 11:37:09 11:36:57 11:36:49

people? A. Yes. MS. KOHLMANN: Just to be clear,

you're talking October of 2006? MR. RUBIN: A. Q. October, 2006.

I would expect so, yes. Adam Cahan was not a member of

the legal department, was he? A. Q. was he? A. Q. No. A few moments ago you No. A n d h e w a s n ' t a l a w y e r e i t h e r,

a r t i c u l a t e d a d i s t i n c t i o n b e t w e en t h o s e w h o p r o v i d e d i n p u t i n t o s p e c i f i c at i o n s and those who served as points of c o n t a c t f o r B a y T S P a t M T V o r a t V i ac o m . O t h e r t h a n M i c h e l e n a H a l l i e a n d Ad a m C a h a n , w h o y o u ' v e i d e n t i f i e d a s pe o p l e w h o p r o v i d e d s p e c i f i c a t i o n s t o B ay T S P i n t h e O c t o b e r 2 0 0 6 t i m e f r a m e , c an y o u identify anyone else who either p r o v i d e d s p e c i f i c a t i o n s i n t h a t ti m e f r a m e o r s e r v e d a s a p o i n t o f c o n t ac t ? MS. KOHLMANN: Objection as to

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

68 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:39:06 11:38:51 11:38:36 11:38:16 11:38:02

form. A. I w a s c o n s i d e r i n g t h e p r o v i si o n

of specifications as somebody who was having point of contact. M y s e p a ra t e

lives distinctions were there are p e o p l e w h o i n t e r a c t e d w i t h B a y d ir e c t l y a n d t h e n t h e r e w e r e o t h e r p e o p l e wh o may have had input in what the messaging to Bay would be. Q. Okay. Thank you for the So Ms. Hallie and

clarification.

Mr. Cahan were points of contact directly with BayTSP in that time period? A. I b e l i e v e b o t h o f t h e m h a d s o me

direct contact with BayTSP. Q. Who at MTVN or Viacom more

broadly had input into what those i n d i v i d u a l s w e r e c o m m u n i c a t i n g to B a y T S P w i t h r e g a r d t o s p e c i f i c a t io n s ? I n o t h e r w o r d s , w h e r e w a s t h e d i r ec t i o n a c t u a l l y c o m i n g f r o m w i t h i n V i a c om ? MS. KOHLMANN: Again, I'll allow

W a r r e n t o a n s w e r t h e q u e s t i o n s b ut i t d o e s s e e m l i k e w e ' r e w a y b e y o n d t he

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

69 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:40:35 11:40:19 11:40:01 11:39:49 11:39:28

scope of the 30(b)(6). You can answer. A. I believe that there would be --

t h e r e w e r e n u m e r o u s p e o p l e w h o w ou l d h a v e h a d i n p u t i n t o t h e c o n v e r s a ti o n w i t h B a y T S P , b u t I d o n o t h a v e s p ec i f i c k n o w l e d g e o f a n y m o m e n t w h e r e t h at collaborative process took place and who was at the table. A g a i n , i t w ou l d

b e - - t h e r e w o u l d b e s o m e s p e c u l a ti o n in my answer. Q. You can't identify a single

i n d i v i d u a l a t M T V N o r V i a c o m o t h er t h a n Ms. Hallie and Mr. Cahan who were i n v o l v e d i n t h e p r o c e s s i n a n y w a y? A. I n v o l v e d i n t h e p r o c e s s i n a ny

way, yes, I can identify. Q. A. Q. A. Please do so. Michael Fricklas. Was he providing direction? I don't know that I could

c h a r a c t e r i z e w h a t h e w a s p r o v i d i ng . Q. M i c h a e l F r i c k l a s i s t h e g e n er a l

counsel of Viacom, is he not? A. Yes, he is.

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

70 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:42:14 11:42:03 11:41:47 11:40:58 11:40:46

Q.

Please continue. MS. KOHLMANN: Is there a

question pending? MR. RUBIN: Q. Yes.

Please continue listing the

individuals that you're aware of p a r t i c i p a t i n g i n c o n t a c t o r h a v i ng i n p u t i n t o s p e c i f i c a t i o n s w i t h B ay T S P in the October, 2006 time frame? A. L i m i t i n g i t t o t h e O c t o b e r t im e

frame, I'm not sure that I could -- I think that there would be too much s p e c u l a t i o n t o l i s t n a m e s o f p e o pl e . Q. The mass takedown that

ultimately took place on February 2nd, 2007 resulted from a series of directives that were provided by Viacom to BayTSP. Isn't that right? Objection, vague.

MS. KOHLMANN: A. please? Q. Sure.

C a n y o u r e p e a t t h a t q u e s t i o n,

The mass takedown that

ultimately took place on February 2nd, 2007 resulted from a series of directives that were provided by Viacom

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

71 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:43:48 11:43:38 11:43:17 11:43:06 11:42:46

to BayTSP. A.

Isn't that right?

The mass takedown was

f a c i l i t a t e d b y i n s t r u c t i o n s p r o vi d e d t o BayTSP. Q. What do you mean facilitated by,

Mr. Solow? A. They assisted in the -- the

work, the effort that resulted in the takedown. Q. B a y T S P w a s a c t i n g a t t h e e x p re s s

direction of Viacom, right? A. Q. Yes. Every action they took with

regard to the mass takedown was at V i a c o m ' s e x p r e s s d i r e c t i o n , r i g ht ? MS. KOHLMANN: A. Objection.

T h a t w o u l d c e r t a i n l y b e V i a co m ' s

assumption or hope. Q. And the rules that led to what

content was included or excluded from that takedown were set by Viacom, isn't that right? MS. KOHLMANN: form. A. You can answer. Yes. Objection as to

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

72 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:45:37 11:45:19 11:44:59 11:44:23 11:44:06

Q.

BayTSP did not determine the set

of rules that led to which content was i n c l u d e d o r e x c l u d e d f r o m t h e m a ss takedown on its own, did it? A. Q. That's correct. And the directives that

u l t i m a t e l y l e d t o t h e F e b r u a r y 2 nd , 2 0 0 7 m a s s t a k e d o w n c h a n g e d o v e r ti m e , didn't they? A. Q. Yes. I ' d l i k e t o i n t r o d u c e E x h i b it 2 . (Exhibit 2 is received and marked for identification.) Q. Mr. Solow, Exhibit 2 is a

document BayTSP produced in this action p u r s u a n t t o Y o u T u b e ' s s u b p o e n a b ea r i n g Bates number BAYTSP 004306300. see that? A. Q. Yes. I would describe the Bates Do y o u

n u m b e r p r o c e s s a t t h e l o w e r r i g h t- h a n d c o r n e r , b u t y o u ' r e w e l l a w a r e o f it . Do you recognize this document? A. Q. I do not. Have you seen it before?

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

73 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 11:46:38 11:46:31 11:46:20 11:46:05 11:45:54

A.

I do not recall seeing this

document before. Q. This document represents

i n s t r u c t i o n s f r o m P a r a m o u n t t o B ay T S P on how to search for one of their properties called "Jack Ass." that right? MS. KOHLMANN: I'm going to I sn ' t

o b j e c t a n d a l s o n o t e t h a t t h e d o c um e n t is from October, 2006 and outside the scope of this 30(b)(6). Q. M r . S o l o w , p l e a s e t a k e a m o m en t

to review the document. MR. RUBIN: Ms. Kohlmann, again,

there are important foundational issues w i t h r e s p e c t t o h o w t h e m a s s t a k e do w n occurred. This is well within the

scope of the mass takedown and I r e i t e r a t e , i f y o u a l l o w t h e d e p o si t i o n t o p r o c e e d , I t h i n k i t w i l l a l l b e co m e very clear. MS. KOHLMANN: Here I'm going to

o b j e c t b e c a u s e I t h i n k f i r s t y o u ha v e to establish that anything that happened in October, 2006 relates to

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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t h e t a k e d o w n b y a s k i n g o u r c o r p o ra t e representative and then you can determine whether or not this is s o m e t h i n g t h a t i s w i t h i n t h e s c o pe . MR. RUBIN: You're -- you're

e n t i t l e d t o m a k e a n y o b j e c t i o n y ou want. answer. I've provided you my -- my I -MS. KOHLMANN: I'm going to

allow him -- you can ask him a few q u e s t i o n s o n t h i s a n d t h e n I ' m g o in g t o d i r e c t h i m n o t t o a n s w e r , s o g o a h ea d . MR. RUBIN: I think that would

be an exceptionally unwise move. MS. KOHLMANN: It wouldn't be

t h e f i r s t t i m e t h a t I d i d s o m e t h i ng y o u thought was unwise. MR. RUBIN: No, and those are.

A n d y o u r e s u l t e d i n b l o c k i n g r e l ev a n t t e s t i m o n y a t t h e o u t s e t o f t h i s c as e t h a t w a s o v e r r u l e d b y J u d g e S t a n to n multiple times. MS. KOHLMANN: and I am -MR. RUBIN: I would remind you That is incorrect

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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to read Mr. Housley's deposition t r a n s c r i p t s a n d t h e n y o u c a n r e v ie w t h e stimulated order on the questions related to stealth marketing. MS. KOHLMANN: I think that is

c o m p l e t e l y i n c o r r e c t a n d i r r e l e va n t t o t h e d e p o s i t i o n a n d y o u ' r e g o i n g to h a v e Mr. Solow as a fact witness. Y o u ca n

a s k h i m w h a t y o u w a n t a s a f a c t w i tn e s s a s w e ' v e p a i n s t a k i n g l y g o n e t h r o ug h t h e 30(b)(6) as directed to question 5A through F and I think that you are well beyond the scope of the 30(b)(6). MR. RUBIN: I recognize that is B u t w e d i s ag r e e

your position, Susan. with you. Q.

Mr. Solow, have you had an

o p p o r t u n i t y t o r e v i e w t h e d o c u m e nt ? A. I -- I still am. I'm sorry. I

was -- I was eavesdropping on your conversation and not focusing on what I was asked to do. I've read it. Q. Do you see that the first in

time e-mail subject line is "Jack Ass"

DAVID FELDMAN WORLDWIDE, INC. 450 Seventh Avenue - Ste 2803, New York, NY 10123 [phone]

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YouTube search procedures? A. Q. Yes. A n d t h e i n t r o i s p r o c e d u r e f or

determining whether to approve or decline? A. Q. means? MS. KOHLMANN: Objection. Yes. Do you understand what that

Document speaks for itself. A. Q. In general terms, yes. In this context what does it

mean to approve? MS. KOHLMANN: In what context?

In the context of the document? Q. I n t h e c o n t e x t o f t h i s d o c u m en t ,

Mr. Solow, what does it mean to a p p r o v e , a s i t ' s w r i t t e n i n t h e f ir s t in time e-mail? A. I believe approve means --

a p p r o v e m e a n s a d e s i g n a t i o n o f a -- o f a -- that a clip is infringing, is -is not a