Unites States of America v. Apple, Inc. et al

Filing 298

POST TRIAL MEMORANDUM. Document filed by Apple, Inc.. (Attachments: # 1 Exhibit Apple's Post Trial Memorandum -- Part 1, # 2 Exhibit Apple's Post-Trial Memorandum -- Part 2, # 3 Exhibit Apple's Post-Trial Memorandum -- Part 3, # 4 Exhibit Apple's Post-Trial Memorandum -- Part 4, # 5 Exhibit Apple's Post-Trial Memorandum -- Part 5, # 6 Exhibit Apple's Post-Trial Memorandum -- Part 6, # 7 Exhibit Apple's Post-Trial Memorandum -- Part 7, # 8 Exhibit Apple's Post-Trial Memorandum -- Part 8)(Snyder, Orin)

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UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK -------------------------------------x : UNITED STATES OF AMERICA, : : Plaintiff, : : v. : : APPLE INC., et al., : : Defendants. -------------------------------------x -------------------------------------x : THE STATE OF TEXAS, : THE STATE OF CONNECTICUT, et al., : : Plaintiffs, : : v. : : PENGUIN GROUP (USA) INC., et al., : : Defendants. -------------------------------------x 12 Civ. 2826 (DLC) 12 Civ. 3394 (DLC) APPLE INC.’S POST-TRIAL MEMORANDUM Part 3 of 8 December 2009 Sun 29 Mon 30 Tue 1 Wed 2 Thu 3 Fri 4 Sat 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 21 20 21 22 23 24 25 22 23 26 24 27 28 29 30 25 26 27 28 29 30 31 1 2 3 4 5 6 31 December 2009 Sun 29 Mon 30 Tue 1 Wed 2 Thu 3 Fri 4 Sat 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Macmillan 21 20 21 22 23 24 25 26 22 23 Random House 24 27 28 29 30 25 26 27 28 29 30 31 1 2 3 4 5 6 31 Simon & Schuster 62 It was also important to us that the prices in our e-bookstore be competitive with other retailers’ e-book prices. This is why Steve and I initially thought all publishers should move to agency with all e-book retailers selling their new releases. Our thinking at the time was that this would ensure that the publishers would treat Apple similarly to their other retailers at least with regard to pricing their most visible e-books. PX-99 Penguin’s boilerplate PGI will sell to APPLE the Ebooks for resale purposes. 76

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