Function Media, L.L.C. v. Google, Inc. et al

Filing 101

Additional Attachments to Main Document: 98 Claim Construction Brief,.. (Attachments: # 1 Exhibit J1 - 025 Pros. Hist, # 2 Exhibit J2 - 55543856 to Rosser, # 3 Exhibit K - Claim 47 Substitutions, # 4 Exhibit L1 - Aaddzz Brochure, # 5 Exhibit Aaddzz website, # 6 Exhibit M - AdForceUserGuide, # 7 Exhibit N - 6985882 to Del Sesto, # 8 Exhibit O - 6026368 to Brown)(Brooks, Juanita)

A Complete Guide to AdForce
version

Copyright © 1998 AdForce, Inc.

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

Contents
AdForce User Guide, Version 2.6 Contents

Chapter 1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-1
$G)RUFH 6HUYLFH $G)RUFH 8VHU 6RIWZDUH $G)RUFH DQG WKH ,QWHUQHW 6HFXUH $FFRXQW $FFHVV

Chapter 2 Installation of AdForce. . . . . . . . . . . . . . . . . . . . 2-1
0LQLPXP +DUGZDUH6RIWZDUH 5HTXLUHPHQWV :LQGRZV 8VHUV 8QL[ 8VHUV ,QVWDOOLQJ $G)RUFH 'RZQORDGLQJ $G)RUFH IURP WKH ,QWHUQHW ,QVWDOOLQJ $G)RUFH 6RIWZDUH

Chapter 3 Getting Started. . . . . . . . . . . . . . . . . . . . . . . . . . . 3-1
6WDU WLQJ $G)RUFH 7RROEDU ,FRQV DQG 0HQXV 6XSHU8VHU $GYHUWLVHU :HE 3XEOLVKHU

Chapter 4 Setting Up the Network . . . . . . . . . . . . . . . . . . . . 4-1
1HWZRUN ,QIRUPDWLRQ 8VHU 0DQDJHPHQW $GGLQJ D 1HZ 8VHU 9LHZ DQG (GLW 8VHU 1HWZRUN 1LFKH 0DQDJHPHQW $GGLQJ D 1HWZRUN 1LFKH (GLW D 1HWZRUN 1LFKH
AdForce User Guide, Version 2.6 i

CONTENTS

6\VWHP &RQILJXUDWLRQ

Chapter 5 Notifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5-1
:RUN 4XHXH 5HPRYLQJ DQ ,WHPV 5HIUHVKLQJ WKH 4XHXH 5HTXHVWLQJ D 1RWLILFDWLRQV $YDLODEOH 1RWLILFDWLRQV 6HQGLQJ D %URDGFDVW 0HVVDJH

Chapter 6 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-1
$GYHUWLVHUV $GGLQJ D 1HZ $GYHUWLVHU 9LHZLQJ DQG (GLWLQJ DQ $GYHUWLVHU $GYHUWLVHU DQG &DPSDLJQ 7UHHV &DPSDLJQV *XDUDQWHHG ,QYHQWRU\ %X\ 2SHQ ,QYHQWRU\ %X\ 6LWH 'DWD %X\ .H\ZRUG %X\ $JHQF\ %X\ &DOFXODWLQJ ,QYHQWRU\,QYHQWRU\ 0DQDJHPHQW 6\VWHP ,06 +RZ $G 'HOLYHU \ :RUNV +RZ 2QOLQH DQG *HRJUDSKLF 'HPRJUDSKLF 7DUJHWLQJ :RUNV &UHDWLYHV 6FKHGXOLQJ D 1HZ &DPSDLJQ &RS\LQJ D &DPSDLJQ 9LHZLQJ DQG (GLWLQJ D &DPSDLJQ 6HDUFKLQJ IRU &DPSDLJQV (QGLQJ D &DPSDLJQ 3XVKLQJ6WRSSLQJ &DPSDLJQ 1RZ 9DOLGDWLQJ D &DPSDLJQ
ii AdForce User Guide, Version 2.6

CONTENTS

6FKHGXOLQJ DQ $JHQF\ %X\ $JHQF\ &DPSDLJQ 7UHH $JHQF\ &DPSDLJQ 7UHH ,FRQV $SSO\ &UHDWLYH (GLW 5HPRYH 6HQG 1RWLILFDWLRQV 6KRZ $FWLYDWH'HDFWLYDWH :HE 6LWH 3XVK 1RZ (GLW 5DWH ,QIR(GLW 6SUHDGVKHHW 5DWHV (GLW 6SUHDGVKHHW /LQNV 9LHZ 'HFOLQHG %\ 7UDQVDFWLRQ 7DJV +RZ 7UDQVDFWLRQ 7DJV :RUN 6HFXUH 7DJV 7UDQVDFWLRQ %X\V 9LHZLQJ D 7UDQVDFWLRQ 7DJ

Chapter 7 Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-1
:HE 6LWH ,QIRU PDWLRQ $GGLQJ D 1HZ :HE 6LWH 9LHZLQJ DQG (GLWLQJ :HE 6LWH ,QIR $QVZHULQJ 4XHVWLRQQDLUHV &RQWHQW 8QLWV 6LWH 'DWD &RQWHQW 8QLW .H\ZRUG &RQWHQW 8QLW $GGLQJ D &RQWHQW 8QLW (GLWLQJ D &RQWHQW 8QLW &DPSDLJQ 6FKHGXOHG WR &RQWHQW 8QLWV

AdForce User Guide, Version 2.6

iii

CONTENTS

+RZ WR $FFHSW 5HYLHZ RU 'HFOLQH D &DPSDLJQ :HE 7DJV $G)RUFH ,)5$0( 7DJ $G)RUFH -DYD6FULSW 7DJ $G)RUFH +70/ 7DJ 9LHZLQJ $G)RUFH :HE 7DJV 7DJ ,QVHUWLRQ DQG &RQILUPDWLRQ 8VLQJ D 6LQJOH 7DJ RQ 0XOWLSOH :HE 3DJHV

Chapter 8 Media Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8-1
4XHVWLRQQDLUH %XLOGHU $GGLQJ D 1HZ 4XHVWLRQ (GLWLQJ D 4XHVWLRQ 'HOHWLQJ D 4XHVWLRQ 3URILOH %XLOGHU $GGLQJ D 3URILOH (GLWLQJ D 3URILOH 'HOHWLQJ D 3URILOH

Chapter 9 Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9-1
1HWZRUN 5HSRUWV 5XQQLQJ D 1HZ 1HWZRUN 5HSRU W 9LHZLQJ DQG 'HOHWLQJ D 1HWZRUN 5HSRUW :HE 6LWH 5HSRUWV 5XQQLQJ D 1HZ :HE 6LWH 5HSRUW 9LHZLQJ DQG 'HOHWLQJ D :HE 6LWH 5HSRUW $GYHUWLVHU 5HSRUWV 5XQQLQJ D 1HZ $GYHUWLVHU 5HSRUW 9LHZLQJ DQG 'HOHWLQJ DQ $GYHUWLVHU 5HSRUW

iv

AdForce User Guide, Version 2.6

CONTENTS

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G-1 ,QGH[ ,

AdForce User Guide, Version 2.6

v

CONTENTS

vi

AdForce User Guide, Version 2.6

Chapter

Introduction
AdForce User Guide, Version 2.6

D q p v

8u h r Ã

,Q 7KLV &KDSWHU ´$G)RUFH 6HUYLFHµ RQ SDJH ´$G)RUFH DQG WKH ,QWHUQHWµ RQ SDJH ´6HFXUH $FFRXQW $FFHVVµ RQ SDJH

P $G)RUFH LV D IXOOVHUYLFH DGYHU WLVLQJ VROXWLRQ GHVLJQHG WR FUHDWH DQDJH WDUJHW DQG UHSRUW DGYHUWLVLQJ RQ WKH :RUOG :LGH :HE &HQWUDOL]HG RXWVRXUFHG DG VHUYLQJ HOLPLQDWHV WKH QHHG WR SXUFKDVH DQG PDQDJH KDUGZDUH DQG VRIWZDUH

AdForce User Guide, Version 2.6

1-1

CHAPTER 1 Introduction

R 7KLV JXLGH LV GHVLJQHG WR KHOS HGXFDWH \RX DERXW WKH IXOO IXQFWLRQDOLW\ I WKH $G)RUFH 6HUYLFH E\ 3URYLGLQJ DQ RYHU YLHZ RI $G)RUFH $VVLVWLQJ ZLWK &OLHQW LQVWDOODWLRQ DQG H[HFXWLRQ 6HWWLQJ XS D 1HWZRUN 6HWWLQJ XS $GYHU WLVHUV 6FKHGXOLQJ DQG PRQLWRULQJ FDPSDLJQV 6HWWLQJ XS :HE SXEOLVKHUV &UHDWLQJ DQG PRQLWRULQJ FRQWHQW XQLWV $ Note: 7KLV PDQXDO LV LQWHQGHG SULPDULO\ IRU 6XSHU8VHUV VR GYHUWLVHU DQG :HE SXEOLVKHU XVHUV ZLOO QRW KDYH DFFHVV WR V FHUWDLQ $G)RUFH IXQFWLRQDOLW\ $OVR 6XSHU8VHU DFFHVV LV XEMHFW WR SHU PLVVLRQV DVVLJQHG E\ 1HWZRUN $GPLQLVWUDWRUV VHH ´3HUPLVVLRQV 2SWLRQVµ RQ SDJH IRU GHWDLOV RQ HDFK XVHU·V SHUPLVVLRQV 1HHG )XUWKHU $VVLVWDQFH" ,I IXUWKHU DVVLVWDQFH LV QHHGHG HPDLO XV DW VXSSRUW#DGIRUFHFRP RU DOO &OLHQW 6HU YLFHV DW EHWZHHQ $0 DQG F 30 3DFLILF WLPH )RU PRUH GHWDLOHG LQIRUPDWLRQ DERXW WKH $G)RUFH 6HUYLFH FOLFN RQ WKH +HOS EXWWRQ WR UHYLHZ WKH $G)RUFH 2QOLQH +HOS

1-2

AdForce User Guide, Version 2.6

$G)RUFH 6HU YLFH

AdForce Service
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

AdForce User Guide, Version 2.6

1-3

CHAPTER 1 Introduction

AdForce User Software 7KH $G)RUFH VRIWZDUH LV FRPSULVHG RI WKUHH PRGXOHV WKDW LQWHUDFW FROOHFWLYHO\ +RZ WKHVH PRGXOHV LQWHUDFW GHSHQGV RQ WKH W\SH RI EXVLQHVV PRGHO DQ RUJDQL]DWLRQ VXSSRU WV :KHQ FRPELQHG LQ D PHWKRG F XQLTXH WR DQ $G 6DOHV 2UJDQL]DWLRQ ,63 RU $G $JHQF\ DQ\ $ PELQDWLRQ RI WKHVH PRGXOHV EHFRPHV WKH 1HWZRUN³ZKLFK LV WKH R G)RUFH 6HUYLFH
$G)RUFH 6HUYLFH

TrVr Hqyr

6qrvr Hqyr

Xrià Qiyvur

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

1-4

AdForce User Guide, Version 2.6

$G)RUFH 6HU YLFH

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

AdForce User Guide, Version 2.6

1-5

CHAPTER 1 Introduction

AdForce and the Internet
7KH $G)RUFH 6HU YLFH LV DFFHVVHG WKURXJK WKH ,QWHUQHW E\ WKH $G)RUFH FDYD &OLHQW VRIWZDUH LQVWDOOHG RQ \RXU FRPSXWHU DOORZLQJ UHDOWLPH RPPXQLFDWLRQ ZLWK H[WHQVLYH DGYHUWLVLQJ DQG :HE VLWH PDQDJHPHQW GDWDEDVHV Secure Account Access D 2QFH WKH $G)RUFH -DYD &OLHQW KDV EHHQ LQVWDOOHG WKH 1HWZRUN VXSSOLHV XQLTXH XVHU QDPH DQG SDVVZRUG WR JDLQ VHFXUH ,QWHUQHW DFFHVV /HYHOV RI DFFHVVLELOLW\ DUH EDVHG RQ D FRPSOH[ SHUPLVVLRQV WLHU 6HH ´3HU PLVVLRQV 2SWLRQVµ RQ SDJH IRU GHWDLOV RQ HDFK XVHU·V SHU PLVVLRQV 6XSHU8VHUV RQO\

1-6

AdForce User Guide, Version 2.6

Chapter

Installation of AdForce
AdForce User Guide, Version 2.6

D hyyhv à sà 6q A p r

8 uh r Ã!

,Q 7KLV &KDSWHU ´0LQLPXP +DUGZDUH6RIWZDUH 5HTXLUHPHQWVµ RQ SDJH ´,QVWDOOLQJ $G)RUFHµ RQ SDJH

7KH $G)RUFH -DYD &OLHQW VRIWZDUH LV DYDLODEOH ERWK RQ WKH $G)RUFH :HE VLWH DQG RQ &'520 2FFDVLRQDOO\ $G)RUFH XSGDWHV VRIWZDUH SDWFKHV DUH SHUIRU PHG WR WKH -DYD &OLHQW DXWRPDWLFDOO\ ZKHQ ORJJLQJ LQWR WKH VHU YLFH 7KHVH XSGDWHV DUH XVHG WR LPSURYH $G)RUFH SHUIRU PDQFH DQG DGG IXQFWLRQDOLW\ S $G)RUFH VRIWZDUH FDQ UXQ ORFDOO\ RQ DQ\ :LQGRZV 17 RU 6RODULV ODWIRU P WKURXJK D VLPSOH LQVWDOODWLRQ SURFHVV $Q $G)RUFH /RJ ,Q 6 1DPH DQG 3DVVZRUG LV UHTXLUHG WR GRZQORDG DQG U XQ WKH $G)RUFH RIWZDUH

AdForce User Guide, Version 2.6

2-1

CHAPTER 2 Installation of AdForce

7KH $G)RUFH 6RIWZDUH LQFOXGHV $G)RUFH 6XSHU8VHU :HE SXEOLVKHU RU $GYHUWLVHU $G)RUFH 2QOLQH +HOS 6\VWHP 85/ /LQN $G)RUFH 5HDG0H )LOH $G)RUFH &RQQHFWLYLW\ 7HVW

2-2

AdForce User Guide, Version 2.6

0LQLPXP +DUGZDU H6RIWZDU H 5HTXLUHPHQWV

Minimum Hardware/Software Requirements
D 7KH IROORZLQJ OLVWV DOO QHFHVVDU \ KDUGZDUHVRIWZDUH QHHGHG WR LQVWDOO QG XVH $G)RUFH Windows Users :LQGRZV RU KLJKHU RU :LQGRZV 17 RU KLJKHU 0% 5$0 0% 5$0 UHFRPPHQGHG 0% KDUG GLVN VSDFH 0K] 3HQWLXP &RORU 'LVSOD\ 1HWVFDSH 1DYLJDWRU RU ,QWHUQHW ([SORUHU RU KLJKHU 0RGHP ZLWK ,QWHUQHW DFFHVV

Unix Users 6XQ 6RODULV RU KLJKHU 0% +DUG 'LVN 6SDFH 1HWVFDSH 1DYLJDWRU RU ,QWHUQHW ([SORUHU RU KLJKHU 0RGHP ZLWK ,QWHUQHW $FFHVV

AdForce User Guide, Version 2.6

2-3

CHAPTER 2 Installation of AdForce

Installing AdForce
Downloading AdForce from the Internet

2SHQ WKH EURZVHU DQG JR WR KWWSZZZDGIRUFHFRP $W WKH ERWWRP ULJKW RI WKH SDJH FOLFN $G)RUFH /RJ ,Q

2-4

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

7KH /RJ ,Q WHPSODWH GLVSOD\V WR LQSXW WKH ORJ LQ QDPH DQG SDVVZRUG

G ,Q WKH &RPSDQ\ 7\SH VHFWLRQ FKRRVH WKH W\SH RI XVHU LI D 6XSHU8VHU R QRW FKRRVH D &RPSDQ\ 7\SH 7\SH WKH DVVLJQHG /RJ ,Q 1DPH ,I D 6XSHU8VHU W\SH WKH ORJ LQ QDPH SUHFHGHG ZLWK DGPLQ Example: DGPLQHOYLVG 7\SH WKH 3DVVZRUG DQG FOLFN /RJ ,Q Note: 7KH ORJ LQ QDPH DQG SDVVZRUG DUH FDVHVHQVLWLYH DQG PXVW EH DW OHDVW VL[ FKDUDFWHUV

AdForce User Guide, Version 2.6

2-5

CHAPTER 2 Installation of AdForce

&OLFN 'RZQORDG $G)RUFH 6RIWZDUH 6FUROO WR WKH ERWWRP RI WKH SDJH DQG VHOHFW WKH 2SHUDWLQJ 6\VWHP

&OLFN 'RZQORDG $G)RUFH

2-6

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

&KRRVH 6DYH 7KLV 3URJUDP WR 'LVN DQG FOLFN 2.

F 6DYH WKH (;( ILOH LQ D ILOH GLUHFWRU\ ORFDWHG RQ WKH ORFDO KDUG GULYH DQG OLFN 6DYH

AdForce User Guide, Version 2.6

2-7

CHAPTER 2 Installation of AdForce

7KH LQVWDOODWLRQ GRZQORDG SURFHVV FRQWLQXHV

:KHQ WKH LQVWDOODWLRQ GRZQORDG LV FRPSOHWH FOLFN 2.

Installing AdForce Software : LQGRZV RU :LQGRZV 17

5XQ ODXQFK RU FOLFN WKH (;( ILOH )ROORZ WKH LQVWDOOHU·V LQVWUXFWLRQV WR KHOS JXLGH \RX WKURXJK WKH LQVWDOODWLRQ SURFHVV IRU GHWDLOV VHH ´&' ,QVWDOODWLRQµ RQ SDJH VWDUWLQJ ZLWK VWHS 8VH WKH GHIDXOW ILOH GLUHFWRU \ V :KHQ WKH LQVWDOODWLRQ KDV EHHQ FRPSOHWHG ODXQFK $G)RUFH E\ JHOHFWLQJ WKH VKRUWFXW IURP WKH 6WDUW 0HQX LQ WKH $G)RUFH 3URJUDP URXS VHH ´6WDU WLQJ $G)RUFHµ RQ SDJH IRU GHWDLOV

2-8

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

6XQ 6RODULV

&OLFN WKH OLQN WR 7$5 DQG VDYH WKLV ILOH WR WKH KDUG GLVN &UHDWH D GLUHFWRU \ QDPHG $')25&( &KDQJH DQG PDNH $')25&( WKH FXUUHQW GLUHFWRU \ D 5XQ 7$5 ;9) $')25&(683(586(57$5 WR DXWRPDWLFDOO\ FUHDWH OO WKH QHFHVVDU \ GLUHFWRULHV 7R ODXQFK $G)RUFH UXQ WKH 6XSHU8VHU VFULSW ILOH

&' ,QVWDOODWLRQ

)URP WKH 6WDU W PHQX VHOHFW 5XQ

F ,Q WKH 2SHQ ILHOG W\SH WKH SDWK ZKHUH WKH (;( UHVLGHV LI XQNQRZQ OLFN %URZVH DQG VHOHFW WKH SDWK DQG FOLFN 2.

AdForce User Guide, Version 2.6

2-9

CHAPTER 2 Installation of AdForce

:KHQ WKH :HOFRPH VFUHHQ DSSHDUV FOLFN 1H[W Note: &OLFN &DQFHO DW DQ\ WLPH WR VWRS WKH LQVWDOODWLRQ SURFHVV

2-10

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

7R DFFHSW WKH /LFHQVH $JUHHPHQW FOLFN 1H[W

AdForce User Guide, Version 2.6

2-11

CHAPTER 2 Installation of AdForce

&OLFN 1H[W WR LQVWDOO WKH SURJUDP LQWR WKH VSHFLILHG GHIDXOWHG GLUHFWRU \ OLFN %URZVH WR VHOHFW D GLIIHUHQW GLUHFWRU \ WR LQVWDOO WKH SURJUDP WKHQ FOLFN 1H[W L Note: &OLFN %DFN DW DQ\ WLPH WR UHHQWHU LQVWDOODWLRQ QIRU PDWLRQ

2-12

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

$ 7KLV VFUHHQ SODFHV WKH $G)RUFH LFRQ LQWR D SUHIHUUHG 3URJUDP *URXS D G)RUFH DSSHDUV DV WKH GHIDXOW 3URJUDP *URXS HLWKHU FOLFN 1H[W WR I FFHSW WKLV W\SH D QHZ 3URJUDP *URXS QDPH RU VHOHFW DQ H[LVWLQJ RQH URP WKH OLVW DQG FOLFN 1H[W

AdForce User Guide, Version 2.6

2-13

CHAPTER 2 Installation of AdForce

&KRRVH WKH SUHIHU UHG :HE EURZVHU WR EH XVHG ZLWK $G)RUFH DQG FOLFN 1H[W

2-14

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

&OLFN 1H[W WR EHJLQ WKH LQVWDOODWLRQ SURFHVV

$Q LQGLFDWRU RQ WKH VFUHHQ VKRZV WKH SURJUHVV RI WKH LQVWDOODWLRQ

AdForce User Guide, Version 2.6

2-15

CHAPTER 2 Installation of AdForce

&OLFN )LQLVK WR FRPSOHWH WKH LQVWDOODWLRQ

2-16

AdForce User Guide, Version 2.6

,QVWDOOLQJ $G)RUFH

7KH $G)RUFH SURJ UDP JURXSV GLVSOD\ LQ WKH VHOHFWHG 3URJUDP *URXS

AdForce User Guide, Version 2.6

2-17

CHAPTER 2 Installation of AdForce

2-18

AdForce User Guide, Version 2.6

Chapter

Getting Started
AdForce User Guide, Version 2.6

Br vtà Th r q

8 uh r Ã"

,Q 7KLV &KDSWHU ´6WDU WLQJ $G)RUFHµ RQ SDJH ´7RROEDU ,FRQV DQG 0HQXVµ RQ SDJH

AdForce User Guide, Version 2.6

3-1

CHAPTER 3 Getting Started

Starting AdForce

$FFHVV WKH ,QWHU QHW XVLQJ HLWKHU D GLDOXS RU /$1 FRQQHFWLRQ F IMPORTANT: &HUWDLQ SUR[\ VHUYHUV DQGRU QHWZRUN ILUHZDOO I RQILJXUDWLRQV FDQ SUHYHQW WKH $G)RUFH -DYD $SSOLFDWLRQ URP FRPPXQLFDWLQJ ZLWK WKH $G)RUFH 6HUYLFH 7R WHVW & $G)RUFH 6HUYLFH &RQQHFWLYLW\ UXQ WKH 7HVW $G)RUFH RQQHFWLYLW\ XWLOLW\ LQFOXGHG LQ WKH $G)RUFH 3URJUDP *URXS )RU IXUWKHU $G)RUFH &RQQHFWLYLW\ GRFXPHQWDWLRQ VHH ´$GGLWLRQDO +HOSµ LQ WKH $G)RUFH 2QOLQH +HOS

)URP WKH GHVNWRS GRXEOHFOLFN WKH $G)RUFH 6XSHU8VHU$GYHUWLVHU :HE 3XEOLVKHU LFRQ RU IURP WKH 6WDUW PHQX VHOHFW 3URJUDPV² $G)RUFH²$G)RUFH 6XSHU8VHU$GYHUWLVHU:HE 3XEOLVKHU I RODULV XVHUV QHHG WR U XQ WKH 6XSHU8VHU$GYHUWLVHU:HE 3XEOLVKHU VFULSW 6 LOH $ '26 ZLQGRZ DSSHDUV ZKHQ WKH DSSOLFDWLRQ LV ODXQFKHG :LQGRZV XVHUV RQO\

3-2

AdForce User Guide, Version 2.6

6WDUWLQJ $G)RUFH

/ 7KH $G)RUFH -DYD $SSOLFDWLRQ ZLQGRZ WKHQ GLVSOD\V :KHQ WKH F RDGLQJ 3OHDVH :DLW PHVVDJH GLVDSSHDUV WKH DSSOLFDWLRQ KDV VXFFHVVIXOO\ RQQHFWHG ZLWK WKH $G)RUFH 6HU YLFH L IMPORTANT: ,I WKH DSSOLFDWLRQ FRQWLQXHV WR ORDG IRU DQ Q RUGLQDWH DPRXQW RI WLPH WKH $G)RUFH -DYD $SSOLFDWLRQ PD\ Q RW EH FRQQHFWLQJ WR WKH $G)RUFH 6HU YLFH 5XQ WKH 7HVW 3 $G)RUFH &RQQHFWLYLW\ XWLOLW\ LQFOXGHG LQ WKH $G)RUFH URJ UDP *URXS )RU $G)RUFH &XVWRPHU 6XSSRUW SOHDVH FDOO RU VHQG DQ HPDLO WR VXSSRUW#DGIRUFHFRP

&OLFN /RJ ,Q

AdForce User Guide, Version 2.6

3-3

CHAPTER 3 Getting Started

D 7\SH WKH $G)RUFHDVVLJQHG 1DPH 6XSHU8VHUV GR QRW SUHFHGH ZLWK GPLQ DQG 3DVVZRUG LQWR WKHVH ILHOGV DQG FOLFN /RJ ,Q RU SUHVV (QWHU! 6 'XULQJ WKH /RDG 7LPH ZKLFK FDQ WDNH VHYHUDO PLQXWHV WKH $G)RUFH HU YLFH GRZQORDGV XSGDWHG :HE VLWH $GYHUWLVHU DQG &DPSDLJQ : LQIRU PDWLRQ 2QFH WKH GRZQORDG LV FRPSOHWH WKH $G)RUFH 6WDUW LQGRZ GLVSOD\V Note: 7KH ORDG WLPH FDQ WDNH ORQJHU IRU ODUJHU RUJDQL]DWLRQV P EHFDXVH PRUH GDWD LV EHLQJ ORDGHG RQ WKH ORFDO F DFKLQH ,I WKH /RDG 7LPH H[FHHGV PLQXWHV SOHDVH RQWDFW $G)RUFH &XVWRPHU 6XSSRUW

3-4

AdForce User Guide, Version 2.6

6WDUWLQJ $G)RUFH

Hr

Uyih

AdForce User Guide, Version 2.6

3-5

CHAPTER 3 Getting Started

Toolbar Icons and Menus
SuperUser
Icon/Menu Description
1RWLILFDWLRQV DOORZ XVHUV WR 9LHZ DQG GHOHWH WKH ODWHVW DFFRXQW DFWLYLWLHV LQ WKH : RUN 4XHXH 0RQLWRU DQG FRQILU P DFWLYLWLHV RI DFFRXQWV LQ U HDOWLPH XVLQJ HLWKHU D TXHXH RU HPDLO 6HQG HPDLOV WR DQ\ RU DOO RI WKH $G 6DOHV 2UJDQL]DWLRQ
V DIILOLDWHV $GYHUWLVLQJ DOORZV XVHUV WR &UHDWH DQG PRGLI\ $GYHUWLVHUV 9LHZ DOO $GYHU WLVHUV 9LHZ D VSOLWVFUHHQ OLVW WUHH RI $GYHUWLVHUV DQG P WKHLU DVVRFLDWHG FDPSDLJQV DQG FXVWRPL]DEOH HQX IROGHUV 9LHZ 'HFOLQHG %\ &UHDWH FRS\ DQG PRGLI\ FDPSDLJQV 6HDUFK IRU FDPSDLJQV 5XQ $GYHUWLVHU UHSRUWV &RQWHQW DOORZV XVHUV WR &UHDWH DQG PRGLI\ :HE SXEOLVKHUV 9LHZ DOO :HE SXEOLVKHUV &UHDWH PRGLI\ DQG GHOHWH FRQWHQW XQLWV 9LHZ DQG FRS\ :HE WDJV WR EH SODFHG RQ :HE SDJHV 'HFOLQH FDPSDLJQV 5XQ :HE VLWH UHSRUWV

3-6

AdForce User Guide, Version 2.6

7RROEDU ,FRQV DQG 0HQXV

Icon/Menu

Description
V 5HSRUWV DOORZ XVHUV WR VHOHFW IURP RYHU GLIIHUHQW WDQGDUG UHSRUWV

0HGLD 3ODQV DOORZV WKH IROORZLQJ 6HW XS DQG PDQDJH :HE VLWH TXHVWLRQQDLUHV &UHDWH :HE VLWH 3URILOHV XVLQJ TXHVWLRQQDLUH GDWD V XSSOLHG E\ :HE VLWHV

$GPLQLVWUDWLRQ DOORZV 1HWZRUN $GPLQLVWUDWRUV WR (QWHU HGLW DQG GHOHWH 6XSHU8VHUV DQG DVVLJQ S HU PLVVLRQV &KDQJH SDVVZRUGV &UHDWH 1HWZRUN 1LFKH FDWHJRULHV (VWDEOLVK WKH GHIDXOWV XVHG ZKHQ HQWHULQJ DQG D SSURYLQJ FDPSDLJQV &KDQJH WKH GHIDXOWHG EURZVHU SDWK

AdForce User Guide, Version 2.6

3-7

CHAPTER 3 Getting Started

Advertiser
Icon/Menu Description
1RWLILFDWLRQV DOORZ $G)RUFH XVHUV WR 9LHZ DQG GHOHWH WKH ODWHVW DFFRXQW DFWLYLWLHV LQ WKH : RUN 4XHXH 0RQLWRU DQG FRQILU P DFWLYLWLHV RI DFFRXQWV LQ U HDOWLPH XVLQJ HLWKHU D TXHXH RU HPDLO $GYHUWLVLQJ DOORZV XVHUV WR 9LHZ DOO FDPSDLJQV 9LHZ 'HFOLQHG %\ &UHDWH FRS\ DQG PRGLI\ FDPSDLJQV 6HDUFK IRU FDPSDLJQV 5XQ UHSRUWV

&RQWHQW DOORZV XVHUV WR YLHZ DOO :HE VLWHV

5HSRU WV DOORZ XVHUV WR VHOHFW IURP PDQ\ GLIIHUHQW VWDQGDUG UHSRUWV FRYHULQJ HYHU\ WDUJHWLQJ SDUDPHWHU

$GPLQLVWUDWLRQ DOORZV XVHUV WR 9LHZ $GYHUWLVHU LQIRU PDWLRQ &KDQJH WKH GHIDXOWHG EURZVHU SDWK

3-8

AdForce User Guide, Version 2.6

7RROEDU ,FRQV DQG 0HQXV

Web Publisher
Icon/Menu Description
1RWLILFDWLRQV DOORZ $G)RUFH XVHUV WR 9LHZ DQG GHOHWH WKH ODWHVW DFFRXQW DFWLYLWLHV LQ WKH : RUN 4XHXH 0RQLWRU DQG FRQILU P DFWLYLWLHV RI DFFRXQWV LQ U HDOWLPH XVLQJ HLWKHU D TXHXH RU HPDLO

$GYHU WLVLQJ DOORZV XVHUV WR 9LHZ WDUJHWHG FDPSDLJQV $FFHSW GHFOLQH DQG UHYLHZ FDPSDLJQV

&RQWHQW DOORZV :HE SXEOLVKHUV WR $GGYLHZ QHZ FRQWHQW XQLWV 9LHZ DQG FRS\ :HE WDJV WR EH SODFHG RQ :HE SDJHV

5HSRUWV DOORZ XVHUV WR VHOHFW IURP PDQ\ GLIIHUHQW VWDQGDUG UHSRUWV FRYHULQJ HYHU\ WDUJHWLQJ SDUDPHWHU

$GPLQLVWUDWLRQ DOORZV XVHUV WR 9LHZ :HE SXEOLVKHU LQIRUPDWLRQ &KDQJH WKH GHIDXOWHG EURZVHU SDWK

AdForce User Guide, Version 2.6

3-9

CHAPTER 3 Getting Started

3-10

AdForce User Guide, Version 2.6

Chapter

Setting Up the Network
AdForce User Guide, Version 2.6

Tr v tÃV Ã ur ÃIr x

8 uh r Ã#

,Q 7KLV &KDSWHU ´1HWZRUN ,QIRUPDWLRQµ RQ SDJH ´8VHU 0DQDJHPHQWµ RQ SDJH ´1HWZRUN 1LFKH 0DQDJHPHQWµ RQ SDJH ´6\VWHP &RQILJXUDWLRQµ RQ SDJH

6HWWLQJ XS D QHWZRUN GHSHQGV RQ WKH W\SH RI EXVLQHVV PRGHO WKH RUJDQL]DWLRQ VXSSRUWV 7KLV FKDSWHU GHVFULEHV WKH JHQHUDO SURFHGXUHV IRU VHWWLQJ XS DQG SHUIRU PLQJ WKH IROORZLQJ WKH $GPLQLVWUDWLRQ XQFWLRQV (QWHULQJ HGLWLQJ DQG GHOHWLQJ 6XSHU8VHUV $VVLJQLQJ 3HUPLVVLRQV &UHDWLQJ 1LFKH 1HWZRUN FDWHJRULHV (VWDEOLVKLQJ GHIDXOWV XVHG ZKHQ HQWHULQJ DQG DSSURYLQJ FDPSDLJQV &KDQJLQJ WKH GHIDXOW EURZVHU SDWK

AdForce User Guide, Version 2.6

4-1

CHAPTER 4 Setting Up the Network

0RVW RI WKH $GPLQLVWUDWLRQ IXQFWLRQDOLW\ LV DYDLODEOH WR VHOHFW 6XSHU8VHUV ZLWKLQ WKH 1HWZRUN ZKR DUH DXWKRUL]HG WR PDNH VXFK DGGLWLRQV DQG PRGLILFDWLRQV

Network Information
1HWZRUN LQIRUPDWLRQ LV XVHG WR HQWHU D 1HWZRUN·V DGGUHVV SULPDU\ FRQWDFW DQG VHW GHIDXOW PRQHWDU \ SDUDPHWHUV WKDW DUH XVHG GXULQJ FDPSDLJQ VFKHGXOLQJ :HE VLWH DQG $GYHUWLVHU FUHDWLRQ DQG ELOOLQJ

,Q WKH WRROEDU FOLFN WKH $GPLQLVWUDWLRQ LFRQ DQG VHOHFW 1HWZRUN ,QIRU PDWLRQ 7KH QHWZRUN LQIRUPDWLRQ ZL]DUG GLVSOD\V WKH *HQHUDO ,QIR $GGUHVV &RQWDFW DQG 'HIDXOWV WHPSODWHV

,Q WKH *HQHUDO ,QIR WHPSODWH W\SH WKH 1HWZRUN 1DPH DQG GHIDXOW $ WHUQHW +RPH 3DJH 1HWZRUN 85/ LQWR WKHVH ILHOGV DQG FOLFN WKH Q GGUHVV &RQWDFW WDE

4-2

AdForce User Guide, Version 2.6

1HWZRUN ,QIRUPDWLRQ

&RPSOHWH WKH &RPSDQ\ $GGUHVV 3KRQH)D[ 1XPEHUV DQG &RQWDFW ILHOGV DQG FOLFN WKH 'HIDXOWV WDE

AdForce User Guide, Version 2.6

4-3

CHAPTER 4 Setting Up the Network

&RPSOHWH WKH ILHOGV VHH WKH IROORZLQJ ´'HIDXOWV )LHOGVµ VHFWLRQ IRU GHWDLOV RQ WKH ILHOGV

4-4

AdForce User Guide, Version 2.6

1HWZRUN ,QIRUPDWLRQ

'HIDXOWV )LHOGV F 'HIDXOW YDOXHV DUH XVHG HDFK WLPH D FDPSDLJQ LV VFKHGXOHG DQG ZKHQ D RQWHQW XQLW LV FUHDWHG
Item
) 'HIDXOW 0D[LPXP 8VHU UHTXHQF\ 3HU $G

Description
V 0D[LPXP DPRXQW RI WLPHV DQ\ RQH SDUWLFXODU XVHU FDQ W HH D FDPSDLJQ·V DG EDQQHUV 7KLV DPRXQW GLVSOD\V LQ KH 8VHU )UHTXHQF\ 0D[ ILHOG ZKHQ VFKHGXOLQJ DQ $JHQF\ *XDUDQWHHG ,QYHQWRU \ RU .H\ZRUG %X\ )RU D :HE SXEOLVKHU WKLV LV WKH GHIDXOW SHUFHQW GLVFRXQW H[WHQGHG WR DGYHU WLVLQJ DJHQFLHV )RU DGYHUWLVLQJ DJHQFLHV WKLV LV WKHLU SHUFHQW FRPPLVVLRQ Note: 7KLV QXPEHU GHIDXOWV WR WKH $JHQF\ 3HUFHQW ILHOG LQ WKH &DPSDLJQ 5DWHV WHPSODWH :HE SXEOLVKHU
V SHUFHQWDJH RI HYHU \ GROODU VSHQW $GYHU WLVHU
V FRVW IRU GHOLYHUHG EDQQHU LPSUHVVLRQV $GYHU WLVHU
V FRVW IRU EDQQHU FOLFNV $GYHU WLVHU
V FRVW IRU HYHU\ VDOH WUDQVDFWLRQ RU LQTXLU\

'HIDXOW &RPPLVVLRQ

'HIDXOW 6SOLW 'HIDXOW &30 'HIDXOW &3& 'HIDXOW &37

)URP WKH 'HIDXOW 1HWZRUN 1LFKH OLVW VHOHFW D GHIDXOW FDWHJRU\ WKDW FDQ EH XVHG WR FODVVLI\ FRQWHQW XQLWV 6HH ´1HWZRUN 1LFKH 0DQDJHPHQWµ RQ SDJH IRU GHWDLOV RQ DGGLQJ D QLFKH Note: $OO FDPSDLJQ DQG FRQWHQW XQLW GHIDXOWV FDQ EH PRGLILHG RQ DQ LQGLYLGXDO EDVLV E\ 6XSHU8VHUV

&OLFN 6DYH

AdForce User Guide, Version 2.6

4-5

CHAPTER 4 Setting Up the Network

User Management
(QWHULQJ HGLWLQJ GHOHWLQJ DQG DVVLJQLQJ SHUPLVVLRQV IRU 6XSHU8VHUV $ DUH SHUIRUPHG LQ 8VHU 0DQDJHPHQW E\ D 1HWZRUN $GPLQLVWUDWRU D VVLJQLQJ SHUPLVVLRQV GHWHU PLQHV ZKDW D 6XSHU8VHU FDQ YLHZ HQWHU SSURYH DQG PRGLI\ ZLWK 3HUIRU PLQJ DQ\ 1HWZRUN RSHUDWLRQV $GYHUWLVHUV &DPSDLJQV :HE SXEOLVKHUV &RQWHQW 8QLWV 0HGLD 3ODQV

:KHQ D 6XSHU8VHU ORJV LQWR $G)RUFH WKHLU SHUPLVVLRQV DUH LGHQWLILHG E\ WKH V\VWHP /LPLWLQJ DFFHVV WR D XVHU·V VSHFLILF UHVSRQVLELOLWLHV UHGXFHV XQQHFHVVDU\ PLVWDNHV DQG LPSURYHV VHFXULW\ DQG XVHU HIILFLHQF\

4-6

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

Adding a New User

,Q WKH WRROEDU FOLFN WKH $GPLQLVWUDWLRQ LFRQ DQG VHOHFW 8VHU 0DQDJHPHQW 7KH ILUVW RI WKH 1HWZRUN 8VHU ZLQGRZVWHPSODWHV GLVSOD\V

&OLFN 1HZ 8VHU

AdForce User Guide, Version 2.6

4-7

CHAPTER 4 Setting Up the Network

,Q WKH &RQWDFW ,QIRUPDWLRQ VHFWLRQ FRPSOHWH WKH ILHOGV VHH WKH IROORZLQJ ´&RQWDFW ,QIRU PDWLRQ )LHOGV DQG 2SWLRQVµ VHFWLRQ IRU GHWDLOV

4-8

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

&RQWDFW ,QIRUPDWLRQ )LHOGV DQG 2SWLRQV
Field/Option
$FWLYH (0DLO

Description
X KRRVH WKLV RSWLRQ WR DFWLYDWH D XVHU ,I QRW FKRVHQ D & VHU FDQQRW DFFHVV WKH $G)RUFH 6HUYLFH ,Q WKLV ILHOG W\SH WKH XVHU·V HPDLO DGGUHVV Note: 1RWLILFDWLRQV DUH VHQW WR WKLV HPDLO DGGUHVV VR LW LV LPSRUWDQW WKDW WKH DGGUHVV LV FRU UHFW ,Q WKLV ILHOG W\SH WKH XVHU·V ID[ QXPEHU ,Q WKLV ILHOG W\SH WKH XVHU·V ILUVW QDPH ,Q WKLV ILHOG W\SH WKH XVHU·V ODVW QDPH ,Q WKLV ILHOG W\SH WKH ORJLQ QDPH UHTXLUHV D PLQLPXP RI V L[ FKDUDFWHUV ,Q WKHVH ILHOGV W\SH DQG UHW\SH WKH 6XSHU8VHU·V SDVVZRUG 8VHUV DUH SURPSWHG WR FKDQJH WKHLU SDVVZRUGV HYHU \ GD\V ,Q WKLV ILHOG W\SH WKH XVHU·V SKRQH QXPEHU

)D[ )LUVW 1DPH /DVW 1DPH /RJLQ 1DPH /RJLQ 3DVVZRUG &RQILU P 3DVVZRUG 3KRQH

9LHZ ([SLUHG &DPSDLJQV &KRRVH WKLV RSWLRQ WR DOORZ WKLV XVHU WR VHH KLVWRULFDO ! GD\V FDPSDLJQV GD\V RU ROGHU

,Q WKH 3HU PLVVLRQ 3URILOH VHFWLRQ FKRRVH WKH SHUPLVVLRQV IRU WKLV XVHU VHH WKH IROORZLQJ ´3HUPLVVLRQV 2SWLRQVµ VHFWLRQ IRU GHWDLOV RQ WKH RSWLRQV

AdForce User Guide, Version 2.6

4-9

CHAPTER 4 Setting Up the Network

3HUPLVVLRQV 2SWLRQV G 3HU PLVVLRQV DUH DVVLJQHG WR XVHUV E\ 1HWZRUN $GPLQLVWUDWRUV ZKR D HILQH ZKDW WKHVH XVHUV FDQ YLHZ FUHDWH DQG PRGLI\ 3HUPLVVLRQV DUH FWLYDWHG EDVHG RQ D XVHU·V ORJLQ DQG SDVVZRUG DQG DUH D VHFXULW\ X PHDVXUH GHVLJQHG WR UHGXFH XQZDQWHG PLVWDNHV DQG SUHYHQW WKH 6QQHFHVVDU \ GLVFORVXUH RI SURSULHWDU\ LQIRU PDWLRQ 7KH $G)RUFH HU YLFH KDV D VHW RI SUHGHILQHG SHU PLVVLRQV EXW DVVLJQLQJ SHUPLVVLRQV F LV QRW OLPLWHG WR WKHVH SUHGHILQHG FDWHJRULHV 1HWZRUN $GPLQLVWUDWRUV & Q DVVLJQ DQ\ SHUPLVVLRQ WR DQ\ XVHU VHH´'HIDXOW 8VHU 3HUPLVVLRQV E\ D DWHJ RU \µ RQ SDJH IRU GHIDXOW GHWDLOV : Note: (YHU\ 1HWZRUN XVHU LV DEOH WR YLHZ DOO WKH $GYHUWLVHUV HE SXEOLVKHUV DQG FRQWHQW XQLWV EXW FDQ RQO\ YLHZ WKH FDPSDLJQV WKH\ RZQ XQOHVV WKH $FFHVV $OO &DPSDLJQV SHU PLVVLRQ LV DVVLJQHG WR WKHP
Option
1HWZRUN $GPLQ

Description
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

6DOHV $GPLQ

6DOHV ([HFXWLYH 6LWH $GPLQ 7UDIILF $GPLQ

&OLFN 1H[W

4-10

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

&KRRVH WKH DGYHU WLVLQJ SHUPLVVLRQV IRU WKLV XVHU VHH WKH IROORZLQJ ´$GYHU WLVLQJ 3HUPLVVLRQV 2SWLRQVµ VHFWLRQ IRU GHWDLOV F &OLFNLQJ WKH &KHFN $OO EXWWRQ FKRRVHV DOO RI WKH GLVSOD\HG SHU PLVVLRQ W DWHJRU \ RSWLRQV DQG FOLFNLQJ WKH &KHFN 1RQH EXWWRQ GHVHOHFWV DOO RI KH GLVSOD\HG SHU PLVVLRQ FDWHJRU\ RSWLRQV

$GYHUWLVLQJ 3HUPLVVLRQV 2SWLRQV
Choose this option...
&UHDWH0RGLI\ 7UHH 9LHZ 3XVK &DPSDLJQV 0RGLI\ &DPSDLJQ 3ULRULW\ $GG0RGLI\ $GYHUWLVHUV $GG0RGLI\ &DPSDLJQV $FFHVV $OO &DPSDLJQV 9LHZ $GYHUWLVHU 3DVVZRUGV

to allow users to...
$GG DQG FRQWURO LWHPV LQ WKH 1HWZRUN IROGHU WUHH 3XVK FDPSDLJQV 0RGLI\ D FDPSDLJQ
V SULRULW\ $GG RU FKDQJH QHZ $GYHU WLVHUV WR WKH 1HWZRUN 6FKHGXOH RU HGLW QHZ FDPSDLJQV LQ WKH 1HWZRUN $FFHVV DOO 1HWZRUN FDPSDLJQV 9LHZ DQ $GYHUWLVHU·V SDVVZRUGV

AdForce User Guide, Version 2.6

4-11

CHAPTER 4 Setting Up the Network

)URP WKH 3HU PLVVLRQ &DWHJRU\ OLVW VHOHFW &RQWHQW

&KRRVH WKH FRQWHQW 3HUPLVVLRQV IRU WKLV XVHU VHH WKH IROORZLQJ ´&RQWHQW 2SWLRQVµ VHFWLRQ IRU GHWDLOV

&RQWHQW 2SWLRQV
Choose this option...
$GG0RGLI\ 3XEOLVKHUV 9LHZ 3XEOLVKHU 3DVVZRUGV

to allow users to...
&KDQJH RU DGG QHZ SXEOLVKHUV WR WKH 1HWZRUN 9LHZ SXEOLVKHU·V SDVVZRUGV

4-12

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

)URP WKH 3HU PLVVLRQ &DWHJRU\ OLVW VHOHFW 5HSRUWLQJ

&KRRVH WKH UHSRUWLQJ 3HUPLVVLRQV IRU WKLV XVHU VHH WKH IROORZLQJ ´5HSRUWLQJ 2SWLRQVµ VHFWLRQ IRU GHWDLOV

5HSRUWLQJ 2SWLRQV
Choose this option...
1HWZRUN 5HSRUWV $GYHU WLVHU 5HSRUWV 3XEOLVKHU 5HSRUWV

to allow users to generate...
1HWZRUN UHSRUWV $GYHUWLVHU UHSRUWV :HE SXEOLVKHU UHSRUWV

AdForce User Guide, Version 2.6

4-13

CHAPTER 4 Setting Up the Network

)URP WKH 3HU PLVVLRQ &DWHJRU\ OLVW VHOHFW $GPLQLVWUDWLRQ

&KRRVH WKH DGPLQLVWUDWLRQ 3HUPLVVLRQV IRU WKLV XVHU VHH WKH IROORZLQJ ´$GPLQLVWUDWLRQ 2SWLRQVµ VHFWLRQ IRU GHWDLOV

$GPLQLVWUDWLRQ 2SWLRQV
Choose this option...
0RGLI\ 1HWZRUN ,QIRU PDWLRQ %URDGFDVW 0HVVDJHV $GG0RGLI\ 8VHUV

to allow users to...
0RGLI\ DQ\ 1HWZRUN SDUDPHWHUGHIDXOW RU JHQHUDO LQIRU PDWLRQ %URDGFDVW PHVVDJHV WKURXJKRXW WKH 1HWZRUN $GG 6XSHU8VHUV DQG PRGLI\ WKHLU SHUPLVVLRQV

4-14

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

)URP WKH 3HU PLVVLRQ &DWHJRU\ OLVW VHOHFW 0HGLD 3ODQV

2 &KRRVH WKH 3HU PLVVLRQV IRU WKLV XVHU VHH WKH IROORZLQJ ´0HGLD 3ODQV SWLRQVµ VHFWLRQ IRU GHWDLOV

0HGLD 3ODQV 2SWLRQV
Choose this option...
$FFHVV WR 3URILOH %XLOGHU

to allow users to...
$FFHVV WKH 3URILOH %XLOGHU

$FFHVV WR 4XHVWLRQQDLUH %XLOGHU $FFHVV WKH 4XHVWLRQQDLUH %XLOGHU

&OLFN 1H[W

AdForce User Guide, Version 2.6

4-15

CHAPTER 4 Setting Up the Network

L )RU HDFK 5HSRUW 7\SH &DWHJRU \ FKRRVH D 5HSRUW 7\SH SHUPLVVLRQ WR QGLFDWH ZKLFK UHSRUWV WKLV XVHU ZLOO EH DEOH WR UXQ Note: 5HSRUWV ZLWK DQ DVWHULVN
DUH SXOOHG IURP VXPPDU\ F GDWDEDVH WDEOHV DQG FDQ EH TXLFNO\ JHQHUDWHG &XVWRP UHSRU WV DQ DOVR EH FUHDWHG IRU 1HWZRUNV FRQWDFW &OLHQW 6HU YLFHV IRU GHWDLOV

&OLFN 6DYH

4-16

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

'HIDXOW 8VHU 3HU PLVVLRQV E\ &DWHJRU \
Category/ Report Advertiser
&UHDWH0RGLI\ 7UHH 9LHZ 3XVK &DPSDLJQV 0RGLI\ &DPSDLJQ 3ULRULW\ $GG0RGLI\ $GYHUWLVHUV $GG0RGLI\ &DPSDLJQV $FFHVV $OO &DPSDLJQV 9LHZ $GYHUWLVHU 3DVVZRUGV [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [

Network Sales Admin Exec

Site Admin

Sales Admin

Traffic Admin

Co ntent
$GG0RGLI\ 3XEOLVKHUV 9LHZ 3XEOLVKHU 3DVVZRUGV

Reporting
1HWZRUN 5HSRUWV $GYHU WLVHU 5HSRUWV 3XEOLVKHU 5HSRUWV

Administration
0RGLI\ 1HWZRUN ,QIRU PDWLRQ %URDGFDVW 0HVVDJHV $GG0RGLI\ 8VHUV

Media Plans
% $FFHVV WR 4XHVWLRQQDLUH XLOGHU $FFHVV WR 3URILOH %XLOGHU

Note: 2QO\ $JHQF\ 1HWZRUNV DUH DEOH WR KDYH 0HGLD 3ODQV SHU PLVVLRQV

AdForce User Guide, Version 2.6

4-17

CHAPTER 4 Setting Up the Network

View and Edit User $IWHU 1HWZRUN XVHUV DUH DGGHG WR $G)RUFH WKH\ FDQ EH YLHZHG DQGRU PRGLILHG DW DQ\ WLPH

,Q WKH WRROEDU FOLFN WKH $GPLQLVWUDWLRQ LFRQ DQG VHOHFW 8VHU 0DQDJHPHQW

)URP WKH 1HWZRUN 8VHUV 1DPH OLVW VHOHFW WKH QDPH WR EH YLHZHG PRGLILHG DQG FOLFN (GLW 8VHU

4-18

AdForce User Guide, Version 2.6

8VHU 0DQDJHPHQW

L 8VH WKH WDEV DW WKH WRS RI WKH VFUHHQ WR YLHZ RU HGLW WKLV XVHU·V UQIRU PDWLRQ ,QIRUPDWLRQ DERXW WKH ILHOGV LQ HDFK WDE VHFWLRQ FDQ EH HYLHZHG LQ ´$GGLQJ D 1HZ 8VHUµ RQ SDJH

,I FKDQJHV DUH PDGH FOLFN 6DYH

AdForce User Guide, Version 2.6

4-19

CHAPTER 4 Setting Up the Network

Network Niche Management
J 1LFKHV DUH XQLTXH FDWHJRULHV GHYHORSHG E\ 1HWZRUN 6XSHU8VHUV WR D URXS FRQWHQW XQLWV E\ RYHUDOO FRQWHQW :KHQ D :HE 3XEOLVKHU FUHDWHV X QHZ FRQWHQW XQLW WKH\ KDYH WKH RSWLRQ RI UHJLVWHULQJ WKDW FRQWHQW XQLW QGHU D QLFKH 7KLV LV KHOSIXO IRU $GYHUWLVHUV ZKR DUH LQWHUHVWHG LQ WDUJHWLQJ DGV WR D VSHFLILF LQGXVWU\ RU QLFKH VXFK DV 6SRU WV 1HZV (QWHUWDLQPHQW +REELHV )DPLO\ Example: $ FDWHJRU \ FUHDWHG FDOOHG 7HOHYLVLRQ ZRXOG LQFOXGH DOO WKH :HE 3XEOLVKHUV U XQ E\ ORFDO DQG QDWLRQDO WHOHYLVLRQ VWDWLRQV

4-20

AdForce User Guide, Version 2.6

1HWZRUN 1LFKH 0DQDJHPHQW

Adding a Network Niche

0 ,Q WKH WRROEDU FOLFN WKH $GPLQLVWUDWLRQ LFRQ DQG VHOHFW 1HWZRUN 1LFKH DQDJHPHQW 7KH 1HWZRUN 1LFKH /LVW GLVSOD\V

7R UHJLVWHU LQGLYLGXDO QLFKHV ZLWKLQ WKH QHZ QHWZRUN FOLFN 1HZ

AdForce User Guide, Version 2.6

4-21

CHAPTER 4 Setting Up the Network

,Q WKH 1LFKH 1DPH W\SH WKH SUHIHU UHG QLFKH DQG FOLFN 6DYH 7KH QHZ 1 6 HWZRUN 1LFKH FDWHJRU \ LV DGGHG WR WKH 1HWZRUN 1LFKH /LVW DQG XSHU8VHUV FDQ EHJLQ DVVLJQLQJ FRQWHQW XQLWV WR WKDW QLFKH

4-22

AdForce User Guide, Version 2.6

1HWZRUN 1LFKH 0DQDJHPHQW

Edit a Network Niche

0 ,Q WKH WRROEDU FOLFN WKH $GPLQLVWUDWLRQ LFRQ DQG VHOHFW 1HWZRUN 1LFKH DQDJHPHQW

( )URP WKH 1HWZRUN 1LFKH /LVW VHOHFW WKH QLFKH WR EH FKDQJHG DQG FOLFN GLW

AdForce User Guide, Version 2.6

4-23

CHAPTER 4 Setting Up the Network

$IWHU PDNLQJ WKH FKDQJH FOLFN 6DYH

4-24

AdForce User Guide, Version 2.6

6\VWHP &RQILJXUDWLRQ

System Configuration
\ :KHQ LQVWDOOLQJ WKH $G)RUFH 6HU YLFH WKH LQVWDOODWLRQ SURJUDP SURPSWV RX WR LGHQWLI\ D GHIDXOW EURZVHU 6\VWHP &RQILJXUDWLRQ DOORZV WKH S GHIDXOW EURZVHU WR EH FKDQJHG E\ FKDQJLQJ WKH EURZVHU SDWK 7KLV U UHYHQWV KDYLQJ WR UHLQVWDOO $G)RUFH ZKHQ WKH EURZVHU FKDQJHV RU JHWV UHLQVWDOOHG LQWR D GLIIHUHQW GLUHFWRU \ 7KH EURZVHU LV XVHG WR GLVSOD\ HTXHVWHG UHSRUWV DQG $GYHUWLVHU DQG :HE VLWH 85/V 7R FKDQJH WKH GHIDXOW EURZVHU

,Q WKH WRROEDU FOLFN $GPLQLVWUDWLRQ DQG VHOHFW 6\VWHP &RQILJXUDWLRQ

,Q WKH %URZVHU 3DWK ILHOG W\SH WKH QHZ SDWK RU FOLFN 3LFN %URZVHU WR RSHQ XS WKH RSHUDWLQJ V\VWHP
V ILOH PHQX

AdForce User Guide, Version 2.6

4-25

CHAPTER 4 Setting Up the Network

6HOHFW WKH QHZ EURZVHU SDWK DQG FOLFN 2SHQ F $IWHU LGHQWLI\LQJ WKH QHZ EURZVHU SDWK FOLFN RQ 7HVW %URZVHU WR RQILU P WKDW WKH QHZ SDWK ZRUNV FRU UHFWO\ &OLFN 6DYH

4-26

AdForce User Guide, Version 2.6

Chapter

Notifications
AdForce User Guide, Version 2.6

I vsvp hv

8 uh r Ã$

,Q 7KLV &KDSWHU ´:RUN 4XHXHµ RQ SDJH ´5HTXHVWLQJ D 1RWLILFDWLRQVµ RQ SDJH ´6HQGLQJ D %URDGFDVW 0HVVDJHµ RQ SDJH

1RWLILFDWLRQV LV D PHVVDJH VXEPLVVLRQ DQG UHWULHYDO V\VWHP WKDW HQDEOHV XVHUV WR PRQLWRU DQG FRQILU P WKH DFWLYLWLHV RI WKHLU DFFRXQWV LQ UHDOWLPH ZKLOH EHLQJ DEOH WR VHQG PHVVDJHV DFURVV WKH HQWLUH QHWZRUN

AdForce User Guide, Version 2.6

5-1

CHAPTER 5 Notifications

Work Queue
$IWHU ORJJLQJ LQWR WKH $G)RUFH 6\VWHP DQ LQGLYLGXDO :RUN 4XHXH DSSHDUV ILUVW GLVSOD\LQJ WKH ODWHVW DFWLYLWLHV RI D XVHU·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

Removing an Item(s) 7KH 'HOHWH RSWLRQ LV XVHG WR UHPRYH RQH RU PRUH QRWLILFDWLRQV IURP WKH :RUN 4XHXH )URP WKH OLVW FKRRVH WKH LWHPV WR EH GHOHWHG LQ WKH 'HOHWH FROXPQ DQG FOLFN 5HPRYH ,WHPV

5-2

AdForce User Guide, Version 2.6

:RUN 4XHXH

&KHFN $OO1RQH 7KHVH IXQFWLRQV FKRRVH RU FOHDU DOO RI WKH QRWLILFDWLRQV IRU GHOHWLRQ Refreshing the Queue :KHQ XVLQJ WKH $G)RUFH 6HU YLFH WKHUH FDQ EH RQJ RLQJ DFWLYLW\ RQ WKH DFFRXQWV &OLFNLQJ 5HIUHVK GLVSOD\V DQ\ QHZ PHVVDJHV WKDW KDYH EHHQ VHQW VLQFH ORJ JLQJ LQ RU IURP ZKHQ 5HIUHVK ZDV ODVW DFWLYDWHG

AdForce User Guide, Version 2.6

5-3

CHAPTER 5 Notifications

Requesting a Notification(s)
1RWLILFDWLRQV HQDEOH XVHUV WR PRQLWRU DQG FRQILU P WKH DFWLYLWLHV RI WKHLU DFFRXQWV LQ UHDOWLPH 8VHUV FDQ FKRRVH WKH QRWLILFDWLRQV WKH\ D ZDQW WR UHFHLYH DQG KRZ WKH\ DUH WR EH GHOLYHUHG XVLQJ 4XHXH 1RWLI\ QGRU (PDLO 1RWLI\ 7KH FKRVHQ QRWLILFDWLRQV DUH WKHQ GLVSOD\HG LQ WKH :RUN 4XHXH

1 ,Q WKH WRROEDU FOLFN RQ WKH 1RWLILFDWLRQV LFRQ DQG VHOHFW 5HTXHVW RWLILFDWLRQ

W )URP WKH OLVW FKRRVH 4XHXH 1RWLI\ WR KDYH QRWLILFDWLRQ PHVVDJHV VHQW KURXJK WKH $G)RUFH &OLHQW DSSOLFDWLRQ RU FKRRVH (PDLO 1RWLI\ WR R KDYH QRWLILFDWLRQ PHVVDJHV VHQW YLD HPDLO VHH ´$YDLODEOH 1RWLILFDWLRQVµ Q SDJH IRU GHWDLOV RQ WKH GLIIHUHQW QRWLILFDWLRQV &OLFN 6DYH

5-4

AdForce User Guide, Version 2.6

5HTXHVWLQJ D 1RWLILFDWLRQV

Available Notifications %HORZ LV D WDEOH RXWOLQLQJ WKH DYDLODEOH QRWLILFDWLRQV 6RPH QRWLILFDWLRQV PD\ QRW EH DYDLODEOH EHFDXVH RI WKH SHUPLVVLRQ OHYHO
Choosing this... Notifies...

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

&DPSDLJQ &UHDWLYH 0RGLILHG &DPSDLJQ 0RGLILHG

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·V LQIRUPDWLRQ KDV EHHQ FKDQJHG

AdForce User Guide, Version 2.6

5-5

CHAPTER 5 Notifications

Choosing this...
$GYHUWLVHU (QWHUHG $GYHU WLVHU 9DOLGDWHG 1HWZRUN 8VHU 0HVVDJH 5HSRUW 5HDG\

Notifies...
7KDW DQ $GYHU WLVHU KDV UHJLVWHUHG DQG KDV DQ (QWHUHG V WDWXV 7KDW DQ $GYHU WLVHU KDV EHHQ FKDQJHG WR D VWDWXV RI 9DOLGDWHG E\ D 6XSHU 8VHU 'LVSOD\V D EURDGFDVW PHVVDJH WKDW KDV EHHQ VHQW WR DOO 1HWZRUN 8VHUV IURP D 6XSHU 8VHU 7KDW DQ\ UHSRU WV WKDW ZHUH UHTXHVWHG DUH QRZ UHDG\ IRU YLHZLQJ

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

5-6

AdForce User Guide, Version 2.6

6HQGLQJ D %URDGFDVW 0HVVDJH

Sending a Broadcast Message
Q $ %URDGFDVW 0HVVDJH HQDEOHV 6XSHU8VHUV WR VHQG :RUN 4XHXH RWLILFDWLRQV WR DQ\ RU DOO RI WKH IROORZLQJ QHWZRUN DIILOLDWHV 1HWZRUN 8VHUV $GYHUWLVHU 8VHUV :HE 6LWH 8VHUV

0 ,Q WKH WRROEDU FOLFN RQ WKH 1RWLILFDWLRQV LFRQ DQG VHOHFW %URDGFDVW HVVDJH

E ,Q WKH (QWHU 0HVVDJH %HORZ VHFWLRQ W\SH WKH PHVVDJH WR EH URDGFDVWHG W ,Q WKH 6HQG 0HVVDJH 7R VHFWLRQ FKRRVH WKH XVHUV WKDW WKLV PHVVDJH LV R EH EURDGFDVWHG WR &OLFN 6HQG 0HVVDJH &OLFN &ORVH

AdForce User Guide, Version 2.6

5-7

CHAPTER 5 Notifications

5-8

AdForce User Guide, Version 2.6

Chapter

Advertising
AdForce User Guide, Version 2.6

6qr v vt

8 uh r Ã%

,Q 7KLV &KDSWHU ´$GYHU WLVHUVµ RQ SDJH ´&DPSDLJQVµ RQ SDJH ´6FKHGXOLQJ DQ $JHQF\ %X\µ RQ SDJH ´9LHZ 'HFOLQHG %\µ RQ SDJH ´7UDQVDFWLRQ 7DJVµ RQ SDJH

AdForce User Guide, Version 2.6

6-1

CHAPTER 6 Advertising

Advertisers
Adding a New Advertiser 7KH IROORZLQJ VWHSV DUH IRU OLPLWHG 6XSHU8VHU XVH RQO\

,Q WKH WRROEDU FOLFN RQ WKH $GYHUWLVLQJ LFRQ DQG VHOHFW $GG 1HZ $GYHUWLVHU

L 7\SH WKH FRPSDQ\ DGGUHVV SKRQH ID[ DQG FRPSDQ\ FRQWDFW QIRU PDWLRQ LQWR WKHVH ILHOGV DQG FOLFN 1H[W Note: $OO ILHOGV PXVW EH FRPSOHWHG EHIRUH FRQWLQXLQJ WR QH[W WHPSODWH

6-2

AdForce User Guide, Version 2.6

$GYHUWLVHUV

7\SH WKH ELOOLQJ DGGUHVV DQG FRQWDFW LQIRU PDWLRQ LQWR WKHVH ILHOGV RU LI 6 WKH ELOOLQJ LQIRU PDWLRQ LV WKH VDPH DV WKH FRPSDQ\ LQIRUPDWLRQ FOLFN DPH DV $GYHUWLVHU $GGUHVV DQG &RQWDFW ,QIRU PDWLRQ DW WKH WRS RI WKH WHPSODWH DQG FOLFN 1H[W

AdForce User Guide, Version 2.6

6-3

CHAPTER 6 Advertising

,Q WKH /RJLQ 1DPH ILHOG W\SH WKH SUHIHUUHG ORJLQ QDPH ,Q WKH 3DVVZRUG DQG &RQILU P 3DVVZRUG ILHOGV W\SH WKH SUHIHUUHG SDVVZRUG DQG FOLFN 1H[W 7KH ORJLQ QDPH DQG SDVVZRUG &DQQRW EH WKH VDPH $UH FDVHVHQVLWLYH 0XVW EH DW OHDVW VL[ FKDUDFWHUV 0XVW QRW FRQWDLQ VSDFHV

L 7R GHDFWLYDWH WKH ORJLQ GHVHOHFW WKH $FWLYH RSWLRQ 7KLV GRHV QRW QYDOLGDWH WKLV $GYHU WLVHU XQOHVV WKH VWDWXV LV FKDQJHG WR ,QYDOLG LQ WKH 6WDWXV VFUHHQ

6-4

AdForce User Guide, Version 2.6

$GYHUWLVHUV

: ,Q WKH +RPH 3DJH 85/ DQG &RPPHQW ILHOGV W\SH WKH $GYHU WLVHU·V E HE VLWH 85/ DQG DQ\ UHOHYDQW FRPPHQWV LI QRWKLQJ DSSOLHV OHDYH ODQN &OLFN 1H[W

AdForce User Guide, Version 2.6

6-5

CHAPTER 6 Advertising

7\SH WKH 'HIDXOW &30 &3& DQG &37 DQG $JHQF\ 3HUFHQW LQWR WKHVH ILHOGV LI WKH\ GLIIHU IURP WKH 1HWZRUN GHIDXOWV DQG FOLFN 1H[W Note: 7KH GHIDXOW ILJXUHV HQWHUHG E\ WKH 1HWZRUN D $GPLQLVWUDWRU LQ &KDSWHU ´6HWWLQJ 8S WKH 1HWZRUNµ DUH SSOLHG KHUH 7KH\ FDQ DOVR EH FXVWRPL]HG RQ D E\$GYHUWLVHU K EDVLV 8VH DQ $GYHUWLVHU GHIDXOW RI ]HUR LI WKLV $GYHUWLVHU ZLOO I DYH YDU\LQJ &30 &3& &37 DQG $JHQF\ 3HUFHQW ILJXUHV RU HDFK FDPSDLJQ

6-6

AdForce User Guide, Version 2.6

$GYHUWLVHUV

R 6HOHFW WKH $JHQF\ 2ZQHU DQG 6WDWXV IURP WKHLU OLVWV DQG FOLFN 6DYH 7KH WKHU ILHOGV DUH UHDGRQO\ VHH WKH IROORZLQJ ´$GYHUWLVHU 6WDWXVµ VHFWLRQ IRU GHWDLOV

$GYHUWLVHU 6WDWXV
Field/Option
$GYHU WLVHU ,' $JHQF\ 6WDWXV (QWHUHG ,QYDOLG 9DOLGDWHG

Description
X LVSOD\V D XQLTXH ,' QXPEHU FUHDWHG ZKHQ ILUVW UHJLVWHULQJ ' VHG WR LGHQWLI\ WKH $GYHU WLVHU :KHQ VHOHFWHG WKH $GYHUWLVHU +DV EHHQ HQWHUHG EXW KDV QRW \HW EHHQ DSSURYHG FDQQRW VFKHGXOH FDPSDLJQV ,V LQYDOLG FDQQRW VFKHGXOH FDPSDLJQV +DV EHHQ HQWHUHG YDOLGDWHG DQG FDQ VFKHGXOH FDPSDLJQV

'DWH (QWHUHG 'LVSOD\V WKH GDWHV LGHQWLI\LQJ ZKHQ WKH $GYHU WLVHU ZDV 0RGLILHG9DOLGDWHG HQWHUHG PRGLILHG DQG YDOLGDWHG /DVW 0RGLILHG %\ 2ZQHU 'LVSOD\V WKH LQGLYLGXDO ZKR ODVW PRGLILHG WKH $GYHUWLVHU
V FRQWDFW LQIRUPDWLRQ )URP WKLV OLVW VHOHFW WKH LQGLYLGXDO LQ FKDUJH RI WKH $GYHUWLVHU·V DFFRXQW WKH RZQHU LV QRW QHFHVVDULO\ WKH LQGLYLGXDO ZKR HQWHUHG WKH $GYHUWLVHU 'LVSOD\V WKH 6XSHU8VHU ZKR YDOLGDWHG WKH $GYHUWLVHU
AdForce User Guide, Version 2.6 6-7

9DOLGDWRU

CHAPTER 6 Advertising

Viewing and Editing an Advertiser 7KH IROORZLQJ VWHSV DUH IRU OLPLWHG 6XSHU8VHU XVH RQO\

,Q WKH WRROEDU FOLFN RQ WKH $GYHUWLVLQJ LFRQ DQG VHOHFW 9LHZ $OO $GYHUWLVHUV

)URP WKH $GYHUWLVHU OLVW VHOHFW WKH $GYHUWLVHU WR EH YLHZHG RU HGLWHG DQG FOLFN $GYHUWLVHU ,QIR

6-8

AdForce User Guide, Version 2.6

$GYHUWLVHUV

L 8VH WKH WDEV DW WKH WRS RI WKH VFUHHQ WR YLHZ RU HGLW WKLV $GYHUWLVHU·V QIRU PDWLRQ

,I FKDQJHV KDYH EHHQ PDGH FOLFN 6DYH WR VDYH WKH PRGLILFDWLRQV

AdForce User Guide, Version 2.6

6-9

CHAPTER 6 Advertising

Advertiser and Campaign Trees 7KLV 6XSHU8VHU PRGXOH GLVSOD\V D VSOLWVFUHHQ OLVW ZLWK $GYHUWLVHUV DQG WKHLU DVVRFLDWHG FDPSDLJQV RQ WRS DQG FXVWRPL]DEOH PHQX IROGHUV RQ WKH ERWWRP /LVWV DUH GLVSOD\HG LQ D GLUHFWRU\ WUHH IRUPDW IRU HIILFLHQW $ QDYLJDWLRQ 6HOHFWLQJ DQ\ LWHP ORFDWHG LQ WKH WUHH DOORZV DQ\ VWDQGDUG GYHUWLVHU RU 6XSHU8VHU RSHUDWLRQ WR EH SHUIRU PHG VXFK DV 5HSRU WV :RUN 4XHXH 9LHZ $GYHUWLVHU 6FKHGXOLQJ D FDPSDLJQ VHH ´6FKHGXOLQJ D 1HZ &DPSDLJQµ RQ SDJH (GLWLQJ D FDPSDLJQ VHH ´9LHZLQJ DQG (GLWLQJ D &DPSDLJQµ RQ SDJH &RS\LQJ D FDPSDLJQ VHH ´&RS\LQJ D &DPSDLJQµ RQ SDJH 'HFOLQHG %\ VHH ´9LHZ 'HFOLQHG %\µ RQ SDJH $ 7KH ERWWRP VHFWLRQ·V WUHH FDQ EH FXVWRPL]HG WR KRZ \RX ZDQW WR YLHZ I GYHUWLVHUV DQG WKHLU VFKHGXOHG FDPSDLJQV 7KLV IXQFWLRQDOLW\ LV XVHIXO RU RUJDQL]LQJ $GYHUWLVHUV DQG FDPSDLJQV LQWR XQLTXH 1HWZRUN FDWHJRULHV WKDW DUH EDVHG RQ D 1HWZRUN·V SDUWLFXODU EXVLQHVV PRGHO 1HWZRUN )ROGHU $GYHUWLVHUV DQG FDPSDLJQV FDQ EH RUJDQL]HG RQ DQ LQGLYLGXDO EDVLV 0\ )ROGHU 1 &XVWRPL]DWLRQ LV SHUIRU PHG E\ FUHDWLQJ DSSOLFDEOH IROGHUV XQGHU WKH $ HWZRUN )ROGHU DQG 0\ )ROGHU GLUHFWRULHV WKHQ VHOHFWLQJ DQ GYHUWLVHU DQG FDPSDLJQ IURP WKH WRS VHFWLRQ RI WKH WUHH DQG GUDJJLQJ LW LQWR RQH RI WKHVH IROGHUV

6-10

AdForce User Guide, Version 2.6

$GYHUWLVHUV

2SHQLQJ WKH 7U HH

,Q WKH WRROEDU FOLFN RQ WKH $GYHUWLVLQJ LFRQ DQG VHOHFW $GYHU WLVHU DQG &DPSDLJQ 7UHHV

0\ )ROGHU ,Q WKH ERWWRP VHFWLRQ 0\ )ROGHU LV D SHUVRQDO IROGHU ZKHUH $GYHUWLVHUV DQG WKHLU FDPSDLJQV FDQ EH LQVHUWHG 1HZ IROGHUV FDQ EH FUHDWHG WR RUJDQL]H ZRUN LQ D FXVWRPL]HG P DQQHU
AdForce User Guide, Version 2.6 6-11

CHAPTER 6 Advertising

1HWZRUN )ROGHU E 7KLV IROGHU LV VHHQ E\ WKH HQWLUH QHWZRUN DQG FDQ RQO\ EH FXVWRPL]HG S\ XVHUV ZLWK KLJKOHYHO SHU PLVVLRQV 1HWZRUN )ROGHU FXVWRPL]DWLRQ LV HUIRU PHG WKH VDPH ZD\ DV 0\ )ROGHU 7KLV IXQFWLRQ DOORZV W RUJDQL]DWLRQV WR GLVSOD\ $GYHUWLVHUV DQG FDPSDLJQV LQ D ZD\ VLPLODU WR KHLU SDUWLFXODU EXVLQHVV PRGHO $ Example: $Q RUJDQL]DWLRQ PD\ SUHIHU WR VWU XFWXUH GYHUWLVHUV DQG FDPSDLJQV E\ UHJLRQ RIILFH RU LQGLYLGXDOV PDNLQJ LW PRUH HIILFLHQW IRU XVHUV WR ORFDWH LQIRU PDWLRQ 1HZ ,WHPV !! 1HZ $GYHUWLVHUV DQG FDPSDLJQV HQWHUHG LQWR WKH $G)RUFH 6HU YLFH DUH D GLVSOD\HG LQ WKLV IROGHU XQWLO DQ $GPLQLVWUDWRU PRYHV WKHP LQWR WKH SSURSULDWH VXEGLUHFWRULHV FUHDWHG LQ WKH 1HWZRUN )ROGHU &U HDWLQJ )ROGHUV DQG $GGLQJ &RQWHQW

3 )URP WKH ERWWRP VHFWLRQ VHOHFW 0\ )ROGHU RU GHSHQGLQJ RQ WKH HU PLVVLRQ OHYHO 1HWZRUN )ROGHU DQG FOLFN &UHDWH )ROGHU

6-12

AdForce User Guide, Version 2.6

$GYHUWLVHUV

I ,Q WKH )ROGHU 1DPH DQG &RPPHQWV ILHOGV W\SH WKH QDPH RI WKH QHZ ROGHU DQG DQ\ UHOHYDQW FRPPHQWV &OLFN 2. )URP WKH WRS VHFWLRQ VHOHFW WKH SUHIHU UHG IROGHUV WR EH PRYHG DQG GUDJ LW LQWR WKH LQWR WKH QHZO\ FUHDWHG IROGHU Z Note: :KHQ FRS\LQJ DQ $GYHUWLVHU IROGHU D SURPSW DVNV F KHWKHU WR LQFOXGH DOO DVVRFLDWHG FDPSDLJQV ,I <HV WKH XU UHQWO\ UXQQLQJ FDPSDLJQV VFKHGXOHG E\ WKLV $GYHU WLVHU ZLOO DXWRPDWLFDOO\ DSSHDU LQ WKH QHZO\ FUHDWHG IROGHU

9LHZ ,WHP )URP WKH OLVW VHOHFW WKH IROGHU WR EH YLHZHG DQG FOLFN 9LHZ ,WHP 5HPRYH ,WHP )URP WKH OLVW VHOHFW WKH IROGHU RU IROGHU FRQWHQW WR EH GHOHWHG DQG FOLFN 5HPRYH ,WHP

AdForce User Guide, Version 2.6

6-13

CHAPTER 6 Advertising

Campaigns
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

F $GYHUWLVHUV DQG 6XSHU8VHUV DUH DEOH WR VHDUFK IRU UHYLHZ DQG PRGLI\ DDPSDLJQV GXULQJ DQ\ SHULRG LQ D FDPSDLJQ
V OLIH F\FOH 7KLV IOH[LELOLW\ U OORZV FDPSDLJQ PRGLILFDWLRQV WR EH RQJRLQJ DOORZLQJ VWDWLVWLFDO GDWD HVXOWV EH REWDLQHG VR $GYHUWLVHUV FDQ UHILQH WKHLU FDPSDLJQV WR LPSURYH WDUJHWLQJ Guaranteed Inventory Buy D $ *XDUDQWHHG ,QYHQWRU \ %X\ JXDUDQWHHV WKDW WKH LPSUHVVLRQV RUGHUHG DUH VHUYHG RYHU WKH GXUDWLRQ RI WKH FDPSDLJQ 7KLV W\SH RI EX\ VHU YHV $ YHUWLVHPHQWV RQ HYHU \ WDUJHWHG FRQWHQW XQLW UHJLVWHUHG ZLWK WKH G G)RUFH 6HUYLFH DQG LV LGHDO IRU FDPSDLJQV ZLWK D KLJK &30

6-14

AdForce User Guide, Version 2.6

&DPSDLJQV

Open Inventory Buy D $Q 2SHQ ,QYHQWRU \ %X\ GHOLYHUV LPSUHVVLRQV ZKHQHYHU WKHUH LV YDLODEOH VSDFH $GYHUWLVHUV DUH QRW JXDUDQWHHG D FHUWDLQ QXPEHU RI G LPSUHVVLRQV EHFDXVH LPSUHVVLRQV DUH QRW VHUYHG LQ DQ\ SDU WLFXODU F LVWULEXWLRQ SDWWHUQ 6LQFH LPSUHVVLRQ GHOLYHU \ LV QRW JXDUDQWHHG D DPSDLJQ PD\ )LQLVK SUHPDWXUHO\ EHFDXVH DOO RI WKH LPSUHVVLRQV ZHUH VHU YHG EHIRUH WKH FDPSDLJQ
V RIILFLDO HQG GDWH 1RW FRPSOHWH GHOLYHU \ RI DOO WKH UHTXHVWHG LPSUHVVLRQV E\ WKH RIILFLDO H QG GDWH EHFDXVH WKHUH ZDV QRW HQRXJK DYDLODEOH VSDFH H 7KLV EX\ LV EHVW IRU &3& DQG &37 FDPSDLJQV ZKHUH PD[LPXP [SRVXUH LV LGHDO Site Data Buy $ 6LWH 'DWD %X\ WDUJHWV VLWH GDWD ZRUGV 6LWH GDWD ZRUGV DUH ZRUGV WKDW D VLWH SRVVHVVHV DERXW LWV YLVLWRUV WKDW LW G\QDPLFDOO\ SDVVHV WR WKH H $G)RUFH 6\VWHP IRU WDUJHWLQJ 7KLV LQFOXGHV LQIRU PDWLRQ WKDW YLVLWRUV QWHU RU VHOHFW IURP OLVWV VXFK DV VHDUFK RU TXHU\ WHU PV 'DWD :RUGV DUH D HQWHUHG E\ :HE VLWHV ZKHQ UHJLVWHULQJ FRQWHQW XQLWV DQG VHOHFWHG E\ GYHUWLVHUV ZKHQ VFKHGXOLQJ D FDPSDLJQ Example: $ UHDO HVWDWH :HE VLWH KHOSV FRQVXPHUV ILQG KRPH OLVWLQJV LQ FHUWDLQ DUHDV 7KH\ FUHDWH D FRQWHQW XQLW FDOOHG F 2UDQJH &RXQW\ /LVWLQJV DQG KDYH RSWLRQV IRU FRQVXPHUV WR KRRVH KRPH SDUDPHWHUV WKH\ DUH LQWHUHVWHG LQ VXFK DV KRZ ( PDQ\ EHGURRPV EDWKURRPV W\SH RI KRPH DQG SULFH UDQJH DFK FDWHJRU\ RSWLRQ UHSUHVHQWV D 'DWD :RUG DQG ZLOO EH OLVWHG XQGHU WKDW FRQWHQW XQLW GXULQJ FDPSDLJQ VFKHGXOLQJ $Q

AdForce User Guide, Version 2.6

6-15

CHAPTER 6 Advertising

L $GYHUWLVHU PD\ ZDQW WR WDUJHW RQO\ WKRVH FRQVXPHUV QWHUHVWHG LQ WZREHGURRP RQHEDWK FRQGRV DW D SULFH RI V RU PRUH 7KHUHIRUH WKDW $GYHUWLVHU ZRXOG EH YHU \ HOHFWLYH ZKHQ FKRRVLQJ WKH GDWD ZRUGV WR WDUJHW 2QO\ FRQWHQW XQLWV UHJLVWHUHG DV VLWH GDWD FRQWHQW XQLWV FDQ GHOLYHU D Q VLWH GDWD DGYHU WLVHPHQW 6LWH 'DWD %X\V DUH QRW JXDUDQWHHG D FHU WDLQ XPEHU RI LPSUHVVLRQV EHFDXVH LPSUHVVLRQV DUH QRW VHUYHG LQ DQ\ SDUWLFXODU GLVWULEXWLRQ SDWWHUQ Keyword Buy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xample: ,I DQ $GYHUWLVHU ZDQWV WR WDUJHW DGYHUWLVHPHQWV WR ZHRSOH LQWHUHVWHG LQ JDUGHQLQJ WKHQ RQH RI WKHLU NH\ZRUGV RXOG EH JDUGHQLQJ :KHQ D FRQVXPHU W\SHV JDUGHQLQJ LQWR D VHDUFK HQJLQH DQ DG WDUJHWHG WR WKDW NH\ZRUG LV GHOLYHUHG

6-16

AdForce User Guide, Version 2.6

&DPSDLJQV

N 2QO\ FRQWHQW XQLWV UHJLVWHUHG DV NH\ZRUG FRQWHQW XQLWV FDQ GHOLYHU D EH\ZRUG DGYHUWLVHPHQW 7KHVH EX\V DUH FRQVLGHUHG *XDUDQWHHG HFDXVH WKH $G)RUFH ,QYHQWRU\ 0DQDJHPHQW 6\VWHP ,06 PRQLWRUV D NH\ZRUGV VXEPLWWHG E\ FRQVXPHUV 7KLV HQDEOHV $G)RUFH WR IRUHFDVW QYDLODEOH DG LQYHQWRULHV IRU IXWXUH FDPSDLJQ VFKHGXOHV )RUHFDVWLQJ LV N RW DV DFFXUDWH LQ .H\ZRUG %X\V EHFDXVH ,06 LV PHDVXULQJ VXEPLWWHG H\ZRUGV WKDW UHTXLUH XVHU LQSXW VR LW FDQ YDU \ GUDPDWLFDOO\ IURP GD\ WRGD\ Example: $ :HE VLWH WKDW IRFXVHV RQ VSRUWV PD\ KDYH D ORW W RI DFWLYLW\ RQ WKH NH\ZRUG 6XSHU %RZO GXULQJ WKH ZHHNV EHIRUH DKH HYHQW ZKHQ DW RWKHU WLPHV WKH ZRUG ZRXOG KDYH OLWWOH FWLYLW\ D 'XULQJ FHUWDLQ WLPH SHULRGV WKHUH DUH ODUJH LQFUHDVHV LQ NH\ZRUG XVH QG GXULQJ WKHVH WLPHV LW LV QHFHVVDU \ WR WDNH DGYDQWDJH RI $G)RUFH·V S 'HVLUHG ,PSUHVVLRQV IXQFWLRQDOLW\ WR FRPSHQVDWH IRU WKH GLIIHUHQFHV LQ UHGLFWHG LQYHQWRU\ DPRXQWV

AdForce User Guide, Version 2.6

6-17

CHAPTER 6 Advertising

Agency Buy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

6-18

AdForce User Guide, Version 2.6

&DPSDLJQV

&DPSDLJQ VFKHGXOLQJ LV DOVR GLIIHUHQW IRU DQ $JHQF\ %X\ &DPSDLJQ I VFKHGXOLQJ EHJLQV E\ HQWHULQJ WKH FDPSDLJQ·V QDPH DQG GDWHV DQG LV ROORZHG E\ WKH 6HOHFW &RQWHQW 7DUJHWV DQG 5DWHV WHPSODWHV 7KHVH WHPSODWHV SURYLGH WKH GHIDXOW FKDUDFWHULVWLFV XVHG ZKHQ LQGLYLGXDOO\ 7 VFKHGXOLQJ UDWHV DQG WDUJHWLQJ WR HDFK :HE VLWH DQGRU FRQWHQW XQLW KH RSHUDWLRQV DUH SHUIRUPHG XVLQJ D SDUHQWFKLOG VFKHPH GHILQHG LQ ´$JHQF\ &DPSDLJQ 7UHHµ RQ SDJH Calculating Inventory/Inventory Management System (IMS) &DOFXODWLQJ DYDLODEOH DGYHUWLVLQJ LQYHQWRU\ LV FULWLFDO WR $G)RUFH
V UHOLDEOH V\VWHP GHOLYHU \ RQ *XDUDQWHHG ,QYHQWRU\ FDPSDLJQV 7KH DOJRULWKP FDOFXODWLQJ WKH PD[LPXP QXPEHU RI DYDLODEOH LPSUHVVLRQV SUHGLFWV IXWXUH LQYHQWRU \ EDVHG RQ SDVW SHUIRU PDQFH $G)RUFH
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

AdForce User Guide, Version 2.6

6-19

CHAPTER 6 Advertising

How Ad Delivery Works L :KHQ D XVHU UHTXHVWV D :HE SDJH WKHLU EURZVHU UHDGV WKH $G)RUFH WDJ Q WKH SDJH DQG UHTXHVWV DQ DGYHUWLVHPHQW :KLOH WKH UHVW RI WKH SDJH LV G ORDGLQJ $G)RUFH VHU YHV DQ DGYHUWLVHPHQW GLUHFWO\ WR WKH XVHU +RZ DG KHOLYHU \ VSHFLILFDOO\ ZRUNV GHSHQGV RQ ZKLFK $G)RUFH WDJ WKH :HE VLWH DV SODFHG LQ WKHLU :HE SDJHV VHH ´:HE 7DJVµ RQ SDJH IRU PRUH LQIRU PDWLRQ RQ $G)RUFH :HE WDJV 'HWHUPLQLQJ :KLFK $G WR 6HU YH :KHQ DQ DG UHTXHVW LV PDGH RQ D FRQWHQW XQLW D OLVW RI DGYHUWLVHPHQWV WDUJHWLQJ WKDW FRQWHQW XQLW LV SURGXFHG 7KLV DG OLVW LV SURFHVVHG DQG O WKRVH DGYHUWLVHPHQWV WKDW GR QRW PDWFK WKH XVHU·V SURILOH DUH UHPRYHG G DYLQJ D WULPPHGGRZQ OLVW RI DGYHUWLVHPHQWV WKDW DUH HOLJLEOH WR EH H HOLYHUHG WR WKH XVHU 7KH ILQDO VHOHFWLRQ SURFHVV WULPVGRZQ WKH UHPDLQLQJ DGYHUWLVHPHQWV HYHQ IXUWKHU XQWLO RQO\ RQH UHPDLQV E\ WDNLQJ LQWR DFFRXQW 7KH EX\ W\SH *XDUDQWHHG2SHQ ,QYHQWRU \ 7KH FDPSDLJQ SULRULW\ 7KH LQYHQWRU\ OHYHO :KHWKHU FDPSDLJQ DGYHU WLVHPHQWV DUH GHOLYHULQJ RQ DKHDG RU EHKLQG VFKHGXOH

6-20

AdForce User Guide, Version 2.6

&DPSDLJQV

How Online and Geographic Demographic Targeting Works X 7KH $G)RUFH VRIWZDUH VXSSRUWV DQ ,3 $GGUHVV&ODVV & GDWDEDVH WKDW LV V VHG LQ WDUJHWLQJ DG FDPSDLJQV 7KH &ODVV & $GGUHVV LV WKH ILUVW WKUHH HWV RI QXPEHUV LQ DQ ,3 $GGUHVV Example: ,I DQ ,3 $GGUHVV LV WKHQ WKH &ODVV & $GGUHVV LV )RU HDFK &ODVV & $GGUHVV WKH $G)RUFH 6HUYLFH VWRUHV LQIRUPDWLRQ DERXW WKH 'RPDLQ 7\SH ,63 $UHD &RGH 6,& &RGH &RXQWU \

L :KHQ $G)RUFH UHFHLYHV D UHTXHVW IRU DQ DGYHUWLVHPHQW WKH ,3 $GGUHVV FV FRQYHUWHG WR D &ODVV & $GGUHVV 7KH DGGUHVV
FRUUHVSRQGLQJ DUHD RGH GRPDLQ W\SH ,63 6,& FRGHV DQG FRXQWU\ DUH WKHQ DFFHVVHG E\ E WKH GDWDEDVH DQG DQ DSSURSULDWH DGYHUWLVHPHQW LV GHOLYHUHG WR WKH XVHU DVHG RQ WKH WDUJHWLQJ FULWHULD GHILQHG LQ WKH FDPSDLJQ ,QIRU PDWLRQ DERXW D XVHU
V %URZVHU 7\SH DQG 2SHUDWLQJ 6\VWHP FRPHV GLUHFWO\ IURP WKH EURZVHU WKH\ DUH XVLQJ (DFK WLPH VHOHFWLRQV DUH PDGH P LQ 2QOLQH DQG *HRJUDSKLF 'HPRJUDSKLFV WKH WDUJHWHG DXGLHQFH LV RUH QDUURZHGGRZQ : ample: 1HWVFDSH 1DYLJDWRU [ LV FKRVHQ IRU D EURZVHU Ex :LQGRZV
IRU DQ RSHUDWLQJ V\VWHP DQG DQ 6,& &RGH IRU RRG 2IILFH )XUQLWXUH 8VLQJ WKHVH VSHFLILFDWLRQV X LQGLYLGXDOV LQ WKH ZRRG RIILFH IXUQLWXUH LQGXVWU \ ZKR DUH D VLQJ :LQGRZV
ZLWK D 1HWVFDSH 1DYLJDWRU [ EURZVHU UH VSHFLILFDOO\ WDUJHWHG
AdForce User Guide, Version 2.6 6-21

CHAPTER 6 Advertising

Creatives D 3URYLGLQJ VWULNLQJ LQWHUDFWLYH DGYHUWLVHPHQWV LV QHFHVVDU\ ZKHQ WWUDFWLQJ FRQVXPHUV WR DGYHUWLVHG SURGXFWV 7R JDLQ WKH OHYHO RI LQWHUDFWLYLW\ ZDQWHG VRSKLVWLFDWHG ULFK PHGLD DGYHUWLVHPHQWV PXVW EH FUHDWHG 7KH $G)RUFH 6HUYLFH FDQ GHOLYHU YLUWXDOO\ DQ\ DG VW\OH VXFK DV +70/ 6FULSWV -DYD6FULSWV DQG -$9$ DSSOHWV LQ DGGLWLRQ WR VWDWLF DQLPDWHG *,)V DQG UHGLUHFWV $ 7KH $G)RUFH VRIWZDUH LV DXWRPDWHG WR UHFHLYH DGYHUWLVHPHQWV IURP D GYHUWLVHUV DQG GHOLYHU WKHP WR :HE VLWHV 7KH VXEPLWWHG GYHUWLVHPHQWV PXVW DOUHDG\ KDYH EHHQ WHVWHG GHEXJ JHG DQG IXQFWLRQLQJ F IMPORTANT: 7KH VXEPLWWHG DGYHUWLVHPHQWV PXVW EH HQWLUHO\ RU UHFW DQG IROORZ $G)RUFH 6HU YLFH·V ULFK PHGLD DG * JXLGHOLQHV RU FDPSDLJQ GHOLYHU\ FDQ EH GHOD\HG 6HH WKH ´ XLGHOLQHV IRU &U HDWLQJ DQG 6XEPLWWLQJ &UHDWLYHV 7HFK'RF LQ WKH $GGLWLRQDO +HOSµ VHFWLRQ LQ $G)RUFH 2QOLQH +HOS S %DQQHUV FDQ EH GHOLYHUHG UDQGRPO\ VHTXHQWLDOO\ RU E\ ZHLJKWHG HUFHQWDJHV 7KHVH DQG RWKHU VHWWLQJV DUH VHOHFWHG E\ $GYHU WLVHUV GXULQJ FDPSDLJQ VFKHGXOLQJ WR GHOLYHU EDQQHUV LQ D SDWWHUQ XQLTXH WR D KDPSDLJQ
V UHTXLUHPHQWV (DFK RI WKHVH VHWWLQJV LV H[HFXWHG DQG GDQGOHG GLIIHUHQWO\ VR LW LV LPSRUWDQW WR XQGHUVWDQG WKH GLVWLQFWLRQV DQG HSHQGHQFLHV EHWZHHQ DOO RI WKH IROORZLQJ VHWWLQJV WKDW FDQ DIIHFW EDQQHU GHOLYHU\ IRU $JHQF\ DQG 1RQ$JHQF\ %X\V VHH WKH &UHDWLYH ´ SURFHGXUHV VWDUWLQJ RQ SDJH LQ ´6FKHGXOLQJ D 1HZ &DPSDLJQµ DQG &UHDWLYHµ RQ SDJH LQ ´$JHQF\ &DPSDLJQ 7UHHµ IRU PRUH LQIRU PDWLRQ
6-22

&DPSDLJQ 7\SH %DQQHU 7\SH %DQQHU 6L]H 8VHU )UHTXHQF\

AdForce User Guide, Version 2.6

&DPSDLJQV

6HTXHQFH 'HOLYHU\ 5DQGRP 'HOLYHU\ :HLJKW 'HOLYHU\ 8VLQJ WKH VDPH EDQQHU PXOWLSOH WLPH ZLWK GLIIHUHQW OLQN 85/V

Scheduling a New Campaign

,Q WKH WRROEDU FOLFN RQ WKH $GYHUWLVLQJ LFRQ DQG VHOHFW 6FKHGXOH 1HZ &DPSDLJQ & Note: &DPSDLJQV FDQ DOVR EH VFKHGXOHG XVLQJ $GYHUWLVHU DQG DPSDLJQ 7UHHV

)URP WKH OLVW VHOHFW DQ $GYHUWLVHU DQG FOLFN 1HZ &DPSDLJQ 6XSHU8VHUV RQO\ RWKHUV SURFHHG WR QH[W VWHS

AdForce User Guide, Version 2.6

6-23

CHAPTER 6 Advertising

TrÃrxÃqÃÃqvyhÃurÃ6trpÃ7Ãi

&KRRVH D %X\ 7\SH DQG FOLFN 1H[W

6-24

AdForce User Guide, Version 2.6

&DPSDLJQV

UurÃVrÃArrpÃrpvÃyÃqvyhÃurà purqyvtÃhÃBhhrrqÃDrFrqÃ7

Note: ,I WKH 0D[ ILHOG LQ WKH 8VHU )UHTXHQF\ VHFWLRQ GRHV QRW GLVSOD\ WKH 'HIDXOW 0D[LPXP 8VHU )UHTXHQF\ 3HU $G ILHOG LV VHW WR ]HUR VHH ´1HWZRUN ,QIRUPDWLRQµ RQ SDJH IRU W GHWDLOV 7R GLVSOD\ WKLV ILHOG DQG W\SH LQ D PD[LPXP GHVHOHFW KH 1R /LPLW RSWLRQ

7\SH WKH FDPSDLJQ LQIRUPDWLRQ LQWR WKH ILHOGV VHH WKH IROORZLQJ ´&DPSDLJQ )LHOGVµ VHFWLRQ IRU GHWDLOV DQG FOLFN 1H[W 8VHU )UHTXHQF\ FDQ RQO\ EH XVHG LQ *XDUDQWHHG ,QYHQWRU \ EX\V

AdForce User Guide, Version 2.6

6-25

CHAPTER 6 Advertising

&DPSDLJQ )LHOGV
In this field...
&OLHQW &DPSDLJQ 1DPH &RPPHQWV

Type...
7 KH QDPH RI WKH FOLHQW IRU WKLV FDPSDLJQ 7KH QDPH RI WKH FOLHQW·V FDPSDLJQ $Q\ QRWHV DERXW WKLV FDPSDLJQ 7KLV ILHOG LV XVHIXO IRU $GYHU WLVHUV ZKR ZDQW WR LQIRU P 6XSHU8VHUV RI DQ\ L FDPSDLJQVSHFLILF UDWHV LQIRU PDWLRQ VXFK DV DG FDSV RU WRWDO PSUHVVLRQV WR EH GHOLYHUHG

'HIDXOW $G /LQN 85/ 7KH GHIDXOW 85/ OLQN IRU FDPSDLJQ EDQQHUV WKDW DUH FOLFNHG

8VHU )UHTXHQF\ 0D[

2QO\ XVHG LQ *XDUDQWHHG ,QYHQWRU \.H\ZRUG %X\V 7KH PD[LPXP QXPEHU RI FDPSDLJQ DGYHUWLVHPHQWV WR EH GHOLYHUHG WR HDFK YLHZHU F Example: 7HQ EDQQHUV PD\ EH XVHG IRU D SDU WLFXODU DPSDLJQ EXW LI DQ $GYHUWLVHU W\SHV WKUHH LQ WKLV ILHOG Y RQO\ D PD[LPXP RI WKUHH EDQQHUV ZLOO EH GHOLYHUHG WR HDFK LHZHU 2QFH WKUHH EDQQHUV KDYH EHHQ YLHZHG WKHQ DQRWKHU FDPSDLJQ
V EDQQHUV ZLOO EH GHOLYHUHG WR WKDW & YLHZHU 1R /LPLW F KRRVH WKLV RSWLRQ LI WKHUH LV QR OLPLW RQ KRZ PDQ\ DPSDLJQ EDQQHUV DUH UHSHDWHGO\ GHOLYHUHG WR HDFK YLHZHU 7KH FDPSDLJQ·V DVVLJQHG MRELQVHUWLRQ RUGHU QXPEHU LI Q HFHVVDU \

-RE,2 1XPEHU

6-26

AdForce User Guide, Version 2.6

&DPSDLJQV

&OLFN 1HZ WR GLVSOD\ WKH &UHDWLYH $G WHPSODWH RU LI EDQQHUV DUH WR EH GHOLYHUHG E\ ZHLJKW FKRRVH 'HOLYHU \ %\ :HLJKW ILUVW 6HH ´&UHDWLYH 2SWLRQVµ RQ SDJH IRU GHWDLOV RQ WKH ILHOGV DQG RSWLRQV &RPELQDWLRQV RI 6HTXHQFH 5DQGRP DQG :HLJKWHG GHOLYHULHV P FDQQRW EH XVHG VLPXOWDQHRXVO\ ZLWKLQ WKH VDPH FDPSDLJQ DV WKH\ DUH , XWXDOO\ H[FOXVLYH 8VHU )UHTXHQF\ VHWWLQJV DUH XQDYDLODEOH IRU 2SHQ QYHQWRU \ DQG .H\ZRUG %X\V

%DQQHU 'HOLYHU\ 0DWUL[ IRU 1RQ$JHQF\ %X\V
Delivery Sequence Random Weighted % Frequency Guaranteed Open Site Keyword On or Off? Inventory Inventory Data 2II 2Q 2II 2Q 2II 2Q <HV <HV <HV <HV <HV <HV <HV 1$ <HV 1$ <HV 1$ <HV <HV <HV <HV <HV <HV <HV 1 $ <HV 1 $ <HV 1 $

AdForce User Guide, Version 2.6

6-27

CHAPTER 6 Advertising

7KH &UHDWLYH 6HOHFWLRQ WHPSODWH DOORZV FDPSDLJQ DG EDQQHU LQVHUWLRQ Z $G)RUFH FRQWHQW XQLWV VSHFLI\ WKH VL]H RI WKH DG EDQQHU VXSSRUWHG KHQ UHJLVWHULQJ VR DQ DG EDQQHU PXVW EH LQVHUWHG WR VFKHGXOH D FDPSDLJQ :KHQ WDUJHWLQJ FRQWHQW XQLWV DQG HVWLPDWLQJ DYDLODEOH LQYHQWRU \ WKH EDQQHU VL]H LGHQWLILHG LQ WKH DG FDPSDLJQ LV WKH VL]H TXHULHG E\ $G)RUFH

Note: ,I ZDQWLQJ WR VFKHGXOH D FDPSDLJQ EHIRUH WKH FUHDWLYH LV FRPSOHWHG D FRUUHFWVL]HG GXPP\ DG EDQQHU PXVW EH X VHUWHG VR WKDW $G)RUFH FDQ TXHU\ WKH DSSURSULDWH FRQWHQW Q %QLWV 8VH WKH GXPP\ EDQQHUV VXSSOLHG LQ WKH $G)RUFH $11(5 VXEGLUHFWRU\ ORFDWHG RQ WKH KDUG GULYH & 6 $')25&(683(5 25 $'9(57,6(5%$11(5 F HH ´&UHDWLYHVµ RQ SDJH IRU PRUH LQIRUPDWLRQ RQ UHDWLYHV

6-28

AdForce User Guide, Version 2.6

&DPSDLJQV

I 7R LQVHUW D UHGLUHFW FKRRVH WKH 5HGLUHFW $G RSWLRQ ,Q WKH 5HGLUHFWV 7R SLHOG W\SH WKH 85/ WKDW UHGLUHFW LPDJHV ZLOO EH UHWULHYHG IURP DQG WKHQ URFHHG WR QH[W VWHS 8 Note: :KHQ VXEPLWWLQJ UHGLUHFWV YLD HPDLO PDNH VXUH WKH 5/V DUH FOHDUO\ ODEHOHG 7R LQVHUW RU VHOHFW D FUHDWLYH FOLFN 3LFN )L