Function Media, L.L.C. v. Google, Inc. et al

Filing 224

RESPONSE to Motion re 192 MOTION Motion to Limit the Number of Asserted Claims filed by Function Media, L.L.C.. (Attachments: # 1 Exhibit Ex. A, # 2 Exhibit Ex. B, # 3 Exhibit Ex. C, # 4 Exhibit Ex. D, # 5 Exhibit Ex. E)(Grinstein, Joseph)

Function Media, L.L.C. v. Google, Inc. et al

Doc. 224 Att. 5

Exhibit E

Dockets.Justia.com

ffiË$iËEll eËEt8ffiüt8t Ër*eü &aTW&y$ I ¡røwyeyh

5l

lv{adison Av¿nue.

llnrl

Floor, New Yo¡k, Now Y<¡li 10010-ló01 l¡rs,.[phone] Ë^x: [phone]

WPJTER'S DIRECT DIAL

No. [phone]

WRITER'S INf ERNET ADDRESS [e-mail]

September 22,2009

VreEprarr,
Joseph S. Grinstein. Esq. Susman Godfrey L.L.P. 1000 Louisiana, Suite 5100

Houston, TX77002

Joe:

As we discussed, in a good faith effort to narrow the issues for trial, Google has reviewed and reduced the number of asserted prior art references. These references are listed on the attachment to this letter. The attachment also sets forth the first bates number for some of the documents on which Gooele will rely.
Please note that Google also reserves its rights under L.P.R. 3-6, and it may rely on other references to

rebut any assertions by FM on the prior art, such as the state of the online advertising art atthe time of the alleged inventions.
Please let me know if you have any questions. Regards,

Edward J. DeFranco EJD:JRL

qü¡$il er*anü81 f¡Ìqüneil ol¡urf & lr8$sGs, ¡lü
S..\s" l-'|t..\¡*CllS(1)

t..OS.{NGEI..ES | 865 lìouth Fìguerr:a Srec1., loth Floor, l.os Àn¡¡eles, Calitbnria 90017-254.1 :1¡¡.(ll.-l) "t4iì-.3ú0¡ ¡:¡y Qi-r) -14-:--l100 ('nlifont ia Strce [ 22ucl IilQor, San lrranci sco, Cali fornia q4l I I i T Fi.. (4 I -i) 875-fi(r0t.: tì.t x (4 I 5,] 37-r-i;7i]0 J 50

01980'5154231¿5$P.a4io¡25í)Sourh\ì;îcterl)rive.Sui1e2l0,Clìicngo.

S.ll.Ict)Nv^t',l',EY:55j,'l\linÐolphirrDrive,Suite560.Red\KodShorcs.Calìfi¡r¡ia9.10(;5-2l39iT':i,({'j(ij80l-500 lllinois 6i)60ii-r¡.30t :r.1r.(3¡/l)4ó:ì-2961 ¡.À.x(:ìl?)4ól-i9ó2 I.ONDON : ló Old Brilc5. l..omlon Fj(-'.li\,t 7EÇ. 1irììted Kiog(bn I rn. j.14{0} 20 ?d5-ì 2u0(, r,lx +,{4{()) 20 7(i5-ì 2 100 l'OK\1) : Ak¿sak¿ Ïrvir 'lbur

Reference No. 5.918.014 No. 5.948.061 No. 6,026,368 No. 6"401.075 No. 6.985.882 wo 97/21t83 Robb nZeff &. Brad Aronson, Advertising on the Internet (John Wiley & Sons, 1997) Robbin Zeff & Brad Aronson, Advertising on the Internet,2nd ed. (John Wiley &
U.S. U.S. U.S. U.S. U.S.
Patent Patent Patent Patent Patent Sons, 1999)

Starting Bates NumberÆxhibit Number

G025074 G000550 G000597

G00l01l
G001178 G000170 G0189s3 G018509 G016452 G00s430
G005733

Langheinrich et al., Unobtrusive Customization Techniques for Web Advertising, 31 Computer Networks^ op.1259-1272 (Mav 1999\ AdForce AdForce, Inc., User Guide: A Complete Guide to AdForce, Version 2.6 (1998) Passins and Usins Multiple Parameters in AdForce Tags Guidelines for Creatins and Submittins Creatives Aaddzz Information Access Technoloeies" Inc.. Aaddzz Brochure (1997) AdKnowledse Campaign Manager: Reviewer's Guide (1996\ MarketMatch Planner: Reviewer's Guide (1996\ NetGravitv NetGravity AdServer v. 3.5, User Assistance Guide (1998) DoubleClick Doubleclick User Manual DoubleClick DART Brochure DoubleClick UniversiW

G008119 G005296 G0t4779 G014856

G0t7ts4
G003s12 G014967 GGLFM0040181 GGLFI|/0040221 GGLFMO040240 Deposition

DART for Advertisers Quick Reference Cards DART for Advertisers Traffickins Trainins
AdStar
Ad-Star Orange County Register User's Manual (1996)

Exhibit 167
Ad-Star Web site
AdManagerPro Baseview Products, Inc., AdManagerPro Administrator's Manual, Version 2.0 lJune 1998) Baseview Products, Inc., AdManagerPro User Manual, v. 2.0 (June 1998) Deposition

Exhibit 169
G068214
G068441

0 r980.s 15423 I 15019.4