PA Advisors, LLC v. Google Inc. et al

Filing 460

RESPONSE in Opposition re #420 MOTION in Limine (Defendant Yahoo! Inc.'s Motions in Limine) MOTION in Limine (Defendant Yahoo! Inc.'s Motions in Limine) filed by PA Advisors, LLC. (Attachments: #1 Affidavit, #2 Exhibit A-1, #3 Exhibit A-2, #4 Exhibit A-3)(Anderson, Patrick)

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PA Advisors, LLC v. Google Inc. et al Doc. 460 Att. 2 EXHIBIT A Dockets.Justia.com Internet A r c h i v e W a y b a c k Machine Page 1 o f 1 ',.-TIl.JIltI" ItRt~"IYll malle~mDe~IDU E n t e r W e b A d d r e s s ; http:// All Adv. S e a r c h Compare A r c h i v e P a g e s 2 9 Results * denotes when site was updated. Material typically becomes available here 6 months a f t e r collection. $ll.ll.. FAQ.. 1996 1997 1998 1999 1 pages Search R e s u l t s f o r J a n 01, 1996 - Feb 18, 2009 2000 2001 2002 2003 2004 2005 2 pages 5 pages 0 pages 2 pages 10 pages 8 pages 2006 1 pages 2007 2008 2009 000 pages pages pages o 0 0 p a g e s pages p a g e s ,NQY2ll.1!;)!;)!;) * Jul11 2000 MaY_lll.2001 JuI.Zl.ZOO1. S~P_2.g·._2,Q,QJ. NQY._26.,_ZQQJ * QcLS1.2QQS. Oct 11 ZOOO May21.Z001 ~2SlOO. * APLQ6._2Q04 * JanZ5..Z005. * Ja.nOI.ZOQe. * * May 21 2004 * Feb 02 2005 * Ml!Y._26....2.Q.Q4 * Ee.b..OfL200_5. * Jyn 07 2004 * A p r 15 2005 * JuoH.ZQ04 * JuL.2L.. 2Q,Q.g * Ayg 30 2004 * Sep 06. 2005 * s.~P..Qa... 2.Q04 * Sep 15 Z005 Sep 28 2004 * 0'c.!..2LZOO5. * NQ.\I...2.6.2QQ4 * p e c 11 2004 * , , ----_ - ,---------_ HQme. I !:!..e1p -,--..- - _.. -.._._.._._. __ _-----, .. _--- PA0001419 h t t n /UTPh : : t T r h i v p , ()T<Y/UTP.h/* / h t t n ° /UTUTUT nnic;:p::tTrh n p t / o / R / 1 7 I?OOQ Mightest Logic - UniSearch Page 1 of 1 © 1999 Copyrights Mightiest Logicon UniSearch. All rights reserved PA0001420 httn·ll\X1ph l'lTl"hlvP o T o / W ' p h / l Q Q Q l l ?ROQ'\R.::1 '\/httn'llnnl~p,l'lTl"h np.tl R/171?OOQ Mightest Logic - UniSearch Page 1 of 1 Trial version Search on the Internet Presentation IQ_JnY.':~~lQr~ Articles C_QDtact U~ © 1999 Copyrights Mightiest Logicon UniSearch. All rights reserved PA0001421 Q /1 ' 7 f " ) O O O MLU Investment Meeting Page l o f 4 Home page CI'eate y o u r profile Select book View books' profiles Select p a t e n t View patents' profiles Why should I buy'? Articles Contact us M i g h t i e s t Logicon U n i s e a r c h I n v e s t m e n t Meeting O c t o b e r 21, 1999 P r e p a r e d by: E d w a r d Etkin, Esq. CONTACT: E D W A R D E T K I N , ESQ. 295 MADISON AVENUE NEW YORK, NY 10017 T E L . (718) 648-5715 FAX. (212) 573-6470 E M A I L : FT!MYR@lliIER!?mrL~.ET CONTACT: I L Y A GELLER 2442 EAST 26 th ST. BROOKLYN, NY 11235 TEL. ( 7 1 8 ) 6 4 6 - 7 2 6 0 EMAIL: U~"'t:AQ@E.M.All."M.S.l':1.CQM M L U I n v e s t o r Meeting S u m m a r y /Agenda 1. 2. 3. 4. Introduction o f MLU and Principal Overview o f MLU Technology Overview o f Future Plans and Funding Requirements Questions and Answers Attachments 1. 2. 3. 4. MLU Investor Information MLU Core Patent Technology Overview MLU Basic Patent / Market Strategy / Funding Requirements Summary Sheet Information S h e e t from B u s i n e s s P l a n s International. MLU I n v e s t o r I n f o r m a t i o n Overview of the Company - Mightiest Logicon Unisearch: Currently MLU consists o f o n e full t i m e person - lIya Geller and a number o f part-time contract programmers residing in Russia. Edward Elkin, Esq. is serving part t i m e a s B u s i n e s s D i r e c t o r a n d G e n e r a l Counsel. Qbie.ctiv.es._Un...ord.er.of.r:elilti.v_e . i.lJU)_ortanc.e.l:. 1. P r o f e s s i o n a l C r e a t i o n o f a B u s i n e s s P l a n s u p p o r t e d b y v e r i f i e d m a r k e t research - ( a p p r o x i m a t e l y $ 2 5 , 0 0 0 - $ 3 5 , 0 0 0 n e e d e d w i t h i n o n e m o n t h ) . W e h a v e selected Business Plans International (BPI) f o r this t a s k given their v a s t expertise in successfully working with Internet-related businesses. Continuing p u r s u i t o f protection o f MLU Intellectual properties, including, but not limited t o filing additional patents on peripheral technologies based on the Core patent, and o t h e r legal expanses - (approximately a t l e a s t $80,000 t o $100,000 over the n e x t year, approximately $30-40,000 necessary in n e x t 3 months) P r o o f o f C o n c e p t S o f t w a r e ( d e v e l o p e d i n Russia) - $ 1 0 , 0 0 0 o v e r t h e n e x t 3 m o n t h s P r i v a t e p l a c e m e n t t o i s s u e f o r m a l s t o c k a n d a c q u i r e n e c e s s a r y b u s i n e s s capital - a p p r o x i m a t e l y $ 1 5 , 0 0 0 . 2. 3. 4. 1 . R a i s e n e c e s s a r y f u n d s f o r a b o v e - d e s c r i b e d Objectives. 2 . Along with BPI develop a robust Business Plan with a business strategy supported by verified market research. 3 . File f o r additional patents based on the C o r e Technology a s well as continue prosecution o f the core patent. A l s o file for International patent protection 4. Develop and/or complete Proof o f Concept Software t o support patented and patent-panding technologies 5 . C o n d u c t P r i v a t e P l a c e m e n t t o r a i s e s e e d c a p i t a l f o r ( a t least): · Hiring an experienced high level Business professional t o run MLU - Hire I C o n tra c t S a l e s force f o r marketing technology licenses based on MLU patents - H i r e P u b l i c R e l a t i o n s I M a r k e t i n g f i r m t o a s s i s t S a l e s f o r c e with m a r k e t i n g I s a l e s e f f o r t s . f.o.r.m.5..of..lnJle5.tme.ntI A s there i s n o private placement a s o f yet, all investments are handled a s loans convertible to stock (amount determined b y size o f investment) a s soon a s stock is issued by MLU. T h u s a s soon a s private placement i s conducted, each investor will receive an appropriate a m o u n t o f common shares o f MLU stock. MLU will b e executing formal agreements with all investors t o certify t h e convertability o f t h e loans. Most importantly MLU offers the bonuses t o early investors in form o f bonus shares issued t o the early investor when t h e loan is converted into stock shares. T h e bonuses a r e a s follows: IIlllU12r S h. . . . . B o n u s Prior to 1 0 / 2 1 / 9 9 Between 1 0 / 2 1 / 9 9 a n d 1 1 / 1 / 9 9 Between 1 1 / 1 / 9 9 and p r i v a t e p l a c e m e n t +20% +15% + 10% M L U C o r e P a t e n t Technology Overview PA0001438 o ,~ ~ ,'\tV\C\ MLU Investment Meeting Page 2 o f 4 T h e c o r e p a t e n t f o r t h e a m a z i n g t e c h n o l o g y developed b y MLU enliUed "System a n d Method f o r Generating Personalized U s e r Profiles a n d f o r Utilizing t h e Generated U s e r P r o f i l e s T o P e r f o r m A d a p t i v e I n t e r n e t S e a r c h e s " h a s b e e n f i l e d w i t h t h e U . S P a t e n t a n d T r a d e m a r k O f f i c e o n O c t o b e r 2 1 , 1 9 9 9 . H o w e v e r , t h e p a t e n t w i l l claim t h e priority d a t e o f t h e provisional p a t e n t application w h i c h was filed on J a n u a r y 20, 1999. Furthermore, w e will be filing a petition f o r accelerated examination with the Patent Office, t h a t will a l l o w u s to receive a p a t e n t in 7 - 9 m o n t h s rather than in 2 years. Finally, preparations for filing t h e patent in m o s t countries a b r o a d h a s already begun. What the patent Coyers: · · · · T h e c o r e profiling t e c h n o l o g y D a t a s e a r c h e s u s i n g t h e c o r e profiling t e c h n o l o g y performed b e t w e e n t w o c o m p u t e r s D a t a s e a r c h e s u s i n g t h e c o r e profiling t e c h n o l o g y performed b e t w e e n a c o m p u t e r a n d t h e I n t e m e t D a t a s e a r c h e s u s i n g t h e c o r e p r o f i l i n g t e c h n o l o g y p e r f o r m e d on a s i n g l e c o m p u t e r . Basic Backgmund Of the Field of the patent: Why is the Technology Needed In r e c e n t years, c o m p u t e r s h a v e t a k e n t h e world b y storm. Today, m o s t b u s i n e s s e s e n t i r e l y rely on computers t o c o n d u c t d a i l y operations. I n t h e academic world, c o m p u t e r s h a v e b e c o m e essential t o o l s l o r learning, teaching a n d research. In homes, computers a r e used t o perform d a i l y tasks ranging f r o m paying bills to playing g a m e s . T h e o n e u n i f y i n g r e q u i r e m e n t f o r a l l c o m p u t e r a p p l i c a t i o n s is t h e a b i l i t y o f a u s e r t o u t i l i z e a c o m p u t e r t o l o c a t e p a r t i c u l a r i n f o r m a t i o n o r d a t a d e s i r e d b y t h e u s e r . During t h e p a s t f e w years, t h e q u a n t i t y and diversity o f information a n d services available o v e r t h e public (e.g. Intemet) and private (e.g. Intranet) local and wide a r e a n e t w o r k s h a s g r o w n substantially. In particular, the variety o f information a c c e s s i b l e through Internet-based services is growing rapidly both in t e r m s o f scope and depth. In s i m p l e t e r m s , t h e I n t e r n e t i s a m a s s i v e collection o f individual computer n e t w o r k s operated b y government, industry, academia, a n d private p a r t i e s t h a t are linked t o g e t h e r t o e x c h a n g e information. W h i l e originally, t h e Internet w a s u s e d mosUy b y scientists, t h e a d v e n t o f t h e World Wide W e b h a s b r o u g h t t h e Internet i n t o m a i n s t r e a m u s e . T h e W o r l d W i d e W e b ( h e r e a f t e r " W W W " ) is a n i n t e r n a t i o n a l , v i r t u a l · n e t w o r k · b a s e d i n f o r m a t i o n s e r v i c e c o m p o s e d o f I n t e r n e t h o s t c o m p u t e r s t h a t p r o v i d e on-line information in a s p e c i f i c h y p e r t e x t format. W W W h o s t servers provide h y p e r t e x t m e t a l a n g u a g e (HTML) formatted d o c u m e n t s using a h y p e r t e x t transfer protocol (HTTP). I n f o r m a t i o n o n t h e W W W i s a c c e s s e d w i t h a h y p e r t e x t b r o w s e r , s u c h a s t h e N e t s c a p e n a v i g a t o r o r M i c r o s o f t Explorer. W e b s i t e s a r e c o l l e c t i o n s o f i n t e r c o n n e c t e d W W W documents. Typically, u s e r s c o m m u n i c a t e with t h e Internet through a communication g a t e w a y t h a t m a y b e implemented a n d controlled b y a n Internet s e r v i c e provider (i.e. a n ISP) - a c o m p a n y t h a t o f f e r s a u s e r a c c e s s t o t h e I n t e r n e t a n d t h e W W W t h r o u g h a s o f t w a r e a p p l i c a t i o n t h a t c o n t r o l s c o m m u n i c a t i o n b e t w e e n t h e u s e r ' s c o m p u t e r a n d t h e c o m m u n i c a t i o n g a t e w a y . T h e role o f t h e ISP m a y a l s o be t a k e n direcUy b y a particular organization t h a t a l l o w s Internet a c c e s s to its e m p l o y e e s o r members. T h e user c a n a c c e s s a n d n a v i g a t e t h e W W W u s i n g a h y p e r t e x t b r o w s e r a p p l i c a t i o n r e s i d i n g o n , a n d e x e c u t e d by, t h e u s e r ' s c o m p u t e r . N o h i e r a r c h y exists i n t h e W W W , a n d t h e s a m e information m a y be found b y m a n y d i f f e r e n t approaches. H y p e r t e x t links In W W W H T M L d o c u m e n t s allow readers to m o v e f r o m o n e p l a c e i n a d o c u m e n t t o a n o t h e r (or e v e n between documents) a s t h e y w a n t to. O n e o f the edvantages o f W W W , is t h a t t h e r e i s no predetermined order t h a t m u s t b e f o l l o w e d i n n a v i g a t i n g t h r o u g h v a r i o u s W W W d o c u m e n t s . R e a d e r s c a n e x p l o r e n e w s o u r c e s o f i n f o r m a t i o n b y f o l l o w i n g l i n k s f r o m p l a c e t o place. Following l i n k s h a s b e e n m a d e a s e a s y a s c l i c k i n g a m o u s e b u t t o n on t h e l i n k r e l a t e d t o t h e s u b j e c t a u s e r w a n t s t o a c c e s s . E a c h W W W d o c u m e n t a l s o has a u n i q u e u n i f o r m r e s o u r c e l o c a t o r r U R L " ) t h a t s e r v e s a s a n " a d d r e s s " t h a t , w h e n f o l l o w e d , l e a d s t h e u s e r t o t h e d o c u m e n t o r f i l e l o c a t i o n on t h e W W W . U s i n g t h e b r o w s e r , t h e u s e r c a n a l s o m a r k a n d s t o r e " f a v o r i t e s " - U R L s o f particular W W W d o c u m e n t s t h a t interest t h e user such t h a t t h e user can q u i c k l y and easily return t o t h e s e documents in tha f u t u r e b y selecting t h e m f r o m t h e f a v o m e s list in t h e browser. B e c a u s e o f t h e v a s t n e s s o f t h e I n t e r n e t a n d t h e W W W , l o c a t i n g s p e c i f i c i n f o r m a t i o n d e s i r e d b y t h e u s e r c a n b e v e r y difficutt. T o f a c i l i t a t e s e a r c h f o r i n f o r m a t i o n a n u m b e r o f " s e a r c h e n g i n e s " h a v e b e e n d e v e l o p e d a n d i m p l e m e n t e d . A s e a r c h e n g i n e is a s o f t w a r e a p p l i c a t i o n t h a t s e a r c h e s t h e I n t e r n e t f o r w e b s i t e s c o n t a i n i n g information on t h e s u b j e c t in w h i c h the u s e r is interested. T h e s e s e a r c h e s a r e a c c o m p l i s h e d in a variety o f w a y s · all well-known i n t h e a r t Typically, a user first inputs a "search s t r i n g " to t h e h y p e r t e x t b r o w s e r containing key words representative o f t h e information desired by t h e user. T h e search engine t h e n a p p l i e s t h e search string to a p r e v i o u s l y c o n s t r u c t e d i n d e x o f a m u l t i t u d e o f w e b s i t e s t o l o c a t e a c e r t a i n n u m b e r o f w e b s i t e s having c o n t e n t t h a t m a t c h e s t h e u s e r ' s search string. T h e located w e b s i t e U R L s a r e then presented to t h e u s e r i n t h e o r d e r o f relevance to t h e key w o r d s in t h e u s e r ' s search string. F o r example, a u s e r providing t h e k e y w o r d P L A N T w o u l d o b t a i n a n e x h a u s t i v e l i s t o f a l l r e g i s t e r e d s i t e s t h a t r e f e r t o p l a n t s . T h i s list, h o w e v e r w o u l d b e s o l a r g e t h a t t h e u s e r w o u l d w a n t t o l i m i t t h i s s e a r c h . D e p e n d i n g o n t h e s e a r c h e n g i n e used, t h e u s e r c o u l d l i m i t t h e s e a r c h b y e n t e r i n g a c o m b i n a t i o n o f k e y w o r d s s u c h a s t h e following; P L A N T A N D F L O W E R A N D GARDEN. T h i s would l i m i t t h e search t o o n l y I n t e m e t sites t h a t contain all t h r e e words. In addition, users could f u r t h e r l i m i t t h e search b y entering P L A N T A N D FLOWER A N D G A R D E N N O T T R E E N O T O R C H I D . T h e r e s u i ! s f r o m t h i s s e a r c h w o u l d b e f u r t h e r l i m i t e d t o e x c l u d e s i t e s i n w h i c h t r e e s a n d o r c h i d s a r e l i s t e d a s keywords. A n u m b e r o f a p p r o a c h e s h a v e b e e n d e v e l o p e d t o i m p r o v e t h e p e r f o r m a n c e a n d a c c u r a c y o f typical k e y word searches. F o r e x a m p l e , U.S. P a t e n t N u m b e r 5,845,278, i s s u e d to Kirsch, et. a i , t e a c h e s a p p r o a c h e s to establishing a q u a n t i t a t i v e basis l o r selecting client d a t a b a s e sets Q.e. Internet d o c u m e n t s o r w e b sites) t h a t i n c l u d e t h e u s e o f c o m p r e h e n s i v e i n d e x i n g s t r a t e g i e s , r a n k i n g s y s t e m s b a s e d o n t r a i n i n g q u e r i e s , e x p e r t s y s t e m s u s i n g r u l e . b a s e d d e d u c t i o n m e t h o d o l o g i e s , and i n fe r e n ce networks. T h e s e a p p r o a c h e s Were used t o e x a m i n e k n o w l e d g e b a s e d e s c r i p t i o n s o f client d o c u m e n t collections o r databases. H o w e v e r , t h a k e y w o r d s e a r c h i n g a p p r o a c h e s u t i l i z e d b y p r e v i o u s l y k n o w n s e a r c h e n g i n e s s u f f e r f r o m a n u m b e r o f s i g n i f i c a n t d i s a d v a n t a g e s . M o s t search s y s t e m s are viewed a s often i n e f f e c t i v e in identifying t h e likely m o s t relevant d o c u m e n t s . Accordingly, t h e users a r e often presented with overwhelming a m o u n t s o f information in r e s p o n s e t o t h e i r k e y words. Thus, using p r o p e r k e y word searching t e c h n i q u e s b e c o m e s a n a r t in i t s e l 1 - an a r t t h a t is outside t h e capabilities o f m o s t Internet users. M o s t importantly, t y p i c a l k e y word a n d even more advanced s e a r c h e s o n l y provide t h e u s e r with search results t h a t d e p e n d entirely on t h e search string entered by t h e user, w i t h o u t a n y r e g a r d t o t h e u s e r ' s cultural, e d u c a t i o n a l , s o c i a l b a c k g r o u n d s o r t h e u s e r ' s p s y c h o l o g i c a l profiles. T h e r e s u i ! s returned b y t h e s e a r c h engines a r e t a i l o r e d o n l y t o t h e s e a r c h s t r i n g p r o v i d e d b y t h e u s e r a n d n o t t o t h e u s e r ' s b a c k g r o u n d . N o n e o f t h e p r e v i o u s l y known search e n g i n e s t a i l o r r e s u i ! s o f u s e r ' s searches based on h i s o r h e r b a c k g r o u n d a n d u n e x p r e s s e d interests. For example, a t w e l v e y e a r o l d child using k e y word searches on the Internet for s o m e Information on c o m p u t e r s m a y b e p r e s e n t e d with a multitude o f d o c u m e n t s t h a t a r e f a r a b o v e t h e child's reading a n d educational level. In a n o t h e r example, a physician searching t h e I n t e r n e t f o r i n f o r m a t i o n on a p a r t i c u l a r d i s e a s e m a y b e p r e s e n t e d w i t h d o z e n s o f w e b s i t e s t h a t c o n t a i n v e r y g e n e r i c i n f o r m a t i o n , w h i l e t h e p h y s i c i a n ' s " u n e x p r e s s e d " interest w a s t o f i n d w e b s i t e s a b o u t t h e d i s e a s e t h a t a r e o n h i s e d u c a t i o n a l a n d professional level. It w o u l d t h u s b e d e s i r a b l e t o provide a system a n d m e t h o d l o r extracting a n d using linguistic patterns o f textual d a t a to a s s i s t a user in locating requested d a t a that, in addition t o m a t c h i n g t h e u s e r ' s specific request, a l s o corresponds t o t h e u s e r ' s professional, cuttural, educational, a n d social backgrounds a s well a s t o t h e user's p s y c h o l o g i c a l p r o f i l e a n d t h u s a d d r e s s e s t h e u s e r ' s " u n e x p r e s s e d " requests. Summary of the patent T h i s i n v e n t i o n r e l a t e s t o u s e o f lingUistic p a t t e r n s o f d o c u m e n t s t o a s s i s t a u s e r i n l o c a t i n g r e q u e s t e d d a t a that, i n a d d i t i o n t o m a t c h i n g t h e u s e r ' s s p e c i f i c r e q u e s t , a l s o c o r r e s p o n d s t o t h e u s e r ' s cuttural, e d u c a t i o n a l , p r o f e s s i o n a l , a n d s o c i a l b a c k g r o u n d s a s w e i l a s t o t h e u s e r ' s p s y c h o l o g i c a l p r o f i l e , a n d t h u s a d d r e s s e s t h e u s e r ' s " u n e x p r e s s e d " r e q u e s t s . T h e p r e s e n t i n v e n t i o n p r o v i d e s a s y s t e m a n d m e t h o d f o r a u t o m a t i c a l l y g e n e r a t i n g a personaliZed u s e r p r o f i l e b a s e d o n l i n g u i s t i c p a t t e r n s o f d o c u m e n t s p r o v i d e d b y t h e u s e r a n d f o r utilizing t h e g e n e r a t e d profile t o p e r f o r m a d a p t i v e I n t e r n e t o r c o m p u t e r d a t a searches. T h e s y s t e m o f t h e p r e s e n t i n v e n t i o n a d v a n t a g e o u s l y o v e r c o m e s t h e d r a w b a c k s o f p r e v i o u s l y k n o w n d a t a s e a r c h i n g t e c h n i q u e s . A s w a s n o t e d e a r l i e r , typical k e y word a n d e v e n m o r e a d v a n c e d s e a r c h e s o n l y provide t h e u s e r with s e a r c h resutts t h a t d a p e n d e n t i r e l y on t h e search string entered b y t h e user, w i t h o u t a n y regard to t h e u s e r ' s cuttural, e d u c a t i o n a l , p r o f e s s i o n a l , a n d s o c i a l b a c k g r o u n d s o r t h e t o u s e r ' s p s y c h o l o g i c a l profile. All t e x t s c o m p o s e d b y t h e user, o r a d o p t e d b y t h e u s e r a s f a v o r i t e o r i n i m i c a l ( s u c h a s a f a v o r i t e b o o k o r s h o r t s t o r y ) , contain c e r t a i n r e c u r r i n g l i n g u i s t i c patterns, o r c o m b i n a t i o n s o f v a r i o u s p a r t s o f speech (nouns, verbs, adjectives, etc.) in s e n t e n c e s t h a t reflect t h e user's cuttural, educational, social b a c k g r o u n d s a n d t h e user's psychological profile. Research has s h o w n t h a t m o s t p e o p l e h a v e r e a d i l y identifiable linguistic patterns in t h e i r expression and t h a t p e o p l e with similar cultural, educational, a n d social b a c k g r o u n d s will h a v e s i m i l a r linguistic patterns. Furthermore, research has shown t h a t such factors a s psychological profile, life experience, p r o f e s s i o n , s o c i o e c o n o m i c s t a t u s , e d u c a t i o n a l b a c k g r o u n d , etc. c o n t r i b u t e t o d e t e r m i n i n g t h e f r e q u e n c y o f o c c u r r e n c e s o f particular l i n g u i s t i c p a t t e r n s w i t h i n t h e u s e r ' s written expression. In a c c o r d a n c e with t h e p r e s e n t invention, p a r t i c u l a r linguistic p a t t e r n s and t h e i r f r e q u e n c i e s o f occurrence a r e extracted from t h e t e x t s provided b y a u s e r o f t h e s y s t e m o f t h e p r e s e n t i n v e n t i o n a n d s t o r e d i n a u s e r p r o f i l e d a t a file. T h e u s e r p r o f i l e d a t a f i l e i s t h u s r e p r e s e n t a t i v e o f t h e u s e r ' s o v e r a l l l i n g u i s t i c p a t t e r n s a n d t h e i r r e s p e c t i v e f r e q u e n c i e s . A l l d o c u m e n t s i n a r e m o t e c o m p u t e r s y s t e m , s u c h a s t h e I n t e m e t , a r e l i k e w i s e a n a l y z e d a n d t h e i r l i n g u i s t i c p a t t e r n s a n d f r e q u e n c i e s t h e r e o f also e x t r a c t e d a n d s t o r e d i n c o r r e s p o n d i n g d o c u m e n t profiles. W h e n a s e a r c h f o r p a r t i c u l a r d a t a i s i n i t i a t e d b y t h e user, l i n g u i s t i c patterns a r e a l s o e x t r a c t e d f r o m a search string p r o v i d e d b y t h e u s e r i n t o a search profile. T h e u s e r p r o f i l e i s t h e n c r o s s m a t c h e d with t h e search profile a n d the d o c u m e n t p r o f i l e s t o d e t e r m i n e w h e t h e r a n y linguistic patterns m a t c h In all t h r e e profiles a n d t o d e t e r m i n e t h e m a g n i t u d e o f t h e m a t c h based on summation o f relative frequencies o f matching patterns i n the u s e r profile a n d t h e d o c u m e n t profile. T h e d o c u m e n t s with d o c u m e n t p r o f i l e s h a v i n g t h e h i g h e s t m a t c h i n g m a g n i t u d e s a r e presented t o t h e u s e r a s n o t o n l y matching t h e s u b j e c t o f t h e s e a r c h string, b u t a l s o a s c o r r e s p o n d i n g t o t h e u s e r ' s cultural, e d u c a t i o n a l , a n d s o c i a l b a c k g r o u n d s a s w e l l a s t h e u s e r ' s p s y c h o l o g i c a l profile. T h u s , a world r e n o w n e d p h y s i c i s t s e a r c h i n g f o r i n f o r m a t i o n o n q u a s a r s w o u l d b e p r e s e n t e d w i t h v e r y s o p h i s t i c a t e d p h y s i c s d o c u m e n t s t h a t a r e o r i e n t e d to w a r d s h i s l e v e l o f e x p e r t i s e . tt should b e n o t e d t h a t t h e u s e r ' s background a n d psychological characteristics a r e n o t e v i d e n t directly from t h e linguistic patterns t h e m s e l v e s or form their frequencies. A c c o r d i n g l y , t h e s y s t e m o f t h e p r e s e n t i n v e n t i o n m a t c h e s t h e u s e r ' s linguistic p a t t e r n s t o t h e linguistic patterns o f d a t a r e q u e s t e d b y t h e u s e r w i t h o u t extracting a n y a c t u a l information a b o u t t h e u s e r ' s background a n d psychological characteristics from t h e user profile. Thus, t h e u s e r ' s privacy i s n o t impinged by t h e creation a n d r e t e n t i o n o f t h e u s e r profile. T h e p r o f i l i n g / s e a r c h s y s t e m i n c l u d e s a l o c a l c o m p u t e r s y s t e m , c o n n e c t e d t o a r e m o t e c o m p u t e r n e t w o r k ( e . g . t h e I n t e r n e t ) v i a a t e l e c o m m u n i c a t i o n link. T h e l o c a l PA0001439 Q /1 '7/,,){){)O M L U Investment M e e t i n g Page 3 o f 4 c o m p u t e r s y s t e m i n c l u d e s a c o n t r o l u n i t a n d related c i r c u i t r y f o r controlling t h e o p e r a t i o n o f t h e local c o m p u t e r s y s t e m a n d f o r executing a p p l i c a t i o n programs, a m e m o r y f o r t e m p o r a r i l y s t o r i n g c o n t r o l p r o g r a m i n s t r u c t i o n s a n d v a r i a b l e s d u r i n g t h e e x e c u t i o n o f a p p l i c a t i o n p r o g r a m s b y t h e c o n t r o l un~; a s t o r a g e m e m o r y f o r l o n g t e r m s t o r a g e o f d a t a a n d a p p l i c a t i o n p r o g r a m s ; a n d i n p u t d e v i c e s f o r a c c e p t i n g i n p u t f r o m t h e user. T h e l o c a l c o m p u t e r s y s t e m f u r t h e r i n c l u d e s : o u t p u t d e v i c e s f o r providing o u t p u t d a t a t o t h e u s e r a n d a c o m m u n i c a t i o n d e v i c e f o r t r a n s m ~ n g t o , a n d receiving d a t a f r o m , t h e r e m o t e c o m p u t e r s y s t e m v i a t h e t e l e c o m m u n i c a t i o n link. T h e r e m o t e c o m p u t e r s y s t e m i n c l u d e s a c o m m u n i c a t i o n g a t e w a y c o n n e c t e d t o t h e t e l e c o m m u n i c a t i o n link, a r e m o t e d a t a s t o r a g e s y s t e m f o r l o n g term d a t a s t o r a g e , a n d a remote computer s y s t e m c o n t r o l un~ ( h e r e i n a f t e r R e S c o n t r o l un~). In summary, t h e s y s t e m o f t h e p r e s e n t invention operates in t h r e e separate i n d e p e n d e n t stages, each stage being controlled b y a particular control program executed b y o n e o f t h e local c o m p u t e r s y s t e m a n d t h e remote computer system. In a f i r s t stage, a user profiling control program i s executed to g e n e r a t e or update a user profile c o m p u t e r file r e p r e s e n t a t i v e o f t h e u s e r ' s linguistic patterns a n d t h e frequencies ~h which t h e s e patterns recur in texts submitted b y t h e u s e r a n d / o r automatically a c q u i r e d b y t h e i n v e n t i v e s y s t e m . T h e u s e r i s t h e n i n v ~ e d t o p r o v i d e t e x f u a l d a t a c o m p o s e d b y t h e u s e r s u c h a s e - m a i l m e s s a g e s , m e m o r a n d u m s , e s s a y s a s well a s d o c u m e n t s composed b y o t h e r s t h a t t h e u s e r has adopted a s "favorites·, such a s favor~e w e b s~es, short stories, etc. T h e s e t e x f u a l d o c u m e n t s a r e temporarily stored in a u s e r d a t a file. T h e i n v e n t i v e s y s t e m a l s o m o n ~ o r s t h e u s e r ' s d a t a s e a r c h i n g a n d d a t a b r o w s i n g (e.g. I n t e r n e t b r o w s i n g ) t o a u t o m a t i c a l l y a d d a d d ~ i o n a l t e x f u a l i n f o r m a t i o n t o t h e u s e r d a t a file. O n c e t h e u s e r d a t a f i l e a t t e i n s a s u f f i c i e n t s i z e , o r w h e n o t h e r c r i t e r i a f o r u p d a t i n g t h e u s e r p r o f i l e a r e m e t , t h e s y s t e m e x e c u t e s a p r o f i l e extraction s u b r o u t i n e t o c r e a t e / u p d a t e t h e u s e r p r o f i l e b y extracting l i n g u i s t i c p a t t e r s f r o m t h e u s e r d a t a file. D u r i n g t h e p r o f i l e e x t r a c t i o n s u b r o u t i n e , t h e s y s t e m r e t r i e v e s i n d i v i d u a l t e x f u a l d o c u m e n t s f r o m t h e u s e r d a t a file, a n d s e p a r a t e s e a c h d o c u m e n t i n t o s e n t e n c e s . T h e system then e x t r a c t s a l i n g u i s t i c pattern, o r a s e g m e n t , from each sentence characterized b y f i r s t identifying words in t h e sentence a s being particular parts o f speech (i.e. nouns, verbs, adjectives, etc.), a n d t h e n selecting a predetermined combination o f t h e identified p a r t s o f speech and storing this combination a s a segment. In a preferred e m b o d i m e n t o f t h e p r e s e n t i n v e n t i o n , e a c h s e g m e n t c o m p r i s e s a triad o f t h r e e p a r t s o f s p e e c h : noun - v e r b - adjective. T h e s e g m e n t e x t r a c t i o n p r o c e s s i s repeated f o r a1ltexfual d o c u m e n t s in t h e u s e r d a t a file. T h e system t h e n groups identical s e g m e n t s t o g e t h e r and determines t h e i r frequency o f o c c u r r e n c e in t h e user profile. Thus, t h e resulting user profile c o n t a i n s t h e l i n g u i s t i c patterns from all texts submitted b y t h e user (or a u t o m a t i c a l l y gathered b y t h e system) a n d t h e frequencies with which those p a t t e r n s r e c u r w~in t h e t e x t s . In a second s t a g e o f t h e p r e s e n t invention, a d a t a profiling control program is executed t o generate d a t a item profile computer files, representative o f linguistic patterns a n d t h e i r r e s p e c t i v e f r e q u e n c i e s , o f all d a t a items. T h e d a t a ~ e m s m a y i n c l u d e d o c u m e n t s , w e b sites, a n d other texfual d a t a t h a t m a y b e subjected t o a search b y t h e user. A list o f all d a t a ~ e m s a n d t h e i r respective d a t a a d d r e s s e s (such a s Internet U R L addresses) is first provided t o t h e system. T h e d a t a ~em profile generation p r o c e d u r e i s t h e n p e r f o r m e d f o r e a c h d a t a ~ e m in t h e l i s t in a similar manner t o t h e user-profiling procedure, e x c e p t t h a t d a t a i t e m a d d r e s s information is stored in each d a t a i t e m ' s profile. T h u s , t h e r e s u l t i n g d a t a ~ e m p r o f i l e o f e a c h d a t a i t e m c o n t a i n t h e d a t a i t e m a d d r e s s , t h e l i n g u i s t i c p a t t e r n s o f t h e d a t a ~ m a n d t h e f r e q u e n c i e s w ~ which t h o s e patterns recur therein. In a third s t a g e o f t h e p r e s e n t invention, t h e system e x e c u t e s a d a t a s e a r c h i n g program t h a t e n a b l e s a user t o utilize the system to perform advanced searches for d e s i r e d d a t a files, s u c h t h a t t h e d a t a f i l e s r e t u r n e d a s s e a r c h r e s u l t s c o r r e s p o n d t o t h e u s e r ' s s o c i a l , e d u c a t i o n a l , a n d c u l t u r a l b a c k g r o u n d s a n d t o t h e u s e r ' s p s y c h o l o g i c a l profile. T h e s e a r c h p r o g r a m i s i n i t i a t e d w h e n t h e u s e r p r o v i d e s a s e a r c h string r e p r e s e n t a t i v e o f d a t a r e q u e s t e d b y t h e u s e r t o t h e s y s t e m . T h e s y s t e m t h e n c r e a t e s a search profile representative o f l i n g u i s t i c patterns in t h e search string in a s i m i l a r m a n n e r to t h e user-profiling procedure, e x c e p t t h a t frequencies o f recurring segments a r e n o t r e c o r d e d i n t h e s e a r c h p r o f i l e . O p t i o n a l l y , t h e s y s t e m e x p a n d s t h e s e a r c h p r o f i l e b y g e n e r a t i n g add~ional s e g m e n t s t h a t c o n t a i n s y n o n y m s o f t h e p a r t s o f s p e e c h in t h e e x i s t i n g s e g m e n t s a l r e a d y in t h e s e a r c h profile, a n d storing t h e additional s e g m e n t s therein. A f t e r t h e s e a r c h p r o f i l e i s complete, t h e system retrieves t h e user profile o f t h e user performing t h e search a n d compares t h e s e g m e n t s stored in t h e user profile w~h t h e s e g m e n t s s t o r e d i n t h e s e a r c h p r o f i l e t o d e t e r m i n e a n u m b e r o f m a t c h e s b e t w e e n v a r i o u s s e g m e n t s i n each o f t h e profiles a n d t h e n , f o r each m a t c h i n g s e g m e n t r e c o r d s t h e f r e q u e n c y w ~ h w h i c h t h e m a t c h i n g s e g m e n t r e c u r s w~in t h e u s e r p r o f i l e . T h e s y s t e m t h e n a p p l i e s t h e original search s t r i n g t o a s t a n d a r d m a t c h e n g i n e t o obtain a list o f d a t a ~ e m a d d r e s s e s t h a t p o t e n t i a l l y m a t c h t h e u s e r ' s search requirements a n d t h e n retrieves t h e d a t a i t e m profiles corresponding t o t h e d a t a ~em a d d r e s s e s o n t h e list. T h i s p r o c e d u r e i s o p t i o n a l b u t i s r e c o m m e n d e d b e c a u s e a d i r e c t l i n g u i s t i c p a t t e m s e a r c h o v e r a l l d a t a ~ e m s s t o r e d o n t h e r e m o t e c o m p u t e r s y s t e m can be v e r y t i m e c o n s u m i n g g i v e n t h e m o d e r n c o m p u t i n g and d a t a transfer technologies. T h e s y s t e m t h e n c o m p a r e s , f o r e a c h d a t a item profile, t h e segments stored in t h e d a t a item profile w~ t h e segments stored in t h e search profile t o determine a n u m b e r o f m a t c h e s b e t w e e n v a r i o u s s e g m e n t s in e a c h o f t h e profiles a n d then, for e a c h m a t c h i n g s e g m e n t records t h e f r e q u e n c y w~ which t h e matching segment recurs within the d a t a i t e m profile. A m a t c h v a l u e i s t h e n d e t e r m i n e d b y the system for e a c h s e g m e n t i n t h e d a t a item profile t h a t a l s o a p p e a r s i n t h e search profile and in t h e user profile, b y a d d i n g t h e f r e q u e n c y o f t h e s e g m e n f s occurrence in t h e d a t a item profile t o t h e f r e q u e n c y o f t h e s e g m e n t ' s occurrence in t h e u s e r profile. Rnally, t h e system computes a final v a l u e f o r e a c h d a t a item profile b y a d d i n g together t h e match v a l u e s o f all m a t c h i n g segments in each d a t a ~em. T h e final v a l u e i s representative o f t h e d e g r e e t o w h i c h t h e l i n g u i s t i c p a t t e r n o f t h e d a t a ~ e m m a t c h e s t h e l i n g u i s t i c pattern o f t h e u s e r i n l i g h t o f t h e l i n g u i s t i c pattern a n d s u b j e c t m a t t e r o f t h e search s t r i n g . T h e d a t a ~ e m s , c o r r e s p o n d i n g t o d a t a i t e m p r o f i l e s h a v i n g t h e h i g h e s t final v a l u e s , a r e t h e n r e t r i e v e d b y t h e s y s t e m . T h e s y s t e m t h e n p r e s e n t s t h e u s e r w ~ s e v e r a l d a t a i t e m s h a v i n g t h e h i g h e s t f i n a l v a l u e s , s t a r t i n g with t h e d a t a ~ e m w ~ t h e h i g h e s t f i n a l v a l u e . MLU Basic P a t e n t / M a r k e t Strategy / Funding Requirements Patent #3: Utilization o f User I Data Profiling f o r Book and Reading Material Selection Patent #2: Utilization o f User I Data Prof i l i n g f o r O n - U n e Au c t l o n s ~ Patent #4: Utillzatlon o f User I Data Profllln g f o r Consumer Research an d Advertising D TARGET MARKETS - D S Patents: #1, #3 Patents: #1 Core Patent #1 : User and Data Profiling and Data Searches Using Profiles (FILED) 3) Search Engine Companies I P o r t a l s (Excite, Y a h o o ! , I n f o s e e k , e t c . ) PA0001440 h t t n · / /uTPh ~r{'hivp n r o A v p h l ? 0 0 1 071417"701./llni..:p~r{'hn p t l T n v p . . : h n p n t l i n v p . . : t T l l P n t h t T l l l R/171?OOQ M L U Investment Meeting Page 4 o f 4 4) Advertisers and Consumer I n f o r m a t i o n Companies Patents: #1, #4 Initial Private Investment Funds Needed for: 1. B u s i n e s s and/or Marketing Plans (completion o f plan(s) will Identify total amount needed a t t h e f i r s t s t a g e o f m a j o r Investment) 2. Intellectual Property / Legal Expenses (PatentslTrademarks/PCT) 3. Proof o f Concept software development I~ Home PA0001441 1_.LL~_ · 1'- L 'L~ 1 L ' ' ' 1 ' \ . , ( ' \ 1 1 ' ' \ , , , , , . 1 A .... ,..,~,..,/"\t" L __ ! L _ _ .L I T .L L I~ .L L 1.- ... _ _ 1 Mightest L o g i c - UniSearch Page 1 o f 1 Home page Create y o u r profile Select book View book~' profiles Select p a t e n t View patents' profiles Why should I buy? Articles Contact us Articles EngUsJ. V~J:sj!'n C_OIlJPJlJ.ly_fr 9file P y c c K a H BepCnH Pre~entajhm._(QrJ.b~_Inj~rnej To Inves.htf!i Sel:ll'.dLQJ.ljb.~lllteJ:nd PA0001442 h t t n ° IIUTPh l ' I r r h i v p : n r o - / U T p h l ? O O l 0 7 1 0 0 ? ' \ 7 1 1 Innlc;:pl'Irrh npt/l'Irtlrlpc;: h h , . , l R/171?00Q Mightest Logic - UniSearch Page 1 o f 1 H o m e p a g e C r e a t e y o u r p r o f i l e S e l e c t b o o k View book~' p r o f i l e s Select l>atent View p a t e n t s ' p r o f i l e s W h y s h o u l d I buy'? A r t i c l e s C o n t a c t u s Unisearch is a start-up company formed in 1999 to capitalize on the work o f lIya Geller. lIya Geller is a linguist and expert in the philosophy o f language, emigrated from Russia to the United States in 1992 and is now a US citizen. Now he is 31 years old. In US he studied philosophy in Brooklyn College and was a computer consultant to major companies such a s Morgan Stanley and Merrill Lynch. Mr. Geller has multi-disciplinary background, combining several areas o f science typically thought o f a s unrelated, has been the critical element in the development o f UniSearch. He studied mathematics, computer science, civil engineering, theology, psychology and philosophy in Ulianovsk Polytechnic Institute, Moscow State University and Brooklyn College. He believes that the future o f company is in producing o f robots with Artificial Intelligence and further improvement o f the search for information technique. PA0001443 htto://web.archive.om/web/20010713002210/unisearch.net/C:omnanvProfile.html R/1712009

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