Rockstar Consortium US LP et al v. Google Inc

Filing 220

MOTION to Amend/Correct Invalidity Contentions by Google Inc. (Attachments: # 1 Affidavit of Lance Yang, # 2 Exhibit 1, # 3 Exhibit 2, # 4 Exhibit 3, # 5 Exhibit 4, # 6 Exhibit 5, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10a, # 12 Exhibit 10b, # 13 Exhibit 11)(Perlson, David) (Additional attachment(s) added on 10/27/2014: # 14 Text of Proposed Order) (ch, ).

EXHIBIT 7

Chart A-46
Claim Chart of the Open Text Prospectus, dated January 23, 1996
(“Open Text Form Prospectus”)
as prior art to
Asserted Claims of U.S. Patent No. 7,236,969 B1 (“’969 Patent”)
and
Asserted Claims of U.S. Patent No. 7,469,245 B2 (“’245 Patent”)
and
Asserted Claims of U.S. Patent No. 7,672,970 B2 (“’970 Patent”)
and
Asserted Claims of U.S. Patent No. 7,895,178 B2 (“’178 Patent”)
and
Asserted Claims of U.S. Patent No. 7,895,183 B2 (“’183 Patent”)
and
Asserted Claims of U.S. Patent No. 7,933,883 B2 (“’883 Patent”)

Google also asserts that each of the references cited in this chart anticipates the asserted claims
or renders the asserted claims obvious in combination with the other references in that chart.
This chart is based on Rockstar’s apparent construction of the claims, and is not an admission
that those constructions are correct or appropriate.

’969 Patent

OPEN TEXT FORM PROSPECTUS

Claim 1
1. A method of providing
advertisements to a user
searching for desired
information within a data
network, comprising the
steps of:

The Open Text Form Prospectus discloses a method for providing
advertisements to a user searching for desired information within a
data network.

Open Text Prospectus at OT03653.
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PAGE A-46-1

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03658.

Id. at OT03662.

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PAGE A-46-2

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03662-63.

Id. at OT03664.

Id. at OT03664.

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PAGE A-46-3

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03665.

Id. at OT03690.

Id. at OT03694.

Id. at OT03698.

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PAGE A-46-4

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03702-03.

Id. at OT03703-04.
[a] receiving, from the user, The Open Text Form Prospectus discloses received, from the user,
a search request including a a search request including a search argument corresponding to the
search argument
desired information.
corresponding to the
desired information;

Id. at OT03653.

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PAGE A-46-5

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03662-63.

Id. at OT03663.

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PAGE A-46-6

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03665.

Id. at OT03667.

Id. at OT03692-93.
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PAGE A-46-7

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03693-94.

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PAGE A-46-8

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03694-95.

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PAGE A-46-9

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03697.

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PAGE A-46-10

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03697-98.

Id. at OT03698-99.

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PAGE A-46-11

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03700.

Id. at OT03702.

Id. at OT03702-03.

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PAGE A-46-12

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03703-04.

Id. at OT03705.
[b] searching, based upon
The Open Text Form Prospectus discloses searching, based upon
the received search
the received search argument, a first database having data network
argument, a first database
related information to generate search results.
having data network related
information to generate
search results;

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PAGE A-46-13

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03653.

Id. at OT03662-63.

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PAGE A-46-14

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03663.

Id. at OT03665.

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PAGE A-46-15

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03667.

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PAGE A-46-16

’969 Patent

GOOGLE’S INVALIDITY CONTENTIONS
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OPEN TEXT FORM PROSPECTUS

PAGE A-46-17

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03689-91.

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PAGE A-46-18

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03692-93.

Id. at OT03693-94.

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PAGE A-46-19

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03694-95.

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PAGE A-46-20

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03697.

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PAGE A-46-21

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03697-98.

Id. at OT03698-99.

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PAGE A-46-22

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03700.

Id. at OT03702.

Id. at OT03702-03.

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PAGE A-46-23

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03703-04.

Id. at OT03705.

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PAGE A-46-24

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03705-06.

Id. at OT03735.
[c] correlating the received
search argument to a
particular advertisement in
a second database having
advertisement related
information; and

The Open Text Form Prospectus discloses correlated the received
search argument to a particular advertisement in a second database
having advertisement related information.

Open Text Prospectus at OT03653.

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PAGE A-46-25

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03658.

Id. at OT03662.

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PAGE A-46-26

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03662-63.

Id. at OT03664.

Id. at OT03664.

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PAGE A-46-27

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03665.

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PAGE A-46-28

’969 Patent

GOOGLE’S INVALIDITY CONTENTIONS
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OPEN TEXT FORM PROSPECTUS

PAGE A-46-29

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03689-91.

Id. at OT03694.

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PAGE A-46-30

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03698.

Id. at OT03702-03.

Id. at OT03703-04.
[d] providing the search

The Open Text Form Prospectus discloses provided the search

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PAGE A-46-31

’969 Patent
results together with the
particular advertisement to
the user.

OPEN TEXT FORM PROSPECTUS
results together with the particular advertisement to the user.

Id. at OT03653.

Id. at OT03662-63.

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PAGE A-46-32

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03663.

Id. at OT03665.

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PAGE A-46-33

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03667.

Id. at OT03692-93.

Id. at OT03693-94.

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PAGE A-46-34

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03694-95.

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PAGE A-46-35

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03697.

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PAGE A-46-36

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03697-98.

Id. at OT03698-99.

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PAGE A-46-37

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03700.

Id. at OT03702.

Id. at OT03702-03.

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PAGE A-46-38

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03703-04.

Id. at OT03705.
Claim 2
2. A method as claimed in
claim 1, wherein the step of
correlating the received
search argument to the
particular advertisement
including selecting the
particular advertisement
based on the received
search argument and user

The Open Text Form Prospectus discloses correlating the received
search argument to the particular advertisement including selecting
the particular advertisement based on the received search argument
and user profile.

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PAGE A-46-39

’969 Patent

OPEN TEXT FORM PROSPECTUS

profile data.

Id. at OT03653.

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PAGE A-46-40

’969 Patent

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OPEN TEXT FORM PROSPECTUS

PAGE A-46-41

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03689-91.

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PAGE A-46-42

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03692.

Id. at OT03693.

Id. at OT03698.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Table
B4.
Claim 3
3. A method as claimed in
claim 2, wherein the user
profile data includes
selections of the user from
previous search arguments.

The Open Text Form Prospectus discloses the user profile data
includes selections of the user from previous search arguments.
See claim 1[b].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Table
B4.

Claim 4
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’969 Patent

OPEN TEXT FORM PROSPECTUS

4. A method as claimed in
claim 3, wherein the user
profile data includes
selections of the user from
previous search results.

The Open Text Form Prospectus discloses wherein the user profile
data includes selections of the user from previous search results.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Table
B4.

Claim 5
5. A method as claimed in
claim 4, wherein the user
profile data includes user
specified preferences.

The Open Text Form Prospectus discloses user profile data that
included user specified preferences.

Id. at OT03653.

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’969 Patent

GOOGLE’S INVALIDITY CONTENTIONS
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OPEN TEXT FORM PROSPECTUS

PAGE A-46-45

’969 Patent

GOOGLE’S INVALIDITY CONTENTIONS
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OPEN TEXT FORM PROSPECTUS

PAGE A-46-46

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03689-91.

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PAGE A-46-47

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03692.

Id. at OT03693.

Id. at OT03698.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4.
Claim 6
6. A method as claimed in
claim 1, wherein the step of
providing the search results
and the particular
advertisement to the user
includes displaying the
search results as a page on
a data processing device
and the particular
advertisement as an insert
on the page.

The Open Text Form Prospectus discloses providing the search
results and the particular advertisement to the user including
displaying the search results as a page on a data processing device
and the particular advertisement as an insert on the page.

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PAGE A-46-48

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03653.

Id. at OT03662-63.

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PAGE A-46-49

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03663.

Id. at OT03665.

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PAGE A-46-50

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03667.

Id. at OT03692-93.

Id. at OT03693-94.

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PAGE A-46-51

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03694-95.

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PAGE A-46-52

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03697.

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PAGE A-46-53

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03697-98.

Id. at OT03698-99.

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PAGE A-46-54

’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03700.

Id. at OT03702.

Id. at OT03702-03.

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PAGE A-46-55

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03703-04.

Id. at OT03705.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Tables B1, B2, & B3.
Claim 8
8. A method of providing
advertisements to a user
searching for desired
information within a data

The Open Text Form Prospectus discloses providing
advertisements to a user searching for desired information within a
data network.

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PAGE A-46-56

’969 Patent

OPEN TEXT FORM PROSPECTUS

network, comprising the
steps of:

See Claim 1[preamble].

[a] receiving, at a server, a
search request sent from a
user, the search request
including a search
argument corresponding to
the desired information;

The Open Text Form Prospectus discloses receiving, at a server, a
search request sent from a user, the search request including a
search argument corresponding to the desired information.

Id. at OT03653.

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OPEN TEXT FORM PROSPECTUS

PAGE A-46-58

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03689-91.

Id. at OT03695.

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PAGE A-46-59

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03696.

Id. at OT03697.

Id. at OT03698.

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’969 Patent

OPEN TEXT FORM PROSPECTUS
Id. at OT03735.

Id. at OT03736.

Id. at OT03737.
See also Claim 1[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B2, B7.
[b] searching, by the server
computer based upon the
received search argument, a
first database to generate
search results, the first
database having data
network related
information and being
contained on the server
computer;

The Open Text Form Prospectus discloses searching a first
database to generate search results, the first database having data
network related information and being contained on the server
computer.

[c] correlating the received
search argument to a
particular advertisement in
a second database having
advertisement related
information, the second
database contained on a
client computer; and

The Open Text Form Prospectus discloses correlating the received
search argument to a particular advertisement in a second database
having advertisement related information, the second database
contained on a client computer.

[d] providing the search
results together with the
particular advertisement to

The Open Text Form Prospectus discloses providing the search
results together with the particular advertisement to the user.

See Claim 1[b] and 8[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B2, B7.

See Claim 1[c] and 8[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B2, B7.

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’969 Patent
the user.

OPEN TEXT FORM PROSPECTUS
See Claim 1[d].

Claim 9
9. A method as claimed in
claim 8, wherein the step of
correlating the received
search argument to the
particular advertisement
includes selecting the
particular advertisement
based on the received
search argument and user
profile data.

The Open Text Form Prospectus discloses correlating the received
search argument to the particular advertisement by selecting the
particular advertisement based on the received search argument
and user profile data.
See Claim 2.

Claim 10
10. A method as claimed in
claim 9, wherein the user
profile data is based
partially upon previous
search arguments of the
user.

The Open Text Form Prospectus discloses a method as claimed in
claim 9, wherein the user profile data is based partially upon
previous search arguments of the user.
See Claim 3.

Claim 11
11. A method as claimed in
claim 10, wherein the user
profile data is based
partially upon previous
search results for the user.

The Open Text Form Prospectus discloses a method as claimed in
claim 10, wherein the user profile data is based partially upon
previous search results for the user.
See Claim 4.

Claim 12
12. A method as claimed in
claim 11, wherein the user
profile data includes user
specified preferences.

The Open Text Form Prospectus discloses the user profile data
includes user specified preferences.
See Claim 5.

Claim 13
13. A method as claimed in
claim 8, wherein the step of
providing the search results
and the particular
advertisement to the user
includes displaying the
search results as a page on

The Open Text Form Prospectus discloses wherein the step of
providing the search results and the particular advertisement to the
user includes displaying the search results as a page on a data
processing device and the particular advertisement as an insert on
the page.
See Claim 6.

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OPEN TEXT FORM PROSPECTUS

a data processing device
and the particular
advertisement as an insert
on the page.
Claim 14
14. A method as claimed in The Open Text Form Prospectus discloses correlating the received
claim 8, wherein the step of search argument to a particular advertisement in the second
correlating the received
database is performed by the client computer.
search argument to a
particular advertisement in
the second database is
performed by the client
computer.

Id. at OT03653.

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OPEN TEXT FORM PROSPECTUS

PAGE A-46-64

’969 Patent

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OPEN TEXT FORM PROSPECTUS

PAGE A-46-65

’969 Patent

OPEN TEXT FORM PROSPECTUS

Id. at OT03689-91.

Id. at OT03695.

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OPEN TEXT FORM PROSPECTUS

Id. at OT03696.

Id. at OT03697.

Id. at OT03698.

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OPEN TEXT FORM PROSPECTUS
Id. at OT03735.

Id. at OT03736.

Id. at OT03737.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B2, B7.
Claim 16
16. A method as claimed in
claim 8, wherein:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 8.

[a] the server computer is a
database search engine
computer; and

The Open Text Form Prospectus discloses the server computer is a
database search engine computer.
See Claim 15[a].

[b] the client computer is
an associate search engine
computer.

The Open Text Form Prospectus discloses the client computer is
an associate search engine computer.
See Claim 1[c].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B1, B7.

Claim 17
17. An advertising machine
for providing
advertisements to a user
searching for desired
information within a data
network, the advertising

The Open Text Form Prospectus discloses including an advertising
machine for providing advertisements to a user searching for
desired information within a data network.
See Claim 8[preamble].

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OPEN TEXT FORM PROSPECTUS

machine comprising:
[a] a server computer
coupled to the data network
that receives a search
request from the user, the
search request including a
search argument
corresponding to the
desired information;

The Open Text Form Prospectus discloses a server computer
coupled to the data network that received a search request from the
user, the search request including a search argument corresponding
to the desired information.

[b] a database search
engine coupled to the
server computer that
receives the search
argument from the server
computer and searches a
first database to generate
search results, the first
database having data
network related
information and being
contained on the server
computer;

The Open Text Form Prospectus discloses a database search
engine coupled to the server computer that received the search
argument from the server computer and searched a first database to
generate search results, the first database having data network
related information and being contained on the server computer.

[c] an associative search
engine coupled to the
server computer that
correlates the received
search argument to a
particular advertisement in
a second database having
advertisement related
information, the second
database contained on a
client computer; and

The Open Text Form Prospectus discloses an associative search
engine coupled to the server computer that correlated the received
search argument to a particular advertisement in a second database
having advertisement related information. The second database
was contained on a client computer.

[d] the server computer
providing the search results
together with the particular
advertisement to the user.

The Open Text Form Prospectus discloses the server computer
provided the search results together with the particular
advertisement to the user.

See Claim 8[a].

See Claim 8[b].

See Claim 8[c].

See Claim 8[d].
Claim 18
18. The advertising
machine of claim 17,

The Open Text Form Prospectus discloses selecting the particular
advertisement based on the received search argument and user

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’969 Patent
wherein the associative
search engine selects the
particular advertisement
based on the received
search argument and user
profile data.

OPEN TEXT FORM PROSPECTUS
profile data.
See Claim 2.

Claim 19
19. The advertising
machine of claim 18,
wherein the user profile
data is based partially upon
previous search arguments
of the user.

The Open Text Form Prospectus discloses the user profile data is
based partially upon previous search arguments of the user.
See Claim 3.

Claim 20
20. The advertising
machine of claim 18,
wherein the user profile
data is based partially upon
previous search results for
the user.

The Open Text Form Prospectus discloses the user profile data is
based partially upon previous search results for the user.
See Claim 4.

Claim 21
21. The advertising
machine of claim 18,
wherein the user profile
data includes user specified
preferences.

The user profile data used by the Open Text Form Prospectus
discloses included user specified preferences.
See Claim 5.

Claim 22
22. An advertising machine
coupled to a data network
for providing
advertisements to a user,
the advertising machine
comprising:
[a] a server computer
coupled to the data network
that receives a search
request from the user, the
search request including a
search argument
corresponding to the

The Open Text Form Prospectus discloses an advertising machine
coupled to a data network for providing advertisements to a user.
See Claim 17[preamble].

The Open Text Form Prospectus discloses a server computer was
coupled to the data network that received a search request from the
user, the search request including a search argument corresponding
to the desired information.
See Claim 17[a].

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OPEN TEXT FORM PROSPECTUS

desired information;
[b] a database search
engine coupled to the
server computer that
receives the search
argument from the server
computer and searches a
first database to generate
search results, the first
database having data
network related
information and being
contained on the server
computer;

The Open Text Form Prospectus discloses a database search
engine coupled to the server computer that receives the search
argument from the server computer and searches a first database to
generate search results, the first database having data network
related information and being contained on the server computer.

[c] an associative search
engine coupled to the
server computer that
correlates the received
search argument to a
particular advertisement in
a second database having
advertisement related
information, the second
database contained on a
client computer;

The Open Text Form Prospectus discloses an associative search
engine coupled to the server computer that correlated the received
search argument to a particular advertisement in a second database
having advertisement related information, the second database
contained on a client computer.

[d] the server computer
providing the search results
together with the particular
advertisement to the user;

The Open Text Form Prospectus discloses the server computer
used by the Open Text Form Prospectus discloses provided the
search results together with the particular advertisement to the
user.

See Claim 17[b].

See Claim 17[c].

See Claim 17[d].
[e] the server computer
determining whether the
advertisement was
successful; and

The Open Text Form Prospectus discloses the server computer
determined whether the advertisement was successful.
See Claim 17[c].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Tables B4 & B6.

[f] the server computer
altering criteria for

The Open Text Form Prospectus discloses the server computer
altered criteria for subsequent correlations of received search

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subsequent correlations of
received search arguments
to the second database.

OPEN TEXT FORM PROSPECTUS
arguments to the second database.
See Claim 1[a] and [b].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Tables B4, B6, B7.

Claim 23
23. The advertising
machine of claim 22,
wherein the associative
search engine correlates the
received search argument
to the particular
advertisement based on the
received search argument
and user profile data.

The Open Text Form Prospectus discloses correlating the received
search argument to the particular advertisement based on the
received search argument and the user profile data.
See Claim 2.

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Claim 1
1. A method for operating
an advertising machine
implemented on at least
one computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:

The Open Text Form Prospectus discloses providing
advertisements via a communications link to a data processing
device of a user.

[a] receiving user
preference input from the
data processing device via
the communications link;

The Open Text Form Prospectus discloses receiving user
preference input from the data processing device via the
communications link.

See ‘969 Patent Claim 1[preamble].

See ‘969 Patent Claims 1[a], 2 and 5.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4
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[b] creating user preference
data based upon the user
preference input;

The Open Text Form Prospectus discloses creating user preference
data based upon the user preference input.
See ‘969 Patent Claims 1[a], 2 and 5.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4

[c] receiving from the data
processing device via the
communications link a
search request that includes
a search argument;

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See ‘969 Patent Claim 1[a].

[d] searching at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See ‘969 Patent Claim 1[b].
[e] selecting at least one
advertisement from an
advertisement database
relating to the search
argument using the user
preference data; and

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database relating to the
search argument using the user preference data.

[f] transmitting the search
results together with the at
least one advertisement via
the communications link to
the data processing device.

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

See ‘969 Patent Claims 1[c], 2 and 5.

See ‘969 Patent Claim 1[d].

Claim 3
3. The method of claim 1,
The Open Text Form Prospectus discloses ordering the search
further comprising ordering results based upon the user preference data.
the search results based
upon the user preference
See Claim 1[a] and [b].
data.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4.
Claim 5
5. The method of claim 1,

To the extent that this preamble may be construed to be limiting,

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further comprising:

the Open Text Form Prospectus discloses this method.
See Claim 1.

[a] receiving user
preference edit input via
the communications link
from the data processing
device; and

The Open Text Form Prospectus discloses receiving user
preference edit input via the communications link from the data
processing device.
See Claim 1[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4.

[b] modifying the user
preference data based upon
the user preference edit
input.

The Open Text Form Prospectus discloses modifying the user
preference data based upon the user preference edit input.
See Claim 1[b].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4.

Claim 6
6. The method of claim 1,
further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 1.

[a] receiving user
preference re-prioritization
input; and

The Open Text Form Prospectus discloses receiving user
preference re-prioritization input.
See Claim 1[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Table
B4.

[b] re-prioritizing the user
preference data based upon
the user preference reprioritization input.

The Open Text Form Prospectus discloses re-prioritizing the user
preference data based upon the user preference re-prioritization
input.
See Claim 1[b].

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To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4.
Claim 7
7. The method of claim 1,
The Open Text Form Prospectus discloses wherein the user
wherein the user preference preference data is derived from prior searching history.
data is derived from prior
searching history.
See ’969 Patent Claims 3, 4.
Claim 8
8. The method of claim 1,
further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 1.

[a] receiving search
refinement input via the
communications link from
the data processing device
of the user;

The Open Text Form Prospectus discloses receiving search
refinement input via the communications link from the data
processing device of the user.

[b] refining the search
results based upon the
search refinement input;
and

The Open Text Form Prospectus discloses refining the search
results based upon the search refinement input.

[c] transmitting the refined
search results via the
communications link to the
data processing device.

The Open Text Form Prospectus discloses transmitting the refined
search results via the communications link to the data processing
device.

See Claim 1[c].

See Claim 1[d].

See Claim 1[f].
Claim 9
9. An advertising machine
implemented on at least
one computer and operable
to provide advertisements
via a communications link
to a data processing device
of a user, the advertising
machine comprising:

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer and was operable to provide
advertisements via a communications link to a data processing
device of a user.

[a] a communications
interface operable to

The Open Text Form Prospectus discloses a communications
interface operable to interface with the data processing device of

See Claim 1[preamble].

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interface with the data
processing device of the
user via the
communications link;

the user via the communications link.

[b] a database search
engine operable to:

The Open Text Form Prospectus discloses a database search
engine.

See Claim 1[a] and [c].

See Claim 1[d].
[c] receive from the data
processing device via the
communications link a
search request that includes
a search argument; and

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See Claim 1[c].

[d] search at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See Claim 1[d].
[e] an associative search
engine operable to:

The Open Text Form Prospectus discloses an associative search
engine.
See Claim 1[e].

[f] receive user preference
input from the data
processing device via the
communications link;

The Open Text Form Prospectus discloses an associative search
engine operable to receive user preference input from the data
processing device via the communications link.
See Claim 1[a].

[g] create user preference
data based upon the user
preference input; and

The Open Text Form Prospectus discloses an associative search
engine operable to create user preference data based upon the user
preference input.
See Claim 1[b].

[h] select at least one
advertisement from an
advertisement database
relating to the search
argument using the user
preference data; and

The Open Text Form Prospectus discloses an associative search
engine operable to select at least one advertisement from an
advertisement database relating to the search argument using the
user preference data.

[i] the advertising machine
operable to transmit the
search results together with
the at least one

The Open Text Form Prospectus discloses the advertising machine
operable to transmit the search results together with the at least
one advertisement via the communications link to the data
processing device.

See Claim 1[e].

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advertisement via the
communications link to the
data processing device.

See Claim 1[f].

Claim 16
16. The advertising
machine of claim 9,
wherein the user preference
data is derived from prior
searching history.

The Open Text Form Prospectus discloses the advertising machine
of claim 9, wherein the user preference data is derived from prior
searching history.
See Claim 7.

Claim 17
17. The advertising
machine of claim 9,
wherein the database
search engine is further
operable to:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses a search engine.

[a] receive search
refinement input via the
communications link from
the data processing device
of the user;

The Open Text Form Prospectus discloses receiving search
refinement input via the communications link from the data
processing device of the user.

[b] refine the search results
based upon the search
refinement input; and

The Open Text Form Prospectus discloses refining the search
results based upon the search refinement input.

See Claim 9.

See Claim 8[a].

See Claim 8[b].
[c] transmit the refined
search results via the
communications link to the
data processing device.

The Open Text Form Prospectus discloses transmitting the refined
search results via the communications link to the data processing
device.
See Claim 8[c].

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Claim 1
1. An advertising machine
implemented on at least
one computer and operable
to provide advertisements
via a communications link
to a data processing device
of a user, the advertising
machine comprising:

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer and operable to provide
advertisements via a communications link to a data processing
device of a user.

[a] a communications
interface operable to
interface with the data
processing device of the
user via the
communications link;

The Open Text Form Prospectus discloses a communications
interface operable to interface with the data processing device of
the user via the communications link.

[b] a database search
engine operable to:

The Open Text Form Prospectus discloses a database search
engine.

See ’245 Patent Claim 9[preamble].

See ’245 Patent Claim 9[a].

See ’245 Patent Claim 9[b].
[c] receive from the data
processing device via the
communications link a
search request that includes
a search argument; and

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See ’245 Patent Claim 9[c].

[d] search at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See ’245 Patent Claim 9[d].
[e] an associative search
engine operable to select at
least one advertisement
from an advertisement
database based upon at
least one of the search
argument and the search
results; and

The Open Text Form Prospectus discloses an associative search
engine operable to select at least one advertisement from an
advertisement database based upon at least one of the search
argument and the search results.

[f] the advertising machine
operable to:

The Open Text Form Prospectus discloses an advertising machine.

See ’245 Patent Claim 9[e] and [h].

See ’245 Patent Claim 9[i].
[g] transmit the search
results together with the at

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the

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least one advertisement via
the communications link to
the data processing device;

communications link to the data processing device.
See ’245 Patent Claim 9[i].

[h] receive a response from
the data processing device
via the communications
link that indicates selection
of an advertisement; and

The Open Text Form Prospectus discloses receiving a response
from the data processing device via the communications link that
indicates selection of an advertisement.

[i] based upon the
advertisement selection,
generate a fee record.

The Open Text Form Prospectus discloses based upon the
advertisement selection, the Open Text Form Prospectus discloses
generated a fee record.

See ’969 Patent Claim 22[e].

See ’969 Patent Claim 22[e].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B6
Claim 2
2. The advertising machine
of claim 1, wherein the
advertising machine is
further operable to extract a
toll based upon the fee
record.

The Open Text Form Prospectus discloses wherein the advertising
machine is further operable to extract a toll based upon the fee
record.
See ’969 Patent Claim 22[e].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B6

Claim 3
3. The advertising machine
of claim 1, wherein the
advertising machine is
further operable to direct
the data processing device
to a website corresponding
to the selection of the
advertisement.

The Open Text Form Prospectus discloses directing the data
processing device to a website corresponding to the selection of
the advertisement.
See ’969 Patent Claim 22[e].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Tables B2 & B3

Claim 4
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4. The advertising machine
of claim 1, wherein the
advertising machine is
further operable to update
preference data for the user
based upon the selection of
the advertisement.

The Open Text Form Prospectus discloses wherein the advertising
machine is further operable to update preference data for the user
based upon the selection of the advertisement.
See ’969 Patent Claims 2 and 5.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4

Claim 5
5. The advertising machine
of claim 1, wherein the
advertising machine is
further operable to update
the advertisement database
based upon the selection of
the advertisement.

The Open Text Form Prospectus discloses wherein the advertising
machine is further operable to update the advertisement database
based upon the selection of the advertisement.
See ’969 Patent Claims 1[c], 2 and 5.

Claim 8
8. The advertising machine
of claim 1, wherein the
associative search engine is
operable to select at least
one advertisement from an
advertisement database
based upon at least the
search argument.

The Open Text Form Prospectus discloses wherein the associative
search engine is operable to select at least one advertisement from
an advertisement database based upon at least the search argument.
See ‘969 Patent, Claim 1[c].

Claim 10
10. An advertising machine
implemented on at least
one computer and operable
to provide advertisements
via a communications link
to a data processing device
of a user, the advertising
machine comprising:

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer and operable to provide
advertisements via a communications link to a data processing
device of a user.

[a] a communications
interface operable to
interface with the data
processing device of the
user via the

The Open Text Form Prospectus discloses a communications
interface operable to interface with the data processing device of
the user via the communications link.

See Claim 1[preamble].

See Claim 1[a].

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communications link;
[b] a database search
engine operable to:

The Open Text Form Prospectus discloses a database search
engine.
See Claim 1[b].

[c] receive from the data
processing device via the
communications link a
search request that includes
a search argument; and

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See Claim 1[c].

[d] search at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See Claim 1[d].
[e] an associative search
engine operable to select at
least one advertisement
from an advertisement
database based upon at
least one of the search
argument and the search
results; and

The Open Text Form Prospectus discloses an associative search
engine operable to select at least one advertisement from an
advertisement database based upon at least one of the search
argument and the search results.

[f] the advertising machine
operable to:

The Open Text Form Prospectus discloses an advertising machine.

See Claim 1[e].

See Claim 1[f].
[g] transmit the search
results together with the at
least one advertisement via
the communications link to
the data processing device;

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

[h] receive a response from
the data processing device
via the communications
link that indicates nonselection of the at least one
advertisement.

The Open Text Form Prospectus discloses receiving a response
from the data processing device via the communications link that
indicates non-selection of the at least one advertisement.

See Claim 1[g].

See ‘969 Patent Claim 22[e].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Tables B4 & B6

Claim 11
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11. The advertising
machine of claim 10,
wherein:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses an advertising machine.
See Claim 10.

[a] the associative search
engine is further operable
to select at least one
differing advertisement
based upon the nonselection of the at least one
advertisement; and

The Open Text Form Prospectus discloses the associative search
engine is further operable to select at least one differing
advertisement based upon the non-selection of the at least one
advertisement.
See ‘969 Patent Claim 22[e].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Table
B4

[b] the advertising machine
is further operable to
transmit the at least one
differing advertisement via
the communications link to
the data processing device.

The Open Text Form Prospectus discloses the advertising machine
is further operable to transmit the at least one differing
advertisement via the communications link to the data processing
device.
See ‘969 Patent Claim 22[e].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Tables
B2, B3, & B4

Claim 12
12. The advertising
machine of claim 10,
wherein the advertising
machine is further operable
to update preference data
for the user based upon the
non-selection of the at least
one advertisement.

The Open Text Form Prospectus discloses wherein the advertising
machine is further operable to update preference data for the user
based upon the non-selection of the at least one advertisement.
See Claim 4.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4

Claim 13
13. The advertising
machine of claim 10,
wherein the advertising
machine is further operable

The Open Text Form Prospectus discloses wherein the advertising
machine is further operable to update the advertisement database
based upon the non-selection of the advertisement.

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to update the advertisement
database based upon the
non-selection of the
advertisement.

See Claim 5.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4

Claim 14
14. The advertising
machine of claim 10,
wherein the search results
and the at least one
advertisement are included
in a web page transmitted
to the data processing
device via the
communications link.

The Open Text Form Prospectus discloses wherein the search
results and the at least one advertisement are included in a web
page transmitted to the data processing device via the
communications link.
See ‘969 Patent Claim 6.

Claim 15
15. The advertising
machine of claim 10,
wherein the associative
search engine is operable to
select at least one
advertisement from an
advertisement database
based upon at least the
search argument.

The Open Text Form Prospectus discloses wherein the associative
search engine is operable to select at least one advertisement from
an advertisement database based upon at least the search argument.
See Claim 8.

Claim 17
17. A method for operating
an advertising machine
implemented on at least
one computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:
[a] the advertising machine
receiving from the data
processing device via the
communications link a
search request that includes

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer to provide advertisements
via a communications link to a data processing device of a user.
See Claim 1[preamble].

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See Claim 1[c].

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a search argument;

[b] the advertising machine The Open Text Form Prospectus discloses searching at least one
searching at least one
database using the search argument to produce search results.
database using the search
argument to produce search See Claim 1[d].
results;
[c] the advertising machine
selecting at least one
advertisement from an
advertisement database
based upon at least one of
the search argument and
the search results;

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database based upon at least
one of the search argument and the search results.

[d] the advertising machine
transmitting the search
results together with the at
least one advertisement via
the communications link to
the data processing device;

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

[e] the advertising machine
receiving a response from
the data processing device
via the communications
link that indicates selection
of an advertisement; and

The Open Text Form Prospectus discloses receiving a response
from the data processing device via the communications link that
indicates selection of an advertisement.

[f] the advertising machine
generating a fee record
based upon the selection of
the advertisement.

The Open Text Form Prospectus discloses generating a fee record
based upon the selection of the advertisement.

See Claim 1[e].

See Claim 1[g].

See Claim 1[h].

See Claim 1[i].

Claim 18
18. The method of claim
17, further comprising the
advertising machine
extracting a toll based upon
the fee record.

The Open Text Form Prospectus discloses extracting a toll based
upon the fee record.
See Claim 2.

Claim 19
19. The method of claim
17, further comprising the
advertising machine
directing the data

The Open Text Form Prospectus discloses directing the data
processing device to a website corresponding to the selection of
the advertisement.

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processing device to a
website corresponding to
the selection of the
advertisement.

See Claim 3.

Claim 20
20. The method of claim
17, further comprising the
advertising machine
updating preference data
for the user based upon the
selection of the
advertisement.

The Open Text Form Prospectus discloses updating preference
data for the user based upon the selection of the advertisement.
See Claim 4.

Claim 21
21. The method of claim
17, further comprising the
advertising machine
updating the advertisement
database based upon the
selection of the
advertisement.

The Open Text Form Prospectus discloses updating the
advertisement database based upon the selection of the
advertisement.
See Claim 5.

Claim 23
23. The method of claim
17, wherein the search
results and the at least one
advertisement are included
in a web page transmitted
to the data processing
device via the
communications link.

The Open Text Form Prospectus discloses searching results and
the at least one advertisement were included in a web page
transmitted to the data processing device via the communications
link.
See Claim 7.

Claim 24
24. The method of claim
17, further comprising the
advertising machine
selecting at least one
advertisement from an
advertisement database
based upon at least the
search argument.

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database based upon at least
the search argument.
See Claim 8.

Claim 26
26. A method for operating

The Open Text Form Prospectus discloses an advertising machine

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an advertising machine
implemented on at least
one computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:
[a] the advertising machine
receiving from the data
processing device via the
communications link a
search request that includes
a search argument;

implemented on at least one computer to provide advertisements
via a communications link to a data processing device of a user.
See Claim 10[preamble].

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See Claim 10[c].

[b] the advertising machine The Open Text Form Prospectus discloses searching at least one
searching at least one
database using the search argument to produce search results
database using the search
argument to produce search See Claim 10[d].
results;
[c] the advertising machine
selecting at least one
advertisement from an
advertisement database
based upon at least one of
the search argument and
the search results;

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database based upon at least
one of the search argument and the search results.

[d] the advertising machine
transmitting the search
results together with the at
least one advertisement via
the communications link to
the data processing device;
and

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

[e] the advertising machine
receiving a response from
the data processing device
via the communications
link that indicates nonselection of the at least one
advertisement.

The Open Text Form Prospectus discloses receiving a response
from the data processing device via the communications link that
indicates non-selection of the at least one advertisement.

See Claim 10[e].

See Claim 10[g].

See Claim 10[h].

Claim 27

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27. The method of claim
26, further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 26.

[a] the advertising machine
selecting at least one
differing advertisement
based upon the nonselection of the at least one
advertisement; and

The Open Text Form Prospectus discloses selecting at least one
differing advertisement based upon the non-selection of the at least
one advertisement.

[b] the advertising machine
transmitting the at least one
differing advertisement via
the communications link to
the data processing device.

The Open Text Form Prospectus discloses transmitting the at least
one differing advertisement via the communications link to the
data processing device.

See Claim 11[a].

See Claim 11[b].

Claim 28
28. The method of claim
26, further comprising the
advertising machine
updating preference data
for the user based upon the
non-selection of the at least
one advertisement.

The Open Text Form Prospectus discloses the advertising machine
updating preference data for the user based upon the non-selection
of the at least one advertisement.
See Claim 12.

Claim 29
29. The method of claim
26, further comprising the
advertising machine
updating the advertisement
database based upon the
non-selection of the
advertisement.

The Open Text Form Prospectus discloses updating the
advertisement database based upon the non-selection of the
advertisement.
See Claim 13.

Claim 30
30. The method of claim
26, wherein the search
results and the at least one
advertisement are included
in a web page transmitted
to the data processing
device via the
communications link.

The Open Text Form Prospectus discloses searching results and
the at least one advertisement were included in a web page
transmitted to the data processing device via the communications
link.
See Claim 14.

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Claim 31
31. The method of claim
26, further comprising the
advertising machine
selecting at least one
advertisement from an
advertisement database
based upon at least the
search argument.

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database based upon at least
the search argument.
See Claim 15.

Claim 33
33. A server computer that
is operable to provide
advertisements via a
communications link to a
data processing device of a
user, the server computer
comprising:

The Open Text Form Prospectus discloses a server computer
operable to provide advertisements via a communications link to a
data processing device of a user.

[a] at least one
communications interface
operable to interface with
the data processing device
of the user, a database
search engine, and an
associative search engine;

The Open Text Form Prospectus discloses at least one
communications interface operable to interface with the data
processing device of the user, a database search engine, and an
associative search engine.

[b] the server computer,
using the at least one
communications interface,
is operable to:

See ‘969 Patent Claim 1[preamble] and [a].

See Claim 1[a].
The Open Text Form Prospectus discloses the server computer,
using the at least one communications interface, is operable to
perform the following method.
See Claim 1[b].

[c] receive from the data
processing device via the
communications link a
search request that includes
a search argument; and

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.

[d] interact with the
database search engine to
receive search results from
the database search engine
that are selected based
upon the search argument;

The Open Text Form Prospectus discloses interacting with the
database search engine to receive search results from the database
search engine that are selected based upon the search argument.

[e] interact with the

See Claim 1[c].

See Claim 1[d].
The Open Text Form Prospectus discloses interacting with the

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associative search engine to
receive an advertisement
that is selected based upon
at least one of the search
argument and the search
results; and

associative search engine to receive an advertisement that is
selected based upon at least one of the search argument and the
search results.

[f] transmit the search
results together with the at
least one advertisement via
the communications link to
the data processing device.

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

See Claim 1[e].

See Claim 1[g].

Claim 34
34. The server computer of
claim 33, wherein the
server computer, in
conjunction with the at
least one communications
interface, is further
operable to:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses wherein the server
computer, in conjunction with the at least one communications
interface, is further operable as follows.

[a] receive a response from
the data processing device
via the communications
link that indicates selection
of an advertisement; and

The Open Text Form Prospectus discloses receiving a response
from the data processing device via the communications link that
indicates selection of an advertisement.

[b] based upon the
advertisement selection,
generate a fee record.

The Open Text Form Prospectus discloses generating a fee record
based upon the advertisement selection.

See Claim 33.

See Claim 1[h].

See Claim 1[i].
Claim 35
35. The server computer of
claim 34, wherein the
server computer is further
operable to extract a toll
based upon the fee record.

The Open Text Form Prospectus discloses wherein the server
computer is further operable to extract a toll based upon the fee
record.
See Claim 2.

Claim 36
36. The server computer of
claim 34, wherein the
server computer is further
operable to direct the data
processing device to a

The Open Text Form Prospectus discloses wherein the server
computer is further operable to direct the data processing device to
a website corresponding to the selection of the advertisement.
See Claim 3.

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website corresponding to
the selection of the
advertisement.
Claim 37
37. The server computer of
claim 34, wherein the
server computer is further
operable to update
preference data for the user
based upon the selection of
the advertisement.

The Open Text Form Prospectus discloses wherein the server
computer is further operable to update preference data for the user
based upon the selection of the advertisement.
See Claim 4.

Claim 38
38. The server computer of
claim 34, wherein the
search results and the at
least one advertisement are
included in a web page.

The Open Text Form Prospectus discloses wherein the search
results and the at least one advertisement are included in a web
page.
See Claim 7.

Claim 39
39. The server computer of
claim 33, wherein the
server computer, using the
at least one communication
interface, is operable to
interact with the database
search engine to receive an
advertisement that is
selected based upon at least
the search argument.

The Open Text Form Prospectus discloses wherein the server
computer, using the at least one communication interface, is
operable to interact with the database search engine to receive an
advertisement that is selected based upon at least the search
argument.
See Claim 8.

Claim 41
41. A method of operating
a server computer to
provide advertisements
comprising:

The Open Text Form Prospectus discloses operating a server
computer to provide advertisements.

[a] the server computer
receiving from a data
processing device via at
least one communications
interface a search request
that includes a search
argument; and

The Open Text Form Prospectus discloses receiving from a data
processing device via at least one communications interface a
search request that includes a search argument.

See Claim 33[preamble].

See Claim 33[c].

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[b] the server computer
interacting with a database
search engine via the at
least one communications
interface to receive search
results from the database
search engine that are
selected based upon the
search argument;

The Open Text Form Prospectus discloses interacting with a
database search engine via the at least one communications
interface to receive search results from the database search engine
that were selected based upon the search argument.

[c] the server computer
interacting with an
associative search engine
via the at least one
communications interface
to receive an advertisement
that is selected based upon
at least one of the search
argument and the search
results; and

The Open Text Form Prospectus discloses interacting with an
associative search engine via the at least one communications
interface to receive an advertisement that was selected based upon
at least one of the search argument and the search results.

[d] the server computer
transmitting the search
results together with the at
least one advertisement via
the at least one
communications interface
to the data processing
device.

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the at least
one communications interface to the data processing device.

See Claim 33[d].

See Claim 33[e].

See Claim 33[f].

Claim 42
42. The method of claim
41, further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 41.

[a] the server computer
receiving a response from
the data processing device
via the at least one
communications interface
that indicates selection of
an advertisement; and

The Open Text Form Prospectus discloses receiving a response
from the data processing device via the at least one
communications interface that indicated selection of an
advertisement.

[b] based upon the
advertisement selection,
generating a fee record.

The Open Text Form Prospectus discloses generating a fee record
based upon the advertisement selection.

See Claim 34[a].

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See Claim 34[b].
Claim 43
43. The method of claim
41, further comprising the
server computer extracting
a toll based upon the fee
record.

The Open Text Form Prospectus discloses extracting a toll based
upon the fee record.
See Claim 35.

Claim 44
44. The method of claim
41, further comprising the
server computer directing
the data processing device
to a website corresponding
to the selection of the
advertisement.

The Open Text Form Prospectus discloses directing the data
processing device to a website corresponding to the selection of
the advertisement.
See Claim 36.

Claim 45
45. The method of claim
41, further comprising the
server computer updating
preference data for the user
based upon the selection of
the advertisement.

The Open Text Form Prospectus discloses updating preference
data for the user based upon the selection of the advertisement.
See Claim 37.

Claim 46
46. The method of claim
41, wherein the search
results and the at least one
advertisement are included
in a web page.

The Open Text Form Prospectus discloses searching results and
the at least one advertisement were included in a web page.
See Claim 38.

Claim 47
47. The method of claim
41, further comprising the
server computer interacting
with an associative search
engine via the at least one
communication interface to
receive an advertisement
that is selected based upon
at least the search
argument.

The Open Text Form Prospectus discloses interacting with an
associative search engine via the at least one communication
interface to receive an advertisement that is selected based upon at
least the search argument.
See Claim 39.

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Claim 1
1. A method for operating
an advertising machine
implemented on at least
one computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer to provide advertisements
via a communications link to a data processing device of a user.

[a] receiving from the data
processing device via the
communications link a
search request that includes
a search argument;

The Open Text Form Prospectus discloses receiving a search
request that includes a search argument.

See ’970 Patent Claim 17[preamble].

See ’970 Patent Claim 17[a].

[b] searching at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See ’970 Patent Claim 17[b].
[c] selecting at least one
advertisement from an
advertisement database
relating to at least one of
the search argument and
the search results;

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database relating to at least
one of the search argument and the search results.

[d] transmitting the search
results together with the at
least one advertisement via
the communications link to
the data processing device;

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

[e] receiving search
refinement input from the
data processing device via
the communications link;

The Open Text Form Prospectus discloses receiving search
refinement input from the data processing device via the
communications link.

See ’970 Patent Claim 17[c].

See ’970 Patent Claim 17[d].

See ’245 Patent Claim 8[a].
[f] producing modified
The Open Text Form Prospectus discloses producing modified
search results based upon at search results based upon at least the search refinement input.
least the search refinement
input;
See ’245 Patent Claim 8[b] and [c].
[g] selecting at least one
other advertisement from

The Open Text Form Prospectus discloses selecting at least one
other advertisement from the advertisement database based upon at

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the advertisement database
based upon at least one of
the search refinement input
and the modified search
results; and

least one of the search refinement input and the modified search
results.
See ’970 Patent Claim 17[c]
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Tables B2 & B3

[h] transmitting at least one
of the modified search
results and the at least one
other advertisement via the
communications link to the
data processing device.

The Open Text Form Prospectus discloses transmitting at least one
of the modified search results and the at least one other
advertisement via the communications link to the data processing
device.
See ’970 Patent Claim 17[d].

Claim 5
5. The method of claim 1,
wherein the search
refinement input comprises
at least one additional
search argument.

The Open Text Form Prospectus discloses the search refinement
input comprises at least one additional search argument.
See ’245 Patent Claim 8[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B1

Claim 6
6. The method of claim 1,
wherein the search
refinement input comprises
additional search criteria.

The Open Text Form Prospectus discloses wherein the search
refinement input comprised of additional search criteria.
See ’245 Patent Claim 8[a].
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B1

Claim 7
7. The method of claim 1,
wherein the at least one
advertisement includes a
link to a website

The Open Text Form Prospectus discloses wherein the at least one
advertisement includes a link to a website sponsoring the
advertisement.

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sponsoring the
advertisement.

See ’970 Patent Claim 3.

Claim 8
8. The method of claim 1,
further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.

See Claim 1
[a] determining, via
communication with the
data processing device that
the user does not select the
at least one advertisement;
and
[b] updating advertisements
provided to the data
processing device based
upon a determination that
the user does not select the
at least one advertisement.

The Open Text Form Prospectus discloses determining via
communication with the data processing device that the user does
not select the at least one advertisement.
See ’970 Patent Claim 10[h].
The Open Text Form Prospectus discloses updating advertisements
provided to the data processing device based upon a determination
that the user does not select the at least one advertisement.
See ’970 Patent Claim 12, 13.

Claim 9
9. The method of claim 1,
further comprising
selecting the at least one
advertisement based upon a
least one of user profile
data and user preference
data.

The Open Text Form Prospectus discloses selecting the at least
one advertisement based upon a least one of user profile data and
user preference data.
See ’969 Patent Claim 2.

Claim 10
10. The method of claim 1,
further comprising
selecting the search results
based upon at least one of
user profile data and user
preference data.

The Open Text Form Prospectus discloses selecting search results
based upon at least one of user profile data and user preference
data.
See ’969 Patent Claim 1[c].

Claim 12
12. A method for operating
a data processing device of
a user to receive
advertisements via a

The Open Text Form Prospectus discloses a method for operating
a data processing device of a user to receive advertisements via a
communications link from an advertising machine implemented on
at least one computer.

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communications link from
an advertising machine
implemented on at least
one computer, the method
comprising:
[a] based upon interaction
with the user, creating a
search request that includes
a search argument;

See Claim 1[preamble].

The Open Text Form Prospectus discloses based upon interaction
with the user, creating a search request that includes a search
argument.
See Claim 1[a].

[b] transmitting to the
advertising machine via the
communications link the
search request that includes
the search argument;

The Open Text Form Prospectus discloses transmitting to the
advertising machine via the communications link the search
request that includes the search argument.

[c] receiving search results
and at least one
advertisement via the
communications link from
the advertising machine,
the at least one
advertisement relating to
the search argument;

The Open Text Form Prospectus discloses receiving search results
and at least one advertisement via the communications link from
the advertising machine, the at least one advertisement relating to
the search argument.

[d] displaying the search
results and the at least one
advertisement on a display
of the data processing
device;

The Open Text Form Prospectus discloses displaying the search
results and the at least one advertisement on a display of the data
processing device.

[e] based upon interaction
with the user, receiving
search refinement input;

The Open Text Form Prospectus discloses based upon interaction
with the user, receiving search refinement input.

See Claim 1[a].

See Claim 1[d].

See Claim 1[d].

See Claim 1[e].
[f] transmitting the search
refinement input to the
advertising machine via the
communications link;

The Open Text Form Prospectus discloses transmitting the search
refinement input to the advertising machine via the
communications link.
See Claim 1[e].

[g] receiving modified
search results and at least
one other advertisement
from the advertising

The Open Text Form Prospectus discloses receiving modified
search results and at least one other advertisement from the
advertising machine that are based upon at least the search
refinement input.

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machine that are based
upon at least the search
refinement input; and
[h] displaying the modified
search results and the at
least one other
advertisement on the
display of the data
processing device.

See Claim 1[h].
The Open Text Form Prospectus discloses displaying the modified
search results and the at least one other advertisement on the
display of the data processing device.
See Claim 1[h].

Claim 14
14. The method of claim
12, wherein the search
refinement input comprises
at least one additional
search argument.

The Open Text Form Prospectus discloses wherein the search
refinement input comprises at least one additional search
argument.
See Claim 5.

Claim 15
15. The method of claim
12, wherein the search
refinement input comprises
additional search criteria.

The Open Text Form Prospectus discloses wherein the search
refinement input comprises additional search criteria.
See Claim 6.

Claim 16
16. The method of claim
12, wherein the at least one
advertisement includes a
link to a website
sponsoring the
advertisement.

The Open Text Form Prospectus discloses wherein the at least one
advertisement includes a link to a website sponsoring the
advertisement.
See Claim 7.

Claim 17
17. The method of claim
12, further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 12.

[a] determining that the
user does not select the at
least one advertisement;
and

The Open Text Form Prospectus discloses determining that the
user did not select the at least one advertisement.
See Claim 8[a].

[b] transmitting the
indication that the user
does not select the at least

The Open Text Form Prospectus discloses transmitting the
indication that the user did not select the at least one advertisement
to the advertising machine via the communications link.

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one advertisement to the
advertising machine via the
communications link.

See Claim 8[a].

Claim 18
18. The method of claim
12, further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 12.

[a] receiving user input to
indicate selection of the at
least one advertisement;
and

The Open Text Form Prospectus discloses receiving user input to
indicate selection of the at least one advertisement.

[b] transmitting the
indication that the user
selects the at least one
advertisement to the
advertising machine via the
communications link.

The Open Text Form Prospectus discloses transmitting the
indication that the user selected the at least one advertisement to
the advertising machine via the communications link.

See ’970 Patent Claim 1[h].

See ’970 Patent Claim 1[h].

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Claim 1
1. A method for operating
an advertising machine
implemented on at least
one computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:

The Open Text Form Prospectus discloses a method for operating
an advertising machine implemented on at least one computer to
provide advertisements via a communications link to a data
processing device of a user.

[a] receiving from the data
processing device via the
communications link a
search request that includes
a search argument;

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.

See ’970 Patent Claim 1[preamble].

See ’970 Patent Claim 1[a].

[b] searching at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See ’970 Patent Claim 1[b].
[c] selecting at least one
advertisement from an
advertisement database
based upon at least one of
the search argument and
the search results; and

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database based upon at least
one of the search argument and the search results.

[d] transmitting the search
results together with the at
least one advertisement via
the communications link to
the data processing device
in a web page data format
that causes the data
processing device to
display the search results in
a first display portion of a
display of the data
processing device and to
display the at least one
advertisement in a second
display portion of the
display of the data
processing device.

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device in a web page
data format that causes the data processing device to display the
search results in a first display portion of a display of the data
processing device and to display the at least one advertisement in a
second display portion of the display of the data processing device.

See ’970 Patent Claim 1[c].

See ’970 Patent Claim 1[d], ’969 Patent Claim 6.

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Claim 2
2. The method of claim 1,
wherein the at least one
advertisement includes a
link to a website
sponsoring the
advertisement.

The Open Text Form Prospectus discloses wherein the at least one
advertisement includes a link to a website sponsoring the
advertisement.
See ’178 Patent Claim 7.

Claim 5
5. The method of claim 1,
wherein the search results
and the at least one
advertisement are included
in a web page transmitted
to the data processing
device via the
communications link.

The Open Text Form Prospectus discloses wherein the search
results and the at least one advertisement are included in a web
page transmitted to the data processing device via the
communications link.
See Claim 1[d].

Claim 6
6. The method of claim 1,
wherein the at least one
computer is operated by a
search engine provider.

The Open Text Form Prospectus discloses wherein the at least one
computer is operated by a search engine provider.
See Claim 1[preamble]
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B1

Claim 7
7. The method of claim 1,
further comprising
compiling user profile data
for the user based upon at
least the search term.

The Open Text Form Prospectus discloses compiling user profile
data for the user based upon at least the search term.
See ’969 Patent Claims 2 and 3.

Claim 8
8. The method of claim 1,
further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 1.

[a] determining, via
communication with the
data processing device that

The Open Text Form Prospectus discloses determining, via
communication with the data processing device that the user did
not select the at least one advertisement.

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the user does not select the
at least one advertisement;
and
[b] using the determination
that the user does not select
the at least one
advertisement in
subsequent advertisement
selection operations.

See ’970 Patent Claim 10[h].
The Open Text Form Prospectus discloses using the determination
that the user does not select the at least one advertisement in
subsequent advertisement selection operations.
See ’970 Patent Claims 11, 12, 13; ’178 Patent Claim 8.

Claim 9
9. A method for operating a
data processing device of a
user to receive
advertisements via a
communications link from
an advertising machine
implemented on at least
one computer, the method
comprising:

The Open Text Form Prospectus discloses a method for operating
a data processing device of a user to receive advertisements via a
communications link from an advertising machine implemented on
at least one computer.

[a] based upon interaction
with the user, creating a
search request that includes
a search argument;

The Open Text Form Prospectus discloses based upon interaction
with the user, the Open Text Form Prospectus discloses created a
search request that includes a search argument.

See Claim 1[preamble].

See Claim 1[a].
[b] transmitting to the
advertising machine via the
communications link the
search request that includes
the search argument;

The Open Text Form Prospectus discloses transmitting to the
advertising machine via the communications link the search
request that includes the search argument.

[c] receiving search results
and at least one
advertisement via the
communications link from
the advertising machine,
the at least one
advertisement relating to
the search argument;

The Open Text Form Prospectus discloses receiving search results
and at least one advertisement via the communications link from
the advertising machine, the at least one advertisement relating to
the search argument.

[d] displaying the search
results in a first display
portion of a display of the
data processing device; and

The Open Text Form Prospectus discloses displaying the search
results in a first display portion of a display of the data processing
device.

See Claim 1[a].

See Claim 1[d].

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See Claim 1[d].
[e] displaying the at least
one advertisement in a
second display portion of
the display of the data
processing device.

The Open Text Form Prospectus discloses displaying the at least
one advertisement in a second display portion of the display of the
data processing device.
See Claim 1[d].

Claim 10
10. The method of claim 9,
wherein the at least one
advertisement includes a
link to a website
sponsoring the
advertisement.

The Open Text Form Prospectus discloses wherein the at least one
advertisement includes a link to a website sponsoring the
advertisement.
See Claim 2.

Claim 11
11. The method of claim 9,
wherein the search results
and the at least one
advertisement are included
in a web page received
from the advertising
machine via the
communications link.

The Open Text Form Prospectus discloses wherein the search
results and the at least one advertisement are included in a web
page received from the advertising machine via the
communications link.
See Claim 5.

Claim 12
12. The method of claim 9,
further comprising
transmitting user
preference data to the
advertising machine via the
communications interface.

The Open Text Form Prospectus discloses transmitting user
preference data to the advertising machine via the communications
interface.
See ’245 Patent Claim 1[a, b].

Claim 13
13. The method of claim 9,
further comprising:

To the extent that this preamble may be construed to be limiting,
the Open Text Form Prospectus discloses this method.
See Claim 9.

[a] determining, via
communication with the
data processing device that
the user does not select the
at least one advertisement;
and

The Open Text Form Prospectus discloses determining, via
communication with the data processing device that the user did
not select the at least one advertisement.
See Claim 8[a].

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[b] using the determination
that the user does not select
the at least one
advertisement in
subsequent advertisement
selection operations.

The Open Text Form Prospectus discloses using the determination
that the user does not select the at least one advertisement in
subsequent advertisement selection operations.
See Claim 8[b].

Claim 14
14. An advertising machine
implemented on at least
one computer and operable
to provide advertisements
via a communications link
to a data processing device
of a user, the advertising
machine comprising:

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer and operable to provide
advertisements via a communications link to a data processing
device of a user.

[a] a communications
interface operable to
interface with the data
processing device of the
user via the
communications link;

The Open Text Form Prospectus discloses a communications
interface operable to interface with the data processing device of
the user via the communications link.

[b] a database search
engine operable to:

The Open Text Form Prospectus discloses a database search
engine.

See Claim 1[preamble].

See Claim 1[a].

See Claim 1[b].
[c] receive from the data
processing device via the
communications link a
search request that includes
a search argument; and

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.
See Claim 1[a].

[d] search at least one
The Open Text Form Prospectus discloses searching at least one
database using the search
database using the search argument to produce search results.
argument to produce search
results;
See Claim 1[b].
[e] an associative search
engine operable to select at
least one advertisement
from an advertisement
database based upon at
least one of the search
argument and the search

The Open Text Form Prospectus discloses an associative search
engine operable to select at least one advertisement from an
advertisement database based upon at least one of the search
argument and the search results.
See Claim 1[c].

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results; and
[f] the advertising machine
operable to transmit the
search results together with
the at least one
advertisement via the
communications link to the
data processing device in a
web page data format that
causes the data processing
device to display the search
results in a first display
portion of a display of the
data processing device and
to display the at least one
advertisement in a second
display portion of the
display of the data
processing device.

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device in a web page
data format that causes the data processing device to display the
search results in a first display portion of a display of the data
processing device and to display the at least one advertisement in a
second display portion of the display of the data processing device.
See Claim 1[d].

Claim 15
15. The advertising
machine of claim 14,
wherein the at least one
advertisement includes a
link to a website
sponsoring the
advertisement.

The Open Text Form Prospectus discloses wherein the at least one
advertisement includes a link to a website sponsoring the
advertisement.
See Claim 2.

Claim 18
18. The advertising
machine of claim 14,
wherein the search results
and the at least one
advertisement are included
in a web page transmitted
to the data processing
device via the
communications link.

The Open Text Form Prospectus discloses wherein the search
results and the at least one advertisement are included in a web
page transmitted to the data processing device via the
communications link.
See Claim 5.

Claim 20
20. The advertising
machine of claim 14,
wherein the advertising

The Open Text Form Prospectus discloses wherein the advertising
machine is further operable to compile user profile data for the
user based upon at least the search term.

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machine is further operable
to compile user profile data
for the user based upon at
least the search term.

See Claim 7.

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Claim 1
1. A method for operating
an advertising machine
implemented on at least
one computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:

The Open Text Form Prospectus discloses a method for operating
an advertising machine implemented on at least one computer to
provide advertisements via a communications link to a data
processing device of a user.

[a] creating user profile
data for the user;

The Open Text Form Prospectus discloses creating user profile
data for the user.

See ’245 Patent Claim 1[preamble].

See ’245 Patent Claim 1[b].
[b] storing the user profile
data;

The Open Text Form Prospectus discloses storing the user profile
data.
See ’245 Patent Claim 1[b]
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.: Table
B4

[c] receiving from the data
processing device via the
communications link a
search request that includes
a search argument;

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications link a search request
that includes a search argument.

[d] searching at least one
database having data
network related
information using the
search argument to
generate search results;

The Open Text Form Prospectus discloses searching at least one
database having data network related information using the search
argument to generate search results.

[e] selecting at least one
advertisement from an
advertisement database
relating to the search
argument using the user
profile data; and

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database relating to the
search argument using the user profile data.

[f] transmitting the search

The Open Text Form Prospectus discloses transmitting the search

See ’245 Patent Claim 1[c].

See ’245 Patent Claim 1[d].

See ’245 Patent Claim 1[e].

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results together with the at
least one advertisement via
the communications link to
the data processing device.

results together with the at least one advertisement via the
communications link to the data processing device.
See ’245 Patent Claim 1[f].

Claim 2
2. The method of claim 1,
wherein the user profile
data includes prior
purchasing information
regarding the user.

The Open Text Form Prospectus discloses wherein the user profile
data includes prior purchasing information regarding the user.
See ‘969 Patent Claim 2.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4

Claim 3
3. The method of claim 1,
wherein storing the user
profile data comprises
storing the user profile data
in a user profile database of
the advertising machine.

The Open Text Form Prospectus discloses wherein storing the user
profile data comprises storing the user profile data in a user profile
database of the advertising machine.
See Claim 1[b].

Claim 4
4. The methods of claim 1,
wherein storing the user
profile data comprises
storing the user profile data
on the data processing
device.

The Open Text Form Prospectus discloses wherein storing the user
profile data comprises storing the user profile data on the data
processing device.
See Claim 1[b].

Claim 5
5. The method of claim 1,
wherein the user profile
data is based upon prior
search history of the user.

The Open Text Form Prospectus discloses wherein the user profile
data is based upon prior search history of the user.
See ’245 Patent Claim 7.

Claim 6
6. The method of claim 1,
wherein the user profile
data is based upon user
interests selected from the
group consisting of social
interests, family interests,

The Open Text Form Prospectus discloses wherein the user profile
data is based upon user interests selected from the group consisting
of social interests, family interests, political interests,
technological interests, geographical interests, environmental
interests, and educational interests.

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political interests,
technological interests,
geographical interests,
environmental interests,
and educational interests.

See ’969 Patent Claim 2.
To the extent this reference does not teach this claim element, this
reference in combination with the knowledge of one of ordinary
skill in the art renders this claim element obvious. See, e.g.:
Table B4.

Claim 7
7. The method of claim 1,
further comprising
updating the user profile
data based upon the search
argument.

The Open Text Form Prospectus discloses updating the user
profile data based upon the search argument.
See ’969 Patent Claim 3.

Claim 8
8. The method of claim 1,
further comprising
updating the user profile
data using data obtained via
interaction with the data
processing device.

The Open Text Form Prospectus discloses updating the user
profile data using data obtained via interaction with the data
processing device.
See ‘969 Patent Claim 2.

Claim 9
9. The method of claim 1,
further comprising sorting
the search results based
upon the user profile data.

The Open Text Form Prospectus discloses sorting the search
results based upon the user profile data.
See ‘969 Patent Claims 1[b], [d], and [2].

Claim 10
10. The method of claim 1,
wherein searching at least
one database having data
network related
information using the
search argument to
generate search results and
selecting at least one
advertisement from an
advertisement database
relating to the search
argument using the user
profile data comprise
accessing distinct differing
databases.

The Open Text Form Prospectus discloses searching at least one
database having data network related information using the search
argument to generate search results and selected at least one
advertisement from an advertisement database relating to the
search argument using the user profile data comprise accessing
distinct differing databases.
See ’969 Patent Claim 1[b] and [c].

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Claim 20
20. An advertising machine
implemented on at least
one computer and operable
to provide advertisements
via a communications link
to a data processing device
of a user, the advertising
machine comprising:

The Open Text Form Prospectus discloses an advertising machine
implemented on at least one computer and operable to provide
advertisements via a communications link to a data processing
device of a user.

[a] a communications
interface operable to
interface with the data
processing device of the
user via the
communications link;

The Open Text Form Prospectus discloses a communications
interface operable to interface with the data processing device of
the user via the communications link.

[b] a database search
engine operable to:

The Open Text Form Prospectus discloses a database search
engine.

See Claim 1[preamble].

See Claim 1[c].

See Claim 1[d].
[c] receive from the data
processing device via the
communications interface a
search request that includes
a search argument; and

The Open Text Form Prospectus discloses receiving from the data
processing device via the communications interface a search
request that included a search argument.

[d] search at least one
database having data
network related
information using the
search argument to
generate search results;

The Open Text Form Prospectus discloses searching at least one
database having data network related information using the search
argument to generate search result.

[e] an associative search
engine operable to:

The Open Text Form Prospectus discloses an associative search
engine.

See Claim 1[c].

See Claim 1[d].

See Claim 1[e].
[f] create user profile data
for the user;

The Open Text Form Prospectus discloses creating user profile
data for the user.
See Claim 1[a].

[g] store the user profile
data; and

The Open Text Form Prospectus discloses storing the user profile
data.

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See Claim 1[b].
[h] select at least one
advertisement from an
advertisement database
relating to the search
argument using the user
profile data; and

The Open Text Form Prospectus discloses selecting at least one
advertisement from an advertisement database relating to the
search argument using the user profile data.

[i] the advertising machine
operable to transmit the
search results together with
the at least one
advertisement via the
communications link to the
data processing device.

The Open Text Form Prospectus discloses transmitting the search
results together with the at least one advertisement via the
communications link to the data processing device.

See Claim 1[e].

See Claim 1[f].

Claim 21
21. The advertising
machine of claim 20,
wherein the user profile
data includes prior
purchasing information
regarding the user.

The Open Text Form Prospectus discloses wherein the user profile
data includes prior purchasing information regarding the user.
See Claim 2.

Claim 22
22. The advertising
machine of clam 20,
wherein the associative
search engine is operable to
store the user profile data
in a user profile database of
the advertising machine.

The Open Text Form Prospectus discloses wherein the associative
search engine is operable to store the user profile data in a user
profile database of the advertising machine.
See Claim 3.

Claim 23
23. The advertising
machine of claim 20,
wherein the associative
search engine is operable to
transmit the user profile
data via the
communications interface
to the data processing
device for storage.

The Open Text Form Prospectus discloses wherein the associative
search engine is operable to transmit the user profile data via the
communications interface to the data processing device for
storage.
See Claim 4.

Claim 24
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24. The advertising
machine of claim 20,
wherein the user profile
data is based upon prior
search history of the user.

The Open Text Form Prospectus discloses wherein the user profile
data is based upon prior search history of the user.
See Claim 5.

Claim 25
25. The advertising
machine of claim 20,
wherein the user profile
data is based upon user
interests selected from the
group consisting of social
interests, family interests,
political interests,
technological interests,
geographical interests,
environmental interests,
and educational interests.

The Open Text Form Prospectus discloses wherein the user profile
data is based upon user interests selected from the group consisting
of social interests, family interests, political interests,
technological interests, geographical interests, environmental
interests, and educational interests.
See Claim 6.

Claim 28
28. The advertising
machine of claim 20,
wherein the at least one
database having data
network related
information and the
advertisement database
comprise distinct differing
databases.

The Open Text Form Prospectus discloses wherein the at least one
database having data network related information and the
advertisement database comprise distinct differing databases.
See Claim 10.

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