Blue Calypso, Inc. v. Groupon, Inc.

Filing 1

COMPLAINT against Groupon, Inc. ( Filing fee $ 350 receipt number 0540-3705325.), filed by Blue Calypso, Inc.. (Attachments: # 1 Civil Cover Sheet, # 2 Exhibit A - U.S. Patent No. 7,664,516, # 3 Exhibit B - U.S. Patent No. 8,155,679, # 4 Exhibit C - screen shot, # 5 D - screen shot)(Hill, Jack) (Entered: 07/31/2012)

EXHIBIT A

111111

1111111111111111111111111111111111111111111111111111111111111
US007664516B2

(54)

United States Patent

(10)

Levi et al.

(12)

(45)

METHOD AND SYSTEM FOR PEER-TO-PEER
ADVERTISING BETWEEN MOBILE
COMMUNICATION DEVICES

Patent No.:
US 7,664,516 B2
Date of Patent:
Feb. 16,2010

(56)

References Cited
U.S. PATENT DOCUMENTS
6,324,519 Bl

(75)

Inventors: Andrew E. Levi, Plano, TX (US);
Bradley W. Bauer, Richardson, TX
(US)

(73)

Assignee: Aztec Systems, Inc., Carrollton, TX
(US)

( *)

Notice:

Subject to any disclaimer, the term of this
patent is extended or adjusted under 35
U.S.c. 154(b) by 356 days.

(21)

Appl. No.: 11/318,144

(22)

Filed:

(65)

Dec. 23, 2005

*
*
Al *

200210094868 Al

7/2002 Tuck et al. .................... 463/42

2004/0148424 Al

7/2004 Berkson et al. ............. 7091236

2005/0044483

212005 Maze et al. .............. 715/501.1

* cited by examiner
Primary Examiner-Nick Corsaro
Assistant Examiner---Quan M Hua
(74) Attorney, Agent, or Firm-Schultz & Associates P.c.

ABSTRACT

(57)

Jan. 18,2007

Related U.S. Application Data
(60)

Provisional application No. 60/639,267, filed on Dec.
27,2004.

(51)

Int. Cl.
H04W 4/00
(2009.01)
U.S. Cl. ........................... 455/466; 705114; 725/35;
455/414.1
Field of Classification Search . ... ... ... ..... .... 725/32,
725/33,34,35,36; 455/258; 705114
See application file for complete search history.

(58)

1112001 Eldering ...................... 705114

Prior Publication Data
US 2007/0016921 Al

(52)

*

200110047294 Al * 1112001 Rothschild ................... 705114
200210077988 Al * 6/2002 Sasaki et al. .................. 705/59

Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at
least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One
or more advertisers and subsidy programs for the qualified
subscriber is selected. In addition, when a communication
transmission is received from a source communication
device, at least one advertising media is associated with the
communication transmission and the communication transmission is transmitted from a source communication device
to a destination communication device.
29 Claims, 4 Drawing Sheets

14

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Feb. 16,2010

20

ADVERTISERS CONNECT TO
INTERMEDIARY'S WEBSITE

22

ADVERTISERS COMPLETE
ADVERTISER PROFILE

24

ADVERTISERS SETUP
SUBSCRIBER PROFILE

26

ADVERTISERS SETUP A
SUBSIDY PROGRAM

US 7,664,516 B2

Sheet 2 of 4

28

30

32

ADVERTISERS UPLOAD
ADVERTISEMENTS
INTERMEDIARY CONFIRMS
SUBSIDY PROGRAM SETUP AND
UPLOADED ADVERTISEMENTS

( START

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SUBSCRIBER INITIATES
COMMUNICATION

66

1
P2P AGENT COLLECTS HISTORICAL
DATA OF SUCCESS/FAILURE
OF AD IMPRESSION

V 68

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ADVERTISERS ACTIVATE ADS

P2P AGENT PERIODICALLY
TRANSMITS HISTORICAL
DATA TO INTERMEDIARY

FIG. 2

P2P AGENT VALIDATES AND
UPDATES AD IF NECESSARY

V 70

1
72

1
INTERMEDIARY WEBSITE
PROCESSES HISTORICAL DATA AND
COMPARES AGAINST PROGRAMS

r--- 74

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INTERMEDIARY NOTIFIES
SUBSCRIBERS POSSIBLE CHANGE
AND TO UPDATE PROFILE

I"- 76

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INTERMEDIARY GENERATES
REPORTS FOR REVIEW VIA
SUBSCRIBER'S WEBSITE

(

1
END)

FIG. 5

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u.s. Patent

Feb. 16,2010

Sheet 3 of 4

34

SUBSCRIBER CONNECTS TO
INTERMEDIARY WEBSITE

36

SUBSCRIBER SETS UP
SUBSCRIBER PROFILE

38

US 7,664,516 B2

INTERMEDIARY ANALYZES
PROFILE DATA AND IDENTIFIES
QUALIFIED ADVERTISERS

42
NO

44

46

NOTIFY SUBSCRIBER/
REDIRECT TO OTHER
SUBSIDY PROGRAM

INTERMEDIARY PRESENTS
ADVERTISERS AND
PROGRAMSTOSUBSCR~ER

SUBSCRIBER/INTERMEDIARY
SELECTS ADVERTISERS/
PROGRAMS FOR ENDORSEMENT

49

48

DOWNLOAD INTERMEDIARY'S
P2P AGENT AND ADS

50

P2P AGENT ACTIVATES FOR USE

FIG. 3

u.s. Patent

Feb. 16,2010

US 7,664,516 B2

Sheet 4 of 4

( START)

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SUBSCRIBER INITIATES
COMMUNICATION
TRANSMISSION

V 52

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P2P AGENT INSERTS ADS
IN FRONT OF/FOLLOWING
TRANSMISSION

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P2P AGENT SENDS
COMMUNICATION
TRANSMISSION TO DESTINATION

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DESTINATION
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IGNORES TRANSMISSION,
STORES FOR LATER RETRIEVAL
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DISPLAY/PLAY/CONFIRM
AD IN DESTINATION
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RECIPIENT CLICK ON
AD TO LINK TO
ADVERTISER'S WEBSITE

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END

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FIG. 4

US 7,664,516 B2
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METHOD AND SYSTEM FOR PEER-TO-PEER
ADVERTISING BETWEEN MOBILE
COMMUNICATION DEVICES

of simplicity and clarity and does not in itself dictate a relationship between the various embodiments and/or configurations discussed.
Aspects of the present disclosure provide effective transmissions of advertisements preceding and following transmissions of peer-to-peer communications, which occur
directly between peer-to-peer communication devices.
Examples of peer-to-peer communication devices include
cellular phones, personal digital assistants (PDA), personal
computers, instant messaging devices, and audio devices.
FIG. 1 is a diagram of exemplary components for providing
direct advertising between peer-to-peer communication
devices. A communication source, such as subscriber 1, subscribes to a communication subsidy program 13 of an intermediary 9. In an illustrative embodiment, the communication
subsidy program 13 of the intermediary 9 is funded in whole
or in part by advertisers 10. Alternatively, the communication
subsidy program 13 of the intermediary 9 may be funded by
an independent entity, an Internet service provider, or a telecommunications service provider. The intermediary communication subsidy program 13 may be developed using an
object-oriented progranJilling language, such as Java™ or
C++, C#, or other programming languages.
When a communication transmission (a cellular phone
call, a video conferencing session, an instant message, a
personal computer communication, or a voice communication) is initiated by the subscriber 1 to a communication
destination 8, an advertisement preceding and/or following
the communication is transmitted to a destination communications device 7 used by communication destination 8. The
subscriber 1 may utilize a source communication device 2,
such as a cellular phone, a personal computer, a personal
digital assistant, or an instant messaging device, to initiate the
communication. Source communication device 2 may be
coupled to a network 6 and may communicate with destination communication device 7 via the network 6 using a communications protocol. Examples of network 6 may be the
Internet, a private network, a cellular phone network, or other
service provider networks. Examples of the communication
protocol include Transmission Control Protocol/Internet Protocol (TCP/IP), Global System for Mobile Communications
(GSM), Code Division Multiple Access (CDMA), and Wireless Application Protocol (WAP).
An operating system rumJing on communication devices 2
and 7 coordinates and provides control of various components. The operating system may be a commercially available
operating system such as Microsoft® Windows® Mobile
(Microsoft and Windows are trademarks of Microsoft Corporation, Seattle, Wash.). An object-oriented software system,
such as the Java™ software system, may run in conjunction
with the operating system and provide calls to the operating
system from Java™ programs or applications executing on
communication devices 2 and 7. (Java is a product available
from Sun Microsystems, Inc, of Santa Clara, Calif.) It is
understood that the present disclosure may be used with other
operating systems and applications written using other programming languages.
When the communication transmission is received by destination communication device 7, the advertisement may be
displayed, played, or confirmed. The source of the advertisement may be announced to the recipient as being endorsed by
the advertisers 10, an independent entity, an Internet service
provider, a telecommunication service provider, or other
types of communication providers. It is understood that FIG.
1 is intended as an example, and not as an architectural
limitation for different embodiments of the present disclosure.

This application claims priority from u.s. Provisional
Patent Application Ser. No. 60/639,267, filed Dec. 27, 2004,
and entitled "A METHOD AND SYSTEM FOR PEER-TOPEER ADVERTISING BETWEEN MOBILE DEVICES".
BACKGROUND
As peer-to-peer and mobile teclmologies evolve into
highly sophisticated two-way communication systems
including mobile phones, instant messaging devices, and personal digital assistants (PDA), the adoption and usage of such
teclmologies continue to increase at a rapid rate. Advertisers
are highly motivated to identify new methods of creating
brand awareness to users. One of these methods is known as
advertising impressions. Leveraging mobile teclmologies as
described above, advertising impressions provide brand and
product awareness by directly displaying company advertisements, offering sale promotions, or facilitating the sale of
products directly to users' devices.
In addition to advertisers, users may utilize these teclmologies to select specific advertisers who may reach them. For
example, teclmologies like personal digital video recorders
allow users to skip undesirable advertisements. In addition,
teclmologies, such as a subscription of satellite radio, allow
users to listen to music without the disruption of commercials.
With the declining ability to offer advertisements through
traditional broadcast advertising medium, such as public
radio and television, a need exists for a method that offers
more frequent and effective direct advertising to peer-to-peer
users.

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BRIEF DESCRIPTION OF THE DRAWINGS
Aspects of the present disclosure are best understood from
the following detailed description when read with the accompanying figures. It is emphasized that, in accordance with the
standard practice in the industry, various features are not
drawn to scale. In fact, the dimensions of the various features
may be arbitrarily increased or reduced for clarity of discussIon.
FIG. 1 is a diagram of exemplary components for providing
advertising between peer-to-peer communication devices.
FIG. 2 a flowchart of an embodiment of an advertiser setup
process.
FIG. 3 is a flowchart of an embodiment of a subscriber
setup process.
FIG. 4 is a flowchart of an embodiment of a communication
Process.
FIG. 5 is a flowchart of an embodiment of a subscription
maintenance process.

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DETAILED DESCRIPTION
It is to be understood that the following disclosure provides
many different embodiments, or examples, for implementing
different features of the disclosure. Specific examples of
components and arrangements are described below to simplifY the present disclosure. These are, of course, merely
examples and are not intended to be limiting. In addition, the
present disclosure may repeat reference numerals and/or letters in the various examples. This repetition is for the purpose

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65

US 7,664,516 B2

3

4

An intermediary's website 11 may reside in a server 12
managed by intennediary 9. Advertisers 10 may create and
manage its own advertisement subsidy program or choose to
participate in an intennediary's separately managed communication subsidy program 13. In the event of the advertisers
choosing and intennediary's communication subsidy program 13, advertisers 10 are required to complete a setup
process, receive approval of their profile by the intermediary
from a technical and procedural context, and upload their
desired ads to be used in the intermediary's communication
subsidy program 13 before advertisements may be offered.
FIG. 2 is a flowchart of an embodiment of an advertiser
setup process which utilizes the exemplary components of
FIG. 1. In step 20, advertisers 10 connect to or browse the
intermediary's website 11. In step 22, advertisers 10 complete an advertiser profile on the intermediary's website 11
identifying the advertisers' criteria. In step 24, advertisers 10
setup a subscriber profile on the intennediary's website 11
identifying necessary demographic criteria of a desirable subscriber 1.
In step 26, advertisers 10 set up a subsidy program. The
subsidy program 13 enables advertisers 10 to select or
endorse desirable subscribers in order to subsidize the communication fees, offer its own product discounts or other
company's product discounts, generate and accumulate
"rewards points" for the subscribers, and mitigate or defer
other expenses of the subscriber 1. The advertisers 10 may
provide other types of subsidies or incentives to the subscribers 1 without departing the spirit and scope of the present
disclosure. The selection of subscribers may be based on a
matching of the subscribers' criteria against the advertisers'
criteria.
In addition, the subsidy program 13 enables advertisers 10
to identify what level of discounts, credits, points, or offerings
the subscriber 1 receives as a subsidy in accordance with
certain perfonnance criteria. An example of performance criteria includes the number of communication transmissions
the subscriber had made and the length of the transmissions.
Furthennore, the identification process may be accomplished
through a bidding process, an automated auction, or may be
standardized based upon other categorical groupings. An
example of the bidding process includes a number of advertisers bidding for a group of premium subscribers, who communicate with other subscribers most frequently. An example
of categorical groupings includes allowing the subscriber to
be endorsed by a different advertiser for each communication
event based on a target subsidy or a target destination.
In step 28, advertisers 10 upload their advertisements,
which may be in a fonn of text, audio, video, static graphic, or
other advertising media, to the intermediary's website 11 to
be later associated with one or more subscriber's communications. Advertisers 10 also have the ability to identify when
and how to apply each advertisement media type based upon
a set of rules or logic defined by either the advertisers 10
themselves or the intennediary 9.
In step 30, the intennediary 9 confirms with advertisers 10
that the subsidy advertisements are ready for use and that the
subsidy program setup is complete. Advertisers 10 may then
elect, through a secure login process, to endorse themselves in
order to test their advertisements and adjust the advertisements as necessary. Otherwise, in step 32, advertisers 10 may
activate one or more advertisements for selection by the subscriber 1. Thus, the process is complete.
FIG. 3 is a flowchart of an embodiment of a subscriber
setup process which utilizes the exemplary components of
FIG. 1. To become a subscriber of the intennediary's communication subsidy program 13, in step 34, source commu-

nication device 2 utilized by subscriber 1 must first connect to
the intennediary website 11. In step 36, subscriber 1 sets up a
subscriber profile and qualifies for the subsidy program.
Alternatively, the subscriber 1 may be automatically
enrolled in the subsidy program 13 as a result of a relationship
with a service provider, such as a cell phone company contract, an existing service provided by an Internet service provider or by other communication service providers, or
endorsers such as a product retailer who distributes branded
communications devices that are limited to endorsing only
their brand through approved subscribers. The subscriber
profile includes infonnation regarding the subscriber 1, for
example, a name, an address, a device type, a serial number of
the device, a phone number of the device, an IP Address of the
device, basic demographic infonnation of the subscriber 1,
and a carrier calling program. Other characteristics of the
service provider's program, such as available minutes and the
subscriber's usage history, may also be collected.
Once the subscriber's profile is set up, in step 38, the
intermediary 9 analyzes the profile data and identifies advertisers 10 whose criteria for subsidy match the subscriber's
criteria. For example, advertiser A offers static graphic media
and video media and advertiser B offers only audio media.
Based on the media type offered, the intermediary 9 qualifies
those subscribers whose communication devices have the
capability to accept static graphics, video, and/or audio. The
intermediary 9 may also require the subscriber 1 to qualify for
subsidy over a trial period of time in order to quantifY and
qualifY the calling habits of subscriber 1. For example, the
intermediary 9 may examine the usage history of subscribers
and qualify only those subscribers who are communicating
with others most frequently.
In step 40, a detennination is then made by the intermediary 9 as to whether the subscriber qualifies for an advertiser's
program. In step 42, if the subscriber 1 does not qualifY, the
subscriber 1 is notified that the subsidy setup process may not
continue, and the process terminates. Alternatively, the subscriber 1 may be redirected to another subsidy program or
given information on how to qualifY in the future.
In step 44, if the subscriber 1 qualifies, the intermediary 9
presents all acceptable advertisers 10 and subsidy programs
available, including the criteria for continued subsidy and
levels of subsidy, to the subscriber 1. In step 46, the subscriber
1 or the intennediary 9 may select one or more advertisers 10
and/or subsidy programs containing multiple advertisers or
advertisements for endorsement. The subsidy program 13
may include other random or targeted advertisement that the
subscriber fails to select.
In step 47, a determination is made by the intennediary 9 as
to whether the subscriber 1 has the capability to accept the
advertisements for endorsement. In step 49, if the subscriber
has the capability to accept the advertisements, the advertisements are downloaded to the subscriber 1. In step 48, if the
subscriber 1 does not have the capability to accept the advertisements, an intennediary's P2P agent 14 is downloaded to
the subscriber's source communication device 2 followed by
the advertiser's ads. The P2P Agent 14 manages advertisements, fonnats communication transmissions with the advertisements, and records advertising impression history of the
advertisement transmissions periodically. In step 50, once the
P2P Agent 14 and advertiser's advertisements are downloaded, the P2P agent 14 communicates securely with the
intermediary's host system and activates itself for use. Thus,
the process is complete.
FIG. 4 is a flowchart of an embodiment of a communication
process. The communication process begins, in step 52, when
a communication transmission is initiated by a subscriber 1. A

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communication transmission may include a cellular phone
call, an instant message, a page, or a video conferencing
session, and may be initiated using any source communication device 2. In step 54, the P2P Agent 14 fonnats the
transmission by inserting the appropriate advertiser's advertisement preceding and/or following the transmission. During the communication session, the P2P agent 14 records the
impression status based on whether the advertisement was
displayed, played, or confirmed on the destination communication device 7.
In step 58, once the transmission is formatted, the P2P
agent 14 sends the communication transmission to the communication destination 8. In step 66, when the communication transmission reaches the destination communication
device 7, the advertisement is displayed, played, or confirmed
in the destination communication device 7. In step 66, at the
end of the communication session, the recipient may click on
the advertisement to link, via the Internet, to the advertiser's
or another designated website for additional information or
further action. The link may direct the recipient to other
offers, such as coupons, special offers that are unique to
subscriber, or other related parties of the service. In addition
to directing the recipient to other offers, advertisers 10 may
transmit their own messages to the recipient any time during
or after the communication process. Thus, the process is
complete.
Optionally, in step 60, when the communication transmission is initially received by the destination communication
device 7, a detennination is made by a recipient of the destination communication device 7 as to whether to accept or
deny the transmission. In step 62, if a transmission is denied,
the transmission is selectively ignored, and is stored in a voice
mail or similar system for later retrieval. In step 64, if the
transmission is accepted or is retrieved from voice mail or
other storage system, the advertisement is displayed, played,
or confinned in the destination communication device 7. The
advertisement may be played, displayed or confirmed followed by, at the same time, or throughout the communication
session. In step 66, at the end of the communication session,
the recipient may click on the advertisement to link, via the
Internet, to the advertiser's or another designated website for
additional information. Thus, the process terminates.
FIG. 5 is a flowchart of an embodiment of a subscription
maintenance process. Subscription maintenance includes
collecting regular advertising impression data from the P2P
Agents of the subscribers, periodic processing of the impression data against subsidy plans to facilitate distribution of
subsidy amounts, changes to the subscriber's profiles, or program eligibility.
The process begins, in step 66, when a communication
transmission is initiated by the subscriber 1. In step 68, the
P2P agent 14 collects historical data from the subscribers,
including successes and failures of advertising impression
events. Examples of advertising impression events include
the number of advertising impressions, the number of advertising media types that have reached and been accepted by the
destination communication, the number of advertising
impressions for a certain party, and the like. In step 70, the
P2P agent 14 transmits this historical data to the intennediary's data warehouse for further processing. In step 72, the
P2P agent automatically validates and updates current versions of advertiser's advertisements, and the P2P Agent 14
updates itself, if necessary. The intermediary 9 may also
periodically update the advertisements as the P2P agent 14 is
busy communicating with the intennediary's data warehouse
to "check in".

In step 74, upon receipt of the historical data, the intennediary website 11 processes the received historical data and
compares the data against the subsidy programs for which
they have qualified in step 40 in order to generate the subsidy
amount for distribution. The subsidy amount may be in a fonn
of discounts or other incentives. In step 76, if the intermediary
9 detects that the subsidy amount of a program is likely to
change, the intermediary 9 sends a message to the subscriber
1 informing the subscriber 1 of a possible change or a need to
update the subscriber profile. In step 78, the intermediary 9
generates reports to advertisers, service providers, and subscribers for review via the intermediary's website 11. Based
on these reports, advertisers and subscribers may readjust
their profile. Thus, the process is complete.
The system and method described above enables advertisers 10 to reach targeted audiences via mobile communications devices. The recipient of a communication transmission
accepts the communication session initiated by a source communication device 2, because the session is identified as being
initiated by a trusted or known entity. Upon acceptance, the
advertising media is played or displayed to the recipient. The
subscribers are given incentives to participate in this program,
such as subsidies to their communication fees and/or other
compelling incentives.
Other scenarios include communication sessions in which
the subscriber 1 is a recipient of the communication session
initiated by a non-subscriber. In this case, the P2P agent 14 in
the destination communication device 7 may insert the advertising media into the communication session prior to enabling
the communication between the subscriber 1 and the nonsubscriber. The advertising media is played or displayed to
the subscriber 1, who is credited to receive incentives based
on this communication session.
An embodiment of the present disclosure can take the fonn
of an entirely hardware embodiment, an entirely software
embodiment, or an embodiment containing both hardware
and software elements. For example, one of the previously
described embodiments may be implemented in software,
which includes but is not limited to finnware, resident software, microcode, etc. In addition, various steps of the above
processes may be perfonned in another order, split into additional steps, or combined into a single step. Steps may also be
removed and or added to any of the above processes.
Furthermore, the present disclosure can take the form of a
computer program product accessible from a tangible computer-usable or computer-readable medium providing program code for use by or in connection with a computer or any
instruction execution system. For the purposes of this
description, a tangible computer-usable or computer-readable medium can be any apparatus that can contain, store,
communicate, propagate, or transport the program for use by
or in connection with the instruction execution system, apparatus, or device. The medium can be an electronic, magnetic,
optical, electromagnetic, infrared, or semiconductor system
(or apparatus or device), or a propagation medium. Examples
of a computer-readable medium include a semiconductor or
solid state memory, magnetic tape, a removable computer
diskette, a random access memory (RAM), a read-only
memory (ROM), a rigid magnetic disk and an optical disk.
Current examples of optical disks include compact disk-read
only memory (CD-ROM), compact disk-read/write (CD-RI
W) and digital video disc (DVD).
Although embodiments of the present disclosure have been
described in detail, those skilled in the art should understand
that they may make various changes, substitutions and alterations herein without departing from the spirit and scope of
the present disclosure. Accordingly, all such changes, substi-

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tutions and alterations are intended to be included within the
scope of the present disclosure as defined in the following
claims. In the claims, means-plus-function clauses are
intended to cover the structures described herein as performing the recited function and not only structural equivalents,
but also equivalent structures.
What is claimed is:
1. In a system comprising a network, a source communication device, a destination communication device and an
intermediary connected to the network, a method for providing advertising content to a recipient associated with the
destination communication device and for subsidizing a
qualified subscriber associated with the source communication device comprising:
creating a first profile including a set of demographic
requirements related to at least one advertiser of a group
of advertisers;
creating a second profile including a set of demographic
data related to the subscriber;
deriving a match condition between the first profile and the
second profile;
determining if the subscriber is a qualified subscriber based
on the match condition;
conditioning a set of subsidy programs based on the match
condition;
communicating a subsidy program of the set of subsidy
programs to the qualified subscriber;
receiving a first selection of the at least one advertiser of the
group of advertisers from the qualified subscriber;
receiving a second selection of a chosen subsidy program
from the set of subsidy programs from the qualified
subscriber;
providing an endorsement tag related to the at least one
advertiser of the group of advertisers and linked with the
advertising content;
transmitting a content communication from the qualified
subscriber to the recipient including the endorsement
tag;
subsidizing the qualified subscriber according to the chosen subsidy program;
receiving a signal from the recipient through execution of
the endorsement tag to transmit the advertising content;
and,
transmitting the advertising content to the recipient.
2. A method for providing access to an advertisement from
an advertiser to a source communication device possessed by
a subscriber and distributing the access to the advertisement
from the source communication device to a destination communication device possessed by a recipient, wherein the destination communication device is compatible with the source
communication device, and the recipient having a relationship to the subscriber, the method comprising the steps of:
comparing a desired demographic profile to a subscriber
demographic profile to derive a match;
establishing a bi-Iateral endorsement between the subscriber and the advertiser; providing a subsidy program
to the subscriber based on the match;
sending a token related to the advertisement to the source
communication device;
activating an endorsement manager in the source communication device; initiating a communication session
between the source communication device and the destination communication device;
transmitting a message, including the token, from the
source communication device to the destination communication device contemporaneously with the communication session; and

recognizing a subsidy, according to the subsidy program,
for the subscriber after a termination of the communication session.
3. The method of claim 2, wherein the step of transmitting
a message further comprises transmitting the token from the
source communication device to the destination communication device using the endorsement manager.
4. The method of claim 2, wherein the step of comparing
the desired demographic profile further comprises the step of
creating the demographic profile according to a set of advertiser criteria.
5. The method of claim 2, wherein the step of recognizing
a subsidy further comprises the step of relating the subsidy to
a number of messages sent by the subscriber.
6. The method of claim 5, wherein the step of providing a
subsidy further comprises the step of relating the subsidy to
one of the group of a product discount, a reward, and a
mitigation of expenses.
7. The method of claim 2, wherein the step of recognizing
a subsidy includes the further step of basing the subsidy on an
acknowledgment by the destination communication device of
the receipt of the token.
S. The method of claim 1, comprising the further step of
uploading the advertising content to the intermediary from at
least one advertiser.
9. The method of claim S, wherein the step of transmitting
the content communication includes the further step of choosing the content communication from one of the group of a text
media type, an audio media type, video media type, and a
graphic media type.
10. The method of claim 1, wherein the step of creating the
second profile is carried out by the subscriber at an intermediary website hosted by the intermediary.
11. The method of claim 1, wherein the step ofrecognizing
a subsidy includes the further steps of:
determining a first subsidy value related to transmitting the
content communication; and, determining a second subsidy value related to the recipient interacting with the
endorsement tag.
12. The method of claim 1, wherein a set of advertising
criteria is specified in the first profile and a set of subscriber
criteria is specified in the second profile;
wherein the step of determining comprises the further steps
of:
comparing the advertiser criteria to the subscriber criteria;
determining if a match exists between the advertising criteria and the subscriber criteria;
if the match exists, then notifying the subscriber and the at
least one advertiser of the match.
13. The method of claim 2, further comprising the steps of:
transmitting the endorsement manager to the source communication device;
installing the endorsement manager for use in the source
communication device; and
storing the token in a memory residing in the source communication device.
14. The method of claim 1, wherein the step of transmitting
the content communication includes the further steps of:
linking the endorsement tag with the advertisement; and
transmitting the endorsement tag contemporaneously to
the content communication.
15. The method of claim 13, wherein the step of transmitting the message includes the additional steps of:
transmitting the message from the source communication
device to the destination communication device using
the endorsement manager; and

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recording a set of infonnation related to an interaction with
the token by the recipient at the destination connnunication device.
16. The method of claim 2, further comprising the steps of:
detennining if the recipient accepts the connnunication
session;
displaying the token if the recipient accepts the connnunication session;
redirecting the recipient to a website displaying the advertisement upon an interaction with the token by the recipi ent; and
storing a set of data, related to the interaction with the
token, in a memory residing on the source connnunication device.
17. The method of claim 2, wherein anintennediary interacts with the advertiser, the source connnunication device and
the destination connnunication device, further comprising
the steps of:
storing a first set of historical data, related to an interaction
with the token by the recipient, in a memory residing on
the source connnunication device;
periodically transmitting the first set of historical data to
the intermediary;
updating the advertisement; and
calculating the subsidy based on the interaction with the
token.
18. The method of claim 17, further comprising the steps
of:
storing a second set of historical data, related to transmitting the message, in a memory residing on the source
connnunication device;
storing a third set of historical data, related to a viewing of
the advertisement by the recipient in the memory residing at the intennediary;
periodically transmitting the second set of historical data
from the source connnunication device to the intennediary; and,
comparing the first set of historical data, the second set of
historical data, and the third set of historical data against
the subsidy program to detennine the subsidy.
19. The method of claim 18, further comprising:
generating a report, to the subscriber and the advertiser,
related to the first set of historical data, the second set of
historical data and the third set of historical data for
review via an intermediary website.
20. A system for a set of advertisers to provide a set of
advertising media from a first connnunication device to a
second connnunication device, associated with a recipient,
connected in a connnunication session via a network, the
system providing a subsidy to a qualified subscriber associated with the first connnunication device, the system comprising:
an intennediary, supporting a set of subsidy programs, an
analysis application, and a website, resident on a computer server, connected to the network;
at least one subsidy program, of the set of subsidy programs, being associated with at
least one advertiser of the set of advertisers, for determining the subsidy; the intermediary having a processor
configured to perfonn the following steps:
receive a set of demographic qualifications from at least
one advertiser of the set of advertisers;
connnunicate a set of advertiser profiles related to the set of
advertisers to a potential subscriber via the first connnunication device,
receive a subscriber profile related to the potential subscriber from the potential subscriber;

compare the subscriber profile related to the potential subscriber to the set of demographic qualifications from the
at least one advertiser of the set of advertisers to determine a qualified subscriber,
detennine a bi-Iateral endorsement by the qualified subscriber and the at least one advertiser; and,
transmit the set of advertising media to the first connnunication device; an endorsement manager, resident on the
first connnunication device, progrannned to: transmit at
least one advertising media, of the set of advertising
media, to the second connnunication device;
log a first set of data related to the connnunication session;
and, transmit the first set of data to the analysis application;
the intennediary having a processor configured to execute
the analysis application, and perform the following
steps: conduct an evaluation of the first set of data;
determine an amount of the subsidy according to the
evaluation; and relate the subsidy to the qualified subscriber.
21. The system of claim 20 wherein: the processor, when
executing the analysis application, further perfonns the following steps: select a subset of advertisers from the set advertisers and at least one subsidy program of the set of subsidy
programs; and, download the identity of the each advertiser of
the subset of advertisers and the at least one subsidy program
to the first connnunication device.
22. The system of claim 21 wherein the processor, when
executing the analysis application, further updates the set of
advertising media resident on the source device.
23. The method of claim 11 including the further steps of:
measuring a frequency of connnunication between the
source connnunication device and the destination communication device; and,
measuring a frequency of interaction by the recipient; and,
the step of recognizing further comprises the step of basing
the subsidy program on the frequency of connnunication
and the frequency of interaction.
24. The method of claim 2 where the step of transmitting
the message includes the additional steps of:
sending a text message;
storing a set of subscriber transmission data on the source
connnunication device; and
storing a set of recipient interaction data on the source
connnunication device.
25. The method of claim 24 where the step of sending a text
message to the destination connnunication device includes
the additional step of sending an advertising link in the text
message.
26. The system of claim 22 where the at least one advertising media of the set of advertising media is a text message.
27. The system of claim 26 where the text message includes
an active link.
28. A method for providing an advertisement related to an
advertiser from an intennediary machine to a source connnunication device possessed by a subscriber and distributing the
advertisement between the source connnunication device and
a destination connnunication device possessed by a contact of
a set of contacts related to the subscriber, the method comprising:
providing a first connnunication charmel between an intermediary machine and the source communication device;
qualifying the subscriber, to become a qualified subscriber,
by comparing a desired demographic profile from the
advertiser to a descriptive demographic profile associated with the subscriber;

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establishing a bi -lateral endorsement between the qualified
subscriber and the advertiser;
moving the advertisement from the intermediary machine
to the source communication device over the first communication channel;
activating an endorsement manager in the source communication device;
providing a second communication channel between the
source communication device and the destination communication device;
initiating a communication session from the source communication device to the destination communication
device over the second commnnication channel;
associating the advertisement with the communication session;
transmitting the advertisement to the destination communication device;

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accessing the advertisement through the destination communication device;
storing a first set of data relating to transmitting the advertisement in the source communication device;
uploading the first set of data from the source commnnication device to the intermediary machine over the first
communication channel;
storing a second set of data relating to accessing the advertisement in the intermediary machine;
recognizing a first reward for the qualified subscriber based
on the first set of data and the second set of data; and,
recognizing a second award for the qualified subscriber
based on a frequency of commnnication sessions.
29. The method of claim 2 where the step of sending a
token includes the step of sending the advertisement to the
source commnnication device for storage.

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