I/P Engine, Inc. v. AOL, Inc. et al

Filing 323

Declaration re 319 MOTION to Exclude the Testimony of Stephen L. Becker of Emily C. O'Brien by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5, # 6 Exhibit 6, # 7 Exhibit 7, # 8 Exhibit 8, # 9 Exhibit 9, # 10 Exhibit 10, # 11 Exhibit 11, # 12 Exhibit 12, # 13 Exhibit 13, # 14 Exhibit 14, # 15 Exhibit 15, # 16 Exhibit 16, # 17 Exhibit 17)(Noona, Stephen)

EXHIBIT 16

Espacenet - Bibliographic data

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http://worldwide.espacenet.com/publicationDetails/biblio?DB=EPODO...

Espacenet
Bibliographic data: US2006212447 (A1) ― 2006-09-21
System and method for influencing a position on a search result list generated by
a computer network search engine

Inventor(s):

DAVIS DARREN J [US]; DERER MATTHEW [US]; GARCIA
JOHANN [US]; GRECO LARRY [US]; KURT TOD E [US];
KWONG THOMAS [US]; LEE JONATHAN C [US]; LEE KA L
[US]; PFARNER PRESTON [US]; SKOVRAN STEVE [US] +

Applicant(s):

OVERTURE SERVICES INC +
G06F17/30; G06F7/00; G06Q30/00;
G06Q50/00

- European:

Classification:

- international:

G06F17/30W1; G06Q30/02; G06Q30/08

Application
number:

US20060438378 20060522

Priority
number(s):

US20060438378 20060522; US20050097930 20050401;
US20010918241 20010730; US19990322677 19990528

Also
published as:

US7363300 (B2) WO0073960 (A1) ZA200109564 (A)
US2001047354 (A1) US6983272 (B2) US2001042064
(A1) US7092901 (B2) US2001051940 (A1) US6978263
(B2) US2011022623 (A1) US2006143096 (A1)
US7783540 (B2) US2006136404 (A1) US7464079 (B2)
US6269361 (B1) US2005223000 (A1) NZ515534 (A)
MXPA01012340 (A) JP2003501729 (A) EP1208500 (A1)
DE20023291 (U1) CN102136121 (A) CN1378674 (A)
CA2375132 (A1) CA2375132 (C) BR0011035 (A)
AU5171400 (A) AU769955 (C) AU769955 (B2) less

Abstract of US2006212447 (A1)

A system and method for enabling
information providers using a computer
network to influence a position for a search
listing within a search result list. A
database stores accounts for the network
information providers. Each account
contains contact and billing information. In
addition, each account contains at least
one search listing having at least three
components: a description, a search term
comprising one or more keywords, and a

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Espacenet - Bibliographic data

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http://worldwide.espacenet.com/publicationDetails/biblio?DB=EPODO...

bid amount. The network information provider may add, delete, or modify a search listing
after logging into his or her account via an authentication process. The network
information provider influences a position for a search listing in the provider's account by
first selecting a relevant search term and entering that search term and the description
into a search listing.; A continuous online competitive bidding process occurs when the
network information provider enters a new bid amount for a search listing. This bid
amount is compared with all other bid amounts for the same search term. A rank value
is generated for all search listings having that search term. The generated rank value
determines where the network information provider's listing will appear on the search
results list page that is generated in response to a query of the search term by a
searcher at a client computer on the computer network. A higher bid by a network
information provider will result in a higher rank value and a more advantageous
placement.

Last updated: 14.03.2012

Worldwide Database

5.7.38; 93p

9/20/2012 5:29 PM