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How Americans Use Text Messaging | Pew Research Center

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REPORT

SEPTEMBER 19, 2011

REPORT MATERIALS
Complete Report PDF

AMERICANS AND TEXT MESSAGING

How Americans Use Text Messaging

Topline Questionnaire
PDF

BY AARON SMITH

Text messaging leveled off between 2010 and 2011, even as
users send or receive more than 40 texts per day on average

TABLE OF CONTENTS

Along with taking photos, text messaging is the most common non-voice application

How Americans Use Text
Messaging

015
Americans use on their mobile phones. Some 73% of adult cell owners use the text
3/2
2
messaging function on their phone at least occasionally (nearly identical to the 72% /
07 of
cell owners who did so at a similar point in 2010). Text messaging users send or receive
d
we 10 texts
an average of 41.5 messages per day, with the median user sending or receiving
ie
, vand similar to what we
daily. Each of these figures is a notable increase from late9
5 2009,
found the last time we conducted an in-depth study 6text messaging in the spring of
of
-4
2010—at that point, the average number of 12 sent or received per day was 39.1, with a
texts
.
median of 10.
No

Americans and Text Messaging

Text messaging leveled off
between 2010 and 2011,
even as users send or receive
more than 40 texts per day
on average
Young adults are far and
away the most active users of
text messaging
How voice calling fits in
A majority of cell owners
prefer a voice call when they
want to be reached, although
the most active texters tend
to prefer a text message
Methodology
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APR 1, 2015

U.S. Smartphone Use in
2015
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How Americans Use Text Messaging | Pew Research Center

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Young adults are far and away the most active users of text
messaging

REPORT

MAR 16, 2015

Americans’ Privacy
Strategies PostSnowden

Young adults stand far above all other demographic groups when it comes to their usage
of text messaging. Fully 95% of 18-29 year olds use the text messaging feature on their
phones, and these users send or receive an average of 87.7 text messages on a normal day

REPORT

(with the median user in this age group sending or receiving 40 text messages per day).

DEC 30, 2014

Technology’s Impact on
Workers

The youngest adults (those between the ages of 18 and 24) are even more proficient in
their texting habits. Both cell ownership and text messaging are nearly universal among
18-24 year olds—95% own a cell phone and 97% of these cell owners use text messaging

REPORT

—and the number of daily text messages this group creates or encounters on a daily basis

NOV 12, 2014

Public Perceptions of
Privacy and Security in
the Post-Snowden Era

is far and away the largest of any group:
18-24 year olds send or receive an average of 109.5 text messages per day—that
works out to more than 3,200 messages per month. The median 18-24 year old
texter sends or receives 50 texts per day (or around 1,500 messages per month).

TOPICS

One quarter of 18-24 year old text messaging users (23%) report sending or receiving
more than 100 texts per day.

23/

Just over one in ten (12%) say that they send or receive more than 200 messages on

07/
d

an average day—that equals 6,000 or more messages per month.

59,
6

e

w
vie

To put these numbers in comparison, the average of 109.5 texts per day among 18-24
year olds is more than double the comparable figure for 25-34 year olds, and twenty-

4
12-

three times the figure for text messaging users who are 65 or older.

.
No

015
2

Mobile
Texting
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No group compares to young adults when it comes to text messaging, although several
other groups do text on a daily basis at higher-than-average levels. For example, non-

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whites (African Americans in particular) text more often than whites, and those with
lower levels of income and education text more often than those at the higher end of the
income and education scale. Smartphone owners (mean=52.0, median=20) also send and
receive a significantly larger number of texts per day than owners of more basic phones
(mean=29.7, median=10).

e

d
we

, vi
659

015
3/2
7/2

0

4

12.
No
How voice calling fits in

Like text messaging, voice calling has changed little on a year-to-year basis. Cell owners
make or receive an average of 12.3 voice calls per day, with the median cell user engaging
in five voice calls—both of these are largely unchanged from what we found in our May
2010 survey.1 Voice calling remains extremely common overall, as just 4% of cell owners
say that they make or receive no voice calls on an average day. By comparison 27% of cell
owners do not use text messaging, even on occasion.

http://www.pewinternet.org/2011/09/19/how-americans-use-text-messaging/[07/23/2015 7:47:14 AM]

Social Networking Fact
Sheet

How Americans Use Text Messaging | Pew Research Center

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Calling and texting are highly correlated, with cell owners who text often also making a
large number of voice calls, and vice versa:

015
Cell owners who send or receive 0-10 texts on a normal day, make or receive an
3/2
average of 8.2 voice calls
2
07/
Cell owners who send or receive 11-20 texts on a normal day, make or d
receive an
we
average of 13.6 voice calls
ve
, day,i make or receive an
Cell owners who send or receive 21-50 texts on a normal
659
average of 18.6 voice calls
-4
1250 texts on a normal day, make or
.
Cell owners who send or receive more than
No
receive an average of 30.2 voice calls

Since calling and texting move in tandem, groups who engage in a high level of texting
behavior (such as young adults and non-whites) also tend to engage in higher-thanaverage levels of voice calling.

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How Americans Use Text Messaging | Pew Research Center

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d
we

015
3/2
7/2

0

e
, vi
A majority of cell owners prefer a voice call when they want to
659
4
be reached, although the most active texters tend to prefer a
12.
text message
No
When asked how they prefer to be contacted if someone needs to reach them on their cell
phone, a majority of cell owners (53%) say that they prefer a voice call, compared with
31% who say that they prefer to be contacted via text message. An additional 14% say that
the contact method they prefer depends on the situation.

http://www.pewinternet.org/2011/09/19/how-americans-use-text-messaging/[07/23/2015 7:47:14 AM]

How Americans Use Text Messaging | Pew Research Center

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Although a majority of cell owners prefer a phone call when someone needs to reach
them, active text messaging users are much more likely to prefer texting to calling. Just
under half (45%) of texters who send or receive 21-50 text messages per day say that they

015
send or receive more than 50 texts per day (55%) say that text messaging is their
3/2
preferred mode of contact (just 27% of these users prefer to be reached by voice call).2
07/
d
we
e
, vi
659
4
12.
No
prefer it when people contact them using text messaging, while a majority of those who

1. We have texting data going back to 2009, but 2010 was the first year in which we asked cell
owners how many voice calls they make on an average day

http://www.pewinternet.org/2011/09/19/how-americans-use-text-messaging/[07/23/2015 7:47:14 AM]

How Americans Use Text Messaging | Pew Research Center

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