Netflix, Inc. v. Blockbuster, Inc.

Filing 179

N

etflix, Inc. v. Blockbuster, Inc.

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION
APRIL 11, 2007 U.S. PATENT NO. 7,024,381 B1
EXHIBIT F CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3)

Short Name 1.
Multi Video Pop*Card Video Hit Cine Club Campus Video

Classification1
and/or 35 U.S.C. § 103 and/or and/or and/or

In Combination with
Yoshida Kuriyama Koya Crooks Isobe and/or and/or and/or and/or

Motivation for Combination or Modification

Combine conventional brick and mortar video store rental practice with computer implemented video rental kiosk machines, and further with computer implemented library practices having subscription based no late fee book-lending programs, method for ordering and downloading resources/contents based on and/or in further combination with searching their digital profiles/attributes over a telecommunication network, online car rental technologies, subscription based no late fee Reference Guide and/or practices utilized in audio book and tape rental Functional Requirements and/or business, digital electronic telecommunication Maxcess and/or technologies for conducting e-commerce on the

Dockets.Justia.com

A reference classified under 35 U.S.C. § 103 is one which Blockbuster contends to render one or more claims of United States Patent No. 7,024,381 B1 obvious.

1

Doc. 179 Att. 6

925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Sirsi Auto Librarian NCR Avis AudioQueue BTCC BTL BVS TBW BOT Morale Saigh Hendricks Ginter Netflix and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

Motivation for Combination or Modification
Internet, and Netflix's prior online DVD rental services, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 2 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 3 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 4 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
functions of retail kiosks. Combine conventional brick and mortar video store rental practice with library practices having computer implemented subscription based no late fee book-lending programs, and further with computer implemented method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a telecommunication network, online car rental technologies, subscription based no late fee practices utilized in audio book and tape rental business, digital electronic telecommunication technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental services, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-and-

2.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Reference Guide Functional Requirements Maxcess Sirsi Auto Librarian

and/or and/or and/or and/or

and/or in further combination with NCR Avis AudioQueue BTCC BTL BVS TBW BOT Morale Saigh Hendricks Ginter Netflix and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 5 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
mortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 00008563-

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 6 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
64.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 7 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

3.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

NCR and/or in further combination with Reference Guide Functional Requirements Maxcess Sirsi Auto Librarian Avis AudioQueue and/or and/or and/or and/or and/or and/or and/or

Combine conventional brick and mortar video store rental practice with computer implemented method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a telecommunication network, and further with computer implemented library practices having subscription based no late fee book-lending programs, online car rental technologies, subscription based no late fee practices utilized in audio book and tape rental business, digital electronic telecommunication technologies for conducting e-commerce on the Internet, and

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 8 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
BTCC BTL BVS TBW BOT Morale Saigh Hendricks Ginter Netflix and/or and/or and/or and/or and/or and/or and/or and/or and/or

Motivation for Combination or Modification
Netflix's prior online DVD rental services, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 9 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 10 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 11 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
functions of retail kiosks.

4.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Burks Hironori Subler

and/or Combine conventional brick and mortar video and/or store rental practice with computer systems having memory devices and micro-controllers and computer readable medium, and further with computer implemented library practices and/or in further combination with having subscription based no late fee booklending programs, method for ordering and Reference Guide and/or downloading resources/contents based on searching their digital profiles/attributes over a Functional Requirements and/or telecommunication network, online car rental Maxcess and/or technologies, subscription based no late fee Sirsi and/or practices utilized in audio book and tape rental Auto Librarian and/or business, digital electronic telecommunication NCR and/or technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental Avis and/or services, to improve movie rental business. and/or Applying computer technology to make retail or AudioQueue BTCC and/or rental operations more efficient and capable. and/or Using the Internet to perform functions of BTL BVS and/or computer networks, including networks referred to in the NCR patents. and/or TBW Transformation and expansion of "brick-andBOT and/or mortar" businesses into "dot-com" businesses. and/or Conducting existing pre-Internet businesses on Morale Saigh and/or the Internet. Adaptation of brick-and-mortar and/or retail and rental businesses to the Internet. Hendricks and/or Adaptation of brick-and-mortar video rental Ginter businesses to the Internet. Similarities,

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 12 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Netflix

Motivation for Combination or Modification
relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42,

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 13 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities,

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 14 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

5.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Leason Cook Video Vendor

and/or Combine conventional brick and mortar video and/or store rental practice with user friendly features for allowing a user to make and update a list of desired and/or reserved items, and further with computer implemented library practices having and/or in further combination with subscription based no late fee book-lending programs, method for ordering and Reference Guide and/or downloading resources/contents based on searching their digital profiles/attributes over a Functional Requirements and/or telecommunication network, online car rental Maxcess and/or technologies, subscription based no late fee Sirsi and/or practices utilized in audio book and tape rental

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 15 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Auto Librarian NCR Avis AudioQueue BTCC BTL BVS TBW BOT Morale Saigh Hendricks Ginter Netflix and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

Motivation for Combination or Modification
business, digital electronic telecommunication technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental services, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 16 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 17 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 18 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
Internet business. Using PCs over the Internet to perform functions of retail kiosks.

6.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Stein Herz

and/or Combine conventional brick and mortar video store rental practice with user friendly features for allowing a user to automatically select desired items based on item selection criteria, and/or in further combination with and further with computer implemented library practices having subscription based no late fee Reference Guide and/or book-lending programs, method for ordering Functional Requirements and/or and downloading resources/contents based on searching their digital profiles/attributes over a Maxcess and/or telecommunication network, online car rental Sirsi and/or technologies, subscription based no late fee Auto Librarian and/or practices utilized in audio book and tape rental NCR and/or business, digital electronic telecommunication Avis and/or technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental and/or services, to improve movie rental business. AudioQueue BTCC and/or Applying computer technology to make retail or and/or rental operations more efficient and capable. BTL BVS and/or Using the Internet to perform functions of and/or computer networks, including networks referred TBW to in the NCR patents. BOT and/or Transformation and expansion of "brick-andand/or Morale mortar" businesses into "dot-com" businesses. Saigh and/or Conducting existing pre-Internet businesses on Hendricks and/or the Internet. Adaptation of brick-and-mortar Ginter and/or retail and rental businesses to the Internet.

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 19 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Netflix

Motivation for Combination or Modification
Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 20 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.)

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 21 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

7.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Avis and/or in further combination with Reference Guide Functional Requirements Maxcess Sirsi and/or and/or and/or and/or

Combine conventional brick and mortar video store rental practice with computer implemented online car rental technologies, and further with computer implemented library practices having subscription based no late fee book-lending programs, method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a telecommunication network, subscription based no late fee practices utilized in audio book and

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 22 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Auto Librarian NCR AudioQueue BTCC BTL BVS TBW BOT Morale Saigh Hendricks Ginter Netflix and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

Motivation for Combination or Modification
tape rental business, digital electronic telecommunication technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental services, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 23 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 24 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 25 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

8.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Bradley Fein TiVo

and/or Combine conventional brick and mortar video and/or store rental practice with video content storage, distribution and selection technologies used in TV broadcast systems, and further with computer implemented library practices having and/or in further combination with subscription based no late fee book-lending programs, method for ordering and Reference Guide and/or downloading resources/contents based on searching their digital profiles/attributes over a Functional Requirements and/or telecommunication network, online car rental Maxcess and/or technologies, subscription based no late fee Sirsi and/or practices utilized in audio book and tape rental Auto Librarian and/or business, digital electronic telecommunication NCR and/or technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental and/or services, to improve movie rental business. Avis AudioQueue and/or Applying computer technology to make retail or and/or rental operations more efficient and capable. BTCC BTL and/or Using the Internet to perform functions of and/or computer networks, including networks referred BVS to in the NCR patents. TBW and/or Transformation and expansion of "brick-andand/or BOT mortar" businesses into "dot-com" businesses. Morale and/or Conducting existing pre-Internet businesses on Saigh and/or the Internet. Adaptation of brick-and-mortar

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 26 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Hendricks Ginter Netflix

Motivation for Combination or Modification

and/or retail and rental businesses to the Internet. and/or Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 27 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 00008970-

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 28 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
71.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

9.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

AudioQueue BTCC BTL BVS TBW BOT

and/or and/or and/or and/or and/or

Combine conventional brick and mortar video store rental practice with subscription based no late fee practices utilized in audio book and tape rental business, and further with computer implemented library practices having subscription based no late fee book-lending programs, method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 29 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
and/or in further combination with Reference Guide Functional Requirements Maxcess Sirsi Auto Librarian NCR Avis Morale Saigh Hendricks Ginter Netflix and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

Motivation for Combination or Modification
telecommunication network, online car rental technologies, digital electronic telecommunication technologies for conducting e-commerce on the Internet, and Netflix's prior online DVD rental services, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 30 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 31 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media.

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 32 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

10.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Morale Saigh Hendricks Ginter

and/or Combine conventional brick and mortar video and/or store rental practice with digital electronic telecommunication technologies for conducting and/or e-commerce on the Internet, and further with computer implemented library practices having subscription based no late fee book-lending and/or in further combination with programs, method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a Reference Guide and/or telecommunication network, online car rental Functional Requirements and/or technologies, subscription based no late fee Maxcess and/or practices utilized in audio book and tape rental Sirsi and/or business, and Netflix's prior online DVD rental Auto Librarian and/or services, to improve movie rental business. NCR and/or Applying computer technology to make retail or rental operations more efficient and capable. and/or Using the Internet to perform functions of Avis AudioQueue and/or computer networks, including networks referred and/or to in the NCR patents. BTCC BTL and/or Transformation and expansion of "brick-andand/or mortar" businesses into "dot-com" businesses. BVS Conducting existing pre-Internet businesses on TBW and/or the Internet. Adaptation of brick-and-mortar BOT and/or retail and rental businesses to the Internet.

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 33 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Netflix

Motivation for Combination or Modification
Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 34 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.)

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 35 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

11.

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or 35 U.S.C. § 103 and/or and/or and/or

Netflix and/or in further combination with Reference Guide Functional Requirements Maxcess Sirsi and/or and/or and/or and/or

Combine conventional brick and mortar video store rental practice with Netflix's prior online DVD rental services, and further with computer implemented library practices having subscription based no late fee book-lending programs, method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a telecommunication network, online car rental technologies, subscription based no late fee

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 36 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with
Auto Librarian NCR Avis AudioQueue BTCC BTL BVS TBW BOT Morale Saigh Hendricks Ginter and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

Motivation for Combination or Modification
practices utilized in audio book and tape rental business, and digital electronic telecommunication technologies for conducting e-commerce on the Internet, to improve movie rental business. Applying computer technology to make retail or rental operations more efficient and capable. Using the Internet to perform functions of computer networks, including networks referred to in the NCR patents. Transformation and expansion of "brick-andmortar" businesses into "dot-com" businesses. Conducting existing pre-Internet businesses on the Internet. Adaptation of brick-and-mortar retail and rental businesses to the Internet. Adaptation of brick-and-mortar video rental businesses to the Internet. Similarities, relationships, and overlaps between brick-andmortar video rental businesses (e.g., Blockbuster's brick-and-mortar business) and Internet video rental (e.g., Netflix's prior-art online rental business) and combined discussions of them in prior art. (E.g., BB00008563-64, 00008566, 00008558-60, 00008970-71, 00008590-91, 00008592-93.) Taking advantage of increased suitability of DVD format for mail delivery or other shipment in response to Internet orders and lower cost of mailing or delivering DVDs in comparison to videotapes. (E.g., BB00008531-32.) Use of

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 37 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
features of Internet retail sites and ecommerce businesses for DVD rental. Similarities, relationships, and overlaps between Internet retail sites and ecommerce businesses (e.g., Amazon.com) and DVD rental and combined discussions of them in prior art. (E.g., BB00008550-51, 00008558-60.) Adding or substituting subscription programs to or for pay-per-item rental services. Similarities, relationships, and overlaps between subscription and pay-per-item rental services and combined discussions of them in prior art. Advantages of subscription programs for online rentals. Problems and competitive disadvantages caused for online rental on a pay-per-item basis by time required for delivery and return of items and related uncertainties. (E.g., BB00008541-42, 00008550-51, 00008555, 00008559, 0000856364.) Problems and competitive disadvantages caused for online rental on a pay-per-item basis by cost of delivery and return of items by mail or of other delivery and return of items. (E.g., BB00008541-42, 00008563-64, 00008969-71.) Obvious need for computerized or online rental system to determine what to ship to customer. Obvious need for subscription service to determine, on return of an item, what to ship next. Impracticality of requiring customers to time identification of additional desired items to coincide with rental service's receipt of returned

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 38 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
items. Inconvenience and frustration from limiting customers' ability to list on the same site visit when they are identified. Customer dissatisfaction with a subscription service if there are delays providing further items. Applying methods and technologies used for rental of other items to rental of videos. Applying methods and technologies used for rental of audio tapes or other audio materials to rental of videos. Similarities, relationships, and overlaps between audio and video rental businesses and combined discussions of them in prior art. (E.g., BB00008587-88, 0000897071.) Applying methods and technologies used for libraries to rental services. Similarities, relationships, and overlaps between libraries and audio and video rental and sales and combined discussions of them in prior art. (E.g., BB00008961-62, 00008966-69.) Applying methods and technologies used for subscription video services provided electronically to online subscription with delivery of discs or other physical media by mail or otherwise. Similarities, relationships, and overlaps between electronic transmission of video content and delivery of video content on discs or other physical media. Use of standard computer hardware and digital

EXHIBIT F: CLASSIFICATIONS, COMBINATIONS AND MOTIVATIONS (Part 3) Page 39 of 309
925465_2.DOC

BLOCKBUSTER'S FINAL INVALIDITY CONTENTION (U.S. PATENT NO. 7,024,381 B1)

Short Name

Classification1

In Combination with

Motivation for Combination or Modification
media for computerized business operations and Internet business. Using PCs over the Internet to perform functions of retail kiosks.

12.

Yoshida Kuriyama Koya Crooks Isobe

and/or 35 U.S.C. § 103 and/or and/or and/or

Multi Video Pop*Card Video Hit Cine Club Campus Video

and/or and/or and/or and/or

and/or in further combination with Reference Guide Functional Requirements Maxcess Sirsi Auto Librarian NCR Avis AudioQueue BTCC BTL BVS TBW BOT and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or and/or

Combine video rental technology of using computer implemented video rental kiosk machines with conventional brick and mortar video store rental practice, and further with computer implemented library practices having subscription based no late fee book-lending programs, method for ordering and downloading resources/contents based on searching their digital profiles/attributes over a telecommunication network, online car rental technologies, subscription based no late fee practices utilized in audio book and tape rental