Digital Envoy Inc., v. Google Inc.,

Filing 220

Attachment 6
Declaration Sam S. Han In Support of Digital Envoy's Motion for Partial Summary Judgment on Contract Issues filed byDigital Envoy,Inc.,. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D# 5 Exhibit E# 6 Exhibit F# 7 Exhibit G# 8 Exhibit H Part 1# 9 Exhibit H Part 2# 10 Exhibit I# 11 Exhibit J# 12 Exhibit K# 13 Exhibit L)(Blackman, Brian) (Filed on 7/6/2005)

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Case 5:04-cv-01497-RS Document 220-7 Filed 07/06/2005 Page 1 of 7 Exhibit F Google Press Centre: Product Descriptions Exhibit F I 6 Case 5:04-cv-01497-RS Google Press Centre : Product Descriptions Document 220-7 Filed 07/06/2005 Page 2 of 7 http ://www. google.co .uk/press/descri pdons .html G", Home About Google Press Centre "'-, Press Centre Product Descriptions Our product development philosophy is centered on rapid and continuous innovation, with frequent releases of new technologies that we seek to improve with every iteration . We often make products available early in their development stages by posting them on Google Labs, at test locations online or directly on Google.com . If our users find a product useful, we promote it to "beta" status for additional testing . Our beta testing periods often last a year or more . Once we are satisfied that a product is of high quality and utility, we remove the beta label and make it a core Google product . Our current principal products and services are described below . G ooale.com Goode WebSearch Goode Image Search Goode News Google Toolbar Froogie Gooole AdWords Gooole AdSens e Gooale Search Appliance Media Resources Press Releases mages and B-roil Media Coverage Case Studies Permissions Corporate Overview Fast Facts Histo Timeline Executive Bios Award s Products & Technology Product Descriptions Technology Overview Google Lab s Financial Info Investor Relations Corporate Citizenship Governance Software Principles Privacy Policy Goode Groups Google Wireless Google Web Directory Google Answers Goode Catalogue s Google Print Goode Labs Blogger Picasa G oogle.co m RETURN TO TOP We are focused on building products and se rvices that benefit our users and enable them to find relevant information quickly and easily . We offer, free of charge, all of the fallowing se rvices at Google .co m and many of them at our inte rnational sites. Google WebSearc h in addition to providing easy access to more than 8 billion web pages, we have integrated special features into Google WebSearch to help people find exactly what they are looking for on the web . The Google search experience also includes : Advanced Search Functionality - enables users to construct more complex queries, for example by using Boolean logic or restricting results to languages, countries or web sites . Spell Checker - suggests alternate search terms when a search appears to contain misspellings or typing errors . Web Page Translation - automatically translates web pages published in French, German, Italian, Portuguese and Spanish into English, or vice versa. Stock Quotes - provides links to stock and mutual fund information . Street Maps - provides links to street maps and directions . Calculator - solves math problems involving basic arithmetic, complicated math or physical constants and converts between units of measure . 1 of 6 /16/2005 2:06 PM t h A 6 Case 5:04-cv-01497-RS Google Press Centre : Product Descriptions Document 220-7 Filed 07/06/2005 Page 3 of 7 ttp ://www.google .co.uk/press/descriptions .html Definitions - provides definitions for words or phrases based on content we have indexed . Cached Links - provides snapshots of web pages taken when the pages were indexed, enabling web users to view web pages that are no longer available . Google Image Search Google Image Search is our searchable index of 880 million images found a c ross the web. To extend the usefulness of Google Image Search, we offer advanced features, such as searching by image size, format and coloration and restricting searches to specific web sites or domains . Google New s Google News gathers information from nearly 10,000 news sources worldwide and presents news sto ries in a searchable format within minutes of their publication on the web. The leading stori es are presented as headlines on the Google News home page . These headlines are selected for display entirely by a computer algorithm, without regard o political viewpoint or ideology . Google News uses an automated process to pull together related headlines, which enables people to see many different viewpoints on the same story . Because topics are updated continuously throughout the day, people generally see new sto ries each time they check Google News. We currently provide our Google News se rvice tailored to 15 international audiences . Google Toolba r The Google Toolbar makes our search technology constantly and easily available as people browse the web. The Google Toolbar is available as a free, fast download and can improve people's web expe rience through several innovative features, including : PogreRank Indicator utoFlli Word Find Pop-up_Blaaker I High! Pop-up Blocker - blocks pop-up advertising while people use the web . PageRank Indicator - displays Google's ranking of any page on the web . AutoFill - completes web forms with information saved securely on a user's own computer. Highlight - highlights search terms where they appear on a web page, with each term marked in a different color . Word Find - finds s earch terms wherever they appear on a web page . Browse by Name - type names instead of URLs into the browser's address bar . Froogle Froogle enables people to easily find products for sale online . By focusing entirely on product search, Froogle applies the power of our search technology to a very specific task - locating stores that sell the items users seek and pointing them directly to the web sites where they can shop . Froogle users can s o rt results by price, specify a desired p ri ce range and view product photos . Froogle accepts data feeds directly from merchants t o 2 of 6 /1 612005 2:06 PM W h 6 Case 5:04-cv-01497-RS Google Press Centre: Product Descriptions Document 220-7 Filed 07/06/2005 Page 4 of 7 ttp ://www .google.co .uk/press/descriptions .html ensure that product information is up-to-date and accurate . Most online merchants are also automatically included in Froogle's index of shopping sites . Because we do not charge merchants for inclusion in Froogle, our users can browse product categories or conduct product searches with confidence that the results we provide are relevant and unbiased. As with many of our products, Froogle displays relevant adv e rtising separately from search results . Google Groups Google Groups enables easy participation in Internet discussion groups by providing users with tools to search, read and browse these groups and to post messages of their own. Google Groups contains the entire archive of Usenet Internet discussion groups dating back to 1981 - more than 845 million posted messages . The discussions in these groups cover a broad range of discourse and provide a comprehensive look at evolving viewpoints, debate and advice on many subjects . The next version of Google Groups (currently on Google Labs), now lets users create their own announcement lists, mailing lists and public discussions in just minutes. Every group has its own Google-fast search, making it easy to find discussions locked away deep in a group's archive . Google Wireles s Google Wireless offers people the ability to search and view both the "mobile web," consisting of 5 million pages created specifically for wireless devices, and the entire Google index of more than 8 billion web pages . Google Wireless works on devices that support WAP, WAP 2 .0 , i-mode or j-sky mobile Internet protocols. Google Wireless is available through many wireless and mobile phone se rvices worldwide. Google Web Directo ry Google Web Directory enables people to browse and search through web sites that have been organized into categories . Our directory combines Google's search technology with the categorization developed by the Open Directory Project and is available in 7 3 languages . Google Answers Google Answers provides people with help finding information and answering questions . Users set a fee they are willing to pay and submit questions to the Google Answers service. One of more than 500 carefully screened freelance researchers responds, usually within 24 hours . Google Answers researchers are experienced web searchers with strong communication skills who often have expertise in various fields . An extensive collection of past responses is available to our users free of charge . Google Catalogues ith Google Catalogues, we provide access to the full content of more than 6,600 mail-order catalogues, many of which were previously unavailable online . Google Print Google Print brings information online that had previously not been available to web searchers . Under this program, we have been experimenting with a number of publishers to host their content and rank their publications in our search results using the same technology we use to evaluate web sites . On Google P ri nt pages, we provide links to book sellers that may offer the full versions of these publications for sale, and we show content-targeted ads that are served through the Google AdSense program . Google Lab s Google Labs is our playground for our engineers and for adventurous Google users . On 3 of 6 /1 612005 2 :06 PM h 6 Case 5:04-cv-01497-RS Google Press Centre: Product Descriptions Document 220-7 Filed 07/06/2005 Page 5 of 7 ttp ://www.google .co.uk/pressidescriptions .html Googie Labs, we post product prototypes and solicit feedback on how the technology could be used or improved. Current Google Labs examples include : Google Personalized Web Search - provides customized search results based on an individual user's interests. Google Deskbar - enables people to search with Googie from the taskbar of their computer without launching a web browser. Voice Search - enables people to dial a phone number, tell our system what they are looking for and hear Googie search results read to them by a computer. Froogle Wireless - gives people the ability to search for product information from their mobile phones and other wireless devices. Biogger Blogger is a leading web-based publishing tool that gives people the ability to publish to the web instantly using weblogs, or "biogs ." Blogs are web pages usually made up of short, informal, frequently updated posts that are arranged chronologically . Blogs can facilitate communications among small groups or to a worldwide audience in a way that is simpler and easier to follow than traditional email or discussion forums . Picasa We recently acquired Picasa, Inc ., a digital photo management company . Picasa enables users to manage and share digital photographs and helps support our mission of making information universally accessible and useful . Googie AdWords RETURN TO TOP Google AdWords is our global advertising program, which enables advertisers to present ads to people at the precise moment those people are looking for information related to what the advertiser has to offer. Advertisers use our automated tools, often with little or no assistance from us, to create text-based ads, bid on the keywords that will trigger the display of their ads and set daily spending budgets . AdWords features an automated, low-cost online signup process that enables advertisers to implement ad campaigns that can became live in 15 minutes or less. The total sign-up cost for becoming an AdWords advertiser is only 5 . Ads are ranked for display in AdWords based on a combination of the maximum cost per click (CPC) set by the advertiser and click-through rates and other factors used to determine the relevance of the ads . This favors the ads that are most relevant to users, improving the experience for both the person looking for information and the advertiser looking for interested customers . AdWords has many features that make it easy to set up and manage ad campaigns for maximum efficiency and effectiveness : Campaign management. Advertisers can target multiple ads to a given keyword and easily track individual ad performance to see which ads are the most effective . The campaign management tools built into AdWords enable advertisers to quickly shift their budgets to ads that deliver the best results . Keyword targeting . Businesses can deliver targeted ads based on specific search terms (keywords) entered by users or found in the content on a web page . We also offer tools that suggest synonyms and useful phrases to use as keywords or ad text. These suggestions can improve ad click-through rates and the likelihood of a user becoming a customer of the advertiser. Traffic estimator. This tool estimates the number of searches and potential costs related to advertising on a particular keyword or set of keywords . These estimates 4 of 6 /16/2005 2 :06 PM h 6 Case 5:04-cv-01497-RS Google Press Centre: Product Descriptions Document 220-7 Filed 07/06/2005 Page 6 of 7 ttp ://www .google .co .uk/press/descriptions .huff l can help advertisers optimize their campaigns. Budgeted delivery. Advertisers can set daily budgets for their campaigns and control the timing for delivery of their ads . Performance reports. We provide continuous, timely reporting of the effectiveness of each ad campaign . Multiple payment options . We accept credit and obit cards and, for selected advertisers, we offer several options for credit terms and monthly invoicing . We accept payments in 48 currencies. AdWords discounter . This feature gives advertisers the freedom to increase their maximum CPCs because it automatically adjusts pricing so that they never pay more than one cent over the next highest bid . The AdWords discounter is described in detail below under the heading "Technology - Advertising Technology - Google AdWords Action System . " For larger advertisers, we offer additional services that help to maximize returns on their Internet marketing investments and improve their ability to run large, dynamic campaigns . These include : Creative maximization . Our AdWords specialists help advertisers select relevant keywords and create more effective ads . This can improve advertisers' ability to target customers and to increase the click-through rates and conversion rates for their ads . Vertical market experts . Specialists with experience in particular industries offer guidance on how to most effectively target potential customers . Bulk posting. We assist businesses in launching and managing large ad campaigns with hundreds or even thousands of targeted keywords . Dedicated client serv ice representatives. These staff members continuously look for ways to better structure their clients' campaigns and to address the challenges large advertisers face . Google AdSense RETURN TO TO P Our Google AdSense program enables the web sites in our Google Network to serve targeted ads from our AdWords advertisers. Targeting can be based on search results or on web content . We share most of the revenue generated from ads shown by a member of the Google Network with that member. Most of the web sites that make up the Google Network sign up with us online, under agreements with no required term . We also engage in direct selling efforts to convince web sites with significant traffic to join the Google Network, under agreements that vary in duration . For our network members, we offer : Google AdSense for search . For Internet companies with potentially large search audiences, we offer Google AdSense for search . Web sites use AdSense for search to generate additional revenue by serving relevant AdWords ads targeted to search results . Because we also offer to license our web search technology along with Google AdSense for search, companies without their own search service can offer Google WebSearch to improve the usefulness of their web sites for their users while increasing their revenue . Google AdSense for content . Google AdSense for content enables web sites to generate revenue from advertising by serving relevant AdWords ads targeted to web content. Our automated technology analyzes the meaning of web content and serves relevant advertising, usually in a fraction of a second . We believe that some of the best content on the web comes from web sites aiming to reach small but highly targete d 5 of 6 /1612005 2:06 PM h 6 Case 5:04-cv-01497-RS Google Press Centre: Product Descriptions Document 220-7 Filed 07/06/2005 Page 7 of 7 ttp ://www .google.co .uk/press/descriptions .hul ff audiences. AdSense for content can help these web sites offset some of their publishing costs . We believe this may help them continue to publish by tapping into the value of their content . There is no charge for web sites to pa rticipate in our AdSense for content program . Using our automated sign-up process, web sites can quickly display AdWords ads on their sites . We share the majority of the revenues generated from click-throughs on these ads with the Google Network members that display the ads . For web sites with more than 20 million page views per month, we provide customiza ti on services . Google Search Appliance RETURN TO TO P The Google Search Appliance is an integrated hardware and software search solution that enables corporations, universities and government agencies to deliver Google- quality search results on their intranets and public websites . This new product enables both customers and employees to find the products and information they need easily and efficiently . 42004 Google - Home - About Google - We're Hiring - Site Ma 6 of 6 /1 6 12005 2 :06 PM

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