Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 11

Declaration of Jason Bartlett in Support of #10 MOTION to Expedite Discovery filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Proposed Order Proposed Order)(Related document(s) #10 ) (Bartlett, Jason) (Filed on 4/19/2011)

Exhibit 3

IPad 2 announcement features Steve Jobs and a thinner tablet - Mar. 2, 2011

IPad 2: Thinner,
faster, and with a
Steve Jobs
surprise

Page 1 of 2

The new iPad will be offered at the same
price points as the original: starting at $499
for Wi-Fi-only and $629 for 3G. The iPad 2
will be available on either the AT&T (T,
Fortune 500) network or on Verizon (VZ,
Fortune 500).
Apple said the new tablet will ship on March
11. It will be available in both black and white
versions.
Other features include 10-hour battery life
(the same as the original), a $39 optional
port add-on for HDMI video, and an optional
$39 magnetic case that automatically puts
the iPad 2 to sleep when it is covered.

By David Goldman, staff writer
March 2, 2011: 3:15 PM ET

NEW YORK (CNNMoney) -- Apple CEO Steve
Jobs made a surprise appearance at a
company event in San Francisco on
Wednesday to present the second
generation of the iPad tablet.

The iPad 2 will also be the first device to run
iOS 4.3, the latest update to Apple's iPad,
iPhone and iPod Touch operating system.
IOS 4.3 features faster browser performance
plus iTunes sharing over Wi-Fi, and allows
the iPad to become a mobile hotspot for an
iPhone 4.
The original iPad, the iPhone and latest two
versions of the iPod Touch will also get
updates to iOS 4.3 on March 11, though the
Advertisement

The iPad 2 received a new, thinner design
and an updated "A5" dual-core
microprocessor. Jobs said the iPad 2 is 33%
thinner than the original, and the A5 chip will
make the iPad 2 twice as fast.
As expected, the iPad 2 will feature frontand rear-facing cameras and will be capable
of FaceTime video chatting -- a feature that
debuted last year on the iPhone 4.

http://money.cnn.com/2011/03/02/technology/ipad_2_announcement/index.htm

4/18/2011

IPad 2 announcement features Steve Jobs and a thinner tablet - Mar. 2, 2011

Page 2 of 2

Verizon iPhone 4 will not. Apple did not give
a timeline for when the Verizon iPhone would
get its update -- if at all.
Wednesday's event was critical for Apple,
as the company is becoming increasingly
reliant on the revenue it generates from iPad
sales.
In 2010, Apple sold nearly 15 million iPads,
which contributed $9.6 billion in revenue -12.5% of Apple's overall sales. That
surpassed iPods and iMacs in net revenue.
Not too shabby for a device that Apple
started selling in April.
And while Apple's Macintosh computers
have always struggled for traction in the
business world, the iPad is generating
strong crossover interest from business
customers. Around 80% of Fortune 100
companies have deployed the tablet for their
employees.
Shares of Apple (AAPL, Fortune 500) rose
about $4 after Jobs appeared on stage.
The CEO has been on a medical leave of
absence, his third in seven years, and he was
not expected to appear at Wednesday's
event. Jobs was noticeably thinner at the iPad
2 presentation than he has been in past
events -- he added a belt to his traditional
black turtleneck and jeans outfit.

Advertisement

Jobs did not present at the unveiling of the
iPhone 3GS, deferring to Phil Schiller,
Apple's marketing head.

http://money.cnn.com/2011/03/02/technology/ipad_2_announcement/index.htm

4/18/2011