Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1373

Unredacted Exhibits to Maharbiz Decl. ISO Apple's Opposition to Samsung's MSJ re 1256 Order on Administrative Motion to File Under Seal, (Dkt. No. 1013) by Apple Inc.. (Attachments: # 1 Exhibit D, # 2 Exhibit H, # 3 Exhibit J, # 4 Exhibit K, # 5 Exhibit L, # 6 Exhibit M, # 7 Exhibit N, # 8 Exhibit S)(Jacobs, Michael) (Filed on 7/26/2012) Modified text on 7/27/2012 (dhm, COURT STAFF).

Exhibit H
(Submitted Under Seal)

Peter Mauro Schroepfer
6397 Thornhill Dr.
Oakland, CA 94611
[e-mail]
[e-mail]

Certificate of Translation

March 12, 2012

I hereby certify that this Korean to English translation of the document
with the beginning Bates number SAMNDCA11374409 is an accurate and
complete rendering of the contents of the source document to the best of
my knowledge, except for the word “TRANSLATION” at the upper right
corner of each translated page. I further certify that I translated said
document, that I am competent in both languages and have twenty years of
professional experience in Korean to English translation.

TRANSLATION
▪

From:
Sent:
To:

Subject:

Dong Jin KOH <[e-mail]>
Tuesday, September 16, 2008 4:55 PM
DongHoon CHANG; Yeong-hee LEE; Hyeon-cheol PYO; Yeong-woo LEE; Gil-jae PARK; Jae-hee
HAN; Seung-jin LEE; Jae-seon PARK; Soo-hyeon JANG; Soo-jeong YOON; Kyeong-ae LIM; Jeeeun LEE; Eun-jung KO; Jung-yeop OH; Byeong-joo KIM; Byeong-cheol HWANG; Jang-hyeon
CHO; Joo-yeon PARK; Bong-hee KIM; Jeong-mee HA; Gee Sung CHOI; Chang-soo CHOI; WonPyo HONG; Tae-moon ROH; Jong-Kyun SHIN; Jeon-man PARK; Seung-ro YOON; Sang-pil SHIM;
Jong-in KIM; Seung-hwan CHO; Hee-deok KIM; Cheol-hwan LEE; Hyeon-ho JUNG
Relaying the CEO’s opinions on touch method and call to a meeting

Categories:

Important

Recipients : VP DongHoon CHANG / VP Jeon-man PARK / VP Jong-in KIM and others
Your efforts are much appreciated.
The CEO’s words to the Head of the Office of Development and to the Product Planning Team Leader, during a business
trip to America, are re-summarized as follows. Please note that the CEO’s words below were relayed by the Head of the
Office of Development.
“I am getting the sense that the Apple i-phone’s Touch Method (C Type) is becoming the De facto Standard in the market.
I think that we should probably fully apply the C method as well. Isn’t that the demand of the carriers and the market?
Excluding China, or the cases where there is no choice but to use the R method, let us think seriously about applying the
C method. To apply the C method, the Icons would have to be large, and when viewing a screen with small letters, there
would have to be a Zooming function, and……. I would like the executives in related areas to gather and have a
discussion on this topic.”
Therefore, we are trying to have the Product Planning/ UX/ R&D/ Sales executives gather and have a discussion and give
a report after the CEO’s return.
- Date & Time : September 18th Thursday afternoon 13:00 – (2 hours estimated)
- Place
: IT 17th Floor Conclusion Conference Room
- Attendees

: Product Planning Vice President Jeon-man PARK/ Vice President Jong-in KIM and expert personnel
UX Vice President DongHoon CHANG and expert personnel
Marketing Vice President Yeong-hee LEE and expert personnel
Sales Vice President Young-woo LEE/ Vice President Hyeon-cheol PYO and expert personnel
Development Vice President Joong-yeon CHO/ Vice President Hee-duk KIM/ Vice President Gil-jae
PARK/ Vice President Tae-moon ROH/ Vice President Jae-seon PARK and expert personnel

- Discussion

: Comparison of pros and cons for each method (UX)
Market and carrier reaction (Sales/Marketing)
Regarding our company’s strategy (Product Planning)
Current status of the parts to be used in the development,
parts (Development)

and the usage pros/cons of those

- Miscellaneous : Please let the discussion be free, without preparation of additional materials.
Please send the existing materials in advance to Manager Seung-jin LEE of R&D Management Group.
Some key officers are not included as they are on business trips.

TRANSLATION
Dong Jin KOH

------- Original Message -------Sender : DongHoon CHANG <[e-mail]> Expert Executive (Vice President) / Part Leader / UX Part
(Mobile Communications)/ Samsung Electronics
Date : 2008-09-17 03:22 (GMT+09:00)
Title : Re: CEO’s opinions on touch method
Executive Vice President,
C-type’s strengths are the sleek exterior product design, superior recognition of the touchscreen, and multi-touch, these 3
points. Even among these, I think that the sleek product design execution shown by the iPhone is what is considered by
the above or in Sales to be the greatest appealing factor.
However, in the C-type’s case, the surface area contacted by the finger has to be relatively wide, and,
as you can see from the iPhone’s 3.5 inch HVGA LCD, it requires at least a certain level of size and resolution.
(In fact, even 3.0 inches is insufficient, and it has to be at least 3.5 inches like the iPhone to have that degree of
usability.)
Including the Mass/Entry Touch, applying the C-type to LCD’s smaller than 2.8 inches, like 2.6 inch and 2.4 inch LCD’s,
inevitably leads to problems in usability.
Also as you are well aware, in the case of MS Window Mobile or domestic sales only models, there are instances where
there is no option but to use the R-type, regardless of the size of the LCD.
Therefore, to provide a consistent user experience and increase the development effectiveness among our company’s
touch models, which, unlike Apple, include diverse full touch models,
we are currently keeping the R-type as our company’s full touch method standard.
The advanced R-type, in which reinforced glass could be used, is currently in progress from Vice President Tae-moon
ROH’s side. However, in preparation for the event where even the Advanced R-type cannot produce the kind of elegant
product design on the same level as that produced by the C-type, the development of C-type UX is also in progress.
If C-type absolutely must be used, however, sufficient examination would be necessary to obtain the minimum LCD size.

------- Original Message ------Sender : Won-Pyo HONG <[e-mail]> Executive Vice President/ Group Leader/ Product Planning Group
(Mobile Communications)/ Samsung Electronics
Date : 2008-09-16 19:29 (GMT+09:00)
Title : CEO’s opinions on touch method
Recipients : Vice President DongHoon CHANG, Vice President Jeong-man PARK

TRANSLATION
It appears necessary to report to the CEO the contents you have nicely organized below.
During his business trip here in America, the CEO asked the Head of the Office of Development and me many times as to
whether we should also use the C-type.
The first opinion I gave is that if Multi-touch is possible and the screen is large, it is true that C-type is good, so rather
than proceeding in a single way, we would discuss measures such as [C-type for greater than 3.0”, Advanced R-type for
less than 3.0”].
Vice President Jeon-man PARK, Vice President DongHoon CHANG, involved executives in the Development Office and
others - please go over it once again.
------- Original Message ------Sender : DongHoon CHANG <[e-mail]> Expert Executive (Vice President)/ Part Leader/ UX Part
(Mobile)/ Samsung Electronics
Date : 2008-09-16 13:19 (GMT+09:00)
Title : Re: (Must Read) List of tasks requiring reporting during absence of Head of the Office of Development

I am once again putting this together because among the CEO’s instructions, there
was an instruction to compare the pros/cons of each Touch Type.
The advantages of R-type, which our company mainly uses, are
1) Diverse input devices can be used
- Finger, Finger Nail, Stylus Pen, Common Pen, etc. can all be used.
(In the case of C-Type, only fingers can be used, and for a user with long fingernails or
wearing gloves, it is difficult to use or altogether unusable)
2) Diverse input methods supported
- Fine handwriting input is possible, so advantageous in multilingual processing within
a confined space and in effective use of space
(especially when inputting Chinese, absolutely advantageous)
3) Fine operation is possible
- Fine data selection or operation is possible on a small screen (especially
advantageous while Full Browsing, and when small LCD’s of less than 3.0 inches have
to be used, R-type has to be used for there to be no problem in usability).

TRANSLATION

Relatively, in the Case of C-Type,
- Multi-touch is possible,
- Use of reinforced glass allows the sleek product appearance and realization of slim
dimensions
- Touch sensitivity is superior
and other advantages exist, but
in the improved Advanced R-type, Multi-Touch and use of reinforced glass is possible,
and in the area of touch sensitivity, improvements are possible by continuous tuning.
Please refer to the explanation in the attached file for details.
Vice President DongHoon CHANG.
------- Original Message ------Sender : Dong Jin KOH <[e-mail]> Vice President/ Team Leader/ R&D Management Team (Mobile
Communications)/ Samsung Electronics
Date : 2008-09-12 22:51 (GMT+09:00)
Title : (Must Read) List of tasks requiring reporting during the absence of Head of the Office of Development

Recipients : Relevant Executives
Sender
: Dong Jin KOH
Items below are the instructions from the CEO, on which the Head of the Office of
Development has to report to the CEO during their business trip in the U.S.
For each item, unless specifically mentioned otherwise, please send to me by the
morning of September 16. I will compile everything and report to the Head of the
Office of Development.
1. Review the schedule to make the January 2009 ACME mass production possible.
(Vice President Sang-kyoo PARK)
2. ULTRA Low Cost (COAST) 1.38” model development acceleration and the
comparison of material costs and schedule between Techno Plus/ Crest (Vice President
Gil-jae PARK : organize by the morning of Sept 6 [sic])
- Essential UI development status check (Vice President DongHoon CHANG/ Vice
President Ok-hyeon KIM : the email was sent, and opinion requested.

TRANSLATION

3. Browser Performance Enhancement plans to be reviewed. (Vice President Won-shik LEE :
prepare as the October 3 Development Innovation Meeting presentation. However, advance
report is necessary)
- Benchmark the Browser Performance of our company’s handsets with NF 3.4, Opera, Teleca,
Infraware, etc. installed, against the competing company’s handsets, analyze the results, and
through Display Utilisation or Code Optmisation, seek measures for our company’s Browser to
produce a higher level of Performance even in the same Version.
4. Prepare marketing materials for Bresson (Pixon, M8800).
(Vice President Seung-hwan CHO/ Vice President Gil-jae PARK/ Vice President Yeong-hee
LEE : prepare by September 18)
5. Review and report the Camera UI improvement measures. (Vice President DongHoon
CHANG, Vice President Seung-hwan CHO/ Vice President Ok-hyeon KIM/ Vice President Heeduk KIM :
Prepare as a presentation for the October 3 Development Innovation Meeting.
However, advance report is necessary)
6. Report measures to prevent delays for domestic model projects, and report workshop
results. (Vice President Heon-bae KIM)
- Analyze the fundamental causes and report the measures that will structurally and
systematically resolve any chronic delays.
7. Review the domestic introduction of the U800 Soul Bar Gold Colour. (Vice President Heonbae KIM)
- Discuss with Product Planning and Domestic Sales.
8. Report the China-bound Omnia SRA schedule (Vice President Tae-moon ROH/ Vice
President Byeong-hwan KIM)
- PVR/LPRA on September 13 is possible, prepare to sell on the National Day [Chinese
holiday]
9. Review and report measures to reduce the GA2 thickness. (Vice President Eun-sub
HWANG)
Please note that there are other miscellaneous items for which either the report data is
already prepared or the data is separately being prepared, and that those items are not
included in this set of instructions.
Dong Jin KOH
----------------------------------------------------------------------------------------------CHANG, DONG HOON