Campbell et al v. Facebook Inc.

Filing 149

RESPONSE (re 138 MOTION to Certify Class ) Opposition to Plaintiffs Motion for Class Certification (Redacted) filed byFacebook Inc.. *** ATTACHMENTS 1, 7 LOCKED AT FILER'S REQUEST. SEE DOCUMENT 162 *** (Attachments: # 1 Declaration Declaration of Christopher Chorba In Support of Defendant Facebook, Inc.s Opposition to Plaintiffs Motion for Class Certification (Redacted), # 2 Declaration Declaration of Alex Himel In Support of Defendant Facebook, Inc.s Opposition to Plaintiffs Motion for Class Certification (Redacted), # 3 Declaration Declaration of Dan Fechete In Support of Defendant Facebook, Inc.s Opposition to Plaintiffs Motion for Class Certification (Redacted), # 4 Exhibit Expert Report of Dr. Benjamin Goldberg (Redacted), # 5 Exhibit Exhibit BBB to Expert Report of Dr. Benjamin Goldberg, # 6 Exhibit Exhibit CCC to Expert Report of Dr. Benjamin Goldberg, # 7 Exhibit Expert Report of Dr. Catherine Tucker (Redacted), # 8 Exhibit Exhibit DDD to Expert Report of Dr. Catherine Tucker, # 9 Exhibit Exhibit EEE - Expert Report of Dr. Catherine Tucker, # 10 Exhibit Exhibit FFF - Expert Report of Dr. Catherine Tucker, # 11 Exhibit Exhibit GGG - Expert Report of Dr. Catherine Tucker, # 12 Exhibit Exhibit HHH - Expert Report of Dr. Catherine Tucker, # 13 Exhibit Exhibit III - Expert Report of Dr. Catherine Tucker, # 14 Exhibit Exhibit JJJ - Expert Report of Dr. Catherine Tucker)(Chorba, Christopher) (Filed on 1/15/2016) Modified on 1/22/2016 (ewn, COURT STAFF). Modified on 1/22/2016 (vlkS, COURT STAFF).

EXHIBIT DDD

C ATHERINE T UCKER
MIT Sloan School of Management
100 Main St, E62-536
Cambridge MA 02142

Tel: [phone]
[e-mail]
http://cetucker.scripts.mit.edu

E DUCATION
Stanford University, Ph.D. in Economics (Advisor: Tim Bresnahan), 2005
Oxford University, BA in Politics, Philosophy and Economics, 1999

A PPOINTMENTS
MIT Sloan, Sloan Distinguished Professor of Management Science, September 2015 –
MIT Sloan, Chair MIT Sloan PhD Program, July 2015 –
MIT Sloan, Professor of Management Science, July 2015–
National Bureau of Economic Research (NBER), Research Associate, September 2012 –
MIT Sloan, Mark Hyman Jr. Career Development Professor (with tenure), July 2012 –
MIT Sloan, Associate Professor of Management Science, July 2011 –
National Bureau of Economic Research (NBER), Faculty Research Fellow, May 2011 –
September 2012
MIT Sloan, Douglas Drane Career Development Chair in IT and Management, July 2006 –
MIT Sloan, Assistant Professor of Marketing, July 2005 – June 2011

H ONORS

AND

AWARDS

2015

Erin Anderson Award

2014

Paul E. Green Award

2013

Teacher of the Year Award, MIT Sloan

2013

Jamieson Prize for Excellence in Teaching

2012

Garfield Economic Impact Award for Best Paper in Health Economics

2012

Nominated for Teacher of the Year award (Also in 2010 and 2009)

2011

WHITE Award for best paper in the Economics of Healthcare IT

2011

Public Utility Research Prize for the best paper in regulatory economics

2011

NSF CAREER Award

2011

MSI Young Scholar

2010

Management Science Distinguished Service Award

2004

Koret Foundation Scholar, Stanford Institute for Economic Policy Research Fellowship

2004

Fourth Annual Claire and Ralph Landau Student Working Paper prize

P UBLISHED /A CCEPTED PAPERS
1. ‘Identifying Formal and Informal Influence in Technology Adoption with Network
Externalities’, Management Science, Vol. 55 No. 12, December 2008, pp. 2024-2039
2. ‘Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records’
with Amalia Miller, Management Science (Lead Article), Vol. 55 No. 7, July 2009, pp.
1077-1093
• Republished as part of Informs ‘Healthcare in the Age of Analytics’ series
3. ‘How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the
Internet’ with Eric Anderson, Nathan Fong and Duncan Simester, Journal of
Marketing Research, Vol. 47 No. 2, April 2010, pp. 229-239
4. ‘Growing Two-sided Networks by Advertising the User Base: A Field Experiment’, with
Juanjuan Zhang, Marketing Science, Vol. 29 No. 5, September-October 2010, pp.
805-814
5. ‘Privacy Regulation and Online Advertising’ with Avi Goldfarb, Management Science,
Vol. 57 No. 1, January 2011, pp. 57-71
6. ‘Search Engine Advertising: Channel Substitution when Pricing Ads to Context’, with
Avi Goldfarb, Management Science, Vol. 57 No 3, March 2011, pp. 458-470

7. ‘Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on
Usage’ with Anja Lambrecht and Katja Seim, Marketing Science, Vol. 30 No. 2,
March-April 2011, pp. 355-36
8. ‘Advertising Bans and the Substitutability of Online and Offline Advertising’, with Avi
Goldfarb, Journal of Marketing Research (Lead Article), Vol. 48 No. 2, April 2011, pp.
207-227
9. ‘Can Healthcare Information Technology Save Babies?’ with Amalia Miller, Journal of
Political Economy, Vol. 119 No. 2, April 2011, pp. 289-324
10. ‘How Does Popularity Information Affect Choices? A Field Experiment’ with Juanjuan
Zhang, Management Science, Vol. 57 No. 5, May 2011, pp. 828-842
11. ‘Online Display Advertising: Targeting and Obtrusiveness’ with Avi Goldfarb,
Marketing Science (Lead Article and Discussion Paper), Vol. 30 No. 3, May-June 2011,
pp. 389-404
• ‘Rejoinder - Implications of "Online Display Advertising: Targeting and
Obtrusiveness’ with Avi Goldfarb, Marketing Science, Vol. 30 No. 3, May-June
2011, pp. 413-415
• Nominated for John D. C. Little Award
12. ‘Encryption and Data Security’ with Amalia Miller, Journal of Policy Analysis and
Management, Vol. 30 No. 3, Summer 2011, pp. 534-556
13. ‘Paying With Money or With Effort: Pricing When Customers Anticipate Hassle’ with
Anja Lambrecht, Journal of Marketing Research, Vol. 49 No. 1, February 2012, pp.
66-82.
14. ‘Heterogeneity and the Dynamics of Technology Adoption’ with Stephen Ryan,
Quantitative Marketing and Economics, Vol 10 No. 1, March 2012, pp 63-109
15. ‘Shifts in Privacy Concerns’, American Economic Review: Papers and Proceedings with
Avi Goldfarb, Vol. 102 No. 3, May 2012, pp. 349-53
16. ‘How does the Use of Trademarks by Intermediaries Affect Online Search?’ with Lesley
Chiou. Marketing Science, Vol 31 No. 5, September 2012, pp 819-837
17. ‘Active Social Media Management: The Case of Health Care’ with Amalia Miller.
Information Systems Research Vol. 24, No. 1, March 2013, pp. 52-70
• Republished as part of Informs ‘Healthcare in the Age of Analytics’ series

18. ‘Paywalls and the Demand for News’ with Lesley Chiou. Information Economics and
Policy Volume 25 No. 2, June 2013, pp. 61-69
19. ‘Days on Market and Home Sales’ with Juanjuan Zhang and Ting Zhu. RAND Journal
of Economics Volume 44 No. 2, pages 337-360, Summer 2013
20. ‘When Does Retargeting Work? Timing Information Specificity’ with Anja Lambrecht.
Journal of Marketing Research (Lead Article) Vol. 50 No. 5, October 2013, pp. 561-576
• Paul E. Green Award for the ‘Best article in the Journal of Marketing Research
that demonstrates the greatest potential to contribute significantly to the practice
of marketing research.’
21. ‘Health Information Exchange, System Size and Information Silos’ with Amalia Miller.
Journal of Health Economics, Vol. 33 No. 2, January 2014: pp. 28-42
22. ‘Electronic Discovery and the Adoption of Information Technology’ with Amalia Miller.
Journal of Law, Economics, & Organization (Lead Article), Vol. 30. No. 2, May 2014,
pp. 217-243
23. ‘Social Networks, Personalized Advertising, and Privacy Controls.’, Journal of
Marketing Research, Vol. 51, No. 5, October 2014, pp. 546-562.
24. ‘Trademarks, Triggers, and Online Search’ with Stefan Bechtold. Journal of Empirical
Legal Studies Vol. 11 No. 4, December 2014
25. ‘The Reach and Persuasiveness of Viral Video Ads’ Marketing Science Vol. 34, No. 2
2015 pp. 281-296
26. ‘Privacy Regulation and Market Structure’ with James Campbell and Avi Goldfarb.
Journal of Economics & Management Strategy Vol 24, No. 1, Spring 2015, pp 47-73
27. ‘Standardization and the Effectiveness of Online Advertising’ with Avi Goldfarb.
Management Science Vol 61, No. 11, 2015, pp 2707-2719
28. ‘Harbingers of Failure’ with Eric Anderson, Song Lin and Duncan Simester. Journal of
Marketing Research (Lead Article) Oct 2015, Vol. 52, No. 5, pp. 580-592.
29. ‘The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial
Activity’. Research Policy Vol 45, No. 1, February 2016, Pages 218-231

C HAPTERS

IN

E DITED V OLUMES

AND

S UMMARY P IECES

30. ‘Modeling Social Interactions: Identification, Empirical Methods and Policy
Implications’ with Wes Hartmann, Puneet Manchanda, Harikesh Nair, Matt Bothner,
Peter Dodds, David Godes and Karthik Hosanagar, Marketing Letters, Vol. 19 No. 3,
December 2008, pp. 287-304
31. ‘Search Engine Advertising - Examining a profitable side of the long tail of advertising
that is not possible under the traditional broadcast advertising model’ with Avi
Goldfarb, Communications of the ACM, Vol. 51 No. 11, November 2008, pp. 22-24
32. ‘Online Advertising’, with Avi Goldfarb, Advances in Computers, Vol. 81, March 2011,
Marvin Zelkowitz (Ed), Elsevier
33. ‘Substitution between Online and Offline Advertising Markets’, with Avi Goldfarb,
Journal of Competition Law and Economics, Vol. 7 No. 1, March 2011, pp. 37-44
34. ‘Online Advertising, Behavioral Targeting, and Privacy’, with Avi Goldfarb,
Communications of the ACM, Vol. 54 No. 5, May 2011, 25-27
35. ‘Privacy and Innovation’, Innovation Policy and the Economy, Vol. 11, 2012, Josh
Lerner and Scott Stern (Eds), NBER
36. ‘The Economics of Advertising and Privacy’, International Journal of Industrial
Organization, Vol. 30 No. 3, May 2012, pp. 326-329
37. ‘Empirical Research on the Economic Effects of Privacy Regulation’. Journal on
Telecommunications and High Technology Law, Vol. 10 No. 2, Summer 2012, pp.
265-272
38. ‘Social Networks, Advertising and Antitrust’, with Alex Marthews, George Mason Law
Review, 2012, Vol 19 No 5., pp. 1211-1227.
39. ‘Why Managing Customer Privacy Can Be an Opportunity’ with Avi Goldfarb, Spring
2013, Sloan Management Review
40. ‘The Implications of Improved Attribution and Measurability for Antitrust and Privacy
in Online Advertising Markets’, George Mason Law Review, Vol. 2 No. 2, pp. 1025-1054
(2013).
41. ‘Privacy and the Internet’ Chapter 11, Handbook of Media Economics, Forthcoming

42. ‘Field Experiments in Marketing,’ with Anja Lambrecht, Handbook of Marketing
Analytics, Forthcoming

P OLICY W RITING
43. OECD Roundtable on Privacy, Report on the ‘Economic Value of Online Information’,
December 2010
44. Written Congressional Testimony on ‘Internet Privacy: The Impact and Burden of
European Regulation,’ U.S. House Energy and Commerce Committee, September 2011

PAPERS

UNDER

R EVIEW

45. ‘How Do Restrictions on Advertising Affect Consumer Search?’ with Lesley Chiou.
Revise and resubmit at Management Science
46. ‘Digital Content Aggregation Platforms: The Case of the News Media.’ with Lesley
Chiou Revise and resubmit at RAND Journal of Economics
47. ‘Social Advertising’. Revise and resubmit at Management Science
48. ‘Patent Trolls and Technology Diffusion: The Case of Medical Imaging’ Revise and
resubmit at RAND Journal of Economics
49. ‘Should You Target Early Trend Propagators? Evidence from Twitter’ with Anja
Lambrecht and Caroline Wiertz. Revise and resubmit at Marketing Science
50. ‘Privacy Protection, Personalized Medicine and Genetic Testing’ with Amalia Miller.
Revise and resubmit at Management Science
51. ‘Government Surveillance and Internet Search Behavior’ with Alex Marthews Revise
and resubmit at Management Science
52. ‘Guns, Privacy and Crime’ with Alessandro Acquisti Revise and resubmit at
Information Systems Research
53. ‘Conducting Research with Quasi-Experiments: A Guide for Marketers’ with Avi
Goldfarb.

W ORK

IN

P ROGRESS

‘Spillovers from Product Failure’ with Amalia Miller
‘The Choice of Privacy Policy: The Case of Educational Software’ with Amalia Miller
‘Third-Party Certification: The Case of Medical Devices’ with Cristina Nistor
‘Big Bad Data: The Case of For-Profit College Advertising’ Avinash Gannamaneni and Avi
Goldfarb

I NVITED S EMINARS
Universities
1. June 2015, Marketing Group, University of Cambridge, UK
2. May 2015, Marketing Group, University of Texas at Dallas, TX
3. March 2015, Health Policy Group, Georgia State University, GA
4. March 2015, Marketing Group, University of Colorado, CO
5. February 2015, Strategy Group, University of North Carolina, NC
6. January 2015, Marketing Group, Emory University, GA
7. December 2014, OPIM, Wharton School of Management, PA
8. October 2014, Economics Department, Yale University, CT
9. September 2014, Marketing Group, Boston University, MA
10. March 2014, Technology Group, University of California at Berkeley, CA
11. January 2014, Marketing Department at Texas A&M
12. November 2013, Marketing Group, University of California at Berkeley, CA
13. October 2013, Marketing Group, Tulane University, LA
14. October 2013, Marketing Group, University of Houston, TX
15. May 2013, Tuck School of Management, Dartmouth University, NH
16. March 2013, Economics Department, University of Toulouse
17. March 2013, Marketing Group, Rotterdam University
18. March 2013, Economics Department, University of Zurich
19. March 2013, Marketing group, Georgia Tech
20. January 2013, Anderson School, UCLA
21. January 2013, Marketing Group, CMU
22. October 2012, Marketing Group, Stanford University
23. October 2012, Marketing Group, Columbia University
24. October 2012, Marketing Group, University of Texas at Austin
25. September 2012, Marketing Group, Harvard Business School
26. June 2012, Strategy Group, London Business School
27. March 2012, Marketing Group, Cornell
28. February 2012, IS Group, Indian School of Business
29. February 2012, Marketing Group, Wharton

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January 2012, Marketing Group, UCLA
November 2011, Marketing Group, University of Rochester
October 2011, Marketing Group, University of Zurich
October 2011, Department of Law and Economics, Swiss Federal Institute of Technology,
Zurich
May 2011, Marketing Group, National University of Singapore
May 2011, IS Group, National University of Singapore
May 2011, Strategy Group, LMU Munich
May 2011, Marketing Group, New York University
March 2011, Marketing Group, Florida University
February 2011, IS Group, New York University
November 2010, European School of Management and Technology
October 2010, Marketing Group, Yale University
October 2010, Networked Business Group, Harvard Business School
September 2010, TIES Group, MIT Sloan
July 2010, Department of Economics, University of Mannheim
March 2010, Marketing Group, Wharton School, University of Pennsylvania
January 2010, Marketing Group, University of Michigan
November 2009, Marketing Group, University of California at Berkeley
October 2009, Digital Business Seminar, MIT Sloan
December 2008, Marketing Group, MIT Sloan
November 2008, Marketing Group, Rady School of Business, UCSD
September 2008, Strategy Group, MIT Sloan
May 2008, Digital Strategy Group, Tuck School of Business, Dartmouth University
April 2008, Kellogg Management and Strategy Group, Northwestern University
March 2008, Marketing Group, Duke University
March 2008, Strategy Group, Chicago GSB
July 2007, Marketing Group, London Business School, London, UK
April 2007, Marketing Group, Chicago GSB
March 2007, Marketing Group, Rotman School, University of Toronto
November 2005, Economics Department, Harvard University
October 2004-February 2005 (Job Market): NYU Stern, University of Michigan,
University of Arizona, University of British Columbia, Federal Reserve Board, Federal
Reserve Bank of New York, Harvard Business School, Kellogg, MIT Sloan, Federal
Reserve Bank of Chicago, Stanford Economics Department
Other
April 2015, Federal Communications Commission
November 2014, Office of Research at the Consumer Financial Protection Bureau
April 2014, Big Data Working Group, The White House.
February 2014, Main Street Patent Coalition, Panel hosted at the Senate by Senator
Orrin Hatch
July 2013, Federal Communications Commission
August 2012, DG Competition, European Commission, Brussels
August 2012, Technology Policy Institute Conference, Aspen

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December 2011, Havas Digital, New York
June 2011, Eneca
September 2010, Federal Trade Commission
September 2010, Google European Public Policy Unit, Paris
July 2009, Information Technology and Innovation Foundation, Washington DC

P RESENTATIONS

OF

R ESEARCH

AT

C ONFERENCES

1. July 2015, NBER Law and Economics (co-author presented), Cambridge, MA
2. July 2015, NBER Economics of Digitization, Cambridge, MA
3. June 2015, ‘The Future of Research in the Digital Society’, French Ministry of Culture
˘¸
and Communication âAS Toulouse School of Economics, Paris, France
4. June 2015, Marketing Science, Baltimore, MD
5. June 2015, Doctoral Consortium, Baltimore, MD
6. March 2015, IP Leadership Conference, Washington, DC
7. February 2015, Patents in Theory and Practice, Washington, DC
8. June 2014, Marketing Science, Atlanta, GA
9. May 2014, Boston College Social Media Workshop, Boston, MA
10. January 2014, American Economic Association Meetings
11. July 2013, Marketing Science, Istanbul, Turkey
12. June 2013, Searle Center Conference on Internet Search and Innovation, Chicago, IL
13. April 2013, Brown University Mini-Networks Conference
14. February 2013, WSDM 2013 Conference (Keynote Speaker), Rome, Italy
15. January 2013, American Economic Association Meetings, San Diego, CA (Co-author
presented)
16. December 2012, New York Computer Science and Economics Day
17. November 2012, Search and Competition Conference, Melbourne Australia
18. October 2012, Economics of Personal Data, (Keynote Speaker), Amsterdam
19. August 2012, Amsterdam Symposium on Behavioral and Experimental Economics
20. July 2012, Fudan University Marketing Research Symposium, China
21. June 2012, Searle Center Conference on Internet Search and Innovation, Chicago, IL
22. June 2012, Innovation, Intellectual Property and Competition Policy Conference, Tilburg,
Netherlands
23. June 2012, Marketing Science, Boston, MA
24. June 2012, Social Media and Business Transformation, Baltimore, MD
25. May 2012, The Law and Economics of Search Engines and Online Advertising, George
Mason University, Arlington, VA
26. February 2012, NBER Economics of Digitization (co-author presented), Cambridge, MA
27. January 2012, Symposium on Antitrust and High-Tech Industries, George Mason
University, VA
28. January 2012, Patents, Standards and Innovation, Tucson, AZ
29. January 2012, Econometric Society Meetings, Chicago, IL
30. January 2012, AEA Meetings (2 papers), Chicago, IL

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December 2011, Economics of Privacy Workshop, Boulder, CO
November 2011, Economics and Computation Day, Cambridge, MA
November 2011, HBS Strategy Research Conference, Boston, MA
November 2011, The Law and Economics of Internet Search and Online Advertising
Roundtable, George Mason University, Arlington, VA
November 2011, Patents Statistics for Decision Makers, Alexandria, VA
October 2011, Workshop on Health IT and Economics, Washington, DC
October 2011, Innovation, Organizations and Society, University of Chicago, IL
October 2011, Direct Marketing Research Summit, Boston, MA
September 2011, Invited Session ‘Economics and Marketing’, EARIE, Stockholm, Sweden.
July 2011, NBER Economics of Digitization, Cambridge, MA
July 2011, SICS, Berkeley, CA
June 2011, The Law and Economics of Search Engines and Online Advertising, George
Mason University, Arlington, VA
June 2011, Workshop on the Economics on Information Security, Washington, DC
June 2011, Marketing Science (3 papers), Houston, TX
June 2011, Searle Center Conference on Internet Search and Innovation, Chicago, IL
May 2011, Boston College Social Media Workshop, Boston, MA
May 2011, Technology Pricing Forum, Boston, MA
April 2011, NBER Innovation Policy and the Economy, Washington, DC
April 2011, International Industrial Organization Conference (3 papers), Boston, MA
March 2011, Technology Policy Institute, Washington, DC
February 2011, NBER Economics of Digitization (co-author presented), Palo Alto, CA
January 2011, Sixth bi-annual Conference on The Economics of Intellectual Property,
Software and the Internet (2 papers, plenary speaker), Toulouse, France
January 2011, MSI Young Scholars Conference, Park City, UT
December 2010, Workshop on Information Systems and Economics, Washington
University of St. Louis (co-author presented), St. Louis, MO
December 2010, OECD Economics of Privacy Roundtable, Paris, France
November 2010, Net Institute Conference, New York, NY
October 2010, Workshop on Media Economics and Public Policy (co-author presented),
New York, NY
October 2010, Workshop on Health IT and Economics, Washington, DC
September 2010, ITIF and CAGW Privacy Working Group Meetings, Washington, DC
September 2010, Medical Malpractice Conference, Mohegan, CT
September 2010, Search and Web Advertising Strategies and Their Impacts on Consumer
Workshop, Paris, France
July 2010, NBER Meetings (IT), Cambridge, MA
July 2010, NBER Meetings (Healthcare and IT), Cambridge, MA
July 2010, SICS, Berkeley, CA
July 2010, Keynote Speaker, 8th ZEW Conference on the Economics of Information and
Communication Technologies, Mannheim, Germany
June 2010, American Society of Health Economists Conference, Cornell, NY
June 2010, Marketing Science (2 papers), Koeln, Germany
June 2010, Workshop on the Economics of Information Security (2 papers), Harvard, MA

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January 2010, AEA Meetings, Atlanta, GA
December 2009, Workshop on Information Systems and Economics, Scottsdale, AZ
November 2009, WPP/Google Marketing Awards, Cambridge, MA
July 2009, NBER meetings (IT), Cambridge, MA
June 2009, IHIF Debate on Privacy, Washington, DC
June 2009, Marketing Science, Ann Arbor, MI
April 2009, International Industrial Organization Conference, Boston, MA
January 2009, Information Security Best Practices Conference, Philadelphia, PA
January 2009, Modeling Social Network Data Conference, Philadelphia, PA
July 2008, NBER Meetings (Productivity), Cambridge, MA
July 2008, SICS, Berkeley, CA
July 2008, Fourth Workshop on Ad Auctions, Chicago, MA
June 2008, Marketing Science, Vancouver, BC
May 2008, International Industrial Organization Conference, Richmond, VA
April 2008, Net Institute Conference, New York, NY
November 2007, NBER Health Meetings (Co-author presented), Boston, MA
July 2007, SICS, Berkeley, CA
June 2007, Workshop on the Economics of Information Security, Pittsburgh
June 2007, Choice Symposium, Philadelphia, PA
May 2007, eCommerce Research Symposium, Stamford, CT
April 2007, Net Institute Conference, New York, NY
April 2007, International Industrial Organization Conference, Savannah, GA
March 2007, Health Economics Conference, Tucson, AZ
February 2007, NBER Winter Meetings, Palo Alto, CA
January 2007, Economics of the Software and Internet Industries (2 Papers), Toulouse,
France
October 2006, QME Conference, Stanford University, CA
June 2006, Marketing Science, Pittsburgh, PA
April 2006, International Industrial Organization Conference, Boston, MA
October 2005, NEMC Conference, Boston, MA
October 2005, TPRC Conference, Washington, DC
June 2005, CRES Industrial Organization Conference, Washington University in St.
Louis, MO
July 2002, Payment Systems Conference, IDEI, Toulouse, France

G RANTS
2013
2012
2011
2011
2011
2011
2011
2011
2010
2010
2009
2009
2009
2008
2007
2006

MSI research grant 4-1840
Google Australia
Tilburg Law and Economics Center (TILEC) IIPC grant
Google Grant
Junior Faculty Research Assistance Program
Net Institute Grant
NBER Digitization Grant
NSF CAREER Award
Time-Warner Research Program on Digital Communications
Net Institute Grant
Net Institute Grant
The James H. Ferry, Jr. Fund for Innovation in Research
Education
Google/WPP Grant
Net Institute Grant
Net Institute Grant
Net Institute Grant

$10,200
$50,000
$21,000
$50,000
$30,000
$6,000
$20,000
$502,000
$20,000
$6,000
$6,000
$50,000
$55,000
$15,000
$8,000
$8,000

P ROFESSIONAL S ERVICE
• Associate Editor: Management Science, International Journal of Research in Marketing
• Associate Editor: Information Systems Research, Special Issue on Social Media and
Business Transformation
• Departmental Editor: Quantitative Marketing and Economics
• Editor: Journal of Network Economics
• Editor: The Economics of the Internet, Palgrave Dictionary of Economics
• Co-Editor: NBER: The Economics of Digitization - An Agenda
• Co-Editor: Information Economics and Policy, Special Issue on Economics of Digital
Media Markets
• Editorial Review Board: Journal of Marketing, Journal of Marketing Research,
Marketing Science, ISR Special Issue on Managing Digital Vulnerabilities
• Advisory Board: Future of Privacy Forum
• Conference Program Committees
– 2015 Scientific Committee: Competition, Standardization and Innovation
– 2015 Scientific Committee: Intellectual Property Statistics for Decision Makers
– 2015 Associate Editor: ICIS 2015, Healthcare track
– 2015 Scientific Committee: European Association for Research in Industrial Economics
– 2015 Program Committee: ACM Conference on Economics and Computation
– 2015 Program Committee: Workshop on the Economics of Information Security
– 2015 Chief-Organizer: Quantitative Marketing and Economics Conference

– 2015 Scientific Committee: ZEW Conference on the Economics of Information and
Communication Technologies
– 2014 Scientific Committee: European Association for Research in Industrial Economics
– 2014 Scientific Committee: Conference on the Economics of Information and
Communication Technologies
– 2014 Program Committee: International Conference on Big Data and Analytics in
Healthcare
– 2013 Program Committee: Quantitative Marketing and Economics
– 2013 Scientific Committee: European Association for Research in Industrial Economics
Conference
– 2013 Scientific Committee: Conference on the Economics of Information and
Communication Technologies
– 2013 Program Committee: Workshop on the Economics of Information Security
– 2013 Associate Editor of Personal Data Markets Track: ECIS 2013
– 2012 Program Committee: European Association for Research in Industrial Economics
Conference
– 2012 Program Committee (Conference Organizer) NBER: The Economics of Digitization
Pre-Conference, June 2012
– 2012 Scientific Committee: Conference on the Economics of Information and
Communication Technologies
– 2012 Senior Program Committee: 13th ACM Conference on Electronic Commerce
– 2012 Program Committee: Workshop on the Economics of Information Security
– 2011 Scientific Committee: European Association for Research in Industrial Economics
Conference
– 2011 Scientific Committee: Conference on the Economics of Information and
Communication Technologies
– 2011 Program Committee: Ad Auctions Workshop
– 2011 Program Committee: Workshop on the Economics of Information Security
– 2010 Program Committee: Workshop on IT and Economic Growth
– 2010 Program Committee: Conference on Health IT and Economics
– 2010 Program Committee: Workshop on the Economics of Information Security
– 2009 Program Committee: Workshop on the Economics of Information Security
– 2008 Program Committee: Workshop on the Economics of Information Security
– 2008 Program Committee: Ad Auctions Workshop

MIT S ERVICE
-

2015 EMBA Committee
2014 MIT Sloan Gender Equity Committee
2013-2014 Group Head, Marketing Group
2013-2014 Chair, Marketing Faculty Search Committee
2013-2014 MIT Committee on Undergraduate Admissions and Financial Aid
2011 North East Marketing Conference Coordinator

- 2011 MIT Sloan Marketing Conference, Panel Moderator
- 2011 Sloan Women in Management Conference, Panel Moderator
- 2005, 2008, 2012 Marketing Faculty Search Committee

A DVISING
•
•
•
•
•

2014:
2012:
2010:
2008:
2007:

Abhishek Nagaraj, PhD Thesis advisor
Cristina Nistor, PhD Thesis advisor
Katherine Molina, Masters Thesis
Dinesh Shenoy, Masters Thesis
James Kelm, Masters Thesis

E XPERT A DVICE
• Cleary Gottlieb Steen & Hamilton LLP: Deposed and testified as Expert Witness in
Bankruptcy Proceedings
• Gibson Dunn: Deposed as Expert Witness in Civil Litigation Proceedings.

T EACHING
-

15.818, Pricing (MBA Elective) 200615.732, Marketing Management for Senior Executives 201215.s07, Pricing (EMBA Elective) 201215.838, Doctoral Seminar, Spring 2006, Fall 2007, Fall 2013
Guest Lecturer: HST.936: Health information systems to improve quality of care in
resource-poor settings, 2014
Executive Education: Strategic Marketing for the Technical Executive, 2012Executive Education: Systematic Innovation of Products, Processes, and Services, 2013Executive Education: Platform Strategy: Building and Thriving in a Vibrant Ecosystem,
2014Executive Education: Global Executive Academy (multi-language), 2013Executive Education: Entrepreneurship Development Program, 2012-