Farrell v. Schoemaker

Filing 3

SUPPLEMENT regarding Complaint 1 by Attorney J. Scott Paul on behalf of Plaintiff Keyen Farrell. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G)(Paul, J.)

From: Keyen Farrell -(keyen.farrell~iimaii.com;: Date: Tue, Mar 31, 2009 at 1:59 PM Subject: Re: Shoemoney Trademark --- Cease and Desist and Demand Letter
To: "COOPER, PATRICK" -(PCOOPER~fraserstryker.com; .

Patrick,

The ad you cited only contained the shoemoney name because it is a keyword insertion ad that inserts any query into the headline.

Shoemoney is completely unimportnt to our keyword strategy. The keyword was received in a tens of thousands of keyword dump - it is one of keywords we bid on. In fact it does not generate revenue for us.
That said, we've removed all keywords related to your trademark. This means that no ads wil
show on the query.

On Mar 31, 2009, at 11 :49 AM, "COOPER, PATRICK" -(PCOOPER~FraserStryker.com;:
wrote:
Mr. Farrell -

Please see attached letter.
Patrick S. Cooper
Fraser Stryker pc LLO

500 Energy Plaza 409 South 1 ih Street
Omaha, NE 68102

Direct Dial 402.978.5376 Fax [phone] pcoopert.fraserstrvker. com

~~
'c" o

EXHIBIT

ia
::