Farrell v. Schoemaker

Filing 3

SUPPLEMENT regarding Complaint 1 by Attorney J. Scott Paul on behalf of Plaintiff Keyen Farrell. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G)(Paul, J.)

Joogle Finds No Data Misuse In Shoemoney Trademark Case

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In Shoemoney Trademark Case
May 18,2009 at 5:59pm ET by Danny Sullvan
Earlier this month, my Why Hasn't Google Cleared. Fired Or Susnended Accused AdWords Employee? article asked why Google hadn't yet publicly commented about accusations that one of their employees may have abused the
AdWords system for his own benefit. Now the company is speaking up - and saying it has found no wrongdoing.

Google's sent me this statement:

The privacy and security of our users and advertisers' account information is a top priority for us, and our internal policies prohibit any use of non-public advertiser data for personal gain. After a thorough investigation, we found no indication that any employee purposefully tampered with or circumvented any of those policies, processes or procedures, including our trademark fitering process. Due to an unelated human error, however, some ads with the "Shoemoney" trademark in the text were unintentionally allowed to run. The error has since been corrected, and the ads ran only for a short time.
Talking with the company a bit further, it stressed that the human error was on the part of another AdWords employee, not Keyen Farrell, who is the defendant in the case Jeremy "ShoeMoney" Schoemaker has filed involving the use of his trademarks in AdWords copy.

Taking over a month to investigate the situation and make this needed comment stil seems a long time, but at least we got there in the end.

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Google Finds No Data Misuse In Shoemoney Trademark Case Page 2 of?
Meanwhile, Schoemaker informs us today that that the defense has withdraw its motion for dismissal, so the case wil stay in Nebraska and move into the discovery process.

Dany Sullvan is editor-in-chief of Search Engine Land. He's a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land's SMX: Search
M._...r.k..e..t..i..n..g....Exno conference series maintains a personal blog called J2~gglç and can be followed on Twitter hçr~. ._... a.. ... ... ... ... .. . .._.____._~__..mmmm.___m._m......-.mm.......mm.. ..........._m..._.._._,

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ONE COMMENT ON Goo Ie Finds No Data Misuse In Shoemone Trademark Case

davethetruth, M~yJ8th.2QQ9at9:1JnmEI:
Wow, big surrise that Google wasn't able to find any ilegal activity. Kind of

reminds me of all the times they haven't been able to find any CLICK FRAUD, price gouging or unfair business practices loll
Got to love when the corporate monster shows its teeth!

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ì-oogle Finds No Data Misuse In Shoemoney Trademark Case

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Google Finds No Data Misuse In Shoemoney Trademark Case

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~ 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.

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