Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 379

DECLARATION of MICHAEL RUBIN in Support re: 177 MOTION for Summary Judgment Regarding Applicability of the DMCA and on Plaintiffs' Inducement Claims.. Document filed by Youtube, Inc., Youtube, LLC, Google, Inc.. (Attachments: # 1 Exhibit 16 - 17, # 2 Exhibit 18 - 26, # 3 Exhibit 27 - 30, # 4 Exhibit 31 - 42, # 5 Exhibit 43 - 44, # 6 Exhibit 45 - 71)(Schapiro, Andrew)

Rubin Reply Exhibit 31

Rubin Reply Exhibit 32

Video ID V i d e o Ti tl e Le n g th ( Se c o n d s) D ate V id e o U p lo ad e d Yo u Tu b e A c c o u n t U se r n a m e D a te Yo u Tu b e A c c o u n t C r e ate d Sig n u p E m ail Sig n u p I P

ltXNBOTmZE4 Donald Trump vs. Rasputia 53 1/31/2007 parkmyvibe 10/13/2006 [e-mail] 63.138.106.242

Rubin Reply Exhibit 33

Rubin Reply Exhibit 34

Video ID V i d e o Ti tl e Le n g th ( Se c o n d s) D ate V id e o U p lo ad e d Yo u Tu b e A c c o u n t U se r n a m e D a te Yo u Tu b e A c c o u n t C r e ate d Sig n u p E m ail Sig n u p I P

32pbKQAaFl0 gonna make you sweat 48 10/5/2006 thatisalsofunny 9/29/2006 [e-mail] 63.138.106.242

Rubin Reply Exhibit 35

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Project Run Dates: 311-6116

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ICED Media abletosecure was Nacho content a total 126 different during 14weeks theproject. Libre on of sites the on There a goodmixof was
confessionals, trailers, movie clips, photos, soundboards, interviews and more on a variety of sites from entertainment to video game, viral video, music, Latino, comedy, community,toy, wrestling, lifestyle, celebrity, blogs and boards.

The success of this campaignis rootedin the contentthat we were able to provideto such a widearray of sites and blogs. The contentwas compelling and funnythroughoutthe campaign,and receiveda tremendousresponse fromthe onlinecommunity. This, combinedwithour abilityto adapt to the everchanginglandscape of interactive media, resulted in a highlysuccessfulcampaign. We feel stronglythat this multifaceted campaignhas helped to create
the buzz online that Nacho Libre has something for everyone.

Highlights ourcampaign from Include contests sitessuchas Ticketmaster, 35 with CitySearch, LiveDaily, Spin, Zap2lt, CCS, TeenHollywood, Aced,
Shakefire,HipOnline, Hybrid, AndPop,CelebrityCaf~,Entertainment World,Kiwibox, Stuff,Hoopshypeand others. Our SyndicatedBlogContest was
featured on 8 sites as well.

Interview contentgraced homepagesof Shakefire,Entertainment World,Built-Eye, HipOnline, YouTube FHM. and
Confessionals and other Nacho Libre video clips and trailers have been seen on over 100 sites we've worked with. Sites range from Pariguayo to
Goldenfiddle, Joystiq, Keep Me Busy, Kotaku, From Parts Unknown,A Socialite's Life, Fixins, Inside Pulse and others. We also created viral tools such as the Nacho Libre Soundboard and various photoshopped Nacho images for messageboard posting.

The Nacho Libra Myspace page has over 13,500 friends: htto:~www. mvseace.comlnacholikre
Nacho Libre's Myspace Sightings page has over 1.000 friends as well: httn:l/www.mvst>ace.comlnacholikre siahtinas

Our MySpace grassroots campaign was able to utilize the enthusiasm of fans worldwide and continue to create buzz for the filmwith a number of promotions we ran. The Cinco de Mayo program had the greatest response with hundreds of Nacho Libre images placed on comments sections of our friends and friends of friends. Weekly confessional propagation missions helped get the word out about the film early with a combined 500 placements.
The team continues to be active and we receive emails and comments everyday. Clips uploaded to YouTube, Bolt, YourFileHost and Del.icio.us were viewed a combined 100,000 times over the course of the campaign.

Our strategically placed message board posts continued to generate conversation. There were Nacho related WWE talk, photoshopped images posted
and general movie talk prompting some good conversations.

!C:EC, I~ledia: Nacho Libre Online Carr·,Cajgn

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- Nacho LibrePSP downloadabletrailerfeatured on home page
- Feature included photo, official site link and YouTube link

- Site featured XboxGame WithFame video and photos

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Rubin Reply Exhibit 36

Rubin Reply Exhibit 37

Rubin Reply Exhibit 38

Accounts for which a review of the discovery produced in this action reveals no evidence that it was the subject of communications between Viacom and a YouTube employee in which Viacom's affiliation with the account was referenced Account Name
114th alexmtransformers BAAFamily BroadwayJoe

Videos Uploaded
0 4 3 26

Evidence Showing Connection to Viacom
Rubin Reply Ex. 40 Rubin Opening Ex. 126; Rubin Reply Ex. 41 Rubin Reply Ex. 42; Rubin Reply Ex. 43

Rubin Opening Exs. 87 (Response to RFA 32), 96; Rubin Reply Ex. 19

BroadwayJoe415 damonjohnson demansr

5 82 3

Rubin Opening Exs. 87 (Response to RFA 33), 96; Rubin Reply Exs. 17, 44 Rubin Opening Exs. 86, 87 (Response to RFA 68); Rubin Reply Ex. 28 Rubin Opening Exs. 87 (Response to RFA 61), 88; Rubin Reply Ex. 45 Rubin Opening Exs. 87 (Response to RFA 37), 96; Rubin Reply Ex. 46 Rubin Opening Exs. 112, 113 Rubin Opening Exs. 102, 103; Rubin Reply Ex. 47; Rubin Opening Ex. 96; Rubin Reply Ex. 48 Rubin Opening Exs. 31, 87 (Response to RFA 66), 107 Rubin Opening Ex. 86, 87 (Response to RFA 64); Rubin Reply Ex. 28 Rubin Opening Exs. 86, 87 (Response to RFA 69); Rubin Reply Ex. 28 Rubin Opening Exs. 87 (Response to RFA 43), 108, 109; Rubin Reply Ex. 49 Rubin Opening Exs. 102, 104; Rubin Reply Ex. 50 Rubin Opening Ex. 126

FiveChemical funfunfunnyvideo

3 1

Globe427 gooddrugy gossipgirl40

3 2 7

isitfridayyet

30

jerseymouth1

8

keithhn

120

Live2rhyme88 markblu22

2 2

Account Name

Videos Uploaded

Evidence Showing Connection to Viacom

MrTsNumberOneFan NMarketing ParkMyVibe PinkStrawberry PinkStrawberry1 reaction2006 strangewildernessuk StuntManForever

13 25 3 0 3 7 20 25

Rubin Opening Ex. 86; Rubin Reply Exs.51, 52 Rubin Opening Ex. 87 (Response to RFA 56) Rubin Opening Exs. 87 (Response to RFA 36), 96; Rubin Reply Ex. 53 Rubin Opening Exs. 87 (Response to RFA 34), 96 Rubin Opening Exs. 87 (Response to RFA 35), 96 Rubin Opening Exs. 86, 87 (Response to RFA 62); Rubin Reply Exs. 28, 54 Rubin Opening Ex2. 87 (Response to RFA 39), 114 Rubin Reply Exs. 55-58 Rubin Opening Exs. 87 (Response to RFA 30), 96, 115; Rubin Reply Ex.34 Rubin Opening Exs. 87 (Response to RFA 31), 96 Rubin Opening Ex. 105; Rubin Reply Ex. 59 Rubin Opening Ex. 96; Rubin Reply Ex. 62 Rubin Opening Ex. 87 (Response to RFA 88)

thatisalsofunny thatsnotfunny the110th ultrasloppyjoe waytobluefrance Total Videos Uploaded

7 0 0 1 66 471

-2-

Rubin Reply Exhibit 39

Accounts for which Viacom contacted YouTube after having mistakenly taken down videos it had authorized to be uploaded to those accounts Evidence Showing Connection to Viacom
Ostrow Opening Dec. ¶2-6; Rubin Reply Ex. 15 Rubin Opening Ex. 87 (Response to RFA 105); Rubin Opening Ex. 49; Rubin Opening Ex. 50; Rubin Reply Ex. 60 Rubin Opening Ex. 87 (Response to RFA 67); Rubin Opening Ex. 31; Rubin Reply Ex. 20; Rubin Reply Ex. 25; Rubin Reply Ex. 22; Rubin Reply Ex. 23; Rubin Reply Ex. 24

Account Name

Videos Uploaded

Evidence of Mistaken Takedown

BrienTA

231

Rubin Reply Ex. 63

bullrunvideo

179

Rubin Opening Ex. 50

fanscapevideos

1142

Rubin Reply Ex. 64; Rubin Reply Ex. 21

FanscapeVideos4U

38

Rubin Opening Ex. 31; Rubin Reply Ex. 26; Rubin Opening Ex. 116 Rubin Reply Ex. 66; Rubin Reply Ex. 67 Rubin Reply Ex. 87 (Response to RFA 87); Rubin Reply Ex. 10 Rubin Opening Ex. 46; Rubin Opening Ex. 47; Rubin Opening Ex. 48

Rubin Reply Ex. 65

HGiantVid

58

Rubin Reply Ex. 68

tastefullymine

14

Rubin Reply Ex. 10

Tesderiw

5

Rubin Opening Ex. 47

Account Name

Videos Uploaded

Evidence Showing Connection to Viacom
Rubin Opening Ex. 87 (Response to RFA 29); Rubin Opening Ex. 115; Rubin Reply Ex. 35

Evidence of Mistaken Takedown

thatsfunny

158

Rubin Reply Ex. 69

TheFilmFactoryUK

25

Rubin Opening Ex. 125 Rubin Opening Ex. 87 (Response to RFA 85); Rubin Reply Ex. 36

Rubin Reply Ex. 70

waytblue

109

Rubin Reply Ex. 36

zachbraffdotcom Total Videos Uploaded

15 1974

Rubin Opening Ex. 99; Rubin Opening Ex. 100

Rubin Reply Ex. 71

-2-

Rubin Reply Exhibit 40

Subject:
From:
To: Cc:

YouTube SoundOff

Tipton, Kristina - Paramount oeEX:/O=VIACOM/OU=PARAMOUNT/CN=
RECIPIENTS/CN = TIPTON KR~

Wahtera, Megan - Paramount, Simard, Stephanie - Paramount
Bordo, Sara - Paramount, Griswold, Kristina - Paramount Mon, 26 Feb 2007 17:12:08 +0000

Date:

Hi Megan and Steph,

We were finally able to acquire http:/iyoutube,com/soundoff. YouTube had to help since there was a
user that already had the name soundoff, but now we should be all set. We also have

youtube,com/114th. Can we meet for a few minutes today to discuss how we should start populating
the profile? Also, YouTube says that we won't be able to make youtube,com/soundoff our group URL. We're still going back and forth with them trying to figure out a way around, but just wanted to let you

know this may be an issue.
Here's our log-in:

Email Account:[e-mail]

password:_
Username: Soundoff

password_
Group URL: N/A

Let me know when you'd like to discuss. Thanks!

Kristina Tipton
Paramount Pictures

Interactive Coordinator, Promotions & Publicity

323-956-8453

Highly Confidential

VIA 1 0483944

Rubin Reply Exhibit 41

Video ID Vid eo T it le L e ng t h (S e c o nd s ) Dat e V i d e o U p l o ad e d Y o uT ub e A c c o unt U s e r na m e D a t e Y o uT ub e A c c o unt C r e a t e d S i g nup E m a i l S i g nup I P Vid eo ID Vid eo T it le L e ng t h (S e c o nd s ) Dat e V i d e o U p l o ad e d Y o uT ub e A c c o unt U s e r na m e D a t e Y o uT ub e A c c o unt C r e a t e d S i g nup E m a i l S i g nup I P Vid eo ID Vid eo T it le L e ng t h (S e c o nd s ) Dat e V i d e o U p l o ad e d Y o uT ub e A c c o unt U s e r na m e D a t e Y o uT ub e A c c o unt C r e a t e d S i g nup E m a i l S i g nup I P

axZWLhPp4tA transformers 11 3/21/2007 alexmtransformers 3/21/2007 [e-mail] 189.179.10.42 JW69bIuAsNo transformers 11 3/21/2007 alexmtransformers 3/21/2007 [e-mail] 189.179.10.42 B4QmFL_hArI transformers 11 3/21/2007 alexmtransformers 3/21/2007 [e-mail] 189.179.10.42

Rubin Reply Exhibit 42