Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 379

DECLARATION of MICHAEL RUBIN in Support re: 177 MOTION for Summary Judgment Regarding Applicability of the DMCA and on Plaintiffs' Inducement Claims.. Document filed by Youtube, Inc., Youtube, LLC, Google, Inc.. (Attachments: # 1 Exhibit 16 - 17, # 2 Exhibit 18 - 26, # 3 Exhibit 27 - 30, # 4 Exhibit 31 - 42, # 5 Exhibit 43 - 44, # 6 Exhibit 45 - 71)(Schapiro, Andrew)

Rubin Reply Exhibit 43

YouTube - Backyardigans Live! USA

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Backyardigans Live! USA
BAAFamily 2 videos
The Theme Song For The Backyardigans 16,457,394 views
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Backyardigans
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Backyardigans - Orange County Performing Arts C...
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Backyardigans Live
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Backyardigans Live Show: Austin Solo
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The Backyardigans
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BAAFamily -- April 16, 2008 -- Nick Jr's backyard friends, The Backyardigans, com e to life for preschoolers in their brand-new live show, The Backyardigans Live! Tale of the Mighty Knights! Join K nights Uniqua and Tyrone as they embark on a quest to protect King Pablo's unpredictable egg. Along the way, Grabbing Goblin Austin and Flighty Fairy Tasha join the medieval mayhem as the runaway egg hatches feet and makes an unexpected dash all the way up to Dragon Mountain! The Backyardigans will need the audience's help to face a mighty dragon and return the egg to the king. The Backyardigans Live! will have the entire family singing, dancing and laughing along to songs of courage, friendship and the power of imagination. view s

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http://www.youtube.com/watch?v=SqNAhB5B6-Q

6/3/2010

Rubin Reply Exhibit 44

From: Date: To:

Scott Hurwitz [e-mail]::

Thu, 01 Feb 2007 21:48:18 -0500
"Teifeld, Tamar" [e-mail]::, 'Tipton, Kristina" ..Kristina- [e-mail]:., "Bryan_Warman@ paramount.com" ..Bryan_ [e-mail]::,
"

Cc:

Jim VanBlaricum [e-mail]::, Sherman Hall ..sherman@ icedmedia.com:., "[e-mail]" [e-mail]:.,
Bahiyah Stewart [e-mail]:., Omar Ells --omar@

icedmedia.com:.
Subject: ICED Media: Norbit Update 2/1
Norbit - Online Campaign 2/1/07
53 different sites are now featuring Norbit content we've serviced.

Attached is a spreadsheet with direct uris and # of clicks for the various viral clips that have been uploaded. The report below includes screen shots and uris from all the coverage thus far.
This week, we added the "Talking Dog," 'Trump vs Rasputia," "Meet Rasputia" and "Don't Adjust My Seat" clips to various sites. The 4 exclusive clips have now been serviced and should all be up by tomorrow. Blackfim already has theirs up. Prize pack contests are slated to start going live on Monday as well as the E-card syndicated contest.

The gag reel, trailer and 4 other Norbit clips have over 230,000 combined views.

We've passed along a lot of press requests that have not yet been fulfilled. Please let us know what interview opportunities we'll be able to facilitate. We have a lot of sites waiting on this.
Our (celebrity/entertainment) blog contest with the E-card launches this week. We're setting up a contest page where entrants can create their own Norbit e-card, putting their faces into stil images from the movie (there are 6 different ecard templates) After they've sent the card to their friends, they'll send us the URL of the card along with their info and the site where they saw the contest. We'll put their image into a gallery on the contest page. We'll select one winner at random, who

wil win a "Dinner and a Movie Date" package (basically a $200 Visa gift card for them to use for a nice dinner and
movie)
http:/licedmedia.com/contests/norbit/frameset.htm .. http://iced med i a.co m/conte sts/no rbit/fram e s et. htm:. ..http ://

icedmedia.com/contests/norbit/rameset.htm::
NEW/LIVE FEATURES
College Club

http://ww.collegeclub.com http://ww.collegeclu b.com/entertainm ent/ ..http://www.collegeclub.com/e ntertain ment/::
Homepage flash window promoted clips and gag reel
Black Film
http://blackfilm.com/20070126/ ..http://blackfim.com/20070126/:.

"Norbit" Exclusive Clip and E-Card featured on the hompage.
Ja Live

http://W .jalive .com.l ..http://W.jalive.com .l:.
(75K unique visitors per month) "Norbit" Homepage Trailer Feature.

Bumpshack

HIGHLY CONFIDENTIAL

VIA 00345832

http://W.bumpshack.com ..http://ww. bum pshack.com/:.
http://bumpshack.com/?p=220S ..http://bumpshack.com(?p=2 2 05:. ..http://bumpshack.com/?p=220S:' 300,000 unique readers per month "Don't Adjust My Seat" clip and Rasputia stil image featured on home page of entertainment/news blog
Pop Star Plus

http://ww.popstarsplus.com/ ..http://ww .popstarsplus.com/;: http://W.popstarsplus.com/movies_n_norbit.htm
(200k monthly uniques.)
"Norbit" Movie Page Created w/ Trailer, Stills, Gag Reel, and E-Card.
Crave Online

http://W.craveonline.com ..http://W.craveonline.com/:.
http://craveonline.com/Videos/0000362 4/norbit.html ..http://craveonline.com/Videos/OOOO 362 4/norbit. html;: ..http://

craveonline.com/videos/00003624/norbit.html:.
3,000,000 unique readers per month Norbit trailer linked on home page of entertainment/fim site
Can Mag

http://W.canmag.com ..http://ww.canmag.com/;:
http://canmag.com/trailerlist.php ..http://can mag .com/trailerlist.php;: ..http://canmag.com/trailerlist.php;: 150,000 unique readers per month "Don't Adjust My Seat" clip linked on home page "Movie Trailers" section "Meet Rasputia" clip linked from main Movie Trailers page

Fatlace

http://ww.fatlace.com ..http://W.fatlace.com/;: /
http://W.fatlace.com/lacedup/ ..http://W.fatlace.com/lacedup/:.
http://ww.fatlace.com/lacedup/2007/01/2 S/norbit -starring-eddie-murphy-thandie-newton/ ..http://W .fatlace.com/

laced up/2 007/0 1/2 S/norbit-starring-eddie-mu rphy-thandie-newton/;: (WOK Unique visitors per month) Norbit Gag Reel, film info featured on Laced Up blog page.
Urban Bridgez

http://W.urbanbridgez.com ..http:/lWw.urbanbridgez.com/;: / http://W.urbanbridgez.com/site/tveel.htm ..http:/ /W.urbanbridgez.com/site/tveel.htm:. ..http://

ww.urbanbridgez.com/siteltreel.htm:.
(1.1 Million unique visitors per month)

Norbit featured on front page of site, Film/T page.
Feature includes trailer, gag reel, ecard, pies and synopsis

Urban Magazine http://W.urbanmagazine.net ..http:/ /W.urbanmagazine.net/:.
(lOOK Unique visitors per month) Norbit trailer plays immediately upon homepage load.
Pop Stars Plus

http://W.popstarsplus.com ..http://W.popstarsplus.com/:./
http://ww.popstarsplus.com/movies_n_norbit.htm ..http://W.popstarsplus.com/movies_n_norbit.htm:. ..http:// www.popstarsplus.com/movieLn_norbit.htm;: http://W.popstarsplus.com/actors_eddiemurphy.htm ..http://W.popstarsplus.com/actors_eddiemurphy.htm;:

..http://W.popstarsplus.com/actors_eddiemurphy.htm;:
(500K Unique visitors per month)
Norbit trailer added to Movies page, Eddie Murphy celeb profie.
Rap Up

http://ww.rap-up.com ..http://W.rap-up.com/:. /

HIGHLY CONFIDENTIAL

VIA 00345833

http://W.rap-up.com/index.php(?p=1228 -(http://W.rap-up.comlindex.php/?p=12 2 8:. -(http://W.rap-up.com/ index.php/?p=1228:.
(200K Unique visitors per month)
Norbit trailer, film info added to front page of site.
Rebel Vision

http://ww.rebelvision.net -(http://W.rebelvision.net/;: / http://W . rebe Ivision.net/norbit. html -(http://W .rebelvision. net/norbit. html:. -(http://W.rebelvision.net/
norbit.html:. (WOK Unique visitors per month) Trailer, flim info added to front page of site.
Bizzom

http://W.bizzom.com -(http://W.bizzom.com/;:/ http://ww.bizzom .com/top-stories/483/movie-spotlig ht-norbit -(http://ww.bizzom.com/top-stories/483/moviespotlight-norbit;: -(http://W.bizzom.com/top-stories/483/movie-spotlig ht-norbit: (WOK Unique visitors per month) Trailer, flim info added to front page of site.

Movies Online http://moviesonline.ca -(http://moviesonline.cal:.

http://moviesonline.calmovienewLlll17 .html -(http://moviesonline.calmovienewLlll17.html;: -(http://
moviesonline.calmovienewL111 i 7 .html:. Site stats pending "Don't Adjust My Seat" clip in home page feature on movie blog
The jay

http://W . thejay .com -(http://ww.thejay.com/:.
http://W.thejay.com/2007/01/2 6/mitzvah-eddie-murphy/ -(http://W.thejay.com/2007/01/26/mitzvah-eddie-murphy/

:.

"Norbit" trailer, gag reel, "Don't Adjust My Seat," and "Meet Rasputia" clips featured in home page post on movie blog

Addicting Clips ww.addictingclips.com -(http://ww.addictingclips.com;: -(http://W.addictingclips.com;: http://ww.addictingclips.com/Clip.aspx? key=26C7 881 0700B6CC3
Exclusive gag reel

lived on the homepage, featured videos section and AddietingGames through from 1/19-1/25

This clip has over 120,000 views to date
DailyMotion Gag reel featured on this viral video site 27,000+ view thus far http://ww.dailymotion.com/Vdeo/x1 19uo_exclusive-first -look -norbit-gag-ree -(http://W.dailymotion.com/Video/ xl 19uo_exclusive-first-look-norbit -gag-ree:. -(http://W.dailymotion.com/Video/x11g uo_exclusive-first-Iook-norbit-

gag-ree::
Real Talk NY

http://ww.realtalkny.net/ -(http://ww.realtalkny.net!:. homepage feature includes trailer, gag reel, offcial site link and more
(screen shot in previous report)
Bolt Gag reel featured on this viral video site 1300+ view thus far http://ww.bolt.com/Thatsfunny /vid eo/FI RSLLOO K_NORB IL GAG_REE/2 9 3 89 32 -(http://www.bolt.com/ Thatsfu n ny /video/FI RSLLOO ICNORB ILGAG_R EE/29 3 89 3 2:. -(http://W.bolt.com/Thatsfu n ny/video/

FIRST _LOOK_NORBILGAG_REE/2938932:
(screen shot in previous report)

HIGHLY CONFIDENTIAL

VIA00345834

ClipS

hack

Gag reel featured on this viral video site 6800+ view thus far
http://ww.c1ipshack.com/Clip.aspx?key=A97FFFC EOC9AAFC4 .. http://ww.

c1i pshack.com/Clip.as px?

key=A97FFFC EOC9AAFC4:. ..http://W.c1ipshack.com/Clip.aspx?key=A97FFFCEOC9AAFC4:.

(screen shot in previous report)

StreamDump
Gag reel featured on this viral video site Under 100 views thus far

http://W.streamdump.coml?9c93ea ..http ://W. streamdu mp.com(?9c9 3ea:. ..http://ww .streamdu m p .coml? 9c93ea::
(screen shot in previous report)

E-Spire Entertainment

http://W.E-Spire.blogspot.com
Trailer Featured on entertainment hub
(screen shot in previous report)

Young, Black and Fabulous http://ybf.b log spot. c om/ .. http://ybf.blog spot.co m/:. Homepage feature includes trailer, photos and synopsis (screen shot in previous report)

Break.com
Gag reel featured on this viral video site 1900+ views thus far

http://my.break.com/media/View.aspx?ContentlD=212 773 ..http://my. break.com/media/Vew .aspx?
Contentl D=212 773:: ..http://my.break.com/med ia/View.aspx?Contentl D=212 773;:

(screen shot in previous report)
Stupid Videos

http://ww.stupidvideos.com/video/com mercials/NorbiLBeh i ndtheScenes_ G ag_Ree I!
Gag reel featured on this viral video site Under 100 views thus far (screen shot in previous report)

Zippy Videos Gag reel featured on this viral video site Under 100 views thus far
http://ww.zippyvideos.com/977166094656 7876/norbiLgag_reel! ..http://W .zi ppyvideos.com/977166094656 7876/

norbiLgag_reel!::
(screen shot in previous report)
Live Video Gag reel featured on this viral video site Under 100 views thus far
http://ww.livevideo.com/Video/C E5 2 56A64ACF4B3 5 B2 3 3lDOS 80688C8C/norbit -gag-reel.aspx?m_tkc=464 3 78

(screen shot in previous report)

Veoh
Gag reel featured on this viral video site 2000+ view thus far http://ww.veoh.com/Videos/V2 1686 7YF8C3 C3 E ..http://W. veoh .com/videos/V2 16 86 7YF8C3 C3 E:: ..http://

ww.veoh.com/Videos/V216867YF8C3C3E::
(screen shot in previous report)

HIGHLY CONFIDENTIAL

VIA00345835

Vidiac

http://W.vidiac.com/Video/eb8274f1-3f92-4e4S-9 7 d3-98beOOdfa lb I. htm -(http://W.vidiac.com/Video/
eb82 7 4f1- 3f92 -4e4S-97d3 -98beOOdfal b I .htm:: -(http://W.vidiac.com/video/

eb82 7 4f1- 3f92-4e45-97 d3 -98beOOdfal b I .htm:: Gag reel featured on this viral video site 700+ view thus far
VidiLife

http://W.vidilife.com/video_play_9487lO_EXCLUSIVE_FIRSLLOOICNORBILGAG_REEL.htm -(http:// ww.vidilfe.com/Video_play_948710_EXCLUSIVE.FI RSLLOOICNORBILGAG_REEL.htm;: -(http:// ww.vidilife.com/Vdeo_play_948710_EXCLUSIVE.FIRSLLOOICNORBILGAG_REEL.htm;:
Gag reel featured on this viral video site

1200+ view thus far
(screen shot in previous report)

Inside Pulse / Popcorn junkies
http://popcornjunkies.insidepulse.com -(http://popcornjunkies.insidepulse.com/::
http://popcornjunkies.insidepulse.com/articles/64 I 3 3/2007/0 1/2 2/sn eak -pee k -at-in 0 rbiti-trailer --g ag-reel. html -( h ttp:/1
po pcorn ju n kies. i n sid ep u Ise. co m/artie Ie s/64 I 3 3/2007/0 1/22/s ne ak -peek-at -i n 0 rbiti-tr ai Ie r --g ag - ree i. htm I:. -( http://

popcornju n kies.insidepulse.com/artieles/6413 3/2007/0 1/22/sneak -peek -at-inorbiti-trailer--gag-reel.html:.
900,000 unique readers per month Norbit trailer and gag reel featured on home page of movie site (screen shot in previous report)
The Plugg

http://W.theplugg.com -(http://ww.theplugg.com/:: http://W.theplugg.com/2007/0 1/2 3/norbit-trailer-eddie-mu rphy-is-back/ -(http://W.theplugg.com/2007/01/23/
n orbit -trai Ie r -edd ie-m u rphy-is -bac k/:.

120,000 unique readers per month Norbit trailer and e-card featured on home page of entertainment blog (screen shot in previous report)
Superior Pies (UGO) http://news.superiorpics.com/2007/01/23/ -(http://news.superiorpics.com/2007/01/23/:. http://news.superiorpics.com/2007/01/23/NorbiLExc Ius ive_Be hind_ The_Scenes_G ag_Reel.html -(http:// news.su periorpics.com/200 7/0 1/2 3/NorbiLExciu sive_Behind_ The_SceneL Gag_ReeL. htm I:: -(http:// news.su periorpies.com/2 007/0 1/2 3/NorbiLExciu sive_Behind_ The_Scenes-Gag_Reel.htm I:. 750,000 unique readers per month Norbit trailer, gag reel, and stil image featured on home page of entertainment!celeb site (screen shot in previous report)

Fark.com http://ww.fark.com -(http://ww.fark.com/:.
http://W. totalfark.com -(http://W.totalfark.com/:.

3,000,000 unique readers per month
Norbit gag reel linked on home page of Total Fark, the leading viral

link aggregator site on the web

(screen shot in previous report)
Planet Urban

http://W.PlanetUrban.com.au -(http://W.PlanetUrban.com.au:. -( http://W.PlanetUrban.com.au::
trailer featured on homepage (screen shot in previous report)

RapSearch.com
http://rapsearch.com/ -(http://rapsearch .com/~ Trailer, E-card and Gag Reel Featured on homepage

HIGHLY CONFIDENTIAL

VIA00345836

(screen shot in previous report)

Indie Street

ww.lndieStreetEnt.com -(http://W.lndieStreetEnt.com/::
homepage feature includes synopsis, photo and trailer link added gag reel this week (screen shot in previous report)
HHN Live

http://W.hhnlive.com/medialndex -(http://ww.hhnlive.com/medialindex:: -(http://W.hhnlive.com/medialindex:: http://W.hhnlive.com/medialmore/video/S3 -(http://W.hhnlive.com/media/more/video/53:. -(http:// ww.hhnlive.com/medialmore/Vdeo/S 3:.
trailer featured on homepage movie feature includes photo, synopsis and trailer (screen shot in previous report)

Middle Child Promotions
http://middlechildpromotions.com/ -(http://middlechildpromotions.com/:. trailer featured on homepage with photo and release date (screen shot in previous report)
Black Vibes http://blackvibes.com/ -(http://blackvibes.com/;: trailer featured on homepage movie feature includes cast, release date, photo and trailer links (screen shot in previous report)
jA Live
http://ww.jalive.com.jm/ -(http://W.jalive.com.jm/::

http://ww.jalive.com.jm/showvid.asp?strmArtist=Eddie%20 Mu rphy -(http://W.jalive.com.jm/showvid.asp?

strmArtist=Eddie%20Murphy&ftr= Thand ie%20Newton, %20 Eddie%2 OG riffn, %20Terry%20Crews, %20Clifton% 2 OPowell, %20Cu ba %2 OGooding, %20 j r .&strm Title=Norbit%20movie%20trailer: &ftr= Thandie %20Newton, %2 OEddie %20G riffin, %20Terry% 20C rews, %20C Iifton%20Powell, %20Cu ba%20G ood ing, %20j r .&strm Title=N orbit%2 Omovie%

20trailer -(http://W.jalive.com.jm/showvid .asp?s trmArtist=Edd ie%20Murphy&ftr= Thandie%20 Newton, %20Edd ie%
2 OG riffin, %20Terry%20Crews, %20Clifton%2 OPowell, %20Cu ba%20Gooding, %20j r .&strm Title=Norbit%2 Omovie%

20trailer:. -(http://ww.jalive.com.jm/showvid .asp ?strmArtist= Edd ie %2 OM u rphy&ftr= Thandie%20Newton, %
2 OEd

die %20G riffn, %20Terry%20C rews, %2 OClifton%20Powell, %2 OCuba%20Gooding, %20 j r.&am p;strm Title= N orbit

%20movie%20trailer;:
homepage feature includes synopsis, photo and trailer link (screen shot in previous report)
Urban Connectionz

http://W.urbanconnectionz.com/ -(http://ww.urbanconnectionz.com/:.
http://urbanhollywood.urbanconnectionz.com/ -(http://urbanhollywood.urbanconnectionz.com/:. homepage feature includes synopsis, photo and trailer link (screen shot in previous report)

ThickOnline http://thickonline.com/ -(http://thickonline.com/:. http://thickonline.com/noozwire/index.php?mod=cnt -(http://thickonline.com/noozwirelindex.php?
mod=cnt&act=cnt&id= 1505:: &act=cnt&id = I 50 5 -(http://thickonline .com/noozwirelind ex. php?

mod=cnt&act=cnt&id= 1505:. -(http://thickonline .com/noozwire/index. ph p? mod=cnt&amp ;act=cnt&am p;id= 150S;: Trailer featured on Noozwire section (screen shot in previous report)

The Screw Shop http://ww.thescrewshop.com -(http://W.thescrewshop.com:. -(http://ww.thescrewshop.com::

HIGHLY CONFIDENTIAL

VIA 00345837

http://thescrewshop.com/board/Viewtopic.php?p=6069 5 5#60695 5 -(http://thescrewshop.com/board/viewtopic .php?
p=6069 5 5 #6069 5 5:. -(http://thescrewshop .com/board/Viewtopic. php ?p=6069S 5#60695 5:: Movie feature includes photos, trailers and synopsis (screen shot in previous report)

Norbit Trailer Uploaded to the following 13 sites:
Stupid Videos

http://W.stupidvideos.com/video/com mercials/NorbiL Trailer/ -(http://W.stupidvideos.com/Video/commercials/ NorbiL Trailer/:: AddictingClips

http://W.addictingclips.com/Clip.aspx?key=BB7F794FC D F6C68A -(http://W.addictingclips.com/Clip.aspx?
key=B B 7F794FCD F6C68A:. -(http://W.addictingclips.com/C Iip.aspx?key=B B 7F794FCDF6C68A::
Bolt http://ww.bolt.com/Thatsfu nny/video/NorbiL Trailer/29420 16 -(http://W.bolt.com/Thatsfunny/Video/ NorbiL T railer/2942 0 i 6:: -(http://W.bolt.com/Thatsfun ny/videolNorbiL Trailer/2942 0 16::

hack http://W.c1ipshack.com/Clip.aspx?key=9ASCSC8B3AE7 4D84 -(http://W.clipshack.com/Clip.aspx?
ClipS

key=9AS CSC8B3AE7 4D84:. -(http://W.c1ipshack.com/Clip.aspx?key=9A5CSC8B3AE74D84:.

DailyMotion
http://ww.dailymotion.com/video/x1 loucnorbit-trailer -(http://W.dailymotion.comlVideo/x110ucnorbit-trailer::

-(http://w.dailymotion.com/Video/x 110ucnorbit-trailer:
Flurl

http://W.flurl.com/item/NorbiLTrailer_u_2 2 2 11 1 -(http://ww.f1url.comlitem/NorbiLTrailecu_222111:: -(http:// ww.flurl.com/item/NorbiLTrailecu_222111:.
Live Video http://W.livevideo.com/video/C99EF8S 3 FCA044S0AE9AA87F83489 FD7/norbit-traile r .aspx? m_tkc=464213

Putfle
http://media.putfile.com/Norbit-Traile r -(http://media.putfle .comlNorbit- Trailer~ -(http://media.putfile.com/Norbit-

Trailer;: StreamDump

http://W.streamdump.com/?S6Ic16 -(http://W.streamdump.coml?S6Ic16;: -(http://W.streamdump.coml? S61c16:: Veoh http://W.veoh.comlvdeos/V218036zAjjfDmR -(http://W.veoh.com/Videos/V218036zAjjfDmR:: -(http:// ww.veoh.com/Videos/V218036zAjjfDmR:.
Vidiac
http://ww.vidiac.com/Video/20eI6649-679S-46 3 b-a3c3-98bfOOc9cSOe.htm -(http://W.vidiac.com/
video/20e 16649-6 79 5-463 b-a3c3-98bfOOc9cSOe. htm;: -(http://W.vidiac.com/Video/20e 16649-6 795-463 b-

a3c3-98bfOOc9cS Oe. htm:: VidiLife

http://W.vidiLife.comlindex.cfm?f=media.play -(http://W.vidiLife.com/index.cfm?
f=med ia.play&vchrMediaProg ram i DCryp=E7B 9 3 FDO-7190-4A94-AC F2 -7;:
&vc hrM ed iaProg ram IDCryp= E7B9 3 FDO-7190-4A94-AC F2 -7 -(http://W.vidiLife.com/i ndex.cfm?

f=med ia.play&vchrMediaProgram i DCryp=E7B93 FDO-7190-4A94-AC F2 -7:. -(http://ww.vidiLife.com/index.cfm ? f=med ia.play&am p;vch rMed iaProg rami DCryp= E7B9 3 FDO-7 190-4A94-ACF2 -7~ ZippyVidoes

http://ww.zippyvideos.com/402 2 856 796 5 67846/norbiLtrailer/ -(http://ww.zippyvideos.com/40228S6796S67846/ norbiLtrailer/:.
"Adjust My Seat' Clip uploaded to the following: AddictingClips
http://ww.addictingclips.com/Clip.aspx?key=DB5 2 6A 795 97 A9 55 7 -(http://W.addictingclips.com/Clip.aspx?

key=DB526A79S97 A9SS 7:. -(http://ww.addictingclips.com/Clip.aspx?key=D BS26A79S97 A95S 7::
Bolt

http://ww.bolt.com/Thatsfu nny/video/NorbiLDonLAdjusLMy _Se/29S2863 -(http://ww.bolt.com/Thatsfunny /video/
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NorbiL-Don_LAdjusLMy_SeaLu_223036::
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Vidiac
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http://ww.vidiLife.comlindex.cfm?f=media.play -(http://W.vidiLife.com/index.cfm?

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VIA 00345839

Clewer
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Addicting Clips http://ww.addictingclips.com/Clip .aspx? key= F2 8S8FEE9 EA2 395 F

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Break pending

Clewer
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VIA 00345840

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Vimeo

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Donald vs. Rasputia Addicting Clips http://ww.addictingclips.com/Clip .aspx? key=6E7 1646DBE228787
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VIA00345841

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http://W.vimeo.com/c1ip : 134834 Youtube

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List of attachments:

NorbitViralTotals-updatedfeb l.xls ICEDnorbit4.doc

HIGHLY CONFIDENTIAL

VIA 00345842

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Norbit - Online Campaign 2/1/07
53 different sites are now featuring Norbit content we've serviced.

Attached is a spreadsheet with direct uris and # of clicks for the various viral clips that have been uploaded. The report below includes screen shots and uris from all the coverage thus far. This week, we added the "Talking Dog," "Trump vs Rasputia," "Meet Rasputia" and "Don't Adjust My

Seat" clips to various sites. The 4 exclusive clips have now been serviced and should all be up by tomorrow. Blackfilm already has theirs up. Prize pack contests are slated to start going live on Monday
as well as the E-card syndicated contest.

The gag reel, trailer and 4 other Norbit clips have over 230,000 combined views.

We've passed along a lot of press requests that have not yet been fulfilled. Please let us know what interview opportunities we'll be able to faciltate. We have a lot of sites waiting on this.
Our (celebrity/entertainment) blog contest with the E-card launches this week. We're settng up a contest

page where entrants can create their own Norbit e-card, puttng their faces into still images from the
movie (there are 6 different e-card templates)

After they've sent the card to their friends, they'll send us the URL of the card along with their info and the site where they saw the contest. We'll put their image into a gallery on the contest page. We'll select

one winner at random, who wil win a "Dinner and a Movie Date" package (basically a $200 Visa gif card
for them to use for a nice dinner and movie)
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VIA00345848

iced media@
415 West Broadway, Suite 2N New York, NY 10012

http://www.urbanbridgez.com/ http://www.urbanbrkigez.com/siteitvreel . htrn
( 1. 1 Million unique visitors per month) Norbit featured on front page of site, FilmlTV page. Feature includes trailer, gag reel, ecard, pics and synopsis

Urban Magazine
htg :i/WW\N. urlianrn aqazine. net

( 100K Unique visitors per month) Norbit trailer plays immediately upon homepage load.

Pop Stars Plus
hitt):i iwww.t)opstalspius.com/ hitt):i/WWW.Dopstalspius.com/rnovies n norbit.htrn
hitt) :i/WWW.Dopstarspius.com/actors eddiern Urpiiy. htrn (SOOK Unique visitors per month)

Norbit trailer added to Movies page, Eddie Murphy celeb profile.

Rap Up hitt) :/iwww.rap-up.com/
hitt) :iiilv'ww .rap-up .com/index.php/?p-1228

(200K Unique visitors per month)
Norbit trailer, film info added to front page of site.

Rebel Vision
littD:I iwww.rebe¡vision.net! httD:/ iwww.rebe¡vision.net!norbit.htm I

Trailer, flim info added to front page of site.

(100K Unique visitors per month)

Bizzom
httD :/iwww.bizzam.com/ ¡ittD :/iwww.bizzam.com/top .stories/483/movie..spotliqht.norbít ( 100K Unique visitors per month) Trailer, flim info added to front page of site.

Movies Online
httD :lim oviesonline .ca.

¡ittD:lirnoviesar:line.ca/rnovienews 1111l.iiIlTd Site stats pending "Don't Adjust My Seat" clip in home page feature on movie blog
The Jay

¡ittD ://www.thejay.com
¡iltD:I /VIiWW. theia v .com/20.QZLOi 1?6/m ¡(zvali-edd ie-m ulQ!:Y/

"Norbit" trailer, gag reel, "Don't Adjust My Seat," and "Meet Rasputia" clips featured in home page post on movie blog

Addicting Clips
www.addictingciigs.COlll hltf):/ /www.addictingcil¡¿s.com/CI if). asox?key=26C 7881 OLOO Bf?Q.Ç,; Exclusive gag reel lived on the homepage, featured videos section and AddictingGames through from 1/19-1/25 This clip has over 120,000 views to date

HIGHLY CONFIDENTIAL

VIA 00345849

iced med i a@
415 West Broadway, Suite 2N New York, NY 10012

DailyMotion
Gag reel featured on this viral video site 27,000+ view thus far
Mp ://WV,,1W ,daiiyrnotion. corn/V(jeo/x 11 9 uO,."exclusíve-fíist -look -norblt -gag-iee

Real Talk NY ritto:/ /www.realtalkny.net! homepage feature includes trailer, gag reel, official site link and more (screen shot in previous report)

Bolt
Gag reel featured on this viral video site 1300+ view thus far

htto://www.boILcornllh&tsfunny/vldeo/FiRST LOOf, NORBIT GAG REE/2938932
(screen shot in previous report)

ClipShack
Gag reel featured on this viral video site 6800+ view thus far http://www.clipshack.com/G!ip .aspx ':key=A87FF FC EOC9AAFC4 (screen shot in previous report)

StreamDump
Gag reel featured on this viral video site Under 100 views thus far !,ttp:! /www.streamdump.com!?9c93ea (screen shot in previous report)

E-Spire Entertainment htto:!/www.E.Spire.blogspot.com Trailer Featured on entertainment hub
(screen shot in previous report)

Young, Black and Fabulous
!itt¡;ä!.Qtl?lQ.m?p'Qt&QJ:J.

Homepage feature includes trailer, photos and synopsis (screen shot in previous report)

Break.com
Gag reel featured on this viral video site 1900+ views thus far
l,ttD :1/11 If .break,com/m ediaiview.aspx?Comentl D=212773

(screen shot in previous report)

Stupid Videos
1111rt!.'tJ!YI!,\0.,S.tW2W.y.lçi.e.Q:?:,çr,!mNJste.Q!.çnmJIier.çj!~L?lNrx.R.lLß.e.bJ.mttr.ie.SÇ.eD.e:?.D.fiQ....B.eej!'

Gag reel featured on this viral video site

Under 1 00 views thus far
(screen shot in previous report)

Zippy Videos
Gag reel featured on this viral video site

HIGHLY CONFIDENTIAL

VIA00345850

415 West Broadway, Suite 2N New York, NY 10012

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Under 100 views thus far rittp://wwW.ZipDvvideos.com/e771660946567876/norbit Gag reel/ (screen shot in previous report)

Live Video
Gag reel featured on this viral video site

Under 1 00 views thus far
htp://www.livevideo .corr!vi(jeo/C E5256A64ACF483!5B2331 D 0580688C8C/norblt -gag-reel.asQx'?rn tkc--464378 (screen shot in previous report)

Veoh
Gag reel featured on this viral video site 2000+ view thus far
http://www . veoh .con1/Videos/v21 6867VF 8C3C3E

(screen shot in previous report)

Vidiac
http://www. vidiac.comJvldeo/øb8274fi -3f92-4e45-97rj3-98beOOdfa 1 b1 . fitm

Gag reel featured on this viral video site 700+ view thus far

VidiLife

ritto:l/www.vidilii.e.com/vl(jeoplav948710EXCLUSIVEFIRST!OOKNORBiTGAGREEL.htm
Gag reel featured on this viral video site 1200+ view thus far (screen shot in previous report)

Inside Pulse / Popcorn Junkies
httD :I/poDc:orn ¡un I\ies. i ns ide PU IS\:. com

l,tiD :IlpoDc:ornj unl\ies. insidepuls\:. com/articles/64 1 33/200l/01 /22/sneal\.peek..at.inorbitHmi !er-.aaq-reel. htrn I

900,000 unique readers per rnonth Norbit trailer and gag reel featured on horne page of movie site (screen shot in previous report)
The Plugg
jJlt¡¿jlYý"xy''!:!.,El:?.J2j.~!_Q£i,_ÇQ¡Il.

jJ1ti~:;!YfY'!.yYJn_eJ2J!¿g£LçQm!.g.Q.Q'?!...!.g_0:)JQ!:tÜt.:lL:;jJ.eJ:e_g_QjJ~_:m_lJ.rp.JJY_:Ls:Q?-çh(

120,000 unique readers per month Norbit trailer and e-card featured on home page of entertainment blog (screen shot in previous report)

Superior Pics (UGO)
IlttD ://n13\NS,SUQer!orp¡cs .com/20Q7 /0.1/23/

htiD:!/news.sup.:'!iQIQics.com/2007/01/23l,Norbit (¿(elusive Behind Tl,e Scenes GacL.8eej.J:Uml 750,000 unique readers per month Norbit trailer, gag reel, and still image featured on home page of entertainment/celeb site (screen shot in previous report)

Fark.com
Jitti2;!/WmY.:i8 rk,!,~QIJl

littp:! Iwww.totalfark.cgni 3,000,000 unique readers per month Norbit gag reel linked on home page of Total Fark, the leading viral link aggregator site on the web

HIGHLY CONFIDENTIAL

VIA00345851

lI

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(screen shot in previous report)

ed medi

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415 West Broadway, Suite 2N New York, NY 10012

Planet Urban
tü!P.lL\æ~Yw ..EßEet\)r.tLiw'&9.1Um

trailer featured on homepage (screen shot in previous report)

RapSearch.com
htlQ ://raQseareii.eoml

Trailer, E-card and Gag Reel Featured on homepage (screen shot in previous report)

Indie Street www.lnöieStn.::etEnt.coi" homepage feature includes synopsis, photo and trailer link added gag reel this week (screen shot in previous report)
HHN Live httn Jlwww.liiinlive.com/m ed!8.iindex httn Jlwww.liilnlive.com/m edi8.irn ore/Video!53 trailer featured on homepage movie feature includes photo, synopsis and trailer (screen shot in previous report)

Middle Child Promotions
httD Jim iddlecl, iidQlOm otions.com!

trailer featured on homepage with photo and release date (screen shot in previous report)

Black Vibes
iìD :i/I)laCK\/ibes. com!

trailer featured on homepage movie feature includes cast, release date, photo and trailer links (screen shot in previous report)

JA Live
htto:i iwww.laiive . coniJ:L htto :i/wwwjr:;jive .com. jrn!sliowvid 's\s-p...,trrnL\Lliiit=F¡jdie%Q2Murphy&ftr = Thandle%?ONewtcli; ~ì:-0Eddie%20Ci riffi !:1JJI!il%?OC rew'§¿~.QCi iftol1';~20 Powe ii. %20C u ba ';~,20G cod I n a ,%2()J r", & stnìl i itle.=I:!,LtLltZ'c;?Om ovi,e,%20!!ßU
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homepage feature Includes synopsis, photo and trailer link (screen shot in previous report)

Urban Connectionz
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homepage feature includes synopsis, photo and trailer link (screen shot in previous report)

ThickOnline
Ltto :! itt.:! cfGnlliti. coni!.
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HIGHLY CONFIDENTIAL

VIA00345852

im

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Trailer featured on Noozwire section (screen shot in previous report)

415 West Broadway, Suite 2N New York, NY 10012

ed

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The Screw Shop
titt.R.!.!.'fSy..YY.:.ttlfJ.S.Çr.fJ.'f:?!.19.P..&9.I.l

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Movie feature includes photos, trailers and synopsis (screen shot in previous report)

Norbit Trailer Uploaded to the following 13 sites:
Stupid Videos
rìtto :i/.www.stuo.ß1iJSlos,eomivigeoicornrnereialsiNorl)i t T r ai lerl

AddictingClips htto :iiwww.addictlngciips.cam/Cllo.asox?kev=B B7F794FCD F6C68A
Bolt
httn :i/www.boltcarn/Thatsfu nny/vld 80/N orbi t T r8118r/29420 16

ClipShack
httn :i/www.cllpsh8.ek.com/C! ip .asox? key= 9A5C5C8 83AE 7 4f) 84 DailyMotion
htto:i/www.liai!yrnotion.carn/video/x11aue norb!Hrailer

Flurl

rìttn:i/www.i!url.com/itern/Norbit Trailer u 2??111 Live Video
httn:l Iwww.livel/ideo.com/video/Cg9 E F853 FCA04450AFgAA8 7F8~3489F D 7 /norbiHrai i er .asnx?m tkc-464213 Putfile
httn:llm edia.putfile .com/ì--orbit. Trailer

StreamDump httn:l/www.strearndump.comI?561 c16
Veoh
httn:l/vliw\iv .veoh,eam/videos/v218036zAiiffm R Vidiac httn:l Iwww.vidiae.eom/video/20e16649..6195-463b-a3c3.98bfOOc9c50e.htm
VidiLife httn :Iivliww. vidi Life. eam/index.cfm ?f=media. pia v &vchrM ed iaProgram i DCryp-ElB9~3 FDO-I1 90-4A94.ACF2-7

ZippyVidoes
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"Adjust My Seat' Clip uploaded to the following: AddictingClips
iittD ://www.addictÎnqciiQs.com/CliD . aspx?key",D B526A 79597 A95S 7 Bolt

httD:/iwww.bolt.eom/Thatsfuony/v!cleo/Norbit Dont Adjust My Se/2952863 Break
LittD ://my .break.com/Il edia/view. aSQx?Contenti D",214549

Clewer
httD://vil8.1v¡deo.elevver,eom/videoicb!~L191 ed-39d5-46f3-b244-98c20 1 04fcl6f .htm

ClipShack
httD :/ic i ips hack. comiC lip .8.sQx ':'ke v=Cqi.!;: 733 F605 D640 7

DailyMotion jìttQ.;!.www.daiiymotion,con,/videoix12fkz norbit -dont-alii ust -lI-seat
Flurl

httD:/iwww.fiurl.comiitem/~~oltjit Don IV1jli'i.Y Seat u 2:?303Q
Grouper

HIGHLY CONFIDENTIAL

VIA00345853

iced media@
415 West Broadway, Suite 2N New York, NY 10012
rip :i/www.Æ.uper .Gom/video/MetiíaDetaiis.aspx ?id~, 1742667 & m 1",fí%3(j%26fu~I",3ti 1743955&

Live Video rìttp :i/www.livevideo.com!vitjeo/1 EC273E98A4 7 425A8A460C9400C45435!norbít -don- t-atijust -rn :i-seat. aspx Putfile
tit1ßlll§QlftQlJiUltLÇ.QJIJlNQ.w.Lt::::D.Q.rit::Mj.h~t:M.Y:f2§.sl

Sharkle rip:llwww.sriarkle.Gorn/video/116365/ StrearnDurnp
http://www .strearnd urn 12 .Gornl?baa97

Stupid Videos

htto:i/www.stupidvjrjeos.com/video/just Dlain stupid/Norbit Dont Adjust My Seatl
Vídiac

httt):i/www.vidiac.com/video/97 4 73521 -Ob96-4a33-ge1 5-98c200cd7geG.htrn
VidiLife httt):i /www.vidiLiie.com/index. Gfm ?f=media .l2lav&vGh rM ediaProqram I DCryp=A3D2BF 2F-OEF7 -49 F G- B362-(;

"Meet Rasputia" clip uploaded to the following: AddictingClips
hitt) :i/www.addictinqciips.com!CI ip .aspx ?kev= 123 ED23BA2273C25 Bolt

hitt) :i/www.bolt.comrrhaisfunnylvideo/N oibí t Meet Rasputia/2952924 Break
hitt):i!rn y. breal, .com/r¡ edialvis\iv.asRx'ìContentl fJ=21454 8

Clewer
htto ://viralvideo .clewe! .com/video/b6? ef8? e .2139-4a57.ad40.98c20 1 081)863 .I,tm

ClipShack
httt)://www.clipshack.com/Clip.asox?key-21 BA26DFCCF8712A DailyMotion httt)://www.clailymotion.com/video/x12fuh norblt.meet.rasputia
Flurl

htto:/!vvww.fiurl.com/item/Norbit Meet Rasputla u 223040
Grouper
httt) ://www.Cj.ouRer.com/video/Media Details. aspx?id = 17426 '148, m l=fl%3d%26fu"k3d 1 743955&

Live Video httt):/ /www.livevideo.com/video/E8498AFB66CC47 42825Fl6D n 1 B BC6832/norbit -1T Bet .rasputia.aspx Putfile
jJ:t¡2.j!jJJ.e.çjlfLQ.kI.tf.Le",ÇQ.O!N.Ql:9.lt:::~.:1§e.t:Etê"sJ2.~it-ê.

Sharkle
httD:llwww.sharkle.C-'OllYjr),.o/í 163@1
Stream

Dump

htto:1 !www.stmamdurnp.com/?d5ed30 Stupid Videos

l,tto:l/vvww.stupidvideos.com/vide_9.Lt plain stuQid/l'Jorbit Meet Fiasm!tial Vidiac htto:/lwww.vidiac.com/video/ad51 d735-fb11-487c-9ded-98c200dl c1318.litm
VidiLife
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Bolt httD:!/WWw,r.1olt.coiyi/broadwayjoe415!vídeo/Talking Doc¡ from. Norbit!2972312
Break pending

Clewer

HIGHLY CONFIDENTIAL

VIA00345854

415 West Broadway, Suite 2N New York, NY 10012 r¡ttp :IN! ralvj(jeo. C I ewer. co rn !vi(i80i9 2 86345 O-d 1 9c-480(j-828b-98c 7 OOf 43968. h trn
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DailyMotion
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Ebaum's World

htp://ernuse.ebaumswolld.com!watcrì!11295
Flurl

htp://www.fiurl.com/itemiTaikirig Doo from î--orbit u 224451 Grouper
htto:llwww.grouper.com/video/Medi8.Det8.iis.aspx?ic=1749819&ml=fi%3d°lç.2Qfu%3d1896951 & LiveDigital

htto:l/livedioital.com/contenti14513551
LiveVideo htto:llwww.livevideo.com/vid8oiBD6FA708DFDE408898 1 C335911449Si:2itaikinq-dog-from-nortJit- .aspx MetaCafe
htto:l!www.metacafe.com/watcri/41 0789/taikino dog from guot norbit qual!

Putfile
htto:i 1m 8dia.putiile .comfT alking- Doo- from -- Norbi t-

Sharkle htto:llwww.sharkle.com/video/1168461
Smart Video Channel
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Stream

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htto:!/www.streamdump.com!?a41665
Stupid Videos

htto:!/www.stuoldvideos.com/video/iust plain stupid/Talking Doo from Norbit! Veoh htto:/ Iwww.veoh.com/videos/v22l252YqMm3gZE Vidiac htto ://www.vidiac.com/video/ge4fc6bl-0649.4fee.9d03.98c700ecc5fa.htm
Vidilife

htto:l/www.vidiLife.com/index.ofm?f=media.plav&vohrMediaPlOgramIDCryp=4034E3FC.3DF8.A 155.A 7 AD. B Vimeo
htto:/Iv,,ww.vimeo.com/clip: 134860

Youtube
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Donald vs. Rasputia Addicting Clips htto:/ Iwww.addictinqciips.com/CI iO.asox?key",6 F71 646D B E228 78 7
Bolt

htto:llwww.bolt.com/parkmyvibe/video/Dona!d Trump vs Rasputia/2971836

Clewer
htto:! Ivira!video.clevver .com/video/edb63288-ba08-4e 75-8.8Id-980 700(;48542. htm ClipShack
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htto:/!www.fiurl.colii/iternlDonaid Tiurno v s Rasputia U 224417.

HIGHLY CONFIDENTIAL

VIA00345855

415 West Broadway, Suite 2N New York, NY 10012

iced me

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Grouper
rittp :/lwww.grouper.com/vid8oLMediaOet.ills...sQx?id~1749790&rnl~f¡..!o3d%26fu%3cn 896949& LiveOigital
r.1.tlQ.l!.lLYJ~QlQlt0.Lçr,:mLç,Q.otf¿D.t!.11.!;U.2Q.QL

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Metacafe
rittp:/lwww.rretacafe.com/watch/41 0781/donal(i trump vs rasQutia/ Putfile
rittQ :/Irn ed ia. Qutfi Ie .comlDonalq- Truf@-vs-RasQutìa

Sharkle rittQ://www.sliarkle.corrl/vìdeo/116838/
Smart Video Channel
httn :I/com edv. smartvid eochann81.comímedia/PlayVideo.aspx'/cid =050561 9 E B,'5841 B2A.E7708BCCOS E7549

StreamDump
httn ://www.stJeamdump.com!?5b3003 Stupid Videos

httn:l/www.stupidvideos.eom/video/just plain stupid/Donald Trurno vs RasoutiaJ
Veoh
httn:l/www.veoh.com/videosív221878.jXkntJ YiS Vidiac
httt):/ /www.vi(iiac.comlvid eo/76 5t) 7 a(j2 - 2528-4415- ab ¡ d - g8e 70 Oii 84a 83. h trn Vidilife

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Vimeo htto:l/www.vimeo.com/cl!p:134834 Youtube
I1tto:l !www.youtube.com/watch?v=ID(l;J RO TmZE4

HIGHLY CONFIDENTIAL

VIA 00345856

A
1

B

Norbi Gag Reel

2

Site

Link

3 Addicting Clips

http://www.addictinoclips.com/CI ip .aspx? key=2 6C 7881 0700 B 6CC3

4 Bolt 5 Break 6 ClipShack
Daily Motion Dump 8 Stream 9 Veoh 10 Vidiac 11 Vidilife 12 13 14 Site 15 Addicting Clips 16 Bolt

htt :llwww.bolt.com/Thatsfunn Ivideo/FIRST LOOK NORBIT GAG RE
http://my.break.com/m edia/view. aspx?Contentl 0=212773 http://www.clipshack.com/Clip .aspx?key- A97FF FC E OC9AAFC4

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htt :llwww.dail motion.com/video/x11 uo exclusive-first-Iook-norbit-

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htt :llwww.vidiac.com/video/eb8274f1-3f92-4e45-97d3-98beOOdfa1b1.ht

htt :llwww.vidilife.com/video la 948710 EXCLUSiVE FIRST LOOK

Norbit Trailer
Link

http://www.addictinoclips.com/CI ip .aspx? key- B B7 F794FC 0 F 6C68A

http://www.bolt.comlThatsfunny/video/Norbit Trailer/2942016
http://www.clipshack.com/CI i p. aspx? key=9A5C5C8 B3A E7 4084 http://www.dailymotion.com/video/x11 ouc norbit-trailer http://www.flurl.com/item/Norbit Trailer u 222111 htt :llwww.livevideo.com/video/C99E F853 FCA04450AE9AA87F83489 F
http://media. putfile. com/Norbi- T rai ler
http://www.streamdump.comI?561 c16

17 18 19 20

ClipShack
OailyMotion
Flurl

Live Video 21 Putfile

22 23 24 25 26 27 28 29 30

StreamOump
Stupid Videos

http://www.stupidvideos.com/video/co m m er cial siN orbit T rai ler I
http://www.veoh.com/videosIv218036zAiifDm R

Veoh Vidiac
Vidilife

htt :llwww.vidiac.com/video/20e16649-6795-463b-a3c3-98bfOOc9c50e.ht

htt :llwww.vidiLife.com/index.cfm?f=media.la &vchrMediaPro ram IOCr
http://www.zippyvideos.com/4022856796567846/norbit trai I e r I

Zippy Videos

Norbit Don't Adjust My Seat
Link

Site 31 Addicting Clips 32 Bolt 33 ClipShack 34 Daily Motion 35 Flurl 36 Sharkle 37 StreamOump 38 Vidiac 39 Vidilife 40
41

http://www.addictinoclips.com/CI ip .aspx?key-O B526A 79597 A955 7

htt :1/www.bolt.comlThatsfunn Ivideo/Norbit Oont Adust M Se/2952
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htt :llwww.vidiac.com/video/97 473521-0b96-4a33-ge15-98c200cd7gec.h

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Link
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Link
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