Lebewohl et al v. Heart Attack Grill LLC et al

Filing 55

FILING ERROR - WRONG EVENT TYPE SELECTED FROM MENU - MOTION for Summary Judgment. Document filed by Jon Basso, Diet Center LLC(Delaware), Diet Center LLC(Texas). Responses due by 4/16/2012 (Attachments: # 1 Exhibit Exhibit, # 2 Exhibit Exhibit, # 3 Exhibit Exhibit, # 4 Exhibit Exhibit, # 5 Exhibit Exhibit, # 6 Exhibit Exhibit, # 7 Exhibit Exhibit, # 8 Exhibit Exhibit, # 9 Exhibit Exhibit, # 10 Exhibit Exhibit, # 11 Exhibit Exhibit, # 12 Exhibit Exhibit, # 13 Exhibit Exhibit, # 14 Exhibit Exhibit, # 15 Exhibit Exhibit)(Kain, Robert) Modified on 3/27/2012 (db).

Heart Attack Grill Television & Internet Monitoring Reports

Page 1 of 2

Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/04/13 To 2010/05/07

1. MAY 6 2010 2:00PM CT

TRAVEL CHANNEL - 2PM

Nielsen Audience: 276,530

TRAVEL-CABLE NATIONAL
[**02:00:55 PM**] THIS MASSIVE PIZZA WON'T EVEN FIT IN YOUR HOUSE, LET ALONE YOUR STOMACH. AND IF ALL THAT
FOOD DOESN'T MAKE YOU FAINT, THE WAITRESSES AT THIS PIG-OUT PALACE WILL. ALL: WELCOME TO THE HEART
ATTACK GRILL. WOLF WHISTLE NARRATOR: AMERICA IS ONE OF THE FATTEST COUNTRIES IN THE WORLD, AND IT'S NOT
FROM EATING BROCCOLI. SO GO BIG, GUT-BUSTING BIG, OR GO HOME.
2. MAY 6 2010 2:30PM CT

TRAVEL CHANNEL - 2:30PM

Nielsen Audience: 282,262

TRAVEL-CABLE NATIONAL
[**02:51:00 PM**] THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT GONNA PULL ANY PUNCHES. NARRATOR: BUT ITS
SEXY STAFF WILL MAKE YOU FEEL BETTER. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR:
WHEN "EXTREME PIGOUTS" CONTINUES. INTERESTING GROOMING.
[**02:53:49 PM**] IT'S GETTING BAD. I MAY NEED MOUTH-TO-MOUTH. NARRATOR: OUR NEXT STOP CHANDLER, ARIZONA'S
HEART ATTACK GRILL, THE COUNTRY'S MOST PERILOUS PIG-OUT. MY HEART FEELS LIKE IT'S RACING. HEART ATTACK'S
ON THE WAY. LIKE ITS NAME IMPLIES, THE HEART ATTACK GRILL IS THE HEIGHT OF UNHEALTHY HEDONISM. ITS MENU
IS A KILLER CATALOG OF ONLY THE GREASIEST, FATTIEST FOODS. AND 'CAUSE EATING HERE CAN SEND YOU TO THE E.
THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE ONE.
[**02:54:25 PM**] AND 'CAUSE EATING HERE CAN SEND YOU TO THE E. THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE
ONE. CUSTOMERS ARE REFERRED TO AS PATIENTS, ORDERS ARE PRESCRIPTIONS, AND THE WAITRESSES ARE
NURSES NAUGHTY NURSES. ALL: WELCOME TO THE HEART ATTACK GRILL. WOLF WHISTLE NARRATOR: THESE SEXY
MEDICS DIAGNOSE YOU BY TAKING YOUR TEMPERATURE AND THEN TREAT YOU. LET ME GO AHEAD AND CHECK YOUR
VITAL SIGNS.
[**02:55:32 PM**] I HAD SPENT A LIFETIME PRESCRIBING DIETS TO PEOPLE, AND THERE'S NEVER BEEN A DIET THAT
PEOPLE COULD STICK TO. AND I THOUGHT TO MYSELF, THERE NEEDS TO BE A BETTER WAY. NARRATOR: AND HE
DECIDED THAT BETTER WAY IS THE HEART ATTACK GRILL. DR. JON IS SO SERIOUS ABOUT HIS CONCEPT, HE NAMED
THE BURGERS AFTER OPEN-HEART SURGICAL PROCEDURES. AND WHY NOT?
[**02:56:05 PM**] NURSE GAIL, LET'S LARD UP THESE BUNS, OKAY? GO HEAVY ON THE LARD FOR THIS PROCEDURE.
NEXT, IT'S THE 1-POUND DOUBLE BYPASS BURGER. IT'S ALL THEY SAY IT IS. HIGHLY RECOMMENDED.
[**02:56:20 PM**] NARRATOR: AND EVEN WORSE, THERE'S THE TRIPLE BYPASS BURGER. MAN OVERBOARD. NARRATOR:
AND FINALLY, A BURGER SO EXTREME, IT SHOULD BE CALLED THE EXECUTIONER BUT ISN'T THE QUADRUPLE BYPASS
BURGER, A FULL 2 POUNDS OF GREASY GROUND BEEF, LARD-SOAKED AND COVERED WITH ALL THE FATTY FIXINGS.
HEART BEATING HERE YOU GO. QUADRUPLE BYPASS.
[**02:57:12 PM**] ANYBODY WHO FINISHES A TRIPLE OR A QUADRUPLE BYPASS BURGER IN OUR HEART ATTACK GRILL
CLINIC GETS WHEELED OUT BY THEIR OWN PERSONAL NURSE. WOMAN: I WHEEL THEM OUT IN THE WHEELCHAIR ALL
THE WAY FROM THEIR SEAT TO THEIR CAR. I HAVE TO MAKE SURE THAT THEY'RE WELL TAKEN CARE OF. ALL: ANOTHER
HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR: HAPPY PATIENTS ARE WHAT THE HEART ATTACK GRILL IS
ALL ABOUT. THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT GONNA PULL ANY PUNCHES. WE'RE GONNA GIVE YOU
WHAT YOU WANT.
[**02:58:09 PM**] WE HAVE A FRENCH FRY BAR. IT'S ALL-YOU-CAN-EAT, AND THEY'RE THE BEST FRIES IN THE WORLD.
NARRATOR: EVERY WEEK, THE HEART ATTACK GRILL GOES THROUGH 350 POUNDS OF FRIES AND 450 POUNDS OF
LARD. THAT'S ENOUGH LARD TO FILL A STANDARD-SIZE BATHTUB. ACTUALLY, I'M SORRY, MA'AM.
[**02:58:33 PM**] OKAY. YOU'LL NEED IT. LAUGHTER NARRATOR: AND IF YOU THINK THAT'S BAD, WE'VE ACTUALLY SAVED
THE WORST FOR LAST, BECAUSE AT THE HEART ATTACK GRILL, IF YOU WEIGH MORE THAN 350 POUNDS, YOU EAT
FREE EVERY DAY. YAY! YAY!
[**02:59:17 PM**] THE IMPORTANT THING TO REMEMBER IS THAT WE'RE HELPING, NOT HURTING. EVERYBODY LEAVES
HERE MAYBE WITH A LITTLE SORE TUMMY, BUT THEIR LUNGS ARE TIRED FROM LAUGHING. NARRATOR: LAUGHS SO
TREAT EVERY MEAL LIKE IT'S YOUR LAST, 'CAUSE AT THE HEART ATTACK GRILL, IT REALLY COULD BE. DR. JON: THAT'S
OUR PROMISE AT THE HEART ATTACK GRILL. TASTE WORTH DYING FOR. HEART MONITOR BEEPING, FLATLINING
NARRATOR: FROM A KILLER MEAL THAT'LL GET YOUR PULSE RACING, TO A BEAST OF A BURGER BENDER, WAY TOO
MUCH BEEF, FROM A 7-POUND BURRITO, TO SUPER-FAT SAMMIES, PLUS A MONSTER SUNDAE AND THE ULTIMATE IN
DEEP-FRIED DINING, OH, MY GOD, IT'S SO GOOD, IN THE LAST HOUR, WE'VE SHOWN YOU THE MOST EXTREME PIG-OUTS
FROM COAST TO COAST.
3. MAY 6 2010 5:00PM AZ

First News at Five

Nielsen Audience: 73,526

KNXV-ABC PHOENIX, AZ

CONFIDENTIAL

HAG-001848

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Heart Attack Grill Television & Internet Monitoring Reports

Page 2 of 2

[**05:26:40 PM**] DEFENDING ITS A LEGAL VICTORY FOR THE OWNER OF CHANDLER'S HEART ATTACK GRILL, A
FEDERAL JUDGE SAYING A FLORIDA JUDGE ILLEGALLY COPIED THE HOSPITAL'S THEME. THE FLORIDA RESTAURANT
ADMITS HE TALKED WITH THE VALLEY OWNER BEFORE OPENING THE BUSINESS. THE RULING ALLOWS THE FLORIDA
RESTAURANT TO STAY IN BUSINESS BUT WITH A DIFFERENT THEME.

Report Generated:
2010/05/08 05:04:11.093 (CT)
Total Nielsen Audience:
632,318
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2008 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

CONFIDENTIAL

HAG-001849

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Heart Attack Grill Television & Internet Monitoring Reports

Page 1 of 2

Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/04/13 To 2010/05/11

1. MAY 10 2010 9:00PM 3TV News at 9PM
AZ

Nielsen Audience:
47,884

KTVK-IND PHOENIX, AZ
[**09:21:16 PM**] WELL, THAT AND THE NURSE COSTUMES. AND NOW VALLEY BURGER JOINT "HEART ATTACK GRILL"
HAS SCORED A BIG VICTORY IN COURT. THEN, A STORY ABOUT OIL, HAIR, AND PANTYHOSE. IN THAT ORDER.
2. MAY 10 2010 7:08PM Heart Attack Grill Reaches Settlement With Florida-Based Restaurant
AZ
With Similar, Cardiac Theme
VALLEY FEVER PHOENIX, AZ

View Here's taste of The Heart Attack Grill's menu. Good news to report out of Chandler: The battle of the bulge You may
recall that back in February the cardio-crippling beef joint filed a lawsuit in federal court claiming that a restaurant in Florida was guilty
of trademark infringement for operating with a similar, anti-health theme.
You may recall that back in February the cardio-crippling beef joint filed a lawsuit in federal court claiming that a restaurant in Florida
was guilty of trademark infringement for operating with a similar, anti-health theme. Last week, the owners of Florida-based Heart
Stoppers Sports Grill the restaurant accused of ripping off the Heart Attack Grill agreed to a settlement in the case that requires the
restaurant to remove the word "heart" from the name of the restaurant and remove medically themed gimmicks like wheelchairs,
waitresses dressed as nurses, and all medical signs from the restaurant. Meals like The Pace Maker burger and The Coronary chicken
sandwich will also be forced to ditch the heart-disease-related titles because of the settlement. The Heart Attack Grill claimed in the
lawsuit that Heart Stoppers was "operating a medically themed hamburger grill and restaurant with high caloric food products which
was identical to or substantially identical to Heart Attack Grill's medically themed hamburger grill with high caloric food." The Heart
Attack Grill wasn't seeking any monetary damages, just that "an order stopping all use of medical themes and equipment used in
connection with Defendants' establishment, including its tradename, be issued. They seem to have gotten their wish. No money was
awarded in the settlement, but Heart Stoppers will no longer be able to operate with the medical theme. With the two restaurants being
separated by about 2,000 miles, it may seem absurd for the Heart Attack Grill in Chandler to get all pissy over a similar restaurant in
Florida. However, the real reason for the lawsuit as far as we can tell
as far as we can tell and the ultimate "fuck you" to the folks at Heart Stoppers is this: According to the Web site On Point News.com
Heart Attack Grill is in the process of opening a restaurant in Orlando, Florida, as part of its expansion plans good news for Florida
health nuts, who have probably never experienced the Remember personal info? Comments you may use HTML tags for style)
Comments may not show up immediately after submission.
Comments you may use HTML tags for style) Comments may not show up immediately after submission. Please wait a minute after
posting a comment for it to appear. Heart Attack Grill Reaches Settlement With Florida-Based Restaurant With Similar, Cardiac
Theme Chandler Man and Son Found Dead Last Night After Going Missing Friday Morning Phoenix Suns Sweep Men in Black Over
Weekend. Looks Like They'll Face Fearsome Los Angeles Lakers in Western Conference Finals Pinal County Sheriff's Deputy
Shooting Last Friday Has Some Local Cops Scratching Their Heads 32) Agua Fria Special Education Director Accused of Raping and
Threatening Special Needs Student 24) Anti-Joe Arpaio Facebook Group Hits 50,000 Members in Less Than Three Months 24) Beer
Cap in Shot Glass Derails Tempe Man's 21st Birthday Celebration. Yeah, He Swallowed it iPhone's Gay Social Networking App Leads
to Murder of Phoenix Man, Police Claim Synthetic Marijuana: Six Things You Should Know About Smoking JWH-018 Bruce Jacobs
Accused of "Verbal Attack" on Widow of Slain Phoenix Officer Nick Erfle
3. MAY 10 2010 8:29PM Criss Angel's Lake Havasu Stunt Goes Off Without a Hitch; Imagine
AZ
That
VALLEY FEVER PHOENIX, AZ

View Criss Angel's Lake Havasu Stunt Goes Off Without a Hitch; Imagine That Grigio Apartments at Tempe Town Lake Go
Bankrupt; "First Class" Units Said to Be Valley's Priciest Heart Attack Grill Reaches Settlement With Florida-Based Restaurant With
Similar, Cardiac Theme Pinal County Sheriff's Deputy Shooting Last Friday Has Some Local Cops Scratching Their Heads 32) Agua
Fria Special Education Director Accused of Raping and Threatening Special Needs Student 24) Anti-Joe Arpaio Facebook Group Hits
50,000 Members in Less Than Three Months 24) Beer Cap in Shot Glass Derails Tempe Man's 21st Birthday Celebration. Yeah, He
Swallowed it iPhone's Gay Social Networking App Leads to Murder of Phoenix Man, Police Claim Synthetic Marijuana: Six Things You
Should Know About Smoking JWH-018 Bruce Jacobs Accused of "Verbal Attack" on Widow of Slain Phoenix Officer Nick Erfle
4. MAY 10 2010 8:29PM Grigio Apartments at Tempe Town Lake Go Bankrupt; "First Class"
AZ
Units Said to Be Valley's Priciest
VALLEY FEVER PHOENIX, AZ

CONFIDENTIAL

HAG-001850

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Heart Attack Grill Television & Internet Monitoring Reports

Page 2 of 2

View Criss Angel's Lake Havasu Stunt Goes Off Without a Hitch; Imagine That Grigio Apartments at Tempe Town Lake Go
Bankrupt; "First Class" Units Said to Be Valley's Priciest Heart Attack Grill Reaches Settlement With Florida-Based Restaurant With
Similar, Cardiac Theme Pinal County Sheriff's Deputy Shooting Last Friday Has Some Local Cops Scratching Their Heads 32) Agua
Fria Special Education Director Accused of Raping and Threatening Special Needs Student 24) Anti-Joe Arpaio Facebook Group Hits
50,000 Members in Less Than Three Months 24) Beer Cap in Shot Glass Derails Tempe Man's 21st Birthday Celebration. Yeah, He
Swallowed it iPhone's Gay Social Networking App Leads to Murder of Phoenix Man, Police Claim Synthetic Marijuana: Six Things You
Should Know About Smoking JWH-018 Bruce Jacobs Accused of "Verbal Attack" on Widow of Slain Phoenix Officer Nick Erfle
5. MAY 10 2010 9:16PM Arizona Couple, Believed to be Trying to Sell Unborn Baby in Utah,
AZ
Sought by Police
VALLEY FEVER PHOENIX, AZ

View Arizona Couple, Believed to be Trying to Sell Unborn Baby in Utah, Sought by Police Criss Angel's Lake Havasu Stunt
Goes Off Without a Hitch; Imagine That Grigio Apartments at Tempe Town Lake Go Bankrupt; "First Class" Units Said to Be Valley's
Priciest Heart Attack Grill Reaches Settlement With Florida-Based Restaurant With Similar, Cardiac Theme Chandler Man and Son
Found Dead Last Night After Going Missing Friday Morning Pinal County Sheriff's Deputy Shooting Last Friday Has Some Local Cops
Scratching Their Heads 32) Anti-Joe Arpaio Facebook Group Hits 50,000 Members in Less Than Three Months 24) Agua Fria Special
Education Director Accused of Raping and Threatening Special Needs Student 24) Governor Jan Brewer's Office Receives Envelope
Filled With White Powder; Capitol NOT Evacuated, Despite Media Reports 16) Beer Cap in Shot Glass Derails Tempe Man's 21st
Birthday Celebration. Yeah, He Swallowed it iPhone's Gay Social Networking App Leads to Murder of Phoenix Man, Police Claim
Synthetic Marijuana: Six Things You Should Know About Smoking JWH-018 Bruce Jacobs Accused of "Verbal Attack" on Widow of
Slain Phoenix Officer Nick Erfle
6. MAY 11 2010 5:00AM Good Morning Arizona
AZ

Nielsen Audience:
44,125

KTVK-IND PHOENIX, AZ
[**05:48:50 AM**] GR; CHANDLER HEART ATTACK GRILL LAWSUIT BIG WIN IN COURT.
7. MAY 11 2010 5:00AM Good Morning Arizona 5AM
AZ

Nielsen Audience: 572

KMSB TUCSON-SIERRA VISTA, AZ
[**05:48:42 AM**] IN THE MEANTIME, MANY DEMOCRATS IN CONGRESS WANT TO INCREASE PENALTIES AGAINST
COMPANIES RESPONSIBLE FOR SPILLS, WHILE EVEN REPUBLICANS WHO SUPPORT OFFSHORE DRILLING SAY WE MAY
NEED TOUGHER REGULATIONS. 3 3 3 3 3 3 3 3 3 3 3 3 3 3THE HOME, OF THE DOUBLE BY-PASS BURGER, IS CELEBRATING,
SWEET VICTORY THIS MORNING, IN THE EAST VALLEY! CHANDLER'S HEART ATTACK GRILL WON A LAWSUIT AGAINST A
FLORIDA RESTAURANT CALLED "HEART STOPPERS GRILL.

Report Generated:
2010/05/15 05:03:25.503 (CT)
Total Nielsen Audience:
92,581
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2009 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

CONFIDENTIAL

HAG-001851

file://C:\Documents and Settings\needlefish.KVLAW\Local Settings\Temporary Internet F... 8/13/2010

Heart Attack Grill Television & Internet Monitoring Reports

Page 1 of 1

Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/05/10 To 2010/05/15

1. MAY 15 2010 5:30PM CT

TRAVEL CHANNEL - 5:30PM

Nielsen Audience: 294,899

TRAVEL-CABLE NATIONAL
[**05:39:11 PM**] ALL CLEAN. NO, YOU AREN'T DREAMING. WELCOME TO THE HEART ATTACK GRILL IN CHANDLER,
ARIZONA. THIS PLACE ROLLS IN AT NUMBER 27 'CAUSE IT'S ALL ABOUT INDULGING YOUR MOST DELICIOUS GUILTY
PLEASURES. WORRIED ABOUT OVERDOING IT?
[**05:39:39 PM**] I WILL BE BACK. BEST DAMN BURGER I EVER ATE. NARRATOR: ALL THE CREATIONS AT THE HEART
ATTACK GRILL AREN'T JUST MONSTROUS. THEY'RE MEGA TASTY, TOO FROM THE SINGLE BYPASS BURGER TO THE
UNLIMITED FRIES. BUT THE BURGER THAT LANDED THEM ON OUR LIST?
[**05:40:29 PM**] I HAVE TO MAKE SURE THAT THEY'RE WELL TAKEN CARE OF. TOGETHER: ANOTHER HAPPY PATIENT AT
THE HEART ATTACK GRILL. NARRATOR: IN AT NUMBER 26, AN OMELETTE THAT'S DEFINITELY ALL IT'S CRACKED UP TO
BE. BREAKFAST IS THE MOST IMPORTANT MEAL OF THE DAY, SO WHY TRUST IT TO A MEASLY SLICE OF TOAST?

Report Generated:
2010/05/22 05:03:17.457 (CT)
Total Nielsen Audience:
294,899
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2009 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

CONFIDENTIAL

HAG-001852

file://C:\Documents and Settings\needlefish.KVLAW\Local Settings\Temporary Internet F... 8/13/2010

Heart Attack Grill Television & Internet Monitoring Reports

Page 1 of 1

Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/05/15 To 2010/06/02

1. JUN 2 2010 8:30AM CT

TRAVEL CHANNEL - 8:30AM

Nielsen Audience: 11,272

TRAVEL-CABLE NATIONAL
[**08:50:59 AM**] THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT GONNA PULL ANY PUNCHES. NARRATOR: BUT ITS
SEXY STAFF WILL MAKE YOU FEEL BETTER. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR:
WHEN "EXTREME PIGOUTS" CONTINUES.
[**08:53:48 AM**] IT'S GETTING BAD. I MAY NEED MOUTH-TO-MOUTH. NARRATOR: OUR NEXT STOP CHANDLER, ARIZONA'S
HEART ATTACK GRILL, THE COUNTRY'S MOST PERILOUS PIG-OUT. MY HEART FEELS LIKE IT'S RACING. HEART ATTACK'S
ON THE WAY. LIKE ITS NAME IMPLIES, THE HEART ATTACK GRILL IS THE HEIGHT OF UNHEALTHY HEDONISM. ITS MENU
IS A KILLER CATALOG OF ONLY THE GREASIEST, FATTIEST FOODS. AND 'CAUSE EATING HERE CAN SEND YOU TO THE E.
THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE ONE.
[**08:54:23 AM**] AND 'CAUSE EATING HERE CAN SEND YOU TO THE E. THE ENTIRE RESTAURANT IS SET UP TO FEEL
LIKE ONE. CUSTOMERS ARE REFERRED TO AS PATIENTS, ORDERS ARE PRESCRIPTIONS, AND THE WAITRESSES ARE
NURSES NAUGHTY NURSES. ALL: WELCOME TO THE HEART ATTACK GRILL. WOLF WHISTLE NARRATOR: THESE SEXY
MEDICS DIAGNOSE YOU BY TAKING YOUR TEMPERATURE AND THEN TREAT YOU. LET ME GO AHEAD AND CHECK YOUR
VITAL SIGNS.
[**08:55:31 AM**] I HAD SPENT A LIFETIME PRESCRIBING DIETS TO PEOPLE, AND THERE'S NEVER BEEN A DIET THAT
PEOPLE COULD STICK TO. AND I THOUGHT TO MYSELF, THERE NEEDS TO BE A BETTER WAY. NARRATOR: AND HE
DECIDED THAT BETTER WAY IS THE HEART ATTACK GRILL. DR. JON IS SO SERIOUS ABOUT HIS CONCEPT, HE NAMED
THE BURGERS AFTER OPEN-HEART SURGICAL PROCEDURES. AND WHY NOT?
[**08:56:04 AM**] NURSE GAIL, LET'S LARD UP THESE BUNS, OKAY? GO HEAVY ON THE LARD FOR THIS PROCEDURE.
NEXT, IT'S THE 1-POUND DOUBLE BYPASS BURGER. IT'S ALL THEY SAY IT IS. HIGHLY RECOMMENDED.
[**08:56:19 AM**] NARRATOR: AND EVEN WORSE, THERE'S THE TRIPLE BYPASS BURGER. MAN OVERBOARD. NARRATOR:
AND FINALLY, A BURGER SO EXTREME, IT SHOULD BE CALLED THE EXECUTIONER BUT ISN'T THE QUADRUPLE BYPASS
BURGER, A FULL 2 POUNDS OF GREASY GROUND BEEF, LARD-SOAKED AND COVERED WITH ALL THE FATTY FIXINGS.
HEART BEATING HERE YOU GO. QUADRUPLE BYPASS.
[**08:57:11 AM**] UNTIL IT'S DONE, IT AIN'T DONE. APPLAUSE NARRATOR: AND IF YOU DO GET IT DONE, YOU'D BETTER
BELIEVE THERE'S SOME EXTREME HEALTH BENEFITS. ANYBODY WHO FINISHES A TRIPLE OR A QUADRUPLE BYPASS
BURGER IN OUR HEART ATTACK GRILL CLINIC GETS WHEELED OUT BY THEIR OWN PERSONAL NURSE. WOMAN: I
WHEEL THEM OUT IN THE WHEELCHAIR ALL THE WAY FROM THEIR SEAT TO THEIR CAR. I HAVE TO MAKE SURE THAT
THEY'RE WELL TAKEN CARE OF. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR: HAPPY
PATIENTS ARE WHAT THE HEART ATTACK GRILL IS ALL ABOUT. THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT
GONNA PULL ANY PUNCHES. WE'RE GONNA GIVE YOU WHAT YOU WANT.
[**08:58:08 AM**] WE HAVE A FRENCH FRY BAR. IT'S ALL-YOU-CAN-EAT, AND THEY'RE THE BEST FRIES IN THE WORLD.
NARRATOR: EVERY WEEK, THE HEART ATTACK GRILL GOES THROUGH 350 POUNDS OF FRIES AND 450 POUNDS OF
LARD. THAT'S ENOUGH LARD TO FILL A STANDARD-SIZE BATHTUB. ACTUALLY, I'M SORRY, MA'AM.
[**08:58:32 AM**] OKAY. YOU'LL NEED IT. LAUGHTER NARRATOR: AND IF YOU THINK THAT'S BAD, WE'VE ACTUALLY SAVED
THE WORST FOR LAST, BECAUSE AT THE HEART ATTACK GRILL, IF YOU WEIGH MORE THAN 350 POUNDS, YOU EAT
FREE EVERY DAY. YAY! YAY!
[**08:59:16 AM**] THE IMPORTANT THING TO REMEMBER IS THAT WE'RE HELPING, NOT HURTING. EVERYBODY LEAVES
HERE MAYBE WITH A LITTLE SORE TUMMY, BUT THEIR LUNGS ARE TIRED FROM LAUGHING. NARRATOR: LAUGHS SO
TREAT EVERY MEAL LIKE IT'S YOUR LAST, 'CAUSE AT THE HEART ATTACK GRILL, IT REALLY COULD BE. DR. JON: THAT'S
OUR PROMISE AT THE HEART ATTACK GRILL. TASTE WORTH DYING FOR. HEART MONITOR BEEPING, FLATLINING
NARRATOR: FROM A KILLER MEAL THAT'LL GET YOUR PULSE RACING, TO A BEAST OF A BURGER BENDER, WAY TOO
MUCH BEEF, FROM A 7-POUND BURRITO, TO SUPER-FAT SAMMIES, PLUS A MONSTER SUNDAE AND THE ULTIMATE IN
DEEP-FRIED DINING, OH, MY GOD, IT'S SO GOOD, IN THE LAST HOUR, WE'VE SHOWN YOU THE MOST EXTREME PIG-OUTS
FROM COAST TO COAST.

Report Generated:
2010/06/05 05:03:22.238 (CT)
Total Nielsen Audience:
11,272
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2009 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

CONFIDENTIAL

HAG-001853

file://C:\Documents and Settings\needlefish.KVLAW\Local Settings\Temporary Internet F... 8/13/2010

Heart Attack Grill Television & Internet Monitoring Reports

Page 1 of 2

Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/05/15 To 2010/06/12

1. JUN 5 2010 8:00PM CT

TRAVEL CHANNEL - 8:00PM

Nielsen Audience: 698,219

TRAVEL-CABLE NATIONAL
[**08:00:56 PM**] THIS MASSIVE PIZZA WON'T EVEN FIT IN YOUR HOUSE, LET ALONE YOUR STOMACH. AND IF ALL THAT
FOOD DOESN'T MAKE YOU FAINT, THE WAITRESSES AT THIS PIG-OUT PALACE WILL. ALL: WELCOME TO THE HEART
ATTACK GRILL. WOLF WHISTLE NARRATOR: AMERICA IS ONE OF THE FATTEST COUNTRIES IN THE WORLD, AND IT'S NOT
FROM EATING BROCCOLI. SO GO BIG GUT-BUSTING BIG OR GO HOME.
2. JUN 5 2010 8:30PM CT

TRAVEL CHANNEL - 8:30PM

Nielsen Audience: 552,248

TRAVEL-CABLE NATIONAL
[**08:53:49 PM**] IT'S GETTING BAD. I MAY NEED MOUTH-TO-MOUTH. NARRATOR: OUR NEXT STOP CHANDLER, ARIZONA'S
HEART ATTACK GRILL, THE COUNTRY'S MOST PERILOUS PIG-OUT. MY HEART FEELS LIKE IT'S RACING. HEART ATTACK'S
ON THE WAY. LIKE ITS NAME IMPLIES, THE HEART ATTACK GRILL IS THE HEIGHT OF UNHEALTHY HEDONISM. ITS MENU
IS A KILLER CATALOG OF ONLY THE GREASIEST, FATTIEST FOODS. AND 'CAUSE EATING HERE CAN SEND YOU TO THE E.
THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE ONE.
[**08:54:24 PM**] AND 'CAUSE EATING HERE CAN SEND YOU TO THE E. THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE
ONE. CUSTOMERS ARE REFERRED TO AS PATIENTS, ORDERS ARE PRESCRIPTIONS, AND THE WAITRESSES ARE
NURSES NAUGHTY NURSES. ALL: WELCOME TO THE HEART ATTACK GRILL. WOLF WHISTLE NARRATOR: THESE SEXY
MEDICS DIAGNOSE YOU BY TAKING YOUR TEMPERATURE AND THEN TREAT YOU. LET ME GO AHEAD AND CHECK YOUR
VITAL SIGNS.
[**08:55:32 PM**] I HAD SPENT A LIFETIME PRESCRIBING DIETS TO PEOPLE, AND THERE'S NEVER BEEN A DIET THAT
PEOPLE COULD STICK TO. AND I THOUGHT TO MYSELF, THERE NEEDS TO BE A BETTER WAY. NARRATOR: AND HE
DECIDED THAT BETTER WAY IS THE HEART ATTACK GRILL. DR. JON IS SO SERIOUS ABOUT HIS CONCEPT, HE NAMED
THE BURGERS AFTER OPEN-HEART SURGICAL PROCEDURES. AND WHY NOT?
[**08:56:05 PM**] NURSE GAIL, LET'S LARD UP THESE BUNS, OKAY? GO HEAVY ON THE LARD FOR THIS PROCEDURE.
NEXT, IT'S THE 1-POUND DOUBLE BYPASS BURGER. IT'S ALL THEY SAY IT IS. HIGHLY RECOMMENDED.
[**08:56:20 PM**] NARRATOR: AND EVEN WORSE, THERE'S THE TRIPLE BYPASS BURGER. MAN OVERBOARD. NARRATOR:
AND FINALLY, A BURGER SO EXTREME, IT SHOULD BE CALLED THE EXECUTIONER BUT ISN'T THE QUADRUPLE BYPASS
BURGER, A FULL 2 POUNDS OF GREASY GROUND BEEF, LARD-SOAKED AND COVERED WITH ALL THE FATTY FIXINGS.
HEART BEATING HERE YOU GO. QUADRUPLE BYPASS.
[**08:57:12 PM**] UNTIL IT'S DONE, IT AIN'T DONE. APPLAUSE NARRATOR: AND IF YOU DO GET IT DONE, YOU'D BETTER
BELIEVE THERE'S SOME EXTREME HEALTH BENEFITS. ANYBODY WHO FINISHES A TRIPLE OR A QUADRUPLE BYPASS
BURGER IN OUR HEART ATTACK GRILL CLINIC GETS WHEELED OUT BY THEIR OWN PERSONAL NURSE. WOMAN: I
WHEEL THEM OUT IN THE WHEELCHAIR ALL THE WAY FROM THEIR SEAT TO THEIR CAR. I HAVE TO MAKE SURE THAT
THEY'RE WELL TAKEN CARE OF. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR: HAPPY
PATIENTS ARE WHAT THE HEART ATTACK GRILL IS ALL ABOUT. THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT
GONNA PULL ANY PUNCHES. WE'RE GONNA GIVE YOU WHAT YOU WANT.
[**08:58:09 PM**] WE HAVE A FRENCH FRY BAR. IT'S ALL-YOU-CAN-EAT, AND THEY'RE THE BEST FRIES IN THE WORLD.
NARRATOR: EVERY WEEK, THE HEART ATTACK GRILL GOES THROUGH 350 POUNDS OF FRIES AND 450 POUNDS OF
LARD. THAT'S ENOUGH LARD TO FILL A STANDARD-SIZE BATHTUB. ACTUALLY, I'M SORRY, MA'AM.
[**08:58:33 PM**] OKAY. YOU'LL NEED IT. LAUGHTER NARRATOR: AND IF YOU THINK THAT'S BAD, WE'VE ACTUALLY SAVED
THE WORST FOR LAST, BECAUSE AT THE HEART ATTACK GRILL, IF YOU WEIGH MORE THAN 350 POUNDS, YOU EAT
FREE EVERY DAY. YAY! YAY!
[**08:59:17 PM**] THE IMPORTANT THING TO REMEMBER IS THAT WE'RE HELPING, NOT HURTING. EVERYBODY LEAVES
HERE MAYBE WITH A LITTLE SORE TUMMY, BUT THEIR LUNGS ARE TIRED FROM LAUGHING. NARRATOR: LAUGHS SO
TREAT EVERY MEAL LIKE IT'S YOUR LAST, 'CAUSE AT THE HEART ATTACK GRILL, IT REALLY COULD BE. DR. JON: THAT'S
OUR PROMISE AT THE HEART ATTACK GRILL. TASTE WORTH DYING FOR. HEART MONITOR BEEPING, FLATLINING
NARRATOR: FROM A KILLER MEAL THAT'LL GET YOUR PULSE RACING, TO A BEAST OF A BURGER BENDER, WAY TOO
MUCH BEEF, FROM A 7-POUND BURRITO, TO SUPER-FAT SAMMIES, PLUS A MONSTER SUNDAE AND THE ULTIMATE IN
DEEP-FRIED DINING, OH, MY GOD, IT'S SO GOOD, IN THE LAST HOUR, WE'VE SHOWN YOU THE MOST EXTREME PIG-OUTS
FROM COAST TO COAST.
3. JUN 9 2010 6:22PM AZ

Closed for Business: Library Bar & Grill
CHOW BELLA PHOENIX, AZ

View The unconfirmed rumor I heard is that it had to do with a litany of repairs that needed to be done to the space. Sadly, the

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Valley no longer has a place where customers can eat "Freudian Fries" while ogling waitresses in naughty schoolgirl outfits- but if
you're into nurse uniforms, mini-kilts, or short-shorts, I'm sure Heart Attack Grill Tilted Kilt Remember personal info? Comments you
may use HTML tags for style) Comments may not show up immediately after submission. Please wait a minute after posting a
comment for it to appear.
4. JUN 11 2010 6:00PM PT

FOX5 News at 6pm

Nielsen Audience: 41,674

KSWB-FOX SAN DIEGO, CA
[**06:49:41 PM**] I HEARD KATHLEEN LIKES FUNNEL CAKES, SO I'LL SEE WHAT I CAN DO. IS THERE DEFIB FIBRILLATOR
STANDING BY? THAT'S FROM THE HEART ATTACK GRILL. ISN'T THAT'S WHAT IT'S CALLED? HEART ATTACK CAFE.

Report Generated:
2010/06/12 05:03:23.753 (CT)
Total Nielsen Audience:
1,292,141
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2009 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

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Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/06/11 To 2010/07/02

1. JUN 29 2010 10:00PM AZ

ABC 15 News at 10

Nielsen Audience: 81,770

KNXV-ABC PHOENIX, AZ
[**10:21:21 PM**] ARIZONA FAVORED PRETTY WELL IN THE NATIONAL RANKINGS BUT RANK SIXTH FOR THE NUMBER OF
OVERWEIGHT HISPANICS. THE FATTIEST FOODS IN THE COUNTRY HAVE BEEN NAMED AND ON THAT LIST A MEAL
SERVED HERE IN THE VALLEY. ORDER THAT QUADRUPLE BYPASS BURGER AT THE HEART ATTACK GRILL AND GOBBLE
UP 8,000 CALORIES AND 60 GRAMS OF FAT.
2. JUN 29 2010 10:00PM AZ

5 News at Ten

Nielsen Audience: 94,229

KPHO-CBS PHOENIX, AZ
[**10:17:29 PM**] YOU'VE PROBABLY HEARD OF THE HEART ATTACK GRILL IN PHOENIX NOW, ACCORDING TO THE
EDITORS OF HEALTH. COM, IT IS ONE OF THE WORST MEALS FOR YOUR BODY AVAILABLE IN ARIZONA. COMPLETE WITH
THE BEEF, EIGHT SLICES OF CHEESE, TOMATO, ONION, SAUCE AND THE BUN.
3. JUN 29 2010 9:00AM AZ

Good Morning Arizona

Nielsen Audience: 44,756

KTVK-IND PHOENIX, AZ
[**09:54:56 AM**] RECOMMENDED DAILY THE IS WELL ABOVE BURGER, THAT ONE FAT, GRAMS OF AND SIXTY CALORIES,
MEANTIME, A DUBIOUS DISTINCTION FOR ANOTHER VALLEY HAMBURGER. HEALTH MAGAZINE, HAS ADDEDTHE HEART
ATTACK GRILL'S QUADRUPLE BYPASS BURGER, ON IT'S LIST OF 50 FATTIEST FOODS ACROSS THE NATION. THE
BURGER, WHICH INCLUDES FOUR BEEF PATTIES, EIGHT SLICES OF CHEESE, TOMATOS, ONIONS, AND SAUCE, TIPS THE
SCALES, WITH EIGHT THOUSAND CALORIES, AND SIXTY GRAMS OF FAT, THAT ONE BURGER, IS WELL ABOVE THE DAILY
RECOMMENDED LIMIT. 3 3 3 3 3 3 MESSAGE.
4. JUN 29 2010 4:00PM PT

8 NEWS NOW

Nielsen Audience: 41,925

KLAS-CBS LAS VEGAS, NV
[**04:03:55 PM**] A USA TODAY ARTICLE OUTLINED SOME OF THE WORST PLACES TO EAT ACROSS THE COUNTRY.
LOOKING AT A FEW NEAR BY STATES COLORADO HAS A PLACE CALLED THE "JACK N GRILL" WHICH MAKES A 7-POUND
BREAKFAST BURRITO. ARIZONA HAS THE "HEART ATTACK GRILL" WHICH OFFERS WHAT'S NAMED A "QUADRUPLE
BYPASS BURGER. AND, YES, NEVADA IS ON THE LIST FOR GUESS WHAT? CASINO BUFFETS.
5. JUN 29 2010 6:00PM MT

KOB@6PM

Nielsen Audience: 51,519

KOB-NBC ALBUQUERQUE-SANTA FE, NM
[**06:15:56 PM**] A: UMMM OH MAN WELL THERE'S THE RELLENO DOG AT THE FAIR WHERE IT'S LIKE A CORN D WITH A
RELLENO OVER THE TOP OF IT. I LIKE FRITO PIE I DON'T THINK IT'S BAD AT ALL EXCEPT WHEN IT GETS ALL SOGGY BUT
NEW MEXICO ALSO HAS EVERYTHING WITH GREEN CHILE WHICH MAKES EVERYTHING BETTER. THE FRITO PIIS IN
IMPRSIVE COMPANY IN THE FATTIEST FIFTY LIST ALONG WITH THE ARIZONA QUADRUPLE BYPASS BURGER THE
INDIANA FRIED BRAIN SANDWICH AND THE UNRGETTABLE NEW YORK GARBAGE PLATE! FEELING GUILTY ABOUT THE
FRITO PIE AND THE 46 GRAMS OF FAT? LET'S PUT IT INTO PERSPECTIVE YOU CAN GET JUST ABOUT THE SAME AMOUNT
OF FAT BY DEVOURING SIOR SEVEN BIHITOS AND WHO AMONGST US CAN SAY THEY HAVEN'T DONE THAT?
6. JUN 29 2010 10:00PM MT

KOB@10PM

Nielsen Audience: 103,093

KOB-NBC ALBUQUERQUE-SANTA FE, NM
[**10:17:33 PM**] Q: WHAT'S WORSE? A: UMMM OH MAN WELL THERE'S THE RELLENO DOG AT THE FAIR WHERE IT'S LIKE
A CORN DOG WITH A RELLENO OVER THE TOP OF IT. NOTABLE FOODS ON THE LIST FROM OTHER STATES, THE ARIZONA
QUADRUPLE BYPASS BURGER. THE INDIANA FRIED BRAIN SANDWICH. AND LAST BUT NOT LEAST, THE NEW YORK
GARBAGE PLATE.
7. JUN 29 2010 10:00PM ET

YNNR at 10PM

Nielsen Audience: N/A

YNN-TIMEWARNER ROCHESTER, NY

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[**10:37:56 PM**] YOU'RE GONNA PASS. YEAH. "THE QUADRUPLE BYPASS BURGER OF ARIZONA. OH MY LORD I COULD
BARELY EAT ONE OF THOSE, I MEAN ONE OF THE PATTIES, LET ALONE FOUR OF 'EM. "CHOLESTEROL.
8. JUN 30 2010 5:00AM PT

Eyewitness News 5 AM

Nielsen Audience: 83,072

KABC-ABC LOS ANGELES, CA
[**05:56:01 AM**] IN AND OUT IS NOT ALONE. EDITORS OF THE WEBSITE SAY THEY FOUND FATTY FOOD JOINTS IN EVERY
STATE. IN ARIZONA, THERE'S A QUADRUPLE BYPASS BURGER THAT IS ESTIMATE TO HAVE MORE THAN 60 GRAMS OF
FAT, IN OHIO, THE BOB EVANS SAUSAGE BISCUIT BOWL HAS 61 GRAMS OF FAT. LESLIE: IF YOU'RE LOOKING AT BURNING
OFF CALORIES, TECHNOLOGY COULD DO THE TRICK. HIGH-TECH GADGETS COULD HELP YOU STAY FIT.
9. JUN 30 2010 6:00AM AZ

Daybreak

Nielsen Audience: 35,020

KNXV-ABC PHOENIX, AZ
[**06:55:08 AM**] THE FATTIEST FOODS IN THE COUNTRY HAVE JUST BEEN NAMED AND ON THAT LISS A MEAL SERVED
RIGHT HERE IN THE VALLEY. TAKE A LOOK AT YOUR SCREEN RIGHT NOW. IT'S THE QUADRUPLE BYPASS BURGER, IF
YOU HAVEN'T HEARD OF THIS, IT'S AT THE HEART ATTACK GRILL. IT'S PACKED WITH, GET THIS, 8000 CALORIES. AND I
THINK IT WOULD TAKE ME SEVERAL DAYS TO EAT THAT.
10. JUN 30 2010 4:30AM AZ

5 Morning News

Nielsen Audience: 6,585

KPHO-CBS PHOENIX, AZ
[**04:56:50 AM**] I HAVE THE POSTERS, CUT-OUTS. RACHAEL: WHEN THREE SGETTING YOU ANSWERS TELLING IT LIKE IT
IS. ADLIB TALKERS WITH MARYAOF THE HEART ATTACK GRILL* IN PHOENIX AND ITS, "QUADRUPLE BYPASS BURGER".
THE EDITORS OF 'HEALTH DOT COM' ARE CALLING IT ONE OF THE WORST MEALS IN ARIZONA FOR YOUR BODY. THE
BURGER COMES WITH BEEF EIGHT SLICES OF CHEESE TOMATO ONION, SAUCE AND BUN. IF YOU GET THE QUADRUPLE
BYPASS BURGER AND FRIES YOU'RE ES. ONE POUND OF PURE BODY FAT ONLY HAS 35-HUNDRED! HEALTH DOT COM
SAYS IT BASED ITS RANKINGS ON, QUOTE: THE GROSS-NESS FACTOR AND SHOCKING COMBINATIONS.
11. JUN 30 2010 9:00AM CT

FOX 9 Morning Buzz

Nielsen Audience: 35,888

KMSP-FOX MINNEAPOLIS-ST. PAUL, MN
[**09:55:51 AM**] THE DIET COKE, PLEASE. CAN I HAVE THAT? YOU COULD SEE THE FULL LIST, INCLUDING BACONWRAPPED MEATLF AND THE QUADRUPLE BYPASS BURGER, JUST LOOK UNDER AS SEEN ON FOX9. YOU KNOW, AT
LEAST A QUADRUPLE BURGER IS TELLING. RIGHT.
12. JUN 30 2010 6:00AM PT

NEWS NOW THISMORNING

Nielsen Audience: 30,691

KLAS-CBS LAS VEGAS, NV
[**06:47:37 AM**] A USA TODAY ARTICLE OUTLINED SOME OF THE WORST PLACES TO EAT ACROSS THE COUNTRY.
LOOKING AT A FEW NEAR BY STATES COLORADO HAS A PLACE CALLED THE "JACK N GRILL" WHICH MAKES A 7-POUND
BREAKFAST BURRITO. ARIZONA HAS THE "HEART ATTACK GRILL" WHICH OFFERS WHAT'S NAMED A "QUADRUPLE
BYPASS BURGER. AND, YES, NEVADA IS ON THE LIST FOR GUESS WHAT? CASINO BUFFETS.
13. JUN 30 2010 9:00PM MT

NEWS@NINE

Nielsen Audience: 63,592

KASA-FOX ALBUQUERQUE-SANTA FE, NM
[**09:26:19 PM**] FRITO PIE COMBINES FRITOS CORN CHIPS, BEANS, CHILI, AND CHEESE. IT DEPENDS ON THE TOPPINGS,
BUT THE VERSION HERE HAS A WHOPPING 46 GRAMS OF FAT AND 14 GRAMS OF SATURATED FAT. ALSO ON THE LIST
THE QUADRUPLE BYPASS BURGER FROM ARIZONA, THIS BIG BOY BOASTS 8-THOUSAND CALORIES! AND FROM
COLORADO 7-POUND BREAKFAST BURRITO, IT'S MADE WITH 7 POTATOES 12 EGGS A POUND OF HAM A WHOLE ONION
CHEESE AND CHILI. JUST THE POUND OF HAM AND 12 EGGS ALONE HAVE NEARLY 100 GRAMS OF FAT, THREE TIMES
THE DAILY LIMIT FOR FAT.
14. JUN 30 2010 6:00AM ET

NEWS 8 THIS MORNING

Nielsen Audience: 8,626

WMTW-ABC PORTLAND-AUBURN, ME
[**06:08:37 AM**] NEXT, HEAR ABOUT SOME OF THE USUAL PLANTS YOU'LL FIND AT THE GARDEN. HEALTH DOT COM HAS
PUT TOGETHER A LIST OF THE 50 FATTIEST FOODS FROM ALL 50 STATES. SOME OF THE BIGGEST OFFENDERS
ARIZONA'S "QUADRUPLE BYPASS BURGER" SOLD AT THE "HEART ATTACK GRILL" WEIGHS IN AT EIGHT-THOUSAND
CALORIES! AND IN COLORADO, OFFERS A SEVEN POUND BREAKFAST BURRITO, INCLUDING SEVEN POTATOES, 12 EGGS,
AND A POUND OF HAM. YOU CAN FIND THE FULL LIST IN THE AS SEEN ON SECTION OF OUR WEBSITE, WMTW DOT COM.
15. JUN 30 2010 6:00AM ET

YNNR at 6AM

Nielsen Audience: N/A

YNN-TIMEWARNER ROCHESTER, NY

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[**06:31:02 AM**] THE NATIONAL HURRICANE CENTER SAID THE CATEGORY ONE STORM IS EXPECTED TO HIT LANDFALL
SOMETIME TONIGHT NEAR THE MEXICO- TEXAS BORDER FAR AWAY FROM THE OIL SPILL IN THE GULF OF MEXICO.
HEALTH WEB SITE "HEALTH DOT COM" INCLUDED ROCHESTER'S GARBAGE PLATE ON ITS LIST OF THE 50 FATTIEST
AMERICAN FOODS. THE SITE ESTIMATED PLATES CARRY UP TO 203 GRAMS OF FAT OTHER DISHES THAT MADE THE LIST
INCLUDE A BACON WARPPED MEATLOAF, A QUADRUPLE BYPASS BURGER AND A 7 POUND BREAKFAST BURRITO. AND
IT WAS A NIGHT TO CELEBRATE 2 MAJOR MILESTONES HERE AT YNN. A PARTY AT THE GEORGE EASTMAN HOUSE
MARKED 20 YEARS SINCE ROCHESTER'S FIRST TEN O'CLOCK REPORT AND THE 15TH ANNIVERSARY OF 24 HOUR NEWS
ON ROCHESTER'S TIME WARNER CABLE.
[**06:36:26 AM**] YOU'RE GONNA PASS. YEAH. "THE QUADRUPLE BYPASS BURGER OF ARIZONA. OH MY LORD I COULD
BARELY EAT ONE OF THOSE, I MEAN ONE OF THE PATTIES, LET ALONE FOUR OF 'EM. "CHOLESTEROL.

Report Generated:
2010/07/03 05:04:39.152 (CT)
Total Nielsen Audience:
680,766
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2008 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

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Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/06/11 To 2010/07/08

1. JUL 8 2010 12:00PM AZ

12 News at Noon

Nielsen Audience: 28,974

KPNX-NBC PHOENIX, AZ
[**12:15:55 PM**] HERE IS THE OTHER ONE. HEALTH. COM CAME UP WITH THIS: THE QUADRUPLE BYPASS BURGER AT
THE HEART ATTACK GRILL IN CHANDLER, FOUR BEEF PAT ACTIVITIES, EIGHT SLICES OF CHEESE, AND ALL OF THE
FIXINGS. THAT'S ABOUT 8,000 CALL RESIDENT; AND IF YOU WANT TO TRY THAT FOR FREE, YOU CAN IF YOU WEIGH
MORE THAN 350 POUNDS.

Report Generated:
2010/07/10 05:03:36.472 (CT)
Total Nielsen Audience:
28,974
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2008 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

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Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/07/08 To 2010/07/14

1. JUL 10 2010 7:00AM AZ

12 News Weekend Today

Nielsen Audience: 62,404

KPNX-NBC PHOENIX, AZ
[**07:16:16 AM**] ARIZONA. COM CAME UP WITH THIS. THE QUADRUPLE BYPASS BURGER IN CHANDLER. THAT'S ABOUT
8000 COLRIES. AND IF YOU WANT TO TRY IT FOR FREE, YOU ACTUALLY CAN IF YOU WEIGH MORE THAN 350 POUNDS.
2. JUL 13 2010 7:00PM CT

TRAVEL CHANNEL - 7:00PM

Nielsen Audience: 303,474

TRAVEL-CABLE NATIONAL
[**07:00:55 PM**] THIS MASSIVE PIZZA WON'T EVEN FIT IN YOUR HOUSE, LET ALONE YOUR STOMACH. AND IF ALL THAT
FOOD DOESN'T MAKE YOU FAINT, THE WAITRESSES AT THIS PIG-OUT PALACE WILL. ALL: WELCOME TO THE HEART
ATTACK GRILL. WOLF WHISTLE NARRATOR: AMERICA IS ONE OF THE FATTEST COUNTRIES IN THE WORLD, AND IT'S NOT
FROM EATING BROCCOLI. SO GO BIG, GUT-BUSTING BIG, OR GO HOME.
3. JUL 13 2010 7:30PM CT

TRAVEL CHANNEL - 7:30PM

Nielsen Audience: 311,065

TRAVEL-CABLE NATIONAL
[**07:51:00 PM**] THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT GONNA PULL ANY PUNCHES. NARRATOR: BUT ITS
SEXY STAFF WILL MAKE YOU FEEL BETTER. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR:
WHEN "EXTREME PIGOUTS" CONTINUES.
[**07:53:49 PM**] IT'S GETTING BAD. I MAY NEED MOUTH-TO-MOUTH. NARRATOR: OUR NEXT STOP CHANDLER, ARIZONA'S
HEART ATTACK GRILL, THE COUNTRY'S MOST PERILOUS PIG-OUT. MY HEART FEELS LIKE IT'S RACING. HEART ATTACK'S
ON THE WAY. LIKE ITS NAME IMPLIES, THE HEART ATTACK GRILL IS THE HEIGHT OF UNHEALTHY HEDONISM. ITS MENU
IS A KILLER CATALOG OF ONLY THE GREASIEST, FATTIEST FOODS. AND 'CAUSE EATING HERE CAN SEND YOU TO THE E.
THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE ONE.
[**07:54:25 PM**] AND 'CAUSE EATING HERE CAN SEND YOU TO THE E. THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE
ONE. CUSTOMERS ARE REFERRED TO AS PATIENTS, ORDERS ARE PRESCRIPTIONS, AND THE WAITRESSES ARE
NURSES NAUGHTY NURSES. ALL: WELCOME TO THE HEART ATTACK GRILL. WOLF WHISTLE NARRATOR: THESE SEXY
MEDICS DIAGNOSE YOU BY TAKING YOUR TEMPERATURE AND THEN TREAT YOU. LET ME GO AHEAD AND CHECK YOUR
VITAL SIGNS.
[**07:55:32 PM**] I HAD SPENT A LIFETIME PRESCRIBING DIETS TO PEOPLE, AND THERE'S NEVER BEEN A DIET THAT
PEOPLE COULD STICK TO. AND I THOUGHT TO MYSELF, THERE NEEDS TO BE A BETTER WAY. NARRATOR: AND HE
DECIDED THAT BETTER WAY IS THE HEART ATTACK GRILL. DR. JON IS SO SERIOUS ABOUT HIS CONCEPT, HE NAMED
THE BURGERS AFTER OPEN-HEART SURGICAL PROCEDURES. AND WHY NOT?
[**07:56:05 PM**] NURSE GAIL, LET'S LARD UP THESE BUNS, OKAY? GO HEAVY ON THE LARD FOR THIS PROCEDURE.
NEXT, IT'S THE 1-POUND DOUBLE BYPASS BURGER. IT'S ALL THEY SAY IT IS. HIGHLY RECOMMENDED.
[**07:56:20 PM**] NARRATOR: AND EVEN WORSE, THERE'S THE TRIPLE BYPASS BURGER. MAN OVERBOARD. NARRATOR:
AND FINALLY, A BURGER SO EXTREME, IT SHOULD BE CALLED THE EXECUTIONER BUT ISN'T THE QUADRUPLE BYPASS
BURGER, A FULL 2 POUNDS OF GREASY GROUND BEEF, LARD-SOAKED AND COVERED WITH ALL THE FATTY FIXINGS.
HEART BEATING HERE YOU GO.
[**07:57:12 PM**] UNTIL IT'S DONE, IT AIN'T DONE. APPLAUSE NARRATOR: AND IF YOU DO GET IT DONE, YOU'D BETTER
BELIEVE THERE'S SOME EXTREME HEALTH BENEFITS. ANYBODY WHO FINISHES A TRIPLE OR A QUADRUPLE BYPASS
BURGER IN OUR HEART ATTACK GRILL CLINIC GETS WHEELED OUT BY THEIR OWN PERSONAL NURSE. WOMAN: I
WHEEL THEM OUT IN THE WHEELCHAIR ALL THE WAY FROM THEIR SEAT TO THEIR CAR. I HAVE TO MAKE SURE THAT
THEY'RE WELL TAKEN CARE OF. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR: HAPPY
PATIENTS ARE WHAT THE HEART ATTACK GRILL IS ALL ABOUT. THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT
GONNA PULL ANY PUNCHES. WE'RE GONNA GIVE YOU WHAT YOU WANT.
[**07:58:09 PM**] WE HAVE A FRENCH FRY BAR. IT'S ALL-YOU-CAN-EAT, AND THEY'RE THE BEST FRIES IN THE WORLD.
NARRATOR: EVERY WEEK, THE HEART ATTACK GRILL GOES THROUGH 350 POUNDS OF FRIES AND 450 POUNDS OF
LARD. THAT'S ENOUGH LARD TO FILL A STANDARD-SIZE BATHTUB. ACTUALLY, I'M SORRY, MA'AM.
[**07:58:33 PM**] OKAY. YOU'LL NEED IT. LAUGHTER NARRATOR: AND IF YOU THINK THAT'S BAD, WE'VE ACTUALLY SAVED
THE WORST FOR LAST, BECAUSE AT THE HEART ATTACK GRILL, IF YOU WEIGH MORE THAN 350 POUNDS, YOU EAT
FREE EVERY DAY. YAY! YAY!
[**07:59:17 PM**] THE IMPORTANT THING TO REMEMBER IS THAT WE'RE HELPING, NOT HURTING. EVERYBODY LEAVES
HERE MAYBE WITH A LITTLE SORE TUMMY, BUT THEIR LUNGS ARE TIRED FROM LAUGHING. NARRATOR: LAUGHS SO
TREAT EVERY MEAL LIKE IT'S YOUR LAST, 'CAUSE AT THE HEART ATTACK GRILL, IT REALLY COULD BE. DR. JON: THAT'S
OUR PROMISE AT THE HEART ATTACK GRILL. TASTE WORTH DYING FOR. HEART MONITOR BEEPING, FLATLINING
NARRATOR: FROM A KILLER MEAL THAT'LL GET YOUR PULSE RACING, TO A BEAST OF A BURGER BENDER, WAY TOO

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MUCH BEEF, FROM A 7-POUND BURRITO, TO SUPER-FAT SAMMIES, PLUS A MONSTER SUNDAE AND THE ULTIMATE IN
DEEP-FRIED DINING, OH, MY GOD, IT'S SO GOOD, IN THE LAST HOUR, WE'VE SHOWN YOU THE MOST EXTREME PIG-OUTS
FROM COAST TO COAST.

Report Generated:
2010/07/17 05:04:38.863 (CT)
Total Nielsen Audience:
676,943
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2008 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

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Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/07/10 To 2010/07/24

1. JUL 23 2010 7:00PM ET

BBC America

Nielsen Audience: 118,800

BBCA-ENT NATIONAL
[**07:55:23 PM**] IF YOU'RE A FAN OF HEALTHY EATING, YOU PROBABLY WON'T BE COMING HERE. THE CLUE IS KIND OF
IN THE NAME. AT THE HEART ATTACK GRILL, CUSTOMERS ARE KNOWN AS PATIENTS AND GET CHANGED INTO GOWNS
SO IF THEY DROP FOOD DOWN THEIR TOPS, DOESN'T MATTER. HE LIKES EATING VERY MUCH. YOU KNOW, WHY NOT?

Report Generated:
2010/07/24 05:03:24.187 (CT)
Total Nielsen Audience:
118,800
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2008 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

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Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/07/23 To 2010/07/29

1. JUL 24 2010 6:00PM CT

TRAVEL CHANNEL - 6:00PM

Nielsen Audience: 236,141

TRAVEL-CABLE NATIONAL
[**06:00:55 PM**] THIS MASSIVE PIZZA WON'T EVEN FIT IN YOUR HOUSE, LET ALONE YOUR STOMACH. AND IF ALL THAT
FOOD DOESN'T MAKE YOU FAINT, THE WAITRESSES AT THIS PIG-OUT PALACE WILL. ALL: WELCOME TO THE HEART
ATTACK GRILL. WOLF WHISTLE NARRATOR: AMERICA IS ONE OF THE FATTEST COUNTRIES IN THE WORLD, AND IT'S NOT
FROM EATING BROCCOLI. SO GO BIG GUT-BUSTING BIG OR GO HOME.
2. JUL 24 2010 6:30PM CT

TRAVEL CHANNEL - 6:30PM

Nielsen Audience: 282,861

TRAVEL-CABLE NATIONAL
[**06:53:49 PM**] IT'S GETTING BAD. I MAY NEED MOUTH-TO-MOUTH. NARRATOR: OUR NEXT STOP CHANDLER, ARIZONA'S
HEART ATTACK GRILL, THE COUNTRY'S MOST PERILOUS PIG-OUT. MY HEART FEELS LIKE IT'S RACING. HEART ATTACK'S
ON THE WAY. LIKE ITS NAME IMPLIES, THE HEART ATTACK GRILL IS THE HEIGHT OF UNHEALTHY HEDONISM. ITS MENU
IS A KILLER CATALOG OF ONLY THE GREASIEST, FATTIEST FOODS. AND 'CAUSE EATING HERE CAN SEND YOU TO THE E.
THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE ONE.
[**06:54:25 PM**] AND 'CAUSE EATING HERE CAN SEND YOU TO THE E. THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE
ONE. CUSTOMERS ARE REFERRED TO AS PATIENTS, ORDERS ARE PRESCRIPTIONS, AND THE WAITRESSES ARE
NURSES NAUGHTY NURSES. ALL: WELCOME TO THE HEART ATTACK GRILL. WOLF WHISTLE NARRATOR: THESE SEXY
MEDICS DIAGNOSE YOU BY TAKING YOUR TEMPERATURE AND THEN TREAT YOU. LET ME GO AHEAD AND CHECK YOUR
VITAL SIGNS.
[**06:55:32 PM**] I HAD SPENT A LIFETIME PRESCRIBING DIETS TO PEOPLE, AND THERE'S NEVER BEEN A DIET THAT
PEOPLE COULD STICK TO. AND I THOUGHT TO MYSELF, THERE NEEDS TO BE A BETTER WAY. NARRATOR: AND HE
DECIDED THAT BETTER WAY IS THE HEART ATTACK GRILL. DR. JON IS SO SERIOUS ABOUT HIS CONCEPT, HE NAMED
THE BURGERS AFTER OPEN-HEART SURGICAL PROCEDURES. AND WHY NOT?
[**06:56:05 PM**] NURSE GAIL, LET'S LARD UP THESE BUNS, OKAY? GO HEAVY ON THE LARD FOR THIS PROCEDURE.
NEXT, IT'S THE 1-POUND DOUBLE BYPASS BURGER. IT'S ALL THEY SAY IT IS. HIGHLY RECOMMENDED.
[**06:56:20 PM**] NARRATOR: AND EVEN WORSE, THERE'S THE TRIPLE BYPASS BURGER. MAN OVERBOARD. NARRATOR:
AND FINALLY, A BURGER SO EXTREME, IT SHOULD BE CALLED THE EXECUTIONER BUT ISN'T THE QUADRUPLE BYPASS
BURGER, A FULL 2 POUNDS OF GREASY GROUND BEEF, LARD-SOAKED AND COVERED WITH ALL THE FATTY FIXINGS.
HEART BEATING HERE YOU GO. QUADRUPLE BYPASS.
[**06:57:13 PM**] UNTIL IT'S DONE, IT AIN'T DONE. APPLAUSE NARRATOR: AND IF YOU DO GET IT DONE, YOU'D BETTER
BELIEVE THERE'S SOME EXTREME HEALTH BENEFITS. ANYBODY WHO FINISHES A TRIPLE OR A QUADRUPLE BYPASS
BURGER IN OUR HEART ATTACK GRILL CLINIC GETS WHEELED OUT BY THEIR OWN PERSONAL NURSE. WOMAN: I
WHEEL THEM OUT IN THE WHEELCHAIR ALL THE WAY FROM THEIR SEAT TO THEIR CAR. I HAVE TO MAKE SURE THAT
THEY'RE WELL TAKEN CARE OF. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR: HAPPY
PATIENTS ARE WHAT THE HEART ATTACK GRILL IS ALL ABOUT. THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT
GONNA PULL ANY PUNCHES. WE'RE GONNA GIVE YOU WHAT YOU WANT.
[**06:58:09 PM**] WE HAVE A FRENCH FRY BAR. IT'S ALL-YOU-CAN-EAT, AND THEY'RE THE BEST FRIES IN THE WORLD.
NARRATOR: EVERY WEEK, THE HEART ATTACK GRILL GOES THROUGH 350 POUNDS OF FRIES AND 450 POUNDS OF
LARD. THAT'S ENOUGH LARD TO FILL A STANDARD-SIZE BATHTUB. ACTUALLY, I'M SORRY, MA'AM.
[**06:58:33 PM**] OKAY. YOU'LL NEED IT. LAUGHTER NARRATOR: AND IF YOU THINK THAT'S BAD, WE'VE ACTUALLY SAVED
THE WORST FOR LAST, BECAUSE AT THE HEART ATTACK GRILL, IF YOU WEIGH MORE THAN 350 POUNDS, YOU EAT
FREE EVERY DAY. YAY! YAY!
[**06:59:17 PM**] THE IMPORTANT THING TO REMEMBER IS THAT WE'RE HELPING, NOT HURTING. EVERYBODY LEAVES
HERE MAYBE WITH A LITTLE SORE TUMMY, BUT THEIR LUNGS ARE TIRED FROM LAUGHING. NARRATOR: LAUGHS SO
TREAT EVERY MEAL LIKE IT'S YOUR LAST, 'CAUSE AT THE HEART ATTACK GRILL, IT REALLY COULD BE. DR. JON: THAT'S
OUR PROMISE AT THE HEART ATTACK GRILL. TASTE WORTH DYING FOR. HEART MONITOR BEEPING, FLATLINING
NARRATOR: FROM A KILLER MEAL THAT'LL GET YOUR PULSE RACING, TO A BEAST OF A BURGER BENDER, WAY TOO
MUCH BEEF, FROM A 7-POUND BURRITO, TO SUPER-FAT SAMMIES, PLUS A MONSTER SUNDAE AND THE ULTIMATE IN
DEEP-FRIED DINING, OH, MY GOD, IT'S SO GOOD, IN THE LAST HOUR, WE'VE SHOWN YOU THE MOST EXTREME PIG-OUTS
FROM COAST TO COAST.
3. JUL 30 2010 2:40AM CT

The 50 fattiest foods in America, state by state
EXAMINER.COM KANSAS CITY KANSAS CITY, MO

View com knocked Washington for its Crab Louis salad a concoction of greens, tomato, hard-boiled egg, celery, and crabmeat

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doused in a mayonnaise-based dressing of chili sauce, green pepper, sweet pickles and onion. Many of the other 49 states clock in
with some eye-popping, artery-clogging extreme eats. Who knew there was an Arizona eatery named the Heart Attack Grill?
Customers weighing over 350 pounds eat there for free. The BLT in Michigan boasts 20 slices of bacon and a whopping 192 grams of
fat.

Report Generated:
2010/07/31 05:03:26.043 (CT)
Total Nielsen Audience:
519,002
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2009 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

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Heart Attack Grill Television & Internet Monitoring Reports
Date Range: 2010/07/23 To 2010/08/06

1. AUG 2 2010 12:42AM CT

Real X-Games: A challenge to visit the extreme side of
tailgating
EXAMINER.COM KANSAS CITY KANSAS CITY, MO

View There might be an International Hot Dog Eating Contest, but no single food item results in more extreme throw-downs
than the humble hamburger. Denny's Beer Barrel Pub in Clearfield, Pennsylvania offers a "Beer Barrel Belly Buster" with 10 pounds of
meat. The Heart Attack Grill in Chandler, Arizona features a "Quadruple Bypass Burger" that is served with "Flatliner Fries", a pack
of unfiltered cigarettes and a Jolt Cola. Papa Bob's Barbecue in Bonner Springs, Kansas touts the Ultimate Destroyer Challenge The
Ultimate Destroyer consists of a variety of hickory-smoked meats totaling almost 6.
2. AUG 6 2010 4:00PM CT

TRAVEL CHANNEL - 4PM

Nielsen Audience: 307,102

TRAVEL-CABLE NATIONAL
[**04:00:55 PM**] THIS MASSIVE PIZZA WON'T EVEN FIT IN YOUR HOUSE, LET ALONE YOUR STOMACH. AND IF ALL THAT
FOOD DOESN'T MAKE YOU FAINT, THE WAITRESSES AT THIS PIG-OUT PALACE WILL. ALL: WELCOME TO THE HEART
ATTACK GRILL. WOLF WHISTLE NARRATOR: AMERICA IS ONE OF THE FATTEST COUNTRIES IN THE WORLD, AND IT'S NOT
FROM EATING BROCCOLI. SO GO BIG GUT-BUSTING BIG OR GO HOME.
3. AUG 6 2010 4:30PM CT

TRAVEL CHANNEL - 4:30PM

Nielsen Audience: 361,934

TRAVEL-CABLE NATIONAL
[**04:53:48 PM**] IT'S GETTING BAD. I MAY NEED MOUTH-TO-MOUTH. NARRATOR: OUR NEXT STOP CHANDLER, ARIZONA'S
HEART ATTACK GRILL, THE COUNTRY'S MOST PERILOUS PIG-OUT. MY HEART FEELS LIKE IT'S RACING. HEART ATTACK'S
ON THE WAY. LIKE ITS NAME IMPLIES, THE HEART ATTACK GRILL IS THE HEIGHT OF UNHEALTHY HEDONISM. ITS MENU
IS A KILLER CATALOG OF ONLY THE GREASIEST, FATTIEST FOODS. AND 'CAUSE EATING HERE CAN SEND YOU TO THE E.
THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE ONE.
[**04:54:23 PM**] AND 'CAUSE EATING HERE CAN SEND YOU TO THE E. THE ENTIRE RESTAURANT IS SET UP TO FEEL LIKE
ONE. CUSTOMERS ARE REFERRED TO AS PATIENTS, ORDERS ARE PRESCRIPTIONS, AND THE WAITRESSES ARE
NURSES NAUGHTY NURSES. ALL: WELCOME TO THE HEART ATTACK GRILL. WOLF WHISTLE NARRATOR: THESE SEXY
MEDICS DIAGNOSE YOU BY TAKING YOUR TEMPERATURE AND THEN TREAT YOU. LET ME GO AHEAD AND CHECK YOUR
VITAL SIGNS.
[**04:55:30 PM**] I HAD SPENT A LIFETIME PRESCRIBING DIETS TO PEOPLE, AND THERE'S NEVER BEEN A DIET THAT
PEOPLE COULD STICK TO. AND I THOUGHT TO MYSELF, THERE NEEDS TO BE A BETTER WAY. NARRATOR: AND HE
DECIDED THAT BETTER WAY IS THE HEART ATTACK GRILL. DR. JON IS SO SERIOUS ABOUT HIS CONCEPT, HE NAMED
THE BURGERS AFTER OPEN-HEART SURGICAL PROCEDURES. AND WHY NOT?
[**04:56:04 PM**] NURSE GAIL, LET'S LARD UP THESE BUNS, OKAY? GO HEAVY ON THE LARD FOR THIS PROCEDURE.
NEXT, IT'S THE 1-POUND DOUBLE BYPASS BURGER. IT'S ALL THEY SAY IT IS. HIGHLY RECOMMENDED.
[**04:56:18 PM**] NARRATOR: AND EVEN WORSE, THERE'S THE TRIPLE BYPASS BURGER. MAN OVERBOARD. NARRATOR:
AND FINALLY, A BURGER SO EXTREME, IT SHOULD BE CALLED THE EXECUTIONER BUT ISN'T THE QUADRUPLE BYPASS
BURGER, A FULL 2 POUNDS OF GREASY GROUND BEEF, LARD-SOAKED AND COVERED WITH ALL THE FATTY FIXINGS.
HEART BEATING HERE YOU GO. QUADRUPLE BYPASS.
[**04:57:11 PM**] UNTIL IT'S DONE, IT AIN'T DONE. APPLAUSE NARRATOR: AND IF YOU DO GET IT DONE, YOU'D BETTER
BELIEVE THERE'S SOME EXTREME HEALTH BENEFITS. ANYBODY WHO FINISHES A TRIPLE OR A QUADRUPLE BYPASS
BURGER IN OUR HEART ATTACK GRILL CLINIC GETS WHEELED OUT BY THEIR OWN PERSONAL NURSE. WOMAN: I
WHEEL THEM OUT IN THE WHEELCHAIR ALL THE WAY FROM THEIR SEAT TO THEIR CAR. I HAVE TO MAKE SURE THAT
THEY'RE WELL TAKEN CARE OF. ALL: ANOTHER HAPPY PATIENT AT THE HEART ATTACK GRILL. NARRATOR: HAPPY
PATIENTS ARE WHAT THE HEART ATTACK GRILL IS ALL ABOUT. THIS IS A SHRINE TO JUNK FOOD, AND WE'RE NOT
GONNA PULL ANY PUNCHES. WE'RE GONNA GIVE YOU WHAT YOU WANT.
[**04:58:07 PM**] WE HAVE A FRENCH FRY BAR. IT'S ALL-YOU-CAN-EAT, AND THEY'RE THE BEST FRIES IN THE WORLD.
NARRATOR: EVERY WEEK, THE HEART ATTACK GRILL GOES THROUGH 350 POUNDS OF FRIES AND 450 POUNDS OF
LARD. THAT'S ENOUGH LARD TO FILL A STANDARD-SIZE BATHTUB. ACTUALLY, I'M SORRY, MA'AM.
[**04:58:31 PM**] OKAY. YOU'LL NEED IT. LAUGHTER NARRATOR: AND IF YOU THINK THAT'S BAD, WE'VE ACTUALLY SAVED
THE WORST FOR LAST, BECAUSE AT THE HEART ATTACK GRILL, IF YOU WEIGH MORE THAN 350 POUNDS, YOU EAT
FREE EVERY DAY. YAY! YAY!
[**04:59:16 PM**] THE IMPORTANT THING TO REMEMBER IS THAT WE'RE HELPING, NOT HURTING. EVERYBODY LEAVES
HERE MAYBE WITH A LITTLE SORE TUMMY, BUT THEIR LUNGS ARE TIRED FROM LAUGHING. NARRATOR: LAUGHS SO
TREAT EVERY MEAL LIKE IT'S YOUR LAST, 'CAUSE AT THE HEART ATTACK GRILL, IT REALLY COULD BE. DR. JON: THAT'S

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OUR PROMISE AT THE HEART ATTACK GRILL. TASTE WORTH DYING FOR. HEART MONITOR BEEPING, FLATLINING
NARRATOR: FROM A KILLER MEAL THAT'LL GET YOUR PULSE RACING, TO A BEAST OF A BURGER BENDER, WAY TOO
MUCH BEEF, FROM A 7-POUND BURRITO, TO SUPER-FAT SAMMIES, PLUS A MONSTER SUNDAE AND THE ULTIMATE IN
DEEP-FRIED DINING, OH, MY GOD, IT'S SO GOOD, IN THE LAST HOUR, WE'VE SHOWN YOU THE MOST EXTREME PIG-OUTS
FROM COAST TO COAST.

Report Generated:
2010/08/07 05:03:33.645 (CT)
Total Nielsen Audience:
669,036
This report contains copyrighted material and may be used for file and reference
purposes only. Any reproduction, sale or distribution is prohibited.
Portions © 2009 Nielsen Media Research, Inc. Ratings data contained herein are the
copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

CONFIDENTIAL

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